Exhibit 10.11

                              EMPLOYMENT AGREEMENT

      THIS EMPLOYMENT AGREEMENT (this "Agreement") is made as of the 5th day of
January 2004, by and among PDI, INC., a Delaware corporation (the "Company"),
having its principal place of business at 10 Mountainview Road, Suite C200,
Upper Saddle River, New Jersey 07458, on the one hand, and ALAN L. RUBINO,
residing at 210 Old Chester Road, Essex Fells, NJ 07021 (the "Executive"), on
the other.

                               W I T N E S S E T H

      WHEREAS, the Company believes that it would benefit from the application
of the Executive's particular and unique skills, experiences and background in
connection with the management and operation of the Company, and wishes to
employ the Executive as Executive Vice President and General Manager, Sales
Teams Business; and

      WHEREAS, the parties desire by this Agreement to set forth the terms and
conditions of the employment relationship between the Company and the Executive.

      NOW, THEREFORE, in consideration of the foregoing and the mutual covenants
in this Agreement, the Company and the Executive agree as follows:

      1. Employment and Duties. The Company hereby employs the Executive as
Executive Vice President and General Manager, Sales Teams Business on the terms
and conditions provided in this Agreement and Executive agrees to accept such
employment subject to the terms and conditions of this Agreement. The Executive
shall be responsible for management of the day-to-day affairs of the Company's
Sales Teams Business, shall perform the duties and responsibilities as are
customary for the officer of a corporation in such positions, and shall perform
such other duties and responsibilities as are reasonably determined from time to
time by the President of Global Sales and Marketing Services Group of the
Company. The Executive shall report to and be supervised by the Company's
President of Global Sales and Marketing Services Group. The Executive shall be
based at the Company's offices in Upper Saddle River, New Jersey, or such other
place that shall constitute the Company's headquarters. The Executive agrees to
devote substantially all his attention and time during normal business hours to
the business and affairs of the Company and to use his reasonable best efforts
to perform faithfully and efficiently the duties and responsibilities of his
positions and to accomplish the goals and

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objectives of the Company as may be established from time to time by the
Company's Board of Directors (the "Board"). Notwithstanding the foregoing, the
Executive may engage in the following activities (and shall be entitled to
retain all economic benefits thereof including fees paid in connection
therewith) as long as they do not interfere in any material respect with the
performance of the Executive's duties and responsibilities hereunder and, with
respect to subsections (i) and (ii) below, that such activity is pre-approved by
the Company's President of Global Sales and Marketing Services Group: (i) serve
on corporate, civic, religious, educational and/or charitable boards or
committees, provided that the Executive shall not serve on any board or
committee of any corporation or other business which competes with the Business
(as defined in Section 10(a) below); (ii) deliver lectures, fulfill speaking
engagements or teach on a part-time basis at educational institutions; and (iii)
make investments in businesses or enterprises and manage his personal
investments; provided that with respect to such activities, Executive shall
comply with all applicable laws and any business conduct and ethics policy
applicable to employees of the Company.

      2. Term. The term of this Agreement shall commence on January 5, 2004 (the
"Commencement Date"), and shall terminate on January 5, 2006, unless extended or
earlier terminated in accordance with the terms of this Agreement (the
"Termination Date"). Such term of employment is herein sometimes referred to
herein as the "Employment Term". The Employment Term shall be extended for
successive one year periods unless either party notifies the other in writing at
least 90 days before the Termination Date, or any anniversary of the Termination
Date, as the case may be, that he or it chooses not to extend the Employment
Term. If the Company chooses not to extend the Employment Term, the Executive
shall be paid an amount equal to the product of twelve (12) times the Monthly
Salary Amount (as defined below), the continuation of his car allowance and
medical benefits for the 12 months following the end of the term of the
Agreement, contingent upon receipt by the Company of a signed Agreement and
Release by the Executive.

      3. Compensation. As compensation for performing the services required by
this Agreement, and during the Employment Term, the Executive shall be
compensated as follows:

            (a) Base Compensation. The Company shall pay to the Executive an
annual salary ("Base Compensation") of $230,000, payable in equal installments
pursuant to the


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<PAGE>

Company's customary payroll procedures in effect for its executive personnel at
the time of payment, but in no event less frequently than monthly, subject to
withholding for applicable federal, state and local income and employment
related taxes. The Executive may be entitled to such increases in Base
Compensation with respect to each calendar year during the Employment Term, as
shall be determined by the Compensation Committee of the Board (the
"Committee"), in its sole and absolute discretion, based on an annual review of
the Executive's performance.

            (b) Incentive Compensation. In addition to Base Compensation, the
Executive may be entitled to receive additional compensation ("Incentive
Compensation") in the discretion of the Committee. The Incentive Compensation
shall be pursuant to short-term and/or long-term incentive compensation programs
which currently exist or may be established by the Company. For purposes of this
Agreement, the Executive's "Pro Rata Share" of Incentive Compensation for any
calendar year shall be a fraction whose numerator shall be equal to the number
of months (or parts of months) during which the Executive was actually employed
by the Company during any such calendar year and whose denominator shall be the
total number of months in such calendar year. The current ICP program is set at
0-125% of base salary with a 100% target. These targets are subject to change at
the discretion of the Compensation Committee of the Board of Directors.

