# Patent

## Title
Expedited acquisition of a digital item following a sample presentation of the item

## Abstract

An electronic service provides a sample of a media item to a user, along with a prompt. The prompt gives the user the opportunity to receive an additional part of the item substantially without further interaction with the user. The streamlined acquisition of the additional part of the media item is enabled by the user's establishment, in advance, of user identification information, payment information, and so on.

## Background
CROSS REFERENCE TO RELATED APPLICATIONS
This is a continuation application which claims priority to commonly assigned, co-pending U.S. patent application Ser. No. 11/537,484, filed Sep. 29, 2006, which is related to co-pending U.S. application Ser. No. 11/537,518, filed on Sep. 29, 2006, entitled “Acquisition of an Item Based on a Catalog Presentation of Items,” naming the inventor of John Lattyak. Application Ser. Nos. 11/537,484 and 11/537,518 are fully incorporated herein by reference.


BACKGROUND
Wide area networks, such as the Internet, provide an increasingly popular mechanism for allowing users to acquire and consume digital content. In a typical scenario, a network-accessible book merchant can facilitate the downloading of an electronic book (e.g., an “eBook”) to a local store of a media device (e.g., an eBook reader device). At a later time, the user can retrieve this electronic content for playback from the local store of the media device. Many users find this type of service attractive because it avoids the time-consuming need to visit a brick and mortar establishment to purchase books, music, and so forth. Further, storing digital content in electronic form is more space-efficient than maintaining a library of bulky physical books, CDs, etc.
However, the above-described model is not without its shortcomings. In some cases, a user may find it cumbersome to interact with a remote service to obtain digital content. As appreciated by the present inventor, a service that is perceived as cumbersome may not adequately inspire the same kind of spontaneity in which users sometimes make purchases in a physical establishment. Thus, such a service may negatively affect sales.
For at least the above-identified reasons, there is a need for more satisfactory approaches to electronically providing digital content to users.
SUMMARY
According to one exemplary implementation, an electronic service provides a sample of an item to a user, along with a prompt. The prompt gives the user the opportunity to receive an additional part of the item substantially without further interaction with the user. The streamlined acquisition of the additional part of the media item is enabled by the user's establishment, in advance, of user identification information and payment information.
According to another exemplary implementation, an electronic service provides an electronic catalog to a user. The electronic catalog can include a plurality of descriptions of items. The electronic catalog can also include a plurality of prompts which allow the user to acquire the items described in the electronic catalog. The items in the electronic catalog can be determined by static and/or dynamic considerations.
Additional exemplary implementations and attendant benefits are described in the following.



BRIEF DESCRIPTION OF THE DRAWINGS
FIG. 1 shows an exemplary system for implementing an electronic service for downloading items. In one implementation, this service provides a sample of an item to a user, along with a prompt. The prompt invites the user to acquire an additional part of the item without substantial further interaction with the service. In another implementation, the service provides a catalog to a user containing plural prompts. The prompts enable the user to acquire items from the catalog.
FIG. 2 shows an exemplary user interface (UI) presentation for entering user information and payment information, enabling a user to acquire an item without substantial further interaction with the service.
FIG. 3A shows an exemplary UI presentation for acquiring a sample using different sample-acquisition techniques.
FIG. 3B shows another exemplary UI presentation for acquiring a sample or an entire item in the context of an item detail page.
FIG. 4A shows one exemplary UI presentation for presenting a sample. The sample contains a prompt, namely, an exemplary “Acquire the Rest” prompt, which invites the user to acquire an additional part of the item.
FIG. 4B shows another exemplary UI presentation for acquiring an item. In this case, the UI presentation provides a prompt at the end of one component item, inviting the user to acquire another component item.
FIG. 4C shows another exemplary UI presentation for acquiring an item. In this case, the UI presentation provides a prompt near the end of one component item in response to a triggering event related to the user's consumption of the component item.
FIG. 5 shows different exemplary types of prompts that can be employed in the UI presentation of FIG. 4.
FIGS. 6A and 6B show exemplary UI presentations for forwarding a sample (or an invitation to receive a sample) to another user, such as a social contact (e.g., a friend, family member, etc.).
FIG. 7 shows an exemplary UI presentation that provides an additional part of the sample in response to the activation of the “Acquire the Rest” prompt in FIG. 4.
FIG. 8 shows exemplary processing functionality for implementing any aspect of the system of FIG. 1.
FIG. 9 shows an exemplary eBook reader that can be used to interact with the system of FIG. 1.
FIG. 10 shows an exemplary UI presentation for acquiring an item based on a catalog presentation.
FIG. 11 shows an exemplary server-side procedure for downloading a sample of an item, followed by downloading an additional part of the item.
FIG. 12 shows an exemplary user-side procedure for receiving a sample of an item, followed by receiving an additional part of the item.
FIG. 13 shows an exemplary procedure for providing an additional component item in response to a triggering event.
FIG. 14 shows an exemplary server-side procedure for downloading a catalog, followed by downloading or otherwise acquiring an item that is featured in the catalog.
FIG. 15 shows an exemplary user-side procedure for receiving a catalog and then acquiring an item featured in the catalog.



