Exhibit 10.1

                              EMPLOYMENT AGREEMENT

      This  Agreement,   between  Bradley  Pharmaceuticals,   Inc.,  a  Delaware
corporation  with  principal  executive  offices  located  at 383 Route 46 West,
Fairfield,   New  Jersey  07004  (the  "Company"),   and  Ralph  Landau,   Ph.D.
("Employee"),  is made and entered into as of this 30 day of October,  2007 (the
"Effective Date").

                                 R E C I T A L S

      WHEREAS,  the Company  believes that Employee has been an integral part of
the  Company's  management  team and is and will  continue to be integral to the
continued  implementation  of the  Company's  business plan and execution of its
growth strategy; and

      WHEREAS,  as  a  result  of  Employee's  extensive  knowledge  and  acumen
regarding  the  business,  affairs and  operations  of the Company,  the Company
desires assurance of the continued association and services of Employee in order
to  benefit  from  Employee's  experience,  skills,  abilities,  background  and
knowledge, and the Company is willing to engage Employee's services on the terms
and conditions set forth in this Agreement; and

      WHEREAS,  Employee  desires to continue to render  services to the Company
and to remain in the employ of the Company,  and is willing to accept  continued
employment  from the  Company  on the  terms  and  conditions  set forth in this
Agreement; and

      WHEREAS,  the Company and Employee wish to enter into a written Employment
Agreement to supersede all other written and oral  understandings and agreements
regarding Employee's employment with the Company.

      NOW,  THEREFORE,  based on the foregoing  recitals and in consideration of
the commitments set forth below, Employee and the Company agree as follows:

      1.    Position, Duties, Responsibilities

            1.1.  Position.  Employee  is hereby  employed by the Company as the
Company's Vice President,  Chief Scientific  Officer  effective at the Effective
Date,  reporting  directly to the Company's  Chief Executive  Officer.  Employee
shall accept such duties and responsibilities as may be delegated,  from time to
time, by the Company's Chief Executive Officer,  including serving as an officer
and/or director of the Company's subsidiaries or affiliates;  provided that such
duties and  responsibilities are consistent with the duties and responsibilities
customarily  assigned to an officer of similar title of a company similar to the
Company.  Employee  shall  devote his full  energies,  interest,  abilities  and
business time to the proper,  efficient,  diligent and faithful  performance  of
these duties.

            1.2.  Other  Activities.  Without the prior  written  consent of the
Company's Board of Directors, Employee shall not during the Term (as hereinafter
defined) of this Agreement engage or participate,  directly or indirectly, as an
employee, director, consultant, investor or otherwise, in any business, trade or
occupation,  or company, other than as an investor in a company whose securities
are quoted or traded on a nationally recognized exchange, provided


                                      A-5
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Employee  holds not more than  five per cent (5%) in  aggregate  of any class of
shares,  debentures  or other  securities or not more than five per cent (5%) of
the economic  value of the company.  Nothing  herein shall  require  Employee to
dispose of any  securities  currently  held.  Employee may serve in any capacity
with any civic,  educational  or charitable  organization,  or any  governmental
entity  or  trade  association,  without  seeking  or  obtaining  the  Company's
approval,  provided such activities and services do not materially  interfere or
conflict with the performance of his duties under this Agreement. Nothing herein
shall limit any applicable restrictions under the Company's Corporate Governance
Guidelines or other codes of conduct from time to time in effect.

            1.3.   Proprietary   Information.   Employee   recognizes  that  his
employment  with the Company will involve  contact  with  proprietary  and other
information of substantial  value to the Company which is not generally known in
the trade or  available  in the  public  domain and which  gives the  Company an
advantage over its competitors who do not know or use such  proprietary or other
information (collectively, "the Company Confidential Information"). The Employee
has signed and returned to the Company a copy of the  Company's  Confidentiality
Agreement.   In  addition,  to  the  extent  any  of  the  Company  Confidential
Information  or  inventions,  innovations,   improvements,  processes  or  other
proprietary  information is created,  authored or conceived by Employee (whether
alone or with  others)  during the  course of his  employment  with the  Company
(collectively, "Works"), (a) Employee will promptly disclose full details of all
such  Works to the  Company,  (b)  Employee  shall  cause all such Works to vest
solely legally and beneficially in the Company  immediately  without any payment
to Employee, (c) Employee hereby assigns to the Company all of Employee's right,
title and interest in the Works, (d) Employee hereby irrevocably  authorizes the
Company to be his attorney-in-fact,  and to make use of his name and to sign and
execute, any documents and/ or perform any act on his behalf, for the purpose of
giving the Company full benefit of this Section 1.3 and, where  permissible,  to
obtain patent or other  protection in respect of any of the Works in the name of
the  Company  or the  Company's  nominee  and  (e)  Employee,  both  during  his
employment  under this Agreement and  thereafter,  at the request and expense of
the Company,  will promptly do all things and execute all  documents  reasonably
necessary to obtain and/ or maintain  patent or other  protection  in respect of
any Works in any part of the  world and to vest such  rights in and to any Works
in the name of the Company or the Company's nominee.

