Exhibit 99(a)
                           PRESS RELEASE


FOR IMMEDIATE RELEASE
FRIDAY
APRIL 25, 1997

CONTACT PERSON:         STACY DUCKETT
                        CORPORATE COMMUNICATIONS
                        (501) 688-8229


                   TCBY LAUNCHES NEW SORBET FIZZ
                        WITH NATIONAL MEDIA


LITTLE  ROCK,  AR  -  (FRIDAY,   APRIL  25,  1997)  -   TCBY
ENTERPRISES,   INC.   (NYSE:TBY)    today   announced    the
introduction  of   the  new   Sorbet  Fizz   menu  item   at
"TCBY"(Registered)   and    "TCBY"   Treats(Service    Mark)
locations.   Available April  28, the  Sorbet Fizz  will  be
strongly supported  with  cable  and  broadcast  television,
network radio, and an FSI.

The Sorbet Fizz is a refreshing blend of  "TCBY"(Registered)
soft serve non-dairy/nonfat  sorbet and  Sprite(Registered).
The promotion  coincides with  the introduction  of two  new
soft serve sorbet  flavors - Strawberry  Kiwi and  Pineapple
Passion Fruit  -  to this  already  extensive line  of  five
flavors.   The  Sorbet Fizz  was  the consumer  favorite  of
several test  items the  Company considered  in 1996.    The
suggested promotional retail price is $1.79.

In support of  this introduction,  the Sorbet  Fizz will  be
featured in  a national  FSI, television,  and radio.    The
television spot,  "Gone Fizzin",  will run  in :15  and  :30
versions on broadcast and cable networks.  This is the first
television spot from the Company that highlights the  "TCBY"
Treats(Service Mark) shop,  a concept that  units have  been
converting to since  1995.   The ad features  a family  that
drives into a  seemingly deserted  town, only  to find  that
everyone  has   "Gone   Fizzin'"   at   the   local   "TCBY"
Treats(Service Mark) shop.  

"TCBY is the market leader  in soft serve sorbet  products,"
said Tony Passarello,  Senior Vice  President of  Marketing,
TCBY Systems, Inc.   "The Sorbet Fizz is  a great menu  item
for summer,  allows us  to highlight  our sorbet  line,  and
creates some tremendous marketing opportunities.  It  easily
fits into all of our locations whether they are  traditional
or non-traditional units."   Passarello added, "This is  our
first foray into the beverage segment of the treats  market.
The Sorbet Fizz re-emphasizes  our commitment to the  entire
family as 'the  customer' that  began with  the TCBY  Treats
concept."

The television spot  was developed and  produced by Stone  &
Ward, the  Company's  agency  of record.  Greg  Winter  with
Wilson Griak of Minneapolis directed.

"The "Gone Fizzin" spot is a new initiative for TCBY,"  said
Larry Stone,  CEO/Creative Director,  Stone  & Ward.    "The
focus on one product, and use of a storyline makes the  spot
very entertaining, and easy to remember."

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen  yogurt,  hardpack  ice  cream,  and  frozen  novelty
products, and markets foodservice equipment.  The Company is
the  world's  largest   manufacturer-franchisor  of   frozen
yogurt.    The   Company,  through  subsidiaries,   develops
locations and  products  under  the  "TCBY"(Registered)  and
Juice Works(Registered) brands.

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