EX-10.2





 Exhibit 10.2 

MARIMEDIA LTD. 

GLOBAL SHARE INCENTIVE PLAN (2011) 

 

	 	1.	 NAME AND PURPOSE. 



1.1 This plan, which has been adopted by the Board of Directors of the Company, Marimedia Ltd., as amended from time to time,
shall be known as the Marimedia Ltd. Global Share Incentive Plan (2011)(the “Plan”). 
 1.2 The purposes of the Plan
are to attract and retain the best available personnel for positions of substantial responsibility, to provide additional incentive to Service Providers of the Company and its affiliates and subsidiaries, if any, and to promote the
Company’s business by providing such individuals with opportunities to receive Awards pursuant to the Plan and to strengthen the sense of common interest between such individuals and the Company’s Shareholders. 

1.3 Awards granted under the Plan to Service Providers in various jurisdictions may be subject to specific terms and conditions
for such grants may be set forth in one or more separate appendix to the Plan, as may be approved by the Board of Directors of the Company from time to time. 
  

	 	2.	 DEFINITIONS 



“Administrator” shall mean the Board of Directors or a Committee. 

“Appendix” shall mean any appendix to the Plan adopted by the Board of Directors containing country-specific or other special
terms relating to Awards including additional terms with respect to grants of restricted shares and other equity-based Awards. 

“Award” shall mean a grant of Options under the Plan or allotment of Shares (including Restricted Shares) or other
equity-based award hereunder. All Awards shall be confirmed by an Award Agreement, and subject to the terms and conditions of such Award Agreement. 

“Award Agreement” shall mean a written instrument setting forth the terms applicable to a particular Award. 

“Board of Directors” shall mean the board of directors of the Company. 

“Cause” shall have the meaning ascribed to such term or a similar term as set forth in the Participant’s
employment agreement or the agreement governing the provision of services by a non-employee Service Provider, or, in the absence of such a definition: (i) conviction (or plea of nolo contendere) of
any felony or crime involving moral turpitude or affecting the Company; (ii) repeated and unreasonable refusal to carry out a reasonable and lawful directive of the Company or of Participant’s supervisor which involves the business of the
Company or its affiliates and was capable of being lawfully performed; (iii) fraud or embezzlement of funds of the Company or its affiliates; (iv) any breach by a director of his / her fiduciary duties or duties of care towards the Company; and
(v) any disclosure of confidential information of the Company or breach of any obligation not to compete with the Company or not to violate a restrictive covenant. 












 “Committee” shall mean a compensation committee or other committee as may
be appointed and maintained by the Board of Directors, in its discretion, to administer the Plan, to the extent permissible under applicable law, as amended from time to time. 

“Company” shall mean Marimedia Ltd., an Israeli Company, and its successors and assigns. 

“Companies Law” shall mean the Israeli Companies Law, 1999, as amended from time to time. 

“Consultant” means any entity or individual who (either directly or, in the case of an individual, through his or her
employer) is an advisor or consultant to the Company or its subsidiary or affiliate. 
 “Corporate Charter” shall mean the
Articles of Association of the Company, and any subsequent amendments or replacements thereto. 
 “Disability” shall have
the meaning ascribed to such term or a similar term in the Participant’s employment agreement (where applicable), or in the absence of such a definition, the inability of the Participant, in the opinion of a qualified physician
acceptable to the Company, to perform the major duties of the Participant’s position with the Company because of the sickness or injury of the Participant for a consecutive period of 90 days. 

“Fair Market Value” shall mean, as of any date, the value of Shares, determined as follows: 

(i) If the Shares are listed on any established stock exchange or traded on the Nasdaq National Market or the Nasdaq Small Cap Market, the Fair
Market Value of an Ordinary Share of the Company shall be the closing sales price for such shares (or the closing bid, if no sales were reported) as quoted on such exchange or market (or the exchange or market with the greatest volume of trading in
the Ordinary Shares) on the last market trading day prior to the day of determination, as reported in The Wall Street Journal or such other source as the Board deems reliable. 

(ii) In the absence of such markets for the Shares, the Fair Market Value shall be determined in good faith by the Board. 

“IPO” shall mean an initial offering of the Company’s Shares to the public in an underwritten offering
under an applicable registration statement. 
 “Options” shall mean options to purchase Shares awarded under the Plan. 












 “Participant” shall mean a recipient of an Award hereunder who executes an
Award Agreement. 
 “Restricted Shares” means an Award of Shares under this Plan that is subject to the terms and conditions
of Section 7. 
 “Service Provider” shall mean an employee, director, office holder or Consultant of the Company or its
subsidiary or affiliate. 
 “Shares” shall mean ordinary shares of the Company, nominal value NIS 0.01 per 

share. 

“Transaction” shall have the meaning set forth in Section 10.2. 

 

	 	3.	 ADMINISTRATION OF THE PLAN.



 3.1 The Plan will be administered by the Administrator. If the Administrator is a Committee, such
Committee will consist of such number of members of the board of directors of the Company (not less than two in number), as may be determined from time to time by the Board of Directors. The Board of Directors shall appoint such members of the
Committee, may from time to time remove members from, or add members to, the Committee, and shall fill vacancies in the Committee however caused. 