            1.4.  Covenant Not to Compete.  Employee agrees that for a period of
twelve (12) months  immediately  following the Term of this Agreement,  Employee
shall not directly or indirectly for his own benefit or the benefit of others:

                  (a)   render services as an employee,  officer, agent, broker,
                        consultant, partner or independent contractor for, or be
                        an owner or stockholder of, a competing  organization in
                        connection  with competing  products,  including but not
                        limited to  organizations  engaged in the  provision  of
                        dermatology,      podiatry     and      gastroenterology
                        pharmaceutical   products;   provided,   however,   that
                        Employee may own five percent (5%) or less of the equity
                        securities of any publicly-traded company;

                  (b)   hire or seek to persuade  any employee of the Company to
                        discontinue  employment  or  to  become  employed  in  a
                        competing   organization   or  seek  to   persuade   any
                        independent contractor or


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<PAGE>

                        supplier to discontinue or limit its  relationship  with
                        the Company; and

                  (c)   solicit,  direct,  take away or attempt to take away any
                        business or customers of the Company that existed or did
                        business with the Company at the time of  termination of
                        Employee's employment hereunder or within six (6) months
                        prior thereto;

provided,  however,  that  such  restrictions  shall  not  apply  if  Employee's
employment  hereunder is terminated without Cause (as defined below) or Employee
terminates  his  employment  hereunder  for  Good  Reason  (as  defined  below),
regardless of whether a Change of Control (as defined below) has occurred.

            Employee  acknowledges  that  there are no  additional  compensation
payments due him for the non-competition  restrictions set forth in this Section
1.4.

      2.    Compensation of Employee

            2.1.  Salary.  In  consideration  of the  services to be rendered by
Employee  under the terms of this  Agreement,  the Company shall pay Employee an
annual  salary of $280,500,  subject to standard  deductions  and  withholdings,
payable in regular periodic payments in accordance with the Company's  policies.
The Board of  Directors  and  Compensation  Committee of the Company will review
Employee's  salary not less  frequently  than annually (with the first review to
occur in April 2008) and, in its  discretion,  may  increase,  but not decrease,
Employee's annual salary hereunder.

            2.2.  Stock  Options.  Subject to approval by the Board of Directors
and  Compensation  Committee  of the  Company,  Employee  shall be  entitled  to
receive,  from time to time during the Term,  such options to purchase shares of
the Company's  common stock and other similar  securities of the Company on such
terms and conditions as the Board of Directors and Compensation Committee of the
Company may establish.

            2.3.  Benefits  and  Perquisites.  Employee  shall  be  eligible  to
participate in all of the Company's bonus,  health,  welfare,  savings and other
benefit and fringe benefit plans, including,  without limitation,  the Company's
EVA Bonus Plan,  401(k) Savings Plan,  health,  dental and eye insurance  plans,
life insurance plans and long-term  disability plans, in which senior executives
of the Company are generally entitled to participate,  subject, at all times, to
the terms and conditions of such plans. In addition, Employee shall receive such
other perquisites and benefits,  including a leased automobile,  gasoline credit
card and paid vacation  days, as the Company  generally  makes  available to its
senior executives.

            2.4.  Expense  Reimbursement.  The Company shall promptly  reimburse
Employee for all reasonable and necessary  business and  entertainment  expenses
incurred by Employee in connection with his performance of his duties  hereunder
in accordance with the Company's usual reimbursement  policies and procedures in
effect  from time to time.  In  addition,  the Company  will pay all  reasonable
out-of-pocket  attorneys'  fees  incurred  by Employee  in  connection  with the
negotiation of this Agreement and any matters  arising out of or relating to any
dispute  hereunder  that  Employee  has  brought in good  faith,  subject to any
limitations imposed


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<PAGE>

under  Section 409A of the Internal  Revenue Code of 1986,  as amended,  and any
guidance issued thereunder ("Section 409A of the Code").

