<PAGE>

                                    UNITED STATES
                          SECURITIES AND EXCHANGE COMMISSION
                                WASHINGTON D.C.  20549
                                           
                                      FORM 10-Q/A


[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF 
    THE SECURITIES EXCHANGE ACT OF 1934

    FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 1997.
                                          OR
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
    THE SECURITIES EXCHANGE ACT OF 1934

    FOR THE TRANSITION PERIOD FROM _______________ TO __________________

                           COMMISSION FILE NUMBER 000-29342
                                           
                             PROFIT FINANCIAL CORPORATION
                (Exact name of registrant as specified in its charter)
                                           
    UTAH                                              91-1772094
    (State or other jurisdiction                      (I.R.S. employer
    of incorporation or organization)                 identification number)

                            14675 INTERURBAN AVENUE SOUTH
                              SEATTLE, WASHINGTON, 98168
                 (Address of principal executive offices) (Zip Code)
                                           
         Registrant's telephone number, including area code:  (206) 901-3000
                                           
   Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.  Yes [x]  No  [  ]

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

6,715,032 shares of Class A Common Stock, $0.01 par value, outstanding as of
September 1, 1997.



<PAGE>

                             PROFIT FINANCIAL CORPORATION
                                           
                                        Index
                                           
PART I.  FINANCIAL INFORMATION                                             Page
                                                                           ----
Item 1.  Restated Consolidated Balance Sheets as of September 30, 1997
         and December 31, 1996 . . . . . . . . . . . . . . . . . . . . . . .3

         Restated Consolidated Statement of Income and Retained Earnings
         for the quarters and nine month periods ended September 30, 1997
         and September 30, 1996. . . . . . . . . . . . . . . . . . . . . . .5

         Restated Consolidated Cash Flow Statements
         for the quarters and nine month periods
         ended September 30, 1997 and September 30, 1996 . . . . . . . . . .6

         Restated Notes to Consolidated Financial Statements . . . . . . . .7

Item 2.  Management's Discussion and Analysis of Financial Condition 
         and Results of Operation. . . . . . . . . . . . . . . . . . . . . .8

Item 3.  Quantitative and Qualitative Disclosures About Market Risk. . . . .9

PART II  OTHER INFORMATION

Item 1.  Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . 10

Item 2.  Changes in Securities . . . . . . . . . . . . . . . . . . . . . . 11

Item 3.  Defaults Upon Senior Securities . . . . . . . . . . . . . . . . . 11

Item 4.  Submission of Matters to a Vote of Security Holders . . . . . . . 11

Item 5.  Other Information . . . . . . . . . . . . . . . . . . . . . . . . 11

Item 6.  Exhibits and Reports on Form 8-K. . . . . . . . . . . . . . . . . 11


                                                                              2
<PAGE>

PART I - FINANCIAL INFORMATION
                                           
                                           
                    PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES
                             CONSOLIDATED BALANCE SHEETS
                                       (restated)

<TABLE>
<CAPTION>

ASSETS                                                   September 30, 1997   December 31, 1996
                                                             (Unaudited)         (Unaudited)
                                                         -------------------  ------------------
<S>                                                      <C>                  <C>
CURRENT ASSETS
  Cash and cash equivalents                                  $   2,235,371       $     635,141
  Marketable securities                                          7,789,371           3,801,039
  Trade and credit card receivables                              3,247,442             848,282
  Notes receivable, employees (current portion)                     55,571             329,060
  Notes receivable, officers (current portion)                           0              13,191
  Other receivables                                                160,562              11,378
  Inventory                                                      1,017,998             395,743
  Prepaid expenses                                                 215,094              93,196
  Deferred royalties to related party                                    0              48,781
  Deferred tax asset                                             1,105,147             783,064
                                                             -------------       -------------

                    TOTAL CURRENT ASSETS                        15,826,556           6,958,875
                                                             -------------       -------------

PROPERTY & EQUIPMENT                                            11,071,616           7,135,205
                                                             -------------       -------------

OTHER ASSETS
  Non-marketable investments                                     6,198,165             522,600
  Advances and Deposits of Joint Ventures                          900,000                   0
  Notes receivable, employees                                    4,437,724           1,385,742
  Notes receivable, officers                                             0             236,413
  Due from related parties                                       3,040,510             663,401
  Deposits                                                          56,060              35,423
                                                             -------------       -------------

                      TOTAL OTHER ASSETS                        14,632,459           2,843,579
                                                             -------------       -------------

                         TOTAL ASSETS                        $  41,530,631       $  16,937,659
                                                             -------------       -------------
</TABLE>

         The notes to these financial statements are an integral part hereof.


