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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549
 FORM 20-F (Mark One)  ̈
    
    REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE
SECURITIES EXCHANGE ACT OF 1934ORþ
    
    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 For the fiscal year ended December 31, 2004 OR  ̈
    
    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 For the transition period from _____________ to ________________. Commission file number: 0-50841 51job, Inc. (Exact name of Registrant as specified in its charter)
 N/A
(Translation of Registrants name into English) Cayman Islands
(Jurisdiction of incorporation or organization) 21st Floor, Wen Xin Plaza
755 Wei Hai Road
Shanghai 200041
Peoples Republic of China
(Address of principal executive offices) Securities registered or to be registered pursuant to Section 12(b) of the Act:
None. Securities registered or to be registered pursuant to Section 12(g) of the Act: American Depositary Shares
(each representing two common shares, par value US$0.0001 per share)
(Title of Class) Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:
None. Indicate the number of outstanding shares of each of the issuers classes of capital or common
stock as of the close of the period covered by the annual report: 55,616,679 common shares, par
value US$0.0001 per share. Indicate by check mark whether the registrant (1) has filed all reports required to be filed by
Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for
such shorter period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days. þ Yes  ̈ No Indicate by check mark which financial statement item the registrant has elected to follow:  ̈ Item 17 þ Item 18




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TABLE OF CONTENTS PageFORWARD-LOOKING STATEMENTS
    iiCERTAIN TERMS AND CONVENTIONS
    iiiPART IItem 1. Identity of Directors, Senior Management and Advisers
    
    
    1Item 2. Offer Statistics and Expected Timetable
    
    
    1Item 3. Key Information
    
    
    1Item 4. Information on the Company
    
    
    22Item 5. Operating and Financial Review and Prospects
    
    
    41Item 6. Directors, Senior Management and Employees
    
    
    57Item 7. Major Shareholders and Related Party Transactions
    
    
    65Item 8. Financial Information
    
    
    67Item 9. The Offer and Listing
    
    
    68Item 10. Additional Information
    
    
    69Item 11. Quantitative and Qualitative Disclosures About Market Risk
    
    
    74Item 12. Description of Securities Other than Equity Securities
    
    
    75PART IIItem 13. Defaults, Dividend Arrearages and Delinquencies
    
    
    76Item 14. Material Modifications to the Rights of Security Holders and Use of Proceeds
    
    
    76Item 15. Controls and Procedures
    
    
    76Item 16A. Audit Committee Financial Expert
    
    
    77Item 16B. Code of Ethics
    
    
    77Item 16C. Principal Accountant Fees and Services
    
    
    77Item 16D. Exemptions from the Listing Standards for Audit Committees
    
    
    77Item 16E. Purchases of Equity Securities by the Issuer and Affiliated Purchasers
    
    
    78PART IIIItem 17. Financial Statements
    
    
    79Item 18. Financial Statements
    
    
    79Item 19. Exhibits
    
    
    79EX-12.1 CEO CERTIFICATION TO SECTION 302EX-12.2 CFO CERTIFICATION TO SECTION 302EX-13.1 CEO CERTIFICATION TO SECTION 906EX-13.2 CFO CERTIFICATION TO SECTION 906
  i




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FORWARD-LOOKING STATEMENTS This annual report on Form 20-F contains statements of a forward-looking nature. These
statements are made within the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private
Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by
terminology such as may, will, should, expect, intend, plan, anticipate, believe,
estimate, predict, potential, continue or the negative of these terms or other comparable
terminology. The accuracy of these statements may be impacted by a number of business risks and
uncertainties that could cause actual results to differ materially from those projected or
anticipated, including the following risks:  
    market acceptance of our services;
    our ability to expand into other recruitment and human resource services
such as business process outsourcing;
    our ability to control our operating costs and expenses;
    our potential need for additional capital and the availability of such capital;
    behavioral and operational changes of our customers in meeting their human
resource needs as they respond to evolving social, economic and political changes in
China;
    changes in our management team and other key personnel;
    introduction by our competitors of new or enhanced products and services;
    price competition in the market for the various human resource services that we provide in China;
    seasonality of our business;
    fluctuations in general economic conditions; and
    other risks outlined in our filings with the Securities and Exchange
Commission, including our registration statement on Form F-1, as amended. Except as required by law, we undertake no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information, future events or otherwise. All
forward-looking statements contained in this annual report are qualified by reference to this
cautionary statement. ii




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CERTAIN TERMS AND CONVENTIONS Unless otherwise indicated, references in this annual report to:  
    ADRs are to the American depositary receipts that evidence our ADSs;
    ADSs are to our American depositary shares, each of which represents two common shares;
    China or the PRC are to the Peoples Republic of China, excluding for
the purpose of this annual report Hong Kong, Macau and Taiwan;
    Nasdaq are to the Nasdaq National Market;
    RMB are to Renminbi, the legal currency of the PRC;
    shares or common shares are to our common shares, with par value US$0.0001 per share;
    U.S. GAAP are to the generally accepted accounting principles in the United States of America; and
    US$ are to U.S. dollars, the legal currency of the United States of America. Unless the context indicates otherwise, we, us, our company, our and 51job refer to
51job, Inc., its predecessor entities and subsidiaries, and, in the context of describing our
operations, also include our affiliated entities. In addition, unless otherwise indicated, references in this annual report to:  
    51net are to 51net.com Inc.;
    AdCo are to Shanghai Qianjin Culture Communication Co., Ltd.;
    AdCo Subsidiaries are to the subsidiaries of AdCo that conduct advertising businesses;
    Qian Cheng are to Beijing Qian Cheng Si Jin Advertising Co., Ltd.;
    RAL are to Shanghai Run An Lian Information Consultancy Co., Ltd.;
    Run An are to Beijing Run An Information Consultancy Co., Ltd.;
    Tech JV are to Qianjin Network Information Technology (Shanghai) Co., Ltd.;
    WFOE are to Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd.; and
    Wuhan AdCo are to Wuhan Mei Hao Qian Cheng Advertising Co., Ltd. Unless otherwise indicated, our financial information presented in this annual report has been
prepared in accordance with U.S. GAAP. Solely for your convenience, this annual report contains translations of certain Renminbi
amounts into U.S. dollar amounts at specified rates. All translations from Renminbi to U.S. dollars
were made at the noon buying rate in The City of New York for cable transfers of Renminbi as
certified for customs purposes by the Federal Reserve Bank of New York. Unless otherwise stated,
the translations of Renminbi amounts into U.S. dollar amounts have been made at the noon buying
rate in effect on December 31, 2004, which was RMB8.2765 to US$1.00. We make no representation that
the Renminbi or U.S. dollar amounts referred to in this annual report could have been or could be
converted into U.S. dollars or Renminbi, as the case may be, at any particular rate or at all. See
Item 3.  Key Information  Risk Factors  Risks Related to the Peoples Republic of China 
Governmental control of currency conversion may affect the value of your investment and  The
fluctuation of the Renminbi may materially and adversely affect your investment for discussions of
the effects of currency control and fluctuating exchange rates on the value of our ADSs. On April
25, 2005, the noon buying rate was RMB8.2765 to US$1.00. We calculate the number of our print advertising pages by physically counting the number of
paid advertising pages in each of our editions of Career Post Weekly. In calculating the number of
paid advertising pages, we make adjustments to take into account differing page sizes and pages
with mixed advertising and non-advertising content. This is a manual process that is subject to
error, including errors in judgment as to the appropriate adjustments to be made. We define a unique employer in our online recruitment business as a customer that purchases
our online recruitment services during a specified period. We make adjustments for multiple
purchases by the same customer within a city to avoid double counting. Each employer is assigned a
unique identification number in our management information system. Affiliates and branches of a
given employer may, under certain circumstances, be counted as separate unique employers. Our
calculation of the number of unique employers is subject to misidentification and other forms of
error, including errors in judgment as to appropriate adjustments to be made to the data. iii




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We cannot assure you that our methodology, page counting, employer identification,
calculations and analyses are accurate, or that they yield results that are comparable between
periods or give a correct approximation of the actual revenues we generate per page or actual
numbers of customers, as the case may be. iv




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PART I 
 ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS Not Applicable. 
 ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE Not Applicable. 
 ITEM 3. KEY INFORMATION A. Selected Financial Data The following table presents the selected consolidated financial information for our business.
You should read the following information in conjunction with Item 5.  Operating and Financial
Review and Prospects. The selected consolidated statement of operations data for the years ended
December 31, 2002, 2003 and 2004, and the selected consolidated balance sheet data as of December
31, 2003 and 2004, are derived from our audited consolidated financial statements, which are
included in this annual report beginning on page F-1, prepared in accordance with U.S. GAAP and are
qualified by reference to these consolidated financial statements and related notes. The selected
consolidated balance sheet data as of December 31, 2002 have been derived from our audited
consolidated financial statements, which are not included in this annual report. The selected
consolidated statement of operations data for the year ended December 31, 2001 and the selected
consolidated balance sheet data as of December 31, 2001 are derived from our unaudited financial
statements prepared in accordance with U.S. GAAP. The historical results presented below do not
necessarily indicate results expected for any future period. We have omitted the selected consolidated financial data as of and for the year ended December
31, 2000. Our company was incorporated in March 2000 and during 2000, the businesses currently
conducted by us were operated principally by our affiliated entities. Each of these affiliated
entities employed its own financial staff and accounted for its day-to-day operations
independently. Financial information and records of these entities were not maintained on a
consistent basis and depended largely on the understanding and management of the local financial
and accounting staff. None of our current senior financial managers and accountants was a member of
our financial staff in 2000, and as a result, our current senior financial management members are
unfamiliar with the records and record keeping practices of the affiliated entities in these
periods. In addition, we introduced and implemented a new system of internal control, financial
management and accounting record keeping in March 2001. However, due to constraints on resources,
our financial information and records for 2000 have not been added to the system. Therefore, we are
unable to prepare selected consolidated financial data as of and for the year ended December 31,
2000 without significant additional effort and expense. 1




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For the year ended December 31,2001
    
    
    2002
    
    
    2003
    
    
    2004
    
    
    2004RMB
    
    
    RMB
    
    
    RMB
    
    
    RMB
    
    
    US$(1)Selected Consolidated Statement of
Operations Data:Revenues:Print advertising
    
    
    90,940,220
    
    
    
    116,989,356
    
    
    
    182,606,297
    
    
    
    300,651,791
    
    
    
    36,325,958Online recruitment services
    
    
    22,586,591
    
    
    
    28,938,327
    
    
    
    76,960,121
    
    
    
    111,508,533
    
    
    
    13,472,909Executive search
    
    
    9,126,842
    
    
    
    9,726,300
    
    
    
    15,748,331
    
    
    
    24,907,914
    
    
    
    3,009,474Other human resource related
revenues
    
    
    5,305,068
    
    
    
    9,895,734
    
    
    
    18,019,611
    
    
    
    42,875,597
    
    
    
    5,180,402Total revenues
    
    
    127,958,721
    
    
    
    165,549,717
    
    
    
    293,334,360
    
    
    
    479,943,835
    
    
    
    57,988,743Net revenues
    
    
    121,970,723
    
    
    
    158,039,700
    
    
    
    280,118,941
    
    
    
    456,119,882
    
    
    
    55,110,238Cost of services
    
    
    (84,208,642
    )
    
    
    (92,220,940
    )
    
    
    (151,477,142
    )
    
    
    (224,606,635
    )
    
    
    (27,137,877
    )Gross profit
    
    
    37,762,081
    
    
    
    65,818,760
    
    
    
    128,641,799
    
    
    
    231,513,247
    
    
    
    27,972,361Operating expenses:Sales and marketing
    
    
    (18,503,675
    )
    
    
    (24,356,157
    )
    
    
    (38,619,523
    )
    
    
    (67,271,096
    )
    
    
    (8,127,964
    )General and administrative
    
    
    (33,732,311
    )
    
    
    (30,382,850
    )
    
    
    (38,135,612
    )
    
    
    (55,175,493
    )
    
    
    (6,666,525
    )Share-based compensation 
share option(2)
    
    
    
    
    
    
    
    
    
    
    (13,482,546
    )
    
    
    (18,678,238
    )
    
    
    (2,256,780
    )Share-based compensation 
founder shares(3)
    
    
    (8,808,931
    )
    
    
    (8,808,931
    )
    
    
    (4,622,466
    )
    
    
    
    
    
    
    Total operating expenses
    
    
    (61,044,917
    )
    
    
    (63,547,938
    )
    
    
    (94,860,147
    )
    
    
    (141,124,827
    )
    
    
    (17,051,269
    )Income (loss) from operations
    
    
    (23,282,836
    )
    
    
    2,270,822
    
    
    
    33,781,652
    
    
    
    90,388,420
    
    
    
    10,921,092Income (loss) before income tax
provision
    
    
    (22,957,650
    )
    
    
    2,686,608
    
    
    
    35,792,274
    
    
    
    95,201,216
    
    
    
    11,502,594Income tax benefit (expense)
    
    
    
    
    
    
    1,259,194
    
    
    
    (3,192,011
    )
    
    
    (34,058,184
    )
    
    
    (4,115,047
    )Net income (loss)
    
    
    (22,957,650
    )
    
    
    3,945,802
    
    
    
    32,600,263
    
    
    
    61,143,032
    
    
    
    7,387,547Earnings (loss) per share:Basic
    
    
    (1.72
    )
    
    
    0.09
    
    
    
    0.83
    
    
    
    1.32
    
    
    
    0.16Diluted(4)
    
    
    (1.72
    )
    
    
    0.07
    
    
    
    0.75
    
    
    
    1.26
    
    
    
    0.15Earnings (loss) per ADS:(5)Basic
    
    
    (3.44
    )
    
    
    0.18
    
    
    
    1.65
    
    
    
    2.65
    
    
    
    0.32Diluted(4)
    
    
    (3.44
    )
    
    
    0.15
    
    
    
    1.50
    
    
    
    2.52
    
    
    
    0.30Other Financial Information:Aggregate share-based compensation
expense(6)
    
    
    (8,808,931
    )
    
    
    (8,808,931
    )
    
    
    (18,701,563
    )
    
    
    (20,489,734
    )
    
    
    (2,475,652
    )
 As of December 31,2001
    
    
    2002
    
    
    2003
    
    
    2004
    
    
    2004RMB
    
    
    RMB
    
    
    RMB
    
    
    RMB
    
    US$(1)Selected Consolidated Balance Sheet Data:Assets:Cash
    
    
    30,339,579
    
    
    
    68,637,760
    
    
    
    115,084,572
    
    
    
    848,292,672
    
    
    
    102,494,131Total current assets
    
    
    39,661,081
    
    
    
    79,635,683
    
    
    
    145,573,376
    
    
    
    893,647,186
    
    
    
    107,974,045Total non-current assets
    
    
    20,509,537
    
    
    
    24,025,881
    
    
    
    39,830,903
    
    
    
    43,735,155
    
    
    
    5,284,257Total assets
    
    
    60,170,618
    
    
    
    103,661,564
    
    
    
    185,404,279
    
    
    
    937,382,341
    
    
    
    113,258,303Liabilities:Total current liabilities
    
    
    19,806,795
    
    
    
    26,025,436
    
    
    
    56,096,191
    
    
    
    85,564,019
    
    
    
    10,338,189Total non-current liabilities
    
    
    849,621
    
    
    
    32,080
    
    
    
    23,533
    
    
    
    
    
    
    
    Total liabilities
    
    
    20,656,416
    
    
    
    26,057,516
    
    
    
    56,119,724
    
    
    
    85,564,019
    
    
    
    10,338,189Total shareholders equity
    
    
    39,514,202
    
    
    
    77,604,048
    
    
    
    129,284,555
    
    
    
    851,818,322
    
    
    
    102,920,114Total liabilities and shareholders equity
    
    
    60,170,618
    
    
    
    103,661,564
    
    
    
    185,404,279
    
    
    
    937,382,341
    
    
    
    113,258,303
   (1)
    
    Translations from Renminbi to U.S. dollars were made at the noon buying rate in The City of
New York for cable transfers of Renminbi as certified for customs purposes by the Federal
Reserve Bank of New York. The translations of Renminbi amounts into U.S. dollar amounts have
been made at the noon buying rate in effect on December 31, 2004, which was RMB8.2765 to
US$1.00. 2




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(2)
    
    In 2003, RMB0.4 million of this portion of our share-based compensation expense for share
options was attributable to sales and marketing expenses and RMB13.1 million was attributable
to our general and administrative expenses. In 2004, RMB1.8 million (US$0.2 million) of this
portion of our share-based compensation expense was attributable to sales and marketing
expenses and RMB16.9 million (US$2.0 million) was attributable to general and administrative
expenses.(3)
    
    All share-based compensation  founder shares is attributable to general and administrative
expenses.(4)
    
    Diluted earnings (loss) per share is calculated by dividing net income (loss) attributable to
holders of common shares as adjusted for the effect of dilutive common shares, if any, by the
sum of (1) the weighted average number of common shares outstanding and (2) the weighted
average number of common equivalent shares, which consist of common shares from the conversion
of Series A preference shares and common shares issuable upon the exercise of outstanding
share options as calculated under the treasury stock method. In the case of diluted earnings
(loss) per ADS, the data are adjusted to reflect the ratio of two common shares to one ADS.(5)
    
    Each ADS represents two common shares.(6)
    
    Aggregate share-based compensation expense includes share-based compensation expense
attributable to cost of services and operating expenses. We have recognized share-based
compensation in connection with our historical grant of options to employees and certain
directors, and the historical issuance of restricted common shares to our founders and one of
our directors. We recognized an aggregate of RMB35.2 million in deferred share-based
compensation in 2000 in connection with the acquisition by 51job, Inc. of all of the operating
assets of our various operating entities, whereby 51job, Inc. became the holding company of
our corporate group and entered into a purchase agreement with each of our founders to issue
to each founder restricted common shares. These shares were placed in escrow and were subject
to repurchase by us between 2000 and 2003 at a price equal to, at our option, either US$0.0001
per share or the fair market value of such shares, in the event that such founders employment
with us terminated. We amortized all of this deferred share-based compensation as an expense
from 2000 through 2003. All such shares have subsequently been released from escrow and we
will not recognize additional share-based compensation expense with respect to these
issuances. In addition, we recognized an aggregate of RMB76.9 million (US$9.3 million) in
immediate or deferred share-based compensation in 2003 and 2004 in connection with the grant
of options to employees and directors, the sale of common shares to one of our directors at a
price below fair market value, and the extension of the exercise period of options held by
certain terminated employees. This resulted in additional share-based compensation expense of
RMB14.1 million in 2003 and RMB20.5 million (US$2.5 million) in 2004. The remaining balance of
RMB40.2 million (US$4.9 million) in deferred share-based compensation as of December 31, 2004
will be amortized from January 2005 through February 2008.In the future, we do not intend to grant options or sell equity securities with exercise or
purchase prices that are below the estimated fair market value of our common shares at the time
of grant or sale.In our consolidated financial statements, portions of our share-based compensation expense are
allocated separately to our cost of services and operating expenses. Since we evaluate our
performance, make determinations regarding the expansion of our operations, allocate resources
among our operations and determine the compensation of employees and management based on our
financial results before the overall effect of our aggregate share-based compensation expense,
we have separately disclosed our aggregate share-based compensation expense for each of the
periods presented. We recorded a substantial amount of our historical share-based compensation
expense in connection with our repurchase arrangement with respect to the common shares issued
to our founders. We believe that disclosure of our aggregate share-based compensation expense
allows investors to better understand the primary financial measures that we use to manage our
business. In addition, separate disclosure of our aggregate share-based compensation expense
provides a useful approximation of our taxable income for purposes of determining PRC
enterprise income tax, or EIT, which is calculated based on our income prior to any deduction
for share-based compensation expense. Exchange Rate Information We publish our financial statements in Renminbi. This annual report contains translations of
Renminbi amounts into U.S. dollars at specified rates solely for the convenience of the reader.
Unless otherwise noted, all translations from Renminbi to U.S. dollars were made at the noon buying
rate in The City of New York for cable transfers of Renminbi per U.S. dollar as certified for
customs purposes by the Federal Reserve Bank of New York as of December 31, 2004, which was
RMB8.2765 to US$1.00. The prevailing rate on April 25, 2005 was RMB8.2765 to US$1.00. We make no
representation that the Renminbi or U.S. dollar amounts referred to in this annual report could
have been or could be converted into U.S. dollars or Renminbi, as the case may be, at any
particular rate, the rates stated below, or at all. The Chinese government imposes control over its
foreign currency reserves in part through direct regulation of the conversion of Renminbi into
foreign exchange and through restrictions on foreign trade. 3




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The following tables set forth information regarding the noon buying rates in The City of New
York for cable transfers of Renminbi per U.S. dollar as certified for customs purposes by the
Federal Reserve Bank of New York for the periods indicated. Renminbi per U.S. dollarFiscal year ended December 31,
    
    Average(1)
    
    High
    
    Low
    
    Period-end2000
    
    
    8.2784
    
    
    
    8.2799
    
    
    
    8.2768
    
    
    
    8.27742001
    
    
    8.2770
    
    
    
    8.2786
    
    
    
    8.2676
    
    
    
    8.27662002
    
    
    8.2770
    
    
    
    8.2800
    
    
    
    8.2669
    
    
    
    8.28002003
    
    
    8.2772
    
    
    
    8.2800
    
    
    
    8.2765
    
    
    
    8.27672004
    
    
    8.2768
    
    
    
    8.2774
    
    
    
    8.2764
    
    
    
    8.2765
 Renminbi per U.S. dollarMonth
    
    High
    
    Low
    
    Period-endOctober 2004
    
    
    8.2768
    
    
    
    8.2765
    
    
    
    8.2766November 2004
    
    
    8.2765
    
    
    
    8.2764
    
    
    
    8.2765December 2004
    
    
    8.2767
    
    
    
    8.2765
    
    
    
    8.2765January 2005
    
    
    8.2765
    
    
    
    8.2765
    
    
    
    8.2765February 2005
    
    
    8.2765
    
    
    
    8.2765
    
    
    
    8.2765March 2005
    
    
    8.2765
    
    
    
    8.2765
    
    
    
    8.2765April 2005 (through April 25, 2005)
    
    
    8.2765
    
    
    
    8.2765
    
    
    
    8.2765
   (1)
    
    The average of the daily noon buying rates on the last business day of each month during the
year. B. Capitalization and Indebtedness Not Applicable. C. Reasons for the Offer and Use of Proceeds Not Applicable. D. Risk Factors Risks Related to Our Business Because we face significant competition, including intense competition in several of our
markets, we may lose market share and our results of operations may be materially and adversely
affected. We face significant competition in our Career Post Weeklyand www.51job.combusinesses as well
as in our executive search and other human resource businesses. Career Post Weeklycurrently faces
intense competition in many of our largest markets. Competitors of Career Post Weeklyprimarily
consist of local newspaper publishers and specialized recruitment advertising publications. In
addition, Career Post Weeklyfaces competition from online job-search websites and other online
businesses seeking to expand into print recruitment advertising. Our online recruitment services face competition from other dedicated job search websites such
as ChinaHR.com, Cjol.comand Zhaopin.com, as well as increasing levels of competition from national
Internet portals in China such as NetEase.com, sina.com, sohu.comand tom.comwhich provide online
recruitment services. In addition, many executive search firms and other competitors currently
engaged in print advertising have started to internally develop or acquire online capabilities. Our executive search and other human resource related businesses face significant competition
from a variety of Chinese and foreign firms in all of our markets, including certain firms that
compete with us in the market for online recruitment advertising. Many of our competitors or potential competitors have long operating histories, may have
greater financial, management, technological development, sales, marketing and other resources than
we do, and may be able to adopt our business model. As a result of competition, we may experience
reduced margins, loss of market share or less use of our services by job seekers and businesses. We
cannot assure you that existing or future competitors will not develop or offer services and
products which provide significant performance, price, creative or other advantages over our
services. If we are unable to compete effectively with current or future competitors as a result of
these or other factors, our market share and our results of operations may be materially and
adversely affected. 4




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New competitors face low entry barriers to our industries, and successful entry by new
competitors may cause us to lose market share and materially and adversely affect our results
of operations. In the future, we may face competition from new entrants in the recruitment advertising
industry and other human resource industries in which we operate. We may face greater competition
from Internet portals, newspapers, dedicated recruitment advertising websites and publications, and
other human resource service providers who may enter the market for any or all of our services. Our
businesses are characterized by relatively low start-up and fixed costs, modest capital
requirements, short start-up lead times and an absence of significant proprietary technology that
would prevent or significantly inhibit the entry of competitors. As a result, potential market
entrants, both in China and from abroad, face relatively low barriers to entry to all of our
businesses and in all of our markets. In addition, we believe that there are relatively low
existing penetration rates in our markets, and that competitors could acquire significant numbers
of clients and establish significant market share within a relatively short period. Furthermore,
the newspaper and print media industry in China is highly regulated at present which may have the
effect of limiting competition and keeping prices, including print advertising prices, at higher
levels. Any deregulation of this industry may result in increased competition and a material
decrease in advertising rates, including prices we charge for our print advertising services.
Increased competition could result in loss of market share and revenues, and have a material
adverse effect on our business, financial condition and results of operations. If we are unable to achieve or maintain economies of scale with respect to our recruitment
advertising businesses, our results of operations from these businesses may be materially and
adversely affected. We incur fixed costs such as printing, distribution, direct marketing, advertising,
management, staff, office, infrastructure and utilities in each of our geographic markets in
connection with operating our print advertising business. In addition, we incur fixed costs
relating to website maintenance, design and operation in our online businesses. Our ability to
realize our desired margins in our recruitment advertising businesses depends largely on our
success in posting a high volume of print and online recruitment advertisements to generate
sufficient revenues to offset associated fixed costs. Further, we need to reach and maintain a
critical mass of recruitment advertisements in order for Career Post Weeklyand www.51job.comto
build and maintain acceptance among employers and job seekers as attractive vehicles for posting
and seeking jobs. In some of our markets, Career Post Weeklyhas not achieved the necessary economies of scale
and these operations have not achieved profitability despite our having operated in these markets
for a significant period of time. We believe that this is due primarily to significant competition
from rival print advertising publications. We may be unable to achieve and maintain sufficient
economies of scale in any or all of our geographic markets in connection with our recruitment
advertising businesses. Any failure to do so could materially and adversely affect our results of
operations from these businesses. A slowdown or other adverse developments in the PRC economy may materially and adversely affect
our customers, demand for our services and our business. Substantially all of our operations are conducted in China and substantially all of our
revenues are generated from providing recruitment advertising and search services for PRC
businesses or divisions of firms operating in China. Although the PRC economy has grown
significantly in recent years, we cannot assure you that such growth will continue. Print
advertising, online recruitment services, executive search and our other human resource related
businesses are all relatively new industries in China, and we do not know with any degree of
certainty how sensitive we are to a slowdown in economic growth or other adverse changes in the PRC
economy. In response to adverse economic developments, employers might hire fewer permanent
employees, engage in hiring freezes, lay off employees, or reduce spending on print advertising,
online recruitment services and executive search services. Employers may decide to rely more
heavily on traditional recruitment methods such as referrals and job fairs, and utilize more
in-house resources to conduct training and perform other human resource functions, or otherwise
modify their behavior in ways that may have a significant negative impact on our business. As a
result, a slowdown in overall economic growth, an economic downturn or recession or other adverse
economic developments in China may materially reduce the demand for our services and materially and
adversely affect our business. If the use of advertising to conduct recruitment does not achieve broader acceptance in China,
we may be unable to expand our recruitment advertising businesses. The use of advertising services to recruit employees is relatively new in China. Due to
significant control and regulation by the national and local governments, the private sector
recruiting process in China continues to be largely 5




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characterized by the use of personal referrals and large job fairs. We believe that the use of
advertising by employers and job seekers remains relatively low. As a result, we face considerable
challenges in promoting greater use of advertising, which involves, among other things, significant
changes in the way that employers disseminate information about jobs, the way that prospective
employees search and apply for jobs, and the way in which hiring decisions are made. We cannot
assure you that recruitment advertising will achieve broader acceptance in China. Any significant
failure of advertising to gain acceptance among employers and job seekers may substantially limit
our ability to expand our recruitment advertising businesses. If the Internet, and online advertising in particular, does not achieve broad acceptance in
China as a medium for recruitment, our online recruitment services business may be adversely
affected. We generate a significant portion of our revenues from online recruitment services, which are
targeted toward employers and job seekers who use the Internet. As part of our online recruitment
services, we offer general online advertising on our website, which is an important element in our
ability to sell online recruitment advertisements to employers and which generates a material
portion of our revenues. China has only recently begun to develop the Internet as a commercial
medium and has a relatively low Internet penetration rate compared to most developed countries. Our
future results of operations from online recruitment services will depend substantially upon an
increase in Internet penetration and an increase in acceptance and use of the Internet for the
distribution of services and for the facilitation of commerce in China. In addition, unless they
are resolved, telecommunication capacity constraints may impede further development of the Internet
to the extent that users experience delays, transmission errors and other difficulties. Any
negative perceptions as to the effectiveness of online recruitment services, or online advertising
generally, or any significant failure of the Internet to gain acceptance as a medium for
recruitment may adversely affect our online recruitment services business and our ability to
further integrate our online and print recruitment advertising businesses. The markets for executive search services and business process outsourcing are still in the
development stage in China and we may be unable to expand these businesses. Many employers in China are not familiar with the executive search model or may not accept the
value of a targeted, professional search. Many employers may be unwilling to pay a commission of up
to 35% of a candidates annual compensation. Similarly, the market for the third party outsourcing
of business processes is also still developing in China. Companies may not be willing to use third
parties for significant administrative functions and may instead choose to continue to perform such
operations in-house. If these services do not gain wider acceptance in China, we may be unable to
expand these businesses. We are dependent on local newspaper contractors in each of our geographic markets to publish
and distribute Career Post Weekly. In the PRC, entities engaged in publishing activities are required by the government to have a
publishing license. We do not have any publishing licenses and we are, and will continue to be,
dependent on contractual arrangements with local newspapers in each of our geographic markets in
order to publish and distribute Career Post Weekly. Our arrangements with our local newspaper
contractors require them to print, publish and distribute Career Post Weeklyas an insert in their
newspaper, and in some cases to contribute marketing support. The successful execution of our
business plan is highly dependent on establishing and maintaining relationships with newspapers in
all of our existing markets as well as the new markets in which we intend to offer recruitment
advertising services. The term of our agreements with local newspaper contractors is generally two years, and four
of these agreements will expire in the next six months. In addition, certain of these agreements
are subject to early termination by either party on various grounds. We cannot assure you that our
local newspaper contractors will conduct their activities in full compliance with applicable laws
and regulations governing the publishing, distribution and sale of newspapers. In addition, we
cannot assure you that:  
    our local newspaper contractors will fulfill their obligations under our agreements;
    the agreements will be renewed on terms acceptable to us or at all;
    our current contractors will not, upon termination of our agreements, seek
to compete directly against us or establish relationships with one or more of our
competitors; or
    in the event that we wish to do so or it is necessary to do so, we will be
able to locate and enter into an agreement with a suitable alternative local newspaper on
a timely basis or at all. 6




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In addition, we may experience lower levels of readership and circulation if we lose the
marketing support of a local newspaper contractor. Any adverse developments involving our local
newspaper contractors could significantly disrupt or impair the publication, promotion and
distribution of Career Post Weekly, which in turn could damage our Career Post Weeklybrand name
and materially and adversely affect our recruitment advertising business and our results of
operations. We are dependent on our Internet service provider, and we are vulnerable to failures of the
Internet, fixed line telecommunications networks in China and our technology platform. Our online businesses are heavily dependent on the performance and reliability of Chinas
Internet infrastructure, the continual accessibility of bandwidth and servers to our service
providers networks, and the continuing performance, reliability and availability of our technology
platform. We rely on affiliates of China Telecommunications Corporation, or China Telecom, to provide us
with bandwidth and server custody service for our services. We are unlikely to have any access to
alternative networks or services in the event of disruptions, failures or other problems with
Chinas Internet infrastructure or China Telecoms fixed telecommunications networks, or if China
Telecom or its affiliates otherwise fail to provide such services. In addition, we have no control
over the costs of the services provided by China Telecom or its affiliates. If China Telecom or its
affiliates fail to provide these services, we would be required to seek other providers, and there
is no assurance that we will be able to find alternative providers willing or able to provide high
quality services and there is no assurance that such providers will not charge us higher prices for
their services. If the prices that we are required to pay for Internet services rise significantly,
our results of operations could be adversely affected. If we are unable to protect or promote our brand names and reputation, our business may be
materially and adversely affected. If we fail to generate a high volume of recruitment advertisements, maintain our relationships
with local newspaper contractors, successfully promote and develop the perception of www.51job.com
as a destination site, undertake effective marketing and promotional activities, and generally
provide high quality services, we may not be successful in protecting or promoting our brand names
and reputation in a cost-effective manner or at all. We may dedicate significantly greater
resources in the future to advertising, marketing and other promotional efforts aimed at building
awareness of our brands. Any significant damage to our reputation, the perceived quality or
awareness of our brand names or services, or any significant failure on our part to promote and
protect our brand names and reputation could make it more difficult for us to successfully attract
job seekers, compete for customers or retain qualified personnel, which may have a material adverse
effect on our business. If we are unable to prevent others from using our intellectual property, our business may be
materially and adversely affected. Our intellectual property has been, and will continue to be, subject to various forms of theft
and misappropriation. Competitors copy and distribute content from our www.51job.comwebsite, from
Career Post Weeklyand from the training materials that we use, and utilize misleadingly similar
Internet domain names and URLs in an effort to divert Internet traffic away from our website. We
are also susceptible to others copying our business model and methods. The legal protection of
trademarks, trade names, copyrighted material, domain names, trade secrets, know-how and other
forms of intellectual property in the PRC is significantly more limited than in the United States
and many other countries and may afford us little or no effective protection. Preventing
unauthorized use of our intellectual property is difficult, time consuming and expensive, and may
divert significant management and staff resources from our business operations, and yield limited
and uncertain results. Misappropriation of our content, trademarks and other intellectual property
could divert significant business to our competitors, damage our brand name and reputation, and
require us to initiate litigation that could be expensive and require us to divert management
resources from the operation of our businesses. We rely heavily on our senior management team and key personnel, and the loss of any of their
services could severely disrupt our business. Our future success is highly dependent on the ongoing efforts of the members of our senior
management and key personnel, in particular on Rick Yan, our chief executive officer. We rely
heavily on his management skills, his expertise in consumer products, marketing and technology, and
his relationships with many of our clients and local contractors. We do not maintain key man life
insurance on any of our senior management or key personnel, other than 7




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Mr. Yan and Kathleen Chien, our chief financial officer. The loss of the services of one or
more of our senior executives or key personnel, Mr. Yan in particular, may have a material adverse
effect on our business, financial condition and results of operations. Competition for senior
management and key personnel is intense, and the pool of suitable candidates is very limited, and
we may not be able to retain the services of our senior executives or key personnel, or attract and
retain senior executives or key personnel in the future. In addition, if Mr. Yan, any other members of our senior management or any of our other key
personnel joins a competitor or forms a competing company, we may not be able to replace them
easily and we may lose customers, business partners, key professionals and staff members. Each of
our senior executives and key personnel has entered into an employment agreement with us, which
contains confidentiality and non-competition provisions. In the event of a dispute between any of
our senior executives or key personnel and us, we cannot assure you as to the extent, if any, that
these provisions may be enforceable in the PRC due to uncertainties involving the PRC legal system. Our business may suffer if we do not successfully manage our current and potential future
growth. We have experienced rapid expansion since we commenced operations in 1998 and we intend to
continue to expand in size and increase the number of services we provide. We have established 13
new offices from the beginning of 2002 to March 31, 2005. Our anticipated future growth will place
significant demands on our management and operations. Our success in managing this growth will
depend to a significant degree on the ability of our executive officers and other members of senior
management to operate effectively both independently and as a group, and on our ability to improve
and develop our financial and management information systems, controls and procedures. In addition,
we will have to successfully adapt our existing systems and introduce new systems, expand, train
and manage our workforce, and improve and expand our sales and marketing capabilities.
Mismanagement of any of our services in our new or existing markets or the deterioration of the
quality of our services could significantly damage our brand name and reputation, adversely
affecting our ability to expand our client base. As a one-stop human resource provider, we will be required to provide high quality executive
search and other human resource related services. As we are currently in the process of developing
many of these businesses, we may encounter initial difficulties in ensuring the high quality of our
services. In particular, we may be unable to provide our eSearchclients with acceptable
candidates, we may provide clients with candidates whom they subsequently perceive as poor
performers, and/or we may provide clients with candidates whom they subsequently fail to retain.
With respect to our business process outsourcing service, we may be unable to establish a
substantial nationwide capability, accurately monitor ongoing changes in PRC laws and regulations,
acquire, develop and use up-to-date business and management technology and software, including
sophisticated computer and technology systems that could require significant capital expenditures,
and maintain the integrity and security of our systems. If we are unable to provide high quality
services, if material mistakes occur, or if we are unable to price these services properly, our
brand name and reputation could be damaged and we could incur legal liability to our clients and
their employees. The management of our business involves the collection by our employees and agents of cash
payments from our customers, which constitute a significant portion of our total revenues. As a
result, we are exposed to theft, embezzlement and other criminal and fraudulent activity by our
employees, our agents and third parties. If we are unable to successfully detect and prevent such
activity, our results of operations and financial condition may be materially and adversely
affected. Our limited operating history may not serve as an adequate basis to judge our future prospects
and results of operations. We began operations in 1998. Our limited operating history may not provide a meaningful basis
on which to evaluate our business. Although our revenues have grown rapidly since inception, we
incurred net losses prior to 2002. We cannot assure you that we will maintain our profitability or
that we will not incur net losses in the future. We expect that our operating expenses will
increase as we expand. Any significant failure to realize anticipated revenue growth could result
in significant operating losses. We will continue to encounter risks and difficulties frequently
experienced by companies at a similar stage of development, including our potential failure to:  
    implement our business model and strategy and adapt and modify them as needed;
    increase awareness of our brands, protect our reputation and develop customer loyalty;
    anticipate with any degree of certainty the behavioral and operational
changes of our customers that have a significant impact on our business from time to time
as they respond to evolving social, economic and political changes in China; 8




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
    manage our expanding operations and service offerings, including the
integration of any future acquisitions;
    maintain adequate control of our expenses;
    adequately and efficiently operate, maintain, upgrade and develop our
website and the other systems and equipment we utilize in providing our services;
    attract, retain and motivate qualified personnel;
    maintain our current, and develop new, partnerships with local newspapers
and other important operational relationships; and
    anticipate and adapt to changing conditions in the print, online and other
markets in which we operate as well as the impact of any changes in government regulation,
mergers and acquisitions involving our competitors, technological developments and other
significant competitive and market dynamics. If we are not successful in addressing any or all of these risks, our business may be
materially and adversely affected. We rely on our print advertising business to provide a significant majority of our revenues and
any adverse development in this business could materially and adversely affect our overall
results of operations. We generate a significant majority of our revenues from Career Post Weekly, which generated
approximately 70.7% of our revenues in 2002, 62.3% of our revenues in 2003 and 62.7% of our
revenues in 2004. While we have experienced significant growth in our Career Post Weeklybusiness
in recent years, online advertisement may cause print media such as Career Post Weeklyto become
less desirable as a form of advertising. To the extent this occurs and if we are not able to
generate sufficient revenues from our online recruitment services to offset any loss of revenues
from our print advertisement business, our overall results of operations could be materially and
adversely affected. Our recruitment advertising business is subject to weekly fluctuations which hamper our ability
to predict when revenue will ultimately be recognized, if at all. Due to the nature of recruitment advertising, we are not able to predict future revenue
streams with any degree of certainty. More specifically, the majority of our revenues is derived
from print advertising and we do not recognize advertising revenue until an advertisement is
actually printed. Orders for print advertisements are generally placed week-to-week and advertisers
may cancel or postpone their print advertisements within days of publication. Delays or
cancellations by advertisers hamper our ability to predict when revenue will ultimately be
recognized, if at all. Such uncertainty makes it difficult for us to accurately forecast revenues
for a particular quarter. Therefore, actual results may differ significantly from our targets or
estimated quarterly results, which could cause the price of our ADSs to fall. Due to seasonal variations in demand for human resource services, we experience significant
fluctuations in our revenue streams which affect our ability to predict our quarterly results
and which may also cause quarterly results to vary from period to period. Significant fluctuations in our revenue streams, particularly during the peak hiring periods
around the Chinese New Year holidays and the beginning of May and October, affect our ability to
predict quarterly results. During these peak periods, demand for recruitment advertising and other
human resource related services may or may not rise significantly depending on the needs of
employers as well as their perceptions of the job market. In addition, the dates of the Chinese New
Year holidays vary from year to year. As a result of these factors, our revenues may vary from
quarter to quarter and quarterly results may not be comparable to the corresponding quarters of
prior years. Such uncertainty makes it difficult for us to predict revenues for a particular
quarter. Therefore, actual results may differ significantly from our targets or estimated quarterly
results, which could cause the price of our ADSs to fall. We may not be able to successfully execute future acquisitions or efficiently manage any
acquired business. We may decide to expand, in part, by acquiring certain complementary businesses in the future.
The success of any material acquisition will depend upon several factors, including:  
    our ability to identify and acquire businesses on a cost-effective basis;
    our ability to integrate acquired personnel, operations, products and
technologies into our organization effectively; and
    our ability to retain and motivate key personnel and to retain the clients
of acquired firms. 9




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Any such acquisition may require a significant commitment of management time, capital
investment and other management resources. There is a possibility that we will not be successful in
identifying and negotiating acquisitions on terms favorable to us. In addition, we cannot be
certain that any acquisition, if completed, will be successfully integrated into our existing
operations. If we are unable to effectively integrate an acquired business, our business, financial
condition and results of operations may be materially and adversely affected. In addition, if we
use our equity securities as consideration for acquisitions, we may dilute the value of your common
shares or ADSs. We have not engaged in any material acquisitions. In addition, we presently have no
specific plans to make any acquisition and we are not currently engaged in any discussions or
negotiations with respect to any such transaction. If we are unable to attract and retain qualified personnel, our executive search, training and
business process outsourcing businesses may be materially and adversely affected. The success of our executive search, training and business process outsourcing services
depends heavily on our ability to attract and retain skilled personnel. Successful expansion of our
executive search business depends on a dedicated team of consultants with expertise and
relationships in the geographic markets and industries in which our clients seek candidates.
Likewise, the success of our training business depends on personnel with the necessary skills to
conduct and support our training seminars and our other activities and services in this business.
Our business of outsourcing traditional human resource department functions such as payroll,
benefits and compliance management and related services depends on personnel with expertise in
local and national PRC government employment regulations, payroll management and other human
resource department functions. If we are unable to attract and retain critical skilled personnel,
our executive search, training and business process outsourcing businesses may be materially and
adversely affected. We may be subject to liability for placing advertisements with content that is deemed
inappropriate. PRC laws and regulations prohibit advertising companies from producing, distributing or
publishing any advertisement that contains any content that violates laws and regulations, impairs
the national dignity of the PRC, involves designs of the national flag, national emblem or national
anthem or the music of the national anthem of the PRC, is reactionary, obscene, superstitious or
absurd, is fraudulent, or disparages similar products. If we are deemed to be in violation of such
regulations, we may be subject to penalties including confiscation of the illegal revenues, levying
of fines and suspension or revocation of our business license or advertising license, any of which
may materially and adversely affect our business. We are subject to potential legal liability from both employers and job seekers with respect to
our executive search businesses and other human resource related services. We are exposed to potential claims associated with the recruitment process, including claims
by clients seeking to hold us liable for recommending a candidate who subsequently proves to be
unsuitable for the position filled, claims by current or previous employers of our candidates
alleging interference with employment contracts, claims by candidates against us alleging our
failure to maintain the confidentiality of their employment search or alleging discrimination or
other violations of employment law or other laws or regulations by our clients, and claims by
either employers or candidates alleging the failure of our business process outsourcing services to
comply with laws or regulations relating to employment, employees insurance or benefits,
individual income taxes or other matters. Any such claims, regardless of merit, may force us to
participate in time-consuming, costly litigation or investigation, divert significant management
and staff attention, and damage our reputation and brand names. We do not maintain insurance
coverage for liabilities arising from claims by employers, candidates or third parties. We may be exposed to infringement or misappropriation claims by third parties, which, if
successful, could cause us to pay significant damage awards. Third parties may bring claims against us alleging infringement of patents, trademarks or
copyrights, or misappropriation of their creative ideas or formats, or other infringement of their
proprietary intellectual property rights. Any such claims, regardless of merit, may involve us in
time-consuming, costly litigation or investigation, divert significant management and staff
resources, require us to enter into expensive royalty or licensing arrangements, prevent us from
using important technologies, business methods, content or other intellectual property, result in
monetary liability, or otherwise disrupt our operations. We expect that the likelihood of such
claims may increase, particularly in our online businesses, as the number of competitors in our
markets grows and as related patents and trademarks are registered or copyrights are obtained by
such competitors. 10




