Exhibit 99.1
 BROWN SHOE COMPANY, INC.
 LETTER OF TRANSMITTAL
 Offer For All Outstanding
 71/8% Senior Notes Due 2019
 in exchange for
 71/8% Senior Notes Due 2019
which have been registered under the
Securities Act of 1933, as amended
 Pursuant to the Prospectus dated      , 2011
 The Exchange Agent for the Exchange Offer is:
 Registered & Certified Mail:
    
    Regular Mail or Courier:
    
    In Person by Hand Only:Wells Fargo Bank, National
    
    Wells Fargo Bank, National
    
    Wells Fargo Bank, NationalAssociation
    
    Association
    
    AssociationCorporate Trust Operations
    
    Corporate Trust Operations
    
    Corporate Trust ServicesMAC N9303-121
    
    MAC N9303-121
    
    Northstar East Building  12th FloorP.O. Box 1517
    
    6th St & Marquette Avenue
    
    608 Second Avenue SouthMinneapolis, MN 55480
    
    Minneapolis, MN 55479
    
    Minneapolis, MN 55402
 Or  By Facsimile Transmission:
 The Exchange Offer and withdrawal rights will expire at 5:00 p.m., New
York City time, on      , 2011, unless extended (the
Expiration Date). Tenders may be withdrawn prior to 5:00 p.m., New
York City time, on the Expiration Date.
 Delivery of this Letter of Transmittal to an address other than as set forth above, or
transmission of instructions via a facsimile to a number other than as listed above, will not
constitute a valid delivery.
 The instructions contained herein should be read carefully before this Letter of Transmittal
is completed.
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By crediting the Original Notes to the Exchange Agents account at DTC and by complying with
the applicable procedures of DTCs Automated Tender Offer Program, or ATOP, with respect to the
tender of the Original Notes, including by the transmission of an agents message, the holder of
Original Notes acknowledges and agrees to be bound by the terms of this Letter of Transmittal, and
the participant in DTC confirms on behalf of itself and the beneficial owners of such Original
Notes all provisions of this Letter of Transmittal as being applicable to it and such beneficial
owners as fully as if such participant and each such beneficial owner had provided the information
required herein and executed and transmitted this Letter of Transmittal to the Exchange Agent.
  Delivery of documents to DTC does not constitute delivery to the Exchange Agent.
   DESCRIPTION
        OF ORIGINAL NOTESName(s) and Address(es) of Record Holder(s)or Name of DTC Participant and Participants
      
      
      
      
      
      Aggregate
      
      
      Principal AmountDTC Account Number in which Notes are Held
      
      
      
      
      
      Principal Amount
      
      
      Tendered (If less than(Please fill in, if blank)
      
      
      Certificate Number(s)*
      
      
      Represented
      
      
      all)**Total
        Principal Amount:
  *
    
    Need not be completed if Original Notes are being tendered by book-entry transfer.**
    
    Unless otherwise indicated in this column, a holder will be deemed to have
tendered ALL of the Original Notes represented by the Original Notes indicated in
the second column. See Instruction 4. Original Notes tendered hereby must be in
 denominations of $2,000 or any integral multiple of $1,000 in excess thereof.
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o
    
    CHECK HERE IF CERTIFICATES REPRESENTING TENDERED NOTES ARE ENCLOSED
HEREWITH.o
    
    CHECK HERE IF TENDERED NOTES ARE BEING DELIVERED BY BOOK-ENTRY TRANSFER
MADE TO THE ACCOUNT MAINTAINED BY THE DEPOSITARY WITH DTC AND COMPLETE
THE FOLLOWING:
 Name of Tendering Institution:
 DTC Account Number:
 Transaction Code Number:
 Date Tendered:
 o
    
    CHECK HERE AND ENCLOSE A PHOTOCOPY OF THE NOTICE OF GUARANTEED DELIVERY
IF TENDERED ORIGINAL NOTES ARE BEING DELIVERED PURSUANT TO A NOTICE OF
GUARANTEED DELIVERY PREVIOUSLY SENT TO THE EXCHANGE AGENT AND COMPLETE
THE FOLLOWING (SEE INSTRUCTION 1):
 Name(s) of Registered Holder(s)
 Window Ticket Number (if any)
 Date of Execution of Notice of Guaranteed Delivery
 Name of Eligible Institution which Guaranteed Delivery
 If Guaranteed Delivery is to be Made by Book-Entry Transfer:
 Name of Tendering Institution
 DTC Account Number
 Transaction Code Number
 o
    
    CHECK HERE IF YOU ARE A BROKER-DEALER AND WISH TO RECEIVE 10 ADDITIONAL
COPIES OF THE PROSPECTUS AND 10 COPIES OF ANY AMENDMENTS OR SUPPLEMENTS
THERETO.*
 Name:
 Address:
  *
    
