UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.  20549



FORM 10-QSB



xQUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934



For the quarterly period endedSeptember 30, 2007



oTRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934



Commission file number000-29315



RUBICON FINANCIAL INCORPORATED

(Exact name of small business issuer as specified in its charter)



Delaware
        13-3349556(State or other jurisdiction of incorporation or organization)
        (IRS Employer Identification No.)




19200 Von Karman Avenue

Suite 350

Irvine, California 92612

(Address of principal executive offices)



(949) 798-7220

(Issuers telephone number)



Copies of Communications to:

Stoecklein Law Group

4695 MacArthur Court, 11th Floor

Newport Beach, CA  92660

(949) 798-5541

Fax (949) 258-5112



Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the last 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YesxNoo



Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). YesoNox



The number of shares of Common Stock, $0.001 par value, outstanding on November 9, 2007, was 9,724,273 shares.



Transitional Small Business Disclosure Format (check one):  YesoNox

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PART 1  FINANCIAL INFORMATION



Item 1. Financial Statements

Rubicon Financial IncorporatedCondensed Consolidated Balance Sheets(Unaudited)September 30,
        
        December 31,2007
        
        2006(Unaudited)
        
        (Audited)AssetsCurrent assets:Cash
        
        
        $
        1,315,208
        
        $
        1,901,124Accounts receivable
        
        
        8,302
        
        
        -Prepaid expenses
        
        
        128,012
        
        
        -Deposits
        
        
        2,400
        
        
        -Employee advances
        
        
        35,263
        
        
        -Interest receivable
        
        
        400
        
        
        326Interest receivable - related party
        
        
        1,347
        
        
        -Notes receivable
        
        
        10,000
        
        
        20,000Notes receivable - related party
        
        
        25,000
        
        
        -Total current assets
        
        
        1,525,932
        
        
        1,921,450Fixed assets, net of accumulated depreciation of $10,257 and $447, respectively
        
        
        50,453
        
        
        41,143Other assets:Prepaid expenses
        
        
        47,222
        
        
        -Investments
        
        
        780,000
        
        
        -Total other assets
        
        
        827,222
        
        
        -Total Assets
        
        $
        2,403,607
        
        $
        1,962,593Liabilities and Stockholders' EquityCurrent liabilitiesAccounts payable
        
        $
        74,997
        
        $
        119,211Accrued expenses
        
        
        22,284
        
        
        -Investment obligation
        
        
        208,000Deferred revenue
        
        
        29,601
        
        
        -Accrued interest payable - related party
        
        
        50,592
        
        
        38,891Notes payable
        
        
        -
        
        
        51,022Note payable - related party
        
        
        168,538
        
        
        156,014Total current liabilities
        
        
        554,012
        
        
        365,138






1



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Stockholders equity:Preferred stock, $0.001 par value, 10,000,000shares authorized, no shares issued andoutstanding as of September 30, 2007 andDecember 31, 2006
        
        
        -
        
        
        -Common stock, $0.001 par value, 50,000,000 sharesauthorized, 9,724,273 and 11,337,773 shares issued and outstandingas of September 30, 2007 and December 31, 2006, respectively
        
        
        9,724
        
        
        11,338Common stock owed, but not issued, 514,790 and 575,000 shares as of September 30, 2007 andDecember 31, 2006, respectively
        
        
        515
        
        
        575Additional paid-in capital
        
        
        11,480,109
        
        
        2,908,087Unamortized shares issued for services
        
        
        (3,230,280)
        
        
        -Accumulated (deficit)
        
        
        (6,410,473)
        
        
        (1,322,545)Total stockholders' equity
        
        
        1,849,595
        
        
        1,597,455Total Liabilities and Stockholders' Equity
        
        $
        2,403,607
        
        $
        1,962,593




The Accompanying Notes are an Integral Part of These Financial Statements





2



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Rubicon Financial IncorporatedCondensed Consolidated Statements of Operations(Unaudited)For the Three Months Ended
        
        For the Nine Months EndedSeptember 30,
        
        September 30,2007
        
        2006
        
        2007
        
        2006Revenue
        $
        112,077
        
        $
        -
        
        $
        245,778
        
        $
        -Expenses:Direct costs
        
        77,997
        
        
        -
        
        
        141,625
        
        
        -Consulting
        
        913,780
        
        
        -
        
        
        1,004,655
        
        
        -Professional fees
        
        57,484
        
        
        24,000
        
        
        288,227
        
        
        41,450Executive compensation
        
        473,479
        
        
        50,000
        
        
        1,286,972
        
        
        150,000General and administrative expenses
        
        208,582
        
        
        8,318
        
        
        402,576
        
        
        19,567Impairment of goodwill
        
        -
        
        
        -
        
        
        2,234,200
        
        
        -Depreciation
        
        3,507
        
        
        -
        
        
        9,588
        
        
        -Total expenses
        
        1,734,829
        
        
        82,318
        
        
        5,367,843
        
        
        211,017Net operating (loss)
        
        (1,622,752)
        
        
        (82,318)
        
        
        (5,122,065)
        
        
        (211,017)Other income (expense):Interest expense
        
        (1,813)
        
        
        (3,057)
        
        
        (5,219)
        
        
        (2,170)Interest expense - related party
        
        (3,774)
        
        
        (3,959)
        
        
        (11,702)
        
        
        (11,675)Interest income
        
        1,707
        
        
        28
        
        
        38,059
        
        
        28Interest income - related party
        
        12,731
        
        
        -
        
        
        12,998
        
        
        -Total other income (expense)
        
        8,851
        
        
        (6,988)
        
        
        34,136
        
        
        (13,817)Net (loss)
        $
        (1,613,901)
        
        $
        (89,306)
        
        $
        (5,087,929)
        
        $
        (224,834)Weighted average number of common shares outstanding - basicand fully diluted
        
        13,298,252
        
        
        10,779,077
        
        
        13,682,296
        
        
        10,751,692Net (loss) per share - basic and fully diluted
        $
        (0.12)
        
        $
        (0.01)
        
        $
        (0.37)
        
        $
        (0.02)






3



The Accompanying Notes are an Integral Part of These Financial Statements





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Rubicon Financial IncorporatedCondensed Consolidated Statements of Cash Flows(Unaudited)For the Nine Months EndedSeptember 30,2007
        
        2006Cash flows from operating activitiesNet (loss)
        
        $
        (5,087,929)
        
        $
        (224,834)Adjustments to reconcile net (loss) tonet cash (used) in operating activities:Depreciation expense
        
        
        9,588
        
        
        -Impairment of goodwill
        
        
        2,234,200
        
        
        -Donated services
        
        
        -
        
        
        150,000Donated rent
        
        
        -
        
        
        12,750Shares and options issued for services
        
        
        2,029,167
        
        
        -Changes in operating assets and liabilities:(Increase) in accounts receivable
        
        
        (6,172)
        
        
        -(Increase) in prepaid expenses
        
        
        (175,234)
        
        
        -(Increase) in deposits
        
        
        (2,400)
        
        
        -(Increase) in employee advances
        
        
        (30,263)
        
        
        -(Increase) in accrued interest receivable
        
        
        (358)
        
        
        -(Increase) in accrued interest receivable - related party
        
        
        (621)
        
        
        (28)(Decrease) in accounts payable
        
        
        (94,192)
        
        
        6,891(Decrease) in accrued expenses
        
        
        10,032
        
        
        -(Decrease) in deferred revenue
        
        
        18,728
        
        
        -Increase in accrued interest payable - related party
        
        
        11,701
        
        
        11,676Net cash (used) by operating activities
        
        
        (1,083,753)
        
        
        (43,545)Cash flows from investing activitiesProceeds for notes receivable
        
        
        (10,000)
        
        
        (20,000)Proceeds for notes receivable - related party
        
        
        (26,700)
        
        
        -Purchase of fixed assets
        
        
        (16,595)
        
        
        -Purchase of investments
        
        
        (327,000)
        
        
        -Net cash (used) by investing activities
        
        
        (380,295)
        
        
        (20,000)Cash flows from financing activitiesCash acquired with the merger
        
        
        933,207
        
        
        -Donated capital
        
        
        456
        
        
        -Proceeds from notes payable
        
        
        795
        
        
        47,119Payments on notes payable
        
        
        (52,350)
        
        
        (9,815)Proceeds from notes payable - related party
        
        
        -
        
        
        8,640Payments on notes payable - related party
        
        
        (3,976)
        
        
        (1,400)Issuance of common stock
        
        
        -
        
        
        200,000






4



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Net cash provided by financing activities
        
