Exhibit 99(c)
                          PRESS RELEASE

FOR IMMEDIATE RELEASE
TUESDAY
MARCH 10, 1998

CONTACT PERSON:         STACY DUCKETT, VICE PRESIDENT
                        CORPORATE COMMUNICATIONS
                        (501)  688-8229

                 TCBY REPORTS IMPROVED OPERATING
                     RESULTS FOR FIRST QUARTER

LITTLE  ROCK,  AR  -  Tuesday   (March  10,  1998)  -   TCBY
ENTERPRISES,  INC.  (NYSE:TBY)   today  announced   improved
operating results for the first quarter of 1998.  Net income
increased  to  $741,588,  or  $.03  per  share  (basic   and
diluted), from  $251,651,  or  $.01  per  share  (basic  and
diluted) in 1997.   These results  represent the best  first
quarter earnings  performance  experienced  by  the  Company
since 1990.

Sales and franchising revenues were $19,208,525 as  compared
to $18,471,699 for the same period last year.  The sales and
franchising  revenues   for  1997   includes   approximately
$800,000 from Carlin Manufacturing,  Inc. which  was sold in
July, 1997.  The increase in sales and franchising  revenues
is primarily attributable to continued growth in  co-branded
locations and increased  private label  sales.   Franchising
revenues were adversely impacted by the economic  challenges
in Asia, which are expected to continue throughout 1998.

As of March 1, 1998, there were 2,855 "TCBY"(registered)  or
Juice Works(registered) locations open,  as well as  several
thousand  retail   points-of-sale   for   "TCBY"(registered)
products worldwide.    In  addition,  there  were  over  300
"TCBY"(registered)    locations    under    agreement    for
development.  Most of the "TCBY"(registered) locations under
development will be co-branded locations with other food  or
petroleum operations.    Juice  Works(registered)  locations
continue to be opened in  travel plazas, airports, and  mall
food courts by Host Marriott, generally in conjunction  with
"TCBY"(registered) locations.

The Company's expansion worldwide continued during the first
quarter.   New  development agreements  were  completed  for
Bolivia, Paraguay,  Ireland and  the  United Kingdom.    The
economic challenges in Asia will have a short-term impact on
the Company's international operations, but are not expected
to have a material impact on the overall earnings for 1998.

"We are extremely pleased  with our first quarter  results,"
said Frank D.  Hickingbotham, Chairman  and Chief  Executive
Officer.  "We have experienced nine consecutive quarters of
income improvements over the comparable prior periods.   The
Company is pleased with our continuing franchising growth as
domestic franchise fees increased  47% in the first  quarter
of 1998 compared to the first quarter of 1997."

The Company announced it  will conduct 10 regional  meetings
with franchisees throughout  the country  during the  second
quarter to introduce marketing programs and new products for
1998.  Jim Sahene, President, TCBY Systems, stated, "We have
worked closely with our franchise community to develop these
exciting programs and believe they should provide benefit to
our stores in 1998."

A  key  objective  of  the  Company  continues  to  be   the
enhancement of  shareholder value.    As such,  the  Company
announced in January that its executive management team will
only receive  their  full  incentive bonus  if  the  Company
attains basic  earnings per  share of  $.46 in  1998,  which
approximates a 24 percent increase  over 1997.  The  Company
expects revenues from  food products and equipment  sales to
increase over 1997 due to continued expansion of  co-branded
locations and other manufacturing opportunities.  

These  forward-looking  statements  are  based  on   certain
assumptions regarding the economy, competition, costs of raw
materials, unit  openings and  closings, sales  volumes  per
unit,  other  manufacturing  opportunities,  no  changes  in
governmental  regulation  of  the  food  industry,  and   no
material event  which would  impact  the reputation  of  the
Company's manufacturing facility or the Company's ability to
utilize that  facility.   Should the  Company's  performance
differ  materially  from  the  assumptions  regarding  these
areas, actual  results  could vary  significantly  from  the
performance noted in the forward-looking statements.   Thus,
the Company cautions readers not to place undue reliance  on
any forward-looking statements, which  speak only as of  the
date made.

In December, 1995, the  Company announced the  authorization
by its Board of  Directors to purchase  up to three  million
shares of  its  outstanding  common stock.    To  date,  the
Company has purchased approximately 2.4 million shares under
this  authorization.    In  December,  1997,  the  Board  of
Directors authorized  the  purchase  of  an  additional  two
million shares of the Company's  stock.  To date,  purchases
have been made utilizing the Company's cash from operations.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen and  ice  cream,  and frozen  novelty  products,  and
markets foodservice equipment.   The Company is the  world's
largest  manufacturer-franchisor  of  frozen  yogurt.    The
Company,  through  subsidiaries,   develops  locations   and
products   under    the   "TCBY"(registered)    and    Juice
Works(registered) brands.

                      TCBY Enterprises, Inc.

                   Selected Financial Highlights

             (In Thousands, Except Per Share Amounts)
                            (Unaudited)


<TABLE>
<CAPTION>
                                            Quarter Ended
                                       March 1,       March 2,
                                         1998           1997
<S>                                    <C>            <C>
Operating Results
Sales & Franchising Revenues           $19,209        $18,472
Net Income                             $   742        $   252
Basic Earnings Per Share               $   .03        $   .01
Average Shares Outstanding              23,468         24,472
Diluted Earnings Per Share             $   .03        $   .01
Diluted Shares                          24,165         24,492
Dividends Paid Per Share               $   .05        $   .05
</TABLE>
<TABLE>
<CAPTION>
                                       March 1,    November 30,
                                         1998         1997
<S>                                    <C>            <C>
Financial Position
Current Assets                         $45,284        $46,226
Current Liabilities                     11,551         11,694
Property, Plant & Equipment, Net        39,813         40,341
Total Assets                            96,914         99,264
Long-term Debt, less current portion     5,596          6,298

Stockholders' Equity                    97,827         97,687
  Less Treasury Stock                  (21,907)       (20,262)
Total Stockholders' Equity              75,920         77,426<PAGE>


</TABLE>