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We rely heavily on our information systems, and if our access to technology supporting our
information systems is impaired or interrupted, or if we fail to further develop our
technology, our operations may be seriously disrupted. Our success depends in large part upon our ability to store, retrieve, process and manage
substantial amounts of information, including our client and candidate databases. To achieve our
strategic objectives and to remain competitive, we must continue to develop and enhance our
information systems. This may require the acquisition of equipment and software and the
development, either internally or through independent consultants, of new proprietary software. Our
inability to design, develop, implement and utilize, in a cost-effective manner, information
systems that provide the capabilities necessary for us to compete effectively, or any interruption
or loss of our information processing capabilities, for any reason, could materially disrupt our
operations. If we are not able to respond successfully to technological or industry developments, our
business may be materially and adversely affected. The market for online products and services is characterized by rapid technological
developments, frequent launches of new product and services, the introduction of new business
models, changes in customer needs and behavior, and evolving industry standards. These developments
may make our existing online recruitment services obsolete or less competitive. In order to respond
to such developments, we may be required to undertake substantial efforts and incur significant
costs. In the event that we do not successfully respond to such developments in a timely and
cost-effective manner, our business may be materially and adversely affected. Computer viruses and hacking may cause delays or interruptions on our systems and may reduce
use of our services and damage our reputation and brand names. Computer viruses and hacking may cause delays or other service interruptions on our systems.
Hacking involves efforts to gain unauthorized access to information or systems or to cause
intentional malfunctions, loss or corruption of data, software, hardware or other computer
equipment. In addition, the inadvertent transmission of computer viruses could expose us to a
material risk of loss or litigation and possible liability. Hacking and computer viruses could
result in significant damage to our hardware and software systems and databases, disruptions to our
business activities, including to our e-mail and other communications systems, breaches of security
and the inadvertent disclosure of confidential or sensitive information, interruptions in access to
our website through the use of denial of service or similar attacks, and other material adverse
effects on our operations. We may incur significant costs to protect our systems and equipment
against the threat of, and to repair any damage caused by, computer viruses and hacking. Moreover,
if a computer virus or hacking affects our systems and is highly publicized, our reputation and
brand names could be materially damaged and usage of our services may decrease. Our business could be adversely affected if our software contains bugs. Our online systems, including the www.51job.comwebsite, and our other software applications,
products and systems could contain undetected errors or bugs that could adversely affect their
performance. Additionally, we regularly update and enhance our website and our other online systems
and introduce new versions of our software products and applications. The occurrence of errors in
any of these may cause us to lose market share, injure our reputation and brand names, and
materially and adversely affect our business. We are controlled by a small number of our existing shareholders and our board of directors has
the power to discourage a change of control. As of December 31, 2004, our five largest shareholders beneficially owned approximately 74.0%
of our outstanding common shares on a fully diluted basis. These shareholders are:  
    Rick Yan, our chief executive officer and a director, who beneficially owned
approximately 29.8% of our outstanding common shares on a fully diluted basis;
    entities affiliated with Doll Capital Management, or DCM, which owned
approximately 24.0%, and which is affiliated with David K. Chao, one of our directors;
    Michael Lei Feng, one of our executive officers, who owned approximately 10.2%;
    Norman Lui, one of our executive officers, who owned approximately 6.4%; and
    Kathleen Chien, one of our executive officers, who owned approximately 3.6%. 11




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While these shareholders have advised us that they do not consider themselves to be a group
as defined under the U.S. Securities Exchange Act of 1934, as amended, or the Exchange Act,
individually these shareholders could have significant influence in determining the outcome of any
corporate transaction or other matter submitted to the shareholders for approval, including
mergers, consolidations and the sale of all or substantially all of our assets, election of
directors and other significant corporate actions. In cases where their interests are aligned and
they vote together, these shareholders will also have the power to prevent or cause a change in
control. Without the consent of some or all of these shareholders, we may be prevented from
entering into transactions that could be beneficial to us. In addition, these persons could violate
their non-competition or employment agreements with us or otherwise violate their fiduciary duties
by diverting business opportunities from us to themselves or others. The interests of our largest
shareholders may differ from the interests of our other shareholders. In addition, our board of directors will have the authority, without further action by our
shareholders, to issue common and preferred shares of up to 20% by par value of all issued shares
and to fix the powers and rights of these shares, including dividend rights, conversion rights,
voting rights, terms of redemption and liquidation preferences, any or all of which may be greater
than the rights associated with our common shares. These provisions could have the effect of
depriving you of an opportunity to sell your ADSs at a premium over prevailing market prices by
discouraging third parties from seeking to obtain control of us in a tender offer or similar
transaction. The preferential tax treatment elected by some of the AdCo Subsidiaries and other subsidiaries
will expire in 2005 and 2006, which will result in higher tax rates for these entities and
could adversely affect our overall results of operations. Newly organized PRC entities conducting advertising businesses are entitled to elect to
receive a tax exemption for their first two years of operation in lieu of carrying forward tax
losses accumulated in those years. Entities making such an election may carry forward tax losses
incurred after the expiration of this two-year period. A number of our AdCo Subsidiaries have
elected to receive these two-year tax exemptions. As of December 31, 2004, the tax exemptions with
respect to the AdCo Subsidiaries that generate a substantial majority of our taxable income had
expired. In 2004, approximately 97% of our total taxable income, excluding the impact of tax losses
generated by our subsidiaries during the period, was related to subsidiaries whose tax exemptions
expired during that period or that did not receive tax exemptions. Upon the expiration of these tax
exemptions, these AdCo Subsidiaries will be taxed at the full statutory tax rate, currently 33%.
However, five of our AdCo Subsidiaries and other subsidiaries continue to receive tax exemptions
which are due to expire in 2005 and 2006, and as our business expands, we may establish new
entities from time to time which, depending on applicable tax laws, may be entitled to certain tax
incentives, including these tax exemptions. As these tax exemptions expire, the effective tax rate
of our PRC subsidiaries and our consolidated effective tax rate will increase, which could
adversely affect our net income. Primarily as a result of the expiration of our tax exemptions in
2004 and the significant increase in income before income tax provision, we recognized income tax
expense of RMB34.1 million (US$4.1 million) in 2004, as compared to an income tax benefit of RMB1.3
million in 2002 and an income tax expense of RMB3.2 million in 2003. Our earnings may be adversely affected once we change our accounting policies with respect to
the expensing of stock options. Currently we account for share-based compensation transactions, such as stock option grants,
using the intrinsic value method (based on the discount to fair market value on the date of grant)
as prescribed by Accounting Principles Board, or APB, Opinion No. 25, Accounting for Stock Issued
to Employees. On December 16, 2004, the Financial Accounting Standards Board, or FASB, issued
Statement of Financial Accounting Standards No. 123R (revised 2004), Share-Based Payment, or SFAS
No. 123R, which requires that such transactions be accounted for using a fair value based method
and recognized as expenses in our consolidated statement of operations, effective as of the start
of annual periods commencing after June 15, 2005, the effective date. Under SFAS No. 123R, we can
select from three transition methods: (1) the modified prospective method, where the expenses
related to unvested but still outstanding options as calculated under the original SFAS No. 123 be
charged to expense without any change in previously calculated measurement; (2) a variation of the
modified prospective method, where in addition to (1), we restate for prior interim periods using
prior SFAS No. 123 pro forma disclosure amounts; and (3) the modified retrospective method, where
all prior period financial statements are retroactively restated based on pro forma disclosures as
calculated under SFAS No. 123. 12




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Under SFAS No. 123R, we will be required to expense the fair value of our stock option grants
rather than expensing the intrinsic value of stock options as we do now. This change in accounting
policy with respect to the treatment of employee stock option grants may have a significant impact
on our consolidated statement of operations and adversely affect our earnings. We have no business insurance coverage. Other than insurance for some of our properties, we do not maintain any insurance. Insurance
companies in China offer limited business insurance products and do not, to our knowledge, offer
business liability insurance. We do not have any business liability insurance coverage for our
operations. Any business disruption, litigation or natural disaster might result in substantial
costs and diversion of resources. We are vulnerable to natural disasters and other calamities. All of our servers are currently hosted in Shanghai. We have backup systems, but we cannot
assure you that such backup systems will be adequate if there are problems, or that they will
adequately protect us from the effects of fire, floods, typhoons, earthquakes, power loss,
telecommunications failures, break-ins, war, terrorist acts or similar events. Any of the foregoing
events may give rise to server interruptions, breakdowns, system failures, technology platform
failures and Internet failures, which could cause the loss or corruption of data or malfunctions of
software or hardware. Any such event could adversely affect our ability to provide our services to
users. See Item 4.  Information on the Company  Business Overview  Technology. We may become a passive foreign investment company, which could result in adverse U.S. tax
consequences to U.S. investors. We may be a passive foreign investment company for U.S. federal income tax purposes for any
year. Such classification could result in adverse U.S. tax consequences to U.S. investors. For
example, if we are a passive foreign investment company for any year, our U.S. investors may be
subject to increased tax liabilities under U.S. tax laws and regulations and may be subject to
additional reporting requirements. The determination of whether we are a passive foreign investment
company will be made on an annual basis and will depend on the composition of our income and
assets, including goodwill. The calculation of goodwill will be based, in part, on the market value
of our ADSs from time to time, which may be volatile. In general, we will be classified as a
passive foreign investment company for any taxable year in which either (1) at least 75% of our
gross income is passive income or (2) at least 50% of the value (determined on the basis of a
quarterly average) of our assets is attributable to assets that produce or are held for the
production of passive income. For purposes of these tests, cash, including working capital, and
investments are considered assets that produce or are held for the production of passive income. If
our retained cash or investments and any other passive assets comprised at least 50% of the value
of our assets, we could be a passive foreign investment company. Our determination of whether we
are a passive foreign investment company is not binding on the Internal Revenue Service. We cannot
assure you that we will not be a passive foreign investment company for the current or any future
taxable year. If we are a passive foreign investment company in any year that a U.S. investor holds
shares or ADSs, we generally will continue to be treated as a passive foreign investment company
for that investor in all succeeding years. We urge U.S. investors to consult their own tax advisors
concerning the availability and making of a mark-to-market election. See Item 10.  Additional
Information  Taxation  United States Federal Income Taxation  Passive foreign investment company
rules. Our subsidiaries face limitations on paying dividends or making other distributions to us. We are a holding company and do not have any assets or conduct any business operations other
than our holding of the equity interests in, directly and indirectly:  
    Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd., or
WFOE, a wholly foreign owned enterprise in China;
    Qianjin Network Information Technology (Shanghai) Co., Ltd., or Tech JV; and
    Shanghai Qianjin Culture Communication Co., Ltd., or AdCo, and its subsidiaries. As a result of our holding company structure, we rely entirely on dividends, royalty payments
and license fees paid under trademark license agreements and certain other contractual arrangements
paid to us by our subsidiaries and affiliated entities in the PRC to finance our operations and to
pay dividends to our shareholders. These royalty payments and license fees paid under trademark
license agreements and certain other contractual arrangements do not 13




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require governmental or other third party approval. However, the payment of dividends in China
is subject to certain restrictions. PRC regulations currently permit payment of dividends only out
of accumulated profits as determined in accordance with PRC accounting standards and regulations.
Our subsidiaries and affiliated entities in the PRC are also required to set aside a portion of
their after-tax profits according to PRC accounting standards and regulations to fund certain
reserve funds that are not distributable as cash dividends. The PRC government also imposes
controls on the convertibility of Renminbi into foreign currencies and, in certain cases, the
remittance of currency out of the PRC. We may also experience difficulties in completing the
administrative procedures necessary to obtain and remit foreign currency. See Item 4. 
Information on the Company  Business Overview  Regulation  Regulation of Foreign Currency
Exchange and Dividend Distribution. If we or any of our subsidiaries are unable to receive all of
the revenues from our operations through these contractual or dividend arrangements, we may be
unable to effectively finance our operations or pay dividends on our common shares. Risks Related to Our Corporate Structure If the PRC authorities determine that our past ownership structure was inconsistent with the
requirements for operating certain of our businesses, we could be subject to sanctions. The PRC government regulates foreign ownership in entities providing advertising and human
resource related services. Prior to March 2004, PRC laws and regulations prohibited foreign persons
from owning a controlling interest in advertising entities. This foreign ownership restriction has
subsequently been relaxed to 70%. In addition, until November 2003, there were no PRC laws or
regulations explicitly prohibiting or limiting foreign ownership in entities providing human
resource related services. Since November 2003, foreign ownership in entities providing human
resource related services has been limited to 49%. Prior to our restructuring, 51net, our BVI subsidiary and a foreign entity, owned 99% of Tech
JV, which in turn owned, and continues to own, 80% of AdCo. AdCo owned, and continues to own, 90%
of the principal AdCo Subsidiaries. During this period, Tech JV, AdCo and the AdCo Subsidiaries
conducted a portion of our advertising and human resource services businesses. We have been advised
by Jun He Law Offices, our PRC counsel, that the foreign ownership percentage of Tech JV, AdCo and
the AdCo Subsidiaries prior to our restructuring was above the maximum foreign ownership permitted
for an entity conducting advertising operations. In addition, we have been advised by our PRC
counsel that, prior to our restructuring, the foreign ownership percentage of Tech JV was above the
maximum foreign ownership permitted for an entity conducting human resource operations. In May
2004, we restructured our operations to comply with the foregoing PRC laws and regulations
governing foreign ownership in entities conducting advertising and human resource related services.
In connection with our restructuring, we informed relevant PRC governmental authorities that,
historically, our foreign ownership percentage of Tech JV, AdCo and the AdCo Subsidiaries was not
in compliance with limitations on foreign ownership of entities conducting advertising and human
resources operations. However, we have not received any waiver from the PRC government with respect
to our past non-compliance with foreign ownership laws limitations. There remains uncertainty regarding whether foreign owned PRC entities, such as AdCo, are
required to obtain special governmental approval in order to establish subsidiaries in the PRC or
otherwise invest in PRC entities. Following the formation of the AdCo Subsidiaries, in connection
with our restructuring we made inquiries with relevant PRC governmental authorities as to whether
AdCo was required to obtain such approval before establishing the AdCo Subsidiaries. We have been
unable to obtain any governmental ruling or advice on this matter. As a result, it is uncertain
whether special governmental approval, which we did not obtain, was necessary for the establishment
by AdCo of the AdCo Subsidiaries. The PRC government may determine that our ownership structure is or was inconsistent with or
insufficient for the proper operation of our businesses, or that our business licenses or other
approvals are or were not properly issued or not sufficient. For a discussion of the limitations on
foreign ownership governing our businesses, see Item 4.  Information on the Company  Business
Overview  Regulation  Limitations on Foreign Ownership of Our Businesses. If we or any of our subsidiaries or affiliated entities were found to be or to have been in
violation of PRC laws or regulations governing foreign ownership of advertising or human resource
services businesses, the relevant regulatory authorities would likely have broad discretion in
dealing with such violation, including but not limited to:  
    levying fines;
    revoking business licenses; 14




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
    restricting or prohibiting our use of proceeds from our initial public
offering and any future offerings to finance our business and operations in China;
    requiring us to restructure the ownership structure or operations of our
subsidiaries or affiliated entities; and/or
    requiring us to discontinue all or a portion of our business. Any of these or similar actions could cause significant disruption to our business operations
or render us unable to conduct a substantial portion of our business operations and may materially
and adversely affect our business, financial condition and results of operations. We rely on our agreements with an affiliated entity to provide human resource related services
and to act as an Internet content provider, and we rely on agreements with an affiliated entity
and its shareholders to receive all of the beneficial interest of this entity. Current PRC laws and regulations limit foreign investment in entities providing human resource
related services and in entities operating as Internet content providers. We currently provide
technical, consulting and human resource related services in conjunction with our affiliated
entity, RAL, which is wholly owned by Michael Lei Feng and Tao Wang, two of our executive officers.
RAL holds a license to provide human resource related services and we rely on RAL to provide human
resource related services to our clients under a contractual arrangement between RAL and our
majority owned subsidiary Tech JV. Similarly, RAL holds a license to operate as an Internet content
provider. While we provide all of our online recruitment services through Tech JV, we rely on RAL
to provide certain Internet content provider services to support Tech JVs online recruitment
services through a contractual arrangement with RAL. We have entered into agreements with RALs
shareholders which enable us to effectively control RAL. Tech JV, AdCo and the AdCo Subsidiaries recognize substantially all of our revenues. The
minority interests in Tech JV, AdCo and the AdCo Subsidiaries, which are direct or indirect
subsidiaries of Tech JV, are held by Qian Cheng, which is wholly owned by Michael Lei Feng and Tao
Wang. Through agreements with Qian Cheng and its shareholders, we have the substantial ability to
control, bear all the economic risks of, and receive all the economic rewards from, Qian Cheng. As
a result, we consolidate all of its interests for U.S. GAAP reporting purposes. As we rely on these agreements with RAL and Qian Cheng to enable us to provide certain
critical services to our clients as well as to receive all the economic benefits of Qian Cheng, a
significant disruption in these contractual relationships as a result of governmental sanction or
otherwise could result in our being required to restructure our operations which could result in a
significant expenditure of resources. If we are unable to restructure our operations to provide
those services through a different entity, we may experience significant disruptions in our ability
to provide online recruitment services or human resource related services to our customers. In
addition, if we are unable to consolidate the minority interests in Tech JV, AdCo and the AdCo
Subsidiaries, our results of operations would reflect Qian Chengs minority interest in these
entities which, if not otherwise consolidated, would result in a significant reduction in our
reported net income. For a description of our contractual arrangements with these entities, see
Item 4.  Information on the Company  Organizational Structure. If our affiliated entity RAL is found to be operating in jurisdictions outside of Shanghai
without a business license, we could be subject to sanctions and our revenues could be
adversely affected. RALs existing human resource services license is limited to Shanghai. In 2004, revenues from
human resource related services provided to customers outside Shanghai accounted for approximately
4% of our total revenues. It is possible that government authorities in jurisdictions outside
Shanghai where certain of RALs customers are located may assert that RAL is providing human
resource related services in such jurisdictions without a necessary license and is required to
obtain a human resource services license in such jurisdictions. As a result, RAL could be required
to cease providing human resource services to customers in such locations which could result in a
reduction in human resource related revenues. In addition, RAL may be subject to sanctions in the
form of forfeiture of profits, fines, or both. Our contractual arrangements with RAL and Qian Cheng may not be as effective in providing
operational control as direct ownership of these businesses. Because the percentage of foreign ownership in human resource and Internet content businesses
in China is limited under PRC laws and regulations, we depend substantially on RAL, in which we
have no direct ownership interest, and its contractual arrangements with us to provide those
services. Similarly, we rely on our contractual arrangements with Qian Cheng, in which we have no
direct ownership interest, to realize all of the economic rewards 15




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from Qian Chengs minority interests in Tech JV, AdCo and the AdCo Subsidiaries. Our
contractual arrangements with RAL, Qian Cheng and their respective shareholders may not be as
effective as direct ownership in providing control over their operations. RAL may fail to perform
its contractual obligations required for us to operate our business, such as keeping in good
standing under its business licenses. Qian Cheng and its shareholders may refuse to make payments
or otherwise refuse to perform their contractual obligations necessary for us to realize the
economic rewards relating to Qian Chengs minority interests in Tech JV, AdCo and the AdCo
Subsidiaries. In addition, the contractual arrangements which provide us with the substantial
ability to control these entities may be unenforceable and the shareholders of these entities may
refuse to renew these contractual arrangements. In any such event, we will have to rely on the PRC
legal system to enforce our rights. In many cases, the laws and regulations governing the
enforcement and performance of contractual arrangements are significantly more limited than in the
United States and many other countries and may afford us little or no effective protection. If we
are unable to enforce our rights, we may be unable to operate our human resource and Internet
content businesses through RAL or receive all of the economic rewards from Qian Cheng. As a result,
we may be required to restructure our operations which would likely entail a significant
expenditure of resources. We cannot assure you that any such restructuring would be effective or
would not result in similar or other difficulties. For a description of these contractual
arrangements, see Item 4.  Information on the Company  Organizational Structure. If we or any of our subsidiaries or affiliated entities were found to be in violation of PRC
laws or regulations, the relevant regulatory authorities would likely have broad discretion in
dealing with such violation, including but not limited to:  
    levying fines;
    revoking business licenses;
    restricting or prohibiting our use of proceeds from our initial public
offering and any future offerings to finance our business and operations in China;
    requiring us to restructure the ownership structure or operations of our
subsidiaries or affiliated entities; and/or
    requiring us to discontinue all or a portion of our business. Any of these or similar actions could cause significant disruption to our business operations
or render us unable to conduct a substantial portion of our business operations and may materially
and adversely affect our business, financial condition and results of operations. The PRC laws and regulations governing our current business operations and contractual
arrangements are uncertain, and if we are found to be in violation, we could be subject to
sanctions. In addition, any changes in such PRC laws and regulations may have a material and
adverse effect on our business. There are substantial uncertainties regarding the interpretation and application of PRC laws
and regulations, including but not limited to the laws and regulations governing our business, or
the enforcement and performance of our contractual arrangements in the event of the imposition of
statutory liens, death, bankruptcy and criminal proceedings. We and our subsidiaries are considered
foreign persons or foreign funded enterprises under PRC laws, and, as a result, we are required to
comply with PRC laws and regulations, including those governing foreign ownership in the
advertising, human resource services and Internet content industries. These laws and regulations
are relatively new and may be subject to future changes, and their official interpretation and
enforcement may involve substantial uncertainty. The effectiveness of newly enacted laws,
regulations or amendments may be delayed, resulting in detrimental reliance by foreign investors.
New laws and regulations that affect existing and proposed future businesses may also be applied
retroactively. In addition, the PRC authorities retain broad discretion in dealing with violations
of laws and regulations, including levying fines, revoking business licenses and requiring actions
necessary for compliance. In particular, licenses, permits and beneficial treatments issued or
granted to us by relevant governmental bodies may be revoked at a later time under contrary
findings of higher regulatory bodies. We cannot predict what effect the interpretation of existing
or new PRC laws or regulations may have on our businesses. We cannot assure you that any such
restructuring would be effective or would not result in similar or other difficulties. We may be
subject to sanctions, including fines, and could be required to restructure our operations. As a
result of these substantial uncertainties, we cannot assure you that we will not be found in
violation of any current or future PRC laws or regulations. 16




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If we or any of our subsidiaries or affiliated entities or any of our contractual arrangements
are found to be or to have been in violation of any existing or future PRC laws or regulations, the
relevant regulatory authorities would likely have broad discretion in dealing with such violation,
including but not limited to:  
    levying fines;
    revoking business licenses;
    restricting or prohibiting our use of proceeds from our initial public
offering and any future offerings to finance our business and operations in China;
    requiring us to restructure the ownership structure or operations of our
subsidiaries or affiliated entities; and/or
    requiring us to discontinue all or a portion our business. Any of these or similar actions could cause significant disruption to our business operations
or render us unable to conduct a substantial portion of our business operations and may materially
and adversely affect our business, financial condition and results of operations. We are unable to quantify the likelihood that any sanctions would be imposed or the magnitude
of the effect of any such sanctions on our business, financial condition or results of operations. Risks Related to the Peoples Republic of China Our business could be affected by changes in Chinas economic, political or social conditions
or government policies. The PRC economy differs from the economies of most developed countries in many respects,
including with respect to the:  
    amount of government involvement;
    level of development;
    growth rate;
    control of foreign exchange; and
    allocation of resources. While the PRC economy has experienced significant growth in the past 20 years, growth has been
uneven, both geographically and among various sectors of the economy. The PRC government has
implemented various measures to encourage economic growth and guide the allocation of resources.
Some of these measures benefit the overall PRC economy, but may also have a negative effect on us.
For example, our financial condition and results of operations may be adversely affected by
government control over capital investments or changes in tax regulations that are applicable to
us. The PRC economy has been transitioning from a planned economy to a more market-oriented
economy. Although in recent years the PRC government has implemented measures emphasizing the
utilization of market forces for economic reform, the reduction of state ownership of productive
assets and the establishment of sound corporate governance in business enterprises, a substantial
portion of the productive assets in China is still owned by the PRC government. The continued
control of these assets and other aspects of the national economy by the PRC government could
materially and adversely affect our business. For example, the PRC government could determine to
limit the extent to which government controlled entities may use private sector businesses such as
ours to service their human resource requirements. The PRC government could also determine to
develop and support government owned or controlled human resource enterprises in direct competition
with us. In addition, the PRC government continues to play a significant role in regulating
industry development by imposing industrial policies. It also exercises significant control over
PRC economic growth through the allocation of resources, controlling payment of foreign
currency-denominated obligations, setting monetary policy and providing preferential treatment to
particular industries or companies. Efforts by the PRC government to slow the pace of growth in the
Chinese economy could result in reduced job growth and recruitment activity, which in turn could
reduce demand for our recruitment advertising services. In addition, the PRC government could
determine to more closely regulate the advertising, Internet content delivery or human resource
industries, which could impose additional regulatory costs and burdens on us. 17




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PRC laws and regulations governing operators of Internet websites are unclear and the
regulation of the telecommunications and Internet industries may become more burdensome, and if
we are found to be in violation of PRC laws and regulations, we could be subject to sanctions. The interpretation and application of existing PRC laws and regulations, the stated positions
of the main governing authority, the PRC Ministry of Information Industry, and the possibility of
new laws or regulations being adopted, have created significant uncertainty regarding the legality
of existing and future foreign investments in, and the businesses and activities of, companies with
Internet operations, including those of our company. In particular, the PRC Ministry of Information
Industry has stated that the activities of Internet content providers, or entities providing
delivery of Internet content, are subject to regulation by various PRC government authorities,
depending on the specific activities conducted by the Internet content provider. We cannot be
certain that the commercial Internet content provider license issued by the local Shanghai
Municipal Telecommunications Bureau and held by RAL will satisfy these requirements. For example,
we may be required to obtain an inter-provincial Internet content provider license in order to
operate online businesses in multiple provinces, autonomous regions and centrally administered
municipalities. In addition, PRC government regulation of the telecommunications and Internet
industries is burdensome and may become even more so. New regulations could increase our costs of
doing business and prevent us from efficiently delivering our services. We have been informed that
the PRC Ministry of Information Industry is in the process of preparing a draft of a national
telecommunications law to provide a uniform regulatory framework for the telecommunications
industry. We do not know the nature or scope of these new laws and regulations and we cannot
predict whether they will have a positive or negative effect on any or all aspects of our business.
Our failure to comply with applicable PRC Internet regulations could subject us to severe
sanctions. The continued growth of the Chinese Internet market depends on the establishment of an adequate
telecommunications infrastructure. Although private sector Internet service providers currently exist in China, almost all access
to the Internet is maintained through ChinaNet, which is owned by China Telecom under the
administrative control and regulatory supervision of the PRC Ministry of Information Industry. In
addition, the national networks in China connect to the Internet through a government-controlled
international gateway. This international gateway is the only channel through which a domestic user
can connect to the international Internet network. We rely on this infrastructure and China Telecom
to provide data communications capacity, primarily through local telecommunications lines. We
cannot assure you that this infrastructure will be developed. We have no access to alternative
networks or services, on a timely basis or if at all, in the event of disruptions, failures or
other problems with Chinas Internet infrastructure or telecommunications networks. The Internet
infrastructure in China may not support the demands associated with continued growth in Internet
usage. The PRC legal system has inherent uncertainties that could materially and adversely affect us. The PRC legal system is based upon written statutes. Prior court decisions may be cited for
reference but are not binding on subsequent cases and have limited value as precedents. Since 1979,
the PRC legislative bodies have promulgated laws and regulations dealing with economic matters such
as foreign investment, corporate organization and governance, commerce, taxation and trade.
However, the PRC has not developed a fully integrated legal system and the array of new laws and
regulations may not be sufficient to cover all aspects of economic activities in the PRC. In
particular, because these laws and regulations are relatively new, and because of the limited
volume of published decisions and their non-binding nature, the interpretation and enforcement of
these laws and regulations involve uncertainties. In addition, published government policies and
internal rules may have retroactive effects and, in some cases, the policies and rules are not
published at all. As a result, we may be unaware of our violation of these policies and rules until
some time later. Our contractual arrangements with our affiliated entities are governed by the laws
of the PRC. The enforcement of these contracts and the interpretation of the laws governing these
relationships is subject to uncertainty. See  Risks Related to Our Corporate Structure  The PRC
laws and regulations governing our current business operations and contractual arrangements are
uncertain, and if we are found to be in violation, we could be subject to sanctions. You may experience difficulties in effecting service of legal process, enforcing foreign
judgments or bringing original actions in China based on United States or other foreign laws
against us or our management. We conduct substantially all of our operations in China and substantially all of our assets
are located in China. In addition, the majority of our directors and executive officers reside
within China. As a result, it may not be possible to effect service of process within the United
States or elsewhere outside China upon these directors or executive officers, 18




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including with respect to matters arising under U.S. federal securities laws or applicable
state securities laws. Moreover, our PRC counsel has advised us that the PRC does not have treaties
with the United States or many other countries providing for the reciprocal recognition and
enforcement of judgment of courts. Governmental control of currency conversion may affect the value of your investment. The PRC government imposes controls on the convertibility of Renminbi into foreign currencies
and, in certain cases, the remittance of currency out of China. We receive substantially all of our
revenues in Renminbi, which is currently not a freely convertible currency. Under our current
structure, our income will be primarily derived from dividend payments from our PRC subsidiaries
and other payments such as royalty and licensing fees. Shortages in the availability of foreign
currency may restrict the ability of our PRC subsidiaries and our affiliated entities to remit
sufficient foreign currency to pay dividends, royalty payments or other fees to us, or otherwise
satisfy their foreign currency dominated obligations. Under existing PRC foreign exchange
regulations, payments of current account items, including profit distributions, interest payments
and expenditures from the transaction, can be made in foreign currencies without prior approval
from the PRC State Administration of Foreign Exchange by complying with certain procedural
requirements. However, approval from appropriate governmental authorities is required where
Renminbi is to be converted into foreign currency and remitted out of China to pay capital expenses
such as the repayment of bank loans denominated in foreign currencies. The PRC government may also
at its discretion restrict access in the future to foreign currencies for current account
transactions. If the foreign exchange control system prevents us from obtaining sufficient foreign
currency to satisfy our currency demands, we may not be able to pay dividends in foreign currencies
to our shareholders, including holders of our ADSs. The fluctuation of the Renminbi may materially and adversely affect your investment. The value of the Renminbi against the U.S. dollar and other currencies may fluctuate and is
affected by, among other things, changes in the PRCs political and economic conditions. There have
been recent reports purporting that the PRC government has indicated its willingness to consider a
revaluation of the Renminbi. As we rely entirely on dividends, royalty payments and other fees paid
to us in Renminbi by our subsidiaries and affiliated entities in the PRC, any significant
revaluation of the Renminbi may materially and adversely affect our cash flows, revenues and
financial condition, and the value of, and any dividends payable on, our ADSs in foreign currency
terms. Conversely, if we decide to convert our Renminbi into U.S. dollars for the purpose of making
payments for dividends on our common shares or for other business purposes and the U.S. dollar
appreciates against the Renminbi, the U.S. dollar equivalent of the Renminbi we convert would be
reduced. In addition, the depreciation of significant U.S. dollar denominated assets could result
in a charge to our income statement and a reduction in the value of these assets. For further
information on our foreign exchange risks and certain exchange rates, see Item 3.  Key
Information  Selected Financial Data  Exchange Rate Information and Item 11.  Quantitative and
Qualitative Disclosures about Market Risk  Foreign exchange risk. We face risks related to health epidemics and other outbreaks. Our business could be adversely affected by the effects of Severe Acute Respiratory Syndrome,
or SARS, or another epidemic or outbreak on the economic and business climate. China reported a
number of cases of SARS in April 2004. Restrictions on travel resulting from a reoccurrence of SARS
or another epidemic or outbreak could adversely affect our ability to market and service new and
existing customers throughout China. Our business operations could be disrupted if one of our
employees is suspected of having SARS, which would require that a certain number of our employees
be quarantined and/or our offices be disinfected. In addition, our results of operations could be
adversely affected to the extent that SARS or another outbreak harms the Chinese economy in
general. Risks Related to Our ADSs The market price for our ADSs may be volatile. The market prices of the securities of companies with Internet related and online businesses
have been extremely volatile and may be subject to wide fluctuations in response to factors
including the following:  
    actual or anticipated fluctuations in our quarterly operating results;
    changes or revisions by us to previously released operating and financial targets;
    announcements of new services by us or our competitors;
    changes in financial estimates or recommendations by securities analysts; 19




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
    conditions in our industry, which is the market for recruitment advertising
services and other human resource related services in China;
    announcements by us or our competitors of significant acquisitions,
strategic partnerships, joint ventures or capital commitments;
    additions or departures of key personnel;
    release of transfer restrictions on our outstanding common shares or ADSs or
sales of additional common shares or ADSs; and
    pending or potential litigation or regulatory investigations. In addition, the securities market has from time to time experienced significant price and
volume fluctuations that are not related to the operating performance of particular companies.
These market fluctuations may also materially and adversely affect the market price of our ADSs.
The price of our ADSs has experienced significant volatility since our initial public offering and
we expect the price and volume volatility with respect to our ADSs to continue in the future. The future sales, or perceived future sales, by our existing shareholders of a substantial
number of our ADSs in the public market could adversely affect the price of our ADSs. If our shareholders sell, or are perceived as intending to sell, substantial amounts of our
common shares or ADSs, including those issued upon the exercise of outstanding options, in the
public market, the market price of our ADSs could fall. Such sales, or perceived potential sales,
also might make it more difficult for us to sell equity or equity related securities in the future
at a time and price that we deem appropriate. Common shares held by our existing shareholders and
our affiliates may also be sold in the public market in the future under, and subject to the
restrictions contained in, Rule 144 under the U.S. Securities Act of 1933, as amended, or the
Securities Act. In addition, see Item 6.  Directors, Senior Management and Employees 
Compensation  Stock-Based Compensation Plans for a description of outstanding options to purchase
our common shares. Your right to participate in any future rights offerings may be limited, which may cause
dilution of your holdings. We may from time to time distribute rights to our shareholders, including rights to acquire
our securities. Under the deposit agreement, the depositary bank will not offer you those rights
unless the distribution to ADS holders of both the rights and any related securities is either
registered under the Securities Act, or exempt from registration under the Securities Act. We are
under no obligation to file a registration statement with respect to any such rights or securities
or to endeavor to cause such a registration statement to be declared effective. Moreover, we may
not be able to establish an exemption from registration under the Securities Act. Accordingly, you
may be unable to participate in our rights offerings and may experience dilution in your holdings. You may not be able to exercise your right to vote. As a holder of ADSs, you may only exercise the voting rights with respect to the underlying
common shares in accordance with the provisions of the deposit agreement. Under the deposit
agreement, you must vote by giving voting instructions to the depositary. Upon receipt of your
voting instructions, the depositary will vote the underlying common shares in accordance with these
instructions. Otherwise, you will not be able to exercise your right to vote unless you withdraw
the shares. Under our fifth amended and restated memorandum and articles of association, the
minimum notice period required for convening either an annual meeting or a general meeting called
to vote on matters requiring the approval of two thirds of the voting shares is 20 days. The
minimum notice period for other general meetings is 14 days. When a general meeting is convened,
you may not receive sufficient advance notice to withdraw the shares to allow you to vote with
respect to any specific matter. If we ask for your instructions, the depositary will notify you of
the upcoming vote and will arrange to deliver our voting materials to you. We cannot assure you
that you will receive the voting materials in time to ensure that you can instruct the depositary
to vote your shares. In addition, the depositary and its agents are not responsible for failing to
carry out voting instructions or for the manner of carrying out voting instructions. This means
that you may not be able to exercise your right to vote and there may be nothing you can do if the
shares underlying your ADSs are not voted as you requested. You may not receive distributions on common shares or any value for them if it is illegal or
impractical to make them available to you. The depositary of our ADSs has agreed to pay to you the cash dividends or other distributions
it or the custodian receives on common shares or other deposited securities after deducting its
fees and expenses. You will receive these 20




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distributions in proportion to the number of common shares your ADSs represent. However, the
depositary is not responsible if it decides that it is inequitable or impractical to make a
distribution available to any holders of ADSs. For example, the depositary may determine that it is
not feasible to distribute certain property through the mail. Additionally, the value of certain
distributions may be less than the cost of mailing them. In these cases, the depositary may
determine not to distribute such property. We have no obligation to register under U.S. securities
laws any ADSs, common shares, rights or other securities received through such distributions. We
also have no obligation to take any other action to permit the distribution of ADSs, common shares,
rights or anything else to holders of ADSs. This means that you may not receive the distribution we
make on our common shares or any value for them if it is illegal or impractical for us to make them
available to you. These restrictions may have a material adverse effect on the value of your ADSs. You may be subject to limitations on transfer of your ADSs. Your ADSs represented by the ADRs are transferable on the books of the depositary. However,
the depositary may close its transfer books at any time or from time to time when it deems
expedient in connection with the performance of its duties. In addition, the depositary may refuse
to deliver, transfer or register transfers of ADSs generally when our books or the books of the
depositary are closed, or at any time if we or the depositary thinks it advisable to do so because
of any requirement of law or of any government or governmental body, or under any provision of the
deposit agreement, or for any other reason. You may face difficulties in protecting your interests, and your ability to protect your rights
through the U.S. federal courts may be limited, because we are incorporated under Cayman
Islands law. We are a company incorporated under the laws of the Cayman Islands, and substantially all of
our assets are located outside the United States. In addition, a majority of our directors and
executive officers are nationals or residents of jurisdictions other than the United States and all
or a substantial portion of their assets are located outside the United States. As a result, it may
be difficult for investors to effect service of process within the United States upon our directors
or executive officers, or enforce judgments obtained in the United States courts against our
directors or executive officers. Our corporate affairs are governed by our memorandum and articles of association, the Cayman
Islands Companies Law (2004 Revision) and the common law of the Cayman Islands. The rights of
shareholders to take action against the directors, actions by minority shareholders and the
fiduciary responsibilities of our directors to us under Cayman Islands law are to a large extent
governed by the common law of the Cayman Islands. The common law of the Cayman Islands is derived
in part from comparatively limited judicial precedent in the Cayman Islands as well as from English
common law, the decisions of whose courts are of persuasive authority, but are not binding on a
court in the Cayman Islands. The rights of our shareholders and the fiduciary responsibilities of
our directors under Cayman Islands law are not as clearly established as they would be under
statutes or judicial precedent in some jurisdictions in the United States. In particular, the
Cayman Islands has a less developed body of securities laws as compared to the United States, and
some states, such as Delaware, have more fully developed and judicially interpreted bodies of
corporate law. In addition, Cayman Islands companies may not have standing to initiate a
shareholder derivative action in a federal court of the United States. The Cayman Islands courts are also unlikely:  
    to recognize or enforce against us judgments of courts of the United States
based on certain civil liability provisions of U.S. securities laws; and
    to impose liabilities against us, in original actions brought in the Cayman
Islands, based on certain civil liability provisions of U.S. securities laws that are
penal in nature. There is no statutory recognition in the Cayman Islands of judgments obtained in the United
States, although the courts of the Cayman Islands will in certain circumstances recognize and
enforce a non-penal judgment of a foreign court of competent jurisdiction without retrial on the
merits. As a result of all of the above, public shareholders may have more difficulty in protecting
their interests in the face of actions taken by management, members of the board of directors or
controlling shareholders than they would as public shareholders of a U.S. company. 21




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ITEM 4. INFORMATION ON THE COMPANY A. History and Development of the Company We commenced our business in 1998. Since our inception, we have conducted substantially all of
our operations in China. In March 2000, our founders incorporated a new holding company, now called
51job, Inc., as an exempted limited liability company in the Cayman Islands under the Cayman
Islands Companies Law (2004 Revision). Subsequently, 51job, Inc. acquired 51net.com Inc., or 51net,
a British Virgin Islands company, and other subsidiaries to become the holding company of our
corporate group. We operate as a foreign investment enterprise in China through our wholly owned
subsidiaries, 51net, which is the registered owner of some of our trademarks and our domain name,
51net Beijing, which is a Cayman Islands company which holds some of our trademarks, and 51net HR,
which is a dormant entity incorporated in the Cayman Islands, as well as our affiliated Chinese
entities, including:  
    Shanghai Qianjin Culture Communication Co., Ltd., or AdCo, and AdCos
thirteen branch offices and seven majority owned subsidiaries, or AdCo Subsidiaries, both
of which hold licenses and permits to conduct advertising businesses;
    Shanghai Run An Lian Information Consultancy Co., Ltd., or RAL, which holds
human resource related services and Internet content provision licenses;
    Qianjin Network Information Technology (Shanghai) Co., Ltd., or Tech JV,
which is allowed to conduct online advertising and holds a human resource related services
license;
    Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd., or
WFOE, which is wholly owned by 51net Beijing and owns certain of our trademarks and
registered copyrights;
    Beijing Qian Cheng Si Jin Advertising Co., Ltd., or Qian Cheng, which is our
joint venture partner in Tech JV;
    Beijing Run An Information Consultancy Co., Ltd., or Run An, which holds a
minority interest in Qian Cheng;
    Wuhan Mei Hao Qian Cheng Advertising Co., Ltd., or Wuhan AdCo, which holds a
minority interest in Tech JV and our AdCo Subsidiary in the city of Wuhan that conducts
advertising businesses;
    Wang Jin Information Technology (Shanghai) Co., Ltd., which is wholly owned
by 51net and has no current operations; and
    Shanghai Jin Lian Advertising Co., Ltd., which is jointly owned by Tech JV
and AdCo and has no current operations. In May 2004, we engaged in a restructuring to comply with current PRC foreign ownership
limitation. Since 2002, substantially all of our business and operations have been conducted
through Tech JV and its branches, AdCo and the AdCo Subsidiaries. For a discussion on our group
structure and the contractual arrangements among our entities, see Item 4.  Information on the
Company  Organizational Structure. We completed the initial public offering of 6,037,500 American depositary shares, each
representing two of our common shares, par value US$0.0001 per share, on October 4, 2004. On
September 29, 2004, the trading of our ADSs on the Nasdaq National Market, or Nasdaq, under the
symbol JOBS, commenced. Our principal executive offices are located at 21st Floor, Wen Xin Plaza, 755 Wei Hai Road,
Shanghai 200041, Peoples Republic of China. Our telephone number at this address is +(86-21)
3201-4888. Our agent for service of process in the United States is National Registered Agents,
Inc., located at 875 Avenue of the Americas, Suite 501, New York, New York 10001. Our principal capital expenditures for 2002, 2003 and 2004 consisted of purchases of
computers, network equipment, software and other intellectual property rights for a total of
approximately RMB9.6 million, RMB9.6 million and RMB13.8 million (US$1.7 million), respectively. Our capital expenditure plans for 2005 have not yet been fixed, but we expect to purchase
computers, technology-related equipment and software. Capital expenditures in 2005 have been, and
are expected to continue to be, funded through operating cash flows and through our existing
capital resources. B. Business Overview We believe that we are a leading provider of integrated human resource services in China, with
a strong focus on recruitment related services. Our recruitment related services are delivered in
both print and online formats, and these 22




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two services are closely integrated to allow us to reach a wide and diverse audience. The
Internet, web-based applications and human resource software are critical aspects of our services. We believe that we are the only significant nationwide provider of integrated print and online
recruitment advertising services in China. We believe that our integrated advertising services
allow us to attract a broad base of advertisers and provide us with a platform from which we can
market our other human resource related services. In addition to recruitment advertising services,
we also provide executive search and other complementary human resource related services for large
and small employers. We aim to be a one-stop solution to human resource departments by providing recruitment and
other human resource related services to employers. Although we provide services to both employers and job seekers, we derive substantially all of
our revenues from employers. We receive a majority of our revenues in the form of fees from
employers for placing job advertisements on Career Post Weeklyand www.51job.com. We also receive
fees from employers for access to our www.51job.comresumé databases, use of eHireand in
connection with eSearchand other human resource related services. Our Competitive Strengths Through our nationwide network of offices, we provide our clients with a variety of human
resource services through multiple distribution channels. In addition to our focus on both print
and online recruitment advertising, we have developed additional products and services to address
many human resource management needs. We believe that we are a market leader in many of our markets
as a result of the following competitive strengths:  
    Our strong brand names help us enter new geographic markets and lines of
business.We believe that our Career Post Weeklyand www.51job.comare widely recognized
as premier brand names in the recruitment advertising industry in major markets throughout
China. We believe that these brands represent leading destination sites for job seekers
due to their significant volume of recruitment advertisements. We believe that this brand
awareness distinguishes us from our competition and is a valuable asset as we expand our
core recruitment advertising businesses into new geographic markets and promote our other,
complementary human resource services.
    With our large sales force, we can directly market our services to existing
and potential clients in key geographic markets and industries.We use our large sales
force to directly market to employers, build and maintain client relationships and obtain
critical market information and feedback on a local and nationwide basis. We train our
sales teams to develop these relationships and extend our reach by coordinating strategies
with our sales personnel in other markets, developing multiple points of contact and
promoting the full range of our human resource products. We employed over 1,000 sales and
account management representatives across 20 cities as of December 31, 2004.
    The integration of our print and online recruitment advertising businesses
allows us to extend the reach of our advertisements to a broad audience of job seekers
while providing a cost-effective solution for employers.We believe that our integrated
recruitment advertising model allows us to reach both job seekers who seek information
online as well as those who use traditional print media in gathering recruitment
information. In addition, Career Post Weeklyallows us to attract recruiters targeting job
seekers in the lower and middle income sectors of the job market who do not have easy
access to the Internet. We believe that the integration of our recruitment advertising
services provides a more comprehensive solution than either distribution channel would on
a stand-alone basis, and enables us to reach a much broader and more diverse user base,
making us more attractive to employers.
    Our range of human resource services and wide geographic footprint make us
attractive to businesses that require a broad range of human resource services in multiple
markets.Many of our competitors in the print advertising business typically focus on a
single city or regional market. Similarly, we believe that our online recruitment
competitors generally lack a significant nationwide sales and marketing presence. As of
the date of this annual report, we had offices in 21 cities across China and Hong Kong,
including the addition of a new office in Changchun in February 2005. We believe that our
broad footprint allows us to offer cost-effective recruitment advertising services to
employers conducting nationwide searches or seeking to fill positions in multiple markets.
In addition, by providing a range of services, we position ourselves as a one-stop human
resource provider which we believe provides us with important marketing and brand 23