        
        878,132
        
        
        244,544Net increase (decrease) in cash
        
        
        (585,916)
        
        
        180,999Cash - beginning
        
        
        1,901,124
        
        
        1,505Cash - ending
        
        $
        1,315,208
        
        $
        182,504Supplemental disclosures:Interest paid
        
        $
        2,268
        
        $
        2,539Income taxes paid
        
        $
        -
        
        $
        -Non-cash financing activities:Shares and options issued for services
        
        $
        2,029,167
        
        $
        -Shares issued for investment
        
        $
        245,000
        
        $
        -Shares issued for acquisitions
        
        $
        3,135,900
        
        $
        -




The Accompanying Notes are an Integral Part of These Financial Statements



5



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Rubicon Financial Incorporated

Notes to Condensed Consolidated Financial Statements

(Unaudited)



Note 1- Basis of Presentation



The unaudited condensed consolidated financial statements have been prepared in accordance with United States generally accepted accounting principles for interim financial information and with the instructions to Form 10-QSB and reflect all adjustments which, in the opinion of management, are necessary for a fair presentation.  All such adjustments are of a normal recurring nature.  The results of operations for the interim period are not necessarily indicative of the results to be expected for a full year.  Certain amounts in the prior year statements have been reclassified to conform to the current year presentations.  The statements should be read in conjunction with the financial statements and footnotes thereto included in the Companys audit for the period ended December 31, 2006.



The Company was incorporated in the State of Delaware on April 28, 1986 (Inception) and was formerly known as Art World Industries (AWI). On August 6, 2002, the Company changed its name to ISSG, Inc. In addition, on March 9, 2004, the Company completed the acquisition of a wholly-owned subsidiary, Dial-A-Cup Corporation, a New York Corporation. Further, on June 2, 2005, the Company completed a merger with Rub Investments Ltd., (Rub) on September 6, 2006; the Company changed its name to Rubicon Financial Incorporated. Effective February 1, 2007, the Company completed a merger with Rubicon Financial Insurance Services, Inc. a California corporation (RFIS), pursuant to an agreement and plan of merger. The agreement and plan of merger provided that ISSG Sub, Inc. our wholly owned subsidiary, merged with and into RFIS, with RFIS as the surviving corporation and new
wholly owned subsidiary of the Company.  The Company issued 50,000 shares of its common stock in exchange for 100% of the outstanding shares of RFIS.  On February 13, 2007, the Company formed a wholly owned subsidiary, Rubicon Securities, Inc., a Nevada corporation.  Effective May 11, 2007, the Company acquired Rubicon Real Estate and Mortgages, Inc., a California corporation (RREM), pursuant to an agreement and plan of merger. The agreement and plan of merger provided that DeeSound, Inc. our wholly owned subsidiary, merged with and into RREM, with RREM as the surviving corporation and new wholly owned subsidiary of the Company.  The Company issued 1,159,000 shares of its common stock in exchange for 100% of the outstanding shares of RREM.



The Company was previously in the development stage. During the period ended March 31, 2007, the Company emerged from the development stage with the acquisition of Rubicon Financial Insurance Services, Inc.



Note 2  Summary of significant accounting policies



Concentration of credit risk for cash deposits

Financial instruments that potentially subject the Company to credit risk consist principally of cash deposits. Accounts at each institution are insured by the Federal Deposit Insurance Corporation (FDIC) up to $100,000. At September 30, 2007, the Company had approximately $1,096,108 in excess of FDIC insured limits.





6



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Rubicon Financial Incorporated

Notes to Condensed Consolidated Financial Statements

(Unaudited)



Reclassifications

Certain reclassifications have been made to the prior years financial statements to conform to the current year presentation. These reclassifications had no effect on previously reported results of operations or retained earnings.



Note 3  Notes receivable



On January 2, 2007, the Company lent an additional $21,700 to an individual and extended the original $20,000 note receivable to March 31, 2008.  The note bears interest at 6% per annum.  During the nine months ended September 30, 2007, the note was assigned to Rubicon Real Estate and Mortgages, Inc. (RREM) and is eliminated upon consolidation.



During the nine months ended September 30, 2007, the Company advanced an employee $10,000. The note bears interest at 6% per annum and due on December 31, 2007.  As of September 30, 2007, the interest receivable balance is $400.



During the nine months ended September 30, 2007, the Company loaned an executive of RREM $25,000.  The loan was entered into prior to the acquisition of RREM.  The note bears interest at 6% per annum and has been extended to March 31, 2008.  As of September 30, 2007, the interest receivable balance is $1,347.



Note 4  Notes payable



Short-term debt consists of the following at September 30, 2007:

September 30, 2007Overdraft line of credit, $10,000 credit limit, unsecured, personally guaranteed by an officer and majority shareholder, interest at 14.25%
        
        $                  -0-Business line of credit, $45,000 credit limit, unsecured, personally guaranteed by an officer and majority shareholder, interest at 8.75%
        
        -0-Business line of credit, $5,000 credit limit, unsecured, personally guaranteed by an officer and majority shareholder, interest at 9.75%
        
        -0-Demand note to a related party for $4,500, unsecured, non-interest bearing and due on demand.
        
        4,500Demand note to a related party for $8,000, unsecured, non-interest bearing and due on demand.
        
        8,000Promissory note to a related party for $156,038, unsecured, interest at 10%, due upon demand
        
        156,038$         168,538






7



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Rubicon Financial Incorporated

Notes to Condensed Consolidated Financial Statements

(Unaudited)



Interest expense for the nine months ended September 30, 2007 and 2006 was $16,921 and $13,845 respectively. Interest payable to a related party was $50,592 and 38,891 as of September 30, 2007 and December 31, 2006, respectively.



Note 5  Stockholders equity



On January 29, 2007, the Company issued 575,000 shares of its common stock as previously authorized.



On February 6, 2007, the Company issued 25,000 shares of its common stock pursuant to an employment agreement with its chief financial officer.  The company recorded executive compensation expense totaling $61,250, the fair value of the underlying shares. Pursuant to the agreement, an additional 25,000 shares will be earned over the term of the agreement on a pro rata basis. As of September 30, 2007, an additional 8,957 shares had been considered earned and the Company recorded additional compensation expense in the amount of $18,657. At September 30, 2007 the shares were un-issued.



On February 1, 2007, the Company completed its Agreement and Plan of Merger with Rubicon Financial Insurance Services, Inc.  Pursuant to the agreement, the Company issued 50,000 shares of its common stock in exchange for 100% of the outstanding securities of RFIS at the date of closing.  The Company recorded an investment in the amount of $136,500, the fair value of the shares issued pursuant to the agreement.



On February 6, 2007, the Company issued 5,000 shares of its common stock to an employee for services valued at $12,250.



On March 1, 2007, the Company issued 2,300,000 shares of its common stock as a signing bonus pursuant to an employment agreement with its executive vice president of business development. The Company recorded executive compensation totaling $2,760,000, the fair value of the underlying shares.  The value of the common stock will be amortized over the term of the agreement on a straight line basis.  During the nine months ended September 30, 2007, the executive compensation totaled $536,667.



On March 1, 2007, the Company issued 100,000 shares of its common stock for legal and accounting services previously provided. An expense totaling $120,000 was recorded as professional fees, the fair value of the underlying shares.



On March 3, 2007, the Company issued 45,000 shares of its common stock to Directors as consideration for their services. The Company recorded executive compensation expense totaling $36,000 and unamortized share issued for services of $18,250 to be expenses over the one year term of services.



On April 17, 2007, the Company issued 5,000 shares of its common stock to an individual as consideration for the consulting services rendered. The Company recorded consulting expense totaling $10,000, the fair value of the underlying shares.



8



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Rubicon Financial Incorporated

Notes to Condensed Consolidated Financial Statements

(Unaudited)



On May 11, 2007, the Company completed its Agreement and Plan of Merger with Rubicon Real Estate and Mortgages, Inc. (RREM).  Pursuant to the agreement, the Company issued 1,159,000 shares of its common stock in exchange for 100% of the outstanding securities of RREM at the date of closing.  The Company recorded an investment in the amount of $3,013,400, the fair value of the shares issued pursuant to the agreement.



On June 15, 2007, the Company completed its stock purchase agreement and purchased 24 shares of common stock of AIS Financial, Inc. (AIS).  Pursuant to the agreement, the Company issued 100,000 shares of its common stock valued at $245,000 and $125,000 in cash in exchange for 24.9% of the outstanding securities of AIS at the date of closing.  The closing is contingent upon the approval of the Continuance in Membership Application (CMA) with the Financial Industry Regulatory Authority (FINRA) for the change in management.  Upon FINRA approval, the Company has the right to purchase the remaining 75.1% of AIS for $1.00.



