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Introduction 

1 The NASA Logotype 

2 Reproduction Art 

3 Stationery 

4 Forms 

5 Publications 

Index (January 1, 1976) ....................... . .. . . . .... .. 

Letter from Richard H. Truly .... .. .. . .. . ... . . . ......... . ...... 

The NASA Logotype . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Agency and Center Identification .. .. .. ........ . . . .. .. .... . .

The NASA Color . .. .... ................ . ..... . . . .. ... ... .. 

The NASA Logotype: Use of Color .. .... . ..... . . .. . . ..... . .

Color Standards ...................... . .. . . . .. ... . . .... . ..

The Logotype: Incorrect Uses .. .. . .. .. .. . .. . .. .. .. . . . . .. ..

The Logotype: Grid Drawing for Large Applications . . . . ... . ..

Mission Patches and Other Symbols ..................... . ..

The NASA Seal. . ............ .... . .. . . . . . . . . . ........ . .... 

Reproduction Art: Logotype ......... .. . .. . .. . .... . ..... . .. 

Reproduction Art: Headquarters . .. .. . . .... .. .. . ....... . ...

Reproduction Art: Ames Research Center .. .... .. .. ... . .. ... 

Reproduction Art: Goddard Space Flight Center .... . . ... . ...

Reproduction Art: Dryden Flight Research Facility ...........

Reproduction Art: Jet Propulsion Laboratory ...... . ... . . ... .

Reproduction Art: Lyndon B. Johnson Space Center ... . .... . 

Reproduction Art: John F. Kennedy Space Center ....... . ...

Reproduction Art: Langley Research Center .. . .. ... . ....... .

Reproduction Art: Lewis Research Center .. .. .. . ....... . ... .

Reproduction Art: George C. Marshall Space Flight Center .. .

Reproduction Art: Wallops Flight Facility .. . . .. . .. .. ... . .. . . . 

Reproduction Art: Seal .. . . . . ... . ... . .. .. . . .. .. .. .. .. . .. ... 

NASA Red: Color Swatches . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Reproduction Art: John C. Stennis Space Center . . ......... . 

Headquarters Letterhead and Envelope .... ..... . ... . . .. ...

Center Letterheads and Envelopes . . .. .. ... ... .. .... .. .....

Typing Style ...... . . . . . . . .. . . ... .. . . ... ... ... .. .. .. ... .... 

Large Envelopes and Mailing Labels . . .. .. . . .. .. ...........

News Releases ... ... . . . .. . ...... . .. . ... .. .......... . .....

Forms . .. . . .. . . . . ... . ...... . ...... . .... .. . . .. . . .. ........

NASA Publications ... . . . .... . . . . . .. .. .. . . . . ... . ...........

Typography-Sans Serif, Helvetica ..... .... . ... . . .. . . .. . ... 

Typography-Sans Serif, Futura ... . . .. .. ...... . ..... . .... . 

Typography-Serif, Garamond . .. . .. . . . . .. ..... . .... . .... .. 

Typography-Serif, Times Roman ..... .. . .... . . .. ... .... .. .

Cover Design: Leaflets & Folders........................... 

Cover Design: Journals and Technical Publications . .. . .. .. ..

Cover Design: News Publications .. .. .. .. . . .. . .. .. .. ... .. . .

Cover Design: Quality Publications . . .. . ....... . .. ..... .. ... 

Cover Design: Case Bound and Educational Publications . .. ..

Press Kits/Directories . .... . . . .. .. . .. . ... . . . .. ........... .. 

Posters/Broadsides ....... . ...... . .... . ..... .. ... . .. .. . . ..

The Grid-What it is ................... ..... . .. .. ..... . . ..

Relating Cover & Interior Formats ...... . .. . . ... ... . .. . .. ...
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6 Signage 

7 Vehicles 

8 Miscellaneous 

9 Supplementary Guides 

Interior Grid Formats: Leaflets & Folders ............... ..... .. 

Interior Grid Formats: Journals and Technical Publications ......

Interior Grid Formats: News Publications ........... ..... . ... . 

Interior Grid Formats: Quality Publications . . ..... ......... .... 

Interior Grid Formats: Case Bound and Educational Publications 

Signage ........................ .... .. .. . .. . .... . .... . ... 

NASA Motor Vehicle Identification ........ . ... ............... 

Motor Vehicles: Various Colors & Values ... . . .. . . ... . ..... .. .

Motor Vehicles: White & "Special" Vehicles ... .. ........... .. 

The Identification Configuration With the Logotype . .. .. . ... ... 

The Identification Configuration Without the Logotype ...... .. .

Motor Vehicle Identification Demonstrations ..... . . . . .. . .... . .. 

Aerospace Education Unit ................... .. .. .... . .. .. .. 

Air & Space Vehicles .. . .. .. ....... . ......... . . ............

Certificates & Awards .. .. .. ..... . . . .. . .. . . .. ......... . . ....

NASA Vinylcals & Decals ........... .. . . .... ... . ......... . ..

NASA Uniform Patches ...... ... .. . . . . ... ... .. .. . .. .... ... 
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reputation . 

As we move ahead to an even more exciting era in aeronautical re

space exploration, we have added a new tool to enhance and sy

progressive path we have always followed. 

Not as suspenseful as a Command and Service Module splashdow

as dramatic as a Mariner flyby, it is nonetheless of major importa

it is designed to achieve maximum communication of the agency's 

objectives, both internally and externally. 

We have adopted a new system of graphics-the visual communic

system by which we are known to those who read our publications

vehicle markings and signboards and the logotype that unmistaka

brands them as NASA's. 

The new system focuses on a new logotype, in which the letters "N

are reduced to their simplest form, replacing the red, white and blu

emblem with the white block letters. 

I think the new logotype is pleasing to the eye and gives a feeling o

technological precision, thrust and orientation toward the future. U

nology, pioneering achievement-that's what NASA is all about. 

This manual is a reference book for NASA designers. It is the offic

document regarding NASA identification (use of logotype), comm

general and sets the tone and level of quality for all NASA graphics

My experience has shown that, in order to succeed, a program w

from the accustomed must have the full support of every NASA em

Top-level management must take the lead, our experts in the field 

design must follow, and all of us must see that the specifics are dil

monitored to insure that standards of excellence are maintained. 

I think we were fortunate in recognizing that our graphics could sta

improvement; I am confident that the program we now have under

second to none in effectiveness either in government or industry; 

solicit the enthusiastic support of each of you in implementing NA

of the future. 

Sincerely, 

Richard H. Truly 

Administrator 
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communications, the logotype becomes a visual shorthand which identifies the Agency and symbol ically 

embodies its activities, achievements 

and goals. 

In the logotype, the letters N-A-S-A 

are reduced to their most simplified 

form . The strokes are all of one width , 

evoking the qualities of unity and 

The logotype should n

or distorted in any way

be re-drawn, but rathe

photographically from 

artwork included in Se

this manual. 
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gy

Agency Identification 

To identify the agency, as a total 

entity, the NASA logotype is shown in 

conjunction with the full agency name 

(National Aeronautics and Space 

py 

logotype as indicated. type. 

Center Identification Reproduction artwork f

To identify any of the NASA centers, agency and center ide

the NASA logotype and full agency included in Section 2 o

name is shown in conjunction with the 

full center name (John F. Kennedy 

Space Center) as shown below. The 

lettering style used in the center 

name is Helvetica Medium, upper and 

N/\5/\

National Aeronautics and 

Space Administration 

N/\5/\

National Aeronautics and 

Space Administration 

John F. Kennedy Space Center 
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tive color which brings a kinetic 

dimension to the letterforms. The 

color reflects the lively and futureoriented character of NASA. 

NASA red should be used only when 

a second color is available and 

appropriate. It is intended to be used 

only on white or a light value neutral 

color background . NASA red should 

Further guidance for the 

logotype in various colo

contained on the follow

Also refer to the guidelin

the introduction of the p

section of this manual. 
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yp

White Background 


Against a white background the logo­


type may be shown in NASA red and 


black, black, or NASA warm gray. 


Very Light Value Background 


Against a very light background, the 


N/\5/\

National Aeronautics and 

Space Administration 

p

Black or Very Dark Value Background 

Against a black or very dark color 

background , the logotype should 

always be shown in white . 

The logotype should always be shown 

in white against a background of 

NASA red. The logotype should never 

N/\5/\

National Aeronautics and 

Space Administration 

g

the logotype may be sho

black or white, dependin

is more appropriate. 

The logotype should nev

in NASA red against a m

background. 

N/\5/

National Aeronau

Space Administra
 

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neutral background. 

The logotype must not be altered or 

distorted in any way. The effectiveness of the logotype depends on consistently correct useage as outlined 

in this manual. 

