Exhibit 10.20.2


 


	
  

  	
  FOR IMMEDIATE RELEASE

  



 


CADILLAC WILLIAMS, NFL ROOKIE OF THE YEAR, SIGNS

ENDORSEMENT DEAL WITH XELR8 HOLDINGS


 


Denver, CO — (PR NEWSWIRE) – March 30, 2006 – VitaCube Systems Holdings, Inc.,
d/b/a/ XELR8 Holdings, Inc. (AMEX:PRH), a provider of nutritional foods,
beverages and supplements, today announced that the Company has signed Carnell “Cadillac”
Williams to a three-year endorsement contract providing for the Tampa Bay
Buccaneer Running Back and NFL Rookie of the Year to appear in XELR8 marketing
campaigns and sales materials, participate in Company events and meetings, and
create awareness for the Company’s brand and products by wearing XELR8
clothing.


 


“I’m
excited about joining the XELR8 team.  I
really feel the products make a big difference in how I perform on and off the
field, and most importantly I can trust the XELR8 management and staff to do it
safely.  It really is an honor to have the
opportunity to be part of this great team,” noted Williams.


 


An
All-American at Auburn University, Carnell “Cadillac” Williams was one of the
most sought after players of the 2005 NFL draft.  Amassing over 5,000 all-purpose yards at
Auburn and breaking the scoring record held by legendary NFL running back Bo
Jackson, Williams was the fifth overall pick in the draft, chosen by the Tampa
Bay Buccaneers with their first pick.  Cadillac
Williams burst on the scene and announced his arrival into the NFL by rushing
for 434 yards in his first three games. In addition, he rushed for over 100
yards in each of those games, a first ever for any NFL player.  This milestone and league mark was memorialized
by the NFL by placing his shoes and gloves in the Pro Football Hall of
Fame.  Williams then continued his
amazing season by rushing for three additional 100-yard games, setting the
Buccaneers’ single-season record with six, and earning the NFL Offensive Rookie
of the Year Award.  In addition, Williams
was later named as the NFL Rookie of the Year, an award presented to the top
rookie in the entire NFL.


 


Earnest
Mathis, Chief Executive Officer of XELR8 Holdings, added, “This is extremely
exciting for us.  Cadillac represents
much of what XELR8 is, a young, dynamic company off to a great start with even
greater potential.  Cadillac is a great
addition to the team, and it’s an honor to have such a high profile individual
committed to and trusting our Company.”


 


From
the very beginning, XELR8 has been committed to ensuring the safety of its
products by using well documented scientific research and credible manufactures
that follow stringent guidelines in manufacturing and processing.  This level of commitment has afforded XELR8
the confidence of some of the world’s top athletes and thousands of
customers.  This year, XELR8 has
introduced a line of general nutritional products called the EDS (Eat Drink
Snack) System, which allows for any level of supplement user the ability to
integrate healthy, great-tasting, convenient products into their
lifestyle.  In addition, XELR8 has
created an elite line called the Peak Performance System, consisting of
specific products that are aimed towards the athlete and fitness enthusiast.


 


“I’m
not going to jeopardize my career by taking supplements that could be dangerous
or illegal.  It was important for me to
review all aspects of XELR8’s products and company, and after realizing how
much time, energy and resources were put into the products to ensure their
safety, I knew this is the only team for me,” noted Williams.


 


About XELR8 Holdings, Inc.


 


VitaCube
Systems Holdings, Inc., d/b/a/ XELR8 Holdings, Inc., is a provider of
nutritional foods and beverages designed to help enhance physical health and
overall performance.  XELR8 has developed
a comprehensive line of nutritional supplements and functional foods designed in
systems that are easy to take, simple to understand, and conveniently fit
within a lifestyle.  XELR8’s commitment
to quality, science, and research has earned them a loyal following of over 350
world-class athletes, such as 5-Time Cy Young Award Winner Randy Johnson; Super
Bowl Champions Mike Alstott, Lawyer Milloy and Head Coach Mike Shanahan;
Olympic Medalist Briana Scurry and two-time Olympian Caroline Lalive; Stanley
Cup Winner Blake Sloan; and PGA Tour Professional Tom Pernice, Jr.  XELR8 products are only


 

















 


available
through independent distributors located throughout the nation.  For more information about XELR8, please
visit www.xelr8.com.


 


Forward-looking Statements


 


This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995, including
prospects for XELR8’s distribution network. Actual results may differ from
those discussed in such forward-looking statements. These forward looking
statements include risks and uncertainties that include the Company’s ability
to attract and retain distributors; changes in demand for the Company’s
products; changes in the level of operating expenses; changes in general
economic conditions that impact consumer behavior and spending; product supply;
the availability, amount, and cost of capital for the Company; and the Company’s
use of such capital. More information about factors that potentially could
affect the Company’s financial results is included in the Company’s filings
with the Securities and Exchange Commission, including its Annual Report on Form 10-KSB
for the year ended December 31, 2004 and all subsequent filings. Certain
statements in this release regarding the Company’s agreements are in accordance
with the guidelines established by the Federal Trade Commission for
endorsements in advertising.


 


	
  Company Contacts:

  	
  VitaCube d/b/a XELR8
  Holdings, Inc.

  	
  Elite Financial
  Communications Group, LLC

  
	
   

  	
  Dodi Handy, President and
  CEO

  	
  Earnest Mathis, CEO

  
	
   

  	
  407-585-1080

  	
  (303) 316-8577, x228

  
	
   

  	
  prh@efcg.net

  	
  emathis@xelr8.com

  



 


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