On July 12, 2007, the Company issued 5,000 shares of its common stock to an individual as consideration for the consulting services rendered. The Company recorded consulting expense totaling $11,800, the fair value of the underlying shares.



On July 30, 2007, the Company issued 17,500 shares of its common stock to Directors as consideration for their services. The Company recorded executive compensation expense totaling $2,276 and unamortized share issued for services of $24,849 to be expensed over the one year term of services.



On July 31, 2007, the Company entered into a Separation and Distribution Agreement with Dial-A-Cup, Inc., a Nevada corporation and wholly owned subsidiary of the Company (DAC), whereby the Company has agreed to spin-out at least 50% of the shares of DAC common stock owned by the Company to the Companys shareholders on a ten for one basis (each shareholder of the Company will receive one DAC share for every ten shares they hold in the Company).  Concurrent with the execution of the Separation and Distribution Agreement, the Company entered into a Stock Cancellation Agreement by and among the Company, DAC and Timothy McDermott, an individual and majority shareholder of the Company. A condition to the Companys agreement to spin-out DAC was that Mr. McDermott transfer 3,100,000 shares to certain individuals affiliated with the Company and also cancel 6,000,000 shares of the
Companys common stock.



On August 3, 2007, the Company authorized the issuance of 4,444 shares of its common stock to its former CFO pursuant to his employment agreement. The Company recorded executive compensation of $7,360, the fair value of the shares. As of September 30, 2007 the shares were un-issued.



On August 29, 2007, the Company entered into a twelve month consulting agreement with Ms. Kathleen Mc Pherson for business development services. Pursuant to the agreement, the Company authorized the issuance of 500,000 shares of common stock which are considered fully vested and earned as a signing bonus. The Company recorded consulting expense in the amount of $875,000.  Additionally the Company agreed to pay a monthly consulting fee of $15,000 in



9



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Rubicon Financial Incorporated

Notes to Condensed Consolidated Financial Statements

(Unaudited)



cash and award an additional 500,000 shares of common stock based on performance milestones. As of September 30, 2007 the shares were not issued.



On September 4, 2007, the Company entered into a twelve month employment agreement with Mr. Tom Collier for service related to the development of information technologies. Pursuant to the agreement, the Company has agreed to Pay Mr. Collier a fee of $7,500 per month in cash and 1,389 shares of common stock per month. As of September 30, 2007 the shares were un-issued and the Company recorded non-cash consulting fees of $2,431.



Note 6  Warrants and options



On January 1, 2007, the Company granted options to purchase up to 500,000 shares of its common stock pursuant to its employment agreement with the chief executive officer.  The holder has the right to purchased up to 500,000 shares of common stock of the Company for an aggregate purchase price of $500,000 or $1 per share. The aggregate fair value of the option grant totaled $1,299,325 and was expensed as executive compensation. Fair value of the option is based on the Black-Scholes pricing model using the following estimated assumptions: 4.70% risk free rate, 295% volatility, and an expected life of the option of 5 years.



On February 1, 2007, the Company granted options to purchase up to 300,000 shares of its common stock pursuant to its employment agreement between RFIS, its newly acquired wholly-owned subsidiary, and its executive.  The options vest at the rate of one option for every $0.50 of net income generated by RFIS at the end of each fiscal year, based upon the RFISs audited financial statements.  The holder will have the right to purchase up to 300,000 shares of the Companys common stock at an aggregate purchase price of $735,000 or $2.45 per share.



On May 11, 2007, the Company granted options to purchase up to 200,000 shares of its common stock pursuant to its employment agreement between RREM, its newly acquired wholly-owned subsidiary, and its executive.  The options vest at the rate of one option for every $2.00 of net income generated by RREM at the end of each fiscal year, based upon the RREMs audited financial statements.  The holder will have the right to purchase up to 200,000 shares of the Companys common stock at an aggregate purchase price of $200,000 or $1.00 per share.



A summary of stock options and warrants as of September 30, 2007 is as follows:



Options
        Weighted Average Exercise Price
        Warrants
        Weighted Average Exercise PriceOutstanding as of 01/01/07:
        -
        $       -
        100,000
        $  3.00Granted
        1,000,000
        1.44
        -
        -Canceled
        -
        -
        -
        -Exercised
        -
        -
        -
        -Outstanding as of 09/30/07:
        1,000,000
        $  1.44
        100,000
        $  3.00






10



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Rubicon Financial Incorporated

Notes to Condensed Consolidated Financial Statements

(Unaudited)



Note 7  Related party transactions



Previously, the Companys operations have been funded by the sole officer of Dial-A-Cup, our wholly owned subsidiary. As of September 30, 2007, total amounts loaned to the Company by this officer were $156,038. The proceeds loaned have been used to fund operations and for the development of a prototype of ISSGs beverage dispenser. The note bears interest of 10% per annum and is due on demand. During the nine months ended September 30, 2007 and 2006, $11,702 and $11,675 of interest expense has been recorded related to the note, respectively.



As of September 30, 2007, Rubicon Financial Insurance Incorporated owed $12,500 to officers of the Company. The note is non-interest bearing and due on demand.



Note 8  Acquisitions and investments



On February 1, 2007, the Company completed the purchase of RFIS, a private insurance company by acquiring 100% of the outstanding common stock of RFIS for a total purchase price of $136,500.  The aggregate purchase price consisted of cash of $14,000 and 50,000 shares of its common stock valued at $122,500, the fair value of the common stock on the acquisition date.  RFIS results of operations have been included in the consolidated financial statements since the date of acquisition.  During the nine months ended September 30, 2007, the Company impaired $122,500 of the goodwill which resulted from the acquisition of RFIS.



On February 13, 2007, the Company formed a wholly owned subsidiary, Rubicon Securities, Inc., a Nevada Corporation.  The initial capitalization was $25,000 which consisted of cash.



On April 19, 2007, the Company completed its stock purchase agreement and purchased 24 shares of common stock of Maximum Financial Investment Group, Inc. (MFIG), a private brokerage firm.  Pursuant to the agreement, the Company paid $50,000 in cash in exchange for 24.9% of the outstanding securities of MFIG at the date of closing.  The closing is contingent upon the approval of the Continuance in Membership Application (CMA) with the Industry Financial Regulatory Authority (FINRA) for the change in management.  If FINRA does not approve the transaction, the Company would continue to own 24.9% of the Company.  The Company has recorded the investment in accordance with the equity method whereby the carrying value of the investment would adjust based on the net income or losses and any dividends paid.  The net loss for the period from the purchase through September 30, 2007 was immaterial and therefore the
investment was not adjusted at September 30, 2007.



On May 11, 2007, the Company completed the purchase of RREM, a private real estate and mortgage company by acquiring 100% of the outstanding common stock of RREM for a total purchase price of $3,013,400.  The aggregate purchase price consisted of 1,159,000 shares of its common stock valued at $3,013,400, the fair value of the common stock on the acquisition date.  RREM results of operations have been included in the consolidated financial statements since the date of acquisition.  During the nine months ended September 30, 2007, the Company impaired $2,111,700 of the goodwill which resulted from the acquisition of RREM.



11



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Rubicon Financial Incorporated

Notes to Condensed Consolidated Financial Statements

(Unaudited)



On June 15, 2007, the Company purchased 24.9% of AIS Financial, Inc. (AIS), a private brokerage firm.  Pursuant to the agreement, the Company issued 100,000 shares of its common stock valued at $245,000 and $125,000 in cash in exchange for 24.9% of the outstanding securities of AIS at the date of closing.  The Company has the right to purchase the remaining 75.1% of AIS for $1.00.  The purchase of the remaining 75.1% is contingent upon the approval of the Continuance in Membership Application (CMA) with the Financial Industry Regulatory Authority (FINRA) for the change in management.    If the FINRA does not approve the transaction, the Company would continue to own 24.9% of AIS.  The Company has recorded the investment in accordance with the equity method whereby the carrying value of the investment would adjust based on the net income or losses and any dividends paid.  The net loss for the period from the
purchase through September 30, 2007 was immaterial and therefore the investment was not adjusted at September 30, 2007.