      3.    Term

            Employee's  employment under this Agreement shall commence as of the
Effective  Date and shall  continue  until  December  6,  2008 (the  "Expiration
Date"),  unless sooner  terminated by the Company or Employee in accordance with
this Agreement (the "Term"); provided,  however, that this Agreement shall renew
automatically  for an additional term of one (1) year on the Expiration Date and
each  anniversary  of the  Expiration  Date unless the Company or Employee gives
written  notice to the other to the  contrary  at least 90 days  prior  thereto.
References herein to "Term" shall include any automatic  extensions  pursuant to
the preceding sentence.

      4.    Termination of Employment

            4.1. Termination by the Company for Cause. The Company may terminate
Employee's  employment  hereunder for "Cause" (as defined below),  provided that
the Company has complied  with the  provisions of this Section 4.1. For purposes
of this Agreement, "Cause" shall mean any of the following:

                  (a)   Employee's conviction for any felony;

                  (b)   Employee's  deliberate and continual  refusal to perform
                        satisfactorily employment duties reasonably requested by
                        the Company as provided  herein  after thirty (30) days'
                        written  notice  by  certified  mail  of  such  failure,
                        specifying  that the failure  constitutes  Cause and the
                        particulars  of the  failure  (other than as a result of
                        vacation, sickness, illness or injury);

                  (c)   Employee's   commission   of   fraud   or   embezzlement
                        determined  in  accordance  with the  Company's  normal,
                        internal investigative  procedures  consistently applied
                        in comparable situations;

                  (d)   Employee's gross misconduct or gross negligence having a
                        substantial adverse effect on the Company's business; or

                  (e)   Employee's material breach of this Agreement.

            The Company shall provide  Employee  notice of such  termination  in
accordance with Section 13 hereof.

            Employee shall be considered to have been  terminated for "Cause" if
the Company in good faith  determines  Employee  engaged in an act  constituting
"Cause," regardless of whether Employee voluntarily terminates his employment or
is terminated involuntarily.

            If the Company terminates  Employee's employment for Cause, Employee
shall be entitled to a lump sum cash payment,  payable  within ten (10) business
days after the date of


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<PAGE>

termination  of  Employee's  employment  for Cause,  equal to the sum of (i) any
accrued but unpaid salary as of the date of such  termination,  (ii) any accrued
but unpaid  annual cash bonus  payable under the Company's EVA Bonus Program for
any annual  period  ended prior to the date of such  termination,  and (iii) all
expenses  incurred  for  which  documentation  has been or will be  provided  in
accordance with the Company's  policies but not yet reimbursed.  In the event of
the termination of Employee's employment for Cause, Employee's stock options and
any other equity  awards based on the Company's  securities,  such as restricted
stock,  restricted stock units,  stock appreciation  rights,  performance units,
etc.  shall,  to the extent  then  vested  and  exercisable,  remain  vested and
exercisable in accordance  with their terms,  and any such unvested awards shall
be immediately forfeited and/or cancelled.

            4.2.  Termination  by the  Company  Without  Cause.  The Company may
terminate  Employee's  employment  without  Cause,  which  termination  shall be
effective  upon  Employee's  receipt of written notice of the same in accordance
with this  Agreement.  Upon any  termination  of  Employee's  employment  by the
Company  without Cause pursuant to this Section 4.2,  Employee shall be entitled
to:

                  (a)   a  lump  sum  cash  payment,  payable  within  ten  (10)
                        business   days  after  the  date  of   termination   of
                        Employee's  employment  equal  to the  sum  of:  (i) any
                        accrued  but  unpaid  salary  as of  the  date  of  such
                        termination;  (ii) any  accrued  but unpaid  annual cash
                        bonus  payable under the Company's EVA Bonus Program for
                        any  annual  period  ended  prior  to the  date  of such
                        termination;  and (iii) all expenses  incurred for which
                        documentation has been or will be provided in accordance
                        with the Company's policies but not yet reimbursed;

                  (b)   a  lump  sum  cash  payment,  payable  within  ten  (10)
                        business  days  of  the  date  that  is six  (6)  months
                        following  the date of  termination  (or, if Employee is
                        not  considered a "key  employee"  within the meaning of
                        Section 409A of the Code at the time of termination, the
                        date  Employee's  employment  terminates),  equal to the
                        amount payable under the Company's EVA Bonus Program for
                        the annual period in which such termination  occurs,  as
                        if the Employee's  employment  had not been  terminated,
                        prorated through the date of such termination;

