Exhibit 4.37

English Translation

Cooperation Agreement



|         |  |                                                                                                                      
|-------- |  | ---------------------------------------------------------------------------------------------------------------------
|Party A: |  | Beijing Guangyitong Advertising Co., Ltd.                                                                            
|Address: |  | 26th Floor, Technology Mansion Tower D, Tsinghua Science Park, No.1 Zhongguancun East Road, Haidian District, Beijing



|         |  |                                                                                        
|-------- |  | ---------------------------------------------------------------------------------------
|Party B: |  | Guangzhou Boguan Telecommunication Technology Limited                                  
|Address: |  | 5thfloor, No. 19 Jiangong Road, Zhongshan Avenue,
Tianhe District, Guangzhou, Guangdong

WHEREAS:



|1 | Party A is a company registered in Beijing under the laws of PRC, mainly engaged in advertising design, production, agency and distribution of domestic advertisements from both
domestic and overseas clients.
|- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|2 | Party B is a company registered in Guangzhou under the laws of PRC, mainly engaged in the development and production of computer software and hardware and network communication
products, and the development and services of internet portal technology, e-commerce technology and electronic publishing technology and distribution of own products.
|- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

NOW THEREFORE, Party A and Party B (collectively referred to as the Both Parties), upon mutual consultations, reach the following agreement:

I. Scope of Cooperation

1 Scope of services provided by Party A

Party A is a company engaged in advertising design, production, agency and distribution services as approved by Beijing Administration for Industry and Commerce
according to law; Party A is also an Netease online advertising partner that receives advertising orders from clients and then makes arrangements for distribution on Netease website.

2 Scope of services provided by Party B

Party B shall provide services to Party A in accordance with this Agreement,
including but not limited to:



---

R&D in computer software (including without limitation online advertising production, distribution and management
softwares) and related technology support and maintenance services.



2



---

II. Ways of Cooperation

1 Both Parties agree, during the term of this Agreement, to enter into a separate technology service agreement with respect to particulars of each technology service, prescribing the specific scope, methods, staffing,
billing rates, among other things, of each technology service. Each of the aforementioned separate technology service agreements, once made, shall be annexed hereto as Exhibits and constitute a part hereof, with the same effect as this Agreement.

2 In addition to services set out in Article I of this Agreement, Party B shall, by leveraging its resources, carry out promotion and
publicity with respect to the services provided to clients hereunder, and shall be responsible for the relevant costs and expenses for the promotion and publicity of services. Party B shall also pay relevant costs and expenses in connection with the
services set out in Clause 1 of Article I hereof, including but not limited to remunerations for R&D staff, expenses for equipment lease and public relations, etc.

3 Both Parties agree that Party A shall take the full responsibility to collect service income from clients, which shall be distributed in such manner as set forth in Article III of this Agreement.

4 Party B agrees that Party A may also cooperate with any third party it selects to provide services for NetEase online advertising clients, and enter
into a separate written agreement with such third party in connection with the distribution of the distributable income under Article III between itself and the third party.

III. Distribution of Service income and Methods of Payment

Both Parties agree to distribute the
service income hereunder according to the following formulas:



| | 1 | Calculation of distributable income
| | - | -----------------------------------

Both Parties agree
that the balance of the online advertising service income received by Party A from clients for each month, after deduction of turnover taxes payable for the above income (such as business tax, hereinafter referred to as Payable Turnover
Taxes), the expenses incurred by Party A for provision of its services (exclusive of the portion of expenses distributed to Party B and any other partner of the NetEase group) and the profits that may be retained by Party A, shall be the
distributable income to be shared between Party A, Party B and any other partner of the NetEase group.

Both Parties agree that, in case of
any adjustments in the Payable Turnover Taxes to be paid by Party A due to changes in government policies, Both Parties shall decide on new methods for distribution by entering into a supplemental agreement in writing.



