[GRAPHIC OMITTED] AHOLD

                                                                   PRESS RELEASE

Johan Boeijenga appointed President and CEO of Ahold Central Europe

Amsterdam, The Netherlands, October 2, 2006 - Ahold announced today that Johan
Boeijenga has been appointed President and CEO of Ahold Central Europe, with
immediate effect. Boeijenga is currently Executive Vice President Supply Chain
and member of the Executive Board at Albert Heijn.

Boeijenga will succeed Jacquot Boelen, who has resigned in order to pursue
opportunities outside Ahold. Boelen will remain available for a period of time
to allow for an effective transition.

"Johan's extensive knowledge of the retail business makes him ideally suited to
lead the team and maximize our opportunities in this region," said Ahold
President and CEO Anders Moberg. "He will be bringing considerable talents and
experience to his new role."

Boeijenga joined Ahold in 1988 as a management trainee. Over the next 18 years,
he gained experience in logistics and supply chain at Albert Heijn and also
served as CEO of Ahold's former operations in Indonesia. Boeijenga took on his
current role in 2003, leading Albert Heijn in building its state-of-the-art
logistics capability and serving on the team that drove the successful
repositioning of the company.

Boelen joined Ahold Polska in January of 2001 as President and CEO and was
appointed President and CEO of the Ahold Central Europe arena at its creation in
2003. Commenting on his time at the company, Boelen said, "Over the past five
years, I've learned that our team in Central Europe has a real passion for the
business. I am confident that they will continue to do what is right for our
company and, most of all, our customers."

"I want to thank Jacquot for his many contributions to Ahold," said Moberg. "He
was responsible for the significant task of integrating our operations in
Central Europe into a single arena. Before that, Jacquot oversaw much progress
by Ahold in the Polish market, including the rebranding of the company's
supermarkets to Albert. We wish him all the best for the future."

Ahold Press Office: +31 (0)20 509 5343

FORWARD-LOOKING STATEMENTS NOTICE
Certain statements in this press release are forward-looking statements within
the meaning of the U.S. federal securities laws. These forward-looking
statements are subject to risks, uncertainties and other factors that could
cause actual results to differ materially from the future results expressed or
implied by the forward-looking statements. Many of these risks and uncertainties
relate to factors that are beyond Ahold's ability to control or estimate
precisely. Many of these risk factors are detailed in Ahold's publicly filed
reports. Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this press
release. Ahold does not undertake any obligation to release publicly any
revisions to these forward-looking statements to reflect events or circumstances
after the date of this press release, except as may be required by applicable
securities laws. Outside the Netherlands, Koninklijke Ahold N.V., being its
registered name, presents itself under the name of "Royal Ahold" or simply
"Ahold."

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