                                                                              3
<PAGE>

                    PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED BALANCE SHEETS (CONTINUED)
                                      (restated)

<TABLE>
<CAPTION>

LIABILITIES & EQUITY                                     September 30, 1997   December 31, 1996
                                                             (Unaudited)         (Unaudited)
                                                         -------------------  ------------------
<S>                                                      <C>                  <C>
CURRENT LIABILITIES
  Current portion of long-term debt                          $   1,113,984       $     660,708
  Accounts payable and accrued expenses                          7,782,565             976,644
  Margin loans in investment accounts                            2,362,898           1,103,936
  Payroll and other taxes withheld and accrued                     633,199             807,414
  Income taxes payable                                           6,855,649           2,075,872
  Deferred revenue                                               7,108,788           5,160,999
  Royalties payable to related party                               628,892                   0
  Notes payable to related party                                    35,000              19,000
  Notes payable to officer                                          45,000              45,000
                                                             -------------       -------------

                    TOTAL CURRENT LIABILITIES                   26,565,975          10,849,573
                                                             -------------       -------------

LONG-TERM DEBT                                                     931,571           1,768,762
                                                             -------------       -------------

                         TOTAL LIABILITIES                      27,497,546          12,618,335
                                                             -------------       -------------

COMMITMENTS AND CONTINGENCIES

MINORITY INTEREST                                                  544,645             617,300
                                                             -------------       -------------

SHAREHOLDERS' EQUITY
  Preferred Stock, 5,000,000 shares authorized
  at $10 par value, none issued and outstanding                          0                   0

  Class A common stock, 20,000,000 shares
  authorized at $0.01 par value, 6,736,513 shares
  and 6,680,864 shares outstanding as of 
  September 30, 1997 and December 31, 1996, respectively            66,807              66,807

  Paid-in capital                                                1,732,169             894,408
  Prepaid advertising                                             (500,000)           (500,000)
  Retained earnings (deficit)                                   12,189,464           3,240,809
                                                             -------------       -------------

TOTAL SHAREHOLDERS' EQUITY                                      13,488,440           3,702,024
                                                             -------------       -------------

TOTAL LIABILITIES, MINORITY INTEREST
     AND SHAREHOLDERS' EQUITY                                $  41,530,631       $  16,937,659
                                                             -------------       -------------
</TABLE>

         The notes to these financial statements are an integral part hereof.

                                                                              4
<PAGE>
                    PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES
               CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS
                                     (restated)

<TABLE>
<CAPTION>
                                                      Three Months Ended                     Nine Months Ended 
                                              Sept. 30, 1997      Sept. 30, 1996      Sept. 30, 1997      Sept. 30, 1996
                                                (Unaudited)         (Unaudited)         (Unaudited)         (Unaudited)
                                              ---------------     ---------------     ---------------     ---------------
                                                 (dollars)           (dollars)           (dollars)           (dollars)
<S>                                           <C>                 <C>                 <C>                 <C>
REVENUES, NET OF RETURNS AND DISCOUNTS           34,701,333          13,522,654          81,033,867          28,883,739

COST OF REVENUES:
  Royalties to related party                      3,536,624           1,390,305           8,575,819           2,991,788
  Other cost of revenues                         11,151,231           3,929,545          24,408,771           8,193,336
                                               ------------        ------------        ------------        ------------

TOTAL COST OF REVENUES                           14,687,855           5,319,850          32,984,590          11,185,124
                                               ------------        ------------        ------------        ------------

          GROSS PROFIT                           20,013,478           8,202,804          48,049,277          17,698,615
                                               ------------        ------------        ------------        ------------

SELLING, GENERAL AND ADMIN. EXPENSE              14,212,018           4,905,118          33,096,175          10,220,434

   INCOME (LOSS) FROM OPERATIONS                  5,801,460           3,297,686          14,953,102           7,478,181
                                               ------------        ------------        ------------        ------------

