U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  FORM 10-QSB
              [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                For the quarterly period ended September 30, 2003

                                       OR

              [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
             For the transition period from _________ to __________


                            INTERNET INFINITY, INC.
             (Exact name of registrant as specified in its charter)

                          Commission File No. 0-27633

                        State of Incorporation: Delaware
                      IRS Employer I.D. Number: 95-4679342

                                 413 Ave. G, #1
                            Redondo Beach, Ca 90277
                             Telephone 310-318-2244
                             ----------------------
            (Address and telephone number of registrant's principal
               executive offices and principal place of business)


     Indicate  by  check  mark  whether the registrant (1) has filed all reports
required  to  be  filed by Section 13 or 15(d) of the Securities Exchange Act of
1934  during  the  preceding  twelve months (or for such shorter period that the
registrant  was required to file such reports), and (2) has been subject to such
filing  requirements  for  the  past  90  days.  Yes  [X]  No  [ ]

     As  of  November 14, 2003, there were 18,718,780 shares of the Registrant's
Common  Stock,  par  value  $0.001  per  share,  outstanding.

     Transitional Small Business Disclosure Format (check one):  Yes [ ]  No [X]




<PAGE>


                         PART I - FINANCIAL INFORMATION

Item  1.          Financial  Statements

                                                                            Page
                                                                            ----

Condensed  Combined  Balance  Sheet  September  30,  2003 (Unaudited)          3
Condensed  Combined  Statements  of  Operations  (Unaudited)
     for  the  Three  and  Six  Months  Ended  September  30,  2003
     and  2002                                                                 4
Condensed  Combined  Statements  of  Cash  Flows  (Unaudited)
     for  the  Six  Months  Ended  September  30,  2003 and 2002               5
Selected  Information  (Substantially  All  Disclosures  Required  by
     Generally  Accepted  Accounting  Principles  are  Not  Included)
     September  30,  2003  (Unaudited)                                         7























                                        2
<PAGE>

            INTERNET INFINITY, INC., MORRIS & ASSOCIATES, INC., AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                        CONDENSED COMBINED BALANCE SHEET
                               SEPTEMBER 30, 2003
                                  (UNAUDITED)


                                     ASSETS
<TABLE>
<CAPTION>
CURRENT  ASSETS
<S>                                                                <C>
  Cash                                                             $      9,922
  Accounts  receivable,  net  of  allowance  for
    doubtful  accounts  of  $3,200                                       52,195
                                                                   ------------

        Total  Current  Assets                                           62,117
                                                                   ------------

PROPERTY  AND  EQUIPMENT,  at  cost
  Office  equipment                                                      16,955
  Office  furniture                                                      15,366
                                                                   ------------
                                                                         32,321
        Less  Accumulated Depreciation                                  (32,321)
                                                                   ------------

        Net  Property  and  Equipment                                         -
                                                                   ------------

        Total  Assets                                              $     62,117
                                                                   ============


                      LIABILITIES AND STOCKHOLDERS' DEFICIT

CURRENT  LIABILITIES
  Notes  payable                                                   $     27,000
  Accounts  payable  and  accrued  expenses                              48,981
  Trade  payable  -  related  entities                                   35,560
  Note  payable  -  related  entity                                     477,703
  Sales  tax  payable                                                       346
  Interest  payable                                                     115,301
  Income  tax  payable                                                    3,200
  Due  to  officer  -  current                                           36,000
                                                                   ------------

        Total  Current  Liabilities                                     744,091
                                                                   ------------

LONG-TERM  LIABILITIES
  Due  to  officer  -  non-current                                      198,232
                                                                   ------------

        Total  Liabilities                                              942,323
                                                                   ------------

STOCKHOLDERS'  DEFICIT  (NOTE  4)
  Preferred  stock,  $.001  par  value,  10,000,000
    shares  authorized  none  outstanding                                     -
  Common  stock                                                          39,219
  Paid-in  capital                                                      739,051
  Accumulated  deficit                                               (1,658,476)
                                                                   ------------

        Total  Stockholders'  Deficit                                  (880,206)
                                                                   ------------

        Total  Liabilities  and Stockholders' Deficit              $     62,117
                                                                   ============
</TABLE>


See Accompanying Selected Information to Unaudited Condensed Combined Financial
                                  Statements.

