Exhibit 99(g)
                          PRESS RELEASE


FOR IMMEDIATE RELEASE
WEDNESDAY
SEPTEMBER 10, 1997


CONTACT PERSON:         STACY DUCKETT, VICE PRESIDENT
                        CORPORATE COMMUNICATIONS
                        (501) 688-8229


                     TCBY NET INCOME UP 35%
                OVER 300 STORES UNDER DEVELOPMENT<PAGE>






LITTLE ROCK,  AR -  (Wednesday) September  10, 1997  -  TCBY
ENTERPRISES, INC. (NYSE:TBY) today announced net income  for
the first  nine  months  of     1997  increased  35  percent to
$7,701,787, or $.32 per share, from $5,703,931, or $.23  per
share, for the  same period  in 1996.   Net  income for  the
third quarter of 1997 increased  to $4,325,146, or $.18  per
share, from  $3,755,387, or  $.15 per  share, for  the  same
period of 1996.

Sales and franchising revenues for the first nine months  of
1997 increased  to  $83,793,631 from  $75,443,872  in  1996.
While this represents an 11 percent improvement in revenues,
the increase  in sales  and franchising  revenues  excluding
Company-owned units (which were franchised or closed  during
1996)  and  sales  from  Carlin  Manufacturing  (a   company
subsidiary divested  in the  third quarter  of 1997)  is  16
percent.   Sales  and  franchising revenues  for  the  third
quarter of 1997  increased to  $34,137,907 from  $30,221,179
last year, a 13 percent improvement.  The increase in  sales
and franchising revenues  during both  periods is  primarily
attributable  to  the  Company's  continued  development  of
co-branded    locations,    increased    distribution     of
"TCBY"(Registered) branded products through retail channels,
private  label  manufacturing  opportunities,  and  expanded
international development.

There were 2,766 "TCBY"(Registered)  locations and 21  Juice
Works(Registered)  locations  open,   as  well  as   several
thousand  retail   points-of-sale   for   "TCBY"(Registered)
products worldwide, at the  conclusion of the third  quarter
of 1997.  There  were over 300 "TCBY"(Registered)  locations
and 17 Juice Works(Registered) locations under agreement for
development.  Most of the "TCBY"(Registered) locations under
development will be co-branded locations with other food  or
petroleum operations.  

During  the  third   quarter,  the  International   division
finalized a new franchise  agreement for several islands  in
the  eastern  Caribbean,  including  Trinidad  and   Tobago,
Barbados, and St.  Lucia.  The  Company now has  development
agreements in over 65 countries.

In July, the Company announced the completion of the sale of
Carlin Manufacturing,  Inc.,  a  manufacturer  of  specialty
vehicles.  This sale was part of the overall strategic  plan
previously announced by the Company  in order to refocus  on
its core businesses.

"Development opportunities for additional TCBY locations  in
conjunction with  our  co-branding partners  remain  great,"
said Frank D.  Hickingbotham, Chairman  and Chief  Executive
Officer. "We are pleased with our third quarter results  and
now have experienced  seven consecutive  quarters of  income
improvements over the  prior periods.   The Company  expects
these improvements to continue  throughout the remainder  of
1997 and into 1998."

The above quote contains forward-looking statements based on
certain assumptions regarding the economy, unit openings and
closings, sales  volumes per  unit and  other  manufacturing
opportunities.   Should  the  Company's  performance  differ
materially  from  the  assumptions  regarding  these  areas,
actual results could vary significantly from the performance
noted in the forward-looking statements.

On September  3,  the  Company  launched  its  web  site  at
www.tcby.com.  The site includes information on the Company,
new  product  announcements,  current  press  releases,  and
franchising details.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells soft serve frozen yogurt, soft  serve
sorbet, hardpack  frozen  yogurt, hardpack  ice  cream,  and
frozen novelty products, and markets foodservice  equipment.
The Company is  the world's largest  manufacturer-franchisor
of  frozen  yogurt.    The  Company,  through  subsidiaries,
develops locations and products under the "TCBY"(Registered)
and Juice Works(Registered) brands.

                        TCBY Enterprises, Inc.
                     Selected Financial Highlights
                   ($000, Except Per Share Amounts)





<TABLE>
<CAPTION>
                              (Unaudited)

                                 Quarter Ended      Nine Months Ended
                              August 31  August 31 August 31 August 31
                                1997       1996      1997      1996
<S>                           <C>       <C>        <C>       <C>
Operating Results
Sales & Franchising Revenue   $34,138   $ 30,221   $83,794   $ 75,444
Net Income                    $ 4,325   $  3,755   $ 7,702   $  5,704
Net Income Per Share          $   .18   $    .15   $   .32   $    .23
Average Shares Outstanding     23,881     25,036    24,168     25,293
Dividends Paid Per Share      $   .05   $    .05   $   .15   $    .15
</TABLE>
<TABLE>
<CAPTION>
                                         August 31     November 30
                                            1997           1996
<S>                                     <C>            <C>
Financial Position
Current Assets                          $ 49,674       $ 44,706
Current Liabilities                     $ 14,779       $ 10,777
Property, Plant & Equipment, net        $ 41,164       $ 43,339
Total Assets                            $105,089       $102,468
Long-term Debt, less current portion    $  7,091       $  9,469

Stockholders' Equity                    $ 97,604       $ 93,419
  Less Treasury Stock                   $(18,100)      $(14,198)
Total Stockholders' Equity              $ 79,504       $ 79,221
</TABLE>





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