3



---

The formula for calculating distributable income is as follows:

Distributable income

= Service income -
Payable Turnover Taxes  Expenses incurred by Party A for provision of its services - Profits retained by Party A



| | 2 | Profits retained by Party A:
| | - | ----------------------------

Both Parties agree to
calculate the profits retained by Party A according to the following formula:

Profits retained by Party A = 5% of total
amount of the actual expenses incurred by Party A for provision of its services (exclusive of the portion of expenses distributed to Party B and any other partner of the NetEase group ) and payable turnover taxes (such as business tax, etc.)



| | 3 | The formula for calculating income distributable to Party B is as follows:
| | - | --------------------------------------------------------------------------

Due distribution to Party B = Distributable income × [Expenses of Party B/ (Expenses of Party B + Expenses of any other partner of
the NetEase group)]



| | 4 | The formula for calculating income distributable to any other partner of the NetEase group is as follows:
| | - | ---------------------------------------------------------------------------------------------------------

Due distribution to any other partner of the NetEase group = Distributable income × [Expenses of any other partner of the NetEase group / (Expenses
of Party B + Expenses of any other partner of the NetEase group)]



| | 5 | Methods of payment
| | - | ------------------

Party A shall remit the due portions
of income distributable to Party B for the previous month into the following accounts of Party B within one month after each settlement.

Party Bs account:

Bank: Agricultural Bank of China Guangzhou Peace World Plaza Sub-branch

Account Name: Guangzhou Boguan Information Technology Co., Ltd.

Account No.: 037601040002562

Account details of any other partner of the NetEase group will be specified in
separate notices.



4



---

IV. Intellectual Property and Confidentiality



| | 4.1 | Party B shall be solely and exclusively entitled to any right, title, and interest in and to all or any intellectual property generated in its performance of this Agreement,
including but not limited to copyrights, patents, know-how, trade secrets and the like.
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | 4.2 | Subject to written consent from the proprietors, Party A may be assigned any right, ownership or interest in and to all or any intellectual property generated in the performance of
this Agreement by Party B in such manner as agreed on by Both Parties through consultations.
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | 4.3 | Party B agrees that it shall use its reasonable and best efforts to protect or maintain the confidentiality of the information of Party A, wholly or in part, marked
confidential or being of confidential nature to the knowledge of Party B (Confidential Information). Without the prior written consent of Party A, Party B shall not disclose, provide or transfer such Confidential Information
to any third party. Upon the expiration or termination of this Agreement, Party B is obliged to return upon request of Party A any document, material or software containing Confidential Information to the proprietor of such Confidential Information,
or destroy such documents, materials or software and delete Confidential Information from any relevant electronic devices of Party B, and may not continue to use such Confidential Information.
| | --- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | 4.4 | Clauses 4.1, 4.2, and 4.3 hereof shall survive any expiration or termination of this Agreement.
| | --- | -----------------------------------------------------------------------------------------------

V. Representations and Warranties



| | 5.1 | Party A represents and warrants that:
| | --- | -------------------------------------



| | 5.1.1 | Party A is a company duly registered and existing in Beijing under the laws of PRC.
| | ----- | -----------------------------------------------------------------------------------



| | 5.1.2 | Party A has the full right, power, authority and capacity required to execute, deliver and perform this Agreement and all necessary consents and approvals.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------



| | 5.1.3 | This Agreement shall become legal, valid, and binding upon Party A, and enforceable to Party A in accordance with the terms hereof upon the execution of this Agreement.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | 5.2 | Party B represents and warrants that:
| | --- | -------------------------------------



| | 5.2.1 | Party B is a company duly registered and existing in Guangzhou under the laws of PRC.
| | ----- | -------------------------------------------------------------------------------------



5



---

| | 5.2.2 | Party B has the full right, power, authority and capacity required to execute, deliver and perform this Agreement and all necessary consents and approvals.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------



| | 5.2.3 | This Agreement shall become legal, valid, and binding upon Party B, and enforceable to Party B in accordance with the terms hereof upon the execution of this Agreement.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------

VI. Effectiveness and Duration for Cooperation

This Agreement shall take effect as of the date of signature and seal by Both Parties hereto. The period of cooperation hereunder shall begin on Jan. 1, 2006 and end on Jan. 31, 2007.