                  (c)   continuation    of    all    perquisites    and    other
                        Company-related  benefits to which Employee was entitled
                        as of the date of his  termination,  including,  but not
                        limited  to,  those  set  forth in  Section  2.3  above,
                        through the end of the second  calendar  year  following
                        the year in which Employee's employment  terminates,  if
                        and to the extent the provision of such  perquisites  or
                        benefits complies with Section 409A of the Code;

                  (d)   immediate  vesting of all of Employee's  stock  options,
                        warrants and any other equity awards based on Employer's
                        securities,  such as restricted stock,  restricted stock
                        units, stock appreciation rights,


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<PAGE>

                        performance  units,  etc.,  all of  which  shall  remain
                        exercisable in accordance with the original terms on the
                        date of grant,  or, if later,  the  maximum  date  stock
                        rights may be extended under Section 409A of the Code;

                  (e)   continued  participation  in,  and  continuation  by the
                        Company  of  the  payment  of  the   relevant   premiums
                        applicable  to, the life  insurance and health,  welfare
                        and medical  insurance plans described in Section 2.3 or
                        comparable  plans at the Company's  expense  (subject to
                        the terms of the  applicable  plans)  through the end of
                        the second  calendar  year  following  the year in which
                        Employee's employment  terminates,  if and to the extent
                        the provision of continued participation and payments of
                        premiums complies with Section 409A of the Code;

                  (f)   continued  participation,  through the end of the second
                        calendar  year  following  the year in which  Employee's
                        employment  terminates,  of  Employee  and  each  of his
                        dependents  in  all  other   Company-sponsored   health,
                        welfare and  benefit  plans or  comparable  plans at the
                        Company's   expense   (subject   to  the  terms  of  the
                        applicable  plans) at the benefit  levels in effect from
                        time  to  time  and  with  COBRA   benefits   commencing
                        thereafter,  if and  to  the  extent  the  provision  of
                        continued  benefits  and benefit  levels  complies  with
                        Section 409A of the Code and any other  applicable  laws
                        and regulations.

            In addition to the foregoing  payments and continuation of benefits,
the Company shall pay Employee a lump sum cash payment,  payable within ten (10)
business  days  of the  date  that  is six  (6)  months  following  the  date of
termination of Employee's  employment  (or, if Employee is not considered a "key
employee"  within  the  meaning  of  Section  409A of the  Code  at the  time of
termination,  the date Employee's employment terminates), an amount equal to the
product of (I) two  multiplied  by (II) the sum of (1)  Employee's  then current
annual  salary  pursuant  to  Section  2.1 and (2) the  average  amount  paid to
Employee  under the  Company's EVA Bonus Program with respect to the most recent
three calendar years (or such shorter period to coincide with  Employee's  years
of employment with the Company prior to the end of the preceding calendar year).

            Notwithstanding  anything in this  Agreement to the contrary,  if at
the time of  termination,  Employee is a "specified  employee" or "key employee"
who has  experienced a  "separation  from  service,"  each within the meaning of
Section  409A of the Code,  no payments or benefits  pursuant to this  Agreement
that are considered "deferred  compensation" subject to Section 409A of the Code
shall  be made  prior  to the  date  that is six (6)  months  after  the date of
"separation from service" (or, if earlier,  Employee's date of death), except as
otherwise  provided  in the Code,  Section  409A of the Code or any  regulations
promulgated thereunder. In such event, the payments subject to the six (6) month
delay will be paid in a lump sum on the earliest permissible payment date.


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<PAGE>

            4.3. Termination by Employee for Good Reason. Employee may terminate
his  employment  hereunder  for "Good  Reason." For purposes of this  Agreement,
"Good Reason" shall mean, without Employee's  consent,  the occurrence of any of
the following  circumstances unless such circumstances are fully corrected prior
to the expiration of the thirty (30) day period following receipt by the Company
of Employee's notice of the existence of circumstances  that provide a basis for
Employee  to  terminate  his  employment  for  Good  Reason,   describing   such
circumstances in reasonable detail:

                  (a)   a  substantial  diminution or  unreasonable  increase in
                        Employee's duties,  responsibilities or authority, taken
                        as a whole  (except  during  periods  when  Employee  is
                        unable to perform all or substantially all of Employee's
                        duties or  responsibilities  as a result  of  Employee's
                        physical or mental incapacity);

                  (b)   a change in Employee's  principal place of employment to
                        a location more than 50 miles from its current location;
                        or

                  (c)   a material breach of this Agreement by the Company.

