Exhibit 99(f)
                          PRESS RELEASE


FOR IMMEDIATE RELEASE
FRIDAY
AUGUST 22, 1997


CONTACT PERSON:         STACY DUCKETT, VICE PRESIDENT
                        CORPORATE COMMUNICATIONS
                        TCBY ENTERPRISES, INC.
                        (501) 688-8229

                        PAM WETZEL, MARKETING/PR COORDINATOR
                        PRETZEL TIME, INC.
                        (717) 671-5610


            PRETZEL TIME AND TCBY ANNOUNCE OPENING OF
                    20TH CO-BRANDED LOCATION


LITTLE ROCK, AR  - Friday  (August 22)  - TCBY  ENTERPRISES,
INC. (NYSE:TBY) AND PRETZEL  TIME, INC. today announced  the
opening of the 20th co-branded location at the Fox Run  Mall
in Newington, New Hampshire,  the first Pretzel  Time/"TCBY"
Treats dual concept for Pretzel Time franchisees, Patty  and
Steve Krukoff.

There are currently 20 "TCBY" Treats locations operating  in
Pretzel Time outlets around the country and Pretzel Time has
signed franchise agreements  for an  additional 4  locations
that are slated to open within the next few months.  Pretzel
Time anticipates  additional  openings  over  the  next  few
years.

TCBY executed  a development  agreement with  Pretzel  Time,
Inc. in  July,  1994 which  allows  for the  development  of
"TCBY" Treats locations within Pretzel Time retail  outlets.
There are approximately  250 Pretzel Time  locations in  the
United States and Canada.

"We are  so pleased  to  announce the  opening of  the  20th
Pretzel Time/TCBY location," said  Jim Sahene, President  of
TCBY Systems, Inc.  "These  locations have been a source  of
growth for TCBY in  malls, and we  expect t his to continue.
Pretzel Time has been and  will continue to be an  important
part of our co-branding program."

"Our relationship  with  TCBY  has been  great,"  said  Rich
Hankins, President of Pretzel Time,  Inc.  "The addition  of
frozen yogurt to  the pretzel  line offers  our customers  a
greater variety of delicious, low-fat products and  provides
operators with the ability to diversify product lines, avoid
seasonal sales declines, and increase profit margin.  We are
proud to open our 20th dual concept, and look forward to the
many co-branding opportunities with TCBY in the future."

Pretzel  Time,  Inc.  is   a  franchisor  and  operator   of
hand-rolled  soft  pretzel  outlets  located  primarily   in
regional and  super-regional  malls  throughout  the  United
States and Canada.  The  company specializes in the sale  of
hot, fresh baked pretzels;  specialty toppings; and  drinks.
In addition to the traditional pretzel with butter and salt,
unsalted and unbuttered pretzels are available upon request,
as well as a great  variety of specialty pretzels, such  as,
Cinnamon Raisin, Chocolate  Chip, Sesame  Seed, Poppy  Seed,
Pizza, Caramel Crunch, Pretzel Bites and Pretzel Dogs.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells soft serve frozen yogurt and  sorbet,
hardpack frozen  yogurt,  hardpack  ice  cream,  and  frozen
novelty products, and  markets foodservice  equipment.   The
Company is  the world's  largest  manufacturer-franchisor  of
frozen yogurt.  The Company, through subsidiaries,  develops
locations and  products  under  the  "TCBY"(Registered)  and
Juice Works(Registered) brands.

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