Federal Register / Vol. 76, No. 246 / Thursday, December 22, 2011 / Notices 79663 

DEPARTMENT OF DEFENSE 

Office of the Secretary 

[Docket ID DOD–2011–OS–0147] 

Privacy Act of 1974; System of 

Records 

AGENCY: Office of the Secretary, DoD. 

ACTION: Notice to Amend a System of 

Records. 

SUMMARY: The Office of the Secretary of 

Defense is proposing to amend a system 

of records notice in its existing 

inventory of records systems subject to 

the Privacy Act of 1974 (5 U.S.C. 552a), 

as amended. 

DATES: The changes will be effective on 

January 23, 2012 unless comments are 

received that would result in a contrary 

determination. 

ADDRESSES: You may submit comments, 

identified by docket number and title, 

by any of the following methods: 

• Federal Rulemaking Portal: http:// 

www.regulations.gov. Follow the 

instructions for submitting comments. 

• Mail: Federal Docket Management 

System Office, 4800 Mark Center Drive, 

East Tower, 2nd floor, Suite 02G09, 

Alexandria, VA 22350–3100. 

Instructions: All submissions received 

must include the agency name and 

docket number for this Federal Register 

document. The general policy for 

comments and other submissions from 

members of the public is to make these 

submissions available for public 

viewing on the Internet at http:// 

www.regulations.gov as they are 

received without change, including any 

personal identifiers or contact 

information. 

FOR FURTHER INFORMATION CONTACT: Ms. 

Cindy Allard, Chief, OSD/JS Privacy 

Office, Freedom of Information 

Directorate, Washington Headquarters 

Services, 1155 Defense Pentagon, 

Washington, DC 20301–1155, or by 

phone at (571) 372–0461. 

SUPPLEMENTARY INFORMATION: The Office 

of the Secretary of Defense notices for 

systems of records subject to the Privacy 

Act of 1974, (5 U.S.C. 552a), as 

amended, have been published in the 

Federal Register and are available from 

the address in FOR FURTHER INFORMATION

CONTACT. 

The specific changes to the records 

systems being amended are set forth 

below followed by the notices, as 

amended, published in their entirety. 

The proposed amendments are not 

within the purview of subsection (r) of 

the Privacy Act of 1974 (5 U.S.C. 552a), 

as amended, which requires the 

submission of a new or altered system 

report. 

Dated: December 19, 2011. 

Aaron Siegel, 

Alternate OSD Federal Register Liaison 

Officer, Department of Defense. 

DHRA 04 

SYSTEM NAME: 

Joint Advertising, Market Research & 

Studies Recruiting Database (January 9, 

2007, 72 FR 952). 

CHANGES: 

* * * * * 

SYSTEM LOCATION: 

Delete entry and replace with 

‘‘Epsilon Marketing Technology, Inc., 

601 Edgewater Drive, Wakefield, MA 

01880–6235.’’ 

* * * * * 

AFTER CATEGORIES OF INDIVIDUALS COVERED BY

THE SYSTEM INSERT THE FOLLOWING: 

Opt-Out information: Individuals, 

who are 151⁄2 years old or older, or 

parents or legal guardians acting on 

behalf of individuals who are between 

the ages of 151⁄2 and 18 years old, 

seeking to have their name or the name 

of their child or ward, as well as other 

identifying data, removed from this 

system of records (or removed in the 

future when such information is 

obtained), should address written OptOut requests to Joint Advertising, 

Marketing Research & Studies (JAMRS), 

ATTN: Opt-Out, Suite 06J25, 4800 Mark 

Center Drive, Alexandria, VA 22350– 

4000. Such requests must contain the 

full name, date of birth, and current 

address of the individual. 

Opt-Out requests will be honored for 

ten years. However, because opt-out 

screening is based, in part, on the 

current address of the individual, any 

change in address will require the 

submission of a new opt-out request 

with the new address. 

* * * * * 

SYSTEM MANAGER(S) AND ADDRESS: 

Delete entry and replace with 

‘‘Program Manager, Joint Advertising, 

Market Research & Studies (JAMRS), 

Suite 06J25, 4800 Mark Center Drive, 

Alexandria, VA 22350–4000.’’ 

NOTIFICATION PROCEDURE: 

Delete entry and replace with 

‘‘Individuals seeking to determine 

whether information about themselves 

is contained in this system should 

address written inquiries to the Joint 

Advertising, Market Research & Studies 

(JAMRS), Direct Marketing Program 

Officer, Suite 06J25, 4800 Mark Center 

Drive, Alexandria, VA 22350–4000. 