OTHER INCOME (EXPENSES)
  Dividends and interest                            120,756               8,704             223,576              16,189
  Gain (loss) on trading securities                (238,842)                  0             347,405             434,952
  Other income (expense)                              3,674                3085              77,542              (1,562)
  Loss on investment in non-marketable                    0                   0             (87,500)                  0
 securities                                             
  Interest expense                                  (96,661)           (126,201)           (245,423)           (139,866)
                                               ------------        ------------        ------------        ------------

   TOTAL OTHER INCOME (EXPENSES)                   (211,073)           (114,412)            315,600             309,713
                                               ------------        ------------        ------------        ------------

INCOME (LOSS) BEFORE INCOME TAXES                 5,590,387           3,183,274          15,268,702           7,787,894
                                               ------------        ------------        ------------        ------------

PROVISION FOR INCOME TAXES                        2,932,987             954,982           6,320,046           2,336,368
                                               ------------        ------------        ------------        ------------

          NET INCOME (LOSS)                    $  2,657,400        $  2,228,292        $  8,948,656        $  5,451,526
                                               ------------        ------------        ------------        ------------

EARNINGS (LOSS) PER SHARE                      $        .13        $        .17        $        .43        $        .41
                                               ------------        ------------        ------------        ------------

Weighted Average Number of Common Shares
  (after giving effect to a 3 for 1 stock
  split effective September 15, 1997)            21,051,437          13,221,354          21,051,437          13,221,354
                                               ------------        ------------        ------------        ------------
</TABLE>

         The notes to these financial statements are an integral part hereof.

                                                                              5
<PAGE>

                    PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES
                          CONSOLIDATED CASH FLOW STATEMENTS
                                     (restated)
<TABLE>
<CAPTION>
                                                         Three Months Ended    Nine Months Ended
                                                         September 30, 1997   September 30, 1997
                                                             (Unaudited)          (Unaudited)
                                                         -------------------  ------------------
<S>                                                      <C>                  <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income (loss)                                             $  2,657,400         $  8,948,656
Adjustments to reconcile net income (loss) to net
cash provided by operating activities:
    Depreciation                                                   329,476              869,845
    (Gains) losses on trading marketable securities                234,842             (351,404)
    Losses on disposition of fixed assets
    Impairment of long-lived assets
    Loss on investment in non-marketable securities                                      87,500 
    Purchases of trading securities                             (6,715,535)         (16,517,205)
    Proceeds from sale of trading securities                     4,214,923           12,880,277
Changes in assets and liabilities:
    Receivables                                                   (272,669)          (7,405,060)
    Inventory                                                     (384,823)            (622,255)
    Prepaid expenses                                                61,233             (121,898)
    Deferred taxes                                                (187,243)            (322,083)
    Deposits                                                       (33,750)             (20,637)
    Accounts payable and accrued expenses                        2,716,664            8,064,883
    Payroll and other taxes withheld and accrued                  (373,458)            (174,215)
    Income taxes payable                                         2,366,620            4,779,777
    Deferred revenue                                             1,188,846            1,947,789
    Due to related party                                           325,347               16,000
    Royalties payable                                              (73,388)             628,892
                                                              ------------         ------------
TOTAL ADJUSTMENTS                                                3,397,085            3,740,206
                                                              ------------         ------------
NET CASH PROVIDED BY OPERATING ACTIVITIES                        6,054,485           12,688,862
                                                              ------------         ------------

CASH FLOWS FROM INVESTING ACTIVITIES:
Capital expenditures                                            (1,444,196)          (4,056,497)
Subsidiary's investment                                         (4,152,173)          (6,575,565)
Return of subsidiary's investment
                                                              ------------         ------------
NET CASH USED FOR INVESTING ACTIVITIES                          (5,596,369)         (10,632,062)
                                                              ------------         ------------

CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from issuance of subsidiary's minority interest                                (72,655)
Net borrowings                                                     224,284             (383,915)
Issuance of common stock                                                  
                                                              ------------         ------------
NET CASH PROVIDED BY FINANCING ACTIVITIES                          224,284             (456,570)
                                                              ------------         ------------

NET INCREASE (DECREASE) IN CASH                                    682,400            1,600,230
CASH, beginning of year                                          1,552,971              635,141

                                                              ------------         ------------
CASH, end of period                                           $  2,235,371         $  2,235,371
                                                              ------------         ------------
</TABLE>

         The notes to these financial statements are an integral part hereof.