            (c) Sign-On Bonus. In addition to Base Compensation, the Company
shall pay to the Executive within the first thirty days following the
Commencement Date the sum of $20,000, subject to withholding for applicable
federal, state and local income and employment related taxes.

            (d) Sign-On Stock Option. The Executive will be granted an option to
purchase 10,000 shares of the Company's common stock upon approval by the
Committee within the first thirty days following the Commencement Date. The
price of option will be determined by the closing market price of the Company's
common stock on the day the Executive's employment begins with the Company. The
option will vest in one-third increments over three years.

            (e) Financial Planning Program. The executive is eligible for the
Company's Financial Planning Program (AYCO).

      4. Employee Benefits. During the Employment Term and subject to the
limitations set forth in this Section 4, the Executive and his eligible
dependents shall have the right to


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<PAGE>

participate in any retirement plans (qualified and non-qualified), pension,
insurance, health, disability or other benefit plan or program that has been or
is hereafter adopted by the Company (or in which the Company participates),
according to the terms of such plan or program, on terms no less favorable than
the most favorable terms granted to senior executives of the Company.

      5. Vacation and Leaves of Absence. The Executive shall be entitled to the
normal and customary amount of paid vacation provided to senior executive
officers of the Company, but in no event less than 20 days during each 12 month
period, beginning on the Commencement Date of this Agreement. Any vacation days
that are not taken in a given 12 month period shall not accrue or carry-over
from year to year. Upon any termination of this Agreement for any reason
whatsoever, accrued and unused vacation for the year in which this Agreement
terminates will be paid to the Executive within 10 days of such termination
based on his annual rate of Base Compensation in effect on the date of such
termination. In addition, the Executive may be granted leaves of absence with or
without pay for such valid and legitimate reasons as the Company in its sole and
absolute discretion may determine, and the Executive shall be entitled to the
same sick leave and holidays provided to other senior executives of the Company.

      6. Expenses.

            (a) Business Expenses. The Executive shall be promptly reimbursed
against presentation of vouchers or receipts for all reasonable and necessary
expenses incurred by him in connection with the performance of his duties
hereunder.

            (b) Automobile Expense. During the Employment Term, in order to
facilitate the performance of the Executive's duties hereunder, and otherwise
for the convenience of the Company, the Company (a) (i) shall reimburse the
Executive for the cost of leasing an automobile consistent with the Executive
Vice President car benefit described in the Company's Car Benefit Program as of
December 2002 or (ii) shall pay the Executive $850.00 per month and (b) shall
pay or reimburse Executive (upon presentation of vouchers or receipts) for the
reasonable cost of all maintenance, insurance, repairs and other reasonable
expenses related to such automobile (the "Automobile Benefit"). The Executive
hereby agrees that a new lease for an automobile will not be executed until the
Executive's existing lease term has expired.

      7. Indemnification.


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<PAGE>

            (a) General. The Company agrees that if the Executive is made a
party or is threatened to be made a party to any action, suit or proceeding,
whether civil, criminal, administrative or investigative (a "Proceeding"), by
reason of the fact that she is or was a director or officer of the Company, is
or was serving at the request of the Company as a director, officer, member,
employee or agent of another corporation or of a partnership, joint venture,
trust or other enterprise, including, without limitation, service with respect
to employee benefit plans, whether or not the basis of such Proceeding is
alleged action in an official capacity as a director, officer, member, employee
or agent while serving as a director, officer, member, employee or agent, the
Executive shall be indemnified and held harmless by the Company to the fullest
extent authorized by applicable law (in accordance with the certificate of
incorporation and/or bylaws of the Company), as the same exists or may hereafter
be amended, against all Expenses (as defined below) incurred or suffered by the
Executive in connection therewith, and such indemnification shall continue as to
the Executive even if the Executive has ceased to be an officer, director or
agent, or is no longer employed by the Company and shall inure to the benefit of
his heirs, executors and administrators.

            (b) Expenses. As used in this Agreement, the term "Expenses" shall
include, without limitation, damages, losses, judgments, liabilities, fines,
penalties, excise taxes, settlements and costs, attorneys' fees, accountants'
fees, and disbursements and costs of attachment or similar bonds,
investigations, and any expenses of establishing a right to indemnification
under this Agreement.

            (c) Enforcement. If a claim or request under this Agreement is not
paid by the Company, or on its behalf, within fifteen days after a written claim
or request has been received by the Company, the Executive may at any time
thereafter bring suit against the Company to recover the unpaid amount of the
claim or request and if successful in whole or in part, the Executive shall be
entitled to be paid also the expenses of prosecuting such suit. The burden of
proving that the Executive is not entitled to indemnification for any reason
shall be upon the Company.

            (d) Subrogation. In the event of payment under this Agreement, the
Company shall be subrogated to the extent of such payment to all of the rights
of recovery of the Executive.


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<PAGE>

            (e) Partial Indemnification. If the Executive is entitled under any
provision of this Agreement to indemnification by the Company for some or a
portion of any Expenses, but not, however, for the total amount thereof, the
Company shall nevertheless indemnify the Executive for the portion of such
Expenses to which the Executive is entitled.

            (f) Advances of Expenses. Expenses incurred by the Executive in
connection with any Proceeding shall be paid by the Company in advance upon
request of the Executive that the Company pay such Expenses.