            If  Employee  terminates  his  employment  with the Company for Good
Reason,  subject to the  Company's  right to cure as set forth  above,  Employee
shall be entitled to the same  payments  and  benefits,  at the same times,  set
forth in Section 4.2 above for a termination by the Company without Cause.

            4.4.  Termination  by Employee  Without Good Reason.  Employee shall
have the right to terminate  his  employment  voluntarily  hereunder at any time
without  Good  Reason  upon 30 days'  written  notice to the  Company.  Upon any
voluntary  termination of employment by Employee without Good Reason pursuant to
this Section 4.4,  Employee shall be entitled only to such payments and benefits
as those described in Section 4.1 for a termination by the Company for Cause.

            4.5 Termination in Connection with a Change in Control. For purposes
of this Agreement, a "Change in Control" shall mean:

                  (a)   The  acquisition  by  an  individual,  entity  or  group
                        (within the  meaning of Section  13(d)(3) or 14(d)(2) of
                        the  Securities  Exchange  Act of 1934,  as amended (the
                        "Exchange Act")) (a "Person") of beneficial ownership of
                        any  capital   stock  of  the  Company  if,  after  such
                        acquisition,  such Person  beneficially owns (within the
                        meaning of Rule  13d-3  promulgated  under the  Exchange
                        Act)  50% or more  of  either  (x) the  then-outstanding
                        shares of common stock of the Company (the  "Outstanding
                        Company Common Stock") or (y) subject to Section 4.5(d),
                        the  combined  voting  power  of  the   then-outstanding
                        securities of the Company  entitled to vote generally in
                        the  election of  directors  (the  "Outstanding  Company
                        Voting  Securities");   provided,   however,   that  for
                        purposes  of  this   subsection   (a),   the   following
                        acquisitions shall not constitute a Change of


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<PAGE>

                        Control  Event:  (A) any  acquisition  directly from the
                        Company  (excluding  an  acquisition   pursuant  to  the
                        exercise,   conversion   or  exchange  of  any  security
                        exercisable  for,  convertible  into or exchangeable for
                        common stock or voting securities of the Company, unless
                        the Person  exercising,  converting or  exchanging  such
                        security   acquired  such  security  directly  from  the
                        Company or an underwriter or agent of the Company),  (B)
                        any acquisition by any employee benefit plan (or related
                        trust)  sponsored  or  maintained  by the Company or any
                        corporation  controlled  by  the  Company,  or  (C)  any
                        acquisition  by any  corporation  pursuant to a Business
                        Combination  (as  defined  below)  which  complies  with
                        clauses   (x)  and  (y)  of   subsection   (c)  of  this
                        definition; or

                  (b)   Subject to Section  4.5(d),  such time as the Continuing
                        Directors  (as  defined   below)  do  not  constitute  a
                        majority of the Board of Directors of the Company, where
                        the  term  "Continuing  Director"  means  at any  date a
                        member of the Board (x) who was a member of the Board on
                        the date  hereof  or (y) who was  nominated  or  elected
                        subsequent  to such date by at least a  majority  of the
                        directors who were  Continuing  Directors at the time of
                        such  nomination  or election  or whose  election to the
                        Board was recommended or endorsed by at least a majority
                        of the  directors who were  Continuing  Directors at the
                        time of such nomination or election;  provided, however,
                        that there  shall be  excluded  from this clause (y) any
                        individual  whose initial  assumption of office occurred
                        as a result of an actual or threatened  election contest
                        with  respect to the election or removal of directors or
                        other actual or  threatened  solicitation  of proxies or
                        consents,  by or on  behalf of a person  other  than the
                        Board; or

                  (c)   The    consummation   of   a   merger,    consolidation,
                        reorganization,   recapitalization   or  share  exchange
                        involving the Company or a sale or other  disposition of
                        all or substantially all of the assets of the Company (a
                        "Business Combination"),  unless,  immediately following
                        such  Business  Combination,  each of the  following two
                        conditions is satisfied: (x) all or substantially all of
                        the  individuals  and entities  who were the  beneficial
                        owners  of the  Outstanding  Company  Common  Stock  and
                        Outstanding Company Voting Securities  immediately prior
                        to such Business Combination  beneficially own, directly
                        or  indirectly,  more  than 50% of the  then-outstanding
                        shares of common stock and the combined  voting power of
                        the   then-outstanding   securities   entitled  to  vote
                        generally in the election of directors, respectively, of
                        the resulting or acquiring  corporation in such Business
                        Combination (which shall include,  without limitation, a
                        corporation  which as a result of such  transaction owns
                        the Company or substantially all of the Company's assets
                        either  directly  or through  one or more  subsidiaries)
                        (such resulting or acquiring  corporation is referred to
                        herein as the


