# ARTICLES OF
INCORPORATIONOFJOURNAL
COMMUNICATIONS, INC.

The
undersigned, acting as the sole incorporator of a corporation under the Wisconsin Business
Corporation Law, Chapter 180 of the Wisconsin Statutes, hereby adopts the following
articles of incorporation for the purpose of forming the corporation herein described (the
Corporation):

# ARTICLE 1

The
name of the Corporation is Journal Communications, Inc.

# ARTICLE 2

The aggregate
number of shares which the Corporation shall have the authority to issue shall be three
hundred ten million (310,000,000) shares, itemized by classes as follows: (i) one
hundred seventy million (170,000,000) shares of a class designated as Class A Common
Stock, with a par value of $0.01 per share; (ii) sixty million (60,000,000) shares
of a class designated as Class B-1 Common Stock, with a par value of $0.01 per
share; (iii) sixty million (60,000,000) shares of a class designated as Class B-2
Common Stock, with a par value of $0.01 per share; (iv) ten million
(10,000,000) shares of a class designated as Class C Common Stock, with a par
value of $0.01 per share; and (vi) ten million (10,000,000) shares of a class designated
as Preferred Stock, with a par value of $0.01 per share.

Class
B-1 Common Stock and Class B-2 Common Stock shall be referred to collectively as
Class B Common Stock. Any and all such shares of Class A Common Stock, Class B
Common Stock and Class C Common Stock (collectively, Common Stock), and all
Preferred Stock, may be issued for such consideration, not less than the par value
thereof, as shall be fixed from time to time by the Board of Directors. Any and all of the
shares so issued, the full consideration for which has been paid or delivered, shall be
deemed fully paid capital stock and shall not be liable to any further call or assessment
thereon, and the holders of such shares shall not be liable for any further payments,
except as otherwise provided by Section 180.0622 of the Wisconsin Business Corporation Law
or any successor provision thereto, if any.

The
designation, relative rights, preferences and limitations of the shares of each class, and
the authority of the Board of Directors of the Corporation to establish and to designate
series of the Preferred Stock and to fix the variations in the relative rights,
preferences and limitations as between such series, shall be as set forth herein.

A.        Definitions.
The following definitions shall apply for purposes of these           Articles of
Incorporation:

| | (1)        Affiliate and
Associate shall have the respective           meanings ascribed to such terms
in Rule l2b-2 of the General Rules and           Regulations under the Securities
Exchange Act of 1934, as amended.
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| | (2)        A
Person shall be deemed to Beneficially Own or be the           Beneficial
Owner of any securities:
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| | (a)        which
such Person or any of such Persons Affiliates or Associates has the           right
to acquire (whether such right is exercisable immediately or only after           the
passage of time) pursuant to any agreement, arrangement or understanding, or
          upon the exercise of conversion rights, exchange rights, rights, warrants or
          options, or otherwise;
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| | (b)        which
such Person or any of such Persons Affiliates or Associates,           directly or
indirectly, has the right to vote or dispose of or has           beneficial
ownership of (as determined pursuant to Rule l3d-3           of the General
Rules and Regulations under the Securities Exchange Act of 1934,           as amended),
including pursuant to any agreement, arrangement or understanding;           provided,
however, that a Person shall not be deemed the Beneficial Owner           of, or
to Beneficially Own, any security under this clause (b) as a result           of an
agreement, arrangement or understanding to vote such security if the           agreement,
arrangement or understanding: (i) arises solely from a revocable           proxy or
consent given to such Person in response to a public proxy or consent
          solicitation made by the Corporation pursuant to, and in accordance with, the
          applicable rules and regulations under the Securities Exchange Act of 1934, as
          amended, and (ii) is not also then reportable on a Schedule l3D under
          the Securities Exchange Act of 1934, as amended (or any comparable or successor
          report); or
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| | (c)        which
are beneficially owned, directly or indirectly, by any other Person with           which
such Person or any of such Persons Affiliates or Associates has any
          agreement, arrangement or understanding for the purpose of acquiring, holding,
          voting (except pursuant to a revocable proxy as described in clause (b) above)
          or disposing of any such securities.
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| | (3)        Buyer
List shall mean a list maintained by the Transfer Agent that           includes
separate entries for each validly submitted Purchase Order that has not           expired
or terminated and which indicates (a) the name and class of the Optionee
          submitting the same and (b) the date and time such Purchase Order was entered
on           the Buyer List.
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| | (4)        Change
in Control of Matex shall be deemed to have occurred if an           event set
forth in any one of the following subparagraphs (a)-(c) shall have           occurred:
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| | (a)        any
one or more Persons other than a Family Successor is or becomes the           Beneficial
Owner, directly or indirectly, of more than twenty percent (20%) by           vote or
value of the outstanding stock of Matex (not including in the securities
          Beneficially Owned by such Person any securities so owned prior to the date of
          the pricing of the Initial Public Offering); or
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| | (b)        the
shareholders of Matex approve a merger, consolidation or share exchange of
          Matex with any other corporation or approve the issuance of voting securities
of           Matex in connection with a merger, consolidation or share exchange of Matex
(or           any direct or indirect subsidiary of Matex) if any one or more Persons
other           than a Family Successor becomes a Beneficial Owner, directly or
indirectly, of           more than twenty percent (20%) by vote or value of the
outstanding stock in the           resulting entity; or
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| | (c)        the
shareholders of Matex approve a plan or agreement for the sale or           disposition
by Matex of all or substantially all of Matexs assets (in one           transaction
or a series of related transactions within any period of 24           consecutive months)
if any one or more Persons other than a Family Successor           becomes a Beneficial
Owner, directly or indirectly, of more than twenty percent           (20%) by vote or
value of the outstanding stock in the acquiring entity.
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| | (5)        Class
A Conversion Amount shall mean an amount equal to 1.363970           shares of
Class A Common Stock.
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| | (6)        Class
A Optionees shall mean Employee Benefit Plans.
| | -----------------------------------------------------------------

| | (7)        Class
B Optionees shall mean Employee-Eligibles.
| | -------------------------------------------------------------

| | (8)        Class
C Dividend Amount shall mean an amount equal to X/Y, where X           equals (a)
the quotient of 3,168,000 divided by the Exchange Ratio, minus (b)           the product
of (i) the next per share cash dividend declared on the Class B           Common Stock
following the Special Dividend multiplied by four, multiplied by           (ii)
1,684,000, and Y equals 1,088,000; provided, however, that if the           Corporation
should at any time (x) subdivide the outstanding Common Stock or           issue a
dividend on the Common Stock payable in shares of Common Stock, then the           Class
C Dividend Amount in effect immediately prior to such subdivision or           dividend
shall be proportionately decreased by the same ratio as the subdivision           or
dividend; or (y) combine the outstanding Common Stock (except for a           combination
to combine the classes of Class B Common Stock into one class           pursuant to
Paragraph (C)(4) of this Article 2), then the Class C Dividend           Amount in effect
immediately prior to such subdivision or dividend shall be           proportionately
increased by the same ratio as the combination.
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| | (9)        Class
C Optionee shall mean Matex until such time as a Change in           Control of
Matex occurs; provided, however, that at any given time Matex shall           not be
considered a Class C Optionee (and shall not be eligible to purchase           shares of
Class B Common Stock, pursuant to previously submitted Purchase Orders           or
otherwise) if the Shareholder-Eligibles, at such time, Beneficially Own in           the
aggregate a number of shares of Class B Common Stock that is equal to or
          exceeds seventeen percent (17%) of the shares of Class B Common Stock then
          outstanding.
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| | (10)        Class
C Restriction Date shall mean the 180th day after           the pricing
of the Initial Public Offering.
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| | (11)        Class
D Optionee shall mean the Corporation; provided, however, that           the
Corporation shall not be considered a Class D Optionee with respect to any
          shares of Class B Common Stock Beneficially Owned by any Shareholder-Eligible,
          unless purchase of such shares by the Corporation would result in a redemption
          described in Section 302(b) of the Code.
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| | (12)        Code shall
mean the Internal Revenue Code of 1986, as amended, and           references to
particular provisions thereof shall extend to successor provision           having the
same effect.
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| | (13)        Combined
Class A/Class B Conversion Amount shall mean an amount           equal to 0.248243
shares of Class A Common Stock and 1.115727 shares of Class B           Common Stock
(prior to the time the classes of Class B Common Stock are combined           into one
class pursuant to Paragraph (C)(4) of this Article 2, to consist of           0.557863
shares of Class B-1 Common Stock and 0.557864 shares of Class B-2           Common
Stock).
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| | (14)        Committee shall
mean a committee constituted by the Board of           Directors of the Corporation
consisting of at least two (2) members who may be           directors and/or executive
officers of the Corporation that is charged by the           Board of Directors of the
Corporation with the responsibilities described in           this Article 2.
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| | (15)        Employee shall
mean every individual now or at any time hereafter           employed in the service of
one or more of the Employers, including the officers           of any of the Employers,
so long as they shall be so employed or on leave of           absence duly granted.
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (16)        Employee
Benefit Plan shall mean a pension, profit sharing, stock           bonus, stock
purchase, equity incentive, deferred compensation or other similar           plan
established by an Employer to provide benefits to Employees.
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| | (17)        Employee-Eligibles shall
mean (a) members of the Board of Directors           of the Corporation or any Employer;
and (b) Employees during the continuance of           their employment.
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| | (18)        Employee-Eligible
Transferee shall mean a trust for the benefit of           (a) individual
beneficiaries or (b) corporations, associations or foundations           organized for
charitable, educational or religious purposes.
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| | (19)        Employers shall
mean the Corporation and all entities of which the           Corporation owns directly or
indirectly at least a majority of the voting           interests.
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| | (20)        Ex-Employee-Eligible shall
mean a Person who has ceased to be an           Employee-Eligible.
| | -----------------------------------------------------------------------------------------------------------