            (g) Notice of Claim. The Executive shall give to the Company notice
of any claim made against him for which indemnity will or could be sought under
this Agreement. In addition, the Executive shall give the Company such
information and cooperation as it may reasonably require and as shall be within
the Executive's power and at such times and places as are reasonable for the
Executive.

            (h) Defense of Claim. With respect to any Proceeding as to which the
Executive notifies the Company of the commencement thereof: (i) the Company will
be entitled to participate therein at its own expense; and (ii) except as
otherwise provided below, to the extent that it may wish, the Company jointly
with any other indemnifying party similarly notified will be entitled to assume
the defense thereof, with counsel reasonably satisfactory to the Executive. The
Company shall not be entitled to assume the defense of any action, suit or
proceeding brought by or on behalf of the Company or as to which the Executive
shall have reasonably concluded that there may be a conflict of interest between
the Company and the Executive in the conduct of the defense of such action.

                  The Company shall not be liable to indemnify the Executive
under this Agreement for any amounts paid in settlement of any action or claim
effected without its written consent. The Company shall not settle any action or
claim in any manner which would impose any penalty or limitation on the
Executive without Executive's written consent. Neither the Company nor the
Executive shall unreasonably withhold or delay their consent to any proposed
settlement.

            (i) Non-exclusivity. The right to indemnification and the payment of
expenses incurred in defending a Proceeding in advance of its final disposition
conferred in this Section 7 shall not be exclusive of any other right which the
Executive may have or hereafter may acquire


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<PAGE>

under any statute, provision of the certificate of incorporation or bylaws of
the Company, agreement, vote of stockholders or disinterested directors or
otherwise.

            (j) Directors and Officers Liability Policy. The Company agrees to
use reasonable efforts to maintain directors and officers liability insurance
covering the Executive in a reasonable and adequate amount determined by the
Company.

      8. Termination and Termination Benefits.

            (a) Termination by the Company.

                  (i) For Cause. Notwithstanding any provision contained herein,
the Company may terminate this Agreement at any time during the Employment Term
for "Cause". For purposes of this subsection 8(a)(i), "Cause" shall mean (1) the
continuing failure by the Executive to perform his duties hereunder for any
reason other than total or partial incapacity due to physical or mental illness,
or (2) gross negligence or gross malfeasance on the part of the Executive in the
performance of his duties hereunder that causes material harm to the Company.
Termination pursuant to this subsection 8(a)(i) shall be effective immediately
upon giving the Executive written notice thereof stating the reason or reasons
therefor with respect to clause (2) above, and 15 days after written notice
thereof from the Company to the Executive specifying the acts or omissions
constituting the failure and requesting that they be remedied with respect to
clause (1) above, but only if the Executive has not cured such failure within
such 15 day period. In the event of a termination pursuant to this subsection
8(a)(i), the Executive shall be entitled to payment of his Base Compensation and
the benefits pursuant to Section 4 hereof up to the effective date of such
termination and it is also the intention and agreement of the Company that
Executive shall not be deprived by reason of termination for Cause of any
payments, options or benefits which have been vested or have been earned or to
which Executive is entitled as of the effective date of such termination.

                  (ii) Disability. If due to illness, physical or mental
disability, or other incapacity, the Executive shall fail, for a total of any
six consecutive months ("Disability"), to substantially perform the principal
duties required by this Agreement, the Company may terminate this Agreement upon
30 days' written notice to the Executive. In such event, the Executive shall be
(1) paid his Base Compensation until the Termination Date and his Pro Rata Share
of any Incentive Compensation to which she would have been entitled for the year
in which such


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<PAGE>

termination occurs, and (2) provided with employee benefits pursuant to Section
4, to the extent available, for the remainder of the Employment Term; provided,
however, that any compensation to be paid to the Executive pursuant to this
subsection 8(a)(ii) shall be offset against any payments received by the
Executive pursuant to any policy of disability insurance the premiums of which
are paid for by the Company.

            (b) Termination Without Cause or Termination For Good Reason. The
Company may terminate the Executive's employment hereunder without Cause and the
Executive may terminate his employment hereunder for "Good Reason" (as defined
below). If the Company terminates the Executive's employment hereunder without
Cause, other than due to death or Disability, or if the Executive terminates his
employment for Good Reason, the Executive shall be paid (contingent upon receipt
by the Company of a signed Agreement and General Release by the Executive): (i)
his Base Compensation at the rate in effect at the time of termination through
the Termination Date; (ii) his Pro Rata Share of any Incentive Compensation to
which she would have been entitled for the year in which such termination
occurs; (iii) a lump sum payment equal to the product of twelve (12) times the
"Monthly Salary Amount"; (iv) any vested deferred compensation (including,
without limitation, interest or other credits on the deferred amounts) and any
accrued vacation pay; (v) continuation, until the expiration of the Employment
Term and for twelve months thereafter, of the health and welfare benefits of the
Executive and any long-term disability insurance generally provided to senior
executives of the Company (as provided for by Section 4 of this Agreement) (or
the Company shall provide the economic equivalent thereof); provided, however,
if the Executive obtains new employment and such employment makes the Executive
eligible for health and welfare or long-term disability benefits which are equal
to or greater in scope then the benefits then being offered by the Company, then
the Company shall no longer be required to provide such benefits to the
Executive; (vi) continuation, until the expiration of the Employment Term and
for twelve months thereafter, of the Automobile Benefit; and (vii) any other
compensation and benefits as may be provided in accordance with the terms and
provisions of any applicable plans or programs of the Company; provided,
however, if the Executive terminates his employment for Good Reason pursuant to
subsection (e) thereof (reasons relating to a Change of Control), the Executive
shall be entitled to a lump sum payment equal to the product of thirty-six (36)
times the "Monthly Salary Amount".


