C O N F I D E N T I A L

Perfect Pixels

D R O N E P H O T O G R A P H Y / V I D E O G R A P H Y

Business Plan

Prepared October 2015

Contact Information

James Feller & Madison Hunter

mhunter14@apu.edu

714-225-9379
Perfect Pixels i

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared

only with the understanding that you will not share its contents or ideas with third parties without the express written consent

of the plan author.

Table of Contents

Executive Summary.................................................................................1

Opportunity ............................................................................................................................................................1

Expectations ...........................................................................................................................................................2

Opportunity...............................................................................................3

Problem & Solution...............................................................................................................................................3

Target Market.........................................................................................................................................................3

Competition ...........................................................................................................................................................3

Execution....................................................................................................5

Marketing & Sales..................................................................................................................................................5

Operations ..............................................................................................................................................................5

Company ....................................................................................................7

Overview..................................................................................................................................................................7

Team .........................................................................................................................................................................7

Financial Plan ...........................................................................................8

Forecast....................................................................................................................................................................8

Financing................................................................................................................................................................8

Products and Services.............................................................................9

Products...................................................................................................................................................................9

Services....................................................................................................................................................................9
Perfect Pixels 1

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent

of the plan author.

Executive Summary

Opportunity

Who We Are

Perfect Pixels is an aerial photographic/video company designed to aid multiple venues by

capturing high quality, cinematic footage. Our business strategy is to market to companies that

could benefit from a bird’s eye view of their product or production in a more economical way

than traditional photography allows. No matter where our profit margin ends up, 20% will be

donated to Heart to Heart International, a ministry personally close to our hearts.

https://www.h2hint.org/

What We Sell

The end product that clients receive will be high quality, HD, cinematic .mov or compressed

.mp4 files. Companies can request the raw footage (if they have an in-house editor), or an

edited final production piece (using Adobe Premier Pro) for their convenience.

Who We Sell To

Hollywood movies would be an obvious choice to which to market. But to get this business off

the ground, aerial photography for the real estate industry might be our bread and butter. With

a large number of realtors using the internet to showcase their properties, adding a smooth,

soaring shot of the estate could really help their marketing efforts. Another growing interest in

drone imagery are the thrill-seeking, extreme sports fanatics, which would include not only

personal clients, but commercial companies like Nike or RipCurl as well. These are but a few

potential clients with which to start our company, but as our business expands, so, I think, will

our market base.

Financial Summary

This business will need a great amount of help to not only start up, but to maintain our

company. We hope to partner with other companies such as DJI/DSLR, but as of right now we

are slowly funding this business through our private day jobs. Because of this futuristic

technology, the price to maintain and own these drones can be extremely high. For a high

quality product we would need around $10,000 for one drone, along with money to maintain it.
Perfect Pixels 2

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent

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Also, to legally create a business with drones requires the person flying the drone to own an

FAA certified private pilot’s license, along with a 333 exemption stating that you will follow all

rules and regulations of owning drones. Now days a private pilot’s license is an estimated

$12,500 investment.

Why Us?

We are willing to comply with the legal requirement the government has for drone users,

including a Code 333 exemption, a Code 107 exemption and a pilot's license. In the future,

drones will have to be registered by the United States government and we will obey that

regulation as well. We are willing to put in hours and hours of work to get the high quality

footage that is required, and with drones, this aerial photography can be obtained a lot cheaper

than using helicopters. Basically, we legally provide cheaper aerial photography and

videography.

Expectations

Forecast

In the first year of getting our business off the ground we're projecting a profit of $50,000 while

we get our name out to the public. In our second year we are expecting to double year one, for

a profit of 100,000. Because we don't require supplies for every job, and what we sell is all

digital we will make a profit after job one. We must keep some money put aside for

maintenance and extra batteries, and 20% to Heart to Heart but the rest will be salary.

Financing Needed

We will be asking for $30,000 to make our business legal in the eyes of the FAA. $12,500 for a

private pilots license, $6,000 for a backup drone in case something goes wrong, $10,000 for

editing equipment, $2000 for a website and the extra $2000 for maintenance fees and extra

batteries.
Perfect Pixels 3

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent

of the plan author.

Opportunity

Problem & Solution

Problem Worth Solving

Many businesses and films desire that bird's eye view shot, but the way to get that footage

requires a lot of time, money, and effort. One would have to haul equipment up a mountain or

hire a helicopter pilot to use expensive filming equipment. The cost of the alternatives hinder

the possibilities of movie makers and freelance photographers. Until drones, there was no

cheap and easy way to get aerial footage.

Our Solution

We provide cheaper aerial footage legally and in high quality. We also have the option of

editing it for the client or delivering the raw footage.

Target Market

Hollywood movies would be an obvious choice to which to market. But to get this business off

the ground, aerial photography for the real estate industry might be our bread and butter. With

a large number of realtors using the internet to showcase their properties, adding a smooth,

soaring shot of the estate could really help their marketing efforts. Another growing interest in

drone imagery are the thrill-seeking, extreme sports fanatics, which would include not only

personal clients, but commercial companies like Nike or RipCurl as well. Furthermore, the size

of our market includes any motorbike or car racing companies or country clubs that might

want scenic shots of what their venues have to offer. These are but a few potential clients with

which to start our company, but as our business expands, so, I think, will our market base.