On June 28, 2007, the Company entered into an agreement and plan of merger (the Merger Agreement) by and among the Company, RFI Sub, Inc., a California corporation and wholly-owned subsidiary of the Company (Sub), and Grant Bettingen, Inc., a California corporation (GBI). Under the terms of the Merger Agreement, RFI will be merged with and into GBI, with GBI as the surviving corporation and new wholly owned subsidiary of the Company. Pursuant to the Merger Agreement, at the effective time of the merger each issued and outstanding share of GBI shall be canceled and converted into a pro rata share of 1,200,000 shares of the Companys restricted common stock and $974,000 in cash. The cash consideration, subject to certain adjustments based upon undisclosed liabilities or claims against GBI specified in the merger agreement, will be paid in two installments: 50% at the
time of closing and the remaining 50% on the first anniversary of the closing date. The shares issued by the Company also carry piggyback registration rights. The transaction is still pending and will terminate January 1, 2008. The closing is contingent upon the approval of the Continuance in Membership Application (CMA) with the Financial Industry Regulatory Authority (FINRA) for the change in management.



On September 7, 2007 the Company entered into an amendment to the agreement and plan of merger whereby GBI agreed to sell to the Company 15% of its outstanding shares prior to the closing for cash in the amount of $360,000 payable in installment over 150 business days. Pursuant to the agreement, the payment schedule is as follows and may be terminated at any time by either party; (1) $100,000 on August 31, 2007 (2) $52,000 within 30, 60, 90, 120 and 150 days of closing. Further, the amendment extended the original termination date from January 1, 2008 to March 31, 2008.  As of September 30, 2007, the Company has paid the initial two installments of $100,000 and $52,000. Further, the Company has recorded the full investment amount of $360,000 as an equity security available for sale, at its initial cost in accordance with FAS 115 and accrued the remaining balance of $208,000 due under the terms of the
agreement as a current investment obligation.



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FORWARD-LOOKING STATEMENTS



This document contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are forward-looking statements for purposes of federal and state securities laws, including, but not limited to, any projections of earnings, revenue or other financial items; any statements of the plans, strategies and objections of management for future operations; any statements concerning proposed new services or developments; any statements regarding future economic conditions or performance; any statements or belief; and any statements of assumptions underlying any of the foregoing.



Forward-looking statements may include the words may, could, estimate, intend, continue, believe, expect or anticipate or other similar words. These forward-looking statements present our estimates and assumptions only as of the date of this report. Accordingly, readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the dates on which they are made. We do not undertake to update forward-looking statements to reflect the impact of circumstances or events that arise after the dates they are made. You should, however, consult further disclosures we make in future filings of our Annual Report on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K.



Although we believe that the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements. Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and inherent risks and uncertainties. The factors impacting these risks and uncertainties include, but are not limited to:




        our ability to successfully compete in the financial services industry;



        actions and initiatives taken by both current and potential competitors;



        inability to raise additional financing for working capital;



        inability to locate potential mergers and acquisitions within the financial services industry and integrate acquired companies into our organization;



        deterioration in general or regional (especially Southern California) economic, market and political conditions;



        deterioration in both the lending markets and the real estate markets in general as a result of the delinquencies in the subprime mortgage markets;



        the level of volatility of interest rates as well as the shape of the yield curve;



        the fact that our accounting policies and methods are fundamental to how we report our financial condition and results of operations, and they may require management to make estimates about matters that are inherently uncertain;



        adverse state or federal legislation or regulation that increases the costs of compliance, or adverse findings by a regulator with respect to existing operations;




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
        changes in U.S. GAAP or in the legal, regulatory and legislative environments in the markets in which we operate;



        inability to efficiently manage our operations;



        inability to achieve future operating results;



        the unavailability of funds for capital expenditures;



        our ability to recruit and hire key employees;



        the inability of management to effectively implement our strategies and business plans; and



        the other risks and uncertainties detailed in this report.




For a detailed description of these and other factors that could cause actual results to differ materially from those expressed in any forward-looking statement, please see Factors That May Affect Our Results of Operation in this document and in our Annual Report on Form 10-KSB for the year ended December 31, 2006.



Item 2. Managements Discussion and Analysis



OVERVIEW OF CURRENT OPERATIONS



We are a publicly-traded financial service holding company with three wholly-owned operating subsidiaries: (i) Rubicon Financial Insurance Services (RFIS), a full service insurance agency offering personal lines, life and commercial insurance products to individuals and companies primarily in the State of California; (ii) Rubicon Real Estate and Mortgages, Inc. (RREM), which provides professional assistance in the fields of residential and commercial real estate and mortgage loans in California; and (iii) Dial-A-Cup, which has developed a hot-water dispensing system that will brew one fresh cup of coffee, tea, hot chocolate, soup, etc. on demand.



On July 31, 2007, we entered into a Separation and Distribution Agreement with our wholly-owned subsidiary, Dial-A-Cup, whereby we agreed to spin-out at least 50% of the shares of Dial-A-Cup common stock owned by us to our shareholders on a one for ten basis.  The Separation and Distribution Agreement also provides that Dial-A-Cup will take all of the businesses, assets and liabilities relating to the Dial-A-Cup business previously held by us.  Dial-A-Cup intends to file a registration statement on Form SB-2 to register the shares of Dial-A-Cup common stock to be distributed and the record date will be set as the 10th day following effectiveness of the registration statement.  As of the date of this filing, the Form SB-2 has not been filed.



Concurrent with the Separation and Distribution Agreement, we entered into a Stock Cancellation Agreement between us, Dial-A-Cup and our then majority shareholder, Timothy McDermott under the terms of the stock cancellation agreement.  Mr. McDermott transferred 3,100,000 shares of our common stock to certain individuals affiliated with us and agreed to cancel 6,000,000 shares of our common stock.



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Overview of Financial Services



We have established our headquarters in Orange County, California to capitalize on the large and affluent demographic base for our products in the financial services industry. The types of financial services we offer are: insurance, both personal and commercial; mortgage loan and real estate services, both residential and commercial; and in the future we intend to offer retail brokerage services; securities market making; on-line trading; as well as investment banking services for small to mid-sized companies. Each subsidiary providing these services will be an individually licensed corporation doing business under the parent holding company and is intended to allow us to become a unique, single-source, financial services provider.



In addition to our operating subsidiaries, we entered into a merger agreement with Grant Bettingen, Inc. (GBI), a licensed firm providing diversified investment banking and securities transaction services.  The merger with GBI is subject to closing conditions, including approval by the Financial Industry Regulatory Authority (FINRA), previously known as NASD, of GBIs change in management/ownership. Upon closing of the merger, GBI will become another of our wholly-owned subsidiaries.  Additionally, on September 7, 2007 we entered into an amendment agreement with GBI whereby the termination date of the merger was extended to March 31, 2008 and we executed a Share Purchase Agreement with GBI whereby we purchased 16 shares, approximately 15% of GBI, prior to the consummation of the merger.  In the event the merger is not consummated, GBI shall have the right
to repurchase the shares from us for 24 months from the date of the merger termination.



We have also acquired 24.9% interest in two FINRA licensed broker/dealers; Maximum Financial Investment Group, Inc. (Maximum) and AIS Financial, Inc. (AIS).  Maximum focuses on wholesale and online trading and AIS focuses on retail and institutional business.  Additionally, we have the right to purchase the remaining 75.1% of AIS upon certain conditions, mainly the approval by FINRA of AIS change in ownership, which we anticipate satisfying during fiscal 2008.



In addition to the mergers and acquisitions completed, we have entered into several other non-binding letters of intent to acquire additional businesses in the financial services industry.  As we continue to expand our operations into a new line of business of an independent boutique firm offering multiple financial services, we intend to continue to acquire other financial service companies to eventually become a single-source provider of financial services to our clientele, with Rubicon being the holding company of these various financial services entities. We intend to utilize a cross-marketing strategy between all of the acquired companies to provide various product offerings to clients with the ability to gather all the assets and financial services of clients specific and customized to their needs.



Results of Operations for the nine months ended September 30, 2007.



We are in the early stage of developing our financial services platform and currently have minimal revenues from RFIS, our insurance services division, and RREM, our real estate and mortgages division.  Our operations to date have been limited to the expansion of insurance services, real estate and mortgages services, acquiring interests in broker/dealers and the



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evaluation of prospective acquisitions. We are seeking financing opportunities to acquire additional businesses in order to enhance the design of our development plans thereby expanding the financial services we are able to provide to our clientele.



Revenues for the three and nine months ended September 30, 2007 were $112,077 and $245,778, respectively, compared to $0 for the same periods in 2006.  We anticipate continued growth in revenue as a result of our mergers with RFIS and RREM, our equity interests in Maximum and AIS as well as the eventual merger with GBI.