    You are entitled to as many copies as you reasonably believe necessary.
If you require more than 10 copies, please indicate the total number
required in the following space: __________________.
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PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY.
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THE UNDERSIGNED, BY COMPLETING THE BOX ENTITLED DESCRIPTION OF ORIGINAL NOTES ABOVE AND
SIGNING THIS LETTER OF TRANSMITTAL, WILL BE DEEMED TO HAVE TENDERED THE ORIGINAL NOTES AS SET FORTH
IN SUCH BOX.
 TO BE COMPLETED BY ALL TENDERING HOLDERS
 (See Instructions 2 and 6)
 PLEASE SIGN HERE
 (Please Complete Substitute Form W-9 on page 14 or a Form W-8; See Instruction 10)
 Signature(s) of Holder(s)
   Name(s):(Please Print)
 Capacity (full title):
 Address:
 Area Code and Telephone No.:
 Taxpayer Identification Number:
 GUARANTEE OF SIGNATURE(S)
(Only If Required  See Instruction 2)
 Authorized Signature:
 Name:(Please Type Or Print)
 Title:
 Name of Firm:
 Address:
 Area Code and Telephone No.:
 Date:
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SPECIAL ISSUANCE INSTRUCTIONS
 (Signature Guarantee RequiredSee Instructions 2, 7 and 14)
  Issue (check appropriate box(es))
 o Original Notes to:
 o Exchange Notes to:
 Name(Please Print)
 Address(Zip Code)
 Taxpayer Identification No.
  SPECIAL DELIVERY INSTRUCTIONS
 (Signature Guarantee RequiredSee Instructions 2, 7 and 14)
  Deliver (check appropriate box(es))
 o Original Notes to:
 o Exchange Notes to:
 Name(Please Print)
 Address(Zip Code)
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INSTRUCTIONS
 Forming Part Of The Terms And Conditions Of The Exchange Offer
 1. Delivery of Letter of Transmittal and certificates; guaranteed delivery procedures.
    The method of delivery of certificates for the Original Notes, this Letter of Transmittal and
all other required documents is at the election and sole risk of the tendering holder. If delivery
is by mail, registered mail with return receipt requested, properly insured, or overnight delivery
service is recommended. In all cases, sufficient time should be allowed to ensure timely delivery.
No letters of transmittal or Original Notes should be sent to Brown Shoe. Delivery is complete
when the Exchange Agent actually receives the items to be delivered. Delivery of documents to DTC
in accordance with DTCs procedures does not constitute delivery to the Exchange Agent.
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2. Guarantee of Signatures.
    3. Inadequate Space.
 4. Partial Tenders (Not Applicable To Holders Who Tender By Book-Entry Transfer).
 5. Withdrawal Rights.
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6. Signatures On Letter Of Transmittal, Assignments And Endorsements.
       7. Special Issuance And Delivery Instructions.
 8. Irregularities.
 9. Questions, Requests For Assistance And Additional Copies.
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10. Backup Withholding; Substitute Form W-9 ; Form W-8 .
 Guidelines for
Certification of Taxpayer Identification Number on Substitute Form W-9
 Guidelines for Certification
of Taxpayer Identification Number on Substitute Form W-9
 11. Waiver Of Conditions.
 12. No Conditional Tenders.
  13. Mutilated, Lost, Destroyed Or Stolen Certificates.
 14. Security Transfer Taxes.
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15. Incorporation Of Letter Of Transmittal.
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Substitute Form W-9 Payers Request for Taxpayer Identification Number (TIN)Part 1  PLEASE PROVIDE YOUR TIN IN THE APPROPRIATE SPACE TO THE RIGHT AND CERTIFY BY
SIGNING AND DATING BELOW
    
    
    Social security number orPayees Name and Address:
    
    
    
    
    /                /Employer identification number
 Part 2  Certification  Under penalties of perjury, I certify that:(1)
    
    The number shown on this form is my correct Taxpayer Identification Number (or I am waiting for a number to be issued to me), and(2)
    
    I am not subject to backup withholding because (i) I am exempt from backup withholding, (ii) I have not been notified by the Internal Revenue
Service (IRS) that I am subject to backup withholding as a result of failure to report all interest or dividends, or (iii) the IRS has notified
me that I am no longer subject to backup withholding, and(3)
    
    I am a U.S. person (including a U.S. resident alien).Certificate Instructions  You must cross out item (2) in Part 2 above if you have been notified by the IRS that you are currently subject to
backup withholding because you have failed to report all interest and dividends on your tax return. However, if after being notified by the
IRS that you are subject to backup withholding you received a notification from the IRS stating that you are no longer subject to backup
withholding, do not cross out item (2).
 DateSignature
    
    
    
    (include year)Name (Please Print)
 Part 3  Awaiting TIN o
    
    
    Part 4  Exempt from backup withholding o
 NOTE: FAILURE TO COMPLETE THIS FORM MAY RESULT IN BACKUP WITHHOLDING OF TAX ON ANY
PAYMENTS MADE TO YOU. PLEASE REVIEW THE ENCLOSED GUIDELINES FOR CERTIFICATION OF TAXPAYER
IDENTIFICATION NUMBER ON SUBSTITUTE FORM W-9 FOR ADDITIONAL DETAILS.
 
