<PAGE>

                           THE SPORTSMAN'S GUIDE, INC.

                               POWER OF ATTORNEY

     WHEREAS, The Sportsman's Guide, Inc. (the "Company") intends to file 
with the Securities and Exchange Commission its Report on Form 10-K for the 
fiscal year ended December 27, 1996:

     NOW, THEREFORE, the undersigned in his capacity as a director of the 
Company hereby appoints Gary Olen and Charles B. Lingen, or any one of them, 
his true and lawful attorneys-in-fact and agents, with full power of 
substitution and resubstitution, to execute in his name, place and stead, the 
Company's Report on Form 10-K for the fiscal year ended December 27, 1996 
(including any amendment to such report) and any and all other instruments 
necessary or incidental in connection therewith, and to file the same with 
the Securities and Exchange Commission. Said attorney shall have full power 
and authority to do and perform in the name and on behalf of the undersigned, 
in the aforesaid capacity, to all intents and purposes as the undersigned 
might or could do in person. The undersigned hereby ratifies and approves the 
acts of said attorney.

     IN WITNESS WHEREOF, the undersigned has executed this instrument this 
11 day of March, 1997.




                                       /s/ Mark F. Kroger
                                       -------------------
                                       Mark F. Kroger

<PAGE>

                           THE SPORTSMAN'S GUIDE, INC.

                               POWER OF ATTORNEY

     WHEREAS, The Sportsman's Guide, Inc. (the "Company") intends to file 
with the Securities and Exchange Commission its Report on Form 10-K for the 
fiscal year ended December 27, 1996:

     NOW, THEREFORE, the undersigned in his capacity as a director of the 
Company hereby appoints Gary Olen and Charles B. Lingen, or any one of them, 
his true and lawful attorneys-in-fact and agents, with full power of 
substitution and resubstitution, to execute in his name, place and stead, the 
Company's Report on Form 10-K for the fiscal year ended December 27, 1996 
(including any amendment to such report) and any and all other instruments 
necessary or incidental in connection therewith, and to file the same with 
the Securities and Exchange Commission. Said attorney shall have full power 
and authority to do and perform in the name and on behalf of the undersigned, 
in the aforesaid capacity, to all intents and purposes as the undersigned 
might or could do in person. The undersigned hereby ratifies and approves the 
acts of said attorney.

     IN WITNESS WHEREOF, the undersigned has executed this instrument this 
16 day of March, 1997.




                                       /s/ Leonard M. Paletz
                                       ---------------------
                                       Leonard M. Paletz

<PAGE>

                           THE SPORTSMAN'S GUIDE, INC.

                               POWER OF ATTORNEY

     WHEREAS, The Sportsman's Guide, Inc. (the "Company") intends to file 
with the Securities and Exchange Commission its Report on Form 10-K for the 
fiscal year ended December 27, 1996:

     NOW, THEREFORE, the undersigned in his capacity as a director of the 
Company hereby appoints Gary Olen and Charles B. Lingen, or any one of them, 
his true and lawful attorneys-in-fact and agents, with full power of 
substitution and resubstitution, to execute in his name, place and stead, the 
Company's Report on Form 10-K for the fiscal year ended December 27, 1996 
(including any amendment to such report) and any and all other instruments 
necessary or incidental in connection therewith, and to file the same with 
the Securities and Exchange Commission. Said attorney shall have full power 
and authority to do and perform in the name and on behalf of the undersigned, 
in the aforesaid capacity, to all intents and purposes as the undersigned 
might or could do in person. The undersigned hereby ratifies and approves the 
acts of said attorney.

     IN WITNESS WHEREOF, the undersigned has executed this instrument this 
16 day of March, 1997.




                                       /s/ William T. Sena
                                       -------------------
                                       William T. Sena


<PAGE>

                           THE SPORTSMAN'S GUIDE, INC.

                               POWER OF ATTORNEY

     WHEREAS, The Sportsman's Guide, Inc. (the "Company") intends to file 
with the Securities and Exchange Commission its Report on Form 10-K for the 
fiscal year ended December 27, 1996:

     NOW, THEREFORE, the undersigned in his capacity as a director of the 
Company hereby appoints Gary Olen and Charles B. Lingen, or any one of them, 
his true and lawful attorneys-in-fact and agents, with full power of 
substitution and resubstitution, to execute in his name, place and stead, the 
Company's Report on Form 10-K for the fiscal year ended December 27, 1996 
(including any amendment to such report) and any and all other instruments 
necessary or incidental in connection therewith, and to file the same with 
the Securities and Exchange Commission. Said attorney shall have full power 
and authority to do and perform in the name and on behalf of the undersigned, 
in the aforesaid capacity, to all intents and purposes as the undersigned 
might or could do in person. The undersigned hereby ratifies and approves the 
acts of said attorney.

     IN WITNESS WHEREOF, the undersigned has executed this instrument this 
12 day of March, 1997.




                                       /s/ Vincent W. Shiel
                                       --------------------
                                       Vincent W. Shiel