Graphic Standards 

& Usage Guide 

U.S. EPA SmartWay EPA-420-B-18-018 www.epa.gov/smartway 
	 	 	

	 	 		

	 	 		

		

	 	 	 	

	 	 		

	 	 	 	 	 	 		

	 	 	 	 	 	 	 	

	 	 	 		

	 	 	 	 	 	 	 	 	

	 	 	 	 	 		

	 	 	 	 		

	 	 	 	 	 	 	 		

	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 		

	 	 	 	

	 		

	 	 	 		

	 	 	 		

	 	 	 	 	 	 	

	 	 	 	 	 	 		

Table of Contents 

Page 

Core Identity Elements 

SmartWay Brand Positioning Statement	 3 

SmartWay Brand Attributes 4 

SmartWay Brand Marks Logos 5 

SmartWay Marks Logos 6 

Application of the SmartWay Marks Logos 9 

SmartWay Brand ark/Logo 

SmartWay Partner Logo 

SmartWay Partner Logo 10 

Application of the SmartWay Transport Partner Logo 11 

Package Labeling with the SmartWay Transport Partner Logo 12 

SmartWay Affliate Logo 

SmartWay Affliate Brand Mark Logo 13 

Use of the SmartWay Brand Logos by Eligible Affliates 14 

Application of the SmartWay Brand Logo 15 

Conditions for Logo Use (Partner & Affliate Logos) 16 

Logo Use Policy for anufacturers of SmartWay Verifed Technologies 17 

SmartWay Tractor and Trailer arks/Logos 

SmartWay Tractor and Trailer Marks Logos 18 

Application of the SmartWay Tractor and Trailer Logos 19 

Conditions for Use of the SmartWay Tractor and Trailer Logos by Partners 20 

Color Specifcations for All SmartWay arks/Logos 21 

Written Communication Guidelines 

Promotion of All SmartWay Marks Logos 22 

Typography for All SmartWay Marks Logos 28 

Common Communication Guidelines 

Collateral Use 29 

Broadcast and Web Use 30 

Promotional Items and Apparel 31 

Mark Signature Page for Partners, Affliates and Supporters	 32 

Mark Signature Page for Tractors and Trailers 33 

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Graphic Standards and Usage Guidelines 

Core Identity Elements 

SmartWay Brand Positioning Statement 

The U.S. Environmental Protection Agency’s (EPA) SmartWay® brand represents cleaner and more effcient 

transportation options that reduce greenhouse gases and improve air quality. 

The SmartWay brand is represented by the SmartWay logo. 

The logo is defned by the road, cloud, leaf, and the word SmartWay. There are several variations of the logo 

called SmartWay Marks that defne individual programs, Partners and products within SmartWay. 

In its simplest form, the SmartWay logo identifes companies, organizations, services and products that are 

reducing transportation-related emissions. However, the impact of the logo and the brand is much greater, as the 

SmartWay brand signifes a partnership among government, business and consumers to protect our environment 

and improve our air quality for future generations. 

All EPA transportation programs bearing the SmartWay logo must have: 

l Signifcant, measurable air quality and or greenhouse gas improvements while 

maintaining or improving current levels of other emissions and or pollutants 

l A proven mechanism to quantify benefts 

l A verifable reporting mechanism 

l A written, partnership-type agreement 

l An education requirement that connects the brand with its environmental benefts 

EPA believes the quality of the environment is everyone’s responsibility; therefore, SmartWay is positioned as 

a personal choice that can make a difference for the environment. The SmartWay tagline, “Getting There With 

Cleaner Air,” summarizes the goals of the brand. 

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SmartWay Brand Attributes 

Five key attributes defne the character of the SmartWay® brand, which are derived from the positioning statement, 

described on the previous page. These characteristics are the basis of EPA’s voluntary Transport Partnership 

brand and are incorporated into each of the voluntary programs that use the SmartWay brand. 

Environmental Beneft 

EPA’s Offce of Transportation and Air Quality (OTAQ) protects public health and the environment by controlling 

air pollution from motor vehicles, engines and the fuels used to operate them, and by encouraging transportation 

choices that minimize emissions. 

Cars, trucks, buses and other mobile sources burn fuel and emit pollutants that contribute to smog, respiratory 

illnesses and climate change. EPA’s SmartWay® brand defnes voluntary programs in the transportation sector 

that reduce harmful emissions of carbon dioxide and criteria pollutants, improve fuel effciency, and ensure a 

cleaner environment for all Americans. 

Transportation Focus 

SmartWay is one of EPA’s clean-air programs that uses market driven, rather than regulatory, methods to achieve 

air quality benefts. SmartWay’s focus is in the transportation sector, and encompasses products and services 

associated with improved fuel effciency. 

Cleaner and ore Effcient Options 

The SmartWay brand identifes products and services that are cleaner and more effcient and, therefore, reduce 

air pollution and consume less fuel. The brand demonstrates personal and rational benefts, including cleaner air, 

a better environment, improved health, and cost savings. 

Excellence 

The SmartWay logo is a symbol of excellence for cleaner and more effcient transportation options. SmartWay 

distinguishes only products and services that meet superior environmental performance characteristics. Whether 

in the form of more fuel-effcient delivery of goods across the country or cleaner passenger vehicles, SmartWay 

represents excellence in voluntary initiatives that reduce emissions. 

Credibility 

As an EPA initiative, SmartWay represents a credible source for information about cleaner and more effcient 

transportation options. 

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SmartWay Brand arks/Logos 

The SmartWay brand is owned by EPA. The brand is identifed by the SmartWay mark or logo: the SmartWay 

name and graphic (road, cloud, and leaf image). This logo is associated with various SmartWay programs and or 

specifc Partner designations and is included in several SmartWay marks. 

The words mark and logo are used interchangeably throughout this guideline document. 

The logo is SmartWay’s signature and is included in various marks for use by EPA SmartWay Partners. There 

are currently three types of marks for SmartWay: 1) the brand marks; 2) the SmartWay Partner mark; and 3) the 

Certifcation mark for passenger cars and the Designated mark for heavy-duty applications. 

