<PAGE>   1
   As filed with the Securities and Exchange Commission on January 13, 1999.
===============================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 10-QSB

                              -------------------

(Mark One)[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934
               

                FOR THE QUARTERLY PERIOD ENDED NOVEMBER 30, 1998

                                       OR

           [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                      THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from           to
                              --------   ---------- 
                   
                              -------------------

                           COMMISSION FILE NO. 0-24759

                            HEARTLAND WISCONSIN CORP.
        (Exact name of small business issuer as specified in its charter)


        WISCONSIN                                               39-1830531
(State or other jurisdiction of                             (I.R.S. Employer
 incorporation or organization)                           Identification Number)


      6635 SOUTH 13TH STREET
      MILWAUKEE, WISCONSIN                                             53221
(Address of principal executive offices)                             (Zip Code)

                                 (414) 764-9200
                (Issuer's telephone number, including area code)

                                 NOT APPLICABLE
(Former name, former address and former fiscal year, if changed since last 
 report)

                              -------------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                                   Yes [X]  No
                                       ---     ---

     As of December 31, 1998, 431,986 shares of the small business issuer's
          common stock, par value $0.0001 per share, were outstanding.

===============================================================================







<PAGE>   2
                          PART 1. FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

            HEARTLAND WISCONSIN CORP.
            BALANCE SHEETS
<TABLE>
<CAPTION>

                                                                   NOVEMBER 30,   FEBRUARY 28,
                                                                      1998            1998
                                                                   (UNAUDITED)
                                                                    -----------------------    
ASSETS:
<S>                                                                 <C>          <C>       
    Cash                                                            $   87,128   $   36,907
    Cash held in escrow                                                      -       18,055
    Finance receivables                                              3,063,141    1,731,692
    Receivable from Giuffre Bros. Cranes, Inc.                          89,301       58,315
    Deferred finance costs- net                                         24,502       50,303
                                                                    -----------------------

           TOTAL ASSETS                                             $3,264,072   $1,895,272
                                                                    =======================



LIABILITIES:
    Senior notes payable- bank                                      $1,978,530   $  798,909
    Notes payable                                                      757,452      767,452
    Accounts payable                                                    38,707        3,600
    Accrued liabilities                                                 13,894        9,121
    Accrued Officer Compensation                                        27,843            -
    Accrued income taxes                                                26,400       18,000
    Deferred processing fees                                            24,659            -
                                                                    -----------------------

           TOTAL LIABILITIES                                         2,867,485    1,597,082
                                                                    -----------------------

SHAREHOLDERS' EQUITY:
    Common stock, $ .0001 par value, 20,000,000 shares 
       authorized 432,186 and
       400,000 shares issued and outstanding
       as of November 30, and February 28, 1998 respectively                43           40
    Paid-in-capital                                                    309,019      271,960
    Retained earnings (deficit)                                         87,525       26,190
                                                                    -----------------------

           TOTAL SHAREHOLDERS' EQUITY                                  396,587      298,190
                                                                    -----------------------

           TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY               $3,264,072   $1,895,272
                                                                    =======================
</TABLE>
    The accompanying notes are an integral part of the financial statements.


<PAGE>   3

HEARTLAND WISCONSIN CORP.
STATEMENTS OF INCOME AND RETAINED EARNINGS (DEFICIT)

<TABLE>
<CAPTION>

                                                                        NINE MONTHS ENDED            YEARS ENDED
                                                            NOVEMBER 30,    NOVEMBER 30,    FEBRUARY 28,    FEBRUARY 28,
                                                                1998            1997            1998            1997
                                                           ----------------------------------------------------------------
REVENUES:                                                    (Unaudited)     (Unaudited)
<S>                                                              <C>             <C>             <C>              <C>     
          Interest income                                        $ 259,627       $ 108,433       $ 168,164        $ 17,048
          Commission income from third party financings             96,435          27,794          93,170               -
          Rental equipment sales                                         -               -               -         506,203
          Rental income                                                  -               -               -         213,803
          Processing fees                                           10,175           5,590          12,530               -
          Other income                                               6,652           2,145           5,187               -
                                                           ----------------------------------------------------------------

