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SURVEY 

Information about the recall

1 What is the name of the firm?

2 What was the recalled product?

3 What was the date of the recall?

4 How many units were sold?

5 How many units were sold with a CPSIA-required 

product registration card?

Information about the consumers who registered their products

6 Of the number of units sold with a CPSIA-required 

product registration card, how many consumers 

registered their products?

Among these consumers:

6.1 How many consumers registered by mailing in the 

CPSIA-required product registration card?

6.2 How many consumers registered online (using firm’s 

website)?

6.3 How many consumers registered by sending e-mail?

6.4 How many consumers used other methods to 

register, if applicable? Please explain these methods.
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Information about the firm’s attempt to contact the consumers directly about the 

recall

7 Overall, how many consumers did the firm attempt to contact 

directly about the recall?

By using the information 

provided on the product 

registration cards

By using information gathered 

with methods other than product 

registration cards (e.g., customer 

loyalty cards, customer shipping 

database)? 

7.1 How many consumers did the 

firm attempt to contact directly 

about the recall?

7.2 How many consumers did the 

firm attempt to contact about 

the recall via postal mail?

7.3 How many consumers did the 

firm attempt to contact about 

the recall via e-mail?

7.4 How many consumers did the 

firm attempt to contact about 

the recall via phone?

7.5 How many consumers did the 

firm attempt to contact about 

the recall via other methods?

Please explain these methods.

7.6 How many consumers were not 

reached due to contact 

information that was no longer 

valid?

1. How many consumers had 

invalid postal addresses?

2. How many consumers had 

invalid e-mail addresses?

3. How many consumers had 

invalid phone numbers? 

4. How many consumers had 

other types of invalid 

contact information?

7.7 Please explain the methods that the firm uses to collect

consumer contact information for recalls other than product 

registration cards.
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Information about the return/correction rate of the recalled product 

8 What is the total number of products returned/corrected?

8.1 What is the total number of products returned/corrected by consumers 

who were reached via information provided on the product registration 

cards?

8.2 What is the total number of products returned/corrected by consumers 

who were reached via contact information gathered with methods other 

than product registration cards?

8.3 What is the total number of products returned/corrected by consumers 

who were not reached directly but may have heard about the recall via

other means such as the firm’s website, blogs, TV announcements, and 

word-of-mouth?

Other Questions

9 Are there any specific methods that the firm employs to ensure that consumers notice and handle the 

product registration card after purchasing the product? 

10 Does the firm have any suggestions for improvements in the product registration card content and 

design that would make consumers more likely to register their products, enable manufacturers to more 

effectively communicate with consumers in the event of a recall, or otherwise improve the utility of the 

product registration cards?