The same numbers are used throughout the disclosure and figures to reference like components and features. Series 100 numbers refer to features originally found in FIG. 1, series 200 numbers refer to features originally found in FIG. 2, series 300 numbers refer to features originally found in FIG. 3, and so on.
DETAILED DESCRIPTION
According to one exemplary implementation, this disclosure sets forth an electronic service for downloading a sample of an item to a user. The sample contains (or is otherwise associated with) one or more prompts which invite the user to download an additional part of the item. In response to the user's activation of a prompt, the service downloads the additional part substantially without further interaction with the user. For instance, the user need only click on the prompt to receive the additional part of the item. The service can acquire the item in this expedited manner because the user has provided relevant account information in a set-up procedure, prior to making a download request. By virtue of this provision, the user does not need to supply account information at the time of a downloading event. This aspect, in turn, allows the user to make purchases in a more spontaneous and unencumbered manner than heretofore provided. This aspect also allows the user to quickly receive a selected item.
According to another exemplary implementation, this disclosure sets forth an electronic service for downloading an electronic catalog to a user. The catalog can include a plurality of item descriptions, in optional conjunction with a plurality of samples associated with the items. The catalog can also include a plurality of prompts which allow the user to acquire the items described in the catalog. This provision is advantageous because it provides a concise electronic digest from which the user may easily make selections and acquisitions in a spontaneous and unencumbered manner.
The “item” referenced above may comprise any type of content. In the context most often evoked herein, the item comprises a digital media item. The media item can include text content, image content, audio content, video content, hypertext protocol content, code-bearing content, and so on, or any combination of these kinds of content. In addition, or alternatively, the item can include machine-readable code, markup language script, and so forth. Two or more kinds of content can be combined in synchronized fashion using synchronization data. For example, text content can be co-related with audio content using synchronization data.
The term “item” may refer to a specific unit of merchandisable content, such as a book or an album of music. Alternatively, a unit may refer to smaller parts of a merchandisable item, such as a chapter of a book or a song in an album. Alternatively, an item may refer to a larger compilation of component items that are related in any manner. For example, an item may refer to a book series, a subscription to a periodical, a multi-CD box set of music, and so forth.
The term “additional part” may refer to any increment of content that adds to an initially-received sample. In one case, an additional part may furnish the user with an entire merchandisable unit, such as an entire book. According to one variant of this interpretation, the term “additional part” may refer to a remaining portion of the unit. For example, where the entire unit is represented by the symbol Z and the sample is represented by symbol x, the additional part refers to a portion denoted by Z-x. According to another variant of this interpretation, the term “additional part” may refer to a complete copy of the entire unit Z (which includes a portion corresponding to sample x, which has already been supplied to the user). In another case, an additional part may furnish the user with another piece of the entire unit, but not the entire unit. In the latter case, the user can successively activate the prompt to receive the content in piecemeal fashion, e.g., to receive an eBook in chapter-by-chapter fashion.
According to another interpretation, an “additional part” may refer to another part of a more encompassing collection of component items. For example, a “sample” may refer to the complete text of an eBook in a particular series. The electronic service may provide a prompt at the end of the eBook or near the end of the eBook which invites the user to acquire another eBook in the same series, this other eBook constituting an “additional part” of the entire series.
This disclosure includes the following sections. Section A describes an exemplary electronic system for downloading an item to a user. Section B describes exemplary procedures that explain the operation of the electronic system of Section A. In each of these main sections, the disclosure first explains functionality for acquiring an item based on a preliminary presentation of a sample. The disclosure then explains functionality for acquiring an item based on a preliminary presentation of a catalog.
A. Exemplary Systems
As a preliminary matter, the terms logic, module, or functionality generally represent hardware, software, firmware or any combination of these elements, or yet some other kind of implementation. For instance, in the case of a software implementation, the terms logic, module, or functionality represent program code or other instructions that perform specified tasks when executed on a processing device or devices (e.g., CPU or CPUs). The program code can be stored in one or more machine-readable media.
The term machine-readable media or the like refers to any kind of medium for retaining information in any form, including various kinds of storage devices (magnetic, optical, static, etc.). The term machine-readable media also encompasses transitory forms of representing information, including various hardwired and/or wireless links for transmitting the information from one point to another.
A.1. System Overview: Functionality for Acquiring an Item Based on Preliminary Presentation of a Sample
FIG. 1 shows an overview of one exemplary system 100 for providing items to a device 102 for consumption at the device 102. According to a first implementation, the system 100 first downloads a sample of the item. The user is then invited to purchase an additional part of the item. When the user responds affirmatively to such a prompt, the system 100 downloads the additional part, allowing the user to consume the entire item or at least another piece of the content.
The system 100 can include an operations center 104 for delivering an item to the exemplary device 102 via a coupling mechanism 106. Beginning with the hardware-related aspects of the system 100, the operations center 104 can be implemented as one or more server computers (e.g., as a “farm” of such computer servers) and associated databases. The architecture of the operations center 104 can be separated into front-end components that interface directly with the device 102 and back-end components that can perform offline analysis. Generally, the components of the operations center 104 can be located at a single site, or distributed over plural sites, and can be maintained by a single entity or plural entities.
In one particular case, the operations center 104 can include a main system for providing a general service for selling goods and services over the Internet, such as books, music, etc. A user may interact with this main system in conventional fashion, e.g., by accessing this system over the Internet using a browser provided by personal computer or like device. This enables the users to review product descriptions, view shopping cart selections, purchase items, and so on. The operations center 104 may also include a separate system for interacting with portable media devices, such as book-reader type devices (also known as eBook readers). For example, the separate system may include technology for interacting with the portable media devices via wireless communication.
For example, FIG. 1 shows that the operations center 104 includes main server-side item processing functionality (SS-IPF) 108. The SS-IPF 108 may maintain a store of items for purchase over the Internet. The operations center 104 may also optionally include a separate system 110 for interacting with special types of devices, such as portable media devices. The separate system 110 can tailor its interaction with the portable media devices to suit their unique characteristics and expectations. The SS-IPF 108 and the separate system 110 can share resources in a manner described below.
In one case, the operations center 104 can forward items to the device 102 via the separate system 110, which acts as an intermediary. The separate system 110 may transform the items into a format that is best suited for receipt by the portable media devices.
There are other ways to download an item to the device 102. In another case, the operations center 104 can forward an item to a separate device 112, and then, the separate device 112 can forward the item to the device 102. For example, the operations center 104 can forward the item via broadband Internet communication to a personal computer. This personal computer can then forward the item to a personal media device via a USB connection or like mechanism. Still other modes of data transfer are possible.
The device 102 represents any kind of electronic unit which can interact with the operations center 104 via the coupling mechanism 106. The explanation provided below with respect to the representative device 102 likewise applies to other devices (not shown), unless otherwise noted.
In one case, the device 102 corresponds to a computer device, such as a personal computer, laptop computer, and so forth. However, as noted, the device 102 may also correspond to a portable type of media device, such as electronic book-reader device, as well as a Personal Digital Assistant (PDA) device, a stylus-type input device, a mobile telephone device, any kind of wearable computing device, a portable media player (e.g., a portable music player), and so on. Still alternatively, the device 102 may correspond to a game console device, a set-top box coupled to a television, and so on.
Generically described, the device 102 can include, among other features, a processing unit 114, a presentation unit 116, an input unit 118, and a device store 120. The processing unit 114 generally corresponds to functionality (e.g., software logic, and/or circuitry, etc.) for processing information. The presentation unit 116 generally corresponds to any mechanism or combination of mechanisms for presenting the processed information. For example, the presentation unit 116 can present a graphical user interface 122 for interacting with the user. The input unit 118 generally corresponds to any mechanism or combination of mechanisms for providing input data to the processing unit 114. And the device store 120 includes any kind or combination of memory for retaining downloaded items and other information.
FIG. 8, to be discussed below in turn, provides additional information regarding generic processing functionality that can be used to implement various aspects of the operations center 104, as well as the device 102. FIG. 9, to also be discussed in turn, provides additional information regarding one exemplary and non-limiting implementation of the device 102 as an electronic book-reader device.
The coupling mechanism 106 can correspond to any kind of communication conduit or combination of communication conduits. In the case most commonly evoked in this disclosure, the coupling mechanism 106 corresponds to a wide area network, such as the Internet. However, the coupling mechanism 106 can alternatively, or in addition, comprise other kinds of communication conduits, such as an intranet, point-to-point coupling arrangement, and so forth. In any case, the coupling mechanism 106 can include any combination of hardwired links, wireless links, routers, repeaters, gateways, name servers, and so forth (not shown), governed by any protocol or combination of protocols. In particular, as stated above, the system 100 can rely on wireless communication technology to interact with portable media devices, such as electronic book-reader devices.
Having provided an overview of hardware-related features of the system 100, the functional aspects of the system 100 are now set forth in greater detail, starting with the operations center 104.
The operations center can include one or more server-side stores 124 (referred to in the singular below for convenience). This store 124 can store item records that describes various items that users can purchase (or otherwise acquire), such as books, music, and other products, including “hard goods,” such as clothing articles, electronic goods, etc. This store 124 can also store digital copies of media items that can be downloaded to users in lieu of, or in addition to, the physical shipment of items to users. For instance, the store 124 can retain electronic copies of books (e.g., eBooks), digital music files, image content (e.g., photographs, etc.), videos, and so on. The store 124 can also provide other types of content, such as software, markup language script, raw data (e.g., financial data, etc.), and so on. More generally stated, the operations center 104 can maintain any kind of data that can be transferred to the device 102, of any nature, for use in an application. In one case, the store 124 can represent a repository of information as maintained by a single entity. In another case, the store 124 can represent a distributed repository of information maintained by plural entities, potentially using peer-to-peer (P2P) technology.
The operations center 104 can also include a registration module 126. The registration module 126 allows the user to provide set-up information to enable the user to interact with the operations center 104. By way of example and not limitation, the set-up information may allow the user to input: a) user identification information that identifies the user; b) payment information that identifies how the user will pay for item selections (e.g., credit card information and the like, billing address information, etc.); c) shipment information that identifies where physical items selected by the user are to be shipped; d) device information that identifies the device or devices that the user will use to interact with the operations center 104 (such as the network addresses of these devices and other device-identifying information), and so on. The set-up information can also optionally allow the user to expressly authorize a provision, to be described, which allows the user to acquire an additional part of a media item in expedited fashion.
The set-up information entered via the registration module 126 can govern both the user's online communication with the operations center 104 via a personal computer, as well as the user's interaction with the separate system 110 via a portable media device through wireless communication. In an alternative implementation, separate set-up protocols can be used to govern access to the main SS-IPF 108 and the separate system 110.
The operations center 104 further includes a sample selection module 128. The purpose of the sample selection module 128 is to forward a sample of an item to the user at the device 102. As the name suggests, in one exemplary application, a sample of an item comprises part of the item, but not the entire item. For example, the sample may comprise any part of an eBook, such as one or more chapters, one or more pages, one or more paragraphs, and so on. The partitioning of an eBook can also depend on the nature of the information being downloaded. For example, in a book of recipes, a sample can comprise one or more recipes. In a book of poems, the sample may comprise one or more poems. In a periodical publication or a book series, the sample may comprise a complete issue or eBook in the series, and so on. As to audio content, the sample may comprise one or more songs from a compilation of songs, one or more snippets from a single song, and so on. No limitation is placed on how the operations center 104 may choose to partition items into downloadable samples. In still another implementation, the user may be given the option, with some possible restrictions, as to what part of an item should be downloaded to the device 102 as a sample. Additional details regarding the sample selection process are provided in a later subsection.
A sample download module 130 is employed to forward a sample 132 to the device 102 via the coupling mechanism 106. The sample download module 132 can format the sample in an appropriate manner to accommodate any unique characteristics of the receiving device 102. For example, the sample downloading module 130 can apply particular formatting to the sample 132 so that it can be read by a book-reader device or other kind of special portable media device. The sample download module 130 can also optionally format the sample 132 to accommodate a special mode of transmission to the device 134, such as a wireless mode of transmission.
The sample 132 itself can include a content portion that corresponds to the text, image information, and/or program content that the user wishes to acquire. The sample 132 may optionally also include metadata 134. The metadata provides information which is supplemental to the content of the item. For instance, the metadata may include keywords or other information which enable the device 102 to search within the sample 132 or perform other functions. In one implementation, the sample 132 can be protected using any kind or combination of access restriction provisions, such as a digital rights management (DRM) mechanism. In another implementation, no access restriction provisions may be applied to the sample 132.
Upon receipt, the device 102 can display or otherwise present the sample. The sample may be accompanied by a prompt 136 which invites the user to acquire an additional part of the item. For instance, the user may activate this prompt to purchase (or otherwise acquire) the entire item. As explained above, the additional part may correspond to a remaining portion of the item (excluding the already-downloaded sample) or a complete version of the entire item (including the already-downloaded sample). Or the user may activate this prompt to purchase (or otherwise acquire) another piece of the item, but not the entire item. Or the user may activate an “Acquire Another” type of prompt to acquire another component item in a larger collection of component items, where such larger collection is related based on any criterion (or criteria). Later sections describe this prompting behavior in greater detail. By way of overview, the prompt 136 may represent information that is displayed on the user interface 122 of the device 102. The prompt 136 may be associated with the sample itself. For example, the prompt may be added to the end of the sample or at another juncture or junctures within the sample, so that when the user reaches the end of the sample (e.g., by scrolling down) or some other juncture in the sample, the user is presented with the prompt 136. Alternatively, or in addition, the prompt 136 can be associated with parts of a user interface presentation which are separate from the sample itself. For example, the prompt 136 can be provided in a toolbar that is located at the periphery of a window in which the sample appears. In this case, the prompt 136 does not move when the sample is scrolled. Alternatively, or in addition, the prompt 136 may represent a physical input mechanism, such as an “Acquire the Rest” button that is located on the housing of the device 102 or elsewhere. Alternatively, or in addition, the prompt may be an audible prompt, and the system 100 can register the user's response to the prompt 136 using a microphone and voice recognition technology. Still further implementations are possible.
