U. S. Securities and Exchange Commission
                             Washington, D. C. 20549


                                   FORM 10-QSB


[X]     QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
        ACT OF 1934

        For the quarterly period ended June 30, 2001

[ ]     TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
        ACT OF 1934

         For the transition period from                to
                                        --------------    ------------------


                               Commission File No.
                                     0-31377

                                   COLE, INC.
                 (Name of Small Business Issuer in its Charter)


                 UTAH                                     87-0642556
      (State or Other Jurisdiction of            (I.R.S. Employer I.D. No.)
       incorporation or organization)


                       4848 South Highland Drive Box #140
                           Salt Lake City, Utah 84117
                    (Address of Principal Executive Offices)

                    Issuer's Telephone Number: (801)231-6735

          (Former Name or Former Address, if changed since last Report)


     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Sections 13 or 15(d) of the  Securities  Exchange Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

(1)  Yes  X    No              (2)  Yes  X      No
         ----     ----                  ----         ----
<PAGE>

APPLICABLE  ONLY TO  ISSUERS  INVOLVED  IN  BANKRUPTCY  PROCEEDINGS  DURING  THE
PRECEDING FIVE YEARS

     None, Not Applicable;

     APPLICABLE  ONLY  TO  CORPORATE  ISSUERS  Indicate  the  number  of  shares
outstanding  of each of the  Registrant's  classes  of common  stock,  as of the
latest practicable date:

                                 JUNE 30, 2001

                                    1,085,051

PART I - FINANCIAL INFORMATION

Item 1.Financial Statements.

The Financial Statements of the Registrant required to be filed with this 10-QSB
Quarterly Report were prepared by management and commence on the following page,
together  with  related  Notes.  In the  opinion of  management,  the  Financial
Statements  fairly  present  the  financial  condition  of the  Registrant.  The
Financial  Statements  have been  reviewed  and are on file  with the  Company's
Auditor.

<PAGE>
<TABLE>
<CAPTION>


                                   COLE, INC.
                         [A Development Stage Company]
                                 BALANCE SHEETS
  For the Period Ending June 30, 2001 and the Year Ended December 31, 2000


                                                             06/31/01           12/31/00
                                                           -------------       ---------
                                                            [Unaudited]
                                     ASSETS

Assets

<S>                                                       <C>                     <C>
         Cash                                             $        1,906           5,564
         Property, Plant & Equipment                               1,410           1,410
         Less: Accumulated Depreciation                             (704)           (469)
                                                           -------------       ---------

         Total Assets                                     $        2,612           6,505
                                                           =============       =========

                      LIABILITIES AND STOCKHOLDERS' DEFICIT

Current Liabilities:
     Accrued Liabilities                                  $          100             100
     Payable to shareholder                                        2,191               0
     Income Taxes Payable                                              0               0
                                                           -------------       ---------
         Total Current Liabilities                                 2,291             100

         Total Liabilities                                         2,291             100
                                                           -------------       ---------

Stockholders' Deficit:
     Common Stock, $.01 par value;
         authorized 50,000,000 shares; issued and
         outstanding, 1,085,051 shares and
         1,085,051 respectively                                   10,850          10,850
     Paid-in Capital                                               3,155           3,155
     Accumulated Deficit                                         (13,684)         (7,600)
                                                           -------------       ---------
         Total Stockholders' Equity                                  321           6,405

                                                           -------------       ---------
         Total Liabilities and Stockholders' Equity       $         2612           6,505
                                                           =============       =========


</TABLE>
<PAGE>
<TABLE>
<CAPTION>


                                   COLE, INC.
                            Statements of Operations
        For the Three and Six Month Periods Ended June 30, 2001 and 2000
             and for the period from inception through June 30, 2001

                                                                                                                        For the
                                                                                                                     Period from
                                                     For the               For the          For the        For the    Inception
                                                  Three Months            Six Months     Three Months     Six Months  [11/03/99]
                                                      Ended                  Ended           Ended          Ended     through
                                                     6/30/01                6/30/01         6/30/00        06/30/00   06/30/01
                                                ---------------          ------------   ------------    ------------ -----------


<S>                                             <C>                        <C>            <C>             <C>          <C>
Revenues                                         $            106           $        797   $        106    $        106 $     1,939
Cost of Sales                                                   0                      0              0               0           0
                                                   ---------------          -------------  ------------    ------------ -----------
  Gross Margin                                                106                    797            106             106       1,939

General and Administrative Expenses                         1,120                  6,881          2,065           3,501      15,423
                                                   ---------------          -------------  ------------    ------------ -----------
Net Loss from Operations                                   (1,014)                (6,084)        (1,959)         (3,395)    (13,484)

                                                   ---------------          -------------  ------------    ------------ -----------
       Net Loss Before Income Taxes                        (1,014)                (6,084)        (1,959)         (3,395)    (13,484)

