Exhibit 10.1


 


NEITHER THE ISSUANCE NOR SALE OF THE SECURITIES
REPRESENTED BY THIS NOTE HAVE BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES
MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED (I) IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES
UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN OPINION OF COUNSEL, IN A GENERALLY ACCEPTABLE FORM, THAT REGISTRATION IS NOT REQUIRED
UNDER SAID ACT.


 


	Principal Amount: $100,001.00	Issue Date: May 12, 2021


 





 


	
     

    PROMISSORY NOTE

     



  


FOR VALUE RECEIVED, VPR
Brands, LP, a Delaware limited partnership (the “Company”), hereby promises to pay to the order of Kevin Frija or registered
assigns (the “Holder”) on May 12th, 2022 (the “Maturity Date”), the principal amount set forth above (the “Principal
Amount”), and to pay interest on the outstanding Principal Amount at the rate of Twenty Four percent (24%) per annum (the “Note”).
Interest shall commence accruing on the date hereof (the “Issue Date”), computed on the basis of a 365-day year and the actual
number of days elapsed, provided that any payment otherwise due on a Saturday, Sunday or legal Bank holiday may be paid on the following
business day. All payments due hereunder, shall be made in lawful money of the United States of America.


 


1.       Transfers
of Note to Comply with the 1933 Act. The Holder agrees that this Note may not be sold, transferred,
pledged, hypothecated or otherwise disposed of except as follows:  (a) to a person whom the Note may legally be transferred
without registration and without delivery of a current prospectus under the 1933 Act with respect thereto and then only against receipt
of an agreement of such person to comply with the provisions of this Section 1 with respect to any resale or other disposition of the
Note; or (b) to any person upon delivery of a prospectus then meeting the requirements of the 1933 Act relating to such securities and
the offering thereof for such sale or disposition, and thereafter to all successive assignees.


 


2.          Right
of Prepayment. The Company may repay any amount of the Note at any time. On each business
day, the Holder may deduct one (1) ACH payment from the bank account of the Borrower (as specified on Exhibit “A” of this
Note) in the amount of $500.00 per business day until such time as the Borrower has paid an amount equal to the principal and accrued
interest as set forth in the Note. Each such payment shall be applied first to accrued and unpaid interest and the balance shall be applied
towards the reduction of the principal amount due under this Note.


 


3.          Representations
and Warranties.  The Company represents and warrants to the Holder that:


 


		(a)	such party is duly organized, validly existing and in good standing (if applicable) under the laws of
the jurisdiction of its organization;



 


		(b)	such party has authority to own its property and assets and to carry on its business as now conducted,
except, in each case, where the failure to do so, or so possess, individually or in the aggregate would not reasonably be expected to
result in a material adverse effect;



 


		(c)	such party has all requisite organizational power and authority to execute and deliver and perform all
its obligations under this Note;



 


		(d)	such party is qualified to do business in, and is in good standing (where such concept exists) in, every
jurisdiction in which the nature of its business or the ownership or leasing of its properties makes such





     


     


    

qualification necessary, except where the failure to be so qualified
or in good standing individually or in the aggregate would not reasonably be expected to result in a material adverse effect;


 


		(e)	the transactions contemplated hereby is within such party’s organizational powers and have been
duly authorized by all necessary corporate or limited liability company action;



 


		(f)	this Note has been duly executed and delivered by such party and constitutes a legal, valid and binding
obligation of such party, enforceable in accordance with its terms; and



 


		(g)	the transactions to be entered into and contemplated by this Note (a) do not require any consent or
approval of, registration or filing with, or any other action by, any governmental authority except for the Company’s disclosure
obligations under federal securities laws, (b) will not (i) violate any applicable law or (ii) the organizational documents, bylaws, charter,
operating agreement, certificate of formation or certificate of incorporation of such party, (c) will not violate or result in a
default under any indenture or any other agreement, instrument or other evidence of indebtedness, and (d) will not result in the
creation or imposition of any lien on any asset of such party.



 


4.       Remedies
Upon Default.  In the event that the Company defaults on its payment obligations under
this Note, the Holder may proceed to protect and enforce its rights and remedies under this Note by suit in equity, action at law or other
appropriate proceeding, whether for the specific performance of any covenant or agreement contained in this Note and proceed to enforce
the payment thereof or any other legal or equitable right of the Holder.