                                                                              6
<PAGE>
                             PROFIT FINANCIAL CORPORATION

Notes to Consolidated Financial Statements

Note W - Basis for Presentation -

     The accompanying unaudited consolidated financial statements have been 
prepared in accordance with generally accepted accounting principles for 
interim financial information and with the instructions to Form 10-Q and 
Article 10 of Regulation S-X. Accordingly, they do not include all of the 
information and footnotes required by generally accepted accounting 
principles for complete financial statements. In the opinion of management, 
all adjustments (consisting of normal recurring accruals) considered 
necessary for a fair presentation have been included. Operating results for 
the nine month period ended September 30, 1997 are not necessarily indicative 
of the results that may be expected for the year ending December 31, 1997. 
For further information, refer to the financial statements and footnotes 
thereto for the year ended December 31, 1996 included in the Company's 
Registration Statement on Form 10, as amended. 

Note X - Subsequent Events -

     Since the close of the last fiscal year ending December 31, 1996, there 
have been several material events which have had an impact on the 
consolidated financial statements of the Company.

     The Company intends to acquire a controlling interest in Rising Tide 
Limited Partnership ("Rising Tide").  Its investment in Rising Tide is on 
deposit with an escrow.

     The Company acquired the following under the purchase method of 
accounting.  Ideal Travel Concepts, Inc. ("Ideal"), Worldwide Publishers, 
Inc. ("Worldwide"), Origin Books Sales, Inc. ("Origin"), and Gold Leaf Press, 
Inc. ("Gold").

     All of the outstanding stock of Ideal was acquired on August 1, 1997, in 
exchange for 358,333 shares of the Company's common stock to be issued on 
January 14, 1998.  The acquisition resulted in recording assets in the amount 
of $215,719, goodwill of $2,008,294, and liabilities assumed in the amount of 
$74,013.

     All of the outstanding stock of Worldwide was acquired on August 27, 
1997 for $1.  The acquisition resulted in recording assets of $315,352, 
goodwill of $311,976 and liabilities assumed in the amount of $627,327.

     All of the outstanding stock of Origin was acquired on August 27, 1997, 
in exchange for 39,269 shares of the Company's common stock with a market 
value of $196,749.  The acquisition resulted in recording assets of $809,730, 
goodwill of $469,496 and liabilities in the amount of $1,082,477.

     All of the outstanding stock of Gold Leaf was acquired on August 27, 
1997, in exchange for 7,692 shares of the Company's common stock with a market 
value of $49,998.  The acquisition resulted in recording assets of $8,263, 
goodwill of $62,119 and liabilities in the amount of $20,384.
  
     The following unaudited pro-forma information is presented for the 
period ended September 30, 1997, as if Ideal, Worldwide, Origin, and Gold 
Leaf acquisitions had been combined as of the beginning of the period. Ideal, 
Worldwide, Origin and Gold Leaf amounts represent historical values without 
acquisition adjustments.

Amounts in thousands, except EPS
September 30, 1997
BALANCE SHEETS

<TABLE>
<CAPTION>
                                      PFC         IDEAL        WORLD WIDE     ORIGIN       GOLD LEAF      TOTAL
<S>                                   <C>         <C>          <C>            <C>          <C>            <C>
Assets                                 41,201         216            330           818             8          42,573
Liabilities                            27,987          74            550         1,000            20          29,631
Stockholders' equity (deficit)         13,214         142           (220)         (182)          (12)         12,942

INCOME STATEMENTS
Revenues                               80,705         544            329           977            26          82,581
Expenses                               71,386         419            699         1,086            14          73,604
Net Income (loss)                       9,319         125           (370)         (109)           12           8,977
EPS                                         -           -              -             -             -            0.42
</TABLE>

Amounts in thousands, except EPS
Fiscal year ended December 31, 1996
BALANCE SHEETS

<TABLE>
<CAPTION>

                                      PFC         IDEAL        WORLD WIDE     ORIGIN       GOLD LEAF      TOTAL
<S>                                   <C>         <C>          <C>            <C>          <C>            <C>
Assets                                 16,938         237            529         3,902             8          21,614
Liabilities                            12,619         277            453         3,834            20          17,203
Stockholders' Equity                    4,319         (40)            76            68           (12)         (4,441)

