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|   |   |   |
|--------|--------|--------|

|   | GENERAL COMMUNICATION, INC.                            |   |
|--------|--------------------------------------------------------|--------|
|   | (Exact name of registrant as specified in its charter) |   |

|   | State of Alaska                                                |   | 0-15279                |   | 92-0072737                         |   |
|--------|----------------------------------------------------------------|--------|------------------------|--------|------------------------------------|--------|
|   | (State or other Jurisdiction of Incorporation or organization) |   | Commission File Number |   | (I.R.S EmployerIdentification No.) |   |

|   | 2550 Denali Street                       |   |       |   |
|--------|------------------------------------------|--------|------------|--------|
|   | Suite 1000                               |   |       |   |
|   | Anchorage, Alaska                        |   | 99503      |   |
|   | (Address of principal executive offices) |   | (Zip Code) |   |

|   | NONE                                                          |   |
|--------|---------------------------------------------------------------|--------|
|   | (Former name or former address, if changed since last report) |   |

|   | o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
|--------|-----------------------------------------------------------------------------------------|

|   |   |
|--------|--------|

|   | o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
|--------|------------------------------------------------------------------------------------------|

|   |   |
|--------|--------|

|   | o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
|--------|----------------------------------------------------------------------------------------------------------|

|   |   |
|--------|--------|

|   | o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
|--------|----------------------------------------------------------------------------------------------------------|

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|   | Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. |
|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------|

|                                            |   | Ronald A. Duncan |      |   | G. Wilson Hughes |   |    | John M. Lowber |   |
|-------------------------------------------------|--------|------------------|-----------|--------|------------------|--------|---------|----------------|--------|
| Free Cash Flow Goal                             |   | $                | 500,000   |   |             | $      | 200,000 |           |   | $ | 150,000 |   |
| $290 Million Adjusted EBITDA Plan               |   | $                | 350,000   |   |             | $      | 333,333 |           |   | $ | 200,000 |   |
| Capex Spending                                  |   | $                | 200,000   |   |             | $      | 100,000 |           |   | $ | 50,000 |   |
| Discretionary                                   |   | $                | 750,000   |   |             | $      | 166,667 |           |   | $ | 150,000 |   |
| Total Annual Target Incentive Plan Compensation |   | $                | 1,800,000 |   |             | $      | 800,000 |           |   | $ | 550,000 |   |

| 1.   | Cash Adjusted EBITDA  - Adjusted EBITDA, plus IRU sales, less non-cash items and adjusted for new businesses.  The target for year over year growth in this metric is $14.6 million in 2010. |
|----------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 2.   | Free Cash Flow – Cash Adjusted EBITDA, less capex,less interest expense and less cash taxes.  The target for year over year growth in this metric is $25.1 million in 2010. |
|----------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 3.   | Increase in Cash Balance – Targeted Free Cash Flow, plus acquisition payments, plus net principle payments, plus stock repurchases and dividends if any.  The target for this component is $18.5 million in 2010. |
|----------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|             |   | Minimum Payments |   |   | Target Payments |   |      | Maximum Payments |   |
|------------------|--------|------------------|--------|--------|-----------------|--------|-----------|------------------|--------|
| Ronald A. Duncan |   | $                | -      |   |            | $      | 1,400,000 |             |   | $ | 2,800,000 |   |
| G. Wilson Hughes |   | $                | -      |   |            | $      | 1,000,000 |             |   | $ | 2,000,000 |   |
| John M. Lowber   |   | $                | -      |   |            | $      | 800,000   |             |   | $ | 1,600,000 |   |

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|                   |   |   | GENERAL COMMUNICATION, INC.              |
|------------------------|--------|--------|------------------------------------------|
|                   |   |   | (Registrant)                             |
|                   |   |   |                                     |
| Date: October 14, 2010 |   |   |                                     |
|                   |   |   |                                     |
|                   |   | By     |  /s/ John M. Lowber                 |
|                   |   |   | Name: John M. Lowber                     |
|                   |   |   | Title:  Senior Vice President, |
|                   |   |   | Chief Financial Officer,                 |
|                   |   |   | Secretary and Treasurer                  |
|                   |   |   | (Principal Financial Officer)            |

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