The examples shown below illustrate 

some incorrect uses of the logotype. 

circle. 

3. The logotype must never be placed 

within another outline shape, such as 

a box. 

4. The logotype should never be 

shown as outlined letterforms. 

5. The logotype should never be 

shown with shadows projected from 

the letterforms or with letterforms 

partially outl ined. 

be shown in solid black

gray or solid NASA red 

8. The logotype should 

shown as a benday scr

background color. It sh

appear in white. 

9. The logotype should 

shown on a vertical axi

signed to rest on its ho

line. 

3 

6

/liAS

2 


7 
ontact the NASA Graphics Coordi

tor for advice and counsel on 

oblems related to reproducing the 

ASA logotype at large sizes. 
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One mode for expression of this pride 

has been the mission patch. 

Because of the relatively short duration of any specific mission and because of the unique personality of 

each of the patches, they should 

occupy their own visual space, sepa­

rated from official NASA identification. In this way, the two elements 

NASA headquarters fo

counsel on the use of m

patches. 
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of the Agency's day-to-day communications material, the seal should 

be reserved for use in connection 

with award presentations or formal 

events and activities which are ceremonial or traditional in nature. 

Contact the graphics 

NASA headquarters f

counsel on the use of 
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For additional supplies of reproduction art, contact the graphics coordinator at NASA Headquarters. 
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shown . Reductions and enlargements 

will alter the character of the typography. 

For additional supplies of reproduction art, contact the graphics coordinator at NASA Headquarters. 

National 

Aeronautics and 

Space

Administration 

National 

Aeronautics and 

Space

Administration 

N/\5/\

National 

Aeronautics and 

Space

Administration 

Nl\5/\

National 

Aeronautics and 

Space

Administration 

N/\5/\

National 

Aeronautics and 

Space

Administration 

National Aeronautic

Space Administrati

National Aeronautics an

Space Administration 

Nl\5/\

National Aeronautics and 

Space Administration 

Nl\5/\

National Aeronautics and 

Space Administration 

N/\5/\

National Aeronautics and 

Space Administration 
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shou ld be used at the same size 

shown. Reductions and enlargements 

will alter the character of the typography. 

For additional supplies of reproduction art, contact the graphics coordinator at NASA Headquarters. 

Nl\5/\

National Aeronautics and 

Space Administration 

John F. Kennedy Space Center 

Kennedy Space Center, Florida 32899 

AC 407 867-2468 

Nl\5/\

National Aeronautics and 

Space Administration 

John F. Kennedy Space Center 

Kennedy Space Center, Florida 32899 

AC 407 867-2468 

Nl\5/\

National Aeronautics and 

Space Administration 

John F. Kennedy Space Center 

Kennedy Space Center, Florida 32899 

AC 40 7 867-2468 

Nl\5/\

National Aeronautics and 

Space Administration 

John F. Kennedy Space Center 

Kennedy Space Center, Florida 32899 

AC 407 867-2468 

Nl\5/\

National Aeronautics and 

Space Administration 

John F. Kennedy Space Center 

Kennedy Space Center, Florida 32899 

AC 407 867-2468 

Nl\5/\

National Aeronautics and 

Space Administration 

John F. Kennedy Space Center 

Kennedy Space Center, Florida 3289

AC 40 7 867-2468 

Nl\5/\

National Aeronautics and 

Space Administration 

John F. Kennedy Space Center 

Kennedy Space Center, Florida 32899 

AC 407 867-2468 

Nl\5/\

National Aeronautics and 

Space Administration 

John F. Kennedy Space Center 

Kennedy Space Center, Florida 32899 

AC 407 867-2468 

Nl\5/\

National Aeronautics and 

Space Administration 

John F. Kennedy Space Center 

Kennedy Space Center, Florida 32899 

AC 407 867-2468 

Nl\5/\

National Aeronautics and 

Space Administration 

John F. Kennedy Space Center 

Kennedy Space Center, Florida 32899 

AC 407 867-2468 
enlarged photographically. 

For additional supplies of reproduction art, contact the graphics coordinator at NASA Headquarters. 

For horizontal alignment: 

trim away before reproduction 

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envelopes are standard government 

sizes: 8Y2" x11" (21 .6 em. x27.9 em.) 

letterheads and 4Ya"x 9W' (10.5 em. 

x 24.1 em.) #10 envelopes. 

raphy) and 7/8 pt. Helvetica Light 

upper and lower case (small typography) . The U.S. Postal Service 

indicia on the envelope measures 

%" (1 .9 em.). 

The letterhead and envelope may be 

printed in either of two standard color 

schemes. In version one, the logotype 

is printed in NASA red with all typography and postal indicia in black. In 

NJ\51\ 

National Aeronautics and 

Space Administration 

Washington, D.C. 

20546 

ReplytoAnnol: 

National Aeronautics and 

Space Administration NJ\51\ Mail Code __ 

Washington, DC 20546 

''"'""""""" Pen!lrtylotPrM!!eUse$300

Contact the NASA Gra

nator for advice and co

problems related to let

envelopes. 
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lopes are standard government sizes: 

8 1/2" X 11" (21 .6 em. x 27.9 em.) 

letterheads and 4 1 /8" x 9 1 /2" 

(10.5 cm.x 24.1 em.) #10 envelopes. 

(large typography) and 1!8. pt. Hel

vetica Light upper and lower case 

(small typography). The U.S. Postal 

Service indicia on the envelope 

measures%" (1.9 em.) . 

Nattonal AeronautiCS and 

Space Administration 

Goddard Space Flight Center 

Greenbelt, Maryland 

20771 

ReptytoA1!rlol 

National Aeronautics and 

Space Administration NJ\51\ Goddard Space Flight Center Mail Code __ 

Greenbelt, MD 20771 

1\11
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the top of the letterhead establishes 

the left typing margin . All typewritten 

National Aeronautics and 

Space Administration 1\U\5

Goddard Space Alght Center 

Greenbelt, Maryland 

20771 

Reotyto Ann ol Verintiam Questium 

Jer. 10, 1974 

Biwksn Ns o&hk , Yuwj . 

i:f'f Nsips ry sr eep dijsmue 

Woe.u dh , f'yakpeig j oepf 

Keodeup Heougdpinj , Adiol 

Gaer Mya. Psoiat 

Siov uopeytdeus besor tpe vonf'retuw ca e.mwi et detri p fos zopwya iod 

conwer ah wousgt. Tepan afew conseion et mevirperu hez orek af'e a jertt et lewioran Mabfre eydir juisdicag e.loren ecer tios aveediax y 

caillen. Avqueriop, amde Weagerion. et Caliob der groecen ab 

souteiol e.vertu e:f :frewknei ane; edetouy a:f"w aigerb Coureouge avom 

perdioc i corieal dewir egetouy egh et gro-wodic severh . 

Ableor, edi ob gamion troubedor si bdim avftre eadgreny navis calianor 

opebinh thozan ferncic brouse dabeece asior wbibbly go:f:fet . Degy 

deruospbeine, sbepswer terf' tbob noder ing sciofic druwgetyer f'rewpell 

conef'er bubbinq quesert et onry tbemg hez ovig egrinter tha tranic 

conf'er hester ing intipid sumging dee . Ruje juddinc gonre eatre e:feble 

whubler ebreeper tredpion dreebing doir try:fe sit dodcender. Youd 

calegre ist alorsa crtoine a:fger tum peen id cal olei

a ster de gror ioc 

sewgret neque illorem posr tern ourn o:f:fave aurbior vitae sequa 

derbious verusior tid etuem amorger. Ecce , man :fel ley brotgers aurn 

sleerid agaurn ti etr anus apor elor a ssemered tho optabil quanyity. 

Callirn tha moblering dreanier nobliesse cessiop f'rondsers bed c irt 

grig banciansic juisfertinc shaklier to omnia sunt dolor praid 

variat ur cuas pr opter& egenium dreaber lerge quas amice doingsto. 

Bridgert etiae Hanc, duos velit f'ronver imperded pr e:factean dogyou 

cregering et Neque tuitor rebustible danbs. Ibse saeperring nobeer l 

zoiert om umba.ntvile magist . Subertley, 

Verintiam Questium 


Grendean 


National Aeronautics and 

Space Administration NJ\51\ Goddard Space Flight Center 

Mail Code ~~~ 

Greenbelt, MD 20771 

Clfhc~IBus1ness 

PenallyiOfPr'-'ateUse. S300 

Bi wksn Nsoabk, Vuwj . 

if'f' Nsips ry sreep dijsmue 

Woaudh, f'yakpeig joep:r 

Keodeup Heougdpinj , Adiol 
height NASA logotype in combination with 10/ 11 pt. Helvetica Light 

and / or Medium upper and lower case 

(large typography) and 7/8 pt. Helvetica Light upper and lower case 

NI\SI\ 

National Aeronautics and 


Space Administration 


lyndon B. Johnson Space Center 

Houston, Texas 


77058 


otl1coal Busoness 


Penalty for Provate Use S300 


NJ\5/\ 

National AeronautiCS and 

Space Administration 

Washington . D.C. 

