# About Boutique Air Our Story BOUTIQUEAIR 548MarketSt SanFrancisco,CA

415-449-0505 'ili'"J ·**..,~** n 

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Headquartered in San Francisco, California, Boutique Air has been in operation since 2007. We began by flying fire surveillance missions for the U.S. Forestry Service and Bureau of Land Management. We evolved to provide air charter services from the Burbank, Hawthorne, Las Vegas and Redding airports with our Pilatus and Cessna fleet of aircraft. As a charter operator we have received certifications from both industry leading safety organizations, ARG/US and Wyvern. Boutique Air has pilots that are highly experienced and hold the most advanced FAA ratings- a key reason for our continued perfect safety record. In July of 2012 Boutique Air applied for commuter operating authority from the Department of Transportation. We quickly ·passed tests on financial fitness and management competency, receiving authority for scheduled service in January of2013. We began scheduled service between Los Angeles and Las Vegas in January of 2014. We have worked to develop our distribution channels. We have connections in place with all of the major Global Distribution Systems (GDSs), which travel agents use to access the market. You will find us on Worldspan and Apollo (Travelport), Sabre, and Amadeus. In addition, we are on the major Online Travel Agencies (OTAs), including Expedia, Travelocity, Priceline, Orbitz, CheapTickets, and CheapOAir. 

### EAS Contracts On April 22, 2014 the DOT selected Boutique Air to provide EAS between Clovis and DFW. We began service in July of 2014, and have since received very positive feedback from the business community, town council, and airport board. We have also experienced a steady increase in passenger counts since we first began providing service. On December 4th, 2014 the DOT awarded Boutique Air a second EAS route of4 round trips per day between Silver City and ABO. We began service January 5th, 2015 and have experienced increasing passenger counts and positive customer feedback. In the first quarter of2015, Boutique Air was recommended to provide EAS scheduled service by 4 communities to the DOT. We expect these routes to**~egin** around May or June 2015. 

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-.BOUTIQUEAIR 548MarketSt SanFrancisco, CA

415.449.0505 

### Special Note on Boutique Air's TSA Security Program Forthe past few months, Boutique Air has been working with the TSA and DHS on obtaining a full security program. This security program will allow Boutique Air to operate from sterile airport locations allowing our passengers a seamless and more efficient travel experience by only having to go through Airport!TSA security once. We plan to begin sterile security operations from EAS communities in Nebraska and Arizona to and from Denver International Airport and Phoenix Sky Harbor International Airport. The TSA has confirmed we are on track to complete our full AOSSP Security Program by May 2015. 

### Special Note on Boutique Air's Advertising In orderto increase brand recognition in the community, Boutique Air will spend at least $30,000 per year on advertising &**marke~ing** to make Merced's air service a success. We will utilize a combination of radio, print, billboard, TV, and internet advertising. 

### Special Note on Service Start Date Boutique Air will begin service 60-90 days after the DOT issues the order selecting Boutique Air as the EAS Carrier. 

### The Central Valley We anticipate that once we begin to market ourselves in the area, we will see a dramatic increase in total enplanements. With the recent departure of SkyWest from Modesto, and the high demand for flights to the LA area, we expect that the market in Modestwill contribute to an increase in traffic to Merced because Modesto has been fighting for flights to LA since 2008. Although Modesto had experienced dwindling passenger counts in recent years, they still had 10,895 enplanements in 2013 and even reached over 20,000 enplanements in year's prior. By offering service that is in higher demand, we believe we can capture and grow the Modesto market. Add!tionally, there are unique connectivity needs between UC Merced and the headquarters ofthe UC System located in Oakland thatwe expect will utilize the OAK-MCE route. 

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# .BOUTIQUEAIR 548MarketSt SanFrancisco, CA

415-449-0505 

## What People Are Saying About Boutique Air Boutique AirPC-12, one ofthe best turboprop aircrafton the market!
... Give them a try!! -Tarek A. via Yelp.com 

### We also feel that the PC-12 aircraft bid by Boutique Air presents the safest and most comfortable option for the travelingpublic. -Hon. Mayor David Lansford in Recommendation Letter City of Clovis, NM 

### Flew with Boutique from LA to Vegas andbackandmustsayI was extremelysurprised. From the ease 

### of check-in, To the flight itself, the whole process was great. Price was competitive with any otherairline out there. Iplan on flying boutique forallmy Vegas outings; andmayeven lookinto renting the whole plane fora group trip. Thanks Boutique! -Kevin 

### J. via Yelp.com 

### We find that Boutique Airis fit, willing andable to operate as a 

### commuteraircarrier, andcapable ofproviding reliable EssentialAirService
...

RightnowBoutique Airis a verycoolsecret. -Susan 

### L. Kurland in Clovis EAS Award Asst. Sec. forAviation and International Affairs US DOT
-Examiner.com 

### Flew with Boutique Air from LA to Las Vegas round trip andit was 

### a great experience. Good service, on time departures, and a hassle free and nice way

### to travelin general. A really nicepilotandcopilotas 

### well. -Patrick S. via Yelp.com 

### Smooth flights andpersonable staffare part ofthe experience
... -Clovis News Journal 

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### Aircraft BOUTIQUEAIR 548Market St SanFrancisco, CA

