UNITED STATES DISTRICT COURT 

SOUTHERN DISTRICT OF FLORIDA

MIAMI DIVISION

CASE NO.:

WINDY LUCIUS,

Plaintiff,

v.

REGIS BEAUTY SALONS d/b/a SMARTSTYLE,

Defendant.

/

COMPLAINT FOR INJUNCTIVE RELIEF

Windy Lucius, (“Plaintiff”) by and through her undersigned counsel, hereby files this 

complaint and sues Defendant, REGIS BEAUTY SALONS d/b/a SMARTSTYLE, a foreign profit 

corporation doing business in Florida, and alleges as follows:

INTRODUCTION

1. Plaintiff Windy Lucius brings this action individually against REGIS BEAUTY 

SALONS d/b/a SMARTSTYLE, (“Defendant”), alleging violations of Title III of the Americans 

with Disabilities Act, 42 U.S.C. § 12101 et seq., (hereinafter, “ADA”).

2. Plaintiff is blind. She uses the internet to help her navigate a world of goods, 

products and services like the sighted. The internet, websites and mobile applications provide her 

a window into the world that she would not otherwise have. She brings this action against 

Defendant for offering and maintaining a mobile application (software that is intended to run on 

mobile devises such as phones or tablet computers) that is not fully accessible and independently 

usable by visually impaired consumers. The mobile application (“app”) at issue is available 

through the Apple “app store” for download and installation on Apple devices. (hereinafter, 

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“app”). Defendant developed the app and made it available to millions of phone and tablet users 

in the Apple app store.

3. Plaintiff is also an advocate of the rights of similarly situated disabled persons and 

is a “tester” for the purpose of asserting her civil rights and monitoring, ensuring, and determining 

whether places of public accommodation and/or their websites are in compliance with the ADA.

4. Defendant offers its app to the general public from which it offers a variety of

haircare services. Defendant’s app allows mobile device users to shop on a mobile platforms 

through a connection to Wi-Fi or cellular data so that users can purchase gift cards, locate stores, 

book appointments and check-in for hair appointments. As such, it hassubjected itself to the ADA 

because Defendant’s app is offered as a tool to promote, advertise and sell its products and services 

from its brick and mortar stores, which are places of public accommodation. As a result, the app 

must interact with Defendant’s stores and the public, and in doing so must comply with the ADA, 

which means it must not discriminate against individuals with disabilities and may not deny full 

and equal enjoyment of the goods and services afforded to the general public.

5. Blind and visually impaired consumers must use the assistive technology on the 

iPhone to access app content. The app must be designed and programmed to work with the assistive 

technology available on the iPhone. Defendant’s app, however, contains digital barriers which 

limit the ability of blind and visually impaired consumers to access it, even with Apple’s assistive 

technology.

6. Defendant’s app does not properly interact with Apple’s assistive technology in a 

manner that will allow the blind and visually impaired to enjoy the app, nor does it provide other 

means to accommodate the blind and visually impaired.

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7. Plaintiff has downloaded and attempted to patronize Defendant’s app in the past 

and intends to continue to make further attempts to patronize Defendant’s app. Like the seeing 

community, she would like to be able to pre-shop Defendant’s merchandise and learn about sales 

or discounts before going to Defendant’s brick and mortar location or making an appointment.

However, unless Defendant is required to eliminate the access barriers at issue and required to 

change its policies so that access barriers do not reoccur on Defendant’s app, Plaintiff will continue 

to be denied full and equal access to the app as described and will be deterred from fully using 

Defendant’s app or shopping at the physical locations.

8. Plaintiff has attempted to utilize the app and/or plans to continue to attempt to 

utilize the app in the near future. In the alternative, Plaintiff intends to monitor the app in the near 

future, as a tester, to ascertain whether it has been updated to interact properly with screen reader 

software.

9. Plaintiff is continuously aware of the violations on Defendant’s app and is aware 

that it would be a futile gesture to attempt to utilize the app as long as those violations exist unless 

she is willing to suffer additional discrimination.

10. Plaintiff has suffered, and continues to suffer, frustration and humiliation as the 

result of the discriminatory conditions present at Defendant’s app. By continuing to operate its app 

with discriminatory conditions, Defendant contributes to Plaintiff’s sense of isolation and 

segregation and deprives Plaintiff the full and equal enjoyment of the goods, services, facilities, 

privileges and/or accommodations available to the general public. By encountering the 

discriminatory conditions at Defendant’s app, and knowing that it would be a futile gesture to 

attempt to utilize the app unless she is willing to endure additional discrimination, Plaintiff is 

deprived of the meaningful choice of freely visiting and utilizing the same accommodations readily 

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available to the general public and is deterred and discouraged from doing so. By maintaining an 

app with violations, Defendant deprives Plaintiff the equality of opportunity offered to the general 

public.

