U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  FORM 10-QSB
              [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                For the quarterly period ended September 30, 2001

                                       OR

              [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
             For the transition period from _________ to __________


                            INTERNET INFINITY, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

                          Commission File No. 0-27633

                        State of Incorporation: Delaware
                      IRS Employer I.D. Number: 95-4679342

                            12881 Knott Avenue, #115
                         Garden Grove, California 92841
                             Telephone 714-434-0433
                             ----------------------
            (Address and telephone number of registrant's principal
               executive offices and principal place of business)

                           3303 Harbor Boulevard, K-5
                          Costa Mesa, California 92626
                             Telephone 714-434-0433
                             ----------------------
             (Former name or address, if changed since last report)

     Indicate  by  check  mark  whether the registrant (1) has filed all reports
required  to  be  filed by Section 13 or 15(d) of the Securities Exchange Act of
1934  during  the  preceding  twelve months (or for such shorter period that the
registrant  was required to file such reports), and (2) has been subject to such
filing  requirements  for  the  past  90  days.  Yes  [X]     No  [ ]

     As  of September 30, 2001, there were 10,523,196 shares of the Registrant's
Common  Stock,  par  value  $0.001  per  share,  outstanding.

     Transitional Small Business Disclosure Format (check one):  Yes [ ]  No [X]



<PAGE>

                         PART I - FINANCIAL INFORMATION

Item  1.          Financial  Statements























                                        2
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                  CONDENSED COMBINED/CONSOLIDATED BALANCE SHEET
                               SEPTEMBER 30, 2001
                                  (UNAUDITED)


                                     ASSETS
<TABLE>
<CAPTION>
CURRENT  ASSETS
<S>                                                                  <C>
    Cash                                                             $    7,693
    Accounts receivable, net of allowance for doubtful
      accounts of $6,500                                                 86,851
    Prepaid expenses                                                      5,000
    Inventory                                                             7,563
    Receivable - related companies - current                              1,850
    Net current deferred tax asset                                        7,500
                                                                     ----------

        Total Current Assets                                            116,457
                                                                     ----------
PROPERTY  AND  EQUIPMENT,  AT  COST

OTHER  ASSETS
    Receivable - related companies                                       34,462
    Net deferred tax asset                                               16,047
                                                                     ----------

        Total Other Assets                                               50,509
                                                                     ----------

        Total Assets                                                 $  166,966
                                                                     ==========

                 LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)


CURRENT  LIABILITIES
    Notes payable                                                    $  228,743
    Accounts payable and accrued expenses                                81,964
    Interest payable                                                     13,420
    Due to officer - current                                             36,000
                                                                     ----------

        Total Current Liabilities                                       360,127
                                                                     ----------

LONG-TERM  LIABILITIES
    Due to officer - non-current                                        134,187
                                                                     ----------

        Total Liabilities                                               494,314
                                                                     ----------

STOCKHOLDERS'  EQUITY  (DEFICIT)
    Preferred stock                                                           -
    Common stock                                                         20,719
    Paid-in capital                                                   1,016,868
    Unpaid  stock  subscriptions                                       (497,659)
    Accumulated  (deficit)                                             (867,276)
                                                                     ----------

         Total  Stockholders'  (Deficit)                               (327,348)
                                                                     ----------

         Total Liabilities and Stockholders' Equity (Deficit)        $  166,966
                                                                     ==========
</TABLE>

          See Accompanying Selected Information to Unaudited Condensed
                   Combined/Consolidated Financial Statements

                                        3
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
            CONDENSED COMBINED/CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)


<TABLE>
<CAPTION>
                              For the Three-Months Ended        For the Six-Months
                                     September 30,              Ended September 30,
                              --------------------------
                                  2001          2000            2001         2000
                              -----------    ----------     -----------    -----------
<S>                           <C>            <C>            <C>            <C>
REVENUE                       $   219,402       310,237        503,817        631,013

COST OF SALES                     172,987       242,006        399,186        492,753
                              -----------    ----------     -----------    -----------

   Gross Profit                    46,415        68,231        104,631        138,260
                              -----------    ----------     -----------    -----------