                                        3

<PAGE>

            INTERNET INFINITY, INC., MORRIS & ASSOCIATES, INC., AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                  CONDENSED COMBINED STATEMENTS OF OPERATIONS
                               SEPTEMBER 30, 2003
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                       For the Three Month Periods   For the Six Month Periods
                            Ended September 30,         Ended September 30,
                      -------------  -------------  ------------  -------------
                            2003           2002          2003           2002
                      -------------  -------------  ------------  -------------
<S>                   <C>            <C>            <C>           <C>
REVENUE               $      90,023  $      85,932  $    165,722  $     157,989

COST OF SALES -
  PURCHASES                  57,484         52,658       105,987        100,189
                      -------------  -------------  ------------  -------------

    Gross Profit             32,539         33,274        59,735         57,800
                      -------------  -------------  ------------  -------------

OPERATING  EXPENSES
  Professional  fees         12,387          4,971        33,052         25,609
  Salaries and related.
    expenses                 15,528         17,149        30,438         44,130
  Consulting fees paid
    to related party         48,570         60,600       123,978        106,500
  Other                      15,502         17,322        29,661         35,513
                      -------------  -------------  ------------  -------------
    Total Operating
      Expenses               91,987        100,042       217,129        211,752
                      -------------  -------------  ------------  -------------

    (Loss)  Before
      Other  Income
      and Provision
      for Taxes             (59,448)       (66,768)     (157,394)      (153,952)

OTHER  INCOME  (EXPENSE)
  Interest  income                -              -             -              -
  Interest  expense         (11,823)        (7,204)      (20,398)        (15,129)
                      -------------  -------------  ------------  -------------

    Net (Loss) Before
      Provision for
      Taxes                 (71,271)       (73,972)     (177,792)      (169,081)

(PROVISION) FOR
  INCOME  TAXES
  Current                         -              -        (2,400)        (2,400)
                      -------------  -------------  ------------  -------------

    Net (Loss)        $     (71,271) $     (73,972) $   (180,192) $    (171,481)
                      =============  =============  ============  =============

Basic and diluted
  (loss) per common
  share               $      (0.006) $      (0.006) $     (0.015) $      (0.015)
                      =============  =============  ============  =============

Weighted-average
  common  shares
  outstanding            20,218,780     11,731,657     20,218,780    11,731,657
                      =============  =============  ============  =============
</TABLE>


See Accompanying Selected Information to Unaudited Condensed Combined Financial
                                  Statements.

                                        4

<PAGE>

            INTERNET INFINITY, INC., MORRIS & ASSOCIATES, INC., AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                  CONDENSED COMBINED STATEMENTS OF CASH FLOWS
                               SEPTEMBER 30, 2003
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                       For the Six Month Periods
                                                           Ended September 30,
                                                       -------------------------
                                                            2003         2002
                                                        -----------  -----------
CASH FLOWS PROVIDED (USED) BY OPERATING ACTIVITIES:
<S>                                                     <C>          <C>
  Net  loss                                             $ (180,192)  $ (171,481)
  Adjustment  to  reconcile  net  loss  to
    cash  used  by  operating  activities:
      Decrease in allowance for doubtful accounts                -       (4,100)
      Increase  in  note  payable  related  entity
        issued  for  consulting  fees                      105,000      105,600
      Consulting  and  legal  fees  related  to
        stock  issued                                            -        1,000
      Royalty  expense  used  against  upaid  stock
        subscription                                             -            -
      (Increase)  decrease  in  accounts  receivable       (24,532)       7,723
      Decrease  in  accrued  payroll                             -       (3,063)
      Increase  (decrease) in sales tax payable                346         (447)
      Increase  in  interest  payable                       85,221        7,289
      Increase  (decrease)  in  accounts  payable
        and  accrued  expenses                             (17,453)      13,477
      Increase in accounts payable - related company           697        8,592
      Increase (decrease) in income taxes payable           (1,978)       2,400
                                                        ----------   ----------

        Net Cash Flows Used by Operating Activities        (32,891)     (33,010)
                                                        ----------   ----------

CASH FLOWS PROVIDED (USED) BY INVESTING ACTIVITIES:
  Decrease in note receivable - related company             25,855        3,087
                                                        ----------   ----------

CASH FLOWS PROVIDED (USED) BY FINANCING ACTIVITIES:
  Increase in due to officer                                 5,716       26,123
                                                        ----------   ----------

NET  DECREASE  IN  CASH                                     (1,320)      (3,800)

CASH  AT  THE  BEGINNING  OF  THE  PERIODS                  11,242        4,869
                                                        ----------   ----------

CASH  AT THE END OF THE PERIODS                         $    9,922   $    1,069
                                                        ==========   ==========
</TABLE>


See Accompanying Selected Information to Unaudited Condensed Combined Financial
                                  Statements.

                                        5

<PAGE>

            INTERNET INFINITY, INC., MORRIS & ASSOCIATES, INC., AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
            CONDENSED COMBINED STATEMENTS OF CASH FLOWS (CONTINUED)
                               SEPTEMBER 30, 2003
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                       For the Six Month Periods
                                                           Ended September 30,
                                                       -------------------------
                                                            2003         2002
                                                        -----------  -----------
ADDITIONAL  DISCLOSURES:
  Cash  paid  during  the  periods  for:
<S>                                                     <C>          <C>
    Interest                                            $    15,000  $    1,320
                                                        ===========  ==========

    Income  taxes                                       $     4,378  $        -
                                                        ===========  ==========

NON-CASH  INVESTING  AND  FINANCING  ACTIVITIES:
    Reduction  of  unpaid  stock  subscription
      against  additional paid-in  capital              $         -  $  385,417
                                                        ===========  ==========