An item acquisition module 138 receives the users request to purchase (or otherwise acquire) an item, and, in response, downloads the item to the user, or otherwise provides the item to the user. In the specific context of the protocol being explained here, the item acquisition module 138 can respond to the user's activation of the “Acquire the Rest” prompt 136, thereby forwarding an additional part 140 of the item to the device 102. As described above, an “additional part” 140 of the item may correspond to the entire item itself (e.g., an entire book or album of songs), or just another piece of the entire content, or another component item in a larger collection of component items. In an alternative implementation, the system 100 can be configured at the option of one or more users so that the item acquisition module 138 forwards the additional part 140 to a different device than the device which received the sample 132.
In one implementation, the additional part 140 can be protected using any kind or combination of access restriction provisions, such as a digital rights management (DRM) mechanism. In one particular approach, for instance, the sample download module 130 can provide a sample 132 that has no DRM protection, and the item download module 142 can download the additional part 140 which does contain DRM protection. In an alternative implementation, the operations center 104 can apply no access restriction provisions to either the sample 132 or the additional part 140.
To perform the above-described role, the item acquisition module 138 can access user account information established by the registration module 126. This enables the item acquisition module 138 to download the additional part 140 without any additional interactions with the user beyond the user activating the “Acquire the Rest” prompt 136. In other implementations, the item acquisition module 138 can download the additional part 140 without substantial user interaction, meaning that item acquisition module 138 may still provide for some minimal interaction with the user. For example, the item acquisition module 138 can prompt the user with a Yes/No type of prompt to make sure that the user really intends to purchase an entire item. This prompt can additionally show set-up information maintained by the registration module 126, which allows the user to confirm that the user information, payment information, etc. are correct and up-to-date.
The expedited nature of the item acquisition module 138 in downloading the additional part 140 is desirable because it provides an intuitive, efficient, and straightforward mechanism that allows the user to acquire an additional item. This provision is also beneficial from the standpoint of the merchant (or merchants) which administer the operations center 104. This is because, by virtue of the streamlined nature of the transaction, the user is more likely to make spontaneous purchases.
An item download module 142 sends the additional part 140 of the item to the device 102. Like the sample download module 130, the item download module 142 can perform this task by formatting the additional part 140 for transmission over a selected communication channel (e.g., a wireless communication channel) for receipt by a particular type of device (such as book-reader type of device). The item download module 140 can immediately or substantially immediately send the additional part 140 when the user activates the “Acquire the Rest” prompt 136. Alternatively, the item download module 142 can send the additional part 140 to the user in deferred fashion (e.g., when the bandwidth over a network is not expected to be high), and/or in staggered or piecemeal fashion. The item download module 142 can share one or more processing resources with the sample download module 130; indeed, in one case, these two modules (130, 142) can represent the same module.
Upon receipt, the device 102 can store the additional part 140 in its local store 120. The user can retrieve and consume the item from the local store 120 at his or her leisure in one session or plural sessions. Alternatively, the device 102 can consume the item in streaming or piecemeal fashion as it is being sent down by the operations center 104, and so on. In any event, the item can optionally include appropriate DRM protection to prevent unauthorized access to the content.
Alternatively, the operations center 104 can send the entire item to the user device 102 prior to the user device 102 requesting it. For example, the operations center 104 can send the entire item to the device 102 at the same time that the sample 132 is downloaded to the device 102. In this case, all of the content except the sample can be encrypted, preventing a user from consuming it. Instead of a downloading operation, when the user activates the prompt 136, the system 100 can authorize access to the already downloaded content, e.g., by giving the user appropriate keys to decrypt the content.
Still further variations of the download process can be implemented.
Finally, the device 102 can include client-side item processing functionality (CS-IPF) 144. The CS-IPF 144 performs any complementary functions required to interact with the above-described modules of the operations center 104. Also, as a general principle, one or more of the features described above as being performed by the operations center 104 can alternatively be performed locally by the device 102, or by a combination of the operations center 104 and the device 102.
A.2. Exemplary Mechanisms for Setting Up the Service
FIG. 2 shows an exemplary page 200 that can be provided to a user by the registration module 126. As described above, the registration module 126 can supply this page 200 to the user while the user is connected to the operations center 104 using a personal computer or like device. The selections made via this page 200 can also govern the user's interaction with another device, such as a portable media device (e.g., an electronic book-reader device). Alternatively, or in addition, the registration module 126 can supply the page 200 or some variation thereof to a portable media device for interaction with the user via this device.
The page 200 itself includes a first input section 202 which allows the user to provide various information items which identify the user. The page 200 includes a second input section 204 which allows the user to input various information items which identify how the user will pay for items which he or she purchases. The page can also include other sections (not shown), which allow the user to input various information items which identify the device(s) which the user will use to interact with the operations center 104, and so on.
Another acquisition page (not shown) can optionally allow the user to identify one or more social contacts (friends, family members, etc.) or other users (or devices) with whom the user wishes to interact on a regular basis. This registration task can be performed by allowing the user to identify the personal addresses of these users (e.g., by providing the personal Email addresses associated with these users), or by allowing the user to identify the addresses of devices associated with these users, and so forth.
Of particular note in the context of the present discussion is a confirmation section 206. This section optionally allows the user to confirm whether the user wishes to enable the above-described rapid acquisition of the item in response to the user's activation of the “Acquire the Rest” prompt 136. The user may wish to disable this capability for any number of reasons, for example, to discourage children from easily making purchases, and so on.
A.3. Exemplary Mechanisms for Receiving and Interacting with Samples
FIG. 3A shows a sample selection page 300 that is optionally enabled by the sample selection module 128 in possible combination with code stored by the client-side item processing functionality (CS-IPF) 144. This page 300 shows a compilation of different input mechanisms for selecting one or more samples. This page 300 is presented by way of exemplary exposition and not limitation. Any implementation of this page 300 can adopt any one of the illustrated input mechanisms, or some variant of one or more of these mechanisms,
In a first sample-related section 302, the system 100 can invite the user to review samples of items recommended by the operations center 104 or some other entity. For example, a merchant may invite the user to select one or more recently published or released items. Using known recommendation technology, a merchant can alternatively, or in addition, invite the user to select one or more samples for items that are related to prior selections made the user.
The entity making recommendations can represent some other actor other than a merchant who sells items. For instance, a book club or other organization can compile recommendations and forward the recommendations to the user. The user may optionally have an established (and authorized) relationship with such book club or other organization. Still alternatively, in a second sample-related section 304, the system 100 can notify the user that a social contact, such as a friend or family member, has forwarded sample selections for the user's consideration.
In the first and second selections (302, 304), the sample selection module 128 can provide hypertext links or the like. The user can activate these links to receive the actual corresponding samples. The device 102 can retrieve these samples either from the operations center 104 or from the local store 120 (providing that the actual samples have already been downloaded to the device 102). Alternatively, instead of sending an invitation to receive a sample, the sample selection module 128 can automatically and directly display the sample itself.
The third section 306 provides yet another way to receive samples. In this section, the user can enter a search term. In the case shown in FIG. 3A, the user has entered the term “Cottage Architecture,” indicating a possible desire to review a sample of a book devoted to small house architecture. In response to this selection, the sample selection module 128 and/or the CS-IPF 144 determine whether there is a sample that satisfies the search term. In performing this search, the system 100 may examine samples that are maintained by the operations center 104, and/or samples that have already been downloaded to the local store 120 and are searchable via metadata that accompanies these samples. In one particular implementation, the system 100 responds to an entered search term by showing at least one item detail page which satisfies the user's search selection. If so enabled, the item detail page can include, among other descriptive information pertaining to the item, an invitation for the user to receive a sample corresponding to the item.
FIG. 3B shows an item detail page 350 that invites a recipient user to receive a sample. In one implementation, the operations center 104 provides the item detail page 350 in response to the user's interaction with the third section 306 shown in FIG. 3A. In another implementation, the operations center 104 provides the item detail page 350 in response to any other kind of search performed by the user. For instance, the user can enter relevant key terms into a general search engine to receive a list of one or more matching items selected from a catalog of items. The user can activate the item detail page 350 by clicking on an appropriate entry in the list. Or the user can access the item detail page 350 by navigating down through a hierarchical categorization of items.
The item detail page 350 itself can include a portion 352 that provides a pictorial and/or textual description of the item, various user comments concerning the item, and so on. The item detail page 350 can also provide one or more prompts 354 that allow the user to take further action regarding the item. A first prompt 356 (“Buy this Item Now” or the like) allows the user to purchase the item without necessarily receiving an advance sample of the item. A second prompt 358 (“Give Me a Sample” or the like) allows the user to receive a sample of the item. The user may activate the second prompt 358 to receive further information regarding the item, e.g., so as to enable the user to make a decision regarding whether he or she should purchase the item. The item detail page 350 can include yet additional types of prompts (not shown).
As a general provision, the sample selection process can employ push technology (in which the sample is pushed down to the device 102 without the user expressly requesting this content), pull technology (in which the sample is pulled down to the device 102 when the user makes an express request for this content, or a combination of push and pull technology.
FIG. 4A shows a sample presentation page 400. As the name suggests, this page 400 presents a sample of an item to the user. This sample can be sent to the user in any of the ways described above with reference to FIGS. 3A and 3B. In another case, the sample can be downloaded to the device 102 without the user expressly requesting this content.
A sample identifies a part of a more encompassing body of content. In the illustrative case of FIG. 4A, the sample refers to a poem in a book of poems. The sample presentation can optionally include information 402 that identifies the book of poems, as well as a sample poem 404 from the book.
The sample can be selected based on any number of factors. In one case, the sample selection module 128 can provide predetermined parts of the item, such as the title, table of contents, index, and so on. The selection module 128 can also provide a part of the main body of the item, such as one or more first chapters of the item, one or more first pages of the item, a predetermined percentage of the item, and so on. In another case, the sample selection module 128 can randomly select parts of the item to provide to the user. In another case, the sample selection module 128 can allow the user to control, to some extent, what parts of the item are provided as a sample.
In any of the above-identified sample selection options, the sample selection module 128 can apply appropriate safeguards to prevent the user from acquiring too much of the item (e.g., all of the item) and/or critical parts of the sample without purchasing the item. For example, the sample selection module 128 can prevent certain parts of the item from being sent in any circumstance, thereby ensuring that the user cannot retrieve successive samples to reconstruct the entire item. A co-pending application that provides other techniques which can be used to govern the selection of samples and the user's interaction with the samples is: U.S. Ser. No. 11/392,245 (the 245′ Application), filed on Mar. 29, 2006, entitled, “Automated Monitoring and Control of Access to Content from a Source,” naming the inventors of Brian R. Williams, et al. The 245′ Application is incorporated herein by reference in its entirety. Any of the techniques described in the 245′ Application can be used by the sample selection module 128 to govern the dissemination of samples to users.
Further, the sample selection module 128 can apply conventional DRM mechanisms or other known mechanisms to prevent users from copying, printing, or transferring sample content in an unauthorized manner.
Of particular interest in FIG. 4A is the “Acquire the Rest” command button prompt 406. This prompt 406 can be activated by the user in order to retrieve the rest of the item (e.g., the entire book of poems), or at least an additional part of the item (e.g., another poem or collection of poems). In one case, the prompt 406 can be incorporated into the sample presentation itself, e.g., so that it scrolls along with the sample content 404. In the case shown in FIG. 4A, the prompt 406 is located at the end of the sample 404. But the prompt 406 can also be displayed at other junctures in the sample 404, such as at the beginning of the sample 404, at the top or bottom of each page of the sample 404 (in those cases in which the sample spans multiple pages), in the middle of the sample 404, and so forth. Generally, a single sample can include a single prompt or multiple prompts dispersed throughout the sample. In other cases, the page 400 can present the prompt 406 as part of the user interface that is not directly associated with the sample content 404, such as in a peripheral toolbar portion (not shown). The size, shape, labeling, placement and other characteristics of the prompt 406 can be varied in a myriad of different ways.
FIG. 4B shows another presentation page 450 that includes a prompt 452 to acquire an additional part of an item. Here, however, the term “item” refers to a collection of component items. The “sample” may correspond to one of these component items, and an “additional part” may refer to another component item in the collection. Thus, whereas the prompt of FIG. 4A can be characterized as an “Acquire the Rest” type of prompt, the prompt of FIG. 4B is more aptly characterized as an “Acquire Another” or “Acquire Next” type of prompt.
In the illustrative and non-limiting case of FIG. 4B, the user has already downloaded a complete eBook play for Shakespeare's Hamlet, this entire play constituting the “sample.” The presentation page 450 shows the last few lines 454 of the play Hamlet. At this juncture, the system 100 can display the prompt 452. The prompt 452 invites the user to acquire another of Shakespeare's tragedies, such as Macbeth, the entire play of Macbeth constituting the “additional part.” When the user clicks on this prompt 452, she may quickly receive the entire eBook of Macbeth. The text of Macbeth, in turn, may include a terminal portion which contains yet another invitation to purchase another of Shakespeare's tragedies. In this manner, the system 100 can link a series of eBooks together, allowing the user to acquire one after another. FIG. 4B shows the presentation of a single prompt 452, but other implementations can display plural prompts, e.g., inviting the user to select among plural tragedies to purchase next.
The component items in a collection of such items can be related in any way. Without limitation, the following list sets forth exemplary ways that component items may be linked together:

