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<P>                          <FONT FACE="Times New Roman"><B>PRESS RELEASE</B></FONT>
<P><FONT FACE="Times New Roman"></FONT>
<P><FONT FACE="Times New Roman"></FONT>
<P><FONT FACE="Times New Roman"></FONT>
<P><FONT FACE="Times New Roman">FOR IMMEDIATE RELEASE</FONT>
<P><FONT FACE="Times New Roman">FRIDAY</FONT>
<P><FONT FACE="Times New Roman">SEPTEMBER 17, 1999</FONT>
<P><FONT FACE="Times New Roman"></FONT>
<P><FONT FACE="Times New Roman">CONTACT PERSON:		</FONT>
<P><FONT FACE="Times New Roman">					STACY DUCKETT, VICE PRESIDENT</FONT>
<P><FONT FACE="Times New Roman">					INVESTOR RELATIONS</FONT>
<P><FONT FACE="Times New Roman">					TCBY ENTERPRISES, INC.</FONT>
<P><FONT FACE="Times New Roman">					(501) 688-8229</FONT>
<P><FONT FACE="Times New Roman"></FONT>
<P><FONT FACE="Times New Roman"></FONT>
<P ALIGN="CENTER"><FONT FACE="Times New Roman">TCBY REPORTS  OPERATING RESULTS FOR</FONT>
<P ALIGN="CENTER"><FONT FACE="Times New Roman">FIRST NINE MONTHS OF 1999</FONT>
<P><FONT FACE="Times New Roman"></FONT>
<P><FONT FACE="Times New Roman">LITTLE ROCK, AR - (Friday, September 17,1999) - TCBY ENTERPRISES, INC. (NYSE:TBY) today announced sales and franchising revenues for the first nine months of 1999 were $85,630,880 as compared to $82,974,543 in 1998.  Sales
and franchising revenues for the third quarter of 1999 were $33,616,328 as compared to $32,868,428 for the same period last year.  Net income for the first nine months of 1999 was $6,670,083, or $.29 per share (basic and diluted), as compared to $9,944,623,
 or $.43 per basic share and $.41 per diluted share for the same period last year.  Net income for the third quarter of 1999 was $2,895,897, or $.13 per share (basic and diluted), as compared to
$5,676,067, or $.25 per basic share and $.24 per diluted share, for the same period in 1998.  The 1998 results include an after-tax gain, realized in the third quarter, on the sale of Company assets
of approximately $1,385,000, or $.06 per share (basic and diluted).  The Company continued the development of new TCBY co-branded locations and expanded its manufacturing of private label products.  The
benefits from these activities were offset by a decline in the sales of frozen dessert products by existing TCBY locations.
<P><FONT FACE="Times New Roman"></FONT>
<P><FONT FACE="Times New Roman">There were 3,099 TCBY and Juice Works locations at the conclusion of the third quarter of 1999.  There are over 300 locations under agreement for development in the United States.  Most of the locations under development
will be co-branded locations with petroleum or food companies.  In addition, the Company has development agreements in over 70 countries.</FONT>
<P><FONT FACE="Times New Roman"></FONT>
<P><FONT FACE="Times New Roman">"During the third quarter, we continued our development of TCBY co-branded locations and expansion of our manufacturing for private label customers," said Frank D. Hickingbotham, Chairman and CEO.  "However,
the benefits of these areas were offset by sales declines in our existing units.  These declines impact both our franchisees and our Company.  We have underway a number of initiatives to improve the sales at existing units. However, our short-term results m
ay be impacted by the current trend."
<P><FONT FACE="Times New Roman"></FONT>
<P><FONT FACE="Times New Roman">Today, the Board of Directors of the Company declared a $.05 per share cash dividend.  This dividend is payable on October 8, 1999, to shareholders of record as of September 28, 1999.</FONT>
<P><FONT FACE="Times New Roman"> </FONT>
<P><FONT FACE="Times New Roman">The forward-looking statements contained in this release are based upon certain assumptions regarding U. S. and foreign economic conditions, no significant disruptions of business due to the Year 2000 issue, competition,
cost of raw materials, unit openings and closings, sales volumes per unit, other manufacturing opportunities, no changes in governmental regulation of the food industry, and no material event which would impact the reputation of the Company's
manufacturing fa
cility or the Company's ability to utilize that facility.  Should the Company's performance differ materially on the asumptions regarding these areas, actual results could vary significantly from the
performance noted in the forward-looking statements.  Thus, the Company cautions readers not to place undue reliance on any forward-looking statements, which speak as of the date made.
<P><FONT FACE="Times New Roman"></FONT>
<P><FONT FACE="Times New Roman">TCBY Enterprises, Inc., through subsidiary companies, manufactures and sells soft serve frozen yogurt and sorbet, hardpack frozen yogurt and ice cream, and frozen novelty products, and markets foodservice equipment.  The
Company, through subsidiaries, develops locations and products under the TCBY and Juice Works brands.</FONT>
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<P ALIGN="CENTER"><FONT FACE="Times New Roman">TCBY Enterprises, Inc.</FONT>
<P ALIGN="CENTER"><FONT FACE="Times New Roman">Selected Financial Highlights</FONT>
<P ALIGN="CENTER"><FONT FACE="Times New Roman">($000, Except Per Share Amounts)</FONT>
<P ALIGN="CENTER"><FONT FACE="Times New Roman">(Unaudited)</FONT>
<P ALIGN="CENTER"><FONT FACE="Times New Roman"></FONT>
<P><FONT FACE="Times New Roman"></FONT>
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<TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="597">
	<TR>
		<TD WIDTH="218" ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD COLSPAN="5" ALIGN="CENTER" VALIGN="TOP">Quarter Ended</TD>
		<TD WIDTH="55" ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD COLSPAN="5" ALIGN="CENTER" VALIGN="TOP">Nine Months Ended</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD COLSPAN="2" ALIGN="CENTER" VALIGN="TOP">Aug. 29</TD>
		<TD WIDTH="24" ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD COLSPAN="2" ALIGN="CENTER" VALIGN="TOP">Aug. 30</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD COLSPAN="2" ALIGN="CENTER" VALIGN="TOP">Aug. 29</TD>
		<TD WIDTH="24" ALIGN="CENTER" VALIGN="TOP"> </TD>
		<TD COLSPAN="2" ALIGN="CENTER" VALIGN="TOP">Aug. 30</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD COLSPAN="2" ALIGN="CENTER" VALIGN="TOP">1999</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD COLSPAN="2" ALIGN="CENTER" VALIGN="TOP">1998</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD COLSPAN="2" ALIGN="CENTER" VALIGN="TOP">1999</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD COLSPAN="2" ALIGN="CENTER" VALIGN="TOP">1998</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD WIDTH="14" ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD WIDTH="55" ALIGN="RIGHT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD WIDTH="14" ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD WIDTH="52" ALIGN="RIGHT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD WIDTH="14" ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD WIDTH="54" ALIGN="RIGHT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD WIDTH="14" ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD WIDTH="55" ALIGN="RIGHT" VALIGN="TOP"> </TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP"><B>Operating Results</B></TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="RIGHT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="RIGHT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="RIGHT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="RIGHT" VALIGN="TOP"> </TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Sales & Franchising Revenue</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">33,616</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">32,868</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">85,631</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">82,975</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Net Income</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">2,896</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">5,676</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">6,670</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">9,945</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Basic Earnings Per Share</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">0.13</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">0.25</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">0.29</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">0.43</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Average Shares Outstanding</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">22,896</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">23,131</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">22,880</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">23,290</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Diluted Earnings Per Share</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">0.13</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">0.24</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">0.29</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">0.41</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Diluted Shares</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">23,115</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">23,872</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">23,224</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">24,065</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Dividends Paid Per Share</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">0.05</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">0.05</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">0.15</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="RIGHT" VALIGN="TOP">0.15</TD></TR>

