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Case Number:__________________-CV-_____________________ 

ANDRES GOMEZ,

 Plaintiff

V.

QUICK CASH AUTO LOANS, INC.

Defendant

________________________________/

COMPLAINT FOR PERMANENT INJUNCTION 

REQUIRING CHANGES TO CORPORATE POLICY AND THE ELIMINATION OF 

DIGITAL ACCESS BARRIERS PURSUANT TO 42 U.S.C. § 12188(a)(2) 

ANDRES GOMEZ (or “Plaintiff”), seeks a permanent injunction requiring a change in QUICK

CASH AUTO LOANS, INC. (“Defendant” or the “Company”) corporate polices to cause Defendant’s 

website to become, and remain, accessible and in support thereof asserts as follows:

INTRODUCTION 

1. Plaintiff brings this action against Defendant and asserts that its website is not accessible

to blind and visually impaired consumers in violation of Title III of the Americans with Disabilities 

Act, 42 U.S.C. § 12101 et seq. (the “ADA”). Plaintiff seeks a permanent injunction to cause a change 

in Defendant’s corporate policies related to its web-based technologies so that Defendant’s website will 

become, and will remain, accessible. The website at issue is www.quickcashautoloans.com (the 

“Website”).

2. While the increasing pervasiveness of digital information presents an 

unprecedented opportunity to increase access to goods and services for people with perceptual or motor 

disabilities, website developers and web content developers often implement digital technologies without 

regard to whether those technologies can be accessed by individuals with disabilities. This is 

notwithstanding the fact that accessible technology is both readily available and cost effective.

IN THE UNITED STATES DISTRICT COURT 

FOR THE SOUTHERN DISTRICT OF FLORIDA

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3. Blind and visually impaired consumers must use screen reading software or other assistive 

technologies in order to access website content. Defendant’s Website contains digital barriers which limit 

the ability of blind and visually impaired consumers to access the site.

4. Plaintiff has patronized Defendant’s Website in the past, and intends to continue to 

patronize Defendant’s Website. However, unless Defendant is required to eliminate the access 

barriers at issue, and required to change its policies so that access barriers do not reoccur on Defendant’s 

Website, Plaintiff will continue to be denied full access to the Website as described, and will be deterred 

from fully using Defendant’s Website.

5. The ADA expressly contemplates the type of injunctive relief that Plaintiff seeks in this 

action. In relevant part, the ADA requires:

[i]n the case of violations of . . . this title, injunctive relief shall include an order to alter 

facilities to make such facilities readily accessible to and usable by individuals with 

disabilities....Where appropriate, injunctive relief shall also include requiring the . . . 

modification of a policy. . . 42 U.S.C. § 12188(a)(2).

6. Because Defendant’s Website has never been accessible and because Defendant does not 

have, nor has ever had based upon information and belief, a corporate policy that is reasonably 

calculated to cause its Website to become and remain accessible, Plaintiff invokes 42 U.S.C. § 12188(a)(2) 

and seeks a permanent injunction requiring:

a) that Defendant retain a qualified consultant acceptable to Plaintiff (“Mutually Agreed 

Upon Consultant”) who shall assist it in improving the accessibility of its Website so that it complies 

with version 2.0 of the Web Content Accessibility Guidelines (“WCAG 2.0 AA”);

b) that Defendant work with the Mutually Agreed Upon Consultant to ensure that all 

employees involved in website development and content development be given web accessibility 

training on a periodic basis calculated to achieve ongoing compliance with WCAG 2.0 AA;

c) that Defendant work with the Mutually Agreed Upon Consultant to perform an automated 

accessibility audit on a periodic basis to evaluate whether Defendant’s Website continues to comply 

with WCAG 2.0 AA on an ongoing basis;

d) that Defendant work with the Mutually Agreed Upon Consultant to perform end-user 

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accessibility/usability testing on a periodic basis with said testing to be performed by individuals 

with various disabilities to evaluate whether Defendant’s Website continues to comply with 

WCAG 2.0 AA on an ongoing basis; and,

e) that Defendant work with the Mutually Agreed Upon Consultant to create an 

accessibility policy that will be posted on its Website, along with an e-mail address and toll 

free phone number to report accessibility-related problems because web-based technologies 

have features and content that are modified on a daily, and in some instances an hourly, basis, 

and a one time “fix” to an inaccessible website will not cause the website to remain accessible 

without a corresponding change in corporate policies related to those web-based technologies. 

To evaluate whether an inaccessible website has been rendered accessible, and whether 

corporate policies related to web- based technologies have been changed in a meaningful 

manner that will cause the website to remain accessible, the website must be reviewed on 

periodic basis using both automated accessibility screening tools and end user testing by 

disabled individuals.

JURISDICTION AND VENUE 

7. This Court has federal question jurisdiction pursuant to 28 U.S.C. §1331 and 42 U.S.C. § 

12188.

8. Plaintiff’s claims asserted herein arose in this judicial district and Defendant does 

substantial business in this judicial district.