    
    
        One collection of component items can pertain to eBooks, music or other component items that are published by a particular publisher (such as Random House) or offered by a particular merchant.
        Another collection of component items can pertain to eBooks, music or other component items that feature a particular artist.
        Another collection of component items can pertain to eBooks, music or other component items that are published in a particular timeframe (such as a collection of the most recent books being offered by a particular eBook merchant, etc.).
        Another collection of component items can pertain to eBooks, music or other component items that belong to an identified theme, such a philosophy, romance novels, cooking, etc.
        Another collection of component items can pertain to eBooks, music or other component items that are identified by any kind of entity serving in a critical or listing-making role. For instance, a group of component items can be created based on the New York Times' best seller list.
        Another collection of component items can pertain to eBooks, music or other component items that belong to a defined series, such as books within a book series, periodicals of any nature, and so on.
        Another collection of component items can pertain to eBooks, music or other component items that are identified by a particular user. A user may create such a list of items for general publication without restriction. Or the user may create such a list for dissemination to a predefined group, such as to friends. For example, in one case, the user may create a “wish list” for his or her own consumption. In another case, the user may send the list to one or more other users.
        Another collection of component items can pertain to eBooks, music or other component items that are related to a user's previous purchases or other item selections, or based on the user's characteristics, or based on any other relevance-based considerations.
        Another collection of component items can pertain to eBooks, music or other component items that are identified by any kind of club, such as an eBook club. The club can create lists of component items based on different types of promotional schemes.
        Another collection of component items can pertain to eBooks, music or other component items that are grouped together based on marketing-related considerations. For example, an advertiser can pay money to ensure (or at least more readily ensure) that the prompt 452 features one of the items it wishes to promote. In this sense, the “Acquire Another” prompt 452 represents advertising space. Advertisers can competitively bid on this space in any number of ways.
        Another collection of component items can pertain to eBooks, music or other component items that has no overarching rules governing membership in the collection. For example, the system 100 can employ an engine that selects a next component item based on the characteristics of a current component item that the user is consuming. For example, assume that the user is viewing a cooking eBook relating to Italian cooking, called “Great Tuscany Deserts”. Based on the keywords in this title, the system can present a subsequent component item that is related to cooking, deserts, or perhaps the Tuscany region of Italy in general (and not necessarily relating to cooking). Alternatively, or in addition, the system 100 can select a subsequent item based on empirical data regarding the prior selections made by a population of users, e.g., by noting that most users who purchased the book “Great Tuscany Deserts” also purchased the book “Mediterranean Treats.” In this manner, note that the user may be presented with a meandering selection of items that possibly reflects no overarching theme.
    