    Reduction  of  unpaid  stock  subscription
      against  note  payable  -  related  entity        $         -  $  111,404
                                                        ===========  ==========

    Increase  in  note  payable  -  related
      entity  issued  for  consulting  fees             $   105,000  $  105,600
                                                        ===========  ==========

    Common stock issued for consulting and legal fees   $         -  $    1,000
                                                        ===========  ==========

    Stock dividend of Morris & Associates, Inc.
      shares  issued  to Internet  Infinity,  Inc.
      stockholders                                      $         -  $      500
                                                        ===========  ==========
</TABLE>



See Accompanying Selected Information to Unaudited Condensed Combined Financial
                                  Statements.

                                        6

<PAGE>

            INTERNET INFINITY, INC., MORRIS & ASSOCIATES, INC., AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
                               SEPTEMBER 30, 2003
                                  (UNAUDITED)


NOTE  1  -  ORGANIZATION

Internet  Infinity,  Inc.  (III)  was  incorporated  in the State of Delaware on
October  27,  1995.  III  is in the business of distribution of electronic media
duplication  services  and   electronic  blank  media.   They   also  distribute
pre-recorded special interest video programs, internet web site services, and CD
authorizing  services.  III  also  operates a business-to-business community web
site  for  direct  sales  professionals.

On  April  1,  1998,  Morris  and  Associates,  Inc.,  (M&A) was incorporated in
California.  M&A  (formerly  a  division  of  III) is owned 100% by III.  M&A is
licensed  to  distribute  special  interest video programming to educational and
consumer  distributors  for  health  and  medical  titles, and computer software
training  including  internet  information,  golf,  sports,  and home and garden
titles.

On April 1, 1998, Electronic Media Central Corporation (EMC) was incorporated in
California.  EMC  was formerly a division of III.  EMC is engaged in the sale of
blank  electronic  media such as videotapes and the duplication, replication and
packaging  of  DVDs,  CDs,  videotapes  and  audiotapes.   EMC and III are owned
beneficially  by  identical  stockholders.

In  August  2001,  III  spun-off,  on  a  pro-rata  basis, EMC, its wholly owned
subsidiary,  to  stockholders of record as of September 18, 2001.  In accordance
with  Accounting  Principles  Board (APB) Opinion 23, paragraph 23, the spin-off
has  been  accounted for on a historical basis, as a tax-free distribution.  The
Company has not requested or received a ruling from the Internal Revenue Service
as  to  whether  this  distribution  qualifies  as  a  non-taxable  transaction.

In  July  2002,  III  spun-off,  on  a  pro-rata  basis,  M&A,  its wholly owned
subsidiary,  to stockholders of record as of August 5, 2002.  In accordance with
APB  Opinion  23,  paragraph  23,  the  spin-off  has  been  accounted  for on a
historical  basis, as a tax-free distribution.  The Company has not requested or
received  a  ruling  from  the  Internal  Revenue  Service  as  to  whether this
distribution qualifies as a non-taxable transaction.  Each stockholder of record
at  August  5,  2002,  received  a  .048  share  of  M&A  for each share of III.

NOTE  2  -  BASIS  OF  PRESENTATION

The  accompanying  condensed combined financial statements have been prepared by
Internet  Infinity,  Inc.  ,  Morris  and  Associates, Inc. and Electronic Media
Central  Corporation  (the  Companies), without audit, pursuant to the rules and
regulations  of the Securities and Exchange Commission.  Certain information and
footnote  disclosures  normally  included  in  financial  statements prepared in
accordance  with generally accepted accounting principles have been condensed or
omitted  pursuant  to such rules and regulations, although the Companies believe
that  the  disclosures  included  herein  are  adequate  to make the information
presented not misleading.  The unaudited condensed combined financial statements
reflect  all adjustments, consisting only of normal recurring adjustments, which
are,  in  the  opinion  of  management,  necessary to fairly state the financial
position  as of September 30, 2003, and the results of operations and cash flows
for  the related interim periods ended September 30, 2003 and 2002.  The results
of operations for the quarter and year-to-date periods ended are not necessarily
indicative  of  the  results  that may be expected for the year ending March 31,
2004,  or  any  other  period.

The  accounting  policies  followed  by  the Companies and other information are
contained in Note 1 to the Companies' financial statements in the March 31, 2003
annual  report  on  Form  10-KSB.  This  quarterly  report  should  be  read  in
conjunction  with  such  annual  report.


                                        7

<PAGE>

            INTERNET INFINITY, INC., MORRIS & ASSOCIATES, INC., AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
                               SEPTEMBER 30, 2003
                                  (UNAUDITED)


NOTE  2  -  ACCOUNTING  POLICIES  (CONTINUED)

Combined  Financial  Statements

The  financial  statements of III, EMC and M&A are combined because each company
is  owned  beneficially by identical stockholders.  All significant intercompany
accounts  and  transactions  have  been  eliminated  in  the  combination.