See pages 6 – 9 for brief descriptions of and uses for the various SmartWay marks. 

Approved logo fles are obtained by contacting EPA at smartway_transport@epa.gov. 

Partners in Good Standing may download the digital fles for the Partner logo from the SmartWay Partner Portal. 

The SmartWay Designated Tractor and Trailer marks may only be used after obtaining written EPA approval. 

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SmartWay arks/Logos 

Brand arks/Logos 

Logo Name Primary User Logo Description Of Use Logo Image 

SmartWay Brand 

Logo Graphic 

l U.S. EPA 

This is the representative logo 

graphic of the SmartWay program. 

This umbrella mark signifes 

SmartWay’s brand message of cleaner 

and more effcient transportation 

options that increase fuel effciency 

and reduce greenhouse gases and 

other air pollutants. 

SmartWay Transport 

Partnership Logo 

l U.S. EPA 

l Media 

This mark is for promoting the 

SmartWay Transport Partnership 

and educating others regarding 

the program benefts. 

SmartWay Logo for 

Affliates 

l SmartWay 

Affliates 

This mark is for use by SmartWay 

Affliates to promote the SmartWay 

Transport Partnership and educate 

their members regarding the program 

benefts. 

SmartWay Partner ark/Logo 

Logo Name Primary User Logo Description Of Use Logo Image 

SmartWay Transport 

Partner Logo 

l SmartWay Partners 

This mark symbolizes 

membership in the SmartWay 

Transport Partnership for the 

following company types: shippers 

(retailers and manufacturers), 

transportation logistics providers 

and freight carriers. 

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SmartWay arks/Logos 

Certifcation ark/Logo 

(passenger cars and light trucks) 

Logo Name Primary User Logo Description Of Use Logo Image 

SmartWay 

Certifcation Logo 

l 

l 

Entities that manufacture 

or sell SmartWay Certifed 

light-duty vehicles: 

l vehicle manufacturers 

l companies 

l municipalities 

l nonprofts 

Media 

l This logo is for promoting lightduty vehicles that meet the 

SmartWay criteria for air 

pollutant and greenhouse gas 

emissions. 

l This logo may also serve as a 

promotional label for qualifed 

light-duty vehicles. 

SmartWay Elite 

Certifcation Logo 

l Entities that manufacture 

or sell SmartWay Elite 

Certifed light-duty 

vehicles: 

l vehicle manufacturers 

l companies 

l This logo is for promoting lightduty vehicles that meet the 

SmartWay Elite criteria for air 

pollutant and greenhouse gas 

emissions. 

l The SmartWay Elite criteria are 

more stringent than the standard 

l 

l municipalities 

l nonprofts 

Media 

certifcation logo criteria. 

l This logo may also serve as a 

promotional label for qualifed 

light-duty vehicles. 

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SmartWay arks/Logos 

Designated ark/Logo 

(heavy-duty vehicles and equipment) 

Logo Name Primary User Logo Description Of Use Logo Image 

SmartWay 

Designated Logo 

l Manufacturers of 

heavy-duty, long-haul 

tractors and trailers 

l This logo serves as an interior label 

for heavy-duty, long-haul tractors 

and trailers that meet the 

SmartWay technical specifcations 

and requirements. 

SmartWay 

Tractor Logo 

l 

l 

SmartWay Partners 

Other companies 

feet which own 

operate eligible 

tractors which meet 

the SmartWay 

specifcations 

l This logo is a promotional label for 

Partners’ heavy-duty sleeper cab 

tractors that meet the SmartWay 

technical specifcations and 

requirements. 

SmartWay 

Trailer Logo 

l 

l 

SmartWay Partners 

Other companies 

feet which own 

operate eligible 

trailers which meet 

the SmartWay 

specifcations 

l This logo is a promotional label for 

Partners’ trailers that meet the 

SmartWay technical specifcations 

and requirements. 

SmartWay 

Designated Elite 

Logo 

l 

l 

Manufacturers of 

heavy-duty trailers 

SmartWay Partners 

l This logo serves as both an interior 

label (for manufacturers) and 

promotional label for heavy-duty 

trailers (feet owners and 

operators) that meet the SmartWay 

Designated Elite technical 

specifcations and requirements. 

l The SmartWay Elite criteria are 

more stringent than the standard 

Designated trailer logo criteria. 

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Application of the SmartWay arks/Logos 

The U.S. EPA and other organizations using the SmartWay logos must abide by the following general guidelines: 

l The SmartWay® name, logo and marks may never be used in any manner that would imply EPA endorsement 

of a company, its products or its services. Neither the SmartWay logos nor the SmartWay name may be used 

in any other company name, product name, service name, domain name or web site title. 

l The logos may not be altered, cut apart, separated or otherwise distorted in perspective or appearance. 

l The logos may never be used in a manner that would disparage SmartWay, EPA or any other government body. 

l Partners and other authorized organizations are responsible for their own use of the SmartWay logos, as well 

as use by their representatives, such as ad agencies and public relations frms. 

l EPA actively monitors proper use of the SmartWay name and logos. When necessary, SmartWay will initiate a 

course of action for addressing logo violations, which could eventually result in termination of participation 

in SmartWay and or legal action. 

l Approved logo fles (Partner logo, Affliate logo) can be obtained by contacting EPA SmartWay. 

l SmartWay Tractor and Trailer logo fles may be used after review and approval from EPA SmartWay. 

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Graphic Standards and Usage Guidelines 

SmartWay Partner Logo 

The SmartWay Transport Partner logo is owned by EPA. The mark features the SmartWay logo graphic and specifc 

designations for SmartWay Partners. 

The SmartWay tagline, “Getting There with Cleaner Air,” is an integral element of the brand. Based on the positioning 

statement, it embodies the brand attributes and is a key component in establishing the SmartWay identity in 

the minds of the audience. The tagline connects the SmartWay name and logo graphic to the “clean air through 

improved transportation” message and it fully complements these two elements of the logo. The tagline should 

never be removed from the logo graphic. 

