Exhibit 99.1
  LETTER OF
    TRANSMITTAL
 CLAIRES STORES,
    INC.
  OFFER TO
    EXCHANGE
  $450,000,000
    AGGREGATE PRINCIPAL AMOUNT OF OUTSTANDING
 8.875%
    SENIOR SECURED SECOND LIEN NOTES DUE 2019
  FOR
  $450,000,000
    AGGREGATE PRINCIPAL AMOUNT OF
    8.875% SENIOR SECURED SECOND LIEN NOTES DUE 2019
    THAT HAVE BEEN REGISTERED UNDER
    THE SECURITIES ACT OF 1933, AS AMENDED
   THE EXCHANGE OFFER WILL EXPIRE
    AT 5:00 P.M., NEW YORK CITY TIME, ON
    [          ],
    2011, UNLESS EXTENDED (SUCH TIME AND DATE, OR THE LATEST TIME
    AND DATE TO WHICH THE EXCHANGE OFFER HAS BEEN EXTENDED, THE
    EXPIRATION DATE). TENDERS OF NOTES MAY BE
    WITHDRAWN AT ANY TIME AT OR PRIOR TO THE EXPIRATION
    DATE .
   Delivery To: The Bank of New York Mellon
    Trust Company, N.A., as Exchange Agent
  The Bank of
    New York Mellon Trust Company, N.A., as Exchange Agent
    c/o The Bank of New York Mellon Corporation
    Corporate
    Trust Operations-
    Reorganization Unit
    101 Barclay Street, Floor 7 East
    New York, NY 10286
    Attention: Mr. William
    Buckley  Processor
    Telephone:
    212-815-5788
    Facsimile:
    212-298-1915
  DELIVERY OF THIS INSTRUMENT TO AN ADDRESS OTHER THAN AS SET
    FORTH ABOVE, OR TRANSMISSION OF INSTRUCTIONS VIA FACSIMILE
    OTHER THAN AS SET FORTH ABOVE, WILL NOT CONSTITUTE A VALID
    DELIVERY.




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PLEASE
    READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY
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Please Check the Appropriate Box:
  o

Check here if tendered Old Notes are being delivered with
    this Letter of Transmittal.o

Check here if tendered Old Notes are being delivered pursuant
    to a Notice of Guaranteed Delivery previously delivered to the
    Exchange Agent and complete Box 4 below.o

Check here if tendered Old Notes are being delivered by
    Book-Entry Transfer made to the account maintained by the
    Exchange Agent with DTC and complete Box 5 below.o

Check here if you are a Broker-Dealer and wish to receive ten
    additional copies of the Prospectus and ten copies of any
    amendments or supplements to the Prospectus.   Name:  Address:   4




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PLEASE
    READ THIS ENTIRE LETTER OF TRANSMITTAL
    CAREFULLY BEFORE COMPLETING THE BOXES
  All Tendering Holders Complete the following Boxes, as
    applicable:
  BOX 1DESCRIPTION OF OLD 8.875% SENIOR SECURED SECOND LIEN NOTES
    TENDERED(ATTACH ADDITIONAL SIGNED PAGES, IF NECESSARY)CertificateNumber(s) ofName(s) and Address(es) of Registered


Old 8.875%


Aggregate PrincipalHolders(s) Exactly as Name(s)


Senior Secured


AmountAppear(s) on Note Certificate(s)


Second Lien


Represented by


Aggregate Principal(Please fill in, if blank)


Notes*


Certificate(s)


Amount Tendered**Total:* Need not be completed if Old 8.875% Senior Secured Second
    Lien Notes are being tendered by book-entry transfer.** The minimum permitted tender is $2,000 in principal
    amount of Old 8.875% Senior Secured Second Lien Notes. All other
    tenders must be in integral multiples of $1,000 of principal
    amount. Unless otherwise indicated in this column, the aggregate
    principal amount of the Old 8.875% Senior Secured Second Lien
    Notes represented by the certificates identified in this Box 1
    or delivered to the Exchange Agent herewith shall be deemed
    tendered. See Instruction 4.


