## Proposal to Provide Essential Air Service at

Bar Harbor, Maine Presque Isle/Houlton, Maine 

# Plattsburgh, New York

Docket DOT

- OST

- 2011

- 0185 Docket DOT

- OST

- 2000

- 8012 Docket DOT

- OST

- 2003

- 14783

Direct Inquiries Regarding this Proposal to:

Shane Storz, CEO
Air Choice One Airlines 12300 Old Tesson Road, Suite 200 F, Saint Louis, MO 63128 Phone: (866) 435

- 9847 Fax : (314) 843

- 8527 E

- mail: shane@airchoiceone.com



# Multi

- Aero Inc. d/b/a Air Choice One

# Our Commitment

01/06/2012 

## We understand the efforts of a dedicated air carrier are critical to maintaining scheduled airline service now and in the future. Air Choice One is that air carrier and we believe the strategy outlined in our proposal will support and complement airport development efforts. We have proven our strategy works with other EAS communities and we are committed to delivering these same results in your community. Our proposal will give the best access to the national transportation system for the community at reasonable prices and is submitted as a package offering.

Our proposal allocates substantial resources to support marketing efforts and achievements in our other EAS markets demonstrates our marketing strategies are successful. Through on

- site community outreach, community

- specific advertising, consistent flight schedules, and outstanding customer service we will quickly build 

## consumer recognition in the community ensuring retention of current passenger momentum while also working to increase demand.

We commit to providing you with outstanding service and will continue working with you throughout our term to provide the next level of air service that will bring us all success.

# Market Growth Strategy

– Marketing Investment

01/06/2012 

### Air Choice One reinvests in our served communities.

• TRADITIONAL MEDIA

• Radio

- Talk Shows/Commercials

• TV Commercials and Event Coverage

• Print

- Newspaper/Magazines

• Billboards

• Web Based

– E

- Blasts

- Constant Contact

– Monthly E

- Mail Promotions

– City Representation on Our Website



### • SOCIAL MEDIA

• Twitter, Facebook, Linked In

• INTERACTIVE MEDIA

• Contests

• You Tube/Videos

• EVENTS AND SPONSORSHIPS

• Local Charitable Support

- March of Dimes, Make

- A

- Wish Foundation, Red Cross, etc.

• Business/Community Support

- Golf Tournaments, Business Luncheons, Air Shows, etc.

# Options Index
Tri

- City Service

01/06/2012 OPTION 1, 2 YEAR TERM WITH DISCOUNTED 4 YEAR TERM OPTION

– PWM SERVICE
TRI

- CITY SERVICE

- CESSNA GRAND CARAVAN

Bar Harbor, Maine

– Portland International Jetport

Cessna Grand Caravan 24 Round Trips Per Week

Presque Isle/Houlton, Maine

– Portland International Jetport

Cessna Grand Caravan 24 Round Trips Per Week

Plattsburgh, New York

– Portland International Jetport

Cessna Grand Caravan 24 Round Trips Per WeekOperation Revenues

BHB

- PWM & HUL

- PWM & PBG

– PWM Revenues $ 2,714,728

Other Revenues 135,736 Total Operating Revenues $ 2,850,464

Direct Operating Expenses Flying Operations $ 767,113

Fuel and Oil 2,288,309

Maintenance 1,566,726
Aircraft Leases 1,260,000
Total Direct $5,882,148 Marketing 150,000
Indirect 2,448,700
Total Operating Expenses $8,480,848

Operating Loss $5,630,384 Profit Element (5% total Oper. Exp.) 424,042 Compensation Required $6,054,426

Compensation per PAX $177
Compensation per Departure $823 

## Tri

- City Service

– Bar Harbor, ME; Presque Isle/Houlton, ME; &



## Plattsburgh, NY

– Cessna Grand Caravan
Option 1: 2 Year Service with Discount for 4 Year Term

BHB , HUL, & PBG

- 24 Total Round Trips Per Week

– Based on 98% Completion Rate

Tri

- City Service

– Bar Harbor, ME; Presque Isle/Houlton, ME; & Plattsburgh, NY

– Portland International Jetport

– Caravan

# Passengers: 34,112 Average Fare BHB

- PWM: $69.00 Average Fare HUL

- PWM: $89.00 Average Fare PBG

- PWM: $79.00 Departures: 7,358 Block Hours: 7,236 Revenue Passenger Miles: 5,867,532 Available Seat Miles: 11,183,478

10/12/2011 DISCOUNTED SUBSIDY $5,993,882/Year $815/Departure DISCOUNT FOR 4 YEAR TERM

## Tri

- City Service

– Bar Harbor, ME; Presque Isle/Houlton, ME; & 

## Plattsburgh, NY

– Cessna Grand Caravan
Option 1: 2 Year Service with Discount for 4 Year Term

BHB , HUL, & PBG

- 24 Total Round Trips Per Week

– Based on 98% Completion Rate

10/12/2011 Bar Harbor, Maine
Representative Schedule

Departure Arrival

BHB @ 6:30 AM PWM @ 7:25 AM

PWM @ 8:00 AM BHB @ 8:55 AM

BHB @ 10:00 AM PWM @ 10:55 AM

PWM @ 11:30 AM BHB @ 12:25 PM

BHB @ 1:30 PM PWM @ 2:25 PM

PWM @ 3:00 PM BHB @ 3:55 PM

BHB @ 5:00 PM PWM @ 5:55 PM

PWM @ 6:30 PM BHB @ 7:25 PM Tri

- City Service

– Bar Harbor, ME; Presque Isle/Houlton, ME; & Plattsburgh, NY

– Portland International Jetport

– Caravan

Presque Isle/Houlton, Maine

Representative Schedule

Departure Arrival

HUL @ 6:00 AM PWM @ 7:35 AM

PWM @ 8:05 AM HUL @ 9:40 AM

HUL @ 10:10 AM PWM @ 11:45 AM

PWM @ 12:15 PM HUL @ 1:50 PM

HUL @ 2:20 PM PWM @ 3:55 PM

PWM @ 4:25 PM HUL @ 6:00 PM

HUL @ 6:30 PM PWM @ 8:05 PM

PWM @ 8:35 PM HUL @ 10:10 PM Plattsburgh, New York
Representative Schedule

Departure Arrival

PBG @ 6:00 AM PWM @ 7:10 AM

PWM @ 7:40 AM PBG @ 8:50 AM

PBG @ 10:00 AM PWM @ 11:10 AM

PWM @ 11:40 AM PBG @ 12:50 PM

PBG @ 2:00 PM PWM @ 3:10 PM

PWM @ 3:40 PM PBG @ 4:50 PM

PBG @ 6:00 PM PWM @ 7:10 PM

PWM @ 7:40 PM PBG @ 8:50 PM

# A WINNING CHOICE!

01/06/2012 

# We Look Forward to Serving You! • Successful Pricing Strategy

• Community Support & Involvement

• Proven Reliability

• Successful Marketing Campaigns



# • Service that Caters to Community and Business Needs