               TOTAL REVENUE                                       372,889         143,962         279,051         737,054
                                                           ----------------------------------------------------------------

EXPENSES:
          Cost of equipment sold                                         -               -               -         407,553
          Interest expense                                         145,855          75,677         109,040          94,582
          Amortization of finance costs                             25,801          22,543          27,924          86,872
          Depreciation                                                   -               -               -         139,922
          Commission expense                                        32,192           8,814          52,054               -
          Administrative expense reimbursement                       9,000           9,000          12,000               -
          Officer Compensation                                      27,843               -               -               -
          Legal and accounting                                      22,273           3,121           6,721           4,025
          Escrow fees and bank charges                                  30           2,222           3,028           1,650
          Other                                                      8,229           1,020           1,706             231
                                                           ----------------------------------------------------------------

               TOTAL EXPENSES                                      271,223         122,397         212,473         734,835
                                                           ----------------------------------------------------------------

Income (loss) before taxes                                         101,666          21,565          66,578           2,219
Provision for income taxes                                          40,331           5,800          18,000               -
                                                           ----------------------------------------------------------------

NET INCOME (LOSS)                                                   61,335          15,765          48,578           2,219

Retained earnings (deficit), beginning of period                    26,190         (22,388)        (22,388)        (24,607)
                                                           ----------------------------------------------------------------
Retained earnings (deficit), end of period                        $ 87,525        $ (6,623)       $ 26,190       $ (22,388)
                                                           ================================================================

Basic earnings (loss) per common share                              $ 0.15          $ 0.04          $ 0.12          $ 0.01
                                                           ================================================================

Weighted average common shares outstanding                         406,614         400,000         400,000         400,000
                                                           ================================================================
</TABLE>

    The accompanying notes are an integral part of the financial statements.


<PAGE>   4
HEARTLAND WISCONSIN CORP.
STATEMENTS OF CASH FLOWS 

<TABLE>
<CAPTION>                                                                                 
                                                                 NINE MONTHS ENDED                YEARS ENDED        
                                                            NOVEMBER 30,    NOVEMBER 30,   FEBRUARY 28,   FEBRUARY 28,
                                                                1998            1997           1998           1997
                                                           -------------------------------------------------------------
                                                             (Unaudited)    (Unaudited)
CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                               <C>            <C>            <C>             <C>    
Net income (loss)                                                 $ 61,335       $ 15,765       $ 48,578       $  2,218
Adjustments to reconcile net income (loss) to net cash 
   provided by operating activities:
      Depreciation                                                       -              -              -        139,922
      Amortization of finance costs                                 25,800         27,027         27,924         86,872
      Amortization of deferred processing fees                     (10,175)             -              -              -
      Gain on sale of equipment                                          -              -              -        (98,650)
      (Increase) in accrued interest receivable                     (3,210)        (6,002)       (19,040)        (4,257)
      (Increase) in Advances                                        (9,704)             -              -              -
      Increase in accounts payable                                  35,107              -              -              -
      Provision for income taxes                                     8,400          5,800         18,000              -
      Increase (decrease) in Officer compensation                   27,843              -              -              -
      Increase (decrease) in accrued liabilities                     4,774          4,913          9,839            960
                                                           -------------------------------------------------------------
           NET CASH PROVIDED BY OPERATING ACTIVITIES               140,170         47,503         85,301        127,065
                                                           -------------------------------------------------------------

CASH FLOWS FROM INVESTING ACTIVITIES:
      Investments in notes and direct financing leases          (2,075,640)      (985,269)    (1,541,861)      (491,115)
      Payments received on notes and leases                        757,105        170,152        325,359         10,198
      Equipment purchased                                                -              -              -       (675,586)
      Net proceeds from equipment sold                                   -        773,000        773,000        454,824
                                                           -------------------------------------------------------------
           NET CASH USED IN INVESTING ACTIVITIES                (1,318,535)       (42,117)      (443,502)      (701,679)
                                                           -------------------------------------------------------------