3.2 The Committee, if appointed, shall select one of its members as its Chairman and shall hold its meetings at such times and
places as it shall determine. Actions at a meeting of the Committee at which a majority of its members are present or acts approved in writing by all members of the Committee shall be the valid acts of the Committee. The Committee shall appoint a
secretary, who shall keep records of its meetings and shall make such rules and regulations for the conduct of its business and the implementation of the Plan, as it shall deem advisable, subject to the directives of the Board of Directors and in
accordance with applicable law. 
 3.3 Subject to the general terms and conditions of the Plan, and in particular
Section 3.4 below, the Administrator shall have full authority in its discretion, from time to time and at any time, to determine (i) eligible Participants, (ii) the number of Options or Shares to be covered by each Award,
(iii) the time or times at which the Award shall be granted, (iv) the vesting schedule and other terms and conditions applying to Awards, (v) the form(s) of written agreements applying to Awards, and (vi) any other matter which is
necessary or desirable for, or incidental to, the administration of the Plan and the granting of Awards. The Board of Directors may, in its sole discretion, delegate some or all of the powers listed above to the Committee, to the extent permitted by
the Companies Law, its Corporate Charter or other applicable law. 
 3.4 No member of the Board of Directors or of the Committee shall
be liable for any action or determination made in good faith with respect to the Plan or any Award granted hereunder. Subject to the Company’s decision and to all approvals legally required, each member of the Board or the Committee
shall be indemnified and held harmless by the Company against any cost or expense (including counsel fees) reasonably 












 
incurred by him or her, or any liability (including any sum paid in settlement of a claim with the approval of the Company) arising out of any act or omission to act in connection with the Plan
unless arising out of such member’s own willful misconduct or bad faith, to the fullest extent permitted by applicable law. Such indemnification shall be in addition to any rights of indemnification the member may have as a director or
otherwise under the Company’s Corporate Charter, any agreement, any vote of shareholders or disinterested directors, insurance policy or otherwise. 

3.5 The interpretation and construction by the Administrator of any provision of the Plan or of any Award hereunder shall be
final and conclusive. In the event that the Board appoints a Committee, the interpretation and construction by the Committee of any provision of the Plan or of any Award hereunder shall be conclusive unless otherwise determined by the Board of
Directors. To avoid doubt, the Board of Directors may at any time exercise any powers of the Administrator, notwithstanding the fact that a Committee has been appointed. 

3.6 The Administrator shall have the authority to adopt, alter and repeal such administrative rules, guidelines and practices
governing the Plan and perform all acts, including the delegation of its responsibilities (to the extent permitted by applicable law and applicable stock exchange rules), as it shall, from time to time, deem advisable; to construe and interpret the
terms and provisions of the Plan and any Award issued under the Plan (and any agreements relating thereto); and to otherwise supervise the administration of the Plan. The Administrator may correct any defect, supply any omission or reconcile any
inconsistency in the Plan or in any agreement relating thereto in the manner and to the extent it shall deem necessary to effectuate the purpose and intent of the Plan. Notwithstanding the foregoing, no action of the Administrator under this
Section 3.6 not otherwise provided for herein or in an Award Agreement shall reduce the vested rights of any Participant without the Participant’s consent. 

3.7 Without limiting the generality of the foregoing, the Administrator may adopt special appendices and/or guidelines and
provisions for persons who are residing in or employed in, or subject to, the taxes of, any domestic or foreign jurisdictions, to comply with applicable laws, regulations, or accounting, listing or other rules with respect to such domestic or
foreign jurisdictions. 
  

	 	4.	 ELIGIBLE PARTICIPANTS. 



4.1 No Award may be granted pursuant to the Plan to any person serving as a member of the Committee or to any other Director of
the Company at the time of the grant, unless such grant is approved in the manner prescribed for the approval of compensation of directors under the Companies Law. 

4.2 Subject to the limitation set forth in Section 4.1 above and any restriction imposed by applicable law, Awards may be
granted to any Service Provider of the Company, whether or not a director of the Company or its affiliates. The grant of an Award to a Participant hereunder shall neither entitle such Participant to receive an additional Award or participate in
other incentive plans of the Company, nor disqualify such Participant from receiving and additional Award or participating in other incentive plans of the Company. 













	 	5.	 RESERVED SHARES. 



The Company shall determine the number of Shares reserved hereunder from time to time, and such number may be increased or decreased by the
Company from time to time. Any Shares under the Plan, in respect of which the right hereunder of a Participant to purchase the same shall for any reason terminate, expire or otherwise cease to exist, shall again be available for grant as Awards
under the Plan. Any Shares that remain unissued and are not subject to Awards at the termination of the Plan shall cease to be reserved for purposes of the Plan. Until termination of the Plan the Company shall at all times reserve a sufficient
number of Shares to meet the requirements of the Plan. 
  

	 	6.	 AWARD AGREEMENT. 



6.1 The Board of Directors in its discretion may award to Participants Awards available under the Plan. The terms of the Award
will be set forth in the Award Agreement. The date of grant of each Award shall be the date specified by the Board of Directors at the time such award is made, or in the absence of such specification, the date of approval of the award by the Board
of Directors. 
 6.2 The Award Agreement shall state, inter alia, the number of Options or Shares or equity-based
units covered thereby, the type of Option or Share-based or other grant awarded, any special terms applying to such Award (if any), including the terms of any country-specific or other applicable Appendix, as determined by the Board of Directors.

