EX-10.1





 Exhibit 10.1 

INDEMNIFICATION AGREEMENT 
 THIS
INDEMNIFICATION AGREEMENT (the “Agreement”), dated as of ___________, 202_, is entered into by and between Tremor International Ltd., an Israeli company, whose address is 121 Hashmonaim Street, Tel Aviv, Israel (the
“Company”), and the Indemnitee set forth on the signature page hereto (the “Indemnitee”). 
  

			
	WHEREAS,	  	Indemnitee is an office holder (nose misra) (an “Office Holder”), as such term is defined in the Companies Law, 5759–1999 (the “Companies Law”);
		
	WHEREAS,	  	both the Company and Indemnitee recognize the increased risk of litigation and other claims being asserted against Office Holders of companies and that highly competent persons have become more reluctant to serve corporations as
directors and officers or in other capacities unless they are provided with adequate protection through insurance or adequate indemnification against risks of claims and actions against them arising out of their service to, and activities on behalf
of, companies;
		
	WHEREAS,	  	the Amended and Restated Articles of Association of the Company (the “Articles of Association”) authorize the Company to indemnify and advance expenses to its Office Holders and provide for insurance and exculpation
to its Office Holders, in each case, to the fullest extent permitted by applicable law;
		
	WHEREAS,	  	the Company has determined that (i) the increased difficulty in attracting and retaining highly competent persons, such as Indemnitee, is detrimental to the best interests of the Company’s shareholders and that the Company
should act to assure such persons that there will be increased certainty of such protection in the future, and (ii) it is reasonable, prudent and necessary for the Company to obligate itself contractually to indemnify, and to advance expenses
on behalf of, such persons to the fullest extent permitted by applicable law so that they will serve or continue to serve the Company free from undue concern that they will not be so indemnified; and
		
	WHEREAS,	  	in recognition of Indemnitee’s need for substantial protection against personal liability in order to assure Indemnitee’s continued service to the Company in an effective manner and, in part, in order to provide Indemnitee
with specific contractual assurance that the indemnification, insurance and exculpation afforded by the Articles of Association will be available to Indemnitee, the Company wishes to undertake in this Agreement for the indemnification of and the
advancing of expenses to Indemnitee to the fullest extent permitted by applicable law and as set forth in this Agreement, and provide for insurance and exculpation of Indemnitee as set forth in this Agreement; and
		
	WHEREAS,	  	the Indemnitee may have other rights of indemnification and/or insurance provided by third parties which the Indemnitee intends to be secondary to the primary obligation of the Company to indemnify the Indemnitee and to the
insurance policy of the Company as provided herein, with the Company’s acknowledgement and agreement to the foregoing being a material condition to Indemnitees’ willingness to serve as an Office Holder of the Company.













 NOW, THEREFORE, the parties hereto agree as follows: 

 

	1.	 INDEMNIFICATION AND INSURANCE. 



 

	 	1.1.	 The Company hereby undertakes to indemnify and hold harmless Indemnitee to the fullest extent permitted by
applicable law and the Articles of Association, as each may be amended from time to time, for any liability and expense specified in Sections 1.1.1 through 1.1.5 below, imposed on Indemnitee due to or in connection with an act performed by
Indemnitee, either prior to or after the date hereof, in Indemnitee’s capacity as an Office Holder of the Company, including without limitation, as a director, officer, employee, agent, observer or fiduciary of the Company, any subsidiary
thereof or any other corporation, collaboration, partnership, joint venture, trust or other enterprise, in which Indemnitee serves at any time at the request of the Company (the “Corporate Capacity”). The term “act performed in
Indemnitee’s capacity as an Office Holder” shall include, without limitation, any act, omission and failure to act and any other circumstances relating to or arising from Indemnitee’s service in a Corporate Capacity. Notwithstanding
the foregoing, in the event that the Office Holder is the beneficiary of an indemnification undertaking provided by a subsidiary of the Company or any other entity (other than a Secondary Indemnitor (as defined below)), with respect to
Indemnitee’s Corporate Capacity with such subsidiary or entity, then the indemnification obligations of the Company hereunder with respect to such Corporate Capacity shall only apply to the extent that the indemnification by such subsidiary or
other entity does not actually fully cover the indemnifiable liabilities and expenses relating thereto. The following shall be hereinafter referred to as “Indemnifiable Events”: 



 

	 	1.1.1.	 a financial liability imposed on Indemnitee in favor of another person by any court judgment, including a
judgment given as a result of a settlement or an arbitrator’s award which has been confirmed by a court in respect of an act performed by the Indemnitee. For purposes of Section 1 of this Agreement, the term “person” shall
include, without limitation, a natural person, firm, partnership, joint venture, trust, company, corporation, limited liability entity, unincorporated organization, estate, government, municipality, or any political, governmental, regulatory or
similar agency or body; 


  

	 	1.1.2.	 reasonable Expenses (as defined below) expended by Indemnitee as a result of an investigation or proceeding
instituted against him or her by an authority authorized to conduct such investigation or proceeding, provided that (1) no indictment (as defined in the Companies Law) was filed against such Indemnitee as a result of such investigation or
proceeding; and (2) no financial liability in lieu of a criminal proceeding (as defined in the Companies Law) was imposed upon him or her as a result of such investigation or proceeding or if such financial liability was imposed, it was imposed
with respect to an offence that does not require proof of criminal intent, or in connection with a financial sanction; 


