U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                  FORM 10-QSB
              [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                For the quarterly period ended December 31, 2001

                                       OR

              [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
             For the transition period from _________ to __________


                            INTERNET INFINITY, INC.
             (Exact name of registrant as specified in its charter)

                          Commission File No. 0-27633

                        State of Incorporation: Delaware
                      IRS Employer I.D. Number: 95-4679342


                            12881 Knott Street #115
                             Garden Grove, CA 92841
                             Telephone 714-434-0433
                             ----------------------
            (Address and telephone number of registrant's principal
               executive offices and principal place of business)

     Indicate  by  check  mark  whether the registrant (1) has filed all reports
required  to  be  filed by Section 13 or 15(d) of the Securities Exchange Act of
1934  during  the  preceding  twelve months (or for such shorter period that the
registrant  was required to file such reports), and (2) has been subject to such
filing  requirements  for  the  past  90  days.  Yes  [X]     No  [ ]

     As  of  December 31, 2001, there were 11,518,870 shares of the Registrant's
Common  Stock,  par  value  $0.001  per  share,  outstanding.

     Transitional Small Business Disclosure Format (check one):  Yes [ ]  No [X]

<PAGE>
                         PART I - FINANCIAL INFORMATION

Item  1.          Financial  Statements























                                        2
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                  CONDENSED COMBINED/CONSOLIDATED BALANCE SHEET
                                DECEMBER 31, 2001
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                     ASSETS

CURRENT  ASSETS
<S>                                                                <C>
  Cash                                                             $     15,708
  Accounts receivable, net of allowance for doubtful
    accounts of $6,500                                                  100,067
  Inventory                                                               3,781
  Net current deferred tax asset                                          7,500
                                                                   ------------
        Total Current Assets                                            127,056
                                                                   ------------

PROPERTY  AND  EQUIPMENT,  AT  COST

OTHER  ASSETS
  Net deferred tax asset                                                 16,047
                                                                   ------------

        Total Assets                                               $    143,103
                                                                   ============


                 LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

CURRENT  LIABILITIES
   Notes payable                                                   $     30,901
   Accounts payable and accrued expenses                                 85,778
   Payable - related companies                                            1,882
   Interest payable                                                      16,488
   Due to officer - current                                              36,000
   Note payable - related party                                          24,552
                                                                   ------------
        Total Current Liabilities                                       195,601
                                                                   ------------
LONG-TERM  LIABILITIES
  Due to officer - non-current                                          154,092
  Note payable - related party                                          167,000
                                                                   ------------
        Total Long-Term Liabilities                                     321,092
                                                                   ------------
        Total Liabilities                                               516,693
                                                                   ------------

STOCKHOLDERS'  EQUITY  (DEFICIT)
  Preferred  stock
  Common stock                                                           22,519
  Paid-in capital                                                     1,056,068
  Unpaid  stock  subscriptions                                         (497,189)
  Accumulated  (deficit)                                               (954,988)
                                                                   ------------
        Total  Stockholders'  (Deficit)                                (373,590)
                                                                   ------------

        Total Liabilities and Stockholders' Equity (Deficit)       $    143,103
                                                                   ============
</TABLE>

          See Accompanying Selected Information to Unaudited Condensed
                  Combined/Consolidated Financial Statements.

                                        3
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
            CONDENSED COMBINED/CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                               For The Three-Months      For The Nine-Months
                                 Ended December 31,        Ended December 31,
                                 2001         2000         2001         2000
                             -----------  -----------  -----------  -----------
<S>                          <C>          <C>          <C>          <C>
REVENUE                      $   229,355  $   261,087  $   733,172  $   892,100

COST OF SALES                    182,230      208,891      581,416      701,644
                             -----------  -----------  -----------  -----------
    Gross Profit                  47,125       52,196      151,756      190,456
                             -----------  -----------  -----------  -----------