CASH FLOWS FROM FINANCING ACTIVITIES:
      Proceeds from bank borrowings- senior notes                1,610,830        512,463        867,280              -
      Net borrowings from investors                                      -        475,452        490,452        277,000
      Repayments of  senior notes                                 (431,206)       (39,125)       (68,370)             -
      Repayments of investor notes                                 (10,000)      (750,000)      (750,000)             -
      Finance costs deferred                                        34,834        (51,474)       (46,990)       (36,162)
      (Increase) decrease  in proceeds held in escrow               18,055            717        (14,307)        (3,748)
      (Increase) decrease in related party balances                (30,986)       (74,613)      (102,622)        83,142
      Issuance costs                                              (117,937)             -              -              -
      Proceeds from sale of common stock                                                   
           and contribution of additional paid-in-capital          154,996          9,000         12,000        250,000
                                                           -------------------------------------------------------------
           NET CASH PROVIDED FROM FINANCING ACTIVITIES           1,228,586         82,420        387,443        570,232
                                                           -------------------------------------------------------------

Net increase (decrease) in cash                                     50,221         87,806         29,242         (4,383)
Cash balances at the beginning of period                            36,907          7,665          7,665         12,048
                                                           -------------------------------------------------------------
Cash balances at the end of period                                $ 87,128       $ 95,471       $ 36,907       $  7,665
                                                           =============================================================
Supplemental disclosure of cash flow information: 
Cash paid during the period for:
      Interest                                                   $ 141,368       $ 70,690       $ 88,373       $ 93,693
                                                           =============================================================
      Income taxes                                               $ 13,700        $   -          $   -          $   -
                                                           =============================================================
</TABLE>


    The accompanying notes are an integral part of the financial statements.


<PAGE>   5


HEARTLAND WISCONSIN CORP.
Notes to Financial Statements



NOTE 1 - ORGANIZATION AND BUSINESS

Heartland Wisconsin Corp. was incorporated in the State of Wisconsin in August,
1995. The Company's shareholders are also shareholders of Giuffre Bros. Cranes
Inc., which manages the operations of the Company under the terms of a
Management Agreement. Giuffre Bros. Cranes, Inc. and an affiliate, Giuffre West,
Inc. are crane distributors, who sell, service and rent truck mounted crane
units nationally.

Heartland Wisconsin Corp. provides financing primarily to customers of Giuffre
Bros. Cranes, Inc. Financing is provided primarily through direct finance or
sales type leases. During 1998, the Company began receiving commissions from
other finance companies for arranging financing on cranes sold by Giuffre Bros.
Cranes Inc. During 1997, the Company rented, leased, serviced and sold truck
mounted crane units through services provided by Giuffre Bros. Cranes Inc. and
Giuffre West, Inc. These activities were discontinued at the end of 1997 and the
Company intends to focus primarily on financing activities in the future.

NOTE 2  -  BASIS OF PRESENTATION

The accompanying financial statements have been prepared by the Company. Certain
information and footnote disclosures normally included in financial statements
prepared in accordance with generally accepted accounting principles have been
condensed or omitted. In the opinion of the Company's management, the
disclosures made are adequate to make the information presented not misleading,
and the consolidated financial statements contain all adjustments necessary to
present fairly the financial position as of November 30, 1998, statement of
income and retained earnings for the nine months ended November 30, 1998 and
1997 and cash flows for the nine months ended November 30, 1998 and 1997.

The results of operations for the nine months ended November 30, 1998 are not
necessarily indicative of the results to be expected for the full year.


