<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
    THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM AUDITED
    FINANCIAL STATEMENTS OF TAG-IT PACIFIC, INC. FOR THE YEAR ENDED DECEMBER 31,
    1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
    STATEMENTS.
</LEGEND>

<S>                                                                 <C>
<PERIOD-TYPE>                                                            12-MOS
<FISCAL-YEAR-END>                                                   DEC-31-1999
<PERIOD-START>                                                      JAN-01-1999
<PERIOD-END>                                                        DEC-31-1999
<CASH>                                                                  100,798
<SECURITIES>                                                                  0
<RECEIVABLES>                                                         5,598,891
<ALLOWANCES>                                                             54,998
<INVENTORY>                                                          10,102,115
<CURRENT-ASSETS>                                                     16,820,381
<PP&E>                                                                4,675,058
<DEPRECIATION>                                                        1,859,750
<TOTAL-ASSETS>                                                       19,855,021
<CURRENT-LIABILITIES>                                                10,598,391
<BONDS>                                                                       0
<PREFERRED-MANDATORY>                                                         0
<PREFERRED>                                                                   0
<COMMON>                                                                  6,778
<OTHER-SE>                                                            8,854,697
<TOTAL-LIABILITY-AND-EQUITY>                                         19,855,021
<SALES>                                                              32,384,836
<TOTAL-REVENUES>                                                     32,384,836
<CGS>                                                                21,807,054
<TOTAL-COSTS>                                                         8,171,752
<OTHER-EXPENSES>                                                              0
<LOSS-PROVISION>                                                              0
<INTEREST-EXPENSE>                                                      257,112
<INCOME-PRETAX>                                                       2,148,918
<INCOME-TAX>                                                            418,253
<INCOME-CONTINUING>                                                   1,730,665
<DISCONTINUED>                                                                0
<EXTRAORDINARY>                                                               0
<CHANGES>                                                                     0
<NET-INCOME>                                                          1,730,665
<EPS-BASIC>                                                                0.26
<EPS-DILUTED>                                                              0.23


</TABLE>