  

	 	1.1.3.	 reasonable Expenses expended by Indemnitee or that were imposed on Indemnitee by a court in a proceeding filed
against the Indemnitee by the Company or in its name or by any other person or in a criminal charge in respect of which the Indemnitee was acquitted or in a criminal charge in respect of which the Indemnitee was convicted for an offence that does
not require proof of criminal intent; 


  

	 	1.1.4.	 a financial liability imposed upon Indemnitee and reasonable Expenses expended by Indemnitee as a result of an
administrative proceeding instituted against Indemnitee. Without derogating from the generality of the foregoing, such liability or Expense will include a payment which Indemnitee is obligated to make to an injured party as set forth in
Section 52(54)(a)(1)(a) of the Israeli Securities Law, 1968-5728 (the “Securities Law”) and Expenses that Indemnitee incurred in connection with a proceeding under Chapters H’3, H’4 or I’1 of the Securities Law;
and 



  
 2 














	 	1.1.5.	 any other event, occurrence, matter or circumstance under any law with respect to which the Company may, or
will be able to, indemnify the Indemnitee (including, without limitation in accordance with Section 50P of the Israeli Economic Competition Law, 5758-1988 (the “RTP Law”), if and to the extent applicable).



 For the purpose of this Agreement, “Expenses” shall include, without limitation, attorney’s fees
and all other costs, expenses and obligations paid or incurred by Indemnitee in connection with investigating, defending, being a witness in or participating in (including on appeal), or preparing to defend, be a witness in or participate in any
claim, action, suit, proceeding, alternative dispute resolution mechanism, hearing, inquiry or investigation relating to any matter for which indemnification hereunder may be provided, and costs and expenses paid or incurred by Indemnitee in
successfully enforcing this Agreement. Expenses shall be considered paid or incurred by Indemnitee at such time as Indemnitee is required to pay or incur such costs or expenses, including upon receipt of an invoice or payment demand. The Company
shall pay the Expenses in accordance with the provisions of Section 1.3. 
  

	 	1.2.	 Notwithstanding anything herein to the contrary, the Company’s undertaking to indemnify the Indemnitee in
advance under Section 1.1.1 shall only be with respect to events described in Exhibit A hereto. The Board of Directors of the Company (the “Board”) has determined that the categories of events listed in
Exhibit A are likely to occur in light of the operations of the Company. 


 The maximum amount of
indemnification payable by the Company under Section 1.1.1 of this Agreement to all persons with respect to whom the Company undertook to indemnify under agreements similar to this Agreement (respectively the “Limit Amount” and
the “Indemnifiable Persons”), per each Indemnifiable Event, shall not exceed the higher of the following: (i) in relation to indemnity connected with an offering to the public of the Company’s securities — the
cumulative amount of the proceeds deriving to the Company and/or to a shareholder who sold securities, in the scope of such public offering; or (ii) in relation to indemnity connected with all types of events, including in connection with an
offering to the public of the Company’s securities, the higher of (x) an amount equal to 25% of the Company’s shareholders’ equity on a consolidated basis, based on its most recent financial statements made publicly available
before the date on which the indemnity payment is made; and (y) $50 million. 
 The Limit Amount shall be in addition to any amount paid
(if paid) under an insurance policy and/or by a third party pursuant to any such indemnification arrangement. 
 If the Limit Amount is
insufficient to cover all the indemnity amounts payable with respect to all Indemnifiable Persons, then such amount shall be allocated to such Indemnifiable Persons pro rata according to the percentage of their culpability, as finally
determined by a court in the relevant claim, or, absent such determination or in the event such persons are parties to different claims, based on an equal pro rata allocation among such Indemnifiable Persons. The Limit Amount payable by the Company
as described in Exhibit A is deemed by the Company to be reasonable in light of the circumstances. The indemnification provided under Section 1.1.1 herein shall not be subject to the limitations imposed by this Section 1.2
and Exhibit A if and to the extent such limits are no longer required by the Companies Law. 

  
 3 














	 	1.3.	 If so requested by Indemnitee, and subject to the Company’s repayment and reimbursement rights set forth
in Sections 3 and 5 below, the Company shall pay amounts to cover Indemnitee’s Expenses for which Indemnitee is entitled to be indemnified under Section 1.1 above, as and when incurred. The payments to be made hereunder shall be paid by
the Company directly to Indemnitee’s legal and other advisors as soon as practicable, but in any event no later than fifteen (15) days after the Company receives a written demand from Indemnitee, and any such payment shall be deemed to
constitute indemnification hereunder. All amounts paid as indemnification hereunder shall be grossed up to cover any tax payment that Indemnitee may be required to make if the indemnification payments are taxable, subject to the Limit Amount if
required by applicable law. As part of the aforementioned undertaking, the Company will make available to Indemnitee any security or guarantee that Indemnitee may be required to post in accordance with an interim decision given by a court,
governmental or administrative body, or an arbitrator, including for the purpose of substituting liens imposed on Indemnitee’s assets. 