Partners in Good Standing may obtain the SmartWay Partner logo fles via the SmartWay Partner Portal at: 

https: app4.erg.com smartwayweb portal login.cfm?language=ENG. 

The Partner logo is for use by SmartWay Partners in Good Standing — those carrier, shipper and logistic company 

Partners that submit their annual SmartWay Tools by the due date. Such SmartWay Partners may promote their 

participation and status in the Partnership using the SmartWay Partner mark or logo. The Partner mark may be 

used in consumer advertising, company marketing materials and business-to-business promotional materials. 

In addition, SmartWay Transport Partners commit to describe and promote the SmartWay Transport Partnership 

as a transportation-related strategy for improving air quality and reducing greenhouse gases in their outreach, 

promotional and educational efforts. Partners are also encouraged to describe and promote their achievement with 

the SmartWay Transport Partnership and to identify the SmartWay Transport Partnership as an initiative of EPA. 

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SmartWay Partner Logo 

Application of the SmartWay Transport Partner Logo 

The SmartWay Partner logo may be used by SmartWay Partners in consumer advertising, company and 

organization marketing materials, and business-to-business promotional materials. 

SmartWay Partners are responsible for their own use of the SmartWay logos, as well as use by their representatives, 

such as ad agencies and public relations frms. 

Examples of correct and incorrect applications of the SmartWay logos are identifed in the tables below. 

SmartWay 

Transport Partner Logos 

Graphic 

Correct Placement Incorrect Placement 

Spec sheets 

Letterhead and stationery 

Business cards 

Company web site 

Company e-mail signatures 

Advertising 

Promotional items 

Packaging (only per EPA approval) 

Posters, internal signage 

Apparel (hats, t-shirts, uniforms) 

Brochures 

Briefngs and presentations 

Educational materials 

Social media 

Heavy-duty Trailer interior 

Heavy-duty Trailer exterior 

Heavy-duty Tractor interior 

Heavy-duty Tractor exterior 

Light-duty vehicle interior 

Light-duty vehicle exterior 

Any individual technology that is 

part of or attached to a tractor, 

trailer or other vehicle 

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SmartWay Partner Logo 

Package Labeling with the SmartWay Transport Partner Logo 

Only Partners that are approved to do so may use the SmartWay Partner logo as a label on packages. These Partner 

companies must be participants in the SmartWay package labeling pilot. 

The SmartWay Partner logo must always represent the brand promise and meaning of cleaner and more effcient 

transportation options. This is essential when the SmartWay Transport Partner logo appears on a medium of public 

interface. The consumer must never be confused by the appearance of the SmartWay Partner logo on a medium 

that might in any way violate the SmartWay brand promise. 

Therefore: 

l When the SmartWay Partner logo appears on a package, it means that it was delivered by a company that is 

achieving greenhouse gas and air quality benefts by meeting specifc environmental criteria as established 

by EPA in the package labeling pilot. 

l The Partner logo must not appear on packaging that cannot guarantee that these standards are met. EPA will 

review pilot proposals submitted by Partners on a company-by-company basis for package labeling that is 

consistent with the brand promise. 

l The use of a clarifying statement directly adjacent to the SmartWay Partner logo for package labeling is 

required. This statement should enhance consumer understanding regarding the meaning of the SmartWay 

brand. Partners should feel free to use one of the following (or similar appropriate) options in their proposal: 

l “This product was delivered by a cleaner and more effcient truck feet operated by <<INSERT PARTNER 

NAME>>, a SmartWay Transport Partner.” 

l “This product was delivered by a cleaner, more effcient truck feet operated by a SmartWay Transport 

Partner.” 

l “This product was made and delivered by a SmartWay Transport Partner, committed to cleaner, more 

effcient transportation.” 

Packages are defned as delivery parcels (envelopes or boxes) of carriers or product containers (boxes, cases, 

or pallets) of shippers. 

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Graphic Standards and Usage Guidelines 

SmartWay Affliate Brand ark/Logo 

All interested parties are encouraged to promote the goals of SmartWay. This may be accomplished through the use 

of education and marketing tools that describe technologies, strategies, policies and the program participation 

benefts promoted under the SmartWay umbrella. Interested parties include, but are not limited to: EPA, the media, 

not-for-proft organizations, companies and government. 

The SmartWay brand logo (Affliate) may be used by eligible SmartWay Affliates in advertising, organization 

marketing materials and business-to-business promotional materials. 

Eligible SmartWay Affliates include: 

l Nonproft Organizations: Trade and professional associations; membership, nongovernmental organizations; 

academic institutions, governmental agencies and EPA grant recipients who agree to educate their constituents 

about the SmartWay program. 

l Leasing Companies: Lease SmartWay Certifed vehicles, tractors or trailers; includes only those organizations 

that don’t actually control any trucks. Their main function is to assist carriers and logistic companies with the 

feet truck specifcation and selection process. Promotes the sale or lease of SmartWay Certifed cars and 

SmartWay Designated tractors or trailers to dealerships and or multiple franchises. 

l Tractor/Trailer Dealerships: Dealerships that promote and sell SmartWay Designated tractors and EPA 

SmartWay Verifed Technologies. 

Any organization not meeting criteria for Affliate status may use the marketing resources found on the SmartWay 

website, but are not authorized to use any of the SmartWay logos or graphic identifers. 

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Use of the SmartWay Brand Logos by Eligible Affliates 

Type Of Organization Approved Not Approved 

Not-For-Proft For-Proft 

State trucking associations 

Professional associations 

Trade associations 

Membership organizations 

Not-for-proft credit unions 

Government agencies 

Non-government organizations 

Environmental organizations 

Academic institutions 

Fleet management organizations 

“SmartWay” Dealerships* (described below) 

Tractor equipment dealers vendors 

Trailer equipment dealers vendors 

Idling equipment dealers vendors 

Tire dealers vendors 

Tractor aerodynamic add-on manufacturers 

Trailer aerodynamic add-on manufacturers 

Idling equipment add-on manufacturers 

Tire manufacturers 

Tire retread companies 

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Technology anufacturers 

* Dealerships that promote and sell SmartWay Designated tractors and EPA SmartWay Verifed Technologies. 