  

	 	7.	 RESTRICTED SHARES AND OTHER
EQUITY-BASED AWARDS. 


 7.1 Eligibility. Restricted Shares may be
issued to all Participants either alone or in addition to other Awards granted under the Plan. The Administrator shall determine the eligible Participants to whom, and the time or times at which, grants of Restricted Shares will be made, the
number of shares to be awarded, the purchase price (if any) to be paid by the Participant (subject to Section 7.2), the time or times at which such Awards may be subject to forfeiture (if any), the vesting schedule (if any) and rights to
acceleration thereof, and all other terms and conditions of the Awards. The Administrator may condition the grant or vesting of Restricted Shares upon the attainment of specified performance targets or such other factors as the Administrator may
determine, in its sole discretion. Unless otherwise determined by the Administrator, the Participant shall not be permitted to sell or transfer shares of Restricted Shares awarded under this Plan during a period set by the Administrator (if any)
(the “Restriction Period”) commencing with the date of such Award, as set forth in the applicable Award agreement. 












 7.2 Terms. A Participant selected to receive Restricted Shares shall not have
any rights with respect to such Award, unless and until such Participant has delivered a fully executed copy of the Award Agreement evidencing the Award to the Company and has otherwise complied with the applicable terms and conditions of such
Award. The purchase price of Restricted Shares shall be determined by the Administrator, but shall not be less than as permitted under applicable law. Awards of Restricted Shares must be accepted within a period of 60 days (or such shorter period as
the Administrator may specify at grant) after the grant date, by executing an Award Agreement and by paying whatever price (if any) the Administrator has designated thereunder. 

7.3 Legend. Each Participant receiving Restricted Shares shall be issued a share certificate in respect of such Restricted
Shares, unless the Administrator elects to use another system, such as book entries by the transfer agent, as evidencing ownership of Restricted Shares. Such certificate shall be registered in the name of such Participant, and shall bear an
appropriate legend referring to the terms, conditions, and restrictions applicable to such Award, substantially in the following form (as well as other legend required by the Administrator pursuant to Section 18.3 below): 

“The anticipation, alienation, attachment, sale, transfer, assignment, pledge, encumbrance or charge of the shares represented hereby are
subject to the terms and conditions (including forfeiture) of the Marimedia Ltd. Global Incentive Plan (2011), and an Award Agreement entered into between the registered owner and the Company dated ____________. Copies of such Plan and Award
agreement are on file at Marimedia Ltd.” 
 7.4 Custody. The Administrator may require that any share certificates
evidencing such shares be held in custody by the Company until the restrictions thereon shall have lapsed, and that, as a condition of any Restricted Shares Award, the Participant shall have delivered a duly signed share transfer deed, endorsed
in blank, relating to the Shares covered by such Award. 
 7.5 Rights as Shareholder. Except as provided in this Section and
Section 7.4 above and as otherwise determined by the Administrator and set forth in the Award Agreement, the Participant shall have, with respect to the Restricted Shares, all of the rights of a holder of Shares including, without
limitation, the right to receive any dividends, the right to vote such shares and, subject to and conditioned upon the full vesting of Restricted Shares, the right to tender such shares. Notwithstanding the foregoing, the payment of dividends shall
be deferred until, and conditioned upon, the expiration of the applicable Restriction Period, unless the Administrator, in its sole discretion, specifies otherwise at the time of the Award. 

7.6 Lapse of Restrictions. If and when the Restriction Period expires without a prior forfeiture of the Restricted Shares subject
to such Restriction Period, the certificates for such shares shall be delivered to the Participant. All legends shall be removed from said certificates at the time of delivery to the Participant except as otherwise required by applicable law.
Notwithstanding the foregoing, actual certificates shall not be issued to the extent that book entry recordkeeping is used. 












 7.7 Other Equity-Based Awards. Other equity-based awards (including, without
limitation, restricted share units and performance share awards) may be granted either alone or in addition to or other Awards granted under the Plan to all eligible Participants pursuant to such terms and conditions as the Administrator may
determine, including without limitation, in one or more appendix adopted by the administrator and appended to this Plan. 
  

	 	8.	 EXERCISE OF OPTIONS. 



8.1 Options shall be exercisable pursuant to the terms under which they were awarded and subject to the terms and conditions of
the Plan and any applicable Appendix, as specified in the Award Agreement. 
 8.2 The exercise price for each share to be issued upon
exercise of an Option shall be such price as is determined by the Board in its discretion, provided that the price per Share is not less than the nominal value of each Share, or to the extent required pursuant to applicable law or to qualify
for favorable tax treatment (as determined by the Administrator), not less than 100% of the Fair Market Value of a Share on the date of grant. 

