[Ahold Logo] Ahold
                                                        Press Release

                                                        Royal Ahold
                                                        Corporate Communications



                                                 Date:  February 27, 2004
                                 For more information:  +31 75 659 57 20


Ahold announces term limits for Corporate Executive Board members

Zaandam, The Netherlands, February 27, 2004 -- Ahold today announced that as
part of Ahold's corporate governance initiative, term limits have been
established for Corporate Executive Board members.

Theo de Raad will continue to lead the divestment process in South America and
Thailand. Mr de Raad will step down from the Executive Board upon his retirement
at age 60 on January 7, 2005.

Bill Grize will continue his duties as CEO of Ahold USA, Inc. and will supervise
the organizational integration occurring across Ahold USA, and the divestiture
of BI-LO/Bruno's. Mr Grize will continue to serve as a member of the Executive
Board until the new organization is fully integrated, and then relinquish his
role as a Board member. This will occur no later than his planned retirement in
April 2006 when he reaches age 60.

Ahold President & CEO Anders Moberg, CFO Hannu Ryopponen, and Chief Corporate
Governance Counsel Peter Wakkie will have term limits expiring in 2008. Mr
Moberg and Mr Ryopponen's terms are subject to renewal. Mr Wakkie will have
reached his retirement age limit at that time.

Anders Moberg states: "Ahold's implementation of term limits is one element of
our commitment to strengthened corporate governance. In addition, this series of
changes provide for a well-planned, coordinated leadership transition."

Ahold Corporate Communications: +31 75 659 57 20


                                                  Albert Heijnweg 1, Zaandam
                                                  P.O. Box 3050, 1500 HB Zaandam
                                                  The Netherlands
                                                  Phone: +31 (0)75 659 5720
http://www.ahold.com                              Fax: +31 (0)75 659 8302

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Certain statements in this press release are "forward-looking statements" within
the meaning of U.S. federal securities laws and are intended to be covered by
the safe harbors created thereby. These forward-looking statements are subject
to risks, uncertainties and other factors that could cause actual results to
differ materially from those expressed in those forward-looking statements. Many
of these factors are beyond Ahold's ability to control or estimate precisely.
Readers are cautioned not to place undue reliance on such forward-looking
statement, which only speaks as of the date of this press release. For a more
detailed discussion of such risks and other factors, see Ahold's Annual Report
on Form 20-F for its most recent fiscal year. Ahold does not undertake any
obligation to release publicly any revisions to this forward-looking statement
to reflect events or circumstances after the date of this press release or to
reflect the occurrence of unanticipated events, except as may be required under
applicable securities laws. Outside The Netherlands Koninklijke Ahold N.V.,
being its registered name, presents itself under the name of "Royal Ahold" or
simply "Ahold".
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