NOTE 3 - STOCK SPLIT

On June 22, 1998 the Company declared a 400 for 1 stock split. In this
connection, the par value of the Company's common stock was changed from $0.01
to $0.0001 and the Company's authorized shares were increased to 20,000,000
shares. Paid in capital and basic earnings per share in the accompanying
financial statements have been restated giving retroactive effect to the split.

<PAGE>   6

ITEM 2.  MANAGEMENT'S  DISCUSSION AND  ANALYSIS OF
FINANCIAL  CONDITION AND RESULTS OF OPERATIONS


GENERAL

The Company was incorporated in August 1995, primarily to provide financing for
crane sales of Giuffre Bros. Cranes, Inc. (Giuffre Bros.). Giuffre Bros. and
Giuffre West, Inc., an affiliate, are sister corporations of the Company and are
national distributors of Simon truck mounted cranes. Accordingly, Giuffre Bros.
and Giuffre West, Inc. rent, lease, service, and sell truck mounted crane units.
During 1998, the Company also began arranging financing for Giuffre Bros.
customers with third party finance companies and received commission income for
these services.

The Company has only been in business for approximately three years. Since its
inception, the Company's primary objectives have been to establish credit and
sources of financing.

The Company's initial note offering ($750,000 of 10.25% secured notes) was
completed at the end of its 1996 fiscal year. The proceeds from the notes were
used to purchase 17 crane units from Giuffre Bros. during its 1997 and 1996
fiscal years. These notes were secured by a first security interest in crane
units purchased and were nonrecourse as to other assets of the Company. The
notes were due June 30, 1997 and were repaid early on March 20, 1997.

During its 1997 fiscal year, the Company initiated two note offerings. In its
second round financing which was closed in August, 1996, the Company sold
$177,000 of 10.25% asset backed notes. These notes were secured by equipment or
the proceeds from the sale of such equipment. The notes permitted the Company to
subordinate the note holders security interest to senior debt. In August 1996,
the Company undertook its third offering. The Company sold approximately
$590,000 of 10.25% Capital Notes. These notes are unsecured and are general
obligations of the Company. The Capital Notes are also subordinated to the
Company's senior bank debt.

In order to accommodate its lenders, the Company initially purchased cranes from
Giuffre Bros. and held them in inventory. Accordingly, during its 1996 and 1997
fiscal years, the Company rented, leased, serviced and sold cranes. These
functions were actually carried out by Giuffre Bros. under a Management
Agreement with the Company. Giuffre Bros. did not assess or receive any
compensation from Heartland for its services under this Agreement in 1996 or
1997.

As of February 28, 1997, the Company had purchased 17 crane units and sold 8
units which were financed by the Company and held 9 units in inventory. At that
point, the Company discontinued the rental and service of cranes since it was no
longer required to provide a first security interest in the cranes to obtain
financing. Accordingly, in March 1997, the remaining cranes in inventory were
sold back to Giuffre Bros. at net book value.

During its 1998 fiscal year, the Company focused on providing direct lease
financing for cranes sold by Giuffre Bros. In addition, the Company was able to
secure bank financing (the Senior Debt) for up to 60% of its lease contracts at
interest rates ranging from 8.9% to 9.25% lowering its effective cost of funds.
In February 1998, the Company successfully negotiated a new Line of Credit
Agreement with another bank to finance up to 60% of the value of its newly
leased equipment at a fixed rate of 2.75% over the average rate of U. S.
Treasury obligations of similar maturity. Accordingly, during the third quarter
of fiscal 1999, the Company obtained senior debt at rates from 7.50% to 8.59%.

<PAGE>   7


Because of the Company's limited history, and the changes in the manner the
Company has conducted its operations in order to establish satisfactory credit,
the benefit of analysis of prior operations is limited. Moreover, the Company's
results of operations have not established any consistent performance trends.
Because the Company has met its objectives of establishing credit and lowering
its cost of funds, the Company believes that its operations will be more
profitable in the future, however, no assurance can be given that such
improvement will continue to be achieved.