Mx. Lotbz V. Joviritz 

Vxet Ornitcy 

Nubytc Mirewpy Vortcie Acoxsit 

4567 Nkditee Street 

Neiytgh, Kolinc 01234 

Kraft-colored stock. 

Mailing Labels 

NASA Headquarters and Center mailing labels measure 3" x 5" (7.6 em . x 

12.7 em .) A V4" (.64 em .) cap height 

NASA logotype is used in combination 

with 8/ 9 Helvetica Light and / or 

Medium upper and lower case( large 

Mx. Lotbz V. Joviritz 

Vxet Ornitcy 

Nubytc Mirewpy Vortcie Acoxsit 

4567 Nk.ditce Street 

Neiytgh, Kolinc 01234 

NJ\51\ 

Nat1onal AeronautiCS and 

Space Adm1nrstrat1on 

Goddard Space Flight Center 

Wallops Flight Facility 

Wallops Island, Virginia 23337 

printed in either of tw

schemes. In version 

type is printed in NA

typography printed in 

sion two, the logotyp

raphy are printed in N

''"'"' Nat•onal 

NASA·451 

SpaceAdmonoslrahon 

.. '"''~p,.. AeronautiCs and 00

U.I.MAI L 

Mx . Lotbz V. Joviritz 

Vxet Ornitcy 

Nubytc Mir ewpy Vortcie Acoxsit 

4567 Nkditee Street 

Neiytgh, Ko1inc 01234 

20546 
The same basic standards of typing 

NI\5/\News 

Nat1onal AeronautiCS and 

Space Adm1n1stra!lon 

Wash1ngton 0 C 20546 

AC 202 755 8370 

Bill Pome r oy 	 ror Release Headquarters, Washington, D.C. 

(Phone : 202/755- 3114) 	 November 5 , 1973 

RELEASE NO: 73- 229 

SKYLAB PUTS Otll' WELCOME MAT FOR COMET 

Space Sta tion Skylab' s final tenants will move into thei r orbiting home 270 

miles above the Earth on or about November 10 to Complete a harvest of scientific information abou t our home planet and our life giving star , the Sun . 

Two earlier threesomes of tenants occupied the space station for 28 and 59 

days before "le aving the key under the mat" f or the final c r ew that v ill live 

aboard Skylab for up to t wo months . 

Earth r esource s , sol~ astronomy , medical and other experiments vill fill the 

ve.king hours of the Sk;ylab crevmen , vith the opportunity to viev the comet 

Kohoutek as an added bonus in December or January . 

Flying above the distorting layers o f Earth atmosphe re, Skylab ' s solar telescopes and astronomical cameras are expected to provide valuable data about 

the make-up of comets as vell as continuing the surveillance of t he f l ares, 

prominences and other dynamic events taking pla ce on the face of the Sun, 

Uot to mention the dynamic events taking place on Saturn , the Full Moon and 

Venus. But that, gentle reader, is a story too suggestive for this r elease . 

NI\5/\News 

Nat1onal AeronautiCS and 


Soace Adm1n1strat1 on 


Goddard Space Flight Center 

Greenbelt Maryland 20771 

AC 301 982 4955 

John Smith 	 

Goddar d Space Flight Center 

(Phone: 301/725- 1234) 	 

RELEASE NO: 73- 229 

SKYLA.B PUTS OUT WELCOME MAT FOR COMET 

Space Sta tion Skylab ' s final tenants vill move into thei

miles above the Earth on or about November 10 to Ccmplete 

i fic information about our home planet and our life givin

Tvo earlier threesomes of tenants occupied the space stat

days before "leaving the key under the mat" for the final 

aboard Skylab for up to t vo months . 

Earth resources, solar astronomy , medical and other exper

ve.k ing hours of the Skylab crevmen, v ith the opportunity 

Kohoutek as an added bonus in December or January . 

Flying above the distorting layers of Earth atmosphere , S

scopes and astronomical cameras are expected to provide v

the make -up of comets as vell as continuing the surveilla

prominences and othe r dyna.mic events t aki ng place on the 

tlot t o mention the dynamic events taking place on Saturn , 

Venus . But that , gentle reader, is a story too suggestiv
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1f U . $. GOVER NI-! ENT PRINTING OFFICE:lVMl - S&O · !ISl

l~ n Nl\5/\

Natronal.l\eronautrcs and 
 Space Admrnrstratron 


SHIPPING RECEIPT 

DATE SHIP TO: 

JOB NO. 

WORK ORDER NO. 

ITEM DESCRIPTION 

!PLEASE SIGN RECEIPT AND RETURN ORIGINAL TO ADDRESS BELOW.) 

RETURN TO: 

NASA FORM 1025 N OV 63 
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It is in the best interests of NASA to 

maintain a visual consistency and 

high level of design excellence in all 

of its publications, whether they are 

large or small in their scope and in 

terms of the audiences they are intended to reach . A consistency must 

also exist in the way that NASA and 

NASA Centers identify themselves as 

originators of publications. 

In this way, each publication itself 

becomes an important extension of 

NASA's identity effort. 

The guidelines set forth in this section 

are intended to be an aid in accomplishing a strong , integrated, consistent " family " of publications throughout NASA. 

Because of the number and diverse 

nature of NASA's publications, the 

guidelines are general for the most 

part. They are, however, specific with 

respect to certain elements of style, 

use of typography and use of the 

NASA logotype. 

The NASA Logotype 

The NASA logotype and its attendant 

elements of style and identification 

are always a requ ired element in any 

NASA publication . Somewhere in the 

publication full NASA identification 

must be shown in order to clarify the 

origin of the publication and to identify NASA. 

This identification does not necessarily have to appear as part of a front 

cover design, although in many instances this approach seems appropriate. It may appear on the last page 

of a publication, or on the back cover. 

The goal is to insure that each publi

In some examples shown in this section , the NASA logotype has been 

used as a " stem-word " (NASA Activities, NASA Facts, etc.). 

This allows the logotype to become at 

once the major identification element 

and part of the publication title. 

The stem-word technique is used only 

on permanent, regularly published 

documents, and requires advice from 

the NASA Graphics Coordinator at 

Headquarters. 

Illustration &Photography 

Use of illustration & photography as 

either story telling or major graphic 

elements is a key in the design of 

NASA publications. 

Simplicity, appropriateness and 

strength of composition is important 

in the successful handling of these 

elements, not technique alone as is 

sometimes believed and practiced . 

The absence of detail and deliniation, 

or symbolic quality, in a cover illustration or photograph provokes interest 

and stimulates the reader to go to the 

inside of the publication for more 

information. 

cation . 

Always analyze the illu

terms of the communic

must accomplish . Then 

what technique to use, 

it must be, etc. Where p

the restrictions of budg

able material , keep you

and utilize the best ava

raphy and illustration ta

certain they are fully br

task you are assigning 

that they understand th

munication goal of the 

beginning their work. 

Several examples of dif

of illustration and photo

shown in the following p

section. Note the relatio

illustration to typograph

used in relation to the to

produced , not only how 

is in and of itself. 

Typography 

Typography and typogr

are the "architecture" o

tion. Based on the struc

raphy, the various elem

cation fall into their logi

and relationships, formi

a harmonious sequence 

events. 

In this section are four p

to recommended NASA 

and sample settings of e
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The most important specific typographic style is derived from the elements of NASA identification and is 

composed of Helvetica Light and 

Helvetica Medium, upper and lower 

case. This should be the most used 

style in NASA publications because 

of its direct relationship to the NASA 

identification elements. 

Recommended general elements of 

typographic style include flush left, 

ragged right column setting, bold 

face headlines and subheadlines and 

minimum one-point line spacing in 

text setting. 

Color 

Government printing regulations 

relegate most NASA publications to a 

one or two color printing limitation. 

The exception to this rule occurs in 

certain special situations where the 

use of 4/color process printing is 

appropriate, desirable or necessary 

for the effective portrayal of a particular story. 

When limited to one color printing , 

middle range to dark colors should be 

used to cover the normal range of 

reproduction and legibility requirements, including use of the NASA 

logotype. 

