STRAIGHT
      PROMISSORY NOTE

    

      
        	$2,400,000.00
	 	
                New
                  York, New York

              
	 	 	
                March
                  31,
                  2006

              


      

    

     

    In
      installments and at the times hereinafter stated for value received, 360 Global
      Wine Company, a Nevada corporation (the “Borrower”),
      promises to pay to General Electric Company, a New York Corporation (the
“Lender”)
      or
      order, at Appliance
      Park, Louisville, Kentucky 40225-0001, the
      principal sum of TWO MILLION FOUR HUNDRED THOUSAND DOLLARS ($2,400,000.00),
      with
      interest from the date hereof on the amounts of principal remaining from time
      to
      time unpaid until said principal sum is paid, at the rate of six percent (6%),
      per annum.

     

    The
      Pledge and Security Agreement by and between General Electric Company and 360
      Global Wine Company, dated March 31, 2006 is incorporated by reference into
      this
      promissory note. 

     

    Not
      later
      than April 21, 2006, the Borrower shall pay to the Lender all outstanding
      principal, accrued and unpaid interest, and any other amounts due under the
      Note. Principal
      and interest shall be payable only in lawful money of the United States of
      America. AT
      ANY
      TIME PRIOR TO THE DUE DATE, THE BORROWER MAY PAY ANY OR ALL OF THE THEN
      OUTSTANDING PRINCIPAL, ACCRUED AND UNPAID INTEREST.

     

    Each
      payment shall be credited first, on the interest then due, the remainder on
      the
      principal sum, and interest shall thereupon cease upon the amount so credited
      on
      the said principal sum.

     

    Should
      interest not be paid when due, it shall be added to the principal and thereafter
      bear like interest as the principal, but such unpaid interest so compounded
      shall not exceed an amount equal to simple interest on the unpaid principal
      at
      the maximum rate permitted by law.

     

    Should
      default be made in the payment of principal or interest when due, thereafter
      the
      interest rate hereunder shall be sixteen percent (16%) per annum.

     

    Should
      suit be commenced to collect this note or any portion thereof, such sum as
      the
      Court may deem reasonable shall be added hereto as attorney's fees.

     

    No
      delay
      or omission on the part of the Lender in exercising any rights under this Note
      or the Pledge and Security Agreement of even date herewith, on default by the
      Borrower, shall operate as a waiver of such right or of any other right under
      this Note or the Pledge and Security Agreement, for the same default or any
      other default. The Borrower consents to all extensions without notice for any
      period or periods of time and to the acceptance of partial payments before
      or
      after maturity, and to the acceptance, release, and substitution of security,
      all without prejudice to the Lender.

     

    This
      Note
      is executed as of the date first written above.

     

    360
      GLOBAL WINE COMPANY

     

    
      	 	 	 	 	 
	By:	 	 	 	 
	 	
              

              Joel
                Shapiro, Chief Executive Officer