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Application of the SmartWay Brand Logo 

Organizations must obtain EPA approval to use the logos. The SmartWay brand logos may be used only by eligible 

Affliates in consumer advertising, company and organization marketing materials and business-to-business 

promotional materials. 

SmartWay Affliates are responsible for their own use of the SmartWay logos, as well as use by their representatives, 

such as ad agencies and public relations frms. 

Examples of correct and incorrect applications of the SmartWay logos are identifed in the tables below. 

SmartWay Brand Logos Correct Placement Incorrect Placement 

Graphic Letterhead and stationery 

Business cards 

Organization web site 

Organization e-mail signatures 

Advertising 

Promotional items 

Posters, internal signage 

Apparel (hats, t-shirts, uniforms) 

Brochures 

Briefngs and presentations 

Educational materials 

Social media 

Heavy-duty Trailer interior 

Heavy-duty Trailer exterior 

Heavy-duty Tractor interior 

Heavy-duty Tractor exterior 

Light-duty vehicle interior 

Light-duty vehicle exterior 

Any individual technology 

that is part of or attached 

to a tractor, trailer or other 

vehicle 

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Conditions for Logo Use 

SmartWay Partner & Affliate Logos 

All entities must comply with the following conditions for SmartWay mark use: 

Logo Requirements l All entities must adhere to the logo use guidelines. 

l All SmartWay Partners must indicate agreement to adherence to the Brand Guidelines 

via the Partner Portal. 

l All SmartWay Affliates must indicate agreement to adherence to the Brand Guidelines 

by signing and submitting the Logo Mark Signature Form (page 32). 

Logo Composition l In order for the SmartWay brand and Partners logo to accurately represent the Partnership, 

it must be displayed in a prominent uninterrupted manner. The logo must never be 

cluttered by other elements such as text, photographs, illustrations or background 

textures and should be displayed using the preferred colors whenever possible. 

l The graphic of the SmartWay logos are formed by the cloud, road and leaf elements. 

This logo must always be used together with the SmartWay name, including the ® 

registration symbol. 

l The space between each line is preset and should never be altered. In addition, the 

elements of this logo must never appear separately. 

l Clear space must always surround the SmartWay logo into which no copy, illustrated 

material, or other graphic elements may intrude. The clear space around the logo is 

proportional to the size of the logo as it is enlarged or reduced. The minimum amount 

of clear space required around the logo can be defned as “.5X” in proportion to the 

size of the logo used. “X” is measured as the total height of all the text lines. 

Logo Quality l SmartWay logos must be used in their entirety and as shown. The graphic may not be 

altered, cut apart, separated, or otherwise distorted in perspective or appearance. 

l The only approved SmartWay logo fles to be used can be obtained by contacting EPA. 

l No other graphical representation of the SmartWay Transport logos may be used. 

Logo Legibility l SmartWay logos must be legible at all times; i.e., no missing letters or graphics as 

indicated here “ artWay.” 

Logo Placement l SmartWay logos must be applied on a white background. A transparent background 

for SmartWay logos is allowable on light colored surfaces (e.g., off-white, pastels). 

l All-white SmartWay logos may be placed on black or dark background. 

l SmartWay logos must not be displayed adjacent to material that might be offensive 

to some people (e.g., nudity artwork, suggestive artwork, profanity, racial remarks or 

symbols, or otherwise offensive graphics). 

Logo Size l The aspect ratio (length and width dimensions) must remain proportional. 

l The logo must never be reproduced smaller than 1.25" wide to ensure legibility. 

16 
	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	 	 	 			

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	 	 	 			

	 	 	 	 	 	 	

Logo Use Policy for anufacturers of 

SmartWay Verifed Technologies 

Manufacturers of SmartWay Verifed Technologies are prohibited from using the SmartWay logo, in any of its 

various forms. Technology manufacturers or vendors are defned as: for-proft companies that produce or sell 

energy-saving or pollution control technologies for which EPA has demonstrated test results and data. 

Manufacturers of SmartWay Verifed Technologies provide fuel effcient and emissions reduction equipment 

that assist our Partners with meeting their goals, and thus indirectly contribute to SmartWay program goals. 

For a list of SmartWay Verifed Technologies or equipment, visit: 

https: www.epa.gov verifed-diesel-tech smartway-technology. 

However, use of the SmartWay marks (logo) could potentially confuse the public about the SmartWay brand, and 

could confer an improper endorsement by EPA of the product. Consequently, manufacturers of SmartWay Verifed 

Technologies are prohibited from placing the SmartWay name or logo on any products or materials. 

These companies, which are critical to the SmartWay Transport Partnership community, 

are referred to the SmartWay Verifed Technologies Communication Guidelines located at: 

https: www.epa.gov smartway communications-guidelines-manufacturers-epa-smartway-verifed-technologies 

for direction regarding promoting their participation in SmartWay. 

17 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

Graphic Standards and Usage Guidelines 

SmartWay Tractor and Trailer arks/Logos 

The SmartWay Tractor and SmartWay Trailer logos are owned by EPA. The logos feature the SmartWay logo 

graphic, which includes the word “SmartWay,” the words “US EPA Designated,” and the words “Tractor” and 

“Trailer.” The trademark registration symbol is also included with the SmartWay Designated logos. 

The SmartWay Tractor and SmartWay Trailer logos are for use by for-hire carriers, owner operators, manufacturers 

and retailers with private feets that own and operate trucks and equipment that meet the SmartWay Designated 

technical specifcations and requirements. EPA plans to update these technical specifcations periodically so that 

SmartWay Designated tractors and trailers are always the cleanest, most fuel-effcient freight vehicles on the road. 

SmartWay Partners and other freight companies have installed fuel-effcient and pollution control technologies 

on feet trucks and have incorporated fuel-effcient and pollution control practices into feet operations. Their 

efforts are contributing to public health, reducing fuel consumption and greenhouse gases, and creating a cleaner 

environment for all Americans. 

The latest SmartWay Designated specifcations for tractors and trailers are available on the SmartWay website. 