9. Venue in this judicial district is proper under 28 U.S.C. § 1391(b)(2) in that this is the 

judicial district in which a substantial part of the acts and omissions giving rise to the claims occurred.

PARTIES 

10. Plaintiff and, at all times relevant hereto, has been a resident of the State of Florida. 

Plaintiff is and, at all times relevant hereto, has been legally blind and is therefore a member of a 

protected class under the ADA, 42 U.S.C. § 12102(2) and the regulations implementing the ADA set 

forth at 28 CFR §§ 36.101 et seq. 

11. Defendant is a financial institution doing substantial business in this judicial district. 

Defendant has physical brick and mortar locations throughout the State of Florida and specifically at 

18400 SW 97th Ave #101, Cutler Bay, FL 33157 where Plaintiff would frequent to obtain an auto title 

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loan or gain more information of Defendant’s business if not for the digital access barriers that impede

him from frequenting the physical location.

12. Defendant owns, operates and maintains brick and mortar establishments in the State 

of Florida. Defendant’s physical establishments offer goods and services to the public. Defendant also 

offers goods and services to the public through its Website. Defendant’s brick and mortar 

establishments and website are integrated and are public accommodations pursuant to 42 U.S.C. § 

12181(7).

FACTUAL BACKGROUND AND ALLEGATIONS

13. The Internet has become a significant source of information and a means for conducting 

everyday activities such as shopping, banking, etc. for both sighted and blind and visually-impaired 

persons, as well as individuals with other perceptual or motor disabilities.

14. Blind individuals may access websites by using keyboards in conjunction with screen 

reader software that converts text to audio. Screen reader software provides the primary method by 

which a blind person may independently use the Internet. Unless websites are designed to be read 

by screen reader software, blind individuals are unable to fully access websites and the information, 

products and services available through the sites. The international website standards organization, 

W3C, has published WCAG 2.0 AA. WCAG 2.0 AA provides widely accepted guidelines for making 

websites accessible to individuals with disabilities. These guidelines have been endorsed by the 

United States Department of Justice and numerous federal courts.

15. Through its Website, Defendant offers the ability to analyze loan amount and rates along 

with the option to call and discuss loan rates over the phone using a phone number gained from the 

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website with a title loan specialist. Defendant’s Website also help users locate stores and perform a 

variety of other functions.

16. Plaintiff is permanently blind and usesscreen reader software in order to access the Internet 

and read website content.

17. There is a physical nexus between Defendant's web site and physical loan establishments in 

that the web site provides the contact information, access to products offered at the physical establishment, 

option to call and speak with a loan specialist and address to the loan establishments.

18. Despite several attempts to use and navigate the Website, Plaintiff has been denied the full 

use and enjoyment of the facilities, goods and services available on the Website as a result of access 

barriers on the site.

19. The barriers at the Website have caused a denial of Plaintiff’sfull and equal access multiple 

times in the past, and now deter Plaintiff from attempting to use Defendant’s website although Plaintiff 

intends to use the website in the future once it becomes accessible.

20. The access barriers at the Website include but are not limited to, the following:

a) Text equivalent for every non-text element is not provided;

b) Information about the meaning and structure of the Website’s content is not conveyed by more 

than the visual presentation of content;

c) When the sequence in which content is presented affects its meaning, a correct reading 

sequence cannot be programmatically determined;

d) Web pages do not have titles that describe topic or purpose;

e) Images on the website are not explained to the user with use of a screen reader program; 

and,

f) There is no Accessibility Statement regarding a company policy to assist disabled users found 

on the website.

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21. If the Website were accessible, Plaintiff could independently shop for and research 

products via Defendant’s website.

22. Upon information and belief, Defendant has never had a plan or policy that is reasonably 

calculated to make its Website fully accessible to, and independently usable by blind people.

23. Plaintiff is without adequate remedy at law, is suffering irreparable harm, and 

reasonably anticipates that he will continue to suffer irreparable harm unless and until Defendant is 

required to modify its website to correct the discriminatory conditions as set forth herein. The relief 

requested serves the public interest and the benefit to Plaintiff and the public far outweigh any 

detriment to Defendant.

24. Without injunctive relief, Plaintiff and other blind individuals will continue to be unable to 

independently use the Website in violation of their rights under the ADA.

25. Plaintiff has been obligated to retain the undersigned counsel for the filing and prosecution of 

this action, and has agreed to pay the undersigned counsel reasonable attorney’s fees, costs, and expenses 

from Defendants pursuant to 42 U.S.C. § § 12205 and 12117, and Plaintiff is entitled to attorney’s fees, costs, 

and expenses from Defendant.

SUBSTANTIVE VIOLATION 

(Title III of the ADA, 42 U.S.C. § 12181 et seq.)