OPERATING  EXPENSES
  Professional fees               16,935       12,673       57,842       40,229
  Salaries and related
    expenses                      36,437       53,885      156,691      120,718
  Consulting fees paid to
    related party                 58,000       30,300      134,200       30,300
  Other                           17,897       27,110       66,600       70,455
                             -----------  -----------  -----------  -----------
      Total Operating
        Expenses                 129,269      123,968      415,333      261,702
                             -----------  -----------  -----------  -----------
      Net Income (Loss)
        Before Other Income
        (Expense) and
        Provision for Taxes      (82,144)     (71,772)    (263,577)     (71,246)

OTHER  INCOME  (EXPENSE)
  Interest income                     --        3,686        3,430       10,869
  Interest expense                (5,568)      (4,302)     (16,455)     (12,698)
                             -----------  -----------  -----------  -----------
      Net Income (Loss)
       Before Income Taxes       (87,712)     (72,388)    (276,602)     (73,075)

(PROVISION)  BENEFIT  FOR
 INCOME  TAXES                        --           --       (2,400)          --
                             -----------  -----------  -----------  -----------

      Net Income (Loss)      $   (87,712) $   (72,388) $  (279,002) $   (73,075)
                             ===========  ===========  ===========  ===========

BASIC NET (LOSS) PER SHARE:

  Basic and diluted          $     (.008) $     (.007) $     (.025) $     (.007)
                             ===========  ===========  ===========  ===========

WEIGHTED-AVERAGE  COMMON
  SHARES  OUTSTANDING:

  Basic  and  diluted         11,207,323   10,373,196   11,207,323   10,373,196
                             ===========  ===========  ===========  ===========
</TABLE>

          See Accompanying Selected Information to Unaudited Condensed
                   Combined/Consolidated Financial Statements

                                        4
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
            CONDENSED COMBINED/CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                     For the Nine-Months Ended
                                                           December 31,
                                                        2001            2000
                                                    ------------    ------------

CASH FLOWS PROVIDED (USED) BY OPERATING ACTIVITIES:
<S>                                                 <C>             <C>
  Net income (loss)                                 $  (279,002)    $   (73,075)
  Adjustments to reconcile net (loss) to net
    cash provided (used) by operating  activities:
    Amortization and depreciation                            --           7,617
    Royalty expense used against unpaid stock
      subscription                                        1,394           2,437
    Write down of obsolete inventory                     11,346           8,784
    (Increase) in accounts receivable                   (12,538)         (7,662)
    Increase in accounts payable and accrued
      expenses                                           40,943          11,161
    Increase (decrease) in trade accounts
      payable - related party                           (18,316)         16,006
    Increase in interest payable                         12,720              --
    Decrease in prepaid expense                              --           1,516
    Issuance of common stock in consideration
      for services                                       22,000              --
                                                    -----------     -----------

      Net Cash Flows (Used) by Operating Activities    (221,453)        (33,216)
                                                    -----------     -----------

CASH FLOWS PROVIDED (USED) BY INVESTING ACTIVITIES:
  Decrease in receivable - related companies            112,819          13,097
                                                    -----------     -----------

      Net Cash Flows Provided by Investing
        Activities                                      112,819          13,097
                                                    -----------     -----------

CASH FLOWS PROVIDED (USED) BY FINANCING ACTIVITIES:
  (Decrease) in notes payable                           (26,171)             --
  (Decrease) in due to related party                     (6,500)             --
  Proceeds from officer's loan                           22,107          16,523
  Payment  of  loan  due  to  officer                        --          (9,000)
  Increase in note payable - related party              106,550              --
                                                    -----------     -----------

      Net Cash Flows Provided by Financing
        Activities                                       95,986           7,523
                                                    -----------     -----------

NET (DECREASE) IN CASH                                  (12,648)        (12,596)

CASH AT THE BEGINNING OF THE YEAR                        28,356          20,049
                                                    ===========     ===========