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<PAGE>

            As used herein, "Monthly Salary Amount" shall mean an amount equal
to one-twelfth of the sum of (y) the Executive's then current annual Base Salary
plus (z) the average cash incentive compensation paid to the Executive each year
during the three years immediately preceding the termination date.

            As used herein, "Good Reason" means and shall be deemed to exist if,
without the prior express written consent of the Executive, (a) the Company
breaches this Agreement in any material respect; (b) the Company fails to obtain
the full assumption of this Agreement by a successor; (c) the Company fails to
use its reasonable best efforts to maintain, or cause to be maintained directors
and officers liability insurance coverage for the Executive; (d) the Company
purports to terminate the Executive's employment for Cause and such purported
termination of employment is not effected in accordance with the requirements of
this Agreement, or (e) of within two years following the occurrence of a Change
in Control (i) the Executive suffers an adverse change in his status, title,
position or responsibilities, (ii) the Executive suffers a reduction in his base
salary, (iii) the Executive suffers an adverse change in his working conditions,
or (iv) the Company breaches any material provision of this Agreement; provided,
however, that with respect to items (a) through (d) above, within 30 days of
written notice of termination by the Executive, the Company has not cured, or
commenced to cure, such failure or breach.

            For purposes of this Agreement, a "Change of Control" shall mean (1)
any merger by the Company into another corporation or corporations which results
in the stockholders of the Company immediately prior to such transaction owning
less than 55% of the surviving Corporation; (2) any acquisition (by purchase,
lease or otherwise) of all or substantially all of the assets of the Company by
any person, corporation or other entity or group thereof acting jointly; (3) the
acquisition of beneficial ownership, directly or indirectly, of voting
securities of the Company (defined as Common Stock of the Company or any
securities having voting rights that the Company may issue in the future) and
rights to acquire voting securities of the Company (defined as including,
without limitation, securities that are convertible into voting securities of
the Company (as defined above) and rights, options warrants and other agreements
or arrangements to acquire such voting securities) by any person, corporation or
other entity or group thereof acting jointly, in such amount or amounts as would
permit such person, corporation or other entity or group thereof acting jointly
to elect a majority of the members of the Board of the Company, as


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<PAGE>

then constituted; or (4) the acquisition of beneficial ownership, directly or
indirectly, of voting securities and rights to acquire voting securities having
voting power equal to 25% or more of the combined voting power of the Company's
then outstanding voting securities by any person, corporation or other entity or
group thereof acting jointly unless such acquisition as is described in this
part (4) is expressly approved by resolution of the Board of the Company passed
upon affirmative vote of not less than a majority of the Board and adopted at a
meeting of the Board held not later than the date of the next regularly
scheduled or special meeting held following the date the Company obtains actual
knowledge of such acquisition (which approval may be limited in purpose and
effect solely to affecting the rights of Employee under this Agreement).
Notwithstanding the preceding sentence, (i) any transaction that involves a mere
change in identity form or place of organization within the meaning of Section
368(a)(1)(F) of the Internal Revenue Code of 1986, as amended, or a transaction
of similar effect, shall not constitute a Change in Control.

            (c) Non-exclusivity of Rights. Nothing in this Agreement shall
prevent or limit the Executive's continuing or future participation in any
benefit, bonus, incentive or other plan or program provided or maintained by the
Company and for which the Executive may qualify, nor shall anything herein limit
or otherwise prejudice such rights as the Executive may have under any other
existing or future agreements with the Company. Except as otherwise expressly
provided for in this Agreement, amounts which are vested benefits or which the
Executive is otherwise entitled to receive under any plans or programs of the
Company at or subsequent to the date of termination shall be payable in
accordance with such plans or programs.

            (d) Vesting of Stock Grants and Stock Options. In the event of any
termination of this Agreement, Executive's rights with regard to any stock
grants, loan agreements or stock options shall be as set forth in the respective
agreement containing the terms and conditions pertaining thereto.
Notwithstanding the foregoing, in the event that the Executive is terminated for
reasons other than for "Cause" or in the event the Executive terminates this
Agreement for "Good Reason", any stock options then held by the Executive shall
immediately vest in the Executive; provided, however, all stock options then
held by the Executive shall expire and/or terminate 90 days after the date this
Agreement is terminated.