We are continuing to expand insurance product availability as well as extending our marketing area throughout the southwest.  During the second quarter of 2007, we began the integration of residential and commercial real estate sales and mortgage loans in California in our financial services offerings.  The integration of these two business areas may be harmed by the impact of delinquencies in the sub prime mortgage market but as a result of our recent entry into the mortgage lending business, we have currently not been significantly impacted by losses suffered by this industry as a whole.   However, we do not anticipate any significant revenues unless we are able to complete additional acquisitions or successfully develop new services in connection with the development activities planned for 2007. Accordingly, the insurance and real estate and mortgages operations reflected
in the quarter ended September 30, 2007 are not necessarily indicative of future operations.



Our expenses to date have consisted principally of executive compensation and professional fees.  Executive compensation totaled $1,286,972 for the nine month period ended September 30, 2007. This consisted primarily of shares issued and grants of options given in order to secure our executive management team. The amounts relating to the fair value of shares issued pursuant to executive employment agreements was $624,623 and the fair value of options granted was $324,831. Our executive compensation paid in cash per employment agreements was $337,518. We expect these costs to increase as we proceed with our acquisition and development plans.



In connection with the RFIS and RREM merger we recorded goodwill because the liabilities assumed exceeded assets acquired.  Goodwill was impaired by $2,234,200 and recorded as an expense for the nine months ended September 30, 2007.  Net cash used by operating activities for the nine months ended September 30, 2007 and 2006 was $1,083,753 and $43,545, respectively.  We had a net loss for the same periods of $5,087,929 and $224,934 or $0.37 and $0.02 per share, respectively.



Operation Plan



During the next twelve months we plan to seek financing opportunities to enhance our growth plan that will include the acquisition of private companies in the financial services industry beyond our current acquisitions or interests in financial services entities.



During the first half of 2007, we completed mergers with RFIS and RREM and entered into a merger agreement with GBI.  Further, we acquired 24.9% of both Maximum and AIS.  During the quarter ended September 30, 2007, we entered into a Share Purchase Agreement with



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GBI and purchased 16 shares, or approximately 15%, of GBI prior to the merger being completed.  We also formed a wholly-owned subsidiary, Rubicon Securities, Inc. during the first quarter of 2007 for the purpose of developing a securities trading business. We have entered into a consulting agreement for assistance in the development of this business line and anticipate operations within the next twelve months.



We have several other planned acquisitions that are in various stages of discussions and due diligence. We are continually evaluating our development opportunities and financing opportunities in order to maintain our overall development plan. To accelerate the development program we plan to enhance our business relationships by building our client base through cross referrals. This economic strategy may allow us to utilize our own financial assets toward the growth of our current holdings, pursue the acquisition of strategic assets or companies and generally expand our existing operations.



Because of our limited operating history we have yet to generate any significant revenues from our financial service platform (only $245,778 through September 30, 2007). Our activities have been limited to the development of insurance services, development of residential and commercial real estate sales and mortgage loans and the negotiation of various acquisitions. Consequently, we have incurred the expenses of a start-up.



Our future financial results will depend primarily on: (i) the ability to continue to source and screen potential acquisitions; (ii) the ability to develop existing services; (iii) the ability to complete the GBI merger; (iv) the ability to purchase the remaining equity interests in AIS; and (v) the ability to fully implement our development program, which is dependent on the availability of capital resources. There can be no assurance that we will be successful in any of these respects, or that we will be able to obtain additional funding to increase our current capital resources.



Satisfaction of our cash obligations for the next 12 months.



Historically, our plan of operation has been stalled by a lack of adequate working capital.  During the second half of 2006 we raised approximately $2,200,000 through two private placement offerings. As of September 30, 2007, we had available cash of $1,315,208. We believe these funds will help progress our move into the financial services industry and will assist in potential mergers and acquisitions of financial services entities.  However, if and when our funding requirements increase, we may raise additional funds through either equity or debt financing.



In the past, in order to obtain cash resources for Dial-A-Cup, we entered into two business lines of credit with a bank for a maximum of $50,000, plus an additional $10,000 overdraft protection for our checking account.  The interest rate for utilizing the lines of credit, range from 8.75% to 14.25% and a small annual fee is required to maintain the credit facilities.  As of September 30, 2007, all balances were paid in full.





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Summary of any product research and development that we will perform for the term of our plan of operation.



We do not anticipate performing any additional significant product research and development under our plan of operation with Dial-A-Cup, RFIS, RREM or in the financial services industry.



Expected purchase or sale of plant and significant equipment.



We do not anticipate the purchase or sale of any plant or significant equipment; as such items are not required by us at this time.



Significant changes in the number of employees.



Currently we have full-time employment agreements in place with two our executive officers; Joseph Mangiapane, Jr. (CEO) and Thomas Jandt (EVP of Business Development). The parent company has a total of 5 full time employees including the officers listed above.



In conjunction with the RFIS merger, RFIS entered into an employment agreement with Todd Torneo, to serve as its President.  Currently, RFIS has 3 full time agents and 1 administrative person.



As a result of the merger with RREM, RREM entered into an employment agreement with Joel Newman, to serve as its President.  Additionally, RREM has 2 full time personnel assisting in the mortgage and real estate units of RREM.



During the quarter ended September 30, 2007, we entered into a consulting agreement with Kathleen McPherson whereby she agreed to provide consulting services in the area of corporate structure, marketing, strategic alliances, and other matters relating to our management and growth.  The consulting agreement will expire on August 30, 2008 or upon a formal employment agreement being executed with Ms. McPherson.



In the interim, we intend to use the services of independent consultants and contractors to perform various professional services when appropriate. We believe the use of third-party service providers may enhance our ability to contain general and administrative expenses.



LIQUIDITY AND CAPITAL RESOURCES



A critical component of our operating plan impacting our continued existence is the ability to obtain additional capital through additional equity and/or debt financing. We do not anticipate generating sufficient positive internal operating cash flow until such time as we can deliver our product to market, complete additional financial service company acquisitions and generate substantial revenues, which may take the next few years to fully realize. In the event we cannot obtain the necessary capital to pursue our strategic plan, we may have to cease or significantly curtail our operations. This would materially impact our ability to continue operations.



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The following table summarizes our current assets, liabilities and working capital at September 30, 2007 compared to December 31, 2006.



September 30, 2007
        December 31, 2006
        Increase / (Decrease)$
        %Current Assets
        $1,525,932
        $1,921,450
        $(395,518)
        (21%)Current Liabilities
        $554,012
        $365,138
        $188,874
        52%Working Capital
        $971,920
        $1,556,312
        $(584,392)
        (38%)




Prior to the private placements at the end of 2006, the inventor of Dial-A-Cups product primarily funded our operations. As of September 30, 2007, total amounts owed in principal and interest to this individual was $210,532. The proceeds loaned have been used to fund operations and for the development of a prototype of our beverage dispenser. The note bears interest at 10% per annum and is due on demand.  For the nine month period ended September 30, 2007, we recorded $11,702 of interest expense related to the note. As we expand our activities, we may continue to experience net negative cash flows from operations, pending receipt of additional revenues.



During the last half of 2006, we conducted two private placements and raised approximately $2,200,000. We believe the $1,315,208 cash on hand at September 30, 2007, and anticipated funds from recently acquired operations will be sufficient to sustain operations for fiscal 2007.  However, we may need to seek additional funding for operations through equity offerings and may need to further do so in the future through additional financing, acquisitions, joint ventures or other means available to us.  There can be no assurance that we will be able to complete a transaction or complete a transaction on terms favorable to our stockholders or us.



As we continue to expand in the financial services industry, we anticipate incurring operating losses over the next twelve months. Our lack of operating history makes predictions of future operating results difficult to ascertain. Our prospects must be considered in light of the risks, expenses and difficulties frequently encountered by companies in their early stage of development.



Off-Balance Sheet Arrangements



We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results or operations, liquidity, capital expenditures or capital resources that is material to investors.







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Critical Accounting Policies and Estimates



Revenue Recognition: We recognize revenue from product sales once all of the following criteria for revenue recognition have been met: pervasive evidence that an agreement exists; the services have been rendered; the fee is fixed and determinable and not subject to refund or adjustment; and collection of the amount due is reasonably assured.  We will primarily derive our revenues from anticipated financial service related fees, such as commissions.



RFIS currently earns commissions paid by insurance companies which are based on a percentage of the premium charged to the policyholder and considered earned over the term of the policy. Deferred commissions are related to the unexpired terms of the policies in force. The Company recognizes revenue net of expected cancellations in accordance with Staff Accounting Bulletin (SAB) 13A.



