Exhibit 10.17

TRANSFER AND ASSUMPTION
OF LIABILITIES AGREEMENT

THIS TRANSFER AND ASSUMPTION OF LIABILITIES AGREEMENTmade and entered into as of this 19th day of
December, 1996 (thisAgreement)by and betweenCCBCC, Inc.,a Delaware corporation
(CCBCC),PIEDMONT COCA-COLA BOTTLING PARTNERSHIPa Delaware general partnership (PCCBP).

W I T N E S S E T H

WHEREAS, CCBCC was established by
Coca-Cola Bottling Co. Consolidated, the Managing Agent of PCCBP (Consolidated),to act as the common employer for all personnel utilized by
Consolidated in its operations, including the personnel which it uses in the management and operation of PCCBP and PCCBPs subsidiary, and, to that end, most former employees of PCCBP and its subsidiary are now employed by CCBCC and are leased
to PCCBP and its subsidiary; and

WHEREAS, PCCBP believes it to be in its best interest, to the extent feasible, to consolidate all
employee-related matters in CCBCC, so that all personnel and personnel-related functions will be handled by CCBCC; and

WHEREAS, in
connection with the, foregoing, PCCBP desires to transfer to CCBCC certain of PCCBPs retiree health care benefit liabilities for former employees who either are retired or are employed by CCBCC, a schedule of which liabilities and the amount
thereof is attached hereto asExhibit 1(theAssumed Liabilities); and





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WHEREAS, PCCBP is transferring the Assumed Liabilities, and making a transfer of cash in the amount of
$8,177,000 in exchange for 805.31 shares of CCBCCs Series A Preferred Stock (theCapital Contribution);and

WHEREAS, the parties hereto wish to enter this Agreement in order to effectuate the transfer and the assumption of the Assumed Liabilities in accordance
with the terms of this Agreement;

NOW THEREFORE, in consideration of the mutual covenants contained herein and other good and
valuable consideration, the receipt and sufficiency of which PCCBP hereby acknowledges, the parties hereto agree as follows:

1.For and consideration of the issuance to PCCBP of 805.31 shares of CCBCCs Series A Preferred Stock, PCCBP hereby conveys to CCBCC the Assumed Liabilities and a cash
payment, and CCBCC assumes all of the Assumed Liabilities. To the extent necessary, CCBCC agrees to execute any and all assignments or other documents which may be necessary to effect such assumption or which may be requested by any creditor of
PCCBP to document such assumption.

2.PCCBP hereby warrants itself to
be obligated to pay the Assumed Liabilities.

3.CCBCC hereby represents
and warrants that it possesses full authority to assume the Assumed Liabilities and to issue all shares of its Series A Preferred stock to be issued pursuantto this Agreement and that all such shares when issued shall be deemed fully
paid and non-assessable.





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IN WITNESS WHEREOF,PCCBP and CCBCC have caused this Agreement to be executed and delivered on the day and
date first above written.



|CCBCC, INC. |                     |  | 
|----------- | ------------------- |  | 
|By:         | /s/ DAVID V. SINGER |  | 
|            |                     |  | 
|Title:      | VICE PRESIDENT      |  | 



|PIEDMONT COCA-COLA BOTTLING PARTNERSHIP              |                       |  | 
|---------------------------------------------------- | --------------------- |  | 
|By Coca-Cola Bottling Co. ConsolidatedManaging Agent |                       |  | 
|                                                     |                       |  | 
|By:                                                  | /s/ WILLIAM B. ELMORE |  | 
|                                                     |                       |  | 
|Title:                                               | VICE PRESIDENT        |  | 







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EXHIBIT 1

Piedmont Coca-Cola
Bottling PartnershipAssumed Liabilities

Certain retiree healthcare benefit liabilities with a present value of $8,096,469; as actuarially
determined by AON Consulting, Inc. (formerly Godwins Booke & Dickenson), and more fully described in a document previously delivered to CCBCC, Inc. on November 30, 1994.