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<PAGE>

            (e) Certain Additional Payments by the Company. Anything in this
Agreement to the contrary notwithstanding, in the event that it shall be
determined that any payment or distribution by the Company to or for the benefit
of the Executive, whether paid or payable or distributed or distributable
pursuant to the terms of this Agreement or otherwise (a "Payment"), would be
subject to the excise tax imposed by Section 4999 of the Internal Revenue Code
of 1986 or any interest or penalties with respect to such excise tax (such
excise tax, together with any such interest and penalties, are hereinafter
collectively referred to as the "Excise Tax"), then the Executive shall be
entitled to receive an additional payment (an "Excise Gross-Up Payment") in an
amount such that after payment by the Executive of all taxes (including any
interest or penalties imposed with respect to such taxes), including any Excise
Tax imposed upon the Excise Gross-Up Payment and any ordinary income tax on the
Excise Gross-Up Payment, in order to put the Executive in the same net after-tax
position as if the payment were not subject to any Excise Tax. Subject to the
provisions of this Section 8(e), all determinations required to be made
hereunder, including whether an Excise Gross-Up Payment is required and the
amount of such Excise Gross-Up Payment, shall be made by PricewaterhouseCoopers
LLP or such other accounting firm which at the time audits the financial
statements of the Company (the "Accounting Firm") at the sole expense of the
Company, which shall provide detailed supporting calculations both to the
Company and the Executive within 15 business days of the date of termination of
the Executive's employment under this Agreement, if applicable, or such earlier
time as is requested by the Company.

      If the Accounting Firm determines that no Excise Tax is payable by the
Executive, the Company shall use its reasonable best efforts to cause the
Accounting Firm to furnish the Executive with an opinion that she has
substantial authority not to report any Excise Tax on his federal income tax
return. Any determination by the Accounting Firm shall be binding upon the
Company and the Executive. As a result of the uncertainty in the application of
Section 4999 of the Code at the time of the initial determination by the
Accounting Firm hereunder, it is possible that Excise Gross-Up Payments, which
will not have been made by the Company, should have been made (an
"Underpayment") consistent with the calculations required to be made hereunder.
If the Company exhausts its remedies pursuant hereto and the Executive
thereafter is required to make a payment of any Excise Tax, the Accounting Firm
shall determine the amount of the Underpayment that has occurred and any such


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Underpayment shall be promptly paid by the Company to or for the benefit of the
Executive.

      The Executive shall notify the Company in writing of any claim by the
Internal Revenue Service that, if successful, would require the payment by the
Company of the Excise Gross-Up Payment. Such notification shall be given as soon
as practicable but no later than ten business days after the Executive knows of
such claim and shall apprise the Company of the nature of such claim and the
date on which such claim is requested to be paid. The Executive shall not pay
such claim prior to the expiration of the 30-day period following the date on
which it gives such notice to the Company (or such shorter period ending on the
date that any payment of taxes with respect to such claim is due). If the
Company notifies the Executive in writing prior to the expiration of such period
that it desires to contest such claim, the Executive shall: (i) give the Company
any information reasonably requested by the Company relating to such claim; (ii)
take such action in connection with contesting such claim as the Company shall
reasonably request in writing from time to time, including (without limitation)
accepting legal representation with respect to such claim by an attorney
reasonably selected by the Company; (iii) cooperate with the Company in good
faith to contest effectively such claim; and (iv) permit the Company to
participate in any proceedings relating to such claim; provided that the Company
shall bear and pay directly all costs and expenses (including additional
interest and penalties) incurred in connection with such contest and shall
indemnify and hold the Executive harmless, on an after-tax basis, for any Excise
Tax or income tax, including interest and penalties with respect thereto,
imposed as a result of such representation and payment of costs and expenses.
Without limitation on the foregoing provisions hereof the Company shall control
all proceedings taken in connection with such contest and, at its sole option,
may pursue or forgo any and all administrative appeals, proceedings, hearings
and conferences with the taxing authority in respect of such claim and may, at
its sole option, either direct the Executive to pay the tax claimed and sue for
a refund or contest the claim in any permissible manner, and the Executive
agrees to prosecute such contest to a determination before any administrative
tribunal, in a court of initial jurisdiction and in one or more appellate
courts, as the Company shall determine, provided that if the Company directs the
Executive to pay such claim and sue for a refund, the Company shall advance the
amount of such payment to the Executive, on an interest-free basis and shall
indemnify and hold the Executive harmless, on an


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<PAGE>

after-tax basis, from any Excise Tax or income tax, including interest or
penalties with respect thereto, imposed with respect to such advance or with
respect to any imputed income with respect to such advance, and further provided
that any extension of the statute of limitations relating to payment of taxes
for the taxable year of the Executive with respect to which such contested
amount is claimed to be due is limited solely to such contested amount.
Furthermore, the Company's control of the contest shall be limited to issues
with respect to which an Excise Gross-Up Payment would be payable hereunder and
the Executive shall be entitled to settle or contest, as the case may be, any
other issue raised by the Internal Revenue Service or any other taxing
authority.

      If, after the receipt by the Executive of an amount advanced by the
Company pursuant hereto, the Executive becomes entitled to receive any refund
with respect to such claim, the Executive shall (subject to the Company's
complying with the requirements hereof) promptly pay to the Company the amount
of such refund (together with any interest paid or credited thereon after taxes
applicable thereto). If, after the receipt by the Executive of an amount
advanced by the Company pursuant hereto, a determination is made that the
Executive shall not be entitled to any refund with respect to such claim and the
Company does not notify the Executive in writing of its intent to contest such
denial of refund prior to the expiration of 30 days after such determination,
then such advance shall be forgiven and shall not be required to be repaid and
the amount of such advance shall offset, to the extent thereof, the amount of
Excise Gross-Up Payment required to be paid.

