About Boutique Air 

Our Story 

BOUTIQUE AIR 

548 Market St 

San Francisco, CA 

415-449-0505 

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Headquartered in San Francisco, California, Boutique Air has been in operation since 2007. 

We began by flying fire surveillance missions for the U.S. Forestry Service and Bureau of 

Land Management. We evolved to provide air charter services from the Burbank, Hawthorne, 

Las Vegas and Redding airports with our Pilatus and Cessna fleet of aircraft. As a charter 

operator we have received certifications from both industry leading safety organizations, 

ARG/US and Wyvern. Boutique Air has pilots that are highly experienced and hold the most 

advanced FAA ratings- a key reason for our continued perfect safety record. 

In July of 2012 Boutique Air applied for commuter operating authority from the Department of 

Transportation. We quickly ·passed tests on financial fitness and management competency, 

receiving authority for scheduled service in January of 2013. 

We began scheduled service between Los Angeles and Las Vegas in January of 2014. 

We have worked to develop our distribution channels. We have connections in place with all 

of the major Global Distribution Systems (GDSs), which travel agents use to access the 

market. You will find us on Worldspan and Apollo (Travelport), Sabre, and Amadeus. In 

addition, we are on the major Online Travel Agencies (OTAs), including Expedia, Travelocity, 

Priceline, Orbitz, CheapTickets, and CheapOAir. 

EAS Contracts 

On April 22, 2014 the DOT selected Boutique Air to provide EAS between Clovis and DFW. 

We began service in July of 2014, and have since received very positive feedback from the 

business community, town council, and airport board. We have also experienced a steady 

increase in passenger counts since we first began providing service. 

On December 4th, 2014 the DOT awarded Boutique Air a second EAS route of 4 round trips 

per day between Silver City and ABO. We began service January 5th, 2015 and have 

experienced increasing passenger counts and positive customer feedback. 

In the first quarter of 2015, Boutique Air was recommended to provide EAS scheduled service 

by 4 communities to the DOT. We expect these routes to ~egin around May or June 2015. 

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BOUTIQUE AIR 

548 Market St 

San Francisco, CA 

415.449.0505 

Special Note on Boutique Air's TSA Security Program 

For the past few months, Boutique Air has been working with the TSA and DHS on obtaining 

a full security program. This security program will allow Boutique Air to operate from sterile 

airport locations allowing our passengers a seamless and more efficient travel experience by 

only having to go through Airport!TSA security once. We plan to begin sterile security 

operations from EAS communities in Nebraska and Arizona to and from Denver International 

Airport and Phoenix Sky Harbor International Airport. The TSA has confirmed we are on track 

to complete our full AOSSP Security Program by May 2015. 

Special Note on Boutique Air's Advertising 

In order to increase brand recognition in the community, Boutique Air will spend at least 

$30,000 per year on advertising & marke~ing to make Merced's air service a success. We will 

utilize a combination of radio, print, billboard, TV, and internet advertising. 

Special Note on Service Start Date 

Boutique Air will begin service 60-90 days after the DOT issues the order selecting Boutique 

Air as the EAS Carrier. 

The Central Valley 

We anticipate that once we begin to market ourselves in the area, we will see a dramatic 

increase in total enplanements. With the recent departure of SkyWest from Modesto, and the 

high demand for flights to the LA area, we expect that the market in Modest will contribute to 

an increase in traffic to Merced because Modesto has been fighting for flights to LA since 

2008. Although Modesto had experienced dwindling passenger counts in recent years, they 

still had 10,895 enplanements in 2013 and even reached over 20,000 enplanements in year's 

prior. By offering service that is in higher demand, we believe we can capture and grow the 

Modesto market. 

Add!tionally, there are unique connectivity needs between UC Merced and the headquarters 

of the UC System located in Oakland that we expect will utilize the OAK-MCE route. 

