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                                                                    Exhibit 12.1

            CERTIFICATION OF THE PRESIDENT, CHIEF EXECUTIVE OFFICER
                            AND CHIEF OPERATING OFFICER

I, Masamitsu Sakurai, President, Chief Executive Officer and Chief Operating
Officer of Ricoh Company, Ltd., certify that:

1.    I have reviewed this annual report on Form 20-F of Ricoh Company, Ltd.;

2.    Based on my knowledge, this report does not contain any untrue statement
      of a material fact or omit to state a material fact necessary to make the
      statements made, in light of the circumstances under which such statements
      were made, not misleading with respect to the period covered by this
      report;

3.    Based on my knowledge, the financial statements, and other financial
      information included in this report, fairly present in all material
      respects the financial condition, results of operations and cash flows of
      the company as of, and for, the periods presented in this report;

4.    The company's other certifying officer and I are responsible for
      establishing and maintaining disclosure controls and procedures (as
      defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the company and
      have:

   (a)  Designed such disclosure controls and procedures, or caused such
        disclosure controls and procedures to be designed under our supervision,
        to ensure that material information relating to the company, including
        its consolidated subsidiaries, is made known to us by others within
        those entities, particularly during the period in which this report is
        being prepared;

   (b)  Evaluated the effectiveness of the company's disclosure controls and
        procedures and presented in this report our conclusions about the
        effectiveness of the disclosure controls and procedures, as of the end
        of the period covered by this report based on such evaluation; and

   (c)  Disclosed in this report any change in the company's internal control
        over financial reporting that occurred during the period covered by the
        annual report that has materially affected, or is reasonably likely to
        materially affect, the company's internal control over financial
        reporting; and

5.    The company's other certifying officer and I have disclosed, based on our
      most recent evaluation of internal control over financial reporting, to
      the company's auditors and the audit committee of the company's board of
      directors (or persons performing the equivalent functions):

   (a)  All significant deficiencies and material weaknesses in the design or
        operation of internal control over financial reporting which are
        reasonably likely to adversely affect the company's ability to record,
        process, summarize and report financial information; and

   (b)  Any fraud, whether or not material, that involves management or other
        employees who have a significant role in the company's internal control
        over financial reporting.


Date:  June 28, 2004



                                          By: /S/ Masamitsu Sakurai
                                              ----------------------------------
                                              Masamitsu Sakurai
                                              President, Chief Executive Officer
                                              and Chief Operating Officer