Press Release
[Graphic Omitted] Ahold
                                                        Royal Ahold
                                                        Corporate Communications



                                                 Date:  February 11, 2004
                                 For more information:  +31 75 659 57 20




Ahold intends to divest BI-LO and Bruno's in the United States

Zaandam, The Netherlands, February 11, 2004 -- Ahold today announced its
intention to divest its BI-LO and Bruno's subsidiaries, two of the leading
supermarket chains in the Southeast region of the United States.

The intended divestment of BI-LO and Bruno's is part of Ahold's strategy to
optimize its portfolio and to strengthen its financial position by reducing
debt. Ahold has made a strategic decision to focus its efforts on its remaining
U.S. food retail operations, including Stop & Shop, Giant-Landover,
Giant-Carlisle, Tops, and Peapod, positioning those companies for growth. Ahold
has retained William Blair & Company, LLC to assist in the sale process. Ahold
intends to complete the BI-LO and Bruno's divestment process in 2004.

Commenting on the announcement, Anders Moberg, Ahold President & CEO said, "We
believe that BI-LO and Bruno's are both powerful brands and will have a bright
future under new ownership. We hope to identify buyers whose strategic
priorities include further strengthening these businesses to succeed in a
competitive but fast-growing marketplace."

Ahold USA President and CEO, Bill Grize commented: "We are confident that this
decision will position BI-LO and Bruno's for long-term growth in their
respective markets, with the intent of creating more value for associates and
customers."

Dean Cohagan, President and CEO of BI-LO and Bruno's said, "With decades-long
heritages of outstanding customer service, deep roots in the communities we
serve, experienced management teams and strategically attractive store locations
in one of the fastest-growing regions of the United States, BI-LO and Bruno's
are strong businesses well-positioned to thrive in the years ahead. We are
confident that the BI-LO and Bruno's tradition of excellence will be continued
under new ownership."

BI-LO, headquartered in Mauldin, South Carolina, was acquired by Ahold in 1977.
The company operates 292 stores in South Carolina, North Carolina, Georgia and
Tennessee, with unaudited net sales in 2003 of USD 3,197 million. BI-LO employs
approximately 27,000 associates.




                                                  Albert Heijnweg 1, Zaandam
                                                  P.O. Box 3050, 1500 HB Zaandam
                                                  The Netherlands
http://www.ahold.com                              Phone:  +31 (0)75 659 5720
                                                  Fax:    +31 (0)75 659 8302

                                                                           1/2
<PAGE>

Bruno's, based in Birmingham, Alabama, was acquired by Ahold in 2001. The
company operates 178 stores in Alabama, Florida, Georgia and Mississippi, with
unaudited net sales in 2003 of USD 1,775 million. Bruno's employs approximately
14,500 associates.


Ahold Corporate Communications: +31.75.659.57.20


--------------------------------------------------------------------------------
Certain statements in this press release are 'forward-looking statements' within
the meaning of U.S. federal securities laws and are intended to be covered by
the safe harbors created thereby. These forward-looking statements include
statements as to Ahold's intention to divest its BI-LO and Bruno's subsidiaries.
These forward-looking statements are subject to risks, uncertainties and other
factors that could cause actual results to differ materially from those
expressed in those forward-looking statements. Such factors include, but are not
limited to, Ahold's ability to find buyers for the above subsidiaries on terms
that are acceptable to Ahold and the effect of general economic conditions. Many
of these factors are beyond Ahold's ability to control or estimate precisely.
Readers are cautioned not to place undue reliance on such forward-looking
statements, which only speak as of the date of this press release. For a more
detailed discussion of such risks and other factors, see Ahold's Annual Report
on Form 20-F for its most recent fiscal year. Ahold does not undertake any
obligation to release publicly any revisions to these forward-looking statements
to reflect events or circumstances after the date of this press release or to
reflect the occurrence of unanticipated events, except as may be required under
applicable securities laws. Outside the Netherlands, Koninklijke Ahold N.V.,
being its registered name, presents itself under the name of "Royal Ahold" or
simply "Ahold".
--------------------------------------------------------------------------------