11. Plaintiff has suffered and will continue to suffer direct and indirect injury as a result 

of the Defendant’s discrimination until the Defendant is compelled to comply with the 

requirements of the ADA.

12. Plaintiff has a realistic, credible, existing and continuing threat of discrimination 

from the Defendant’s non-compliance with the ADA with respect to this app as described above. 

Plaintiff has reasonable grounds to believe that she will continue to be subjected to discrimination 

in violation of the ADA by the Defendant. Plaintiff desires to access the app to avail herself of the 

benefits, advantages, goods and services therein, and/or to assure herself that this app is in 

compliance with the ADA so that she and others similarly situated will have full and equal 

enjoyment of the app without fear of discrimination.

13. The ADA expressly contemplates the type of injunctive relief that Plaintiffseeks in 

this action. The ADA provides, in part:

[i]n the case of violations of . . . this title, injunctive relief shall include an 

order to alter facilities to make such facilities readily accessible to and 

usable by individuals with disabilities . . . Where appropriate, injunctive 

relief shall also include requiring the . . . modification of a policy . . .

42 U.S.C. § 12188(a)(2).

14. Therefore, Plaintiff seeks a declaration that Defendant’s app violates federal law 

as described and an injunction requiring Defendant to modify its app so that it is fully accessible 

to, and independently usable by, blind or visually impaired individuals. Plaintiff further requests 

that the Court retain jurisdiction of this matter for a period to be determined to ensure that 

Defendant comes into compliance with the requirements of the ADA and to ensure that Defendant 

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has adopted and is following an institutional policy that will, in fact, cause Defendant’s app to 

remain in compliance with the law.

JURISDICTION AND VENUE

15. This Court has federal question jurisdiction pursuant to 28 U.S.C. §1331 and 42

U.S.C. § 12188.

16. Plaintiff’s claims asserted herein arose in this judicial district and Defendant does 

substantial business in this judicial district where it has multiple physical locations.

17. Venue in this judicial district is proper under 28 U.S.C. § 1391(b)(1) and (2) in that 

this is the judicial district in which Defendant resides, and in which a substantial part of the acts 

and omissions giving rise to the claims occurred.

18. This Court has personal jurisdiction over REGIS BEAUTY SALONS d/b/a 

SMARTSTYLE, pursuant to, inter alia, Florida’s long arm statute F.S. § 48.193, in that Defendant: 

(a) operates, conducts, engages in, and/or carries on a business or business ventures (s) in Florida 

and/or has an office or agency in Florida; (b) has committed one or more tortious acts within 

Florida; (c) was and/or is engaged in substantial and not isolated activity within Florida; and/or (d) 

has purposely availed itself of Florida’s laws, services and/or benefits and therefore should 

reasonably anticipate being hailed into one or more of the courts within the State of Florida.

PARTIES

19. Plaintiff, Windy Lucius, is and, at all times relevant hereto, was a resident of the 

State of Florida. Plaintiff is and, at all times relevant hereto, has been legally blind and is therefore 

a member of a protected class under the ADA, 42 U.S.C. § 12102(2) and the regulations 

implementing the ADA set forth at 28 CFR §§ 36.101 et seq.

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20. Defendant REGIS BEAUTY SALONS owns, operates and maintains stores called 

SMARTSTYLE, within the Southern District of Florida, either through franchisees, affiliates, 

partners or other entities. Defendant’s salon offers haircare services. Defendant also offers those 

items to the public through its app. Defendant’s store and accompanying app work collectively 

and are public accommodations pursuant to 42 U.S.C. § 12181(7)(E).

FACTS

21. Defendant owns, operates and controls an app from which it provides haircare 

services. The app gives the user the ability to book appointments, check-in, find store locations 

and purchase gift cards. Defendant offers those same services from their corresponding brick and 

mortar locations inside of Walmart stores. Defendant’s app also helps users view pricing and 

specials, and a variety of other functions. Plaintiff would like to be able to pre-shop the 

Defendant’s stores to determine whether certain items and services are available at the stores 

before she leaves home. She would like to take advantage of special sales in store that she would 

only know about from the app. 

22. Defendant’s app is a nexus to a place of public accommodation pursuant to 42 

U.S.C. § 12181(7)(E). Therefore, under the ADA, Defendant must ensure that individuals with 

disabilities have access to full and equal enjoyment of the goods and services offered on its app.

