United States

Department of

Agriculture

Agricultural

Marketing

Service Transportation

and Marketing

Programs

Wholesale and

Alternative Markets

Bibliography and

Literature of

Agriculture

Number 135

March 2001

Farmer Direct

Marketing

Bibliography

2001

Farmer Direct

Marketing

Bibliography

2001
Special thanks to the many persons who submitted

their references and contributed valuable comments

and reviews.

This bibliography will be maintained through regular

updates on the U.S. Department of Agriculture

(USDA) Farmer Direct Marketing Web page (http:/

/www.ams.usda.gov/directmarketing).

The author requests that interested persons and

organizations continue to send their publications or

references to:

Jennifer-Claire V. Klotz, Economist

USDA/AMS/TMP/W&AM

Room 2642-S

1400 Independence Ave., SW.

Washington, DC 20250-0269

Phone: (202) 690-4077 Fax: (202) 690-0031

E-mail: claire.klotz@usda.gov

For more information on USDA farmer direct marketing activities and research, contact:

Errol R. Bragg, Program Manager

USDA/AMS/TMP/W&AM

Room 2642-S

1400 Independence Ave., SW.

Washington, DC 20250-0269

Phone: (202) 720-8317 Fax: (202) 690-0031

E-mail: errol.bragg@usda.gov

Acknowledgments

The United States Department of Agriculture (USDA) prohibits

discrimination in all its programs and activities on the basis of race, color,

national origin, sex, religion, age, disability, political beliefs, sexual

orientation, and marital or family status. (Not all prohibited bases apply to

all programs.) Persons with disabilities who require alternative means for

communication of program information (Braille, large print, audiotape,

etc.) should contact USDA’s TARGET Center at (202) 720-2600 (voice

and TDD)

To file a complaint of discrimination, write USDA, Director, Office of

Civil Rights, Room 326-W, Whitten Building, 14th and Independence

Avenue, SW, Washington, DC 20250-9410 or call (202) 720-5964 (voice

or TDD). USDA is an equal opportunity provider and employer.
United States

Department of

Agriculture

Agricultural

Marketing

Service Transportation

and Marketing

Programs

Wholesale and

Alternative Markets

BLA – 135

March 2001

Farmer Direct

Marketing

Bibliography

2001

Jennifer-Claire V. Klotz, Economist
Contents ■ iii

Executive Summary ................................................................................................................................ 1

Introductory Notes ................................................................................................................................ 2

1. Publications on Direct Marketing by Wholesale and Alternative Markets (USDA) ...................... 3

2. Reports/Guides for Establishment and Operation of a Farmers Markets ..................................... 4

3. Reports/Guides on Direct Marketing ............................................................................................. 6

4. Producer/Vendor Survey and Analysis ............................................................................................ 9

5. Consumer Surveys and Analyses ...................................................................................................... 12

6. Roadside Farm Stands ...................................................................................................................... 15

7. Pick-Your-Own Operations .............................................................................................................. 17

8. Community Supported Agriculture (CSA) ..................................................................................... 18

9. Farm to School ................................................................................................................................. 21

10.Internet Marketing ........................................................................................................................... 22

11.Specific Market Studies .................................................................................................................... 23

12.How to Get from the Farm and Kitchen to a Direct Market ......................................................... 25

13.Hints for Improved Direct Marketing ............................................................................................. 27

14.Quality and Food Safety for Direct Marketers ................................................................................ 29

15.Marketing Plans and Research Guides............................................................................................. 30

16.Small Farm Issues Relating to Direct Marketing ............................................................................ 32

17.Production Issues ............................................................................................................................. 34

18.Small Business Planning and Manuals ............................................................................................. 35

19.USDA Programs: Farmers Market Nutrition Coupons; The Special Supplemental Nutrition

Program for Women, Infants, and Children (WIC); and Food Stamps ......................................... 36

20.Lower Income and Inner-City Direct Market Customers ............................................................... 38

21.Legal Issues ....................................................................................................................................... 39

Contents
22.Of Interest to Consumers ................................................................................................................ 40

23.ATTRA (Appropriate Technology Transfer for Rural Areas) Publications .................................... 41

24.Information Resources ..................................................................................................................... 42

25.Periodicals ......................................................................................................................................... 43

26.Miscellaneous .................................................................................................................................... 44

iv ■ Farmer Direct Marketing Bibliography 2001
Executive Summary ■ 1

1 For more information on the Census of Agriculture direct marketing

data and a State-by-State breakdown, visit http://www.ams.usda.gov/

directmarketing/news_04_99.htm#seven.

Direct marketing continues to grow in the United

States as a method for small and medium-size producers to increase their profits. The number of farmers

markets in the United States increased by 63 percent

between 1994 and 2000. There are currently 2,863

seasonal and year-round markets throughout the

country.

All forms of direct marketing – farmers markets,

roadside stands, Community Supported Agriculture

(CSA), farm to school, and pick-your-own operations

– are also becoming increasingly popular with consumers who seek fresh and healthful agricultural

products. Direct marketing data collected for the

1992 and 1997 Censuses of Agriculture showed that

during this 5-year period, the number of farms

involved in direct marketing increased 7.8 percent to

93,140 farms. The total value of direct marketing

sales and direct marketing sales per farm also increased.1

As the Agricultural Marketing Service (AMS) increases its involvement in direct marketing, it is

important to facilitate access to resources for all

participants: producers, vendors, market managers,

consumers, academics, extension educators, and

Federal and State employees. The objective of this

publication is to assist in this process by compiling a

bibliography of various documents concerning farmer

direct marketing.

Executive Summary

The large body of information concerning farmer

direct marketing continues to grow. The first version

of the Farmer Direct Marketing Bibliography was

published in November 1998. This 2001 edition

contains more than 70 new entries. Three new

categories, “Farm to School,” “Internet Marketing,”

and “ATTRA (Appropriate Technology Transfer for

Rural Areas) Publications,” have been added.

The Farmer Direct Marketing Bibliography catalogs

work that has been done since approximately 1980.

While some pre-1980 publications have been included, the cutoff date of 1980 was selected based on

resource constraints. Twenty-seven functional categories are used to divide the references from various

resources including private industry, academia, and

State and Federal Governments. References were

compiled from various sources, primarily from bibliographies of individual publications and inquiries

distributed on various Internet list servers. The

bibliography will be maintained through regular

updates on the USDA Farmer Direct Marketing Web

page (http://www.ams.usda.gov/directmarketing).
2 ■ Farmer Direct Marketing Bibliography 2001

Categories:

Efforts were made to create topic categories that

facilitate use of the bibliography. Although some

references could be listed in more than one category,

they are only noted once to make the bibliography as

concise as possible. Thus, each reference is listed in

the category that reflects the primary component or

objective of the individual publication. For this

reason, users of the bibliography should keep in mind

that it might be useful to check several categories

when researching a particular topic.

The “Miscellaneous” section was intentionally left

without further division. It largely contains articles

concerning food security, consumer issues from an

academic point of view, and direct marketing in

relation to economic and community development.

Details:

If the National Agricultural Library (NAL) has the

particular reference, the call number is noted at the

end of the citation.

Additional information, such as the address of a

publisher, is noted where appropriate.

The first sections (2-7) are compiled alphabetically by

State. Later sections (8-24) are compiled alphabetically by author.

Articles from newspapers have been omitted.

Retrieval of Materials:

The materials listed in this bibliography, with the

exception of articles in section 1, “Publications on

Direct Marketing by Wholesale and Alternative

Markets (USDA),” are not available from the author

nor from Wholesale and Alternative Markets (USDA).

When looking for a publication that does not have

contact information listed, the following is suggested

for those with Internet access:

Introductory Notes

1. Check the Farmer Direct Marketing Web site’s

“On-line Articles and Publications” at http://

www.ams.usda.gov/directmarketing/resouces.htm.

Articles in the Farmer Direct Marketing Bibliography that are available on-line are linked from this

Web page.

2. Contact the National Agricultural Library (USDA)

in Beltsville, MD. Phone: (301) 504-5766 or

http://www.nal.usda.gov

3. Cooperative State Research, Education, and

Extension Service (CSREES) (USDA) maintains a

Web site which provides contact information for

individual States’ Cooperative Extension programs

and land grant colleges and universities. An Extension educator may be able to help find the information.

To find a local Extension office, visit: http://

www.reeusda.gov/1700/statepartners/usa.htm

4. All State governments maintain a Web site that

uses their postal abbreviations. Starting from a

particular State’s home page, it would be possible

to get information concerning the State’s department of agriculture.

Examples:

New Hampshire State Department of Agriculture

via the State of New Hampshire Web site at:

http://www.state.nh.us

Kansas State Department of Agriculture via the State

of Kansas Web site at: http://www.state.ks.us

For those without Internet access seeking a particular

publication, contacting a local municipal or land grant

university library or calling the relevant institution

directly is suggested.
1. Publications on Direct Marketing by Wholesale and Alternative Markets (USDA) ■ 3

• Proposed Master Plan, Montgomery State Farmers’ Market, December 1983.

• Feasibility of Establishing a Wholesale Farmers’

Market in Upstate South Carolina, December

1988.

• Revitalization of Marketing Facilities for Syracuse,

New York, January 1989.

• The Southern Michigan Fruit and Vegetable

Industry, A Marketing Facilities Analysis, March

1990.

• Regional Farmers’ Markets, A Marketing and

Design Study (Missouri), January 1993.

• Toledo (Ohio) Fresh Food Public Market, A

Feasibility Analysis, January 1994.

• New Agricultural Marketing Facilities for Northern

Kentucky, January 1995.

• Farmers’ Market Survey Report, June 1996.

• The Feasibility of a Mid-Hudson Valley Wholesale

Fresh Product Facility, August 1996.

• Redevelopment Plans for the North Market,

Columbus, OH, September 1996.

• 1996 National Farmers’ Market Directory, December 1996.

• Southwest Virginia Shipping-Point Market Project

Cooperative Development and Facility Design,

January 1998.

1. Publications on Direct Marketing by Wholesale

and Alternative Markets (USDA)

• Boston Public Market Facility and Business Development Plan, April 1998.

• How to Establish a Farmers’ Market on Federal

Property, April 1998.

• A Review of Little Rock’s River Market Public and

Farmers Market Operations, August 1999.

• The Burlington Public Market: Phase I – Producer

Survey and Analysis, September 1999.

• Direct Marketing Today: Challenges and Opportunities, February 2000.

• National Directory of Farmers Markets 2000, July

2000.

• Market Analysis of the Relocation of the Downtown Waterloo Farmers’ Market, Black Hawk

County, Waterloo, Iowa, December 2000.

• USDA Farmers Market Coloring Book, January

2001.

• How to Direct Market Farm Products on the

Internet, forthcoming.

• National Directory of Farmers Market and Direct

Marketing Associations, forthcoming.

• Farmers Market Study Report, forthcoming.

1
4 ■ Farmer Direct Marketing Bibliography 2001

Baharanyi, Ntam. “Marketing a Market.” Tuskegee

Horizons. Tuskegee University (Alabama). Vol. 2,

No. 2, pp. 14-15, Fall 1991. (NAL Call No.

S31.T84)

California Department of Food and Agriculture.

“Organizing a Certified Farmers Market.” Direct

Marketing Program, February 1988.

Colorado Department of Agriculture. “Direct

Marketing and Information Exchange: Farmers

Markets.” Colorado Department of Agriculture and

Colorado State University Cooperative Extension

Service, 1988.

Feingold, Jean. “Creating a Farmer’s Market Starting

from Nowhere.”

Florida Cooperative Extension Service. Institute of

Food and Agricultural Sciences, University of Florida.

SP 73, 1990.

Florida Department of Agriculture. “Developing a

Community Retail Farmers Market.” Division of

Marketing, undated.

Mizelle, William O., Jr. “Organizing A Community

Produce Market.” Cooperative Extension Service,

University of Georgia. Bulletin 786, February 1978.

Courter, J.W., C.W. Sabota, and Lee Rife. “Establishing a Community Farmers Market.” Cooperative

Extension Service, University of Illinois - UrbanaChampaign. Publication HM-480, June 1987.

