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                                                                   EXHIBIT 10.37

                           TRADEMARK LICENSE AGREEMENT

         This Trademark License Agreement (the "Agreement") is entered into as
of 27 November, 2003 between the following two parties in Beijing.

THE LICENSOR:     LINKTONE LTD. (or the "Party A")
LEGAL ADDRESS:    Cayman Islands in British West Indies

THE LICENSEE:     SHANGHAI UNILINK COMPANY, LTD.
LEGAL ADDRESS:    Room 154, No.4671, Caoan Road, Jiading District , Shanghai

         WHEREAS, the Licensor, an enterprise registered in Cayman Islands under
the laws of Cayman Island, which owns the trademarks registered in China as
defined in Appendix 1.

         WHEREAS, the Licensee, a wholly domestic invested company registered in
Shanghai under the laws of the People's Republic of China (the"PRC");

         WHEREAS, the Licensor desires to license the trademarks to the Licensee
in accordance with the terms and conditions set forth herein and the Licensee
wishes to accept the license on the terms and conditions set forth herein;

         NOW THEREFORE, the parties agree as follows:

1.       GRANT OF LICENSE

1.1      THE TRADEMARKS

         Upon the terms and conditions hereinafter set forth, the Licensor
hereby grants a general license to the Licensee part of or all of its registered
trademarks as defined in Appendix 1, and the Licensee hereby accepts the general
license to use the trademarks as defined in Appendix 1, including all the
trademarks, any part of the trademarks, and any design, character, symbol, and
visual representation of the trademarks (collectively the "Trademarks"). The
license hereunder is un-exclusive.

1.2      TERRITORY

         1.2.1    The use of the Trademarks granted by Licensor to Licensee
                  extends only to the scope of the business operated by Licensee
                  and the business relating to the value-added
                  telecommunications services operated by the Licensee in the
                  PRC. The Licensee agrees that it will not make, or authorize
                  any use, direct or indirect, of the Trademarks by any other
                  means, unless there are opposite stipulations in this
                  Agreement.

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                                                                           10.37

         1.2.2    The license hereby granted extends only to the PRC. The
                  Licensee agrees that it will not make, or authorize any use,
                  direct or indirect of the Trademarks in any other area.

2.       TERMS OF PAYMENT

         The Licensee agrees to pay to the Licensor a license fee and the detail
of license fee and the form of payment are set forth in Appendix 2.

3.       GOODWILL

         The Licensee recognizes the goodwill associated with the Trademarks,
and acknowledges that the Trademarks and all intellectual property rights
therein and goodwill pertaining thereto shall be the sole and exclusive property
of the Licensor, and that the Trademarks have a secondary meaning in the mind of
the public.

4.       CONFIDENTIALITY

         4.1      The Licensee shall protect and maintain the confidentiality of
                  any and all confidential data and information acknowledged or
                  received by the Licensee by accepting licencing of the
                  Trademarks from the Licensor (collectively the "Confidential
                  Information"). Upon termination or expiration of this
                  Agreement, the Licensee shall, at the Licensor's option,
                  return all and any documents, information or software
                  contained any of such Confidential Information to the Licensor
                  or destroy it and delete the Confidential Information from any
                  electronic devices and cease to use them. The Licensee shall
                  not disclose, grant or transfer any Confidential Information
                  to any third party without the Licensor's prior written
                  consent,.

         4.2      Section 4.1 shall survive any amendment expiration or
                  termination of this Agreement.

5.       REPRESENTATIONS AND WARRANTIES

         5.1      The Licensor represents and warrants as follows:

                  5.1.1    the Licensor is a company duly registered and validly
                           existing under the laws of the Cayman Island;

                  5.1.2    the Licensor, subject to its business scope, has full
                           right, power, authority and capacity and all
                           necessary consents and approvals of any other third
                           party and government to execute and perform this
                           Agreement, which shall not be against any enforceable
                           and effective laws or contracts;

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                                                                           10.37

                  5.1.3    the Agreement will constitute a legal, valid and
                           binding agreement of the Licensor and will be
                           enforceable against the Licensor in accordance with
                           its terms upon its execution;

                  5.1.4    the Licensor has the exclusive ownership of the
                           Trademarks.