  

	 	1.4.	 Subject to the limitations set forth in Section 1.1 and 1.2 above and in Section 2, the Company
agrees to indemnify and hold harmless Indemnitee for and, if requested by Indemnitee, advance to Indemnitee (i) any and all Expenses actually and reasonably paid or incurred by Indemnitee in connection with any claim by Indemnitee for
indemnification by the Company under any provision of this Agreement, or under any other agreement or insurance policy or applicable law, and/or (ii) any and all Expenses actually and reasonably paid or incurred by Indemnitee in connection with
any claim by the Company or any other person to enforce their respective rights under any provision of this Agreement, or under any other agreement or insurance policy or applicable law. Subject to the limitations set forth in Section 1.1 and
1.2 above and in Section 2, no indemnity shall be paid by the Company under this section if there has been a finding, to which all rights of appeal have either lapsed or been exhausted, that each of the material assertions or defenses, as the
case may be, made by Indemnitee in connection with such claim was frivolous or not made in good faith. 


  

	 	1.5.	 The Company’s obligation to indemnify Indemnitee and advance Expenses in accordance with this Agreement
shall be for such period as Indemnitee shall be subject to any actual, possible or threatened claim, action, suit, demand or proceeding or any inquiry or investigation, whether civil, criminal or investigative, arising out of Indemnitee’s
service in the Corporate Capacity as described in Section 1.1 above, whether or not Indemnitee is still serving in such position (the “Indemnification Period”). 



 

	 	1.6.	 The Company undertakes that, subject to the mandatory limitations under applicable law and the Articles, as in
effect from time to time, as long as it may be obligated to provide indemnification and advance Expenses under this Agreement, the Company will purchase and maintain in effect directors’ and officers’ liability insurance, which will
include coverage for the benefit of the Indemnitee, providing coverage in amounts as reasonably determined by the Board; provided that, the Company shall have no obligation to obtain or maintain directors and officers insurance policy if the
Company determines in good faith that such insurance is not reasonably available, the premium costs for such insurance are disproportionate to the amount of coverage provided, or the coverage provided by such insurance is so limited by exclusions
that it provides an insufficient benefit. The Company hereby undertakes to notify the Indemnitee thirty (30) days prior to the expiration or termination of such directors’ and officers’ liability insurance. 



  
 4 














	 	1.7.	 The Company undertakes to give prompt written notice of the commencement of any claim hereunder to its insurers
in accordance with the procedures set forth in each of the policies. The Company shall thereafter diligently take all actions reasonably necessary under the circumstances to cause such insurers to pay, on behalf of each Indemnitee, all amounts
payable as a result of such action, suit, proceeding, inquiry or investigation in accordance with the terms of such policies. The above shall not derogate from Company’s authority to freely negotiate or reach any compromise with the insurer
that is reasonable at the Company’s sole discretion provided that the Company shall act in good faith and in a diligent manner. 


  

	 	1.8.	 In making a determination with respect to entitlement to indemnification hereunder, the person or persons or
entity making such determination shall presume that Indemnitee is entitled to indemnification under this Agreement if Indemnitee has requested it, and the Company shall have the burden of proof to overcome that presumption in connection with the
making of any determination contrary to that presumption. 


  

	2.	 SPECIFIC LIMITATIONS ON INDEMNIFICATION. 



Notwithstanding anything to the contrary in this Agreement, the Company shall not indemnify or advance Expenses to Indemnitee with respect to
(i) any act, event or circumstance for which it is prohibited to do so under the Companies Law; or (ii) a counter claim made by the Company or in its name in connection with a claim against the Company filed by Indemnitee, other than:
(a) by way of defense or by way of third party notice in connection with a claim brought against Indemnitee, or (b) in specific cases in which the Board has approved the initiation or bringing of such claim by Indemnitee. 

 

	3.	 REPAYMENT OF EXPENSES. 



 

	 	3.1.	 In the event that the Company provides or is required to provide indemnification with respect to Expenses
hereunder and at any time thereafter the Company determines, based on advice from its legal counsel, that the Indemnitee was not entitled to such payments, the amounts so indemnified by the Company will be promptly repaid by Indemnitee, unless the
Indemnitee disputes the Company’s determination, in which case the Indemnitee’s obligation to repay to the Company shall be postponed until such dispute is resolved by a court of competent jurisdiction in a final and non-appealable order. 


  

	 	3.2.	 Indemnitee’s obligation to reimburse the Company for any advanced Expenses or other sums paid hereunder
shall be deemed a loan given to Indemnitee by the Company. 


  

	4.	 SUBROGATION. 


  


	 	4.1.	 Except as set forth in Section 4.2 below, in the event of payment under this Agreement, the Company shall
be subrogated to the extent of such payment to all of the rights of recovery of Indemnitee, who shall execute all documents required and shall do everything that may be necessary to secure such rights, including the execution of such documents
necessary to enable the Company effectively to bring suit to enforce such rights. 



