T hi s di s pos i t i on i s notappr opr i a t e f orpubl i c a t i on and i s notpr e c e de nt * e xc e pta s pr ovi de d by 9th C i r . R . 36- 3. NOT F OR P UB L I CAT I ON UN I TE D STATE S C OU RT OF APPE ALS FOR T HE NI NTH CI RC UI T C A M P A G N O L O S .R .L ., P la in tif

f - A p p e lla n t, v. F U L L S P E E D A H E A D , I N C , a W as hi ng t on corporat i on ; T IE N H S IN I N D U S T R I E S C O ., L T D ., D efen d an t s - A p p el l ees. N o. 10- 35639 D . C. N o . 2 : 0 8 - c v - 0 1 3 7 2 - RSM ME MOR AN DU M *

C A M P A G N O L O S .R .L ., P l ai nt i ff

- A pp el l ee , v. F U L L S P E E D A H E A D , I N C , a W a s hi ngt on c orpor a t i on, D e f

e n d a n t - A p p e lla n t, a nd T I E N H S I N I N D U S T R I E S C O ., L T D ., N o. 10- 35876 D . C. N o . 2 : 0 8 - c v - 0 1 3 7 2 - RSM



# FI LED AU G 16 2011 M OLLY C. DW Y ER, CLERK U . S. C O U R T OF APPE ALST he H on orabl e G . M urray S no w , D i stri ctJudg e f or the U ni t ed S t at es ** D i s tr i c tC ourtf

orthe D i s tr i c tof

A r i z ona , by de s i gna t i on.

2 D e f

e n d a n t. A pp ea l fr om the U ni t ed S t at es D i stri ctC ou rt f orthe W e s t e rn D i s tr i c tof W a s hi ngt on R i c a r do S . M a rt i ne z , D i s tr i c tJ udge , P r e s i di ng A r gue d a nd S ubm i tt e d A ugus t5, 2011

S e a tt l e , W a s hi ngt on B ef ore: S C H R O E D E R and N O O N A N , C i rc ui tJudg es , and S N O W , D i stri ct Judg e. *** C am pagn ol o S . r. l . , an It al i an com pany engaged i n m anufacturi ng and sal es of c y c l i ng e qui pm e nt , f

i l e d a n a c t i on a ga i ns tF ul l S pe e d A he a d, I nc . ( “ F S A ” ) a nd T i e n H s i n I ndus tr i e s C o. f orf a l s e a dve rt i s i ng unde r§ 43( a ) of the L a nha m A c t , 15 U . S . C . § 1 12 5(a) . F S A i s the A m er i can sel l erof cr ankset s m anufactured by T i en H s in . T he di s tr i c tc ourtgr a nt e d s um m a ry j udgm e nti n f a vorof T i e n H s i n, f

i ndi ng tha tT i e n H s i n w a s noti nvol ve d i n c r e a t i ng the a dve rt i s e m e nt s a nd i tc oul d notbe vi c a r i ous l y l i abl e f

orF S A ’ s a c t i ons . T he j ury r e turne d ave r di c ti n f a vorof d e f e n d a n tFSA o n a l l c o u n t s . Th e d i s tr i c tc o u rte n t e r e d j u d g me n ti n f a v o ro f FSA and d eni ed C am pagn ol o’ s m ot i on for j ud gm entno tw i thst andi ng the j ury ver di ct3

a n d f o ran e w tr ia l. T h e d is tr ic t c o u rt a ls o d e n ie d F S A ’s m o tio n f o ra tto rn e y s ’ f