Use  of  Estimates

The  preparation  of  financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect  reported amounts of assets and liabilities, and disclosure of contingent
assets  and liabilities at the date of the financial statements and the reported
amounts  of  revenues  and  expenses  during the reporting period.  Accordingly,
actual  results  could  differ  from  those  estimates.

Recent  Pronoucements

On April 30 2003, the FASB issued FASB Statement No. 149 (FAS 149), Amendment of
Statement  133  on Derivative Instruments and Hedging Activities. FAS 149 amends
and  clarifies  the accounting guidance on (1) derivative instruments (including
certain  derivative  instruments  embedded  in  other contracts) and (2) hedging
activities  that  fall  within  the  scope  of FASB Statement No. 133 (FAS 133),
Accounting  for  Derivative  Instruments  and  Hedging  Activities. FAS 149 also
amends  certain  other  existing  pronouncements,  which  will  result  in  more
consistent reporting of contracts that are derivatives in their entirety or that
contain  embedded  derivatives  that  warrant  separate  accounting.  FAS 149 is
effective  (1)  for contracts entered into or modified after June 30, 2003, with
certain  exceptions, and (2) for hedging relationships designated after June 30,
2003.  The guidance is to be applied prospectively. The adoption of SFAS No. 149
does  not  have a material impact on the Company's financial position or results
of  operations  or  cash  flows.

On  May  15,  2003,  the Financial Accounting Standards Board (FASB) issued FASB
Statement  No.  150 (FAS 150), Accounting for Certain Financial Instruments with
Characteristics  of  both Liabilities and Equity. FAS 150 changes the accounting
for  certain  financial  instruments  that,  under  previous  guidance, could be
classified  as  equity or "mezzanine" equity, by now requiring those instruments
to  be  classified  as  liabilities  (or  assets  in  some circumstances) in the
statement  of financial position. Further, FAS 150 requires disclosure regarding
the  terms  of those instruments and settlement alternatives. FAS 150 affects an
entity's   classification  of   the  following   freestanding   instruments:  a)
Mandatorily  redeemable  instruments  b)  Financial instruments to repurchase an
entity's  own  equity instruments c) Financial instruments embodying obligations
that  the  issuer must or could choose to settle by issuing a variable number of
its  shares  or  other  equity  instruments based solely on (i) a fixed monetary
amount known at inception or (ii) something other than changes in its own equity
instruments  d)  FAS  150  does  not  apply  to features embedded in a financial
instrument  that is not a derivative in its entirety. The guidance in FAS 150 is
generally effective for all financial instruments entered into or modified after
May  31,  2003, and is otherwise effective at the beginning of the first interim
period  beginning  after  June  15,  2003.  For  private  companies, mandatorily
redeemable  financial  instruments  are subject to the provisions of FAS 150 for
the fiscal period beginning after December 15, 2003 The adoption of SFAS No. 150
does  not  have a material impact on the Company's financial position or results
of  operations  or  cash  flows.

Reclassification

Certain  prior  year  balances  have been reclassified to conform to the current
year's  presentation.

NOTE  3  -  UNCERTAINTY  OF  ABILITY  TO  CONTINUE  AS  A  GOING  CONCERN

                                        8

<PAGE>

            INTERNET INFINITY, INC., MORRIS & ASSOCIATES, INC., AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
                               SEPTEMBER 30, 2003
                                  (UNAUDITED)


The  accompanying  condensed  combined  financial  statements have been prepared
assuming  the  Companies  will  continue  as going concerns.  The Companies have
experienced  significant  losses  and  have  a  combined  accumulated deficit of
$1,658,476.  At  September  30,  2003,  current liabilities significantly exceed
current  assets.  Management  is  actively  seeking  a  merger  or joint venture
transaction.  There is no assurance, however, that the Companies will be able to
complete  their plans in the future at commercially reasonable terms, if at all,
or that the Companies will be able to meet their future contractual obligations.

NOTE  4  -  RECLASSIFICATION

Certain  prior  year  balances  have been reclassified to conform to the current
year's  presentation.

NOTE  5  -  STOCKHOLDERS'  DEFICIT

The  following is an analysis of activities in the Stockholders' Deficit for the
six  months  ended  September  30,  2003:

     Internet Infinity and Subsidiary:
<TABLE>
<CAPTION>
                           Preferred Stock               Common Stock
                     ---------------------------  ---------------------------
                     $.001 par value, 10,000,000  $.001 par value, 20,000,000
                          shares authorized            shares authorized        Additional
                                                                                  Paid-In    Accumulated
                        Shares         Amount        Shares         Amount        Capital     (Deficit)      Balance
                        ------         ------        ------         ------      ----------   ------------  -------------
Balance at
<S>                         <C>         <C>        <C>             <C>          <C>          <C>             <C>
  March 31, 2003            --          $  --      18,718,780      $ 18,719     $ 735,451    $(1,240,367)    $(486,197)