    


Still other bases can be used to create groups of items. Further, the system 100 can rely on any combination of the above factors in determining what type of component items to present to a user.
In more general terms, note that a first class of item groupings may pertain to collections that are defined in advance. That is, the membership of these collections may remain fixed. A second class of item groupings may pertain to collections having memberships that can dynamically change based on one or more triggering events. For example, a group of component items that corresponds to the New York Times best seller list can be updated each time that list changes.
FIG. 4C shows yet another presentation page 480 that allows the user to acquire one or more additional component items in the context of the consumption of a current component item. For instance, in the illustrative case of FIG. 4, the user is currently reading a comedy by Shakespeare, entitled “A Midsummer Night's Dream.” At a predetermined juncture in the user's consumption of this work, the sample selection module 128 can alert the user to the fact that the user is nearing the end of the work. Message 482 conveys this information. At this juncture, the sample selection module 128 can also provide one or more prompts 484 that allow the user to acquire one or more additional component items. Here, the sample selection module 128 presents prompts 484 corresponding to other comedies written by Shakespeare. The user can activate one or more of these prompts 484 to receive one or more other comedies by Shakespeare. Through this provision, the local store 120 of the device 102 will likely contain another eBook by the time the user finishes reading “A Midsummer Night's Dream.” This approach is potentially advantageous from both the perspective of the book merchant (e.g., because it promotes sales) and the user (e.g., because the user conveniently receives relevant books at opportune times).
There are at least two considerations which govern the behavior of the above-described functionality: (1) the timing at which the sample selection module 128 invites the user to acquire additional component items; and (2) the considerations used to select the additional component items.
As to the first consideration, the system 100 can detect a triggering event which indicates that the user is nearing completion of a current component item (e.g., “A Midsummer Night's Dream”). The logic which detects the triggering event can be implemented by the operations center 104 (e.g., by the sample selection module 128), by the user's device 102, or by a combination of the operations center 104 and the user device 102. According to one exemplary implementation, the local device 102 can determine that the user is currently reading the last chapter of A Midsummer Night's Dream. In response, the local device 102 can notify the sample selection module 128 of this fact. In response, the sample selection module 128 can generate the page 480 shown in FIG. 4C. In another exemplary implementation, the sample selection module 128 can monitor the amount of time that has elapsed since downloading A Midsummer Night's Dream to the user. After a predetermined amount of time has elapsed (e.g., 30 days or any other appropriate interval), the sample selection module 128 can generate the page 480 shown in FIG. 4C. In yet another exemplary implementation, the original downloaded version of A Midsummer's Night Dream can contain metadata which enables the local generation of page 480 without contacting the operations center 104 at all. Still other implementations are possible.
However implemented, the triggering event can be based on any one or more of the following occurrences:

    
    
        In one case, as summarized above, a triggering event occurs a predetermined amount of time after a current component item is downloaded to the user. This predetermined amount of time can be defined in advance. Or this predetermined amount of time can be customized based on the consumption behavior of the user, e.g., by noting that the user buys a new book once a month, and so on. In yet another case, the user may be given the opportunity to expressly define this predetermined time.
        In another case, a triggering event occurs when it is detected that the user has consumed a predetermined amount of a book, or inversely, that the user has yet to consume a predetermined remaining amount of the book. For example, this triggering event can be generated when the user reaches the last chapter of a book, the last n pages of a book, the last z percent of a book, and so on. Again, this triggering event can be customized based on the empirically-determined consumption behavior of the user, or based on the user's expressly-stated preferences, or based on both factors.
        In another case, a triggering event can also take into account how quickly the user is reading a particular book. For example, the system 100 can determine that the user is on chapter 12 of a 17-chapter book, but can also detect that the user is reading at a rate of one chapter every 48 hours. The rate information can be used to accelerate or delay the generation of the page 480.
    
    