Iowa Department of Agriculture and Land Stewardship. “Farmers Market Development Manual.”

Horticulture Section, January 1987.

Marr, Charles and Karen Gast. “A Guide to Starting,

Operating, and Selling in Farmers Markets.” Kansas

State University. MF-1019, 1991.

Freedgood, Julia. “How to Organize and Run a

Successful Farmers Market.” Massachusetts Federation of Farmers Markets, March 1987.

2. Reports/Guides for Establishment and

Operation of a Farmers Market

(Listed alphabetically by State of origin - miscellaneous at end)

State of Massachusetts. “Organizer’s Guide for

Setting Up an Open Air Farmer’s Market.” Food

Resource Coordinator, Division of Social and Economic Opportunity, Executive Office of Communities

and Development, 100 Cambridge Street, Room

1103, Boston, MA, 02202, undated.

Michigan State University. “Step Manual for Organizing and Establishing a Municipally Sponsored

Retail Farmers’ Market.” Cooperative Extension

Service and the School of Urban Planning and Landscape Architecture, 1983.

Minnesota Department of Agriculture. “Direct Farm

Marketing Guidebook for Farmers Markets.” Marketing Division, undated.

Anderson, Jim and Chuck DeCourley. “Farmers

Market Guide.” Cooperative Extension, University of

Missouri. MP675, 1992.

Bjergo, Allen. “Organizing a Farmers Market.”

Cooperative Extension Service, Montana State

University. Bulletin 1145, April 1976.

Oregon State University. “Developing and Managing

a Farmers Market in Oregon.” Cooperative Extension

Service. Extension Circular 116, February 1983.

Pennsylvania Department of Agriculture. “How a

Parking Lot Became a Successful Farmers’ Market,”

undated.

Pennsylvania State University. “Starting and

Strengthening Farmers Markets in Pennsylvania.”

Center of Rural Pennsylvania, Cooperative Extension

Service, 1994.

Jenkins, Robert P. “Establishing and Operating a

Farmers Market: A Manual for Sponsors, Boards of

Directors, and Managers of Farmers Markets.”

Agricultural Extension Service, University of Tennessee. Publication 847, 1985.

University of Texas. “Handbook for Establishing and

Operating Farmers’ Markets.” Cooperative Extension

Service. B-1665, 1995.

2
2. Reports/Guides for Establishment and Operation of a Farmers Market ■ 5

Humstone, Elizabeth. “Planning Farmers Markets in

Vermont.” National Endowment for the Arts, November 1975.

Kenyon, David, Jim Bell, and Tom Edgar. “Planning

a Farmers Market.” Extension Division, Virginia

Polytechnic Institute and State University. Publication

776, June 1978.

Washington State Farmers Market Association. “A

Handbook for Washington State Farmers Markets,”

undated.

Abel, Jennifer, Joan Thomson, and Audrey Maretzki.

“Extension’s Role With Farmers’ Markets: Working

with Farmers, Consumers, and Communities.”

Journal of Extension, Volume 35, number 5, October

1999.

Economics Institute, Loyola University. “Controlling

the Chaos: Suggested Guidelines for Implementation

and Management of a Retail Farmers’ Market.”

Loyola University, March 2000.

Ensor, S.A. and H. Winn. “Farmers’ Markets.”

Colorado State University. Farm and Ranch Series,

Number 4.007, September 1998.

Florida State Horticultural Society. “Proceedings of

the Ninety-Ninth Annual Meeting of the Florida

State Horticultural Society.” Miami Beach, FL,

October 1986.

Gibson, Eric and Vance Corum. “The New Farmers’

Market: Farm-Fresh Ideas To Make Market Sales

Sizzle.” New World Publishing, forthcoming.

Holmes, Deidre. How to Start and Run a Farmers’

Market or Other Public Market. Center for Community Futures, P.O. Box 5309, Elmwood Station,

Berkeley, CA 94705, undated.

Maine Federation of Farmers’ Markets. “Thinking

About Starting a Farmers’ Market?” Undated.

Maine Federation of Farmers’ Markets. “Promotional

Ideas for Farmers’ Markets,” undated.

Mauldrew, Linzi. “Steps in Organizing a Small

Farmer’s Market Strategy for Survival of Small Farmers.” Professional Agricultural Workers Conference.

Proceedings, 1984.

Natural Organic Farmer’s Association. “Organizing

Farmers’ Markets.” NOFA Pamphlet #1, 1975.

Southland Farmers’ Market Association. “Organizing

a Farmers’ Market.” 1308 Factory Place, Unit 68,

Los Angeles, CA 90013, 1997.

Southland Farmers’ Market Association. “Managing a

Farmers’ Market.” 1308 Factory Place, Unit 68, Los

Angeles, CA 90013, 1997.

Stegelin, Forrest. “Establishing and Operating a

Community Farmers Market.” University of Kentucky Cooperative Extension, AEC-77, September

1992.

Stewart, Jo. “A Guide for Organizers of HomeGrown Markets.” Little Rock: Winthrop L.

Rockefeller Foundation, 1989.

Sustainable Food Center. “Farmers’ Market Workbook: How to Start a Farmers’ Market in Your

Community.” 434 Bastrop Highway, Austin, TX

78741, undated.

Kinsman, Gordon. “Nova Scotia Farmers’ Markets.”

Nova Scotia Department of Agriculture and Marketing, June 1990.

2
6 ■ Farmer Direct Marketing Bibliography 2001

Adrian, John and Veronica Vitelli. “Pick-Your-Own

and Farmers’ Markets: Direct Marketing Alternatives

for Alabama Growers.” Alabama Agricultural Experiment Station. Bulletin 544, 1982.

Tronstad, R. and J. Leones. “Direct Farm Marketing

and Tourism Handbook.” Arizona Department of

Agriculture, 1995.

Vaupel, S. “Direct Marketing in California.” California Agriculture. pp. 4-6, 1985.

Ensor, Stuart and Hugh Winn. “Direct Marketing.”

Farm and Ranch Series. Cooperative Extension

Service, Colorado State University, January 1993.

Kerr, Stephen, Jimmy Hicks, and Robert Reese.

“Selling Locally Grown Produce: Markets for Connecticut River Valley Farmers.” Connecticut River

Valley Agricultural Project, 1982.

Mizelle, William, O., Jr. “Marketing Alternatives for

Georgia Fruit and Vegetable Growers.” Cooperative

Extension Service, University of Georgia. Bulletin

805, April 1978.

Parker-Clark, V.J. “Marketing Your Produce Directly

To Consumers.” Cooperative Extension System,

University of Idaho, undated.

University of Idaho. “Alternative Agricultural Enterprises: Production, Management and Marketing.”

Cooperative Extension System, 1993. (NAL Call No.

S494.5.A65A473—1993)

Sullivan, G.H., V. Kulp, R. Treadway, and P.

Kirschling. “Direct Farm to Consumer Marketing - A

Profitable Alterative for Family Farm Operations.”

Indiana Cooperative Extension Service, Purdue

University. HO-160, 1981.

Stegelin, Forrest E. “Farmer-to-Consumer Direct

Marketing.” Cooperative Extension Service, University of Kentucky, 1986.

3. Reports/Guides

on Direct Marketing

(Listed alphabetically by State of origin - miscellaneous at end)

Stegelin, Forrest, John Strang, and Randy Weckman.

“Understanding Produce Marketing for Kentucky’s

Direct Marketers.” Cooperative Extension Service,

University of Kentucky. ID-107, 1991.

Stegelin, F., J. Strang, and R. Weckman. “Promotion

and Advertising for Kentucky’s Direct Markets.”

Cooperative Extension Service, University of Kentucky. #106, August 1991.

Bahn, H.M. “Direct Marketing Options for New

England Producers.” Cooperative Extension Service,

University of Massachusetts. NE-246, May 1981.

Propst, Dennis, Patricia Newmeyer, and Thomas

Combrink. “Direct Marketing of Agricultural Products to Tourists.” Cooperative Extension Service,

Michigan State University. Extension Bulletin E1960, September 1986.

Erwin, A.L. “Expanding Farm Market Opportunities.” Annual Report of the Michigan State Horticultural Society. Michigan State Horticultural Society.

pp. 94-97, 1992. (NAL Call No. 81-M58)

Minnesota Department of Agriculture. “Direct Farm

Marketing Guidebook for Growers.” Marketing

Division, undated.

Jenkins, Robert. “Farm Markets for Fruits, Vegetables

& Specialty Items.” Cooperative Extension Service,

University of New Hampshire. PB1097-15M-8/84,

1984.

Nayga, R., M. Fabian, D. Thatch, and M. Wanzala.

“New Jersey Farmer-to-Consumer Direct Marketing

Operations: Sales, Advertising, and Other Issues.”

New Jersey Agricultural Experiment Station. P02453-2-94, 1994.

Carolina Farm Stewardship Association and Cooperative Extension Program, North Carolina A&T State

University. “The Green Book: A Farm Marketing

Guide.” 115 West Main Street, Carrboro, NC 27510,

undated.

3
3. Reports/Guides on Direct Marketing ■ 7

North Carolina Agricultural and Technical State

University. “Direct Marketing for Small Farmers.”

(Video) Cooperative Extension Program, 1992.

Smith, Pat and Robert Askew. “Ideas on Direct

Marketing of Fresh Produce.” Cooperative Extension

Service, North Dakota State University. Circular EC663, August 1979.

Erwin, J.W., L.H. Chatfield, and J.L. Robertson.

“Market Structure and Strategies in Direct Marketing

of Fruits and Vegetables in the Midwest.” Agricultural Research and Development Center, Ohio State

University. Research Circular No. 276, March 1983.

Lloyd, Renee M., James R. Nelson, and Daniel S.

Tilley. “Should I Grow Fruits and Vegetables? Direct

Marketing for Fruit and Vegetable Crops.” Cooperative Extension Service, Oklahoma State University.

OSU Extension Facts No. 183, 1990.

Fetters, Theresa. “Direct Farm Marketing Practices

and Activities in Oregon.” Cooperative Extension

Service, Oregon State University. Special Report

#570, 1980.

Jackson, Bob and Roland Groder. “Direct Farm

Marketing.” Cooperative Extension Service, Oregon

State University. Extension Circular 945, May 1978.

King, Ansel. “Direct Marketing South Carolina Farm

Products.” Cooperative Extension Service, Clemson

University (South Carolina). Circular 638, 1984.

Brooker, John. “Direct Marketing of Fruits and

Vegetables in Tennessee.” Tennessee Farm and Home

Science. No. 117, January-March 1981.

Branson, Robert et al. “Farmer to Consumer Direct

Marketing of East Texas Fruits and Vegetables.”

Texas Agricultural Market Research and Development

Center and the Department of Agricultural Economics, Texas A&M University, Agricultural Experiment

Station. Research Report MRC 81-1, 1981.

Hall, Charles R. and Jeff L. Johnson. “A Guide To

Successful Direct Marketing.” Texas Agricultural

Extension Service - College Station, Texas A&M

University, 1992.

Texas A&M University. “Fresh Product Marketing.”

Texas Agricultural Extension Service. B-5053, undated.

Kazmierczak, T.K. and J. B. Bell. “Direct Marketing

Lambs and Wool to the Public.” Virginia Cooperative Extension Service, undated.

O’Rourke, A. Desmond. “The Role of Direct Marketing in Washington Agriculture.” College of

Agriculture Research Center, Washington State

University. Publication #0890, 1980.

Cottingham, John, James Hovland, Jordana Lenon,

Teryl Roper, and Catherine Techtmann. “Direct

Marketing of Farm Produce and Home Goods:

Direct Marketing Alternatives and Strategies for

Beginning and Established Producers.” Cooperative

Extension, University of Wisconsin. A3602, 1994.

Cottingham, John and Charles Prissel. “Direct

Marketing Crops - 4-H Gardening Projects Fact

Sheet.” Cooperative Extension, University of Wisconsin. Publication No. 4-H, 440, 1993.

Bahn, Henry. “Direct Marketing Options for Northeastern Producers.” Cooperative Extension Services

of the Northeast States. Publication #248, 1981.