  
 5 














	 	4.2.	 The Company hereby acknowledges that Indemnitee may have certain rights to indemnification, advancement of
expenses and/or insurance provided by third parties (other than subsidiaries of the Company or any party that is an affiliate of the Company (collectively, the “Secondary Indemnitors”)). The Company hereby agrees (i) that it is
the indemnitor of first resort (i.e., its obligations to Indemnitee are primary and any obligation of the Secondary Indemnitors to advance expenses or to provide indemnification for the same expenses or liabilities incurred by Indemnitee are
secondary), (ii) that it shall be required to advance the full amount of expenses incurred by Indemnitee and shall be liable for the full amount of all Expenses, judgments, penalties, fines and amounts paid in settlement to the extent legally
permitted and as required by the terms of this Agreement and the Articles of Association (or any other agreement between the Company and Indemnitee), without regard to any rights Indemnitee may have against the Secondary Indemnitors, and,
(iii) that it irrevocably waives, relinquishes and releases the Secondary Indemnitors from any and all claims against the Secondary Indemnitors for contribution, subrogation or any other recovery of any kind in respect thereof. The Company
further agrees that no advancement or payment by the Secondary Indemnitors on behalf of Indemnitee with respect to any claim for which Indemnitee has sought indemnification from the Company shall affect the foregoing and the Secondary Indemnitors
shall have a right of contribution and/or be subrogated to the extent of such advancement or payment to all of the rights of recovery of Indemnitee against the Company. The Company and Indemnitee agree that the Secondary Indemnitors are express
third party beneficiaries of the terms of this Section 4.2.  


  

	5.	 REIMBURSEMENT. 



Except as set forth in Section 4.2 above, the Company shall not be liable under this Agreement to make any payment in connection with any
Indemnifiable Event to the extent Indemnitee has otherwise actually received payment under any insurance policy or otherwise (without any obligation of Indemnitee to repay any such amount) of the amounts otherwise indemnifiable hereunder. Any
amounts paid to Indemnitee under such insurance policy or otherwise after the Company has indemnified Indemnitee for such liability or Expense shall be repaid to the Company promptly upon receipt by Indemnitee, in accordance with the terms set forth
in Section 3. 
  

	6.	 EFFECTIVENESS. 



The Company represents and warrants that this Agreement is valid, binding and enforceable in accordance with its terms and was duly adopted and
approved by the Company and its shareholders, and shall be in full force and effect immediately upon its execution and shall continue to be in full force for the duration of the Indemnification Period. 

 

	7.	 NOTIFICATION AND DEFENSE OF CLAIM. 



Indemnitee shall notify the Company of the commencement of any action, suit or proceeding, and of the receipt of any notice or threat that any
such legal proceeding has been or shall or may be initiated against Indemnitee (including any proceedings by or against the Company and any subsidiary thereof), promptly upon Indemnitee first becoming so aware; but the omission so to notify the
Company will not relieve the Company from any liability which it may have to Indemnitee under this Agreement unless and only to the extent that such failure to provide notice materially and adversely prejudices the Company’s by the forfeiture
of substantive rights or defenses. Notice to the Company shall be directed to the Chief Executive Officer, Chief Financial Officer or General Counsel of the Company at the address shown in the preamble to this Agreement (or such other address as the
Company shall designate in writing to Indemnitee). With respect to any such action, suit or proceeding as to which Indemnitee notifies the Company of the commencement thereof and without derogating from Sections 1.1 and 2: 

  
 6 














	 	7.1.	 The Company will be entitled to participate therein at its own expense. 



 

	 	7.2.	 Except as otherwise provided below, the Company, alone or jointly with any other indemnifying party similarly
notified, will be entitled to assume the defense thereof, with counsel selected by the Company and reasonably satisfactory to Indemnitee. Indemnitee shall have the right to employ Indemnitee’s own counsel in such action, suit or proceeding, but
the fees and expenses of such counsel incurred after notice from the Company of its assumption of the defense thereof shall be at Indemnitee’s expense, unless: (i) the employment of counsel by Indemnitee has been authorized in writing by
the Company; (ii) Indemnitee and the Company shall have concluded, or independent counsel who is reasonably reputable with experience in the relevant field has opined in writing, that there may be a conflict of interest between
the Company and Indemnitee in the conduct of the defense of such action; or (iii) the Company has not in fact employed counsel to assume the defense of such action within reasonable time, in which cases the reasonable fees and expenses of
Indemnitee’s counsel shall be at the expense of the Company. The Company shall not be entitled to assume the defense of any action, suit or proceeding brought by or on behalf of the Company or as to which the Company and
Indemnitee shall have reached the conclusion specified in (ii) above. 


  

	 	7.3.	 The Company shall not be liable to indemnify Indemnitee under this Agreement for any amounts or expenses paid
in connection with a settlement of any action, claim or otherwise, effected without the Company’s prior written consent. 


  

	 	7.4.	 The Company shall have the right to conduct the defense as it sees fit in its sole discretion (provided that
the Company shall conduct the defense in good faith and in a diligent manner and that the Company and its counsel shall keep the Indemnitee reasonably notified on a regular basis of all events in the action), including the right to settle or
compromise any claim or to consent to the entry of any judgment against Indemnitee without the consent of Indemnitee, provided that, the amount of such settlement, compromise or judgment does not exceed the Limit Amount (if applicable) and is fully
indemnifiable pursuant to this Agreement (subject to Section 1.2) and/or applicable law, and any such settlement, compromise or judgment does not impose any penalty or limitation on Indemnitee without Indemnitee’s prior written consent.
Indemnitee’s consent shall not be required if the settlement includes a complete release of Indemnitee, does not contain any admission of wrong-doing by Indemnitee, and includes monetary sanctions only as provided above. In the case of criminal
proceedings the Company and/or its legal counsel will not have the right to plead guilty or agree to a plea-bargain in Indemnitee’s name without Indemnitee’s prior written consent. Neither the Company nor Indemnitee will unreasonably
withhold or delay its consent to any proposed settlement. 