Concentration of credit risk for cash deposits:Financial instruments that potentially subject the Company to credit risk consist principally of cash deposits. Accounts at each institution are insured by the Federal Deposit Insurance Corporation (FDIC) up to $100,000. At September 30, 2007, the Company had approximately $1,096,108 in excess of FDIC insured limits.



Recent Accounting Developments



In June 2006, the FASB issued Interpretation No. 48,Accounting for Uncertainty in Income Taxes,(FIN 48). FIN 48 clarifies the accounting for uncertainty in income taxes recognized in a companys financial statements in accordance with FASB Statement No. 109,Accounting for Income Taxes.The interpretation prescribes a recognition threshold and measurement attributed for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. The Interpretation also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition. FIN 48 is effective for all fiscal years beginning after December 15, 2006.



In September 2006, the FASB issued Statement of Financial Accounting Standards No. 157,Fair Value Measurements,(SFAS 157). SFAS 157 provides a framework for measuring fair value when such measurements are used for accounting purposes. The framework focuses on an exit price in the principal (or, alternatively, the most advantageous) market accessible in an orderly transaction between willing market participants. SFAS 157 establishes a three-tiered fair value hierarchy with Level 1 representing quoted prices for identical assets or liabilities in an active market and Level 3 representing estimated values based on unobservable inputs. Under SFAS 157, related disclosures are segregated for assets and liabilities measured at fair value based on the level used within the hierarchy to determine their fair values. We
anticipate adopting SFAS 157 on its effective date of January 1, 2008 and the financial impact, if any, upon adoption has not yet been determined.



In February 2007, the FASB issued Statement of Financial Accounting Standards No. 159,The Fair Value Option for Financial Assets and Financial Liabilities, including an amendment of FASB Statement No.115,(SFAS 159). SFAS 159 permits fair value accounting to be irrevocably elected for certain financial assets and liabilities on an individual contract basis



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at the time of acquisition or at a remeasurement event date. Upon adoption of SFAS 159, fair value accounting may also be elected for existing financial assets and liabilities. For those instruments for which fair value accounting is elected, changes in fair value will be recognized in earnings and fees and costs associated with origination or acquisition will be recognized as incurred rather than deferred. SFAS 159 is effective January 1, 2008, with early adoption permitted as of January 1, 2007. We anticipate adopting SFAS 159 concurrent with the adoption of SFAS 157 on January 1, 2008, but have not yet determined the financial impact, if any, upon adoption.



FACTORS THAT MAY AFFECT OUR RESULTS OF OPERATION



Risks Relating To Our Business and Marketplace



During the 2007 year, the U.S. credit markets have been dealing with the effects of numerous defaults by homeowners on sub prime mortgage loans, which may materially impact our real estate and mortgage subsidiary.



Sub prime mortgage loan defaults could adversely impact the operations of our real estate and mortgage division.  In addition, sub prime mortgage loan defaults began to increase with respect to mortgages considered to be of less credit risk than sub prime mortgages.  It is expected that mortgage default rates will continue to increase at least throughout the remainder of 2007 and possibly through the first half of 2008. These defaults have not only had a materially adverse impact on the spending power of the borrowers of such defaulted mortgage loans, but have also reduced the ability of buyers of residential properties to acquire single family residences, in addition to reductions in the value of investment portfolios containing securities affected by such mortgages.  Because the real estate and mortgage division is highly dependent upon fees and commissions
based upon sales and financings related to residential and investment properties, the downward trend in sub prime mortgages may materially impact our results of operations on a consolidated basis.



During the first quarter of 2007 it was determined we no longer qualified as being in the development stage. We emerged from the development stage through our acquisition of RFIS but continue to have a minimal operating history, which raises substantial doubt as to our ability to successfully develop profitable business operations.



We were previously in the business of designing and developing a hot beverage dispenser, but we have recently focused on developing a business in the financial services industry.  Additionally, during the third quarter of 2007, we agreed to spin-out at least 50% of our interest in our subsidiary, Dial-A-Cup. At the end of the third quarter, we have yet to generate significant revenues from operations and have been focused on acquiring financial services companies.  Although we have completed two acquisitions of financials service entities and Dial-A-Cup has received two patents and one additional patent pending, there is nothing at this time on which to base an assumption that our business operations will prove to be successful or that we will ever be able to operate profitably.  Our main focus and pursuit is currently in the financial services industry, which is a completely new line of
business and there is no guarantee that our business operations will prove to be successful or that it will be profitable.



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We have limited operating history in the financial services industry and there can be no assurance that we will be successful in this industry.



Our proposed operations are subject to all of the risks inherent in the establishment of a new business, including licensing risks, insufficient capital, unforeseen problems, and expenses and complications encountered with the early phases of operations in a business. Moreover, our lack of an operating history in the financial services industry makes it impossible to predict whether or not we will operate profitably in the industry. While we have brought on management that is familiar with this industry, there can be no assurances that we will be able to locate, hire and retain the necessary personnel to initiate, manage and operate this new line of business, develop and implement necessary systems, obtain contracts and obtain financing as contemplated in our business strategy.



We may not complete all of our proposed acquisitions, and even if we do, these acquired companies have not operated as a combined entity and are not fully integrated, and we may not be able to integrate them successfully.



During the nine months of 2007, we completed two mergers with (i) Rubicon Financial Insurance Services, Inc. and (ii) Rubicon Real Estate and Mortgages, Inc.  At the end of the second quarter we also entered into an agreement and plan of merger with Grant Bettingen, Inc., and then subsequently acquired approximately 15% of GBI during the third quarter of 2007.  Additionally, we have acquired minority interests in two FINRA broker / dealers.  We have also entered into additional non-binding letters of intent to acquire more businesses involved in the financial services industry.  Each acquisition is subject to customary closing conditions; including the completion of due diligence reasonably satisfactory to us, the negotiation and execution of a definitive agreement, required regulatory approvals, and the acquired company providing audited financial statements as required by SEC rules and
regulations.  We may not be able to complete all of these acquisitions if we are not satisfied with our due diligence investigation, if we are unable to negotiate definitive agreements, if we cannot obtain the required regulatory approvals, or if the companies to be acquired cannot provide the required audited financial statements.



Further, even if we are able to successfully complete all of these proposed acquisitions, the companies to be acquired have been operated as separate independent entities to date, and we may not be able to integrate the operations of these businesses successfully or institute the necessary systems and procedures, including accounting and financial reporting systems, to manage the combined enterprise on a profitable basis. Our management group has only recently been assembled and may not be able to manage the combined entity effectively or to successfully implement our operating strategies.  Any inability to integrate acquired companies successfully would have a material adverse effect on our business, financial condition and results of operations.







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We will need additional capital in the future to finance our operations, which we may not be able to raise or it may only be available on terms unfavorable to us and or our stockholders. This may result in our inability to fund our working capital requirements and harm our operational results.



We have and expect to continue to have substantial capital expenditure and working capital needs. We believe that current cash on hand and the other sources of liquidity may not be sufficient enough to fund our operations beyond the first quarter of fiscal 2008. Therefore, we may need to raise additional funds to continue our operations. Furthermore, additional funds will be needed to pursue our intentions of acquiring private companies in the financial services industry.



Additional financing might not be available on terms favorable to us, or at all. If adequate funds were not available or were not available on acceptable terms, our ability to fund our operations, take advantage of unanticipated opportunities, develop or enhance our business or otherwise respond to competitive pressures would be significantly limited.



An inability to access capital readily or on terms favorable to us could impair our ability to fund operations and could jeopardize our financial condition.



Access to funds is essential to our anticipated business of financial services. In the future we may need to incur debt or issue equity in order to fund our working capital requirements, as well as to make acquisitions and other investments. Our access to funding sources could be hindered by many factors. Those factors that are specific to our anticipated line of business include the possibility that lenders could develop a negative perception of our long-term or short-term financial prospects if we incur large trading losses or legal liabilities or if the level of our business activity decreases due to a market downturn. Similarly, our access may be impaired if regulatory authorities take significant action against us, or if our employees engage in material unauthorized or illegal activity.



We may not be able to retain our key personnel or hire the personnel we need to sustain and grow our business.



We face intense competition for qualified employees from businesses in the financial services industry.  Our performance is highly dependent upon our ability to attract, retain, and motivate highly skilled, talented employees.  These professionals are regularly recruited by other firms and may choose to change firms, in which case their clients may choose to move their assets.  Given our relatively small size compared to some of our anticipated competitors, the performance of our business may be more adversely affected than our competitors would be if we lose well-performing employees and are unable to attract new ones.







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Regulatory capital requirements and our holding company structure may adversely affect our ability to expand or maintain present levels of our business or impair our ability to meet our financial obligations.