| | (21)        Exchange
Ratio shall mean the number of shares of Class B Common           Stock to be
received for each share of common stock, par value $0.125 per share,           of Journal
Communications, Inc. in the Share Exchange.
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| | (22)        Family
Individual shall mean any issue (within the meaning of           Section 851.13 of
the Wisconsin Statutes) of Harry J. Grant, spouses of such           issue, or widows or
widowers of such issue.
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| | (23)        Family
Successor shall mean (a) any Family Individual; (b) the           estate of any
Family Individual; (c) any trust created by will or inter-vivos by           any Family
Individual for so long as the sole beneficiaries of such trust are           one or more
Family Individuals or Persons described in (e) or (f), below; (d)           any other
Person for so long as such Person is wholly owned and controlled by           any one or
more Family Individuals; (e) any Person described in Section           4947(a)(1) or (2)
of the Code; and (f) any Person to which contributions would           be deductible
under Sections 2522 or 2055 of the Code.
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| | (24)        Holder shall
mean a record owner of capital stock of the           Corporation, and, for purposes of
Paragraph (C)(2)(e)(iv) only, if, during the           period in which Class B Common
Stock cannot be voluntarily converted under           Paragraph (C)(2)(d), such record
owner is a corporation, association, limited           liability company, partnership,
joint venture or trust, then Holder          shall also mean any Family
Individual to the extent of such Family           Individuals proportional interest
in such record owner having a value at           the date of the sale or other
disposition equal to (a) the total of federal and           state estate or inheritance
taxes payable by reason of the death of the deceased           Family Individual
multiplied by a fraction the numerator of which is the amount           of such taxes and
the denominator of which is the value of assets includable in           the gross estate
of the decedent for federal estate tax purposes, plus, (b) in           the case of a
shareholder of Matex, an amount equal to twenty-eight point two           zero five
percent (28.205%) of the amount determined under (a) with respect to           Common
Stock held by Matex.
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| | (25)        Initial
Public Offering shall mean the initial proposed sale of           shares of Class A
Common Stock by the Corporation to the public under the           Securities Act of 1933,
as amended.
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| | (26)        Liquidation
Preference shall mean an amount initially equal to the           quotient of $72.79
divided by the Exchange Ratio; provided, however, that if the           Corporation
should at any time (a) subdivide the outstanding Common Stock or           issue a
dividend on the Common Stock payable in shares of Common Stock, then the
          Liquidation Preference in effect immediately prior to such subdivision or
          dividend shall be proportionately decreased by the same ratio as the
subdivision           or dividend; or (b) combine the outstanding Common Stock (except
for a           combination to combine the classes of Class B Common Stock into one class
          pursuant to Paragraph (C)(4) of this Article 2), then the Liquidation
Preference           in effect immediately prior to such subdivision or dividend shall be
          proportionately increased by the same ratio as the combination.
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| | (27)        Matex shall
mean Matex Inc., a Wisconsin corporation.
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| | (28)        Minimum
Price shall have the meaning given in Paragraph (A)(44) of           this Article
2.
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| | (29)        Notice
of Contractual Redemption shall mean a written notice           delivered by the
Corporation to a Holder calling for redemption by the           Corporation of any or all
of such Holders shares of Class B Common Stock           pursuant to a binding
contractual agreement or arrangement entered into between           the Corporation and
such Holder on or before May 12, 2003 and specifying therein           the date fixed for
redemption.
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| | (30)        Notice
of Strategic Transaction Redemption shall have the meaning           given in
Paragraph (C)(3)(d) of this Article 2.
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| | (31)        Optionees shall
mean the Class A Optionees, Class B Optionees, Class           C Optionees and Class D
Optionee, collectively.
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| | (32)        Option
Event shall have the meaning given in Paragraph (D)(1) of           this Article 2.
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| | (33)        Option
Event Date shall mean (a) in the case of an Option Event           arising under
Paragraph (D)(1)(a) of this Article 2 or an Option Event arising           under
Paragraph (D)(1)(b) of this Article 2 that is related to an Option Event
          arising under Paragraph (D)(1)(a) of this Article 2, the date the applicable
          Voluntary Transfer/Conversion Notice is received by the Transfer Agent;
          provided, however, that, in the event the Holder submitting such Voluntary
          Transfer/Conversion Notice indicates therein a Minimum Price, the Option Event
          Date shall not occur until the close of business on the day on which the
          Purchase Price equals or exceeds such Minimum Price; (b) in the case of an
          Option Event arising under Paragraph (D)(1)(c) of this Article 2, or an Option
          Event arising under Paragraph (D)(1)(b) of this Article 2 that is related to an
          Option Event arising under Paragraph (D)(1)(c) of this Article 2, the date of
          such foreclosure sale or other Transfer; and (c) in the case of an Option Event
          arising under Paragraph (D)(1)(d) of this Article 2, the date of consummation
of           the Change in Control of Matex.
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| | (34)        Persons shall
include natural persons, corporations, trusts,           associations, limited liability
companies, partnerships, joint ventures and           governmental units.
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| | (35)        Public
Sale Restriction Period shall mean (a) with respect to shares           of Class
B-1 Common Stock, the period ending on the 360th day after           the
pricing of the Initial Public Offering; and (b) with respect to shares of           Class
B-2 Common Stock, the period ending on the 540th day after the
          pricing of the Initial Public Offering.
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| | (36)        Purchase
Order shall mean a written notice containing a request to           purchase shares
of Class B Common Stock that become available for purchase upon           the happening
of an Option Event in accordance with Paragraph (D) of this           Article 2 and
constituting a binding obligation to purchase the shares of Class           B Common
Stock indicated therein on terms contained therein. A Purchase Order           shall be
in the form established from time to time by the Committee and shall be           made
available to any Optionee upon written request delivered to the Secretary           of
the Corporation at the Corporations principal executive offices. A
          Purchase Order must contain at least the following:
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| | (a)        (i)
The name of the Optionee submitting the request; (ii) whether such Optionee           is
a Class A Optionee, Class B Optionee, Class C Optionee or Class D Optionee;           and
(iii) the number of shares of Class B Common Stock requested to be           purchased,
including whether such shares are Class B-1 Common Stock or Class B-2           Common
Stock.
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| | (b)        A
representation that the Optionee is willing to purchase shares of Class B
          Common Stock either (i) at the Purchase Price; or (ii) at a specified maximum
          price.
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| | (c)        An
acknowledgement that such Optionee is offering to purchase shares of Class B
          Common Stock as specified therein subject to the terms and conditions contained
          in these Articles of Incorporation, a copy of which such Optionee has received
          and reviewed, and that such offer constitutes such Optionees binding
          commitment to purchase such shares on the terms and conditions specified
therein           and in these Articles of Incorporation.
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| | (d)        The
duration that such Purchase Order shall remain in full force and effect.
| | ---------------------------------------------------------------------------------------

| | (37)        Purchase
Price shall mean:
| | ----------------------------------------

| | (a)        If
the Class A Common Stock is then listed for trading on a national securities
          exchange, then the closing price of the Class A Common Stock as reported by
such           exchange on the applicable Option Event Date.
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| | (b)        If
the Class A Common Stock is not then listed for trading on a national
          securities exchange but is then quoted on an automated quotation system, then
          the average of the closing bid and ask price as reported by such automated
          quotation system on the applicable Option Event Date.
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| | (c)        If
the Class A Common Stock is not then listed on a national securities exchange
          or quoted on an automated quotation system, then the fair market value of a
          share of Class A Common Stock on the applicable Option Event Date as determined
          by the most recent independent valuation of the Class A Common Stock, which
          under such circumstances shall be conducted no less than annually at the
          discretion of the Board of Directors of the Corporation.
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| | (38)        Share
Exchange means the share exchange contemplated in the           Agreement and Plan
of Share Exchange by and between the Corporation and Journal           Communications,
Inc. pursuant to which each share of Journal Communications,           Inc.s then
existing common stock will be exchanged for a specified number           of shares of
Class B Common Stock.
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| | (39)        Shareholder-Eligible shall
mean (a) Matex; (b) the Abert Family           Journal Stock Trust; and (c) any Family
Successor.
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| | (40)        Special
Dividend shall mean a cash dividend that may be declared by           the Board of
Directors of the Corporation on the shares of Class B Common Stock           at any time
prior to the completion of the Initial Public Offering and paid out           of funds
legally available for the payment of dividends.
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| | (41)        Strategic
Transaction shall mean a plan, agreement or understanding           that, if
consummated, would result in one or more of the following: (a) the           acquisition
by any Person (other than the Corporation or any of its Affiliates,           any
Employee Benefit Plan, or any Person organized, appointed or established
          pursuant to the terms of any Employee Benefit Plan) of securities of (i) the
          Corporation representing at least 50% of the combined voting power of the
          Corporations then outstanding securities (other than pursuant to a tender
          offer or exchange offer that is subject to Section 13(e) or Section 14(d) of
the           Securities Exchange Act of 1934, as amended (or successor provision)) or
(ii)           Journal Sentinel, Inc. representing at least 50% of the combined voting
power of           the then outstanding securities of Journal Sentinel, Inc.; (b) any
          consolidation, merger, share exchange or other business combination of the
          Corporation in which the Corporation is not the continuing or surviving
          corporation or pursuant to which shares of the Corporations capital stock
          would be converted into cash, securities or other property, other than a
          consolidation, merger, share exchange or other business combination of the
          Corporation following which at least 50% of the combined voting power of the
          surviving corporation is owned by holders of the Corporations capital
          stock immediately prior to the merger; (c) any consolidation, merger, share
          exchange or other business combination of Journal Sentinel, Inc. in which
          Journal Sentinel, Inc. is not the continuing or surviving corporation or
          pursuant to which shares of capital stock of Journal Sentinel, Inc. would be
          converted into cash, securities or other property, other than a consolidation,
          merger, share exchange or other business combination of Journal Sentinel, Inc.
          (i) with or into the Corporation or (ii) with or into another corporation
          following which at least 50% of the combined voting power of the surviving
          corporation is owned by the Corporation; (d) any sale, lease, exchange or other
          transfer of all, or substantially all, of the consolidated assets of the
          Corporation; (e) any sale, lease, exchange or other transfer of all, or
          substantially all, of the consolidated assets of Journal Sentinel, Inc.; or (f)
          any relocation of the Corporations principal executive offices from the
          Milwaukee metropolitan area.
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| | (42)        Transfer shall
mean any direct or indirect sale, pledge, gift,           assignment or other transfer of
any ownership or voting interest in any share of           Common Stock, including,
without limitation:
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| | (a)        any
pledge, sale, contract to sell, sale by the holder of any option or contract           to
purchase, purchase of any option or contract to sell, grant of any option,
          right or warrant to purchase, loan or other direct or indirect transfer or
          disposal of: (i) any shares of Class B Common Stock or Class C Common Stock;
          (ii) any securities convertible into or exercisable or exchangeable for shares
          of Class B Common Stock or Class C Common Stock; or (iii) any shares of Class A
          Common Stock into which the shares of Class B Common Stock or Class C Common
          Stock are convertible; or
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| | (b)        entry
into any swap or other arrangement (including contracting to sell,           selling,
transferring, pledging, granting any kind of option to purchase, making           any
short sale or otherwise disposing of any shares) that transfers to another,           in
whole or in part, any of the economic consequences of ownership of any shares
          of any class of Common Stock, other than any such transaction that, during the
          entire time of the relevant transaction, involves only (i) shares of Class A
          Common Stock or (ii) shares of any other class of Common Stock with respect to
          which the Public Sale Restriction Period or the Class C Restriction Date has
          expired or passed, and in either case only up to the number of such shares held
          by a shareholder initiating such a transaction during the entire time of the
          relevant transaction; whether any transaction described in clause (i) or (ii)
          above is to be settled by delivery of Class A Common Stock, Class B Common
          Stock, Class C Common Stock or other securities, in cash or otherwise.
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Notwithstanding
the foregoing, Transfer shall not include