OPERATING  EXPENSES
    Professional fees              12,782       22,266          40,907         27,556
    Salaries and related
      expenses                     48,933       30,580         120,254         66,833
    Consulting fees paid to
      related party                46,000            -          76,200              -
    Other                          29,332       18,628          48,703         43,345
                              -----------    ----------     -----------    -----------

        Total Operating
          Expenses                137,047       71,474         286,064        137,734
                              -----------    ----------     -----------    -----------

         Net Income (Loss)
           Before Other
           Income (Expense)
           and Provision for
           Taxes                  (90,632)      (3,243)       (181,433)           526

OTHER INCOME (EXPENSE)
   Interest income                  1,895        3,500           3,430          7,183
   Interest expense                (5,705)      (4,359)        (10,887)        (8,396)
                              -----------    ----------     -----------    -----------

        Net Income (Loss)
          Before Income Taxes     (94,442)      (4,102)       (188,890)          (687)

(PROVISION) BENEFIT FOR
  INCOME TAXES                $    (2,400)           -          (2,400)             -
                              -----------    ----------     -----------    ----------

        Net Income (Loss)     $   (96,842)      (4,102)       (191,290)          (687)
                              ===========    =========     ===========     ==========

BASIC NET INCOME PER SHARE:

        Basic and diluted     $     (.009)   $       -      $    (.017)    $        -
                              ===========    =========     ===========     ==========

WEIGHTED-AVERAGE  COMMON
 SHARES  OUTSTANDING:

    Basic  and  diluted        10,996,647   10,373,196      10,996,647     10,373,196
                              ===========    =========     ===========     ==========
</TABLE>


          See Accompanying Selected Information to Unaudited Condensed
                   Combined/Consolidated Financial Statements

                                        4
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
            CONDENSED COMBINED/CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (UNAUDITED)


<TABLE>
<CAPTION>
                                                     For the Six-Months Ended
                                                           September 30,
                                                    ---------------------------
                                                       2001             2000
                                                    ----------       ----------
CASH FLOWS PROVIDED (USED) BY
  OPERATING  ACTIVITIES:
<S>                                                 <C>              <C>
     Net  income  (loss)                            $ (191,290)      $    (687)
     Adjustments to reconcile net (loss) to net
     cash provided (used) by operating  activities:
       Amortization and depreciation                         -           1,904
       Royalty expense used against unpaid
         stock subscription                                924           2,227
       Write down of obsolete inventory                  7,564               -
       (Increase) decrease in accounts receivable          678         (33,648)
       Increase in accounts payable and accrued
         expenses                                       37,129           6,290
       Increase (decrease) in trade accounts
         payable - related party                       (20,198)          2,241
       Increase in interest payable                      9,652             617
       (Increase) in prepaid expense                    (5,000)         (1,391)
       Issuance of common stock in
         consideration for services                     15,000               -
                                                    ----------       ---------

         Net Cash Flows (Used) by
           Operating Activities                       (145,541)        (22,447)
                                                    ----------       ---------

CASH FLOWS PROVIDED (USED) BY INVESTING
  ACTIVITIES:
    Decrease in receivable - related companies          76,507           4,967
                                                    ----------       ---------

        Net Cash Flows Provided by
          Investing Activities                          76,507           4,967
                                                    ----------       ---------

CASH FLOWS PROVIDED (USED) BY
  FINANCING  ACTIVITIES:
    Increase in notes payable                          106,619               -
    (Decrease) in due to related party                 (60,450)         (2,000)
    Proceeds from officer's loan                         2,202          14,064
    Payment  due  to  officer                                -          (9,000)
                                                    ----------       ---------

         Net Cash Flows Provided by
           Financing Activities                         48,371           3,064
                                                    ----------       ---------

NET (DECREASE) IN CASH                                 (20,663)        (14,416)

CASH AT THE BEGINNING OF THE YEAR                       28,356          20,049
                                                    ----------       ---------

CASH AT THE END OF THE YEAR                         $    7,693       $   5,633
                                                    ==========       =========

ADDITIONAL  DISCLOSURES:
  Cash  paid  during  the  year  for:

   Interest                                         $       -         $      -
                                                    ==========       =========

   Income taxes                                     $       -         $  6,747
                                                    ==========       =========
</TABLE>

          See Accompanying Selected Information to Unaudited Condensed
                   Combined/Consolidated Financial Statements

