Exhibit
99






Noble
Innovations to Display the New Viridian(R) Tankless Water Heaters at
International Building Industry Show in Las Vegas






Wednesday July 30, 6:00 am
ET




PHOENIX--(BUSINESS
WIRE)--Noble Innovations, Inc. (OTCBB: NOBV) announced today
that it will be exhibiting its Viridian® brand of whole-house, electric tankless
water heaters at the January 2009 International Builders Show in Las Vegas,
Nevada. Noble Innovations, which initially launched its highly efficient line of
Truly TanklessTM water heaters at the February 2008 IBS show in Orlando, has
continued taking steps to bolster its partnership with builders and wholesale
distribution throughout the United States and Canada. More than 90,000 building
industry professionals are expected to attend the four-day show, which will
feature the latest products from over 1,800 U.S. and international
manufacturers.




According
to James Cole, President and CEO of Noble Innovations, “Even with the slowness
in the economy, energy and water saving ‘green-conscious’ products are
experiencing tremendous demand by builders. Noble Innovations’ new Viridian
electric tankless water heaters are over 99% efficient and when installed near
the kitchen and bath can help save nearly 10,000 gallons of water annually per
household.” Cole also stated that, “Although the company’s product line is new,
Viridian tankless water heaters are already considered by many builders to be
one of the industry’s best options for whole-house, electric tankless water
heaters and an excellent alternative to gas tankless water heaters in many
markets.”




Fred
Huggins, VP, Sales and Marketing for Noble Innovations, commented, “The
International Builders Show, which is owned by the National Association of Home
Builders, provides four exceptional days of opportunity for our sales team to
meet with thousands of builders, developers, architects, remodelers and
distributors.” Huggins also mentioned that in addition to the IBS show, the
company’s marketing plans include product displays at several other national and
regional building and plumbing products shows over the next few
months.




About Noble Innovations,
Inc.




Noble
Innovations was founded to research, develop, manufacture, market and sell
products using various technologies generally classified as "green-conscious."
Noble Innovations intends to supply products that deliver increased
functionality and energy efficiency to consumers. The company’s first product is
the new Viridian® high-quality, whole-house, electric tankless water heater. The
company has several fully functioning prototypes in testing and is preparing for
its first production. For more information, see www.ViridianTankless.com.




Forward-Looking
Statements




This
press release may contain "forward-looking statements" within the meaning of
Section 27A of the Securities Act of 1993 and Section 21B of the Securities
Exchange Act of 1934. Any statements that express or involve discussions with
respect to predictions, expectations, beliefs, plans, projections, objectives,
goals, assumptions or future events or performance are not statements of
historical fact and may be "forward-looking statements."




Such
statements are based on expectations, estimates, and projections at the time the
statements are made that involve a number of risks and uncertainties which could
cause actual results or events to differ materially from those presently
anticipated. Such statements involve risks and uncertainties, including but not
limited to: Noble's having attended the International Builders show; actual
"green" products being identified and produced; Noble's ability to commence
operations; actual revenues resulting from its green products; costs and
difficulties related to seeking investment candidates and raising of capital;
access to corporate financing, costs, delays, and any other difficulties related
to Noble's business plan, risks, and effects of legal and administrative
proceedings and governmental regulation; future financial and operational
results; competition; general economic conditions, and the ability to manage and
continue growth. Should one or more of Noble's underlying assumptions prove
incorrect, actual outcomes may vary materially from those
indicated.









Important
factors that could cause actual results to differ materially from the
forward-looking statements Noble makes in this news release include market
conditions and those set forth in reports or documents Noble files from time to
time with the United States Securities and Exchange Commission. Noble undertakes
no obligation to revise or update such statements to reflect current events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.







Contact:


Noble
Innovations, Inc., Phoenix


James
A. Cole, 602-455-0507


Fax:
602-233-3434


jcole@noblecares.com