            (f) Death Benefit. Notwithstanding any other provision of this
Agreement, this Agreement shall terminate on the date of the Executive's death.
In such event the Company shall pay Executive's Base Compensation to his wife,
if she survives him, or, if she does not survive him, to his estate, through the
Termination Date. In addition, the Company shall pay to Executive's wife, if she
survives him, or, if she does not survive him, to his estate, the Pro Rata Share
of any Incentive Compensation to which Executive would have been entitled for
the year in which such death occurs.

            (g) Payment. Except as otherwise provided in this Agreement, any
payments to which the Executive shall be entitled under this Section 8,
including, without limitation, any economic equivalent of any benefit, shall be
made as promptly as possible following the date of


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<PAGE>

termination. If the amount of any payment due to the Executive cannot be finally
determined within 90 days after the Date of Termination, such amount shall be
estimated on a good faith basis by the Company and the estimated amount shall be
paid no later than 90 days after such Date of Termination. As soon as
practicable hereafter, the final determination of the amount due shall be made
and any adjustment requiring a payment to or from the Executive shall be made as
promptly as practicable.

            (h) No Mitigation. The Executive shall not be required to mitigate
the amount of any payments provided for by this Agreement by seeking employment
or otherwise, nor shall the amount of any payment or benefit provided in this
Agreement be reduced by any compensation or benefit earned by the Executive
after termination of his employment.

      9. Company Property. All advertising, promotional, sales, suppliers,
manufacturers and other materials or articles or information, including without
limitation data processing reports, customer lists, customer sales analyses,
invoices, product lists, price lists or information, samples, or any other
materials or data of any kind furnished to the Executive by the Company or
developed by the Executive on behalf of the Company or at the Company's
direction or for the Company's use or otherwise in connection with the
Executive's employment hereunder, are and shall remain the sole and confidential
property of the Company; if the Company requests the return of such materials at
any time during or at or after the termination of the Executive's employment,
the Executive shall immediately deliver the same to the Company.

      10. Covenant Not To Compete.

            (a) Covenants Against Competition. The Executive acknowledges that
as of the execution of this Employment Agreement (i) the Company, as part of its
business, is engaged in the business of providing the outsource sales and
marketing and marketing research services to the pharmaceutical, medical device
and diagnostics and biotechnology industries (the "Business"); (ii) the
Company's Business is conducted currently throughout the United States and may
be expanded to other locations; (iii) his employment with the Company will have
given him access to confidential information concerning the Company; (iv)
"Competitors" for the purpose of this agreement include firms that compete in
the Contract Sales Organizations markets and include but are not limited to
Innovex, Ventive, Nelson, and Cardinal Health's outsourced Sales Services
Business (the list of competitive firms may change based on the job scope of the
executive


                                       14
<PAGE>

AND/OR changes to PDI's competitive peer group); and (v) the agreements and
covenants contained in this Agreement are essential to protect the business and
goodwill of the Company. Accordingly, the Executive covenants and agrees as
follows:

                  (i) Non-Compete. Without the prior written consent of the
Board, the Executive shall not during the Restricted Period (as defined below)
within the Restricted Area (as defined below) (except in the Executive's
capacity as an officer of the Company or any of its affiliates), (a) engage or
participate in the Business; (b) enter the employ of, or render any services
(whether or not for a fee or other compensation) to, any Competitor engaged in
the Business; or (c) acquire an equity interest in any such person; provided,
however, that such restriction shall not apply to any persons which do not have
products which compete with the Company's products at the time that such
Employee engages, participates, enters the employ of, or renders service to any
person engaged in the Business during the Restricted Period or with products
that the Company at the time of such Termination is in the process of
negotiating to market, license and/or acquire. The foregoing restrictions shall
not apply at any time if the Executive's employment is terminated during the
Term by the Executive for Good Reason; provided, however, that during the
Restricted Period the Executive may own, directly or indirectly, solely as a
passive investment, securities of any company traded on any national securities
exchange or on the National Association of Securities Dealers Automated
Quotation System.

                  As used herein, "Restricted Period" shall mean the period
commencing on the Commencement Date and ending on the second anniversary of the
Executive's termination of employment.

                  "Restricted Area" shall mean any place within the United
States and any other country in which the Company is then actively considering
conducting Business.

            (b) Confidential Information; Personal Relationships. The Executive
acknowledges that the Company has a legitimate and continuing proprietary
interest in the protection of its confidential information and has invested
substantial sums and will continue to invest substantial sums to develop,
maintain and protect confidential information. The Executive agrees that, during
and after the Restricted Period, without the prior written consent of the Board,
the Executive shall keep secret and retain in strictest confidence, and shall
not knowingly use for


                                       15
<PAGE>

the benefit of himself or others any and all confidential matters relating to
the Company's Business including, without limitation, operational methods,
marketing or development plans or strategies, business acquisition plans, joint
venture proposals or plans, and new personnel acquisition plans, learned by the
Executive heretofore or hereafter (such information shall be referred to herein
collectively as "Confidential Information"); provided, that nothing in this
Agreement shall prohibit the Executive from disclosing or using any Confidential
Information (A) in the performance of his duties hereunder, (B) as required by
applicable law, (C) in connection with the enforcement of his rights under this
Agreement or any other agreement with the Company, or (D) in connection with the
defense or settlement of any claim, suit or action brought or threatened against
the Executive by or in the right of the Company. Notwithstanding any provision
contained herein to the contrary, the term Confidential Information shall not be
deemed to include any general knowledge, skills or experience acquired by the
Executive or any knowledge or information known or available to the public in
general. Moreover, the Executive shall be permitted to retain copies of, or have
access to, all such Confidential Information relating to any disagreement,
dispute or litigation (pending or threatened) involving the Executive.