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building advantages over competitors with more limited service offerings. Further, we
believe that we are able to effectively and efficiently cross-sell our service to our
clients, providing an array of human resource solutions.
    We have a strong technology platform, and we are developing a number of
additional software- and web-based human resource services.We believe that the technology
available through both our website and our web-based applications provides significant
added value to both employers and job seekers. In addition, we believe that we have
developed innovative software applications that address a number of human resource
problems. We have an in-house team of experienced engineers that develops software and
services for human resource departments. We believe that our focus on developing
technology to specifically address human resource issues distinguishes us from our
competitors, and enables us to offer high quality services to customers.
    Our highly experienced senior management team has a proven track record.We
have an experienced senior management team that has successfully expanded our business and
increased our revenues entirely through internal growth. Our senior management team
successfully guided us through periods of significant uncertainty, such as during the SARS
epidemic and the aftermath of the September 11 terrorist attacks. We believe that our
management has positioned us as a market leader in many of the largest and most visible
markets in China. We believe that the skill, industry knowledge and operating experience
of our senior executives provide us with a significant competitive advantage as we seek to
expand in our existing markets and successfully enter new geographic markets and lines of
business. Our Strategy Our objective is to become the market leader in each of our recruitment and other human
resource businesses. We seek to integrate our service offerings to provide comprehensive nationwide
human resource solutions to a wide range of domestic and foreign employers in China. In pursuing
our goal, we intend to employ the following strategies:  
    Continue to invest in promoting our brands to enhance our image as a premier
nationwide integrated provider of recruitment advertising and other human resource
solutions.We intend to increase market awareness of our brand names among businesses and
job seekers by:  
    using advertising and organizing events, product seminars and other
activities to promote the benefits of our integrated, nationwide, print advertising,
online recruitment services and our other human resource related services;
    using targeted marketing to attract employers and access job seekers at job
fairs, office buildings, universities and other public areas; and
    conducting other innovative and cost-efficient promotional, direct and mass
media marketing campaigns designed to increase our visibility and profile among job
seekers and employers.  
    Increase our share in existing markets by continuing to aggressively build
our sales force and develop relationships with human resource departments.We seek to
increase our share in existing markets by:  
    expanding our sales force to enable us to directly market our service
offerings to a larger pool of employers; and
    dedicating our sales force to developing relationships with human resource
departments at key large and medium sized businesses in targeted geographic markets
and industries.  
    Capture a greater percentage of our customers human resource budgets.We
intend to increase our share of our customers budgets by:  
    continuing to develop and introduce innovative human resource services to our
customers that address their evolving needs;
    offering employers the convenience and efficiency of a single source for a
diverse range of human resource related services; and
    increasing our geographical reach to enable us to offer services to
businesses with operations across China. 24




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
    Identify and target markets with significant potential demand for our services.We
seek to expand into new markets by:  
    identifying cities with significant potential demand for print advertising,
online recruitment services and other human resource related services;
    selectively forming alliances with local newspapers to provide printing and
distribution services as well as marketing support; and
    developing our existing relationships with major employers to identify and
address their recruitment advertising and other human resource related needs in
markets where they have existing or planned operations.  
    Attract employers and job seekers by continuing to develop innovative
software and web-based applications to meet their human resource and job search needs.We
intend to attract employers and job seekers by:  
    continuing to develop our web-based services platform to meet the evolving
needs of employers and job seekers;
    continuing to improve our proprietary software and develop new software to
take advantage of new technologies and new business opportunities; and
    launching and expanding alternative distribution channels and methods of
accessing our services. Our Business We provide a range of human resource services in the following categories:  
    recruitment related services, including print advertising, online
recruitment and executive search services; and
    other human resource related services, such as training, software, web-based
applications and business process outsourcing. Recruitment related services Print advertising  Career Post Weekly. Career Post Weeklyis a city-specific recruitment
advertising publication which is published once a week and is distributed as an insert in local
newspapers and/or on a stand-alone basis. As of the date of this annual report, Career Post Weekly
was published in 20 major cities in China. We established operations in the cities of Changsha in
January 2004, Hefei in March 2004, Ningbo in May 2004 and Changchun in February 2005. The 20 cities
where Career Post Weeklyis published and our newspaper contractor in each city as of the date of
this annual report are as follows: City
    
    Newspaper contractor(1)
    
    City
    
    Newspaper contractor(1)Beijing
    
    China Trade News
    
    Jinan
    
    Jinan TimesChangchun
    
    City Evening News
    
    Kunming
    
    Chuncheng Evening NewsChangsha
    
    Sanxiang Metropolitan News
    
    Nanjing
    
    Modern ExpressChengdu
    
    Hua Xi Metropolitan News
    
    Ningbo
    
    Modern Golden NewsChongqing
    
    Chongqing Business Daily
    
    Qingdao
    
    Qingdao Financial TimesGuangzhou
    
    Guangzhou Youth Daily
    
    Shanghai
    
    China Trade NewsDalian
    
    Dalian Evening News
    
    Shenyang(3)
    
    Friendly TimesHangzhou(2)
    
    News Information Daily
    
    Shenzhen
    
    Nan Fang Metropolitan NewsHarbin
    
    Harbin Lifestyle Daily
    
    Wuhan
    
    News Information DailyHefei
    
    Hefei Evening News
    
    Xian
    
    China Merchant News
   (1)
    
    English translations of the Chinese names.(2)
    
    In January 2005, we changed our newspaper contractor in Hangzhou from Daily Business News.(3)
    
    In January 2005, we changed our newspaper contractor in Shenyang from Liaoshen Evening News. Career Post Weeklyis not published in Hong Kong. 25




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A different version of Career Post Weeklyis published in each of our markets, with each
version containing city-specific recruitment advertisements. We closely coordinate Career Post
Weeklywith our www.51job.comonline recruitment website and post all of the recruitment
advertisements appearing in Career Post Weeklyon www.51job.comas well. Career Post Weekly
contains recruitment advertisements for the full range of job categories that are available on our
website, including sections for professional, middle management and technical personnel. Career
Post Weeklyis a Chinese language publication. Employers use Career Post Weeklyboth as a recruitment tool and as an advertising and
publicity medium to promote their brand name and corporate awareness among job seekers. Career Post
Weeklyrecruitment advertisements come in a variety of formats, from large, multi-color
advertisements using graphics and corporate trademarks, often placed by international and large
domestic companies, to simple text job announcements, typically posted by smaller, local
businesses. Career Post Weeklyis divided into a number of separate sections, with certain sections
targeted at higher income and more educated job seekers containing large, colorful advertisements
on glossy, high quality paper. Other sections contain simpler text-only advertisements targeted at
middle and lower income job seekers. In China, entities engaged in publishing activities are required by the government to have a
publishing license. Since we do not have any publishing licenses, we have established a
relationship with a local newspaper in each market where Career Post Weeklyis produced. These
newspapers provide us with printing and publishing services on a contractual basis, generally for a
term of two years. These newspapers also generally provide us with distribution and marketing
support in our local markets, although we sometimes undertake marketing independently. Career Post
Weeklyis distributed as an insert in our contractors newspaper in an effort to increase our
circulation and help us establish our brand name. As an insert in these newspapers, Career Post
Weeklyis sold at newsstands, kiosks, convenience stores, supermarkets and other venues. We provide
vendors with marketing materials such as posters, display racks and other promotional items. We
also circulate Career Post Weeklyindependently through our direct marketing campaigns. Our direct
marketing includes offering free copies of Career Post Weeklyat self-help kiosks at job fairs, in
the lobbies of major office buildings, at post offices, on university campuses and in other public
areas where the public circulation of newspapers is permitted. We have entered into exclusive
marketing arrangements to offer free copies of Career Post Weeklyin subway stations in certain
cities. We change our newspaper contractor in a city when we are able to obtain more favorable terms
or higher quality service from a different newspaper contractor. From inception, we have changed
our newspaper contractor in six of the 20 cities in which we had a contract with local newspapers
as of the date of this annual report. See Item 3.  Key Information  Risk Factors  Risk Related
to Our Business  We are dependent on local newspaper contractors in each of our geographic markets
to publish and distribute Career Post Weekly. The advertising fees that we charge depend on a variety of factors, including the size,
placement, format, and use of color and graphics in the advertisement, the length of time the
advertisement is to appear, and the market in which the advertisement is placed. As we grow in our
existing markets and expand into new cities, we increase our client base and the number of
advertising pages that we produce. Our print advertising revenues are primarily affected by the
number of print advertising pages and the fees that we charge. Pricing for specific products can
vary significantly from city to city. The following table sets forth the estimated number of print advertising pages we generated
and the cities where Career Post Weeklywas published for the periods and as of the dates
indicated. 2002
    
    
    2003
    
    
    2004Estimated number of print advertising pages(1)
    
    
    3,176
    
    
    
    4,635
    
    
    
    9,001Number of cities where Career Post Weeklywas published(2)
    
    
    13
    
    
    
    16
    
    
    
    19
   (1)
    
    For the years ended December 31, 2002, 2003 and 2004.(2)
    
    As of December 31, 2002, 2003 and 2004. Increases in our estimated number of print advertising pages generally reflect our
geographic expansion as well as further penetration of existing markets. However, there is no
direct correlation between the growth in the number of cities in which we operate and in the
overall number of our print advertising pages. Online recruitment services  www.51job.com. We established our online recruitment website,
www.51job.com, in 1999. www.51job.comprovides online recruitment advertisements in both Chinese
and English on a city-by-city basis and covers many different job categories ranging from
professional and middle management positions to clerical, 26




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industrial and hourly jobs. We regularly maintain and update our www.51job.comwith job
search, training and general career management content. We believe that www.51job.comis one of the largest dedicated national recruitment websites in
China in terms of the number of recruitment advertisements. We also believe that www.51job.comis
among the largest in terms of the number of registered job user accounts and posted job seeker
resumés, with approximately 9.1 million user accounts established since the launch of our website
in 1999 and approximately 6.2 million resumés posted online as of the date of this annual report.
For 2004, we estimate that more than 39,000 unique employers contracted with us to place
advertisements on our website. We believe that www.51job.comis perceived as a destination site
by job seekers because of its large volume of advertisements and the job search, training and
general career management and advisory content available on the website. We believe that www.51job.comprovides employers with a cost-effective means of reaching their
target audience. As our website contains nationwide recruitment advertisements, employers can
access a large pool of potential candidates from a wide geographic area. Certain employers post
advertisements solely online when they consider the demographics of their target audience to favor
the use of the Internet for recruitment advertising. As a result, www.51job.comincludes a higher
number of technology related positions than Career Post Weeklyas well as recruitment
advertisements targeted at younger job seekers that are more likely to use the Internet. We
generally update the advertisements on our website hourly, which allows employers to receive
responses more rapidly than is generally possible using print advertisements. Employers also use
our website as a marketing tool, placing advertising banners, trademarks, logos, website hyperlinks
and other devices to promote their image for a fee that varies depending on the size and graphics
in their presentation. We believe that certain employers view this image promotion as a significant
means of attracting online job seekers to their recruitment advertisements on our website. As a
result, we believe that our ability to offer these devices is an important element in our ability
to attract online recruitment advertising business, which generates a material portion of our
revenues. However, in the event of any adverse change in the actual or perceived effectiveness of
online image promotion, or online advertising in general, our online recruitment advertising
business may be adversely affected. See Item 3.  Key Information  Risk Factors  Risks Related
to Our Business  If the Internet, and online advertising in particular, does not achieve broad
acceptance in China as a medium for recruitment, our online recruitment services business may be
adversely affected. Employers can use our eHireweb-based platform to search our job candidate database and
download resumés for a fee. In addition, eHirecontains other tools that enable employers to
manage, organize and streamline the recruitment and hiring process. We also offer website design as
an additional value-added service and marketing tool for corporate customers. We can build
customized private label recruitment websites with the look and feel of a dedicated website. We
design these sites in-house to client specifications and operate and maintain these sites for our
clients. These client sites, together with our www.51job.comwebsite, are hosted by China Telecom,
Chinas principal telecommunications and Internet service provider. The following table sets forth the estimated number of unique employers who used our online
recruitment services for the periods indicated. For the year ended December 31,2002
    
    
    2003
    
    
    2004Estimated unique employers using online recruitment services
    
    
    16,497
    
    
    
    25,880
    
    
    
    39,317
 www.51job.comprovides job seekers with online tools to search for job opportunities and
allows them to:  
    search and review all current recruitment advertisements;
    receive e-mails of advertisements matching the job seekers profile and preferences;
    submit resumés directly to prospective employers to apply for a desired position;
    organize and track job related information and applications; and
    obtain information about upcoming job fairs and career development and other job related information. We provide job seekers access to www.51job.comfree of charge. We closely coordinate Career Post Weeklywith our www.51job.comonline recruitment website,
and we post all of the recruitment advertisements appearing in Career Post Weeklyon www.51job.com
as well. We place a basic description of each Career Post Weeklyrecruitment advertisement on our
website free of charge. 27




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Executive search  eSearch. To meet employers recruitment needs, we supplement our
recruitment advertising service with our eSearchexecutive search services. We conduct searches
principally for employers seeking to fill mid-level professional, managerial and junior executive
positions. We conduct executive searches on behalf of corporate clients. We generally charge a
total assignment fee of between 30% and 35% of the candidates annual compensation, including a
minimum upfront retainer. We maintain a team of specialized executive search consultants whom we
dedicate exclusively to providing this service, while working closely with our recruitment and
other sales staff to cross-sell our products and develop client relationships. Substantially all of
our executive search assignments are engaged locally in China. We believe that there is a growing market for this service as companies expand and need to
hire qualified professional and managerial personnel, including those who are not active job
seekers. We believe that we are well positioned to expand into this market as we currently provide
premium recruitment advertising services in many cities across China. We believe that our position
provides us with a competitive advantage as we can attract employers that use our www.51job.com
website or Career Post Weeklybut are first-time executive search users. In addition, our search
consultants can access our extensive online candidate resumé database which other search firms are
restricted from using. We are also able to cross-market our executive search services to clients
seeking a range of high quality recruitment services. Other human resource related services We conduct training seminars in business management, leadership, sales and marketing, human
resource, negotiation skills, financial planning and analysis, public administration,
manufacturing, secretarial and other skills. We provide our seminars to the general public and on a
customized, in-house basis for corporate clients. We also organize and host annual human resource
conferences in many of our cities. These conferences include lectures, seminars, workshops and
networking events for human resource professionals. Although we do not generate significant
revenues from hosting these conferences, this service provides us with exposure to, and interaction
with, existing and prospective clients. We believe that our training services build our brand
awareness as a leading provider of integrated human resource services. We have also developed a proprietary personnel assessment system to assist human resource
departments in evaluating job candidates and existing employees. We offer this system to help human
resource departments evaluate an employees capabilities and disposition, in aiding employee
placement, in allocating employee resources and in recruitment. We offer our monthly human resource trade magazine called Human Capitalto selected clients on
a complimentary basis. This magazine, which has been produced since August 2002, is targeted
principally at corporate human resource personnel and contains articles, commentary, interviews,
and reports on human capital management topics. We launched our eHRhuman resource management software in mid-2003 that allows employers to
track attendance, payroll, vacation and other employee related information. This proprietary
software has been developed by our own team of engineers and is focused on addressing specific
needs of human resource departments. This product has been rolled out on a limited basis to a small
number of customers. We will continue to deploy resources to enhance and refine features in our
software and web-based applications in response to customer feedback. In mid-2003, we launched our business process outsourcing service through which we perform
human resource administrative functions for employers on an outsourced basis. Currently, we provide
business process outsourcing services with respect to social insurance and welfare payment
processing, tracking compliance with local governmental employment regulations and payroll
processing. We currently provide these services on a limited basis to a small number of customers as we
build our outsourcing capability and expertise. We seek to develop these services so that we can
offer a one-stop solution to our clients. While the market for these services in China is still
limited compared to developed economies like the United States, we expect to further expand and
develop these services as the market in China for these services grows. We believe that there is
significant future potential for these services as more companies in China become accustomed to
using third parties to perform human resource administrative functions. 28




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We also provide salary survey studies with analysis on compensation and benefits packages
across various cities, industries and positions. Human resource departments utilize our information
to understand the market for compensation levels and to determine compensation and benefits
packages for employees and candidates. Employers value this information because competitive
compensation packages are often a critical part of an employers employee retention strategy. We
can provide general surveys or tailor our research to a clients specifications. In November 2004, we discontinued the sale of stationery and office supplies to our business
customers. Technology We design and update our website and develop our proprietary software entirely in-house. Our
website is hosted by China Telecom, Chinas principal telecommunications and Internet service
provider. We own the copyrights, software, trademarks and other intellectual property with respect
to the design and content of our website, other than the advertisements and trademarks provided by
our advertisers. We employ a large staff of website designers and technicians to update and enhance our website
as well as to design, build and provide assistance to customers that are creating their own
recruitment website. We update the advertisements on our website from our central offices in
Shanghai. We also have technicians in Beijing, Guangzhou and Shenzhen to service key accounts and
to supplement our central operations in the event of an emergency. New recruitment advertisements
provided to us by employers who have purchased and registered online accounts generally appear on
our website within several hours. Complimentary online postings for advertisements in Career Post
Weeklygenerally appear on www.51job.comwithin one to two days. From time to time we experience slower Internet service from our Internet service provider as
a result of technical difficulties associated with high traffic volumes, computer viruses, the
proliferation of spam e-mail traffic and other difficulties that generally affect Internet
traffic. To date, we have not been subject to significant targeted disruptions or hacking and we
believe that difficulties we have experienced relating to the speed of the Internet service and
web-hosting provided by China Telecom are consistent with the difficulties that affect Internet
service in China generally. To date, our website has not gone off-line or been shut down for any
significant period of time. We do not believe that our business has been materially disrupted or
negatively affected by technical difficulties with respect to our website. However, we cannot
assure you that our business will not face material disruptions or damage from spam, viruses,
hacking or other technical difficulties. See Item 3.  Key Information  Risk Factors  Risks
Related to Our Business  Computer viruses and hacking may cause delays or interruptions on our
systems and may reduce use of our services and damage our reputation
and brand names;  We are
vulnerable to natural disasters and other calamities; and  We are dependent on our Internet
service provider, and we are vulnerable to failures of the Internet, fixed line telecommunications
networks in China and our technology platform. We did not incur material expenditures with respect to our research and development activities
in any of the three years ended December 31, 2002, 2003 or 2004. Competition We face significant competition in each of our markets with respect to each of our lines of
business. See Item 3.  Key Information  Risk Factors  Risks Related to Our Business  Because
we face significant competition, including intense competition in several of our markets, we may
lose market share and our results of operations may be materially and adversely affected. Print advertising Career Post Weeklyis published in 20 cities across China as of the date of this annual report
and our core markets include Beijing, Guangzhou, Shanghai and Shenzhen. We face intense competition
within all of our markets. Our competitors typically consist of one or more large local newspapers
that include a help-wanted circular as a section. Our competitors in our core markets include
Beijing Youth Daily, Guangzhou Daily, Shanghai Talent Marketand Shenzhen Special Zone Daily. Online recruitment services We experience intense competition in our online recruitment services businesses from dedicated
online recruitment websites and, to some extent, from national Internet portals in China. We are
not aware of any online competitor that also operates a significant print advertising business. We
view our principal existing online competitors to be ChinaHR.com, Cjol.comand Zhaopin.com, all of
which are dedicated online recruitment websites. 29




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In addition to these dedicated online recruitment websites, a number of well established
nationwide Internet portals, including NetEase.com, sina.com, sohu.comand tom.com, have entered
the online recruitment advertising market and are offering job listing services. None of the
Internet portals are dedicated providers of recruitment advertising or other human resource
products, and each offers a wide variety of other online services. However, any or all of our
online or print competitors may decide to allocate significant additional resources to providing
recruitment advertising or other human resource services. For example, it was reported that Monster
Worldwide acquired a 40% stake in ChinaHR.comfor US$50 million in February 2005. In addition, it
has been reported that Zhaopin.comhas begun print advertising operations in a few cities in China
in 2005. In such an event, we could encounter significantly increased competition in some or all of
our markets. Other services We believe that the competition for our other human resource related services, especially for
executive search and training services, is largely fragmented and localized. The main competitors
in our market for executive search services in China include entities such as Bó-Lè Associates,
Ltd., Hudson Highland Group, which is a spin-off from Monster Worldwide, Standard, and Sterling,
each of which provides executive search services on a nationwide basis. Customers Our customers consist of large multinational corporations, large national PRC corporations and
local PRC enterprises of all sizes. Sales and Marketing Our sales and marketing strategy is focused on promoting our brand names and further
establishing our reputation as an integrated provider of high quality human resource services.
Through direct marketing, event marketing, mass media advertising, online marketing,
cross-marketing and media promotions, we target three key groups:  
    employers with hiring needs;
    job seekers; and
    human resource departments with actual or potential outsourcing needs. Direct marketing. We target employers principally through direct marketing. As of December 31,
2004, we employed over 1,000 sales and account management representatives across our 20 cities that
identify and contact potential customers directly via telephone, personal sales visits, the
Internet and the mail. We train our sales staff to cross-sell all of our services and to design
comprehensive packages of human resource services for potential clients to meet their specific
requirements. We believe that direct marketing has been highly effective in attracting new
customers. In addition, we believe that, by providing significant contact with potential clients,
direct marketing enables us to understand the current and evolving needs of our existing and
prospective customers and helps us develop new services and products. Event marketing. We organize customer events such as recruiting workshops and product
information seminars as well as networking social events to provide our sales team an opportunity
to interact with employers and better understand their needs. To attract potential job seekers, we
provide complimentary copies of Career Post Weeklyat job fairs, at office buildings, in subway
stations in select cities and in other public and commercial areas. We believe that offering
complimentary copies of Career Post Weeklyto job seekers is also a highly effective means to
cross-promote our www.51job.comwebsite. Mass media advertising. We use traditional mass media advertising on a selective basis to
increase our visibility and profile. We advertise using various media, including television, radio,
and outdoor advertising on billboards, bus stops and buses. In addition, we advertise on print
media such as newspapers, magazines and industry publications and telephone directories. Online marketing. We use Internet advertising, including banners, keyword and hyperlink
purchases and paid listings, to promote our brand names. We also conduct online promotion campaigns
such as prize drawings and giveaways with the goal of attracting traffic to our website and
enhancing the loyalty of job seekers. 30




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Cross-marketing. We cross-market our brand names, services and products in Career Post Weekly,
on www.51job.comand in Human Capital. We also establish cross-marketing relationships with a
variety of partners. We believe that we also benefit from recommendations and referrals by our
large existing base of Career Post Weeklyand www.51job.comjob seekers and employers. Media promotions. We produce studies on job market trends that are regularly featured and
published in magazines, in newspapers and online. We believe this exposure heightens our profile
among both employers and job seekers, and attracts interest and generates sales inquiries for our
services. Intellectual Property and Proprietary Rights We regard our copyrights, trademarks, trade secrets and other intellectual property rights as
critical to our business. We rely on trademark and copyright law, trade secret protection,
non-competition and confidentiality and/or licensing agreements with our executive officers,
clients, contractors and others to protect our intellectual property rights. We have registered our
www.51job.comInternet domain name as well as a number of similar domain names in an effort to
prevent entities from diverting online traffic away from our website. We have registered
 trademarks with the Trademark Office of the PRC State Administration for
Industry and Commerce, including
GRAPHIC51job.com
GRAPHICeHire, GRAPHICeSearchand
 GRAPHIC In addition, our wholly owned British Virgin Islands subsidiary 51net has registered our
trademarks  GRAPHIC51job.comand  GRAPHIC with the Patents Registry, Intellectual Property Department of the Hong Kong Special
Administrative Region. 51net is also the registered owner of our
trademarks  GRAPHICand 51job.com
with the Intellectual Property Bureau of the Taiwan Ministry of Economy. All of our trademarks and the www.51job.comdomain name are owned or registered in the PRC by
51net and WFOE. Under a trademark license agreement between 51net, as licensor, and RAL, as
licensee, RAL has the right to use certain trademarks in the PRC, with no right of assignment or
sublicense. Under a domain name license agreement between 51net, as licensor, and RAL, as licensee,
RAL has the right to use the www.51job.comdomain name in connection with the operation of our
website. See Item 4.  Information on the Company  Organizational Structure. Our intellectual property is subject to theft and other unauthorized use, and our ability to
protect our intellectual property from unauthorized use is limited. In addition, we may in the
future be subject to claims that we have infringed the intellectual property rights of others. See
Item 3.  Key Information  Risk Factors  Risks Related to Our Business  If we are unable to
prevent others from using our intellectual property, our business may be materially and adversely
affected and  We may be exposed to infringement or misappropriation claims by third parties,
which, if successful, could cause us to pay significant damage awards. Regulation Advertising agencies, human resource service firms and Internet content providers are subject
to substantial regulation by the PRC government. An Internet content provider is a commercial
operator providing the delivery of Internet content. This section sets forth a summary of the most
significant PRC regulations that affect the business and the industries in which we operate. In addition to laws and regulations that apply generally to advertising agencies, human
resource firms and Internet content providers, special limitations apply to foreign ownership of
businesses engaged in advertising, human resource and Internet content providing services in China. Limitations on Foreign Ownership of Our Businesses Advertising companies The principal regulations governing foreign ownership of advertising companies in China
include:  
    Foreign Investment Industry Guide Catalogue (2004); and
    Regulations on Administration of Foreign Investment in Advertising Enterprises (2004). Under these regulations, foreign investors, individually or in the aggregate, are currently
permitted to own up to 70% of the equity interest in an advertising company in the PRC and,
starting December 10, 2005, will be permitted to own 100% of the equity interest in an advertising
company in the PRC. The schedule for relaxation of limitations on 31




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foreign ownership contained in current regulation reflects the PRC governments commitments
made in connection with the countrys entry into the World Trade Organization, or the WTO. Human resource services companies The principal regulation governing ownership in human resource services companies in China is
the Interim Regulations on the Administration of Sino-foreign Equity Joint Venture as Human
Resource Agencies (2003), jointly promulgated by the PRC Ministry of Personnel, the PRC Ministry of
Commerce and the PRC State Administration for Industry and Commerce. Under this regulation, the
percentage of foreign ownership in the equity interest of a foreign invested human resource
services company cannot be less than 25% or more than 49%. Internet content providers In the PRC, entities that coordinate with Internet service providers (such as
telecommunications companies) to effect the online placement of content provided by either
themselves or third parties are defined as Internet content providers and require a special
license. An entity may provide online services to customers, including selling recruitment
advertising and other online services, without being required to have an Internet content
provider license. However, the act of coordinating with the Internet service provider to effect
the placement of such content requires an Internet content provider license. The principal regulations governing foreign ownership in Internet content providers in China
include:  
    Administrative Rules for Foreign Investments in Telecommunications Enterprises (2001); and
    Foreign Investment Industry Guidance Catalogue (2004). Under these regulations, foreign investors, individually or in the aggregate, are prohibited
from owning more than 50% of a PRC entity that provides value-added telecommunications services,
which include the service of providing Internet content. Recent changes in regulation In accordance with its commitments made in connection with the PRCs entry into the WTO, the
PRC government has reduced the limitations on foreign investment in advertising businesses in
China. On March 2, 2004, the PRC government eliminated the requirement that advertising agencies be
controlled by PRC shareholders and increased the maximum foreign ownership percentage to 70%.
Beginning in December 2005, advertising agencies may be wholly owned by foreign entities. In
addition, foreign persons are not allowed to own more than 49% of the equity interest in an
enterprise conducting human resource services under a regulation enacted in November 2003, or more
than 50% of the equity interest in an Internet content provider under a regulation enacted in 2001. There are no laws or regulations setting forth any schedule for future relaxation of
limitations in the human resource and Internet content businesses. Jun He Law Offices, our PRC
counsel, has been informed by the WTO office of the PRC Ministry of Commerce in a consultation that
the limitations on foreign investment in these industries are expected to be reduced, but the WTO
office could not predict the pace and implementation schedule of these long-term policies, and we
cannot assure you when or if such changes may occur. General Regulation of Our Businesses Advertising The PRC State Administration for Industry and Commerce is responsible for regulating
advertising activities in the PRC. The principal regulations governing advertising (including
online advertising) in China include:  
    Advertising Law (1994); and
    Administration of Advertising Regulations (1987). Under these regulations, any entity providing advertising services must obtain an advertising
license from the PRC State Administration for Industry and Commerce or one of its local offices. 32




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Human resource Human resource services firms in China are mainly regulated by the PRC Ministry of Personnel.
The principal regulation applicable to human resource services firms is the Regulations on
Administration of Human Resource Markets (2001, as amended in 2005), jointly promulgated by the PRC
Ministry of Personnel and the PRC State Administration for Industry and Commerce. Under this
regulation, any entity providing human resource services in China must obtain a human resource
services license from the local Administration of Personnel at the provincial level. Each of these
Administrations may adopt rules, with some degrees of variation among provinces, to regulate human
resource services operations conducted within the province. Internet content services and online commerce The delivery of content on our website is subject to PRC laws and regulations applicable to
telecommunications and Internet service providers. We are also within the regulatory jurisdiction
of various governmental bodies, including the PRC Ministry of Information Industry and the PRC
State Administration for Industry and Commerce. The principal regulations applicable to
telecommunications and Internet service providers include:  
    Telecommunications Regulations (2000);
    The Administrative Measures for Telecommunications Business Operating Licenses (2001); and
    The Internet Information Services Administrative Measures (2000). Under these regulations, delivery of Internet content is classified as a value-added
telecommunications service, and a commercial operator of such services must obtain an Internet
content provider license from the appropriate telecommunications authorities. There are no PRC laws that have national applicability to online commerce relating to
advertising and human resource services. However, local authorities may impose requirements on
online business activities conducted within its jurisdiction, such as registration or filing
requirements. Regulations Relating to Our Intellectual Property Rights China has adopted comprehensive legislation governing intellectual property rights, including
trademarks, patents and copyrights. China has adhered to the main international conventions on
intellectual property rights and has become a member of the Agreement on Trade Related Aspects of
Intellectual Property Rights upon its accession to the WTO in December 2001. The PRC amended its Copyright Law in 2001 to widen the scope of works that are eligible for
copyright protection. The amended Copyright Law extends copyright protection to cover Internet
activities and products disseminated over the Internet. Copyrighted software is protected under the
Copyright Law and other regulations. In addition, there is a voluntary registration system
administered by the China Copyright Protection Center. Registered trademarks are protected under the Trademark Law adopted in 1982 and revised in
2001. Trademarks can be registered with the Trademark Office of the PRC State Administration for
Industry and Commerce for renewable ten-year periods. Trademark license agreements are required to
be filed with the Trademark Office of the PRC State Administration for Industry and Commerce for
the record. Domain name disputes are governed by the Measures on Domain Name Dispute Resolution
promulgated by the Chinese Internet Network Infrastructure Center, or CNNIC, on September 25, 2002,
under which CNNIC can authorize domain name dispute resolution institutions to decide disputes. Regulations Relating to Internet Privacy The Constitution of the PRC provides that PRC law protects the freedom and privacy of
communications of citizens and that infringement of such rights is not permitted. While PRC laws do
not prohibit Internet content providers from collecting personal information of their users, in
recent years, the relevant government authorities have enacted legislation on the use of the
Internet that recognizes the protection of personal information from unauthorized disclosure. Under
the Regulation on Internet Information Service, Internet information service providers are
prohibited from producing, copying, publishing or distributing information that is humiliating or
slanderous to others or that trespasses the lawful rights and interests of others. Depending on the
nature of their violation, Internet content providers that violate this provision may face criminal
charges or be sanctioned by security authorities. In addition, they may be ordered to temporarily
suspend their service, or their licenses may be revoked. While PRC laws do not prohibit Internet 33




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content providers from collecting personal information of their users, under the
Administration Regulation on the Internet BBS Service, Internet content providers that provide
electronic messaging services must keep users personal information confidential and must not
disclose such personal information to any third party without the consent of the users, unless the
law requires such disclosure. The regulations further authorize the relevant telecommunications
authorities to order Internet content providers to rectify an unauthorized disclosure. Internet
content providers could be subject to legal liability if the unauthorized disclosure causes damages
or losses to the users. To comply with these regulations, we provide subscribers to our website
with a range of confidentiality options. They may choose to authorize us to disclose their personal
information to third parties, or to instruct us to keep this information strictly confidential. Our
systems are designed to maintain information received from these subscribers in accordance with
their instructions. However, the PRC government retains the power and authority to order Internet content
providers to turn over personal information of Internet users if the users post any prohibited
content or engage in illegal activities on the Internet. Regulation of Foreign Currency Exchange and Dividend Distribution Foreign currency exchange The principal regulation governing foreign currency exchange in the PRC is the Foreign
Currency Administration Rules (1996), as amended. Under these rules, Renminbi is freely convertible
for payments of current account items, such as trade and service related foreign exchange
transactions and dividend payments, but not for expenses of capital, such as direct investment,
loan or investment in securities outside the PRC unless the prior approval of the State
Administration for Foreign Exchange of the PRC is obtained. Under the Foreign Currency Administration Rules, foreign-invested enterprises in the PRC may
purchase foreign exchange without the approval of the State Administration for Foreign Exchange of
the PRC for trade and service related foreign exchange transactions by providing commercial
documents evidencing these transactions. They may also retain foreign exchange (subject to a cap
approved by the State Administration for Foreign Exchange of the PRC) to satisfy foreign exchange
liabilities or to pay dividends. However, the relevant PRC government authorities, which have
significant administrative discretion in implementing the laws, may restrict or eliminate the
ability of foreign-invested enterprises to purchase and retain foreign currencies in the future. In
addition, foreign exchange transactions involving direct investment, loan and investment in
securities outside the PRC are subject to limitations and require approvals from the State
Administration for Foreign Exchange of the PRC. Dividend distribution The principal regulations governing distribution of dividends paid by wholly foreign owned
enterprises and Sino-foreign equity joint ventures include:  
    Wholly Foreign Owned Enterprise Law (1986), as amended;
    Wholly Foreign Owned Enterprise Law Implementing Rules (1990), as amended;
    Sino-foreign Equity Joint Venture Enterprise Law (1979), as amended; and
    Sino-foreign Equity Joint Venture Enterprise Law Implementing Rules (1983), as amended. Under these regulations, foreign-invested enterprises in the PRC may pay dividends only out of
their accumulated profits, if any, determined in accordance with PRC accounting standards and
regulations. In addition, foreign-invested enterprises in the PRC are required to set aside certain
amounts out of their accumulated profits each year, if any, to fund certain reserve funds. These
reserves are not distributable as cash dividends. C. Organizational Structure Prior to the formation of our company, due to PRC restrictions on the foreign ownership of
advertising businesses, our businesses were principally operated by two PRC entities, Beijing Run
An Information Consultancy Co., Ltd., or Run An, and Beijing Qian Cheng Si Jin Advertising Co.,
Ltd., or Qian Cheng. Since their formation in 1997 and 1999, respectively, both Run An and Qian
Cheng have been controlled and owned by Michael Lei Feng and Tao Wang, two PRC citizens who serve
as our executive officers. Run Ans original market research and insurance agency businesses,
unrelated to our current operations, were discontinued in 1999. Run An began providing executive
search services in 2000. Qian Cheng was established by Michael Lei Feng and Run An to provide
advertising services. 34




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In January 2000, Qianjin Network Information Technology (Shanghai) Co., Ltd., or Tech JV, was
formed as a joint venture between Qian Cheng and 51net.com Inc., or 51net, a British Virgin Islands
company established by Rick Yan and Norman Lui. Subsequently, Tech JV established a majority owned
subsidiary, Shanghai Qianjin Culture Communication Co., Ltd., or AdCo, with Qian Cheng as the sole
minority shareholder. AdCo in turn established several majority owned subsidiaries, with Qian Cheng
as the sole minority shareholder, which we refer to as the AdCo Subsidiaries. Prior to our May 2004
restructuring discussed below, 51net owned 99% of the equity interest in Tech JV. After Tech JV,
its branches, and AdCo and the AdCo Subsidiaries obtained the necessary business licenses, the
business and operations of Run An and Qian Cheng were transferred to Tech JV, its branches, AdCo
and the AdCo Subsidiaries over a period of time. This transfer was effected through the transfer of
customers, employees and operations to these entities and did not involve a formal sale of assets
or equity. Since 2002, substantially all of our business and operations have been conducted through
Tech JV and its branches and subsidiaries. On March 24, 2000, our company was incorporated as an exempted limited liability company in
the Cayman Islands by our founders, Rick Yan, Michael Lei Feng, Norman Lui and Kathleen Chien. An
exempted company under Cayman Islands law is a company that carries on its business mainly outside
the Cayman Islands and is exempt from certain requirements of the Companies Law of the Cayman
Islands. Subsequently, we acquired 51net and became the holding company of our corporate group. We
also formed a wholly owned subsidiary in the Cayman Islands, 51net Beijing, and a wholly owned
subsidiary in the PRC, Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd., or
WFOE, to hold some of our intellectual property rights and generally facilitate our operations
through network and software related technical support services. 51net Beijing holds all of the
equity interest in WFOE. Our relationships with Run An and Qian Cheng, our affiliated entities, have been governed by a
series of agreements. As a result of these agreements, under which we have borne all of the
economic risks and received all of the economic rewards in these affiliated entities, the
historical financial results of these entities have been consolidated in our financial statements
as variable interest entities under FIN 46. Each of the material entities in our group, including our material affiliated entities that we
use to operate our businesses and in which we hold no equity
interest, is described below under 
Description of the Material Group Entities. Our May 2004 Restructuring and Arrangements with Affiliated Entities The PRC government regulates foreign ownership in entities that provide advertising and human
resource related services. Prior to March 2004, PRC laws and regulations prohibited foreign persons
from owning a controlling interest in advertising entities. This foreign ownership limitation has
subsequently been relaxed to permit foreign ownership of up to 70% of a PRC advertising entity. In
addition, until November 2003, there were no PRC laws or regulations explicitly prohibiting or
limiting foreign ownership in entities providing human resource related services. Since November
2003, foreign ownership in entities providing human resource related services has been limited to
49%. Tech JV obtained an online advertising license in May 2000 and a license to conduct human
resource related services in September 2002. In addition, AdCo, an 80% owned subsidiary of Tech JV,
obtained an advertising license in June 2001 and various AdCo branches and subsidiaries received
additional advertising licenses as we expanded into new cities. Tech JV, AdCo and the AdCo
Subsidiaries obtained these licenses in accordance with what we believe to be prescribed procedures
under then applicable PRC regulations. Over a period of time, beginning when Tech JV, AdCo and the
AdCo Subsidiaries acquired these licenses, we transferred the business and operations conducted by
our affiliated entities to Tech JV, AdCo and the AdCo Subsidiaries. From 2002, Tech JV, AdCo and
the AdCo Subsidiaries have conducted substantially all of our advertising and human resource
related businesses. In May 2004, we engaged in a restructuring which, among other things, reduced our effective
interest in Tech JV to 69.7%. In addition, Michael Lei Feng and Tao Wang formed Shanghai Run An
Lian Information Consultancy Co., Ltd., or RAL, an affiliated entity in which we hold no equity
interest. As part of our restructuring, RAL entered into a series of agreements with us that permit
us to consolidate all of its financial results under FIN 46. As a result, we consolidate RAL and
continue to consolidate Qian Cheng and Run An under our new structure. Our services are currently provided through the following group entities:  
    online recruitment services are provided by Tech JV, which does not act as
an Internet content provider;
    print advertising services are provided by AdCo and the AdCo Subsidiaries,
which are all direct and indirect majority owned PRC subsidiaries of Tech JV; 35




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
    human resource related services are provided by RAL, which holds a license to provide
human resource related services; and
    Internet content provider services are provided by RAL through a contractual
arrangement with Tech JV; RAL holds a license to act as an Internet content provider and
operates our www.51job.comwebsite. For a description of the distinction between an entity that provides online services and an
Internet content provider, see Item 4.  Information on the Company  Business Overview -
Regulation  Limitations on Foreign Ownership of Our Businesses  Internet content providers. We no longer provide services together with Run An or Qian Cheng. Tech JV, AdCo and the AdCo Subsidiaries recognize substantially all of our revenues and
receive substantially all of the cash payments from our clients. Under the terms of our contractual
arrangements with Qian Cheng, WFOE receives all of the economic rewards and bears all of the
economic risks of Qian Chengs minority interest in Tech JV, AdCo and the AdCo Subsidiaries. We have been advised by Jun He Law Offices, our PRC counsel, that the foreign ownership
percentage of Tech JV, AdCo and the AdCo Subsidiaries prior to our restructuring was above the
maximum foreign ownership permitted for entities conducting advertising and human resource
operations. For a description of the risks associated with our past ownership structure, please see
Item 3.  Key Information  Risk Factors  Risks Related to Our Corporate Structure  If the PRC
authorities determine that our past ownership structure was inconsistent with the requirements for
operating certain of our businesses, we could be subject to sanctions. In addition, there remains uncertainty regarding whether foreign owned PRC entities, such as
AdCo, are required to obtain special governmental approval in order to establish subsidiaries in
the PRC or otherwise invest in PRC entities. Following the formation of the AdCo Subsidiaries, in
connection with our restructuring we made inquiries with relevant PRC governmental authorities as
to whether AdCo was required to obtain such approval before establishing the AdCo Subsidiaries. We
have been unable to obtain any governmental ruling or advice on this matter. As a result, it is
uncertain whether special governmental approval, which we did not obtain, was necessary for the
establishment by AdCo of the AdCo Subsidiaries. We intend to continue to evaluate from time to time the PRC regulatory environment with
respect to the foreign ownership of, and foreign participation in, advertising businesses, human
resources related services and Internet content provider services, and plan to continue to
streamline our ownership structure and operations as and when permitted by PRC laws and
regulations. 36




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Group Ownership Structure The chart below sets forth our current ownership structure.(1) (FLOW CHART)   (1)
    
    Does not include 51net HR, a dormant entity incorporated in the Cayman Islands and wholly
owned by 51job, Inc., Wang Jin Information Technology (Shanghai) Co., Ltd., a wholly owned
subsidiary of 51net established in the PRC with no current operations, or Shanghai Jin Lian
Advertising Co., Ltd., a PRC company jointly owned by Tech JV and AdCo with no current
operations.(2)
    
    Includes the subsidiaries of AdCo that conduct advertising businesses and Shanghai Cheng An
Human Resources Co., Ltd., which provides outsourcing services, and Shanghai Wang Cai Trading
Co., Ltd., which provided stationery and office supplies to our business customers until
November 2004 and which does not currently conduct any business.(3)
    
    Excludes Wuhan AdCo, which is set out separately in the chart. Our subsidiary, 51net, directly holds 51% of the outstanding shares of Tech JV, Qian
Cheng directly holds 1% of the outstanding shares of Tech JV, and our AdCo Subsidiary located in
the city of Wuhan, Wuhan Mei Hao Qian Cheng Advertising Co., Ltd., or Wuhan AdCo, directly holds
the remaining 48% of the outstanding shares of Tech JV. As a result of 51nets indirect majority
ownership of Wuhan AdCo and Qian Chengs direct minority ownership of Wuhan AdCo, 51net is deemed
to effectively hold 69.7% of the equity interest in Tech JV and Qian Cheng is deemed to effectively
hold 30.3% of the equity interest in Tech JV. Qian Cheng, Run An and RAL were each established by Michael Lei Feng and Tao Wang, each an
executive officer of our company and a PRC citizen. Qian Cheng is 80% owned by Michael Lei Feng and
20% owned by Run An. Run An and RAL are each 80% owned by Michael Lei Feng and 20% owned by Tao
Wang. As a result of their ownership interest in Run An, Michael Lei Feng and Tao Wang effectively
holds 96% and 4%, respectively, of the equity interest in Qian Cheng. 37




