FOR IMMEDIATE RELEASE
July 7, 2011
 LJ INTERNATIONAL INC. ANNOUNCES 156 ENZO STORES TO DATE
 COMPANY ON TRACK FOR 200 STORES BY YEAR-END 2011
 HONG KONG, July 7, 2011,
 
   About LJ International Inc.
  Cautionary Note Regarding Forward-Looking Statements:
 This press release contains forward-looking statements within the meaning of the U.S. Private
Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words
such as anticipates, intends, plans, believes, estimates, projects, expects and
similar references to future periods.




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Examples of forward-looking statements include, but are not
limited to, statements we make regarding ENZO stores expansion plan. The foregoing is not an
exclusive list of all forward-looking statements we make.
 Forward-looking statements are based on our current expectations and assumptions regarding our
business, the global economy and other future conditions. Because forward-looking statements
relate to the future, they are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Our actual results may differ materially from those
contemplated by the forward-looking statements. They are neither statements of historical fact nor
guarantees or assurances of future performance. We caution you therefore against relying on any of
these forward-looking statements. Important factors that could cause actual results to differ
materially from
those in the forward-looking statements include global political, economic, business, competitive,
market and regulatory conditions and the following: the current global financial crisis and
economic conditions; changes in consumer spending patterns and consumer preferences; the effects of
political and economic events and conditions in the U.S., China and worldwide; the impact of
competition and pricing; market price of key raw materials; political instability; currency and
exchange risks and changes in existing or potential duties, tariffs or quotas; availability of
attractive store locations; our ability to develop new merchandise; and our ability to hire, train
and retain associates. The risk factors that are presented in Item 3.D. of our Report on Form 20-F
for the fiscal year ended December 31, 2009, as well as the disclosures contained in our other
public filings which we have filed with the Securities and Exchange Commission.
 Any forward-looking statement made by us in this press release speaks only as of the date on which
it is made. Factors or events that could cause our actual results to differ may emerge from time
to time, and it is not possible for us to predict all of them. We undertake no obligation to
publicly update any forward-looking statement, whether as a result of new information, future
developments or otherwise, except as may be required by law.
 ContactsCorporate:
    
    Investor Relations:Mr. Ringo Ng
    
    Ms. Jennifer K. Zimmons/Richard CooperChief Financial Officer
    
    Managing Director/PresidentLJ International Inc.
    
    Cooper Global CommunicationsTel: 011-852-2170-0018
    
    Tel: 212-317-1400ringong@ljintl.com
    
    jzimmons@cgc-us.com/ rcooper@cgc-us.comwww.ljintl.com