Exhibit 99(b)
                           PRESS RELEASE



FOR IMMEDIATE RELEASE
THURSDAY
JUNE 11, 1998


CONTACT PERSON:         STACY DUCKETT, VICE PRESIDENT
                        CORPORATE COMMUNICATIONS
                        (501) 688-8229


                  TCBY REPORTS IMPROVED OPERATING
                  RESULTS FOR FIRST HALF OF 1998


LITTLE  ROCK,  AR  -  (Thursday)   JUNE  11,  1998  -   TCBY
ENTERPRISES, INC. (NYSE:TBY) today announced net income  for
the first six  months of  1998 increased  to $4,268,556,  or
$.18 per share (basic and diluted), from $3,376,641, or $.14
per share (basic and diluted), for the same period in  1997.
Net income  for  the second  quarter  of 1998  increased  to
$3,526,968, or  $.15 per  share  (basic and  diluted),  from
$3,124,990, or $.13 per share  (basic and diluted), for  the
same period  in  1997.   These  results represent  the  best
second  quarter  earnings  performance  experienced  by  the
Company since 1991.

Sales and franchising  revenues for the  first half of  1998
increased to $50,106,115  from $49,655,724 in  1997.   Sales
and franchising revenues for the second quarter of 1998 were
$30,897,590 as  compared  to  $31,184,025 last  year.    The
Company has realized sales and franchising revenues benefits
from its  continued  development  of  co-branded  locations.
However, 1997 revenues  included several  items that  impact
the comparison  to  current revenues,  including:  sales  of
approximately $1.2 million from Carlin Manufacturing,  Inc.,
a TCBY  subsidiary  which was  sold  in July,  1997;  record
initial international development fees in the second quarter
of 1997;  and the  introduction  of a  new product  line  in
retail channels  during  the second  quarter  of 1997.    In
addition, sales  and  franchising  revenues  were  adversely
impacted by  the  economic  challenges in  Asia,  which  are
expected to continue throughout 1998.

There    were    2,915    "TCBY"(registered)    and    Juice
Works(registered)  locations  open,   as  well  as   several
thousand  retail   points-of-sale   for   "TCBY"(registered)
products worldwide, at the conclusion of the second  quarter
of 1998. In  addition, there were  over 300 locations  under
agreement for  development. Most  of the  "TCBY"(registered)
locations under  development  will be  co-branded  locations
with other food or petroleum  operations. Most of the  Juice
Works(registered)  locations  under   development  will   be
co-branded  with  existing  "TCBY"(registered)   operations.
Juice Works(registered) locations also continue to be opened
in airports, travel  plazas, and  mall food  courts by  Host
Marriott.        

"We are  pleased with  our second  quarter results  and  the
continued improvements we are  experiencing," said Frank  D.
Hickingbotham, Chairman  and  Chief Executive  Officer.  "We
have faced challenges in dairy prices and the Asian markets,
but despite this, have maintained our continued improvements
in earnings.   The strategy  of expanding the  sale of  TCBY
products   through   co-branded   locations   continues   to
contribute positively to our results."

The above quote contains forward-looking statements based on
certain assumptions  regarding  U.S.  and  foreign  economic
conditions,  competition,   costs  of   raw  materials   (as
previously announced, dairy prices during 1998 have exceeded
historical  levels),  unit  openings  and  closings,   sales
volumes per  unit,  other  manufacturing  opportunities,  no
changes in governmental regulation of the food industry, and
no material event which would  impact the reputation of  the
Company's manufacturing facility or the Company's ability to
utilize that  facility.  Should  the  Company's  performance
differ  materially  from  the  assumptions  regarding  these
areas, actual  results  could vary  significantly  from  the
performance noted in the forward-looking statements.   Thus,
the Company cautions readers not to place undue reliance  on
any forward-looking statements, which  speak only as of  the
date made.

In December, 1995, the  Company announced the  authorization
by its Board of  Directors to purchase  up to three  million
shares of its outstanding common  stock.  During the  second
quarter, the  Company  completed  this  authorization.    In
December,  1997,  the  Board  of  Directors  authorized  the
purchase  of  an  additional  two  million  shares  of   the
Company's stock.   To date, the  Company has purchased  over
112,000 shares  under this  authorization.   Purchases  have
been made utilizing the Company's cash resources. 

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells soft serve frozen yogurt and  sorbet,
hardpack frozen  yogurt and  ice cream,  and frozen  novelty
products, and markets foodservice  equipment.  The  Company,
through subsidiaries, develops locations and products  under
the "TCBY"(registered) and Juice Works(registered) brands.

                       TCBY Enterprises, Inc.
                   Selected Financial Highlights
                 ($000, Except Per Share Amounts)
                            (Unaudited)


<TABLE>
<CAPTION>

                                 Quarter Ended     Six Months Ended
                               May 31    June 1    May 31    June 1
                                1998      1997      1998      1997
<S>                           <C>       <C>       <C>       <C>
Operating Results
Sales & Franchising Revenue   $ 30,898  $ 31,184  $ 50,106  $ 49,656
Net Income                    $  3,527  $  3,125  $  4,269  $  3,377
Basic Earnings Per Share      $    .15  $    .13  $    .18  $    .14
Average Shares Outstanding      23,270    24,149    23,369    24,311
Diluted Earnings Per Share    $    .15  $    .13  $    .18  $    .14
Diluted Shares                  24,158    24,350    24,161    24,421
Dividends Paid Per Share      $    .05  $    .05  $    .10  $    .10
</TABLE>
<TABLE>
<CAPTION>
                                          May 31       November 30
                                           1998            1997
<S>                                     <C>             <C>
Financial Position
Current Assets                          $ 46,199        $ 46,226
Current Liabilities                     $ 13,891        $ 11,694
Property, Plant & Equipment, net        $ 39,241        $ 40,341
Total Assets                            $ 96,624        $ 99,264
Long-term Debt, less current portion    $  4,629        $  6,298

Stockholders' Equity                    $103,611        $ 97,687
  Less Treasury Stock                   $(28,937)       $(20,262)
Total Stockholders' Equity              $ 74,674        $ 77,426


</TABLE>