When a second color is available for 

use with black, three options are pre

of a range of bright, primary and 

secondary colors may be used to enhance the design or aid in the presentation of information. The use of pale, 

pastel colors is discouraged in all 

NASA publications. Third , NASA gray 

or another middle value gray or neutral color may be used as a second 

color for manufacturing " duo tones " 

or two-color half-tone renderings. In 

situations where black and white 

photography dominates, this technique tends to strengthen and deepen 

the photographic images, making 

them much more aesthetically pleasing than black half-tones. 

In some special situations, 4/color 

process printing is available. NASA 

identification may be easily portrayed 

in color through the use of 4/ color 

ben-day mixtures. 

Review the information on color in 

section one of this manual. 

Paper 

With in the limitations of budget, availability and government printing standards, paper speGifications for NASA 

publ ications should be directed 

toward high-quality non-absorbent 

(coated or non-coated) papers which 

provide good ink hold-out and do not 

produce fuzzy images as a result of 

their surface quality. Colors specified 

should not be in the pastel or faded 

color range, but rather bright primary 

and secondary colors and in the middle value range . 

Sizes 

Sizes of NASA publications should , 

as a general rule, be determined on 

only be used in instanc

subject matter or the o

mand a special treatm

Most of the publication

section are based on s

ernment printing sizes

Formats 

All of NASA's publicat

ments, especially in th

brochure category, sh

vertical format unless 

matter or occasion pro

pelling reason to devia

formats are normally c

dle, more awkward to 

there is no appreciable 

total effect produced b

format. 

Consult with the NASA 

ordinator at Headquar

tions of size and forma

publications as well as 

generally or specifical

these guidelines. 
e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

In addition , this typeface can be used 

in numerous media and in a variety of 

situations to create a clean and contemporary visual program. The cursive 

san-serif letterforms make it extremely legible, even at very small sizes. 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

abcdefghijklmnopqrstuvwxyz 

1234567890$(&?!%.,:;-) 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

abcdefghijklmnopqrstuvwxyz 

1234567890$(&?!%.,:;-) 

tO pt. He lvetica Ligh t ; 10. 14 pt. Helveti ca Med ium 

Helvetica Medium 

The main purpose of letters is the practical one of making 

thoughts visible . Ruskin says that all letters are frightful 

things, and to be endured only upon occasion , that is to say, 

in places where the sense of the inscription is of more 

importance than external ornament. This is a sweeping 

statement from which we need not suffer unduly; yet it is 

doubtful if there is art in individual letters. Letters in combination may be quite satisfying and in a well-composed page 

beautiful as a whole. The main purpose of letters is the 

practical one of making thoughts visible. Ruskin says that 

all letters are frightful things, and to be endured only upon 

occasion , that is to say, in places where the sense of the 

Helvetica Medium 

Ruskin says that all letters are frightful things, and to be 

endured only upon occasion , that is to say, in places where 

the sense of the inscription is of more importance than external ornament. This is a sweeping statement from which 

we need not suffer unduly; yet it is doubtful if there is art in 

individual letters. Letters in combination may be quite satisfying and in a well-composed page beautiful as a whole. 

The main purpose of letters is the practical one of making 

10 pt. Helvetica Light ; 10, 14 pt. 

Helvetica Mediu

The main purpose of le

practical one of making 

ible. Ruskin says that a

frightful things, and to 

only upon occasion , th

places where the sense 

tion is of more importa

ternal ornament. This is 

statement from which w

Helvetica Medium 

Ruskin says that all l

frightful things, and to 

only upon occasion , th

places where the sense 

tion is of more importa

ternal ornament. This i

statement from which w

suffer unduly; yet it is d

is art in individual lette

combination may be qu

and in a well-compose
e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

it a natural for certain NASA projects. 

The Futura face is designed with a 

small x-height and will require special 

attention when specifying the size. In 

the comparison of typefaces en

ings. Do not mix Helve

headings with Futura t

ABCDEFGH IJ KLMNOPQRSTUVWXYZ 

obcdefghi jklmnopqrstuvwxyz 

1234567890${&?!%.,:;-) 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

abcdefghiiklmnopqrstuvwxyz 

1234567890$(&?!%.,:;-) 

11 pt. Futura Light ; 11, 14 pt. Futura Demi bold 

Futura Demibold 

The main purpose of letters is the practical one of making 


thoughts visible. Ruskin says that all letters are frightful things, 


and to be endured only upon occasion, that is to say, in places 


where the sense of the inscription is of more importance than 


external ornament. This is a sweeping statement from which we 


need not suffer unduly; yet it is doubtful if there is art in indi­


vidual letters. Letters in combination may be quite satisfying and 


ih a well-composed page beautiful as a whole. The main pur­


pose of letters is the practical one of making thoughts visible. 


Ruskin says that all letters are frightful things, and to be endured 


only upon occasion, that is to say, in places where the sense of 


the inscription is of more importance than external ornament. 


Futuro Demibold 

Ruskin says that all letters are frightful things, and to be en­


dured only upon occasion, that is to say, in places where the 


sense of the inscription is of more importance than external 


ornament. This is a sweeping statement from which we need not 


suffer unduly; yet it is doubtful if there is art in individual letters. 


Letters in combination may be quite satisfying and in a well­


composed page beautiful as a whole. The main purpose of 


letters is the practical one of making thoughts visible. Ruskin 


11 pt. Futura Ligh t ; 11, 14 pt. Fu

Futura Demibold 

The main purpose of let

tical one of making thou

Ruskin says that all lette

things, and to be end~r

occasion, that is to say, 

the sense of the inscript

importance than extern

is a sweeping statemen

need not suffer unduly; 

Futuro Demibold 

Ruskin says that all le

things, and to be endur

casion, that is to say, in 

sense of the inscription 

tance than external orn

sweeping statement fro

not suffer unduly; yet it 

there is art in individual 

combination may be qu

in a well-composed pag

whole. The main purpos
tions. 

The main virtues of Garamond include 

superior readability, handsome character, a distinctive Italic, and certain 

special refinements such as old style 

numerals. 

Garamond is ideal for high quality 

Headings may be set in 

Medium or Garamond B

mond Bold is not a part

weight and the designe

pensate by increasing t

headings or by using sp

them. 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

abcdefghijklmnopqrstuvwxyz 

1234567890$(&?!%.,: ;-) 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

abcdefghijklmnopqrstuvwxyz 

1234567890$(&?! % .,:;-) 

10 pt. Garamon d ; 10, 14 pt. Helve1 1ca Med 1um 

Helvetica Medium 

The main purpose of letters is the practical one of making thoughts 

visible. Ruskin says that all letters are frightful things, and to be 

endured only upon occasion, that is to say, in places where the sense 

of the inscription is of more importance than external ornament. 

This is a sweeping statement from which we need not suffer unduly; 

yet it is doubtful if there is art in individual letters. Letters in combination may be quire satisfying and in a well-composed page beautiful as a whole. The main purpose of letters is the practical one of 

making thoughts visible. Ruskin says that all letters are frightful 

things, and to be endured only upon occasion, that is to say, in 

places where the sense of the inscription is of more importance than 

external ornament. This is a sweeping statement from which we 

Helvetica Medium 

Ruskin says that all letters are frightful things, and robe endured only upon occasion, that is to say, in places where the sense of 

the inscription is of more importance than external ornament. 

This is a sweeping statement from which we need nor suffer unduly; yet it is doubtful if there is art in individual letters. Letters 

in combination may be quite satisfying and in a well-composed 

page beautiful as a whole. The main purpose of letters is the practical one of making thoughts visible. Ruskin says that all letters are 

10 pt. Garamond; 11, 14 pt. Garam

Garamond Bold 

The main purpose of letter

one of making thoughts vi

says that all letters are frig

to be endured only upon o

to say, in places where the 

inscription is of more imp

ternal ornament. This is a 

ment from which we need 

unduly; yet it is doubtful i

Garamond Bold 

Ruskin says that all lette

things, and to be endured o

sion, that is to say, in place

sense of the inscription is 

tance than external orname

sweeping statement from w

nor suffer unduly; yet it is 

is art in individual letters. 

bination may be quite sati

well-composed page beaut

The main purpose of letter
e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

publication design. It is designed with 

a large x-height which makes it legible at small sizes. 