To confrm that a tractor or trailer is an EPA Designated SmartWay model, feets should consult the SmartWay 

Technology web pages: https: www.epa.gov verifed-diesel-tech smartway-designated-tractors-and-trailers . 

Please note that there are two tabs on the web page. The frst tab addresses SmartWay Designated trailers and 

Elite Trailers. The second tab addresses SmartWay Designated tractors. Qualifying manufacturer tractors and 

trailers may also be identifed by the U.S. EPA Designated SmartWay logo adhered to the interior of the equipment. 

18 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	

	 	

	 	

	 	

	 	

	 	

	 	

	 	

	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	 	 	 	 	 	

SmartWay Tractor and Trailer arks/Logos 

Application of the SmartWay Tractor and Trailer Logos 

The SmartWay Tractor and SmartWay Trailer logos may be used only by SmartWay Partners primarily as an 

exterior label of qualifying tractors and trailers, as well as in consumer advertising and business-to-business 

promotional materials. Examples of correct and incorrect applications of the SmartWay logos are identifed 

in the tables below. 

SmartWay Tractor Logo Correct Placement Incorrect Placement 

Graphic Cab exterior Exhaust system 

Aerodynamic fairings Mud faps 

Aerodynamic bumpers Chassis 

Other aerodynamic equipment Deck 

Consumer advertising Fifth wheel 

Business-to-business materials Wheels or tires 

SmartWay Trailer Logo Correct Placement Incorrect Placement 

Graphic Box trailer sides Box trailer front 

Box trailer back Box trailer top 

Aerodynamic skirts, etc. Wheels or tires 

Aerodynamic gap reducers Mud faps 

Other aerodynamic equipment 

Consumer advertising 

Business-to-business materials 

Only the SmartWay tractor and trailer logos may be placed on the exterior of a tractor or trailer. The SmartWay 

Designated Elite logo may be placed on the exterior of trailers that meet the specifed criteria. All other 

SmartWay logos are prohibited from appearing on the exterior of tractors and trailers. 

19 
	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 					

					

	 	 	 	 	 	 	 	 	 	 	 	 	 	 			

					 	 	

	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	

	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	

	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	

SmartWay Tractor and Trailer arks/Logos 

Conditions for Use of the SmartWay Tractor 

and Trailer Logos by Partners 

SmartWay Partners must comply with the following conditions for SmartWay logo use: 

Technical Features l SmartWay Partners and feets or companies with eligible equipment must purchase 

and equip their tractor(s) and trailer(s) with SmartWay-specifed features as outlined 

on the SmartWay technolgy web pages: 

https: www.epa.gov verifed-diesel-tech smartway-designated-tractors-and-trailers. 

l Companies with eligible feets must also agree to, and sign, the logo use guidelines 

(see page 33). 

l All SmartWay Tractor and Trailer equipment must be either maintained to 

manufacturer specifcations and service recommendations or be replaced. 

l SmartWay Tractor and Trailer logos must be used in their entirety and as shown. 

The graphic may not be altered, cut apart, separated, or otherwise distorted in 

perspective or appearance. 

l The only approved SmartWay logo fles to be used can be obtained by contacting EPA. 

l No other graphical representation of the SmartWay Tractor and Trailer logos may be used. 

Logo Legibility l SmartWay logos must be legible at all times; i.e., no missing letters or graphics as 

indicated here “ artWay.” 

Logo Placement l The SmartWay Tractor and Trailer logos are primarily for affxing to the exterior of a 

heavy-duty vehicle or trailer of a SmartWay Carrier Partner in good standing. 

l SmartWay Tractor and Trailer logos must be applied to the tractor or trailer on a white 

background. A transparent background for SmartWay logos is allowable on light 

colored surfaces (e.g., off-white, pastels). 

l All-white logos may be placed on black or dark background. 

l SmartWay logos must not be displayed adjacent to material that might be offensive 

to some people (e.g., nudity artwork, suggestive artwork, profanity, racial remarks or 

symbols, or otherwise offensive graphics). 

Logo Size l The aspect ratio (length and width dimensions) must remain proportional. 

l The logo must be reproduced larger than 10 inches wide to ensure legibility 

for use on tractor and trailer exteriors. 

Companies and feets are responsible for their own use of the SmartWay Tractor and Trailer logos, as well as use 

by their representatives, such as ad agencies and public relations frms. 

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Graphic Standards and Usage Guidelines 

Color Specifcations for All SmartWay arks/Logos 

The preferred color confguration, the prescribed blue and green defned on this page, should be used 

whenever possible. 

1. Spot Color – For spot color usage (often referred to as PMS or Pantone Matching System): 

l Prescribed green = 347 

l Prescribed blue = 3005 

2. Four-Color Process – For four-color process printing, the build formulas detailed here for the prescribed 

green and blue must be used. 

Prescribed Green Prescribed Blue 

C 100% C 100% 

M 0% M 40% 

Y 85% Y 0% 

K 5% K 0% 

3. RGB Color – For RGB color usage, the build formulas detailed here for the prescribed green and blue 

must be used. 

Prescribed Green Prescribed Blue 

R 61 R 0 

G 152 G 116 

B 77 B 97 

4. Black and White Version – The graphics in their entirety may also be reproduced in 100% black or in 100% 

white. It is important that when using the preferred or black versions, the background is light enough for 

legibility. 

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Written Communication Guidelines 

Promotion of All SmartWay arks/Logos 

General Promotion of SmartWay 

EPA, the media and other interested parties (that will not beneft economically from use of the logo) may use 

appropriate SmartWay logos to write articles, to promote SmartWay or for other educational purposes. 

Some general guidelines include: 

l The word SmartWay is one word, with no space between Smart and Way, and it is always written with the “S” 

and the “W” capitalized. 

l The symbol ®, identifying SmartWay as a registered trademark, should be used the frst time the word 

SmartWay appears in material and: 

l The symbol ® should always be in superscript 

l There should be no space between the word “SmartWay” and the symbol ® 

l The symbol ® shall be repeated in a document or web site for each chapter title, and in the frst 

sentence of usage in the text of each chapter or web page 

In general, text used in advertising, articles, brochures, publications, annual reports, web sites, or any other 

promotional material must never imply EPA endorsement of either the SmartWay Partner company, SmartWay 

Affliate, vehicle, truck manufacturer or trailer manufacturer. 