Pacific Northwest Coop. Extension (ed.):

“Farmer-to-Consumer Marketing: An Overview”

“Farmer-to-Consumer Marketing: Financial Management”

“Farmer-to-Consumer Marketing: Merchandising,

Pricing, and Promotional Strategies”

“Farmer-to-Consumer Marketing: Personnel

Management”

3
8 ■ Farmer Direct Marketing Bibliography 2001

“Farmer-to-Consumer Marketing: Place of Business and Product Quality”

“Farmer-to-Consumer Marketing: Production and

Marketing Costs”

Published by Washington State University Cooperative Extension, Oregon State University Cooperative

Extension, University of Idaho Cooperative Extension, and the United States Department of Agriculture, undated.

Agricultural Marketing Service. “USDA Agricultural

Marketing Service – Marketing Outreach Conference

Training Manual.” USDA. Available only on-line at

http://marketingoutreach.usda.gov/info/

99Manual/99manual.htm, 1999.

Bahn, H.M., R. Brownson, and C.H. Rust. “Guidelines for Direct Sale of Feeder Cattle.” Great Plains

Beef Cattle Handbook. Cooperative Extension Service

- Great Plains States. GPE-4115, undated.

Center for Sustainable Agriculture, University of

Vermont. “Farmers and Their Diversified Horticultural Marketing Strategies.” Video, 1999.

Center for Integrated Agricultural Systems. “New

Markets for Producers: Selling to Retail Stores.”

University of Wisconsin. Research Brief 38, undated.

Ishee, Jeff. Dynamic Farmers’ Marketing. Bittersweet

Farmstead, P.O. Box 52, Middlebrook, VA, 1997.

Sustainable Agriculture Network (SAN) – USDA.

“Marketing Strategies for Farmers and Ranchers,”

November 1999.

3
4. Producer/Vendor Survey and Analysis ■ 9

Montgomery State Farmers Market Demonstration

Committee (Alabama). “Small Farm Demonstration

Project,” July 1987.

Williams, Louis. “Extension’s Direct Marketing

Programming in Alabama: An Impact Study.” Alabama Cooperative Extension, 1987.

Capstick, Daniel. “A Study of Direct Marketing of

Farm Produce in Arkansas.” Agricultural Experiment

Station, University of Arkansas. Bulletin 861, 1982.

Hayden, G.A. “Direct Marketing in the San Joaquin

Valley: A Study of Producer Costs and Benefits.”

California Department of Food and Agriculture.

Unpublished paper, 1985.

Peck, K. “Grower Participation in Farmers Markets: A

Study to Evaluate Participation By Growers in

California’s Certified Farmers’ Markets.” M.S. thesis.

University of California - Davis, 1993.

Vaupel, S. “The Farmers of Farmers’ Markets.”

California Agriculture. Vol. 43, No. 1, pp. 28-30,

1989.

Dagner, Robert, Lance Rodan, and Kathy Mathis.

“Farmer to Consumer Direct Marketing of Blueberries in Florida: Producer and Consumer Benefits.”

Florida Agricultural Market Research Center, University of Florida. Industry Report 81-2, 1981.

Dagner, Robert, Lance Rodan, and Kathy Mathis.

“Farmer to Consumer Direct Marketing of Grapes in

Florida: Producer and Consumer Benefits.” Florida

Agricultural Market Research Center, University of

Florida. Industry Report 81-3, 1981.

Dagner, Robert, Lance Rodan, and Kathy Mathis.

“Farmer to Consumer Direct Marketing of Citrus in

Florida: Producer and Consumer Benefits.” Florida

Agricultural Market Research Center, University of

Florida. Industry Report 81-4, 1981.

4. Producer/Vendor Survey

and Analysis

(Listed alphabetically by State of origin - miscellaneous at end)

Dagner, Robert, Lance Rodan, and Kathy Mathis.

“Farmer to Consumer Direct Marketing of Eggs in

Florida: Producer and Consumer Benefits.” Florida

Agricultural Market Research Center, University of

Florida. Industry Report 81-5, 1981.

Dagner, Robert, Lance Rodan, and Kathy Mathis.

“Farmer to Consumer Direct Marketing of Honey in

Florida: Producer and Consumer Benefits.” Florida

Agricultural Market Research Center. University of

Florida. Industry Report 81-6, 1981.

Dagner, Robert, Lance Rodan, and Kathy Mathis.

“Farmer to Consumer Direct Marketing of Snap Peas

in Florida: Producer and Consumer Benefits.”

Florida Agricultural Market Research Center, University of Florida. Industry Report 81-7, 1981.

Dagner, Robert, Lance Rodan, and Kathy Mathis.

“Farmer to Consumer Direct Marketing of Strawberries in Florida: Producer and Consumer Benefits.”

Florida Agricultural Market Research Center, University of Florida. Industry Report 81-8, 1981.

Dagner, Robert, Lance Rodan, and Kathy Mathis.

“Farmer to Consumer Direct Marketing of Tomatoes

in Florida: Producer and Consumer Benefits.”

Florida Agricultural Market Research Center, University of Florida. Industry Report 81-9, 1981.

Dagner, Robert, Lance Rodan, and Kathy Mathis.

“Farmer to Consumer Direct Marketing of Watermelons in Florida: Producer and Consumer Benefits.”

Florida Agricultural Market Research Center, University of Florida. Industry Report 81-10, 1981.

Dagner, Robert, Lance Rodan, and Kathy Mathis.

“Farmer to Consumer Direct Marketing of Selected

Agricultural Commodities in Florida: Producer and

Consumer Benefits.” Florida Agricultural Market

Research Center, University Florida. Industry Report

81-11, 1981.

4
10 ■ Farmer Direct Marketing Bibliography 2001

Hughs, Megan Elizabeth and Richard Mattson.

“Farmers Markets in Kansas: A Profile of Vendors

and Market Organizations.” Cooperative Extension

Service, Kansas State University. RP 658, 1992.

Roy, Ewell, Don Leary, and Jerry Law. “Sellers of

Produce at Louisiana Farmers’ Markets.” Department of Agricultural Economics and Agribusiness,

Louisiana State University, 1978.

Barbour, Bruce and John Dumschat. “The Farmer’s

Market Line, 3 Year Summary.” Cooperative Extension, Rutgers University (New Jersey). Unnumbered,

1988.

Fabian, Morris and Robert Hunter. “Improving the

Effectiveness of Pick-Your-Own Direct Marketing

with Benefits for Farmers and Consumers: Selected

Results of a Survey of New Jersey Pick-Your-Own

Operators: A Progress Report.” Cooperative Extension Service, Department of Agricultural Economics,

Rutgers University, 1979.

Govindasamy, Ramu, Aruna Pingali, and Ferdaus

Hussain. “Income Distribution Comparison of Farms

with Innovative Activities: A Probabilistic Approach.”

New Jersey Agricultural Experiment Station, Cooperative Extension, Rutgers University. E216, January

1998.

Govindasamy, Ramu, Aruna Pingali, John Italia, and

Daymon Thatch. “Producer Response to StateSponsored Marketing Programs: The Case of Jersey

Fresh.” New Jersey Agricultural Experiment Station,

Cooperative Extension, Rutgers University. P-02137-

3-98, March 1998.

Nayga, R., M.S. Fabian, D.W. Thatch, and M.N.

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Wall, Tara C., Morris Fabian, Rodolfo Nayga, and

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Toothman, James. “Sales Revenues and Selling Costs

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4. Producer/Vendor Survey and Analysis ■ 11

Grooms, Robert. “A Discriminant Analysis of the

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Cartier, K. “Direct Marketing of Produce: A Study of

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Swanson, R.B. and C.E. Lewis. “Alaskan DirectMarket Consumers: Perception of Organic Produce.”

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5
5. Consumer Surveys and Analyses ■ 13

Brooker, J., R. Eastwood, and B. Gray. “Consumers’

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sumer Attitudes Concerning Direct Farm Sales

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6. Roadside Farm Stands ■ 15

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Stegelin, Forrest E. “Management of Roadside

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Seavey, David. “A Pictorial Guide To Roadside

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1991.

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Fun and Profit.” Cooperative Extension Service,

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Fabian, Morris. “Opportunities in Roadside Marketing.” Cooperative Extension, Rutgers University

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Ohio Roadside Markets.” Cooperative Extension

Service, Ohio State University. ESS 567 and MM

383, undated.

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Watkins, Ed. “Ohio Roadside Market Management

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Beierlein, James. “Managing for Success: A Manual

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Bower-Spence, Kim. “Designing Your Market.”

Pennsylvania Farmer. Vol. 22, No. 8, Camp Hill, PA,

1990.

Porter, C.W. “Guidelines to Successful Roadside

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Vrooman, Harry, James G. Beierlein, and Cathleen

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1984.” Department of Agricultural Economics and

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6
7. Pick-Your-Own Operations ■ 17

Adrian, John and Veronica Vitelli. “Pick-Your-Own

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Antle, Glen. “Farming Know-How - Guidelines to

Better Family Farming: Pick Your Own - Another

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Hill, D. “High Quality Blueberries for U-Pick Customers.” Annual Report of Michigan State Horticultural Society. Michigan State Horticultural Society.

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Fabian, Morris and Mark Robson. “Guidelines for

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Hungate, Lois S. and Edgar P. Watkins. “Ohio

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Wampler, R. and J. Motes. Pick Your Own Farming:

Cash Crops For Small Acreages. University of Oklahoma Press, 1985.

Reed, R.H. and John Glaze. “Pick-Your-Own Marketing.” Cooperative Extension Service, University of

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Klauer, B. “Managing a U-Pick Operation for Success.” Rural Enterprise. Vol. 6, No. 4, pp. 36-69,

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Sabota, C.M. and J.W. Courter. “An Analysis of the

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N.F.D. Center (ed.), Nashville, TN: Tennessee Valley

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Yellow Wood Associates. “U-Pick Blueberries: An

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Fairfield, VT, 1991. (NAL Call No.

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Kinsman, Gordon. “Nova Scotia Pick-Your-Own

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Farnsworth, R.L., S.R. Thompson, K.A. Drury, and

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Small Farm News. Small Farm Center. University of

California - Davis. pp. 1, 3-4, November-December

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1995.

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8. Community Supported Agriculture (CSA) ■ 19

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Supported Communities. Biodynamic Farming and

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Grubinger, V. “Community Supported Agriculture:

Connecting Consumers and Farms.” Grower, Cooperative Extension Service, University of Connecticut.

Vol. 93, No. 11, pp. 6-7, November 1993. (NAL

Call No. SB321.G85)

Halman, Robert. “Community Supported Agriculture in Maryland.” University of Maryland Cooperative Extension, Fact Sheet 765, date unknown.

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Kane, Deborah and Luanne Lohr. “Maximizing

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Kelvin, Rochelle. “Community Supported Agriculture on the Urban Fringe: Case Study and Survey.”

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Laird, Timothy. “Community Supported Agriculture:

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Lawson, J. “Community-Supported Agriculture:

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Suput, D. “Community Supported Agriculture in

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Van En, Robyn. “The Basic Formula to Create

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Van En, Robyn. “Community Supported Agriculture.” Farming Alternatives Program, Cornell University, 1993.

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Azuma, Andrea and Andy Fisher. “Healthy Farms,

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Schofer, Daniel et al., “Innovative Marketing Opportunities for Small Farmers: Local Schools as Customers.” Marketing and Transportation Analysis, Agricultural Marketing Service, USDA, February 2000.

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Washington State University Cooperative Extension.

“Internet Marketing for Farmers.” Washington State

University Cooperative Extension, undated.

Wolfe, Ken. “Tips for Increasing Web Site Traffic.”

University of Tennessee Cooperative Extension, ADC

Info Number 35, May 1999.

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(Listed alphabetically by author/publisher)

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11. Specific Market Studies ■ 23

Auburn, J.S. “Potential Local Markets for Fresh

Produce.” California Agriculture. Vol. 39, No. 9/

10, pp. 7-9, 1985.

Benepe, Barry. “Greenmarket: The Rebirth of Farmers Markets in New York City.” Council on the

Environment of New York City, undated.

Brooker, John R. and Virgil P. Culver. “Considerations Regarding Establishment of a Regional Fresh

Fruit and Vegetable Distribution Market in Memphis,

TN.” Agricultural Experiment Station, University of

Tennessee. Bulletin 569, April 1977.