  

	 	7.5.	 Indemnitee shall fully cooperate with the Company and shall give the Company all information and access to
documents, files and to their advisors and representatives as shall be within Indemnitee’ power, in every reasonable way as may be required by the Company with respect to any claim which is the subject matter of this Agreement and in the
defense of other claims asserted against the Company (other than claims asserted by Indemnitee), provided that the Company shall cover all expenses, costs and fees incidental thereto such that Indemnitee will not be required to pay or bear such
expenses, costs and fees. 



  
 7 














	8.	 EXEMPTION AND EXCULPATION. 



Subject to the provisions of the Companies Law, the Company hereby exempts, exculpates and releases, in advance, the Office Holder from
liability to the Company for any damage that arises from the breach of the Office Holder’s duty of care to the Company (within the meaning of such terms under Sections 252 and 253 of the Companies Law), other than breach of the duty of care
towards the Company in a distribution (as such term is defined in the Companies Law). 
  

	9.	 NON-EXCLUSIVITY. 



The rights of Indemnitee hereunder shall not be deemed exclusive of any other rights Indemnitee may have under the Articles of Association,
applicable law, any insurance policy or otherwise, both as to action in Indemnitee’s official capacity and as to action in any other capacity as a result of Indemnitee serving as an Officer Holder of the Company. The Company hereby represents
and warrants to Indemnitee that no other Officer Holder of the Company has any indemnification rights that are more beneficial than those contained in this Agreement. If any other Office Holder of the Company shall receive any indemnification rights
that are more beneficial than those contained in this Agreement, then, subject to any restrictions under applicable law, this Agreement shall be promptly amended to contain such terms, and if the Company should fail to properly amend this Agreement
pursuant to this Section 9, this Agreement shall be deemed to have automatically been amended so that such terms will apply to Indemnitee hereunder. 
  

	10.	 PARTIAL INDEMNIFICATION. 



If Indemnitee is entitled under any provision of this Agreement to indemnification by the Company for some or a portion of the Expenses,
judgments, amounts paid in settlement after the prior consent of the Company, fines or penalties actually or reasonably incurred by Indemnitee in connection with any proceedings, but not, however, for the total amount thereof, the Company shall
nevertheless indemnify Indemnitee for the portion of such Expenses, judgments, amounts paid in settlement after the prior consent of the Company, fines or penalties to which Indemnitee is entitled under any provision of this Agreement. Subject to
the provisions of Section 5 above, any amount received by Indemnitee (under any insurance policy or otherwise) shall not reduce the Limit Amount hereunder and shall not derogate from the Company’s obligation to indemnify Indemnitee in
accordance with the provisions of this Agreement up to the Limit Amount, as set forth in Section 1.2. 
  

	11.	 POST FACTUM INDEMNIFICATION. 



For the avoidance of doubt, it is hereby clarified that nothing contained in this Agreement or in the above referenced resolutions derogate
from the Company’s right to indemnify Indemnitee post factum for any amounts which Indemnitee may be obligated to pay, to the maximum extent permitted by the Companies Law, provided that such resolution regarding the same shall be adopted
according to the manner prescribed under the Companies Law. 
  

	12.	 INCREASE IN AMOUNT OF INDEMNIFICATION. 



This Agreement shall not limit the Company or prevent it from increasing the maximum amount of indemnification with respect to indemnifiable
events, due to a reduction in the amount of available insurance or due to the fact that the Company is unable to acquire insurance covering the Indemnifiable Events under reasonable terms and due to any other cause whatsoever and provided such
resolution regarding the same shall be adopted according to the manner prescribed under the Companies Law. 

  
 8 














	13.	 COMPANY UNDERTAKINGS. 



The undertakings of the Company pursuant to this Agreement shall be widely construed and in a manner designated to give them effect, to the
fullest extent permissible under law. In the event of any contradiction between the provisions of this Agreement and any provision of law which is not dispositive or which cannot be amended, the provision of law shall prevail, but the same shall not
impair or derogate from the validity of the other provisions hereunder. The Company shall perform any reasonable action controlled by the Company to execute any document, resolution and enter any proceeding required to allow it to effectuate and
perform its obligations hereunder. 
  

	14.	 ENFORCEMENT. 



The Company expressly confirms and agrees that it has entered into this Agreement and assumed the obligations imposed on it hereby in order to
induce the Indemnitee to serve as an Office Holder of the Company and the Company acknowledges that the Indemnitee is relying upon this Agreement in serving as an Office Holder of the Company. 