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BOX 2
  SPECIAL
    REGISTRATION INSTRUCTIONS
    (See Instructions 5, 6 and 7)
  and/or
  and/or
  Name(s): (Please Type or Print)
  Address:   (include Zip Code)
   (Tax Identification or Social
    Security Number)
  o
    Credit unexchanged Old Notes delivered by book-entry transfer to
    the DTC account set forth below:   (DTC Account Number)
   BOX 3
  SPECIAL
    DELIVERY INSTRUCTIONS
    (See Instructions 5, 6 and 7)
  and/or
    Name(s): (Please Type or Print)
  Address:   (include Zip Code)
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BOX 4
  USE OF
    GUARANTEED DELIVERY
    (See Instruction 2)
    Name(s) of Registered Holder(s):  Date of Execution of
    Notice of Guaranteed Delivery:  Name of Eligible Institution
    that Guaranteed Delivery:
    BOX 5
  USE OF
    BOOK-ENTRY TRANSFER
    (See Instruction 1)
    Name(s) of Tendering Holder(s):  Name of DTC Participant:  DTC Participant Number:  Contact at DTC Participant:  Transaction Code Number:
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BOX 6
    TENDERING HOLDER SIGNATURE
  (See
    Instructions 1 and 5)
    In addition, complete Substitute
    Form W-9
    herein or applicable
    Form W-8
  XX (Signature of Registered
    Holder(s) or Authorized Signatory)
  NOTE:
    The above lines must be signed by the Registered Holder(s) of
    Old Notes as their name(s) appear(s) on the Old Notes or on the
    DTC Security Position with respect thereto, or by person(s)
    authorized to become Registered Holder(s) (evidence of which
    authorization must be transmitted with this Letter of
    Transmittal). If signature is by a trustee, executor,
    administrator, guardian, attorney-in-fact, officer, or other
    person acting in a fiduciary or representative capacity, such
    person must set forth his or her full title below. See
    Instruction 5.  Name(s):  Capacity:  Street Address:   (Include Zip Code)
  Area Code and Telephone
    Number:  Tax Identification or Social
    Security Number: Signature
    Guarantee
 (If required by
    Instruction 5)
 Authorized Signature
  X  Name: (Please Print)
  Title:  Name of Firm:   (Must be an Eligible Institution
    as defined in Instruction 2)
    Address:     (Include Zip Code)
  Area Code and Telephone
    Number:  Date:     8




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INSTRUCTIONS TO
    LETTER OF TRANSMITTAL
  FORMING
    PART OF THE TERMS AND CONDITIONS OF THE EXCHANGE
    OFFER
  Delivery of this Letter of Transmittal and Old
    Notes. Form W-9,
  Guaranteed Delivery
    Procedures. Rule 17Ad-15
  Beneficial Owner Instructions to Registered
    Holders. and/or
  Partial Tenders.
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Signatures on the Letter of Transmittal; Bond Powers
    and Endorsements; Guarantee of Signatures.
              Special Registration and Delivery
    Instructions. and/or Form W-9, Form W-8BEN, Form W-8ECI Form W-8IMY, book-entry
  Transfer Taxes. and/or and/or
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Tax Identification Number. Form W-9
  Form W-9 Form W-9 Form W-8BEN, Form W-8ECI, Form W-8IMY,
    Validity of Tenders.
  Waiver of Conditions.
  No Conditional Tenders.
  Mutilated, Lost, Stolen or Destroyed Old
    Notes.
  Requests for Assistance or Additional
    Copies.
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Acceptance of Tendered Old Notes and Issuance of Old
    Notes; Return of Old Notes.
  Withdrawal.
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TO BE
    COMPLETED BY ALL TENDERING HOLDERS
    (See Instruction 6)
    SUBSTITUTE
    FormW-9Payers Request for
    Taxpayer Identification Number (TIN)


PLEASE PROVIDE YOUR TAXPAYER IDENTIFICATION NUMBER (TIN) IN PART
    I AT THE RIGHT AND CERTIFY BY SIGNING AND DATING BELOW.  IF YOU
    ARE AWAITING A TIN, CHECK THE BOX IN PART III.  FOR ADDITIONAL
    INSTRUCTIONS, SEE THE ENCLOSED GUIDELINES FOR CERTIFICATION OF
    TIN ON SUBSTITUTE FORM W-9.