INCOME STATEMENT
Revenues                               40,725       1,023            971         1,801           146          44,666
Expenses                               37,660       1,057            935         1,830           146          41,628
Net Income (Loss)                       3,065         (24)            36           (29)            -           3,038
EPS                                                                                                             0.04
</TABLE>

NOTE Y - COMMITMENTS

    In the third quarter of 1997, the Company invested $150,000 in 
Thanksgiving Point Lodging Associates, L.C. for a 25 percent interest 
therein. The partnership will develop a Hilton Garden Inn in Lehi, Utah which 
is scheduled to break ground in February of 1998, with an estimated opening 
date of August of 1998. The Company is required to invest an additional 
$650,000 before conclusion of the project.

NOTE Z - RESTATEMENT

    The Company corrected its previously issued Form 10-Q for September 30, 
1997 by restating its 100% equity interest in Rising Tide to a deposit in 
escrow.  The restatement decreased the current portion of long-term debt by 
$6,610, decreased long-term debt by $2,009,399 and decreased property and 
equipment by $3,437,745.

     As more fully discussed in its year end statements, the Company restated 
its 1995 financial statements which decreased paid-in capital by $178,200 and 
increased retained earnings by $178,200.  The Company has corrected its 
comparative weighted average number of common shares outstanding and earnings 
per share as follows:

<TABLE>
<CAPTION>

                                 Three months                              Six Months
                                    Ended                                    Ended
                                Sept. 30, 1997       Sept. 30, 1996      Sept. 30, 1997      Sept. 30, 1996
<S>                             <C>                  <C>                 <C>                 <C>
Weighted average shares
  As previously reported           6,709,379             6,650,432           6,680,144           6,611,219
  As restated                     21,051,437            13,221,354          21,051,437          13,211,354

Earnings per share
  As previously reported                0.39                  0.33                1.33                0.82
  As restated, rounded, say             0.13                  0.17                0.43                0.41
</TABLE>


                                                                           7
<PAGE>

                             PROFIT FINANCIAL CORPORATION
                                           
             Item 2.  Management's Discussion and Analysis of Financial 
                         Condition and Results of Operations
                                           

UNAUDITED BALANCE SHEET FOR THE PERIOD ENDED SEPTEMBER 30, 1997-LIQUIDITY AND
CAPITAL RESOURCES

    The Company's total assets increased to $41,530,631 at September 30, 1997
compared to $16,937,659 at December 31, 1996. The Company's total liabilities
grew to $27,497,546 from $12,618,335. Shareholders' equity at September 30, 1997
increased to $13,488,440 from $3,702,024 at December 31, 1996.

    The Company increased its portfolio of marketable securities to $7,789,371
compared to $3,801,039 at December 31, 1996. 

    The Company's investment in non-marketable securities increased
substantially from $522,600 at December 31, 1996 to $6,198,165 at September 30,
1997. The Company's non-marketable investments include the following:

<TABLE>
<CAPTION>

Name of Investment      Number of Shares or      Description of         Amount Invested     Relative Ownership
------------------      -------------------      --------------         ---------------     ------------------
Entity                  other  Ownership         Business               (In dollars)        as a Percent of All
------                  ----------------         -----------            ------------        -------------------
                        Interests                                                           Equity
                        ---------                                                           ------
<S>                     <C>                      <C>                   <C>                  <C>
Know Wonder, Inc.          375,000 shs.          software developer     $850,000               Less than 14%
                          Common Stock           

Picometrix, Inc.          256,410 shs.           wireless modem         $500,000               Less than  5%
                          Common Stock           services               

Monarch Ridge 3-682          20 Units            oil drilling           $650,000                Approx. 20%
                                                 venture

Airport Hotel               membership           Airport Sheraton at    $250,000                    10%
Partners, LLC               interests            Salt Lake City, UT     

Airport Lodging             membership           Salt Lake City         $250,000                    25%
Associates, LC               interests           Airport Ramada Inn     

Thanksgiving Lodging       membership            Hilton Garden Inn,     $150,000                    25%
Associates, LLC             interests            Lehi UT                

Lakeview Lodging           membership            Hawthorne Suites       $560,000                    42%
Associates, LLC             interests            Hotel, Orem, UT        
</TABLE>


                                                                              8
<PAGE>

    The Company experienced a substantial increase in credit card purchases
from its customers, as a result, the Company's credit card processing service
provider increased the provision for charge backs to $2,050,000.  Additionally,
to account for administrative time necessary to process the claims, the
Company's trade and credit card receivables increased to $3,247,442 compared to
$848,282 at December 31, 1996.