 

	15.	 BINDING EFFECT. 



This Agreement shall be binding upon and inure to the benefit of and be enforceable by the parties hereto and their respective successors and
assigns, and their respective heirs, personal representatives, executors and administrators. In the event of a merger or consolidation of the Company or a transfer or disposition of all or substantially all of the business or assets of the Company,
Indemnitee shall be entitled to the same indemnification and insurance provisions as the most favorable indemnification and insurance provisions afforded to the then-serving Office Holders and shareholders of the Company. In the event that in
connection with such transaction the Company purchases a directors and officers’ “tail” or “run-off” policy for the benefit of its then serving Office Holders, then such policy shall
cover Indemnitee and such coverage shall be deemed to be in satisfaction of the insurance requirements under this Agreement. This Agreement shall continue in effect during the Indemnification Period regardless of whether Indemnitee continues to
serve in a Corporate Capacity. 
 Any amendment to the Companies Law, the Securities Law, the RTP Law or other applicable law adversely
affecting the right of the Indemnitee to be indemnified, insured or released pursuant hereto shall be prospective in effect, and shall not affect the Company’s obligation or ability to indemnify or insure the Indemnitee for any act or omission
occurring prior to such amendment, unless otherwise provided by applicable law. 
  

	16.	 SEVERABILITY. 



The provisions of this Agreement shall be deemed severable and the invalidity or unenforceability of any provision shall not affect the
validity or enforceability of the other provisions hereof. If any provision of this Agreement, or the application thereof or any circumstance, is invalid or unenforceable, (a) a suitable and equitable provision shall be substituted in order to
carry out, so far as may be valid and enforceable, the intent and purpose of such invalid or unenforceable provision and (b) the remainder of this Agreement and the application of such provision or circumstances shall not be affected by such
invalidity or unenforceability, nor shall such invalidity or unenforceability affect the validity or enforceability of such provision, or the application thereof, in any other jurisdiction. 

  
 9 














	17.	 NOTICE. 



All notices and other communications pursuant to this Agreement shall be in writing and shall be deemed provided if delivered personally,
telecopied, sent by electronic facsimile, email, reputable overnight courier or mailed by registered or certified mail (return receipt requested), postage prepaid, to the parties at the addresses shown in the preamble to this Agreement, or to such
other address as the party to whom notice is to be given may have furnished to the other party hereto in writing in accordance herewith. Any such notice or communication shall be deemed to have been delivered and received (i) in the case of
personal delivery, on the date of such delivery, (ii) in the case of telecopier or an electronic facsimile or email, one business day after the date of transmission if confirmation of receipt is received, (iii) in the case of a reputable
overnight courier, three (3) business days after deposit with such reputable overnight courier service, and (iv) in the case of mailing, on the seventh business day following that on which the mail containing such communication is posted.

  

	18.	 GOVERNING LAW; JURISDICTION. 



This Agreement shall be governed by and construed and enforced in accordance with the laws of the State of Israel, without giving effect to the
conflicts of law provisions of those laws. The Company and Indemnitee each hereby irrevocably consent to the exclusive jurisdiction and venue of the courts of Tel Aviv, Israel for all purposes in connection with any action or proceeding that arises
out of or relates to this Agreement. 
  

	19.	 ENTIRE AGREEMENT AND TERMINATION. 



This Agreement represents the entire agreement between the parties and supersedes any other agreements, contracts or understandings between the
parties, whether written or oral, with respect to the subject matter of this Agreement, including, without limitation, any prior indemnification agreement. 
  

	20.	 INTERPRETATION. 



The obligations of the Company as provided hereunder shall be interpreted broadly and in a manner that shall facilitate its execution, to the
extent permitted by law, and for the purposes for which it was intended. 
  

	21.	 COUNTERPARTS. 



This Agreement may be executed and delivered by email or facsimile signature and in two (2) or more counterparts, each of which shall be
deemed an original, but all of which together shall constitute one and the same instrument. 
  

	22.	 NO MODIFICATION AND NO WAIVER. 



No supplement, modification or amendment, termination or cancellation of this Agreement shall be binding unless executed in writing by all of
the parties hereto. No waiver of any of the provisions of this Agreement shall be deemed or shall constitute a waiver of any other provisions hereof (whether or not similar) nor shall such waiver constitute a continuing waiver. Any waiver shall be
in writing. The Company hereby undertakes not to amend its Articles of Association in a manner that will adversely affect the provisions of this Agreement. 

[SIGNATURE PAGE TO FOLLOW] 

  
 10 













 IN WITNESS WHEREOF, the parties, each acting under due and proper authority, have
executed this Agreement as of the date first mentioned above, in one or more counterparts. 
  

			
	Tremor International Ltd.	 	
		
	By:	 	  

		
	Name and title:	 	  


  

			
	Indemnitee	 	
		
	Name:	 	  

		
	Signature:	 	  



  
 11 













 EXHIBIT A* 

INDEMNIFIABLE EVENTS 
  

	1.	 Claims in connection with employment relationships with employees of the Company, including in connection with
pension arrangements, insurance and saving funds, options and other employment related benefits, and in connection with business relations between the Company and its employees, independent contractors, customers, suppliers and other service
providers. 


  

	2.	 Negotiations, execution, delivery and performance of agreements of any kind or nature, anti-competitive acts,
acts of commercial wrongdoing, approval of corporate actions including the approval of and recommendation or information provided to shareholders with respect to corporate actions, the approval of the acts of the Company’s management, their
guidance and their supervision, actions concerning the approval of transactions with Office Holders or shareholders, including controlling persons, actions pursuant to or in accordance with the policies and procedures of the Company (whether or not
such policies and procedures are published) and claims of failure to exercise business judgment and a reasonable level of proficiency, expertise and care or any other applicable standard with respect to the Company’s business.