Part I  Social Security Number OR Employer
    Identification NumberName 
    Business Name (if different from above) 
    Please check appropriate boxo Individual/
    Sole Proprietoro C
    Corporation o S
    Corporation o Partnershipo Trust/
    Estate o Limited
    Liability Company.
    Enter the tax classification
    (D =  Disregarded Entity, C = Corporation, P = Partnership) o Other
    Address
    City, State, Zip Code


Part II  For Payees exempt from backup withholding, see the enclosed Guidelines for Certification of Taxpayer Identification Number on Substitute Form W-9, check the Exempt box below, and complete the Substitute Form W-9.
o Exempt payeePart IIIAwaiting TIN Please complete the Certificate of Awaiting
    Taxpayer Number below.Certification  Under
    penalties of perjury, I certify that:(1) The number shown on this form is my correct taxpayer
    identification number (or I am waiting for a number to be issued
    to me), and(2) I am not subject to backup withholding because
    (a) I am exempt from backup withholding, or (b) I have
    not been notified by the Internal Revenue Service (IRS) that I
    am subject to backup withholding as a result of a failure to
    report all interest or dividends, or (c) the IRS has
    notified me that I am no longer subject to backup withholding,
    and(3) I am a U.S. citizen or other U.S. person (defined
    below).Certification Instructions  You must cross out
    item (2) above if you have been notified by the IRS that
    you are currently subject to backup withholding because you have
    failed to report all interest and dividends on your tax return.
    However, if after being notified by the IRS that you were
    subject to backup withholding, you received notification from
    the IRS that you are no longer subject to backup withholding, do
    not cross out item (2). (Also see instructions in the enclosed
    Guidelines for Certification of Taxpayer Identification Number
    on Substitute
    Form W-9.)The Internal Revenue Service does not require your consent to
    any provision of this document other than the certifications
    required to avoid backup withholding.SIGNATURE: ­
    ­





DATE: ­
    ­  13




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Definition of U.S. person.
  
    An individual who is a U.S. citizen or U.S. resident alien,
    A partnership, corporation, company, or association created or
    organized in the United States or under the laws of the United
    States,
    An estate (other than a foreign estate), or
    A domestic trust (as defined in Treasury
    Regulation Section 301.7701-7).  YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU CHECKED
    THE BOX IN PART III OF THE SUBSTITUTE
    FORM W-9.


CERTIFICATE OF AWAITING TAXPAYER IDENTIFICATION NUMBER
    SIGNATURE: ­
    ­

DATE: ­
    ­   NOTE:  FAILURE TO COMPLETE AND RETURN THIS
    SUBSTITUTE
    FORM W-9
    MAY RESULT IN A PENALTY IMPOSED BY THE IRS AND BACKUP
    WITHHOLDING OF 28% OF ANY PAYMENT. PLEASE REVIEW THE ENCLOSED
    GUIDELINES.
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GUIDELINES
    FOR DETERMINING THE PROPER IDENTIFICATION NUMBER
    TO GIVE THE EXCHANGE AGENT
  000-00-0000. 00-0000000.
  Give the NAME and SOCIALSECURITY numberFor this type of account:

of:1.


Individual

The individual2.


Two or more individuals (joint account)

The actual owner of the account or, of combined funds, the first
    individual on the account(1)3.


Custodian account of a minor (Uniform Gift to Minors Act)

The Minor(2)4.a.


The usual revocable savings trust account (grantor is also
    trustee)

The grantor-trustee(1)4.b.


So-called trust account that is not a legal or valid trust under
    state law

The actual owner(1)5.


Sole proprietorship or disregarded entity owned by an individual

The owner(3)6.


Grantor trust filing under Optional Form 1099 Filing Method
    1 (see Regulation
    section 1.671-4(b)(2)(i)(A))

The grantor*   Give the NAME and EMPLOYERIDENTIFICATION numberFor this type of account:

of:7.


Disregarded entity not owned by an individual

The owner8.


A valid trust, estate, or pension trust

The legal entity (Do not furnish the identifying number of the
    personal representative or trustee unless the legal entity
    itself is not designated in the account title.)(4)9.


Corporate or LLC electing corporate status on Form 8832

The corporation10.


Association, club, Religious, charity, educational organization
    or other tax-exempt organization account

The organization11.


Partnership or multi-member LLC

The partnership12.


A broker or registered nominee

The broker or nominee13.


Account with the Department of Agriculture in the name of an
    entity (such as a state or local government, school district, or
    prison) that receives agricultural program payments

The public entity14.