</TABLE>

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<TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="527">
	<TR>
		<TD WIDTH="311" ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD COLSPAN="2" ALIGN="CENTER" VALIGN="TOP">August 29</TD>
		<TD WIDTH="29" ALIGN="CENTER" VALIGN="TOP"> </TD>
		<TD COLSPAN="2" ALIGN="CENTER" VALIGN="TOP">November 29</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD COLSPAN="2" ALIGN="CENTER" VALIGN="TOP">1999</TD>
		<TD ALIGN="CENTER" VALIGN="TOP"> </TD>
		<TD COLSPAN="2" ALIGN="CENTER" VALIGN="TOP">1998</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD WIDTH="14" ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD WIDTH="78" ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD WIDTH="16" ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD WIDTH="76" ALIGN="LEFT" VALIGN="TOP"> </TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP"><B>Financial Position</B></TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Current Assets</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	50,748</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	46,833</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Current Liabilities</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	11,735</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	11,984</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Property, Plant & Equipment, net</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	32,973</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	35,992</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Total Assets</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	95,372</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	94,453</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Long-term Debt, less current portion</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	1,265</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	2,953</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Stockholders' Equity</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	111,605</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	107,626</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">    Less Treasury Stock</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	(32,536)</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	(31,430)</TD></TR>

	<TR>
		<TD ALIGN="LEFT" VALIGN="TOP">Total Stockholders' Equity</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	79,069</TD>
		<TD ALIGN="LEFT" VALIGN="TOP"> </TD>
		<TD ALIGN="LEFT" VALIGN="TOP">$</TD>
		<TD ALIGN="LEFT" VALIGN="TOP">	76,196</TD></TR>

</TABLE>

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<P>                                 <FONT FACE="Times New Roman">-30-</FONT>
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