Requests should contain the full 

name, date of birth, and current address 

of the individual.’’ 

RECORD ACCESS PROCEDURES: 

Delete entry and replace with 

‘‘Individuals seeking access to records 

about themselves contained in this 

system of records should address 

written inquiries to the Office of the 

Secretary of Defense/Joint Staff Freedom 

of Information Act Requester Service 

Center, 1155 Defense Pentagon, 

Washington, DC 20301–1155. 

Requests should contain the full 

name, date of birth, and current address 

of the individual as well as the name 

and number of this system of records 

notice and be signed.’’ 

* * * * * 

DHRA 04 

SYSTEM NAME: 

Joint Advertising, Market Research & 

Studies Recruiting Database. 

SYSTEM LOCATION: 

Epsilon Marketing Technology, Inc., 

601 Edgewater Drive, Wakefield, MA 

01880–6235. 

CATEGORIES OF INDIVIDUALS COVERED BY THE

SYSTEM: 

Young adults aged 16 to 18; college 

students; Selective Service System 

registrants; individuals who have taken 

the Armed Services Vocational Aptitude 

Battery (ASVAB) test; individuals who 

have responded to various paid/nonpaid advertising campaigns seeking 

enlistment information; current military 

personnel who are on Active Duty or in 

the Reserves and prior service 

individuals who still have remaining 

Military Service Obligation; individuals 

who are in the process of enlisting; and 

individuals who have asked to be 

removed from any future recruitment 

lists. 

OPT-OUT INFORMATION: 

Individuals, who are 151⁄2 years old or 

older, or parents or legal guardians 

acting on behalf of individuals who are 

between the ages of 151⁄2 and 18 years 

old, seeking to have their name or the 

name of their child or ward, as well as 

other identifying data, removed from 

this system of records (or removed in 

the future when such information is 

obtained), should address written OptOut requests to the Joint Advertising, 

Marketing Research & Studies (JAMRS), 

Attn: Opt-Out, Suite 06J25, 4800 Mark 

Center Drive, Alexandria, VA 22350– 

4000. Such requests must contain the 

full name, date of birth, and current 

address of the individual. 

Opt-Out requests will be honored for 

ten years. However, because opt-out 


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79664 Federal Register / Vol. 76, No. 246 / Thursday, December 22, 2011 / Notices 

screening is based, in part, on the 

current address of the individual, any 

change in address will require the 

submission of a new opt-out request 

with the new address. 

CATEGORIES OF RECORDS IN THE SYSTEM: 

All Records: full name, gender, 

address, city, state, zip code, source 

code. For young adults aged 16 to 18: 

Date of birth, telephone number, high 

school name, graduation date, grade 

point average, education level, military 

interest, college intent, ethnicity, 

ASVAB test date, ASVAB Armed Forces 

Qualifying Test Category Score. For 

college students: Telephone number, 

college name, college location, college 

type, college competitive ranking, class 

year, ethnicity, field of study. For 

Selective Service System: Date of birth, 

scrambled Social Security Number, 

Selective Service registration method. 

Individuals who have responded to 

various paid/non-paid advertising 

campaigns seeking enlistment 

information: Date of birth, telephone 

number, Service Code, last grade 

completed, email address, contact 

immediately flag. For military 

personnel: Date of birth, scrambled 

Social Security Number, ethnicity, 

education level, application date, 

military service and occupation 

information. For individuals who have 

asked to be removed from future 

recruitment list: Date of birth, reason 

code. 

AUTHORITY FOR MAINTENANCE OF THE SYSTEM: 

10 U.S.C. 503(a), Enlistments: 

Recruiting campaigns; 10 U.S.C. 136, 

Under Secretary of Defense for 

Personnel and Readiness; 10 U.S.C. 

3013 (Secretary of the Army); 10 U.S.C. 

5013 (Secretary of the Navy); 10 U.S.C. 

8013 (Secretary of the Air Force); and 

E.O.9397 (SSN), as amended. 

PURPOSE(S): 

The purpose of the system of records 

maintained by the Joint Advertising, 

Market Research and Studies (JAMRS) is 

to compile, process and distribute files 

of individuals to the Services to assist 

them in their direct marketing recruiting 

efforts. The system also provides JAMRS 

with the ability to measure effectiveness 

of list purchases through ongoing 

analysis and to remove the names of 

individuals who are currently members 

of, or are enlisting in, the Armed Forces 

or who have asked that their names be 

removed from future recruitment lists. 

