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Exhibit 4(a)14

[Translation
               from Hebrew]

Service Agreement

Drawn
up and signed on September 29, 2008

between:

SUNY
ELECTRONICS LTD.of 48 Ben-Tsiyon Galis Street, Segula Industrial Zone,
Petach-Tikva, Israel(hereinafter  Suny)

of
the first part;

and:

SCAILEX
CORPORATION LTD.of 48 Ben-Tsiyon Galis Street, Segula Industrial Zone,
Petach-Tikva, Israel
(hereinafter  Scailex)

of
the second part;

|            |                                                                                                                                                                                                                                                                                                                                                                                                                        
|----------- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Whereas     | Suny is a public company, whose shares are listed
  for trading on the Tel-Aviv Stock Exchange Ltd., and whereas it holds shares
  of Scailex, constituting some 64% of Scailexs issued and paid-up share
  capital;                                                                                                                                                                                                  
|            |                                                                                                                                                                                                                                                                                                                                                                                                                        
|and whereas | concurrent with the signing of this Service
  Agreement, an agreement was signed between Suny and Scailex, under which
  Scailex is acquiring from Suny Sunys operations in the cellular sector, as
  this term is defined in the agreement for the purchase of the operations
  (hereinafter  Operations Purchase Agreement), a copy of which is attached
  to this Service Agreement as an integral part thereof;
|            |                                                                                                                                                                                                                                                                                                                                                                                                                        
|and whereas | Scailex desires to receive various services from
  Suny in relation to the operations being acquired by it in accordance with
  the Operations Purchase Agreement, as well as additional services, all as
  specified hereunder in this Service Agreement and in conformance with the
  conditions thereof;                                                                                                            

1

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Wherefore, the parties hereby agree and stipulate as
follows:

|   |                                             
|-- | --------------------------------------------
|1. | Recitals,
  Declarations and Clause Headings

| |     |                                                                                                                                                                                                         
| | --- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 1.1 | The recitals to this
  Agreement, the declarations of the parties thereto and the appendices
  attached thereto constitute an integral part thereof.                                                    
| |     |                                                                                                                                                                                                         
| | 1.2 | This Agreement has been
  divided into sections, and clause headings have been added solely for the
  sake of convenience, and no use may be made thereof for purposes of
  interpreting this Agreement.

|   |                                                                                                                                                 
|-- | ------------------------------------------------------------------------------------------------------------------------------------------------
|2. | Definitions                                                                                                                                     
|   |                                                                                                                                                 
|   | In this Agreement, the
  following terms shall have the meanings defined alongside them, unless the
  context of the matters dictates otherwise:
|   |                                                                                                                                                 
|   | The
  Services:                                                                                                                               

| |     |                                                     | 
| | --- | --------------------------------------------------- | 
| | (1) | Consulting and management
  services pertaining to:

| |     |                      |                                                                                                                                                                                                                                                                                                                                                                              
| | --- | -------------------- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| |     | (1.1)                | the operations being
  acquired pursuant to the Operations Purchase Agreement, including all matters
  pertaining to the relationships and negotiations with Samsung and with the
  cellular operators in Israel, as well as pertaining to the relationships with
  the lessors of the properties in which branches of the chain of stores and
  the laboratories are housed;
| |     |                      |                                                                                                                                                                                                                                                                                                                                                                              
| |     | (1.2)                | expansion of the operations
  being acquired in Israel and abroad;                                                                                                                                                                                                                                                                                                           
| |     |                      |                                                                                                                                                                                                                                                                                                                                                                              
| |     | (1.3)                | the identification and
  handling of business opportunities in this sector and in additional sectors
  abroad;                                                                                                                                                                                                                                                               
| |     |                      |                                                                                                                                                                                                                                                                                                                                                                              
| |     | (1.4)                | consulting and management
  services to be provided by officeholders in the company.                                                                                                                                                                                                                                                                                         
| |     |                      |                                                                                                                                                                                                                                                                                                                                                                              
| | (2) | Additional services:
| |     |                      |                                                                                                                                                                                                                                                                                                                                                                              
| |     | (2.1)                | services of a security
  officer;                                                                                                                                                                                                                                                                                                                                            
| |     |                      |                                                                                                                                                                                                                                                                                                                                                                              
| |     | (2.2)                | payroll accounting services.                                                                                                                                                                                                                                                                                                                                                 