Provision for Income Taxes                                      0                      0              0               0         200
                                                   ---------------          -------------  ------------    ------------ -----------
Net Loss                                         $         (1,014)          $     (6,084)  $     (1,959)         (3,395)    (13,684)
                                                   ===============          =============  ============    ============ ===========

Loss Per Share                                   $           (.01)          $       (.01)  $      (0.01)   $       (.01)$      (.01)
                                                   ===============          =============  ============    ============ ===========

Weighted Average Shares Outstanding                     1,085,051              1,085,051      1,067,525       1,058,763   1,071,047
                                                   ===============          =============  ============    ============ ===========





</TABLE>
<PAGE>
<TABLE>
<CAPTION>

                                   COLE, INC.
                            Statements of Cash Flows
             For the Three and Six Month Periods Ended June 30, 2001 and 2000
            and for the period from inception through June 30, 2001


                                                                                                                         For the
                                                                                                                         Period from
                                                                For the           For the       For the      For the     Inception
                                                             Three Month        Six Month    Three Month   Six Month    [11/03/99)
                                                            Period Ending     Period Ending Period Ending Period Ending  through
                                                              06/30/01         06/30/01     06/30/00       06/30/00     06/30/01

Cash Flows Provided by/(Used for) Operating Activities
                                                              --------------    -------------  ----------  ----------   -----------


<S>                                                     <C>                    <C>            <C>         <C>              <C>
Net Loss                                                 $          (1,014)     $     (6,084)  $   (1,959) $   (3,395)      (13,684)
Adjustments to reconcile net income to net cash
provided by operating activities:
    Increase in Depreciation                                           117               235          117         234           704
    Increase/(Decrease) in income taxes payable                          0                 0         (100)       (100)          100
    Increase/(Decrease) in amount due to shareholder                   691             2,191            0           0         2,191
    Shares issued for expenses                                           0                 0            5           5         3,505
    Decrease/(Increase) in accrued liabilities                           0                 0            0           0             0
                                                              --------------      ------------  ----------  ----------   -----------
       Net Cash Provided by/(Used for) in Operating  Activities       (206)           (3,658)      (1,937)     (3,256)       (7,184)

Cash Flows Provided by Investing Activities
    Purchase of equipment                                                0                 0            0      (1,410)       (1,410)
                                                              --------------      ------------  ----------  ----------   -----------
              Net Cash Used by Investing Activities                      0                 0            0      (1,410)       (1,410)

Cash Flows Provided by Financing Activities
    Issued stock for cash                                                0                 0            0           0        10,500
                                                              --------------      ------------  ----------  ----------   -----------
              Net Cash Provided by Financing Activities                  0                 0            0           0        10,500

                Net Increase(decrease) in Cash                        (206)           (3,658)      (1,937)      (4,666)       1,906

Beginning Cash Balance                                               2,112             5,564        7,467       10,196            0
                                                              --------------      ------------  ----------  ----------   -----------

Ending Cash Balance                                      $           1,906       $     1,906   $    5,530  $    5,530    $    1,906
                                                              ==============      ============  ==========  ==========   ===========

</TABLE>
<PAGE>

                                   COLE, INC.
                   Notes to the Interim Financial Statements


NOTE 1- BASIS OF PRESENTATION

          The accompanying  unaudited interim financial statements of Cole, Inc.
          have been prepared in accordance  with generally  accepted  accounting
          principles  and the rule of the  Securities  and  Exchange  Commission
          ("SEC"),  and should be read in conjunction with the audited financial
          statements.. In the opinion of management, all adjustments, consisting
          of normal recurring adjustments,  necessary for a fair presentation of
          financial  position and the results of operations  for interim are not
          necessarily  indicative  of the  results to be  expected  for the full
          year.

<PAGE>


Item 2.Management's Discussion and Analysis or Plan of Operation.

Plan of Operation.

     The  Company has created  relationships  with a limited  number of clients.
Furthermore,   the  Company  plans  on   increasing   its  client  base  through
advertisement and by broadening the services in which it currently provides.

Results of Operations

     The Company's  operations  during the quarterly period ended June 30, 2001,
resulted in $106 in revenues  and  incurred  expenses of $1,120,  stemming  from
costs related to sales, and also, general and administrative expenses.

Liquidity

     At June 30, 2001,  the Company had total current assets of $1,906 and total
liabilities of $2,291.  Management believes that its cash on hand of $1,906 will
be sufficient to allow it to continue its operations for the next three months.


PART II - OTHER INFORMATION

Item 1.Legal Proceedings.

None; not applicable.

Item 2.Changes in Securities.

None; not applicable

Item 3.Defaults Upon Senior  Securities.

None; not applicable.

Item 4.Submission of Matters to a Vote of Security Holders.

None; not applicable

Item 5.Other Information.

None; applicable

Item 6.Exhibits and Reports on Form 8-K.

None; not applicable

(b)Reports on Form 8-K.

None; Not Applicable.


<PAGE>

SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                            COLE, INC.



Date: 8/9/01                /S/ JAMES DOOLIN
                            James Doolin, President and Director