Exhibit 99(c)

                          PRESS RELEASE






FOR IMMEDIATE RELEASE
FRIDAY
SEPTEMBER 20, 1996



CONTACT PERSON:    STACY DUCKETT, VICE PRESIDENT
                   CORPORATE COMMUNICATIONS
                   (501) 688-8229



                 TCBY REPORTS THIRD QUARTER EARNINGS
                         INCREASE 72 PERCENT


LITTLE  ROCK,  AR    -     Friday  (September  20)  -   TCBY
ENTERPRISES, INC. (NYSE:TBY) today announced net income  for
the third quarter of 1996 improved 72 percent to  $3,755,387
or $.15 per share, from  $2,188,584, or $.09 per share,  for
the same period  of 1995.   Net  income for  the first  nine
months of 1996  improved to  $5,703,931 or  $.23 per  share,
from $193,392, or  $.01 per  share, for the  same period  in
1995.    The  improvements were  primarily achieved  through
growth in  non-traditional  franchise development,  and  the
Company's  restructuring   announced  in   November,   1995,
including the franchising of Company-owned stores  resulting
in reduced overhead, and a focus on geographic regions where
the Company's hardpack frozen products can be delivered  and
marketed in a more efficient manner.

Sales and franchising revenues  for the third quarter  ended
August 31, 1996 and  1995 were $30,221,179 and  $39,238,810,
respectively.  Sales and franchising revenues for the  first
nine  months  of   1996  and  1995   were  $75,443,872   and
$99,969,345,  respectively.    The  declines  in  sales  and
franchising revenues primarily result from the execution  of
the  Company's  strategic  decisions   to  franchise     its
Company-owned stores; to sell the marketing and distribution
rights to its refrigerated yogurt  line; and to refocus  the
geographic  regions  where  the  Company's  hardpack  frozen
products are marketed.

TCBY had  2,781 total  locations at  the conclusion  of  the
third quarter  of  1996.   These  locations consisted  of  1
company-owned  store,  209  international  locations,  1,340
non-traditional locations and 1,231 franchised stores.   The
Company continues

 3rd Quarter Earnings         -2-        September 20, 1996<PAGE>


to pursue  the  development  of  franchised  non-traditional
locations with an emphasis on convenience stores operated in
association with national petroleum companies.  As of August
31, 1996,  the Company  had opened  184 of  these  petroleum
locations and had an additional 80 locations under agreement
for development in  1996.  Agreements  have been signed  for
multi-location  developments  with   many  major   petroleum
companies  including   Texaco,  Citgo,   and  Exxon.   These
locations  offer  dual-branding  opportunities  with   other
national food companies.

Following the  close  of  the  third  quarter,  the  Company
announced it had executed a franchise development  agreement
for  Australia,  New   Zealand,  Singapore,  Malaysia,   and
Vietnam.  In addition, an  agreement for the development  of
Ecuador was signed late in  the third quarter.  The  Company
now has development agreements in 38 countries.

"We are very pleased with our third quarter results and  the
significant improvements we  are experiencing," said  Herren
Hickingbotham, President and Chief  Operating Officer.   "We
are excited  about  our  development  opportunities  through
non-traditional   and    co-branded    locations,    through
conversions and expansion of the TCBY Treats program in  our
traditional  franchise  stores  and  through   international
growth.     The   reductions   in   selling,   general   and
administrative expenses have been maintained throughout  the
year, and  we  continue  to focus  on  improving  sales  and
profitability."

In December, 1995, the  Company announced the  authorization
by its Board of  Directors to purchase  up to three  million
shares of its outstanding common stock.  During this  fiscal
year,  the  Company  has  purchased  over  900,000   shares.
Purchases have been made  utilizing the Company's cash  from
operations.

The Board of Directors  of the Company  declared a $.05  per
share  cash  dividend  payable   on  October  14,  1996  to
shareholders of record as of October 4, 1996.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen  yogurt,  hardpack  ice  cream,  and  frozen  novelty
products, and markets foodservice equipment.  The Company is
the largest manufacturer-franchisor of frozen yogurt in  the
world.  





3rd Quarter Earnings         -3-         September 20, 1996




                      TCBY Enterprises, Inc.
                   Selected Financial Highlights
                 ($000, Except Per Share Amounts)
                            (Unaudited)


<TABLE>
<CAPTION>
                             Three Months Ended  Nine Months Ended
                                 August 31,          August 31,
                              1996       1995      1996      1995
<S>                          <C>       <C>       <C>       <C>
Operating Results
Sales & Franchising Revenue  $30,221   $39,239   $75,444   $99,969
Net Income                   $ 3,755     2,189     5,704       193
Net Income Per Share         $   .15       .09       .23       .01
Average Shares Outstanding    25,036    25,585    25,293    25,579
Dividends Paid Per Share     $   .05       .05       .15       .15
</TABLE>
<TABLE>
<CAPTION>
                                      August 31,    November 30,
                                         1996           1995
<S>                                    <C>            <C>
Financial Position
Current Assets                         $ 47,676       $ 51,357
Current Liabilities                    $ 13,033       $ 14,668
Property, Plant & Equipment, Net       $ 44,403       $ 45,710
Total Assets                           $107,195       $111,625
Long-term Debt, less current portion   $ 10,262       $ 12,641
Stockholders' Equity                   $ 80,383       $ 82,179





</TABLE>
                                -30-