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|   |                         |  | 
|-- | ----------------------- |  | 
|3. | The
  Service Agreement

|   |                                                            |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|-- | ---------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|   | 3.1                                                        | Suny hereby undertakes to
  perform the Services for Scailex during the period of this Agreement and
  subject to the conditions thereof, and Scailex agrees and undertakes to
  purchase and accept the Services from Suny.                                                                                                                                                                                                                                                                                             
|   |                                                            |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|   | 3.2                                                        | Suny undertakes to perform
  the Services professionally and skillfully, while fully cooperating and
  coordinating with other service-providers to Scailex, and, for this purpose,
  to devote all time necessary in order to perform the Services.                                                                                                                                                                                                                                                                     
|   |                                                            |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|   | 3.3                                                        | Scailex shall make all of
  the information, equipment, records, etc., available to Suny that are under
  Scailexs control and that are reasonably required for the purpose of
  performing the Services.                                                                                                                                                                                                                                                                                                               
|   |                                                            |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|4. | The
  Period of the Agreement                             
|   |                                                            |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|   | 4.1                                                        | This Agreement shall be in
  effect for a period of 60 months commencing as of the execution date of the
  Operations Purchase Agreement, and subject to the receipt of the approval of
  the competent organs, as stated below in clause 9.1.                                                                                                                                                                                                                                                                           
|   |                                                            |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|   | 4.2                                                        | Notwithstanding that stated
  above, it is agreed that either party has the right to terminate this
  Agreement by prior written notice delivered by it to the other party at least
  90 days prior to the date it affixed for termination of the Agreement.                                                                                                                                                                                                                                                             
|   |                                                            |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|5. | Performance
  of the Services as an Independent Contractor
|   |                                                            |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|   | 5.1                                                        | It is expressly agreed that
  the Services shall be performed by Suny as an independent contractor
  providing services for all intents and purposes, and that no
  employer-employee relations shall exist between Suny and Scailex.                                                                                                                                                                                                                                                                                    
|   |                                                            |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|   | 5.2                                                        | Without derogating from that
  stated above, it is hereby agreed that, in the event that a competent
  tribunal or court of law shall rule that any of those providing services to
  Scailex is an employee in his relations with Scailex, Suny undertakes to
  indemnify Scailex and to reimburse it for any sum that Scailex shall be
  obligated to pay to any service-provider as stated, in respect whereof a
  ruling is issued that employer-employee relations exist between that
  service-provider and Scailex.

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|   |                     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|-- | ------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|6. | The
  Consideration
|   |                     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|   | 6.1                 | In consideration for the
  Services, Scailex shall pay to Suny the sum of ILS 220,000.00 (two hundred
  and twenty thousand shekels) each month during the period of the Agreement,
  plus the sum equivalent to 2.5% of Scailexs operating profit in the Sector
  of the Operations (as this term is defined in the Operations Purchase
  Agreement), as shall be recorded in Scailexs audited or reviewed financial
  statements, as the case may be, in relation to the calendar quarter to which
  the financial statements relate (hereinafter  the Service Fee). In this
  regard, Sector of the Operations shall have the meaning defined for Sphere
  of Activity in section 3(a) of the First Addendum to the Securities
  Regulations (Details, Structure and Format of a Prospectus and Draft
  Prospectus), 5729 1969).
|   |                     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|   |                     | Scailex shall pay the
  Service Fee to Suny in respect of every calendar quarter by and no later than
  the 15th day after the publication of the financial statements of
  that quarter.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|   |                     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|   | 6.2                 | Without derogating from that
  stated above in clause 6.1, it is agreed that the payment for payroll
  accounting services, out of the Services, exceeds the sum of ILS 30,000 per
  month, and that each of the parties has the right to decide, at its
  discretion, to discontinue providing/receiving the payroll accounting
  services, by prior written notice of at least 60 days, which is to be
  delivered by one party to the other. If either party shall deliver notice of
  its decision to terminate the payroll accounting services, the management fee
  to be paid by Scailex to Suny shall be reduced by the sum of ILS 30,000 per
  month as of the termination date of the provision of payroll accounting
  services.                                                                                                  