| | (c) | the
classification of a share as marital property or community property under
          applicable state laws (so long as the transferor Holder of shares in whose name
          the share is recorded on the records of the Corporation retains sole and
          exclusive rights of management and control over the share), or a subsequent
          reassignment of the transferee spouses marital or community interest back
          to the transferor Holder;
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| | (d) | a
pledge to secure the payment of a loan; provided, however, unless and until a
          Holder shall have notified the Corporation in writing of such pledge, the
          Corporation shall not be bound to recognize the interest of any pledgee in such
          share, and provided further that the pledgee shall acquire no rights in such
          share greater than the rights of the pledgor therein. No sale or other Transfer
          of a share pledged by a Holder, upon foreclosure or other enforcement of such
          pledge, shall be valid or effective unless at least five days advance
          notice of such sale or other Transfer shall have been given in writing to the
          Corporation. The occurrence of such foreclosure sale or other Transfer pursuant
          to due notice to the Corporation shall be deemed an Option Event with respect
to           any share of Class B Common Stock affected thereby; and thereupon such share
          shall be subject to purchase under the options provided in Paragraph D of this
          Article 2. If such share shall be purchased by an Optionee, then the Purchase
          Price shall be paid over by the Corporation to their pledgor, the pledgee
and/or           the foreclosure purchaser as their respective interests may appear;
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| | (e) | any
conversion of any shares of Class B Common Stock or Class C Common Stock           into
Class A Common Stock or Class A Common Stock and Class B Common Stock in
          accordance with the provisions of these Articles of Incorporation;
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| | (f) | any
transaction which would otherwise be a Transfer if both the transferor and           the
transferee are one or more of the Shareholder-Eligibles;
| | --- | -----------------------------------------------------------------------------------------------------------------------------------------------------

| | (g) | the
exchange or conversion of shares of Common Stock pursuant to any transaction
          consummated pursuant to the Wisconsin Business Corporation Law (or other then
          applicable state business corporation law) that is approved by the shareholders
          of the Corporation; or
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (h) | the
giving of a revocable proxy or consent (i) in response to a public proxy or
          consent solicitation pursuant to, and in accordance with, the applicable rules
          and regulations under the Securities Exchange Act of 1934, as amended; or (ii)
          pursuant to a Voting Assurance Notice.
| | --- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (43) | Transfer
Agent shall mean an agent for the registration or transfer           of shares of
Common Stock, if any, duly appointed by the Corporation.
| | ---- | -----------------------------------------------------------------------------------------------------------------------------------------------------

| | (44) | Voluntary
Transfer/Conversion Notice shall mean a written notice           containing a
request to sell shares of Class B Common Stock or convert shares of           Class B
Common Stock into shares of Class A Common Stock, and constituting a           binding
obligation to sell the shares of Class B Common Stock indicated therein           on
terms contained therein. A Voluntary Transfer/Conversion Notice shall be in           the
form established from time to time by the Committee and shall be made           available
to any Holder upon written request delivered to the Secretary of the
          Corporation at the Corporations principal executive offices. A Voluntary
          Transfer/Conversion Notice must contain at least the following:
| | ---- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

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| | (a) | The
name of the Holder requesting sale or conversion and the number of shares of
          Class B Common Stock subject to requested sale or conversion, including whether
          such shares are Class B-1 Common Stock or Class B-2 Common Stock.
| | --- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (b) | A
representation that the Holder is willing to sell such shares of Class B           Common
Stock either (i) at the Purchase Price; or (ii) at a specified minimum           price
(the Minimum Price).
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (c) | An
acknowledgement that the Holder is offering to sell shares of Class B Common
          Stock as specified therein subject to the terms and conditions contained in
          these Articles of Incorporation, a copy of which such Holder has received and
          reviewed, and that such offer constitutes such Holders binding commitment
          to sell such shares on the terms and conditions specified therein and in these
          Articles of Incorporation.
| | --- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (d) | If
the Holder is requesting conversion of shares of Class B Common Stock, then           an
acknowledgement that the request to convert shares of Class B Common Stock           into
shares of Class A Common Stock pursuant to the Voluntary           Transfer/Conversion
Notice constitutes an Option Event as defined in these           Articles of
Incorporation to the same extent as if such Holder had offered to           sell such
shares, and may result in such shares being sold in the same manner as           if such
Holder had offered to sell such shares.
| | --- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (e) | If
the Holder is requesting sale of shares of Class B Common Stock, then an
          indication as to whether, in the event the Transfer Agent is unable to complete
          the sale of the shares of Class B Common Stock being offered by the end of the
          third business day following the Option Event Date pursuant to Paragraph (D)(4)
          of this Article 2, the Holder wishes the Transfer Agent to:
| | --- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (i) | cancel
the Voluntary Transfer/Conversion Notice, in which case the shares of           Class B
Common Stock subject thereto shall remain held by the Holder submitting           such
notice; or
| | --- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (ii) | convert
the shares of Class B Common Stock into an equivalent number of shares           of Class
A Common Stock, if such conversion is then allowed pursuant to           Paragraph
(C)(2)(d)(i) of this Article 2.
| | ---- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (f) | An
acknowledgement that (i) no share of Class B-1 Common Stock may be converted           on
or before the 360thday after the pricing of the Initial Public
          Offering; and (ii) no share of Class B-2 Common Stock may be converted on or
          before the 540th day after the pricing of the Initial Public
          Offering; and that, in the event such holder has requested in the Voluntary
          Transfer/Conversion Notice that shares of Class B Common Stock be converted,
but           by operation of Paragraph (C)(2)(d)(i) of this Article 2, such shares
cannot           then be converted, the shares requested to be sold pursuant thereto
shall not be           converted and shall remain shares of Class B Common Stock held by
such Holder,           and the applicable Voluntary Transfer/Conversion Notice shall be
cancelled.
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (45) | Voting
Assurance Notice shall mean, with respect to any given           Strategic
Transaction, a legally binding, written agreement executed by a Holder           of Class
C Common Stock and delivered to the Corporation evidencing such           Holders
agreement to vote all of such Holders shares of Class C           Common Stock (or
any other shares of Common Stock into which shares of Class C           Common Stock have
been converted after delivery of such Voting Assurance Notice)            in favor
of all components of the Strategic Transaction and against any           alternative
proposal related thereto that is not approved by the Board of           Directors of the
Corporation and against any action or agreement that would           delay, impede,
frustrate, prevent or nullify the Strategic Transaction.
| | ---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|B. | Preferred
Stock.
|-- | ----------------

| | (1) | Series
and Variations Between Series. The Board of Directors of the           Corporation is
authorized, to the full extent permitted under the Wisconsin           Business
Corporation Law and the provisions of this Article 2, to provide for           the
issuance of the Preferred Stock in series, each of such series to be
          distinctively designated, and to have such redemption rights, dividend rights,
          rights on dissolution or distribution of assets, conversion or exchange rights,
          voting powers, designations, preferences and relative participating, optional
or           other special rights, if any, and such qualifications, limitations or
          restrictions thereof as shall be provided by the Board of Directors of the
          Corporation consistent with the provisions of this Article 2.
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (2) | Dividends.
Before any dividends shall be paid or set apart for payment           upon shares of
Common Stock, the holders of each series of Preferred Stock shall           be entitled
to receive dividends at the rate (which may be fixed or variable)           and at such
times as specified in the particular series. The holders of shares           of Preferred
Stock shall have no rights to participate with the holders of           shares of Common
Stock in any distribution of dividends in excess of the           preferential dividends,
if any, fixed for such Preferred Stock.
| | --- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (3) | Liquidation
Rights. In the event of any voluntary or involuntary           liquidation,
dissolution or winding up of the Corporation, the Holders of shares           of each
series of Preferred Stock shall be entitled to receive out of the assets           of the
Corporation in money or moneys worth the preferential amount, if           any,
specified in the particular series for each share at the time outstanding
          together with all accumulated but unpaid dividends thereon, before any of such
          assets shall be paid or distributed to holders of Common Stock. The holders of
          Preferred Stock shall have no rights to participate with the holders of Common
          Stock in the assets of the Corporation available for distribution to
          shareholders in excess of the preferential amount, if any, fixed for such
          Preferred Stock.
| | --- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (4) | Voting
Rights. The holders of Preferred Stock shall have only such voting           rights
as are fixed for shares of each series by the Board of Directors pursuant           to
this Article 2 or are provided, to the extent applicable, by the Wisconsin
          Business Corporation Law.
| | --- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

|C. | Common
Stock.
|-- | -------------

| | (1) | Class
A Common Stock
| | --- | --------------------

| | (a) | Liquidation
Rights. In the event of any voluntary or involuntary           dissolution,
liquidation or winding up of the Corporation, after the payment of           all
preferential amounts required to be paid to the Holders of any series of
          Preferred Stock then outstanding and the Holders of Class C Common Stock
          pursuant to Paragraph (C)(3)(a) of this Article 2, the Holders of outstanding
          shares of Class A Common Stock shall be entitled to receive pro rata with the
          Holders of outstanding shares of Class B Common Stock, according to the number
          of shares held by each, the remaining assets and funds of the Corporation
          available for distribution to its shareholders.
| | --- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (b) | Voting
Rights. Except as otherwise provided by the Wisconsin Business           Corporation
Law, the Holders of Class A Common Stock shall be entitled to vote           for the
election of directors of the Corporation and for all other corporate           purposes.
Upon any such vote, the Holders of Class A Common Stock shall be           entitled to
one (1) vote in person or by proxy for each share of Class A Common           Stock
standing in such Holders name on the stock transfer records of the
          Corporation. Except as otherwise provided by the Wisconsin Business Corporation
          Law and Article 4 hereof, with respect to all matters upon which shareholders
          are entitled to vote or to which shareholders are entitled to give consent, the
          Holders of the outstanding shares of Class A Common Stock, the Holders of the
          outstanding shares of Class B Common Stock and the Holders of the outstanding
          shares of Class C Common Stock shall vote together as a single class.
| | --- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (c) | No
Fractional Shares. The Corporation shall not be required to issue           fractions
of a share of Class A Common Stock upon the conversion of shares of           Class B
Common Stock, Class C Common Stock or otherwise. The Corporation shall           pay to
each Holder of a fractional interest of a share of Class A Common Stock
          resulting from the voluntary, involuntary or automatic conversion of shares of
          Class B Common Stock, Class C Common Stock or otherwise an amount in cash equal
          to the product obtained by multiplying such fractional interest to which such
          Holder would otherwise be entitled by the Purchase Price in effect on the date
          of the Holders acquisition of such fractional interest.
| | --- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (2) | Class
B Common Stock.
| | --- | ---------------------