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Description of the Material Group Entities 51net 51net is an intermediate-level holding company that is the registered owner of some of our
trademarks and our domain name and holds direct and indirect equity interests in several of our PRC
subsidiaries. Our wholly owned subsidiary 51net is an international business company incorporated
in the British Virgin Islands. Specifically, 51net owns the
trademarks  GRAPHIC51job.com
and  GRAPHIC under certain categories specified by relevant PRC trademark regulations, and the
domain name www.51job.com. All of these trademarks have been registered with the Trademark Office
of the PRC State Administration for Industry and Commerce and are protected under the PRC Trademark
Law adopted in 1982 and revised in 2001. For a description of PRC regulations relating to
intellectual property rights, see Item 4. 
Information on the Company  Business Overview 
Regulation  Regulations Relating to Our Intellectual Property Rights. Tech JV We provide online recruitment services through Tech JV. Tech JV was initially established as
an equity joint venture between 51net and Qian Cheng. Immediately before our May 2004
restructuring, 51net held 99% of the equity interest in Tech JV and Qian Cheng held the remaining
1%. As part of our restructuring, 51net transferred 48% of its equity interest in Tech JV to Wuhan
AdCo. Since 51net indirectly holds a majority equity interest in Wuhan AdCo, and Qian Cheng
directly and indirectly holds a minority interest in Wuhan AdCo, 51net holds 69.7% of the effective
equity interest and Qian Cheng holds 30.3% of the effective equity interest in Tech JV. Because
51net is a British Virgin Islands company, Tech JV is deemed a foreign invested enterprise and its
business activities are subject to the PRC regulatory limitations on foreign ownership as discussed
in Item 4.  Information on the Company  Business Overview  Regulation  Limitations on Foreign
Ownership of Our Businesses. Tech JV has obtained a permit to conduct online advertising from the
PRC State Administration for Industry and Commerce. The scope of its business license also includes
software development, multimedia and network system design and information technology. Qian Cheng Qian Cheng is our joint venture partner in Tech JV and holds a 30.3% effective equity interest
in Tech JV. Qian Cheng is an affiliated entity in which we hold no equity interest. Qian Cheng was
established by, and is wholly owned directly and indirectly by, two of our executive officers,
Michael Lei Feng and Tao Wang, both of whom are PRC citizens. Qian Cheng holds a license issued by
the Beijing Municipal Administration for Industry and Commerce to provide advertising services,
including designing, producing and publishing advertisements for Chinese and multinational
companies in China and contracting for advertising projects. RAL We provide human resource related and Internet content provider services through RAL. RAL
operates our www.51job.comwebsite. RAL is a PRC limited liability company and is an affiliated
entity in which we hold no equity interest. RAL was established by, and since its inception has
been wholly owned by, Michael Lei Feng and Tao Wang. RAL holds a permit issued by the Shanghai
Bureau of Personnel, which allows it to provide certain human resource related services. RAL has
also obtained a permit from the Shanghai Municipal Telecommunications Bureau, which allows it to
provide Internet content provider services applicable to our businesses. AdCo and the AdCo Subsidiaries We provide print advertising services through Shanghai Qianjin Culture Communication Co.,
Ltd., or AdCo, and AdCos thirteen branch offices and seven majority owned subsidiaries, or the
AdCo Subsidiaries, located in different cities and provinces in China. AdCo is a PRC equity joint
venture company. Tech JV and Qian Cheng own 80% and 20%, respectively, of the equity interest in
AdCo. AdCo and the AdCo Subsidiaries have obtained permits from the local Administrations for
Industry and Commerce in the cities where they operate, which allow them to conduct advertising
business, including the designing and production of advertisements and the contracting of domestic
advertising projects. WFOE We provide advertising related technical and consulting services to Qian Cheng and software
and web related technical and consulting services to RAL through WFOE, our wholly owned PRC
subsidiary. WFOE is registered in the 38




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PRC with the relevant regulatory authorities as a wholly foreign owned enterprise. WFOE owns
certain of our trademarks and registered copyrights and its principal business is network and
software related technical support services. Contractual Arrangements Among Our Group Entities The relationships and economic arrangements among our group entities are governed by a series
of agreements. As part of our May 2004 restructuring, we amended or terminated certain existing
agreements and entered into certain additional agreements. The material agreements which currently
govern the relationships and economic arrangements among our group entities are illustrated in the
following chart and described in greater detail below. (FLOW CHART) Contractual arrangements with RAL RAL technical and consulting service agreement. The technical and consulting service agreement
between RAL and WFOE provides that WFOE has the exclusive right to provide software and web related
technical and consulting services to RAL. RAL will pay service fees to WFOE based on the extent and
nature of the services provided by WFOE, as set forth in invoices issued by WFOE to RAL from time
to time. The agreement has a term of ten years and may be extended with the consent of the parties.
This agreement is not subject to early termination, other than by WFOE solely upon a default by
RAL. RAL has no early termination rights with respect to this agreement. RAL equity pledge agreement.As security for RALs obligations under the technical and
consulting service agreement, the shareholders of RAL have pledged all of their equity interest in
RAL to WFOE under an equity pledge agreement. Upon the occurrence of certain defaults by RAL as
defined in the RAL equity pledge agreement, including any default by RAL in respect of any
provisions of the RAL technical and consulting service agreement, WFOE, as pledgee, will be
entitled to certain rights, including the right to sell the pledged equity interest. The
shareholders of RAL have agreed that they will not dispose of the pledged equity interest or take
any actions that will prejudice WFOEs interest under the RAL equity pledge agreement. The pledge
cannot be released until the discharge of all of RALs obligations under the RAL technical and
consulting service agreement. The parties have further agreed that WFOE has the right to approve
the appointment of directors and to recommend candidates to the board for positions of the general
manager and senior executives of RAL. The board may only choose from the candidates so recommended
by WFOE. In addition, during the ten-year term of the agreement, WFOE has the option to purchase
the equity interest in RAL to the maximum extent permitted under PRC laws. Upon the expiration of
the term, if and to the extent the option has not been exercised, WFOE is obligated to purchase the
equity interest in RAL to the extent permitted under PRC laws. In the case of an option held by a
foreign entity, PRC law requires that the exercise price of the option be determined at the time of
exercise by reference to the appraised value of the underlying equity interest. The exercise price
determined by the parties may not be significantly lower than this appraised value and must also be
approved by 39




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relevant PRC regulatory authorities. To comply with these regulations, the parties to the RAL
equity pledge agreement have agreed that the exercise price of the equity interest in RAL shall be
the lowest price permitted by PRC law. Tech JV and RAL cooperation agreement.Tech JV and RAL have entered into a cooperation
agreement under which RAL agrees to provide human resource related services to Tech JVs customers
and post human resource related information on its website www.51job.com, and Tech JV agrees to pay
RAL an amount equal to the direct operating costs incurred by RAL, plus a 5% margin, subject to a
total payment cap of RMB300,000 per quarter. In addition, Tech JV agrees to provide technical
support to RAL in connection with its provision of human resource related services and the
development, construction and maintenance of RALs website. The cooperation agreement has a term of
ten years and may be extended with the consent of the parties. Domain name license agreement.51net has entered into a domain name license agreement with RAL
under which 51net has granted to RAL the right to use the www.51job.comdomain name in the PRC in
connection with RALs operation of its website. RAL is not permitted to assign its right under this
agreement to any third party. The license fee to be paid under the domain name license agreement
will be agreed to by both parties. The domain name license agreement has a term of two years and is
renewable upon the written consent of 51net. Contractual arrangements with Qian Cheng Qian Cheng technical and consulting service agreement.WFOE and Qian Cheng have entered into a
technical and consulting services agreement under which WFOE has the exclusive right to provide
advertising related technical and consulting services to Qian Cheng. Qian Cheng will pay service
fees to WFOE based on the extent and nature of the services provided by WFOE, as set forth in
invoices issued by WFOE to Qian Cheng from time to time. The Qian Cheng technical and consulting
service agreement has a term of ten years and may be extended with the consent of the parties. This
agreement is not subject to early termination, other than by WFOE solely upon a default by Qian
Cheng. Qian Cheng has no early termination rights with respect to this agreement. Qian Cheng equity pledge agreement.As security for Qian Chengs obligations under the
technical and consulting service agreement, the shareholders of Qian Cheng have pledged all of
their equity interest in Qian Cheng to WFOE under an equity pledge agreement. Upon the occurrence
of certain defaults by Qian Cheng as defined in the Qian Cheng equity pledge agreement, including
any default by Qian Cheng in respect of any provisions of the Qian Cheng technical and consulting
service agreement, WFOE, as pledgee, will be entitled to certain rights, including the right to
sell the pledged equity interest. The shareholders of Qian Cheng have agreed that they will not
dispose of the pledged equity interest or take any actions that will prejudice WFOEs interest
under the Qian Cheng equity pledge agreement. The pledge cannot be released until the discharge of
all of Qian Chengs obligations under the Qian Cheng technical and consulting service agreement.
The parties have further agreed that WFOE has the right to approve the appointment of directors and
to recommend candidates to the board for positions of the general manager and senior executives of
Qian Cheng. The board may only choose from the candidates so recommended by WFOE. In addition,
during the ten-year term of the agreement, WFOE has the option to purchase the equity interest in
Qian Cheng to the maximum extent permitted under PRC laws. Upon the expiration of the term, if and
to the extent the option has not been exercised, WFOE is obligated to purchase the equity interest
in Qian Cheng to the extent permitted under PRC laws. In all cases, the purchase price shall be the
lowest price permitted under PRC laws. Call option agreement.51net has entered into a call option agreement with Qian Cheng dated as
of August 1, 2002, and supplemented and amended as of May 3, 2004, under which 51net or its
designee is granted an irrevocable option to purchase all of Qian Chengs equity interest in Tech
JV and AdCo for RMB1.2 million or, if such purchase price is not permissible under the applicable
PRC laws, the lowest price permitted under then applicable PRC laws. In addition, Qian Cheng
granted 51net an irrevocable option to purchase any and all of its equity interests in the AdCo
Subsidiaries, including, without limitation, Wuhan AdCo, at the lowest price permitted under PRC
laws. The call option agreement has a term of ten years, which may be extended upon written consent
of the parties. Each of the above agreements, except the call option agreement, is dated as of May 3, 2004. In the opinion of Jun He Law Offices, our PRC legal counsel:  
    our current ownership structure is in compliance with existing PRC laws and
regulations;
    the agreements among our subsidiaries, affiliated entities and their
respective shareholders are valid and binding, and are enforceable under, and will not
result in any violation of, existing PRC laws or regulations; and 40




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
    our current business operations as described in this annual report are not in
violation of existing PRC laws, rules and regulations. There are, however, substantial uncertainties regarding the interpretation and application of
PRC laws and regulations, including but not limited to the laws and regulations governing our
business or the enforcement and performance of our contractual arrangements in the event of the
imposition of statutory liens, death, bankruptcy and criminal proceedings. Accordingly, we cannot
assure you that PRC regulatory authorities will not take a view contrary to the opinion of our PRC
legal counsel. See Item 3.  Key Information  Risk Factors  Risks Related to Our Corporate
Structure  If the PRC authorities determine that our past ownership structure was inconsistent
with the requirements for operating certain of our businesses, we could be subject to sanctions
and   Risks Related to the Peoples Republic of China  The PRC legal system has inherent
uncertainties that could materially and adversely affect us. D. Property, Plants and Equipment Our executive offices as well as our principal customer service, sales, marketing and
development facilities are currently located at Wen Xin Plaza, 755 Wei Hai Road, Shanghai 200041,
Peoples Republic of China. We also lease space for our network of sales offices in Beijing,
Changchun, Changsha, Chengdu, Chongqing, Dalian, Dongguan, Guangzhou, Hangzhou, Harbin, Hefei,
Jinan, Kunming, Nanjing, Ningbo, Qingdao, Shanghai, Shenyang, Shenzhen, Wuhan, Xian and Hong Kong.
As of the date of this annual report, we have leases for office space totaling approximately 16,680
square meters. We believe that we will be able to obtain adequate facilities, principally through
the leasing of appropriate properties, to accommodate our future expansion plans. 
 ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS The following discussion of our financial condition and results of operations is based upon
and should be read in conjunction with our consolidated financial statements and their related
notes included elsewhere in this annual report on Form 20-F. A. Overview We believe that we are a leading provider of integrated human resource services in China, with
a strong focus on print and online recruitment services. We also provide executive search services
and a number of other human resource related services. We have been profitable since 2002 on a
full-year basis. Our results have been primarily affected by a substantial increase in revenues
from our recruitment related businesses. This increase in revenues reflects greater penetration in
our existing markets as well as expansion into new markets across China. In addition, we have
experienced a significant increase in net income. This increase reflects both our revenue growth as
well as the reduction of our cost of services and operating expenses as a percentage of net
revenues resulting from improved economies of scale and operational efficiencies. Revenues In 2004, our total revenues were RMB479.9 million (US$58.0 million), a 63.6% increase from
RMB293.3 million in 2003. We generate a substantial majority of our revenues from our Career Post
Weeklyand www.51job.comrecruitment services. We derive substantially all of our revenues from
employers. Our revenues from our recruitment advertising services have been characterized by
substantial growth in 2002, 2003 and 2004 and principally reflected the expansion of these
businesses in existing cities as well as our entry into new cities. We believe that our revenue
growth will continue to be driven by broad macroeconomic factors, such as economic growth and
market liberalization, the growing number of companies and significant growth in job openings,
which we believe should lead to increased use of recruitment advertising and other human resource
services by employers in China. In addition, we believe that an increasingly skilled, educated and
urbanized workforce in China drives the demand for and usage of our services. 41




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The following table sets forth the revenues from our principal lines of business as a
percentage of our total revenues for the periods indicated. For the year ended December 31,2002
    
    
    2003
    
    
    2004Revenues:Print advertising
    
    
    70.7
    %
    
    
    62.3
    %
    
    
    62.7
    %Online recruitment services
    
    
    17.5
    
    
    
    26.2
    
    
    
    23.2Executive search
    
    
    5.9
    
    
    
    5.4
    
    
    
    5.2Other human resource related services
    
    
    5.9
    
    
    
    6.1
    
    
    
    8.9Total revenues
    
    
    100.0
    %
    
    
    100.0
    %
    
    
    100.0
    %
 The following table sets forth our revenue growth rates by business line for the periods
indicated. 2002
    
    
    2003
    
    
    2004compared to
    
    
    compared to
    
    
    compared to2001
    
    
    2002
    
    
    2003Print advertising
    
    
    28.6
    %
    
    
    56.1
    %
    
    
    64.6
    %Online recruitment services
    
    
    28.1
    
    
    
    165.9
    
    
    
    44.9Executive search
    
    
    6.6
    
    
    
    61.9
    
    
    
    58.2Other human resource related services
    
    
    86.5
    
    
    
    82.1
    
    
    
    137.9Total revenues
    
    
    29.4
    %
    
    
    77.2
    %
    
    
    63.6
    %
 Recruitment related revenues We receive recruitment related revenues from our Career Post Weeklyprint advertising
business, our www.51job.comonline recruitment services and our eSearchexecutive search services.
We believe that our recruitment related services are characterized by significant potential
economies of scale and therefore provide the greatest opportunity for us to increase our revenues
and profit margins. As a result, we expect that we will continue to focus the substantial majority
of our resources on developing and expanding these businesses, and we expect that we will continue
to earn the substantial majority of our revenues and profits from our recruitment services for the
foreseeable future. Print advertising revenues.We generate our print advertising revenues in the form of fees
that we charge employers for placing recruitment and related advertisements in editions of Career
Post Weeklyacross our markets in China. We do not receive revenues from the sale of Career Post
Weekly. Our print advertising contracts with employers are for single or multiple advertisements in
one or more markets and are generally short-term in nature. The advertising fees that we charge
depend on a variety of factors including the size, placement, format and use of color and graphics
in the advertisement, the length of time the advertisement is to appear and the market in which the
advertisement is placed. As we grow in our existing markets and expand into new cities, we increase
our client base and the number of print advertising pages. Our print advertising revenues are
primarily affected by the number of print advertising pages and the fees that we charge. We expect that future expansion of this business will be largely driven by increases in the
overall number of our print advertising pages rather than increases in average revenue per page.
The prices we charge for our print advertising vary considerably between individual markets due to
local competitive and other conditions. Historically, the print advertising businesses in our
individual markets have not been characterized by significant price competition. Our overall
average revenues per page are affected to some extent by differences in relative growth rates in
individual markets, with growth in higher priced markets tending to increase our overall average
revenues per page and growth in lower priced markets tending to reduce the overall average. We calculate the number of our print advertising pages by physically counting the number of
paid advertising pages in each of our editions of Career Post Weekly. In calculating the number of
paid advertising pages, we make adjustments to take into account differing page sizes and pages
with mixed advertising and non-advertising content. This is a manual process that is subject to
error, including errors in judgment as to the appropriate adjustments to be made. We cannot assure
you that our methodology, page counting, calculations and analyses are accurate, or that they yield
results that are comparable between periods or give a correct approximation of the actual revenues
we generate per page. 42




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As our customers usually place orders for print advertisements on a week-to-week basis, our
print advertising business is subject to weekly fluctuations. We do not recognize advertising
revenue until an advertisement is actually printed in Career Post Weekly. As a result, delays or
cancellations by advertisers hamper our ability to predict revenue for future periods and makes it
difficult for us to accurately forecast revenues with any degree of certainty. See Item 3.  Key
Information  Risk Factors  Risks Related to Our Business  Our recruitment advertising business
is subject to weekly fluctuations which hamper our ability to predict when revenue will ultimately
be recognized, if at all. We generally require that all advertising fees be paid in advance of posting an advertisement,
although we may offer credit terms to select clients on a case by case basis. Online recruitment services revenues.Our online recruitment services consist of our
www.51job.comwebsite and our eHireweb-based online resumé and recruitment management platform. We
generate online recruitment services revenues in the form of fees that we charge employers for
placing recruitment and related advertisements on www.51job.comas well as fees from employers for
access to eHire. We do not charge job seekers for using www.51job.com. We also generate online
revenues for website design and hosting services that we provide to businesses that wish to create
their own dedicated recruitment website. We generate our online revenues in the form of recruitment
advertising fees and fees from our other online recruitment services. We believe the increase in the use of our online recruitment services reflects increased
acceptance of online advertising as a recruitment medium in China, and is also affected by the
extent to which the recruitment advertising market in China develops and our effectiveness in
penetrating this market. In addition, we believe that, by offering online advertising in connection
with our print advertising service, we are able to attract print advertising customers to our
online recruitment services, as well as new customers seeking the broader coverage offered by our
integration of these two channels. The principal factors affecting our online recruitment services revenues are the number of
unique employers and average revenue per unique employer. We seek to increase our online
recruitment services revenues principally through growth in the number of unique employers using
our online services. Because new customers tend to use basic, lower priced online recruitment
services, significant increases in customers result in higher aggregate online recruitment services
revenues but tend to reduce average revenue per unique employer. In addition, we may choose to
offer introductory or promotional packages at reduced prices from time to time which will reduce
average revenue per unique employer. Our ability to offset reductions in average revenue per unique
employer resulting from customer growth and promotional packages depends on the extent to which we
can retain customers and migrate them over time to higher-priced products. Our ability to retain
customers and migrate them to higher priced products may be adversely affected by, among other
things, difficulties we may encounter in developing or launching higher priced services as well as
offerings of similar services by competitors. We define a unique employer as a customer that purchases our online recruitment services
during a specified period. We make adjustments for multiple purchases by the same customer within a
city to avoid double counting. Each employer is assigned a unique identification number in our
management information system. Affiliates and branches of a given employer may, under certain
circumstances, be counted as separate unique employers. Our calculation of the number of unique
employers is subject to misidentification and other forms of error, including errors in judgment as
to appropriate adjustments to be made to the data. We cannot assure you that our methodology,
employer identification, calculations and analyses are accurate, or that they yield results that
are comparable between periods or give a correct approximation of actual numbers of customers. As with Career Post Weekly, we generally require that all advertising fees be paid in advance
of posting an advertisement on our website, although we may offer credit terms to select clients on
a case-by-case basis. Executive search revenues.We generate our eSearchexecutive search revenues in the form of
search fees and commissions paid by employers. We generally charge a total assignment fee of
between 30% and 35% of the candidates annual compensation, partially in the form of a minimum
upfront retainer. While we believe that we have been able to develop this business through
effective sales and marketing efforts, our ability to expand this business will depend, to a
significant extent, on an increase in the acceptance of executive search by employers in China as
an effective recruitment tool. We intend to continue to develop this business, but we do not expect
that this business will contribute significantly to our revenues in the foreseeable future.
Consequently, as our recruitment advertising businesses expand, executive search service revenues
may continue to decline as a percentage of our overall revenues. 43




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Other human resource related revenues We generate revenues from our other human resource related services in the form of attendance
fees from our training services, and revenues from providing our salary survey studies, our eHR
software product, our business processing outsourcing services and our personnel assessment
services. We have developed, and will continue to develop, additional human resource related
services and products. While these businesses currently represent a relatively small component of
our total revenues, we believe that, by providing these products and services, we can provide a
one-stop human resource package to our clients. We believe that this should contribute to the
growth of our higher revenue recruitment products as well as allow us to successfully develop
additional human resource related products and services. Our ability to generate revenues from other human resource related services depends on our
ability to successfully develop and introduce new types of products and services for Chinas
developing human resource services market. We believe the increase in other human resource related
revenues has been driven by growing customer acceptance and adoption of these products and
services. In addition, we believe that the development of this segment has been aided by our
expanded rollout of other human resource related services to new customers and geographies. As this
industry is still emerging and as many of our services are currently under development, we are
unable to determine the extent to which these businesses will contribute to our revenues in the
future. In November 2004, we discontinued the sale of stationery and office supplies to our business
customers. Net revenues and business tax Our net revenues reflect business taxes and related surcharges which are levied on our total
revenues. We are subject to a PRC business tax at a rate of 5% on our revenues, after certain
deductible expenses, generated from services provided in China. We deduct these amounts from our
revenues to arrive at our net revenues. A portion of the business taxes that we had previously paid
was refunded in 2002, 2003 and 2004 as a result of local government financial incentives. These
refunds are not material and are recognized as other income in our statement of operations. Costs We operate and manage our various businesses as a single segment. We do not account for our
results of operations on a geographical or other basis, and we are unable to allocate costs among
our various businesses. The following table sets forth our cost of services and total operating expenses as a
percentage of our net revenues for the periods indicated. For the year ended December 31,2002
    
    
    2003
    
    
    2004Cost of services
    
    
    (58.4
    %)
    
    
    (54.1
    %)
    
    
    (49.2
    %)Total operating expenses
    
    
    (40.2
    %)
    
    
    (33.9
    %)
    
    
    (30.9
    %)
 We believe that our cost of services and operating expenses have declined as a percentage of
our net revenues from 2002 to 2004 as a result of our ability to achieve significant economies of
scale and operating efficiencies with respect to our recruitment related services. We believe that
the expansion of our operations and infrastructure has enabled us to attract repeat business and
has created opportunities to cross-sell services to customers across various markets. As a result,
we have been able to achieve economies of scale as we have realized a higher level of revenues
relative to our sales and marketing and other customer acquisition costs. In addition, while our
online recruitment services contribute substantially to our total revenues, the growth of these
operations requires limited additional fixed costs and allows us to further improve our overall
efficiency. We believe that we realize higher profit margins with respect to our online recruitment
services than our other recruitment related businesses as a result of the lower costs associated
with our operation of our online services. We believe that we have also been able to improve
operating efficiencies primarily by increasing the productivity of our infrastructure and staff. We
remain focused on identifying and exploiting economies of scale and operating efficiencies in our
businesses, and believe that our cost of services and total operating expenses should continue to
decline as a percentage of our net revenues as a result of these factors. However, our continuing
ability to achieve economies of scale and operating efficiencies is subject to significant
uncertainties. Consequently, we cannot assure you that these costs and expenses will continue to
decline as a percentage of our net revenues. 44




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Cost of services Our cost of services primarily consists of printing related expenses, employee compensation
and depreciation. Printing related costs, which primarily consist of printing, publishing and
distribution expenses that we pay to our newspaper contractors, constitute the majority of our cost
of services. Our printing related costs have tended not to increase or decrease to the same extent
as the increases or decreases in our print advertising revenues. As a result, we have been able to
expand our print advertising businesses while incurring lower printing related costs relative to
our print advertising revenues. We continuously seek to lower our total printing related costs. In
addition, to a significant extent, we have been able to use our existing infrastructure to expand
our online recruitment services, which has allowed us to lower our cost of providing these services
relative to the corresponding revenues that we receive. As a result, we have been able to realize
increased economies of scale and operating efficiencies in both of these businesses. The majority
of our employee, depreciation and other costs of services are largely shared across our various
business lines. Operating expenses Our operating expenses consist of sales and marketing expenses, general and administrative
expenses, and share-based compensation. The following table sets forth our operating expenses as a percentage of our net revenues for
the periods indicated. For the year ended December 31,2002
    
    
    2003
    
    
    2004Operating expenses:Sales and marketing
    
    
    (15.4
    %)
    
    
    (13.8
    %)
    
    
    (14.7
    %)General and administrative
    
    
    (19.2
    )
    
    
    (13.6
    )
    
    
    (12.1
    )Share-based compensation  share options
    
    
    
    
    
    
    (4.8
    )
    
    
    (4.1
    )Share-based compensation  founder shares
    
    
    (5.6
    )
    
    
    (1.7
    )
    
    
    Total operating expenses
    
    
    (40.2
    %)
    
    
    (33.9
    %)
    
    
    (30.9
    %)
 Our sales and marketing expenses consist primarily of employee compensation for our sales and
marketing personnel, advertising and promotion expenses, and expenses for our management and staff
related to our expansion into new markets as well as our general operation. We use various sales
and marketing strategies across the cities in which we operate based on our determination of the
most effective means to promote our brands. We receive marketing support for Career Post Weekly
from many of our newspaper contractors. However, since we record all costs associated with our
relationships with our newspaper contractors under cost of services, our sales and marketing
expenses do not reflect costs incurred in connection with this marketing support. Our general and administrative expenses consist primarily of rent and property management
fees, employee compensation, administrative office expenses and depreciation. General and
administrative expenses increased in 2003 and 2004 due to our expansion into new markets, the
introduction of new services and the overall expansion of our businesses. However, as a percentage
of net revenues, these expenses decreased as we generated internal operating efficiencies and
economies of scale. We expect that our overall general and administrative expenses may increase due
to the various additional legal, accounting and other requirements applicable to a public company
listed in the United States. In addition, we expect to incur significant legal expenses in
defending the recent class action lawsuits filed against us. See
Item 8.  Financial Information 
Consolidated Statements and Other Financial Information  Legal Proceedings. However, as we expand
our businesses and improve our operating and management efficiencies, we intend to continue to
lower our general and administrative expenses as a percentage of net revenues. Income Taxation Because we and our affiliated entities are incorporated in different jurisdictions, we file
separate income tax returns. Under the current laws of the Cayman Islands, we are not subject to tax on income or capital
gain. In addition, upon payments of dividends by us to our shareholders, no Cayman Islands
withholding tax will be imposed. Under the current laws of the British Virgin Islands, we are exempt from income tax on foreign
derived income. In addition, there are no withholding taxes in the British Virgin Islands. 45




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In accordance with Income Tax Law of China
for Enterprises with Foreign Investment and Foreign Enterprises, foreign-invested enterprises that
are incorporated in China are generally subject to enterprise income tax, or EIT, at a rate of 33%.
As opposed to our 5% business tax which is based on our total revenues and which is discussed above
in  Revenues  Net revenues and business tax, EIT is a separate tax based on our taxable income.
Newly organized PRC entities conducting advertising businesses are entitled to elect a tax
exemption for their first two years of operation in lieu of carrying forward tax losses accumulated
in those years. Entities making such an election may carry forward tax losses incurred after the
expiration of this two-year period. A number of our AdCo Subsidiaries have elected to receive the
two-year tax exemption treatment. Certain of these exemptions expired in 2004 and others will
expire in 2005 and 2006. Upon the expiration of their tax exemptions, these AdCo Subsidiaries will
be taxed at the statutory tax rate, currently 33%. As of the end of 2004, the tax exemptions with
respect to a substantial majority of our AdCo Subsidiaries had expired. These expirations caused
our effective tax rate to increase significantly. To the extent we are unable to offset the
expiration of these tax exemptions with new tax exemptions, tax incentives or other tax benefits,
the expiration of these tax exemptions and the expiration of our remaining tax exemptions will
cause our effective tax rate to increase. In addition, so long as we continue to recognize
share-based compensation expense in future periods, our effective tax rate will exceed the
statutory tax rate as a result of such expense, since share-based compensation is not deductible
for PRC tax purposes. The amount of income tax payable by our PRC subsidiaries in the future will
depend on various factors, including, among other things, the results of operations and taxable
income of, and the statutory tax rate applicable to, each of the subsidiaries, and our effective
tax rate depends in part on the extent of each of our subsidiaries relative contribution to our
consolidated taxable income. As our business expands, we may establish new entities from time to
time which, depending on applicable law, may be entitled to certain tax incentives, including tax
exemptions. We intend to continue to explore opportunities to take advantage of available tax
incentives. In addition, some of our PRC subsidiaries and affiliated entities have accumulated tax
loss carryforwards that have not previously been recognized as deferred tax assets because there
was significant uncertainty as to whether we would be able to realize the benefit from those loss
carryforwards. To the extent permitted by PRC tax rules, we may undertake further reorganizations
or transactions among our subsidiaries and affiliated entities or with third parties to utilize
some or all of these tax loss carryforwards before they expire, or qualify for additional tax
benefits. Our foreign-invested Chinese subsidiary, Tech JV, has been granted a preferential 30% EIT rate
with no expiration date. We do not expect the corporate restructuring we completed in May 2004 to affect our future
effective tax rates. Critical Accounting Policies We prepare financial statements in conformity with U.S. GAAP, which requires us to make
estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of
contingent assets and liabilities on the date of the financial statements, and the reported amounts
of revenues and expenses during the financial reporting period. We continually evaluate these
estimates and assumptions based on the most recently available information, our own historical
experience and various other assumptions that we believe are reasonable under the circumstances,
the results of which form the basis for making judgments about the carrying values of assets and
liabilities that are not readily apparent from other sources. Since the use of estimates is an
integral component of the financial reporting process, actual results could differ from those
estimates. Some of our accounting policies require higher degrees of judgment than others in their
application. We consider the policies discussed below to be critical to an understanding of our
financial statements as their application assists management in making their business decisions. We operate and manage our various businesses as a single segment. Since we primarily generate
our revenues from customers in the PRC, we do not account for our results of operations on a
geographical basis. Since many of our management and staff provide services with respect to many or
all of our businesses, and since our infrastructure and operations are designed to facilitate all
of our businesses as an integrated unit, we are unable to allocate costs among our various
businesses or present our financial results in terms of multiple business segments. Income taxes We account for income taxes under the provisions of Statement of Financial Accounting
Standards No. 109, Accounting for Income Taxes, or SFAS No. 109. Under SFAS No. 109, income taxes
are accounted for under the asset and liability method. Deferred taxes are determined based upon
differences between the financial reporting and
tax bases of assets and liabilities at currently enacted statutory tax rates for the years in
which the differences are expected to reverse. The effect on deferred taxes of a change in tax
rates is recognized in income in the period of change. 46




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We provide a valuation allowance on our deferred tax assets to the extent we consider it to be
more likely than not that we will be unable to realize all or part of such assets. Our future
realization of our deferred tax assets is dependent on many factors, including our ability to
generate taxable income within the period during which temporary differences reverse or before our
tax loss carryforwards expire, the outlook for the Chinese economy and overall outlook for our
industry. We consider these factors at each balance sheet date and determine whether valuation
allowances are necessary. We had deferred tax assets of RMB2.2 million as of December 31, 2002, RMB4.6 million as of
December 31, 2003 and RMB7.8 million (US$0.9 million) as of December 31, 2004. As of December 31, 2002, 2003 and 2004, we recognized aggregate valuation allowances of RMB6.0
million, RMB7.8 million and RMB7.1 million (US$0.9 million), respectively. As a result of our
current expectations as to our ability to generate taxable income, we currently do not expect to
provide significant further valuation allowances with respect to our net deferred tax assets. In
the event that unexpected developments prevent us from realizing some or all of our deferred tax
assets, we will be required to take a charge against our net income for the period in which such
events occur. Share-based compensation We account for share-based compensation arrangements in accordance with Accounting Principles
Board Opinion No. 25, Accounting for Stock Issued to Employees, or APB No. 25, and comply with
the disclosure provisions of SFAS No. 123, Accounting for Stock-Based Compensation. In general,
compensation cost under APB No. 25 is recognized based on the difference, if any, between the
estimated fair value or market value of our common shares and the amount an employee is required to
pay to acquire the shares, as determined on the date the option is granted. Compensation cost, if
any, is recorded in shareholders equity as additional paid-in capital with an offsetting entry
recorded to deferred share-based compensation. Deferred share-based compensation is amortized and
charged to expense based on the vesting terms of the underlying options. When estimating the fair value of our common shares on the grant date, we review both internal
and external sources of information. As we have historically been a private company, the sources we
use to determine the fair value of the underlying shares at the date of measurement are subjective
in nature and are based on, among other factors:  
    our financial condition as of the date of grant;
    our financial and operating prospects at that time;
    comparable market indicators; and
    an independent third party analysis of the historical value of our underlying common shares. We recognized an aggregate of RMB35.2 million in deferred share-based compensation in 2000 in
connection with our issuance of restricted common shares to each of our founders in that year. As
these shares were placed in escrow and were subject to repurchase by us between 2000 and 2003 in
the event of termination of employment by our founders, we considered this arrangement to
constitute share-based compensation to be accounted for in accordance with APB No. 25, and
accordingly, we amortized all of this deferred share-based compensation as an expense over this
period. This resulted in share-based compensation expense related to these issuances of RMB8.8
million in 2001, RMB8.8 million in 2002 and RMB4.6 million in 2003. All such shares have
subsequently been released from escrow and we will not recognize additional share-based
compensation expense with respect to these issuances. In addition, we recognized an aggregate of RMB76.9 million (US$9.3 million) in immediate or
deferred share-based compensation in 2003 and 2004 in connection with the grant of options to
employees and directors, the sale of common shares to one of our directors at a price below fair
market value, and the extension of the exercise period of options held by certain terminated
employees. This resulted in additional share-based compensation expense of RMB14.1 million in 2003
and RMB20.5 million (US$2.5 million) in 2004. The remaining balance of RMB40.2 million
(US$4.9 million) in deferred share-based compensation as of December 31, 2004 will be
amortized from January 2005 through February 2008. We have a stock option plan under which we
expect to grant stock options to directors, management and employees in the future. We do not
intend to make future grants of options at exercise prices that are below the estimated fair market
value of our common shares on the date of grant. 47




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In December 2004, the FASB issued SFAS No. 123R that requires companies to expense the value
of employee stock options and similar awards. We plan to adopt SFAS No. 123R beginning January 1,
2006. For additional information on SFAS No. 123R, see Item 5.  Operating and Financial Review
and Prospects  Contractual Obligations  Recent Accounting Pronouncements. Basis for consolidation and our relationships with our affiliated variable interest entities We consolidate 100% of the interests of all of our subsidiaries and affiliated entities. Historically, certain of our operations were conducted by two affiliated entities, Run An and
Qian Cheng, in which we have not held any equity interest. These entities were, and continue to be,
wholly owned, directly and indirectly, by two of our executive officers. We entered into
contractual arrangements with these two entities under which we bore all of their economic risk and
received all of their economic rewards. In our consolidated financial statements, we have
consolidated all of the interests of Run An and Qian Cheng under FASB Interpretation No. 46,
Consolidation of Variable Interest Entities, an Interpretation of ARB No. 51, or FIN 46. FIN 46 requires a variable interest entity to be consolidated by the primary beneficiary of
such entity. An entity is considered to be a variable interest entity if certain conditions are
present, including where the equity investors in the entity do not have the characteristics of a
controlling financial interest or do not have sufficient equity at risk for the entity to finance
its activities without additional subordinated financial support from other parties. Under various
agreements with Run An and Qian Cheng, we were considered the primary beneficiary of Run An and
Qian Cheng, and all of their interests have been consolidated in our financial statements. In
addition, as a result of our consolidation of Qian Cheng, its minority interests in Tech JV and its
subsidiaries have been consolidated in our financial statements. All significant transactions and
balances between us, our subsidiaries, Run An and Qian Cheng have been eliminated upon
consolidation. In connection with our restructuring in May 2004, we terminated or modified the agreements
referred to above and entered into new agreements with these entities and RAL, a new entity formed
by two of our executive officers. We bear all of the economic risks and receive all of the economic
rewards of these entities under these agreements. Consequently, we expect to consolidate the
interests of RAL and continue to consolidate the interests of Run An and Qian Cheng under FIN 46.
In the opinion of Jun He Law Offices, our PRC legal counsel, these contractual arrangements and our
current business operations are not in violation of existing PRC laws, rules and regulations. There
are, however, substantial uncertainties regarding the interpretation and application of PRC laws
and regulations, including but not limited to the laws and regulations governing our business or
the enforcement and performance of our contractual arrangements in the event of the imposition of
statutory liens, death, bankruptcy and criminal proceedings. Accordingly, we cannot assure you that
PRC regulatory authorities will not take a view contrary to the opinion of our PRC legal counsel.
See Item 3.  Key Information  Risk Factors  Risks Related to Our Corporate Structure  If the
PRC authorities determine that our past ownership structure was inconsistent with the requirements
for operating certain of our businesses, we could be subject to sanctions and  Risks Related to
the Peoples Republic of China  The PRC legal system has inherent uncertainties that could
materially and adversely affect us. We do not believe that our restructuring will have an impact on our financial statements or
how our results are reported in the future. For additional information with respect to our
relationships with RAL, Run An and Qian Cheng, see Item 4.  Information on the Company 
Organizational Structure. Allowances for doubtful accounts We provide general and specific provisions for bad debts when facts and circumstances indicate
that the receivable is unlikely to be collected. If the financial condition of our customers were
to deteriorate, resulting in an impairment of their ability to make payments, additional allowances
may be required. Long-lived assets Our accounting for long-lived assets, including property and equipment, is described in note
2(g) to our consolidated financial statements included elsewhere in this annual report. The
recorded value of long-lived assets is affected by a number of management estimates, including
estimated useful lives, residual values and impairment charges. We assess impairment for long-lived
assets whenever the net book value for these assets is more than the
estimated future cash flows attributable to them. During each of the years ended December 31,
2002, 2003 and 2004, we did not record any impairment charges. If different judgments or estimates
had been utilized, material differences could have resulted in the amount and timing of the
impairment charge and the related depreciation and amortization charges. 48




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Results of Operations The following table sets forth a summary of our audited consolidated statements of operations
for the periods indicated both in Renminbi and as a percentage of net revenues: For the year ended December 31,2002
    
    
    2003
    
    
    2004RMB
    
    
    %
    
    
    RMB
    
    
    %
    
    
    RMB
    
    
    %Revenues:Print advertising
    
    
    116,989,356
    
    
    
    74.0
    %
    
    
    182,606,297
    
    
    
    65.2
    %
    
    
    300,651,791
    
    
    
    65.9Online recruitment services
    
    
    28,938,327
    
    
    
    18.3
    
    
    
    76,960,121
    
    
    
    27.5
    
    
    
    111,508,533
    
    
    
    24.4Executive search
    
    
    9,726,300
    
    
    
    6.2
    
    
    
    15,748,331
    
    
    
    5.6
    
    
    
    24,907,914
    
    
    
    5.5Other human resource
related revenues
    
    
    9,895,734
    
    
    
    6.3
    
    
    
    18,019,611
    
    
    
    6.4
    
    
    
    42,875,597
    
    
    
    9.4Total revenues
    
    
    165,549,717
    
    
    
    104.8
    
    
    
    293,334,360
    
    
    
    104.7
    
    
    
    479,943,835
    
    
    
    105.2Less: Business and related tax
    
    
    (7,510,017
    )
    
    
    (4.8
    )
    
    
    (13,215,419
    )
    
    
    (4.7
    )
    
    
    (23,823,953
    )
    
    
    (5.2
    )Net revenues
    
    
    158,039,700
    
    
    
    100.0
    
    
    
    280,118,941
    
    
    
    100.0
    
    
    
    456,119,882
    
    
    
    100.0Cost of services
    
    
    (92,220,940
    )
    
    
    (58.4
    )
    
    
    (151,477,142
    )
    
    
    (54.1
    )
    
    
    (224,606,635
    )
    
    
    (49.2
    )Gross profit
    
    
    65,818,760
    
    
    
    41.6
    
    
    
    128,641,799
    
    
    
    45.9
    
    
    
    231,513,247
    
    
    
    50.8Operating expenses:Sales and marketing
    
    
    (24,356,157
    )
    
    
    (15.4
    )
    
    
    (38,619,523
    )
    
    
    (13.8
    )
    
    
    (67,271,096
    )
    
    
    (14.7
    )General and administrative.
    