    The Company's notes receivable, officers have been re-classified as notes 
receivable, employees due to the fact that the individuals who are the makers 
of the notes are no longer officers of the Company.  The Company's policy of 
providing mortgages to qualified employees accounts for the significant 
increase in notes receivable in the third quarter.  The notes have recently 
been transferred to an independent third party for administration and 
collection. During the quarter, the Company made 3 loans of $125,000 each to 
Newstart Centre, Inc., an auto sales and leasing company located in Salt Lake 
City, Utah. The loans were for the purchase of automobiles and are secured by 
titles to the cars.  The loans bear interest at 17 percent and are amortized 
over a 4-year period.

    The accounts payable cycle has been increased due in part to the expenses
related to significant monthly revenue increases, and in part to accommodate the
timing of certain real estate investments, as set forth above.

    Income tax payables have increased significantly due to an increase in net
revenues.

    Royalties payable to related parties in the amount of $628,892 represents
royalties due Money Chef, Inc. pursuant to a book publishing agreement between
Lighthouse Publishing, Wade Cook, and Money Chef, Inc..

    Regarding, the increase in long-term debt, the Company's monthly mortgage
payment on its headquarters in Seattle, Washington increased from $54,371 to
$104,405 on September 5, 1997 in accordance with the real estate purchase
agreement.

FOR THE QUARTERS ENDED SEPTEMBER 30, 1997 AND SEPTEMBER 30, 1996

Operating Results

    Gross revenues continued to increase, due largely to the increase in the
number of seminars provided by the Company. The Company reported gross revenues
for the quarter ended September 30, 1997 of $34,701,333 as compared to gross
revenues of $13,522,654 for the same period in 1996.

    The cost of generating revenues was $14,687,855 for the quarter ended
September 30, 1997, as compared to $5,319,850 for the same quarter in 1996, in
proportion to increase in gross revenues.  

    Gross profits, following the same trend as gross revenues, increased during
the quarter ended September 30, 1997 to $20,013,478 as compared to $8,202,804
during the same quarter in 1996.

    The provision for income taxes for the three month period ending September
30, 1997 has substantially impacted the net income for the Company, which was
$2,657,400 for the quarter ended September 30, 1997, as compared to net income
of $2,228,292 for the same period in 1996. 

For the nine months ended September 30, 1997 and September 30, 1996

The Company's revenues for the nine months ended September 30, 1997 grew to 
$81,033,867 compared to $28,883,739 for the same period last year due to 
increases in seminar sales and book sales.

Costs of revenues increased from $11,185,124 for the nine months ended 
September 30, 1996 to $32,984,590 for the same period in 1997 and was 
primarily due to the increase in revenues.  Gross profit increased to 
$48,049,277 for the nine months ended September 30, 1997 compared to 
$17,698,615 for the same period in 1996.

Selling, general and administrative expenses increased from $10,220,434 for 
the nine months ended September 30, 1996 to $33,096,175 for the same period 
in 1997 due to increases in labor and other related costs, advertising and 
other overhead costs.

Provisions for income taxes increased from $2,336,368 for the nine months 
ended September 30, 1996 to $6,320,046 for the same period in 1997 due to 
increased revenues.

Inflation and Seasonality

The Company's management does not believe that its financial results are 
materially affected by inflation. The Company's business is not seasonal.

         Item 3.   Quantitative and Qualitative Disclosures about Market Risk
                                                           
                   Not Required.

                                                                              9
<PAGE>

                             PROFIT FINANCIAL CORPORATION
                                           
                            PART II     OTHER INFORMATION
                                           

Item 1.  Legal Proceedings.

