# C_2023339EN.01001901.xml

| 26.9.2023 | EN | Official Journal of the European Union | C 339/19 |
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26.9.2023

EN

Official Journal of the European Union

C 339/19

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Prior notification of a concentration

(Case M.11086 – ARCELIK / WHIRLPOOL EMEA MDA)

(Text with EEA relevance)

(2023/C 339/10)

1.

This notification concerns the following undertakings:

| — | Arçelik A.Ş. (‘Arçelik’, Turkey), belonging to the Koç Group (Turkey); |
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Arçelik A.Ş. (‘Arçelik’, Turkey), belonging to the Koç Group (Turkey);

| — | Whirlpool Corporation’s (‘Whirlpool’, USA) major domestic appliances business in Europe, Middle East, and Africa (‘Target’). |
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Whirlpool Corporation’s (‘Whirlpool’, USA) major domestic appliances business in Europe, Middle East, and Africa (‘Target’).

Arçelik will acquire within the meaning of Article 3(1)(b) of the Merger Regulation sole control of the Target.

The concentration is accomplished by way of purchase of shares.

2.

| — | Arçelik is active in the supply of domestic appliances and consumer electronics globally. In the EEA, Arçelik supplies major domestic appliances under the following brands: Beko, Blomberg, Arctic, Altus, Grundig, Flavel, Leisure, Zenith and Elektrabregenz. |
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Arçelik is active in the supply of domestic appliances and consumer electronics globally. In the EEA, Arçelik supplies major domestic appliances under the following brands: Beko, Blomberg, Arctic, Altus, Grundig, Flavel, Leisure, Zenith and Elektrabregenz.

| — | The Target consists of Whirlpool’s major domestic appliances business in Europe, Middle East, and Africa (‘EMEA’), including Whirlpool’s brands Ariston (2), Indesit, Hotpoint, Ignis, Privileg, Polar, Laden and Bauknecht, and an exclusive licence to the Whirlpool brand for up to 40 years in parts of the EMEA territory, including in the EEA. |
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The Target consists of Whirlpool’s major domestic appliances business in Europe, Middle East, and Africa (‘EMEA’), including Whirlpool’s brands Ariston (2), Indesit, Hotpoint, Ignis, Privileg, Polar, Laden and Bauknecht, and an exclusive licence to the Whirlpool brand for up to 40 years in parts of the EMEA territory, including in the EEA.

3.

On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the Merger Regulation. However, the final decision on this point is reserved.

4.

Observations must reach the Commission not later than 10 days following the date of this publication. The following reference should always be specified:

Case M.11086 – ARCELIK / WHIRLPOOL EMEA MDA

Observations can be sent to the Commission by email or by post. Please use the contact details below:

Email: COMP-MERGER-REGISTRY@ec.europa.eu

Postal address:

| European Commission |
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| Directorate-General for Competition |
| Merger Registry |
| 1049 Bruxelles/Brussel |
| BELGIQUE/BELGIË |

European Commission

Directorate-General for Competition

Merger Registry

1049 Bruxelles/Brussel

BELGIQUE/BELGIË

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(1)  
  OJ L 24, 29.1.2004, p. 1 (the ‘Merger Regulation’).

1

(2)  Arçelik and Whirlpool are still negotiating the terms under which Whirlpool's rights to the Ariston brand will form part of the Target.

2

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