Net loss                    --             --              --            --            --       (133,177)     (133,177)
                          ----          -----      ----------      --------     ---------    -----------     ---------

Balance at
  September 30, 2003        --          $  --      18,718,780      $ 18,719     $ 735,451    $(1,373,544)    $(619,374)
                          ====          =====      ==========      ========     =========    ===========     =========
</TABLE>

     Morris & Associates
<TABLE>
<CAPTION>
                           Preferred Stock               Common Stock
                     ---------------------------  ---------------------------
                     $.001 par value, 10,000,000  $.001 par value, 20,000,000
                          shares authorized            shares authorized        Additional
                                                                                  Paid-In    Accumulated
                        Shares         Amount        Shares         Amount        Capital     (Deficit)      Balance
                        ------         ------        ------         ------      ----------   ------------  -------------
Balance at
<S>                         <C>         <C>        <C>             <C>          <C>          <C>             <C>
  March 31, 2003            --          $  --         500,000      $    500     $      --    $   (76,694)    $ (76,194)

Net loss                    --             --              --            --            --        (21,813)      (21,813)
                          ----          -----      ----------      --------     ---------    -----------     ---------

Balance at
  September 30, 2003        --          $  --         500,000      $    500     $      --    $   (98,507)    $ (98,007)
                          ====          =====      ==========      ========     =========    ===========     =========
</TABLE>



                                        9

<PAGE>

            INTERNET INFINITY, INC., MORRIS & ASSOCIATES, INC., AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
                               SEPTEMBER 30, 2003
                                  (UNAUDITED)


     Electronic Media Central Corporation

<TABLE>
<CAPTION>
                           Preferred Stock               Common Stock
                     ---------------------------  --------------------------
                     $.001 par value, 10,000,000  $.02 par value, 40,000,000
                          shares authorized            shares authorized        Additional
                                                                                  Paid-In    Accumulated
                        Shares         Amount        Shares         Amount        Capital     (Deficit)      Balance
                        ------         ------        ------         ------      ----------   ------------  -------------
Balance at
<S>                         <C>         <C>        <C>             <C>          <C>          <C>             <C>
  March 31, 2003            --          $  --       1,000,000      $ 20,000     $   3,600    $  (161,223)    $(137,623)

Net loss                    --             --              --            --            --        (25,202)      (25,202)
                          ----          -----      ----------      --------     ---------    -----------     ---------

Balance at
  September 30, 2003        --          $  --       1,000,000      $ 20,000     $      --    $  (186,425)    $(162,825)
                          ====          =====      ==========      ========     =========    ===========     =========
</TABLE>


     Combined
<TABLE>
<CAPTION>
                           Preferred Stock               Common Stock           Additional
                        ---------------------       ----------------------
                                                                                  Paid-In    Accumulated
                        Shares         Amount        Shares         Amount        Capital     (Deficit)      Balance
                        ------         ------        ------         ------      ----------   ------------  -------------
Balance at
<S>                         <C>         <C>        <C>             <C>          <C>          <C>             <C>
  September 30, 2003        --          $  --      20,218,780      $ 39,219     $ 739,051    $(1,658,476)    $(880,206)
                          ====          =====      ==========      ========     =========    ===========     =========
</TABLE>


NOTE  6  -  ELECTRONIC MEDIA CENTRAL CORPORATION

Information regarding EMC is as follows:

<TABLE>
<CAPTION>
                                                         For the Six-Month Periods
                                                             Ended September 30,
                                                             2003         2002
                                                         -----------  -----------
<S>                                                      <C>          <C>
Net Sales                                                   162,344      149,492
Costs and Expenses                                       $ (186,746)  $ (166,867)
                                                         ----------   ----------
      Loss  Before  Income  taxes                           (24,402)     (17,375)
      Income taxes                                             (800)        (800)
                                                         ----------   ----------
      Net Income (Loss)                                  $  (25,202)  $  (18,175)
                                                         ==========   ==========

                                                        At September
                                                          30, 2003
                                                        ------------
Current Assets                                           $   56,101
Other Assets                                                 23,601
                                                         ----------
        Total Assets                                     $   79,702
                                                         ==========
Current Liabilities                                      $  103,327
Long-Term Liabilities                                       139,200
Stockholders' Equity (Deficit)                             (162,825)
                                                         ----------
        Total  Liabilities  and
          Stockholders' Equity                           $  79,702
                                                         =========
</TABLE>


                                       10

<PAGE>

            INTERNET INFINITY, INC., MORRIS & ASSOCIATES, INC., AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
                               SEPTEMBER 30, 2003
                                  (UNAUDITED)


NOTE  7  -  MORRIS & ASSOCIATES, INC.
<TABLE>
<CAPTION>
                                                        For the Six month Periods
                                                           Ended September 30,
                                                            2003         2002
                                                         ----------  -----------
<S>                                                      <C>          <C>
     Net  Sales                                          $   2,521    $   7,022
     Costs and Expenses                                    (23,534)     (27,812)
                                                         ---------    ---------
         Income  (Loss)  Before  Income  Taxes             (21,013)     (20,790)