| | (a) | Liquidation
Rights. In the event of any voluntary or involuntary           dissolution,
liquidation or winding up of the Corporation, after the payment of           all
preferential amounts required to be paid to the Holders of any series of
          Preferred Stock then outstanding and the Holders of Class C Common Stock
          pursuant to Paragraph (C)(3)(a) of this Article 2, the Holders of outstanding
          shares of Class B Common Stock shall be entitled to receive pro rata with the
          Holders of outstanding shares of Class A Common Stock, according to the number
          of shares held by each, the remaining assets and funds of the Corporation
          available for distribution to its shareholders.
| | --- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (b) | Voting
Rights. Except as otherwise provided by the Wisconsin Business           Corporation
Law, the Holders of Class B Common Stock shall be entitled to vote           for the
election of directors of the Corporation and for all other corporate           purposes.
Upon any such vote, the Holders of Class B Common Stock shall be           entitled to
ten (10) votes in person or by proxy for each share of Class B           Common Stock
standing in such Holders name on the stock transfer records           of the
Corporation. Except as otherwise provided by the Wisconsin Business           Corporation
Law and Article 4 hereof, with respect to all matters upon which           shareholders
are entitled to vote or to which shareholders are entitled to give           consent, the
Holders of the outstanding shares of Class A Common Stock, the           Holders of the
outstanding shares of Class B Common Stock and the Holders of the           outstanding
shares of Class C Common Stock shall vote together as a single           class.
| | --- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (c) | Transfer
Restrictions; Mandatory Offers to Sell. Shares of Class B Common           Stock may
not be Transferred at any time except for (i) Transfers to the           Corporation;
(ii) Transfers by an Employee-Eligible or Ex-Employee-Eligible to           an
Employee-Eligible Transferee, provided that such Transfer is not for valuable
          consideration and further provided that a certified copy of the trust
instrument           evidencing any assignment of shares of Class B Common Stock by a
Holder to an           Employee-Eligible Transferee shall be filed with the Transfer
Agent at the time           of Transfer; (iii) Transfers to the underwriters in the
Initial Public Offering;           (iv) Transfers to the designated purchaser (other than
the Corporation) in a           tender offer or exchange offer that is subject to Section
13(e) or Section 14(d)           of the Securities Exchange Act of 1934, as amended (or
successor provision),           which tender offer or exchange offer is approved by the
Board of Directors of           the Corporation; (v) Transfers pursuant to an Option
Event and in accordance           with Paragraph (D) of this Article 2; (vi) if the
Holder of the Class B Common           Stock is a corporation, association, limited
liability company, partnership or           joint venture, then Transfers upon such Holders
liquidation or dissolution           to its shareholders who are Family Successors; and
(vii) if the Holder of the           Class B Common Stock is a trust, then Transfers by
such Holder upon its           termination or dissolution to its beneficiaries who are
Family Successors. All           Option Events shall constitute mandatory offers to sell
the subject shares of           Class B Common Stock in the manner set forth in Paragraph
(D) of this Article 2.           Any Transfer or purported Transfer in violation of this
Paragraph (C)(2)(c) of           this Article 2 shall be null and void, and the
Corporation shall not register           any such Transfer or purported Transfer.
| | --- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (d) | Voluntary
Conversion.
| | --- | ---------------------

| | (i) | Each
outstanding share of Class B Common Stock may, at the option of the Holder
          thereof and subject to the provisions of this Paragraph (C)(2)(d)(i) of this
          Article 2, be converted into one fully paid and nonassessable (except as
          otherwise provided by Section 180.0622 of the Wisconsin Business Corporation
Law           or any successor provision thereto, if any) share of Class A Common Stock
at any           time; provided, however, that, except as provided by Paragraph
(C)(2)(d)(ii),           Paragraph (C)(2)(e), Paragraph (D)(5)(a)(iii) and Paragraph
(D)(5)(c) of this           Article 2, (A) no share of Class B-1 Common Stock may be
converted on or before           the 360th day after the pricing of the
Initial Public Offering; and           (B) no share of Class B-2 Common Stock may be
converted on or before the           540th day after the pricing of the
Initial Public Offering. In order           to effect a voluntary conversion of any or
all of those shares in accordance           with this Paragraph (C)(2)(d)(i) of this
Article 2, a Holder of shares of Class           B Common Stock must first submit to the
Transfer Agent a completed and duly           executed Voluntary Transfer/Conversion
Notice. Submission of a Voluntary           Transfer/Conversion Notice in accordance with
this Paragraph (C)(2)(d)(i) of           this Article 2 shall constitute an Option Event
subject to the provisions of           Paragraph (D) of this Article 2.
| | --- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (ii) | Notwithstanding
Paragraph (C)(2)(d)(i) of this Article 2, at any time commencing           upon the
receipt by a Holder of a Notice of Contractual Redemption and prior to
          redemption of the shares of Class B Common Stock specified therein, each
          outstanding share of Class B Common Stock held by such Holder that is called
for           redemption pursuant to such notice may, at the option of such Holder, be
          converted into one fully paid and nonassessable (except as otherwise provided
by           Section 180.0622 of the Wisconsin Business Corporation Law or any successor
          provision thereto, if any) share of Class A Common Stock.
| | ---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | A. | Such
conversion right and option shall be exercised by delivery to the Transfer
          Agent of (1) if the share of Class B Common Stock is represented by a
          certificate, the certificate representing such share of Class B Common Stock to
          be converted, accompanied by a written notice of the election by the Holder
          thereof to convert and by instruments of transfer, in form satisfactory to the
          Transfer Agent, duly executed by such Holder or his duly authorized attorney,
or           (2) if the ownership of the Class B Common Stock is recorded in book
          entry form, a written notice of the election by the Holder thereof to
          convert and by instruments of transfer, in form satisfactory to the Transfer
          Agent, duly executed by such Holder or his duly authorized attorney, and (3) in
          either of (1) or (2) above, transfer tax stamps or funds therefor, if required
          pursuant to Paragraph (C)(2)(d)(ii)(C) of this Article 2.
| | -- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | B. | As
promptly as practicable after all necessary deliveries required by Paragraph
          (C)(2)(d)(ii)(A) of this Article 2 have been made, and the payment in cash of
          any amount required by the provisions of Paragraph (C)(2)(d)(ii)(C) of this
          Article 2, the Corporation will deliver, or cause to be delivered at the office
          where such certificate was surrendered, to, or upon the written order of, the
          Holder of such certificate, a certificate or certificates representing the
          number of full shares of Class A Common Stock issuable upon such conversion
(or,           if ownership of the Class A Common Stock will be recorded in book
          entry form, a share statement reflecting ownership of such shares),
issued           in such name or names as such Holder may direct. Such conversion shall
be deemed           to have been made immediately prior to the close of business on the
date of the           surrender of the certificate representing shares of Class B Common
Stock, and           all rights of the Holder of such shares of Class B Common Stock
shall cease at           such time and the Person or Persons in whose name or names the
certificate or           certificates representing (or share statement reflecting) the
shares of Class A           Common Stock are to be issued shall be treated for all
purposes as having become           the record Holder or Holders of such shares of Class
A Common Stock at such           time; provided, however, that any such surrender and
payment on any date when           the stock transfer records of the Corporation shall be
closed shall constitute           the Person or Persons in whose name or names the
certificate or certificates           representing (or share statement reflecting) shares
of Class A Common Stock are           to be issued as the record Holder or Holders
thereof for all purposes           immediately prior to the close of business on the next
succeeding day on which           such stock transfer records are open.
| | -- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | C. | The
issuance of certificates or share statements for shares of Class A Common           Stock
upon conversion of shares of Class B Common Stock shall be made without           charge
for any stamp or other similar tax in respect of such issuance. However,           if any
such certificate or share statement is to be issued in a name other than           that
of the record Holder of the share or shares of Class B Common Stock           converted,
the person or persons requesting the issuance thereof shall pay to           the
Corporation the amount of any tax which may be payable in respect of any
          transfer involved in such issuance or shall establish to the satisfaction of
the           Corporation that such tax has been paid.
| | -- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (e) | Automatic
Conversion.
| | --- | ---------------------

| | (i) | When
the number of outstanding shares of Class B Common Stock falls below eight
          percent (8%) of the aggregate number of shares of Class A Common Stock, Class B
          Common Stock and Class C Common Stock then outstanding, the then outstanding
          shares of Class B Common Stock shall be and be deemed to be, without further
          deed or act on the part of any Holder, immediately and automatically converted
          into a like number of shares of Class A Common Stock, and stock certificates,
if           any, formerly representing outstanding shares of Class B Common Stock shall
          thereupon and thereafter be deemed to represent a like number of shares of
Class           A Common Stock.
| | --- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (ii) | Each
share of Class B Common Stock that is Transferred to the underwriters in           the
Initial Public Offering shall be and be deemed to be, immediately upon           purchase
by the underwriters, without further deed or act on the part of any           Holder,
automatically converted into one share of Class A Common Stock, and           stock
certificates, if any, formerly representing such outstanding share of           Class B
Common Stock shall thereupon and thereafter be deemed to represent one           share of
Class A Common Stock.
| | ---- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (iii) | Each
share of Class B Common Stock that is Transferred to the designated           purchaser
(other than the Corporation) in a tender offer or exchange offer that           is
subject to Section 13(e) or Section 14(d) of the Securities Exchange Act of
          1934, as amended (or successor provision), which tender offer or exchange offer
          is approved by the Board of Directors of the Corporation, shall be and be
deemed           to be, immediately upon purchase by the designated purchaser, without
further           deed or act on the part of any Holder, automatically converted into one
share of           Class A Common Stock, and stock certificates, if any, formerly
representing such           outstanding share of Class B Common Stock shall thereupon and
thereafter be           deemed to represent one share of Class A Common Stock.  (iv)
          Each share of Class B Common Stock that was owned by a Holder immediately prior
          to such Holders death shall, on the one hundred twentieth           (120th)
day following the date of such Holders death, be and be           deemed to be,
without further deed or act on the part of any Holder,           automatically converted
into one share of Class A Common Stock, and stock           certificates, if any,
formerly representing such outstanding share of Class B           Common Stock shall
thereupon and thereafter be deemed to represent one share of           Class A Common
Stock; provided, however, that such share shall not be so           converted if, at any
time commencing upon the date of such Holders death           and ending upon the
close of business on the one hundred nineteenth           (119th) day
following the date of such Holders death, such           Holders beneficiary
or estate delivers a Voluntary Transfer/Conversion           Notice (that does not state
therein a Minimum Price) to the Transfer Agent           requesting sale or conversion of
such shares of Class B Common Stock, which           submission shall constitute an
Option Event in accordance with Paragraph           (D)(1)(a) of this Article 2.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (f) | Legend.
Any certificate for shares of Class B Common Stock, if any, shall           bear a
conspicuous legend on its face reading as follows:
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------

