Exhibit 99(a)
                           PRESS RELEASE

FOR IMMEDIATE RELEASE
THURSDAY
SEPTEMBER 10, 1998


CONTACT PERSON:         STACY DUCKETT, VICE PRESIDENT
                        INVESTOR RELATIONS
                        TCBY ENTERPRISES, INC.
                        (501) 688-8229


               TCBY REPORTS IMPROVED OPERATING RESULTS FOR
                      FIRST NINE MONTHS OF 1998

                  OVER 300 LOCATIONS UNDER DEVELOPMENT


LITTLE ROCK,  AR  -  (Thursday, September  10,1998)  -  TCBY
ENTERPRISES, INC. (NYSE:TBY) today announced net income  for
the first nine  months of 1998  increased to $9,944,623,  or
$.43 per  basic  share  and $.41  per  diluted  share,  from
$7,701,787, or $.32 per share  (basic and diluted), for  the
same period in 1997.   Net income for  the third quarter  of
1998 increased to  $5,676,067, or $.25  per basic share  and
$.24 per diluted share, from  $4,325,146, or $.18 per  share
(basic and diluted),  for the  same period of  1997.   These
results include an  after-tax gain  on the  sale of  Company
assets of approximately $1,385,000, or $.06 per share (basic
and diluted).
 
Sales and franchising revenues for the first nine months  of
1998 were  $82,974,543  compared  to  $83,793,631  in  1997.
Sales and franchising revenues for the third quarter of 1998
were $32,868,428 as compared to $34,137,907 last year.   The
1997  revenues  include  several   items  that  impact   the
comparison  of  current  revenues   including:    sales   of
approximately $2.5 million to a private label customer on  a
one-time  basis;   sales  of   $1.2  million   from   Carlin
Manufacturing, Inc.,  a TCBY  subsidiary which  was sold  in
July,  1997;  and  a  difference  in  initial  international
development fees of  $1 million.   The Company continues  to
realize sales and franchising benefits from its  development
of  co-branded  locations  with  other  food  or   petroleum
operations.  Over 300  co-branded and traditional  locations
have been opened during 1998.

"We remain committed to the  expansion of the TCBY brand  in
both our traditional and  co-branded locations," said  Frank
D. Hickingbotham, Chairman and Chief Executive Officer.  "We
still face a competitive marketplace, and dairy prices  have
continued to increase,  thus impacting  other progress  that
has been made.  We believe that our opportunities for growth
through both continued expansion of TCBY locations, and  the
development  of  private  label  production   opportunities,
remain strong."

There    were    2,964     TCBY(registered)    and     Juice
Works(registered)  locations  open,   as  well  as   several
thousand retail points of sale for TCBY products  worldwide,
at the  conclusion  of  the  third  quarter  of  1998.    In
addition, there were over 300 TCBY locations under agreement
for development.  

In December, 1995, the  Company announced the  authorization
by its Board of Directors to purchase up to 3 million shares
of its outstanding common stock.  During the second  quarter
of 1998,  the  Company  completed this  authorization.    In
December,  1997,  the  Board  of  Directors  authorized  the
purchase of an additional 2 million shares of the  Company's
stock.   To date,  the Company  has purchased  over  212,000
shares under this authorization.   Purchases have been  made
utilizing the Company's cash resources.

This release  contains forward-looking  statements based  on
certain assumptions  regarding U.  S. and  foreign  economic
conditions,  competition,   cost   of  raw   materials   (as
previously announced, dairy prices during 1998 have exceeded
historical  levels),  unit  openings  and  closings,   sales
volumes per  unit,  other  manufacturing  opportunities,  no
changes in governmental regulation of the food industry, and
no material event which would  impact the reputation of  the
Company's manufacturing facility or the Company's ability to
utilize that  facility.   Should the  Company's  performance
differ  materially  from  the  assumptions  regarding  these
areas, actual  results  could vary  significantly  from  the
performance noted in the forward looking statements.   Thus,
the Company cautions readers not to place undue reliance  on
any forward looking statements, which  speak only as of  the
date made.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells soft serve frozen yogurt and  sorbet,
hardpack frozen yogurt and  ice cream, and frozen  novelties
products, and markets foodservice  equipment.  The  Company,
through subsidiaries, develops locations and products  under
the TCBY(registered) and Juice Works(registered) brands.


                           TCBY Enterprises, Inc.
                       Selected Financial Highlights
                     ($000, Except Per Share Amounts)
                                (Unaudited)

<TABLE>
<CAPTION>
                                 Quarter Ended      Nine Months Ended
                              Aug. 30    Aug. 31   Aug. 30    Aug. 31
                               1998       1997       1998      1997
<S>                           <C>       <C>       <C>       <C>
Operating Results
Sales & Franchising Revenue   $ 32,868  $ 34,138  $ 82,975  $ 83,794
Net Income                    $  5,676  $  4,325  $  9,945  $  7,702
Basic Earnings Per Share      $    .25  $    .18  $    .43  $    .32
Average Shares Outstanding      23,131    23,881    23,290    24,168
Diluted Earnings Per Share    $    .24  $    .18  $    .41  $    .32
Diluted Shares                  23,872    24,318    24,065    24,388
Dividends Paid Per Share      $    .05  $    .05  $    .15  $    .15
</TABLE>
<TABLE>
<CAPTION>
                                        August 30       November 30
                                          1998             1997
<S>                                     <C>             <C>
Financial Position
Current Assets                          $ 50,679        $ 46,226
Current Liabilities                     $ 13,862        $ 11,694
Property, Plant & Equipment, net        $ 36,545        $ 40,341
Total Assets                            $ 99,134        $ 99,264
Long-term Debt, less current portion    $  3,745        $  6,298

Stockholders' Equity                    $108,243        $ 97,687
  Less Treasury Stock                   $(29,813)       $(20,262)
Total Stockholders' Equity              $ 78,430        $ 77,426

</TABLE>