         5.2      The Licensee represents and warrants as follows:

                  5.2.1    the Licensee, subject to its business scope, is a
                           company duly registered and validly existing under
                           the laws of the PRC;

                  5.2.2    the Licensee has full right, power, authority and
                           capacity and all necessary consents and approvals of
                           any other third party and government to execute and
                           perform this Agreement, which shall not be against
                           any enforceable and effective laws or contracts;

                  5.2.3    the Agreement will constitute a legal, valid and
                           binding agreement of the Licensee and will be
                           enforceable against the Licensee in accordance with
                           its terms upon its execution.

6.       THE LICENSOR'S RIGHT OF LICENCING AND PROTECTION OF THE LICENSOR'S
         RIGHTS

         6.1      The Licensee agrees that it will not during the term of this
                  Agreement, or thereafter, attack the right of licencing or any
                  rights of the Licensor in and to the Trademarks or attack the
                  validity of this license or otherwise take or fail to take any
                  action that impairs such rights or license.

         6.2      The Licensee agrees to assist the Licensor to the extent
                  necessary in the procurement of any protection or to protect
                  any of the Licensor's rights to the Trademarks. In the event
                  any third party lodges a claim concerning the Trademarks, the
                  Licensor, if it so desires may commence or prosecute any
                  claims or suits in its own name or in the name of the Licensee
                  or join the Licensee as a party thereto. In the event any
                  third party infringes on the above mentioned Trademarks, the
                  Licensee shall notify the Licensor in writing of any
                  infringements or imitations by others of the Trademarks which
                  may come to the Licensee's attention, and the Licensor shall
                  have the sole right to determine whether or not any action
                  shall be taken on account of any such infringements.

         6.3      The Licensee further agrees to use the Trademarks only in
                  accordance with this Agreement and shall not use such
                  Trademarks in any way, which, in the opinion of the Licensor,
                  is deceptive, misleading or in any way damages such Trademarks
                  or the reputation of the Licensor.

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                                                                           10.37

7.       QUALITY

         The Licensee shall use its reasonable best efforts to improve the
quality of Trademark, so to protect and enhance the reputation of the
Trademarks.

8.       PROMOTION MATERIAL

         In all cases where the Licensee makes promotion material involving the
Trademarks, the production cost of such material thereof shall be borne by the
Licensee. All copyrights or other intellectual property rights of such material
concerning the Trademarks thereto shall be the sole and exclusive property of
the Licensor whether developed by the Licensor or the Licensee. The Licensee
agrees not to advertise or publicize any of the Trademarks on radio, television,
papers, magazines, the Internet or otherwise without the prior written consent
of the Licensor.

9.       EFFECTIVE DATE AND TERM

         9.1      This Agreement has been duly executed by their authorized
                  representatives as of the date first set forth above and shall
                  be effective simultaneously. The term of this Agreement is ten
                  (10) years or the date of the expiration of period of validity
                  of the Trademark (which ever is the shorter) unless earlier
                  terminated as set forth below. However, the Licensor and the
                  Licensee shall review this Agreement every 3 months to
                  determine whether any amendment to the Agreement is necessary
                  after considering the circumstances.

         9.2      This Agreement may be extended for an additional year if the
                  Licensor gives the Licensee its written consent of the
                  extension of this Agreement before the expiration of this
                  Agreement. However, the Licensee has no right to confirm such
                  extension.

10.      RECORD FILING

         Within three (3) months after the execution of the Agreement, the
Licensor shall make a record filing of the copy of the Agreement to the relevant
trademark management authority of China.

11.      TERMINATION

         11.1     Termination on Expiration.

         This Agreement shall expire on the earlier date of the date due or the
         date when the Licensor's right of licensing attached in Appendix I,
         unless this Agreement is extended as set forth above.

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         11.2     Early Termination

         Without prejudice to any legal or other rights or remedies of the party
         who asks for termination of this Agreement, any party has the right to
         terminate this Agreement immediately with written notice to the other
         party in the event the other party materially breaches this Agreement
         including without limitation Section 6.1, 6.2 and 6.3 of this Agreement
         and fails to cure its breach within 30 days from the date it receives
         written notice of its breach from the non-breaching party.

         During the term of this Agreement, the Licensor may terminate this
         Agreement at any time with a written notice to the Licensee 30 days
         before such termination.