RESULTS OF OPERATIONS

NET REVENUES

Revenue declined from $737,054 in 1997 to $279,051 for the year ended February
28, 1998. The decline in revenues resulted from the change in method of
conducting the Company's operations from maintaining its own inventory of cranes
for sale to primarily providing financing for cranes sold by Giuffre Bros.
Interest income primarily from direct financing and sales - type lease contracts
increased from $17,048 for 1997 to $168,164 for the same period in 1998. During
1998, the Company also began arranging financing for customers of Giuffre Bros.
with third party finance companies. In 1998, the Company received $93,170 in
such commission income as compared to none in 1997.

For the nine months ended, November 30, 1998, the Company's revenue increased to
$372,889 as compared to $143,962 in fiscal 1997, reflecting increases in
interest income and third party commissions.

   EXPENSES

The Company's expenses decreased from $734,835 in 1997 to $212,473 for 1998. In
1998, the Company discontinued the sale of cranes for its own account and,
therefore, the Company had no cost of equipment sales or depreciation. For 1997,
these costs were $407,553 and $139,922, respectively. Interest expense increased
approximately 15 % for 1998, reflecting a 52 % increase in outstanding
borrowings offset by a lower cost of funds on $799,000 of senior debt borrowings
which replaced a portion of the 10.25% notes outstanding at the end of the prior
year.

Amortization of finance costs decreased from $86,872 in 1997 to $27,924 for 1998
due to lower costs incurred to sell the notes sold in the second and third round
financings and the longer maturity period of the notes. In addition, the initial
round secured notes were repaid prior to maturity and, accordingly, the
unamortized balance of the offering costs related to these notes was charged to
1997 operations.

In 1998, the Company incurred commission costs of $52,054 (none in 1997) related
to arranging financing both on internally financed and third party contracts. Of
these expenses, $37,369 related to commission expense on third party contracts
and $14,685 related to internally financed contracts. Expenses for 1998 also
include a charge of $12,000 which Giuffre Bros. would have been entitled to
receive for reimbursement of administrative expenses it incurred on behalf of
Heartland under the Management Agreement. However, since Giuffre Bros. waived
its right to be reimbursed for these expenses, the Company credited this amount
to contributed capital. No charges for administrative expenses were made to
Heartland in 1997.

For the nine months ended, November 30, 1998, expenses increased to $271,223 as
compared to $122,397 for the nine months ended November 30, 1997. Interest
expense increased approximately fifty percent reflecting increased debt
obligations to finance lease investments. Commission expense was $32,192 in the
nine months ended, November 30, 1998 as compared to $8,814 in the nine months
ended, November 30, 1997 reflecting the initiation of this activity in the
second half of fiscal 1998.

<PAGE>   8




  PROFITABILITY

During 1997, the Company was able to achieve essentially break-even operations
with nominal net income $2,219 ($0.01 per share). For 1998, the Company's income
before taxes was $66,578 versus nominal pretax income of $2,219 for the same
period in 1997.

It should be noted that 1997 operations included the benefit of sales and
rentals of equipment which functions were discontinued in 1998. During 1997,
these discontinued functions contributed profits of $172,461 before considering
interest and loan fee amortization costs of $181,454 which essentially incurred
to carry crane inventories. Accordingly, 1998 and 1997 operations are not
comparable.

The improvement in 1998 operations primarily reflects the Company's success in
lowering its cost of capital, the growth in its financing portfolio and its
ability to initiate financing arrangements with third party financing sources.

The average interest rate on borrowings was 10.25% in 1997, not including
amortized finance costs. During 1998, the Company obtained financing from a bank
at rates from 8.9% to 9.25%, resulting in a blended cost of funds of 10.03% for
the year. The Company's finance contracts are at rates from 11.5% to 16.66%.

The Company had no provision for income taxes in 1997 and had loss carryforwards
of approximately $147,000 available at February 28, 1997 to offset federal
taxable income in future years. In 1998, the Company provided $18,000 for
federal and state income tax expense which includes the benefit of the tax basis
net operating loss carryforward .