     Income taxes                                             (800)        (800)
                                                         ---------    ---------

         Net  (Loss)                                     $ (21,813)   $ (21,590)
                                                         =========    =========

                                                        At September
                                                          30, 2003
                                                        ------------
     Current  Assets                                     $   2,467
     Other  Assets                                           1,070
                                                         ---------

        Total  Assets                                    $   3,537
                                                         =========

     Current  Liabilities                                    2,535
     Long-Term Liabilities                                  91,941
     Stockholders'  Equity  (Deficit)                      (90,939)
                                                         ---------
        Total  Liabilities  and
          Stockholders'  Equity                          $   3,537
                                                         =========
</TABLE>

NOTE  7  -  EARNINGS  PER  SHARE

Basic  net earnings (loss) per common share is computed by dividing net earnings
(loss)  applicable  to  common  stockholders  by  the weighted-average number of
common  shares  outstanding  during the period.  Diluted net earnings (loss) per
common  share  is  determined using the weighted-average number of common shares
outstanding  during the period, adjusted for the dilutive effect of common stock
equivalents,  consisting  of shares that might be issued upon exercise of common
stock  options.  In  periods  where  losses  are  reported, the weighted-average
number  of  common shares outstanding excludes common stock equivalents, because
their  inclusion  would  be  anti-dilutive.

NOTE  8  -  RELATED  PARTY

The Company utilizes office space, telephone and utilities provided by a related
party  at  an  estimated  fair  market  value  of  $2,775  per  month.

III  pays $15,000 per quarter, M&A pays $15,000 per quarter and EMC pays $15,000
per  quarter  to  Apple  Realty Inc. for consulting fees.  Apple Realty, Inc. is
100%  owned  by  George  Morris.  At  September 30, 2003, accrued liabilities of
$45,000, $30,000 and $30,000, respectively, are included in note payable-related
party  long-term  and  current.

NOTE  9  -  STOCK  DIVIDEND

The  Company  had an investment of $500 in its wholly owned subsidiary, M&A.  In
2002,  the Company distributed its stock in M&A to the Company's stockholders as
a  stock  dividend.

                                       11
<PAGE>

            INTERNET INFINITY, INC., MORRIS & ASSOCIATES, INC., AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
                               SEPTEMBER 30, 2003
                                  (UNAUDITED)


The  value  of  the distribution was based on the estimated fair market value of
the  Company.

NOTE  10-  CONCENTRATION  OF  CREDIT  RISK

For  the  fiscal period ended September 30, 2003, the Company has one vendor who
represents  100%  of total purchases. The payable balance due to this vendor was
$35,560  at  September  30,  2003.
























                                       12

<PAGE>

Item  2.  Management's  Discussion  and  Analysis  of  Financial  Condition  and
          Results  of  Operations

     The  following  discussion  and analysis should be read in conjunction with
the  financial statements and the accompanying notes thereto and is qualified in
its  entirety  by  the  foregoing  and  by  more  detailed financial information
appearing  elsewhere.  See  "Item  1.  Financial  Statements."

Results  of  Operations  -  Second  Quarter 2004 Compared to Second Quarter 2003
--------------------------------------------------------------------------------

Sales

     Internet  Infinity  revenues  for  Q2  2004  were $90,023, a $4,091 or 4.8%
increase  in  revenues  from  Q2  2003  of  $85,932.  The  increase in sales was
attributable  to  sales  efforts  and  normal  variance.

Cost  of  Sales

     Our  cost  of sales increased to $57,484 for Q2 2004, or 63.9% of sales, as
compared  with $52,658 for Q2 2003, or 61.3% of sales.  This $4,826 increase and
2.6 percentage increase in the cost of sales is due primarily to increased costs
from  supplier  and  increased  sales.

Gross  Margin

     Our  gross  margin  decreased  to  36.1% of sales in Q2 2004 ($32,539) from
38.7%  of  sales  in  Q2  2003 ($33,274).  This 2.6% decrease is attributable to
increased  sales  offsetting  increased  supplier  cost.

Operating  Expenses

     Operating expenses for Q2 2004 decreased to $91,987, or 102% of sales, from
$100,042  or  116.4%  of  sales,  for Q2 2003.  This decrease of $8,055 and 14.4
percentage  decrease  in  operating  expenses  is primarily due to a decrease in
consulting  fees  and  insurance  expense.

Net  Income  (Loss)

     We  had  a  net  loss of $71,271 in Q2 2004, or 79.2% of sales, as compared
with  a  net loss of $73,972 in Q2 2003, or 86.1% of sales.  The decrease in net
income  of  $2,701  is  discussed  in  the  previous  sections.