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<PAGE>

                        "Acquiring   Corporation")  in  substantially  the  same
                        proportions  as  their   ownership  of  the  Outstanding
                        Company  Common  Stock and  Outstanding  Company  Voting
                        Securities,  respectively,  immediately  prior  to  such
                        Business  Combination  and (y) no Person  (excluding the
                        Acquiring  Corporation or any employee  benefit plan (or
                        related trust) maintained or sponsored by the Company or
                        by  the  Acquiring   Corporation)   beneficially   owns,
                        directly   or   indirectly,   50%   or   more   of   the
                        then-outstanding shares of common stock of the Acquiring
                        Corporation,  or of the  combined  voting  power  of the
                        then-outstanding securities of such corporation entitled
                        to vote  generally in the election of directors  (except
                        to the extent that such  ownership  existed prior to the
                        Business Combination).

                  (d)   During  the  period  in which  Daniel  Glassman  and his
                        affiliates  own or control a majority  of the  Company's
                        Class B Common  Stock  entitled to elect the majority of
                        the Company's Board of Directors,  a "Change of Control"
                        shall not be deemed to have occurred if Mr. Glassman and
                        his  affiliates  caused,   either  by  their  action  or
                        inaction,  the  circumstances   contemplated  in  either
                        Sections 4.5(a)(y) or 4.5(b) to occur.

            If a Change in Control  occurs  during the Term,  and if, during the
Term and  within  twelve  months  after the date on which the  Change in Control
occurs,  Employee's  employment is terminated by the Company without Cause or by
Employee  for any reason,  then  Employee  will be entitled to the  payments and
benefits,  at the same times,  described in Section 4.2 for a termination by the
Company without Cause.  Additionally,  immediately prior to a Change of Control,
all outstanding options to purchase the Company's  securities shall become fully
vested.

            In addition,  to the extent that any payment or  distribution of any
type to or for  Employee by the Company  (which for purposes of this Section 4.5
includes any parent,  subsidiary or affiliate of the  Company),  whether paid or
payable or distributed or distributable  pursuant to the terms of this Agreement
or otherwise  (including,  without limitation,  any accelerated vesting of stock
options  or other  equity  awards  based  on the  Company's  securities  granted
pursuant to this Agreement or otherwise) (collectively, the "Total Payments") is
or will be subject to the excise tax ("Excise  Tax")  imposed under Section 4999
of the Code  (or any  successor  to such  Section),  the  Company  shall  pay to
Employee,  prior to the time any Excise Tax is  payable  with  respect to any of
such Total Payments (through withholding or otherwise),  an additional amount (a
"Gross-Up Payment") that, after the imposition of all income, employment, excise
and other taxes,  penalties and interest thereon, is equal to the sum of (i) the
Excise Tax on such Total Payments plus (ii) any penalty and interest assessments
associated with such Excise Tax. The determination of whether any portion of the
Total  Payments  is subject to an Excise Tax and,  if so, the amount and time of
any  Gross-Up  Payment  pursuant  to  this  Section  4.5,  shall  be  made by an
independent auditor (the "Auditor") jointly selected by Employee and the Company
and paid by the Company. If Employee and the Company cannot agree on the firm to
serve as the Auditor,  then they shall each select an accounting  firm and those
two firms shall  jointly  select the  accounting  firm to serve as the  Auditor.
Unless Employee agrees  otherwise in writing,  the Auditor shall be a nationally
recognized  United  States  public  accounting  firm that has not during the two
years preceding the date of its selection,


                                       9
<PAGE>

acted in any way on  behalf  of the  Company.  Employee  and the  Company  shall
cooperate with each other in connection with any proceeding or claim relating to
the existence or amount of any liability for Excise Tax. All reasonable expenses
relating to any such  proceeding or claim  (including  attorneys' fees and other
expenses  incurred  by Employee in  connection  therewith)  shall be paid by the
Company promptly upon demand by Employee,  and any such payment shall be subject
to a Gross-Up  Payment  under this  Section  4.5 in the event that  Employee  is
subject to Excise Tax on it.