            (c) Employees of the Company and its Affiliates. During the
Restricted Period, without the prior written consent of the Board, the Executive
shall not, directly or indirectly, hire or solicit, or cause others to hire or
solicit, for employment by any person other than the Company or any affiliate or
successor thereof, any employee of, or person employed within the two years
preceding the Executive's hiring or solicitation of such person by, the Company
and its affiliates or successors or encourage any such employee to leave his
employment. For this purpose, any person whose employment has been terminated
involuntarily by the Company shall be excluded from those persons protected by
this Section for the benefit of the Company.

            (d) Business Relationships. During the Restricted Period, the
Executive shall not, directly or indirectly, request or advise a person that has
a business relationship with the Company to curtail or cancel such person's
business relationship with the Company.

            (e) Rights and Remedies Upon Breach. If the Executive breaches,
threatens to commit a breach of, any of the provisions contained in Section 10
of this Agreement (the "Restrictive Covenants"), the Company shall have the
following rights and remedies, each of


                                       16
<PAGE>

which rights and remedies shall be independent of the others and severally
enforceable, and each of which is in addition to, and not in lieu of, any other
rights and remedies available to the Company under law or in equity.

                  (i) Specific Performance. The right and remedy to have the
Restrictive Covenants specifically enforced by any court of competent
jurisdiction, it being agreed that any breach or threatened breach of the
Restrictive Covenants would cause irreparable injury to the Company and that
money damages would not provide an adequate remedy to the Company.

                  (ii) Accounting. The right and remedy to require the Executive
to account for and pay over to the Company all compensation, profits, monies,
accruals, increments or other benefits derived or received by the Executive as
the result of any action constituting a breach of Restrictive Covenants.

            (f) Severability of Covenants. The Executive acknowledges and agrees
that the Restrictive Covenants are reasonable and valid in duration and
geographical scope and in all other respects. If any court determines that any
of the Restrictive Covenants, or any part thereof, is invalid or unenforceable,
the remainder of the Restrictive Covenants shall not thereby be affected and
shall be given full effect without regard to the invalid portions. The
provisions set forth in Section 10 above shall be in addition to any other
provisions of the business conduct and ethics policy applicable to employees of
the Company and its subsidiaries during the Employment Term.

            (g) Saving Clause. If the period of time or the area specified in
subsection (a) above should be adjudged unreasonable in any proceeding, then the
period of time shall be reduced by such number of months or the area shall be
reduced by the elimination of such portion thereof or both so that such
restrictions may be enforced in such area and for such time as is adjudged to be
reasonable. If the Executive violates any of the restrictions contained in the
foregoing subsection (a), the restrictive period shall not run in favor of the
Executive from the time of the commencement of any such violation until such
time as such violation shall be cured by the Executive to the satisfaction of
Company.

      11. Executive's Representation and Warranties. Except for an Employment
and Confidentiality Agreement with Cardinal 401 and Cardinal Health, Inc., which
contains restrictions on Executive, the Executive represents and warrants that
he has the full right and authority to enter into this Agreement and fully
perform his obligations hereunder, that he is not


                                       17
<PAGE>

subject to any non-competition agreement other than with the Company, and that
his past, present and anticipated future activities have not and will not
infringe on the proprietary rights of others. Executive further represents and
warrants that he is not obligated under any contract (including, but not limited
to, licenses, covenants or commitments of any nature) or other agreement or
subject to any judgment, decree or order of any court or administrative agency
which would conflict with his obligation to use his best efforts to perform his
duties hereunder or which would conflict with the Company's business and
operations as presently conducted or proposed to be conducted. Neither the
execution nor delivery of this Agreement, nor the carrying on of the Company's
business as officer and employee by Executive will conflict with or result in a
breach of the terms, conditions or provisions of or constitute a default under
any contract, covenant or instrument to which Executive is currently a party.

      12. Miscellaneous.

            (a) Integration; Amendment. This Agreement constitutes the entire
agreement between the parties hereto with respect to the matters set forth
herein and supersedes and renders of no force and effect all prior
understandings and agreements between the parties with respect to the matters
set forth herein. No amendments or additions to this Agreement shall be binding
unless in writing and signed by both parties.

            (b) Severability. If any part of this Agreement is contrary to,
prohibited by, or deemed invalid under applicable law or regulations, such
provision shall be inapplicable and deemed omitted to the extent so contrary,
prohibited, or invalid, but the remainder of this Agreement shall not be invalid
and shall be given full force and effect so far as possible.