                                       13

<PAGE>

Results of Operations - First Half of Fiscal Year 2004 Compared to First Half of
--------------------------------------------------------------------------------
Fiscal  Year  2003
------------------

Sales

     Internet  Infinity  revenues for the first half of FY 2004 were $165,722, a
$7,733  or 4.9% increase in revenues from $157,989 in the first half of FY 2003.
The  increase  in  sales  was attributable to sales efforts and normal variance.

Cost  of  Sales

     Our  cost  of sales increased to $105,987 for the first half of FY 2004, or
64%  of sales, as compared with $100,189 for the first half of FY 2003, or 63.4%
of sales.  This 0.6 percentage increase in the cost of sales is due to increased
costs  from  supplier  and  increased  sales.

Gross  Margin

     Our  gross  margin  decreased  to 36% of sales in the first half of FY 2004
($59,735)  from 36.6% of sales in the first half of FY 2003 ($57,800).  This 0.6
percentage  decrease  is attributable to the reasons stated above under "Cost of
Sales."

Operating  Expenses

     Operating  expenses  for the first half of FY 2004 increased to $217,129 or
131% of sales, from $211,752, or 134.0% of sales, for the first half of FY 2003.
This 3 percentage increase in operating expenses is primarily due to an increase
in  consulting,  legal  and  accounting  fees.

Net  Income  (Loss)

     We  had  a  net  loss  of $180,192 in the first half of FY 2004, or 109% of
sales,  as compared with a net loss of $171,481 in the first half of FY 2003, or
34.0%  of  sales.  The  cause  of  the  increase  in  the  net loss of $8,711 is
discussed  in  the  previous  sections.

Financial  Conditions

     At  September  30,  2003  we  had  a  working  capital  deficit of $681,974
consisting  of  current assets totaling $62,117 and current liabilities totaling
$744,091.  The  September 30, 2003 working capital deficit increased by $498,948
as  compared  to  the  September  30,  2002  working  capital deficit balance of
$183,026.  The  increase  in  the  working capital deficit was due to a $445,751
increase in officer loans and an increase of $94,149 in interest payable for the
period  ended  September  30,  2003.  During  the six months ended September 30,
2003,  we used cash of only $1,302 as compared to $3,800 in cash used during the
six  months  ended September 30, 2002.  We used $32,891 in operating activities,
which  was  due  to  a  net  loss for the six months ended September 30, 2003 of


                                       14

<PAGE>

$180,192,  offset by non-cash expenses of $105,000 in notes payable to a related
entity  for  consulting  charges,  an  increase  in accounts payable and accrued
liabilities  of  $24,532,  and  an  increase  of  $85,221  in  interest payable.

Item  3.  Controls  and  Procedures

     Evaluation of disclosure controls and procedures.  We maintain controls and
procedures  designed to ensure that information required to be disclosed in this
report  is  recorded, processed, accumulated and communicated to our management,
including  our chief executive officer and our chief financial officer, to allow
timely decisions regarding the required disclosure.  Within the 90 days prior to
the  filing  date  of this report, our management, with the participation of our
chief  executive  officer and chief financial officer, carried out an evaluation
of  the  effectiveness  of the design and operation of these disclosure controls
and  procedures.  Our  chief  executive  officer  and  chief  financial  officer
concluded,  as  of  fifteen  days  prior to the filing date of this report, that
these  disclosure  controls  and  procedures  are  effective.

     Changes  in  internal  controls.  Subsequent  to  the  date  of  the  above
evaluation,  we made no significant changes in our internal controls or in other
factors  that  could  significantly  affect  these controls, nor did we take any
corrective  action,  as  the  evaluation revealed no significant deficiencies or
material  weaknesses.

Item  6.  Exhibits  and  Reports  on  Form  8-K

(a)   Exhibits

     The following exhibits are filed, by incorporation by reference, as part of
this  Form  10-QSB:

           2          -     Certificate  of  Ownership  and  Merger  of Morris &
                            Associates,  Inc., a  California  corporation,  into
                            Internet Infinity, Inc., a Delaware  corporation*

           3          -     Articles  of  Incorporation  of  Internet  Infinity,
                            Inc.*

           3.1        -     Amended  Certificate  of  Incorporation  of Internet
                            Infinity,  Inc.*

           3.2        -     Bylaws  of  Internet  Infinity,  Inc.*

          10.1        -     Master   License   and   non-exclusive  Distribution
                            Agreement  between  Internet Infinity, Inc. and Lord
                            & Morris Productions, Inc.*

          10.2        -     Master  License and Exclusive Distribution Agreement
                            between L&M Media, Inc. and Internet Infinity, Inc.*

          10.3        -     Master License and Exclusive  Distribution Agreement
                            between   Hollywood  Riviera  Studios  and  Internet
                            Infinity,  Inc.*


                                       15

<PAGE>

          10.4        -     Fulfillment   Supply   Agreement   between  Internet
                            Infinity,  Inc.  and  Ingram  Book  Company**

          16          -     Letter  of July 9, 2003 of Caldwell, Becker, Dervin,
                            Petrick & Co.,  L.L.P.  agreeing with the statements
                            made  in  the  Form 8-K  filed  on July  9,  2003 by
                            Internet   Infinity,   Inc.,   concerning   Internet
                            Infinity's    change   of   principal    independent
                            accountants.***

          31          -     Certification of Chief Executive Officer pursuant to
                            18  U.S.C.  Section  1350,  as  adopted  pursuant to
                            Section 302 of the Sarbanes-Oxley Act  of  2002.

