Exhibit 99(b)
                          PRESS RELEASE

FOR IMMEDIATE RELEASE
Thursday
June 10, 1999

CONTACT PERSON:         STACY DUCKETT, VICE PRESIDENT
                        CORPORATE COMMUNICATIONS
                        (501) 688-8229

      TCBY REPORTS OPERATING RESULTS FOR FIRST HALF OF 1999

                     Cash Dividend Declared


LITTLE  ROCK,  AR  -  (Thursday)   June  10,  1999  -   TCBY
ENTERPRISES, INC. (NYSE:TBY) today announced net income  for
the first six  months of  1999 was $3,774,186,  or $.17  per
basic share  and  $.16 per  diluted  share, as  compared  to
$4,268,556, or $.18 per share  (basic and diluted), for  the
same period in 1998.  Net  income for the second quarter  of
1999 was $3,175,623, or $.14 per share (basic and  diluted),
as compared  to $3,526,968,  or $.15  per share  (basic  and
diluted), for the same period in 1998.

Sales and franchising  revenues for the  first half of  1999
were $52,014,552 as compared to $50,106,115 in 1998.   Sales
and franchising revenues for the second quarter of 1999 were
$31,008,549 as  compared  to  $30,897,590 last  year.    The
Company experienced increased sales and franchising revenues
from its continued development  of co-branded locations  and
expanded manufacturing  of private  label products.    These
increases were offset by  a decline in  the sales of  frozen
dessert products by existing TCBY locations.

During the quarter, the Company opened its 3000th location,
ending the  quarter with 3,035 "TCBY"(Registered) and   Juice
Works (Registered)  locations, as  well as  several  thousand
retail points-of-sale for "TCBY"(Registered) products worldwide.
The Company has development  agreements  in  over  70  foreign
countries.  In addition, there are approximately 300  locations
under agreement for development in  the  United  States.  Most
of the "TCBY" (Registered) locations under  development  will be
co-branded locations with petroleum or other food companies. The
Company continues to  develop Juice Works (Registered) locations,
in  airports,  travel  plazas,  and  mall  food  courts with Host
Marriott Services.

"Revenues  continue  to   increase  from   the  opening   of
co-branded locations and increased manufacturing for private
label customers," said Frank D. Hickingbotham, Chairman  and
CEO.   "We continue  to  focus on  improvement of  sales  in
existing TCBY(Registered) locations. Our 1999 media campaign
began running in 26 markets across the country  in late May,
and early results indicate improved sales in those  markets.
We will continue to pursue the growth opportunities afforded
us through the  development  of new co-branded locations and
private label manufacturing."


The Board of Directors  of the Company  declared a $.05  per
share cash dividend.   This dividend is  payable on July  6,
1999, to shareholders of record as of June 22, 1999.

The Board of Directors previously authorized the  repurchase
of up to  two million  shares of  the Company's  outstanding
common  stock.     To  date,  the   Company  has   purchased
approximately 565,000 shares under this authorization.   All
purchases have been made  utilizing the Company's cash  from
operations.

The forward-looking statements contained in this release are
based upon certain assumptions  regarding U. S. and  foreign
economic conditions, no significant disruptions of  business
due to  the  Year  2000  issue,  competition,  cost  of  raw
materials (as previously announced,  dairy prices have  been
at historically high levels  until recently), unit  openings
and closings, sales  volumes per  unit, other  manufacturing
opportunities, no changes in governmental regulation of  the
food industry, and no material event which would impact  the
reputation of the  Company's manufacturing  facility or  the
Company's ability  to utilize  that  facility.   Should  the
Company's performance differ  materially on the  assumptions
regarding   these   areas,   actual   results   could   vary
significantly   from   the   performance   noted   in    the
forward-looking statements.    Thus,  the  Company  cautions
readers not to place  undue reliance on any  forward-looking
statements, which speak as of the date made.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells soft serve frozen yogurt and  sorbet,
hardpack frozen  yogurt and  ice cream,  and frozen  novelty
products, and markets foodservice  equipment.  The  Company,
through subsidiaries, develops locations and products  under
the "TCBY"(Registered) and Juice Works(Registered) brands.


                       TCBY Enterprises, Inc.
                   Selected Financial Highlights
                 ($000, Except Per Share Amounts)


                            (Unaudited)


<TABLE>
<CAPTION>
                                 Quarter Ended     Six Months Ended
                               May 30    May 31    May 30    May 31
                                1999      1998      1999      1998
<S>                           <C>       <C>       <C>       <C>
Operating Results
Sales & Franchising Revenue   $ 31,009  $ 30,898  $ 52,015  $ 50,106
Net Income                    $  3,176  $  3,527  $  3,774  $  4,269
Basic Earnings Per Share      $    .14  $    .15  $    .17  $    .18
Average Shares Outstanding      22,845    23,270    22,872    23,369
Diluted Earnings Per Share    $    .14  $    .15  $    .16  $    .18
Diluted Shares                  23,228    24,158    23,278    24,161
Dividends Paid Per Share      $    .05  $    .05  $    .10  $    .10
</TABLE>
<TABLE>
<CAPTION>

                                          May 30      November 29
                                           1999           1998
<S>                                     <C>             <C>
Financial Position
Current Assets                          $ 46,497        $ 46,833
Current Liabilities                     $ 12,974        $ 11,984
Property, Plant & Equipment, net        $ 35,122        $ 35,992
Total Assets                            $ 95,076        $ 94,453
Long-term Debt, less current portion    $  1,358        $  2,953

Stockholders' Equity                    $109,588        $107,626
  Less Treasury Stock                   $(32,152)       $(31,430)
Total Stockholders' Equity              $ 77,435        $ 76,196


</TABLE>