CASH AT THE END OF THE YEAR                         $    15,708     $     7,453
                                                    ===========     ===========
ADDITIONAL  DISCLOSURES:
  Cash  paid  during  the  year  for:

    Interest                                        $        --     $     9,776
                                                    ===========     ===========

    Income taxes                                    $        --     $        --
                                                    ===========     ===========

NON-CASH INVESTING AND FINANCING ACTIVITIES:
  Common  stock  issued  for  conversion
    of notes and loans payable                      $    34,000     $        --
                                                    ===========     ===========
</TABLE>

          See Accompanying Selected Information to Unaudited Condensed
                   Combined/Consolidated Financial Statements

                                        5
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
    Substantially All Disclosures Required by Generally Accepted Accounting
                          Principles are Not Included
                                DECEMBER 31, 2001
                                  (UNAUDITED)


NOTE  1  -  BASIS  OF  PRESENTATION  AND  BUSINESS

The  accompanying condensed combined/consolidated financial statements have been
prepared  by Internet Infinity, Inc. and Subsidiary and Electronic Media Central
Corporation  (the  Companies),   without  audit,  pursuant  to  the   rules  and
regulations  of the Securities and Exchange Commission.  Certain information and
footnote  disclosures  normally  included  in  financial  statements prepared in
accordance  with generally accepted accounting principles have been condensed or
omitted  pursuant  to such rules and regulations, although the Companies believe
that  the  disclosures  included  herein  are  adequate  to make the information
presented  not  misleading.    The  unaudited  condensed   combined/consolidated
financial  statements   reflect  all  adjustments,  consisting  only  of  normal
recurring  adjustments,  which  are,  in the opinion of management, necessary to
fairly  state the financial position as of December 31, 2001, and the results of
operations  and  cash  flows  for the related interim periods ended December 31,
2001  and  2000.  The  results of operations for the three months ended December
31, 2001, are not necessarily indicative of the results that may be expected for
the  year  ending  March  31,  2002,  or  any  other  period.

The  accounting  policies  followed  by  the Companies and other information are
contained  in the notes to the Companies' financial statements filed on June 29,
2001, as part of the annual report on Form 10-KSB.  This quarterly report should
be  read  in  conjunction  with  such  annual  report.

In  August 2001, Internet Infinity, Inc. (III) announced plans to spin off, on a
pro  rata  basis,  Electronic  Media Central Corporation (EMC), its wholly owned
subsidiary,  to  stockholders of record as of September 18, 2001.  In accordance
with  APB  23, paragraph 23, the spin off has been accounted for on a historical
basis,  as  a  tax-free distribution (Note 5).  The Company has not requested or
received  a  ruling  from  the  Internal  Revenue  Service  as  to  whether this
distribution  qualifies  as  a  non-taxable  transaction.

These    financial    statements    have    been    prepared   on   a  condensed
combined/consolidated  basis.  III  is  the  parent of Morris & Associates, Inc.
(100%)  which  is  consolidated into these financial statements.  As of December
31,  2001,  III  and  EMC  are  commonly  controlled   corporations  in  related
operations,  which  is  the  combined  portion  of  these  financial statements.

NOTE  2  -  LIQUIDITY

III  and  Subsidiary  have suffered substantial recurring losses from operations
and  have  a  working capital deficiency.  These Companies must increase revenue
and profitability and obtain additional equity and/or debt financing in order to
continue  to  operate.  They  have  taken certain actions in an effort to become
profitable  and  improve cash flow from operations in the future.  These actions
include  seeking  new  revenue  opportunities  and additional financing sources.
Management  continues  to  implement plans to increase revenues, reduce existing
cost  structures  and improve operating efficiencies.  There can be no assurance
that  management  will  be  successful  in  the  implementation  of  its  plan.

NOTE  3  -  RECLASSIFICATION

Certain  prior  year  balances  have been reclassified to conform to the current
year's  presentation.