23. Blind and visually impaired individuals may access apps by using accessibility 

features in conjunction with screen reader software that converts text to audio. Screen reader 

software provides the primary method by which a visually impaired person may independently use 

the internet. Unless the app is designed to be accessed with screen reader software, visually 

impaired individuals are unable to fully access app and the information, products, and services 

available through the app.

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24. The international app standards organization, W3C, has published WCAG 2.1 A 

and WCAG 2.1 AA (Version 2.0 of the Web Content Accessibility Guidelines). WCAG 2.1 A and 

WCAG 2.1 AA provide widely accepted guidelines for making apps accessible to individuals with 

disabilities and compatible with screen reader software. These guidelines have been endorsed by 

the United States Department of Justice and numerous U.S. District Courts.

25. Plaintiff is legally blind and uses VoiceOver screen reader software (hereinafter, 

“Plaintiff’s software”) in order to access app content. Plaintiff’s software is themost popular screen 

reader software utilized worldwide by visually impaired individuals for Apple tablets and phones.

26. Despite several attempts, Defendant’s app did not integrate with Plaintiff’s 

software, nor was there any function within the app to permit access for visually impaired 

individuals through other means. Her attempts to use the app were rendered futile because the app 

was inaccessible. Therefore, Plaintiff was denied the full use and enjoyment of the goods and 

services available on Defendant’s app as a result of access barriers on the app. For example, the 

key features of this app are for a user to select a location, hear the wait times, and check-in but 

none of the features are accessible to VoiceOver users.

27. Defendant’s app does not meet the WCAG 2.1 A level of accessibility. As to 

WCAG guideline 2.1.1 – Keyboard, the app should be accessible by keyboard only (no mouse or 

other pointing device required). Here, on the locations page, when a point of interest is selected 

then the location and hours are displayed along with a check-in button, but this section of content 

is not focusable for a VoiceOver user. As to WCAG guideline 2.4.3 – Focus Order, the app should 

provide focus in a logical order that preserves meaning and operability. Here, when VoiceOver 

users are swiping through content, the content is read row-by-row across neighboring locations, 

rather than each card and its associated content being read as a single unit. This creates a confusing 

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experience for the user. As to WCAG guideline 3.3.2 – Labels or Instructions, elements in the app 

should be labeled and give instructions. Here, the locations pins on the map do not have accessible 

names. They are each announced as "map pin" with no indication on which location it is for. As 

to WCAG guideline 4.1.2 – Name, Role, Value, all elements should be built for accessibility. Here,

when selecting a location, the content is announced to the user but is not provided with a button 

role, this prevents VoiceOver users from being informed that this is an actionable element.

28. Defendant’s app does not meet the WCAG 2.1 AA level of accessibility. As to 

WCAG guideline 2.4.6 – Headings and Labels, headings and labels should be clear. Here, buttons 

throughout the app are announced with a prefix of "ike" such as "ike search." This can make for a 

confusing experience and it may not be clear what the button is for, despite the name being 

provided in the label.

29. By failing to adequately design and program its app to accurately and sufficiently 

integrate with VoiceOver, Defendant has discriminated against Plaintiff and others with visual 

impairments on the basis of a disability by denying them full and equal enjoyment of the app, in 

violation of 42 U.S.C. § 12182(a) and C.F.R. § 36.201.

30. As a result of Defendant’s discrimination, Plaintiff was unable to use Defendant’s 

app and suffered an injury in fact including loss of dignity, mental anguish and other tangible 

injuries.

31. The barriers on the app have caused a denial of Plaintiff’s full and equal access 

multiple times in the past, and now deter Plaintiff from attempting to use Defendant’s app.

32. If Defendant’s app were accessible, Plaintiff could book appointments as well as 

utilize the other functions on the app.

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33. Plaintiff believes that although Defendant may have centralized policies regarding 

the maintenance and operation of its app, Defendant has never had a plan or policy that is 

reasonably calculated to make its app fully accessible to, and independently usable by, people with 

visual impairments.

34. Without injunctive relief, Plaintiff and other visually impaired individuals will 

continue to be unable to independently use Defendant’s app in violation of their rights under the

ADA.

SUBSTANTIVE VIOLATION

(Title III of the ADA, 42 U.S.C. § 12181 et seq.)

35. The allegations contained in the previous paragraphs are incorporated by reference.

36. Section 302(a) of Title III of the ADA, 42 U.S.C. § 12101 et seq., provides: “No 

individual shall be discriminated against on the basis of a disability in the full and equal enjoyment 

the goods, facilities, privileges, advantages or accommodations of any place of public 

accommodation by any person who owns, leases (or leases to), or operates a place of public 

accommodation.” 42 U.S.C. § 12182(a).