                                        5
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
    Substantially All Disclosures Required by Generally Accepted Accounting
                          Principles are Not Included
                               SEPTEMBER 30, 2001
                                   (UNAUDITED)


NOTE  1  -  BASIS  OF  PRESENTATION  AND  BUSINESS

The  accompanying condensed combined/consolidated financial statements have been
prepared  by Internet Infinity, Inc. and Subsidiary and Electronic Media Central
Corporation   (the  Companies),  without  audit,   pursuant  to  the  rules  and
regulations  of the Securities and Exchange Commission.  Certain information and
footnote  disclosures  normally  included  in  financial  statements prepared in
accordance  with generally accepted accounting principles have been condensed or
omitted  pursuant  to such rules and regulations, although the Companies believe
that  the  disclosures  included  herein  are  adequate  to make the information
presented  not  misleading.    The  unaudited   condensed  combined/consolidated
financial  statements  reflect  all  adjustments,   consisting  only  of  normal
recurring  adjustments,  which  are,  in the opinion of management, necessary to
fairly state the financial position as of September 30, 2001, and the results of
operations  and  cash  flows for the related interim periods ended September 30,
2001  and  2000.  The results of operations for the three months ended September
30, 2001, are not necessarily indicative of the results that may be expected for
the  year  ending  March  31,  2002,  or  any  other  period.

The  accounting  policies  followed  by  the Companies and other information are
contained  in the notes to the Companies' financial statements filed on June 29,
2001, as part of the annual report on Form 10-KSB.  This quarterly report should
be  read  in  conjunction  with  such  annual  report.

In  August 2001, Internet Infinity, Inc. (III) announced plans to spin off, on a
pro  rata  basis,  Electronic  Media Central Corporation (EMC), its wholly owned
subsidiary,  to  stockholders of record as of September 18, 2001.  In accordance
with  APB  23, paragraph 23, the spin off has been accounted for on a historical
basis,  as  a  tax-free distribution (Note 5).  The Company has not requested or
received  a  ruling  from  the  Internal  Revenue  Service  as  to  whether this
distribution  qualifies  as  a  non-taxable  transaction.

These  financial  statements  have  been  prepared  on  a  condensed
combined/consolidated  basis.  III  is  the  parent of Morris & Associates, Inc.
(100%)  which  is consolidated into these financial statements.  As of September
30,  2001,  III  and  EMC  are   commonly  controlled  corporations  in  related
operations,  which  is  the  combined  portion  of  these  financial statements.

NOTE  2  -  LIQUIDITY

The  Companies  have  suffered  substantial recurring losses from operations and
have  a  working  capital  deficiency.  The  Companies must increase revenue and
profitability  and  obtain  additional  equity and/or debt financing in order to
continue  to  operate.  The Companies have taken certain actions in an effort to
become  profitable  and  improve cash flow from operations in the future.  These
actions  include  seeking  new  revenue  opportunities  and additional financing
sources.  Management  continues  to implement plans to increase revenues, reduce
existing  cost  structures  and improve operating efficiencies.  There can be no
assurance  that management will be successful in the implementation of its plan.

NOTE  3  -  RECLASSIFICATION

Certain  prior  year  balances  have been reclassified to conform to the current
year's  presentation.

                                        6
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
    Substantially All Disclosures Required by Generally Accepted Accounting
                          Principles are Not Included
                               SEPTEMBER 30, 2001
                                   (UNAUDITED)


NOTE 4 - STOCKHOLDERS' EQUITY (DEFICIT)

The following is an analysis of activities in the Stockholders' Equity (Deficit)
for  the  six  months  ended  September  30,  2001:

<TABLE>
<CAPTION>

                        Balance                                        Reclassify                 Stock      Balance
                       March 31,  Royalties   Shares   Shares  Reverse  Due from              Distribution September 30,
                         2001      Earned   Cancelled  Issued   Split  Stockholder Net (Loss)   Dividend      2001
                      ---------- ---------  ---------  ------- ------- ----------- ---------- ------------ -------------
Internet Infinity,
  Inc.and
  Subsidiary:

Preferred Stock:
  Shares, par value
  $.001; authorized
  1,000,000 shares,
  issued and
<S>                   <C>          <C>       <C>       <C>      <C>        <C>     <C>          <C>        <C>
  outstanding                         -           -          -      -          -          -          -               -