            4.6  Death  or  Disability.  In the  event  of  Employee's  death or
"Disability"  (as defined below) during the Term,  Employee's  employment  shall
automatically  cease and  terminate  as of the date of  Employee's  death or the
effective  date of the Company's  written  notice to Employee of its decision to
terminate his employment by reason of his Disability, as the case may be. In the
case of termination of Employee's employment by reason of his death,  Employee's
estate, or in the case of termination of Employee's  employment by reason of his
Disability,  Employee  shall be entitled to the same payments and  benefits,  as
applicable,  at the same times, as described in Section 4.2 for a termination of
employment by the Company without Cause; provided, however, for purposes of this
Section  4.6, the  multiple  referred to in the second  paragraph of Section 4.2
shall be one (1).  Any vested  stock  options  and other  equity  awards held by
Employee at the time of his termination of employment due to death or Disability
shall remain  exercisable  in accordance  with the original terms on the date of
grant  through the maximum date stock rights may be extended  under Section 409A
of the Code.  Notwithstanding the foregoing or any provision of Section 4.6, the
Company's  obligation to pay Employee the amounts called for in this Section 4.6
following  termination of his employment by reason of his  Disability,  shall be
subject to offset and shall be reduced by any and all  amounts  paid to Employee
under any disability  insurance policy paid or provided for by the Company.  For
purposes of this Agreement, "Disability" shall mean the inability of Employee to
perform substantially all of his duties hereunder for any period of at least 180
consecutive days by reason of any physical or mental  incapacity,  provided that
for  purposes of any  payments  made to Employee  pursuant to this  Section 4.6,
"Disability" shall have the meaning set forth in Section 409A of the Code or, to
the extent applicable,  any more restrictive definition under the plan or policy
providing for the benefit in question.

      5.    No Duty to Mitigate

            Employee  shall have no  obligation  to seek other  employment or to
otherwise mitigate the Company's obligations to him arising from the termination
of his  employment,  and no amounts  paid or payable to  Employee by the Company
hereunder shall be subject to offset for any  remuneration to which Employee may
become  entitled  from any other  source after his  employment  with the Company
terminates,  whether attributable to subsequent  employment,  self-employment or
otherwise.

      6.    Termination Obligations

            Employee  hereby  acknowledges  and agrees that all books,  manuals,
records, reports, notes, software,  computer code, contracts, lists, blueprints,
and other documents,  or materials,  or copies thereof, and equipment (including
computers,  keys,  credit  cards,  cellular  telephones,  etc.)  furnished to or
prepared by Employee in the course of or incident to Employee's


                                       10
<PAGE>

employment,  belong to the Company and shall be promptly returned to the Company
upon termination of Employee's employment.

      7.    Indemnification

            The Company  shall  indemnify  Employee and hold him harmless to the
fullest extent permitted by the Company's  charter and by-laws in respect to any
and all actions, suits, proceedings, claims, demands, judgments, losses, damages
and  reasonable   out-of-pockets   costs  and  expenses  (including   reasonable
out-of-pocket attorney's fees and expenses) resulting from Employee's good faith
performance of his duties and obligations  with the Company or as a fiduciary of
any benefit plan of the Company. To the extent permitted by applicable laws, the
Company shall,  within 30 days of presentation of invoices,  reimburse  Employee
for  all  reasonable  out-of-pocket  legal  fees  and  disbursements  reasonably
incurred by Employee in connection with such indemnifiable  matter. In addition,
Directors'  and Officers'  insurance  coverage for the benefit of Employee shall
cover  Employee in respect of acts or  omissions  committed  by Employee in good
faith in the  performance  of his duties and  obligations  during his employment
hereunder,  whether  claims  are made  during or within  the period of six years
after the termination of Employee's employment hereunder.

      8.    Entire Agreement

            The terms of this  Agreement  are  intended by the parties to be the
final and exclusive  expression of their  agreement  with respect to the subject
matter  hereof  and  may  not  be  contradicted  by  evidence  of any  prior  or
contemporaneous  statements or agreements.  The parties further intend that this
Agreement shall constitute the complete and exclusive statement of its terms and
that  no  extrinsic  evidence  whatsoever  may be  introduced  in any  judicial,
administrative,  or  other  legal  proceeding  involving  this  Agreement.  This
Agreement  supersedes  any and all prior  agreements,  written or oral,  between
Employee and the Company  relating to the subject  matter  hereof,  and all such
prior  agreements  are hereby  terminated  and of no further  effect,  including
without limitation that certain Change of Control  Agreement,  dated December 6,
2005, by and between Employee and the Company.