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BOUTIQUE AIR 

548 Market St 

San Francisco, CA 

415-449-0505 

What People Are Saying About Boutique Air 

Boutique Air PC-12, one of the best turboprop aircraft on the market! ... Give them a try!! 

-Tarek A. via Yelp.com 

We also feel that the PC-12 aircraft bid by Boutique Air presents the safest and most 

comfortable option for the traveling public. 

-Hon. Mayor David Lansford in Recommendation Letter 

City of Clovis, NM 

Flew with Boutique from LA to Vegas and back and must say I was extremely surprised. From 

the ease of check-in, To the flight itself, the whole process was great. Price was 

competitive with any other airline out there. I plan on flying boutique for all my Vegas outings; 

and may even look into renting the whole plane for a group trip. Thanks Boutique! 

-Kevin J. via Yelp.com 

We find that Boutique Air is fit, willing and able to operate as a commuter air carrier, 

and capable of providing reliable Essential Air Service ... 

Right now Boutique Air is a very cool secret. 

-Susan L. Kurland in Clovis EAS Award 

Asst. Sec. for Aviation and International Affairs 

US DOT 

-Examiner .com 

Flew with Boutique Air from LA to Las Vegas round trip and it was a great experience. Good 

service, on time departures, and a hassle free and nice way to travel in general. A really 

nice pilot and copilot as well. 

-Patrick S. via Yelp.com 

Smooth flights and personable staff are part of the experience ... 

-Clovis News Journal 

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Aircraft 

BOUTIQUE AIR 

548 Market St 

San Francisco, CA 

415.449·0505 

Boutique Air currently flies a fleet of 4 Pilatus PC-12 aircraft. We operate a modern fleet of 

aircraft ranging from 2004-2007. All flights are flown by Captains with over 1200 hours of 

flight experience and an instrument rating. While we are certified to fly single pilot we opt to fly 

with a two member crew. 

• 8 Passenger Executive Configuration OR 9 Passenger Commuter Configuration 

• Pressurized Cabin 

• Power Outlets 

• Enclosed Lavatory 

Photos of Boutique Air Aircraft 

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BOUTIQUE AIR 

548 Market St 

San Francisco, CA 

415.449.0505 

Photos of Boutique Air Aircraft 

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Reliability & Performance 

Clovis. NM (CVN) 

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CVN 

BOUTIQUE AIR 

548 Market St 

San Francisco, CA 

415-449-0505 

Date range Scheduled Flown Cancelled Cancelled 

VVeather other 

Completion 

Rate 

Non-VVeather 

Completion Rate ~ . -- - ---~ ~--~~ - -- ---------------~-'---J 

July 2014 

August 2014 

7/15 to 7/31 

8/1 to 8/31 

90 

156 

September 2014 9/1 to 9/30 156 ~------ - -~--- .. --·- ~ 

10/1 to 

October 2014 10/31 • 162 

~- ---- -~ ---------- ·-·- ---------- 84 

154 

156 

2 4 93% 96% 

0 

0 

162 0 

2 

0 

0 

99% 99% 

100% 100% 

100% 100% 1--------------------~--- -- - ... - -- 11/1 to 

November 2014 11/30 150 148 2 0 1----------------- ----~ ~- - ~ - ~. - . 1211 to 

December 2014 12131 158 158 0 0 1-=------,----------- -- ---- -~ ---- . January 201 5 1/1 to 1/31 162 152 10 

February 2015 211 to 2128 144 140 4 1-------·--------------- -- ~ -- -~ 

March 2015 3/1 to 3/31 160 158 2 

Totals 1034 

Silver City, NM (SVC) 

svc Date range Scheduled Flown Cancelled 

VVeather ---------- . - -- -- --- .. . . -

r--- -- - ~ --- ~ .. - . ~ 

January 2015 1/5 to 1/31 187 187 0 

-------··- -.--- -- . .. 

February 2015 2/1 to 2128 192 190 2 - ---- - - .. 