                                        6
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
    Substantially All Disclosures Required by Generally Accepted Accounting
                          Principles are Not Included
                                DECEMBER 31, 2001
                                  (UNAUDITED)


NOTE 4 - STOCKHOLDERS' EQUITY (DEFICIT)

The following is an analysis of activities in the Stockholders' Equity (Deficit)
for the nine months ended December 31, 2001:
<TABLE>
<CAPTION>
    Internet  Infinity  and  Subsidiary:

                      Preferred Stock              Common Stock
               ---------------------------  ---------------------------
               $.001 par value, 10,000,000  $.001 par value, 20,000,000
                    shares authorized            shares authorized       Additional     Unpaid
                                                                           Paid in      Stock      Accumulated
                 Shares        Amount          Shares          Amount      Capital   Subscription   (Deficit)    Balance
                 ------        ------        ----------      ----------  ----------  ------------  -----------  ----------
Balance  at
<S>                  <C>       <C>           <C>             <C>         <C>         <C>           <C>          <C>
  March 31, 2001     --        $   --        10,419,880      $   10,420  $1,002,167  $  (498,583)  $  (789,970) $ (275,966)

Royalties earned     --            --                --              --          --        1,394            --       1,394

Shares cancelled     --            --            (1,100)             (1)          1           --            --          --

Shares issued        --            --         1,100,000           1,100      53,900           --            --          --

Net (loss)           --            --                --              --          --           --      (245,914)   (245,914)

Stock
 distribution
 dividend            --            --                --              --          --           --       (10,000)    (10,000)
                   ----         -----        ----------      ----------  ----------  -----------  ------------  ----------

Balance  at
  December 31,
  2001               --         $  --        11,518,780      $   11,519  $1,056,068  $ (497,189)  $ (1,045,884) $ (475,486)
                   ====         =====        ==========      ==========  ==========  ==========   ============  ==========
</TABLE>

<TABLE>
<CAPTION>
    Electronic  Media  Central  Corporation:

                      Preferred Stock              Common Stock
               ---------------------------  ---------------------------
               $.001 par value, 10,000,000  $.02 par value, 40,000,000
                    shares authorized            shares authorized       Additional     Unpaid
                                                                           Paid in       Stock      Retained
                 Shares        Amount          Shares          Amount      Capital   Subscription   Earnings     Balance
                 ------        ------        ----------      ----------  ----------  ------------  -----------  ----------
Balance  at
<S>                  <C>       <C>           <C>             <C>         <C>         <C>           <C>          <C>
  March 31, 2001     --        $  --         10,000,000      $   10,000  $      --   $   (9,999)   $   123,984  $   123,985

Shares issued        --           --             50,000           1,000         --           --             --        1,000

Reverse split        --           --         (9,500,000)             --         --           --             --           --

Payment  from
  stockholder        --           --                 --              --         --        9,999             --        9,999

Net  (loss)          --           --                 --              --         --           --        (33,088)     (33,088)
                   ----         -----        ----------      ----------  ----------  -----------  ------------  -----------

Balance  at
 December 31,
 2001                --         $  --           550,000      $   11,000  $      --   $       --   $     90,896  $   101,896
                   ====         =====        ==========      ==========  ==========  ==========   ============  ===========
</TABLE>

<TABLE>
<CAPTION>
    Combined:

                      Preferred Stock              Common Stock
               ---------------------------  ---------------------------
                                                                         Additional     Unpaid
                                                                           Paid in      Stock       Retained
                 Shares        Amount          Shares          Amount      Capital   Subscription   Earnings     Balance
                 ------        ------        ----------      ----------  ----------  ------------  -----------  ----------
Balance  at
<S>                  <C>       <C>           <C>             <C>         <C>         <C>           <C>          <C>
  December  31,
  2001               --        $  --         12,068,780      $   22,519  $1,056,068  $ (497,189)  $   (954,988) $  (373,590)
                   ====         =====        ==========      ==========  ==========  ==========   ============  ===========
</TABLE>

                                        7
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
    Substantially All Disclosures Required by Generally Accepted Accounting
                          Principles are Not Included
                                DECEMBER 31, 2001
                                  (UNAUDITED)


NOTE  4  -  STOCKHOLDERS'  EQUITY  (DEFICIT)  (CONTINUED)

During  the  current  nine-month  period,  III  cancelled  1,100 shares of stock
previously  recorded  at par value of $.001.  The stock was issued several years
ago  as  a  gift  and  was recorded at $.001 or $1.  The certificates were never
released,  and  are  now  being  cancelled.