 


5.       Cancellation
of Note. Upon the repayment by the Company of all of its obligations hereunder to the Holder,
including, without limitation, the principal amount of this Note, plus accrued but unpaid interest, the indebtedness evidenced hereby
shall be deemed canceled and paid in full.  Payments received by the Holder hereunder shall be applied first against interest
accrued on this Note, and next in reduction of the outstanding principal balance of this Note.


 


6.       Severability.  If
any provision of this Note is, for any reason, invalid or unenforceable, the remaining provisions of this Note will nevertheless be valid
and enforceable and will remain in full force and effect.  Any provision of this Note that is held invalid or unenforceable
by a court of competent jurisdiction will be deemed modified to the extent necessary to make it valid and enforceable and as so modified
will remain in full force and effect.


 


7.       Amendment
and Waiver.  This Note, or any provision of this Note, may only be amended or waived
if set forth in a writing executed by the Company and Holder.  The waiver by Holder of a breach of any provision of this Note
shall not operate or be construed as a waiver of any other breach.


 


8.       Successors.  Except
as otherwise provided herein, this Note shall bind and inure to the benefit of and be enforceable by the Holder and its permitted successors
and assigns.


 


9.       Assignment.  This
Note shall not be directly or indirectly assignable or delegable by the Company or the Holder, except as provided in a writing executed
by the Company and Holder.


 


10.   Further
Assurances.  The Holder will execute all documents and take such other actions as the
Company may reasonably request in order to consummate the transactions provided for herein and to accomplish the purposes of this Note.


 


11.   Notices,
Consents, etc.  Any notices, consents, waivers or other communications required or
permitted to be given under the terms hereof must be in writing and will be deemed to have been delivered:  (i) upon receipt,
when delivered personally; (ii) upon receipt, when sent by facsimile (provided confirmation of transmission is mechanically or electronically
generated and kept on file by the sending party); or (iii) one (1) business day after deposit with a nationally recognized overnight delivery
service, in each case properly addressed to the party to receive the same.  The addresses and facsimile numbers for such communications
shall be:


 


	If to Company:	
    VPR BRANDS, LP

    3001 Griffin Road

    Fort Lauderdale, FL 33312





     


     


    

	 	
    Attention: Kevin Frija

    Telephone: 954.715.7001

    Facsimile: Kevin.Frija@vprbrands.com

	 	 
	With a Copy to (which shall not constitute notice):	
     

    Anthony LG, PLLC

    Attention: Laura E. Anthony, Esq.

     

	 	 
	If to the Holder:	
    Kevin Frija

    Attention:

    Telephone:

    Facsimile: ______________________

	 	 


or at such other address and/or facsimile
number and/or to the attention of such other person as the recipient party has specified by written notice given to each other party three
(3) trading days prior to the effectiveness of such change.  Written confirmation of receipt (A) given by the recipient of such
notice, consent, waiver or other communication, (B) mechanically or electronically generated by the sender’s facsimile machine containing
the time, date, recipient facsimile number and an image of the first page of such transmission or (C) provided by a nationally recognized
overnight delivery service, shall be rebuttable evidence of personal service, receipt by facsimile or receipt from a nationally recognized
overnight delivery service in accordance with clause (i), (ii) or (iii) above, respectively.


 


12.   Governing
Law.  Except in the case of the Jurisdiction provisions of Section 13 below, this Note
shall be delivered and accepted in and shall be deemed to be contracts made under and governed by the internal laws of the State of Delaware,
and for all purposes all questions concerning the construction, validity and interpretation of this Note and any and all disputes or controversies
arising out of the subject matter hereof (whether by contract, tort or otherwise) shall be governed by and construed in accordance with
the domestic laws of the State of Delaware, without giving effect to any choice of law or conflict of law provision (whether of the State
of Delaware or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of Florida.


 