  

	3.	 Violation, infringement, misappropriation, dilution and other misuse of copyrights, patents, designs, trade
secrets and any other intellectual property rights, acts in connection with the registration, assertion or protection of rights to intellectual property and the defense of claims related to intellectual property, breach of confidentiality
obligations, acts in regard of invasion of privacy including with respect to databases or personal information, acts in connection with slander and defamation, and claims in connection with publishing or providing any information, including any
filings with any governmental authorities, whether or not required under any applicable laws. 


  

	4.	 Any administrative, regulatory, judicial, civil or criminal, actions orders, decrees, suits, demands, demand
letters, directives, claims, liens, investigations, proceedings or notices of noncompliance, violation or breaches alleging potential responsibility, liability, loss or damage (including potential responsibility or liability for costs of
enforcement, investigation, cleanup, governmental response, removal or remediation, property damage or penalties, or for contribution, indemnification, cost recovery, compensation or injunctive relief), whether alleged or claimed by customers,
consumers, regulators, shareholders or others, arising out of, based on or related to: (a) cyber security, cyber-attacks, data loss or breaches, unauthorized access to databases and use or disclosure of information contained therein, not
preventing or detecting the breach or failing to otherwise disclose or respond to the breach; (b) circumstances forming the basis of any violation of any law, permit, license, registration or other authorization required under applicable law
governing data security, data protection, network security, information systems, privacy or any cyber environment (including, users, networks, devices, software, processes, information systems, databases, information in storage or transit,
applications, services, and systems that can be connected directly or indirectly to networks); (c) failure to implement a reporting system or control, or failure to monitor or oversee the operation of such a system; (d) data destruction,
extortion, theft, hacking, and denial of service attacks; losses or liabilities to others caused by errors and omissions, failure to safeguard data or defamation; or (e) security-audit, post-incident public relations and investigative expenses,
criminal reward funds, data breach/privacy crisis management (including, management of an incident, investigation, remediation, data subject notification, call management, credit checking for data subjects, legal costs, court attendance and
regulatory fines), extortion liability (including, losses due to a threat of extortion, professional fees related to dealing with the extortion), or network security liability (including, losses as a result of denial of access, costs related to data
on third-parties and costs related to the theft of data on third-party systems). 



  
 12 














	5.	 Violations of securities laws of any jurisdiction, including without limitation, claims under the U.S.
Securities Act of 1933, as amended from time to time, or the U.S. Exchange Act of 1934, as amended from time to time, or under UK law, or under the Israeli Securities Law, as amended from time to time, fraudulent disclosure claims, failure to comply
with any securities authority or any stock exchange disclosure or other rules and any other claims relating to relationships with investors, debt holders, shareholders, holders of any other equity or debt instrument of the Company and the investment
community and any claims related to the Sarbanes-Oxley Act of 2002, as amended from time to time; claims relating to or arising out of financing arrangements, any breach of financial covenants or other obligations towards lenders or debt holders of
the Company, class actions, violations of laws requiring the Company to obtain regulatory and governmental licenses, permits and authorizations in any jurisdiction; actions taken in connection with the issuance, purchase, holding or disposition of
any type of securities of Company, including, without limitation, the grant of options, warrants or other rights to purchase any of the same or any offering of the Company’s securities to private investors or to the public, and listing of such
securities, or the offer by the Company to purchase securities from the public or from private investors or other holders, and any undertakings, representations, warranties and other obligations related to any such offering, listing or offer or to
the Company’s status as a public company or as an issuer of securities. 


  

	6.	 Liabilities arising in connection with development of any products or services developed, distributed,
rendered, sold, provided, licensed or marketed by the Company, and any actions or omission in connection with the distribution, provision, sale, marketing, license or use of such products or services, including without limitation in connection with
professional liability and product liability claims. 


  

	7.	 The offering of securities by the Company to the public, including the offering of securities by a shareholder
in connection with a secondary offering. 


  

	8.	 The offering of securities by the Company to private investors or the offer by the Company to purchase
securities from the public and/or from private investors or other holders pursuant to a prospectus, agreements, notices, reports, tenders and/or other proceedings. 



 

	9.	 An event arising from the fact of the Company being a publicly traded company or arising from the fact that the
shares of the Company are traded on a stock exchange in the US, UK or abroad. 


  

	10.	 Events in connection with change in ownership or in the structure of the Company, its reorganization,
dissolution, winding up, any other arrangements concerning creditors rights or any decision concerning any of the foregoing, including but not limited to, merger, sale or acquisition of assets, division, spin off, divestiture, change in capital.



  

	11.	 Any claim or demand made in connection with any transaction not in the ordinary course of business of the
Company, including the sale, lease or purchase of any assets or business, receiving and granting credit and the giving or receiving of collateral security, including contracting under finance agreements with banks and/or other financial entities for
purposes of financing transactions or contractual arrangements, including a transaction with an interested party. 