Grantor trust filing under the Form 1041 Filing Method or
    the Optional Form 1099 Filing Method 2 (see Regulation
    section 1.671-4(b)(2)(i)(B))

The trust  (1)
    
    List first and circle the name of
    the person whose number you furnish. If only one person on a
    joint account has a social security number, that persons
    number must be furnished.(2)
    
    Circle the minors name and
    furnish the minors social security number.(3)
    
    You must show your individual name,
    but you may also enter your business or doing business as name.
    You may use either your social security number or employer
    identification number (if you have one).(4)
    
    List first and circle the name of
    the legal trust, estate, or pension trust.*
    
    Grantor also must provide a
    Substitute
    Form W-9
    to trustee of trust.  NOTE:
    If no name is circled when there is more than one name, the
    number will be considered to be that of the first name
    listed. 15




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GUIDELINES
    FOR CERTIFICATION OF TAXPAYER
    IDENTIFICATION NUMBER ON SUBSTITUTE
    FORM W-9
  Obtaining
    a Number
  Form SS-5, Form SS-4, Form SS-5 http://www.ssa.gov/online/ss-5.pdf 1-800-772-1213. Form SS-4 www.irs.gov 1-800-829-3676.
    
    An organization exempt from tax under Section 501(a), an
    individual retirement account (IRA), or a custodial account
    under Section 403(b)(7), if the account satisfies the
    requirements of Section 401(f)(2).
    The United States or any of its agencies or instrumentalities,
    A state, the District of Columbia, a possession of the United
    States, or any of their political subdivisions or
    instrumentalities,
    A foreign government or any of its political subdivisions,
    agencies or instrumentalities, or
    An international organization or any of its agencies or
    instrumentalities.    
    A corporation,
    A foreign central bank of issue,
    A dealer in securities or commodities required to register in
    the United States, the District of Columbia, or a possession of
    the United States,
    A futures commission merchant registered with the Commodity
    Futures Trading Commission,
    A real estate investment trust,
    An entity registered at all times during the tax year under the
    Investment Company Act of 1940, as amended,
    A common trust fund operated by a bank under Section 584(a),
    A financial institution,
    A middleman known in the investment community as a nominee or
    custodian, or
    A trust exempt from tax under Section 664 or described in
    Section 4947.    
    Payments to nonresident aliens subject to withholding under
    Section 1441,
    Payments to partnerships not engaged in a trade or business in
    the United States and which have at least one nonresident alien
    partner,
    Payments of patronage dividends where the amount received is not
    paid in money,
    Payments made by certain foreign organizations, or
    Section 404(k) distributions made by an ESOP.    
    Payments of interest on obligations issued by individuals (note:
    you may be subject to backup withholding if this interest is
    $600 or more and is paid in the course of the payers trade
    or business and you have not provided your correct taxpayer
    identification number to the payer),
    Payments described in Section 6049(b)(5) to nonresident
    aliens,
    Payments on tax-free covenant bonds under Section 1451,
    Payments made by certain foreign organizations, or
    Mortgage or student loan interest paid to you.  Form W-9
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Certain payments other than interest, dividends, and
    patronage dividends, which are not subject to information
    reporting are also not subject to backup withholding. For
    details, see the regulations under Sections 6041, 6041A,
    6045, 6050A and 6050N.
  Privacy Act Notice.
  Penalties
  (1)
    Penalty for Failure to Furnish Taxpayer Identification
    Number.If you fail to furnish your taxpayer identification
    number to a payer, you are subject to a penalty of $50 for each
    such failure unless your failure is due to reasonable cause and
    not to willful neglect.(2)
    Civil Penalty for False Information With Respect to
    Withholding.If you make a false statement with no
    reasonable basis which results in no imposition of backup
    withholding, you are subject to a penalty of $500.(3)
    Criminal Penalty for Falsifying Information.Willfully
    falsifying certifications or affirmations may subject you to
    criminal penalties including fines
    and/or
    imprisonment.(4)
    Misuse of Taxpayer Identification Numbers.If the
    requester discloses or uses taxpayer identification numbers in
    violation of federal law, the requester may be subject to civil
    and criminal penalties.  FOR ADDITIONAL INFORMATION CONTACT YOUR TAX CONSULTANT OR THE
    INTERNAL REVENUE SERVICE.
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