415.449·0505

Boutique Air currently flies a fleet of4 Pilatus PC-12 aircraft. We operate a modern fleet of aircraft ranging from 2004-2007. All flights are flown by Captains with over 1200 hours of flight experience and an instrument rating. While we are certified to fly single pilot we optto fly with a two member crew. • 8 Passenger Executive Configuration OR 9 PassengerCommuter Configuration • Pressurized Cabin • Power Outlets • Enclosed Lavatory 

### Photos of Boutique Air Aircraft 

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# .BOUTIQUEAIR 548 Market St San Francisco,CA

415.449.0505 

### Photos of Boutique Air Aircraft


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### Reliability 

## &Performance Clovis. NM (CVN) 

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# CVN BOUTIQUEAIR 548MarketSt SanFrancisco,CA

415-449-0505

Date range Scheduled Flown Cancelled Cancelled VVeather other Completion Rate Non-VVeather Completion Rate**~** 

## .-- -**---~ ~--~~** 

## - --**---------------~-'---J** July 2014 August 2014 7/15 to 7/31 8/1 to 8/31 90 156 September 2014 9/1 to 9/30 156**~------** -**-~---** .. --·-**~** 10/1 to October 2014 10/31 • 162**~-** ----**-~** ---------- ·-·- 

### -- -------- 84 154 156 2 4 93% 96% 0 0 162 0 2 0 0 99% 99% 100% 100% 100% 100%**1--------------------~---** 

## -- - ... - -- 11/1 to November2014 11/30 150 148 2 0 

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--- -**~ ~-**  

## -**~** 

## -**~.** 

## - . 1211 to December 2014 12131 158 158 0 0 

### 1-=------,-----------

-- ----**-~** 

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January 2015 1/1 to 1/31 162 152 10 February 2015 211 to 2128 144 140 4 

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--- -- --**~** 

## --**-~** March 2015 3/1 to 3/31 160 158 2 Totals 1034 

## Silver City, NM (SVC) 

# svc Date range Scheduled Flown Cancelled VVeather

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### - -- 

### -- --- 

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### r--- -- -**~** 

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January 2015 1/5 to 1/31 187 187 0



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### -- . .. February 2015 2/1 to 2128 192 190 2



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### ---- - - .. March 2015 3/1 to 3/31 213 213 0 0 0 0

CancelledOther

- .**~** 0 0 0 99% 100% 94% 97% 99%

Completion Rate ' 100% 100% 100% 100% 100%

Non-VVeather Completion Rate**~ ~**  . .**~** -------**~-** ---- ------

··-- .**-~** - -·- -- -- -- ---

100% 100%**~~** . --. - ---- ---- 99% 100% 100% 100% 

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590 : 2 i 0**~** 99.7% 

### i 100% Totals ! 592 : I I '



## Historic Passenger Traffic 

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## & BOUTIQUEAIR 548MarketSt SanFrancisco, CA

415-449-0505 

### Historical Passenger Traffic: Great Lakes vs. Boutique Air· Clovis, NM (CVN) • Great Lakes • Boutique Alr 1000 900 800
600
400 200

0

500 400 300
200 100 

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### Jan 2010 

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### Jan 2015 700
500
300
100

Historical Passenger Traffic: Great Lakes 

### vs. Boutique Air - Silver City, NM {SVC) • Great Lakes • Boutique Air

April2014 July 2014 October 2014 January 2015 Months 

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# Proposal Overview BOUTIQUEAIR 548MarketSt SanFrancisco,CA

415-449.0505



### Our proposal would be flown in eight or nine-seat, modern, pressurized Pilatus PC-12 aircraft. The term is two years. We are projecting fares starting at $39 for Oakland, $69 for Los Angeles/Burbank, and $79 for Las Vegas. From time to time we will also have sales to increase both awareness and passenger counts. 

# Community Input Shortly after the bids are complete, Boutique Air will schedule meetings to meet with airport and/or city officials. This will allow us to answer any questions and provide additional information. While we can't promise we will be able to implement everyone's suggestions, we welcome feedback from the citizens ofthese communities, as well as anyone who may have an interest in the proposed flights. Whatwe can promise is that we will listen to yourfeedback, and give it the attention and consideration it deserves.

With respect and appreciation, Shawn Simpson CEO 

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Merced, CA · BOUTIQUEAIR 548MarketSt SanFrancisco,CA

415-449.0505



### 12 Nonstop RT Weekly MCE-LAX or BUR* (2 Daily RT) 12 Nonstop RT Weekly MCE-OAK (2 Daily RT) 7 Nonstop RT Weekly MCE-LAS (1 Daily RT) *Boutique Air will provide service to LAX or BUR depending on the preferences and needs of the community. If Burbank is preferred, a subsidy reduction of $85,000 will be applied. Community: Operations

Revenue

Expenses

Profit Element Scheduled Flights Completed Flights (98%) Scheduled Block Hours Scheduled Seats Scheduled ASMs
Passengers Average Fare Fare Revenue Total Revenue

Fuel Ownership Maintenance and Reserves Staff Marketing and Distribution Other Indirect Costs Total Costs
Margin
Total Subsidy Merced. CA 3,756 3,681 3,360 31,320 7,366,464

15000

87 1305000 1305000
$1,058,400

900000 $850,560 $476,140 $104,340 $757,406 $4,146,846

149,700 5.00% $2,991,546 

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