    
    (30,382,850
    )
    
    
    (19.2
    )
    
    
    (38,135,612
    )
    
    
    (13.6
    )
    
    
    (55,175,493
    )
    
    
    (12.1
    )Share-based compensation 
share option
    
    
    
    
    
    
    
    
    
    
    (13,482,546
    )
    
    
    (4.8
    )
    
    
    (18,678,238
    )
    
    
    (4.1
    )Share-based compensation 
founder shares
    
    
    (8,808,931
    )
    
    
    (5.6
    )
    
    
    (4,622,466
    )
    
    
    (1.7
    )
    
    
    
    
    
    
    Total operating expenses
    
    
    (63,547,938
    )
    
    
    (40.2
    )
    
    
    (94,860,147
    )
    
    
    (33.9
    )
    
    
    (141,124,827
    )
    
    
    (30.9
    )Income (loss) from operations
    
    
    2,270,822
    
    
    
    1.4
    
    
    
    33,781,652
    
    
    
    12.1
    
    
    
    90,388,420
    
    
    
    19.8Interest and investment income
    
    
    462,376
    
    
    
    0.3
    
    
    
    930,288
    
    
    
    0.3
    
    
    
    2,846,422
    
    
    
    0.6Other income (expense)
    
    
    (46,590
    )
    
    
    (0.0
    )
    
    
    1,080,334
    
    
    
    0.4
    
    
    
    1,966,374
    
    
    
    0.4Income (loss) before income
tax provision
    
    
    2,686,608
    
    
    
    1.7
    
    
    
    35,792,274
    
    
    
    12.8
    
    
    
    95,201,216
    
    
    
    20.9Income tax benefit (expense)
    
    
    1,259,194
    
    
    
    0.8
    
    
    
    (3,192,011
    )
    
    
    (1.1
    )
    
    
    (34,058,184
    )
    
    
    (7.5
    )Net income (loss)
    
    
    3,945,802
    
    
    
    2.5
    %
    
    
    32,600,263
    
    
    
    11.7
    %
    
    
    61,143,032
    
    
    
    13.4
    %Other Financial Information:Aggregate share-based
compensation
expense(1)
    
    
    (8,808,931
    )
    
    
    (5.6
    %)
    
    
    (18,701,563
    )
    
    
    (6.7
    %)
    
    
    (20,489,734
    )
    
    
    (4.5
    %)
   (1)
    
    Aggregate share-based compensation expense includes share-based compensation expense
attributable to cost of services and operating expenses. 2004 compared to 2003 Total revenues.Our total revenues increased 63.6% to RMB479.9 million (US$58.0 million) in
2004 from RMB293.3 million in 2003. This increase was primarily due to the growth in our print
advertising revenues and our online recruitment services revenues. We derived our total revenues
from:  
    Print advertising.Our print advertising revenues increased 64.6% to
RMB300.7 million (US$36.3 million) in 2004 from RMB182.6 million in 2003. This increase
was primarily due to significant growth in recruitment advertisements placed in our
editions of Career Post Weekly, which reflected the revenue contribution of the three new
markets we entered in 2004, and our increased penetration of our existing markets through
greater direct sales and marketing efforts. As a result, our estimated number of print
advertising pages increased 94.2% to 9,001 in 2004 from 4,635 in 2003. The increase in
revenues was largely driven by the increase in the number of print advertising pages,
which was partially offset by a decline in our
overall average revenue per page. Our overall average revenue per page declined primarily
due to an increase in revenue contribution from some of our markets that generally have
lower local prices for recruitment advertisement compared to those which we realize on
average in our other markets and additional revenue contribution from three new, lower
priced markets. 49




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
    Online recruitment services.Our online recruitment services revenues increased 44.9%
to RMB111.5 million (US$13.5 million) in 2004 from RMB77.0 million in 2003. This increase
was primarily attributable to significant growth in the number of unique employers using
our online recruitment services, partially offset by a decrease in our average revenue per
unique employer. We estimate that the number of unique employers using our online
recruitment services increased 51.9% to 39,317 in 2004 from 25,880 in 2003, primarily as a
result of increased sales and marketing efforts promoting our www.51job.comwebsite and
online recruitment services. We estimate that our average revenue per unique employer
decreased to RMB2,836 in 2004 from RMB2,974 in 2003. This was primarily the result of price
reductions in 2004 for certain online products, generally in the form of discounted
introductory and promotional online recruitment services packages, as well as a significant
increase in the number of first-time online customers, who generally purchase basic, lower
priced recruitment advertisements.
    Executive search.Our executive search revenues increased 58.2% to RMB24.9
million (US$3.0 million) in 2004 from RMB15.7 million in 2003, primarily as a result of
greater sales and marketing efforts.
    Other human resource related revenues. Our revenues from other human
resource related services increased 138% to RMB42.9 million (US$5.2 million) in 2004 from
RMB18.0 million in 2003. This increase was primarily driven by growth in training revenues
due to an increase in the number of seminars and human resource conferences we conducted
in 2004. In addition, revenues in 2004 reflected the contribution of new services we
introduced in mid-2003, including our eHRhuman resource management software and business
process outsourcing services, which gained increasing customer acceptance in 2004. In
November 2004, we discontinued the sale of stationery and offices supplies to our business
customers which contributed revenues of RMB2.2 million in 2003 and RMB12.7 million (US$1.5
million) in 2004. Net revenues and business tax.Our net revenues increased 62.8% to RMB456.1 million (US$55.1
million) in 2004 from RMB280.1 million in 2003. Our net revenues reflected our total revenues less
the amounts paid as business taxes of RMB23.8 million (US$2.9 million) in 2004 and RMB13.2 million
in 2003. Cost of services.Our cost of services increased 48.3% to RMB224.6 million (US$27.1 million)
in 2004 from RMB151.5 million in 2003. The majority of this increase was represented by printing
related expenses associated with the expansion of Career Post Weekly. In addition, our employee
compensation expense increased primarily due to the hiring of additional staff to support our
growing operations. Our cost of services in 2004 also included an increase in share-based
compensation expense to approximately RMB1.8 million (US$0.2 million) from RMB0.6 million in 2003.
Our cost of services declined as a percentage of revenues as we benefited from increasing economies
of scale and operating efficiencies in our businesses. Gross profit.As a result of the above factors, our gross profit increased 80.0% to RMB231.5
million (US$28.0 million) in 2004 from RMB128.6 million in 2003. Our gross profit margin, which is
equal to our gross profit divided by our net revenues, was 50.8% in 2004 compared to 45.9% in 2003. Operating expenses.Our total operating expenses increased 48.8% to RMB141.1 million (US$17.1
million) in 2004 from RMB94.9 million in 2003. The increase in our operating expenses was primarily
due to an increase in sales and marketing expenses as well as general and administrative expenses.
Our operating expenses consisted of:  
    Sales and marketing expenses.Our sales and marketing expenses increased
74.2% to RMB67.3 million (US$8.1 million) in 2004 from RMB38.6 million in 2003. This
increase was due to the hiring of additional sales and marketing personnel, commissions to
sales personnel, increased spending on advertising and promotional campaigns, and the
addition of three new offices in Changsha, Hefei and Ningbo in 2004. Our advertising and
promotion expenses in 2004 increased 75.2% to RMB12.4 million (US$1.5 million) from RMB7.1
million in 2003 as we increased our use of direct marketing, event marketing and other
forms of promotion principally in connection with our expansion into new markets. We
expect that sales and marketing expenses will continue to increase as we expand our
businesses.
    General and administrative expenses.Our general and administrative expenses
increased 44.7% to RMB55.2 million (US$6.7 million) in 2004 from RMB38.1 million in 2003.
This increase was primarily due to costs incurred in connection with the operation of the
three new offices opened in 2004, including rent, additional payroll and office equipment.
In addition, the increase reflected compensation to additional office staff,
professional services expenses, and depreciation and amortization. 50




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
    Share-based compensation.Our share-based compensation expense included in operating
expenses increased 3.2% to RMB18.7 million (US$2.3 million) in 2004 from RMB18.1 million in
2003. This increase was due to our recognition of RMB6.6 million (US$0.8 million) of
additional deferred share-based compensation in 2004, principally as a result of the sale
of common shares to one of our directors at a price below fair market value, which was
partially offset by the full amortization of the deferred share-based compensation that we
recognized in connection with our issuance of common shares to our founders in 2000. For
further discussion with respect to our share-based compensation, see  Critical Accounting
Policies  Share-based compensation. Interest and investment income.Our interest and investment income increased 206% to RMB2.8
million (US$0.3 million) in 2004 from RMB0.9 million in 2003 due to higher cash balances of
outstanding bank deposits. Income tax expense.We recorded an income tax expense of RMB34.1 million (US$4.1 million) in
2004 compared to RMB3.2 million in 2003. Both our income tax expense and effective tax rate
increased significantly in 2004. These increases were primarily the result of an overall increase
in taxable income we recognized in the period and the expiration of tax exemptions with respect to
certain subsidiaries of AdCo. In addition, share-based compensation expense is not deductible for
purposes of calculating PRC enterprise income tax, causing our effective income tax rate in 2004 to
exceed our statutory enterprise income tax rate of 33%. Net income.As a result of the above factors, our net income increased 87.6% to RMB61.1
million (US$7.4 million) in 2004 from RMB32.6 million in 2003. 2003 compared to 2002 Total revenues.Our total revenues increased 77.2% to RMB293.3 million in 2003 from RMB165.5
million in 2002. This increase was primarily due to the growth in our print advertising revenues
and our online recruitment services revenues. We derived our total revenues from:  
    Print advertising.Our print advertising revenues increased 56.1% to
RMB182.6 million in 2003 from RMB117.0 million in 2002. This increase was primarily due to
a significant increase in recruitment advertisements placed in our editions of Career Post
Weeklyas we entered into three new markets and increased our penetration of our existing
markets. We estimate that the number of print advertising pages increased 45.9% to 4,635
in 2003 from 3,176 in 2002. The prices that we charged for our print advertising in each
city remained generally stable. However, price levels vary from city to city. We estimate
that our overall average revenue per page increased in 2003 as we generated higher volumes
in certain cities in which prices were higher than our average.
    Online recruitment services.Our online recruitment services revenues
increased 166% to RMB77.0 million in 2003 from RMB28.9 million in 2002. This increase was
attributable to both growth in the number of unique employers using our online recruitment
services as well as an increase in our average revenue per unique employer. We estimate
that our number of unique employers increased 56.9% to 25,880 in 2003 from 16,497 in 2002.
This growth primarily consisted of an increase in employers placing recruitment
advertisements on www.51job.comand, to a lesser extent, reflected an increase in the use
of our eHireweb-based online resumé and recruitment management platform. We estimate that
our average revenue per unique employer increased to RMB2,974 in 2003 from RMB1,754 in
2002. Our average revenue per unique employer increased as a result of purchases of higher
priced online advertising and other online recruitment services that we added to our
product line in 2003, as well as a migration of customers to higher priced products,
partially offset by an increase in new online customers, who generally purchase basic,
lower priced recruitment advertisements.
    Executive search.Our executive search revenues increased 61.9% to RMB15.7
million in 2003 from RMB9.7 million in 2002, primarily as a result of greater sales and
marketing efforts and also, we believe an increased acceptance by employers of executive
search as a recruitment tool.
    Other human resource related revenues.Our revenues from other human
resource related services increased 82.1% to RMB18.0 million in 2003 from RMB9.9 million
in 2002. This increase was primarily driven by growth in training revenues due to an
increase in the number of seminars and human resource conferences
we conducted. In addition, the increase reflected the introduction in 2003 of our eHRhuman
resource management software and our business process outsourcing services. 51




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Net revenues and business tax.Our net revenues increased 77.2% to RMB280.1 million in 2003
from RMB158.0 million in 2002. Our net revenues reflected our total revenues less the amounts paid
as business taxes of RMB13.2 million in 2003 and RMB7.5 million in 2002. Cost of services.Our cost of services increased 64.3% to RMB151.5 million in 2003 from
RMB92.2 million in 2002. The majority of this increase was represented by printing related expenses
associated with the expansion of Career Post Weekly. In addition, our employee compensation expense
increased primarily due to expansion of our staff to support our growing operations. Our cost of
services in 2003 also included share-based compensation expense in the amount of approximately
RMB0.6 million. Our cost of services declined as a percentage of revenues as we benefited from
increasing economies of scale and operating efficiencies in our businesses. Gross profit.As a result of the above factors, our gross profit increased 95.4% to RMB128.6
million in 2003 from RMB65.8 million in 2002. Our gross profit margin was 45.9% in 2003 compared to
41.6% in 2002. Operating expenses.Our operating expenses increased to RMB94.9 million in 2003 from RMB63.5
million in 2002. The increase in our operating expenses was primarily due to an increase in sales
and marketing expenses as well as our share-based compensation expense in 2003. Our operating
expenses consisted of:  
    Sales and marketing expenses.Our sales and marketing expenses increased
58.6% to RMB38.6 million in 2003 from RMB24.4 million in 2002. This increase was due to
the hiring of additional sales and marketing personnel, increases in commissions paid to
sales personnel, increases in expenses incurred for direct marketing and promotional
campaigns, the opening of three new offices in Qingdao, Chongqing and Harbin, and the
introduction of new human resource services in 2003. We calculate the commissions paid to
sales personnel based on a percentage of total revenues generated by the employee. This
percentage varies depending on the service that is sold. In addition, we pay bonuses to
account executives for achieving certain sales targets. In 2003, our advertising and
promotion expenses increased 75.0% to RMB7.1 million from RMB4.0 million in 2002 as we
increased our use of direct marketing, event marketing and other forms of promotion
principally in connection with our expansion into new markets. We expect that sales and
marketing expenses will continue to increase as we grow our businesses.
    General and administrative expenses.Our general and administrative expenses
increased 25.5% to RMB38.1 million in 2003 from RMB30.4 million in 2002. This increase was
primarily due to depreciation and to costs incurred in connection with the opening of
three new offices, including rent, the hiring of new personnel and the purchase of office
supplies.
    Share-based compensation.Our share-based compensation expense included in
operating expenses increased 105% to RMB18.1 million in 2003 from RMB8.8 million in 2002.
This increase was due to the recognition of RMB13.5 million in share-based compensation
expense in connection with the grant of options and extension of the exercise period of
options in 2003. This was partially offset by a 47.5% decrease in share-based compensation
expense recognized in connection with the issuance of common shares to our founders in
2000, to RMB4.6 million in 2003 from RMB8.8 million in 2002, since the amortization of
deferred share-based compensation relating to these shares ended when our repurchase
arrangement with our founders with respect to these shares terminated in October 2003. Our
share-based compensation expense is based on our determination of the fair market value of
our common shares at the time we issued restricted common shares to our founders or at the
time we granted employee share options in each year, as the case may be. Interest and investment income.Our interest and investment income increased 101% to RMB0.9
million in 2003 from RMB0.5 million in 2002, as we invested a portion of our excess cash in an
interest bearing bank deposit. Income tax benefit (expense).We recorded an income tax expense of RMB3.2 million in 2003
compared to an income tax benefit of RMB1.3 million in 2002. In 2002, we reversed certain valuation
allowances provided on deferred tax assets, following our determination that sufficient taxable
income existed to utilize deferred tax assets that we had previously considered unusable. Net income.As a result of the above factors, our net income increased 726% to RMB32.6 million
in 2003 from RMB3.9 million in 2002. 52




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Unaudited Quarterly Results of Operations We have presented our unaudited quarterly results of operations for the four fiscal quarters
of 2004. You should read the following table in conjunction with the consolidated financial
statements and related notes contained elsewhere in this annual report. We have prepared the
unaudited information on the same basis as our audited consolidated financial statements. This
information reflects all adjustments, consisting only of normal recurring adjustments, which are in
the opinion of our management necessary for fair presentation of our results of operations for the
quarters presented. Because the recruitment advertising and human resource industries in China are
new and rapidly evolving, and because our business is also relatively new, operating results for
any quarter are not necessarily indicative of results for any future quarters or for a full year. In January 2005, we discovered a clerical error that affected previously reported results for
the second and third quarters of 2004. The adjustments arose because, in the course of automating
certain accounting processes, an accounting clerk erroneously made manual adjustments that
duplicated the automated entries. The adjustment to the second quarter of 2004 reduced previously
reported revenues by RMB1.3 million (US$157,000) and previously reported net income by RMB0.8
million (US$94,000). The adjustment to the third quarter of 2004 reduced previously reported
revenues by RMB2.2 million (US$262,000) and previously reported net income by RMB1.4 million
(US$169,000). The following table presents our unaudited quarterly results of operations for 2004
reflecting the adjustments: For the three months ended,March 31,
    
    
    June 30,
    
    
    September 30,
    
    
    December 31,2004
    
    
    2004
    
    
    2004
    
    
    2004RMB
    
    
    RMB
    
    
    RMB
    
    
    RMBRevenues:Print advertising
    
    
    75,342,560
    
    
    
    73,917,149
    
    
    
    77,447,042
    
    
    
    73,945,040Online recruitment services
    
    
    24,060,419
    
    
    
    25,486,487
    
    
    
    32,331,687
    
    
    
    29,629,940Executive search
    
    
    3,519,745
    
    
    
    7,313,420
    
    
    
    8,059,322
    
    
    
    6,015,427Other human resource related revenues
    
    
    7,024,741
    
    
    
    10,052,557
    
    
    
    14,999,238
    
    
    
    10,799,061Total revenues
    
    
    109,947,465
    
    
    
    116,769,613
    
    
    
    132,837,289
    
    
    
    120,389,468Net revenues
    
    
    104,855,738
    
    
    
    111,014,552
    
    
    
    126,074,939
    
    
    
    114,174,653Cost of services
    
    
    (53,611,580
    )
    
    
    (54,153,549
    )
    
    
    (58,357,971
    )
    
    
    (58,483,535
    )Gross profit
    
    
    51,244,158
    
    
    
    56,861,003
    
    
    
    67,716,968
    
    
    
    55,691,118Operating expenses:Sales and marketing
    
    
    (13,603,702
    )
    
    
    (15,886,445
    )
    
    
    (17,665,878
    )
    
    
    (20,115,071
    )General and administrative
    
    
    (15,170,955
    )
    
    
    (12,209,298
    )
    
    
    (14,188,341
    )
    
    
    (13,606,899
    )Share-based compensation  share option
    
    
    (8,755,475
    )
    
    
    (3,289,293
    )
    
    
    (3,344,675
    )
    
    
    (3,288,795
    )Total operating expenses
    
    
    (37,530,132
    )
    
    
    (31,385,036
    )
    
    
    (35,198,894
    )
    
    
    (37,010,765
    )Income from operations
    
    
    13,714,026
    
    
    
    25,475,967
    
    
    
    32,518,074
    
    
    
    18,680,353Income before income tax provision
    
    
    14,029,366
    
    
    
    26,114,956
    
    
    
    34,213,906
    
    
    
    20,842,988Income tax expense
    
    
    (5,216,883
    )
    
    
    (9,713,258
    )
    
    
    (10,351,655
    )
    
    
    (8,776,388
    )Net income
    
    
    8,812,483
    
    
    
    16,401,698
    
    
    
    23,862,251
    
    
    
    12,066,600Other Financial Information:Aggregate share-based compensation expense(1)
    
    
    (9,258,698
    )
    
    
    (3,751,695
    )
    
    
    (3,790,675
    )
    
    
    (3,688,666
    )
   (1)
    
    Aggregate share-based compensation expense includes share-based compensation expense
attributable to cost of services and operating expenses. B. Liquidity and Capital Resources We believe that our current cash and cash equivalents and cash flow from operations will be
sufficient to meet our anticipated cash needs, including our cash needs for working capital and
capital expenditures, for the foreseeable future. We may, however, require additional cash
resources due to changing business conditions or other future developments,
including any investments or acquisitions we may decide to pursue. 53




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Liquidity Our liquidity has been principally affected by our significant increases in net cash from
operating activities, our net cash inflow from the sale of Series A preference shares in 2002 and
from our initial public offering in 2004, and our purchases of property, equipment and software. The following table sets forth a summary of our cash flows for the periods indicated. For the year ended December 31,2002
    
    
    2003
    
    
    2004
    
    
    2004RMB
    
    
    RMB
    
    
    RMB
    
    
    US$Net cash provided by operating activities
    
    
    22,254,219
    
    
    
    65,966,668
    
    
    
    105,812,412
    
    
    
    12,784,682Net cash used in investing activities
    
    
    (9,651,858
    )
    
    
    (20,343,047
    )
    
    
    (13,804,765
    )
    
    
    (1,667,947
    )Net cash provided by financial activities
    
    
    25,819,211
    
    
    
    746,227
    
    
    
    640,964,309
    
    
    
    77,443,884Net increase in cash
    
    
    38,298,181
    
    
    
    46,446,812
    
    
    
    733,208,100
    
    
    
    88,589,151
 Cash flows from operating activities.Our increase in net cash provided by operating
activities from 2002 to 2004 was primarily the result of a significant increase in net income. The
substantial majority of this increase was due to growth in our print advertising revenues and our
online recruitment services revenues. Our increase in net cash provided by operating activities in
2004 also reflected an adjustment of RMB20.5 million (US$2.5 million) for share-based compensation
expense and RMB24.6 million (US$3.0 million) in taxes payable. Cash flows from investing activities.Our net cash used in investing activities from 2002 to
2004 reflected purchases of property, equipment, software and other intellectual property rights in
these years in connection with the general growth of our businesses and the opening of offices in
new cities. We established six new offices in 2002, three new offices in 2003 and three new offices
in 2004. In 2003, our net cash used in investing activities reflected our investment of RMB10.7
million of our excess cash in an interest bearing bank deposit. Our net cash used in investing
activities in 2004 included RMB635.5 million (US$76.8 million) of cash proceeds from our initial
public offering in interest bearing bank deposits. Cash flows from financing activities.Our net cash provided by financing activities has been
primarily affected by the sale of Series A preference shares in 2002 and our initial public
offering in 2004. In 2002, we received net proceeds of RMB25.8 million from the sale of 2,999,904
Series A preference shares. Our net cash provided by financing activities in 2003 consisted of
proceeds from the exercise of stock options by certain directors and executive officers. In 2004,
our net cash provided by financing activities consisted of net proceeds of RMB635.5 million
(US$76.8 million) from the sale of 6,037,500 ADSs in our initial public offering and RMB5.5 million
(US$0.7 million) proceeds from the exercise of warrants to purchase Series A preference shares by
one of our principal shareholders and from the exercise of options by certain directors and
officers. Capital resources We have financed our operations primarily through cash flows from operations as well as equity
investments by certain of our founders and current shareholders. To date, we have not financed our
operations through significant borrowings, and as of December 31, 2004, we had no material debt
obligations outstanding to unrelated parties. Our external financing has consisted primarily of the proceeds from our initial public
offering and the sale of our Series A preference shares and warrants to purchase Series A
preference shares. In October 2004, we raised net proceeds of RMB635.5 million (US$76.8 million)
from the sale of 6,037,500 ADSs in our initial public offering. From June 2000 to January 2002, we
sold an aggregate of 13,678,466 Series A preference shares for aggregate net proceeds of
approximately US$14.0 million (RMB116.4 million), including a warrant to purchase 10,000 Series A
preference shares which was exercised in May 2001. We also issued warrants to purchase 380,000
Series A preference shares which were exercised in March 2004. All of the warrants have been
exercised and all Series A preference shares were converted into an aggregate of 14,058,466 of our
common shares upon the completion of our initial public offering in 2004. Our operations from
inception through 2000 were financed primarily by equity and debt financing from our chief
executive officer and director, Rick Yan, as well as equity financing by our other three founders. Our operations are conducted primarily through Tech JV and its subsidiaries. As a result, our
ability to finance our operations and any debt that we, or our subsidiaries, may incur is dependent, in part, upon
the flow of dividends from, and the payment of royalties and other fees by, our subsidiaries. The
payment of dividends in China is subject to restrictions. PRC regulations currently permit payment
of dividends only out of accumulated profits as determined in 54




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accordance with PRC accounting
standards and regulations. Our subsidiaries and affiliated entities in the PRC are also required to
set aside a portion of their after-tax profits according to PRC accounting standards and
regulations to fund certain reserve funds that are not distributable as cash dividends. Through
certain contractual arrangements, we are able to require Qian Cheng to pay us any cash it receives
as dividends or other distributions with respect to its minority shareholding in Tech JV and its
subsidiaries. Our ability to obtain cash or other assets under these contracts depends on their
effectiveness and enforceability. For a description of these agreements and our PRC counsels
opinion as to their enforceability, see Item 4.  Information on the Company  Organizational
Structure. If we or any of our subsidiaries are unable to receive all of the revenues from our
operations through these contractual arrangements or dividends, we may be unable to effectively
finance our operations. We believe that our current cash and cash equivalents and cash flow from operations will be
sufficient to meet our anticipated cash needs, including our cash needs for working capital and
capital expenditures, for the foreseeable future. We may, however, require additional cash
resources due to changing business conditions or other future developments, including any
investments or acquisitions we may decide to pursue. We do not have any material commitments for capital expenditures. For a discussion of our
capital expenditures, see Item 4.  Information on the Company  History and Development of the
Company. C. Research and Development We did not incur material expenditures with respect to our research and development activities
in any of the three years ended December 31, 2002, 2003 or 2004. D. Trend Information Other than as disclosed elsewhere in this annual report, we are not aware of any trends,
uncertainties, demands, commitments or events for the period from January 1, 2002 to December 31,
2004 that are reasonably likely to have a material effect on our net revenues, income,
profitability, liquidity or capital resources, or that caused the disclosed financial information
to be not necessarily indicative of future operating results or financial conditions. E. Off-Balance Sheet Arrangements We do not have any outstanding derivative financial instruments, off-balance sheet guarantees,
interest rate swap transactions or foreign currency forward contracts. We do not engage in trading
activities involving non-exchange traded contracts. F. Contractual Obligations Our contractual cash obligations consist largely of obligations under property lease
agreements for office premises. Our other contractual cash obligations consist primarily of
operating leases for computers. Payments made under operating leases, net of any incentive
discounts that we receive from the leasing company, are charged to our income statement on a
straight-line basis over the lease periods. We have entered into non-cancelable agreements with initial or remaining terms in excess of
one year for the publication of Career Post Weekly, the lease of office premises, and the lease of
computers and other equipment. The following table sets forth our future minimum payments with
respect to such agreements as of December 31, 2004: Publication
    
    
    Officefees
    
    
    premises
    
    
    Other
    
    
    TotalRMB
    
    
    RMB
    
    
    RMB
    
    
    RMBLess than one year
    
    
    42,780,042
    
    
    
    14,399,942
    
    
    
    612,000
    
    
    
    57,791,9841-3 years
    
    
    29,022,500
    
    
    
    8,680,437
    
    
    
    
    
    
    
    37,702,9373-5 years
    
    
    1,200,000
    
    
    
    
    
    
    
    
    
    
    
    1,200,000More than 5 years
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    Total
    
    
    73,002,542
    
    
    
    23,080,379
    
    
    
    612,000
    
    
    
    96,694,921
 Our publication fees and office lease agreements are generally for a term of two years. We
expect to renew substantially all of these agreements as they expire, although we cannot predict
the terms and conditions of such renewals. 55




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Rental expenses incurred under operating leases were RMB9.7 million in 2002, RMB10.5 million
in 2003 and RMB13.9 million (US$1.7 million) in 2004. WFOE, our wholly owned PRC subsidiary, entered into equity pledge agreements with the
shareholders of Qian Cheng and RAL, respectively. Under each of these equity pledge agreements,
WFOE has an option, exercisable during a term of ten years, to purchase the equity interests in
each of Qian Cheng and RAL, respectively, when and if, and at the lowest price, permitted by PRC
law. At the end of the term, if and to the extent these options have not been exercised, WFOE is
obligated to purchase the maximum amount of the equity interest in Qian Cheng and RAL,
respectively, as permitted by applicable PRC law. For a detailed description of these equity pledge
agreements, see Item 4.  Information on the Company  Organizational Structure  Contractual
Arrangements Among Our Group Entities. We do not have material contractual obligations in currencies other than Renminbi. Recent Accounting Pronouncements In March 2004, the Emerging Issue Task Force, or EITF, reached a consensus on Issue No. 03-01,
The Meaning of Other-Than-Temporary Impairment and Its Application to Certain Investments, or
EITF No. 03-01. EITF No. 03-01 provides recognition and measurement guidance on the meaning of
other-than-temporary impairment and its application to certain investments carried at cost,
including investments in marketable securities accounted for under SFAS No. 115, Accounting for
Certain Investments in Debt and Equity Securities. Additionally, EITF No. 03-01 provides
disclosure requirements of the investor when determining if an investment is impaired. The
recognition and measurement guidance in EITF No. 03-01 has been postponed but the disclosure
requirements under the EITF are effective for financial statements for 2004. We do not expect that
the adoption of the recognition and measurement requirements of EITF No. 03-01 will have a material
effect on our financial position or results of operations. In June 2004, the EITF reached a consensus on Issue No. 02-14, Whether the Equity Method of
Accounting Applies When an Investor Does Not Have an Investment in Voting Stock of an Investee but
Exercises Significant Influence through Other Means, or EITF No. 02-14. EITF No. 02-14 provides
guidance that an investor should only apply the equity method of accounting when it has investments
in either common stock or in-substance common stock of a corporation, provided that the investor
has the ability to exercise significant influence over the operating and financial policies of the
investee. The EITF defined in-substance common stock as an investment that has risk and reward
characteristics that are substantially similar to common stock. EITF No. 02-14 is effective for
reporting periods beginning after September 15, 2004. We do not expect that the adoption of EITF
No. 02-14 will have a material effect on our historical financial position or results of
operations. In September 2004, the EITF reached a consensus on Issue No. 04-01, Accounting for
Pre-existing Relationships between the Parties to a Business Combination, or EITF No. 04-01, and
states that the consummation of a business combination between two parties that have a pre-existing
contractual relationship is required to be evaluated to determine if a settlement of the
pre-existing contractual relationship occurred. Additionally, the EITF provides guidance on the
measurement and recognition of the pre-existing relationship. The provisions of EITF No. 04-01 are
applicable to business combinations completed in reporting periods after October 13, 2004. The
adoption of EITF No. 04-01 did not have a material effect on our financial position or results of
operations. On December 15, 2004, the FASB issued Statement No. 153, Exchanges of Non monetary Assets, an
amendment of APB Opinion No. 29, or SFAS No. 153. SFAS No. 153 requires exchanges of productive
assets to be accounted for at fair value, rather than at carryover basis, unless (1) neither the
asset received nor the asset surrendered has a fair value that is determinable within reasonable
limits or (2) the transactions lack commercial substance. SFAS No. 153 is effective for non
monetary asset exchanges occurring in fiscal periods beginning after June 15, 2005. We do not
expect the adoption of SFAS No. 153 to have a material effect on our financial position or results
of operations. In December 2004, the FASB issued its final standard on Accounting for Stock-Based
Compensation, FASB Statement No. 123 (revised 2004), Share-Based Payment, or SFAS No. 123R, that
requires companies to expense the value of employee stock options and similar awards. SFAS No. 123R
supersedes Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees.
Under SFAS No. 123R, share-based compensation will be (1) measured at fair value on the awards
grant date, based on the estimated number of awards that are expected to vest and (2) required as
awards vest. SFAS No. 123R is effective for public companies for their annual periods beginning
after June 15, 2005 and applies to all outstanding and unvested share-based payment awards at a
companys adoption date. Under SFAS No. 123R, we could select from three transition methods: (1)
the modified prospective method, where the expenses related to unvested but still outstanding
options as calculated under the original SFAS No. 123 be charged to 56




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expense without any change in
previously calculated measurement; (2) a variation of the modified prospective method, where in
addition to (1), we restate for prior interim periods using prior SFAS No. 123 pro forma disclosure
amounts; and (3) the modified retrospective method, where all prior period financial statements are
retroactively restated based on pro forma disclosures as calculated under SFAS No. 123. We plan to adopt SFAS No. 123R beginning January 1, 2006 and select the modified prospective
method as the transitional method. Upon adoption, we believe our share-based compensation expense
relating to the unvested portion of the outstanding grants will be recognized based on the fair
value of the options as determined under SFAS No. 123 as disclosed in note 2(m) to our consolidated
financial statements included elsewhere in this annual report. New options to be issued after the
effective date will be recognized based on the provisions of SFAS No. 123R. 
 ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES A. Directors and Senior Management The names of our current directors and executive officers, their ages as of the date of this
annual report and the principal positions with 51job, Inc. held by them are as follows: Name
    
    Age
    
    Position / TitleDonald L. Lucas(1) (2)
    
    
    75
    
    
    Chairman of the board (independent director)Rick Yan
    
    
    42
    
    
    Director, chief executive officer, president and secretaryDavid K. Chao(1) (2)
    
    
    38
    
    
    DirectorShan Li(1) (3)
    
    
    41
    
    
    Independent directorCharles E. Phillips, Jr.(2) (3)
    
    
    45
    
    
    Independent directorKathleen Chien
    
    
    35
    
    
    Chief financial officer and senior vice presidentMichael Lei Feng
    
    
    36
    
    
    Senior vice presidentNorman Lui
    
    
    34
    
    
    Vice presidentTao Wang
    
    
    42
    
    
    Vice presidentDavid Weimin Jin
    
    
    35
    
    
    Vice presidentJones Haijun Yu
    
    
    32
    
    
    Vice president
   (1)
    
    Member of audit committee(2)
    
    Member of compensation committee.(3)
    
    Member of nominating and corporate governance committee. There are no family relationships among any of the directors or executive officers of our
company. The business address of each of our directors and executive officers listed below is 21st
Floor, Wen Xin Plaza, 755 Wei Hai Road, Shanghai 200041, Peoples Republic of China. Biographical Information Donald L. Lucasis the chairman of the board of directors of our company. Mr. Lucas became an
independent director of our company in February 2004. Mr. Lucas received his Bachelor of Arts
degree from Stanford University and his Master of Business Administration degree from the Stanford
Graduate School of Business. In 1960, Mr. Lucas began a seven-year participation, including acting
as both a general partner and a limited partner with Draper, Gaither & Anderson, the first venture
capital firm organized on the West Coast in the United States. Since 1967, Mr. Lucas has been
actively engaged in venture capital activities as a private individual. Mr. Lucas currently serves
as a board member of Cadence Design Systems, Inc., Macromedia, Inc., Oracle Corporation and PDF
Solutions, Inc. He also serves as a director for several privately held companies. Mr. Lucas is the
chairman of the board of the Stanford Institute for Economic Policy and Research and a Trustee of
the University of Santa Clara. Rick Yanis a director, chief executive officer and president of our company. Mr. Yan has been
a director and chief executive officer of our company since 2000. Mr. Yan is responsible for our
overall strategy and management. Mr. Yan received his Bachelor of Engineering degree and Master of
Philosophy degree from the University of Hong Kong and his Master of Business Administration degree
with distinction from INSEAD in France. Mr. Yan was an investor and advisor of our company from its
inception and prior to his appointment as chief executive officer. Prior to joining our company,
Mr. Yan was a Director and the Head of China Practice at Bain & Company, an international strategy
consulting company. Mr. Yan joined the firm in London in 1989, returned to Asia and set up Bain &
Companys Hong 57




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Kong and Beijing offices in 1991 and 1993, respectively. In his 11-year tenure with
Bain & Company, Mr. Yan was widely acknowledged as an expert in the consumer products and
technology sectors. Prior to his affiliation with Bain & Company, Mr. Yan worked at Hewlett-Packard
in Hong Kong for four years and was awarded Marketing Executive of the Year. David K. Chaois a director of our company. Mr. Chao has been a director of our company since
2000. Mr. Chao received his Bachelor of Arts degree in Economics and East Asian Studies
(Anthropology) with high honors from Brown University and his Master of Business Administration
degree from Stanford University. Mr. Chao is a Co-founder and Managing General Partner of DCM 
Doll Capital Management, a venture capital firm based in the Silicon Valley. Prior to joining DCM,
Mr. Chao was a founding executive of one of the largest mobile virtual network operators in Japan.
He also worked as a management consultant at McKinsey & Company in San Francisco. Prior to that,
Mr. Chao worked in marketing and product management at Apple Computer and was one of the account
executives for Recruit, Japans largest human resource advertising and services company. Mr. Chao
serves on the boards of directors of numerous DCM portfolio companies. He is a Management Board
member of the Stanford Graduate School of Business Board of Trustees and a member of The Thacher
School Board of Trustees. He also serves on the board of directors of Legend Capital and the board
of advisors for Red Herring. Shan Liis a director of our company. Mr. Li became an independent director of our company in
February 2004. Mr. Li holds a Bachelor of Science degree in Management Information Systems from
Qinghua University, a Masters degree in Economics from the University of California at Davis and a
Ph.D. in Economics from the Massachusetts Institute of Technology. Mr. Li is a veteran of the
banking industry, having held various executive positions with Goldman Sachs, Lehman Brothers,
Credit Suisse First Boston and China Development Bank. Mr. Li is currently the chief executive
officer of Bank of China International Holdings. Charles E. Phillips, Jr.is a director of our company. Mr. Phillips became an independent
director of our company in May 2004. Mr. Phillips holds a Bachelor of Science degree in Computer
Science from the United States Air Force Academy, a Master of Business Administration degree in
Finance from Hampton University in Virginia and a J.D. from New York Law School. Mr. Phillips is
President and a director of Oracle Corporation with responsibilities for field operations and
customer-facing activities, including consulting, marketing, partners and sales as well as
corporate strategy and business development. Prior to joining Oracle in 2003, Mr. Phillips worked
in the Institutional Securities Division of Morgan Stanley for nine years and at various other
investment banks for eight years. He was ranked the number one enterprise software industry analyst
by Institutional Investor magazine each year from 1994 to 2002. Kathleen Chienis chief financial officer and a senior vice president of our company. Ms.
Chien joined our company in 1999. Ms. Chien received her Bachelor of Science degree in Economics
from the Massachusetts Institute of Technology and her Master of Business Administration degree
from the Haas School of Business at the University of California, Berkeley. Prior to joining our
company, Ms. Chien worked in the financial services and management consulting industries, including
three years with Bain & Company in Hong Kong and two years with Capital Securities Corp., a leading
investment bank in Taiwan. During her tenure at Bain & Company, Ms. Chien was a consultant to a
number of companies on strategic and marketing issues, including entry into the Chinese market and
achieving cost and operational efficiencies. While at Capital Securities Corp., Ms. Chien completed
a number of equity and equity-linked transactions, including the first ever Swiss-franc convertible
bond issuance out of Taiwan, enabling client companies to raise significant capital from the
European and U.S. investment community. Michael Lei Fengis a senior vice president of our company. Mr. Feng has been with our company
since its inception. Mr. Feng received his Bachelor of Arts and Bachelor of Science degrees in Law
from China Foreign Affairs College. Prior to joining our company, Mr. Feng worked at Bain & Company
in Beijing for three years and at the Ministry of Foreign Affairs in China for one year. During his
tenure at Bain & Company, Mr. Feng was a consultant to companies in a number of industries and
advised them on their China strategies. Norman Luiis a vice president of our company. Mr. Lui has been with our company since its
inception. Mr. Lui received his Bachelor of Science degree in Electrical Engineering with
distinction from Cornell University. Prior to joining our company, Mr. Lui was with Bain & Company
for five years, working in the Hong Kong, Beijing and San Francisco offices. During his five-year
tenure at Bain & Company, Mr. Lui was a consultant to companies in the consumer products and
telecommunications industries with respect to their sales, marketing and operating strategies. Tao Wangis a vice president of our company. Mr. Wang joined our company in 2000. Mr. Wang
received a Bachelor of Science degree in Math from Shandong University and a Master of Engineering
degree from the Second Academy under the PRC Ministry of Aerospace Industry. Mr. Wang also holds a
Master of Business Administration degree from the Business School at University of Warwick in the
United Kingdom. Prior to joining our company, Mr. 58




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Wang spent four years as a Senior Consultant at
Bain & Company. Also, Mr. Wang served as a Representative and the General Manager of a joint
venture company in Wuhan for TI Group Asia Pacific. Earlier in his career, Mr. Wang held
engineering and project management positions at the Ministry of Aerospace Industry in China. David Weimin Jinis a vice president of our company. Mr. Jin joined our company in 2000. He
received a Bachelor of Science degree in Engineering from Xidian University. Prior to joining our
company, Mr. Jin held sales management positions in large multinational companies, including three
years at Shell and one year with Colgate Palmolive. Jones Haijun Yuis a vice president of our company. Mr. Yu joined our company in 1998. He
received a Bachelor of Science degree in Biochemistry from Wuhan University and in Business
Management from Beijing Jiaotong University. Prior to joining our company, Mr. Yu worked as a
technician with Guangzhou Zengcheng Biochemical Engineering Company for one year. B. Compensation Compensation of Directors and Executive Officers In April 2004, we approved an annual directors fee of US$15,000 for each director. In
addition, our directors will receive a fee of US$2,000 for each board meeting attended in person
and US$1,000 for each committee meeting attended in person, or US$1,000 for each board meeting
attended by conference call and US$500 for each committee meeting attended by conference call. Our
directors will also be reimbursed for reasonable travel expenses incurred in attending board
meetings in person. There are no arrangements between us and our directors providing for special
benefits upon our directors termination of service. For the year ended December 31, 2004, the
aggregate cash compensation to our directors as a group was approximately US$81,000 (RMB134,000).
In 2004, we granted options to acquire an aggregate of 414,792 common shares below fair market
value to our independent directors, 138,264 of which common shares were purchased immediately upon
granting. For the year ended December 31, 2004, the aggregate cash compensation to our executive
officers as a group was approximately RMB3.6 million (US$0.5 million). We did not grant any options
to acquire common shares to our executive officers in 2004. In August 2002, we agreed to pay to
Michael Lei Feng certain compensation of approximately US$338,000, payable over ten years. We paid
the entire amount of this compensation in March 2004. As a result, we recognized compensation
expense of approximately RMB89,000 in 2002, approximately RMB0.3 million in 2003 and approximately
RMB2.3 million (US$0.3 million) in 2004 in connection with this payment. Directors and Officers Liability Insurance We maintain directors and officers liability insurance for our directors and officers. Employment Agreements We have entered into employment agreements with each of our executive officers. The terms of
these agreements are substantially similar to each other. Under these agreements, each of our
executive officers is employed at will, and their employment may be terminated, with or without
cause, by either party. These agreements do not provide for any special termination benefits, nor
do we have other arrangements with these executive officers for special termination benefits. Each
executive officer has agreed to hold in strict confidence and not to use, except for the benefit of
our company, any proprietary information, technical data, trade secrets and know-how of our company
or the confidential
or proprietary information of any third party, including our affiliated entities and our
subsidiaries, received by our company. Each of these executive officers has also agreed not to
engage in any other employment, occupation, consulting or other business activity directly related
to the business in which we are involved, or engage in any other activities that conflict with his
or her obligations to us during the term of his or her employment. For the 12-month period after
any of these executive officers termination of employment with us for any reason, such officer is
prohibited from recruiting any of our employees or soliciting or inducing our employees to leave
their employment with us. Stock-Based Compensation Plans In 2000, our board of directors and shareholders adopted our 2000 stock option plan. Under
this plan, our directors, officers and other employees and consultants are eligible to acquire
common shares under options. At the time of adoption, 4,010,666 common shares were reserved for
issuance under the plan. In February 2004, our board of directors and shareholders approved an
increase in the number of authorized shares reserved under the plan of 1,519,912 59




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common shares,
increasing the total number of authorized shares reserved under the plan to 5,530,578 common
shares. The plan has a term of ten years but may be terminated earlier by our board of directors. Stock options granted under the 2000 stock option plan may be incentive stock options, or
ISOs, which are intended to qualify for favorable U.S. federal income tax treatment under the
provisions of Section 422 of the U.S. Internal Revenue Code of 1986, as amended, or non-qualified
stock options, or NSOs, which do not so qualify. The compensation committee of our board of directors administers the plan. Subject to the
provisions of the plan and, in the case of a committee, the specific duties delegated by the board
of directors to such committee, and subject to the approval of any relevant authorities, the board
of directors or the committee so appointed has the authority in its discretion to determine, among
other things, the fair market value of the common shares, select optionees, determine the number of
common shares to be covered by each award granted under the plan, and the terms and conditions of
any options or stock purchase rights granted under the plan. Stock options granted under the plan become exercisable at a rate of not less than 20% per
year over five years from the date of the option grant. In the event of the termination of service
of an optionee, the unvested portion of a stock option is forfeited and the vested portion
terminates within the period of time as specified in the option agreement and, in the absence of a
specified time in the option agreement, within twelve months following the optionees termination
in the case of the optionees disability or death, and three months following the optionees
termination in all other cases. In the event of a merger of our company, each outstanding stock option may be assumed or an
equivalent option or right may be substituted by the successor corporation. In the event the
successor corporation refuses to assume or substitute for the stock option, the outstanding stock
options will automatically vest and become exercisable for a period of 15 days, after which the
stock options will terminate. The following table summarizes the options granted to our directors, executive officers and
other employees under our 2000 stock option plan during the periods indicated. Common sharesunderlying optionsgranted
    
    
    Exercise price
    
    
    Date of grant
    
    Date of expirationUS$Granted in 2002Other employees
    
    
    75,800
    
    
    
    0.15
    
    
    March 1, 2002
    
    November 30, 2007 to February 29,200818,100
    
    
    
    0.15
    
    
    March 15, 2002
    
    November 30, 2007 to February 28,200893,900Granted in 2003Kathleen Chien
    
    
    200,000
    
    
    
    0.15
    
    
    April 1, 2003
    
    March 31, 2009460,882
    
    
    
    0.50
    
    
    December 15, 2003
    
    December 14, 2009David Weimin Jin
    
    
    65,000
    
    
    
    0.15
    
    
    April 1, 2003
    
    March 31, 2009Other employees
    
    
    250,900
    
    
    
    0.15
    
    
    April 1, 2003
    
    March 31, 20095,000
    
    
    
    0.15
    
    
    September 1, 2003
    
    August 31, 2009364,450
    
    
    
    0.50
    
    
    December 15, 2003
    
    December 14, 20091,346,232Granted in 2004Donald L. Lucas
    
    
    92,176
    
    
    
    1.00
    
    
    February 17, 2004
    
    February 16, 2010138,264
    *
    
    
    1.00
    
    
    February 28, 2004
    
    Not applicableShan Li
    
    
    92,176
    
    
    
    1.00
    
    
    February 28, 2004
    
    February 27, 2010Charles E. Phillips, Jr.
    
