ALL
AMERICAN GROUP


All
American Group, Inc.  2831 Dexter Dr.  Elkhart,
IN  46514


Phone:
(574) 266-2534  Fax: (574) 266-3304





Coachmen
Industries Inc. Changes Name To All American Group





Elkhart, Ind. —Coachmen Industriesboard of
directors approved a name change from Coachmen Industries Inc. to All American
Group.





“All
American”®
means the best in the game, and that is the standard by which we intend to
measure ourselves,” said Rick Lavers, President and Chief Executive Officer.
“All American is already the preeminent brand name in the modular housing
industry, synonymous with best in class quality. It lends itself well to our
growing specialty vehicle business, and also helps express the pride our
employees have in our country. We believe that is particularly appropriate as we
begin to emerge from these troubled economic times. It is a great brand for all
of our businesses.”





With the
name change comes a new logo, website (www.allamericangroupinc.com)
and corporate identity. “Although we have a long history under the Coachmen
name, most of our potential customers associate that name with our former
recreational vehicle business which was sold to Forest River in December of
2008”, said Bill Martin, Director of Marketing. “The Coachmen brand does not
relate to our housing customers, who often do not even realize that Coachmen and
All American have had any connection. As we grow our core housing business, it
is in our best interest to avoid brand confusion and focus our resources on the
‘All American’ name.”





The
tightly focused mission of All American Group is to continue leading the way in
environmentally friendly building practices and “Bringing Green Mainstream.”TM
The butterfly in our new logo symbolizes our commitment to sustainable building
practices, a commitment that is evidenced by the Smart Home on display at the
Museum of Science and Industry in Chicago, the Living Zero Energy Tour home
currently touring the nation under the direction of the United States Department
of Energy, and the recent completion of the near net zero energy homes for the
Paradigm Project for the Boulder County Housing Authority in Colorado. Every
home in the All American Group collection is available with an Energy Savers
Package that can save homebuyers up to 50 percent on their energy bills. In
addition to these achievements, All American has built well over 1 million
square feet of LEED Silver buildings for the United States Army.





In its
specialty vehicle division, the ARBOC Spirit of MobilityTM bus built in
Middlebury, Indiana, is the first low-floor mid-size bus to provide easy entry
without the need for steps or cumbersome wheelchair lifts, and without the use
of a drop box in the driveline. Mobility challenged passengers enter through the
same door as other passengers by an easily deployed ramp. The Butterflyis
also emblematic of the unique ARBOC free-access interior design so important
both to the convenience of wheelchair passengers, and to reduced time of
operation, which directly results in fuel savings. For increased fuel
efficiency, a mild hybrid engine is also available.  The hybrid system
incorporates an automatic engine start and stop feature that provides 5 to 8
percent fuel savings per year, with a corresponding reduction of greenhouse
gasses of about one and a half tons.





While the
name change must be put out to a shareholder vote pursuant to applicable
corporate law, the Company intends to place a proposal seeking that approval on
the ballot for its 2010 Annual Meeting, scheduled for May.  In the
meantime, the Company will immediately begin operating under the assumed name,
“All American Group”.











All
American Group is a premier builder of systems-built homes, and large scale
residential construction projects. Through a joint venture with ARBOC Mobility,
All American Group, Inc. also manufactures a full line of ADA-accessible
buses.





All
American Group includes All American Homes®, LLC
and Mod-U-Kraf®, LLC,
which combined are one of the nation's largest builders of systems-built
residential homes. Models range from single-story ranches to spacious two-story
colonials to beautifully rustic log homes, under the Ameri-Log®
brand. A line of solar homes that can generate low to zero energy bills is
available under the Solar Village®
brand. All American Building Systems®, LLC,
builds large scale projects such as apartments, condominiums, dormitories,
hotels, military and student housing. The Company’s construction facilities are
located in Colorado, Indiana, Iowa, North Carolina and Virginia.





The All American Specialty
VehiclesTMdivision manufactures a full line
of ADA accessible buses under the Spirit of MobilityTM brand name. These buses
range from 21 to 28 feet in length, and are available in both gas and diesel
engine configurations. This bus line represents a value breakthrough in
low-floor bus technology, providing premium accessibility features at prices
significantly below any other low-floor buses available today. The bus
manufacturing facilities are located in Middlebury, Indiana.





A
publicly held company, All American Group’s stock is traded over the counter as
ticker symbol COHM.








For more
information contact:


Bill
Martin


Director
of Marketing


Phone:
(574) 266-2534


Email:
bmartin@allamericanhomes.com





For
investor or financial information:


James T.
Holden


Corporate
Secretary and Assistant General Counsel


Phone:
(574) 266-2500