Times Roman is recommended for 

newsletters , house organs and other 

news-oriented publications. This 

typeface is appropriate for large vol

desgea pactcaty

certain complicated p

Headings may be set i

Medium or in Times Ro

ABCDEFGHIJKLMNOPQRSTUVWX

abcdefghijklmnopqrstuvwxyz 

1234567890$(&?!%.,: ;-) 

ABCDEFGHIJKLMNOPQRSTUVWX

abcdefghijklmnopqrstuvwxyz 

1234567890$(&?!%.,:;-) 

10 pt. Times Roman; 10, 14 pt. Helvetica Medium 

Helvetica Medium 

The main purpose of letters is the practical one of making 

thoughts visible. Ruskin says that all letters are frightful things, 

and to be endured only upon occasion, that is to say, in places 

where the sense of the inscription is of more importance than 

external ornament. This is a sweeping statement from which 

we need not suffer unduly; yet it is doubtful if there is art in 

individual letters. Letters in combination may be quite satisfying and in a well-composed page beautiful as a whole. The 

main purpose of letters is the practical one of making thoughts 

visible. Ruskin says that all letters are frightful things, and to 

be endured only upon occasion, that is to say, in places where 

the sense of the inscription is of more importance than external 

Helvetica Medium 

Ruskin says that all letters are frightful things, and to be 

endured only upon occasion, that is to say, in places where the 

sense of the inscription is of more importance than external 

ornament. This is a sweeping statement from which we need 

not suffer unduly; yet it is doubtful if there is art in individual 

letters. Letters in combination may be quite satisfying and in a 

well-composed page beautiful as a whole. The main purpose 

of letters is the practical one of making thoughts visible. 

10 pt. Times Roman; 10, 14 pt. T

Times Roman Bol

The main purpose of let

tical one of making thou

Ruskin says that all lette

things, and to be endure

occasion, that is to say, 

the sense of the inscript

importance than extern

This is a sweeping state

which we need not suffe

Times Roman Bold 

Ruskin says that all l

ful things, and to be en

occasion, that is to say, 

the sense of the inscript

importance than extern

This is a sweeping state

which we need not suffe

is doubtful if there is art 

letters. Letters in combi

quite satisfying and in a 

page beautiful as a whol
e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e .e 

e 

attempt to reduce the number of com

all examples incorpor

petitive elements and to strive for logotype 

and identific

simplicity. This will require the coop­ mai ntain the

ir basic si

eration of editorial colleagues so that 

proper coord ination o

the cover can be clear, direct and 

raphy and illustration 

attractive. 

small covers 

have the 

larger pieces . 

When brochures are to be published 

in a series, it is advisable to plan 

Space Shuttle Apollo-Soyuz Skyla

Test Project 

NatoOnat 

AeronautiCs and A&lonauucsand 

Sooo< Space 

Admonostratoon Adm•n•StratiOt'l 

NI\SI\ NI\SI\ NI\SI\ 

Nl\5/\


Aeronautk;s 

National 

and Film 

Space

Adm1n1stration 1976

Aguide to 

NASACenters 

and projects 

1nprogress 
vehicles for scientific information 

and research data. 

The covers shown below employ the 

stem-word use of the NASA logotype. 

Competitive elements have been 

reduced andattention has been given 

help organize the cove

numbers should alway

same location from iss

Nl\5/\Tech Briefs 
 Nat1onat 

Aeronautics and 

Space 

Adm inistration 

Ut em 1m ad mm om venoam. quos 


labO!ISn<soutal tauop exea 


Front cover 

NJ\5/\Facts ME~ucaltOMIPublocat>an 

"'~ Nal.onaiAe<""'ut.:osa<XJ 

SwceMmn.stral.,.., 

Goddard Space Flight Center G<eent>ell. Ma~ar>O 

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N/\5/\Tech Brief Nattonal 


Aeronaut•csand 


Space 


Admtntslrat•on 


Ames Research Center Mollet! Field, Caltforn 1a 

Microminiature Gas Chromatograph 

Lorem ipsum dolor sit a met. conse<::tetur adipscing elot, S( rt"pellend . Temporihud a

eiusmod tempor inctdunt ut Iabore et dolore magna alo nccessitatobsacpe evcme

enim ad minim veniam, quis nostrud e~erc tation ullam earudrcruamhislent«ury 

oris nisi ut aliqu ip e~ ea commodo consequal. Dui asperiorercpellat. Hance

dolor in reprehendert in voluplale velit esse molestaoc earn non possing accomm

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GuS.mpilng lnlet L____________________________

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necessitatibsaepeevt"nietuterrepudiandsintetmolt"stia tuenttameteumlocumsc

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Title page of supplement 
ae ead 

e popeodeOe

ship of the publication is paramount The covers below dem

and should be followed by the titling of use of the NASA logoty

a lead article. Center and agency-wid

Photographs or illustrations which 

appear on covers should be selected 

N/\51\ 

NI\5/\Activiti

Nallonal 

Aeronautics and ,.........- .......... ,................
 ................, .......... _~......
~ 

... .. ..-~ ... -s..,..,r.,,..,_, Space t.-sm .... ,,__.__,,,_ __..,. .......-.s.o.-s-. Adm1n1strat10n 
 c..-t~SCI __,.,,._,_,_..,,. 

__

,... _,__... ,"" ...... _ .. _ ....s-o 

......... s.-o,..... ..,.._,,..,,,_ 

............. "~---·· ---......--~ ... "'''"'-..--......... _... February 15, 1975
 -..--.So...,_...... -~­ ... ...__ __ us•~-­ Vol. 6, No.2 ,,.,.,,___S<I110 

_,.__,...,._.......,,.,.,u1tu 


_...... ~-------­

..,._,....,_,v.,.,...,.,...,....., --- ....-.. --.. _,.,.. -..s....... .....,...,_,,..__, ..... ..... ..-..... __--.. ,_ __'""~--·u-•-•,..,,,...,...,. ,..._.,.,..,.,_ .. ___,,_ ...... -...,. .. ,...,_,, .. , .......
~-· 

,.,.,,...-,..,,,_,.... ,,.,_, .................. ,_ ..................... 
 ......_,,.,..,.,.,,'"""'"' ,_, __.,"""""''"'' '"'"'~"'~"' 

___ '"'""s ""••"'"""'~'""'"H"·• ..._,""'"'"""'...,.,m_ 

"""'"'"'........ - ... "''""'' 
 ,,.s,o,.,.""-·'"'"""""..,.••.,, """"s ••·-'"'"ST•-·"",_." ·-~ ...,.._................. ,.._,.. 
 ........_0, ............................ 
 ...... _,..., --........ .. ·-·-­ ..........
 lo._._,..,._,...,__,,,w,_ 

..""'""""'·--·-~·-"'"' .-.... -.., ___..._,
Back cover Front cove r 

, , p

aging problem and both front and 

back covers should be considered 

part of the package. 

Concepts play an important role in 

quality publications and should be explored thoroughly. Special attention 

must be paid to the quality of the photograph or illustration as well as 

the content. Superior quality will help 

p, 

general effect and pres

publication. While it is i

show our demonstratio

all of the covers below 

in 4/color process. 

Note that space has be

separate the mission p

NASA logotype and sig
Space Mathematics 

A Resource for Teachers 

Outlin1ng 

Supplementary 

Space Related Problems 

In Mathematics 

N/\5/\ 

overembellished . Careful attention to 

production techniques will ensure 

a more successful overall package. 

It may be advisable to use the NASA 

logotype inside the publication rather 

than on the cover-thus achieving 

better reproduction . 

contemporary way with

frills . 
-

e 

e Ames Research Cenler Telephone Direclory 1976-77 

coce aeasde e 

kit. This is an area of design which is 

best served if the graphics are modern but not elaborate. 

The main function of a directory is to 

convey data and information in a 

concise and efficient manner. Since 

George C. Marshall 

Space Flight Center 

Press Information 

s 

s soe de

below. 

Nl\5/\

N.iiO>~/Ie()aJic;,ll'<1 

Stn:::eidH..<.J!dTQ:I 
avoid conflicts which will compromise 

the effect. Simple, bold headlines 

along with uncomplicated graphics 

can produce the desired results . 

Remember that the logotype/identification must be large enough and 

positioned well for good readership 

and retention. 

tion. Both mediums ca

and are desirable tools 

municator. 
e 

e 

1. Starting with the overall size of the 

publication , a designer analyzes the 

type of information, photographs, captions, etc. which are required. 

2. The grid is applied to the doublespread-it will determine all margins, 

gutters, folio placement, etc. In this 

case a 2-column grid is demonstrated. 

3. The designer can now begin to 

block in the various elements such as 

headlines, columns of text typography, photographs, captions and folios. 

This approach can be applied to the 

entire publication , including its cover. 

(Folio placement should always be 

in the outside margins.) 

and character. It is a great organizer 

of material and as such will save 

countless man hours in execution . It 

will also help bring continuity to various diverse publications. 

explore the rudiments of a 

its application to a hypoth

lication. 
NJ\51\ 

It is therefore advisable to solve the 

publication design as a whole, rather 

than attempting to execute the cover 

out of context Once the interior attitude has been determined it is possible 

to relate this back to the cover. 