    
    92,176
    
    
    
    3.25
    
    
    May 20, 2004
    
    May 19, 2010Other employees
    
    
    53,400
    
    
    
    1.00
    
    
    February 28, 2004
    
    February 27, 2010468,192
   *
    
    These relate to sales of common shares, from those authorized under the stock option plan,
below fair market value. 60




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C. Board Practices The directors will hold office until the next annual general meeting of shareholders and until
such directors successor is elected and duly qualified, or until such directors earlier death,
resignation or removal. We have no specific policy with respect to director attendance at our board
meetings, committee meetings or annual general meetings of shareholders. Board Committees To enhance our corporate governance, we have established three committees under the board of
directors: the audit committee, the nominating and corporate governance committee and the
compensation committee. We have adopted a charter for each of these committees. The committees have
the following functions and members. Audit committee Our audit committee reports to the board of directors regarding the appointment of our
independent public accountants, the scope and results of our annual audits, compliance with our
accounting and financial policies and managements procedures and policies relating to the adequacy
of our internal accounting controls. Our audit committee charter requires its members to satisfy
applicable Nasdaq corporate governance rules on independence. Since May 2004, the members of our
audit committee have been Donald L. Lucas, who acts as the chairman of our audit committee, David
K. Chao and Shan Li. Donald L. Lucas and Shan Li are independent directors. Accordingly, the
composition of our audit committee complied with Nasdaq Marketplace Rule 4350(a)(5), which required
us to establish an audit committee consisting of a majority of independent members within 90 days
of the listing of our ADSs. In accordance with our audit committee charter and the requirements of
this rule, within one year of our initial public offering, our audit committee must consist solely
of independent members. Our audit committee will be responsible for, among other things:  
    the appointment, evaluation, compensation, oversight and termination of the
work of our independent auditor (including resolution of disagreements between management
and the independent auditor regarding financial reporting);
    ensuring that it receives from our independent auditor a formal written
statement attesting to the auditors independence and describing all relationships between
the auditor and us;
    pre-approving any audit and non-audit services, including tax services, to
be provided by our independent auditor in accordance with Nasdaq rules;
    reviewing our annual audited financial statements and quarterly financial
statements with management and our independent auditor;
    reviewing with our independent auditor all critical accounting policies and
practices to be used by us in preparing our financial statements, all alternative
treatments of financial information within U.S. GAAP, and other material communications
between our independent auditor and management;
    reviewing our policies with respect to risk assessment and risk management;
    reviewing, with management and counsel, any legal matters that may have a
material impact on us and any material reports or inquiries from regulatory or
governmental agencies; and
    establishing procedures for the receipt, retention and treatment of
complaints regarding accounting, internal accounting controls, auditing matters or
potential violations of law, and the confidential, anonymous submission by our employees
of concerns regarding questionable accounting or auditing matters or potential violations
of law. Nominating and corporate governance committee Our nominating and corporate governance committee assists the board of directors in
identifying individuals qualified to become members of our board of directors and in determining
the composition of the board and its committees. Our board of directors has determined that all
members of our nominating and corporate governance committee are independent directors within the
meaning of Nasdaq Marketplace Rule 4200(a)(15) and meet the
criteria for independence set forth in Section 10A(m)(3)(B)(i) of the Exchange Act. The
current members of our nominating and corporate governance committee are Shan Li, who acts as the
chairman of our nominating and corporate governance committee, and Charles E. Phillips, Jr. 61




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Our nominating and corporate governance committee will be responsible for, among other things:  
    identifying and recommending to the board nominees for election or
re-election to the board, or for appointment to fill any vacancy;
    reviewing annually with the board the current composition of the board in
light of the characteristics of independence, age, skills, experience and availability of
service to us;
    reviewing the continued board membership of a director upon a significant
change in such directors principal occupation;
    identifying and recommending to the board the names of directors to serve as
members of the audit committee and the compensation committee, as well as the nominating
and corporate governance committee itself;
    advising the board periodically with respect to significant developments in
the law and practice of corporate governance as well as our compliance with applicable
laws and regulations, and making recommendations to the board on all matters of corporate
governance and on any corrective action to be taken;
    establishing criteria and processes for, and leading the board and each
committee of the board in, its annual performance self-evaluation;
    reviewing and approving policies and procedures with respect to proposed
transactions between us and our related parties, and approving in advance all such
related-party transactions; and
    monitoring compliance with our code of business conduct and ethics,
including reviewing the adequacy and effectiveness of our procedures to ensure proper
compliance. Compensation committee Our compensation committee assists the board in reviewing and approving the compensation
structure of our directors and executive officers, including all forms of compensation to be
provided to our directors and executive officers. In addition, the compensation committee reviews
stock compensation arrangements for all of our other employees. Members of the compensation
committee are not prohibited from direct involvement in determining their own compensation. Our
chief executive officer may not be present at any committee meeting during which his or her
compensation is deliberated. The current members of our compensation committee are David K. Chao,
who acts as the chairman of our compensation committee, and Donald L. Lucas and Charles E.
Phillips, Jr., both of whom are independent directors. Our board of directors has not made a
determination with respect to the independence of Mr. Chao. Under Nasdaq Marketplace Rule
4350(c)(3)(C), our board of directors has appointed David K. Chao, who is not a current officer,
employee, or family member of an officer or employee, to our compensation committee, after
determining, based on Mr. Chaos exceptional qualifications and experience in serving this position
and the limited number of our independent directors, that his membership on the committee is
required by the best interests of our company and our shareholders. Our compensation committee will be responsible for, among other things:  
    approving and overseeing the total compensation package for our executives;
    reviewing and making recommendations to the board with respect to the compensation of our directors;
    reviewing and approving corporate goals and objectives relevant to the
compensation of our chief executive officer, evaluating the performance of our chief
executive officer in light of those goals and objectives, and setting the compensation
level of our chief executive officer based on this evaluation;
    reviewing the results of, and procedures for, the evaluation of the
performance of other executive officers;
    reviewing periodically and making recommendations to the board regarding any
long-term incentive compensation or equity plans, programs or similar arrangements, and
administering these plans;
    reviewing and making recommendations to the board regarding all new
employment, consulting, retirement and severance agreements and arrangements proposed for
our executives; and
    selecting peer groups of companies to be used for purposes of determining
competitive compensation packages. 62




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Duties of Directors Under Cayman Islands law, our directors have a duty to act honestly, in good faith and with a
view to our best interests. Our directors also have a duty to exercise the care, diligence and
skills that a reasonably prudent person would exercise in comparable circumstances. In fulfilling
their duty of care to us, our directors must ensure compliance with our memorandum and articles of
association. A shareholder has the right to seek damages if a duty owed by our directors is
breached. The functions and powers of our board of directors include, among others:  
    convening shareholders annual general meetings and reporting its work to
shareholders at such meetings;
    declaring dividends and distributions;
    appointing officers and determining the term of office of the officers;
    exercising the borrowing powers of our company and mortgaging the property of our company; and
    approving the transfer of shares in our company, including the registering
of such shares in our share register. Interested Transactions A director may vote in respect of any contract or transaction in which he is interested,
provided that the nature of the interest of any director in such contract or transaction shall be
disclosed by him at or prior to its consideration and any vote on that matter. A general notice or
disclosure to the directors or otherwise contained in the minutes of a meeting or a written
resolution of the directors or any committee of directors that a director is a shareholder of any
specified firm or company and is to be regarded as interested in any transaction with such firm or
company will be sufficient disclosure, and, after such general notice, it will not be necessary to
give special notice relating to any particular transaction. Remuneration and Borrowing The directors may determine remuneration to be paid to the directors. The compensation
committee will assist the directors in reviewing and approving the compensation structure for the
directors. We do not provide for any termination benefits for the directors, nor do we have other
arrangements with the directors for special termination benefits. The directors may exercise all
the powers of our company to borrow money and to mortgage or charge its undertaking, property and
uncalled capital or any part thereof and to issue debentures, debenture stock and other securities
whether outright or as security for any debt, liability or obligation of our company or of any
third party. Qualification There is no shareholding qualification for directors. Further, shareholding qualification for
directors may not be fixed by our company in a general meeting. Terms of Directors and Executive Officers At each annual general meeting of the shareholders of our company, all of our directors at
such time are required to retire from office and are eligible for re-election. All of these
directors will retain office until the close of such general meeting. Our next annual general
meeting is currently scheduled for May 26, 2005. Limitation on Liability and Other Indemnification Matters Cayman Islands law allows us to indemnify our directors, officers, auditors and trustee acting
in relation to any of our affairs against actions, costs, charges, losses, damages and expenses
incurred by reason of any act done or omitted in the execution of their duties as our directors,
officers, auditors and trustee. Under our fifth amended and restated memorandum and articles of association adopted on April
26, 2004, we may indemnify our directors, officers, employees and agents against expenses
(including attorneys fees), judgments, fines and amounts paid in settlement actually and
reasonably incurred by such persons in connection with actions, suits or proceedings to which they
are party or are threatened to be made a party by reason of their acting as our directors,
officers, employees or agents. To be entitled to indemnification, these persons must have acted in
good faith and in the best interest or not opposed to the interest of our company and must not have acted in a
manner willfully or grossly negligent, and, with respect to any criminal action, they must have had
no reasonable cause to believe their conduct was unlawful. Our fifth amended and restated
memorandum and articles of association also provides for indemnification of 63




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such person in the case
of a suit initiated by our company or in the right of our company. Such indemnification covers
expenses (including attorneys fees) actually and reasonably incurred in connection with the
defense or settlement of such suit. There are good faith and other similar conduct requirements for
such indemnification rights as those imposed on other types of suits described above. However, if
such persons are successful in the merits of the actions, suits or proceedings described above,
including suits initiated by or in the right of our company, then they may be indemnified for
actual and reasonable expenses without having to meet the conduct requirements. We have entered into indemnification agreements with each of our directors under which we
agree to indemnify each of them to the fullest extent permitted by applicable law and our articles
of association, from and against all costs, charges, expenses, liabilities and losses (including
attorneys fees) incurred in connection with any litigation, suit or proceeding to which such
director is or is threatened to be made a party, witness or other participant. Within 20 days after
our receipt of a written demand of such director, we will advance funds for the payment of
indemnification of these expenses. D. Employees We had 893 employees, 1,481 employees and 2,333 employees as of December 31, 2002, 2003 and
2004, respectively. The following table sets forth the number of our employees categorized by
function as of December 31, 2004. Sales and account management
    
    
    1,023Marketing and merchandising
    
    
    521Technology and online operations
    
    
    232Customer service and production
    
    
    252Search and training consultants
    
    
    117General and administrative
    
    
    188Total
    
    
    2,333
    *
   *
    
    Includes 584 temporary, part-time and contract employees. We believe that we maintain a good working relationship with our employees and we have
not experienced any significant labor disputes or any difficulty in recruiting staff for our
operations. Our employees are not represented by any collective bargaining agreements or labor
unions. E. Share Ownership As of December 31, 2004, 55,616,679 shares of our common shares were outstanding. There are no
different voting rights among our shareholders. We are not aware of any arrangement that may, at a
subsequent date, result in a change of control of our company. For information regarding the share
ownership of our directors and officers, see Item 7.  Major Shareholders and Related Party
Transactions  Major Shareholders. 64




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ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS A. Major Shareholders The following table sets forth information with respect to the beneficial ownership of our
common shares, taking into account the aggregate number of common shares underlying our outstanding
options, as of December 31, 2004, by:  
    each of our directors and executive officers; and
    each person known to us to own beneficially more than 5% of our common shares. Common sharesbeneficially ownedNumber(1)
    
    
    %(2)Directors and executive officers:Rick Yan
    
    
    17,316,000
    
    
    
    29.8David K. Chao(3)
    
    
    14,381,854
    
    
    
    24.8Michael Lei Feng
    
    
    5,927,021
    
    
    
    10.2Norman Lui
    
    
    3,696,000
    
    
    
    6.4Kathleen Chien(4)
    
    
    2,101,842
    
    
    
    3.6Tao Wang
    
    
    601,660
    
    
    
    1.0Donald L. Lucas
    
    
    230,440
    
    
    
    *Shan Li
    
    
    92,176
    
    
    
    *Charles E. Phillips, Jr.
    
    
    92,176
    
    
    
    *David Weimin Jin
    
    
    80,000
    
    
    
    *Jones Haijun Yu
    
    
    75,000
    
    
    
    *All directors and executive officers as a group
    
    
    44,594,169
    
    
    
    76.7Principal shareholders:Rick Yan
    
    
    17,316,000
    
    
    
    29.8Entities affiliated with Doll Capital Management(5)
    
    
    13,980,787
    
    
    
    24.1Michael Lei Feng
    
    
    5,927,021
    
    
    
    10.2Norman Lui
    
    
    3,696,000
    
    
    
    6.4Gilder Gagnon Howe & Co. LLC(6)
    
    
    3,340,034
    
    
    
    5.7
   (1)
    
    Beneficial ownership is determined in accordance with the rules of the Securities and
Exchange Commission and includes voting or investment power with respect to the common shares.(2)
    
    The number of our common shares outstanding used in calculating the percentage for each
listed person includes the common shares underlying options held by such person. Percentage of
beneficial ownership is based on 58,137,123 shares outstanding as of December 31, 2004,
including common shares underlying options outstanding as of this date.(3)
    
    Includes 401,067 common shares acquired through early exercise of options. The exercise price
paid by Mr. Chao to us was recognized as a liability and the shares acquired upon exercise
were not considered issued for accounting purposes until vested. Also includes 4,588,208
common shares owned by DCM III, L.P., 121,568 common shares owned by DCM III-A, L.P., 224,175
common shares owned by DCM Affiliates Fund III, L.P., 7,409,098 common shares owned by Doll
Technology Investment Fund II, L.P., 411,383 common shares owned by DCM Network Fund, L.P.,
760,923 common shares owned by DCM Internet Fund, L.P., and 465,432 Common shares owned by
Doll Technology Affiliates Fund II, L.P. The respective general partners of these entities are
DCM Investment Management III, L.L.C. and Doll Technology Investment Management II, L.L.C. and
share voting and investment power with respect to shares held by each of the limited
partnerships. The managing members of DCM Investment Management III, L.L.C. are David K. Chao,
Dixon R. Doll, Peter Moran and Robert Theis; the managing members of Doll Technology
Investment Management II, L.L.C. are David K. Chao and Dixon R. Doll. Each managing member
disclaims beneficial ownership of shares held by the limited partnerships, except to the
extent of their respective pecuniary interests therein. Also includes 401,067 common shares
owned by David K. Chao.(4)
    
    Includes 660,882 common shares acquired through early exercise of options. The exercise price
paid by Ms. Chien to us was recognized as a liability and the shares acquired upon exercise
were not considered issued for accounting purposes until vested.(5)
    
    Name and number of shares owned by each entity affiliated with Doll Capital Management are
described in Note (4) above.(6)
    
    Based on their Schedule 13G filing with the Securities and Exchange Commission for the period
ended December 31, 2004.*
    
    Less than 1%. As of December 31, 2004, 16,292,712 of our common shares, representing 29.3% of our
outstanding shares, were held by a total of 22 holders of record with addresses in the United
States. As of the same date, 7,245,000 of our ADSs, representing 14,490,000 common shares, or 26.1%
of our outstanding shares, were held by a total of four registered 65




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holders of record with addresses
in the United States. Since certain of these common shares and ADSs were held by brokers or other
nominees, the number of record holders in the U.S. may not be representative of the number of
beneficial holders or their country of residence. B. Related Party Transactions Stock Option Grants We have granted options to purchase common shares in our company to certain of our employees,
directors and officers under our 2000 stock option plan. As of December 31, 2004, there were
outstanding options to purchase an aggregate of 2,520,444 common shares in our company. For a
description of our 2000 stock option plan and these option grants, see Item 6.  Directors, Senior
Management and Employees  Compensation  Stock-Based Compensation Plans. Access License Agreement with and Warrant Issued to Recruit Company Limited On January 1, 2001, 51net entered into an access license agreement with Recruit Company
Limited, or Recruit, a Japanese corporation located in Tokyo, Japan. Under this agreement, Recruit
agreed to give 51net access to an online recruiting application system developed by Recruit,
provide 51net with related technical support and permit 51net to use all the information learned
from the access to this system in the designing of a Chinese language online recruiting software
application. The agreement has a term of 12 months. As consideration for the access and services
received from Recruit, we made a US$60,000 cash payment and issued to Recruit a warrant to purchase
10,000 Series A preference shares at an exercise price of US$1.0417 per share. This is an
arms-length transaction, and we believe the access fee we paid to Recruit represented the fair
value of the 12-month right of access and the technical services that we received from Recruit.
Recruit exercised the warrant and became a holder of 10,000 Series A preference shares in May 2001.
Recruit is a limited partner of DCM Internet Fund, L.P. which is managed by the same entity which
manages DCM Network Fund, L.P., Doll Technology Affiliates Fund II, L.P. and Doll Technology
Investment Fund II, L.P., who collectively own an aggregate of 9,046,836 common shares of our
company. David K. Chao, one of our directors, served as an account executive of Recruit, and his
employment with Recruit terminated 15 years before the execution of this access license agreement. Michael Lei Feng Share Repurchase and Certain Compensation In August 2002, we agreed to repurchase 380,000 common shares from Michael Lei Feng, an
executive officer of our company, for aggregate consideration of US$57,000. As a result, in 2002
and 2003, we recorded the amount due with respect to this repurchase as a liability on our balance
sheet. This amount was paid in March 2004. In addition, in August 2002, we agreed to pay to Michael
Lei Feng certain compensation of approximately US$338,000, payable over ten years. The amount of
this compensation was determined in part on the basis of our evaluation of Michael Lei Fengs
service and contribution as a key officer responsible for our operations and his assumption of the
responsibilities and obligations associated with being a majority equity holder of our affiliated
entities, Run An and Qian Cheng. We paid the entire amount of this compensation in March 2004 with
the proceeds we received from the exercise of warrants that we issued to seven entities affiliated
with DCM. As a result, we recognized compensation expense of approximately RMB89,000 in 2002,
approximately RMB0.3 million in 2003 and approximately RMB2.3 million (US$0.3 million) in 2004. Warrants Issued to Entities Affiliated with DCM In connection with the 2002 common share repurchase from Michael Lei Feng, in August 2002, we
issued warrants to seven entities affiliated with DCM for the purchase of 380,000 Series A
preference shares. These warrants were issued for no consideration, and, as a result, in 2002, we
recorded this issuance as a deemed dividend distribution to these entities of RMB1.3 million. To
induce the entities affiliated with DCM to accept these warrants, we issued
these warrants for no consideration. These warrants were exercisable at US$1.0417 per Series A
preference share. In March 2004, all seven of these entities exercised their warrants and became
registered holders of an aggregate of 380,000 Series A preference shares, and we used the proceeds
from the exercise of these warrants to make the cash payments to Michael Lei Feng described in the
previous paragraph. The seven entities and the number of Series A preference shares that they
acquired in this warrant exercise are as follows: DCM III, L.P., 124,708 Series A preference
shares, DCM III-A, L.P., 3,304 Series A preference shares, DCM Affiliates Fund III, L.P., 6,093
Series A preference shares, Doll Technology Investment Fund II, L.P., 201,381 Series A preference
shares, DCM Network Fund, L.P., 66




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11,181 Series A preference shares, DCM Internet Fund, L.P., 20,682 Series A preference shares, and
Doll Technology Affiliates Fund II, L.P., 12,651 Series A preference shares. Upon the completion of
our initial public offering in 2004, all outstanding Series A preference share were converted into
common shares. Loans and Advances In 2000, Rick Yan, a director and chief executive officer of our company, made a loan to us in
the principal amount of RMB3,476,214 for working capital purposes. In 2003, we recorded an
additional loan from Mr. Yan in the principal amount of RMB887,550 for working capital purposes.
These loans were unsecured, non-interest bearing and had no definite maturity. In 2003, we recorded RMB333,882 as loans made to us to account for the exercise price of
certain options exercised by Kathleen Chien, our chief financial officer, and David K. Chao, one of
our directors. Because the shares underlying the exercised options were not vested at the time of
the exercise, the exercise price paid by Ms. Chien and Mr. Chao to us was recognized as a
liability, and the exercised shares were not considered issued for accounting purposes. This
liability item will be re-characterized as share capital upon vesting of the shares. The amount
attributable to Ms. Chien in connection with this item was RMB248,301. The amount attributable to
Mr. Chao in connection with this item was RMB85,582. In 2004, we recorded RMB1,907,276 as loans made to us to account for the exercise price of
certain options by Kathleen Chien, our chief financial officer. Because the shares underlying the
exercised options were not vested at the time of exercise, the exercise price paid by Ms. Chien to
us was recognized as a liability, and the shares were not considered issued for accounting
purposes. This liability item will be re-characterized as share capital upon vesting of the shares. Transactions Among Our Subsidiaries and Affiliated Entities For a description of transactions among our subsidiaries and affiliated entities, see Item 4.
 Information on the Company  Organizational Structure  Contractual Arrangements Among Our Group
Entities. C. Interests of Experts and Counsel Not Applicable. 
 ITEM 8. FINANCIAL INFORMATION A. Consolidated Statements and Other Financial Information See Item 18.  Financial Statements for our audited consolidated financial statements filed
as part of this annual report. Legal Proceedings Beginning in January 2005, several complaints were filed against us, and certain of our senior
executive officers and directors, in the United States District Court for the Southern District of
New York, following our announcement of anticipated financial results for the fourth quarter of
2004. The complaints seek unspecified damages on alleged violations of federal securities laws
during the period from November 4, 2004 to January 14, 2005. The complaints allege violations of
the federal securities laws through the issuance of false or misleading statements during the class
period covered, including improperly recognizing third quarter advertising revenue and issuing
misleading guidance on our fourth quarter results. Plaintiffs have moved to consolidate the cases
and to appoint lead plaintiffs. We intend to take all appropriate action in response to these
lawsuits. From time to time, we undertake legal action against entities that misappropriate the content
of our www.51job.comwebsite, including recruitment advertisements and the design of our website,
our brands and trademarks, materials from our training courses and other proprietary intellectual
property. Our intellectual property is subject to theft and other unauthorized use, and our ability
to protect our intellectual property is limited. In addition, we may in the future be subject to
claims that we have infringed the intellectual property rights of others. See Item 3.  Key
Information  Risk Factors  Risks Related to Our Business  We may be exposed to infringement or
misappropriation claims by third parties, which, if successful, could cause us to pay
significant damage awards. 67




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Dividend Policy Since the incorporation of our company in 2000, we have never declared or paid any cash
dividends on our common shares, but it is possible that we may declare dividends in the future. We
have historically retained earnings to finance operations and the expansion of our business. The
timing, amount and form of future dividends, if any, will depend, among other things, on our future
results of operations and cash flow, our future prospects, our capital requirements and surplus,
the amount of distributions, if any, received by us from our subsidiaries and our affiliated
entities, and other factors deemed relevant by our board of directors. Any future dividends on our
common shares would be declared by and subject to the discretion of our board of directors. Holders of ADSs will be entitled to receive dividends, if any, subject to the terms of the
deposit agreement, to the same extent as holders of common shares, less the fees and expenses
payable under the deposit agreement, and after deduction of any applicable taxes. B. Significant Changes We have not experienced any significant changes since the date of our audited consolidated
financial statements included in this annual report. 
 ITEM 9. THE OFFER AND LISTING A. Offer and Listing Details Our ADSs, each representing two of our common shares, have been trading on the Nasdaq National
Market since September 29, 2004. Our ADSs are traded under the symbol JOBS. For 2004 (September 29, 2004 through December 31, 2004), the trading price of our ADSs on
Nasdaq ranged from US$18.61 to US$55.55 per ADS. The following table provides the high and low trading prices for our ADSs on the Nasdaq
National Market for (1) each of the two most recent fiscal quarters and (2) each of the most recent
six months. Sales priceHigh
    
    
    LowQuarterly highs and lowsFourth quarter 2004
    
    US$
    55.55
    
    
    US$
    20.35First quarter 2005
    
    US$
    53.50
    
    
    US$
    14.90Monthly highs and lowsOctober 2004
    
    US$
    34.05
    
    
    US$
    20.35November 2004
    
    US$
    37.09
    
    
    US$
    26.30December 2004
    
    US$
    55.55
    
    
    US$
    36.86January 2005
    
    US$
    53.50
    
    
    US$
    20.22February 2005
    
    US$
    28.09
    
    
    US$
    20.20March 2005
    
    US$
    23.65
    
    
    US$
    14.90April 2005 (through April 25, 2005)
    
    US$
    18.50
    
    
    US$
    15.75
 B. Plan of Distribution Not Applicable. C. Markets Our ADSs, each representing two of our common shares, have been trading on the Nasdaq National
Market since September 29, 2004 under the symbol JOBS. D. Selling Shareholders Not Applicable. E. Dilution Not Applicable. 68




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F. Expenses of the Issue Not Applicable. 
 ITEM 10. ADDITIONAL INFORMATION A. Share Capital Not Applicable. B. Memorandum and Articles of Association We incorporate by reference into this annual report the description of our amended and
restated memorandum and articles of association contained in our F-1 registration statement (File
No. 333-117194) filed with the Commission on September 29, 2004. Our shareholders adopted our
amended and restated memorandum and articles of association at an extraordinary shareholder meeting
on April 26, 2004. C. Material Contracts We have not entered into any material contracts other than in the ordinary course of business
and other than those described in Item 4.  Information on the Company or elsewhere in this
annual report on Form 20-F. D. Exchange Controls Chinas government imposes control over the convertibility of Renminbi into foreign
currencies. Under the current unified floating exchange rate system, the Peoples Bank of China
publishes a daily exchange rate for Renminbi, or the PBOC Exchange Rate, based on the previous
days dealings in the inter-bank foreign exchange market. Financial institutions authorized to deal
in foreign currency may enter into foreign exchange transactions at exchange rates within an
authorized range above or below the PBOC Exchange Rate according to market conditions. Under the Foreign Exchange Control Regulations issued by the State Council on January 29, 1996
and effective as of April 1, 1996 (and amended on January 14, 1997) and the Administration of
Settlement, Sale and Payment of Foreign Exchange Regulations which came into effect on July 1, 1996
regarding foreign exchange control, or the Regulations, conversion of Renminbi into foreign
exchange by foreign investment enterprises for current account items, including the distribution of
dividends and profits to foreign investors of joint ventures, is permissible. Foreign investment
enterprises are permitted to remit foreign exchange from their foreign exchange bank account in
China on the basis of, inter alia, the terms of the relevant joint venture contracts and the board
resolutions declaring the distribution of the dividend and payment of profits. Conversion of
Renminbi into foreign currencies and remittance of foreign currencies for capital account items,
including direct investment, loans, security investment, is still subject to the approval of the
State Administration of Foreign Exchange, or SAFE, in each such transaction. On January 14, 1997,
the State Council amended the Foreign Exchange Control Regulations to provide, among other things,
that the State shall not impose restrictions on recurring international payments and transfers. Under the Regulations, foreign investment enterprises are required to open and maintain
separate foreign exchange accounts for capital account items (but not for other items). In
addition, foreign investment enterprises may only buy, sell and/or remit foreign currencies at
those banks authorized to conduct foreign exchange business upon the production of valid commercial
documents and, in the case of capital account item transactions, document approval from SAFE. Currently, foreign investment enterprises are required to apply to SAFE for foreign exchange
registration certificates for foreign investment enterprises. With such foreign exchange
registration certificates (which are granted to foreign investment enterprises upon fulfilling
specified conditions and which are subject to review and renewal by SAFE on an annual basis) or
with the foreign exchange sales notices from the SAFE (which are obtained on a
transaction-by-transaction basis), foreign-invested enterprises may enter into foreign exchange
transactions at banks authorized to conduct foreign exchange business to obtain foreign exchange
for their needs. 69




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E. Taxation Cayman Islands Taxation The Cayman Islands currently levy no taxes on individuals or corporations based upon profits,
income, gains or appreciation and there is no taxation in the nature of inheritance tax or estate
duty. There are no other taxes likely to be material to our company levied by the Government of the
Cayman Islands except for stamp duties that may be applicable on instruments executed in, or after
execution brought within the jurisdiction of, the Cayman Islands. The Cayman Islands are not party
to any double taxation treaties. There are no exchange control regulations or currency restrictions
in the Cayman Islands. United States Federal Income Taxation The following summarizes the material U.S. federal income tax consequences to a U.S. Holder,
as defined below, of the ownership and disposition of our ADSs or common shares. Except where noted, this summary deals only with ADSs and common shares that are held as
capital assets by U.S. Holders. This summary does not describe all of the U.S. federal income tax
consequences applicable to U.S. Holders that are subject to special treatment under the U.S.
federal income tax laws, including:  
    dealers in securities or currencies;
    financial institutions;
    real estate investment trusts;
    insurance companies;
    tax-exempt organizations;
    persons holding ADSs or common shares as part of a hedging, integrated or
conversion transaction, constructive sale or straddle;
    traders in securities that have elected the mark to market method of accounting;
    persons liable for the alternative minimum tax;
    persons who own more than 10% of our voting shares; or
    persons whose functional currency is not the U.S. dollar. This summary is based in part on representations by the depositary and assumes that each
obligation under the deposit agreement and any related agreement will be performed in accordance
with its terms. Furthermore, the discussion below is based upon the provisions of the Internal
Revenue Code of 1986, as amended, or the Code, and U.S. Treasury regulations, rulings and judicial
decisions thereunder at the date hereof, and such authorities may be replaced, revoked or modified,
possibly on a retroactive basis, so as to result in U.S. federal income tax consequences different
from those discussed below. A U.S. Holder that holds or is considering the disposition of ADSs or common shares should
consult its own tax advisor concerning the U.S. federal income tax consequences as well as any
consequences arising under the laws of any other taxing jurisdiction in light of the particular
circumstances of the U.S. Holder. A U.S. Holder is a beneficial owner of ADSs or common shares that is a U.S. person. A U.S.
person is a person who is, for U.S. federal income tax purposes:  
    a citizen or resident of the United States;
    a corporation or other entity taxable as a corporation created or organized
in or under the laws of the United States, any state thereof, or the District of Columbia;
    an estate the income of which is subject to U.S. federal income taxation,
regardless of its source; or
    a trust if it is subject to the primary supervision of a court within the
United States and one or more U.S. persons have the authority to control all substantial
decisions of the trust or if the trust has a valid election in effect under applicable
U.S. Treasury regulations to be treated as a U.S. person. If a partnership holds ADSs or common shares, the tax treatment of a partner will generally
depend on the status of the partner and the activities of the partnership. A partner of a
partnership holding ADSs or common shares should consult its own tax advisors. 70




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ADSs In general, for U.S. federal income tax purposes, a U.S. Holder of ADSs will be treated as the
owner of the underlying common shares that are represented by such ADSs. Deposits and withdrawals
of common shares in exchange for ADSs will not be subject to U.S. federal income taxation. Distributions on ADSs or common shares Subject to the discussion under Passive foreign investment company rules below, the gross
amount of the distributions on the ADSs or common shares will be taxable to a U.S. Holder as
dividends to the extent of our current or accumulated earnings and profits, as determined under
U.S. federal income tax principles. Subject to certain limitations, dividends paid to non-corporate
U.S. Holders, including individuals, will be eligible for a reduced rate of taxation if we are
deemed to be a qualified foreign corporation for U.S. federal income tax purposes. A qualified
foreign corporation includes:  
    a foreign corporation that is eligible for the benefits of a comprehensive
income tax treaty with the United States that includes an exchange of information program;
and
    a foreign corporation if its stock with respect to which a dividend is paid
or its ADSs backed by such stock are readily tradable on an established securities market
within the United States, but does not include an otherwise qualified corporation that is a passive foreign investment
company. We believe that we will be a qualified foreign corporation for so long as (1) we are not a
passive foreign investment company and (2) the ADSs are listed on the Nasdaq National Market or a
national securities exchange in the United States, and thus are considered to be readily tradable
on an established securities market. However, our status as a qualified foreign corporation may
change. Dividends paid on the ADSs or common shares will be treated as income from sources outside the
United States and for the tax years beginning before January 1, 2007, generally will constitute
passive income or, in the case of certain U.S. Holders, financial services income and for tax
years beginning after December 31, 2006, generally will constitute passive category income or, in
the case of certain U.S. Holders, general category income for U.S. foreign tax credit limitation
purposes, which may be relevant for certain holders. To the extent that the amount of any distribution exceeds our current or accumulated earnings
and profits, the distribution will first be treated as a tax-free return of capital, causing a
reduction in the adjusted basis of the ADSs or common shares (thereby increasing the amount of
gain, or decreasing the amount of loss, a U.S. Holder would recognize on a subsequent disposition
of the ADSs or common shares), and the balance in excess of adjusted basis will be taxed as capital
gain. We do not expect to provide U.S. Holders of common shares or ADSs with information regarding
the amount of our current or accumulated earnings and profits, as determined under U.S. federal
income tax principles. Distributions of ADSs or common shares that are received as part of a pro rata distribution to
all of our common shareholders (including ADS holders) will not be subject to U.S. federal income
tax. The basis of the new ADSs or common shares so received will be determined by allocating a U.S.
Holders basis in the old ADSs or common shares between the old ADSs or common shares and the new
ADSs or common shares received, based on their relative fair market values on the date of
distribution. Dividends paid on the ADSs or common shares will generally constitute passive income or, in
the case of certain U.S. Holders, financial services income and will be treated as income from
sources without the United States for U.S. foreign tax credit limitation purposes, which may be
relevant for certain holders. Sale, exchange or other disposition of ADSs or common shares Subject to the discussion under Passive foreign investment company rules below, upon the
sale, exchange or other disposition of ADSs or common shares, a U.S. Holder generally will
recognize capital gain or loss equal to the
difference between the amount realized upon the sale, exchange or other disposition and the
adjusted tax basis of the U.S. Holder in the ADSs or common shares. A U.S. Holders tax basis in an
ADS or a common share will be, in general, the price it paid for that ADS or common share. The
capital gain or loss generally will be long-term capital gain or loss if, at the time of sale,
exchange or other disposition, the U.S. Holder has held the ADS or common share for more than one
year. Net long-term capital gains of non-corporate U.S. Holders, including individuals, are
eligible for reduced rates of taxation. The deductibility of capital losses is subject to
limitations. Any gain or loss that a U.S. Holder recognizes generally will be treated as gain or
loss from sources within the United States for U.S. foreign tax credit limitation purposes. 71




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Passive foreign investment company rules We believe that we were not a passive foreign investment company for 2004 and based on the
projected composition of our income and valuation of our assets, we do not expect to be a passive
foreign investment company for 2005. In addition, we do not expect to become one in the future,
although this may change. The determination of whether we are a passive foreign investment company
will be made on an annual basis and will depend on the composition of our income and assets,
including goodwill. The calculation of goodwill will be based, in part, on the market value of our
ADSs from time to time, which may be volatile. For a discussion of the risks related to the
possible tax effects should we be considered a passive foreign investment company, see Item 3. 
Key Information  Risk Factors  Risks Related to Our Business  We may become a passive foreign
investment company, which could result in adverse U.S. tax consequences to U.S. investors. In general, we will be deemed to be a passive foreign investment company for any taxable year
in which either (1) at least 75% of our gross income is passive income or (2) at least 50% of the
value (determined on the basis of a quarterly average) of our assets is attributable to assets that
produce or are held for the production of passive income. For this purpose, passive income
generally includes dividends, interest, royalties, rents (other than rents and royalties derived in
the active conduct of a trade or business and not derived from a related person), annuities and
gains from assets that produce passive income. If we own at least 25% by value of the equity shares
of another corporation, we will be treated for purposes of the passive foreign investment company
tests as owning a proportionate share of the assets of the other corporation, and as receiving
directly a proportionate share of the other corporations income. If we are a passive foreign investment company for any taxable year during which a U.S. Holder
has an equity interest in our company, unless the U.S. Holder makes a mark-to-market election or a
qualified electing fund election, as discussed below, such U.S. Holder will be subject to the
following special tax rules. Gain realized upon the sale or disposition of ADSs or common shares and distributions made to
a U.S. Holder by us during a taxable year with respect to the ADSs or common shares that are
excess distributions (defined generally as the excess of the amount received with respect to the
ADSs or common shares in the taxable year over 125% of the average amount received in the shorter
of either the three previous years or a U.S. Holders holding period before the taxable year) must
be allocated ratably to each day of the U.S. Holders holding period. The amount allocated to the
current taxable year or any year before we became a passive foreign investment company will be
included as ordinary income in a U.S. Holders gross income for that year. The amount allocated to
other prior taxable years will be taxed as ordinary income at the highest rate in effect for the
class of U.S. Holder, corporate or non-corporate, in that prior year and the tax is subject to an
interest charge at the rate applicable to deficiencies in income taxes. In certain circumstances, instead of being subject to the excess distribution rules discussed
above, a U.S. Holder may make an election to include gain on the ADSs or common shares of a passive
foreign investment company as ordinary income under a mark-to-market method, provided that the ADSs
or equity shares are regularly traded on a qualified exchange. Under current law, the
mark-to-market election is only available for ADSs or common shares that are regularly traded
within the meaning of U.S. Treasury regulations on certain designated U.S. exchanges and foreign
exchanges that meet trading, listing, financial disclosure and other requirements to be treated as
a qualified exchange under applicable U.S. Treasury regulations. The Nasdaq National Market is a
qualified exchange. If a U.S. Holder makes an effective mark-to-market election, the U.S. Holder will include each
year as ordinary income, rather than capital gain, the excess, if any, of the fair market value of
the U.S. Holders ADSs or common shares at the end of the taxable year over such U.S. Holders
adjusted basis in the ADSs or common shares, and will be permitted an ordinary loss in respect of
the excess, if any, of the adjusted basis of these ADSs or common shares over their fair market
value at the end of the taxable year, but only to the extent of the net amount previously included
in income as a result of the mark-to-market election. A U.S. Holders basis in the ADSs or common
shares will be adjusted to reflect any such income or loss amounts. Any gain or loss on the sale of
the ADSs or common shares will be ordinary income or loss, except that this loss will be ordinary
loss only to the extent of the previously included net mark-to-market gain. Instead of being subject to the excess distribution rules discussed above, a U.S. holder of
shares in a passive foreign investment company alternatively may elect to have the company treated
as a qualified electing fund, provided that the company provides certain information to make such
an election effective. This option will not be available to U.S. Holders because we do not intend
to provide such information to U.S. Holders. If a U.S. Holder owns ADSs or common shares during any year that we are a passive foreign
investment company, the U.S. Holder must file Internal Revenue Service Form 8621. 72




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A U.S. Holder should consult its own tax advisors concerning the availability and the making
of a mark-to-market election and the U.S. federal income tax consequences of holding the ADSs or
common shares if we are deemed to be a passive foreign investment company in any taxable year. Information reporting and backup withholding In general, unless a U.S. Holder belongs to a category of certain exempt recipients (such as
corporations), information reporting requirements will apply to distributions on ADSs or common
shares made within the United States and to the proceeds of sales of ADSs or common shares that are
effected through the U.S. office of a broker or the non-U.S. office of a broker that has certain
connections with the United States. Backup withholding may apply to these payments if a U.S. Holder
fails to provide a correct taxpayer identification number or certification of exempt status, fails
to report in full dividend and interest income or, in certain circumstances, fails to comply with
applicable certification requirements. Any amounts withheld under the backup withholding rules will be allowed as a refund or a
credit against a U.S. Holders U.S. federal income tax, provided the U.S. Holder furnishes the
required information to the Internal Revenue Service in a timely manner. Enforceability of Civil Liabilities We are an exempted limited liability company incorporated under the laws of the Cayman
Islands. We are incorporated in the Cayman Islands because of certain benefits associated with
being a Cayman Islands corporation, such as political and economic stability, an effective judicial
system, a favorable tax system, the absence of exchange control or currency restrictions and the
availability of professional and support services. However, the Cayman Islands has a less developed
body of securities laws as compared to the United States and provides protections for investors to
a significantly lesser extent. In addition, Cayman Islands companies do not have standing to sue
before the federal courts of the United States. A substantial majority of our assets are located outside the United States. In addition, a
majority of our directors and officers are nationals and/or residents of countries other than the
United States, and all or a substantial portion of our or such persons assets are located outside
the United States. As a result, it may be difficult for investors to effect service of process
within the United States upon us or such persons or to enforce against them or against us,
judgments obtained in United States courts, including judgments predicated upon the civil liability
provisions of the securities laws of the United States or any state thereof. We have appointed National Registered Agents, Inc. at 875 Avenue of the Americas, Suite 501,
New York, New York 10001, as our agent to receive service of process with respect to any action
brought against us in the United States District Court for the Southern District of New York under
the federal securities laws of the United States or of any State of the United States or any action
brought against us in the Supreme Court of the State of New York in the County of New York under
the securities laws of the State of New York. Maples and Calder, our counsel as to Cayman Islands law and Jun He Law Offices, our counsel as
to PRC law, have advised us that there is uncertainty as to whether the courts of the Cayman
Islands and the PRC, respectively, would (1) recognize or enforce judgments of United States courts
obtained against us or such persons predicated upon the civil liability provisions of the
securities laws of the United States or any state thereof, or (2) be competent to hear original
actions brought in each respective jurisdiction, against us or such persons predicated upon the
securities laws of the United States or any state thereof. Maples and Calder has further advised us that a final and conclusive judgment in federal or
state courts of the United States under which a sum of money is payable, other than a sum payable
in respect of taxes, fines, penalties or similar charges, may be subject to enforcement proceedings
as a debt in the Courts of the Cayman Islands under the common law doctrine of obligation. Jun He Law Offices has advised us further that the recognition and enforcement of foreign
judgments are provided for under the PRC Civil Procedure Law. PRC courts may recognize and enforce
foreign judgments in accordance with the requirements of the PRC Civil Procedure Law based either
on treaties between the PRC and the country where the judgment is made or in reciprocity between
jurisdictions. F. Dividends and Paying Agents Not Applicable. 73




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G. Statements by Experts Not Applicable. H. Documents on Display We have previously filed with the Commission our registration statement on Form F-1 and
prospectus under the Securities Act of 1933, as amended, with respect to our ADSs. We are subject to the periodic reporting and other informational requirements of the
Securities Exchange Act of 1934, as amended, or the Exchange Act. Under the Exchange Act, we are
required to file reports and other information with the Securities and Exchange Commission.
Specifically, we are required to file annually a Form 20-F no later than six months after the close
of each fiscal year, which is December 31. Copies of reports and other information, when so filed,
may be inspected without charge and may be obtained at prescribed rates at the public reference
facilities maintained by the Securities and Exchange Commission at Room 1024, Judiciary Plaza, 450
Fifth Street, N.W., Washington, D.C. 20549. You can request copies of these documents upon payment
of a duplicating fee, by writing to the SEC. Please call the SEC at 1-800-SEC-0330 for further
information on the operation of the public reference rooms. The SEC also maintains a website at
www.sec.govthat contains reports, proxy and information statements, and other information
regarding registrants that make electronic filings with the SEC using its EDGAR system. As a
foreign private issuer, we are exempt from the rules under the Exchange Act prescribing the
furnishing and content of quarterly reports and proxy statements, and officers, directors and
principal shareholders are exempt from the reporting and short-swing profit recovery provisions
contained in Section 16 of the Exchange Act. Our financial statements have been prepared in accordance with U.S. GAAP. We will furnish our shareholders with annual reports, which will include a review of
operations and annual audited consolidated financial statements prepared in conformity with U.S.
GAAP. I. Subsidiary Information Not Applicable. 
 ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK Interest rate risk Our exposure to interest rate risk for changes in interest rates relates primarily to the
interest income generated by excess cash deposited in banks. As of December 31, 2004, we had cash
and cash equivalents of RMB848.3 million (US$102.5 million). Cash and cash equivalents consist of
cash on hand and in banks. The carrying amounts of cash and cash equivalents, accounts receivable and other receivables
represent our principal exposure to credit risk in relation to our financial assets. As of December
31, 2004, approximately 75% of our cash and cash equivalents were held in uninsured accounts at
major financial institutions located in the United States and the remainder in uninsured accounts
located in China and Hong Kong that we believe are of acceptable credit quality. We have not used
any derivative financial instruments to hedge interest rate risk. We have not been exposed nor do
we anticipate being exposed to material risks due to changes in interest rates, although our future
interest income may fluctuate in line with changes in interest rates. The risk associated with
fluctuating interest rates is principally confined to our cash deposits in banks, and, therefore,
our exposure to interest rate risk is minimal. Foreign exchange risk Substantially all of our revenue generating operations are transacted in the Renminbi, which
is not fully convertible into foreign currencies, and a significant portion of our liabilities are
denominated in Renminbi. As a result,
the conversion of our revenues is subject to PRC regulatory restrictions on currency
conversion and we are exposed to risks posed by fluctuations in the foreign exchange market. The
value of the Renminbi against the U.S. dollar and other currencies may fluctuate and is affected
by, among other things, changes in the PRCs political and economic conditions. Any revaluation of
the Renminbi may materially and adversely affect our cash flows, revenues and financial condition,
and the value of, and any dividends payable on, our ADSs in foreign currency terms. To the extent
we hold assets denominated in U.S. dollars, any appreciation of the Renminbi against the U.S.
dollar could result in a charge to our income statement and a reduction in the value of our U.S.
dollar denominated assets. All of the proceeds from our initial public offering are denominated in
U.S. dollars. 74




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We have not used any forward contracts or currency borrowings to hedge our exposure to foreign
currency risk. See Item 3.  Key Information  Risk Factors  Risks Related to the Peoples
Republic of China  The fluctuation of the Renminbi may materially and adversely affect your
investment. 
 ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES Not Applicable. 75




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PART II 
 ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES None. 
 ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE
OF PROCEEDS Use of Proceeds The following information regarding the use of proceeds relates to the registration statement
on Form F-1 (File No. 333-117194) for our initial public offering and sale of 6,037,500 American
depositary shares, each representing two of our common shares, for an aggregate offering price of
US$84,525,000. Our registration statement was declared effective by the Commission on September 28,
2004. We received net proceeds of approximately US$76.8 million from our initial public offering
(after deducting underwriting discounts and other expenses related to the offering). None of the
transaction expenses included payments to directors or officers of our company, persons owning 10%
or more of our equity securities or our affiliates. We have not utilized any of the net proceeds from our initial public offering. The net
proceeds are currently held in interest bearing bank deposits. Morgan Stanley & Co. International Limited, UBS Securities LLC, Piper Jaffray & Co. and CLSA
Limited were the underwriters for our initial public offering. 
 ITEM 15. CONTROLS AND PROCEDURES Evaluation of Disclosure Controls and Procedures As of the end of the period covered by this report, our principal executive officer and
principal financial officer have performed an evaluation of the effectiveness of our disclosure
controls and procedures, as that term is defined in Rules 13a-15(e) and 15d-15(e) of the Securities
Exchange Act of 1934, as amended, or the Exchange Act. Based upon that evaluation, they have
concluded that our disclosure controls and procedures were effective in ensuring that the
information required to be disclosed by us in the reports that we file and furnish under the
Exchange Act is recorded, processed, summarized and reported, within the time periods specified in
by the Securities and Exchange Commissions rules and regulations except as disclosed in the
following paragraphs. A material weakness in internal control is a significant deficiency, or combination of
significant deficiencies, that results in more than a remote likelihood that a material
misstatement of the financial statements would not be prevented or detected on a timely basis by
us. We have evaluated the effectiveness of our internal control over accounting processes and
determined the error referenced below is a result of a material weakness in internal controls. We
have taken steps to ensure that the material weakness has been remedied, including establishing
additional personnel supervision and checkpoints. In January 2005, we discovered a clerical error related to certain accounting processes in
which manual adjustments duplicated automated entries. This resulted in adjustments to revenues for
online recruitment services for the second and third quarters of fiscal 2004. The adjustment to the
second quarter of 2004 reduced previously reported revenues by RMB1.3 million (US$157,000) and
previously reported net income by RMB0.8 million (US$94,000). The adjustment to the third quarter
of 2004 reduced previously reported revenues by RMB2.2 million (US$262,000) and previously reported
net income by RMB1.4 million (US$169,000). See Item 5.  Operating and Financial Review and
Prospects  Overview  Unaudited Quarterly Results of Operations. In addition, in connection with the audit of our financial statements for the year ended
December 31, 2004, we have also identified other areas of our internal control over financial
reporting that require improvement, including risk management, formal documentation of internal
controls and processes, and size and qualification of accounting personnel. We are taking measures
to make these improvements as soon as practicable. Our board of directors and the
audit committee have been advised of these issues. Under the supervision and with the participation of our senior management, including our
principal executive officer and principal financial officer, we are in the process of conducting
further evaluation of our internal control over financial reporting based on the framework in
Internal Control-Integrated Framework issued by the Committee of 76