Competition

Current Alternatives

There are other drone owners that have started up a business

Any other drone owners that are willing to try to start a company illegally without a license.
Perfect Pixels 4

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent

of the plan author.

A few in our area are SkyCatch, Eye in the Sky, Above Media, and Aerial Filmworks.

Our Advantages

Our company will be legal once James gets his pilot's license and a 333 exemption.

Additionally we will be donating some of our profits, which is good.
Perfect Pixels 5

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only with the understanding that you will not share its contents or ideas with third parties without the express written consent

of the plan author.

Execution

Marketing & Sales

Marketing Plan

We will be designing a logo and business cards to hand out. Additionally, a website will be

launched in the future that will allow potential clients to find out information about the

business, contact us, and request footage. A drone that is in the air is advertising in itself.

People often come up and ask the person with the remote about it and that is a good

opportunity to give our elevator pitch and distribute business cards.

By associating and/or partnering with other markets such as real estate or entertainment, we

can get our name out in the world. Many companies are already well established and could

have need of aerial photography or videography.

Sales Plan

Starting with realtors charging $200 per house (within the hour). However if we get a property

that will take more than an hour because of outlying structures it will be the price of overtime

for every additional hour which would be time and a half $105 / hr. As far as how far are we

willing to go for a client? We will go as far as needed, the first 30 mi radius of our business will

be free of charge, but continuing every mile following will be 30 cents extra (including the

drive back). If it happens to be out of state they need to contact us for the pricing, and we will

work something affordable out. However there are going to be people that would like us to film

something other than houses, and that will be on a separate pricing scale with a 5 hour half day

for $400 or the full 10 hour day for $700. Every additional hour will be time and a half.

Operations

Locations & Facilities

We will be based out of my house for right now because we're not conducting business we

don't need it to be nice and fancy. Maybe in the future we will buy a small office for editing

purposes.
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only with the understanding that you will not share its contents or ideas with third parties without the express written consent

of the plan author.

Technology

We will need a 4K monitor with a 2 TB SSD drive to handle all the footage and Adobe Premier.

Other technology will include the up keep of our drones.

Equipment & Tools

Well, we are a drone business, so drones are a must. In the future, we hope to obtain an Inspire

along with the DJI drones that we already have. An iPad is needed for watching the feed from

the drone and so is the app for DJI. For editing, we will use a Mac monitor and Adobe Premire

Pro.

Within the years to come we hope to partner with DJI allowing us to customize our own

drones that are bigger and better.
Perfect Pixels 7

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared

only with the understanding that you will not share its contents or ideas with third parties without the express written consent

of the plan author.

Company

Overview

Perfect Pixels is co-owned by James Feller, who has experience in flying the DJI Phantom

series drones, and currently owns the 2 latest versions. I also have an interest in becoming a

pilot and have done the research necessary to begin obtaining my private pilot’s license.

Madison Hunter is an engineering major, helpful in designing our software and website to

showcase our products. We feel our passion for this business, as well as our technological

backgrounds make us the perfect team to begin this business venture. No outside investors are

involved at this time, but we are hoping to partner with DJI in the future.

Team

Perfect Pixels is owned by two very close friends: James Feller and Madison Hunter. Names

aren't important to us right now but James operates the drones and edits the movies, and

Madison helps with the drones, but is the expert when it comes to the marketing and design

aspect.
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared

only with the understanding that you will not share its contents or ideas with third parties without the express written consent

of the plan author.

Financial Plan

Forecast

Key Assumptions

We have talked to both a commercial photographer to see the low end of pricing and we also

talked to a Hollywood movie producer to see the high end of prices. We made our decisions

based on these statistics of what people are actually willing to pay. Adding to reasons why we

kept ours cheep, we would like to draw people in by offering cheeper sales and because

everything we make is a profit we can reason with those that can't afford to pay the full

amount.

Financing

For start-up funds, we hope to use money won in ZuVenturez as well as other sources. We have

already invested our own savings into this business, and we seek to be sponsored by other

companies as well. Investors, we hope, will be a significant part of our company initially and

throughout.
Perfect Pixels 9

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared

only with the understanding that you will not share its contents or ideas with third parties without the express written consent

of the plan author.

Products and Services

Products

The end product that clients receive will be 4K, HD, cinematic .mov or compressed .mp4 files.

Companies can request the raw footage (if they have an in-house editor), or an edited final

production piece (using Adobe Premier Pro) for their convenience.

Products will include different packages that customers can order such as the local package:

which will be when customers want a photo or video that doesn't require us to travel that far.

Whereas the out of state package might cost more because we would have to travel a ways to

get the shot they want.

Services

We provide the services that are involved in each package, which includes filming and editing

footage.