The examples below indicate the 

variety of approaches: 

text " hanging" from top of p

tographs at bottom. 

c. Grid which has a symmet

ter line from which text and 

graphs break up and down. 
e 

a. Headings align at top of page. Text 

and illustration s occupy major portion 

of page. Captions are positioned in 

double margin space across bottom 

of brochure. 

of page. Text is confined t

half of page . Photographs 

bleed pages. 
e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

a. 

b 

to use most of the space on the page. 

Some relief from the volume of type 

is desirable as indicated in the formats 

be low. 

a. White band ac ross top of page 

funct ions as " breathing space." This 

area might incorporate folios and 

an occasional important headline. 

f'·•, " 

1 

Rules are employed to sepa

articles. 

c. Top alignment of heading

text Single page has been 

into 6 equal rectangles. Ca

are positioned under photo

c 
e

••• •••••••• 

- -

- -

of a specific publication. Most publications of this type have a great number of articles, photographs and 

captions to be displayed and a good 

underlyi ng grid can be very valuable. 

a. Employs a two-column format . 

Uses a bracket device to isolate photographs and captions which are 

Photographs always positi

top or bottom of page. 

c. Large scale use of photo

a three-column format. Ph

positioned in loose configu 

r--­

r--- ­ - r--­ - - r

r--- r--­

r--- - ­ :=II -

• =- 

- =----c- ­ 

I-­ - r-- - 

- - 

II 

­

c 
a 

r--­

t--­

!--­

t--­

r--­

b 

shou ld enjoy more open space and 

project a spirit of freedom rather than 

confinement. Three-column formats 

will create more movement and flexibility than two-column. 

Shown below are three possible 

formats. 

a. Large scale photographs or illustrations which bleed off left and right 

- r--­ t-­ r--­

t----­

r--­

r--­ r--­ t--­

r--­ r--­ t--­ !--­

t--­

r--­

~ 

b. White border margins used 

out. Several horizontal refere

lines. Text confined in block 

which echoes shape of 2

/3 pa

photograph. 

c. Text occupies similar spac

each page, photographs or 

tions used in small , medium 

scale. Captions for all image

grouped in one place. 

t:::::==­

t--­

t----­

r------== 

~ 
j

typography. 

a. Two-column format with wide margins. All illustrations confined to 

width of text typography and positioned where appropriate to editorial 

matter. 

b. Single-column format with wide 

a ,---------------------,---------------------, 

c 

I ;<: 

y gp

column text setting with bl

tographs. Possible use of 

refinements such as large 

merals to designate chapt

-
NASA Signs 

Exterior Identification 

a. Site sig n at major fac ility. Should be executed 

in a permanent material suc h as aluminum 

or molded reinforced fiberglass. Shou ld in ­

clude a reveal (shadow groove) between sign 

and posts. 

b. Building mounted identifi cation sign. 

c. Contractor sign. Possibly modular so that 

the bottom portion can be replaced. 

d. Wall mounted, free standing metal letters. 

May be approp ri ate for a mai n build ing or 

Vi sitor Center. Dimensional letters must be of 

highest quali ty and com plementary to th e 

architectural surface. Mockups should be 

tested for material, co lor, height and depth of 

letters, method of affixing to building. 

General Principles 

Simple, functiona l, contemporary 

signs are an integral and effective part 

of the NASA Unified Visual Communications System. The sign demonstration s shown on these pages should 

serve as models when sig ns are 

being developed for a particular site, 

building , or facility. Th ey are intended 

to provide general guidelines when 

NASA sign systems are being planned . 

Signs function on many different 

levels, but their basic purpose is to 

communicate to a specific audience. 

They identify fac ilities, guide to a 

desired location, wa rn , notify, or announce something to the sig n user. 

Thi s signage section is divided into 

two fundamental parts, exterior (6. 1) 

and interior (6.2) , but certain principals apply to both categories. The 

following points should be reviewed 

and considered at the inception of 

signing activity. 

Employ a systems approach to signing. Begin by developing an overall 

plan of signage based on a logical 

National Aeronautics and Nl/\51\ Space Administration 

Langley 

Research Center 

Exterior Informational 

e. Wall or ceiling mounted directional signs. 

May be metal or acryl ic. Note: relationship of 

arrow to height of ca pital letter. 

f. Faci lity di rectional sign constru cted similarly 

to item a (above). 

g. Trailblazer signs. Can be metal for permanent use, or painted wood fo r temporary use. 

h. Informati onal sign uses abbreviated language style for speed of communication. 

i. Map and location directory can be metal, reinforced fiberglass, or other permanent medi um . Graphics must be simple and stylized 

to aid th e user. May be bac k lighted if 

appropriate. 

j. Parking sig n with replaceabl e bottom po rtion. Letterform " P" is from D.O.T. Symbol/ 

Signs library. 

k. Sig n displays much information in a smal l 

space. 

I. Modular sig n serves to warn viewer of possible danger and restricts access. 

m. Modular sign restricts entry or passage. 

-+Receiving 

e 

seq uence of events whi

arri ving at a facil ity, goin

cific building, then seek

room number. Relating t

sign to a larger context w

best results. Also, categ

functional types as a me

plifying the overall signi

A sign should be though

scale headline; th erefor

should be clear and con

is desirable in order to 

9a 


Mockup and 


Integration 


Laboratory 


b 

Alpha Omega 

Corporation 


h 

Lyndon B. 

Space Cen
NASA Signs 

Interior Directional 

a. Ceiling moun ted sign whi ch is modular, 

allowing sections to be replaced or transposed. 

Should be of permanent material and integrate with the existing cei li ng hardware. 

b. Wall moun ted version of item a. 

c. Similar to items a and b, but with a different color scheme and language. 

d. Fl oor directory is modular and made of a 

permanent materi al like acrylic or metal. May 

be rear illuminated if appropriate. 

Interior Identification 

e. Wall plaque of ac rylic with subsurface 

screen printing (on bac k si de) for permanen ce. 

f. Door plaque of acrylic with sliding pan el 

fo r easy repl acement. 

g .. w all moun ted or .door mou nted plaque with 

sl1d 1ng panel for occu pancy funct1ons. 

h. Desk identifier w1th repl aceable name. 

i. Wall mounted plaque wi th re placea bl e name. 

Interior Informational 

j. Build ing di rectory is modular and made of 

metal or ac ryl ic. Could be wa ll mou nted or 

free standi ng. Rear illumi nated if appropriate. 

k. Movable sign for temporary use. Constructed 

of metal with replaceable message panel. 

I. DOT Symbol/Sig ns employed rathe r than 

unnecessary wo rds . 

Interior Regulatory 

m. Symbol/Sign restricts smoking activity 

n. Wal l or fence mounted sig n wa rns and 

restricts access to ce rtai n areas. 

General Principles-Continued 

Helvetica, the keystone typeface in 

the NASA Unified Visual Communications System, is used on all exterior 

and interior signs. The models shown 

in this signage section feature Helvetica Medium . Occasionally, such as 

on building directories , Helvetica 

Regular is used in combination with 

the Medium weight. Set large words in 

Display phototypography, optically 

spaced , and camera-enlarged to 

needed size. Remember to use "normal" rather than "tight" letterspacing 

for signage typography. Avoid hand 

lettering or other crude execution 

techniques. 

Keep the signs simple. Avoid the use 

of borders or other types of artificial 

embellishment. These only serve 

to clutter the sign and lessen its effectiveness as a communication tool. 

Signs should always be designed to 

integrate with the architectural setting. 

Choice of material, color, and size 

should be based on an awareness of 

the environment where the signs will 

be viewed. Effective signage is that 

"Conference Room 

145 

-+100-129 

Directory 

b 

I 

c 

Logistics Division 

Management Systems Division 

Medical Division 

Office of the Director 

Personnel Management 

-+ 

Budget Division 

Civil Rights Staff 

Executive Officer 

415 412 426 

401 

423 

432 465 

455 

Press 

Information 

Room 415 

at 11 a.m. 

which serves its basic ut

tion while complementin

tectural scheme. 

Consider flexibility when 

sign systems. Often a sig

modular capacity can be 

nomical in the long run. 

sign models shown here 

in order to have a greate

and be less expensive. 

Choose materials accor

gevity requirements , per

r232 L 
e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

e 

NASA owned or leased vehicles 

conform to GSA regulations regarding 

type sizes and the positioning of the 

identification on both front doors of 

the vehicle, or in a prominent location 

on the vehicle when the former is 

impractical. 