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Sponsoring Organizations of the
Treadway Commission. We are committed to taking appropriate steps for remediation as needed. We
have also engaged professional consultants to assist us in performing the evaluation and devising
steps for remediation. Changes in Internal Controls Aside from the changes related to the material weakness described above, there were no
significant changes to our internal control over financial reporting during the period covered by
this annual report that has materially affected, or is reasonably likely to materially affect, our
internal control over financial reporting. 
 ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT Our board of directors has concluded that Mr. Donald Lucas, an independent director, meets the
criteria for an audit committee financial expert as established by the U.S. Securities and
Exchange Commission. See Item 6.  Directors, Senior Management and Employees  Board Practices. 
 ITEM 16B. CODE OF ETHICS Our board of directors has adopted a code of ethics that applies to our directors, officers
and employees, including our principal executive officer, principal financial officer, principal
accounting officer or controller and any other persons who perform similar functions for us. We
have included a copy of our code of business conduct and ethics as an exhibit to this annual
report, and posted the code on our website at ir.51job.com. 
 ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES Audit Fees PricewaterhouseCoopers Zhong Tian Certified Public Accountants Ltd. Co., or PwC, were our
independent auditors for the years ended December 31, 2003 and 2004. Audit fees relate to aggregate
fees billed for professional services rendered by PwC for the audit of our annual financial
statements and the review of our quarterly financial results. We paid PwC audit fees of
RMB1,964,778 in 2003 and RMB3,790,040 (US$457,928) in 2004. Audit Related Fees Audit-related fees are aggregate fees billed for assurance and related services rendered by
PwC that were reasonably related to the performance of the audit or review of our financial
statements and are not reported under the caption Audit Fees above. We did not pay any audit
related fees to PwC in 2003. In 2004, we paid RMB2,470,262 (US$298,467) in audit-related fees to
PwC for review work in connection with registration documents. Tax Fees We did not pay any tax fees to PwC in 2003. In 2004, we paid RMB9,960 (US$1,203) to PwC for
tax advice services. All Other Fees We did not purchase any other services from PwC in 2003 or 2004. Our audit committee pre-approves audit engagement terms and fees prior to the commencement of
any audit work, other than that which may be necessary for the independent auditors to prepare the
proposed audit approach, scope and fee estimates. The independent auditors annually submit to us a
written proposal that details all audit and audit related services. Audit fees are fixed and
contained in the proposal, and the audit committee reviews the nature and dollar value of services
to be provided under such proposal. Any revisions to such proposal after the engagement has begun
are reviewed and pre-approved by the audit committee. 
 ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES We aim to comply with the Nasdaq corporate governance rules with respect to the audit
committee on or prior to September 15, 2005. 77




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ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS Not Applicable. 78




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PART III 
 ITEM 17. FINANCIAL STATEMENTS We have elected to provide financial statements pursuant to Item 18. 
 ITEM 18. FINANCIAL STATEMENTS The consolidated financial statements for 51job, Inc. and its subsidiaries are included at the
end of this annual report. 
 ITEM 19. EXHIBIT INDEX Exhibits
    
    Description1.1
    
    Amended and Restated Memorandum and Articles of Association.
(Incorporated by reference to Exhibit 3.1 from our Registration
Statement on Form F-1 (file no. 333-117194) filed with the
Securities and Exchange Commission on July 7, 2004)2.1
    
    Specimen of Share Certificate. (Incorporated by reference to
Exhibit 4.1 from our Registration Statement on Form F-1 (file no.
333-117194) filed with the Securities and Exchange Commission on
July 7, 2004)2.2
    
    Specimen of American Depositary Receipt. (Incorporated by
reference to Exhibit 4.2 from our Registration Statement on Form
F-1 (file no. 333-117194) filed with the Securities and Exchange
Commission on August 2, 2004)2.3
    
    Form of Deposit Agreement among 51job, Inc., JPMorgan Chase Bank,
as Depositary, and Holders and Beneficial Holders from time to
time of American Depositary Shares evidenced by American
Depositary Receipts issued thereunder, including the form of
American Depositary Receipt. (Incorporated by reference to the
Registration Statement on Form F-6 (File No. 333-117254) filed
with the Securities and Exchange Commission with respect to
American Depositary Shares representing common shares on July 9,
2004)4.1
    
    2000 Stock Option Plan. (Incorporated by reference to Exhibit
10.1 from our Registration Statement on Form F-1 (file no.
333-117194) filed with the Securities and Exchange Commission on
July 7, 2004)4.2
    
    Form of Employment, Confidential Information and Invention
Assignment Agreement. (Incorporated by reference to Exhibit 10.2
from our Registration Statement on Form F-1 (file no. 333-117194)
filed with the Securities and Exchange Commission on July 7,
2004)4.3
    
    Form of Indemnification Agreement. (Incorporated by reference to
Exhibit 10.3 from our Registration Statement on Form F-1 (file
no. 333-117194) filed with the Securities and Exchange Commission
on July 7, 2004)4.4
    
    Lease Agreements between Shanghai Qianjin Culture Communication
Co., Ltd. and (1) Shanghai Wailao Property Management Service
Co., Ltd. (dated November 21, 2003), (2) Shanghai Office of China
Orient Asset Management Corporation, or Orient Asset Management
Corp. (dated June 30, 2003) and (3) Orient Asset Management
(dated June 30, 2003). (Incorporated by reference to Exhibit 10.4
from our Registration Statement on Form F-1 (file no. 333-117194)
filed with the Securities and Exchange Commission on July 7,
2004)4.5
    
    Form of Investor Rights Agreement. (Incorporated by reference to
Exhibit 10.5 from our Registration Statement on Form F-1 (file
no. 333-117194) filed with the Securities and Exchange Commission
on July 7, 2004)4.6
    
    Technical and Consulting Service Agreement dated as of May 3,
2004, as amended as of July 2, 2004, between Shanghai Run An Lian
Information Consultancy Co., Ltd. and Qian Cheng Wu You Network
Information Technology (Beijing) Co., Ltd. (Incorporated by
reference to Exhibit 10.7 from our Registration Statement on Form
F-1 (file no. 333-117194) filed with the Securities and Exchange
Commission on July 7, 2004)
 79




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Exhibits
    
    Description4.7
    
    Technical and Consulting Service Agreement dated as of May 3, 2004, as
amended as of July 2, 2004, between Beijing Qian Cheng Si Jin Advertising
Co., Ltd. and Qian Cheng Wu You Network Information Technology (Beijing)
Co., Ltd. (Incorporated by reference to Exhibit 10.8 from our Registration
Statement on Form F-1 (file no. 333-117194) filed with the Securities and
Exchange Commission on July 7, 2004)4.8
    
    Equity Pledge Agreement dated as of May 3, 2004 among Michael Lei Feng, Tao
Wang and Qian Cheng Qu You Network Information Technology (Beijing) Co.,
Ltd. (Incorporated by reference to Exhibit 10.9 from our Registration
Statement on Form F-1 (file no. 333-117194) filed with the Securities and
Exchange Commission on July 7, 2004)4.9
    
    Equity Pledge Agreement dated as of May 3, 2004 among Michael Lei Feng,
Beijing Run An Information Consultancy Co., Ltd. and Qian Cheng Wu You
Network Information Technology (Beijing) Co., Ltd. (Incorporated by
reference to Exhibit 10.10 from our Registration Statement on Form F-1
(file no. 333-117194) filed with the Securities and Exchange Commission on
July 7, 2004)4.10
    
    Cooperation Agreement dated as of May 3, 2004 between Shanghai Run An Lian
Information Consultancy Co., Ltd. and Qianjin Network Information
Technology (Shanghai) Co., Ltd. (Incorporated by reference to Exhibit 10.11
from our Registration Statement on Form F-1 (file no. 333-117194) filed
with the Securities and Exchange Commission on July 7, 2004)4.11
    
    Domain Name License Agreement dated as of May 3, 2004 between Shanghai Run
An Lian Information Consultancy Co., Ltd. and 51net.com Inc. (Incorporated
by reference to Exhibit 10.12 from our Registration Statement on Form F-1
(file no. 333-117194) filed with the Securities and Exchange Commission on
July 7, 2004)4.12
    
    Call Option Agreement dated as of August 1, 2002, as supplemented and
amended as of May 3, 2004, between Beijing Qian Cheng Si Jin Advertising
Co., Ltd. and 51net.com Inc. (Incorporated by reference to Exhibit 10.13
from our Registration Statement on Form F-1 (file no. 333-117194) filed
with the Securities and Exchange Commission on July 7, 2004)4.13
    
    Share Transfer Agreement dated as of April 5, 2004 among Wuhan Mei Hao Qian
Cheng Advertising Co., Ltd., 51net.com Inc. and Beijing Qian Cheng Si Jin
Advertising Co., Ltd. (Incorporated by reference to Exhibit 10.14 from our
Registration Statement on Form F-1 (file no. 333-117194) filed with the
Securities and Exchange Commission on July 7, 2004)8.1
    
    List of subsidiaries of 51job, Inc. (Incorporated by reference to Exhibit
21.1 from our Registration Statement on Form F-1 (file no. 333-117194)
filed with the Securities and Exchange Commission on July 7, 2004)11.1
    
    Code of Business Conduct and Ethics. (Incorporated by reference to Exhibit
10.6 from our Registration Statement on Form F-1 (file no. 333-117194)
filed with the Securities and Exchange Commission on July 7, 2004)12.1
    
    CEO Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.12.2
    
    CFO Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.13.1
    
    CEO Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.13.2
    
    CFO Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
 80




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SIGNATURES The registrant hereby certifies that it meets all of the requirements for filing its annual
report on Form 20-F and that it has duly caused and authorized the undersigned to sign this annual
report on its behalf. 51job, Inc.By:
    
    /s/ Rick YanName:
    
    Rick YanTitle:
    
    President and Chief Executive OfficerDate: April 27, 2005




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51JOB, INC. INDEX TO CONSOLIDATED FINANCIAL STATEMENTS PageReport of Independent Registered Public Accounting Firm
    
    F-2Consolidated Statements of Operations and Comprehensive Income for the years ended December 31, 2002, 2003 and 2004
    
    F-3Consolidated Balance Sheets as of December 31, 2003 and 2004
    
    F-4Consolidated Statements of Shareholders Equity for the years ended December 31, 2002, 2003 and 2004
    
    F-5Consolidated Statements of Cash Flows for the years ended December 31, 2002, 2003 and 2004
    
    F-6Notes to the Consolidated Financial Statements for the years ended December 31, 2002, 2003 and 2004
    
    F-7
 F-1




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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM TO THE BOARD OF DIRECTORS AND SHAREHOLDERS OF
51JOB, INC.: In our opinion, the accompanying consolidated balance sheets and the related consolidated
statements of operations and comprehensive income, of changes in shareholders equity and of cash
flows expressed in Renminbi present fairly, in all material respects, the financial position of
51job, Inc. (the Company) and its subsidiaries as of December 31, 2003 and 2004, and the results
of their operations and their cash flows for each of the three years ended December 31, 2004 in
conformity with accounting principles generally accepted in the United States of America. These
financial statements are the responsibility of the Companys management. Our responsibility is to
express an opinion on these financial statements based on our audits. We conducted our audits of
these statements in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audits to obtain reasonable
assurance about whether the financial statements are free of material misstatement. An audit
includes examining, on a test basis, evidence supporting the amounts and disclosures in the
financial statements, assessing the accounting principles used and significant estimates made by
management and evaluating the overall financial statement presentation. We believe that our audits
provide a reasonable basis for our opinion. /s/ PricewaterhouseCoopers Zhong Tian Certified Public Accountants Ltd. Co.
Shanghai, Peoples Republic of China
April 25, 2005 F-2




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51JOB, INC. 
 CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
 FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
 Note
    
    
    2002
    
    
    2003
    
    
    2004
    
    
    2004RMB
    
    
    RMB
    
    
    RMB
    
    
    US$ (Note 2(c))Revenues:Print advertising
    
    
    
    
    
    
    116,989,356
    
    
    
    182,606,297
    
    
    
    300,651,791
    
    
    
    36,325,958Online recruitment services
    
    
    
    
    
    
    28,938,327
    
    
    
    76,960,121
    
    
    
    111,508,533
    
    
    
    13,472,909Executive search
    
    
    
    
    
    
    9,726,300
    
    
    
    15,748,331
    
    
    
    24,907,914
    
    
    
    3,009,474Other human resource related revenues
    
    
    
    
    
    
    9,895,734
    
    
    
    18,019,611
    
    
    
    42,875,597
    
    
    
    5,180,402Total revenues
    
    
    
    
    
    
    165,549,717
    
    
    
    293,334,360
    
    
    
    479,943,835
    
    
    
    57,988,743Less: Business and related tax
    
    
    
    
    
    
    (7,510,017
    )
    
    
    (13,215,419
    )
    
    
    (23,823,953
    )
    
    
    (2,878,506
    )Net revenues
    
    
    
    
    
    
    158,039,700
    
    
    
    280,118,941
    
    
    
    456,119,882
    
    
    
    55,110,237Cost of services
    
    
    
    
    
    
    (92,220,940
    )
    
    
    (151,477,142
    )
    
    
    (224,606,635
    )
    
    
    (27,137,877
    )Gross profit
    
    
    
    
    
    
    65,818,760
    
    
    
    128,641,799
    
    
    
    231,513,247
    
    
    
    27,972,361Operating expenses:Sales and marketing
    
    
    
    
    
    
    (24,356,157
    )
    
    
    (38,619,523
    )
    
    
    (67,271,096
    )
    
    
    (8,127,964
    )General and administrative
    
    
    
    
    
    
    (30,382,850
    )
    
    
    (38,135,612
    )
    
    
    (55,175,493
    )
    
    
    (6,666,525
    )Share-based compensation  share option*
    
    
    
    
    
    
    
    
    
    
    (13,482,546
    )
    
    
    (18,678,238
    )
    
    
    (2,256,780
    )Share-based compensation  founder shares**
    
    
    
    
    
    
    (8,808,931
    )
    
    
    (4,622,466
    )
    
    
    
    
    
    
    Total operating expenses
    
    
    
    
    
    
    (63,547,938
    )
    
    
    (94,860,147
    )
    
    
    (141,124,827
    )
    
    
    (17,051,269
    )Income from operations
    
    
    
    
    
    
    2,270,822
    
    
    
    33,781,652
    
    
    
    90,388,420
    
    
    
    10,921,092Interest and investment income
    
    
    
    
    
    
    462,376
    
    
    
    930,288
    
    
    
    2,846,422
    
    
    
    343,916Other income (expense)
    
    
    
    
    
    
    (46,590
    )
    
    
    1,080,334
    
    
    
    1,966,374
    
    
    
    237,585Income before provision for income tax
    
    
    
    
    
    
    2,686,608
    
    
    
    35,792,274
    
    
    
    95,201,216
    
    
    
    11,502,594Income tax benefit (expense)
    
    
    8
    
    
    
    1,259,194
    
    
    
    (3,192,011
    )
    
    
    (34,058,184
    )
    
    
    (4,115,047
    )Net income for the year
    
    
    
    
    
    
    3,945,802
    
    
    
    32,600,263
    
    
    
    61,143,032
    
    
    
    7,387,547Deemed dividends to holders of Series A
Preference Shares
    
    
    14
    
    
    
    (1,233,659
    )
    
    
    
    
    
    
    
    
    
    
    Amount allocated to participating preference
shareholders
    
    
    14
    
    
    
    (876,215
    )
    
    
    (10,615,466
    )
    
    
    (13,986,417
    )
    
    
    (1,689,895
    )Income attributable for common shareholders
    
    
    
    
    
    
    1,835,928
    
    
    
    21,984,797
    
    
    
    47,156,615
    
    
    
    5,697,652Other comprehensive income (loss):Currency translation adjustments
    
    
    
    
    
    
    (123,391
    )
    
    
    76,964
    
    
    
    236,144
    
    
    
    28,532Unrealized gain (loss) for investment
    
    
    
    
    
    
    
    
    
    
    (279,532
    )
    
    
    (299,451
    )
    
    
    (36,181
    )Comprehensive income
    
    
    
    
    
    
    3,822,411
    
    
    
    32,397,695
    
    
    
    61,079,725
    
    
    
    7,379,898Earnings per share:
    
    
    14 Basic
    
    
    
    
    
    
    0.09
    
    
    
    0.83
    
    
    
    1.32
    
    
    
    0.16 Diluted
    
    
    
    
    
    
    0.07
    
    
    
    0.75
    
    
    
    1.26
    
    
    
    0.15Earnings per ADS***: Basic
    
    
    
    
    
    
    0.18
    
    
    
    1.65
    
    
    
    2.65
    
    
    
    0.32 Diluted
    
    
    
    
    
    
    0.15
    
    
    
    1.50
    
    
    
    2.52
    
    
    
    0.30Weighted average number of shares outstanding: Basic
    
    
    
    
    
    
    20,458,303
    
    
    
    26,594,228
    
    
    
    35,593,374
    
    
    
    35,593,374 Diluted
    
    
    
    
    
    
    24,794,150
    
    
    
    29,323,325
    
    
    
    37,483,019
    
    
    
    37,483,019* Share-based compensation  share options:Relating to cost of services
    
    
    
    
    
    
    
    
    
    
    596,551
    
    
    
    1,811,496
    
    
    
    218,872Relating in operating expense Sales and marketing expense
    
    
    
    
    
    
    
    
    
    
    423,221
    
    
    
    1,757,722
    
    
    
    212,375 General and administrative
    
    
    
    
    
    
    
    
    
    
    13,059,325
    
    
    
    16,920,516
    
    
    
    2,044,405
   **
    
    All share-based compensation  founder shares is a component of general and administrative expense.***
    
    Each ADS represents two common shares. The accompanying notes are an integral part of these financial statements. F-3




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51JOB, INC. 
 CONSOLIDATED BALANCE SHEETS
 AS OF DECEMBER 31, 2003 AND 2004
 Note
    
    
    2003
    
    
    2004
    
    
    2004RMB
    
    
    RMB
    
    
    US$ (Note 2 (c))ASSETSCurrent assets:Cash
    
    
    
    
    
    
    115,084,572
    
    
    
    848,292,672
    
    
    
    102,494,131Accounts receivable (net of allowance for
doubtful accounts of RMB1,318,528, and
RMB3,689,222 as of December 31, 2003 and 2004,
respectively)
    
    
    3
    
    
    
    17,419,248
    
    
    
    23,252,468
    
    
    
    2,809,457Prepayments and other current assets
    
    
    4
    
    
    
    8,657,133
    
    
    
    14,675,948
    
    
    
    1,773,207Deferred tax assets, current
    
    
    8
    
    
    
    4,412,423
    
    
    
    7,426,098
    
    
    
    897,251Total current assets
    
    
    
    
    
    
    145,573,376
    
    
    
    893,647,186
    
    
    
    107,974,046Investments
    
    
    2
    (f)
    
    
    10,479,008
    
    
    
    10,495,490
    
    
    
    1,268,107Property and equipment
    
    
    5
    
    
    
    17,849,517
    
    
    
    22,534,875
    
    
    
    2,722,754Intangible assets
    
    
    6
    
    
    
    7,712,595
    
    
    
    6,126,749
    
    
    
    740,258Other long-term assets
    
    
    
    
    
    
    3,638,418
    
    
    
    4,201,919
    
    
    
    507,693Deferred tax assets, non-current
    
    
    8
    
    
    
    151,365
    
    
    
    376,122
    
    
    
    45,445Total non-current assets
    
    
    
    
    
    
    39,830,903
    
    
    
    43,735,155
    
    
    
    5,284,257Total assets
    
    
    
    
    
    
    185,404,279
    
    
    
    937,382,341
    
    
    
    113,258,303LIABILITIES AND SHAREHOLDERS EQUITYCurrent liabilities:Accounts payable
    
    
    
    
    
    
    11,140,037
    
    
    
    9,820,033
    
    
    
    1,186,496Due to related parties
    
    
    13
    
    
    
    6,504,773
    
    
    
    1,577,873
    
    
    
    190,645Salary and employee related accrual
    
    
    
    
    
    
    9,148,551
    
    
    
    11,698,665
    
    
    
    1,413,480Taxes payable
    
    
    
    
    
    
    6,036,064
    
    
    
    30,586,768
    
    
    
    3,695,616Advance from customers
    
    
    
    
    
    
    17,447,831
    
    
    
    17,777,757
    
    
    
    2,147,980Other payables and accruals
    
    
    7
    
    
    
    3,504,953
    
    
    
    13,933,686
    
    
    
    1,683,524Deferred tax liabilities, current
    
    
    8
    
    
    
    2,313,982
    
    
    
    169,237
    
    
    
    20,448Total current liabilities
    
    
    
    
    
    
    56,096,191
    
    
    
    85,564,019
    
    
    
    10,338,189Deferred tax liabilities, non-current
    
    
    8
    
    
    
    23,533
    
    
    
    
    
    
    
    Total liabilities
    
    
    
    
    
    
    56,119,724
    
    
    
    85,564,019
    
    
    
    10,338,189Commitments and contingencies
    
    
    15
    
    
    
    
    
    
    
    
    
    
    
    Shareholders equity:Common shares (US$0.0001 par value; 57,000,000
shares authorized, 28,772,115 and 55,616,679
shares issued and outstanding as of December
31, 2003 and 2004, respectively)
    
    
    9
    
    
    
    23,816
    
    
    
    46,044
    
    
    
    5,563Series A preference shares (US$0.0001 par
value; 15,000,000 shares authorized; 13,678,466
issued and outstanding as of December 31, 2003,
with liquidation value of US$1.0417 per share)
    
    
    10
    
    
    
    11,332
    
    
    
    
    
    
    
    Additional paid-in capital  common shares
    
    
    
    
    
    
    97,502,397
    
    
    
    869,125,807
    
    
    
    105,011,274Additional paid-in capital  preference shares
    
    
    
    
    
    
    116,364,516
    
    
    
    
    
    
    
    Deferred share-based compensation  share option
    
    
    11
    
    
    
    (46,338,280
    )
    
    
    (40,154,027
    )
    
    
    (4,851,571
    )Statutory reserves
    
    
    
    
    
    
    9,470,398
    
    
    
    16,756,461
    
    
    
    2,024,583Other comprehensive loss
    
    
    
    
    
    
    (438,351
    )
    
    
    (501,659
    )
    
    
    (60,612
    )Retained earnings/(Accumulated deficit)
    
    
    
    
    
    
    (47,311,273
    )
    
    
    6,545,696
    
    
    
    790,877Total shareholders equity
    
    
    
    
    
    
    129,284,555
    
    
    
    851,818,322
    
    
    
    102,920,114Total liabilities and shareholders equity
    
    
    
    
    
    
    185,404,279
    
    
    
    937,382,341
    
    
    
    113,258,303
 The accompanying notes are an integral part of these financial statements. F-4




---



##### Table of Contents



51JOB, INC. 
 CONSOLIDATED STATEMENTS OF SHAREHOLDERS EQUITY
 FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
 Additional
    
    
    Additional
    
    
    Deferred
    
    
    Deferredpaid-in
    
    
    paid-in
    
    
    share-based
    
    
    share-based
    
    
    
    
    
    
    
    
    
    
    RetainedCommon shares
    
    
    Series A Preference Shares
    
    
    capital
    
    
    capital
    
    
    compensation
    
    
    compensation
    
    
    
    
    
    
    Other
    
    
    earnings /
    
    
    TotalNumber
    
    
    
    
    
    
    Number
    
    
    
    
    
    
     common
    
    
     preference
    
    
     founder
    
    
    common
    
    
    Statutory
    
    
    comprehensive
    
    
    (Accumulated
    
    
    shareholders'of shares
    
    
    Par value
    
    
    of shares
    
    
    Par value
    
    
    shares
    
    
    shares
    
    
    shares
    
    
    shares
    
    
    reserves
    
    
    income
    
    
    deficit)
    
    
    equityRMB
    
    
    
    
    
    
    RMB
    
    
    RMB
    
    
    RMB
    
    
    RMB
    
    
    RMB
    
    
    RMB
    
    
    RMB
    
    
    RMB
    
    
    RMBBalance as of January 1, 2002
    
    
    28,594,541
    
    
    
    23,667
    
    
    
    10,678,562
    
    
    
    8,848
    
    
    
    36,864,627
    
    
    
    90,547,789
    
    
    
    (13,431,397
    )
    
    
    
    
    
    
    
    
    
    
    (112,392
    )
    
    
    (74,386,940
    )
    
    
    39,514,202Issuance of Series A Preference
Shares
    
    
    
    
    
    
    
    
    
    
    2,999,904
    
    
    
    2,484
    
    
    
    
    
    
    
    25,816,727
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    25,819,211Repurchase of common shares,
retired
    
    
    (380,000
    )
    
    
    (313
    )
    
    
    
    
    
    
    
    
    
    
    (471,452
    )
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    (471,765
    )Exercise of share options
    
    
    90,240
    
    
    
    73
    
    
    
    
    
    
    
    
    
    
    
    110,985
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    111,058Share-based compensation  founder
shares
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    8,808,931
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    8,808,931Appropriation of statutory reserves
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    871,270
    
    
    
    
    
    
    
    (871,270
    )
    
    
    Adjustment of other comprehensive
loss
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    (123,391
    )
    
    
    
    
    
    
    (123,391
    )Net income
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    3,945,802
    
    
    
    3,945,802Balance as of December 31, 2002
    
    
    28,304,781
    
    
    
    23,427
    
    
    
    13,678,466
    
    
    
    11,332
    
    
    
    36,504,160
    
    
    
    116,364,516
    
    
    
    (4,622,466
    )
    
    
    
    
    
    
    871,270
    
    
    
    (235,783
    )
    
    
    (71,312,408
    )
    
    
    77,604,048Share-based compensation  founder
shares
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    4,622,466
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    4,622,466Share-based compensation  share
option
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    60,417,377
    
    
    
    
    
    
    
    
    
    
    
    (46,338,280
    )
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    14,079,097Exercise of share options
    
    
    467,334
    
    
    
    389
    
    
    
    
    
    
    
    
    
    
    
    580,860
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    581,249Appropriation of statutory reserves
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    8,599,128
    
    
    
    
    
    
    
    (8,599,128
    )
    
    
    Adjustment of other comprehensive
loss
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    (202,568
    )
    
    
    
    
    
    
    (202,568
    )Net income
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    32,600,263
    
    
    
    32,600,263Balance as of December 31, 2003
    
    
    28,772,115
    
    
    
    23,816
    
    
    
    13,678,466
    
    
    
    11,332
    
    
    
    97,502,397
    
    
    
    116,364,516
    
    
    
    
    
    
    
    (46,338,280
    )
    
    
    9,470,398
    
    
    
    (438,351
    )
    
    
    (47,311,273
    )
    
    
    129,284,555Exercise of share options
    
    
    711,098
    
    
    
    588
    
    
    
    
    
    
    
    
    
    
    
    2,190,264
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    2,190,852Exercise of warrants
    
    
    
    
    
    
    
    
    
    
    380,000
    
    
    
    314
    
    
    
    
    
    
    
    3,276,142
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    3,276,456Conversion of Series A Preference
Shares to common shares
    
    
    14,058,466
    
    
    
    11,646
    
    
    
    (14,058,466
    )
    
    
    (11,646
    )
    
    
    119,640,658
    
    
    
    (119,640,658
    )
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    Issuance of common shares
    
    
    12,075,000
    
    
    
    9,994
    
    
    
    
    
    
    
    
    
    
    
    635,487,007
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    635,497,001Share-based compensation  share
option
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    14,305,481
    
    
    
    
    
    
    
    
    
    
    
    6,184,253
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    20,489,734Appropriation of statutory reserves
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    7,286,063
    
    
    
    
    
    
    
    (7,286,063
    )
    
    
    Adjustment of other comprehensive
loss
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    (63,308
    )
    
    
    
    
    
    
    (63,308
    )Net income
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    61,143,032
    
    
    
    61,143,032Balance as of December 31, 2004
    
    
    55,616,679
    
    
    
    46,044
    
    
    
    
    
    
    
    
    
    
    
    869,125,807
    
    
    
    
    
    
    
    
    
    
    
    (40,154,027
    )
    
    
    16,756,461
    
    
    
    (501,659
    )
    
    
    6,545,696
    
    
    
    851,818,322Balance as of December 31, 2004
(US$ Note 2 (c))
    
    
    55,616,679
    
    
    
    5,563
    
    
    
    
    
    
    
    
    
    
    
    105,011,274
    
    
    
    
    
    
    
    
    
    
    
    (4,851,571
    )
    
    
    2,024,583
    
    
    
    (60,612
    )
    
    
    790,877
    
    
    
    102,920,114
 The accompanying notes are an integral part of these financial statements. F-5




---



##### Table of Contents



51JOB, INC. 
 CONSOLIDATED STATEMENTS OF CASH FLOWS
 FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
 Note
    
    
    2002
    
    
    2003
    
    
    2004
    
    
    2004RMB
    
    
    RMB
    
    
    RMB
    
    
    US$ (Note 2(c))Cash flows from operating activities:Net income for the year
    
    
    
    
    
    
    3,945,802
    
    
    
    32,600,263
    
    
    
    61,143,032
    
    
    
    7,387,547Adjustments for:Share-based compensation
    
    
    
    
    
    
    8,808,931
    
    
    
    18,701,563
    
    
    
    20,489,734
    
    
    
    2,475,652Depreciation
    
    
    
    
    
    
    3,494,998
    
    
    
    4,677,763
    
    
    
    7,235,708
    
    
    
    874,247Amortization of intangible assets
    
    
    
    
    
    
    1,036,044
    
    
    
    3,230,360
    
    
    
    3,383,828
    
    
    
    408,848Loss due to disposal of fixed assets
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    85,717
    
    
    
    10,357(Increase) Decrease in accounts receivable
    
    
    
    
    
    
    2,164,541
    
    
    
    (12,441,388
    )
    
    
    (5,833,220
    )
    
    
    (704,793
    )Increase in prepayments and other current
assets
    
    
    
    
    
    
    (1,621,262
    )
    
    
    (4,882,969
    )
    
    
    (6,018,815
    )
    
    
    (727,218
    )Increase in deferred tax assets
    
    
    
    
    
    
    (2,219,700
    )
    
    
    (2,344,088
    )
    
    
    (3,238,432
    )
    
    
    (391,280
    )(Decrease) Increase in accounts payable
    
    
    
    
    
    
    (1,317,774
    )
    
    
    3,599,055
    
    
    
    (1,320,004
    )
    
    
    (159,488
    )(Decrease) Increase in due to related parties
    
    
    
    
    
    
    (1,841,525
    )
    
    
    2,275,186
    
    
    
    (4,926,900
    )
    
    
    (595,288
    )Increase in salary and employee related
accrual
    
    
    
    
    
    
    1,455,828
    
    
    
    869,958
    
    
    
    2,234,180
    
    
    
    269,943Increase in deferred tax liabilities
    
    
    
    
    
    
    32,080
    
    
    
    2,305,435
    
    
    
    (2,168,278
    )
    
    
    (261,980
    )Increase in taxes payable
    
    
    
    
    
    
    1,399,106
    
    
    
    3,725,353
    
    
    
    24,550,704
    
    
    
    2,966,315Increase in advance from customers
    
    
    
    
    
    
    5,894,438
    
    
    
    10,652,869
    
    
    
    329,926
    
    
    
    39,863Increase in other payables and accruals
    
    
    
    
    
    
    1,047,868
    
    
    
    3,720,404
    
    
    
    10,428,733
    
    
    
    1,260,041Increase in other long term assets
    
    
    
    
    
    
    (25,156
    )
    
    
    (723,096
    )
    
    
    (563,501
    )
    
    
    (68,084
    )Net cash provided by operating activities
    
    
    
    
    
    
    22,254,219
    
    
    
    65,966,668
    
    
    
    105,812,412
    
    
    
    12,784,682Cash flows from investing activities:Purchase of property and equipment
    
    
    
    
    
    
    (6,347,215
    )
    
    
    (8,839,759
    )
    
    
    (12,006,783
    )
    
    
    (1,450,708
    )Purchase of intangible assets
    
    
    
    
    
    
    (3,304,643
    )
    
    
    (770,947
    )
    
    
    (1,797,982
    )
    
    
    (217,239
    )Purchase of investments
    
    
    
    
    
    
    
    
    
    
    (10,732,341
    )
    
    
    
    
    
    
    Net cash used in investing activities
    
    
    
    
    
    
    (9,651,858
    )
    
    
    (20,343,047
    )
    
    
    (13,804,765
    )
    
    
    (1,667,947
    )Cash flows from financing activities:Proceeds from issuance of Series A Preference
Shares, net of issuance cost
    
    
    
    
    
    
    25,819,211
    
    
    
    
    
    
    
    3,276,456
    
    
    
    395,875Proceeds from initial public offering, net of
issuance cost paid
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    635,497,001
    
    
    
    76,783,302Proceeds from the exercise of options
    
    
    
    
    
    
    
    
    
    
    746,227
    
    
    
    2,190,852
    
    
    
    264,708Net cash provided by financing activities
    
    
    
    
    
    
    25,819,211
    
    
    
    746,227
    
    
    
    640,964,309
    
    
    
    77,443,884Effect of foreign exchange rate changes on cash
    
    
    
    
    
    
    (123,391
    )
    
    
    76,964
    
    
    
    236,144
    
    
    
    28,532Net increase in cash
    
    
    
    
    
    
    38,298,181
    
    
    
    46,446,812
    
    
    
    733,208,100
    
    
    
    88,589,151Cash, beginning of year
    
    
    
    
    
    
    30,339,579
    
    
    
    68,637,760
    
    
    
    115,084,572
    
    
    
    13,904,981Cash, end of year
    
    
    
    
    
    
    68,637,760
    
    
    
    115,084,572
    
    
    
    848,292,672
    
    
    
    102,494,132Supplemental disclosure of cash flow
information:Cash paid during the years for:Income taxes
    
    
    
    
    
    
    1,010,848
    
    
    
    1,900,000
    
    
    
    14,703,548
    
    
    
    1,776,542Interest expenses
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    Supplemental disclosure of non-cash investing
activities:Accrual related to purchase of property,
equipment and software
    
    
    
    
    
    
    1,320,443
    
    
    
    2,748,970
    
    
    
    
    
    
    
    Conversion of Series A Preference Shares to
common shares
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    119,652,304
    
    
    
    14,456,872Accrual related to IPO costs
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    2,053,164
    
    
    
    248,072
 The accompanying notes are an integral part of these financial statements. F-6




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##### Table of Contents



51JOB, INC. 
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
 FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
  1. ORGANIZATION AND NATURE OF OPERATIONS The accompanying consolidated financial statements include the financial statements of 51job,
Inc. (the Company), its subsidiaries, which principally consist of 51net Beijing, 51net.com Inc.
(51net), Qianjin Network Information Technology (Shanghai) Co., Ltd. (Tech JV), Shanghai
Qianjin Culture Communication Co., Ltd. (AdCo), and Qian Cheng Wu You Network Information
Technology (Beijing) Co. Ltd. (WFOE), and certain variable interest entity subsidiaries (VIE
subsidiaries), which consist of Beijing Run An Information Consultancy Co., Ltd. (Run An) and
Beijing Qian Cheng Si Jin Advertising Co., Ltd., (Qian Cheng). The Company, its subsidiaries, and
VIE subsidiaries are hereinafter collectively referred to as the Group. The Company changed its name from 51net.com Cayman Islands Inc. to 51job, Inc. effective from
April 26, 2004. The Group is an integrated human resource service provider in the Peoples Republic of China
(the PRC) and is principally engaged in recruitment related advertising services, including the
production of a city-specific publication of advertisement listings as newspaper inserts and
Internet recruitment services. The Group also provides executive search services and other human
resource related services. Under relevant PRC laws and regulations, companies conducting businesses as stated in the
preceding paragraph require various licenses, including the advertisement license, HR services
license and the license for Internet content provision (ICP) from relevant government
authorities. The Company was incorporated in the Cayman Islands on March 24, 2000 and accordingly is
considered as a foreign person under PRC law. As of December 31, 2003, the Company owned a 99% and
a 79.2% equity interest in Tech JV and AdCo, respectively. The remaining equity interest in these
entities was owned by Qian Cheng and Run An, the Companys VIE subsidiaries. As PRC regulations
limited foreign ownership of companies that provide human resources related services, Internet
content provision and advertising services, the Group was dependent on certain licenses held by its
VIE subsidiaries and conducted a small portion of its human resource related operations through Run
An and Qian Cheng. The Company did not have any equity ownership interest in either of these
entities. After Tech JV obtained the necessary business licenses, the business and operations of
Run An and Qian Cheng were transferred to Tech JV, AdCo and AdCos subsidiaries over a period of
time. Since 2002, substantially all of the Companys operations have been conducted through Tech
JV, AdCo and AdCos subsidiaries. Additionally, Run An and Qian Cheng held certain equity interest
in the Companys subsidiaries. Under a series of technical and consulting services agreements and
undertaking by those equity owners, the Company bore all of the risk and rewards of Run An and Qian
Cheng (Note 2(b)). Accordingly, for all periods presented, the Company, or its subsidiaries, as the
case may be, was considered the primary beneficiary of the VIE subsidiaries and their results are
consolidated in the Companys financial statements. No other party shares in any of the economic
risk or rewards of the Companys subsidiaries and VIE subsidiaries; therefore, no minority interest
is reflected on the Companys financial statements. In March 2004, the PRC government amended its limitation on foreign ownership of advertising
companies and currently permits foreign equity ownership up to 70% of a PRC advertising entity.
Accordingly, the Company undertook a restructuring in May 2004 (the Restructuring) and 51net, a
foreign entity, has transferred 48% of its equity interest in Tech JV to a subsidiary of AdCo,
which is also an indirect subsidiary of 51net. As a result, 51net effectively holds 69.7% of the
equity interest in Tech JV and Qian Cheng effectively holds the remaining 30.3% equity interest.
After the Restructuring, Tech JV can legally hold the necessary licenses to provide advertising
services in the PRC. Additionally, as part of the Restructuring, certain of the agreements with and
undertakings by the VIE subsidiaries were amended to enhance the Companys ability to control the
VIE subsidiaries (Note 2(b)). In October 2004, the Company completed an initial public offering of American Depositary
Shares (ADSs). ADSs of the Company are traded on the Nasdaq National Market under the symbol JOBS
in the United States. 2. PRINCIPAL ACCOUNTING POLICIES (a) Basis of presentation The accompanying consolidated financial statements have been prepared in accordance with
generally accepted accounting principles in the United States of America (U.S. GAAP). F-7




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) The preparation of financial statements in conformity with U.S. GAAP requires management to
make estimates and assumptions that affect the reported amounts of assets and liabilities and
disclosures of contingent assets and liabilities at the balance sheet dates and the reported
amounts of revenues and expenses during the reported years. Actual results may materially differ
from those estimates. (b) Basis of consolidation The consolidated financial statements include the financial statements of the Company, its
subsidiaries, and VIE subsidiaries. All significant transactions and balances between the Company,
its subsidiaries and VIE subsidiaries have been eliminated upon consolidation. A subsidiary is an entity in which the Company, directly or indirectly, controls more than one
half of the voting power; has the power to appoint or remove the majority of the members of the
board of directors; to cast majority of votes at the meeting of the board of directors or to govern
the financial and operating policies of the investee under a statute or agreement among the
shareholders or equity holders. The Group has adopted Financial Accounting Standards Board (FASB) Interpretation No. 46,
Consolidation of Variable Interest Entities, an Interpretation of ARB No. 51, (FIN 46) for all
periods presented. FIN 46 requires VIEs to be consolidated by the primary beneficiary of the
entity. An entity is considered to be a VIE if certain conditions are present, such as if the
equity investors in the entity do not have the characteristics of a controlling financial interest
or do not have sufficient equity at risk for the entity to finance its activities without
additional subordinated financial support from other parties. As of December 31, 2003 and 2004 and for all years presented, the Group is the primary
beneficiary of two VIEs, Run An and Qian Cheng, which were established in January 1997 and February
1999, respectively. The VIEs were in existence prior to the establishment of the Company and are
considered predecessors of the Group. The Group does not have any ownership interest in these VIE
subsidiaries but has control of such entities through certain agreements and undertakings as
described below. As a result of the Groups consolidation of Run An and Qian Cheng for all periods
presented, 100% of the interest of Tech JV and AdCo are included in the consolidated financial
statements. Run An holds ICP and HR service licenses and also engages in provision of training services.
Two senior executives of the Company hold 80% and 20% of the equity interest in Run An,
respectively. As of December 31, 2004, the registered capital of Run An was RMB1,000,000, which was
fully paid by the principal founder of the Company, and its accumulated loss was RMB3,903,896. Qian Cheng holds an advertisement license necessary for recruitment advertising services. A
senior executive officer of the Company and Run An hold 80% and 20% of the equity interest in Qian
Cheng, respectively. As of December 31, 2004, the registered capital of Qian Cheng was
RMB1,000,000, which was fully paid by the principal founder of the Company, and its accumulated
loss was RMB16,930,848. As part of the Restructuring (Note 1), the Group entered into and amended various agreements
as related to its VIE subsidiaries. While the substance of the previous agreements with the VIE
subsidiaries remain unchanged, the agreements and arrangements were amended in connection with the
Restructuring to (i) enhance the Companys ability to control the VIE subsidiaries and (ii) ensure
the agreements are legally enforceable in the PRC court of law. Accordingly, the Restructuring did
not change the Companys accounting of its VIE subsidiaries. The key provisions of the agreements
with the Company or its subsidiaries and the VIE subsidiaries or its shareholders are as follows: Technical and Consulting Service Agreements.WFOE has entered into technical and consulting
service agreements with Run An and Qian Cheng, respectively, under which WFOE has the exclusive
right, subject to certain exceptions, to provide technical services to Run An and Qian Cheng for
service fees. The technical and consulting service agreements have a term of ten years and can only
be terminated by WFOE during the term. Such term is renewable upon the expiration of the agreement. Pledge and Control Agreements.As security for Run An and Qian Chengs obligations under the
technical and consulting service agreements, the shareholders of Run An and Qian Cheng have pledged
all of their equity interest F-8




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51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS   (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) in Run An and Qian Cheng to WFOE. According to the pledge agreement, WFOE has the right to
sell the pledged equity. Additionally, the shareholders of Run An and Qian Cheng have agreed that
they will not dispose of the pledged equity or take any actions that will prejudice WFOEs interest
under the equity pledge agreements. They have further agreed that they will obtain WFOEs consent
regarding material decisions concerning the operation of Run An and Qian Cheng, including the
distribution of profits, the incurrence of debt and the appointment of directors. Additionally,
WFOE has the right to recommend candidates to the board for the positions of general manager and
senior executives of Run An and Qian Cheng. Under such pledges, WFOE is obliged to purchase any and
all of the equity interest in Run An and Qian Cheng from their shareholders, if permitted by the
PRC laws. The pledges cannot be released until the discharge of all of Run An and Qian Chengs
obligations under the respective technical and consulting service agreement. On April 8, 2004, two senior executives established Shanghai Run An Lian Information
Consultancy Co., Ltd. (RAL). RAL holds a permit issued by the Shanghai human resources bureau
which allows it to conduct human resource related business including the collection and launch of,
and consulting services related to human resource supply and demand information (online human
resource intermediary service). RAL also obtained a permit from the Shanghai municipal
telecommunications administration bureau that allows it to provide Internet information services
that do not relate to news, publishing, education, healthcare, medicine and medical appliances. RAL
conducts the Groups other HR related services and operates as an Internet content provider. Under
certain agreements and undertakings, RAL is considered a VIE. The agreements and undertakings are
substantially consistent as those entered into between the Group and Run An and Qian Cheng as
described above, and the Group is considered the primary beneficiary of RAL. Accordingly, RALs
results have been consolidated in the Groups financial statements for the year ended December 31,
2004. (c) Foreign currencies The Groups functional currency is the Renminbi (RMB). Transactions denominated in
currencies other than RMB are translated into RMB at the exchange rates quoted by the Peoples Bank
of China prevailing at the dates of the transactions. Gains and losses resulting from foreign
currency transactions are included in the consolidated statements of operations and comprehensive
income. Monetary assets and liabilities denominated in foreign currencies are translated into RMB
using the applicable exchange rates quoted by the Peoples Bank of China at the balance sheet
dates. All such exchange gains and losses are included in the statements of operations and
comprehensive income. The exchange differences for translation of group companies balances where
RMB is not their functional currency are included in cumulative translation adjustments, which is a
separate component of shareholders equity on the consolidated financial statements. The unaudited United States dollar (US$) amounts disclosed in the accompanying financial
statements are presented solely for the convenience of the readers. Translations of amounts from
RMB into United States dollars for the convenience of the reader were calculated at the noon buying
rate of US$1.00 = RMB8.2765 on December 31, 2004 in The City of New York for cable transfers of RMB
as certified for customs purposes by the Federal Reserve Bank of New York. No representation is
made that the RMB amounts could have been, or could be, converted into US$ at that rate on December
31, 2004, or at any other certain rate. (d) Cash Cash represents cash on hand and demand deposits placed with banks or other financial
institutions. Included in the cash balance as of December 31, 2003 and 2004 are amounts denominated
in United States dollars totalling US$3,082,282 and US$79,267,318, respectively (equivalent to
approximately RMB25,510,815 and RMB656,055,958, respectively). The Group receives substantially all
of its revenues in RMB, which currently is neither a freely convertible currency nor can it be
freely remitted out of China. However, there are no restrictions in the use of the cash and cash
equivalents in the PRC as the cash and cash equivalents are not restricted funds and are not
classified as restricted cash. F-9