| | The
shares of Common Stock represented by this certificate may not be Transferred (as such
term is defined in the Articles of Incorporation of this Corporation and which term
includes, without limitation, the entering into of a swap or short sale or other
arrangement that transfers any of the economic consequences of ownership of the shares)
to any person in connection with a Transfer that does not meet the qualifications and
requirements set forth in Paragraph (C)(2)(c) of Article 2 of the Articles of
Incorporation of this Corporation, and no person who receives the shares represented by
this certificate in connection with a Transfer that does not meet the qualifications and
requirements prescribed by Paragraph (C)(2)(c) of Article 2 is entitled to own or to be
registered as the record holder of the shares of Common Stock represented by this
certificate. Each holder of this certificate, by accepting the certificate, accepts and
agrees to all of the foregoing.
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | In
the case of uncertificated shares, an appropriate notice containing the applicable
Transfer restrictions shall be sent to the Holder thereof and noted in the
Corporations stock transfer records.
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (g)        Fractional
Shares. Class B Common Stock may be issued in fractions of a           share which
shall entitle the Holder, in proportion to such Holders           fractional
shares, to exercise voting rights, receive dividends, participate in
          distributions and to have the benefit of all other rights of Holders of Class B
          Common Stock.
| | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (3)        Class
C Common Stock.
| | --------------------------------

| | (a)        Liquidation
Rights. In the event of any voluntary or involuntary           liquidation,
dissolution or winding up of the Corporation, the Holders of           outstanding shares
of Class C Common Stock shall be entitled to be paid out of           the assets of the
Corporation available for distribution to its shareholders,           after the payment
of all preferential amounts required to be paid to the Holders           of any series of
Preferred Stock then outstanding but before any payment shall           be made to the
holders of Class A Common Stock or Class B Common Stock, an           amount in cash
equal to the greater of (i) the Liquidation Preference per share,           plus an
amount equal to the accumulated and unpaid dividends on such shares to           the date
of such liquidation, dissolution or winding up; or (ii) the amount such           holder
would have received had such holder converted its Class C Common Stock           into
Class A Common Stock pursuant to Paragraph (C)(3)(c)(ii) of this Article 2
          immediately prior to such liquidation, dissolution or winding up (regardless of
          whether such conversion is then permissible). If upon any such liquidation,
          dissolution or winding up of the Corporation the remaining assets of the
          Corporation available for the distribution to its shareholders after payment in
          full of amounts required to be paid or distributed to holders of Preferred
Stock           shall be insufficient to pay the holders of shares of Class C Common
Stock the           full amount to which they shall be entitled, the holders of shares of
Class C           Common Stock, and any class of stock ranking on liquidation on a parity
with the           Class C Common Stock, shall share ratably in any distribution of the
remaining           assets and funds of the Corporation in proportion to the respective
amounts           which would otherwise be payable in respect to the shares held by them
upon such           distribution if all amounts payable on or with respect to said shares
were paid           in full.
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (b)        Voting
Rights. Except as otherwise provided by the Wisconsin Business           Corporation
Law, the Holders of Class C Common Stock shall be entitled to vote           for the
election of directors of the Corporation and for all other corporate           purposes.
Upon any such vote, the Holders of Class C Common Stock shall be           entitled to
two (2) votes in person or by proxy for each share of Class C Common           Stock
standing in such Holders name on the stock transfer records of the
          Corporation. Except as otherwise provided by the Wisconsin Business Corporation
          Law and Article 4 hereof, with respect to all matters upon which shareholders
          are entitled to vote or to which shareholders are entitled to give consent, the
          Holders of the outstanding shares of Class A Common Stock, the Holders of the
          outstanding shares of Class B Common Stock and the Holders of the outstanding
          shares of Class C Common Stock shall vote together as a single class.
| | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (c)        Optional
Conversion Rights. Each outstanding share of Class C Common           Stock may, at
the option of the Holder thereof, at any time, be converted into           the numbers of
fully paid and nonassessable (except as otherwise provided by           Section 180.0622
of the Wisconsin Business Corporation Law or any successor           provision thereto,
if any) shares of capital stock of the Corporation indicated           in either (i) or
(ii), below, at the option of the Holder thereof:
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (i)        the
number of shares of Class A Common Stock and Class B Common Stock equal to           the
Combined Class A/Class B Conversion Amount; or
| | ------------------------------------------------------------------------------------------------------------------------------------------------------

| | (ii)        the
number of shares of Class A Common Stock equal to the Class A Conversion
          Amount;
| | ----------------------------------------------------------------------------------------------------------

| | provided,
however, that (A) if prior to such conversion the outstanding Class B Common Stock has
been previously converted into Class A Common Stock pursuant to Paragraph (C)(2)(e)(i) of
this Article 2, then each outstanding share of Class C Common Stock may at any time
thereafter be converted only into the number of shares of Class A Common Stock equal to
the Class A Conversion Amount; and (B) no share of Class C Common Stock held by any given
Holder may be converted during the time period commencing upon the date of delivery by
the Corporation of a Notice of Strategic Transaction Redemption and ending upon the date
of delivery by such Holder of a Voting Assurance Notice to the Corporation in accordance
with Paragraph (C)(3)(d) of this Article 2.
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (iii)        Such
conversion right and option shall be exercised by delivery to the Transfer
          Agent of (1) if the share of Class C Common Stock is represented by a
          certificate, the certificate representing such share of Class C Common Stock to
          be converted, accompanied by a written notice of the election by the Holder
          thereof to convert (which notice shall include the Holders election to
          convert such share into either shares of Class A Common Stock and Class B
Common           Stock as provided in Paragraph (C)(3)(c)(i) of this Article 2 or shares
of Class           A Common Stock as provided in Paragraph (C)(3)(c)(ii) of this Article
2) and by           instruments of transfer, in form satisfactory to the Transfer Agent,
duly           executed by such Holder or his duly authorized attorney, or (2) if the
ownership           of the Class C Common Stock is recorded in book entry form,
a           written notice of the election by the Holder thereof to convert (which notice
          shall include the Holders election to convert such share into either
          shares of Class A Common Stock and Class B Common Stock as provided in
Paragraph           (C)(3)(c)(i) of this Article 2 or shares of Class A Common Stock as
provided in           Paragraph (C)(3)(c)(ii) of this Article 2) and by instruments of
transfer, in           form satisfactory to the Transfer Agent, duly executed by such
Holder or his           duly authorized attorney, and (3) in either of (1) or (2) above,
transfer tax           stamps or funds therefor, if required pursuant to Paragraph
(C)(3)(c)(vi) of           this Article 2.
| | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (iv)        As
promptly as practicable after all deliveries required by Paragraph
          (C)(3)(c)(iii) of this Article 2 have been made, and the payment in cash of any
          amount required by the provisions of Paragraph (C)(3)(c)(vi) of this Article 2,
          the Corporation will deliver, or cause to be delivered at the office where such
          certificate was surrendered, to, or upon the written order of, the Holder of
          such certificate, (A) a certificate or certificates representing the number of
          full shares of Class A Common Stock issuable upon such conversion (or, if
          ownership of the Class A Common Stock will be recorded in book entry          form,
a share statement reflecting ownership of such shares), issued in such           name or
names as such Holder may direct; and, if applicable (B) a certificate or
          certificates representing the number of full and, if applicable, fractional
          shares of Class B Common Stock issuable upon such conversion (or, if ownership
          of the Class B Common Stock will be recorded in book entry form, a
          share statement reflecting ownership of such shares), issued in such name or
          names as such Holder may direct. Such conversion shall be deemed to have been
          made immediately prior to the close of business on the date of the surrender of
          the certificate representing shares of Class C Common Stock, and all rights of
          the Holder of such shares of Class C Common Stock shall cease at such time and
          the Person or Persons in whose name or names the certificate or certificates
          representing (or share statement reflecting) the shares of Class A Common Stock
          and, if applicable, Class B Common Stock are to be issued shall be treated for
          all purposes as having become the record Holder or Holders of such shares of
          Class A Common Stock and, if applicable, Class B Common Stock at such time;
          provided, however, that any such surrender and payment on any date when the
          stock transfer records of the Corporation shall be closed shall constitute the
          Person or Persons in whose name or names the certificate or certificates
          representing (or share statement reflecting) shares of Class A Common Stock
and,           if applicable, Class B Common Stock are to be issued as the record Holder
or           Holders thereof for all purposes immediately prior to the close of business
on           the next succeeding day on which such stock transfer records are open.
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (v)        Unless
otherwise expressly provided therein, no share of Class C Common Stock           that is
converted pursuant to the provisions of Paragraph (C)(3)(c), Paragraph
          (C)(3)(f) or Paragraph (C)(3)(g) of this Article 2 shall retain any rights of
          the Class C Common Stock subsequent to the date of such conversion, including,
          without limitation, rights to dividends, distributions, payments upon
          liquidation, or otherwise, and shall have only the rights associated with the
          shares of Class A Common Stock and/or Class B Common Stock into which such
          shares were converted.
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (vi)        The
issuance of certificates or share statements for shares of Class A Common           Stock
or, if applicable, Class B Common Stock upon conversion of shares of Class           C
Common Stock shall be made without charge for any stamp or other similar tax           in
respect of such issuance. However, if any such certificate or share statement
          is to be issued in a name other than that of the record Holder of the share or
          shares of Class C Common Stock converted, the person or persons requesting the
          issuance thereof shall pay to the Corporation the amount of any tax which may
be           payable in respect of any transfer involved in such issuance or shall
establish           to the satisfaction of the Corporation that such tax has been paid.
| | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (d)        Optional
Strategic Transaction Redemption. To the extent permitted by           applicable law
and subject to the provisions of this Paragraph (C)(3)(d) of this           Article 2,
the Corporation shall have the option to redeem the Class C Common           Stock, in
whole and not in part, following the approval by the Board of           Directors of the
Corporation of a Strategic Transaction, at a redemption price           per share equal
to the Liquidation Preference, plus an amount equal to the           accumulated and
unpaid dividends on such shares to the date of such redemption.           In connection
with any such redemption, the Corporation shall, within ten (10)           business days
following the approval by the Board of Directors of the           Corporation of a
Strategic Transaction, deliver to each Holder of Class C Common           Stock written
notice of redemption, either personally or by mail, which notice           shall specify
that it is being delivered pursuant to this Paragraph (C)(3)(d) of           this Article
2 and shall indicate the date fixed for redemption (a Notice           of Strategic
Transaction Redemption), which date shall in no event be           earlier than
twenty (20) business days after the date the Notice of Strategic           Transaction
Redemption is delivered nor later than forty (40) business days           after the date
the Notice of Strategic Transaction Redemption is delivered. If           mailed, a
Notice of Strategic Transaction Redemption shall be deemed delivered           when
deposited, postage prepaid, in the United States mail (certified mail,           return
receipt requested) addressed to the Holders of Class C Common Stock at           their
addresses as they appear on the stock record books of the Corporation. If           a
Holder of Class C Common Stock delivers to the Corporation a Voting Assurance
          Notice no later than the date that is one (1) business day prior to the date
          fixed for redemption, then the Corporation shall not be entitled to redeem the
          shares of Class C Common Stock held by such Holder delivering such Voting
          Assurance Notice in connection with the Strategic Transaction with respect to
          which the Voting Assurance Notice was delivered. The Corporation may require,
at           its option, that the Holder who delivers a Voting Assurance Notice also
deliver           to the Corporation or its designees, within ten (10) business days
following the           date of the Corporations definitive proxy statement with
respect to such           Strategic Transaction, an irrevocable proxy to vote all of such
Holders           shares of Class C Common Stock (or any other shares of Common
Stock into which           shares of Class C Common Stock have been converted after
delivery of such Voting           Assurance Notice) in favor of all components of the
Strategic Transaction           and against any alternative proposal related thereto that
is not approved by the           Board of Directors of the Corporation and against any
action or agreement that           would delay, impede, frustrate, prevent or nullify the
Strategic Transaction.           Any conversion of Class C Common Stock hereunder which
is made following the           delivery of a Voting Assurance Notice (a Strategic
Conversion) may           be made contingent upon the consummation of the Strategic
Transaction to which           such Voting Assurance Notice relates. Contemporaneously
with the delivery of any           Common Stock deliverable upon the consummation of a
Strategic Conversion, the           Corporation shall pay the Holder of the shares of
Class C Common Stock being           converted an amount equal to the accumulated and
unpaid dividends on the shares           of Class C Common Stock being converted through
the date of conversion.
| | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (e)        Optional
Terminal Redemption; Automatic Conversion. On September 30,           2017, to the
extent the Corporation shall have legally available funds therefor           and to the
extent otherwise permitted by applicable law and subject to the           provisions of
this Paragraph (C)(3)(e) of this Article 2, the Corporation shall           have the
option to redeem, in whole and not in part, the remaining outstanding           shares of
Class C Common Stock at a redemption price per share equal to the           Liquidation
Preference plus an amount equal to the accumulated and unpaid           dividends on such
shares to the date of such redemption. In connection with any           such redemption,
the Corporation shall provide written notice of such           redemption, either
personally or by mail, to the Holders of the Class C Common           Stock, not less
than forty-five days prior to September 30, 2017, which notice           shall specify
that it is being delivered pursuant to this Paragraph (C)(3)(e) of           this Article
2. If mailed, such notice shall be deemed delivered when deposited,           postage
prepaid, in the United States mail (certified mail, return receipt           requested)
addressed to the Holders of Class C Common Stock at their addresses           as they
appear on the stock record books of the Corporation. If a Holder of           Class C
Common Stock delivers to the Corporation a written notice within thirty           (30)
days following delivery of a notice of redemption by the Corporation           hereunder
to the effect that such Holder wishes to retain the shares of Class C           Common
Stock called for redemption, then the Corporation shall not be entitled           to
redeem the shares of Class C Common Stock pursuant hereto and, instead, each
          such share held by the Holder submitting such notice shall remain a share of
          Class C Common Stock until September 30, 2018, on which date it will
          automatically and without further action by the Corporation or any Holder be
          converted into the number of shares of Class A Common Stock and Class B Common
          Stock equal to the Combined Class A/Class B Conversion Amount; provided,
          however, that upon such conversion, the Corporation shall pay to the Holder of
          the converted shares an amount equal to the accumulated and unpaid dividends on
          the shares of Class C Common Stock so converted to the date of conversion. If
          the Corporation does not exercise its option to redeem the Class C Common Stock
          as provided herein, then on September 30, 2018, each share of Class C Common
          Stock will automatically and without further action by the Corporation or any
          Holder be converted into the number of shares of Class A Common Stock and Class
          B Common Stock equal to the Combined Class A/Class B Conversion Amount;
          provided, however, that upon such conversion, the Corporation shall pay to the
          Holder of the converted shares an amount equal to the accumulated and unpaid
          dividends on the shares of Class C Common Stock so converted to the date of
          conversion.
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (f)        Transfer
Restrictions. Shares of Class C Common Stock may not be           Transferred at any
time prior to the Class C Restriction Date except for           Transfers to the
Corporation. From and after the Class C Restriction Date,           shares of Class C
Common Stock may not be Transferred at any time except (i)           Transfers to the
Corporation; (ii) if the Holder of the Class C Common Stock is           a corporation,
association, limited liability company, partnership or joint           venture, then such
Holder may Transfer the shares of Class C Common Stock held           by it upon its
liquidation or dissolution to its shareholders or interest           holders who are
Family Successors; and (iii) if the Holder of the Class C Common           Stock is a
trust, then such Holder may Transfer the shares of Class C Common           Stock held by
it upon its termination or dissolution to its beneficiaries who           are Family
Successors. Upon any Transfer in violation of this Paragraph           (C)(3)(f) of this
Article 2, each share of Class C Common Stock so Transferred           shall be and be
deemed to be, without further deed or act on the part of any           Holder,
immediately and automatically converted into the number of shares of           Class A
Common Stock equal to the Class A Conversion Amount, and stock           certificates, if
any, formerly representing such outstanding share of Class C           Common Stock shall
thereupon and thereafter be deemed to represent the number of           shares of Class A
Common Stock equal to the Class A Conversion Amount; provided,           however, that
upon such conversion, the Corporation shall pay the Holder an           amount equal to
the accumulated and unpaid dividends on such shares to the date           of such
conversion.
| | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (g)        Change
in Control of Matex. Upon any Change in Control of Matex, each           share of
Class C Common Stock owned by Matex shall be and be deemed to be,           without
further deed or act on the part of any Holder, immediately and           automatically
converted into the number of shares of Class A Common Stock equal           to the Class
A Conversion Amount, and stock certificates, if any, formerly           representing such
outstanding share of Class C Common Stock shall thereupon and           thereafter be
deemed to represent the number of shares of Class A Common Stock           equal to the
Class A Conversion Amount; provided, however, that upon such           conversion, the
Corporation shall pay the Matex an amount equal to the           accumulated and unpaid
dividends on such shares to the date of such conversion.
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (h)        Legend.
Any certificate for shares of Class C Common Stock, if any, shall           bear a
conspicuous legend on its face reading as follows:
| | --------------------------------------------------------------------------------------------------------------------------------------------------------