  
 13 














	12.	 Any claim or demand made by any third party suffering any personal injury and/or bodily injury or damage to
business or personal property or any other type of damage through any act or omission attributed to the Company, or its employees, agents or other persons acting or allegedly acting on its behalf, including, without limitation, failure to make
proper safety arrangements for the Company or its employees and liabilities arising from any accidental or continuous damage or harm to the Company’s employees, its contractors, its guests and visitors as a result of an accidental or continuous
event, or employment conditions, permanent or temporary, in the Company’s offices. 


  

	13.	 Any claim or demand made directly or indirectly in connection with complete or partial failure, by the Company
or its directors, officers and employees, to pay, report, keep applicable records or otherwise, of any foreign, federal, state, county, local, municipal or city taxes or other compulsory payments of any nature whatsoever, including, without
limitation, income, sales, use, transfer, excise, value added, registration, severance, stamp, occupation, customs, duties, real property, personal property, capital stock, social security, unemployment, disability, payroll or employee withholding
or other withholding, including any interest, penalty or addition thereto, whether disputed or not. 


  

	14.	 Any administrative, regulatory or judicial actions, orders, decrees, suits, demands, demand letters,
directives, claims, liens, investigations, proceedings or notices of noncompliance or violation by any governmental entity or other person alleging the failure to comply with any statute, law, ordinance, rule, regulation, order or decree of any
governmental entity applicable to the Company or any of its businesses, assets or operations, or the terms and conditions of any operating certificate or licensing agreement. 



 

	15.	 A report or notice lodged according to the Companies Law or the Securities Law, including regulations made
pursuant thereto, or according to rules or directives currently applied by on a Stock Exchange in the US, the UK or Israel or elsewhere, or according to a law of another country which regulates similar matters and/or the failure to submit such
report or notice. 


  

	16.	 Participation and/or non-participation at the Company’s Board
meetings, bona fide expression of opinion and/or voting and/or abstention from voting at the Company’s Board meetings, including, in each case, any committee thereof. 



 

	17.	 Review and approval of the Company’s financial statements and any specific items or matters within,
including any action, consent or approval related to or arising from the foregoing, including, without limitations, execution of certificates for the benefit of third parties related to the financial statements. 



 

	18.	 Violation of laws, rules or regulations requiring the Company to obtain regulatory and governmental licenses,
permits and authorizations (including without limitation relating to export, import, encryption, antitrust or competition authorities) or laws related to any governmental grants in any jurisdiction. 



  
 14 














	19.	 Resolutions and/or actions relating to investments in the Company and/or its subsidiaries and/or affiliated
companies and/or the purchase and sale of assets, including the purchase or sale of companies and/or businesses, and/or investment in corporate or other entities and/or investments in traded securities and/or any other form of investment.



  

	20.	 Liabilities arising out of advertising, including misrepresentations regarding the Company’s products or
services and unlawful distribution of emails. 


  

	21.	 An announcement or statement, including a position taken or an opinion or representation made in good faith by
the Office Holder in the course of his duties or in conjunction with his duties, whether in public or in private, including during a meeting of the Board of Directors of the Company or any of the committees thereof. 



 

	22.	 Management of the Company’s bank accounts, including money management, foreign currency deposits,
securities, loans and credit facilities, credit cards, bank guarantees, letters of credit, consultation agreements concerning investments including with portfolio managers, hedging transactions, options, futures, and the like. 



 

	23.	 Any action or decision in relation to protection of work safety and/or working conditions, including with
respect to provisions of the law, procedures or standards as applicable in or outside of Israel with relating to protection of work safety, pertaining, inter alia, to contamination, health protection, production processes, distribution, use,
treatment, storage and transportation of certain materials, including in connection with corporal damage, property and environmental damages. 


  

	24.	 Any liability arising under any administrative, regulatory, judicial or civil actions orders, decrees, suits,
demands, demand letters, directives, claims, liens, investigations, proceedings or notices of noncompliance with any restrictive trade practice or monopolies of the Company or violation of Section 50P of the RTP Law, Resolutions.



  

	25.	 All actions, consents and approvals relating to a distribution of dividends, in cash or otherwise, or to any
other “distribution” as such term is defined under the Companies Law. 


  

	26.	 Actions taken pursuant to or in accordance with policies and procedures of the Company (including tax policies
and procedures), whether such policies and procedures are published or not. 


  

	27.	 An act or a derivative thereof that is contrary to the Company’s Articles of Association.



  

	28.	 Implementing of a tender offer and/or a sale offer and any proceeding, opinion, document and/or report in
connection therewith. 


  

	29.	 Any claim and/or demand in relation to non-disclosure or failure to
supply any sort of information at the time required according to law and/or in connection with a misleading or faulty disclosure of such information, to third parties, and included in this to the holders of the Company’s securities and/or
potential holders of securities, including in regard to a public offering, allotment, distribution, purchase, holding and/or connection with securities of the Company and/or any other investment activity involving and/or affecting the Company’s
securities. 


  

	30.	 Resolutions and/or actions relating to environmental matters. 



  
 15 














	31.	 Representations and warranties made in good faith in connection with the business of the Company or its
subsidiaries. 


  

	32.	 Resolutions and/or actions in connection with a subsidiary or a company affiliated with the Company.



  

	*	 Any reference in this Exhibit A to the Company shall include the Company and any entity in which Indemnitee
serves in a Corporate Capacity. 



  
 16