    The following is a description of material pending legal proceedings to
which the Company or any of its subsidiaries is a party or which any of their 
properties is subject: 

Investigation by the U.S. Securities and Exchange Commission
    
    The Company and certain of its executive officers have received subpoenas
to provide certain information in the Matter of Wade Cook Seminars, a private
investigation by the Securities and Exchange Commission  ("SEC"). The
investigation relates to the possible violation of Sections 5(a),  5(c) and
17(a) of the Securities Act, Section 10(b) of the Exchange Act and Rule  10b-5
thereunder, and Sections 203(a) and 206(1) and (2) of the Investment  Advisers
Act. The SEC has stated that the investigation should not be construed  as an
indication by the SEC or its staff that any violations of law have  occurred,
nor should it be construed as an adverse reflection on the merits of  the
securities involved or on any person or entity. The Company does not believe it
or any of its executive officers and directors has engaged in any inappropriate
activity or violated applicable laws, and the Company intends to continue to
cooperate with the investigation. No assurance can be given as to the outcome of
this investigation.

Informal Investigations by the State of Washington 

    The Assistant Attorney General for the State of Washington's Department of
Financial Institutions, Securities Division commenced an informal investigation
of Mr. Cook, WCSI and the Company in September, 1996. The Assistant U.S.
Attorney for the Western District of Washington issued a subpoena to WCSI in
March 1997 for records related to an independent contractor of the Company.
Although the breadth and nature of these two investigations are not known, the
Company does not believe it or any of its executive officers and directors has
engaged in any inappropriate activity or violated applicable laws and the
Company intends to continue to cooperate with the investigation. No assurances,
however, can be given as to the outcome of these investigations.

Wade Cook Seminars, Inc. v. Charles Mellon, Options Management, Inc., Anthony
Robbins, and Robbins Research International, Inc.
    
    The Company brought a suit against defendants Robbins Research
International and Charles E. Mellon in the King County Superior Court on
September 16, 1996 and joined Anthony Robbins and Options Management, Inc. in
June 1997. The Company alleges breach by Mellon of a noncompete agreement and 
unfair competition and inducement to breach the noncompete by Robbins Research 
and Anthony Robbins in hiring Mellon to present a copy of the Company's Wall 
Street Workshop seminar on behalf of defendants. An injunction in favor of WCSI 
was granted October 9, 1996 and attorney fees were awarded to the plaintiffs 
against Mr. Mellon.


                                                                             10
<PAGE>
    
Wade B. Cook v. Anthony Robbins and Robbins Research International, Inc.

    The Company brought suit in United States District Court, Western District
of Washington, against Tony Robbins and Robbins Research International,  Inc. on
June 18, 1997 for damages and  injunctive relief for copyright infringement. The
Company alleges Tony Robbins copied or caused to be copied significant portions
of Wall Street Money Machine,  authored by Wade B. Cook, and used these
materials in a course entitled  "Financial Power."

Other Proceedings 

    The Company and its subsidiaries are also parties to various legal
proceedings arising in the ordinary  course of business, none of which is
expected to materially affect the financial  position, results of operation or
cash flow of the Company.

Item 2.  Changes in Securities.

    The Company sold 20,000 shares of restricted Class A Common Stock to Baker
Street Investments of which Dr. Warren Chaney, a Director of the Company,  is a
beneficial owner. The consideration received by the Company was $30,000 cash.
The Company also sold 500 shares of restricted Class A Common Stock to Kathleen
Mikos, a former employee of Wade Cook Seminars, Inc. The consideration received
by the Company was $2,500. In each case the Company relied on the exemption from
registration provided by Section 4 (2) of the Securities Act of 1933.

Item 3.  Defaults Upon Senior Securities.

    None.

Item 4.  Submission of Matters to a Vote of Security Holders.

    No matters were submitted to a vote of security holders during the quarter
covered by this report.

Item 5.  Other Information.

    None.

Item 6.  Exhibits and Reports on Form 8-K.

    The Company filed no reports on Form 8-K during the quarter covered by this
report.


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<PAGE>


                                      SIGNATURES
                                           
                                           
                                           
                                       
                                     PROFIT FINANCIAL CORPORATION
                                  


         May 28, 1998                     /s/ Wade B. Cook
------------------------------       ----------------------------------------
           (Date)                    Wade B. Cook, Chief Executive Officer



         May 28, 1998                     /s/ Wade B. Cook
------------------------------       ----------------------------------------
           (Date)                    Wade B. Cook, Interim Chief Financial 
                                                  Officer
                                           
                                           
                                           




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