      9.    Amendments, Waivers

            This Agreement may not be modified, amended, or terminated except by
an  instrument  in  writing,  signed  by  Employee  and  by  a  duly  authorized
representative of the Company other than Employee. No failure to exercise and no
delay in  exercising  any right,  remedy,  or power under this  Agreement  shall
operate as a waiver  thereof,  nor shall any single or partial  exercise  of any
right,  remedy or power  under  this  Agreement  preclude  any other or  further
exercise thereof,  or the exercise of any other right,  remedy or power provided
herein or by law or in equity.

      10.   Binding Agreement; Assignment

            This  Agreement  shall  inure to the benefit of and shall be binding
upon the  Company,  its  successors  and assigns and  Employee and his heirs and
representatives. Neither party may assign any of its rights or obligations under
this Agreement without the prior written consent of the other party.


                                       11
<PAGE>

      11.   Severability; Enforcement

            If any provision of this Agreement,  or the  application  thereof to
any  person,  place,  or  circumstance,  shall be held by a court  of  competent
jurisdiction  to be  invalid,  unenforceable,  or void,  the  remainder  of this
Agreement  and  such  provisions  as  applied  to  other  persons,  places,  and
circumstances  shall remain in full force and effect.  Such court shall have the
authority  to modify or replace the invalid or  unenforceable  term or provision
with one which most accurately represents the parties' intention with respect to
the invalid or unenforceable term or provision.

      12.   Governing Law and Remedies

            The validity,  interpretation,  enforceability,  and  performance of
this Agreement shall be governed by and construed in accordance with the laws of
the State of New Jersey,  without  giving  effect to New Jersey's  choice of law
rules.  Employee hereby  irrevocably  submits to the jurisdiction of the federal
and state courts within New Jersey for the determination of all disputes,  suits
or proceedings arising out of or relating to this Agreement.

            Employee  acknowledges  that a  remedy  at law  for  the  breach  or
threatened  breach by Employee of the provisions of Section 1.3 and 1.4 would be
inadequate,  and that such a breach would cause irreparable harm to the Company.
Employee  therefore  agrees  that the Company  shall be  entitled to  injunctive
relief in case of any such breach or threatened breach.

      13.   Notices

            All notices or demands of any kind required or permitted to be given
by the Company or Employee to the other under this  Agreement  shall be given in
writing,  addressed  to the Company at the address set forth in the  Preamble to
this Agreement and to Employee at his address as listed on the Company's payroll
and  shall  be  personally  delivered,  telecopied  or  delivered  by  hand by a
nationally  recognized courier service guaranteeing  overnight delivery (in each
case receipted  for), or mailed by certified  mail,  return  receipt  requested,
postage  prepaid.  Any  such  written  notice  shall  be  deemed  received  when
personally  delivered or three (3) business days after its deposit in the United
States mail as specified above.  Either party may change its address for notices
by giving notice to the other party in the manner specified in this Section.

      14.   Representations and Warranties

            Each of Employee and the Company  represents and warrants that he/it
is not restricted or prohibited,  contractually or otherwise, from entering into
and performing  his/its terms and covenants  contained herein,  and that his/its
execution and performance of this Agreement will not violate or breach any other
agreement  between  Employee and the Company,  as the case may be, and any other
person or entity.

      15.   Section 409A of the Code

            Employee and the Company  hereby agree that it is the intention that
any payments or benefits  provided under this  Agreement  comply in all respects
with  Section  409A  of the  Code,  and  this  Agreement  shall  be  interpreted
accordingly.  Employee  and the Company  hereby agree that,  upon the  Company's
initiative or upon Employee's reasonable request, the parties will amend


                                       12
<PAGE>

this Agreement in accordance  with Section 9 solely to the extent  necessary and
appropriate  to avoid adverse tax  consequences  pursuant to Section 409A of the
Code.  Notwithstanding  anything in this Agreement to the contrary,  the Company
does not  guarantee  the tax  treatment of any  payments or benefits  hereunder,
including without limitation pursuant to the Code, federal, state or local laws.

      16.   Counterparts

            This Agreement may be executed in counterparts,  each of which shall
be deemed an original and all of which  together  shall  constitute  one and the
same instrument.


                                       13
<PAGE>

      IN WITNESS  WHEREOF,  this  Agreement  has been executed as of the day and
year first above written.

                              BRADLEY PHARMACEUTICALS, INC.

                              By: /s/ Daniel Glassman
                              --------------------------------------------
                              Name:  Daniel Glassman
                              Title: President and Chief Executive Officer

                              EMPLOYEE

                              /s/ Ralph Landau, Ph.D.
                              --------------------------------------------
                              Name: Ralph Landau, Ph.D.


                                       14