Other triggering events can be used to determine when to generate the prompts. Further it should be noted that a triggering event can also correspond to the scenario shown in FIG. 4B, where the user has actually finished reading the eBook.
As to the second of the above-defined considerations, the system 100 can apply any one or more considerations set forth with respect to FIG. 4B in determining what additional component item(s) to present to the user.
In another implementation of the scenario shown in FIG. 4C, the system 100 can present multiple prompts at different points in the user's consumption of A Midsummer Nights Dream. These prompts can vary in content depending on how far the user has progressed in the book, or how close the user is to finishing the book. For example, the prompts can become progressively more detailed and/or obtrusive as the user progresses through the book.
Finally, the above discussion is framed in the exemplary context of eBook consumption. However, the same principles set forth above can be applied to the consumption of any kind of item, such as music.
FIG. 5 shows other kinds of prompts that can be displayed to the user in either the context of FIG. 4A, 4B, or 4C, or in yet some other context. The sample display pages can optionally include any one of these prompts or any combination of these prompts.
A first prompt 502 invites the user to purchase the entire item. The entire item can omit the portion corresponding to the sample that has already been downloaded, or can include this portion (thereby providing an integral and complete copy of the item). (It is also possible to include separate prompts which allow the user to expressly indicate whether the user wishes to receive a “remaining portion” or a “complete item”).
A second prompt 504 invites the user to purchase another piece of the item, but not the entire item.
A third prompt 506 invites the user to find out more about the sample. For instance, activation of this prompt 506 can direct the user to a store user interface, whereupon the user can review additional information about the item in a detail page, and optionally then purchase the item using the above-described rapid-acquisition technique.
A fourth prompt 508 invites the user to add an item to his or her wish list.
A fifth prompt 510 requests the system 100 to show the user other samples that are related to an identified sample or other identified item.
A sixth type of prompt 512 allows the user to acquire another category of media associated with the same item. For instance, if the user is viewing a text version of an eBook, she may be given the opportunity to purchase an audio version.
A seventh prompt 514 gives the user the option of sending one or more samples or other identified items to a friend, family member, or other social contact (or, more generally, to any other user or any other device associated with any user). This might give a friend an opportunity to also review the samples and purchase corresponding items using the rapid-acquisition technique described herein. The user can identify a friend or other social contact in any manner.
For instance, the user can identify a friend or other social contact by typing in the Email address of that contact, as shown in FIG. 6A. The Email address can correspond to the social contact's personal Email address. The social contact may be able to access this personal Email address using any device. Or the address can correspond to an address of a particular device associated with the social contact, such as an eBook reader device owned by the social contact. In another case, illustrated in FIG. 6B, the user can create, in advance, a group of social contacts. The user can later select a recipient to receive a sample by clicking on one or more of the people (or devices) identified in a displayed list of such pre-established contacts. Still other mechanisms can be used to send samples to other users or devices.
In a related application, a user can send another user a list of component items. The list of component items can govern the sequencing of component items in conjunction with the type of presentation 450 shown in FIG. 4B. Namely, the user can acquire a first item in a list of items. A prompt can appear at the end of this first item that invites the user to select a next item that is identified in the list.
Finally, FIG. 7 shows one exemplary page 700 that can be displayed when the user activates the “Acquire the Rest” prompt 406 of FIG. 4A. That is, in response to the activation of this prompt 406, the item acquisition module 138 in conjunction with the item download module 142 can forward the entire item (or just additional parts of the item) to the user device 102 for storage in its local store 120. In this non-limiting example, the user can access, at his or her leisure, any part of the book via the page 700 which displays a table of contents 702 for the item. One skilled in the art will appreciate that other types of user interface presentations can be used to notify a user of the receipt of the additional part, and/or to allow the user to access the additional part.
A.4. Exemplary Generic Processing Functionality
FIG. 8 shows exemplary processing functionality 800 that can be used to implement various aspects of the system 100 shown in FIG. 1, such as the user device 102, the operations center 104, any component of the operations center 104, and so forth. The processing functionality 800 can represent, without limitation, any one or more of: a personal computer; a laptop computer; a server-type computer; a book-reader type device; a portable media player device; a personal digital assistant (PDA) device; a mobile telephone device; a tablet-type input device; any kind of wearable device; a game console device; a set-top box device, and so on. To facilitate discussion, the processing functionality 800 is described below as specifically implementing the representative user device 102, although, as stated, the generic processing functionality 800 also sets forth an architecture of a server-type computer that can be deployed at the operations center 104.
In the local device context, the processing unit 114 of device 102 can comprise one or more processing components 802 (such as a CPU, neural network, etc.), RAM 804, RAM 806, media components 808 (such as a hard drive, DVD drive, etc.), a network interface 810 (such as a telephone or cable modem, broadband connectivity mechanism, etc.), and an I/O interface 812 for interacting with input devices and output devices. The media components 808 can interact with a store, such as the local store 120 of FIG. 1. One or more buses 814 couple the above-described components together.
The output device(s) can include the presentation unit 116, which presents the graphical user interface 122. The input device(s) 118 can include any one or more of a keyboard, mouse input device, track ball input device, joystick input device, touch-screen input mechanism, and so forth.
In those cases in which the processing functionality 800 is used to implement the user device 102, the device's various functions can be implemented as machine-readable instructions that reside in any storage unit or combination of storage units shown in FIG. 8, and the processor 802 can execute these instructions to produce desired operations pertaining to the downloading of samples and items. In those cases in which the processing functionality 800 is used to implement the operations center 104, or some component thereof, the center's various functions can be implemented as machine-readable instructions that reside in any storage unit or combination of storage units shown in FIG. 8, and the processor 802 can execute these instructions to produce desired operations pertaining to the downloading of samples and items.
A.5. Exemplary Book-Reader Device
Among other types of user devices 102, any type of book-reading device can be used in the system 100 of FIG. 1. FIG. 9 illustrates one such exemplary book-reading device 900. As the name suggests, the book-reading device 900 (also referred to herein as an eBook reader) is specifically tailored for reading books, but it can also be used to review photos, watch video content, and so forth.
By way of overview, the illustrative eBook reader device 900 can have a body or housing 902, a dual display system comprised of a first display 904 and a second display 906, and various input mechanisms. Other types of eBook readers can be used in the system 100 of FIG. 1. These other eBook readers can vary in one or more respects from the illustrative eBook reader set forth below.
As to the housing 902, the book-reading device 900 can be configured as a handheld device having a non-symmetrical shape. The non-symmetrical shape allows the device 900 to be held in a similar manner to an actual book.
The first display 904 in the dual display system can present content in a human-readable format to the user. The content presented in the first display 904 may take the form of electronic books, newspapers, or other readable or viewable materials. For example, the display 904 provides the text of the electronic books and also depicts any illustrations, tables, or graphic elements that might be contained in the electronic books.
The second display 906 of the dual display system can be implemented as a narrow screen located adjacent to the content display 904. The narrow display screen 906 may be responsive to user input registered via, for example, a finger, a stylus, or other similar pointing device. Additionally, the narrow display screen 906 may enable presentation of graphic elements that correspond to content displayed in the content display 904. These graphic elements may be selected by the user in order to select the corresponding content in the display 904.
Among many possible input mechanisms, the book-reader device 900 may also include a user input tool 908, which can be configured to support many diverse operations. For instance, the tool 908 may enable the user to flip through pages, skip chapters, operate the narrow display 906, or scroll through content on the display 904. The tool 908 may be implemented in many forms, including as a scroll wheel, a thumb wheel, a thumb stick, a sensor that detects and registers movement of a user's thumb or finger, or any other user input mechanism.
The book-reader device 900 may be further equipped with a page turning mechanism 910 to facilitate the turning of pages of an electronic book. The page turning mechanism 910 can be specifically configured to simulate a tactile riffle feel as the user flips pages in a book. In the illustrated implementation, the page turning mechanism 910 includes a tactile member (e.g., a ridge or indentation) juxtaposed with one or more sensors, and sized to accommodate a user's thumb or finger. The tactile member provides tactile feedback to the user to simulate the riffle sensation. The sensors detect speed and direction of the user's thumb or finger, thereby enabling the device to detect gestures of flipping forward or backward through one or more pages of the book.
The book-reader device 900 may also include a plurality of programmable control surfaces 912. For convenience only, FIG. 9 shows four examples of such control surfaces 912, referenced at 912A, 912B, 912C, and 912D. The control surfaces 912 may be programmed to perform any convenient functions related to operating the device 900. The control surfaces 912A and 912B may be operable with a user's right hand, for example, while the control surfaces 912C and 912D may be operable with the user's left hand.
For example only, the control surface 912A may be programmed to present a next page (or other logical unit) of content in the content display 904 when activated. The control surface 912B may be programmed to present a menu of options in the content display 904 when activated. The control surface 912C may be configured similar to the surface 912A, so as to advance the page of content shown in the content display 904. However, the control surface 912C may be operable with the left hand. Finally, the control surface 912D may be programmed to present a previous page of content in the content display 904.
The book-reader device 900 also includes a keyboard 914, which includes a plurality of keys. In the illustrated implementation, the keyboard includes at least 26 alphabet keys arranged in a QWERTY format as well as other function keys (such as space bar, control keys, function keys, and so forth). The keys are separated into two groups including a first or left-side group of keys 914A and a second or right-side group of keys 914B. The key orientation facilitates ergonomic operation by a user's thumbs when the user is grasping the two lower corners of the device 900.
The keys, tools, and turning mechanisms are merely examples of user interface elements. The book-reading device 900 may further include other types of actuatable elements that may have dedicated or assigned operations. For instance, the device 900 may have a power on/off button, and selection keys.
In one implementation, the device 900 can display an “Acquire the Rest” type of prompt, “Acquire Another” type of prompt, or any other of the above-described types of prompts on any display surface (e.g., on the content display 904 and/or on the small display 906). The user can select such a prompt using any one or more of the input mechanisms described above. The label assigned to the prompt is exemplary only. In yet another example, the book-reader device 900 can include one or more dedicated physical keys, such as an “Acquire the Rest” or “Acquire Another” key 916, for entering an instruction to acquire the remainder of an item or to acquire another component item in a collection of component items. In the particular exemplary case of FIG. 9, the key 916 is implemented as a function-type key that belongs to the keyboard section 914. But more generally, the shape, style, placement, kind of actuation mechanism, labeling, etc. of the key 916 can be varied in any number of ways. In still another implementation, the book-reader device 900 can include a microphone and associated audio recognition circuitry for accepting a spoken instruction to “Acquire the Rest” or “Acquire Another”.
Although not shown, the book-reader device 900 can also include one or more mechanisms that are specifically tailored for requesting samples, navigating among samples, selecting samples, and so forth.
As also illustrated in FIG. 9, the book-reader device 900 has various internal components, which are defined generally as book-reader subsystems 918. In one implementation, the subsystems 918 include system storage 920 and a processing unit 922. The processing unit 922 interacts with the system storage 920 to facilitate operation of the book-reader device 900. The system storage 920 may be used to store eBooks and other content 924, as well as software programs or other executable modules 926 that may be executed by the processing unit 922. Examples of such programs or modules 926 might include reader programs, control modules (e.g., power management), network connection software, operating models, display drivers, sensor algorithms, page turn detectors, and the like. The programs or modules 926 may also include logic for implementing any aspect of the above-described functionality for acquiring samples, selecting samples, and downloading additional parts of the items, etc.
Additional information regarding one type of book-reader type device can be found in the following family of applications, each of which is incorporated herein by reference in its entirety:

    
    
        U.S. Ser. No. 11/246,293, filed on Mar. 29, 2006, entitled “Electronic Media Reader Display,” naming the inventors of Whitehorn, et al.;
        U.S. Ser. No. 11/246,294, filed on Mar. 29, 2006, entitled “Electronic Media Reader Keypad,” naming the inventors of Thomas J. Hobbs, et al.;
        U.S. Ser. No. 11/246,295, filed on Mar. 29, 2006, entitled “Wedge-Shaped Electronic Media Reader,” naming the inventors of Whitehorn et al.;
        U.S. Ser. No. 11/277,898, filed on Mar. 29, 2006, entitled “Page Turner For Handheld Electronic Book Reader Device,” naming the inventors of Gregg E. Zehr, et al.;
        U.S. Ser. No. 11/277,893, filed on Mar. 29, 2006, entitled “Handheld Electronic Book Reader Device Having Dual Displays,” naming the inventors of Gregg E. Zehr, et al.;
        U.S. Ser. No. 11/277,873, filed on Mar. 29, 2006, entitled “Handheld Electronic Book Reader Device Having Asymmetrical Shape,” naming the inventors of Gregg E. Zehr, et al.;
        U.S. Ser. No. 11/277,876, filed on Mar. 29, 2006, entitled “Over-the-air Device Provisioning and Activation,” naming the inventors of Subram Narasimhan, et al.;
        U.S. Ser. No. 11/277,879, filed on Mar. 29, 2006, entitled “Keyboard Layout for Handheld Electronic Book Reader Device,” naming the inventors of Gregg E. Zehr, et al.; and
        U.S. Ser. No. 11/277,885, filed on Mar. 29, 2006, entitled “Content Selection and Aggregated Search Results Presentation on a Handheld Electronic Device,” naming the inventors of Mitchell A. Yawitz, et al.
    