For the nine months ended, November 30, 1997, the Company realized income before
taxes of $21,565 and realized income before taxes of $101,666 for the nine
months ended, November 30, 1998. The improvement reflects growth in the
Company's lease portfolio, lower cost of funds due to an increase in Senior
Debt, lower amortization of finance fees and a spread of $64,243 between the
Company's commission income as compared to its commission expenses incurred.

Net income for the for the nine months ended, November 30, 1997 increased from
net income of $15,765 or $0.04 per share, to net income of $61,335 or $0.15 per
share for the nine months ended, November 30, 1998.

LIQUIDITY AND CAPITAL RESOURCES

In 1997, the Company sold $177,000 of notes in its second offering and $100,000
of capital notes in its third offering. During 1998, the company sold $590,452
of additional capital notes. In addition, during 1998, the Company secured
senior bank financing of $798,909.

The Company's investor notes mature in 1999 whereas its bank debt is amortizing
over four to five years. The Company had investments in finance and sales type
lease contracts of $496,150 at February 28, 1997 and $1,731,692 at February 28,
1998. In 1998, the Company closed $1,541,861 in new finance contracts as
compared to $491,115 in 1997.

The Company's finance contracts generally range from 36 to 60 months. In order
to maintain its investment in its lease contracts and make new investments in
additional lease contracts, the Company will need to obtain additional
financing. Accordingly, the Company has undertaken to sell common stock offered
hereby.

<PAGE>   9


At February 28, 1998 and at November 30, 1998, none of the Company's investments
in finance and lease contracts had outstanding payments due that were more than
120 days past due. The Company has never incurred a loss or write-off with
respect to its contracts and no reserve for potential uncollectable amounts has
been deemed necessary by management. The Company's finance contracts have been
outstanding a relatively short period and there can be no assurance that the
Company will be able to maintain its excellent collection results in the future.
In May 1998 and in June 1998, the Company repossessed two units respectively,
and sold the units. Proceeds from these sales covered the Company's net
investment in the lease in full including all accrued interest owed and its
costs to sell the units.


For fiscal 1998, cash provided from operations declined to $85,301 as compared
to $127,065 in fiscal 1997, primarily due to lower non-cash expenses in 1998,
due to the elimination of depreciation on crane inventories and lower
amortization of loan fees (as described above).

For the nine months ended, November 30, 1998, cash provided from operations
increased to $140,170 of positive cash flow, compared to $47,503 for the same
period of fiscal 1998, due to the increase in the Company's net income, increase
in accounts payable of $35,107 and noncash provision for the income tax
liability of $8,400 and amortization of loan fees of $25,800.

The Company's investments in leases increased to $2,075,640 in the third quarter
of fiscal 1999 as compared to $985,269 for the prior quarter. These investments
were financed through an increase in lease repayments of $757,105 and a net
increase of $1,179,621 in Senior Debt obligations.

YEAR 2000

The Company has made an initial evaluation and does not believe it will be
significantly impacted by year 2000 compliance problems. The Company uses
software packages recently acquired that are year 2000 compliant. The majority
of the Company's lessees are small companies which do not have a significant
reliance on computer software in the conduct of their businesses.

<PAGE>   10


                           PART II. OTHER INFORMATION


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

     (a) Exhibits

         None

     (b) Reports on Form 8-k

         No reports on Form 8-K were filed during the quarter for which this
         report is filed.



                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                                    HEARTLAND WISCONSIN CORP.




                                                     
     Dated:  January 13, 1999                  By: /S/ SCOTT A. BLAIR          
                                                   ----------------------------
                                                   Scott A. Blair, President
                                                   (Principal Executive Officer)




                                                                      
     Dated:  January 13, 1999                  By: /S/ FRANK P. GIUFFRE        
                                                   ----------------------------
                                                   Frank P. Giuffre, Treasurer
                                                   (Principal Financial Officer)