 CERTIFICATE OF AWAITING TAXPAYER IDENTIFICATION NUMBER
  DateSignature
    
    
    
    (include year)Name (Please Print)




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GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
NUMBER ON SUBSTITUTE FORM W-9
 Guidelines For Determining the Proper Identification Number to Give the Payer  i.e. i.e.
 Give the NAMEand SOCIAL SECURITYNUMBER or EMPLOYERIDENTIFICATIONFor this type of account:
    

NUMBER of 1. Individual
    
    The individual2. Two or more individuals (joint
account)
    
    The actual owner of the
account or, if combined
funds,
the first individual on the
account (1)3. Custodian account of a minor
(Uniform Gift to Minors Act)
    
    The minor (2)4. a. The usual revocable savings
trust (grantor is also
trustee)
    
    The grantor-trustee (1)b. The so-called trust account
that is not a legal or valid
trust under State law
    
    The actual owner (1)5. Sole proprietorship or
single-owner LLC
    
    The owner (3)Give the NAMEAnd EMPLOYERIDENTIFICATIONFor this type of account:
    

NUMBER of 6. A valid trust, estate, or pension
trust
7. Corporation or LLC electing
corporate status on Form 8832
8. Association, club, religious,
charitable, educational or other
tax-exempt organization

9. Partnership or
multi-member LLC
10. A broker or registered nominee
    
    Legal entity (4)
The corporation
The organization
The partnership or LLC
The broker or
nominee
 
 (1)
    
    List first and circle the name of the person whose SSN you furnish. If only one person on a
joint account has an SSN, that persons number must be furnished.(2)
    
    Circle the minors name and furnish the minors SSN.(3)
    
    You must show your individual name and you may also enter your business or doing business
as name. You may use either your SSN or EIN (if you have one). If you are a sole
proprietor, the Internal Revenue Service encourages you to use your SSN.(4)
    
    List first and circle the name of the legal trust, estate or pension trust. (Do not furnish
the TIN of the personal representative or trustee unless the legal entity itself is not
designated in the account title).




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GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION NUMBER
ON SUBSTITUTE FORM W-9
Page 2
 Purpose of Form
  How to Get a TIN
 www.ssa.gov/online/ss-5.pdf www.irs.gov/businesses
   CAUTION:
 Payees Exempt from Backup Withholding
    (1)
    
    An organization exempt from tax under section 501(a), or an individual retirement plan
(IRA), or a custodial account under section 403(b)(7), if the account satisfies the
requirements of section 401(f)(2).(2)
    
    The United States or any of its agencies or instrumentalities.(3)
    
    A state, the District of Columbia, a possession of the United States, or any of their
subdivisions or instrumentalities.(4)
    
    A foreign government, a political subdivision of a foreign government, or any of their
agencies or instrumentalities.(5)
    
    An international organization or any of its agencies or instrumentalities.(6)
    
    A corporation.(7)
    
    A foreign central bank of issue.(8)
    
    A dealer in securities or commodities registered in the United States, the District of
Columbia, or a possession of the United States.(9)
    
    A futures commission merchant registered with the Commodity Futures Trading Commission.(10)
    
    A real estate investment trust.(11)
    
    An entity registered at all times during the tax year under the Investment Company Act of
1940.(12)
    
    A common trust fund operated by a bank under section 584(a).(13)
    
    A financial institution.(14)
    
    A middleman known in the investment community as a nominee or custodian.(15)
    
    An exempt charitable remainder trust, or a non-exempt trust described in section 4947.
 FILE THIS FORM WITH THE PAYER, FURNISH YOUR TAXPAYER IDENTIFICATION NUMBER, CHECK THE EXEMPT BOX
IN PART 4 ON THE FACE OF THE FORM IN THE SPACE PROVIDED, SIGN AND DATE THE FORM AND RETURN IT TO
THE PAYER.
  Privacy Act Notice.
  Penalties
 Failure to Furnish TIN.
 Civil Penalty for False Information With Respect to Withholding.
 Criminal Penalty for Falsifying Information.
 Misuse of TINs.
 FOR ADDITIONAL INFORMATION, CONTACT YOUR TAX ADVISOR OR THE INTERNAL REVENUE SERVICE.