         11.3     Survival.

         Article 3, 4, 6 and 16 shall survive after the termination or
expiration of this Agreement.

12.      FORCE MAJEURE

         12.1     Force Majeure, which includes acts of governments, acts of
                  nature, fire, explosion, typhoon, flood, earthquake, tide,
                  lightning, war, means any event that is beyond the party's
                  reasonable control and cannot be prevented with reasonable
                  care. However, any shortage of credit, capital or finance
                  shall not be regarded as an event of Force Majeure. The party
                  affected by Force Majeure shall notify the other party without
                  delay.

         12.2     In the event that the affected party is delayed in or
                  prevented from performing its obligations under this Agreement
                  by Force Majeure, only within the scope of such delay or
                  prevention, the affected party will not be responsible for any
                  damage by reason of such a failure or delay of performance.
                  The affected party shall take appropriate means to minimize or
                  remove the effects of Force Majeure and attempt to resume
                  performance of the obligations delayed or prevented by the
                  event of Force Majeure. After the event of Force Majeure is
                  removed, both parties agree to resume performance of this
                  Agreement with their best efforts.

13.      NOTICES

         Notices or other communications required to be given by any party
pursuant to this Agreement shall be written in English and Chinese and shall be
deemed to be duly given when it is delivered personally or sent by registered
mail or postage prepaid mail or by a recognized courier service or by facsimile
transmission to the address of the relevant party or parties set forth below.

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                                                                           10.37

         Party A: Linktone Ltd.
         Address: Cayman Islands, British West indies

         Party C: SHANGHAI UNILINK COMPUTER CO., LTD.

         Address:Room 154, No.4671, Caoan Road, Jiading District , Shanghai.

14.      NO ASSIGNMENT OR SUBLICENSE BY THE LICENSEE

         This Agreement and all the rights and duties hereunder are personal to
the Licensee. The Licensee agrees that it will not assign, lease, pledge,
sublicense, or in any other way transfer the economic benefits of the license
granted hereby or any portion of the rights included therein to any third party
without the prior written consent of the Licensor.

15.      SETTLEMENT OF DISPUTES

         The parties shall strive to settle any dispute arising from the
interpretation or performance in connection with this Agreement through friendly
consultation within 30 days after one party ask for consultation. In case no
settlement can be reached through consultation, each party can submit such
matter to China International Economic and Trade Arbitration Commission (the
"CIETAC"). The arbitration shall follow the current rules of CIETAC, and the
arbitration proceedings shall be conducted in Chinese and shall take place in
Shanghai. The arbitration award shall be final and binding upon the parties and
shall be enforceable in accordance as its terms.

16.      APPLICABLE LAW

         The validity, interpretation and implementation of this Agreement shall
be governed by the laws of PRC.

17.      AMENDMENT AND SUPPLEMENT

         Any amendment and supplement of this Agreement shall come into force
only after a written agreement is signed by both parties. The amendment and
supplement duly executed by both parties shall be part of this Agreement and
shall have the same legal effect as this Agreement.

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18.      SEVERABILITY

         Any provision of this Agreement which is invalid or unenforceable
because of violating the relevant laws in any jurisdiction shall, as to that
jurisdiction, be ineffective to the extent of such invalidity or
unenforceability, without affecting in any way the remaining provisions hereof.

19.      APPENDICES

         The Appendices referred to in this Agreement are an integral part of
this Agreement and have the same legal effect as this Agreement.

20.      OTHERS

         This Agreement is executed by Chinese and English in three copies, and
in case of confliction, the Chinese version is prevail.

         IN WITNESS THEREOF the parties hereto have caused this Agreement to be
duly executed on their behalf by a duly authorized representative as of the date
first set forth above.

THE LICENSOR: LINKTONE LTD.

Representative: /s/ Jun Wu

THE LICENSEE: SHANGHAI UNILINK COMPUTER CO., LTD.

Representative: /s/ Raymond Lei Yang

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                                                                           10.37

APPENDIX 1

                       TRADEMARK REGISTRATION CERTIFICATE

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                                                                           10.37

                                   APPENDIX 2

Licensee should pay for each the trademark RMB10,000 per year to Licensor as
license fee. Licensor may waive this fee in the further. The Licensor has the
sole right to determine whether or not to exempt the Licensee's duty to pay
License fee.

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