| | The
shares of Common Stock represented by this certificate may not be Transferred (as such
term is defined in the Articles of Incorporation of this Corporation and which term
includes, without limitation, the entering into of a swap or short sale or other
arrangement that transfers any of the economic consequences of ownership of the shares)
to any person in connection with a Transfer that does not meet the qualifications and
requirements set forth in Paragraph (C)(3)(f) of Article 2 of the Articles of
Incorporation of this Corporation, and no person who receives the shares represented by
this certificate in connection with a Transfer that does not meet the qualifications and
requirements prescribed by Paragraph (C)(3)(f) of Article 2 is entitled to own or to be
registered as the record holder of the shares of Common Stock represented by this
certificate. Each holder of this certificate, by accepting the certificate, accepts and
agrees to all of the foregoing.
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | In
the case of uncertificated shares, an appropriate notice containing the applicable
Transfer restrictions shall be sent to the Holder thereof and noted in the Corporations
stock transfer records.
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (i)        No
Additional Issuance. Subsequent to the initial issuance of shares of           Class
C Common Stock, the Board of Directors of the Corporation may only issue           such
shares in the form of a share distribution or distributions pursuant to a           stock
dividend on or split-up of the shares of Class C Common Stock, and only to           the
then Holders of the outstanding shares of Class C Common Stock in accordance
          with Paragraph (C)(7) of this Article 2.
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (4)        Limits
on Reclassification, Subdivision or Combination. No class of           Common Stock
may be reclassified, subdivided or combined unless the           reclassification,
subdivision or combination occurs simultaneously and in the           same proportion for
each class of Common Stock; provided, however, that the           Board of Directors may,
by resolution and without further action of any Holders,           combine the Class B-1
Common Stock and Class B-2 Common Stock into a single           class of Class B Common
Stock at any time after 540 days after the pricing of           the Initial Public
Offering without any combination of the Class A Common Stock           or the Class C
Common Stock.
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (5)        Dividends.
Subject to Paragraph (C)(7) and the other provisions of this           Article 2, the
Board of Directors of the Corporation may, in its sole           discretion, out of funds
legally available for the payment of dividends and at           such times and in such
manner as determined by the Board of Directors, declare           and pay dividends or
other distributions on the Common Stock. Each share of           Common Stock shall be
equal in respect of rights to dividends and distributions,           as and when
declared, except (i) as set forth in Paragraph (C)(7) of this           Article 2; (ii)
that the cash dividend payable with respect to each share of           Class C Common
Stock shall in all cases be in an amount not less than the Class           C Dividend
Amount per calendar year, which amount shall be cumulative from the           first full
calendar quarter following consummation of the Initial Public           Offering; and
(iii) that the Special Dividend may be declared and paid without a           dividend
being declared or paid on the shares of Class A Common Stock or Class C           Common
Stock.
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (6)        Certain
Dividend Limitations. No dividends shall be declared or paid on           the Class A
Common Stock unless dividends are also declared and paid on the           Class B Common
Stock and the Class C Common Stock in the amounts and form           determined in
accordance with this Article 2; and no dividends shall be declared           or paid on
the Class B Common Stock unless dividends are also declared and paid           on the
Class A Common Stock and the Class C Common Stock in the amounts and form
          determined in accordance with this Article 2; provided, however, that the
          Special Dividend may be declared and paid without a dividend being declared or
          paid on the shares of Class A Common Stock or Class C Common Stock. Dividends
          may be declared and paid on the shares of Class C Common Stock without a
          dividend being declared or paid on the shares of Class A Common Stock or Class
B           Common Stock.
| | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (7)        Share
Distributions. All shares of each class of Common Stock shall share           equally
on a per share basis in all dividends or other distributions payable in           shares
of Common Stock or any other securities of the Corporation (including,           without
limitation, rights to purchase securities of the Corporation) or of any           other
Person (collectively, a share distribution). Share           distributions
may be declared and paid only as follows, and share distributions           declared and
paid as follows shall be deemed to be equal distributions for           purposes of this
Paragraph (C)(7) of this Article 2:
| | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (a)        a
share distribution consisting of (i) shares of Class A Common Stock or
          securities that are convertible into, exchangeable for or evidence the right to
          purchase shares of Class A Common Stock to holders of Class A Common Stock,
(ii)           shares of Class B-1 Common Stock or securities that are convertible into,
          exchangeable for or evidence the right to purchase shares of Class B-1 Common
          Stock to holders of Class B-1 Common Stock, (iii) shares of Class B-2 Common
          Stock or securities that are convertible into, exchangeable for or evidence the
          right to purchase shares of Class B-2 Common Stock to holders of Class B-2
          Common Stock; and (iv) shares of Class C Common Stock or securities that are
          convertible into, exchangeable for or evidence the right to purchase shares of
          Class C Common Stock to holders of Class C Common Stock; provided, however,
that           the number of shares or other securities to be distributed per share of
any           class of Common Stock in such share distribution shall be equal to the
number of           shares or other securities to be distributed per share in such share
          distribution to the other classes of Common Stock.
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (b)        a
share distribution consisting of shares of any class or series of securities           of
the Corporation or any other Person other than Class A Common Stock, Class B
          Common Stock or Class C Common Stock (and other than securities that are
          convertible into, exchangeable for or evidence the right to purchase shares of
          Class A Common Stock, Class B Common Stock or Class C Common Stock), either:
(i)           on the basis of a distribution of identical securities, on an equal per
share           basis, to holders of shares of Class A Common Stock, Class B Common Stock
and           Class C Common Stock (with the phrase on an equal per share basis to
          mean, for purposes of this clause (i) and with respect to a Holder of Class C
          Common Stock, the amount of securities equal to the amount such Holder would
          have received had such Holder converted his, her or its shares of Class C
Common           Stock pursuant to Paragraph (C)(3)(c)(i) of this Article 2 immediately
prior to           such share distribution); or (ii) on the basis of a distribution of
one class or           series of securities to holders of shares of Class A Common Stock
and, on an           equal per share basis, one class or series of securities to holders
of shares of           Class B Common Stock, and, on an equal per share basis, one class
or series of           securities to holders of shares of Class C Common Stock (with the
phrase           on an equal per share basis to mean, for purposes of this
clause           (ii) and with respect to a Holder of Class C Common Stock, the amount of
          securities equal to the amount such Holder would have received had such Holder
          converted his, her or its shares of Class C Common Stock into shares of Class A
          Common Stock and Class B Common Stock pursuant to Paragraph (C)(3)(c)(i) of
this           Article 2 immediately prior to such share distribution); provided that the
          securities so distributed (and, if applicable, the securities into which the
          distributed securities are convertible or for which they are exchangeable or
          which they evidence the right to purchase) do not differ in any respect other
          than their relative voting rights and related differences in designation,
          conversion and share distribution provisions; and provided further that (x)
          holders of shares of Class A Common Stock receive a class or series of
          securities having no more than one vote per share or convertible securities
that           are convertible into, exchangeable for or evidence the right to purchase
          securities with no more than one vote per share and having class voting rights
          identical to those for the shares of Class A Common Stock; (y) holders of
shares           of Class B Common Stock receive a class or series of securities having
no more           than 10 votes per share or convertible securities that are convertible
into,           exchangeable for or evidence the right to purchase securities with no
more than           ten votes per share and having class voting rights identical to those
for the           shares of Class B Common Stock; and (z) holders of shares of Class C
Common           Stock receive a class or series of securities having the same number of
votes           such Holder would have been entitled to had such Holder converted his,
her or           its shares of Class C Common Stock into shares of Class A Common Stock
and Class           B Common Stock pursuant to Paragraph (C)(3)(c)(i) of this Article 2
immediately           prior to such share distribution, or convertible securities that
are convertible           into, exchangeable for or evidence the right to purchase
securities having the           same number of votes such Holder would have been entitled
to had such Holder           converted his, her or its shares of Class C Common Stock
into shares of Class A           Common Stock and Class B Common Stock pursuant to
Paragraph (C)(3)(c)(i) of this           Article 2 immediately prior to such share
distribution.
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (8)        Certain
Transactions Not Liquidations. For purposes of this Article 2,           the
voluntary sale, conveyance, lease, exchange or transfer (for cash, shares of
          stock, securities or other consideration) of all or substantially all of the
          assets of the Corporation or a consolidation or merger of the Corporation with
          one or more other corporations (whether or not the Corporation is the
          corporation surviving the consolidation or merger) shall not be deemed to be a
          liquidation, dissolution or winding up, voluntary or involuntary.
| | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (9)        Reserved
Shares. The Corporation shall at all times reserve and keep           available,
solely for the purpose of issuance upon conversion of shares of Class           B Common
Stock and Class C Common Stock, (a) such number of shares of Class A           Common
Stock and Class B Common Stock as shall be issuable upon the conversion           of all
of such then outstanding shares of Class C Common Stock; provided,           however,
that nothing contained herein shall be construed to preclude the           Corporation
from satisfying its obligations in respect of the conversion of the           outstanding
shares of Class C Common Stock by delivering purchased shares of           Class A Common
Stock or Class B Common Stock which are then being held as           treasury stock; and
(b) such number of shares of Class A Common Stock as shall           be issuable upon the
conversion of all of such then outstanding shares of Class           B Common Stock;
provided, however, that nothing contained herein shall be           construed to preclude
the Corporation from satisfying its obligations in respect           of the conversion of
the outstanding shares of Class B Common Stock by           delivering purchased shares
of Class A Common Stock which are then being held as           treasury stock. The
Corporation covenants that if any shares of Class A Common           Stock or Class B
Common Stock required to be reserved for purposes of conversion           hereunder,
require registration with or approval of any governmental authority           under any
Federal or state securities law before such shares of Class A Common           Stock or
Class B Common Stock may be issued upon conversion, the Corporation           will use
its best efforts to cause such shares to be duly registered or           approved, as the
case may be. The Corporation will endeavor to list the shares           of Class A Common
Stock required to be delivered upon conversion prior to such           delivery upon each
national securities exchange, if any, upon which the           outstanding Class A Common
Stock is then listed at the time of such delivery.
| | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (10)        No
Liability. In connection with any Transfer or conversion of any shares           of
any class of Common Stock pursuant to or as permitted by the provisions of           this
Article 2, or in connection with the making of any determination referred           to in
this Article 2, neither the Corporation nor any director, officer,           employee or
agent of the Corporation shall be liable in any manner for any           action taken or
omitted in good faith.
| | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