During  the  nine-month  period  ended  December  31, 2001, III issued 1,100,000
shares  of  restricted common stock.  When the stock was issued, the fair market
value  of the stock was $.07 per share.  Because of the restricted nature of the
stock, management decided that all of the following shares should be recorded at
a  value  of  $.05  per  share.  220,000 shares were issued in consideration for
employee  bonuses  and  consulting services and have been recorded as an expense
for  $11,000.  160,000  shares  of  stock  were  issued to three stockholders in
consideration for extending the due dates of their notes payable.  This has been
recorded  as a current period expense for $8,000.  40,000 shares of common stock
have been issued to current employees and have been recorded as a current period
expense  of  $2,000.  680,000  shares  valued at $34,000, were issued to related
parties  for  their  conversion  of  debt  to  equity.

In  August  2001,  prior  to  the spin-off of EMC, the Board of Directors of III
voted  and  approved the reverse split of EMC shares from 10,000,000 to 500,000.
The  par value, in accordance with this reverse split has changed from $.001 per
share to $.02 per share.  During the current period, EMC issued 50,000 shares of
common  stock  at  par value to employees as a bonus.  The $1,000 is included in
consulting  expense.

The unpaid stock subscription of $9,999 due from III to EMC, was paid during the
current  period  ended  December  31,  2001.

NOTE  5  -  SPIN-OFF  OF  ELECTRONIC  MEDIA  CENTRAL  CORPORATION

On  August  31,  2001,  the  directors  of  III  approved  a distribution to its
stockholders,  pro-rata,  of  500,000 shares of common stock of EMC, which was a
wholly owned subsidiary of III.  The record date for determining the persons who
will  participate  in  the  stock  distribution  is  September  18, 2001, with a
delivery  date  of  September  28,  2001.

The distribution is for 500,000 shares of EMC's common stock, par value of $.02,
to  each  stockholder  of  III  on  the  record date of September 18, 2001.  The
exchange  is on a pro-rata basis of .048 shares of EMC's stock for each share of
III's  common  stock.  EMC  is  an unlisted California Corporation, whose common
stock  is  registered  with the Securities and Exchange Commission under Section
12(g)  of  the  Exchange  Act.  This  transaction  has  been recorded as a stock
dividend  distribution.

                                        8
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
    Substantially All Disclosures Required by Generally Accepted Accounting
                          Principles are Not Included
                                DECEMBER 31, 2001
                                  (UNAUDITED)


NOTE  5  -  SPIN-OFF  OF  ELECTRONIC  MEDIA  CENTRAL  CORPORATION  (CONTINUED)

Information  regarding  EMC  is  as  follows:

<TABLE>
<CAPTION>
                               For The Three-Months      For The Nine-Months
                                 Ended December 31,        Ended December 31,
                                 2001         2000         2001         2000
                             -----------  -----------  -----------  -----------
<S>                          <C>          <C>          <C>          <C>
Net Sales                        218,055      243,770      682,544      859,935

Costs and Expenses           $   226,401  $   266,886  $   714,832  $   835,742
                             -----------  -----------  -----------  -----------

      Income (Loss) Before
      Income Taxes                (8,346)     (23,116)     (32,288)      24,193

Income taxes allocated
  by parent                           --           --          800       10,000
                             -----------  -----------  -----------  -----------