8.3 An Option, or any part thereof, shall be exercisable by the Participant’s signing and returning to the Company at its
principal office, a “Notice of Exercise” in such form and substance as may be prescribed by the Board of Directors from time to time, together with full payment for the Shares underlying such Option, and the execution and delivery of any
other document required pursuant to the applicable Award Agreement. 
 8.4 Each payment for Shares under an Option shall be in respect
of a whole number of Shares, shall be effected in cash or by check payable to the order of the Company, or such other method of payment acceptable to the Company as determined by the Administrator, and shall be accompanied by a notice stating
the number of Shares being paid for thereby. 
 8.5 Until the Shares are issued (as evidenced by the appropriate entry in the
share register of the Company or of a duly authorized transfer agent of the Company) a Participant shall have no right to vote or right to receive dividends or any other rights as a shareholder shall exist with respect to such Shares,
notwithstanding the exercise of the Option. The Company shall issue (or cause to be issued) such Shares promptly after the Option is exercised. No adjustment will be made for a dividend or other right the record date for which is prior to the date
the Shares are issued, except as provided in Section 10 of the Plan. 
 8.6 To the extent permitted by law, if the Share is
traded on a national securities exchange, The Nasdaq Share Market or quoted on a national quotation system sponsored by the National Association of Securities Dealers or otherwise publicly traded or quoted, payment for the Shares underlying
an Option may be made all or in part by the delivery (on a form prescribed by the Company) of an irrevocable direction to a securities 












 
broker approved by the Company to sell Shares and to deliver all or part of the sales proceeds to the Company in payment of the exercise price (or the relevant portion thereof, as applicable) and
any withholding taxes, or on such other terms and conditions as may be acceptable to the Administrator. No Shares shall be issued until payment has been made or provided for, as provided herein. 

8.7 The Administrator may designate certain periods, at its reasonable discretion, with respect to all or certain groups of
Participants and/or with respect to certain types of Awards, during which the exercise of Awards and/or sale of Shares shall be restricted or prohibited, including without limitation, in order to comply with applicable laws in any relevant
jurisdiction and/or rules of any exchange on which the Company’s shares are traded. During such blackout periods, Participants will not be able to exercise the Options (or other Awards) and/or sale the Shares held by or on behalf of the
Participants, and the Company shall not bear any liability to Participants for any claim, loss or liability that may result from such restrictions. 
  

	 	9.	 TERMINATION OF RELATIONSHIP AS
SERVICE PROVIDER. 


 9.1 Effect of Termination; Exercise after Termination. Unless
otherwise determined by the Administrator, if a Participant ceases to be a Service Provider, such Participant may exercise any outstanding Options within such period of time as is specified in the Award Agreement or the Plan to the extent
that the Options are vested on the date of termination (but in no event later than the expiration of the term of the Option as set forth in the Award Agreement). If, on the date of termination, any Options are unvested, the Shares covered by the
unvested portion of the Option shall revert to the Plan. If, after termination, the Participant does not exercise the vested Options within the time specified in the Award Agreement or the Plan, the Option shall terminate, and the Shares covered by
such Option shall revert to the Plan. 
 In the absence of a provision specifying otherwise in the relevant Award Agreement, then: 

(a) in the event that the Participant ceases to be a Service Provider for any reason other than termination for Cause, then (i) the vested
Options shall remain exercisable until the earlier of: (a) a period of one (1) month from the Date of Termination; or (b) expiration of the term of the Option as set forth in Section 13; and (ii) all Restricted Shares still
subject to restriction under the applicable Restriction Period, as set forth in the Award Agreement, shall be forfeited. 
 (b) in the event
that the Participant ceases to be a Service Provider for Cause, then (i) all Options will terminate immediately upon the date of such termination for cause, such that the unvested portion of the Options will not vest, and the vested portion of
the Options will no longer be exercisable; and (ii) all Restricted Shares still subject to restriction under the applicable Restriction Period as of the Date of Termination, as set forth in the Award Agreement, shall be forfeited.

 9.2 Date of Termination. For purposes of the Plan and any Award or Award Agreement, and unless otherwise set forth in the
relevant Award Agreement, the “Date of Termination” (whether for Cause or otherwise) shall be the effective date of termination of the Participant’s employment or engagement as a Service Provider. 












 9.3 Leave of Absence. Unless the Administrator provides otherwise, vesting of
Awards granted hereunder shall be suspended during any unpaid leave of absence (except, for the avoidance of doubt, periods of legally protected leave of absence pursuant to applicable law). 

9.4 Change of Status. A Service Provider shall not cease to be considered as such in the case of any (a) leave of absence
approved by the Company or pursuant to applicable law, or (b) transfers between locations of the Company or between the Company, and its parent, subsidiary, affiliate, or any successor thereof; or (c) changes in status (employee to
director, employee to consultant, etc.) provided that such change may affect the specific terms applying to the Service Provider’s Award. 
  

	 	10.	 ADJUSTMENTS. 



Upon the occurrence of any of the following described events, a Participant’s rights to purchase Shares under the Plan shall be adjusted
as hereinafter provided: 
 10.1 Changes in Capitalization. Subject to any required action by the shareholders of the Company,
the number of Shares covered by each outstanding Award, and the number of Shares which have been authorized for issuance under the Plan but as to which no Options or other Award have yet been granted or which have been returned to the Plan upon
cancellation or expiration of an Option or other Award, as well as the price per Share covered by each such outstanding Award, shall be proportionately adjusted for any increase or decrease in the number of issued Shares resulting from a share
split, reverse share split, share dividend, combination or reclassification of the Shares, or any other increase or decrease in the number of issued Shares effected without receipt of consideration by the Company. The conversion of any convertible
securities of the Company shall not be deemed to have been “effected without receipt of consideration.” Such adjustment shall be made by the Board, whose determination in that respect shall be final, binding and conclusive. Except as
expressly provided herein, no issuance by the Company of shares of any class, or securities convertible into shares of any class, shall affect, and no adjustment by reason thereof shall be made with respect to, the number or price of Shares subject
to an Option or other Award. 
 10.2 Merger, Acquisition, or Asset Sale. 