ROUTINE USES OF RECORDS MAINTAINED IN THE

SYSTEM, INCLUDING CATEGORIES OF USERS AND

THE PURPOSES OF SUCH USES: 

In addition to those disclosures 

generally permitted under 5 U.S.C. 

552a(b) of the Privacy Act of 1974, these 

records may specifically be disclosed 

outside the DoD as a routine use 

pursuant to 5 U.S.C. 552a(b)(3) as 

follows: 

THE ‘DOD BLANKET ROUTINE USES’ SET FORTH

AT THE BEGINNING OF OFFICE OF THE SECRETARY

OF DEFENSE (OSD) COMPILATION OF SYSTEMS

OF RECORDS NOTICES DO NOT APPLY TO THIS

SYSTEM EXCEPT: 

To any component of the Department 

of Justice for the purpose of representing 

the Department of Defense, or any 

officer, employee or member of the 

Department, in pending or potential 

litigation to which the record is 

pertinent. 

To the General Services 

Administration and the National 

Archives and Records Administration 

for the purpose of records management 

inspections conducted under authority 

of 44 U.S.C. 2904 and 2906. 

POLICIES AND PRACTICES FOR STORING, 

RETRIEVING, ACCESSING, RETAINING, AND

DISPOSING OF RECORDS IN THE SYSTEM: 

STORAGE: 

Records are maintained on electronic 

storage media. 

RETRIEVABILITY: RECORDS MAY BE RETRIEVED

BY AN INDIVIDUAL’S FULL NAME, ADDRESS, AND

DATE OF BIRTH. 

SAFEGUARDS: 

Access to information in the database 

is highly restricted and limited to those 

that require the records in the 

performance of their official duties. The 

database utilizes a layered approach of 

overlapping controls, monitoring and 

authentication to ensure overall security 

of the data, network and system 

resources. Sophisticated physical 

security, perimeter security (firewall, 

intrusion prevention), access control, 

authentication, encryption, data 

transfer, and monitoring solutions 

prevent unauthorized access from 

internal and external sources. 

RETENTION AND DISPOSAL: 

Destroy three years from the date the 

information pertaining to the individual 

is first distributed to the Services or, 

where data are subsequently collected 

from a different data source, from the 

date that subsequent data are 

subsequently distributed to the Services. 

Records for individuals who have 

responded to various paid/nonpaid 

advertising campaigns seeking 

enlistment are kept, for analytical 

purposes, until they are no longer 

needed. Records for individuals who 

wish to be removed from future 

recruitment lists (opted-out) are retained 

for ten years. 

SYSTEM MANAGER(S) AND ADDRESS: 

Program Manager, Joint Advertising, 

Market Research & Studies (JAMRS), 

Suite 06J25, 4800 Mark Center Drive, 

Alexandria, VA 22350–4000. 

NOTIFICATION PROCEDURE: 

Individuals seeking to determine 

whether information about themselves 

is contained in this system should 

address written inquiries to the Joint 

Advertising, Market Research & Studies 

(JAMRS), Direct Marketing Program 

Officer, Suite 06J25, 4800 Mark Center 

Drive, Alexandria, VA 22350–4000. 

Requests should contain the full 

name, date of birth, and current address 

of the individual. 

RECORD ACCESS PROCEDURES: 

Individuals seeking access to records 

about themselves contained in this 

system of records should address 

written inquiries to the Office of the 

Secretary of Defense/Joint Staff Freedom 

of Information Act Requester Service 

Center, 1155 Defense Pentagon, 

Washington, DC 20301–1155. 

Requests should contain the full 

name, date of birth, and current address 

of the individual as well as the name 

and number of this system of records 

notice and be signed. 

CONTESTING RECORD PROCEDURES: 

The OSD rules for accessing records, 

for contesting contents and appealing 

initial agency determinations are 

contained in OSD Administrative 

Instruction 81; 32 CFR part 311; or may 

be obtained from the system manager. 

RECORD SOURCE CATEGORIES: 

Individuals; state Department of 

Motor Vehicle offices; commercial 

information brokers/vendors; Selective 

Service System; Defense Manpower 

Data Center (DMDC); United States 

Military Entrance Processing Command 

for individuals who have taken the 

ASVAB test; and the Military services 

and Congressional offices for 

individuals who have asked to be 

removed from any future recruitment 

lists. 

EXEMPTIONS CLAIMED FOR THE SYSTEM: 

None. 

[FR Doc. 2011–32783 Filed 12–21–11; 8:45 am] 

BILLING CODE 5001–06–P 


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