  Amount                              -       -              -      -          -          -          -               -

Common Stock:
  Shares, par value
  $.001; authorized
  20,000,000 shares
  issued and
  outstanding         10,419,880      -      (1,100)   300,000      -          -          -          -     10,718,780

  Amount              $   10,420      -          (1)       300      -          -          -          -         10,719

Additional Paid In
  Captial             $1,002,167      -           1     14,700      -          -          -          -      1,016,868

Unpaid Stock
  Subscription        $ (498,583)    924          -          -      -          -          -          -       (497,659)

Accumulated (Deficit) $ (789,970)      -          -          -      -          -   (166,548)   (10,000)      (966,518)
                      ----------     ---     ------    -------  -----     ------    ---------   --------   ----------

Balance               $ (275,966)    924          -     15,000      -          -  $(166,548)  $(10,000)    $ (436,590)
                      ==========     ===     ======    =======  =====     ======  =========   ========     ==========
</TABLE>




<TABLE>
<CAPTION>

                        Balance                                        Reclassify                 Stock      Balance
                       March 31,  Royalties   Shares   Shares  Reverse  Due from              Distribution September 30,
                         2001      Earned   Cancelled  Issued   Split  Stockholder Net (Loss)   Dividend      2001
                      ---------- ---------  ---------  ------- ------- ----------- ---------- ------------ -------------
Electronic Media
  Central Corporation

Preferred Stock:
  Shares, par value
  $.001; authorized
  10,000,000 shares,
  issued and
<S>                   <C>          <C>       <C>       <C>      <C>         <C>    <C>          <C>        <C>
  outstanding                   -       -         -          -           -      -            -         -             -

  Amount                        -       -         -          -           -      -            -         -             -


Common Stock:
  Shares, par value
  $.001; authorized
  40,000,000 shares
  issued and
  outstanding pre
  reverse split, par
  value $.02 post
  reverse split        10,000,000       -         -           -  (9,500,000)     -             -         -        500,000

  Amount              $    10,000       -         -           -           -       -            -         -         10,000

Additional Paid In
  Captial             $         -       -         -           -           -       -            -         -              -

Unpaid Stock
  Subscription        $    (9,999)      -         -           -           -   9,999            -         -              -

Retained Earnings     $   123,984       -         -           -           -       -       24,742)        -         99,242
                      ----------     ----     -----     -------  ----------   -----    ---------   -------     ----------

Balance               $   123,985       -         -           -           -  $9,999    $ (24,742)        -     $  109,242
                      ===========    ====     =====     =======  ==========  ======    =========   =======     ==========
</TABLE>


                                        7
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
    Substantially All Disclosures Required by Generally Accepted Accounting
                          Principles are Not Included
                               SEPTEMBER 30, 2001
                                   (UNAUDITED)


NOTE 4 - STOCKHOLDERS' EQUITY (DEFICIT)

<TABLE>
<CAPTION>

                        Balance                                        Reclassify                 Stock      Balance
                       March 31,  Royalties   Shares   Shares  Reverse  Due from              Distribution September 30,
                         2001      Earned   Cancelled  Issued   Split  Stockholder Net (Loss)   Dividend      2001
                      ---------- ---------  ---------  ------- ------- ----------- ---------- ------------ -------------
Combined:
<S>                   <C>          <C>       <C>       <C>      <C>        <C>      <C>          <C>        <C>
Preferred Stock                -        -          -         -       -          -             -          -            -

Common Stock
  Amount                       -        -          -         -       -          -             -          -       20,719

Additional Paid In
  Captial                      -        -          -         -       -          -             -          -    1,016,868

Unpaid Stock
  Subscription                 -        -          -         -       -          -             -          -     (497,659)

Accumulated (Deficit) $        -        -          -         -       -          -             -          -     (867,276)
                      ----------     ----      -----     -----   -----       ----     ---------    -------    ---------

Balance               $        -        -          -         -       -          -             -          -    $(327,348)
                      ==========     ====      =====     =====   =====       ====     =========    =======    =========
</TABLE>

During  the  current  three-month  period,  III  cancelled 1,100 shares of stock
previously  recorded  at par value of $.001.  The stock was issued several years
ago  as  a  gift  and  was recorded at $.001 or $1.  The certificates were never
released,  and  are  now  being  cancelled.