Cambridge Systematics, Inc. and Nutter Associates.

“Feasibility Analysis for the Worcester Farmers’

Market,” July 1988.

Clevenger, Tom. “A Preliminary Analysis of the

Potential for Additional Retail Farmers Markets in

New Mexico.” Department of Agricultural Economics and Agricultural Business, New Mexico State

University. Staff Report 49, November 1987.

Cummings, Harry, Donald Murray, and Galin Kora.

“Farmers’ Markets in Ontario and Their Economic

Impact.” School of Rural Planning and Development,

University of Guelph, Guelph, Ontario, Canada, June

1999.

Degner, R.L. et al. “Outlook for the Florida State

Farmers’ Market System.” Florida Food and Resouce

Economics. Institute of Food and Agricultural Sciences, Florida Cooperative Extension Service. No.

112, May-June 1993. (NAL Call No. S544.3.F6F55)

Goforth, Alan. “Tradition Turns to Agricultural

Innovation: The Roving Farmers Market Jamaica

Finds a Resting Place.” The Packer. p. 10B, March 19,

1988.

Grove Arcade Public Market Foundation. “The

Grove Arcade Public Market Foundation - New Life

for the Historic Grove Arcade.” Grove Arcade Public

Market Foundation, 1995.

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(Alphabetical by author/publisher)

Specific Market Studies

Highsmith, Carol and James L. Holton. Reading

Terminal and Market: Philadelphia’s Historic Gateway

and Grand Convention Center. Chelsea Publications,

Inc., Washington, DC, 1994.

Hosey, K. “New Tennessee Market Opens for Business.” Rural Enterprise. Vol. 6, No. 4, pp. 3-5,

Summer 1992. (NAL Call No. HD2346.U5R8)

Jett, L.W. “An Analysis of the Potential for Increased

Direct Marketing of Small Fruits and Vegetables in

Three West Virginia Counties.” Northeastern Journal

of Agriculture and Resource Economics. Vol. 14, No.

2, pp. 211-217, 1985.

Kemmis, Dan. “The Good Life: How the Missoula

Farmers’ Market May Reverse the Decline of Democracy.” The Montanan, Winter 1997.

Kreidermacher, H.A. and Hugunin, P. “Economic

Impact of Directly Marketed Livestock in Minnesota.” Market Development and Promotion Division,

Minnesota Department of Agriculture, 1995.

Mandal, S. and D.L. Good. “Illinois Produce Growers Study - Viability of South Water Market in Chicago as an Outlet for Marketing Produce and Analysis

of New Returns Received Through Alternative

Marketing Channels.” Journal of Food Distribution

Research. Vol. 24, No. 1, pp. 139-148, February

1993. (NAL Call No. HD9000.A1J68)

Mongelli, Robert. “Proposed Farmers’ Market for

Northern Kentucky,” July 1991.

Morales, Alfonso et al. “The Value and Benefits of a

Public Street Market: The Case of Maxwell Street.”

Economic Development Quarterly. pp. 304-330,

November 1995.

New Jersey Department of Agriculture. “Many Faces,

One Family Week Reflected at Highland Park Farmers’ Market.” News release. Trenton, NJ, September

26, 1997.

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24 ■ Farmer Direct Marketing Bibliography 2001

Nutrition Week. “Community Food Planning: The

Hartford Food System,” September 23, 1994.

O’Neil, David. “Future of Public Markets in Philadelphia.” Project of Public Spaces, Inc./Public Market

Collaborative, New York, NY, 1996.

Pederson, A. “Direct Marketing in the Central

Valley.” M.S. thesis. California State University -

Sacramento, 1984.

Rural Enterprise. “Columbia, MO, Farmers’ Market

Gets Community’s Full Support,” Winter 1987.

Rural Enterprise. “New Farmers’ Market Planned for

Atlanta’s Auburn Avenue,” Fall 1988.

Rural Enterprise. “Shelby, NC Revives Uptown With

Indoor Farmers’ Market,” Summer 1987.

Rural Enterprise. “Stock Sales Help Finance Market

in James City, VA,” Fall 1988.

Rural Enterprise. “Texas Expands Programs on Rural

Diversification,” Summer 1987.

Sommer, R. and M. Raudsepp. “The Estonian Turg

and the California Certified Farmers’ Market.”

California Agriculture. Vol. 45, No. 1, pp. 16-18,

January-February 1991. (NAL Call No. 100-

C12CAP)

Stegelin, Forrest. “Determining Commercial Production and Marketing Opportunities for Northern

Kentucky Farmers: A Feasibility Study of a Regional

Farmers’ Market.” Department of Agricultural

Economics, University of Kentucky. Staff Paper No.

245, June 1988.

Stewart, A. “Piedmont Triad Farmers Market.” Small

Farm Today. Vol. 12, No. 5, pp. 45-47, October

1995. (NAL Call No. S1.M57)

Torrence, Nancy. “How Lynchburg, Virginia Renewed Its Farmers’ Market.” Rural Enterprise, Vol. 3,

No. 3, 1989.

Tunbridge, John. “Farmers’/Festival Markets: The

Case of Byward Market, Ottawa.” Canadian Geographer. Vol. 36, No. 3, pp. 280-286, Fall 1992.

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12. How to Get from the Farm and Kitchen to a Direct Market ■ 25

Bartholomew, M. Cash From Square Foot Gardening.

Storey Communications, Inc., 25 Main Street,

Williamstown, MA 01267, 1985.

Blum, Martin et al. “How to Market Vegetables,

Fruit, Some Other Items.” The Yearbook of Agriculture 1978. United States Department of Agriculture,

1978.

Burdic, Steve, Charles Frances, and Doug Simon.

“Nebraska Energy Efficient Food Marketing Guidebook: Alternative Crops Production, Processing,

Marketing.” Small Farms Action Group, Inc., February 1987.

Byczynski, Lynn. The Flower Farmer: An Organic

Grower’s Guide to Raising and Selling Cut Flowers.

Chelsea Green Publications, P.O. Box 428, 205 Gates

Briggs Building, River Junction, VT 05001, 1997.

Epstein, Roger (ed.). “Growing for Market: A Guide

to Producing and Marketing Vegetables, Fruit,

Honey, Herbs, Beef, Cheese, Mushrooms, Wine,

Woolen Goods, and More.” Rodale Press, 1978.

Gibson, Eric. Sell What You Sow! The Grower’s Guide

to Successful Produce Marketing. New World Publishing, 1994.

Hakenson, Dan. The Small Commercial Garden: How

to Make $10,000 A Year In Your Backyard. PCServices, P.O. Box 7294, Bismarck, ND 58507-7294,

1995.

Hall, Stephen F. From Kitchen to Market: Selling Your

Gourmet Food Specialty. Upstart Publishing, 155

North Wacker, Chicago, IL 60606, undated.

Henderson, Peter. Gardening for Profit. Acres, USA,

P.O. Box 9547, Kansas City, MO 64133, date unknown.

Hollyer, James, Jennifer Sullivan, and Linda Cox.

“This Hawaii Product Went to Market.” College of

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12. How to Get from the Farm and Kitchen

to a Direct Market

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College of Agriculture (ed.), University of Illinois -

Urbana-Champaign. “A Grower’s Guide to Marketing Fruits, Vegetables, and Herbs in Illinois,” 1990.

Jozwik, Francis X. Perennials For Profit or Pleasure:

How To Grow and Sell in Your Own Backyard.

Andmar Press, P.O. Box 217, Mills, WY 82644, date

unknown.

Lee, A. and G. DeVault. Backyard Market Gardening:

The Entrepreneur’s Guide to Selling What You Grow.

Good Earth Publications, P.O. Box 898, Burlington

VT 05482, 1993.

Lee, A. “Money Making Marketing for the Small

Farm and Market Garden.” Small Farm Today. Vol .

12, No. 5, pp. 52-54, October 1995. (NAL Call No.

S1.M57)

Maue, Patricia et al. “Growing Your Own Specialty

Food Business - From Farm to Kitchen to Market.”

NYS Small Business Development Center, Ulster

County Community College, Stone Ridge, NY,

1995.

Rogak, Lisa Angowski. “Selling Your Own Specialty

Foods.” Country Journal. pp. 28-31, NovemberDecember 1993.

Sinclair, W. and Peterson, C. “Mini-Farm, MaxiProfits: Diverse Crops and Savvy Marketing Give

These High-Value Growers the Edge.” New Farm.

Vol. 16, No. 3, pp. 28-35, 37, 39, March-April 1994.

(NAL Call No. S1.N32)

Staines, Ric. Market Gardening. Fulcrum Publishing,

350 Indiana Street, Suite 350, Golden, CO 80401,

date unknown.

Sturdivant, L. Flowers for Sale: Growing and Marketing Cut Flowers: Backyard to Small Acreage. San Juan

Naturals, Friday Harbor, WA, 1992. (NAL Call No.

SB443.S87-1992)

Sturdivant, L. Herbs for Sale: Growing and Marketing

Herbs, Herbal Products & Herbal Know-How. San

Juan Naturals, Friday Harbor, WA, 1994.

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26 ■ Farmer Direct Marketing Bibliography 2001

Wallin, Craig. Backyard Cash Crops: The Sourcebook for

Growing and Marketing Specialty Plants. AgAccess,

P.O. Box 2008, Davis, CA 95616, date unknown.

Wallin, Craig. Backyard Cash Crops: The Sourcebook for

Growing and Selling Over 200 High-Value Specialty

Crops. Homestead Design, Inc., Friday Harbor, WA,

1989.

12
13. Hints for Improved Direct Marketing ■ 27

Bahn, H.M. “How to Sell at a Farmers’ Market.”

Cooperative Extension Service, University of Massachusetts. L-190, 1979.

University of California - Davis. “Should I Sell at the

Farmer’s Market?” Cooperative Extension Service,

undated.

Cicero, K. “Cultivating Customers: Here’s Why

100,000 of Them Shop at This Diversified Farm

Every Year.” New Farm. Vol. 16, No. 5, pp. 26, 28-

30, 44, July 1994. (NAL Call No. S1.N32).

Eastwood, D.B., J.R. Brooker, R.H. Orr, and C.L.

Stout. “Selling Produce at Farmers’ Markets and

Roadside Stands.” Tennessee Farm and Home Science.

No. 144, pp. 37-38, Fall 1987.

Electric Council of New England. “Your Roadside

Stand: How to Light it for Profit.” Clinton, MA, date

unknown.

Figueroa, E. “Smart Marketing: Farm Direct Marketers Should Band Together.” Agfocus. Cooperative

Extension Service, Orange County, Cornell University. p. 11, June 1992. (NAL Call No. S544.3.N7A4)

Gibson, Eric. Farmers Markets 96: The What’s Hot/

What’s Not Guide for Growers and Managers. New

World Publishing, 1996.

Growing For Market (ed.). “Marketing Your Produce: Ideas For Small-Scale Farmers.” Fairplain

Publications, P.O. Box 365, Auburn, KS 66402, date

unknown.

Kessler Jr., J. Raymond. “Growing and Marketing

Bedding Plants.” Alabama Cooperative Extension,

ANR-559, August 1999.

Klober, K. “Making the Most of It! Marketing the

Small Farm Product.” Small Farm Today. Vol. 10,

No. 2, pp. 56-57, April 1993. (NAL Call No.

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13. Hints for Improved

Direct Marketing

(Alphabetical by author/publisher)

Koelling, Melvin and Randall Heiligmann, Editors.

“Marketing Maple Syrup.” Chapter 10 of “North

American Maple Syrup Producers Manual.” Ohio

State University Extension, Bulletin 856, 1996.

Lange, Art. “Selling Fresh Fruit at Farmers’ Markets.” California Small Farm Center, University of

California. Small Farm News, September/October

1990.

Maine Federation of Farmers’ Markets. “What do I

need for...Setting Up at Farmers’ Market?” Undated.

Maine Federation of Farmers’ Markets. “The Best of

Selling Outdoors,” Undated.

Mararazzo, R.J. “The Do’s and Don’ts of Entertainment Farming.” American Vegetable Grower. Vol. 43,

No. 12, pp. 20-23, December 1995.

