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                                                                 Exhibit 10.69


             THIS ASSIGNMENT is dated the 14th day of December 2001.

BETWEEN:

                              PRIMES DE LUXE INC., a corporation incorporated
                              under the laws of Canada and having an office at
                              909 Boul. Pierre-Bertrand Bureau 100, Vanier,
                              Quebec, GIM 3R9

                              (the "Assignor")

                                                              OF THE FIRST PART;

                                     - and -

                              THE BANK OF NOVA SCOTIA, a corporation
                              incorporated under the laws of Canada and having
                              an office at 44 King Street West, Toronto,
                              Ontario, M5H 1H1

                              (the "Bank")

                                                             OF THE SECOND PART.
WHEREAS:

A.     The Regal Greetings & Gifts Corporation ("RG&GC") has, is or is about to
       become indebted to the Bank (the "Loan") pursuant to an Offer of
       Finance dated December 5, 2001 (the "Commitment Letter");

B.     The Assignor has agreed to grant or has granted a guarantee in favour of
       the Bank a guarantee (the "Guarantee") of the obligations of RG&GC.

C.     The Assignor has agreed to grant or has granted to the Bank security for
       the guarantee, including INTER ALIA, a security interest in all of its
       present and after acquired personal property pursuant to a general
       security agreement (the "Security");

D.     The Assignor is the exclusive owner of the right, title and interest of
       the trade-marks, trade-mark registrations and trade-mark applications, as
       more particularly described in Schedule "A" hereto (the "Trade-mark") and
       the Assignor has the exclusive, uninhibited right to sell, transfer, use
       and assign the Trade-mark;

E.     As additional security for the Guarantee, the Assignor has agreed to
       specifically assign to the Bank, at the option of the Bank and effective
       upon the occurrence of an event of default under the Commitment Letter or
       in the event RG&GC is deemed to be in default under the security given in
       respect thereof or a default under the Security, all of the Assignor's
       right, title and interest in and to the Trade-mark;

THEREFORE in consideration of the premises and other good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged, the
Assignor agrees as follows:

1.     The preamble hereto forms an integral part hereof.

2.     Upon an event of default occurring under the Commitment Letter or if
       RG&GC is in default under the Security and upon the exercise by the Bank
       of its option to cause this Assignment to become effective, the Assignor
       does hereby transfer and assign to the Bank all of its right, title and
       interest in and to the Trade-mark and applications or registrations
       thereof, and all proceeds derived from the Trade-mark, including without
       limitation, royalties, license fees, and all rights and claims of action
       that may exist by reason of the infringement of the Trade-mark, together
       with all goodwill symbolized by the Trade-mark.

3.     This Assignment shall take effect upon the Bank notifying the Assignor
       that it is in default under the

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       Commitment Letter or that RG&GC is in default under the Security and
       that the Bank intends to exercise its option to cause this Assignment
       to become effective.

4.     The Assignor shall do all things and execute and deliver all documents
       (including all assignments, affidavits, and other instruments, in a form
       suitable for filing with all trade-mark offices where the Trade-mark is
       registered and recorded) as may be requested by the Bank from time to
       time and at any time, in order to give effect to this Assignment or to
       perfect or record the bank's interest in the Trade-mark or to maintain
       the registration or recording of the Trade-mark.

5.     The Assignor represents and warrants as follows:

       (a)    the Assignor has sole, full and clear title to the Trade-mark in
              Canada and in all other jurisdictions represented by the Assignor
              to the Bank;

       (b)    the Assignor has not assigned the right to use the Trade-mark or
              granted a license to use the Trade-mark to any other entity
              (except as disclosed in Schedule "B" hereto and except for
              licences to use the Trade-mark granted to customers in the
              ordinary course of business) and is duly authorized and has the
              right to grant this Assignment to the Bank;

       (c)    the Trade-mark is valid and duly registered in all jurisdictions
              where it is utilized and all registrations and recordings of the
              Trade-mark are valid and subsisting and in full force and effect
              as of the date of this Assignment;

       (d)    the Trade-mark has not lapsed, been abandoned or dedicated to the
              public, nor to the best of the knowledge of the Assignor, has the
              Trade-mark been infringed by any other person;

       (e)    as of the date of this Assignment, neither the Assignor nor any of
              its subsidiaries has any trade-mark registered or recorded in or
              subject to pending applications for registration or recording in
              Canada, the United States or elsewhere, other than those described
              in Schedule "A" hereto; and

       (f)    the Assignor has no knowledge of any third party claims to the
              Trade-mark.

6.     The Assignor hereby irrevocably appoints The Bank or its agent, as the
       case may be, with full power of substitution, to be the attorney of the
       Assignor for and in the name of the Assignor, to do, make, sign, endorse
       or execute under seal or otherwise all deeds, documents, transfers,
       cheques, instruments, demands, assignments, assurances, consents, acts,
       matters or things with the right to use the name of the Assignor whenever
       or wherever it may be necessary or expedient. It is hereby intended that
       the said power of attorney shall continue in the event of the subsequent
       legal incapacity of the Assignor, if an individual.

7.     Any notice hereunder shall be in writing and shall be effectively given
       by the Bank by personal delivery or by mailing such notice by prepaid
       post to the Assignor at the address set out above, or at such other
       address as may be given in writing by the Assignor to the Bank. Delivery
       by fax transmission is deemed to be personal service and is deemed to be
       received on the next business day following transmission. Delivery by
       prepaid mail is deemed to be received three business days after mailing.

8.     This Assignment shall be binding upon the Assignor and its heirs,
       executors, administrators successors and permitted assigns and it shall
       ensure to the benefit of the Bank and its successors and assigns. This
       Agreement may be assigned by the Bank to any other person (without the
       consent of any other party hereto) and, if so assigned, the assignee
       shall have and be entitled to exercise any and all discretions, rights
       and powers of the Bank hereunder, and all references herein to the Bank
       shall include such assignee.

9.     This Assignment shall be governed by and construed in accordance with the
       laws of the province in which the branch of the Bank is located as
       described on page 1.

IN WITNESS WHEREOF the Assignor has hereunto set his hand and seal or has
affixed its corporate seal duly attested by the hand(s) of its proper officer(s)
in that behalf, on the day and year first above written.

                                               PRIMES DE LUXE INC.


                                               Per:  /s/ Anthony R. Calandra
                                                     --------------------------
                                               Name:
                                               Title:

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                                  SCHEDULE "A"
                       DETAILED DESCRIPTION OF TRADE-MARKS

REGISTERED OWNER
PRIME DE LUXE INC.

DESCRIPTION OR ILLUSTRATION OF TRADE-MARKS:

PRIMES DE LUXE

A.     CLUB PRESTIGE -TMA 396402

B.     PRIMES DE LUXE AND DESIGN -TMA 539844

REGISTRATION PARTICULARS (PLACE, DATE, REGISTRATION NUMBER):

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                                  SCHEDULE "B"

                          LICENSED USERS OF TRADE-MARKS

LICENSE PARTICULARS (NAME OF LICENSEE, DATE AND TERM OF LICENSE):

Nil

OTHER RELEVANT INFORMATION:

Nil