37. Defendant’s stores are a public accommodation and the accompanying app is a 

service of public accommodations within the definition of Title III of the ADA, 42 U.S.C. §

12181(7)(E).

38. Under Section 302(b)(2) of Title III of the ADA, it is unlawful discrimination to 

deny individuals with disabilities the opportunity to participate in or benefit from the goods,

services, facilities, privileges, advantages or accommodations of an entity. 42 U.S.C. § 

12182(b)(1)(A)(i).

39. Under Section 302(b)(2) of Title III of the ADA, it is unlawful discrimination to 

deny individuals with disabilities the opportunity to participate in or benefit from the goods, 

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services, facilities, privileges, advantages or accommodations, which is equal to the opportunities 

afforded to other individuals. 42 U.S.C. § 12182(b)(1)(A)(ii).

40. Under Section 302(b)(2) of Title III of the ADA, unlawful discrimination also 

includes, among other things:

a failure to make reasonable modifications in policies, practices or 

procedures, when such modifications are necessary to afford such goods, 

services, facilities, privileges, advantages or accommodations to individuals 

with disabilities, unless the entity can demonstrate that making such 

modifications would fundamentally alter the nature of such goods, services, 

facilities, privileges, advantages or accommodations; and a failure to take 

such steps as may be necessary to ensure that no individual with a disability 

is excluded, denied services, segregated or otherwise treated differently 

than other individuals because of the absence of auxiliary aids and services, 

unless the entity can demonstrate that taking such steps would 

fundamentally alter the nature of good, service, facility, privilege, 

advantage or accommodation being offered or would result in an undue 

burden.

42 U.S.C. § 12182(b)(2)(A)(ii) (iii); see also 28 C.F.R. § 36.303(a).

41. Title III requires that “[a] public accommodation shall furnish appropriate auxiliary 

aids and services where necessary to ensure effective communication with individuals with 

disabilities.” 28 C.F.R. § 36.303(c)(1). The regulations set forth numerous examples of “auxiliary 

aids and services,” including “...accessible electronic and information technology; or other 

effective methods of making visually delivered materials available to individuals who are blind or 

have low vision.” 28 C.F.R. § 36.303(b).

42. The acts alleged herein constitute violations of Title III of the ADA, and the 

regulations promulgated thereunder. Plaintiff, who is legally blind and has a disability that

substantially limits the major life activity of seeing within the meaning of 42 U.S.C. §§ 

12102(1)(A) and (2)(A), has been denied full and equal access to Defendant’s app. Plaintiff has 

not been afforded the goods, services, privileges and advantages that are provided to other patrons 

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who are not disabled, and/or has been provided goods, services, privileges and advantages that are 

inferior to those provided to non-disabled persons. These violations are ongoing as Defendant has 

failed to make any prompt and equitable changes to its app and policies in order to remedy its 

discriminatory conduct.

43. Pursuant to 42 U.S.C. 12188 and the remedies, procedures and rights set forth and 

incorporated therein, Plaintiff, on behalf of herself and on behalf of others similarly situated 

requests relief as set forth below.

PRAYER FOR RELIEF

WHEREFORE, Plaintiff, on behalf of herself and others similarly situated prays for:

a. A Declaratory Judgment that at the commencement of this action Defendant was 

in violation of the specific requirements of Title III of the ADA described above, 

and the relevant implementing regulations of the ADA, in that Defendant took no 

action that was reasonably calculated to ensure that its app is fully accessible to, 

and independently usable by, blind individuals;

b. A permanent injunction pursuant to 42 U.S.C. § 12188(a)(2) and 28 CFR § 36.504 

(a) which directs Defendant to take all steps necessary to brings its app into full 

compliance with the requirements set forth in the ADA, and its implementing 

regulations, so that its app is fully accessible to, and independently usable by, blind 

individuals, and which further directs that the Court shall retain jurisdiction for a 

period to be determined to ensure that Defendant has adopted and is following an 

institutional policy that will in fact cause Defendant to remain fully in compliance 

with the law;

c. Payment of costs of suit;

d. Payment of reasonable attorneys’ fees, pursuant to 42 U.S.C. § 12205 and 28 CFR

§ 36.505; and,

e. The provision of whatever other relief the Court deems just, equitable and 

appropriate.

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Dated: May 27, 2020

Respectfully submitted,

/s/ J. Courtney Cunningham

J. Courtney Cunningham, Esq.

J. COURTNEY CUNNINGHAM, PLLC

FBN: 628166

8950 SW 74TH Court, Suite 2201

Miami, FL 33156

T: 305-351-2014

cc@cunninghampllc.com

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