      Net Income (Loss)      $    (8,346) $   (23,116) $   (33,088) $    14,193
                             ===========  ===========  ===========  ===========
</TABLE>

<TABLE>
<CAPTION>
                                                             December 31,
                                                           2001        2000
                                                       -----------  -----------
<S>                                                    <C>          <C>
Current  Assets                                        $   106,871  $   133,364
Other Assets                                                82,131       40,429
                                                       -----------  -----------

      Total Assets                                     $   189,002  $   173,793
                                                       ===========  ===========

Current Liabilities                                    $    87,106  $    12,790
Stockholders' Equity                                       101,896      161,003
                                                       -----------  -----------

      Total  Liabilities  and
        Stockholders' Equity                           $   189,002  $   173,793
                                                       ===========  ===========
</TABLE>


NOTE  6  -  EARNINGS  PER  SHARE

Basic  net earnings (loss) per common share is computed by dividing net earnings
(loss)  applicable  to  common  stockholders  by  the weighted-average number of
common  shares  outstanding  during the period.  Diluted net earnings (loss) per
common  share  is  determined using the weighted-average number of common shares
outstanding  during the period, adjusted for the dilutive effect of common stock
equivalents,  consisting  of shares that might be issued upon exercise of common
stock  options.  In  periods  where  losses  are  reported, the weighted-average
number  of  common shares outstanding excludes common stock equivalents, because
their  inclusion  would be anti-dilutive.  The weighted-average number of shares
are  a  combination  of  III  (10,704,778)  and  EMC  (502,545).

                                        9
<PAGE>
                   INTERNET INFINITY, INC. AND SUBSIDIARY AND
                      ELECTRONIC MEDIA CENTRAL CORPORATION
                          PART 1: FINANCIAL INFORMATION
                          ITEM 1: FINANCIAL STATEMENTS
                              SELECTED INFORMATION
    Substantially All Disclosures Required by Generally Accepted Accounting
                          Principles are Not Included
                                DECEMBER 31, 2001
                                  (UNAUDITED)


NOTE  7  -  RELATED  PARTY

The  Company  utilizes  office space, telephone and utilities provided by AMC (a
subsidiary  of a Company owned 98% by George Morris) at an estimated fair market
value  of  $900  per  month.

In  addition,  III  pays $30,000 per quarter and EMC pays $16,000 per quarter to
Apple  Realty Inc., which is 100% owned by George Morris.  At December 31, 2001,
accrued  liabilities  of $90,000 and $32,000, respectively, are included in note
payable-related  party  long-term  and  current.

NOTE  8  -  DEFERRED  INCOME  TAXES

The net deferred tax amounts included in the accompanying balance sheet includes
the  following  amounts  of  deferred  tax  assets  and  liabilities:
<TABLE>
<CAPTION>
<S>                                                             <C>
  Deferred tax asset - current                                  $     7,500
  Deferred tax liability - current                                       --
                                                                -----------

        Net Asset - Current                                     $     7,500
                                                                ===========

  Deferred tax asset - non-current                              $   169,474
  Deferred  tax  liability  -  non-current                               --
  Less valuation allowance                                         (153,427)
                                                                -----------

        Net Asset - Non-current                                $     16,047
                                                               ============
</TABLE>

The  deferred tax asset resulted from reserves for bad debts that are deductible
when the accounts receivable is written off as an impairment of assets, which is
not  currently  deductible  for  tax  purposes,  and  from  a net operating loss
carryforward for federal and state income tax purposes.  The total of $23,547 is
estimated  benefits  that  the  consolidated  group  may  realize  due to future
profitability  of  EMC.

The  Company  has recorded a valuation allowance to reflect the estimated amount
of  deferred  tax  asset  which  may not be realized.  For the nine months ended
December  31,  2001,  valuation  allowance  has  not  changed.