III  issued  300,000  shares of restricted common stock during the period.  When
the  stock  was  issued,  the fair market value of the stock was $.07 per share.
Because  of  the  restricted nature of the stock, management decided that all of
the  following  shares should be recorded at a value of $.05 per share.  100,000
shares were issued in consideration for future consulting services and have been
recorded at $5,000 as a prepaid expense.  160,000 shares of stock were issued to
three  stockholders  in consideration for extending the due dates of their notes
payable.  This has been recorded as a current period expense for $8,000.  40,000
shares  of  common  stock  have  been  issued to current employees and have been
recorded  as  a  current  period  expense  of  $2,000.

In  August  2001,  prior  to  the spin-off of EMC, the Board of Directors of III
voted  and  approved the reverse split of EMC shares from 10,000,000 to 500,000.
The  par value, in accordance with this reverse split has changed from $.001 per
share  to  $.02  per  share.

NOTE  5  -  SPIN-OFF  OF  ELECTRONIC  MEDIA  CENTRAL  CORPORATION

On  August  31,  2001,  the  directors  of  III  approved  a distribution to its
stockholders,  pro-rata,  of  500,000 shares of common stock of EMC, which was a
wholly owned subsidiary of III.  The record date for determining the persons who
will  participate  in  the  stock  distribution  is  September  18, 2001, with a
delivery  date  of  September  28,  2001.

The distribution is for 500,000 shares of EMC's common stock, par value of $.02,
to  each  stockholder  of  III  on  the  record date of September 18, 2001.  The
exchange  is on a pro-rata basis of .048 shares of EMC's stock for each share of
III's  common  stock.  EMC  is  an unlisted California Corporation, whose common
stock  is  registered  with the Securities and Exchange Commission under Section
12(g)  of  the  Exchange  Act.

                                        8
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
    Substantially All Disclosures Required by Generally Accepted Accounting
                          Principles are Not Included
                               SEPTEMBER 30, 2001
                                   (UNAUDITED)


NOTE  5  -  SPIN-OFF  OF  ELECTRONIC  MEDIA  CENTRAL  CORPORATION  (CONTINUED)

Information  regarding  EMC  is  as  follows:

<TABLE>
<CAPTION>
                              For the Three-Months Ended        For the Six-Months
                                     September 30,              Ended September 30,
                              --------------------------
                                  2001          2000            2001         2000
                              -----------    ----------     -----------    -----------
<S>                           <C>            <C>            <C>            <C>
Net Sales                        193,713        300,244       464,490        616,165

Costs and Expenses            $  215,936     $  275,328     $ 488,432      $ 568,856
                              ----------     ----------     ---------      ---------

        Income (Loss) Before
          Income  Taxes          (22,223)        24,916       (23,942)        47,309

Income taxes allocated
  by parent                          800          5,000           800         10,000
                              ----------     ----------     ---------      ---------

        Net Income (Loss)     $  (23,023)    $   19,916     $ (24,742)     $  37,309
                              ==========     ==========     =========      =========
</TABLE>

<TABLE>
<CAPTION>
                                                    September 30,  September 30,
                                                         2001          2000
                                                    -------------  -------------
<S>                                                 <C>            <C>
Current  Assets                                     $     99,683   $    160,487
Other Assets                                              74,270        123,162
                                                    ------------   ------------

        Total Assets                                $    173,953   $    283,649
                                                    ============   ============

Current Liabilities                                 $     64,711   $     99,530
Stockholders' Equity                                     109,242        184,119
                                                    ------------   ------------

        Total  Liabilities  and
          Stockholders' Equity                      $    173,953   $    283,649
                                                    ============   ============
</TABLE>

NOTE  6  -  EARNINGS  PER  SHARE

Basic  net earnings (loss) per common share is computed by dividing net earnings
(loss)  applicable  to  common  stockholders  by  the weighted-average number of
common  shares  outstanding  during the period.  Diluted net earnings (loss) per
common  share  is  determined using the weighted-average number of common shares
outstanding  during the period, adjusted for the dilutive effect of common stock
equivalents,  consisting  of shares that might be issued upon exercise of common
stock  options.  In  periods  where  losses  are  reported, the weighted-average
number  of  common shares outstanding excludes common stock equivalents, because
their  inclusion  would be anti-dilutive.  The weighted-average number of shares
are  a  combination  of  III  (10,496,647)  and  EMC  (500,000).

