roi_ex102-71030.htm


    Exhibit
      10.2

    Rhino
      Off-Road Industries and

    Arizona
      Emergency Products

    Sign
      Deal

    Worth
      Minimum of $9 Million

    Revolutionary
      RTV to be Unveiled at SEMA Show

    


    HENDERSON,
      NV – October 30, 2007 – Rhino Outdoor International,
      Inc.  (RHOI.PK), which operates outdoor activity based
      businesses, including wholly owned subsidiary Rhino Off-Road Industries,
      Inc. (Rhino), announced today
      that it has executed an Exclusive Distributorship,
      Manufacturing and Supply Agreement for the USA and Canada with Arizona
      Emergency Products, Inc., (AEP), an Arizona
      corporation, and Rapid Response Vehicles, L.L.C., (RRV), an
      Arizona limited liability company, which are both owned
      by Michael Chamberlain.  AEP/ RRV and Rhino have entered into the
      agreement to manufacture a unique version of its 131 inch wheel base Rapid
      Response RTV (RR/RTV) specifically and exclusively for
      AEP/RRV.   The RR/RTV is designed to meet the unique challenges
      of AEP’s customers in the first response, search and
      rescue theater of operations.

    


    The
      agreement calls for RRV to purchase a minimum of 10 RR/RTVs from Rhino during
      the initial 12 month term and each subsequent one-year
      term the minimum number of
      units doubles to reach 160 RR/RTV’s by 2012.  The basic
      minimum value of this agreement will be approximately $9 Million over the
      initial term and successive renewal
      term.  The agreement provides for AEP and RRV to expand their
      territory on a first rights basis to foreign countries where governmental RRV
      sales may be available.

    


    The
      “Rapid Response” Rough Terrain Vehicle (RR/RTVTM) is based on
      the Rhino Off-Road Industries RTV platform used to create the innovative,
      off-road vehicle the company has been delivering to off-road enthusiasts over
      the past two years.  The companies are a great fit with AEP converting
      the base vehicle into a search and rescue, emergency response tool to be
      utilized by police, fire and other government organizations.

    


    Stock
      RRV’s will be delivered to AEP’s factory in Arizona where they will be outfitted
      with custom accessories to support first response activities in off-highway
      terrains that are currently inaccessible to most other
      vehicles.   AEP is responsible for distribution of the upfit
      vehicles to all government agencies, police, fire and first response
      organizations in the US and Canada.  Design features for the 4-seat,
      131 inch version allow for additional passengers and equipment, expanded battery
      capacity to support communications, lighting and video capture equipment while
      creating space for emergency equipment accessories such as winches, tool boxes,
      medical equipment and poly-tanks for fire retardants.  The design team
      is particularly proud of the anti-fatigue features designed into this
      vehicle.   Testing of the first prototype was completed this
      month with the RR/RTV scoring high marks with AEP and some of their
      customers.

    


    “The
      Rhino Off-Road RTV is unlike any other vehicle now in use by the emergency
      response industry,” stated Mike Chamberlain, owner of Arizona Emergency
      Products.  “It’s designed to go anywhere – and when outfitted to meet
      the needs of firefighters, police, border patrol, and others – it will allow for
      rapid response access and patrol of areas previously inaccessible by vehicles
      with comparable capacity for equipment and
      passengers.”     AEP has field-tested the Rhino
      Off-Road RTV with law enforcement agencies in the rugged, desert terrain in
      southern Arizona over the last eight weeks and has received strong
      endorsements.

    


    “We
      have
      capitalized on the design investment of the Rhino Off-Road RTV that cut its
      teeth in the recreational and competitive off-road environment,” stated Howard
      Pearl, CEO & President of ROI.  “We created the RTV to go just
      about anywhere.  With the engineering changes required by AEP to the
      RTV we have mutually created a vehicle that can have a significant impact on
      the
      response capabilities of many police and fire organizations.  The
      vehicle is also suited for trail and perimeter patrol in atypical, off-highway
      environments.  We are proud to have been chosen to design and provide
      a product to AEP and their important market.”

    (photo:  Rhino
      RR/RTV4 to be unveiled at 2007 SEMA Show)

    


    About
      Arizona Emergency Products

    


    Arizona
      Emergency Products is the largest outfitter of emergency and first response
      vehicles in southwest US.   The company strives to provide
      customers with leading edge technologies for the best protection possible for
      police, fire and government agencies involved in first response
      activities.  The company is based in Phoenix, Arizona with additional
      facilities in New Mexico and California.  For more information, visit
www.ArizonaEmergencyProducts.com.

    


    About
      Rhino Off-Road Industries

     

    Rhino
      Off-Road Industries is the manufacturer of the innovative Rhino Off-Road Rough
      Terrain Vehicle (RTV).   The RTV was designed for active, outdoor
      oriented families and individuals wanting to experience off-road adventure
      in
      virtually any off-road terrain.   The Rhino RTV has added a new
      dimension to wilderness adventure tours and created a new category in the
      growing off-road rental industry.    The dependable and
      affordable Rhino Off-Road RTV is manufactured in Henderson,
      NV.   For more information please visit the ROI website at
www.Rhino-Offroad.com.

     

    


    Cautionary
      Statement for the Purpose of the Safe Harbor Provisions of the Private
      Securities Litigation Reform Act of 1995: Forward-looking statements in this
      news release are made under the safe harbor provisions of the Private Securities
      Litigation Reform Act of 1995. Certain important factors could cause results
      to
      differ materially from those anticipated by the forward-looking statements,
      including the impact of changed economic or business conditions, the impact
      of
      competition, the success of existing and new product releases, the management
      of
      our growth, other risk factors inherent in the outdoor recreation, internet,
      and
      media industries and other factors discussed from time to time in reports filed
      by the company with the Securities and Exchange Commission.

    


    


    


    Contacts:

    


    Redwood
      Consultants, LLC

    Jens
      Dalsgaard

    415-884-0348

    InvestorInfo@RedwoodConsultants.com

    


    Taylor
      Capitol, Inc.

    Stephen
      Taylor

    973-351-3868

    Stephtayl9@aol.com

    Arizona
      Emergency Products

    Mike
      Chamberlain, President

    602-453-9111

    Mikec@ArizonaEmergencyProducts.com