Merrill-Corum, Vance. “California Farmers Apply

Fun and Quality in Direct Marketing.” Rural Enterprise. Vol. 1, No. 4, pp. 28-30, 1987.

Minnesota Department of Agriculture. “Direct Farm

Marketing: Guide Book to Promotion and Publicity,”

date unknown.

New Farm, The (ed.). Bypassing the Middleman:

Innovative Approaches to Farm Marketing. Rodale

Press, Emmaus, PA, 1980.

Packer, The (ed.). The Packer’s Produce Availability

and Merchandising Guide. 10901 West 84th Terrace,

Suite 20, Lenexa, KS 66214, 1998.

Patton, J. “Tips on Developing Publicity for Farm

Markets.” Rural Enterprise. Vol. 6, No. 2, pp. 34-36,

Winter 1992. (NAL Call No. HD2346.U5R8)

Reppert, Bertha. Growing Your Herb Business. Storey

Communications, Inc., 1994.

Rodale Institute. “High Value Marketing.” (video)

Necessary Trading Co., P.O. Box 305, New Castle,

VA 24127, date unknown.

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Salatin, J. “Relationship Marketing: Five AdvantagesConsumer Education and Loyalty, Product Quality,

Lifestyle, Sales Balance.” The Stockman/Grass Farmer.

Vol. 49, No. 9, pp. 19-23, 1992.

Smith, Lauren K. and Cathy Roth (ed.). “To Market!

To Market! Promotional Ideas That Will Bring

Customers to Your Farmers’ Market.” Cooperative

Extension (Pittsfield), University of Massachusetts,

1993.

Stegelin, Forrest. “Use of Sense Appeal in Direct

Marketing.” Department of Agricultural Economics,

College of Agriculture, University of Kentucky. Staff

Paper #258, 1989.

Stegelin, Forrest, John Strang, and Randy Weckman.

“Promotion and Advertising for Kentucky’s Direct

Markets.” Cooperative Extension Service, University

of Kentucky, 1991.

Tennes, A. “Many Little Things Contribute to

Marketing Success.” Annual Report of The Michigan

State Horticultural Society. pp. 98-102, 1992. (NAL

Call No. 81-M58)

Thompson, Charlie. “A Growers’ Guide to Farmers’

Market Selling.” Seeds of Hope Farmers’ Project, c/o

Gaines Steer, 108 Edwards Ridge Road, Chapel Hill,

NC 27514, date unknown.

VanSickle, J.J. “Marketing Strategies for Vegetable

Growers.” University of Florida Cooperative Extension Service, FRE 144, December 2000.

Vaupel, S. “Marketing Organic Produce in Certified

Farmers’ Markets.” Small Farm News. Small Farm

Center, University of California. pp. 8-9, March-April

1991. (NAL Call No. HD1476.U52C27)

Yacuk, Phillip. “Tips for Direct Marketing.” Enterprise Farming. Sponsorship Marketing, New York,

1985.

13
14. Quality and Food Safety for Direct Marketers ■ 29

Albrecht, Julie. “Food Safety for Farmers Market

Vendors.” Cooperative Extension Service, University

of Nebraska. Neb Facts. NF91-34, 1991.

Aylsworth, Jane. “Deliver Quality.” American Vegetable Grower, June 1992.

California Small Farm Center. “Direct Marketing and

Quality Control.” University of California - Davis,

date unknown.

Drake, Catherine and Beverly Swango. “From the

Field to the Table: Suggested Food Handling Guidelines for Open-Air Farmers’ Markets and Fairs.” The

ECOnomics Institute. New Orleans, LA, 1998.

Gast, Karen. “Food Safety for Farmers’ Markets.”

Cooperative Extension Service, Kansas State University. MF-2260, 1997.

14.

(Alphabetical by author/publisher)

Quality and Food Safety

for Direct Marketers

Hurst, W. “Quality Control in Direct Produce Marketing.” University of Georgia, 1988.

Rangarajan, Anusuya et al. “Food Safety Begins on

the Farm: A Grower’s Guide.” Cornell Good Agricultural Practices Program, Cornell University, undated.

Sommer, R., M. Stumpf, and H. Bennett. “Quality of

Farmers’ Market Produce: Flavor and Pesticide

Residues.” The Journal of Consumer Affairs. Vol. 16,

No. 1, pp. 130-136, 1984.

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30 ■ Farmer Direct Marketing Bibliography 2001

Bjergo, Alan. “Marketing: Why Have a Marketing

Plan?” Cooperative Extension Service (Missoula),

University of Montana, 1986.

Block, D.W. “Developing a Useful Marketing Plan.”

The Journal. Rural Enterprise, Menomonee Falls, WI.

Vol . 6, No. 3, pp. 6-8, Spring 1992. (NAL Call No.

HD2346.U5R8)

Darling, David. “Taking Care of Business - Analyzing

your Market.” Kansas State University. L-745, 1986.

Green, Judy. “Doing Your Own Market Research.”

Farming Alternatives, Cornell University. Resource

Sheet #6, 1988.

Green, Judy and Nancy Grudens Schuck. “Do Your

Own Market Research.” USDA Yearbook of Agriculture. United States Department of Agriculture, 1988.

Hall, C.R., J.L. Johnson, and R.A. Edwards. “A

Guide to Marketing Organic Produce.” Texas Agricultural Extension Service - College Station, 1991.

(NAL Call No. HD9007.T4H350-1991)

How, Brian R. Marketing Fresh Fruits and Vegetables.

Van Nostrand Reinhold, New York, NY 10003, 1991.

Larkin, Geraldine A. 12 Simple Steps to a Winning

Marketing Plan. Probus Publishing Co., Chicago, IL,

1992.

Lemmon, Wayne A. The Owner and Manager’s

Market Analysis Workbook for Small to Moderate

Retail and Service Establishments. AMACOM, 135

West 50th Street, New York, NY 10020, 1980.

Lincoln, Douglas J. and Nina Ray. “Conducting Your

Own Survey Research: Do’s and Don’ts.” Nebraska

Business Development Center, University of Nebraska. NBDC Report No. 86, 1988.

Makus, L.D., J.F. Guenthner, and J.C. Foltz. “Pricing

15. Marketing Plans and

Research Guides

(Alphabetical by author/publisher)

Nontraditional Products and Services.” Cooperative

Extension Service, University of Idaho, 1992.

Mizelle, W.O. “Understanding Produce Marketing.”

Cooperative Extension Service - Athens, University of

Georgia. B-859, undated.

Midwest Sustainable Agriculture Working Group

(ed.). “Direct Marketing Resource Notebook.”

Nebraska Sustainable Agriculture Society, P.O. Box

736, Hartington, NE 68739, 1996.

Nelson, Theodore. “Measuring Markets: A Guide to

the Use of Federal and State Statistical Data.” Industry and Trade Administration, United States Department of Commerce, 1987.

North Carolina Agricultural and Technical State

University. “Know Your Market First.” (video)

Cooperative Extension Program, North Carolina

A&T University, 1992. (NAL Call No. Videocasette

no. 1800)

NxLeveL Training Network. “Tilling the Soil of

Opportunity: NxLeveL Guide for Agricultural Entrepreneurs.” http://www.nexlevel.org, 1999.

Pacific Northwest Cooperative Extension (ed.).

“Developing a Marketing Plan for Fresh Produce.”

Published by Washington State University Cooperative Extension, Oregon State University Cooperative

Extension, University of Idaho Cooperative Extension, and the United States Department of Agriculture, undated.

Sapp, C.W. “Consumers, Not Farmers, Call the

Marketing Shots.” Progressive Farmer. Vol. 101, No.

9, pp. 22, 24, date unknown.

Schmidt and Acock. “Marketing Fruits and Vegetables.” Cooperative Extension, Mississippi State

University. #570, date unknown.

Sustainable Agriculture Network (SAN) – USDA.

“How to Conduct Research on Your Farm or

Ranch,” August 1999.

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15. Marketing Plans and Research Guides ■ 31

VanSickle, John J. “Marketing - A Requirement for

Profit with Fresh Produce.” Food and Resource

Economics Department, Institute of Food and

Agricultural Sciences, University of Florida. Staff

Paper 273, February 1985.

Williams, J. Louis. “Fruit and Vegetable Marketing

Alternatives.” Alabama Cooperative Extension Service. Circular ANR-310, undated.

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Brooker, John R., John Adrian, and W. Joe Free.

“Market Access Considerations of Small Quantity

Producers of Fruits and Vegetables.” Tennessee Farm

and Home Science. No. 116, October-December

1980.

Christensen, Robert. “Economics for Small Scale

Food Producers.” Cooperative Extension Service,

University of Massachusetts - Amherst, 1984.

Condon, A. and H.M. Bahn. “Cooperative Market

Pooling for Small Scale Producers in Massachusetts.”

Cooperative Extension Service. University of Massachusetts. C-151, 1980.

Free, J. The Small Farmers’ Marketing Needs in the

South. Nashville, TN: Tennessee Valley Authority,

1979.

Gregson, Bob and Bonnie Gregson. Rebirth of the

Small Family Farm: A Handbook for Starting a

Successful Organic Farm Based on the Community

Supported Agriculture Concept. IMF Associates, P.O.

Box 2542, Vashon Island, WA 98070, 1996.

Hall, Charles R. “Marketing Alternatives for Small

Acreage Fruit and Vegetable Growers.” Vegetable

Growers Handbook. Texas Agricultural Extension

Service, 1990.

Harlan, Michael and Linda Harlan. Growing Profits:

How To Start and Operate a Backyard Nursery.

Moneta Publications. Citrus Heights, CA, 1997.

Hils, Ralph J. Market What You Grow. The Chicot

Press, Box 53198, Atlanta, GA 30355, 1989.

Island Meadow Farm (ed.). Fifty Small Farm Ideas.

Island Meadow Farm, 295 Sharpe Road, AnacortesFidalgo Island, WA 98221, date unknown.

Kasmire, Robert and Christie Wyman. “Marketing for

the Small Farmer: Direct Marketing and Quality

Control.” Small Farm Center, University of California

- Davis, 1990.

16. Small Farm Issues Relating

to Direct Marketing

(Alphabetical by author/publisher)

McKinney, Tom. Marketing: How to Survive as a

Small Farmer. Agriculture Program, Rocky Mountain

Institute, 1739 Snowmass Creek Road, Snowmass,

CO 81654, date unknown.

Miller, Ralph C. and Lynn R. Miller. Ten Acres

Enough: The Small Farm Dream is Possible. Small

Farmers, Sisters, OR 97759-1627, 1996.

North Carolina Agricultural and Technical State

University. “Direct Marketing for Small Farmers.”

(video) Cooperative Extension Program, 1992.

O’Neill, Kelly. “Emerging Markets for Family

Farms.” Center for Rural Affairs, P.O. Box 406,

Walthill, NE 68067-0406, 1997.

Richards, Keith and Deborah S. Wechsler. Making it

on the Farm. Increasing Sustainability Through ValueAdded Processing and Marketing. Southern Sustainable Agriculture Working Group, P.O. Box 324,

Elkins, AR 72727, 1996.

Salatin, J. “How Small Farms Can Compete With Big

Farms.” Small Farm Today. Vol. 13, No. 1, pp. 48-

49, February 1996.

Schwenke, Karl. Successful Small-Scale Farming: An

Organic Approach. Storey Communications, Inc.,

Pownal, VT, 1991.

Singh, S.P. “Marketing of Fresh Vegetables and Fruits

by Small Farmers in Tennessee.” Journal of Food

Product Marketing. Vol. 2, No. 1, pp. 37-51, 1994.

(NAL Call No. HD9000.1.J68)

Singh, S.P., B.N. Hiremath, and S.L. Comer. “Direct

Marketing of Fresh Produce and the Concept of

Small Farmers.” Journal of International Food and

Agribusiness Marketing. Vol. 2, No. 3/4, pp. 97-120,

1991. (NAL Call No. HD9000.1.J6)

16
16. Small Farm Issues Relating to Direct Marketing ■ 33

Sullivan, G.H., V. Kulp, R. Treadway, and P.

