. .tPARTMENT OF 

^-ANSPORTATION 

-'OKET OPERATIONS 

I! npT iCT n A <=\: 3 3 

Air Ghoice On 

Multi-Aero Inc. 

d/b/a 

Air Choice One 

Proposalto Provide EssieritiiiJ Air Service at 

Watertown, South Dakota 

Docket DOT-OST-2001-10644 

Direct Inquiries Regarding this Proposalto: 

Shane Storz, CEO 

Air Choice One Airlines 

12300 Old Tesson Rosd, Suite 200 F, Saint Louis, MO 63128 

Phone: (366) 435-9847 Fax: (314) 843-3527 E-mail: 3hane@airchoiceone.ccm 
DEPARTMENT OF 

, iANSPORTATION 

OGKET OFERATiONS 

zji! cn i1 A ^n3 

Air Choice One 

Air Choice One is aware of the many challenges facing the Watertown, South Dakota 

community. We understand the efforts of a dedicated air carrier are critical to having 

scheduled airline service in the future. Air Choice One is that air carrier and we believe 

the strategy outlined in our proposal will support and complement airport development 

efforts. We have proven our strategy works with other EAS communities and we are 

committed to delivering these same results for Watertown. Our proposal will give the 

best access to the national transportation system for the community at reasonable prices 

and may be considered as an individual offering. 

Our proposal allocates substantial resources to support marketing efforts. Our 

achievements in our other EAS markets demonstrate that our marketing strategies are 

successful. Through on-site community outreach, community-specific advertising, 

consistent flight schedules, and outstanding customer service we will quickly build 

consumer recognition in the community ensuring retention of current passenger 

momentum while also working to increase demand. 

We commit to providing you with outstanding service and will continue working with you 

throughout our term to provide the next level of air service that will bring us all success. 

!0/!2/2011 
1 

Air Choice One 

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Air Choice One will team with your local airport to raise awareness about your 

communities' air service and increase enplanements. 

• LOCAL AIRPORT INITIATIVES 

• Provide Ground Handlihg: . --rii,-:^^-'' l'-;' " 

• Provide Financial Support Through Discounted Fuel Costs, Landing Fees, and Rental Agreements 

• Provide Telephone and Internet Service 

• Educate the Community about the EAS Program and Air Choice One's Service 

• Draft and Distribute Press Releases 

• Community Involvement 

• Participate in TV and Radio Coverage 

• Distribute Information Pertaining to Air Choice One at Local Business Events 

• High Visibility Presence on City Website(s) and Electronic Signage 

lQ/i:/2011 
Air Choice One !l^aiRk^ii©i^ji0ti araiegpttRSf 

'ift-.-'^f'-^ 5 .-sAir Choice One will team with your chosen destination airport to promote tourism 

opportunities and encourage air travel to your community, again, increasing 

enplanements. 

• MINNEAPOLIS-ST.PAUL INTERNATIONAL AIRPORT (MSP) INITIATIVES 

• EAS Communities Receiving. Reliable Service to Hub'Airports Have Benefited From a Steady 

Increase in Ridership 

• Market Vacation Packages to MSP and Beyond and to Local Communities From MSP 

• Air Choice One Flights will be Serviced by Delta Ground Services (DGS) 

io/;:/20ii 
Air Choice One 

Air Choice One is dedicated to working with your community 

to reinvigorate the service at your airport and sustain growth 

that will launch us into the future. 

• WE^iiRE YOUR NEJGHBORS 

• Corporate Headquarters in Midwest 

• Increase Local Career Opportunities 

• WE ARE IN YOUR COMMUNITY 

• Routine On-Site Sales Visits 

• Chamber of Commerce Participation and Membership 

• Airport Affiliate Participation 

• STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

• Business Incentive Programs 

• Travel Agent Discounts 

• Business to Business Communication 

• Attendance at Public Events 

• WE KEEP YOU INFORMED 

• Monthly Airport Board Updates 

10/12/2011 
^ 

Air Choice One 

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Air Choice One reinvests in our served communities. 

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• TRADITIONAL MEDIA 

• Radio-Talk Shows/Commercials 

• TV Commercials and E^^t^p.y.erager 

•Print-Newspaper/Magazines""'*-' •.... 

. • Billboards 

• Web Based 

- E-Blasts- Constant Contact 

- Monthly E-Mail Promotions 

- City Representation on Our Website 

• SOCIAL MEDIA 

• Twitter , Facebook , Linl<e d I n ., ..,.-.^.-,.. - '....." , ..' .,.-...,...•.•. 

• INTERACTIVE MEDIA 

• Contests 

• You TubeA/ideos 

• EVENTS AND SPONSORSHIPS 

• Local Charitable Support - March of Dimes, Make-A-Wish Foundation, Red Cross, etc. 

• Business/Community Support - Golf Tournaments, Business Luncheons, Air Shows, etc. 

• COMMUNITY TICKET OFFICE 

10/12/2011 
*^y^: 

Air Choice One 

Reliabi: iSy^:0r6»/th 

Airline Completion Ratios 

105 

OS 

C 

O 

100 

95 

Qi 90 

Q. 