The following (or similar) statement must accompany the SmartWay logos when used by Partners, Affliates, the 

media and other entities: 

“SmartWay® is an innovative partnership of the U.S. Environmental Protection Agency that reduces greenhouse 

gases and other air pollutants and improves fuel effciency.” 

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Promotion of the SmartWay Brand Logos 

EPA, SmartWay Affliates, the media and other interested parties may use the brand logos for promotional 

or educational purposes. Some examples for use of the Partnership logo include: 

published articles web applications 

broadcast news stories textbooks 

videos presentations 

social media briefngs 

Some general guidelines include: 

l The term “SmartWay Transport Partnership” is always written with the frst letter of each word capitalized. 

The following communication guidelines will prevent misrepresentation and consumer confusion. 

Correct Incorrect 

“SmartWay brand” “SmartWay Transport program” 

“SmartWay” 

“SmartWay Transport Partnership” 

“The Partnership” 

“SmartWay Transport” 

EPA recommends using words in the “correct” column to describe the SmartWay brand and the SmartWay 

Transport Partnership by program participants or the media. 

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Promotion of SmartWay Affliates 

Some general guidelines for discussing SmartWay Affliates include: 

The term “SmartWay Transport Affliate” is always written with the frst letter of each word capitalized. 

The word “Affliate” is typically capitalized when referring to a specifc organization that is an Affliate 

of the SmartWay Transport Partnership. 

Correct Incorrect 

“A SmartWay Affliate” “A SmartWay Organization” 

“SmartWay Transport Affliate” “Organization X, an EPA endorsed organization” 

“Organization X, A SmartWay Affliate” “Endorsed by EPA” 

“An agency participating in and “A SmartWay Partner” 

supporting the mission of the 

SmartWay Transport Partnership” 

EPA recommends using words in the “correct” column to describe SmartWay Affliates by program 

participants or the media. 

24 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	

	 	

	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	

	 	

	 	 	 	 	 	

	 	 	

	 	 	

	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	

Promotion of the SmartWay Partner Logo 

Partners and the media may also use the SmartWay Transport Partner logo for articles or other educational 

purposes. However, this logo may only be used when referencing eligible SmartWay Partners. The SmartWay 

web site has a list of Partners that may be consulted for confrming eligible Partners: https: www.epa.gov 

smartway smartway-partner-list. 

General Communication Guidelines for SmartWay Partners 

Some general guidelines include: 

The term “SmartWay Transport Partner” is always written with the frst letter of each word capitalized. 

The word “Partner” is typically capitalized when referring to a specifc company that is a Partner of the 

SmartWay Transport Partnership. 

Partners are encouraged to describe and promote their achievements with the SmartWay Transport Partnership 

and to identify the SmartWay Transport Partnership as an initiative of EPA. 

The following communication guidelines will prevent misrepresentation and consumer confusion. 

Correct Incorrect 

“A SmartWay Partner” “A SmartWay Company” 

“SmartWay Transport Partner” “Company X, a company endorsed by EPA” 

“Company X, A SmartWay Partner” “Endorsed by EPA” 

“A company participating in the “A SmartWay Certifed Partner” 

SmartWay Transport Partnership” “A SmartWay Certifed Company” 

“A SmartWay registered company” 

EPA recommends using words in the “correct” column to describe SmartWay Partners by program participants 

or the media. 

Partners are encouraged to issue press releases promoting their participation in the Partnership. EPA is happy 

to review Partner press releases. This is not an offcial “approval” process, but is provided as technical assistance 

to ensure references to the SmartWay brand are correct. EPA can also help ensure that Partners are accurately 

describing their Partner status and that general or historical references about SmartWay are correct. 

25 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	

		 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

Promotion of SmartWay Certifcation and Designated Logos 

The media and other interested parties may also use SmartWay Certifcation and Designated logos for articles, 

promotional or educational purposes. However, the Certifcation mark may only be used when referencing those 

passenger car models versions that have met the criteria and are certifed SmartWay. The Designated mark 

may only be used when referencing those specifc tractors and trailers that have met the criteria and are 

certifed SmartWay. 

Some general guidelines include: 

l The symbol ®, identifying that the SmartWay Certifcation mark and the SmartWay Designated mark are 

trademarked (capital R encircled), should be used the frst time the word SmartWay appears in material and: 

l The registered trademark symbol ® should always be in superscript 

l There should be no space between the word “SmartWay” and the trademark symbol ® 

l The symbol ® shall be repeated in a document or web site for each chapter title, and in the frst 

sentence of usage in the text of each chapter or web page 

 anufacturers of Light-Duty Passenger Vehicles and Light Trucks 

The U.S. EPA Certifed SmartWay mark may be used by manufacturers, companies, municipalities, and not-for-profts 

interested in promoting light-duty vehicles that meet the SmartWay criteria for air pollutant and greenhouse 

gas emissions per the SmartWay licensing agreement. It may be used in marketing and outreach materials as long 

as it refers only to those models versions that have met the criteria and are certifed SmartWay. It may also be 

used as a promotional label for qualifying light-duty vehicles. 

Original Equipment anufacturers 

Original equipment manufacturers (OEM) of SmartWay qualifed tractors and trailers may also use the SmartWay 

Designated mark in point-of-sale advertising (for on-site locations and web sites) and promotional material 

(e.g., advertising) per the SmartWay licensing agreement. The mark may only be used in association with eligible 

tractors and trailers. 

Manufacturers of SmartWay Verifed Technologies may not apply either the U.S. EPA Certifed SmartWay nor 

U.S. EPA Designated SmartWay mark to their products, product packaging, on their sales web sites or in their 

point-of-sale advertising. 