(a) In the event of (i) a merger or consolidation of the Company with or into another corporation resulting in such other corporation
being the surviving entity or the direct or indirect parent of the Company or resulting in the Company being the surviving entity and any other person or entity owning fifty percent (50%) or more of the outstanding voting power of the Company’s
securities by virtue of the transaction, (ii) an acquisition of all or substantially all of the shares of the Company, or (iii) the sale of all or substantially all of the assets of the Company (each such event, a
“Transaction”), the unexercised or restricted portion of each outstanding Award shall be assumed or an equivalent Award or right substituted, by the successor corporation or an affiliate of the successor corporation, as shall be
determined by such entity, subject to the terms hereof. In the event that the successor corporation or a parent or subsidiary of the successor corporation does not provide for such an assumption or substitution of Awards, the













 
Administrator may determine, at its sole and absolute discretion, that all or a portion of the outstanding Awards shall become exercisable in full and/or the vesting of all or a portion of the
unvested Awards will accelerate on a date no later than ten (10) days prior to the date of consummation of the Transaction, provided that unless otherwise determined by the Administrator, the exercise of all Awards that otherwise would not have
been exercisable in the absence of a Transaction, shall be contingent upon the actual consummation of the Transaction. 
 (b) For the
purposes of this Section 10.2, an Award shall be considered assumed or substituted if, following a Transaction, the Award confers the right to purchase or receive, for each Share subject to the Award immediately prior to the Transaction, the
consideration (whether shares, cash, or other securities or property) received in the merger or sale of assets by holders of Shares of the Company for each Share held on the effective date of the Transaction (and if holders were offered a choice of
consideration, the type of consideration determined by the Administrator, at its sole discretion); provided, however, that if the consideration received in the Transaction is not solely common stock or ordinary shares (or the equivalent) of the
successor corporation or its direct or indirect parent, the Administrator may, with the consent of the successor corporation, provide for the per share consideration to be received upon the exercise of the Award to be solely common stock or ordinary
shares (or the equivalent) of the successor corporation or its direct or indirect parent equal in fair market value to the per share consideration received by holders of Shares in the Transaction, as determined by the Administrator. 

(c) In the event that the Board of Directors determines in good faith that, in the context of a Transaction, certain Awards have no monetary
value and thus do not entitle the holders of such Awards to any consideration under the terms of the Transaction, the Board of Directors may determine that such Awards shall terminate effective as of the effective date of the Transaction. 

(d) It is the intention that the Administrator’s authority to make determinations, adjustments and clarifications in connection with the
treatment of Awards shall be interpreted as widely as possible, to allow the Administrator maximal power and flexibility to interpret and implement the provisions of the Plan in the event of Transaction, provided that the Administrator shall
determine in good faith that a Participant’s vested rights are not thereby adversely affected without the Participant’s express written consent. Without derogating from the generality of the foregoing, the Administrator shall have the
authority, at its sole discretion, to determine that the treatment of Awards, whether vested or unvested, in a Transaction may differ among individual Participants or groups of Participants, provided that the overall economic impact of the different
approaches determined by the Administrator shall be substantively equivalent as of the date of the closing of the Transaction. 
 10.3
Initial Public Offering. In the event of an IPO, the Administrator may determine, at its sole and absolute discretion, that the vesting of all or a portion of the unvested Awards will accelerate upon such IPO, subject to any limitations
set pursuant to Section 8.7 above and Section 18 below; provided that unless otherwise determined by the Administrator, the exercise of all Awards that otherwise would not have been exercisable in the absence of the IPO, shall be
contingent upon the actual consummation of the IPO. 













	 	11.	 NON-TRANSFERABILITY OF OPTIONS
AND SHARES. 


 11.1 No Option may be transferred other than by will or by the laws
of descent and distribution, and during the Participant’s lifetime an Option may be exercised only by such Participant. 

11.2 Restricted Shares may not be assigned, transferred, pledged or mortgaged, other than by will or laws of descent and
distribution, prior to the date on which the date on which any applicable restriction, performance or deferred period lapses. Shares for which full payment has not been made, may not be assigned, transferred, pledged or mortgaged, other than by will
or laws of descent and distribution. 
 11.3 For avoidance of doubt, the foregoing shall not be deemed to restrict the transfer
of a Participant’s rights in respect of Options or Shares purchasable pursuant to the exercise thereof upon the death of such Participant to such Participant’s estate or other successors by operation of law or will, whose rights therein
shall be governed by Section 9.1(d) hereof, and as may otherwise be determined by the Administrator. 
  

	 	12.	 TERM AND AMENDMENT OF THE
PLAN. 


 12.1 The Plan shall expire on the date which is ten (10) years from the date of
its adoption by the Board of Directors (except as to Awards outstanding on that date). 
 12.2 Notwithstanding any other provision
of the Plan, the Board (or a duly authorized Committee thereof) may at any time, and from time to time, amend, in whole or in part, any or all of the provisions of the Plan (including any amendment deemed necessary to ensure that the Company
may comply with any regulatory requirement), or suspend or terminate it entirely, retroactively or otherwise; provided, however, that, except (x) to correct obvious drafting errors or as otherwise required by law or (y) as specifically
provided herein, the rights of a Participant with respect to vested Awards granted prior to such amendment, suspension or termination, may not be reduced without the consent of such Participant. The Administrator may amend the terms of any Award
theretofore granted, prospectively or retroactively, but except (x) to correct obvious drafting errors or as otherwise required by law or applicable accounting rules, or (y) as specifically provided herein, no such amendment or other
action by the Committee shall reduce the rights of any Participant with respect to vested Awards without the Participant’s consent. 
  