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|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|-- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|7. | Intellectual
  Property Rights                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|   | Suny declares and undertakes
  that all data, knowledge and information pertaining to the provision of the
  Services, including, and without derogating from the general purport of that
  stated above, trade names, formulas, patent rights, lists of customers, lists
  of suppliers and any other right (hereinafter  the Rights) belong solely
  to Scailex, and Suny undertakes not to make use of these Rights save within
  the scope of this Agreement and for the fulfillment of its obligations
  pursuant thereto. Suny further undertakes that for as long as this Agreement
  is in effect and for a period of two years after the Agreement expires, Suny
  shall safeguard the confidentiality of the intellectual property Rights and
  shall not disclose any information whatsoever pertaining to the Rights to any
  other person and/or body without Scailexs prior written consent.
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|8. | Taxes and
  Payments                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|   | 8.1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            | Value Added Tax that shall
  apply, if any, to the management fees and the rest of the payments to be paid
  to Suny pursuant to the provisions of this Agreement shall apply to Scailex
  and shall be paid by it to Scailex together with every payment pursuant to
  the provisions of this Agreement against a duly prepared tax invoice.                                                                                                                                                                                                                                                                                    
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|   | 8.2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            | Income tax and all other
  taxes and levies (excluding V.A.T.) that shall apply to the Services,
  including all payments and taxes to Sunys employees who shall be engaged in
  the performance of the Services, shall apply to Suny and shall be paid by it.                                                                                                                                                                                                                                                                                                                                                                  
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|9. | General
  Provisions                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|   | 9.1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            | The validity of this Agreement
  is contingent upon the receipt of all approvals required by law by the
  competent organs, including the General Assembly of Shareholders of Suny and
  of Scailex, taking into consideration, inter alia, the fact that the
  engagement for the performance of the Services in accordance with this
  Agreement is between two public companies, when one of them (Suny) is the
  controlling shareholder of the other (Scailex). Subject to the provisions of
  any law, the parties undertake to exert their best efforts to obtain the
  requisite approvals as stated as soon as possible.
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                | If an approval as stated is
  not received within 90 days of the signing date of this Agreement, this
  Agreement shall expire and shall be voided, and the parties shall not have
  any allegation or claim against each other.                                                                                                                                                                                                                                                                                                                                                                                                 

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| |     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
| | --- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 9.2 | The parties undertake to
  safeguard in absolute confidentiality and not to disclose and/or to transmit
  in any other manner, any information, knowledge, plans, diagrams, documents,
  computer files, trade secrets, commercial secrets and any other information
  regarding the other party or any of its employees, or that the other party is
  obligated to safeguard in secrecy by virtue of any agreement or statute,
  which comes into their possession throughout the period of this Agreement
  (hereinafter  Confidential Information). To dispel any doubt, it is hereby
  clarified that the expression confidential information pursuant to this
  Agreement does not include information that was known to the recipient of the
  information before it was received from the other party, or which was
  publicized, or that was lawfully received from any third party lawfully
  possessing it, or information independently developed without relying on the
  information of the other party. The above undertaking shall not apply to
  disclosure of information required by law; in such instance, the disclosing
  party must notify the other party of its obligation to disclose the
  Confidential Information a reasonable length of time in advance, and shall
  minimize the disclosure of the Confidential Information to the extent
  permitted by law.
| |     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
| | 9.3 | To dispel any doubt, it is
  hereby clarified that this Agreement shall in no way derogate from other
  arrangements between the parties in relation to topics not explicitly
  addressed in this Agreement.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
| |     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
| | 9.4 | Each of the parties to this
  Agreement undertakes not to assign or to transfer its rights and/or
  obligations pursuant to this Agreement to any other party without obtaining
  the other partys prior written consent. Notwithstanding that stated above,
  each party to this Agreement shall be allowed to assign its rights and/or
  obligations pursuant to this Agreement to a corporation wholly owned by it,
  provided that it shall remain guarantor for the fulfillment of that
  corporations obligations pursuant to this Agreement.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           

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| |     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
| | --- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | 9.5 | This Agreement encompasses
  all that agreed upon between the parties in relation to the Services, as this
  term is defined in this Agreement, and pertaining thereto, and negates any
  representation, understanding or consent between Suny and Scailex in relation
  to the Services that was achieved, if any, prior to the signing of this
  Agreement. This Agreement nullifies the Support Services Agreement signed
  between the parties on July 17, 2008.                                  
| |     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
| | 9.6 | The parties undertake to
  conduct themselves inter se
  with fidelity and integrity.                                                                                                                                                                                                                                                                                                                                                                                                                  
| |     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
| | 9.7 | Non-exercise of rights
  pursuant to this Agreement by one of the parties in respect of a breach by
  the other party shall in no way be deemed a waiver of those rights and/or a waiver
  in respect of that breach.                                                                                                                                                                                                                                                                                  
| |     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
| | 9.8 | No amendment and/or addendum
  to this Agreement shall be valid unless drawn up in writing and signed by all
  parties to the Agreement.                                                                                                                                                                                                                                                                                                                                                               
| |     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
| | 9.9 | The parties affix their
  addresses for the purposes of this Agreement as specified in the recitals to
  this Agreement. Any notice sent by one party to the other by registered mail
  according to its address above shall be deemed as if having arrived at the
  addressee 72 hours after having been delivered for dispatch at the post office,
  and, if personally delivered and/or transmitted by facsimile and/or similar
  message transmission device  at the time of transmission thereof.

In witness whereof, the parties have
hereunto signed:

|                                       |  |                                      
|-------------------------------------- |  | -------------------------------------
|/s/ Yahel Shachar   /s/ Shachar Rachim |  | /s/ Ilan Ben Dov   /s/ Shachar Landau
|                                       |  |                                      
|Scailex
  Corporation Ltd.             |  | Suny
  Electronics Ltd.              

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