Exhibit 99(b)
                          PRESS RELEASE

FOR IMMEDIATE RELEASE
WEDNESDAY
MARCH 26, 1997

CONTACT PERSONS:         STACY DUCKETT, VICE PRESIDENT
                         CORPORATE COMMUNICATIONS
                         TCBY ENTERPRISES, INC.
                         (501) 688-8229

                         JARED NIXON,     ext. 1329
                         MICHELE KLOTZER, ext. 1302
                         SUBWAY
                         (203) 877-4281

         "TCBY" TREATS(Service Mark) STORES AND SUBWAY SHOPS
                  UNDER ONE ROOF TO SATISFY CUSTOMERS

LITTLE ROCK,  AR -  Wednesday  (March 26,  1997)   -    TCBY
ENTERPRISES,  INC.  (NYSE:TBY)  today  announced  that   its
subsidiary,  TCBY  Systems,  Inc.,  has  signed  a  landmark
agreement with Doctor's Associates  Inc., the franchisor  of
Subway(Registered) restaurants in  the United  States.   The
alliance  clears  the  way  for  co-branded  locations   for
Subway(Registered) and "TCBY"  Treats(Service Mark)  stores.
Within the next few months, customers will be able to  visit
many   locations   that   offer   the   full   spectrum   of
Subway(Registered) sandwiches and  salads, and  an array  of
"TCBY"(Registered) frozen yogurt,  sorbet, ice cream,  cakes
and pies.

"This  arrangement  provides   fantastic  benefits,   giving
Subway(Registered) owners the ability to leverage the  power
of another brand.   Because TCBY is a  proven leader in  the
frozen dessert category,  the two  product lines  compliment
each  other   nicely,"  says   John  Skerritt,   co-branding
development manager for Doctor's Associates Inc.

"Since both concepts  are well  known for  their variety  of
deliciously  tempting  choices  and  many  lower  fat   menu
selections, it  seems  to  be  a natural  fit  for  the  two
franchise companies," says Skerritt.  He adds, "With  nearly
11,000  Subway(Registered)  sandwich  shops  in  the  United
States  alone,   the   development   potential   for   these
dual-branded locations is enormous."

Under the terms  of the agreement,   approved Subway  owners
wishing to add  the "TCBY" Treats(Service  Mark) concept  to
their location would become TCBY  franchisees as well.   The
two  concepts  would  share   the  same  space,  labor   and
management to maximize  operations efficiency.   Of  course,
each would  maintain  its  separate  identity  in  terms  of
uniforms, decor,  menu  and  color scheme.    This  alliance
represents  dual-branding   opportunities   for   new   site
development and existing locations for both brands.

"We are very excited to be working with Subway(Registered),"
said Jim  Sahene,  President,  TCBY  Systems,  Inc.    "This
alliance  will  be  beneficial  to  both  brands  and   both
franchise  systems.    The  development  opportunities   are
tremendous."    Sahene   added,  "We   welcome  the   Subway
franchisees to  our system  and look  forward to  developing
this alliance."

The Subway(Registered)  restaurant  system  is  the  world's
second largest  fast food  franchise with  more than  12,600
sandwich shops in  59 countries.   World-wide sales for  the
Subway(Registered) franchises  were $3.2  billion (U.S.)  in
1996.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen  yogurt,  hardpack  ice  cream,  and  frozen  novelty
products, and markets foodservice equipment.  The Company is
the  world's  largest   manufacturer-franchisor  of   frozen
yogurt.    The   Company,  through  subsidiaries,   develops
locations and products  under  the  "TCBY"(Registered)  and
Juice Works(Registered) brands.

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