Exhibit 99(d)

                          PRESS RELEASE


FOR IMMEDIATE RELEASE
TUESDAY
SEPTEMBER 24, 1996

CONTACT PERSON:         STACY DUCKETT, VICE PRESIDENT
                        CORPORATE COMMUNICATIONS
                        (501) 688-8229


                    TCBY ANNOUNCES ACQUISITION
                OF JUICE WORKS(Registered) CONCEPT


LITTLE ROCK, AR - Tuesday (September 24) - TCBY ENTERPRISES,
INC.
(NYSE:TBY) today announced the acquisition of  substantially
all  of  the  assets  of  two  companies  which  owned   and
franchised Juice  Works(Registered), a  Phoenix-based  juice
and  smoothie  bar  operation.    The  Company  intends   to
franchise the Juice  Works(Registered) concept  domestically
and internationally.

The Juice Works(Registered) concept  was operated by  Robert
and Shelley  Sikora,  who  will remain  with  the  new  TCBY
subsidiary, Juice Works Development, Inc., to assist in  the
development of the concept.  There are currently 2 locations
open in the Phoenix area and 4 more under development.   The
Company plans  to expand  into other  major markets  in  the
immediate future, including  Dallas, Tempe  and Tucson,  and
has received  inquiries from  around the  U.S., Europe,  and
Australia.   The  Juice Works(Registered)  concept  will  be
developed  through  franchising  of  both  traditional   and
non-traditional     locations.          Co-branding     with
"TCBY"(Registered) locations and other foodservice  concepts
will also be available.

Forbes magazine, in April,  noted juice bars  as one of  the
hottest  concepts   in  the   food   business.     A   Juice
Works(Registered) store offers a menu of fruit and vegetable
juices, fresh-made fruit smoothies made with frozen  yogurt,
nutritional supplements to add to juices and smoothies, and
lowfat/nonfat baked  goods.    The juice  drinks  and  fruit
smoothies are appealing  not only  to the  health-conscious,
but are  a  delicious,  nutritional alternative  as  a  meal
substitute.

Juice Works                  -2-         September 24, 1996



"Juice Works is  an exciting acquisition  for the  Company,"
said Herren  Hickingbotham,  President and  Chief  Operating
Officer, TCBY Enterprises, Inc.  "Juice Works is one of  the
better  positioned  concepts  in  this  exciting,   emerging
category in the franchise industry.  It is a health-oriented
concept, and  fits  well with  the  TCBY image  of  offering
quality, healthy products to consumers.  From a  co-branding
standpoint with TCBY, the Juice  Works menu is an  excellent
complement to our frozen treats  dayparts.  We look  forward
to developing the  Juice Works concept  into a national  and
international operation."

"Juice Works will benefit  greatly from TCBY's  experience,"
said Shelley Sikora, now  Vice President of Development  for
Juice Works Development, Inc.  "They have the expertise  and
systems in place  to develop,  support, supply  and equip  a
major franchise  system.   TCBY developed  the #1  brand  of
frozen yogurt in the world  and we look forward to  applying
that expertise in building the Juice Works brand rapidly. "
Closing date  for the  acquisition was  September 11.    The
Company did not disclose the details of the purchase.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen  yogurt,  hardpack  ice  cream,  and  frozen  novelty
products, and markets foodservice equipment.  The Company is
the  world's  largest   manufacturer-franchisor  of   frozen
yogurt.

                               -30-