March 2015 3/1 to 3/31 213 213 0 

0 

0 

0 

CancelledOther 

- . ~ 

0 

0 

0 

99% 

100% 

94% 

97% 

99% 

Completion 

Rate ' 

100% 

100% 

100% 

100% 

100% 

Non-VVeather 

Completion Rate ~ ~ . . ~ 

------- ~- ---- ------

··-- . -~ 

- -·- -- -- -- ---

100% 100% ~~ . --. - ---- ----

99% 100% 

100% 100% 

! -.------,-------------------- -~-

Totals 590 : 2 i 0 ~ 99.7% i 1 00% ! 592 : I I ' 

Historic Passenger Traffic 

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BOUTIQUE AIR 

548 Market St 

San Francisco, CA 

415-449-0505 

Historical Passenger Traffic: Great Lakes vs. 

Boutique Air· Clovis, NM (CVN) 

• Great Lakes • Boutique Alr 

1000 900 

800 

600 

400 

200 

0 

500 

400 

300 

200 

100 

---1 I 

Jan 

2009 

. : 

I 

Jan 

2010 

Jan 

2011 

Jan 

2012 

Months 

Jan 

2013 

Jan 

2014 

i 

I 

-+-t 

I 

--r 

---+-

Jan 

2015 

700 

500 

300 

100 

Historical Passenger Traffic: Great Lakes vs. Boutique Air -

Silver City, NM {SVC) 

• Great Lakes • Boutique Air 

April2014 July 2014 October 2014 January 2015 

Months 

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Proposal 

Overview 

BOUTIQUE AIR 

548 Market St 

San Francisco, CA 

415-449.0505 

Our proposal would be flown in eight or nine-seat, modern, pressurized Pilatus PC-12 aircraft. 

The term is two years. 

We are projecting fares starting at $39 for Oakland, $69 for Los Angeles/Burbank, and $79 for 

Las Vegas. From time to time we will also have sales to increase both awareness and 

passenger counts. 

Community Input 

Shortly after the bids are complete, Boutique Air will schedule meetings to meet with airport 

and/or city officials. This will allow us to answer any questions and provide additional 

information. 

While we can't promise we will be able to implement everyone's suggestions, we welcome 

feedback from the citizens of these communities, as well as anyone who may have an interest 

in the proposed flights. What we can promise is that we will listen to your feedback, and give it 

the attention and consideration it deserves. 

With respect and appreciation, 

Shawn Simpson 

CEO 

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Merced, CA · 

BOUTIQUE AIR 

548 Market St 

San Francisco, CA 

415-449.0505 

12 Nonstop RT Weekly MCE-LAX or BUR* (2 Daily RT) 

12 Nonstop RT Weekly MCE-OAK (2 Daily RT) 

7 Nonstop RT Weekly MCE-LAS (1 Daily RT) 

*Boutique Air will provide service to LAX or BUR depending on the preferences and needs of 

the community. If Burbank is preferred, a subsidy reduction of $85,000 will be applied. 

Community: 

Operations 

Revenue 

Expenses 

Profit Element 

Scheduled Flights 

Completed Flights (98%) 

Scheduled Block Hours 

Scheduled Seats 

Scheduled ASMs 

Passengers 

Average Fare 

Fare Revenue 

Total Revenue 

Fuel 

Ownership 

Maintenance and Reserves 

Staff 

Marketing and Distribution 

Other Indirect Costs 

Total Costs 

Margin 

Total Subsidy 

Merced. CA 

3,756 

3,681 

3,360 

31,320 

7,366,464 

15000 

87 

1305000 

1305000 

$1,058,400 

900000 

$850,560 

$476,140 

$104,340 

$757,406 

$4,146,846 

149,700 

5.00% 

$2,991,546 

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BOUTIQUE AIR 

548 Market St 

San Francisco, CA 

415-449-0505 

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