VII. Termination



| | 7.1 | In the event that either Party hereto has been in material breach of this Agreement, and continues in such breach for 30 days after receipt of the notice from the other Party for
the occurrence and existence of the breach, the non-breaching Party may terminate this Agreement immediately upon the issuance of a notice to the breaching Party, but without prejudice to the rights or remedies to which such terminating Party is
entitled at law or for other reasons. During the term of this Agreement, either Party may terminate this Agreement by giving a 30-day notice in writing to the other Party.
| | --- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | 7.2 | Article IV of this Agreement shall continue in force and effect after the expiration or termination of this Agreement.
| | --- | ----------------------------------------------------------------------------------------------------------------------

VIII. Force Majeure



| | 8.1 | The Force Majeure Event under this Agreement means any event beyond the reasonable control of any Party hereto and unavoidable despite the reasonable care on the part of
the affected Party, including but not limited to government acts, natural force, fire, explosion, storm, flood, earthquake, tide, lightning or war. However, the insufficiency in creditworthiness, fund or financing shall not be deemed to be Force
Majeure Event. Either Party affected by the Force Majeure Event and seeking a waiver of its responsibilities under this Agreement shall provide a notice of such Force Majeure Event to the other Party hereto.
| | --- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | 8.2 | In the event that either Party hereto has been delayed in or prevented from its performance of this Agreement by reason of the Force Majeure Event, the same Party
shall not be responsible for any loss, additional expenses or damages incurred to the other Party by such failure or delay in its performance of this Agreement, and such failure or delay shall not be
| | --- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



6



---

| | considered as a breach of this Agreement. The Party declaring the Force Majeure Event shall nevertheless use its reasonable endeavors to reduce or eliminate
the influences of the Force Majeure Event. Both Parties hereto agree that they shall do everything possible to resume performance hereunder whenever such Force Majeure Event is removed or ceases.
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

IX. Governing Law

The validity, construction and
performance of this Agreement shall be governed by the laws of PRC.

X. Notice

Any notice or other communication issued by either Party hereto under this Agreement shall be in writing and in both Chinese and English languages, and
may be sent to the following address of the relevant Party by personal delivery, registered airmail, airmail with postage prepaid, or recognized express courier, or transmitted by telefax (provided that such transmission is confirmed by subsequent
delivery of a copy thereof by mail).



|         |  |                                                                                                                      
|-------- |  | ---------------------------------------------------------------------------------------------------------------------
|Party A: |  | Beijing Guangyitong Advertising Co., Ltd.                                                                            
|Address: |  | 26th Floor, Technology Mansion Tower D, Tsinghua Science Park, No.1 Zhongguancun East Road, Haidian District, Beijing



|         |  |                                                                                        
|-------- |  | ---------------------------------------------------------------------------------------
|Party B: |  | Guangzhou Boguan Telecommunication Technology Limited                                  
|Address: |  | 5thfloor, No. 19 Jiangong Road, Zhongshan Avenue,
Tianhe District, Guangzhou, Guangdong

XI. Transfer and Delegation

11.1 Neither Party may transfer any of its rights or obligations hereunder to any third party unless with the prior written consent from the other Party hereto.

11.2 Party A hereby agrees that Party B may decide in its own discretion to transfer any of its rights and obligation hereunder to any third party. Party
B is only required to provide Party A with a written notice of such delegation, without seeking consent from Party A with respect to such transfer.

XII. Severability

In the event that any provision hereunder is held to be invalid, illegal or unenforceable under any law, such provision
shall be ineffective only to the extent of the relevant jurisdiction, without invalidating the remainder of this Agreement in such jurisdiction, or rendering the same provision or the remainder of this Agreement invalid, illegal or unenforceable
within any other jurisdiction.



7



---

XIII. Amendments and Supplements

Both Parties hereto may make any amendment and supplement to this Agreement through written agreement. Any agreement of amendments or supplements hereto signed by Both Parties shall be an integral part of this
Agreement, having equal legal effect as this Agreement.

XIV. Miscellaneous

This Agreement shall be executed in four counterparts, with each Party holding two thereof.

[The remainder of this page is
intentionally left blank]



8



---

(Signature page. No further text on this page)

Party A:Beijing Guangyitong Advertising Co., Ltd.

Authorized
representative:

Date:

Party B:Guangzhou Boguan Telecommunication Technology Limited

Authorized
representative:

Date:



9