                                        9
<PAGE>

Item  2.     Management's  Discussion  and  Analysis  of Financial Condition and
             Results  of  Operations

     The  following  discussion  and analysis should be read in conjunction with
the  financial statements and the accompanying notes thereto and is qualified in
its  entirety  by  the  foregoing  and  by  more  detailed financial information
appearing  elsewhere.  See  "Item  1.  Financial  Statements."

Results  of  Operations  -  Second  Quarter 2002 Compared to Second Quarter 2001
--------------------------------------------------------------------------------

Sales

     Internet  Infinity  revenues for Q2 2002 were $219,402, a 29.3% decrease in
revenues  from Q2 2001 of $310,237.  The decrease in sales was attributable to a
slowdown  in  the  economy  and  a  slowdown  in  the performance of a key sales
employee. An existing employee has moved up to service and sell the customers as
of  September  30,  2001.

Cost  of  Sales

     Our  cost  of  sales  decreased to $172,987 for Q2 2002, or 78.8% of sales,
down from $242,006 for Q2 2001, or 78.0% of sales.  This $69,019 decrease in the
cost  of  sales  is  due  primarily  to  a decrease in sales volume and the 0.8%
increase in the cost of sales represents a normal variation in the cost of goods
and  supplier  allowances.

Gross  Margin

     Our  gross margin decreased to $46,415 for Q2 2002, or 21.2% of sales, from
$68,231 for Q2 2001, or 22.0% of sales.  This 0.8% decrease is attributable to a
normal  variation  in  the  cost  of  goods  and  supplier  allowances.

Operating  Expenses

     Operating  expenses  for  Q2 2002 increased to $137,047, or 62.5% of sales,
over  $71,474  or  23.0%  of  sales,  for  Q2 2001.  This increase of $65,573 in
operating  expenses  for  Q2  2002  over  Q2 2001 is primarily due to an $18,353
increase  in  employee  base  salaries  and $46,000 in consulting fees paid to a
related  party company owned by George Morris, the president of our company. The
39.5%  increase  in  operating  expenses as a percentage of sales to 62.5% in Q2
2002  resulted from decrease in sales to cover overhead, salaries and consulting
fees  described  above.

Net  Income  (Loss)

     We  had  a  net  loss of $96,842 in Q2 2002, or 44.1% of sales, as compared
with  a  net  loss  of $4,102 in Q2 2001, or 1.3% of sales.  The decrease in net
income  of  $92,740  is  discussed  in  the  previous  sections.

                                       10
<PAGE>

Results of Operations - First Half of Fiscal Year 2002 Compared to First Half of
--------------------------------------------------------------------------------
Fiscal  Year  2001
------------------

Sales

     Internet  Infinity  revenues  for the first half of FY 2002 were $503,817 a
20.3%  decrease  in  revenues  over  the first half of FY 2001 of $631,013.  The
decrease  in  sales was attributable to a slowdown in the economy and a slowdown
in  the  performance  of  a  key  sales  employee.

Cost  of  Sales

     Our  cost  of sales decreased to $399,186 for the first half of FY 2002, or
79.3%  of sales, from $492,753 for the first half of FY 2001, or 78.1% of sales.
This  decrease in the cost of sales is due to a decrease in sales volume and the
1.1%  increase in the cost of sales represents a normal variation in the cost of
goods  and  supplier  allowances.

Gross  Margin

     Our  gross  margin  decreased to $104,631 for the first half of FY 2002, or
20.8%  of sales, from $138,260 for the first half of FY 2001, or 21.9% of sales.
This  1.8%  decrease  is attributable to a normal variation in the cost of goods
and  supplier  allowances.

Operating  Expenses

     Operating  expenses  for the first half of FY 2002 increased to $286,064 or
56.9%  of sales, over $137,734 or 21.8% of sales, for the first half of FY 2001.
This large increase in operating expenses is primarily due to a $53,421 increase
in  employee compensation and $76,200 in consulting fees paid to a related party
company  owned  by  George  Morris,  the  president  of  our  company.