e e s . F S A a n d C a m p a g n o lo b o th ap p e a l. W e a f f irm th e d is tr ic t c o u rt. C a m p a g n o lo c h a lle n g e s th e d e n ia l o f ju d g m e n t n o tw ith s ta n d in g th e v e r d ic t. J u d g m e n t n o tw ith s ta n d in g th e v e r d ic t is p r o p e r , h o w e v e r , if th e e v id e n c e p e rm its o n ly o n e r ea so n ab le co n clu sio n , an d th at co n clu sio n is co n trary to th e ju ry ’s v e r d ic t. E . E . O . C . v . G o D addy So f tw are, Inc. , 5 8 1 F .3 d 9 5 1 , 9 6 1 ( 9 th C ir . 2 0 0 9 ) . T o p r e v a il o n its L a n h a m A c t c la im s , C a m p a g n o lo n e e d e d to p r o v e f iv e e le m e n ts . Se e Southland Sod Farm s v . Stov e rSe e d C o. , 10 8 F . 3d 11 34 , 11 39 (9th C i r. 19 97 ). T h e e v id e n c e p r e s e n te d a t tr ia l, h o w e v e r , w a s s u b je c t to m u ltip le r e a s o n ab le concl usi on s and i nt erpret at i on s, and the j ury c ou l d h ave r at i on al l y c on cl ud ed that atl ea ston e of the el em ent s w as l ac ki ng . F or exam pl e, the evi dence w ou l d sup po rt aj ury f i ndi ng tha tthe a dve rt i s e m e nt s w e r e notf a l s e . T he e vi de nc e r e ga r di ng i nj ury a s are sul tof the advert i si ng w as w ea k and consi st ed of concl usory t e s t i m ony of

l os s of good w i l l . T he e vi de nc e di d notr e qui r e the j ury t o r e a c h a v e r d ic t in f

a v o ro f C a m p a g n o lo a n d th e d is tr ic t c o u rt th e r e f o r e d id n o t e rrin de ny i ng C a m pa gnol o’ s m ot i on f orj udgm e ntnotw i ths t a ndi ng the ve r di c t . T he e v id e n c e s u p p o rtin g th e ju ry ’s v e r d ic t w a s s u b s ta n tia l. See P av ao v . P agay , 307 F . 3d 915, 918 ( 9th C i r . 2002) ( s t a t i ng tha ti f s ubs t a nt i a l e vi de nc e s upport s the ju ry ’s v e r d ic t, th e n am o tio n f o rju d g m e n t n o tw ith s ta n d in g m u s t b e d e n ie d ) .4

F ors i m i l a rr e a s ons , the di s tr i c tc ourtdi d notabus e i t s di s c r e t i on i n de ny i ng C a m pa gnol o’ s m ot i on f orane w tr i a l , be c aus e the j ury ve r di c ti s notc ontr a ry t o the c le a rw e ig h t o f

th e e v id e n c e . See M

ol skiv. M. J. Cab le, Inc. , 481 F . 3d 724, 729 (9th C i r. 20 07 ). In l i gh tof ou r uph ol di ng the j ury’ s ver di ctagai nstthe pl ai nt i ff , th e is s u e o f

T ie n H s in ’s liab ility , a s a n a lte re g o o ra s ad ir e c t p a rtic ip a n t, is m o o t. C am pagn ol o d i d n otprevai l on i t s f al se advert i se m entcl ai m s, so T i en H si n can have no l i abi l i ty i n any capaci ty. C am pagn ol o al so chal l enges tw o evi dent i ary rul i ngs . T he r e w a s no abus e of di s c r e t i on i n a dm i tt i ng doc um e nt s r e l a t i ng t o the i ni t i a l pr oduc t i on m ode l tha tC a m pa gnol o r e que s t e d, nori n a dm i tt i ng the t i t a ni um m o d el d o cu m en t s as p ro b at i v e o f th e tru th o r fal si ty o f th e ad v ert i sem en t s. W ith r e s p e c t to F S A ’s ap p e a l, th e d is tr ic t c o u rt d id n o t ab u s e its d is c r e tio n in denyi ng F S A ’ s m ot i on for a tt orneys ’ fe es un der 15 U . S . C . § 1 11 7(a) . T he di stri ct co u rtco n cl u d ed , an d w e ag ree, th atC am p ag n o l o ’ s cl ai m s w ere n o tg ro u n d l ess, u n r e a s o n ab le , o rp u r s u e d in b a d f a ith . See I

nt er stel lar Starshi

p Serv. , L td. v. E

pi x, Inc. , 184 F . 3d 1107, 1112 ( 9th C i r . 1999) . T he j ury c oul d ha ve r e a c he d adi f f e r e nt r e s u lt in th is c a s e . D e n y in g F S A a tto rn e y s ’ f e e s w a s th e r e f

o r e p r o p e r . A FFI R M ED .