Four elements comprise the standard 

vehicle identification configuration : 

the government use identification (%"/ 1.9 em cap height), the NASA 

logotype (3 

Vs "/7.9 em cap height), 

the agency identificaton (1 

"/2.54 em 

cap height) , and the installation identi­

fication (1 "/2.54 em cap height). 

The identification configurations are 

pre-spaced, dry-transfer, mylar lettering sheets. Because of the limited 

door-width of many vehicles, some 

installation names have been set up in two lines to fit within these rest rictive spaces. 

As a general rule, the identification 

configuration is applied on a flat surface as high as possible on the front 

doors of the vehicle avoiding sculptured edges, door handles, side-view 

mirrors, and other hardware. The configuration is visually centered laterally 

from the edges of the door, in the same 

approximate position on both doors. 

Due to the wide variety of vehicles 

used by NASA, it may be necessary to 

make some adjustments in the application of the agency identification to 

accommodate chrome strips, door 

guards, etc. It is imperative in these 

instances to maintain the flush-left 

handling of the logotype and all 

typography. 

In appropriate instances where space 

allows, as sho

wn in various demonstrations on the following pages, the 

logotype may be separated from the 

identification configuration and used 

in a larger size elsewhere on the 

vehicle for a better display. 

Most vehicles are marked in one of 

three color schemes: 1) black logo 

and typography on all light color 

vehicles up to a 40% value on a gray 

scale, 2) white logo and typography 

Shown to the right is a 1 0-step gray 

scale showing values ranging from a 

10% gray to a solid black. When marking vehicles where the color of the 

vehicle is in a middle-value range and 

it is uncertain whe1her the identification 

should be white or black, place th is 

scale up to the color of vehicle in 

question to determine the value. The 

edge of one step on the gray scale 

should nearly disappear in ju

xtaposi-

tion with the color of the vehicle. 

" Special " vehicles that require painting and offer high visibility to the 

general public (i.e. tractor-trailer vans , 

buses, etc

.), should be painted in the 

white / blue scheme with a NASA red 

logotype, as shown on the follow

ing 

pages. Proposed designs for such 

vehicles should be submitted to the 

NASA Graphics Coordinator. 

Two sizes of typography are available 

for application to large vehicles. For 

tractor-trailer vans (and vehicles of a 

similar scale), the cap height of the 

typography is 3%". For buses (and 

vehicles of a similar scale) , the cap 

height of the typography is 2% ". The 

agency name always remains in the 

two-line configuration and the center 

identification appears in one line 

positioned below the agency name at 

a distance of two-times the cap height, 

baseline to baseline. For example, on a 

tractor-trailer van, the cap height of 

the typography is 3%" and the center 

name is positioned 7" below the second line of the agency name, baseline 

Black Typ

to baseline. When 2%" cap height type 

is used, the center name is positioned 5%" below the second line of the 

agency name, baseline to baseline. 

An intermediate size of 1 %" cap Black Typ

height typography is also available for 

intermediate size vehicles (tractors , 

trucks, vans, small buses , and vehicles 

of a similar scale) to be used with a 

5" or larger logo. 

Black Typ

Black Typ
colors and values. These vehicles are 

marked with either black or white identification configurations, as shown 

on the two sedans below. 

Using the gray scale on the previous 

page, the color value of the vehicle 

is determined. If the vehicle is a 40% 

value or lighter, the identification conNJ\51\ 

National Aeronautics and Space Administration 

Ames Research Center 

Note that in these demon

typography does not ove

sculptured edges or mold

doors and the flush-left h

all the elements is retaine
e 

e 

e 

e 

e 

e 

e 

nity to utilize the logotype in NASA red 

with all other typography in black, as 

shown below (fig. a). The sizes and 

relationships of the identification configuration remain the same. Note that 

a red logo is used only on a white 

background for vehicles. 

vehicle is visually divided in half into 

a white stripe on top and a blue stripe 

on the bottom. (The specific contours 

of the car model often suggest where 

the division should be). The government use identification is black, the 

logotype is NASA red, and the agency 

and center identification is white. The 

flush-left handling of all elements is 

retained. 

ForOfflcoaiUseOn ly US Government c=::::::::J 

NJ\51\ 

National Aeronautics and Space Administration 

Goddard 

Space Flight Center 

# 15102. 

= 
e 

e 

e 

e 

e 

For OffiCial Use Only U.S Government 

N/\5/\

National Aeronautics and 

Space Administration 

Lewis Research Center 

Passeng er door application 

the configuration on the door of the 

vehicle. 

These marking configurations are prespaced, dry-transfer mylar letters. 

The center name, prepared in either 

one or two lines, is positioned 2" below 

the agency name as shown below. It 

may be necessary to adjust the posi

handling of all elements. 

The small illustration belo

strates the correct applic

configuration to the pass

For Official Use Only .:=E%".__1_

U.S. Government I 

3Ys"I N/\5/\ 3%" 

1":=t= 	 National Aeronautics an

Space Administration 


1":=t= 	 Lewis Research Center 
e 

e 

e 

e 

For OfiiCial Use Only U S Government 

National Aeronautics and Space Administration 

Ames Research Center 

Dryden 

Flight Research Facility 

Passenger door application 

tion elements remain on the front 

doors of the vehicle. 

The illustrations below show the various sizes of elements that comprise 

the identification configuration, sans 

the logotype, and the approximate 

placement of the configuration on the 

door of the vehicle. The 3Va" cap 

The small illustration belo

strates the correct applica

configuration , sans the log

passenger door. All eleme

flush-left. 

For Official Use Only =:E 314" 1 

U.S. Government 

1 "-::L National Aeronautics an

Space Administration 

1 "-::L Ames Research Center 

Dryden 

Flight Research Facility 
ed to accommodate the con

e of the vehicle while retaining 

left configuration. 

truck: On a color of dark 

identification is white. Ade

ace allows the logotype to be 

d from the other identification 

ayed in a larger size (8" cap 

\5/\ 


c) Panel truck with windows: The 

larger logotype (8" cap height) is separated from the other identification and 

aligns with the x-height of the first line 

of the configuration . All identification 

is white on a dark color vehicle. 

d) Tractor-trailer van: This is an appropriate use of the white/blue scheme 

on a vehicle which may be frequently 

seen by the public. The cap height of 

the typography is 3%" and the cap 

height of the logotype is 24" on this 

and other vehicles of this scale. An 18" 

logotype is available for smaller vans. 

D.=­

fTJ/ I 7 


Nl\5/\ 

e) Bus: The white/blue scheme may 

also be appropriate here. The cap 

height of the typography is 2%" and 

the cap height of the logotype is 12" 

on this and other vehicles of this scale. 

f) Truck: On trucks that require painting, the cab is white and the remainder 

of the vehicle is NASA warm gray. A 

rt Jf T7 


standard configuration for a white 

vehicle is applied to the cab doors. 

The gloss enamels are from the Federal Standard Color System: White 

# 17886, Gray# 16165. 

g) Station wagon: The standard size 

NASA red logotype (3Va" cap height) 

is positioned at the rear of the white 

station wagon . The typography on the 

door retains the flush-left handling of 

the elements. 

= = 

e 

e 

of the NASA Unified Visual Communications System to the general public. 

The design utilizes NASA red and 

warm gray with a large logotype. 

Helvetica typefaces, the flush-left 

handling of the typography, the large 

display of the logotype and the relationships between the various 

elements. 

A clean , simple look is desired in all 

such instances, emphasizing the logo

of emphasis. The full agen

ter name are in a small sca

subordinate to these two e

The government use inform

remains on the front doors 

vehicle. 
 is NASA red, accompanied 

rcraft number in black Hel

edium. These markings are 

as possible. When the 

s exceed 12" in height, the 

 is a minimum of 25% 

an the numerals. 

n the size logotype being 

ere is approximately one 

idth 's space between the 

 and the numerals, and also 

 the logotype and the edge 

tion number: 24" red logotype flush 


vetica left with numerals below. 


merals align 


ue stripe, 


erally on 


 nacelle. 


t 8" black Helvetica 

Medium numerals flush 

left with logotype. 

olished 2" yellow stripe outlines 

g edge. exit baggage door 

White engine nacelles 

and engine mounts with 

unpainted polished metal leading edges. 

of a rubber boot or the leading edge of the vertical fin. 

On the left side of the fin, the logotype and numerals are always flush 

left. On the right side, the configuration is always flush right in approximately the same position. When 

movable control surfaces are involved, the sizes and positions of 

these elements are carefully determined to avoid breaking the logotype 

on a curved stroke on either side. 

White vertical and hori­


zontal stabilizers with 


unpainted polished 
metal leading edges. 


Black rear portions of 

engine nacelles and 

engine mounts. 