We have executed definitive agreements to acquire two broker / dealers (i) Grant Bettingen, Inc. and (ii) AIS Financial, Inc.  Upon consummation of these acquisitions, each will become our wholly owned subsidiary.  Each of these broker-dealers is subject to the SECs uniform net capital rule, Rule 15c3-1, which sets the minimum level of net capital a broker-dealer must maintain and also requires that a portion of its assets be relatively liquid.  As we are a holding company, we will depend on dividends and other payments from our subsidiaries to fund all payments on our obligations, including any debt obligations, and potential working capital requirements.  These regulatory restrictions may impede our access to funds.  In addition, underwriting commitments require a charge against net capital and, accordingly, our broker/dealer subsidiaries, when acquired, ability to make
underwriting commitments may be limited by the requirement that it must at all times be in compliance with the applicable net capital regulations.  Each of our broker-dealer subsidiaries will also be subject to certain notification requirements related to withdrawals of excess net capital.



We are subject to strict government regulations and the failure to comply could result in disciplinary actions.



The securities industry in the United States is subject to extensive regulations under both Federal and State laws.  Broker-dealers, such as GBI and AIS, and investment advisors are subject to regulations covering all aspects of their business.  Recently, the securities industry has experienced a great deal of negative exposure due to alleged underwriting negligence, conflicts of interest, research improprieties and mutual fund trading improprieties.  As a result, regulatory agencies and the U.S. government have intervened in an attempt to resolve these various issues.  In addition, the SEC, FINRA, other self-regulatory organizations, and state securities commissions can censure, fine, issue cease-and-desist orders, or suspend or expel a broker-dealer or any of its officers or employees.



Our ability to comply with all applicable laws and rules is largely dependent on our establishment and maintenance of a system to ensure compliance with these laws and rules, as well as our ability to attract and retain qualified compliance personnel.  The demands placed upon our personnel and financial resources may be too significant for us to quickly adapt to a changing regulatory environment and may impact our ability to provide or expand our services.  Any disciplinary or other action imposed upon us due to claimed noncompliance in the future could have a material adverse effect on our business, financial condition and operating results.



In addition, our operations and profitability may be affected by additional legislation, changes in rules promulgated by the SEC, FINRA, other self-regulatory organizations, and state securities commissions, or changes in the interpretation or enforcement of existing laws and rules including, but not limited to, existing regulations which restrict communications between our research analysts and our other departments.  We cannot assure you that such future regulations will not require us to implement additional compliance policies and that such policies will not



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materially increase our compliance expenses or otherwise adversely affect our business, financial condition and operating results.



We engage in the securities business that subjects us to the specific risks of that business.



The securities business is by its nature subject to various risks, particularly in volatile or illiquid markets, including the risk of losses resulting from the underwriting or ownership of securities, customer fraud, employee errors and misconduct, failures in connection with the execution of securities transactions, and litigation.  Our business and profitability are affected by many other factors, including:



 Volume, size and timing of securities transactions;

 Demand for investment banking services;

 Level and volatility of interest rates;

 Availability of credit;

 Volatility of equity and debt securities held in inventory;

 Legislation affecting the business and financial communities; and

 The economy in general.



Conditions in the financial markets and the economy generally have a direct and material impact on our results of operations and financial condition.  For example, our investment banking revenue, in the form of underwriting discounts, placement agent fees, and financial advisory fees, is directly related to the volume and value of the transactions in which we are involved.  When uncertain or unfavorable market or economic conditions exist, the volume and size of capital-raising transactions and acquisitions and dispositions typically decrease, thereby reducing the demand for our investment banking services and increasing price competition.



A downturn in the financial markets may also result in a decline in the volume and value of trading transactions.  This could lead to a decline in the revenue we receive from commissions on the execution of trading transactions and a reduction in the value of our trading positions, commissions and spreads.  Sudden sharp declines in market values of securities can result in illiquid markets, making it more difficult to resell securities we own and decreasing our trading activities generally, and the failure of counterparties to perform their obligations, as well as increases in claims and litigation, including arbitration claims from clients.



We may not be able to compete successfully with other companies in the securities industry.



The securities industry is extremely competitive and our overall business will be adversely affected if we are unable to compete successfully. In recent years, significant price competition in many areas of our business, including pressure on trading spreads and commissions have reduced financial service firms profit margins.  We believe that price competition in these and other areas will continue as some of our competitors seek to obtain market share by reducing fees, commissions, or spreads.  Many of these companies are larger than we are, have greater financial resources and may be more willing to lend money to businesses in connection with providing them with financial advisory services.  In our proposed capital markets and investment banking businesses, we would compete against larger national



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and international firms with much larger capital bases that allow them to underwrite larger offerings and hold much larger trading positions.



Further, consolidation in the securities industry fostered in part by changes in the regulatory framework in the U.S. has also increased competition, bolstering the capital base, product diversification, and geographic reach of some of our competitors.  Finally, the emergence of alternative securities and futures trading systems via the internet and other media has offered a potentially less expensive alternative to our services.  If this trend toward using alternative trading systems continues to grow, it may adversely affect our commission and trading revenue, reduce our participation in the trading markets and our ability to access market information, and result in the creation of new and stronger competitors.



Risks Relating To Our Common Stock



Because our common stock is deemed a low-priced Penny stock, an investment in our common stock should be considered high risk and subject to marketability restrictions.



Since our common stock is a penny stock, as defined in Rule 3a51-1 under the Securities Exchange Act, it will be more difficult for investors to liquidate their investment even if and when a market develops for the common stock. Until the trading price of the common stock rises above $5.00 per share, if ever, trading in the common stock is subject to the penny stock rules of the Securities Exchange Act specified in rules 15g-1 through 15g-10. Those rules require broker-dealers, before effecting transactions in any penny stock, to:




        Deliver to the customer, and obtain a written receipt for, a disclosure document;



        Disclose certain price information about the stock;



        Disclose the amount of compensation received by the broker-dealer or any associated person of the broker-dealer;



        Send monthly statements to customers with market and price information about the penny stock; and



        In some circumstances, approve the purchasers account under certain standards and deliver written statements to the customer with information specified in the rules.




Consequently, the penny stock rules may restrict the ability or willingness of broker-dealers to sell the common stock and may affect the ability of holders to sell their common stock in the secondary market and the price at which such holders can sell any such securities. These additional procedures could also limit our ability to raise additional capital in the future.



If we fail to remain current on our reporting requirements, we could be removed from the OTC Bulletin Board, which would limit the ability of broker-dealers to sell our securities and the ability of stockholders to sell their securities in the secondary market.



Companies trading on the OTC Bulletin Board, such as us, must be reporting issuers under Section 12 of the Securities Exchange Act of 1934, as amended, and must be current in their reports under Section 13, in order to maintain price quotation privileges on the OTC



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Bulletin Board.  More specifically, FINRA has enacted Rule 6530, which determines eligibility of issuers quoted on the OTC Bulletin Board by requiring an issuer to be current in its filings with the Commission.  Pursuant to Rule 6530(e), if we file our reports late with the Commission three times in a two-year period or our securities are removed from the OTC Bulletin Board for failure to timely file twice in a two-year period then we will be ineligible for quotation on the OTC Bulletin Board.  As a result, the market liquidity for our securities could be severely adversely affected by limiting the ability of broker-dealers to sell our securities and the ability of stockholders to sell their securities in the secondary market.  We have not been late in any of our SEC reports through September 30, 2007.



We have the ability to issue additional shares of our common stock and shares of preferred stock without asking for stockholder approval, which could cause your investment to be diluted.



Our Certificate of Incorporation authorizes the Board of Directors to issue up to 50,000,000 shares of common stock and on July 31, 2007 we received shareholder approval of an amendment to our Certificate of Incorporation to all for 10,000,000 shares of preferred stock.  The power of the Board of Directors to issue shares of common stock, preferred stock or warrants or options to purchase shares of common stock or preferred stock is generally not subject to shareholder approval.  Accordingly, any additional issuance of our common stock, or preferred stock that may be convertible into common stock, may have the effect of diluting ones investment.



By issuing preferred stock, we may be able to delay, defer or prevent a change of control.



Our board of directors and shareholders have approved an amendment to our Certificate of Incorporation to provide for blank check preferred which will permit us to issue, without approval from our shareholders, a total of 10,000,000 shares of preferred stock.  Our Board of Directors can determine the rights, preferences, privileges and restrictions granted to, or imposed upon, the shares of preferred stock and to fix the number of shares constituting any series and the designation of such series.  It is possible that our Board of Directors, in determining the rights, preferences and privileges to be granted when the preferred stock is issued, may include provisions that have the effect of delaying, deferring or preventing a change in control, discouraging bids for our common stock at a premium over the market price, or that adversely affect the market price of and the voting
and other rights of the holders of our common stock.