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51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS   (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) (e) Accounts receivable Accounts receivable is presented net of allowance for doubtful accounts. The Company provides
specific provisions for bad debts when facts and circumstances indicate that the receivable is
unlikely to be collected. If the financial condition of its customers were to deteriorate,
resulting in an impairment of their ability to make payments, additional allowances may be
required. (f) Investments As of December 31, 2003 and 2004, investments consist of a fixed-maturity instrument issued by
Hong Kong and Shanghai Banking Corporation Limited. The fixed-maturity instrument is negotiable,
bears interest at 1.35% per annum and will mature on June 19, 2006. The financial instrument is
redeemable by the Group at its discretion. Investments are recorded at fair value as
available-for-sale securities in accordance with Statement of Financial Accounting Standards
(SFAS) No. 115, Investment Securities. (g) Property and equipment Property and equipment are stated at cost less accumulated depreciation. Depreciation is
calculated on a straight-line basis over the following estimated useful lives: Estimated useful livesLeasehold improvements
    
    Lesser of the lease period or
the estimated useful lifeComputer equipment
    
    5 yearsFurniture and fixtures
    
    5 yearsMotor vehicles
    
    5 years
 (h) Intangible assets Intangible assets include purchased computer software, licenses and internally developed
software and are amortized on a straight-line basis over their estimated useful lives, which range
from two to five years. The Group recognizes costs to develop software products to be marketed or sold in accordance
with SFAS No. 86, Accounting for Costs of Computer Software to be Sold, Leased or Otherwise
Marketed (SFAS No. 86). Costs incurred for the development of software products prior to the
establishment of technological feasibility are expensed when incurred and are included in product
development expense. Once the software product has reached technological feasibility, all
subsequent product development costs are capitalized until that product is available for marketing.
Technological feasibility is evaluated on a product-by-product basis. The Group recognizes website and internally used software development costs in accordance with
Statement of Position (SOP) No. 98    1, Accounting for the Costs of Computer Software
Developed or Obtained for Internal Use, and Emerging Issues Task Force (EITF) No. 00-02,
Accounting for Website Development Cost, where applicable. As such, the Group expenses all costs
that are incurred in connection with the planning and implementation phases of development and
costs that are associated with repair or maintenance of the existing websites and software. Costs
incurred in the development phase are capitalized and amortized over the estimated product life. (i) Impairment of long-lived assets The Group has adopted SFAS No. 144, Accounting for the Impairment or Disposal of Long-Lived
Assets, which addresses the financial accounting and reporting for the recognition and measurement
of impairment losses for long-lived assets. In accordance with SFAS No. 144, long-lived assets are
reviewed for impairment whenever events or changes in circumstances indicate that carrying amount
of an asset may not be recoverable. The Group may recognize impairment of long-lived assets in the
event the net book value of such assets exceeds the future undiscounted cash flows attributable to
these assets. No impairment of long-lived assets was recognized for all years presented. F-10




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS   (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) (j) Revenue recognition Print advertising The Group provides recruitment advertising services through a weekly newspaper which is
distributed in various cities of the PRC. Arrangements for recruitment advertisement on the weekly
newspaper are generally short-term in nature. Fees for these types of print recruitment advertising
services are recognized as revenue when collectibility is reasonably assured and upon the
publication of the advertisements. Cash received in advance of services are recognized as advances
from customers. Online recruitment services The Group provides online recruitment advertising and other technical services through its
www.51job.comwebsite. The average display period of online recruitment services normally ranges
from one month to one year. Fees for its online recruitment advertisement and other technical
services are recognized as revenue ratably over the display period of the contract or when services
are provided and when collectibility is reasonably assured in accordance with Staff Accounting
Bulletin (SAB) No.104. Cash received in advance of services are recognized as advances from
customers. Executive search The Group provides executive search services. Revenue is recognized when recruitment services
are substantially rendered and collectibility is reasonably assured, less an allowance for
individuals placed but not expected to meet the probation period. The allowance for search
placement is based on historical activities of search placement that do not complete the
contingency period. This contingency period varies on a contract by contract basis but is typically
90 days. The Group has not had significant search placements that do not complete the contingency
period. Cash received in advance of services are recognized as advances from customers. Other human resources related revenues The Group also provides other value-added human resource products. Additionally, the Group
sold stationery and office supplies to its business customers. Revenue is recognized when services
are rendered or products are sold. In November 2004, the Group discontinued its stationery and
office supplies business. Revenue from selling of related products was nil, RMB2,206,536 and
RMB12,679,995 during the years ended December 31, 2002, 2003 and 2004, respectively. Business and related tax The Companys subsidiary and its VIE subsidiaries are subject to business tax and related
surcharges on the revenues earned for services provided in the PRC. The applicable rate of business
tax is 5% after certain deductible expenses. In the accompanying statements of operations and
comprehensive income, business tax and related surcharges for revenues earned are deducted from
gross revenues to arrive at net revenues. (k) Cost of services Cost of services consist primarily of printing and publishing expenses, payroll compensation
and related employee costs, and other expenses incurred by the Group which are directly
attributable to the rendering of the Groups recruitment advertising and other human resource
services. (l) Sales and marketing Sales and marketing costs comprised primarily of the Groups sales and marketing personnel
payroll compensation and related employee costs and advertising and promotion expenses. Advertising
and promotion expenses that generally represent the cost of promotions to create or stimulate a
positive image of the Group or a desire for the Groups services. Advertising and promotion
expenses totalled approximately RMB4,036,324, RMB7,062,232 and RMB12,372,664 during the years ended
December 31, 2002, 2003 and 2004, respectively, are charged to the statements of operations when
incurred. F-11




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS   (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) (m) Share-based compensation The Group accounts for share-based compensation arrangements with employees in accordance with
Accounting Principles Board (APB) Opinion No. 25, Accounting for Stock Issued to Employees
(APB No. 25), and complies with the disclosure provisions of SFAS No. 123, Accounting for
Stock-Based Compensation (SFAS No. 123), and SFAS No. 148, Accounting for Stock-Based
Compensation  Transition and Disclosure. In general, compensation cost under APB No. 25
is recognized based on the difference, if any, between the estimated fair value of the Companys
common shares and the amount an employee is required to pay to acquire the common shares, as
determined on the measurement date. Compensation cost, if any, is recorded in shareholders equity
as additional paid-in capital with an offsetting entry recorded to deferred share-based
compensation. Deferred share-based compensation is amortized and charged to expense based on the
vesting terms of the underlying options or share-based compensation arrangement. If the compensation cost for the Groups share-based compensation plans for employees had been
determined based on the estimated fair value on the measurement dates for the share option awards
and Founder Share escrow arrangements (Note 11) as prescribed by SFAS No. 123, the Companys net
income attributable to common shareholders and earnings per share would have resulted in the pro
forma amounts for the years ended December 31, 2002, 2003 and 2004 as disclosed below: 2002
    
    
    2003
    
    
    2004RMB
    
    
    RMB
    
    
    RMBNet income as reported
    
    
    3,945,802
    
    
    
    32,600,263
    
    
    
    61,143,032Add: Share-based compensation expense under APB No. 25
    
    
    8,808,931
    
    
    
    18,701,563
    
    
    
    20,489,734Less: Share-based compensation expense under SFAS No. 123
    
    
    (8,922,843
    )
    
    
    (19,184,475
    )
    
    
    (20,980,215
    )Pro forma net income
    
    
    3,831,890
    
    
    
    32,117,351
    
    
    
    60,652,551Basic earnings per share:As reported
    
    
    0.09
    
    
    
    0.83
    
    
    
    1.32Pro forma
    
    
    0.09
    
    
    
    0.81
    
    
    
    1.31Basic earnings per ADS:As reported
    
    
    0.18
    
    
    
    1.65
    
    
    
    2.65Pro forma
    
    
    0.17
    
    
    
    1.63
    
    
    
    2.63Diluted earnings per share:As reported
    
    
    0.07
    
    
    
    0.75
    
    
    
    1.26Pro forma
    
    
    0.07
    
    
    
    0.74
    
    
    
    1.25Diluted earnings per ADS:As reported
    
    
    0.15
    
    
    
    1.50
    
    
    
    2.52Pro forma
    
    
    0.14
    
    
    
    1.48
    
    
    
    2.50
 The effects of applying SFAS No. 123 methodologies in this pro forma disclosure are not
indicative of future earnings or earnings per share. Additional share option awards in future years
are expected. The Company calculated the fair value of share options to employees on the date of grant based
on the minimum value method as allowed under SFAS No. 123 for non-public entities prior to the
completion of the Companys initial public offering in October 2004, using the following
assumptions: 2002

    
    2003

    
    2004Risk-free interest rate
    
    
    2.65
    %
    
    
    2.65
    %
    
    
    2.65
    %Expected life (years)
    
    
    4
    
    
    
    4
    
    
    
    4Expected dividend yield
    
    
    0
    
    
    
    0
    
    
    
    0Volatility
    
    
    0
    
    
    
    0
    
    
    
    0Weighted average of fair value of options at grant date
    
    RMB0.18
    
    RMB37.59
    
    RMB42.46
 F-12




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) Upon completion of the Companys initial public offering in October 2004, the Company adopted
the Black-Scholes pricing method to calculate fair value of options. There were no options granted
after the Companys initial public offering. (n) Operating leases Leases where substantially all the rewards and risks of ownership of assets remain with the
leasing company are accounted for as operating leases. Payments made under operating leases, net of
any incentives received by the Group from the leasing company, are charged to the statements of
operations and comprehensive income on a straight-line basis over the lease periods. (o) Taxation Deferred income taxes are provided using the balance sheet liability method. Under this
method, deferred income taxes are recognized for the differences between the financial statement
carrying amounts and the tax bases of existing assets and liabilities by applying enacted statutory
rates applicable to future years in which the differences are expected to reverse. The tax base of
an asset or liability is the amount attributed to that asset or liability for tax purposes. The
effect on deferred taxes of a change in tax rates is recognized in income in the period that
includes the enactment date. A valuation allowance is provided to reduce the amount of deferred tax
assets if it is considered more likely than not that some portion of, or all of, the deferred tax
assets will not be realized. (p) Statutory reserves All subsidiaries and VIE subsidiaries incorporated in the PRC except for Tech JV which is
majority owned by 51net, a BVI company, are required on an annual basis to make an appropriation of
retained earnings as statutory common reserve fund equal to 10% of after-tax profit, calculated in
accordance with PRC accounting standards and regulations. Appropriations are classified in the
consolidated balance sheet as statutory common reserves, and are recorded beginning in the first
period in which after-tax profits exceed all prior year accumulated losses. Once the total
statutory common reserve reaches 50% of the registered capital of the respective companies, further
appropriations are discretionary. The statutory common reserves can be used to increase the
registered capital and eliminate future losses of the respective companies. The Groups statutory
common reserve is not distributable to shareholders except in the event of a liquidation. During
the years ended December 31, 2002, 2003 and 2004, the Group made total appropriations to their
statutory common reserves of RMB580,847, RMB5,732,752 and RMB4,857,375, respectively. In addition, the above subsidiaries are required on an annual basis to set aside at least 5%
of after-tax profit, calculated in accordance with PRC accounting standards and regulations, to the
statutory common welfare fund, which can be used for staff welfare of the Group. The Groups
subsidiaries made total appropriations to of RMB290,423, RMB2,866,376 and RMB2,428,688 during the
years ended December 31, 2002, 2003 and 2004, respectively. Tech JV is required on an annual basis to make appropriations of retained earnings, calculated
in accordance with PRC accounting standards and regulations, to non-distributable statutory
reserves, comprising of enterprise statutory reserve, employees bonus and welfare fund and
enterprise expansion fund. The percentages of the appropriation are determined by the Board of
Directors of Tech JV. During the years ended December 31, 2002, 2003 and 2004, Tech JV did not make
any appropriation to these statutory reserves. Appropriations to the statutory reserves and the statutory common welfare fund are accounted
for as a transfer from retained earnings or accumulated deficit to statutory reserves. There are no legal requirements in the PRC to fund these reserves by transfer of cash to any
restricted accounts, and the Group does not do so. These reserves are not distributable as cash
dividends. F-13




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) (q) Dividend Dividends are recognized when declared. PRC regulations currently permit payment of dividends
only out of accumulated profits as determined in accordance with PRC accounting standards and
regulations. Additionally, the Companys PRC subsidiaries and VIE subsidiaries can only distribute
dividends after they have met the PRC requirements for appropriation to statutory reserves (Note
2(p)). Aggregate net assets of the Companys PRC subsidiaries not distributable in the form of
dividends to the parent as a result of the aforesaid PRC regulations was RMB81 million as of
December 31, 2004. However, the PRC subsidiaries may transfer such net assets to the Company by
other means, including through royalty and trademark license agreements or certain other
contractual agreements, at the discretion of the Company without third party consent. (r) Earnings per share In accordance with SFAS No. 128, Computation of Earnings Per Share (SFAS No. 128), and
EITF Issue 03-6, Participating Securities and the Two-Class Method under FASB Statement No. 128,
basic earnings per share is computed by dividing net income attributable to common shareholders by
the weighted average number of unrestricted common shares outstanding during the period using the
two-class method. Under the two class method, net income is allocated between common shares and
other participating securities based on their participating rights. The Companys Series A
Preference Shares (Note 10) are participating securities. Diluted earnings per share is calculated
by dividing net income attributable to common shareholders as adjusted for the effect of dilutive
common equivalent shares, if any, by the weighted average number of common and dilutive common
equivalent shares outstanding during the period. Common equivalent shares consist of the common
shares issuable upon the conversion of the convertible preference shares (using the if-converted
method), common shares issuable upon the exercise of outstanding share options (using the treasury
stock method) and certain common shares held in escrow (Note 11) (using the treasury stock method). (s) Segment reporting The Group operates and manages its business as a single segment. As the Group primarily
generates its revenues from customers in the PRC, no geographical segments are presented. (t) Recent accounting pronouncements In March 2004, the EITF reached a consensus on Issue No. 03-01 The Meaning of
Other-Than-Temporary Impairment and Its Application to Certain Investments (EITF No. 03-01).
EITF No. 03-01 provides recognition and measurement guidance on the meaning of other-than-temporary
impairment and its application to certain investments carried at cost, including investments in
marketable securities accounted for under SFAS No. 115, Accounting for Certain Investments in Debt
and Equity Securities. Additionally, EITF No. 03-01 provides disclosure requirements of the
investor when determining if an investment is impaired. The recognition and measurement guidance in
EITF No. 03-01 has been postponed but the disclosure requirement under the EITF are effective for
financial statements for 2004. The adoption of the recognition and measurement requirements of EITF
No. 03-01 will not have a material effect on the Companys financial position or results of
operations. In June 2004, the EITF reached a consensus on Issue No. 02-14 Whether the Equity Method of
Accounting Applies When an Investor Does Not Have an Investment in Voting Stock of an Investee but
Exercises Significant Influence through Other Means (EITF No. 02-14). EITF No. 02-14 provides
guidance that an investor should only apply the equity method of accounting when it has investments
in either common stock or in-substance common stock of a corporation, provided that the investor
has the ability to exercise significant influence over the operating and financial policies of the
investee. The EITF defined in-substance common stock as an investment that has risk and reward
characteristics that are substantially similar to common stock. EITF No. 02-14 is effective for
reporting periods beginning after September 15, 2004. The adoption of EITF No. 02-14 will not have
a material effect on the Companys historical financial position or results of operations. In September 2004, the EITF reached a consensus on Issue No. 04-01, Accounting for
Pre-existing Relationships between the Parties to a Business Combination (EITF No. 04-01), and
states that the consummation of a business combination between two parties that have a pre-existing
contractual relationship F-14




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) should be evaluated to determine if a settlement of the pre-existing contractual relationship
occurred. Additionally, the EITF provides guidance on the measurement and recognition of the
pre-existing relationship. The provisions of EITF No. 04-01 are applicable to business combinations
completed in reporting periods after October 13, 2004. The adoption of EITF No. 04-01 did not have
a material effect on the Companys financial position or results of operations. On December 15, 2004, the FASB issued Statement No. 153, Exchanges of Non monetary Assets, an
amendment of APB Opinion No. 29 (SFAS No. 153). SFAS No. 153 requires exchanges of productive
assets to be accounted for at fair value, rather than at carryover basis, unless (1) neither the
asset received nor the asset surrendered has a fair value that is determinable within reasonable
limits or (2) the transactions lack commercial substance. SFAS No. 153 is effective for non
monetary asset exchanges occurring in fiscal periods beginning after June 15, 2005. The Company
does not expect the adoption of SFAS No. 153 to have a material impact on the Companys financial
position or results of operations. In December 2004, the FASB issued its final standard on Accounting for Stock-Based
Compensation, FASB Statement No. 123R (revised 2004), Share-Based Payment (SFAS No. 123R), that
requires companies to expense the value of employee stock options and similar awards. This
Statement supersedes APB No. 25. Under SFAS No. 123R, share-based compensation will be (1) measured
at fair value on the awards grant date, based on the estimated number of awards that are expected
to vest and (2) as awards vest. SFAS No. 123R is effective for public companies for their annual
periods beginning after June 15, 2005 and applies to all outstanding and unvested share-based
payment awards at a companys adoption date. Under SFAS No. 123R, the Company can select from three
transition methods: (1) The modified prospective method, where the expenses related to unvested but
still outstanding options as calculated under the original SFAS No. 123 be charged to expense
without any change in previously calculated measurement; (2) A variation of the modified
prospective method, where in addition to (1), the Company restates for prior interim periods using
prior SFAS No. 123 pro forma disclosure amounts; and (3) The modified retrospective method, where
all prior period financial statements are retroactively restated based on pro forma disclosures as
calculated under SFAS No. 123. The Company plans to adopt SFAS No. 123R beginning January 1, 2006 and select the modified
prospective method as the transitional method. Upon adoption, the Company will recognize
share-based compensation relating to the unvested portion of the outstanding grants based on the
fair value of the options as determined under SFAS No. 123 as disclosed in Note 2(m). New options
to be issued after the effective date will be recognized based on the provisions of SFAS No. 123R. 3. ACCOUNTS RECEIVABLE The Groups accounts receivable balances, net of allowance for doubtful accounts, were
RMB17,419,248 and RMB23,252,468 as of December 31, 2003 and 2004, respectively. The movement of allowance for doubtful accounts is analyzed as follows: 2003
    
    
    2004RMB
    
    
    RMBBalance at beginning of the period
    
    
    889,430
    
    
    
    1,318,528Additions
    
    
    485,243
    
    
    
    2,370,694Write-offs
    
    
    (56,145
    )
    
    
    Balance at end of period
    
    
    1,318,528
    
    
    
    3,689,222
 F-15




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) 4. PREPAYMENTS AND OTHER CURRENT ASSETS 2003
    
    
    2004RMB
    
    
    RMBRental and other deposits
    
    
    1,372,053
    
    
    
    1,331,839Prepayments for rental and other expenses
    
    
    3,057,713
    
    
    
    6,229,135Employee advances
    
    
    1,471,971
    
    
    
    868,497Payments made on behalf of customers
    
    
    
    
    
    
    189,449Prepaid insurance premium
    
    
    
    
    
    
    1,171,646Merchandise  stationery
    
    
    950,799
    
    
    
    2,507,726Others
    
    
    1,804,597
    
    
    
    2,377,656Total
    
    
    8,657,133
    
    
    
    14,675,948
 5. PROPERTY AND EQUIPMENT 2003
    
    
    2004RMB
    
    
    RMBLeasehold improvements
    
    
    4,883,356
    
    
    
    7,091,521Computer equipment
    
    
    19,546,267
    
    
    
    26,758,707Furniture and fixtures
    
    
    3,009,923
    
    
    
    3,942,323Motor vehicles
    
    
    2,635,420
    
    
    
    3,646,016Less: accumulated depreciation
    
    
    (12,225,449
    )
    
    
    (18,903,692
    )Net book value
    
    
    17,849,517
    
    
    
    22,534,875
 6. INTANGIBLE ASSETS 2003
    
    
    2004RMB
    
    
    RMBComputer equipment software
    
    
    9,000,380
    
    
    
    10,798,362Acquired training licenses
    
    
    3,049,274
    
    
    
    3,049,274Internally developed software
    
    
    1,568,808
    
    
    
    1,568,808Less: accumulated amortization
    
    
    (5,905,867
    )
    
    
    (9,289,695
    )Net book value
    
    
    7,712,595
    
    
    
    6,126,749
 7. OTHER PAYABLES AND ACCRUALS 2003
    
    
    2004RMB
    
    
    RMBProfessional service fees
    
    
    1,853,820
    
    
    
    6,469,433Office expenses
    
    
    686,981
    
    
    
    2,585,186Deposit from customers
    
    
    484,963
    
    
    
    3,713,147Travelling expenses
    
    
    
    
    
    
    103,190Others
    
    
    479,189
    
    
    
    1,062,730Total
    
    
    3,504,953
    
    
    
    13,933,686
 8. TAXATION Cayman Islands Under the current laws of Cayman Islands, the Company and its subsidiaries that are
incorporated in Cayman Islands are not subject to tax on income or capital gain. In addition, upon
payments of dividends by those companies to their shareholders, no Cayman Islands withholding tax
will be imposed. F-16




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) British Virgin Islands Under the current laws of British Virgin Islands, the Companys subsidiary that is
incorporated in British Virgin Islands is not subject to tax on income or capital gain. In
addition, upon payments of dividends by that company to its shareholders, no British Virgin Islands
withholding tax will be imposed. Hong Kong The Companys subsidiary that is incorporated in Hong Kong is subject to Hong Kong profits tax
at a rate of 17.5% on its assessable profit. China The Companys subsidiaries that are incorporated in the PRC are subject to Enterprise Income
Tax (EIT) on the taxable income as reported in their respective statutory financial statements
adjusted in accordance with the Enterprise Income Tax Law and the Income Tax Law of the Peoples
Republic of China Concerning Foreign Investment Enterprises and Foreign Enterprises (collectively,
the PRC Income Tax Laws), respectively. Under the PRC Income Tax Laws, these companies are
subject to EIT at a statutory rate of 33% except for Tech JV, which is subject to EIT at a rate of
30% and AdCo Shenzhen Branch, which is subject to EIT at a rate of 15%. In addition, AdCo and some
of its subsidiaries are granted by the local tax authorities a right to elect a two-year EIT
exemption on their taxable income, commencing from their establishment, which principally began in
2002 and 2003. Total tax benefit recognized as a result of the tax exemption was RMB3,645,168,
RMB16,127,096 and RMB2,318,116 for the years ended December 31, 2002, 2003 and 2004, respectively. Composition of income tax expense (benefit) The current and deferred portion of income tax expense (benefit) included in the consolidated
statement of operations for the years ended December 31, 2002, 2003 and 2004 are as follows: 2002
    
    
    2003
    
    
    2004RMB
    
    
    RMB
    
    
    RMBCurrent income tax expenses
    
    
    928,426
    
    
    
    3,230,664
    
    
    
    39,464,894Deferred tax
    
    
    (2,187,620
    )
    
    
    (38,653
    )
    
    
    (5,406,710
    )Income tax expense (benefit)
    
    
    (1,259,194
    )
    
    
    3,192,011
    
    
    
    34,058,184
 Reconciliation of the differences between statutory tax rate and the effective tax rate Reconciliation between the statutory EIT rate in the PRC and the Groups effective tax rate
for the years ended December 31, 2002, 2003 and 2004 are as follows: 2002
    
    
    2003
    
    
    2004EIT statutory rate
    
    
    33
    %
    
    
    33
    %
    
    
    33
    %Effect of tax holiday for certain subsidiaries
    
    
    (136
    %)
    
    
    (45
    %)
    
    
    (3
    %)Difference in EIT rates of certain subsidiaries
    
    
    37
    %
    
    
    (1
    %)
    
    
    (1
    %)Non-deductibility of expenses incurred outside the PRC
    
    
    107
    %
    
    
    18
    %
    
    
    8
    %Other permanent differences
    
    
    
    
    
    
    (1
    %)
    
    
    Provision of valuation allowance
    
    
    
    
    
    
    5
    %
    
    
    Reversal of valuation allowance
    
    
    (88
    %)
    
    
    
    
    
    
    (1
    %)Effective EIT rate of the Group
    
    
    (47
    %)
    
    
    9
    %
    
    
    36
    %
 F-17




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) Significant components of deferred tax assets and liabilities as of December 31,2003 and 2004
are as follows: 2003
    
    
    2004RMB
    
    
    RMBDeductible temporary differences related to revenue
    
    
    3,309,012
    
    
    
    5,955,432Deductible temporary differences related to accrued expenses
    
    
    827,768
    
    
    
    656,674Deductible temporary differences related to provision for
doubtful debts and slow moving merchandise
    
    
    501,014
    
    
    
    1,490,856Total current deferred tax assets
    
    
    4,637,794
    
    
    
    8,102,962Less: Valuation allowance
    
    
    (225,371
    )
    
    
    (676,864
    )Net current deferred tax assets
    
    
    4,412,423
    
    
    
    7,426,098Tax loss carryforwards
    
    
    7,576,935
    
    
    
    6,387,134Deductible temporary differences related to amortization
    
    
    151,365
    
    
    
    376,122Total non-current deferred tax assets
    
    
    7,728,300
    
    
    
    6,763,256Less: Valuation allowance
    
    
    (7,576,935
    )
    
    
    (6,387,134
    )Net non-current deferred tax assets
    
    
    151,365
    
    
    
    376,122Total deferred tax assets
    
    
    4,563,788
    
    
    
    7,802,220Taxable temporary differences related to revenue
    
    
    (1,733,092
    )
    
    
    Taxable temporary differences related to accrued expenses
    
    
    (580,890
    )
    
    
    (169,237
    )Total current deferred tax liabilities
    
    
    (2,313,982
    )
    
    
    (169,237
    )Non-current taxable temporary differences related to amortization
    
    
    (23,533
    )
    
    
    Total deferred tax liabilities
    
    
    (2,337,515
    )
    
    
    (169,237
    )
 As of December 31, 2003 and 2004, valuation allowances were provided on the deferred tax
assets to the extent that management believed it was more likely than not that such deferred tax
assets would not have been realized in the foreseeable future. Valuation allowances were provided
because it was more likely than not that the Group will not be able to utilize certain tax loss
carry forwards generated by certain subsidiaries or VIE subsidiaries. As those entities continue to
generate tax losses and tax planning strategies are not available to utilize those tax losses in
other group companies, management believes it is more likely than not that such losses will not be
utilized before they expire. However, certain valuation allowance was reversed in 2003 and 2004
when the Group generated sufficient taxable income to utilize the deferred tax assets. If events
occur in the future that prevent the Group from realizing some or all of its deferred tax assets,
an adjustment to the valuation allowances will be recognized when such events occur. Tax loss carry
forwards in the amount of RMB23,647,980 as of December 31, 2004 will expire beginning 2005. In the
PRC, tax loss carry forwards generally expire after five years. The following represents a roll-forward of the valuation allowance for each of the years: 2003
    
    
    2004RMB
    
    
    RMBBalance at beginning of the period
    
    
    6,022,053
    
    
    
    7,802,306Additions
    
    
    1,991,193
    
    
    
    1,723,945Reversals/utilization
    
    
    (210,940
    )
    
    
    (2,462,253
    )Balance at end of period
    
    
    7,802,306
    
    
    
    7,063,998
 F-18




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) 9. INITIAL PUBLIC OFFERING In October 2004, the Company completed an initial public offering of 6,037,500 American
Depositary Shares (ADSs), including an over-allotment option to the underwriters to purchase an
additional 787,500 ADS, at US$14.00 per ADS. Each ADS represents two common shares which have par
value of US$0.0001 per share. Net proceeds of approximately RMB635.5 million were credited to the
Companys common shares and additional paid-in capital. 10. SERIES A PREFERENCE SHARES In June 2000 and October 2001, the Company entered into certain Series A Preference Shares
Purchase Agreements, in which (i) the Company authorized 15,000,000 of the Companys Series A
Preference Shares (Series A Preference Shares), and (ii) the Company agreed to sell and the
investors agreed to purchase 13,668,466 Series A Preference Shares, subject to closing and
subscription, at an issuance price of US$1.0417 per share. In 2001, the Company issued to Recruit Company Limited (Recruit) a warrant to purchase
10,000 Series A Preference Shares at exercise price of US$1.0417 in connection with obtaining
access to an online recruiting application developed by Recruit. The warrant was exercised
immediately and Recruit became a registered holder of 10,000 Series A Preference Shares as of May
2001. In August 2002, in connection with share repurchase from an executive officer the principal
Series A Preference shareholder received a warrant to purchase an additional 380,000 Series A
Preference Shares at an exercise price of US$1.0417 per share for no consideration. The fair value
of the warrants, RMB1,233,659, as determined based on the Black-Scholes option pricing model, was
deducted from 2002 net income as a deemed dividend to arrive at net income attributable to common
shareholders for earnings per share calculation. The warrant was exercised in March 2004. The holders of the Series A Preference Shares were entitled to receive, out of any funds
legally available therefore, when and as declared by the board of directors, dividends at a rate of
eight percent (8%) per annum. No dividends would be paid on the common shares of the Company until
all declared dividends on the preference shares were paid, and no dividend would be paid on any
common shares unless a dividend was paid with respect to each outstanding Series A Preference Share
equal to or greater than the amount of such dividend that would be payable on all common shares
into which such Series A Preference Share could then be converted. Such dividend rights were not
cumulative and no right to such dividend accrued unless declared by the board of directors. Each holder of Series A Preference Shares was entitled to convert such preference shares at
any time, without the payment of any additional consideration, into common shares at an initial
conversion price of US$1.0417 (each Series A Preference Share was convertible into one common
share). The conversion price would be adjusted, in the event the Company was to issue any common
shares, or shares that were convertible into common shares, except for certain cases, including
issuances of employees share options, less than the conversion price in effect on the date
immediately prior to such issue. Each Series A Preference Share would be automatically converted into common shares at the then
effective conversion price upon the closing of a qualified initial public offering. On October 4, 2004, 14,058,466 issued Series A Preference Shares were converted on a 1:1 basis
to the Companys common shares of US$0.0001 each upon the completion of the Companys initial
public offering (Note 9). F-19




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) 11. SHARE-BASED COMPENSATION In April 2000, the Company issued a total of 28,399,021 common shares to the four founders of
the Group, at the price of US$0.0001 per share (Founder Shares). At the time of the issuance,
these common shares were placed into escrow with the chief executive officer and president of the
Company as escrow agent, and were subject to repurchase by the Company, at the Companys
discretion, upon the termination of employment of the applicable founders at a repurchase price of
US$0.0001 or the estimated fair value of the common shares on the date of repurchase, as determined
by the Company. During each of the subsequent years, certain percentage of the total number of
common shares so purchased by each founder was released from the repurchase option and the escrow
as follows: Shares issued
    
    Vesting17,316,000
    
    
    25% released from escrow on October 1, 2000 and one forty
eighth released from escrow at the end of each calendar
month after October 2000.6,307,021
    
    
    26.9% released from escrow on April 28, 2000 and one forty
eighth released from escrow at the end of each calendar
month after April 2000.3,696,000
    
    
    31.25% released from escrow on April 28, 2000 and one forty
eighth released from escrow at the end of each calendar
month after April 2000.1,080,000
    
    
    25% released from escrow on October 1, 2000 and one forty
eighth released from escrow at the end of each calendar
month after October 2000.28,399,021
    
    
    Balance at end of period
 As of December 31, 2003, all common shares so purchased by the founders had been released from
the repurchase option and the escrow. The placement of the Founder Shares in escrow is recognized as a separate share-based
compensatory arrangement between the Company and the founders. Upon the issuance of the Founder
Shares, the Company recognized total deferred compensation of RMB35,235,724 based on the estimated
fair value of the common shares on the date of issuance. Such deferred compensation is recognized
over the period in which the shares are subject to repurchase by the Company. Total compensation
expense of RMB8,808,931, RMB4,622,466 and nil was recognized for the years ended December 31, 2002,
2003 and 2004, respectively. On September 1, 2000, the Company adopted a share option plan (2000 Option Plan) which
provides for the issuance of up to 4,010,666 common shares. The total number of common shares
reserved under the plan was increased to 5,530,578 in February 2004. Under the share option plan,
the directors may, at their discretion, issue share options to purchase the Companys common shares
to any senior executives, directors, employees or consultants of the Group. These share options can
be exercised within six years from the date of grant. The following table summarizes the Companys share options under the 2000 Option Plan: 2002
    
    
    2003
    
    
    2004Outstanding at beginning of years
    
    
    2,485,754
    
    
    
    2,317,102
    
    
    
    2,919,728Granted
    
    
    93,900
    
    
    
    1,346,232
    
    
    
    468,192Exercised
    
    
    (90,240
    )
    
    
    (467,334
    )
    
    
    (711,097
    )Forfeited
    
    
    (172,312
    )
    
    
    (276,272
    )
    
    
    (156,379
    )Outstanding at end of years
    
    
    2,317,102
    
    
    
    2,919,728
    
    
    
    2,520,444Vested and exercisable at end of years
    
    
    1,303,398
    
    
    
    1,384,964
    
    
    
    1,374,805
 F-20




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) The following is additional information relating to employee options outstanding as of
December 31, 2004: Outstanding
    
    
    ExercisableWeighted-
    
    
    
    
    
    
    
    
    
    
    Weighted-average
    
    
    
    
    
    
    
    
    
    
    averageWeighted-
    
    
    remaining
    
    
    
    
    
    
    Weighted-
    
    
    remainingNumber
    
    
    average
    
    
    contractual
    
    
    Number
    
    
    average
    
    
    contractual lifeExercise prices
    
    of shares
    
    
    exercise price
    
    
    life (years)
    
    
    of shares
    
    
    exercise price
    
    
    (years)US$0.15
    
    
    1,556,105
    
    

    US$0.15
    
    
    
    2.40
    
    
    
    1,285,692
    
    

    US$0.15
    
    
    
    2.06US$0.50
    
    
    640,011
    
    

    US$0.50
    
    
    
    4.96
    
    
    
    71,263
    
    

    US$0.50
    
    
    
    4.96US$1.00
    
    
    232,152
    
    

    US$1.00
    
    
    
    5.15
    
    
    
    51,208
    
    

    US$1.00
    
    
    
    5.15US$3.25
    
    
    92,176
    
    

    US$3.25
    
    
    
    5.38
    
    
    
    17,923
    
    

    US$3.25
    
    
    
    5.382,520,444
    
    
    
    
    
    
    
    
    
    
    
    1,426,086
 In connection with share options granted under the 2000 Option Plan during the years ended
December 31, 2002, 2003 and 2004, the Company recognized deferred share-based compensation totaling
nil, RMB60,417,377 and RMB14,305,481, respectively, which is being amortized over the vesting
period. In 2003, the Company extended the exercise period for certain employees who were terminated
during the year. The modification to increase the life of the option results in a new measurement
date and an incremental share based compensation expense of RMB9,899,198 recognized for the year
ended December 31, 2003. In February 2004, the Company sold 138,264 common shares to a director at a price of US$1.00
per share, which is below the then estimated fair market value of the common shares. This
transaction resulted in the recognition of share-based compensation expense of RMB5,699,236 for the
year ended December 31 2004. Compensation expense for share options granted under the 2000 Option Plan recognized during
the years ended December 31, 2002, 2003 and 2004, totaling nil, RMB14,079,097 and RMB20,489,734,
respectively. 12. EMPLOYEE BENEFITS The full-time employees of the Companys subsidiaries and VIE subsidiaries that are
incorporated in the PRC are entitled to staff welfare benefits including medical care, welfare
subsidies, unemployment insurance and pension benefits. These companies are required to accrue for
these benefits based on certain percentages of the employees salaries in accordance with the
relevant regulations, and make contributions to the state-sponsored pension and medical plans out
of the amounts accrued for medical and pension benefits. The total amounts charged to the
statements of operations and comprehensive income for such employee benefits amounted to
RMB9,161,768, RMB11,733,119 and RMB17,377,621 for the years ended December 31, 2002, 2003 and 2004,
respectively. The PRC government is responsible for the medical benefits and ultimate pension
liability to these employees. 13. RELATED PARTY TRANSACTIONS Balances with related parties for the periods indicated are as follows: 2003
    
    
    2004RMB
    
    
    RMBDue to related parties:Principal shareholders
    
    
    6,170,891
    
    
    
    Advances for share options exercised
    
    
    333,882
    
    
    
    1,577,8736,504,773
    
    
    
    1,577,873
 The amounts and due to principal shareholders as of December 31, 2003 mainly arose from the
loans from certain principal shareholders. These amounts are unsecured, non-interest bearing and
have no definite terms. The total amounts due to principal shareholders were paid in full as of
December 31, 2004. F-21




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS   (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) In August 2002, the Company agreed to repurchase 380,000 common shares from Michael Lei Feng,
an executive of the Company, for aggregate consideration of US$57,000 (approximately RMB471,766).
As a result, in 2002 and 2003, the amount due under this repurchase was recorded as due to
principal shareholders. This amount was paid in March 2004. In addition, in August 2002, the
Company agreed to pay to Michael Lei Feng compensation of US$338,200 (approximately RMB2,799,146),
payable over ten years. The entire amount of this compensation was paid in March 2004. As a result,
the Group recognized compensation expense of RMB89,122 in 2002 and RMB267,331 in 2003 and has
recorded compensation expense of RMB2,317,033 in 2004 related to this payment. In connection with
share repurchase, the Company issued a warrant to DCM to purchase 380,000 Series A Preference
Shares for no consideration. The amount of advance for share options exercise arose from the exercise of options by the
Companys directors and executive officers. During the periods presented, certain directors and
executive officers of the Company made payments to exercise certain unvested options. In connection
with the early exercises, the Company has a call option to repurchase the shares that are not yet
vested if the employees service terminates prior to the options vesting at the original exercise
price. The early exercise of the options was not considered a substantial exercise for accounting
purposes on the date of exercise, and the cash paid for the exercise price is recognized as a
liability and such common shares are not considered issued. When the options are vested and the
call option expires, the shares are considered issued and cash paid for the exercise is transferred
to shareholders equity. 14. EARNINGS PER SHARE Basic earnings per share and diluted earnings per share have been calculated for the years
ended December 31, 2002, 2003 and 2004 as follows: 2002
    
    
    2003
    
    
    2004RMB
    
    
    RMB
    
    
    RMBNumerator:Net income
    
    
    3,945,802
    
    
    
    32,600,263
    
    
    
    61,143,032Deemed dividends to holders of Series A Preference Shares
    
    
    (1,233,659
    )
    
    
    
    
    
    
    Amount allocated to participating preference shareholders
    
    
    (876,215
    )
    
    
    (10,615,466
    )
    
    
    (13,986,417
    )Numerator for basic earnings per share
    
    
    1,835,928
    
    
    
    21,984,797
    
    
    
    47,156,615Effect of dilutive securities
    
    
    
    
    
    
    
    
    
    
    Numerator for diluted earnings per share
    
    
    1,835,928
    
    
    
    21,984,797
    
    
    
    47,156,615Denominator:Denominator for basic earnings per share 
weighted-average common shares outstanding
    
    
    20,458,303
    
    
    
    26,594,228
    
    
    
    35,593,374Effect of Series A Preference Shares
    
    
    
    *
    
    
    
    *
    
    
    
    *Effect of unvested Founder Shares
    
    
    4,335,847
    
    
    
    1,734,040
    
    
    
    Effect of dilutive share options
    
    
    
    *
    
    
    731,890
    
    
    
    1,889,645Effect of dilutive warrants
    
    
    
    *
    
    
    263,167
    
    
    
    Denominator for diluted earnings per share
    
    
    24,794,150
    
    
    
    29,323,325
    
    
    
    37,483,019Basic earnings (loss) per share
    
    
    0.09
    
    
    
    0.83
    
    
    
    1.32Diluted earnings (loss) per share
    
    
    0.07
    
    
    
    0.75
    
    
    
    1.26
   *
    
    These potentially dilutive securities were not included in the calculation of dilutive
earnings (loss) per share because of their anti-dilutive effect. Net income, after deducting deemed dividends to holders of preference shares, has been
allocated to the common share and preference share based on their respective rights to share in
dividends. F-22




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS   (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) In April 2000, the Company issued 28,399,021 Founder Shares (Note 11) which are subject to
repurchase by the Company at its discretion, upon the termination of employment of the applicable
founders. Accordingly, for calculating basic earnings per share, the shares held in escrow are not
included in the denominator for basic earnings per share. Potentially dilutive securities included Series A Preference Shares, unvested Founder Shares,
warrants and share options granted to employees. 15. COMMITMENTS AND CONTINGENCIES Operating lease commitments The Group has entered into non-cancelable agreements with initial or remaining terms in excess
of one year for the publication of Career Post Weekly, the rental of office premises and for the
lease of computer and other equipment. Future minimum payments with respect to these agreements as
of December 31, 2004 are as follows: Publication
    
    
    Officefees
    
    
    premises
    
    
    Others
    
    
    TotalRMB
    
    
    RMB
    
    
    RMB
    
    
    RMB2005
    
    
    42,780,042
    
    
    
    14,399,942
    
    
    
    612,000
    
    
    
    57,791,9842006
    
    
    24,790,000
    
    
    
    8,204,210
    
    
    
    
    
    
    
    32,994,2102007
    
    
    4,232,500
    
    
    
    476,227
    
    
    
    
    
    
    
    4,708,7272008
    
    
    1,200,000
    
    
    
    
    
    
    
    
    
    
    
    1,200,00073,002,542
    
    
    
    23,080,379
    
    
    
    612,000
    
    
    
    96,694,921
 Rental expenses for the years ended December 31, 2002, 2003 and 2004 are RMB9,699,130,
RMB10,456,277 and RMB13,905,812, respectively. Contingencies There are uncertainties regarding the legal basis of the Companys ability to operate the
Internet content service. Although the PRC has implemented a wide range of market-oriented economic
reforms, the telecommunication, information and media industries as well as certain sectors of the
HR service industries remain highly regulated. Not only are restrictions currently in place, but
also regulations are unclear regarding in what specific segments of these industries companies with
foreign investors, including the Company, may operate. Therefore, the Company might be required to
limit the scope of its operations in the PRC, and this could have an adverse effect on the
Companys financial position, results of operations and cash flows. Tech JV obtained an advertising license in May 2000, when Tech JV was a 98% foreign owned
entity, and a license to conduct human resource services in September 2002, when Tech JV was a 99%
foreign owned entity. During the period from the date Tech JV acquired these licenses to the date
of the Restructuring (Note 1), Tech JV and its licensed PRC subsidiaries conducted all of the
advertising and human resource related services. Following the acquisition of these licenses and
commencing these operations, the PRC government enacted laws limiting foreign ownership in entities
conducting advertising and human resource related services. The PRC government has not published an official ruling with respect to the status of foreign
ownership arrangements that were established prior to the enactment of these limitations and which
may be above these limitations. Prior to the Restructuring, the ownership percentage of Tech JV was
above the maximum foreign ownership permitted for an entity conducting advertising and human
resource operations. In addition, there is uncertainty regarding the regulation of PRC subsidiaries
in which subsidiaries of foreign owned PRC entities invest, such as the subsidiaries of AdCo which
are engaged in advertising or trade businesses. The PRC government may determine that the Groups
ownership structure was inconsistent with or insufficient for the proper operation of the Groups
businesses, or that the Groups business licenses or other approvals were not properly issued or
not sufficient. F-23




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##### Table of Contents



51JOB, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS   (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2002, 2003 AND 2004
(Amounts expressed in RMB unless otherwise stated) In the opinion of management, the likelihood of loss in respect of the Groups current or past
ownership structure is remote. See also Note 18 for details of a class action bought against the Company subsequent to
December 31, 2004. 16. FINANCIAL INSTRUMENTS Financial instruments of the Group primarily comprise investments, accounts receivable,
accounts payable, due to related parties, other payables and advance from customers. As of December
31, 2003 and 2004, their carrying values approximate their estimated fair values. 17. CERTAIN RISKS AND CONCENTRATION Financial instruments that potentially subject the Group to significant concentrations of
credit risk consist primarily of cash and accounts receivable. As of December 31, 2003 and 2004
substantially all of the Groups cash was held in major financial institutions located in the
United States, the PRC and Hong Kong which management believes are of high credit quality. Accounts
receivable are typically unsecured and denominated in RMB, and are derived from revenues earned
from operations arising in the PRC. The Groups sales and purchase and expense transactions are generally denominated in RMB and a
significant portion of the Groups liabilities are denominated in RMB. RMB is not freely
convertible into foreign currencies. In the PRC, foreign exchange transactions are required by law
to be transacted only by authorized financial institutions at exchange rates set by the Bank of
China. Remittances in currencies other than RMB by the Group in the PRC must be processed through
the Bank of China or other PRC foreign exchange regulatory bodies and requires certain supporting
documentation in order to effect the remittance. No individual customer accounted for more than 10% of net revenues during the years ended
December 31, 2002, 2003 and 2004. No individual customer accounted for more than 10% of accounts
receivable as of December 31, 2003 and 2004. 18. SUBSEQUENT EVENTS Beginning in January 2005, several complaints were filed in the United States District Court
for the Southern District of New York against the Company and certain of its officers and
directors. The complaints seek unspecified damages on alleged violations of federal securities laws
during the period from November 4, 2004 to January 14, 2005. Plaintiffs have moved to consolidate
the cases and to appoint lead plaintiffs. After the cases are consolidated, a consolidated amended
complaint will be filed. In connection with these actions, the Company has engaged U.S. counsel to
represent the defendants. Given the preliminary stage of the litigation, the Company cannot predict
the outcome of the case. No provision has been made with respect to these lawsuits. F-24