To comply with FAA regulations, the 

complete registration number will 

usually appear in 12" white Helvetica 

Medium within the blue stripe on 

the fuselage between the end of the 

wings and the leading edge of the 

horizontal stabilizer. 

Exit and rescue markings shall be 

in accordance with U.S. Air Force 

T.O. 1-1-4, except that FAA regulations for commercial air carriers 

may be used for NASA administrative aircraft. 

24" red logotype. Note 

position of "A" on 

rudder, and distance 

between logotype and 

polished metal leading edge. 

Aircraft Operations personnel at each 

field installation can provide other 

operational or safety marking requirements to be included in developing applications of this paint and 

marking scheme to other aircraft. 

All new applications of the paint and 

marking scheme must be submitted 

to the Aircraft Office for Headquarters 

approval. 

72" 

Detail A: 

Left Side Tail 

Scale : 3/16"=1' 

24" red logotype. Note 

position of "N" on 

rudder, and distance 

between logotype and 

polished metal leading edge. 

18" black Helvetica 

Medium numerals. Note 

flush right alignment. 

White top and bottom 

wing surfaces. 

Detail B: 

Right Side Tail 

Scale: 3/16"=1' 
 Oueenair 80: The blue 

positioned under the 

 Fuselage markings meet 

ap height requirement, 

with the rear edge of the 

bove. 

eed P-3 : The blue stripe in

e round windows on the 

 An American flag, required 

rcraft, is flush right with the 

 Wing and horizontal sta

s are red for high visibility 

hite backgrounds. 

f) Lockheed F-1 06: The bottom of the 

blue stripe aligns with the leading 

edge of the wings. Fuselage markings 

are flush left with the tail markings. 

g) Beech C-45: The blue stripe 

aligns with the top and bottom of the 

windows. Fuselage markings meet 

the 12" cap height requirement, centered within the blue stripe. 

f) Lockheed F- 1 06 

h) Bell UH-1 8 Helicopter: The top of 

the blue stripe aligns with the bottom 

of the cockpit window and angles 

up the tail. The logotype and numeral are in a horizontal configuration, 

flush left under the doorwindows. 

These eight schemes serve also as 

guides for developing marking 

applications for other aircraft in the 

NASA fleet. Leased or loaned aircraft may have a minimum marking of 

a red logotype with black Helvetica 

Medium numerals. This type of aircraft (when repainted by NASA) is 

painted following the white/blue/ 

gray scheme shown here. 

Complete detailed specification 

drawings (including color specifications) on all aircraft shown on these 

pages, are available from the NASA 

Aircraft Office. 

h) Bell UH-1 B Hel1copter 
mportant consideration Only a few isolated areas were desig­ Note that the NASA Logotype appears employ one or several of the available 

 vehicle be marked so that 

identified from different 

hether in a launch mode or 

pace. 

, the overriding considera

at the markings not interfere 

e the scientific mission of 

This principle applies to 

nce as well as the opera

alities of the craft when 

g in space. This objective is 

evable as demonstrated on 

e Shuttle shown below. 

nated for graphics by flight engineers 

and scientists. Working within these 

serious constraints, the Shuttle Orbiter 

is fully marked with all of the basic 

identifiers: The NASA Logotype , the 

American flag , United States, USA, 

plus the name of the particular craft. 

Helvetica Medium is the typeface 

used on the spacecraft. 

N/\51\ 

II§ United States 

in NASA Gray so as not to conflict 

with the red of the American flag . The 

flag is equal to the height of the 

capital letters on the side, top, and 

bottom of th e craft. The placement of 

these identifying elements is responsive to technical requirements as well 

as being harmonious with the basic 

shape and form of the Shuttle. 

On the following gatefold you will see 

examples of other spacecraft which 

markings. Though they vary in size, 

shape, and configuration, they nevertheless maintain a strong overall relationship within the NASA Unified 

Visual Communications System. 
mum marking would be the 

ogotype while other elements 

d depending on availability 

 and appropriateness. Re

 to apply these basic guide

en marking spacecraft 

Solar Maximum Mission 

 in the future. 

These markings are placed in accordance with 

the operational considerations of the craft. 

The stacked version of United States is used 

here and appears in Helvetica Medium upper 

and lower case letters. Th ese words are equal 

in heig ht to th e American flag and the logotype which is rendered in NASA Gray. 

I I 

Long Duration Exposure Facility (LDEF) 

Only the NASA logotype is employed since 

there is very little space alloted for graphics 

on thi s craft. Because nothing else competes, 

the logotype appears in NASA Red on both 

the front and rear of th is unusal spacecraft. 

The size of the logotype is equal to the width 

of the square panel directly underneath. 
formance and which are held in high 

esteem are designed in a more traditional style. Illustration (a) is an example of such an award. 

Merit certificates of a short-term or 

lesser rank can be designed in a more 

The length of the Federal Se

Award shall consist of an Aw

tificate and a Service Pin bot

which will incorporate the N

a 

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ah wousgt Tepan a few conseion et mewirperu. 

Hez orek age ajertt et Lewiroan Mabfre eydir juisdicag aloren ecertios aveediax caillen awqu 

Joseph H. Johnson 

eriop, amde \Veagerion et Caliob der grocen ab souteiol. 

Divnctan of Frcwknci Bornkat of Desdla 

b c 

Suggestion Award 

tow uopeytdeus hesor tpe wo 

etuw ca amwi et detrip 

fos zopwyaiod conwer ah wous 

gt tepan afew consei 

mewirperu hez orek age ajertt 

et lewiroan Mabfre eydir 

Bernard W. Jones 

De wtr et Growedt c Dakez 

Special 

Achievement 

Award 

fow uopeytdeus hesor tpe wonfretuw 

ca amwi et detr 

ip fos zopwyaiod conwe 

ah wousgt Tepan 

afew conseion et mew 

Roberta P. Smith 

Nl/\51\ 

Avertuo!Frewkne1 Dakez 

Nl\5/\ 

e 

e 

e 

e 

e 

e 

Vinylcals will solve most general identification problems. The NASA Red 

logotype and the agency name in 

black appear on a white field with 

rounded corners. There is no installation identification. It is essentially a 

self-contained small sign and can be 

applied to any color surface. Vinylcals 

are available from Headquarters in 

eight sizes : 1 V4 ", 23fs", 31fs", 5", 7%", 

12%", 20", 30". All sizes refer to the 

horizontal width of the white background. 

Decals have a limited usage, intended 

mostly for transparent surfaces. The 

logotype appears without agency or 

center identification . Decals of the 

logotype are specified in black, white, 

or NASA Red. When used on solid surfaces the red logos are used only on 

white. A minimum clearance on all 

sides of three vertical stroke-widths of 

the logo is recommended. Decals are 

specified in four sizes: 2", 3", 5", 7%". 

All sizes refer to the width of the logotype from tip to tip on its baseline. 

Vinylcals of the logotype consistent 

with the above specifications for decals are available in the same sizes 

from NASA Headquarters. 

doors, plaques, etc. To facilitate these cals nor decals are intended 

markings, the NASA identification is vehicles. A more permanent 

available for use in the form ofvinylcals identification for vehicles is 

only {dry-application: pressure-sensi- in the Vehicles section of thi

tive, adhesive-backed vinyl) . Decals 

(wet application) are specified below 

for use on transparent surfaces (windows, doors, etc.) and are obtained by 

National 


Aeronautics and 


Space


Administration 


f--------- Measurement reference ----

f--------- Measurement refere nce ------
ew specific color recommendations 

e made for NASA uniforms: royal 

ue for flight suits; white for lab coats, 

rdhats, and helmets. A 7" wide 

7.8 em) logotype may be embroi

red in NASA Red centered on the 

ck of a white lab coat (fig. d) . On a 

ite hardhat or helmet, a 5" wide 

2.7 em) NASA Red decal of the logo

pe may be centered on the front 

g. g) . 

To distinguish emergency/security 

personnel (security guards, firemen , 

etc.) a distinctive NASA Red patch 

with a white border, white logotype 

and the installation identification in 

black is available. The name of the 

emergencyI security service (i.e. Fire 

Department) appears in white cen ­

tered within a smaller black patch that 

is positioned %" (.9 em) under the red 

patch. This configuration is worn on 

both shoulders of the uniform, on both 

shirts (fig. f) and outer-jackets. A light 

blue shirt and hat with dark blue 

trousers or skirt is recommended . 

N/\5/\ 

d) Laboratory coat 

light suit/mechanic suit 

N/\51\ 


General personnel patch 

II 

Emergency/security patches 

e) 	 BlazerI sport jacket 

g) 	 Hardhat/helmet 

f) 	 Emergency/security 

sh irt (side view) 

9.2