|  |
|--|
|  |  |  |
|  | Contacts:Investors and Analysts:Tim LeveridgeT +01 404.676.7563Media:Petro KacurT +01 404.676.2683 | The Coca-Cola CompanyGlobal Public Affairs & Communications DepartmentP.O. Box 1734Atlanta, GA 30301 |

|         |                                                                                                                                                                                                                                                                            |
|---------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| • | Maintaining its long-term high single-digit EPS growth target while adjusting its net revenue target to mid single-digit growth and replacing its operating income metric with profit before tax (All long-term growth targets are on a comparable currency neutral basis) |

|         |                                                                                                                                                               |
|---------|---------------------------------------------------------------------------------------------------------------------------------------------------------------|
| • | Streamlining and simplifying its operating model to drive the speed and agility of the organization and provide line of sight to aligned compensation targets |

|         |                                                                                                |
|---------|------------------------------------------------------------------------------------------------|
| • | Expanding productivity initiatives with $3 billion in expected annualized savings by 2019 |

|         |                                                                                                                                                                       |
|---------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| • | Refocusing on its core business model of building the world’s greatest beverage brands and leading an unmatched global system of strong local bottling partners |

----

|         |                                                                                                       |
|---------|-------------------------------------------------------------------------------------------------------|
| • | Restructuring the Company’s global supply chain, including manufacturing in North America; |

|         |                                                            |
|---------|------------------------------------------------------------|
| • | Implementing zero-based budgeting across the organization; |

|         |                                                       |
|---------|-------------------------------------------------------|
| • | Streamlining and simplifying its operating model; and |

|         |                                                                              |
|---------|------------------------------------------------------------------------------|
| • | Driving increased discipline and efficiency in direct marketing investments. |

----

----