    


A.6. Functionality for Acquiring an Item Based on Preliminary Presentation of a Catalog
Returning to FIG. 1, according to a second implementation, the system 100 can be used to download one or more electronic catalogs (e.g., eCatalogs) to the user. The catalogs can include one or more prompts which invite the users to acquire one or more items featured in the catalogs. The user can acquire these items by actuating these prompts.
According to one implementation of this functionality, the operations center 104 can maintain a plurality of electronic catalogs 146 in one or more of its server side stores 124. The operations center 104 can include a catalog selection module 148 that controls the downloading of the catalogs 146 to the user device 102, and a catalog download module 150 which actually performs the downloading operation.
In one exemplary case, the user can interact with the catalog selection module 148 to receive an electronic catalog by clicking on a link associated with this catalog. More specifically, to identify an applicable catalog, the user can browse through applicable catalogs using any kind of browsing tool or search tool. The catalog selection module 148 can also (or alternatively) present an invitation to download a catalog based on the online behavior of the user or other considerations. For example, if the user is viewing an item detail page pertaining to hiking boots, the catalog selection module 148 can display a prompt which invites the user to download a catalog pertaining to hiking boots in general, or perhaps hiking boots produced by a particular manufacturer. Still alternatively, the catalog selection module 148 can proactively push a catalog down to the device 102 without the user asking for such a catalog.
As to the actual download process, any of the provisions described above for downloading the sample 132 can optionally also apply to the downloading of a catalog 152. For example, the catalog download module 150 can optionally download the catalog 152 during off-peak hours.
The catalog 152 itself can comprise any kind of information pertaining to items, including image information, video information, alphanumeric (e.g., text) information, audio information, programmatic information, markup language information, Flash content information or the like, and so forth. In one case, the catalog 152 can provide information which describes the component items that are featured in the catalog. Alternatively, or in addition, the catalog 152 can provide samples of the component items featured in the catalog 152. For example, consider the case in which the catalog 152 features books that belong to a particular series. The catalog 152 can present samples corresponding to the first chapters of the books in the series. Finally, the catalog 152 can include a collection of prompts. The prompts invite the user to acquire items in the catalog 152.
Consider, for example, the exemplary presentation of one particular catalog shown in FIG. 10. The page 1000 shown in FIG. 10 includes a number of entries (e.g., entry 1002, 1004, etc.). Each entry may include a description of a particular product. Each entry can also provide one or more prompts that allow the user to take further action regarding the item, such as the prompts 1006 associated with the first entry 1002. A first prompt 1008 (“Buy this Item Now” or the like) allows the user to purchase the item without necessarily receiving an advance sample of the item. A second prompt 1010 (“Give Me a Sample” or the like) allows the user to receive a sample of the item. The user may activate the second prompt 1010 to receive further information regarding the item, e.g., so as to enable the user to make a decision regarding whether he or she should purchase the item. In one case, the sample can be obtained by sending a sample request to the operations center 104, upon which the operations center 104 downloads the sample in the manner described above. In another case, the catalog may include integrated sample content, so that by downloading the catalog, the user has also downloaded the samples. In this latter case, the sample can be obtained from a local store of the device 102. Although not shown, the catalog can include other kinds of prompts, such as, without limitation, any of the prompts shown in FIG. 5. Further, while FIG. 10 shows that the prompts are integrated with the entries, the prompts can alternatively be displayed in a peripheral part of a display (which is not integrated with the catalog itself), or the prompts can be implemented as physical buttons which are aligned with entries in the catalog.
A catalog can be created to group together component items based on any type of criterion or plural criteria. In connection therewith, any grouping consideration mentioned above in connection with FIG. 4B (e.g., in the context of the “Acquire Another” prompt) can be used to create a catalog of related items. But in the current context, the component items are presented to the user at the same time, rather than in succession.
Without limitation, the following list sets forth exemplary types of catalogs:

    
    
        One collection of component items in a catalog can pertain to eBooks, music or other component items that are published by a particular publisher (such as Random House) or offered by a particular merchant.
        Another collection of component items in a catalog can pertain to eBooks, music or other component items that feature a particular artist.
        Another collection of component items in a catalog can pertain to eBooks, music or other component items that are published in a particular timeframe (such as a collection of the most recent books provided by a particular merchant, etc.)
        Another collection of component items in a catalog can pertain to eBooks, music or other component items that belong to a defined series, such as books within a book series, periodicals of any nature, and so on.
        Another collection of component items in a catalog can pertain to eBooks, music or other component items that belong to an identified theme, such a philosophy, romance novels, cooking, etc.
        Another collection of component items in a catalog can pertain to eBooks, music or other component items that are identified by any kind of entity serving in a critical role or list-generating role, such as the New York Times in connection with its best seller list.
        Another collection of component items in a catalog can pertain to eBooks, music or other component items that are identified by any kind of club, such as an eBook club. The club can create lists of component items based on different types of promotional schemes.
        Another collection of component items in a catalog can pertain to eBooks, music or other component items that are identified by a particular user. A user may create such a catalog for general publication without restriction. Or the user may create such a catalog for dissemination to a predefined group of users, such as to friends. In one particular case, the user can create a catalog based on a wish list for his or her own consumption.
        Another collection of component items can pertain to eBooks, music or other component items that are grouped together based on marketing-related considerations. Any of the advertising-related provisions described above with respect to the “Acquire Another” prompt can be applied to select items for presentation in a catalog.
        Another collection of component items can pertain to eBooks, music or other component items that have a bearing on the user's previous selections or the user's characteristics or any other relevance-based considerations. For example, the catalog selection module 148 can prepare a catalog of items that is customized for the user, e.g., by selecting a group of items that are related to items that the user has purchased in the past (or otherwise expressed an interest in, e.g., by placing the items in a shopping cart, etc.).
    
    


Still other bases can be used to create groups of items. Further, the system 100 can rely on any combination of the above factors in determining what component items to include in a catalog.
In one implementation, a catalog may contain a static (e.g., fixed) collection of component items. In another implementation, a catalog may contain a dynamic collection of component items. For example, the catalog selection module 148 and catalog downloading module 150 can download a complete copy of a catalog, and thereafter send updates which have the effect of modifying the contents of the catalog. Such updates can add items to the previously-downloaded catalog, delete items, modify existing items, and so forth.
In one case, the catalog items can contain prompts that allow the user to acquire the component items described in the catalog in expedited fashion. For example, the item acquisition module 138 (of FIG. 1) can allow the user to acquire a component item without entering any other information or instructions beyond actuating a “Buy this Item Now” type of prompt. This expedited handling is enabled in the same manner described above, that is, by asking the user to create an acquisition account in advance of making a purchase. In another case, the item acquisition module 138 can provide expedited acquisition, but still require the user to engage in some minimal interaction with the operations center 104, such as by asking the user to confirm various selections, and so on.
In another case, a catalog can include one or more prompts that allow the user to find out more information about an item before purchasing an item. Further, the user may be given the option of entering set-up information at the time of purchase, and thereby forgoing the expedited acquisition operation.
Finally, the catalogs referred to above allow the user to download electronic items that are featured in the catalogs. In addition, catalogs can be created that contain prompts that allow users to purchase various “hard good” items, such as clothing articles, electronic goods, and so on. In this case, the user can purchase these items in expedited fashion, although, obviously, the goods need to be physically shipped to the user, rather than downloaded to the user.
B. Exemplary Procedures
FIGS. 11-15 describe the operation of the electronic service 100 of FIG. 1 in flow chart form. To facilitate discussion, certain operations are described as constituting distinct blocks performed in a certain order. Such implementations are exemplary and non-limiting. Certain blocks described herein can be grouped together and performed in a single operation, and certain blocks can be performed in an order that differs from the order employed in the examples set forth in this disclosure. The blocks shown in the flowcharts can be implemented by software, hardware, a combination of software and hardware, or by other technology, or by manual processing.
As the functions described in the flowcharts have already been set forth in Section A, Section B serves principally as a review of those functions.
B.1. Item Downloading Procedure in Response to Preliminary Presentation of a Sample: Operations Center-Side Perspective
FIG. 11 shows a procedure 1100 for downloading an item to the device 102 from the perspective of the operations center 104.
In block 1102, the operations center 114 receives a sample download event. This event may reflect any of the triggering circumstances described above, e.g., in the context of FIG. 3A or 3B. The sample download event can correspond to a push-type event, where the operations center 104 decides to download a sample or an at least an invitation to receive a sample without being expressly prompted to do so by the user. Or the sample download event can correspond to an express request by the user to receive a sample.
In block 1104, the operations center 104 downloads one or more samples to the user device 102.
In block 1106, the operations center 104 receives the user's activation of an “Acquire the Rest” or “Acquire Another” type of prompt, or similar type of prompt.
In block 1108, the operations center 104 downloads an additional part of the item, constituting the entire item (exclusive or inclusive of the already-downloaded sample) or just another piece of the entire item or another component item in an encompassing collection of component items. Alternatively, the device 102 may already store the entire content, but is prevented from accessing and consuming it because of access restrictions. In this case, block 1106 may correspond to simply removing these restrictions and allowing the user to access the content.
B.2. Item Downloading Procedure in Response to Preliminary Presentation of a Sample: User Device-Side Perspective
FIG. 12 shows a download procedure 1200 from the perspective of the local device 102, which is the counterpart of the server-side procedure 1000 shown in FIG. 10.
In block 1202, the user optionally requests a sample using any technique described above. This operation is optional because the operations center 104 may have used push technology to automatically provide a sample to the user without being requesting to do so by the user.
In block 1204, the device 102 receives the sample.
In block 1006, the user reviews the samples, decides whether he or she wishes to acquire an additional part of the item, and if so, activates an “Acquire the Rest” or “Acquire Another” type of prompt.
In block 1008, in response to the activation of the Acquire the Rest or Acquire Another prompt, the user receives an additional part of the item, or the device 102 can simply remove access restrictions on content that the device 102 already possesses.
B.3. “Acquire Another” Procedure
FIG. 13 shows a procedure 1300 that provides additional details regarding the operation of the “Acquire Another” functionality introduced above in the context of FIGS. 4B and 4C.
In block 1302, the user acquires an initial component item through any type of item-acquisition protocol.
In block 1304, the system 100 determines whether a predetermined triggering event has occurred that relates to the user's consumption of the initial component item. Exemplary types of triggering events were enumerated in Section A. One triggering event occurs when the user actually reaches the end of the initial component item. Another triggering event occurs when a predetermined amount of time has elapsed following the downloading of the initial component item. Another triggering event occurs when the user consumes a predetermined amount of the initial component item (or has yet to consume a predetermined amount of this item). Further, the user's rate of consumption can be taken into account when generating the triggering event.
In block 1306, assuming that a triggering event has occurred, the system 100 generates a list of one or more additional component items and associated prompts. The prompts invite the user to purchase the associated additional component items. The system 100 can use any one or more of the above-described considerations in deciding what additional component items to recommend to the user (e.g., see the discussion of FIG. 4B). For instance, the list can include: component items that belong to a same series (e.g., book series or periodical series); component items selected from the user's wish list; component items that share the same author, theme, publisher, or other characteristic(s); component items that are selected based on the user's prior purchases and/or other selections; component items that are selected based on the user's characteristics (e.g., demographics), and so on.
In block 1308, assuming that the user activates one of the prompts, the procedure 1300 loops around to block 1302, where a component item associated with the activated prompt is downloaded to the device 102. The procedure then repeats, where the newly downloaded component item now serves the role of the initial component item.
B.4. Item Downloading Procedure in Response to Preliminary Downloading of a Catalog: Operations Center-Side Perspective
FIG. 14 shows a procedure 1400 for downloading an item to the device 102, from the perspective of the operations center 104.
In block 1402, the operations center 104 receives a catalog download event. This event may reflect the user expressly requesting a catalog, or some other type of event.
In block 1404, the operations center 104 downloads one or more catalogs to the user device 102.
In block 1406, the operations center 104 receives the user's activation of one or more prompts provided by the downloaded catalog. The user may be specifically requesting to acquire an item that is described in the catalog. Or the user may be requesting to acquire just a sample of a featured item. The user can take yet additional kinds of actions in response to reviewing a catalog.
In block 1408, the operations center 104 downloads the selected item to the device 102 or otherwise makes the content available to the device 102. Alternatively, this block 1408 may involve actually shipping a selected item to the user.
B.5. Item Downloading Procedure in Response to Preliminary Presentation of a Catalog: User Device-Side Perspective
FIG. 15 shows a download procedure 1500 from the perspective of the local device 102, which is the counterpart of the server-side procedure 1300 shown in FIG. 13.
In block 1502, the user receives one or more electronic catalogs.
In block 1504, the user, in the course of browsing through a particular downloaded catalog, requests one or more items identified in the catalog. The user can request these items by actuating prompts in the catalog that are associated with the items.
In block 1506, in response to the activation of the prompt(s), the user receives the selected item(s), either by receiving downloaded electronic content, or by receiving shipped physical goods.
In closing, although the invention has been described in language specific to structural features and/or methodological acts, it is to be understood that the invention defined in the appended claims is not necessarily limited to the specific features or acts described. Rather, the specific features and acts are disclosed as exemplary forms of implementing the claimed invention.