26 
	 	 	 	 	 	 	 	 	

	 	

	 	 	

	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	

	 	

	 	 	

	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	

Light-Duty Passenger Vehicles and Light Trucks 

The following communication guidelines will prevent misrepresentation and consumer confusion. 

Correct Incorrect 

“Earned” “Endorse” 

“Qualifed” “Endorsed“ 

“Meets SmartWay specifcations” “Rated” 

“U.S. EPA Certifed SmartWay” “Rating” 

“SmartWay certifcation mark” 

EPA recommends using words in the “correct” column to describe vehicles, tractors and trailers that meet the 

voluntary requirements for the SmartWay certifcation mark by the media or others. 

Heavy-Duty Tractors and Trailers 

Partners, the media and other interested parties may also use the SmartWay Tractor and Trailer logos for articles 

or other educational purposes. However, the mark may only be used when referencing SmartWay Partners that 

maintain qualifying SmartWay Tractors and SmartWay Trailers as part of their truck feet. 

The following communication guidelines will prevent misrepresentation and consumer confusion. 

Correct Incorrect 

“Earned” “Endorse” 

“Qualifed” “Endorsed“ 

“Meets SmartWay specifcations” “Rated” 

“U.S. EPA Designated SmartWay” “Rating” 

“SmartWay Designated mark” 

EPA recommends using words in the “correct” column to describe SmartWay tractors and SmartWay trailers by 

Partners or the media. 

27 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	

	 	

	 	 	

	 	

	 	 	

	 	 	 	 	 	 	 	 	 	 	

Written Communication Guidelines 

Typography for All SmartWay arks/Logos 

Typography is an integral part of a brand and should be consistently used to reinforce the identity of SmartWay®. 

Eidetic Modern is the primary family of fonts that should be used. 

Headlines and Subheads 

Eidetic Modern Regular 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

abcdefghijklmnopqrstuvwxyz 

Eidetic Modern Regular Italic 

ABCDEFGHIJKLMNOPQRSTUVW YZ 

abcdefghijklmnopqrstuvwxyz 

Body Text 

Eidetic Modern Bold 

ABCDEFGHIJKL NOPQRSTUVWXYZ 

abcdefghijklmnopqrstuvwxyz 

Eidetic Modern Bold Italic 

ABCDEFGHIJKLMNOPQRSTUVW YZ 

abcdefghijklmnopqrstuvwxyz 

Arial should be used as an alternative when Eidetic Modern is unavailable. 

28 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	

 

 

 

 

 

 

 

 

 

Common Communication Guidelines 

Collateral Use 

For all printed materials, including use in newspaper and magazine advertisements, the SmartWay® mark may be 

placed in a horizontal position and enlarged to an appropriate size for the piece. This decision is purely a design 

and layout judgment. Guidelines for the minimum allowable size must always be followed. 

For approval or more information, contact EPA at smartway_transport@epa.gov. 

We All Breathe 

A Lot Easier 

Thanks To These TO REDUCE THIS... Exceptional Companies. 

AND SAVE THIS... Congratulations to the 2016 SmartWay 

Excellence Award Recipients 

SmartWay partners are leaders in increased supply chain effciency and environmental 

stewardship. This award recognizes their excellence and achievements in protecting 

the environment, incorporating sustainability and reducing carbon pollution. 

Learn more at epa.gov/smartway 

Partner with SmartWay® 

Since 2004, EPA’s SmartWay Transport Partnership has been a market-driven initiative that empowers businesses 

to move goods in the cleanest, most energy-effcient way possible, while protecting public health and reducing 

the impacts of climate change. 

SmartWay Transport Partnership is the smarter way to ship goods. With 

enhanced tools and user friendly reporting systems, the SmartWay program 

canhelp your company put its best foot forward to reduceits carbonfootprint, 

improve its bottom line, and better manage its global freight supply chain. 

This innovative public private collaboration helps your company increase 

operational efficiency,incorporatesustainability,and gaina competitiveedge. 

Drive over to e a.gov/smartway to learn more. 

Any way you ship it, move it the SmartWay. 

REDUCING MORE THAN YOUR CARBON FOOTPRINT... 

NOW THAT'S SMART. 

AN INNOVATIVE PROGRAM FROM THE U.S. ENVIRONMENTAL PROTECTION AGENCY 

As the n tion’s le ding progr m in freight emissions reduction, EPA’s Sm rtW y® Tr nsport P rtnership c n 

help you decre se c rbon dioxide plus other greenhouse g ses nd h rmful pollut nts from your supply 

ch in. Sm rtW y now offers more enh nced tools to help shippers reduce their environment l imp ct while 

improving freight oper tions efficiencies. Join the m ny Sm rtW y P rtners th t re winning ppreci tion for their 

sust in bility efforts with sh reholders nd the public like. 

To find out how Sm rtW y is setting the st nd rd for freight sust in bility excellence, 

ple se c ll 1-7 4-214-4767 or visit www.epa.gov/smartway 

Check our website to see the new SmartWay advancements 

WE’RE SHOWING YOU 

THE MONEY 

INTRODUCING FLEXIBLE LOANS 

TO BUY FUEL-SAVING TECHNOLOGY 

If you’re a small trucking business, we can connect you to loan funds. T e way you like: rapid approval, 

minimal paperwork and no collateral. 

You can use t e money to purc ase fuel-saving tec nology found in t e SmartWay® Upgrade Kit. T e 

Upgrade Kit includes i le re uction evices, low rolling resistance tires an a vance tractor 

an trailer aero ynamics. In every case, t e fuel savings will pay for t e loan and t en some. 

To find out more about t is collaborative program, please call 1-734-214-4767 or visit 

www.epa.gov/smartway. 

An innovative program from t e 

U.S. Environmental Protection Agency 

29 
	 	 	 	 	 	 		

	 	 	 	 		

	 	 	 	 	 		

	 	 	 	 	

	 	 	 	 	 		

	 	 	 	 	 	 	 		

	 	 	 	 	

Common Communication Guidelines 

Broadcast and Web Use 

Whether for use in a television program, 

public service announcement, or any 

broadcast purpose, the mark must be 

used in the manner shown here. 