                                       10
Item  2.     Management's  Discussion  and  Analysis  of Financial Condition and
             Results  of  Operations

     The  following  discussion  and analysis should be read in conjunction with
the  financial statements and the accompanying notes thereto and is qualified in
its  entirety  by  the  foregoing  and  by  more  detailed financial information
appearing  elsewhere.  See  "Item  1.  Financial  Statements."

Results  of  Operations  -  Third  Quarter  2002  Compared to Third Quarter 2001
--------------------------------------------------------------------------------

Sales

     Internet Infinity revenues for Q3 2002 were $229,355, a 13.8% decrease from
Q3  2001  revenues  of  $261,087.  The decrease in sales was attributable to the
slowing  economy   affecting  the  purchases  of   existing  customers  and  the
resignation  and  replacement  of  a  major account sales person by the Company.

Cost  of  Sales

     Our  cost  of  sales  decreased to $182,230 for Q3 2002, or 79.5% of sales,
down from $208,891 for Q3 2001, or 80.0% of sales.  This $26,661 decrease in the
cost  of  sales  is  due  primarily  to  a  decrease  in  sales  volume.

Gross  Margin

     The  company's  gross  margin decreased to $47,125 for Q3 2002, or 20.5% of
sales,  from  $52,196  for  Q3 2001, or 20.0% of sales.  This $5,071 decrease is
attributable  to  the  lower  sales.

Operating  Expenses

     Operating  expenses  for  Q3 2002 increased to $129,269, or 56.4% of sales,
over  $123,968,  or  47.5%  of  sales,  for Q3 2001.  This increase of $5,301 in
operating  expenses  for  Q3  2002  over  Q3  2001  is  primarily  due  to  -

     -     an increase in consulting expense from $30,300, or 11.6% of sales, in
           Q3 2001  to  58,000,  or  25.3%  of  sales,  in  Q3:  2002;

     -     a decrease in salaries and related expenses from $53,885, or 20.6% of
           sales, in Q3 2001 to $36,437, or 15.9% of  sales,  in  Q3  2002;  and

     -     an increase in legal and accounting expense  from $12,673, or 4.9% of
           sales, in  Q3  2001  to  $16,935,  or  7.4% of  sales,  in  Q3  2002.

                                       11
<PAGE>
Net  Income  (Loss)

     The  company  had  a  net loss of $87,712 in Q3 2002, or 38.2% of sales, as
compared with a net loss of $72,388 in Q3 2001, or 27.7% of sales.  The increase
in  net loss of $15,324 resulting from a decrease in revenues and an increase in
operating  expense  is  discussed  in  the  previous  sections.

Balance  Sheet  Items

     Our  cash  position increased from $7,453 at December 31, 2000 (Q3 2001) by
$8,249  to  $15,708  at  December  31, 2001 (Q3 2002).  Accounts receivable from
non-affiliates decreased from $124,442 at December 31, 2000 (Q3 2001) by $24,375
to  $100,067  at  December  31, 2001 (Q3 2002), and the inventory decreased from
$29,693 at December 31, 2000 (Q3 2001) by $25,912 to $3,781 at December 31, 2001
(Q3  2002).

Results  of Operations - First Nine Months of Fiscal Year 2002 Compared to First
--------------------------------------------------------------------------------
Nine  Months  of  Fiscal  Year  2001
------------------------------------

Sales

     Internet  Infinity  revenues  for  the  first  nine  months of FY 2002 were
$733,172,  a 17.8% decrease in revenues over the first nine months of FY 2001 of
$892,100.  The  decrease  in  sales was attributable to a decline in orders from
existing  customers  attributable  to the expectation of a slowing United States
economy  and the loss and replacement of a major account sales representative of
the  Company.

Cost  of  Sales

     Our  cost  of  sales  decreased to $581,416 for the first nine months of FY
2002,  or 79.3% of sales, from $701,644 for the first nine months of FY 2001, or
78.7%  of  sales.  This  decrease  in  the cost of sales is due primarily to the
decrease  in  total  sales  as  explained  above.

