<TABLE> <S> <C>


<ARTICLE>                                            9
<LEGEND>
</LEGEND>
<CIK>                                         0000760731
<NAME>                                        Pioneer American Holding Co.
<MULTIPLIER>                                  1000
<CURRENCY>                                    US Dollars
       
<S>                                            <C>
<PERIOD-TYPE>                                  Year
<FISCAL-YEAR-END>                              Dec-31-1998
<PERIOD-START>                                 Jan-01-1998
<PERIOD-END>                                   Dec-31-1998
<EXCHANGE-RATE>                                1.000
<CASH>                                         13,977
<INT-BEARING-DEPOSITS>                         0
<FED-FUNDS-SOLD>                               7,600
<TRADING-ASSETS>                               0
<INVESTMENTS-HELD-FOR-SALE>                    101,079
<INVESTMENTS-CARRYING>                         46,178
<INVESTMENTS-MARKET>                           46,729
<LOANS>                                        225,735
<ALLOWANCE>                                    2,909
<TOTAL-ASSETS>                                 405,157
<DEPOSITS>                                     307,360
<SHORT-TERM>                                   0
<LIABILITIES-OTHER>                            3,974
<LONG-TERM>                                    58,357
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                       2,904
<OTHER-SE>                                     32,562
<TOTAL-LIABILITIES-AND-EQUITY>                 405,157
<INTEREST-LOAN>                                19,093
<INTEREST-INVEST>                              8,729
<INTEREST-OTHER>                               480
<INTEREST-TOTAL>                               28,302
<INTEREST-DEPOSIT>                             10,840
<INTEREST-EXPENSE>                             14,319
<INTEREST-INCOME-NET>                          13,983
<LOAN-LOSSES>                                  420
<SECURITIES-GAINS>                             511
<EXPENSE-OTHER>                                10,967
<INCOME-PRETAX>                                5,557
<INCOME-PRE-EXTRAORDINARY>                     4,022
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   4,022
<EPS-PRIMARY>                                  1.39
<EPS-DILUTED>                                  1.36
<YIELD-ACTUAL>                                 3.54
<LOANS-NON>                                    1,684
<LOANS-PAST>                                   838
<LOANS-TROUBLED>                               1,247
<LOANS-PROBLEM>                                488
<ALLOWANCE-OPEN>                               2,759
<CHARGE-OFFS>                                  308
<RECOVERIES>                                   38
<ALLOWANCE-CLOSE>                              2,909
<ALLOWANCE-DOMESTIC>                           1,669
<ALLOWANCE-FOREIGN>                            0
<ALLOWANCE-UNALLOCATED>                        1,240
        


</TABLE>