## Claims

1. A method comprising:
receiving, from a content provider, a sample of content on a media device,
the sample of the content comprising at least
(i) a descriptor identifying the content and
(ii) a portion of a body of the content, the body including at least some text,

wherein the sample of the content is received without transmitting a request for the sample of the content;

causing display of a prompt on the media device in association with the sample of the content,
wherein receipt of a user input corresponding to the prompt initiates access to an additional part of the content;

in response to the receipt of the user input corresponding to the prompt, transmitting, to the content provider by the media device, a message to access the additional part of the content; and
receiving, by the media device, access to the additional part of the content in response to at least the transmitting the message to access the additional part of the content.

2. The method as recited in claim 1,
wherein receiving the sample of the content comprises receiving an item that is part of a subscription to content, and
wherein receiving access to the additional part of the content comprises receiving access to remaining items in the subscription to the content.

3. The method as recited in claim 1, further comprising
transmitting, to the content provider by the media device, an additional message to authorize a payment for the additional part of the content; and
wherein receiving access to the additional part of the content is based at least in part on transmitting the additional message to authorize the payment.

4. The method as recited in claim 3, wherein the transmitting the message to authorize the payment includes at least one of:
transmitting an account identifier (ID) identifying a user account that authorizes the payment of the additional part of the content; or
transmitting payment information for the payment of the additional part of the content.

5. The method as recited in claim 1, wherein the message to access the additional part of the content includes payment information to purchase the additional part of the content.

6. The method as recited in claim 1, further comprising presenting at least one additional descriptor that includes (i) text, imagery, audio, or video from the body of the content, or (ii) text, imagery, audio, or video describing the body of the content.

7. The method as recited in claim 1, wherein the prompt is an audible prompt; and further comprising:
prior to transmitting the user input corresponding to the prompt, audibly receiving, via the media device, the user input corresponding to the prompt by a microphone on the media device; and
interpreting the user input corresponding to the prompt using voice recognition.

8. One or more non-transitory computer-readable media that store computer instructions that, when executed, causes one or more processors to:
receive, from a content provider, a sample of content that comprises at least
a title,
a name of an artist or an author of the content, and
one additional textual descriptor of the content,
wherein the sample of the content is received without transmitting a request for the sample of the content;

receive, from the content provider, a prompt, wherein a user input that corresponds to the prompt transmits a request to the content provider for access to an additional part of the content; and
receive, from the content provider, access to the additional part of the content based at least in part on transmitting the request to the content provider for access to the additional part of the content.

9. The one or more non-transitory computer-readable media as recited in claim 8, wherein the computer instructions, when executed, further cause the one or more processors to, in response to the user input that corresponds to the prompt,
transmit to the content provider an additional message to authorize payment for the additional part of the content; and
receive access to the additional part of the content based at least in part on transmitting the message to authorize the payment.

10. The one or more non-transitory computer-readable media as recited in claim 8,
wherein the computer instructions, when executed, further cause the one or more processors to transmit user account information associated with a media device, and
wherein the user account information includes payment information that authorizes a purchase of the additional part of the content.

11. The one or more non-transitory computer-readable media as recited in claim 8, wherein the content comprises an electronic book in a collection of related electronic books.

12. The one or more non-transitory computer-readable media as recited in claim 8, wherein the sample of the content comprises an item of a subscription to content, and the additional part of the content comprises remaining items in the subscription to content.

13. The one or more non-transitory computer-readable media as recited in claim 8, wherein the sample of the content is associated with a collection of related electronic books that pertain to at least one of a series of books, a particular author or a particular publisher.

14. The one or more non-transitory computer-readable media of claim 8, wherein the one additional textual descriptor of the content comprises user comments associated with the content.

15. The one or more non-transitory computer-readable media of claim 8, wherein the sample of the content is based at least in part on prior user selections of associated content.

16. The one or more non-transitory computer-readable media as recited in claim 8, wherein the one additional textual descriptor comprises one of (i) text from a body of the content, or (ii) text describing the body of the content.

17. A system comprising:
memory;
one or more processors; and
a plurality of modules stored in the memory and executable by the one or more processors, the plurality of modules comprising:
a sample selection module to send to a media device, a sample of an electronic book (eBook) and a prompt to initiate access to an additional part of the eBook, the sample of the eBook comprising at least
(i) a descriptor that identifies the eBook and
(ii) a portion of a body of the eBook,

wherein the sample of the eBook is received without transmitting a request for the sample of the eBook;
a content acquisition module to receive, in response to at least receipt of a user input that corresponds to the prompt from the media device, a message requesting access to the additional part of the eBook; and
a content download module to initiate access to the additional part of the eBook, in response to at least the content acquisition module receiving the message to access the additional part of the eBook.

18. The system as recited in claim 17, further comprising a registration module to establish a user account that authorizes acquiring the additional part of the eBook, the user account comprising user identification information, payment information, and one or more media devices associated with the user account.

19. The system as recited in claim 17, wherein the content acquisition module is further executable by the one or more processors to:
receive payment information authorizing a purchase of the additional part of the eBook from at least one of a registration module, the message requesting access to the additional part of the eBook, or an additional message that includes the payment information authorizing the purchase of the additional part of the eBook; and
wherein the content download module is further executable by the one or more processors to initiate access to the additional part of the eBook in response to the receipt of the payment information authorizing the purchase of the additional part of the eBook.

20. The system as recited in claim 17,
wherein the sample selection module further operates to send an additional prompt to the media device, and
wherein the content acquisition module further operates to process receipt of a user input corresponding to the additional prompt to determine a selection of an alternate media device to receive the additional part of the eBook.