FINRA sales practice requirements may also limit a stockholder's ability to buy and sell our stock.



In addition to the penny stock rules described above, FINRA has adopted rules that require that in recommending an investment to a customer, a broker-dealer must have reasonable grounds for believing that the investment is suitable for that customer. Prior to recommending speculative low priced securities to their non-institutional customers, broker-dealers must make reasonable efforts to obtain information about the customer's financial status, tax status, investment objectives and other information. Under interpretations of these rules, the FINRA believes that there is a high probability that speculative low priced securities will not be suitable



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for at least some customers. The FINRA requirements make it more difficult for broker-dealers to recommend that their customers buy our common stock, which may limit your ability to buy and sell our stock and have an adverse effect on the market for our shares.



Item 3. Controls and Procedures



Our Chief Executive Officer, Joseph Mangiapane, Jr., and Principal Financial Officer, Terence Davis, have evaluated the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this Report.  Based on the evaluation, Messrs. Mangiapane and Davis concluded that our disclosure controls and procedures are effective in timely alerting them to material information relating to us (including our consolidated subsidiaries) required to be included in our periodic SEC filings.



There were no changes in our internal control over financial reporting that occurred during our most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.



PART II--OTHER INFORMATION



Item 1.
        Legal Proceedings




From time to time, we may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are not presently a party to any material litigation, nor to the knowledge of management is any litigation threatened against us, which may materially affect us.



Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds



On July 2, 2007, we issued 100,000 shares of common stock to Mark Riviello, the Chief Executive Officer of AIS Financial, pursuant to the Share Purchase Agreement with AIS Financial.



On August 3, 2007, we issued 2,500 shares (a total of 17,500) of our restricted common stock to each of our current six directors and to our one newly elected director as consideration for their services.



On August 3, 2007, we issued 5,000 shares of our restricted common stock to a consultant pursuant to a consulting agreement.



On August 3, 2007, we authorized the issuance of 4,444 shares of common stock to our former Chief Financial Officer pursuant to his employment agreement.  As of the date of this filing, the shares have not been issued.



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On August 29, 2007, we authorized the issuance of 500,000 shares of common stock to Ms. Kathleen McPherson pursuant to her consulting agreement.  Additionally, we agreed to issue an additional 500,000 shares of common stock based on conditions being met in the consulting agreement.  As of the date of this filing, the shares have not been issued.



On September 4, 2007, we authorized the issuance of 1,389 shares of common stock per month to Mr. Tom Collier pursuant to his consulting agreement.  As of the date of this filing, the shares have not been issued.



We believe that the issuance of shares was or will be exempt from registration and prospectus delivery requirements of the Securities Act of 1933 by virtue of Section 4(2). The shares were issued directly by us and did not involve a public offering or general solicitation. The recipients of the shares were afforded an opportunity for effective access to files and records of our company that contained the relevant information needed to make their investment decision, including our financial statements and 34 Act reports. We reasonably believed that the recipients immediately prior to receiving the shares, had such knowledge and experience in our financial and business matters that they were capable of evaluating the merits and risks of their investment. The recipients had the opportunity to speak with our management on several occasions prior to their investment decision.



Canceled Shares



On August 22, 2007, the former majority shareholder of the Company submitted 6,000,000 shares of our common stock for cancellation pursuant to a Stock Cancellation Agreement executed on July 31, 2007. The shares were canceled prior to September 30, 2007.



Issuer Repurchases during the Quarter.



We did not repurchase any of our securities during the quarter ended September 30, 2007.




Item 3.
        Defaults Upon Senior Securities




None.



Item 4.
        Submission of Matters to a Vote of Security Holders




We held our annual meeting of shareholders on July 30, 2007.  Business conducted at the meeting included the following proposals:



1.
        To elect a new Board of Directors for Rubicon to hold office until the next annual Stockholders meeting: Joseph Mangiapane, Jr. (Chairman); Terence Davis; Brad Bunch; James Udel; Craig Triance; and Suzanne Herring were re-elected. Mr. Todd Vande Hei was elected as a new member, bringing the total number of directors to seven;


2.
        To amend our Certificate of Incorporation to authorize 10,000,000 shares of blank check preferred stock;


3.
        To ratify our 2007 Stock Option Plan;




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4.
        To ratify our 2007 Stock Acquisition Plan; and


5.
        To reaffirm Weaver & Martin, LLC as auditors for the next year.


Each share of Common Stock was entitled to one vote.  Only shareholders of record at the close of business on June 12, 2007, were entitled to vote.  The number of outstanding shares of common stock at the time was 15,601,773.  The required quorum of shareholders was present at the meeting in person or by proxy.



Votes on the election of the new directors were as follows:



Director
        For
        Against
        AbstentionsJoseph Mangiapane, Jr.
        15,494,630
        0
        0Terence Davis
        15,494,630
        0
        0Brad Bunch
        15,494,630
        0
        0James Udel
        15,494,630
        0
        0Craig Triance
        15,494,630
        0
        0Suzanne Herring
        15,494,630
        0
        0Todd Vande Hei
        15,494,630
        0
        0




Votes on the remaining four proposals were as follows:



Director
        For
        Against
        AbstentionsPreferred Stock
        15,494,630
        0
        02007 Stock Option Plan
        15,494,630
        0
        02007 Stock Acquisition Plan
        15,494,630
        0
        0Affirm Auditors
        15,494,630
        0
        0




Item 5.
        Other Information




On September 4, 2007, we entered into an employment agreement with Tom Collier to serve as our Vice President of Information Technology.  The agreement is for a one year term commencing on September 1, 2007 and expiring on August 31, 2008, with the option to renew by mutual written agreement unless otherwise terminated as described in the agreement.  Pursuant to the Employment Agreement, Mr. Collier will receive $7,500 a month in compensation.  In addition, the Company agreed to issue 1,389 shares of its common stock per month up to a total of 50,000 shares; however, Mr. Collier will only receive shares each month that he remains employed by the Company or one of its subsidiaries.  Mr. Collier will also be eligible to participate in the Companys Stock Options Plans and Stock Purchase Plans.  A copy of Mr. Colliers agreement is attached hereto as Exhibit 10.11.



Item 6.  Exhibits



Incorporated by referenceExhibit
        Exhibit Description
        Filed herewith
        Form
        Period ending
        Exhibit
        Filing date2.7
        Merger Agreement among Rubicon Financial Incorporated, RFI Sub, Inc. and Grant Bettingen, Inc.
        
        8-K
        
        2.7
        07/05/07






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2.7(b)
        Amendment No. 1 to the Merger Agreement among Rubicon Financial Incorporated, RFI Sub, Inc. and Grant Bettingen, Inc.
        
        8-K
        
        2.7(b)
        09/14/072.8
        Separation and Distribution Agreement by and between Rubicon Financial Incorporated and Dial-A-Cup, Inc.
        
        8-K
        
        2.8
        08/06/073.1(i)(g)
        Amendment to Certificate of Incorporation authorizing blank check Preferred Stock
        
        8-K
        
        3.1(i)(g)
        08/01/0710.8
        Stock Cancellation Agreement
        
        8-K
        
        10.8
        08/06/0710.9
        Share Purchase Agreement between Rubicon Financial Incorporated and Grant Bettingen, Inc.
        
        8-K
        
        10.9
        09/14/0710.10
        Consulting Agreement with Ms. Kathleen McPherson
        
        8-K
        
        10.10
        09/14/0710.11
        Employment Agreement with Mr. Tom Collier
        X31.1
        Certification of Joseph Mangiapane, Jr., Chief Executive Officer, pursuant to Section 302 of the Sarbanes-Oxley Act
        X31.2
        Certification of Terence Davis, Principal Financial Officer, pursuant to Section 302 of the Sarbanes-Oxley Act
        X32.1
        Certification of Joseph Mangiapane, Jr., Chief Executive Officer, pursuant to Section 906 of the Sarbanes-Oxley Act
        X32.2
        Certification of Terence Davis, Principal Financial Officer, pursuant to Section 906 of the Sarbanes-Oxley Act
        X






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SIGNATURES



In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.



RUBICON FINANCIAL INCORPORATED

(Registrant)





By:/s/Terence Davis


Terence Davis, President

(On behalf of the Registrant and as Principal Financial

Officer)



Date: November 13, 2007





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