Exhibit 99(e)
                        PRESS RELEASE


FOR IMMEDIATE RELEASE
WEDNESDAY
JUNE 11, 1997


CONTACT PERSON:         STACY DUCKETT, VICE PRESIDENT
                        CORPORATE COMMUNICATIONS
                        (501) 688-8229



               TCBY REPORTS 73% INCREASE IN NET INCOME
                    FOR THE FIRST HALF OF 1997


LITTLE  ROCK,  AR  -  (Wednesday)  JUNE  11,  1997  -   TCBY
ENTERPRISES, INC. (NYSE:TBY) today announced net income  for
the first  six  months  of  1997  increased  73  percent  to
$3,376,641, or $.14 per share, from $1,948,544, or $.08  per
share, for the  same period  in 1996.   Net  income for  the
second quarter of 1997  increased 27 percent to  $3,124,990,
or $.13 per share, from  $2,453,221, or $.10 per share,  for
the same period in 1996.

Sales and franchising  revenues for the  first half of  1997
increased to  $49,655,724 from  $45,222,693  in 1996,  a  10
percent increase.  Sales and  franchising revenues  for  the
second  quarter  of  1997  increased  to  $31,184,025   from
$27,945,040  last  year,  a  12  percent  improvement.   The
increase in  sales  and  franchising  revenues  during  both
periods is primarily attributable to the Company's continued
development of co-branded locations, increased  distribution
of  "TCBY"(Registered)  branded   products  through   retail
channels, private  label  manufacturing  opportunities,  and
expanded international development.

There were 2,754 "TCBY"(Registered)  locations and 15  Juice
Works(Registered)  locations  open,   as  well  as   several
thousand  retail   points-of-sale   for   "TCBY"(Registered)
products worldwide, at the conclusion of the second  quarter
of 1997.  There were  an additional  302  "TCBY"(Registered)
locations and  12  Juice Works(Registered)  locations  under
agreement for  development. Most  of the  "TCBY"(Registered)
locations under  development  will be  co-branded  locations
with  other food or petroleum operations. During the  second
quarter, the Company  announced a  new co-branding  alliance
with Subway(Registered)  and locations  are currently  under
development. In addition, the first Juice  Works(Registered)
airport locations opened in May in the San Diego and Chicago
O'Hare airports. Other  Juice Works(Registered) airport  and
toll  road  travel  plaza  locations  are  currently   under
development.

During  the  second  quarter,  the  Company  announced   its
international   division   had   finalized   new   franchise
agreements for  Germany,  Belgium, Luxembourg,  and  several
countries  in   Central  America.   The  Company   now   has
development agreements  in over  60  countries.   The  first
locations  in  Malaysia  and   Grand  Cayman,  as  well   as
additional locations in Japan, Hong Kong, U.A.E. and Israel,
opened during the second quarter.

The Company has introduced its new product, the Sorbet Fizz,
a  blend  of  "TCBY"(Registered)   soft  serve  sorbet   and
Sprite(Registered).  This product was the focus of  national
television, radio, and newspaper advertising in April,  May,
and June.    In addition,  the Company  continues to  pursue
various partner promotions, similar to those with AT&T, Toys
R Us, Fisher-Price and Party City.

"We are  pleased with  our second  quarter results  and  the
continued improvements we are  experiencing," said Frank  D.
Hickingbotham, Chairman and  Chief Executive Officer.  "This
is the sixth consecutive quarter of income improvements over
the prior periods.  The strategy  of expanding  the sale  of
TCBY products through  co-branded locations is  contributing
strongly to  the improvements  in our  results. The  Company
expects these improvements to  continue to occur  throughout
1997."

The above quote contains forward-looking statements based on
certain assumptions regarding the economy, unit openings and
closings, sales  volumes per  unit and  other  manufacturing
opportunities.  Should  the  Company's  performance   differ
materially  from  the  assumptions  regarding  these  areas,
actual results could vary significantly from the performance
noted in the forward-looking statements.

In December, 1995, the  Company announced the  authorization
by its Board of  Directors to purchase  up to three  million
shares of  its  outstanding  common stock.    To  date,  the
Company has  purchased over  1.8 million  shares under  this
authorization.   Purchases  have  been  made  utilizing  the
Company's cash resources.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and  sells soft serve frozen yogurt, soft serve
sorbet, hardpack  frozen  yogurt, hardpack  ice  cream,  and
frozen novelty products, and markets foodservice  equipment.
The Company is  the world's largest  manufacturer-franchisor
of  frozen  yogurt.    The  Company,  through  subsidiaries,
develops locations and products under the "TCBY"(Registered)
and Juice Works(Registered) brands.



                       TCBY Enterprises, Inc.
                   Selected Financial Highlights
                 ($000, Except Per Share Amounts)
                            (Unaudited)



<TABLE>
<CAPTION>
                                 Quarter Ended     Six Months Ended
                               June 1    May 31    June 1    May 31
                                1997      1996      1997      1996
<S>                           <C>       <C>       <C>       <C>
Operating Results
Sales & Franchising Revenue   $ 31,184  $ 27,945  $ 49,656  $ 45,223
Net Income                    $  3,125  $  2,453  $  3,377  $  1,949
Net Income Per Share          $    .13  $    .10  $    .14  $    .08
Average Shares Outstanding      24,149    25,283    24,311    25,422
Dividends Paid Per Share      $    .05  $    .05  $    .10  $    .10
</TABLE>
<TABLE>
<CAPTION>
                                          June 1        November 30
                                           1997            1996
<S>                                     <C>             <C>
Financial Position
Current Assets                          $ 46,275        $ 44,706
Current Liabilities                     $ 14,156        $ 10,777
Property, Plant & Equipment, net        $ 41,975        $ 43,339
Total Assets                            $101,299        $102,468
Long-term Debt, less current portion    $  7,884        $  9,469

Stockholders' Equity                    $ 94,358        $ 93,419
  Less Treasury Stock                   $(18,100)       $(14,198)
Total Stockholders' Equity              $ 76,258        $ 79,220
</TABLE>






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