Kirschling. “Direct Farm to Consumer Marketing - A

Profitable Alternative for Family Farm Operations.”

Cooperative Extension Service, Purdue University.

HO-160, 1981.

Whatley, Booker T. How To Make $100,000 Farming

25 Acres. Regenerative Agriculture Association,

Emmaus, PA, 1987.

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ANR Publications - University of California. “Specialty and Minor Crop Handbook.” 6701 San Pablo

Avenue, Oakland, CA 94608-1239, 1991.

Bycznski, Lynn. “Farm’s Newsletter Inspired Sales of

the Unusual.” Growing for Market: The Best of

1993. [Report of articles that first appeared in Growing for Market] pp. 14, 1994.

University of California (ed.) “Growing Across the

Seasons: A Season and Harvest Extension Guide for

the Small-Acreage Farmer.” Cooperative Extension

Service - Auburn, date unknown.

University of California (ed.). “Specialty and Minor

Crops Handbook.” Division of Agriculture and

Natural Resources, Oakland, CA. Publication #3346,

date unknown.

CAPAP (ed.). “The Alternative Field Crops Manual.”

Center for Alternative Animal and Plant Products,

Minnesota. 352 Alderman Hall, 1970 Folwell Avenue, St. Paul, MN 55108, 1990.

Coleman, Elliot. The New Organic Grower. Publisher:

Chelsea Green, date unknown.

Himelrick, D.G., A. Powell, and W. Dozier. “Commercial Production: Strawberry.” Alabama Cooperative Extension Service, Auburn University. #633, May

1994. (NAL Call No. S544.3.A2C47)

Jozwik, Francis X. How To Make Money Growing

Plants, Trees, and Flowers: A Guide to Profitable

Earth-Friendly Ventures. Andmar Press. P.O. Box

217, Mills, WY 82644, date unknown.

17. Production Issues

(Alphabetical by author/publisher)

Lloyd, Renee, James R. Nelson, and Daniel S. Tilley.

“Should I Grow Fruits and Vegetables? Farmers’

Markets.” Cooperative Extension Service, Oklahoma

State University. OSU Extension Facts No. 185,

1990.

Northeast Regional Agricultural Engineering Service

(NRAES). “Produce Handling For Direct Marketing.” Cornell University. NRAES-51, date unknown.

North Carolina Cooperative Extension Program.

“Ways to Grow,” (videos) date unknown.

Salatin, Joel. Salad Bar Beef. Polyface, Inc., Swoope,

VA, 1995.

Salatin, Joel. Pastured Poultry Profits. Polyface, Inc.,

Swoope, VA, 1993.

Steinberg, S.L., J.R. Novak, M.L. Vamosy, and B.D.

McCraw. “Farming Systems Research Applied to

Direct Marketing Vegetable Production in Texas.”

HortScience. Vol. 21, No. 3, pp. 487-490, 1986.

Steinberg, S.L. “Vegetable Production Systems of

Farmers in East and Central Texas Using the Dallas

Farmers Market.” M.S. thesis. Texas A&M University,

1984. 17
18. Small Business Planning and Manuals ■ 35

Cassell, Dana. “How to Advertise and Promote Your

Own Retail Store.” New World Publishing, date

unknown.

Cook, M. Home Business, Big Business: How to Launch

Your Home Business and Make it a Success. Collier

Books, 1992. (NAL Call No. HD62.5.C657-1992)

Dahle, R. “So You Want To Start A Business.” North

Carolina Agricultural Extension Service. #382,

December 1983. (NAL Call No. S544.3.N6N62)

Eyler, D.R. The Home Business Bible: Everything You

Need to Know to Start and Run Your Successful HomeBased Business. Wiley and Sons, 1994. (NAL Call No.

HD62.38.E95-1994)

Hevron, John. Business Success: A Guide to a Proper

Beginning. Hevron and Hevron, 260 S. Plymouth

Avenue, Rochester, NY 14608, date unknown.

Kamoroff, Bernard. Small-Time Operator: How to

Start Your Own Small Business, Keep Your Books, Pay

Your Taxes, and Stay Out of Trouble! Bell Springs

Publishing, Laytonville, CA 95454, 1992.

Kishel, G.F. Start, Run, and Profit From Your Own

Home-Based Business. New York: Wiley, 1991. (NAL

Call No. HD62.7.K582-1991)

18.

(Alphabetical by author/publisher)

Small Business Planning

and Manuals

Littrell, M.A., J. Stout, and R. Reilley. “In-Home

Businesses: Profiles of Successful and Struggling Craft

Producers.” Home Economics Resource Journal. Vol .

201, No. 1, pp. 26-39, September 1991. (NAL Call

No. TX1.H63)

Makus, L.D. et al. “Planning Your Business.” Cooperative Extension System, University of Idaho. CIS

978, 1993.

University of Nebraska (ed.). “Setting Up Your Own

Business: Financing Your Business.” Cooperative

Extension, NebFact 96-278, 1996.

Northeast Regional Agricultural Engineering Service

(NRAES). “Farming Alternatives, A Guide to Evaluating the Feasibility of New Farm-Based Enterprises.”

Cornell University. NRAES-32, date unknown.

Smathers, R.L. “Understanding Budgets and the

Budgeting Process.” Cooperative Extension - Moscow, University of Idaho. CIS 945, date unknown.

Sieling, A. “Improve Your Bottom Line with a Computer Program: Ohio State University Developed a

System That Can Help Manage and Evaluate Your

Direct Marketing Enterprise (CASH - Computerized

Advisory Service for Horticulture - Farm Management Assistance System).” Rural Enterprise. Vol. 4,

No. 2, pp. 10-12, 1988. 18
36 ■ Farmer Direct Marketing Bibliography 2001

Anlike, Jean Ann, Mark Winne, and Linda T. Drake.

“An Evaluation of the Connecticut Farmers’ Market

Coupon Program.” Journal of Nutrition Education,

July-August 1992. (NAL Call No. DNAL-FNC

TX341.J6)

Balsam, A., D. Webber, and B. Oehlke. “The Farmers’ Market Coupon Program for Low-Income

Elders.” Journal of Nutrition for Elderly. Vol. 13, No.

4, pp. 35-41, 1994. (NAL Call No. TX361.A3J63)

Brandon and Gillian. “Federal Program for Needy

Also Benefits Growers.” Growing for Market, June

1994.

Galfond, G., J. Thompson, K. Wise, and Price

Waterhouse. “Evaluation of the Farmers’ Market

Coupon Demonstration Project.” Office of Analysis

and Evaluation, Food Nutrition Service, United

States Department of Agriculture, 1991.

National Association of Farmers’ Market Nutrition

Programs. “Report on the 1994 WIC Farmers’

Market Nutrition Program.” Washington, DC, March

1995.

National Association of Farmers’ Market Nutrition

Programs. “Report on the 1995 WIC Farmers’

Market Nutrition Program.” Washington, DC, April

1996.

National Association of Farmers’ Market Nutrition

Programs. “Report on the 1997 WIC Farmers’

Market Nutrition Program.” Washington, DC, April

1998.

National Association of Farmers’ Market Nutrition

Programs. “Report on the 1998 WIC Farmers’

Market Nutrition Program.” Washington, DC, April

1998.

National Association of Farmers’ Market Nutrition

Programs. “Report on the 1999 WIC Farmers’

Market Nutrition Program.” Washington, DC, April

1998.

19. USDA Programs: Farmers Market Nutrition Coupons; The

Special Supplemental Nutrition Program for Women,

Infants, and Children (WIC); and Food Stamps

(Alphabetical by author/publisher)

National Association of Farmers’ Market Nutrition

Programs. “FMNP Kept Expanding in 1995.”

FRESH From the Farmers’ Market: A Newsletter of the

National Association of Farmers’ Market Nutrition

Programs. Washington, DC, April 1996.

Nutrition Week. “WIC and Farmers’ Markets Don’t

Mix, Says USDA.” Vol. 22, No. 19, p. 6, May 1992.

Nutrition Week. “Association Meets to Discuss

Farmers’ Markets.” October 7, 1994.

Nutrition Week. “Farmers’ Market Nutrition Program

to Gain Status.” Vol. 22, No. 11, pp. 6-7, March 13,

1992.

Nutrition Week. “Farmers’ Market Program Boosts

Food Stamp Use.” Vol. 23, No. 12, pp. 6-7, March

26, 1993.

Nutrition Week. “New States Are Shut Out of Farmers’ Market Program,” January 19, 1996.

Nutrition Week. “Farmers’ Market Program Fulfilling

Its Dual Mission, National Survey Indicates.” Vol. 25,

No. 16, pp. 1-2, April 28, 1995.

Nutrition Week. “Farmers’ Market Program Sees

State Double in 1994,” July 15, 1994.

Nutrition Week. “Farmers’ Markets Shut Out of EBF

Delivery Systems,” December 8, 1995.

Schillen, Joyce. “Taking Food Stamps is Good for

Business, Good for the Community.” Growing for

Market. p. 8-9, September 1992.

Small Farm News. “WIC/Farmers’ Market Coupon

Projects.” Small Farm Center, University of California

- Davis. p. 4, March-April 1991. (NAL Call No.

HD1476.U52C27)

19
19. USDA Programs: Farmers Market Nutrition Coupons; The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC); and Food Stamps ■ 37

United States Congress, Committee on Agriculture,

Subcommittee on Domestic Marketing. “Review of

the Use of Food Stamps in Farmers’ Markets: Hearing Before the Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition of the

Committee on Agriculture, House of Representatives,

101st Congress, second session, September 18,

1990.” United States Government Printing Office,

1991.

United States Congress, Committee on Agriculture,

Subcommittee on Domestic Marketing. “Impact of

the Farmers’ Market Nutrition Act of 1991 on

Farmers’ Markets and the Marketing of Fresh Fruits

and Vegetables: Hearing Before the Subcommittee on

Domestic Marketing, Consumer Relations, and

Nutrition of the Committee on Agriculture, House of

Representatives, 101st Congress, second session, May

13, 1992.” United States Government Printing

Office, 1992.

United States Department of Agriculture. “WIC

Farmer’s Market Nutrition Program: Report to

Congress.” Food and Nutrition Service, June 1994.

19
38 ■ Farmer Direct Marketing Bibliography 2001

Ashman, Linda et al. Seeds of Change: Strategies for

Food Security for the Inner City. Southern California

Interfaith Coalition. Los Angeles, CA, 1993.

Baharanyi, N., N. Tackie, A. Pierce, C. Woolery, R.

Zabawa, and R. Hopkinson. “Increasing Low-Income

Family Participation in the Montgomery State Farmers Market.” Tuskegee Horizons. Tuskegee University,

Spring-Summer 1992. (NAL Call No. S31.T84)

Bardoe, Cheryl. “Employment Strategies for Urban

Communities: How to Connect Low-Income Neighborhoods with Good Jobs.” Center for Neighborhood Technology. Chicago, IL, 1996.

Becker, Geoffrey. “Food Marketing in the Inner City:

Trends and Options.” CRS Report to Congress.

Library of Congress. Washington, DC, September 24,

1992.

20.

(Alphabetical by author/publisher)

Lower Income and Inner-City

Direct Market Customers

Biehler, Dawn, Andy Fisher, Kai Siedenburg, Mark

Winne, and Jill Zackary. “An Action Guide to Local

Food Policy.” Community Food Security Coalition

and California Sustainable Agriculture Working

Group. March 1999.

Fisher, Andy. “Hot Peppers & Parking Lot Peaches:

Evaluating Farmers’ Markets in Low Income Communities.” Community Food Coalition. January

1999.

20
21. Legal Issues ■ 39

Archer, J.T. and D.L. Uchtmann. “Direct Marketing

by Farmers to Consumers: Some Legal Implications.”

Cooperative Extension Service, University of Illinois.

Circular 1195, 1981.

Centner, Terence. “The New ‘Pick-Your-Own’

Statutes: Delineating Limited Immunity from Tort

Liability.” University of Michigan Journal of Law

Reform. Vol. 30, No. 4, 1997.

Copeland, John. Understanding the Farmers Comprehensive Personal Liability Policy. National Center for

Agricultural Law Research and Information, University of Arkansas, 1998.