Net  Income  (Loss)

     We  had  a  net  loss of $191,290 in the first half of FY 2002, or 38.0% of
sales, as compared with a net loss of $687 in the first half of FY 2001, or 0.1%
of  sales.  The  cause of the decrease in net income of $190,603 is discussed in
the  previous  sections.

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Financial  Conditions

     At  September  30,  2001  the  companies  had  a working capital deficit of
$243,670, consisting of current assets totaling $116,457 and current liabilities
totaling  $360,127.  The September 30, 2001 working capital deficit increased by
$192,757  as  compared  to the March 31, 2001 working capital deficit balance of
$50,913.  The  increase  in  the working capital deficit was due to cash used to
fund  the  net  loss during the six months ended September 30, 2001.  During the
six  months  ended  September  30,  2001,  the companies used cash of $20,663 as
compared to $14,416 in cash used during the six months ended September 30, 2000.
The  companies used $145,541 in operating activities, which was due to their net
loss for the six months ended September 30, 2001 of $191,290, offset by non-cash
expenses  related  to  issuance  of  common  stock of $15,000 and an increase in
accounts  payable  and  accrued  liabilities of $37,129.  The companies provided
cash  from  investing  activities  of  $76,507,  which  related to a decrease in
receivables  from  a  related  party.  The  companies  also  provided  cash from
financing  activities  of  $48,371  due  to  an increase in the notes payable of
$106,619.  This  was  partially offset by a decrease in amounts due to a related
party  of  $60,450.

Item  5.          Other  Information

     On  August  31,  2001,  the  directors  approved  a  distribution  to  our
stockholders,  pro  rata,  of 500,000 shares of common stock of Electronic Media
Central  Corporation,  which  was a wholly owned subsidiary of our company.  The
record  date  for  determining  the  persons  who would participate in the stock
distribution was September 18, 2001, with a delivery date of September 28, 2001.
The  exchange was on a pro-rata basis of .048 shares of Electronic Media's stock
for  each  share  of  our  company.  Electronic  Media is an unlisted California
corporation  whose  common  stock is registered with the Securities and Exchange
Commission  under  Section  12(g)  of  the  Exchange  Act.

Item  6.          Exhibits  and  Reports  on  Form  8-K

(A)     Exhibits

     The following exhibits are filed, by incorporation by reference, as part of
this  Form  10-QSB:

           2          -     Certificate  of  Ownership  and  Merger  of Morris &
                            Associates,  Inc.,  a  California  corporation, into
                            Internet Infinity, Inc., a Delaware  corporation*

           3          -     Articles  of  Incorporation  of  Internet  Infinity,
                            Inc.*

           3.1        -     Amended  Certificate  of  Incorporation  of Internet
                            Infinity,  Inc.*

           3.2        -     Bylaws  of  Internet  Infinity,  Inc.*

          10.1        -     Master  License   and   non-exclusive   Distribution
                            Agreement  between  Internet Infinity, Inc. and Lord
                            & Morris Productions, Inc.*

          10.2        -     Master    License   and    Exclusive    Distribution
                            Agreement  between  L&M  Media,  Inc.  and  Internet
                            Infinity,  Inc.*

          10.3        -     Master    License    and   Exclusive    Distribution
                            Agreement  between  Hollywood  Riviera  Studios  and
                            Internet  Infinity,  Inc.*

          10.4        -     Fulfillment   Supply   Agreement   between  Internet
                            Infinity,  Inc.  and  Ingram  Book  Company**

          *Previously filed with Form 10-SB 10-13-99; Commission File No.0-27633
          incorporated  herein.

          **Previously  filed  with  Amendment  No. 2  to  Form  10-SB 02-08-00;
          Commission File No.  0-27633  incorporated  herein.



(B)     Forms  8-K

     Form  8-K  September  28,  2001, filed October 31, 2001, reporting Item 2 -
Acquisition  or  Disposition  of  Assets.  Commission  file  number  000-27633.







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                                   SIGNATURES

     Pursuant  to  the  requirements of the Exchange Act of 1934, the Registrant
has  caused  this  report to be signed on its behalf by the undersigned hereunto
duly  authorized.

Dated:  November  16,  2001               INTERNET  INFINITY,  INC.


                                          By:/s/George  Morris
                                             -----------------------------------
                                             George Morris,  President and Chief
                                               Executive  Officer












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