E 

o 

u 

85 

80 

75 

Works Cited: T-lOO Segment 

Report DOT 2010 Cjlendar Year 

Am. Gr. Lakes Sea Port Air 

Eagle Choice 

Airline 

CONSISTENT SERVICE IS KEY 

• Proven Success in Other EAS Markets 

• Builds Passenger Confidence in Carrier 

~ • Dedicated Aircraft for your Airport 

-102 % Flight-Completion Ratio as 

Reported by DOT YR 2010 

- Spare Aircraft Availability 

AIR CHOICE ONE'S REVENUE INCREASED 

BY OVER 20% YE 2010 VS. 2009 

10/J2/2O11 
^ 

Air Choice One 

VISIBILITY 

• Global Distribution Systems 

-Sabre, Apollo, Worldspan, 

Travelport, Amadeus, etc. 

• Consumer Sites 

-Expedia, Travelocity, Priceline, 

Orbitz, etc. 

• Web based booking 

-wvwv.airchoiceone.com 

• Call Center 

-Open 7 Days a Week 

CONNECTIVITY 

• United Airlines Agreement 

• Additional Legacy Agreements Pending 

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Departing nightfram Burlington, lA (BRL)io New York City. NY (LGA) 

Wad. Jul 20, 2011 - Wid . Jul 27. 2011 for 1 .idull 

i >!•' 

An r.iv.ini: On.> 

S296 

T;ia l 5326 , 

••- '-'->- . J- l •!. . 

S296 S330 

T3!i|.i;-2S To;i1S367 

Step 1: Select a Oepartin; Flight Froin St Louis, MO to Burlington, lA 

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$60: 

Lowest Fi n SutTunirv 

i0/12/2011 

550 
Air Choice One 

Air Choice One offers the right price for the 

right ticket at the right time. 

\A/e,take all things into consideration and 

enter the market with low fares. 'We work 

hard to establish a winning price point 

through targeted market analysis. We 

believe consistent pricing builds consumer 

confidence. 

• BUILDING & SUSTAINING RIDERSHIP 

THROUGH PRICE 

• Introductory Fares Peak Interest and 

Drive Passengers to Air Choice One 

and Your Airport 

• On-Going Affordable Fares = Full 

Planes! 

• Full Planes Establish the Customer 

Base Needed to Reduce Future 

Subsidy Requirements 

Air Choice One Ridership Growt h 

EAS Markets 2010-2011* 

3,000 

S2 2,500 

<u 

S 2,000 

I 1,500 

:2 1,000 

500 

0 

H2010 

EJ20n 

I 

Month of Service 

'Numbers Reflect O & D 

!0/!J/201 1 
1 

Air Choice One 

AIR CHOICE ONE WILL BUILD ON MINNEAPOLIS-ST PAUL INTERNATIONAL'S MOMENTUM! 

I0/J2/2011 
1 

Air Choice One 

OPTION 1, 2 YEAR SERVICE - MSP SERVICE 

CESSNA GRAND CARAVAN 

•-- Watertown, South Dakota - Minneapolis-St. Paul International Airport 

Cessna Grand Caravan 36 Round Trips Per Week 

! 0/12/2011 
" ^ 

Air Choice One 

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Watertown, South Dakota - Minneapolis-St. Paul International Airport - Caravan 

Operation Revenues 

ATY-MSP Revenues $1,390,400 

Other Revenues 13,904 

Total Operating Revenues $1,404,304 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft Leases 

Total Direct 

rMarketing Ij^:-^^ 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Open Exp.; 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

10/12/2011 

$ 618,106 

1,100,228 

885,951 

425.000 

$3,029,285 

803.030 

$3,892,315 

$2,488,011 

194.616 

$2,682,627 

$152 

$729 

# Passengers: 

Average Fare: 

Departures: 

Block Hours: 

Revenue Passenger Miles: 

Available Seat Miles: 

17,600 

$79.00 

3,679 

4.121 

3,379.200 

6,340.239 

Representative Schedule 

Departure 

ATY@S:OOAMa 

MSP @ 6:35 AM CI 

ATY@8:25AMCT 

MSP(S) 10:00 AM CT 

ATY (5) 11:50 AM a 

MSP@ 1:25 PMCT 

MSP @ 12:00 PMCT 

ATY @ 1:35 PM CT 

ATY (5)3:15 PMCT 

MSP @ 4:50 PM CT 

ATY @ 6:40 PM CT 

MSP @ 9:00 PM CT 

. Arrival 

MSP (5) 6:05 AM CT 

ATY (5)7:40 AM CT 

MSP @ 9:30 AM CT 

ATY @ 11:05 AM a 

MSP (5) 12:55 PM CT 

ATY (5) 2:30 PMCT 

ATY @ 1:05 PM a 

MSP @ 2:40 PM CT 

MSP @ 4:20 PMCT 

ATY (S) 5:55 PM CT 

MSP (S) 7:45 PM CT 

ATY @ 10:05 PM a 
Proven Enplanement Increases in EAS 

Markets 

Successful Pricing Strategy 

Demonstrated Growth in Community Support 

Proven Reliability 

Outstanding Completion Ratio 

Great Hub Connectivity 

Successful Marketing and Public Relations 

Outreach 

Raise Awareness About Local Air Service 

We Cater to Community and Business Needs 

10/!2,'2011