          31.1        -     Certification  of  Chief Financial Officer  pursuant
                            to  18  U.S.C. Section  1350,  as  adopted  pursuant
                            to Section 302 of the Sarbanes-Oxley  Act  of  2002.

          32          -     Certification of Chief Executive Officer pursuant to
                            18  U.S.C.  Section 1350,  as  adopted  pursuant  to
                            Section 906 of the Sarbanes-Oxley Act  of  2002.

          32.1        -     Certification  of  Chief Financial Officer  pursuant
                            to  18 U.S.C.  Section  1350,  as  adopted  pursuant
                            to  Section  906  of the Sarbanes-Oxley Act of 2002.

     *Previously  filed  with  Form  10-SB  10-13-99;  Commission  File  No.
     0-27633  incorporated  herein.

     **Previously  filed with Amendment No. 2 to Form 10-SB 02-08-00; Commission
     File  No.  0-27633  incorporated  herein.

     ***Previously  filed  with Form 8-K 07-02-03; Commission File No. 000-32345
     incorporated  herein.


(b)  Forms  8-K

     None


                                   SIGNATURES

     Pursuant  to  the  requirements of the Exchange Act of 1934, the Registrant
has  caused  this  report to be signed on its behalf by the undersigned hereunto
duly  authorized.

Dated:  November  19,  2003            INTERNET  INFINITY,  INC.


                                       By:/s/  George  Morris
                                          --------------------------------------
                                          George  Morris,  President  and  Chief
                                            Executive  Officer



                                       16

<PAGE>

                            INTERNET INFINITY, INC.
                          Commission File No. 0-27633

                                  FORM 10-QSB
                FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 2003


                                INDEX TO EXHIBITS

     The following exhibits are filed, by incorporation by reference, as part of
this  Form  10-QSB:

           2          -     Certificate  of  Ownership  and  Merger  of Morris &
                            Associates,  Inc., a  California  corporation,  into
                            Internet Infinity, Inc., a Delaware  corporation*

           3          -     Articles  of  Incorporation  of  Internet  Infinity,
                            Inc.*

           3.1        -     Amended  Certificate  of  Incorporation  of Internet
                            Infinity,  Inc.*

           3.2        -     Bylaws  of  Internet  Infinity,  Inc.*

          10.1        -     Master   License   and   non-exclusive  Distribution
                            Agreement  between  Internet Infinity, Inc. and Lord
                            & Morris Productions, Inc.*

          10.2        -     Master  License and Exclusive Distribution Agreement
                            between L&M Media, Inc. and Internet Infinity, Inc.*

          10.3        -     Master License and Exclusive  Distribution Agreement
                            between   Hollywood  Riviera  Studios  and  Internet
                            Infinity,  Inc.*

          10.4        -     Fulfillment   Supply   Agreement   between  Internet
                            Infinity,  Inc.  and  Ingram  Book  Company**

          16          -     Letter  of July 9, 2003 of Caldwell, Becker, Dervin,
                            Petrick & Co.,  L.L.P.  agreeing with the statements
                            made  in  the  Form 8-K  filed  on July  9,  2003 by
                            Internet   Infinity,   Inc.,   concerning   Internet
                            Infinity's    change   of   principal    independent
                            accountants.***

          31          -     Certification of Chief Executive Officer pursuant to
                            18  U.S.C.  Section  1350,  as  adopted  pursuant to
                            Section 302 of the Sarbanes-Oxley Act  of  2002.

          31.1        -     Certification  of  Chief Financial Officer  pursuant
                            to  18  U.S.C. Section  1350,  as  adopted  pursuant
                            to Section 302 of the Sarbanes-Oxley  Act  of  2002.

          32          -     Certification of Chief Executive Officer pursuant to
                            18  U.S.C.  Section 1350,  as  adopted  pursuant  to
                            Section 906 of the Sarbanes-Oxley Act  of  2002.

                                        1

<PAGE>

          32.1        -     Certification  of  Chief Financial Officer  pursuant
                            to  18 U.S.C.  Section  1350,  as  adopted  pursuant
                            to  Section  906  of the Sarbanes-Oxley Act of 2002.

     *Previously  filed  with  Form  10-SB  10-13-99;  Commission  File  No.
     0-27633  incorporated  herein.

     **Previously  filed with Amendment No. 2 to Form 10-SB 02-08-00; Commission
     File  No.  0-27633  incorporated  herein.

     ***Previously  filed  with Form 8-K 07-02-03; Commission File No. 000-32345
     incorporated  herein.

























                                        2