26. The allegations contained in the previous paragraphs are incorporated by reference.

27. Section 302(a) of Title III of the ADA, 42 U.S.C. § 12101 et seq., provides: “No individual 

shall be discriminated against on the basis of disability in the full and equal enjoyment of the goods, 

services, facilities, privileges, advantages or accommodations of any place of public accommodation 

by any person who owns, leases (or leasesto), or operates a place of public accommodation.” 42 U.S.C. 

§ 12182(a).

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28. Defendant’s loan establishments and integrated website are public accommodations within 

the definition of Title III of the ADA, 42 U.S.C. § 12181(7).

29. There is a physical nexus between Defendant's web site and physical loan establishmentsin

that the web site provides the contact information and accessto products found at the physical establishment

and address to the physical establishments.

30. Under Section 302(b)(1) of Title III of the ADA, it is unlawful discrimination to deny 

individuals with disabilities the opportunity to participate in or benefit from the goods, services, 

facilities, privileges, advantages or accommodations of an entity. 42 U.S.C. § 12182(b)(1)(A)(i).

31. Under Section 302(b)(1) of Title III of the ADA, it is unlawful discrimination to deny 

individuals with disabilities an opportunity to participate in or benefit from the goods, services, facilities, 

privileges, advantages or accommodations, which is equal to the opportunities afforded to other individuals. 

42 U.S.C. §12182(b)(1)(A)(ii).

32. Under Section 302(b)(2) of Title III of the ADA, unlawful discrimination also includes, 

among other things: “a failure to make reasonable modifications in policies, practices or procedures, 

when such modifications are necessary to afford such goods, services, facilities, privileges, advantages or 

accommodations to individuals with disabilities, unless the entity can demonstrate that making such 

modifications would fundamentally alter the nature of such goods, services, facilities, privileges, advantages 

or accommodations; and a failure to take such steps as may be necessary to ensure that no individual with 

a disability is excluded, denied services, segregated or otherwise treated differently than other 

individuals because of the absence of auxiliary aids and services, unless the entity can demonstrate that 

taking such steps would fundamentally alter the nature of the good, service, facility, privilege, 

advantage or accommodation being offered or would result in an undue burden.” 42 U.S.C. § 

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12182(b)(2)(A)(ii)-(iii); see also 28 C.F.R. § 36.303(a).

33. Title III requires that “[a] public accommodation shall furnish appropriate auxiliary aids 

and services where necessary to ensure effective communication with individuals with disabilities.” 28 

C.F.R. § 36.303(c)(1). The regulation sets forth numerous examples of “auxiliary aids and services,” 

including “...accessible electronic and information technology; or other effective methods of making 

visually delivered materials available to individuals who are blind or have low vision.” 28 C.F.R. § 

36.303(b).

34. The acts alleged herein constitute violations of Title III of the ADA, and the regulations 

promulgated thereunder. Plaintiff, who is blind and has disabilities that substantially limit the major life 

activity of seeing within the meaning of 42 U.S.C. §§ 12102(1)(A) and (2)(A), has been denied full and 

equal access to Defendant’s Website because of his disability. He has not been provided services that are 

provided to other patrons who are not disabled, and/or have been provided services that are inferior to the 

services provided to non-disabled persons. Defendant has failed to take any prompt and equitable steps 

to remedy its discriminatory conduct. These violations are ongoing.

35. Pursuant to 42 U.S.C. § 12188 and the remedies, procedures and rights set forth and 

incorporated therein, Plaintiff requests relief as set forth below.

PRAYER FOR RELIEF 

WHEREFORE, Plaintiff prays for:

a. A Declaratory Judgment that at the commencement of this action Defendant was in 

violation of the specific requirements of Title III of the ADA described above, and the 

relevant implementing regulations of the ADA, in that Defendant took no action that was 

reasonably calculated to ensure that its Websites are fully accessible to, and 

independently usable by, blind individuals;

b. A permanent injunction pursuant to 42 U.S.C. § 12188(a)(2) and 28 CFR § 36.504 (a) 

which directs Defendant to take all steps necessary to bring its Website into full compliance 

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with the requirements set forth in the ADA, and its implementing regulations, so that its 

Website is fully accessible to, and independently usable by, blind individuals, and which 

further directs that the Court shall retain jurisdiction for a period to be determined to 

ensure that Defendant has adopted and is following an institutional policy that will in fact 

cause Defendant to remain fully in compliance with the law—the specific injunctive 

relief requested by Plaintiff is described more fully in Paragraph 6 above;

c. Payment of costs of suit;

d. Payment of reasonable attorneys’ fees, pursuant to 42 U.S.C. § 12205 and 28 CFR § 

36.505; and,

e. The provision of whatever other relief the Court deems just, equitable and 

appropriate.

Dated: June 2, 2020 Respectfully Submitted,

/ s/ A l b e rt o R . L e al . 

Alberto R. Leal

Florida Bar No.: 1002345

E-Mail: albertoleal99@gmail.com

The Leal Law Firm, P.A.

8927 Hypoluxo Rd. #157

Lake Worth, FL 33467

Phone: 561-237-2740

Attorney for Plaintiff

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