	 	13.	 TERM OF OPTION. 



Unless otherwise explicitly provided in an Award Agreement, if any Option, or any part thereof, has not been exercised and the Shares covered
thereby not paid for within ten (10) years after the date on which the Option was granted, as set forth in the Award Agreement (or any other period set forth in the instrument granting such Option pursuant to Section 6), such Option, or
such part thereof, and the right to acquire such Shares shall terminate, all interests and rights of the Participant in and to the same shall expire, and, in the event that in connection therewith any Shares are held in trust as aforesaid, such
trust shall expire. 













	 	14.	 CONTINUANCE OF ENGAGEMENT. 



Neither the Plan nor any offer of Shares or Options to a Participant shall impose any obligation on the Company or a related company thereof,
to continue the employment or engagement of any Participant as a Service Provider, and nothing in the Plan or in any Award granted pursuant thereto shall confer upon any Participant any right to continue to serve as a Service Provider of the Company
or a related company thereof or restrict the right of the Company or a related company thereof to terminate such employment or engagement at any time. 
  

	 	15.	 GOVERNING LAW. 



The Plan and all instruments issued thereunder or in connection therewith, shall be governed by, and interpreted in accordance with, the laws
of the State of Israel. 
  

	 	16.	 APPLICATION OF FUNDS. 



The proceeds received by the Company from the sale of Shares pursuant to Awards granted under the Plan will be used for general corporate
purposes of the Company or any related company thereof. 
  

	 	17.	 TAXES. 



17.1 Any tax consequences arising from the grant, or vesting or exercise of any Award, from the payment for Shares covered
thereby, or from any other event or act (of the Company, and/or its affiliates, or the Participant), hereunder, shall be borne solely by the Participant. The Company and/or its affiliates shall withhold taxes according to the requirements under the
applicable laws, rules, and regulations, including withholding taxes at source. Furthermore, the Participant shall agree to indemnify the Company and/or its affiliates and hold them harmless against and from any and all liability for any such tax or
interest or penalty thereon, including without limitation, liabilities relating to the necessity to withhold, or to have withheld, any such tax from any payment made to the Participant. The Company or any of its affiliates may make such provisions
and take such steps as it may deem necessary or appropriate for the withholding of all taxes required by law to be withheld with respect to Awards granted under the Plan and the exercise thereof, including, but not limited, to (i) deducting the
amount so required to be withheld from any other amount (or Shares issuable) then or thereafter to be provided to the Participant, including by deducting any such amount from a Participant’s salary or other amounts payable to the Participant,
to the maximum extent permitted under law and/or (ii) requiring the Participant to pay to the Company or any of its affiliates the amount so required to be withheld as a condition of the issuance, delivery, distribution or release of any Shares
and/or (iii) by causing the exercise and sale of any Awards or Shares held by on behalf of the Participant to cover such liability, up to the amount required to satisfy minimum statutory withholding requirements. In addition, the Participant
will be required to pay any amount due in excess of the tax withheld and transferred to the tax authorities, pursuant to applicable tax laws, regulations and rules. 












 17.2 The receipt of an Award and/or the acquisition of Shares issued upon the
exercise of the Awards may result in tax consequences. The description of tax consequences set forth in the Plan or any Appendix hereto does not purport to be complete, up to date or to take into account any special circumstances relating to a
Participant. 
 17.3 THE PARTICIPANT IS ADVISED TO CONSULT WITH A TAX ADVISOR WITH RESPECT TO THE TAX CONSEQUENCES OF RECEIVING
OR EXERCISING ANY AWARD IN LIGHT OF HIS OR HER PARTICULAR CIRCUMSTANCES. 
  

	 	18.	 MARKET STAND-OFF 



If so requested by the Company or any representative of the underwriters (the “Managing Underwriter”) in connection with any
registration of the offering of any securities of the Company under the securities laws of any jurisdiction, the Participant shall not sell or otherwise transfer any Shares or other securities of the Company during a
180-day period or such other period as may be requested in writing by the Managing Underwriter and agreed to in writing by the Company (the “Market Standoff Period”) following the effective
date of registration statement of the Company filed under such securities laws. The Company may require the Participant to execute a form of undertaking to this effect or impose stop transfer instructions with respect to securities subject to the
foregoing restrictions until the end of such Market Standoff Period. 
  

	 	19.	 CONDITIONS UPON ISSUANCE OF
SHARES. 


 19.1 Legal Compliance. Shares shall not be issued pursuant to the exercise of
an Option or with respect to any other Award unless the exercise of such Option or grant of such Award and the issuance and delivery of such Shares shall comply with applicable laws and shall be further subject to the approval of counsel for the
Company with respect to such compliance. The inability of the Company to obtain authority from any regulatory body having jurisdiction, which authority is deemed by the Company’s counsel to be necessary to the lawful issuance and sale of any
Shares hereunder, shall relieve the Company of any liability in respect of the failure to issue or sell such Shares as to which such requisite authority shall not have been obtained. 

