Exhibit
      31.1


Chief
      Executive Officer Certification ****







I,
      Paul
      T. Wood, certify that:




1.
      I have
      reviewed this quarterly report on Form 10-Q of Brand Intermediate Holdings,
      Inc;





2.
      Based
      on my knowledge, this quarterly report does not contain any untrue statement
      of
      a material fact or omit to state a material fact necessary to make the
      statements made, in light of the circumstances under which such statements
      were
      made, not misleading with respect to the period covered by this quarterly
      report;





3.
      Based
      on my knowledge, the financial statements, and other financial information
      included in this quarterly report, fairly present in all material respects
      the
      financial condition, results of operations and cash flows of the registrant
      as
      of, and for, the periods presented in this quarterly report;





4.
      The
      registrant’s other certifying officer and I are responsible for establishing and
      maintaining disclosure controls and procedures (as defined in Exchange Act
      Rules
      13a-15(e) and 15d-15(e)) for the registrant and we have:




(a) designed
      such
      disclosure controls and procedures, or caused such disclosure controls and
      procedures to be designed


under
      our
      supervision, to ensure that material information relating to the registrant,
      including its consolidated


subsidiaries,
      is made
      known to us by others within thos entities, particularly during the period
      in
      which this quarterly


report
      is being
      prepared;





(b) evaluated
      the
      effectiveness of the registrant's disclosure controls and procedures and
      presented in this report our


conclusions
      about the
      effectivness of the disclosure controls and procedures, as of the end of the
      period covered by this


report
      on such
      evaluation; and




(c) disclosed
      in this
      report any change in the registrant’s
      internal control over financial reporting (as defined in Exchange


Act
      Rules 13a-15(f)
      and 15d-15(f)) that occurred during the registrant’s most recent fiscal quarter
      that has materially


affected,
      or is
      reasonably likely to materially affect, the Registrant’s internal control over
      financial reporting.





5.
      The
      registrant’s other certifying officer and I have disclosed, based on our most
      recent evaluation of internal control over financial reporting, to the
      registrant’s auditors and the audit committee of the registrant’s board of
      directors (or persons performing the equivalent functions):





(a)
            all
                significant deficiencies and material weaknesses in the design or
                operation of internal controls over financial reporting which are
                reasonably likely to adversely affect the registrant’s ability to record,
                process, summarize and report financial information; and





(b)
            any
                fraud, whether or not material, that involves management or other
                employees who have a significant role in the registrant’s internal
                controls over financial reporting;







Date: 
              August 15, 2005
            By:
            /s/ Paul
              T. WoodPaul
              T. WoodChief
              Executive Officer, President