Gross  Margin

     The  company's gross margin decreased to $151,756 for the first nine months
of  FY  2002,  or  20.7% of sales, from $190,456 for the first nine months of FY
2001,  or  21.3% of sales.  This decrease is attributable to the decreased total
sales  as  explained  above.


                                       12
<PAGE>
Operating  Expenses

     Operating  expenses  for  the  first  nine  months  of FY 2002 increased to
$415,333,  or  56.6%  of  sales, over $261,702, or 29.3% of sales, for the first
nine  months of  FY 2001.    This increase in  operating  expenses is  primarily
due to -

     -     an increase in consulting expense from $30,300, or 3.4%, in the first
           nine months of FY 2001 to  $122,200, or 16.7% of  sales, in the first
           nine months of FY 2002;

     -     an  increase in  insurance expense from $23,095, or 2.6% of sales, in
           the first  nine  months  of  FY 2001 to $24,952, or 3.4% of sales, in
           the first nine months  of  FY  2002;

     -     an  increase in legal and accounting expense from $40,229, or 4.5% of
           sales,  in the  first nine  months of FY 2001  to $57,842, or 7.9% of
           sales, in the first  nine  months  of  FY  2002;

     -     an increase  in salaries and related expenses from $120,718, or 13.5%
           of sales, in the first  nine  months of FY 2001 to $156,691, or 21.4%
           of sales, in the first nine months  of  FY  2002;  and

     -     a  decrease in  commission expense from $13,020, or 1.5% of sales, in
           the first  nine  months  of  FY 2001 to $1,835, or 0.26% of sales, in
           the first nine months  of  FY  2002.

Net  Income  (Loss)

     The company had a net loss of $279,002 in the first nine months of FY 2002,
or  38.1%  of  sales,  as  compared with a net loss of $73,075 in the first nine
months  of  FY  2001,  or  8.2% of sales.  The increased net loss of $205,927 is
discussed  in  the  previous  sections.

Item  6.       Exhibits  and  Reports  on  Form  8-K

(a)  Exhibits

     The following exhibits are filed, by incorporation by reference, as part of
this  Form  10-QSB:

     2         -     Certificate of Ownership and Merger of Morris & Associates,
                     Inc.,  a  California  corporation,  into Internet Infinity,
                     Inc., a Delaware  corporation*

     3         -     Articles  of  Incorporation  of  Internet  Infinity, Inc.*

     3.1       -     Amended  Certificate of Incorporation of Internet Infinity,
                     Inc.*

                                       13
<PAGE>
     3.2       -     Bylaws  of  Internet  Infinity,  Inc.*

    10.1       -     Master  License  and  non-exclusive  Distribution Agreement
                     between   Internet  Infinity,   Inc.   and  Lord  &  Morris
                     Productions, Inc.*

    10.2       -     Master License and Exclusive Distribution Agreement between
                     L&M  Media,  Inc.  and  Internet  Infinity,  Inc.*

    10.3       -     Master License and Exclusive Distribution Agreement between
                     Hollywood  Riviera  Studios  and  Internet  Infinity, Inc.*

    10.4       -     Fulfillment  Supply  Agreement  between  Internet Infinity,
                     Inc.  and  Ingram  Book  Company**

    *Previously  filed  with  Form 10-SB 10-13-99;  Commission File  No. 0-27633
    incorporated  herein.

    **Previously  filed with  Amendment No. 2 to Form 10-SB 02-08-00; Commission
    File No. 0-27633  incorporated  herein.


(b)  Forms  8-K

     None


                                   SIGNATURES

     Pursuant  to  the  requirements of the Exchange Act of 1934, the Registrant
has  caused  this  report  to  be  signed  on its nine months by the undersigned
hereunto  duly  authorized.

Dated:  February  14,  2002              INTERNET  INFINITY,  INC.


                                         By/s/George  Morris
                                           -------------------------------------
                                              George Morris, President and Chief
                                                Executive  Officer











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