SmartWay® logo usage in television, flm, 

or on the web must follow all standards 

detailed in the guidelines as appropriate. 

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Common Communication Guidelines 

Promotional Items and Apparel 

The SmartWay® logo is approved to be applied to the promotional items shown here. The preferred background 

for these items is white or a light color. Colors that vary from these may not support the integrity of the program 

identity. 

The samples shown here may be used as a 

guide for how to use the SmartWay marks 

on promotional items and apparel. 

31 

Promotional items and apparel that display 

the SmartWay marks may not be distributed 

for proft or sold for proft. 

Guidelines for the minimum allowable size 

must always be followed. The marks may be 

produced on other items but must remain 

within quality and usage standards detailed 

in this guideline manual. 
	 	 	 	 	 	 	 	 	 	 	 	 	

	 	

	 	 	 			 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	

	 	 	 	 	 		

	 	 	 	 	 	 		

	 	 	 	 		

	 	

	 	

	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	

	 	

	 	

	 	

	 	

	 	

	 	 

	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	

	 	 	 	

	 	 	

	 	 	

	 	 	 	

	 	 

	 	 	 		

	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

		 	 	 	 	

	 			 	 	 	 	

	 	 	 	 	

		 	 	 	 		 	 	 		

		 	 	 	 		 	 	 		

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 		 	 	 	

 ark Signature Page 

Partners, Affliates and Supporters 

OMB No: 2060-0663, Expiration Date: 04 30 2021 

SmartWay® symbolizes environmentally cleaner and more effcient transportation that reduces greenhouse gases and 

improves air quality. 

By signing this agreement, signifes that it has read and will comply with 

Company or Organization Name 

the SmartWay® Graphic Standard and Usage Guide. 

As a SmartWay Transport Partner, As a SmartWay Affliate or promoter of SmartWay, 

you further certify that your organization 

meets or exceeds the logo use eligibility 

requirements of the Partner category 

checked below: 

you further certify that your organization will only use the 

SmartWay Partnership logo for promotional or educational use: 

q Shipper 

q Carrier 

q Shipper Carrier (Private feet) 

q Logistics Company 

q Trade Association 

q Environmental Organization 

q Leasing Company 

q Media 

q Trucking Association 

q Academic Institution 

q SmartWay Dealer 

q Other 

Or you further certify that your organization will only use the 

SmartWay certifcation logo for promotional or educational use: 

q Bank or Credit Union q Media 

q Online Vehicle Sales q Municipal or State Government 

q Car Rental Leasing q Other 

Briefy state how your 

organization will use the logo: 

Authorized Offcial: 

The undersigned, on behalf of , understands and agrees to the terms 

of the U.S. EPA SmartWay® Graphic Standards and Usage Guide for use of the applicable SmartWay Transport Logo(s). 

Signature: Title: 

Print Name: Date: 

Key Partner/Organization Contact for SmartWay: (may be different from above individual) 

Name: 

Title: 

Address: 

City: 

E-mail: 

State: 

Phone: 

Zip: 

Fax: 

U.S. EPA Offce of Transportation & Air Quality • smartway_transport@epa.gov • (734) 214-4767 phone • (734) 214-4052 fax • www.epa.gov smartway 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	 	 	

	 	 	 			 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

 	 	 	 	 	 	

 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 		

	 	 	 	 	

	 		 	 	 	

	 		 	 	 	 	 	 	 	 	 	 	 	 	 	 		 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	

	 	 	 	 	

	 	 	 		

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

		 	 	 	 	

	 			 	 	 	 	

	 	 	 	 	

		 	 	 	 		 	 	 		

		 	 	 	 		 	 	 		

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

 ark Signature Page 

Tractors and Trailers 

OMB No: 2060-0663, Expiration Date: 04 30 2021 

EPA’s SmartWay Transport® Partnership is an innovative program that recognizes Partners for setting and achieving 

greenhouse gas (GHG) reduction goals in freight transport. 

By signing this agreement, signifes that it has read and will comply with 

Company or Organization Name 

the SmartWay® Graphic Standard and Usage Guide. I further certify that my organization has or plans to purchase: 

number(s) of U.S. EPA Designated SmartWay Tractors 

number(s) of U.S. EPA Designated SmartWay Trailers 

as part of my feet. I also commit to maintain the SmartWay Tractors and SmartWay Trailers per the manufacturer’s 

recommendations or replace them as necessary. 

Indicate needed logo:	 q SmartWay Tractor	 q SmartWay Trailer 

Briefy state the SmartWay logo 

dimensions and placement on 

feet vehicles. 

SmartWay Tractor Logo Dimensions: 

SmartWay Tractor Logo Placement: 

SmartWay Trailer Logo Dimensions: 

SmartWay Trailer Logo Placement: 

Authorized Partner Offcial: 

The undersigned, on behalf of , understands and agrees to the terms of 

the U.S. EPA SmartWay Graphic Standards and Usage Guide for use of the applicable SmartWay logo(s). 

Signature: Title: 

Print Name: Date: 

Key Partner/Organization Contact for SmartWay: (may be different from above individual) 

Name: 

Title: 

Address: 

City: State: Zip: 

E-mail: Phone: Fax: 

Burden Statement: Public reporting burden for this collection of information is estimated to take a maximum maximum of 2.75 hours to compile and submit the SmartWay Equipment Checklist 

and Mark Signature Form. This is a one-time submittal. Send comments on the Agency's need for this information, the accuracy of the provided burden estimates, and any suggested methods 

for minimizing respondent burden, including through the use of automated collection techniques to the Director, Collection Strategies Division, U.S. Environmental Protection Agency (2822T), 

1200 Pennsylvania Ave., NW, Washington, D.C. 20460 and to the Offce of Information and Regulatory Affairs, Offce of Management and Budget, Washington, DC 20503. Include the OMB control 

number in any correspondence. Do not send the completed [form or survey] to this address. 

U.S. EPA Offce of Transportation & Air Quality • smartway_transport@epa.gov • (734) 214-4767 phone • (734) 214-4052 fax • www.epa.gov smartway