Geyer, Leon. “How to Avoid Lawsuits for Negligence: A Primer for Direct Marketing Farmers.”

Virginia Cooperative Extension Service. Publication

448-008, April 1987.

Hamilton, Neil. “The Legal Guide For Direct Farm

Marketing.” Drake University Agricultural Law

Center, June 1999.

Hannah, Harold. “Uncertainty About the Premises

Liability of Illinois Farmers.” Southern Illinois Law

Journal. Vol. 61, 1996.

21.

(Alphabetical by author/publisher)

Legal Issues

Hodges, Laurie. “Weights and Measures Guidelines

for Sales at Farmers’ Markets, Roadside Stands and

Other Commercial Outlets.” University of Nebraska

Cooperative Extension, NF97-344, September 1997.

Huss, Jim and Carol Ouverson. “Iowa Laws: Sale of

Home-Prepared Foods.” Iowa State University. PM1294, 1997.

Meier, Harvey, Larry Burt, and Linda Burt. “Farmerto-Consumer Marketing: Oregon Regulations.”

Cooperative Extension Service, Oregon State University. EC 1016, September 1983.

Oregon Department of Agriculture. “Direct Marketing Handbook: Laws and Regulations Affecting

Direct Marketing in Oregon,” 1995.

Washington State Department of Agriculture. “The

Regulation Handbook for Direct Farm Marketers,”

1989.

Randall, Ney. “Legal Issues Confronting CSA Owners.” Outline from 1995 Upper Midwest Community

Supported Agriculture Conference. Madison, WI,

December 2, 1995.

21
40 ■ Farmer Direct Marketing Bibliography 2001

Allen, Terese. Fresh Market Wisconsin: Recipes, Resources, and Stories Celebrating Wisconsin Farm

Markets and Roadside Stands. Amherst Press.

Amherst, WI, 1993.

Bahn, H.M. “Shopping at the Farmers’ Market.”

Cooperative Extension Service, University of Massachusetts. L-2101, 1980.

Bahn, H.M. “How to Buy at a Farmers’ Market.”

Cooperative Extension Service, University of Massachusetts. C-150, 1980.

Crocker, T.E. “Popular Reasons for Shopping PickYour-Own Plantings.” Fruit South, January 1981.

Engel, Allison and Margaret Engel. Food Finds -

America’s Best Local Foods and the People Who Produce

Them. Harper Perennial, 1991.

Fergus, C. “The Big Show in Big Valley.” Country

Life. Vol. 10, No. 59, pp. 20-23, October 1995.

(NAL Call No. S522.U5H37)

Frisch, D. Celebrate the Harvests! Michigan Farm

Markets, Farm Stands, and Harvest Festivals. Wm. B.

Eerdmans Publishing Co., Grand Rapids, MI, 1995.

(NAL Call No. HD9007.M5F75—1995)

Frost, James Bernard. The Artichoke Trail: A Guide to

Vegetarian Restaurants, Organic Food Stores &

Farmers’ Markets in the US. Hunter Publications,

2000.

Fuller, Sandra and Annette Gierke. Roadside Stands

and Farmers’ Markets: A Travel Guide to Westcoast

Produce. Creekside Publishing, 1997.

22. Of Interest to Consumers

(Alphabetical by author/publisher)

Hill, Kathleen. Eating California: Local Secrets to the

Best Deals in Restaurants, Harvest Festivals, and

Farmers Markets Worth Getting Off the Highway of

Life. Hilltop Publishing Company, 1998.

Jenkins, N.H. “To Market, to Market.” Eating Well.

Vol. 4, No. 6, pp. 77-81, 110, 1994.

Olney, Judith. The Farm Market Cookbook: Conversations, Recipes, Cooking Tips, Growing Hints, Mail

Order Sources, a Geographical Guide, and Everything

Else You Should Know About American Farmers’

Markets. Doubleday, 1991.

Pirog, Rich. “The Milkman Returns.” Leopold Letter.

Vol. 7, No. 2, Summer 1995.

Sheffer, Nelli and Mimi Sheraton. Food Markets of the

World. Henry N. Adams, Inc., 1997.

United States Department of Agriculture. “How to

Buy Fresh Fruits.” Agricultural Marketing Service.

Home and Garden Bulletin No. 141, 1994.

United States Department of Agriculture. “How to

Buy Fresh Vegetables.” Agricultural Marketing

Service. Home and Garden Bulletin No. 143, 1994.

Wellington, Mary Luce. Limes Are Yellow: Shopping

for the Finest at California’s Farmers’ Markets. Sorrel

Publishers, date unknown.

22
23. ATTRA (Appropriate Technology Transfer for Rural Areas) Publications ■ 41

ATTRA - Appropriate Technology Transfer for Rural

Areas - is the national sustainable farming information

center operated by the private nonprofit National

Center for Appropriate Technology (NCAT). ATTRA

provides technical assistance to farmers, Extension

agents, market gardeners, agricultural researchers, and

other agriculture professionals in all 50 States.

ATTRA offers many publications about direct marketing, farmers markets, niche markets, meat marketing, sustainable agriculture, organic production, and

many other topics. Below is a partial list of its available publications.

To view a copy on line, visit http://www.attra.org.

To receive a free hard copy of these publications, call

ATTRA at 800-346-9140.

Selected publications from ATTRA:

• Community Supported Agriculture

• Direct Marketing

• Evaluating a Rural Enterprise

• Farmers Markets

23. ATTRA (Appropriate Technology Transfer

for Rural Areas) Publications

• Holistic Management

• Organic Certification and the National Organic

Program

• Organic Certifiers Resource List

• Entertainment Farming and Agri-Tourism

• Resources for Organic Marketing

• Alternative Marketing of Pork

• Alternative Meat Marketing

• Alternative Beef Marketing

• Overview: Adding Value to Farm Products

• Small-Scale Food Dehydration

• Keys to Success in Value-Added Agriculture

• Pastured Poultry

• Sustainable Chicken Production

• Sustainable Beef Production

• Sustainable Hog Production Overview

23
42 ■ Farmer Direct Marketing Bibliography 2001

Campidonica, Mark. “How to Find Agricultural

Information on the Internet.” DANR Communication Services, University of California, 6701 San

Pablo Avenue, Oakland, CA 94608-1239. Publication 3387, 1997.

Fabian, Morris. “Highlights of Resources Available in

Direct Marketing - The Act of 1976 in Perspective.”

Cooperative Extension, Rutgers University. Special

Report 69, March 1983.

Gold, Mary. “Direct Marketing and Related Topics.”

National Agricultural Library, United States Department of Agriculture. Quick Bibliography Series 97-

02, June 1997.

James, Henry. The Farmer’s Guide to the Internet,

date unknown.

Maetzold, Jim. “Alternative Enterprise and

Agritourism: Farming For Profit and Sustainability

Tool Kit.” Natural Resources Conservation Service,

U.S. Department of Agriculture. http://

www.nhq.nrcs.usda.gov/RESS/econ/altenterprise/

Toolkit.html, undated.

24.

(Alphabetical by author/publisher)

Information Resources

Nichols, S.C. and H.M. Bahn. “Farmers’ Market

Organization and Operation: An Annotated Bibliography.” Cooperative Extension Service, University of

Massachusetts. C-143, 1980.

Patton, L. Jeffrey (ed.). “Farmer’s Guide to Marketing Resources.” Lehigh County Cooperative Extension, Pennsylvania State University, 1994.

Southern Sustainable Agriculture Working Group.

“Farmers’ First Marketing Conference Marketing

Resource Directory.” Southern Sustainable Agriculture Working Group, 1994. (NAL Call No.

HD9003.F37-1994)

United States Department of Agriculture. “Agricultural Research and Development, Public and Private

Investments Under Alternative Markets and Institutions.” National Agricultural Statistical Service and

Economic Research Service. AER-735, date unknown.

United States Department of Agriculture. “Building

Better Rural Places: Federal Programs for Sustainable

Agriculture, Forestry, Entrepreneurship, Conservation and Community Development.” January 2001.

24
25. Periodicals ■ 43

Acres: A Voice for Eco-Agriculture. Acres U.S.A., P.O.

Box 8800, Metairie, LA 77011.

American Fruit Grower. 37733 Euclid Avenue,

Willoughby, OH 44094-5992.

American Small Farm. 267 Broad Street, Westerville,

OH 43081.

American Vegetable Grower. 37733 Euclid Avenue,

Willoughby, OH 44094-5992.

The Community Farm: A Voice for Community Supported Agriculture. The Community Farm, 3480

Potter Road, Bear Lake, MI 49614

Country Folks Grower. Lee Publications, Inc., P.O.

Box 121, 6113 State Highway 5, Palatine Bridge, NY

13428.

Country Journal. Cowles Enthusiast Media, P.O. Box

420235, Palm Coast, FL 32142-0235.

The Delmarva Farmer. P.O. Box 2026, Easton, MD

21601-2026.

Direct Marketing News. Farmers Direct Marketing

Association and the Commonwealth of Virginia

Department of Agriculture and Consumer Services.

Farm and Market Report. Massachusetts Department

of Food and Agriculture, 100 Cambridge Street,

Boston, MA 02202.

The Fruit Growers News. Great American Publishing

Inc., 343 South Union Street, Spara, MI 49345.

25.

(Alphabetical by Title)

Periodicals

Grit! American Pastured Poultry Producers’ Association, 5207 70th Street, Chippewa Falls, WI 54729.

Growing for Market. P.O. Box 3747, Lawrence, KS

66046

Lancaster Farming. P.O. Box 609, 1 East Main

Street, Ephrata, PA 17522.

Missouri Farm: Agricultural Alternatives for the New

Family Farm. c/o Ridge Top Ranch, Route 1, Clark,

MO 65243.

Progressive Farmer. P.O. Box 830069, Birmingham,

AL 35283-0069.

Rural Enterprise. P.O. Box 878, Menomonee Falls,

WI 53051.

The Seasonal Marketer. 76 Applewood Dr., Meriden,

CT 06450-7900.

Small Farmer’s Journal. P.O. Box 1627, Sisters, OR

97759.

Small Farm Today: The How-To Magazine of Alternative Crops, Livestock, and Direct Marketing. 3903

West Ridge Trail Road, Clark, MO 65243.

The Vegetable Growers News. Great American Publishing Inc., 343 South Union Street, Spara, MI 49345.

West Virginia Direct Marketing Association Newsletter.

WVDMA, Fred Welshan Jr., Box 61, Colliers, WV

26035.

25
44 ■ Farmer Direct Marketing Bibliography 2001

American Vegetable Grower Staff. “Farmers’ Markets

Are Coming to Town!” American Vegetable Grower.

pp. 11-13 and 42, June 1977.

Armstrong-Cummings, Karen. “Building Bridges -

Growing Community: Emerging Alliances for Community-Based Farm Product Marketing in Kentucky.”

Annual Report of a partnership project: Burley

Tobacco Growers Cooperative Association, Commodity Growers Cooperative, Community Food

Security Coalition, Kentucky League of Cities, Kentucky State University, Partners for Family Farms and

University of Kentucky College of Agriculture,

November 1998.

Atkinson, M. and J. Williams. “Farmers Markets:

Breathing New Life Into Old Institutions.” Public

Management. Vol. 76, No. 1, pp 16-20, 1994.

Auburn, Jill. “Decentralizing the Distribution of

Fresh Fruits and Vegetables in California: Implications for Energy Use and Local Marketing.” Ph.D.

dissertation. University of California - Davis, 1985.

Aylsworth, Jean D. “State Promotions Offer New

Marketing Opportunities.” American Vegetable

Grower. pp. 27-29, 59-63, September 1989.

Bahn, H.M. and R.L. Christensen. “A Comparison of

Self-Sufficiency in Food Production - The East North

Central and New England Regions.” Massachusetts

Agricultural Experiment Station. #2284, 1979.

Barham, Elizabeth. “What’s In a Name? Eco-Labeling in the Global Food System.” Department of

Sociology, Cornell University, 1997.

Baum, Hilary and Theodore Spitzer. “Public Markets

and Community Revitalization.” Project for Public

Spaces, Inc. and the Urban Land Institute, 1995.