19.2 Investment Representations. As a condition to the exercise of an Option or receipt of an Award, the Board may require the
person exercising such Option or receiving such Award to represent and warrant at the time of any such exercise or the time of receipt of the Award that the Shares are being purchased only for investment and without any present intention to sell or
distribute such Shares, and make other representations as may be required under applicable securities laws if, in the opinion of counsel for the Company, such representations are required, all in form and content specified by the Board. 












 19.3 Legend. The Administrator may require each person receiving Shares
pursuant to an Award granted under the Plan to represent to and agree with the Company in writing that the Participant is acquiring the shares without a view to distribution thereof and such other securities law related representations as the
Administrator shall request. In addition to any legend required by the Plan, the certificates for such shares may include any legend which the Administrator deems appropriate to reflect any applicable restrictions on transfer. All certificates for
Shares delivered under the Plan shall be subject to such share transfer orders and other restrictions as the Administrator may deem advisable under the rules, regulations and other requirements of any relevant securities authority, any stock
exchange upon which the Shares are then listed or any national securities association system upon whose system the Shares are then quoted, any applicable securities law, and any applicable corporate law, and the Administrator may cause a legend or
legends to be put on any such certificates to make appropriate reference to such restrictions. 
  

	 	20.	 PROXY 



The Company, at its sole discretion, may require that as a condition of grant of an Award or of exercise of an Option, the Participant be
required to grant an irrevocable proxy to any appropriate person designated by the Company or as required pursuant to any agreement between the Participant and existing shareholders of the Company, to vote all Shares obtained by the Participant
pursuant to an Award at all general meetings of Company, and to sign all written resolutions, waivers, consents etc. of the shareholders of the Company on behalf of the Participant, including the right to waive on behalf of the Participant all
minimum notice requirements for meetings of shareholders of the Company. Such proxy shall remain in effect until the consummation of an IPO, and shall be irrevocable as the rights of third parties, including investors in the Company, depend upon
such proxy. The proxy shall be personal to the Participant and shall not survive the transfer of the Participant’s Shares to a third-party transferee; provided, however, that upon a transfer of the Participant’s Shares to such a transferee
(subject to the terms and conditions of the Plan concerning any such transfer), the transferee may be required to grant an irrevocable proxy to such appropriate person as the Company, in giving its approval to the transfer, so requires. The proxy
may be contained in the Award Agreement of each Participant or otherwise as the Committee determines. If contained in the Award Agreement, no further document shall be required to implement such proxy, and the signature of the Participant on the
Award Agreement shall indicate approval of the proxy thereby granted. The holder of the proxy shall be indemnified and held harmless by the Company against any cost or expense (including counsel fees) reasonably incurred by him/her, or any liability
(including any sum paid in settlement of a claim with the approval of the Company) arising out of any act or omission to act in connection with the voting of the proxy unless arising out of his/her own fraud, bad faith or gross negligence, to the
extent permitted by applicable law. Such indemnification shall be in addition to any rights of indemnification the holder of the proxy may have as a director, officer or otherwise under the Company’s Corporate Charter or any agreement, any vote
of shareholders or directors, insurance policy or otherwise. 













	 	21.	 ADDITIONAL RESTRICTIONS ON TRANSFER
OF SHARES. 


 Until such time as the Shares are registered for trade to the public, a
Participant shall not be permitted to transfer, sell, assign, pledge, hypothecate, or otherwise encumber or dispose of in any way to one or more third parties other than with the prior approval of the Board of Directors, and subject to the
provisions of the Corporate Charter, as in effect from time to time, and/or the Award Agreement. 
  

	 	22.	 MISCELLANEOUS. 



Whenever applicable in the Plan, the singular and the plural, and the masculine, feminine and neuter shall be freely interchangeable, as the
context requires. The Section headings or titles shall not in any way control the construction of the language herein, such headings or titles having been inserted solely for the purpose of simplified reference. Words such as “herein”,
“hereof”, “hereto”, “hereinafter”, “hereby”, and “hereinabove” when used in the Plan refer to the Plan as a whole, including any applicable Appendices, unless otherwise required by context. 

*            
*             * 

  
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 Amendment to Marimedia Ltd. 

Global Share Incentive Plan (2011) – Appendix for Israeli Taxpayers 

January 21, 2015 

Effective as of January 21, 2015, the Marimedia Ltd. Global Share Incentive Plan (2011) – Appendix for Israeli Taxpayers (the
“Plan”) is hereby amended as follows (the “Amendment”): 
 1. Section 12.1 of the Plan
shall be deleted in its entirety and replaced with the following: 
 “Section 12.1. The Plan shall remain in
effect until terminated by the Board of Directors.” 
 2. Except as explicitly amended by this Amendment, all other terms of the
Plan shall remain in full force and effect. 












 Amendment to Taptica International Ltd. (fka Marimedia Ltd.) 

Global Share Incentive Plan (2011) – Appendix for Israeli Taxpayers 

Dated April 1, 2019 

Effective as of April 1, 2019, the Taptica International Ltd. (fka Marimedia Ltd.) Global Share Incentive Plan (2011) – Appendix for
Israeli Taxpayers (the “Israeli Appendix”) is hereby amended as follows (the “Amendment”): 
  

	 	1.	 Section 1.3 of the Israeli Appendix shall be deleted in its entirety and replaced with the following:



 “This Appendix applies with respect to Awards granted as Options, Restricted Share Units
(“RSUs”) or Shares under the Plan. The purpose of this Appendix is to establish certain rules and limitations applicable to Options, RSUs and Shares that may be granted or issued under the Plan from time to time, in
compliance with the securities and other applicable laws currently in force in the State of Israel. Except as otherwise provided by this Appendix, all grants made pursuant to this Appendix shall be governed by the terms of the Plan. This Appendix
complies with, and is subject to the ITO and Section 102.” 
  