D.        Class
B Common Stock Transfer Procedures.

| | (1)        Option
Events. Upon the occurrence of any of the following (each, an           Option
Event), the Holder of shares of Class B Common Stock subject           to such
Option Event shall be required to offer such shares for purchase, and           such
shares shall become subject to purchase, pursuant to this Paragraph (D) of           this
Article 2:
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (a)        Submission
by a Holder to the Transfer Agent of a completed and duly executed           Voluntary
Transfer/Conversion Notice shall constitute an Option Event on the           applicable
Option Event Date with respect to the number of shares of Class B           Common Stock
specified in the Voluntary Transfer/Conversion Notice. Submission           of a
Voluntary Transfer/Conversion Notice will constitute the binding commitment           of
the Holder submitting the same to sell the indicated shares of Class B Common
          Stock on the terms and conditions specified therein at the Purchase Price
          (giving effect to any Minimum Price stated therein).
| | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (b)        An
Option Event with respect to a share of Class B Common Stock owned by any
          Holder shall constitute an Option Event on the applicable Option Event Date
with           respect to any marital or community property interest of the spouse of
such           Holder.
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (c)        An
Option Event pursuant to foreclosure sale or other Transfer as specified in           the
third sentence of Paragraph (A)(42)(d) of this Article 2 shall constitute an
          Option Event on the applicable Option Event Date with respect to the number of
          shares of Class B Common Stock subject to such foreclosure sale or other
          Transfer.
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (d)        A
Change in Control of Matex shall constitute an Option Event on the applicable
          Option Event Date with respect to all shares of Class B Common Stock then
          Beneficially Owned by Matex.
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (2)        Options
With Respect to Shares of Class B Common Stock. Upon submission           by a Class
A Optionee, Class B Optionee, Class C Optionee or Class D Optionee of           a valid
and duly executed Purchase Order to the Transfer Agent in accordance           with
Paragraph (D)(3) of this Article 2 and compliance with the terms and           conditions
thereof, options to purchase all or any of the shares of Class B           Common Stock
made available through the happening of Option Events shall be           vested first in
the Class A Optionees; then in the Class B Optionees; then in           the Class C
Optionee; then in the Class D Optionee.
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (3)        Purchase
Orders. Only Optionees are eligible to submit Purchase Orders           and to
purchase shares of Class B Common Stock that become subject to Option           Events.
Optionees of any class who desire to purchase shares of Class B Common           Stock
that become subject to Option Events must first complete, execute and           deliver
to the Transfer Agent a Purchase Order. A Purchase Order must be           accompanied by
either (a) a cashiers check or money order sufficient in           amount to pay
the Purchase Price for the shares of Class B Common Stock           indicated for
purchase therein, which will be held in escrow by the Transfer           Agent pending
satisfaction of the Purchase Order pursuant to Paragraph (D)(4) of           this Article
2 or termination thereof in accordance with this Paragraph (D)(3)           of this
Article 2, or (b) other documentation sufficient in the sole discretion           of the
Transfer Agent to evidence immediate access to funds sufficient in amount           to
pay the Purchase Price for the shares of Class B Common Stock indicated for
          purchase therein along with instructions for the Transfer Agent to access such
          funds and appropriate authorization to allow the same. A Purchase Order will
          become effective upon entry by the Transfer Agent of such Purchase Order on the
          Buyer List, which Buyer List shall be maintained by the Transfer Agent. The
          Transfer Agent shall enter all Purchase Orders on the Buyer List as soon as
          practicable after receipt thereof, but in no event later than twenty-four hours
          after such receipt. A Purchase Order will constitute the binding commitment of
          the Optionee submitting the same to purchase shares of Class B Common Stock on
          the terms and conditions specified therein. All Purchase Orders will remain in
          full force and effect until the earlier of (x) complete satisfaction of the
          terms and conditions specified therein; (y) the date of expiration of such
          Purchase Order as specified therein; or (z) as promptly as practicable
following           receipt by the Transfer Agent of a notice of cancellation, executed
by the           Optionee who submitted the Purchase Order to which it pertains.
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (4)        Purchase
and Sale of Shares of Class B Common Stock. Upon the occurrence           of an
Option Event, the Transfer Agent shall, if then possible pursuant to the           terms
of this Paragraph (D)(4) of this Article 2, cause the shares of Class B           Common
Stock subject to such Option Event to be sold to an Optionee by matching           the
shares subject to such Option Event with the earliest entered Purchase Order
          (first from among all Class A Optionees, then all Class B Optionees, then the
          Class C Optionee, then the Class D Optionee, in that order) the terms and
          conditions of which can be matched by a purchase of all or a part of such
shares           of Class B Common Stock at the Purchase Price, until the terms and
conditions of           such Purchase Order are satisfied in full; if shares of Class B
Common Stock           remain to be sold pursuant to such Option Event, then the Transfer
Agent shall           match the shares of Class B Common Stock subject to such Option
Event with the           next-earliest posted Purchase Order the terms and conditions of
which can be           matched by a purchase of all or a part of such shares of Class B
Common Stock at           the Purchase Price, until the terms and conditions of such
Purchase Order are           satisfied in full; and so on. Upon a sale of shares of Class
B Common Stock in           accordance herewith, the Transfer Agent shall record the sale
of such shares of           Class B Common Stock and provide prompt notice thereof to the
purchaser and           seller; and shall deliver the Purchase Price for the shares of
Class B Common           Stock to the seller thereof, without interest, as promptly as
practicable, but           in no event later than the end of the third business day
following the           occurrence of the Option Event.
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (5)        Procedure
if Shares of Class B Common Stock Not Sold Pursuant to Option           Process. If
the Transfer Agent is unable to complete the sale of shares of           Class B Common
Stock subject to an Option Event (including, without limitation,           delivery of
the Purchase Price therefor) in the manner set forth in Paragraph           (D)(4) of
this Article 2 by the end of the third business day following the           applicable
Option Event Date, then the Transfer Agent shall:
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (a)        In
the case of an Option Event arising under Paragraph (D)(1)(a) of this Article           2
or an Option Event arising under Paragraph (D)(1)(b) of this Article 2 that is
          related to an Option Event arising under Paragraph (D)(1)(a) of this Article 2,
          either
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (i)        If
the Voluntary Transfer/Conversion Notice was submitted other than pursuant to
          Paragraph (C)(2)(e)(iv) of this Article 2, (A) immediately convert the shares
of           Class B Common Stock into an equivalent number of shares of Class A Common
Stock           and cause to be issued certificates representing such shares of Class A
Common           Stock registered in such Holders name (or, in the event ownership
will be           recorded in book entry form, a share statement reflecting
ownership           of such shares), if so directed in the applicable Voluntary
Transfer/Conversion           Notice by the Holder submitting the same and if such
conversion is then allowed           pursuant to Paragraph (C)(2)(d)(i) of this Article
2, or (B) cancel such           Voluntary Transfer/Conversion Notice if so directed in
the applicable Voluntary           Transfer/Conversion Notice by the Holder submitting
the same or if conversion of           the shares of Class B Common Stock is not then
allowed pursuant to Paragraph           (C)(2)(d)(i) of this Article 2, in which case the
shares of Class B Common Stock           subject thereto shall remain held by the Holder
submitting such notice; or
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (ii)        If
the Voluntary Transfer/Conversion Notice was submitted other than pursuant to
          Paragraph (C)(2)(e)(iv) of this Article 2, and if the Voluntary
          Transfer/Conversion Notice provides no direction with respect to conversion of
          the shares subject thereto, cancel such Voluntary Transfer/Conversion Notice,
in           which case the shares of Class B Common Stock subject thereto shall remain
held           by the Holder submitting such notice; or
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (iii)        If
the Voluntary Transfer/Conversion Notice was submitted pursuant to Paragraph
          (C)(2)(e)(iv) of this Article 2, immediately convert the shares of Class B
          Common Stock into an equivalent number of shares of Class A Common Stock and
          cause to be issued certificates representing such shares of Class A Common
Stock           registered in such Holders name (or, in the event ownership will be
          recorded in book entry form, a share statement reflecting ownership
          of such shares), irrespective of whether such conversion would otherwise be
          allowed under the provisions of Paragraph (C)(2)(d)(i) of this Article 2.
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (b)        In
the case of an Option Event arising under Paragraph (D)(1)(c) of this Article           2
or an Option Event arising under Paragraph (D)(1)(b) of this Article 2 that is
          related to an Option Event arising under Paragraph (D)(1)(c) of this Article 2,
          either
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

