Exhibit 99.1

THE COCA-COLA COMPANY
NEWS RELEASE                                    Media Relations Department
                                                P.O. Box 1734, Atlanta, Georgia
                                                Telephone (404) 676-2121

FOR IMMEDIATE RELEASE                           Contact:   Kelly Brooks
                                                           (404) 676-2683


               CHUCK FRUIT NAMED COCA-COLA CHIEF MARKETING OFFICER
               ---------------------------------------------------

         ATLANTA, June 22, 2004 -- The Coca-Cola Company announced today that it
has promoted Chuck Fruit to the position of Chief Marketing Officer. Mr. Fruit
succeeds Daniel Palumbo, who is leaving the Company to pursue other
opportunities.

         Mr. Isdell said: "Today's consumer and media environments call for a
more multi-faceted and integrated approach to marketing, from our consumer
communications to the point of sale and all the way through to opening a bottle
of Coca-Cola. Creativity is vital, and so is a broader, holistic view of how to
reach our consumers. Chuck's experience and expertise fit very well within this
new environment.

         "Chuck is recognized in both the Company and the industry as one of the
world's most experienced, insightful and respected marketers. Under Chuck's
leadership, we will unleash the unmatched talent we possess across the Coca-Cola
system to build closer and stronger relationships between our brands and our
consumers," said Mr. Isdell. "We appreciate Dan's accomplishments during his
tenure and wish him the best in his future endeavors."

         Mr. Fruit said: "I look forward to supporting Neville's vision to build
a marketing organization for the future and continuing to work closely with our
very talented and capable global marketing team on new and innovative ways to
deepen our brands' connection with consumers."


                                    - more -

<PAGE>
Page 2 of 2


         Mr. Fruit brings more than 30 years of marketing experience to the
role, with key leadership roles at The Coca-Cola Company, Anheuser-Busch and
advertising and media agencies. He has been responsible for some of the
Company's most innovative and successful marketing programs and processes,
including the total realignment and shaping of its global media strategy and the
management of its long-term partnerships, such as those with the International
Olympic Committee, FIFA and the NCAA. He has also been instrumental in
developing recent initiatives for branded program content and integration into
such programs as American Idol in the U.S. and the Prime Time drama series in
Latin America.

         Mr. Fruit joined the Company in 1991 as head of Global Media Services
and has held positions of steadily increasing responsibility. Most recently, he
was senior vice president, Integrated Marketing, with responsibility for
developing the Company's worldwide media and sponsorship strategies and its
investments in all forms of traditional and emerging media platforms. He also
served as acting chief marketing officer in 2003.

         Prior to joining The Coca-Cola Company, Mr. Fruit spent 15 years with
Anheuser-Busch Cos. He has served as a national director of both the American
Advertising Federation and the Association of National Advertisers, and is
presently on the boards of the Advertising Council, Inc., TiVo, Inc., and
College Sports Television (CSTV).

         The Coca-Cola Company is the world's largest beverage company. Along
with Coca-Cola, recognized as the world's best-known brand, the Company markets
four of the world's top five soft drink brands, including diet Coke, Fanta and
Sprite, and a wide range of other beverages, including diet and light soft
drinks, waters, juices and juice drinks, teas, coffees and sports drinks.
Through the world's largest distribution system, consumers in more than 200
countries enjoy the Company's beverages at a rate exceeding 1 billion servings
each day.

                                      # # #

NOTE TO EDITORS: Media can retrieve a digital photo to accompany this story by
visiting our Press Center image gallery at www.coca-cola.com.
                                           -----------------