	 	2.	 The following definition in Section 2 of the Israeli Appendix shall be deleted in its entirety and
replaced with the following: 


 “102 Trustee Grant” means an Award of Options, RSUs or
Shares granted pursuant to Section 102(b) of the ITO and held in trust by a Trustee for the benefit of the Eligable 102 Participant, and includes both 102 Capital Gains Track Grants and 102 Ordinary Income Track Grants.” 

 

	 	3.	 The first sentence of Section 3.1 of the Israeli Appendix shall be deleted in its entirety and replaced
with the following: 


 “Awards made pursuant to Section 102, whether as grants of Options, RSUs or as
issuances of Shares under the Plan, shall be made pursuant to either (a) Section 102(b)(2) of the ITO as 102 Capial Gains Track Grants or (b) Section 102(b)(1) of the ITO as 102 Ordinary Income Track Grants.” 

 

	 	4.	 Section 4.2 of the Israeli Appendix shall be deleted in its entirety and replaced with the following:



 “Each 102 Trustee Grant granted to an Eligible 102 Participant and each certificate for Shares acquired pursuant
to the exercise of an Option or vesting of an RSUs or issued directly as Shares shall be issued to and registered in the name of a Trustee and shall be held in trust for the benefit of the Eligible 102 Participant for the Required Holding Period.
After termination of the Required Holding Period, the Trustee may release such Awards and any such Shares, provided that (i) the Trustee has received an acknowledgment from the Israeli Income Tax Authority that the Eligible 102 Participant has paid
any applicable tax due pursuant to the ITO or (ii) the Trustee and/or the Company or its Affiliate withholds any applicable tax due pursuant to the ITO. The Trustee shall not release any 102 Trustee Grants or Shares issued upon exercise or
vesting of a 102 Trustee Grant prior to the full payment of the Eligible 102 Participant’s tax liabilities.” 

  
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	 	5.	 Section 4.6 of the Israeli Appendix shall be deleted in its entirety and replaced with the following:



 “If an Option granted as a 102 Trustee Grant is exercised, or an RSU granted as a 102 Trustee Grant is vested,
during the Required Holding Period, the Shares issued upon such exercise or vesting, as applicable, shall be issued in the name of the Trustee for the benefit of the Eligible 102 Participant. If such an Option is exercised or RSU vests after the
Required Holding Period ends, the Shares issued upon such exercise or vesting, as applicable, shall, at the election of the Eligible 102 Participant, either (i) be issued in the name of the Trustee, or (ii) be transferred to the Eligible
102 Participant directly, provided that the Eligible 102 Participant first complies with all applicable provisions of the Plan.” 
  

	 	6.	 Section 5 of the Israeli Appendix shall be deleted in its entirety and replaced with the following:



 “As long as Options, RSUs or Shares are held by the Trustee on behalf of the Eligible 102 Participant, all
rights of the Eligible 102 Participant over the shares are personal, can not be transferred, assigned, pledged or mortgaged, other than by will or laws of descent and distribution.” 

 

	 	7.	 Section 6.1 of the Israeli Appendix shall be deleted in its entirety and replaced with the following:



 “Any tax consequences arising from the grant of any Award, exercise of any Option, the vesting of any RSU, from
the issuance, sale or transfer of Shares, or from any other event or act (of the Company and/or its Affiliates and/or the Trustee and/or the Participant) relating to an Award or Shares issued thereupon shall be borne solely by the Participant. The
Company and/or its Affiliates, and/or the Trustee shall withhold taxes according to the requirements under the applicable laws, rules, and regulations, including withholding taxes at source. Furthermore, the Participant shall agree to indemnify the
Company and/or its Affiliates and/or the Trustee and hold them harmless against and from any and all liability for any such tax or interest or penalty thereon, including without limitation, liabilities relating to the necessity to withhold, or to
have withheld, any such tax from any payment made to the Participant. The Company or any of its Affiliates and the Trustee may make such provisions and take such steps as it/they may deem necessary or appropriate for the withholding of all taxes
required by law to be withheld with respect to Awards granted under the Plan and the exercise, sale, transfer or other disposition thereof, including, but not limited, to (i) deducting the amount so required to be withheld from any other amount
then or thereafter payable to a Participant, including by deducting any such amount from a Participant’s salary or other amounts payable to the Participant, to the maximum extent permitted under law and/or (ii) requiring a Participant to
pay to the Company or any of its Affiliates the amount so required to be withheld as a condition of the issuance, delivery, distribution or release of any Shares and/or (iii) by causing the exercise of Options and/or vesting of RSUs and/or sale
of Shares held by or on behalf of the Participant to cover such liability. In addition, the Participant will be required to pay any amount, including penalties, that exceeds the tax to be withheld and transferred to the tax authorities, pursuant to
applicable tax laws, regulations and rules.” 
  

	 	8.	 Except as explicitly amended by this Amendment, all other terms of the Israeli Appendix shall remain in full
force and effect. 



  
 4