| | (i)                      immediately
convert the shares of Class B Common Stock into an equivalent number           of shares
of Class A Common Stock and cause to be issued certificates           representing such
shares of Class A Common Stock registered in such           Holders name (or, in
the event ownership will be recorded in book           entry form, a share
statement reflecting ownership of such shares), if           such conversion is then
allowed pursuant to Paragraph (C)(2)(d)(i) of this           Article 2; or
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (ii)        if
conversion of the shares of Class B Common Stock is not then allowed pursuant
          to Paragraph (C)(2)(d)(i) of this Article 2, then the shares of Class B Common
          Stock subject thereto shall remain held by the Holder subject to such
          foreclosure sale or other Transfer.
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (c)        In
the case of an Option Event arising under Paragraph (D)(1)(d) of this Article
          2, immediately convert the shares of Class B Common Stock into an equivalent
          number of shares of Class A Common Stock and cause to be issued certificates
          representing such shares of Class A Common Stock registered in such
          Holders name (or, in the event ownership will be recorded in book
          entry form, a share statement reflecting ownership of such shares),
          irrespective of whether such conversion would otherwise be allowed under the
          provisions of Paragraph (C)(2)(d)(i) of this Article 2. In the event that such
          conversion would then be prohibited by the provisions of Paragraph (C)(2)(d)(i)
          of this Article 2 but for the operation of the previous sentence, none of the
          shares of Class A Common Stock into which the shares of Class B Common Stock
are           converted may be Transferred until the earlier of (i) the expiration of the
          Public Sale Restriction Periods that were applicable to the shares of Class B
          Common Stock prior to such conversion, and (ii) submission of a Voluntary
          Transfer/Conversion notice pursuant to Paragraph (C)(2)(e)(iv) of this Article
          2.
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

E.                      Preemptive
Rights. No holder of shares of any class of capital stock of           the
Corporation shall have any preferential or preemptive right to acquire           unissued
shares of capital stock of the Corporation or securities convertible           into such
shares or conveying a right to subscribe for or acquire shares.

# ARTICLE 3

A.        General
Powers, Number, Classification and Tenure of Directors. The           general powers,
number, classification, tenure and qualifications of the           directors of the
Corporation shall be as set forth in Sections 3.01 and 3.02 of           Article III of
the Bylaws of the Corporation (and as such Sections shall exist           from time to
time). Such Sections 3.01 and 3.02 of the Bylaws, or any provision           thereof, may
only be amended, altered, changed or repealed by the affirmative           vote of
shareholders holding at least sixty-six and two-thirds percent (66-2/3%)           of the
voting power of the then outstanding shares of all classes of capital           stock of
the Corporation generally possessing voting rights in the election of
          directors, considered for this purpose as a single class; provided, however,
          that the Board of Directors, by resolution adopted by the Requisite Vote (as
          hereinafter defined), may amend, alter, change or repeal Sections 3.01 and 3.02
          of the Bylaws, or any provision thereof, without a vote of the shareholders. As
          used herein, the term Requisite Vote shall mean the affirmative
vote           of at least two-thirds of the directors then in office plus one director,
but in           no case more than all of the directors then in office.

---

B.        Removal
of Directors. Any director may be removed from office, but only           for Cause
(as hereinafter defined) by the affirmative vote of holders of at           least
sixty-six and two-thirds percent (66-2/3%) of the voting power of the then
          outstanding shares of all classes of capital stock of the Corporation that
          elected the director to be removed; provided, however, that if the Board of
          Directors by resolution adopted by the Requisite Vote shall have recommended
          removal of a director, then the shareholders may remove such director from
          office without Cause by a majority vote of such outstanding shares. As used
          herein, Cause shall exist only if the director whose removal is
          proposed (i) has been convicted of a felony by a court of competent
jurisdiction           and such conviction is no longer subject to direct appeal or (ii)
has been           adjudged by a court of competent jurisdiction to be liable for willful
          misconduct in the performance of his or her duties to the Corporation in a
          matter which has a material adverse effect on the business of the Corporation
          and such adjudication is no longer subject to direct appeal.

C.        Vacancies.
Any vacancy occurring in the Board of Directors, including a           vacancy created by
the removal of a director or an increase in the number of           directors, shall be
filled by the affirmative vote of a majority of the           directors then in office,
although less than a quorum of the Board of Directors;           provided, however, that
if the vacant office was held by a director elected by a           voting group of
shareholders, only the remaining directors elected by that           voting group shall
fill the vacancy. For purposes of this Article 3, a           director elected by
directors to fill a vacant office pursuant to this Paragraph           (C) shall be
deemed to be a director elected by the same voting group of           shareholders that
elected the director(s) who voted to fill the vacancy. Any           director elected
pursuant to this Paragraph (C) shall serve until the next           election of the class
for which such director shall have been chosen and until           his or her successor
shall be elected and qualified.

D.        Amendments.

| | (1)        Notwithstanding
any other provision of these Articles of Incorporation, the           provisions of this
Article 3 may be amended, altered, changed or repealed           only by the
affirmative vote of shareholders holding at least sixty-six and           two-thirds
percent (66-2/3%) of the voting power of the then outstanding shares           of all
classes of capital stock of the Corporation generally possessing voting           rights
in the election of directors, considered for this purpose as a single           class.
| | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (2)        Notwithstanding
the foregoing and any provisions in the bylaws of the           Corporation, whenever the
holders of any one or more series of Preferred Stock           issued by the Corporation
pursuant to Article 2 hereof shall have the           right, voting separately as a
class or by series, to elect directors at an           annual or special meeting of
shareholders, the election, term of office, filling           of vacancies and other
features of such directorships shall be governed by the           terms of the series of
Preferred Stock applicable thereto, and such directors so           elected shall not be
divided into classes unless expressly provided by the terms           of the applicable
series.
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

# ARTICLE 4

In
addition to any vote of shareholders that may be required by the Wisconsin Business
Corporation Law, if any, and notwithstanding any other provision of these Articles of
Incorporation, the Corporation shall not consummate a Strategic Transaction without first
receiving the affirmative vote of (i) shareholders holding at least sixty-six and
two-thirds percent (66-2/3%) of the voting power of the then outstanding shares of Class
A Common Stock and Class B Common Stock, considered for this purpose as a single class,
and (ii) shareholders holding at least sixty-six and two-thirds percent (66-2/3%) of the
voting power of the then outstanding shares of Class C Common Stock.

---

# ARTICLE 5

The
name and address of the Corporations initial director is:

|                |                                                                              
|--------------- | -----------------------------------------------------------------------------
|Steven J. Smith | Journal Communications, Inc.
333 West State Street
Milwaukee, Wisconsin 53203

# ARTICLE 6

The
Bylaws of the Corporation may limit the authority of the shareholders of the Corporation
to call a special meeting of shareholders to the fullest extent permitted by the
Wisconsin Business Corporation Law.

# ARTICLE 7

The
address of the Corporations initial registered office is 333 West State Street,
Milwaukee, Wisconsin 53203. The name of the Corporations initial registered agent
at such address is Journal Communications, Inc., a Wisconsin corporation.

# ARTICLE 8

The
name and address of the sole incorporator of the Corporation is Peter C. Underwood, Foley
& Lardner, 777 East Wisconsin Avenue, Milwaukee, Wisconsin 53202-5367.

# ARTICLE 9

These
Articles of Incorporation may be amended solely as authorized herein and by law at the
time of amendment.

* * * * * *