            (c) Waivers. The failure or delay of any party at any time to
require performance by the other party of any provision of this Agreement, even
if known, shall not affect the right of such party to require performance of
that provision or to exercise any right, power, or remedy hereunder, and any
waiver by any party of any breach of any provision of this Agreement shall not
be construed as a waiver of any continuing or succeeding breach of such
provision, a waiver of the provision itself, or a waiver of any right, power, or
remedy under this Agreement. No notice to or demand on any party in any case
shall, of itself, entitle such party to other or further notice or demand in
similar or other circumstances.


                                       18
<PAGE>

            (d) Power and Authority. The Company represents and warrants to the
Executive that it has the requisite corporate power to enter into this Agreement
and perform the terms hereof; that the execution, delivery and performance of
this Agreement by it has been duly authorized by all appropriate corporate
action; and that this Agreement represents the valid and legally binding
obligation of the Company and is enforceable against it in accordance with its
terms.

            (e) Burden and Benefit; Survival. This Agreement shall be binding
upon and inure to the benefit of the parties hereto and their respective heirs,
executors, personal and legal representatives, successors and assigns. In
addition to, and not in limitation of, anything contained in this Agreement, it
is expressly understood and agreed that the Company's obligation to pay
termination compensation as set forth herein shall survive any termination of
this Agreement.

            (f) Governing Law; Headings. This Agreement and its construction,
performance, and enforceability shall be governed by, and construed in
accordance with, the laws of the State of New Jersey, without regard to its
conflicts of law provisions. Headings and titles herein are included solely for
convenience and shall not affect, or be used in connection with, the
interpretation of this Agreement.

            (g) Arbitration; Remedies. Any dispute or controversy arising under
this Agreement or as a result of or in connection with Executive's employment
(other than disputes arising under Section 10) shall be arbitrated and settled
pursuant to the National Rules for the Resolution of Employment Disputes of the
American Arbitration Association which are then in effect in a proceeding held
in Bergen County, New Jersey. This provision shall also apply to any and all
claims that may be brought under any federal or state anti-discrimination or
employment statute, rule or regulation, including, but not limited to, claims
under: the National Labor Relations Act; Title VII of the Civil Rights Act;
Sections 1981 through 1988 of Title 42 of the United States Code; the Employee
Retirement Income Security Act; the Immigration Reform and Control Act; the
Americans With Disabilities Act; the Age Discrimination in Employment Act; the
Fair Labor Standards Act; the Occupational Safety and Health Act; the Family and
Medical Leave Act; and the Equal Pay Act. The decision of the arbitrator and
award, if any, is final and binding on the parties and the judgment may be
entered in any court having jurisdiction thereof.


                                       19
<PAGE>

The parties will agree upon an arbitrator from the list of labor arbitrators
supplied by the American Arbitration Association. The parties understand and
agree, however, that disputes arising under Section 10 of this Agreement may be
brought in a court of law or equity without submission to arbitration.

            (h) Jurisdiction. Except as otherwise provided for herein, each of
the parties (a) submits to the exclusive jurisdiction of any state court sitting
in Bergen County, New Jersey or federal court sitting in New Jersey in any
action or proceeding arising out of or relating to this Agreement, (b) agrees
that all claims in respect of the action or proceeding may be heard and
determined in any such court, (c) agrees not to bring any action or proceeding
arising out of or relating to this Agreement in any other court and (d) waives
any right such party may have to a trial by jury with respect to any action or
proceeding arising out of or relating to this Agreement. Each of the parties
waives any defense of inconvenient forum to the maintenance of any action or
proceeding so brought and waives any bond, surety or other security that might
be required of any other party with respect thereto. Any party may make service
on another party by sending or delivering a copy of the process to the party to
be served at the address and in the manner provided for giving of notices in
Section 12(i). Nothing in this Section, however, shall affect the right of any
party to serve legal process in any other manner permitted by law.

            (i) Notices. All notices called for under this Agreement shall be in
writing and shall be deemed given upon receipt if delivered personally or by
confirmed facsimile transmission and followed promptly by mail, or mailed by
registered or certified mail (return receipt requested), postage prepaid, to the
parties at their respective addresses (or at such other address for a party as
shall be specified by like notice; provided that notices of a change of address
shall be effective only upon receipt thereof) as set forth in the preamble to
this Agreement or to any other address or addressee as any party entitled to
receive notice under this Agreement shall designate, from time to time, to
others in the manner provided in this subsection 12(i) for the service of
notices.

            Any notice delivered to the party hereto to whom it is addressed
shall be deemed to have been given and received on the day it was received;
provided, however, that if such day is not a business day then the notice shall
be deemed to have been given and received on the business


                                       20
<PAGE>

day next following such day. Any notice sent by facsimile transmission shall be
deemed to have been given and received on the business day next following the
day of transmission.

            (j) Number of Days. In computing the number of days for purposes of
this Agreement, all days shall be counted, including Saturdays, Sundays and
holidays; provided, however, that if the final day of any time period falls on a
Saturday, Sunday or holiday on which federal banks are or may elect to be
closed, then the final day shall be deemed to be the next day which is not a
Saturday, Sunday or such holiday.

      IN WITNESS WHEREOF, the parties have duly executed this Agreement as of
the date first above written.


                                   ---------------------------------------------
                                   ALAN L. RUBINO

                                   PDI, INC.


                                   By:
                                       -----------------------------------------
                                       Steven Budd
                                       President,
                                       Global Sales and Marketing Services Group


                                       21