IMPORTANT NOTICE TO CERTAIN
                        DIRECTORS AND EXECUTIVE OFFICERS
                            OF KONINKLIJKE AHOLD N.V.

October 13, 2003

As we  communicated  to you in our  notices  dated June 18,  2003 and August 11,
2003,  the ability of  participants  in the Ahold USA, Inc.  401(k) Savings Plan
Master  Trust,  the Stop & Shop  Supermarket  Company  401(k) Plan for  Eligible
Bargaining Unit Employees and the U.S.  Foodservice  401(k)  Retirement  Savings
Plan (collectively the "Plans") has been temporarily  suspended as a result of a
"blackout  period,"  which we imposed  effective  June 24, 2003.  As  previously
described in our prior notices,  we have imposed the blackout period as a result
of the  announcement  of  Koninklijke  Ahold N.V.  ("Ahold")  that,  among other
things, it would be required to restate its financial  statements for its fiscal
years  2000  and  2001  and  the  subsequent   decision  of  Deloitte  &  Touche
Accountants,  Ahold's independent auditor, to withdraw their audit opinions with
respect to those financial statements.

If you qualify as a "Designated Person" under Ahold's insider trading rules, you
received a notice dated  February 26, 2003 from John van den Dries of Deloitte &
Touche and a further notice dated March 6, 2003 stating that,  effective January
5, 2003,  you are no longer able to trade or exchange  Ahold  shares,  including
interests in the Ahold American Depository Receipts (ADR) Fund in the Plans.

Ahold is  required  to provide  this  updated  notice to you and  certain  other
executive officers and directors of Ahold in order to comply with Section 306(a)
of the  Sarbanes-Oxley  Act of  2002.  As a  result  of  the  imposition  of the
blackout,  you are  still  prohibited  from  purchasing,  selling  or  otherwise
acquiring  or  transferring  any  Ahold  equity  security,   including  American
Depository Receipts, during the blackout period.

As stated in our prior  notices to you, the blackout  period will end when Ahold
is able to make  certain  necessary  filings  with the  Securities  and Exchange
Commission,  including,  among  others,  its Annual Report on Form 20-F ("Annual
Report")  for  its  fiscal  year  2002  which  will  contain  audited  financial
statements for fiscal year 2002 and a related audit opinion. At the time we sent
you the August 11th  notice,  we expected  that the  blackout  period  would end
during the week of October 12,  2003,  which was when Ahold  estimated  it would
file its  Annual  Report  on Form  20-F and  certain  other  necessary  filings.
However, Ahold is still in the process of preparing a complete Annual Report and
certain other necessary  filings at this time,  which will be filed with the SEC
as promptly as practicable.

As a result of these  developments and because we cannot be certain of the exact
date that the Annual Report will be filed,  we are extending the blackout period
until the week of December 14, 2003. If you have any questions  concerning  this
notice,  you should contact Ward Kraemer,  Director of Retirement Plans at Ahold
USA.

Please note that even after the blackout period ends, you may still be prevented
from  purchasing  or  selling  Ahold   securities  as  a  result  of  any  other
restrictions  that may be imposed upon you under  applicable law,  regulation or
company policy, such as, for example, regularly scheduled blackout periods.