Bell, James and Don Long (eds.). “Proceedings of

the 1984 Virginia Direct Marketing Conference.”

Virginia Cooperative Extension Service and Virginia

Polytechnic Institute and State University. Publication

448-009, 1984.

26.

(Alphabetical by author/publisher)

Miscellaneous

Biehler, Dawn, Andy Fisher, Kai Siedenburg, Mark

Winne, and Jill Zachary. “Getting Food to the Table:

An Action Guide to Local Food Policy.” Community

Food Security Coalition, 1999.

Blake, Bill. “Farmers’ Market Produce Prices: A

Multivariate Analysis.” Prepared for University of

California Cooperative Extension, November 1994.

Brushett, Lynda and Michael Sciabarrasi. “Marketing

Bedding Plants to New Hampshire Supermarkets and

Mass Merchandisers.” Cooperative Extension Service,

University of New Hampshire, 1994.

Business New Hampshire. “Farmers Cultivate Customers as Well as Crops.” Vol. 4, No. 7, June 1988.

Burke, P. “Reviving the Public Market: Don’t Fix It

Up Too Much.” Nation’s Cities. Vol. 16, pp. 9-12,

date unknown.

Chase, Nancy and J. Hugh Winn. “Farmers’ Markets:

An Idea Whose Time Has Come....Again.” Journal of

Extension. pp. 12-17, March-April 1981.

Cook, Roberta. “The Dynamic U.S. Fresh Produce

Industry: An Overview.” Post-Harvest Technology of

Horticultural Crops, Second Edition. Technical

Editor: Adel A. Kader. Division of Agriculture and

Natural Resources, University of California. Publication 3311, 1991.

Daniels, R., P.J. Bell, and C. Rambeau. “Direct

Marketing: More Than Produce Changes Hands.”

Penn State Agriculture. pp. 14-20, 1984.

DeMarco, Susan. “Home Grown Agriculture.”

Southern Exposure, January 1987.

Dionis, K. and E. Buckalew. “Where Farm and City

Meet.” Penn State Agriculture. pp. 11-19, Winter

1991. (NAL Call No. S451.P4P45)

Dixon Springs Agricultural Center. Fruit and Vegetable Clip-Art for Direct Marketers. Route 1, Box

256, Simpson, IL 62985.

26
26. Miscellaneous ■ 45

Emerich, Monica. “Alternative Delivery Systems Take

Root as Consumers Seek Convenience.” Natural

Foods Merchandiser. pp. 43-44, January 1997.

Festing, Harriet. Farmers’ Markets - An American

Success Story. Wye College, University of London.

Eco-Logic Books, 10/12 Picton Street, Bristol, BS6

5QA, United Kingdom, 1997.

Field C.R. and R. Sommer. “Regional-Seasonal

Patterns in Produce Consumption at Farmers’ Markets and Supermarkets.” Journal of Ecology of Food

and Nutrition. Vol. 12, pp. 109-115, 1982.

Fisher, Andy. “Community Food Security: A Food

Systems Approach to the 1995 Farm Bill and Beyond:

A Policy Options Paper.” Chicago, IL, August 25,

1994.

Gale, Fred. “Direct Farm Marketing as a Rural

Development Tool.” Rural Development Perspectives.

United States Department of Agriculture, Vol. 12,

No. 2, pp. 19-25, February 1997.

Gettings, T.L. “A Farmers Market with a Sense of

Community.” Organic Gardening and Farming. pp.

155-156, August 1977.

Getz, A. “Design for Community: Consumer-Producer Co-Partnerships: A Direct Marketing Approach.” The Permaculture Activist. Vol. 7, No. 3, pp.

1,4-10, 1996.

Getz, A. “Urban Foodsheds.” The Permaculture

Activist. Vol. 7, No. 3, pp. 26-27, 1996.

Gibson, Eric. “Fresh From the Farm.” California

Grower, April 1990.

Gibson, E. “A Slice of the Pie: Direct Restaurant

Sales Offer High Profit Potential.” The Grower. pp.

18-20, 1987.

Gibson, R. “Boosting Produce Sales with Specialty

Brokers.” Rural Enterprise. Vol. 6, No. 3, pp. 3-5,

Spring 1992. (NAL Call No. HD2346.U5R8)

Gustafson, M.R. and C. Moulton. “The Marketing

Situation and Opportunities for Low Income Growers for Fresh Produce in California.” Department of

Applied Behavioral Sciences, University of California -

Davis. Special Publication 3237, 1978.

Hamilton, Neil. “Tending the Seeds: The Emergence

of a New Agriculture in the United States.” Drake

Journal of Agricultural Law. Vol. 1, 1996.

Heisley, Deborah, Mary Ann McGrath, and John

Sherry, Jr. “To Everything There is a Season: A

Photoessay of a Farmers’ Market.” Journal of American Culture. Vol. 14, No. 3, pp. 53-80, Fall 1991.

Hilchey, D. “Farmers’ Markets ‘Incubate’ Rural

Businesses.” Long Island Horticulture News. pp. 1-2,

October 1994.

Hodges, Laurie. “Weights and Measures Guidelines

for Sales at Farmers’ Markets, Roadside Stands and

Other Commercial Outlets.” Cooperative Extension

Service, University of Nebraska. Neb Facts. NF97-

344, 1997.

Karim, M. Bazlul. A Farmers’ Market in America.

Carlton Press Inc., New York, NY, 1981.

Kelly, D. “The Real Thing: Marketing Fads Come,

and Marketing Fads Go, But Farmers Markets?

They’re Here to Stay.” California Farmer. Vol. 268,

No. 8, pp. 12-12, 48, 1988.

Kidwell, Boyd. “Vegetable Growers Get Fresh With

Consumers.” Progressive Farmer, July 1995.

Killefer, Gail. “Farmers and Consumers: The Direct

Marketing Alternative.” Nutrition Action, June 1977.

Koralek, Robin. “Conference on Access to Food,”

September 18-19, 1995. Report of the Proceedings.

KRA Corporation, Silver Spring, MD, November

1996.

26
46 ■ Farmer Direct Marketing Bibliography 2001

Leopold Center for Sustainable Agriculture. “Sustainable Agriculture: People, Products, and Profits.”

1994 Conference Proceedings. Iowa State University,

August 1994.

Lindgren, D.T. “Horticultural Crop Sales and Participation in Rural Farmers’ Markets.” HortTechnology.

Vol. 1, No. 1, pp. 106-108, October-December

1991.

Linstrom, H.R. “Farmer to Consumer Marketing.”

Economics, Statistics, and Cooperative Service,

United States Department of Agriculture. Report No.

ESCS-01, 1978.

Lyson, T. and J. Green. The Agricultural

Marketscape: Implications of Alternative Food Systems

for Communities and Landscapes in the Northeast.

Ithaca, NY: Cornell University, 1996.

Lyson, T.A., G.W. Gillespie, and D. Hilchley. “Farmers’ Markets and the Local Community: Bridging the

Formal and Informal Economy.” American Journal of

Alternative Agriculture. Vol. 10, No. 3, pp. 108-113,

Summer 1995. (NAL Call No. S605.5.A43)

Moore, G. and K. Hetland. “Homegrown Effort

Cultivating Path Between Farm and Farmers Market.” Rural Development News. Vol. 17, No. 1, pp.

11-12,14, February 1993.

Mueller, William and Brad Edmondson. “From

Farmer to Table: How Can You Get Consumers Back

to the Grocery Store, Once They’ve Bought From

the Farm.” American Demographics. Vol. 10, No. 6,

pp. 41-47, June 1988.

Myers, C. “What’s Ahead for Farmers’ Markets.”

Small Farm News. Small Farm Center, University of

California - Davis. pp. 1-3, March-April 1991. (NAL

Call No. HD1476.U52C27).

National Catholic Rural Life Conference. “Church

Supported Agriculture.” 4625 Beaver Avenue, Des

Moines, IA 50310-2199, date unknown.

Nettleton, J. “Regional Farmers’ Market Development as an Employment and Economic Development

Strategy.” Environmental Enhancement Through

Agriculture. Proceedings of a Conference held in

Boston, MA, November 15-17, 1995.

Nutrition Week. “Community Farming Unites Farmers and Consumers,” October 30, 1992.

Nutrition Week. “Grantmakers Shift Toward Community Food Security,” May 3, 1996.

Nutrition Week. “Local Farm Project Grows Food

Security Solutions.” September 1, 1995.

Page, D. “Farmers’ Markets Are Growing.” Small

Farm Today. Vol. 12, No. 5, pp. 50-51, October

1995. (NAL Call No. S1.M57)

Pastier, John. “Uncommon Market.” Historic Preservation, January-February 1996.

Peck, Kathleen, et al. “Popularity Has Spawned

Diversity - And Rules - At Certified Farmers’ Markets.” California Agriculture. Vol. 47, No. 2, pp. 30-

32, March-April 1993. (NAL Call No. 100-C12Cag)

Penn State Agriculture. “Where City and Farm

Meet.” Penn State Agriculture. pp. 12-13, Fall 1993-

Winter 1994. (NAL Call No. S451.P4P45)

Price, Charlene and Michael Harris. “Increasing Food

Recovery From Farmers’ Markets: A Preliminary

Analysis.” Food and Rural Economics Division,

Economic Research Service, U.S. Department of

Agriculture. Food Assistance and Nutrition Research

Report No. 4 (FANRR-4), January 2000.

Price, Charlene and Michael Harris. “Increasing Food

Recovery From Farmers’ Markets: A Preliminary

Analysis.” Journal of Food Distribution Research. Vol.

XXXI, Number 1, March 2000.

Public Spaces, Inc. “Market Portraits: The Magic of

Downtown Farmers’ Markets.” (video) Public Market

Collaborative, Project for Public Spaces, New York,

NY, 1989.

26
26. Miscellaneous ■ 47

Richards, Keith and Debra S. Wechsler. “Making it on

the Farm, Increasing Sustainability Through ValueAdded Processing and Marketing.” Southern SAWG.

Elkins, AR, August 1996.

Seelye, H. “Farmers Market Selling Can Increase

Returns.” California Grower. Vol. 17, No. 6, pp. 32-

36, June 1993.

Slattery, P. “Small-Scale Processing Offers Large-Scale

Profits.” Acres USA, September 1995.

Sommer, Robert. “The Case for Farmers’ Markets:

Satisfying Unfulfilled Consumer Needs Breeds Success.” Marketing News, March 1, 1985.

Sommer R. and M. Wing. “Farmers’ Markets Please

Their Customers.” California Agriculture. Vol. 34,

No. 4, pp. 10-12, 1980.

Sommer, R., M. Wing, and S. Aitkins. “Price Savings

to Consumers at Farmers’ Markets.” The Journal of

Consumer Affairs. Vol. 14, No 2, pp. 452-462, 1980.

Sommer R., J. Herrick, and T.R. Sommer. “The

Behavioral Ecology of Supermarkets and Farmers’

Markets.” Journal of Environmental Psychology. No. 1,

pp. 13-19, 1981.

Sommer, Robert. Farmers Markets of America: A

Renaissance. Capri Publishers, Santa Barbara, CA,

1980.

Sommer, Robert. “Farmers Markets as Community

Events.” Public Places and Open Spaces. Irwin Altman

and Ervin Zube (eds.). Plenum Press, New York, NY,

1989.

Sommer, Robert. “Farmers Markets.” Presentation

given at 7th International Making Cities Livable

Conference. Carmel, CA, March 1990.

Stumbos, J. “UC Program Helps Small Farmers Reap

Big Harvest.” California Agriculture. University of

California. Vol. 47, No. 2, pp. 5-18, 1993.

Tyburczy I. and R. Sommer. “Farmers Markets Are

Good for Downtown: They Can Help Revitalize

Declining City Center Shopping Areas.” California

Agriculture. Vol. 37, No. 5/6, pp. 30-32, May-June

1983.

United States Department of Agriculture. “Food

Consumption, Prices, and Expenditures, 1996.”

Economic Research Service. SB 928, April 1996.

United States Department of Agriculture. “A Study

of Access to Nutritious and Affordable Food.” Food

and Nutrition Service, April 1998.

26