13.   Jurisdiction.  EACH
PARTY HERETO AGREES THAT JURISDICTION AND VENUE IN ANY ACTION BROUGHT BY THE HOLDER PURSUANT TO THIS NOTE SHALL PROPERLY (BUT NOT EXCLUSIVELY)
LIE IN ANY FEDERAL OR STATE COURT LOCATED IN BROWARD COUNTY, FLORIDA.  BY EXECUTION AND DELIVERY OF THIS AGREEMENT, EACH PARTY
HERETO IRREVOCABLY SUBMITS TO THE JURISDICTION OF SUCH COURTS FOR ITSELF AND IN RESPECT OF ITS PROPERTY WITH RESPECT TO SUCH ACTION.  EACH
PARTY HERETO IRREVOCABLY AGREES THAT VENUE WOULD BE PROPER IN SUCH COURT, AND HEREBY WAIVES ANY OBJECTION THAT SUCH COURT IS AN IMPROPER
OR INCONVENIENT FORUM FOR THE RESOLUTION OF SUCH ACTION.  EACH PARTY HERETO FURTHER AGREES THAT THE MAILING BY CERTIFIED OR
REGISTERED MAIL, RETURN RECEIPT REQUESTED, OF ANY PROCESS REQUIRED BY ANY SUCH COURT SHALL CONSTITUTE VALID AND LAWFUL SERVICE OF PROCESS
AGAINST THEM, WITHOUT NECESSITY FOR SERVICE BY ANY OTHER MEANS PROVIDED BY STATUTE OR RULE OF COURT.


 


14.    No
Inconsistent Agreements.  No party hereto will hereafter enter into any agreement,
which is inconsistent with the rights granted to the Holder in this Note.


 


15.   Third
Parties.  Nothing herein expressed or implied is intended or shall be construed to
confer upon or give to any person or entity, other than the Holder and its permitted successor and assigns, any rights or remedies under
or by reason of this Note.


  


16.   Waiver
of Jury Trial.  EACH PARTY HERETO HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL
BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATED TO THIS NOTE. EACH PARTY HERETO CERTIFIES AND ACKNOWLEDGES THAT (A) NO REPRESENTATIVE,
AGENT OR ATTORNEY OF THE HOLDER HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT THE HOLDER WOULD NOT, IN THE EVENT OF LITIGATION, SEEK TO
ENFORCE THE FOREGOING WAIVER, (B) EACH




     


     


    

PARTY HERETO UNDERSTANDS AND HAS CONSIDERED
THE IMPLICATIONS OF THIS WAIVER, (C) EACH PARTY HERETO MAKES THIS WAIVER VOLUNTARILY, AND (D) EACH PARTY HERETO HAS BEEN INDUCED TO ENTER
INTO THIS NOTE BY, AMONG OTHER THINGS, THE WAIVERS AND CERTIFICATIONS IN THIS SECTION.


 


17.   Usury
Savings Clause. Notwithstanding any provision in this Note to the contrary, the total
liability for payments of interest and payments in the nature of interest, including, without limitation, all charges, fees, exactions,
or other sums which may at any time be deemed to be interest, shall not exceed the limit imposed by the usury laws of the jurisdiction
governing this Note or any other applicable law. In the event the total liability of payments of interest and payments in the nature of
interest, including, without limitation, all charges, fees, exactions or other sums which may at any time be deemed to be interest, shall,
for any reason whatsoever, result in an effective rate of interest, which for any month or other interest payment period exceeds the limit
imposed by the usury laws of the jurisdiction governing this Note, all sums in excess of those lawfully collectible as interest for the
period in question shall, without further agreement or notice by, between, or to any party hereto, be applied to the reduction of the
outstanding principal balance due hereunder immediately upon receipt of such sums by the Holder hereof, with the same force and effect
as though the Company had specifically designated such excess sums to be so applied to the reduction of the principal balance then outstanding,
and the Holder hereof had agreed to accept such sums as a penalty-free payment of principal; provided, however, that the Holder may, at
any time and from time to time, elect, by notice in writing to the Company, to waive, reduce, or limit the collection of any sums in excess
of those lawfully collectible as interest, rather than accept such sums as a prepayment of the principal balance then outstanding. It
is the intention of the parties that the Company does not intend or expect to pay, nor does the Holder intend or expect to charge or collect
any interest under this Note greater than the highest non-usurious rate of interest which may be charged under applicable law.


 


18.   Entire
Agreement.  This Note (including any recitals hereto) set forth the entire understanding
of the parties with respect to the subject matter hereof, and shall not be modified or affected by any offer, proposal, statement or representation,
oral or written, made by or for any party in connection with the negotiation of the terms hereof, and may be modified only by instruments
signed by all of the parties hereto.


 


 


[Signature page to follow]




     


     


    

 


 


IN WITNESS WHEREOF, this
Note is executed by the undersigned as of the date hereof.


 


  


	VPR BRANDS, LP	 
	
    By: Soleil Capital Management LLC,

    its General Partner
	 
	 	 
	 	 
	By: /s/ Kevin Frija                                       	 
	Name: Kevin Frija	 
	Title:   Manager and Chief Executive Officer