AUTONOMOUS FINANCE

November 2021

Briefing for SEC
Personetics at a glance Incorporated in 2011

Privately held; Backed by Viola 

Ventures, Sequoia Capital, 

Lightspeed Ventures, Nyca

Partners

& Warburg Pincus PE

Offices: Tel Aviv, New York, 

London, Singapore, Tokyo, Sydney 

# of FIs: ~70

# of employees: ~250

▪ Personetics is the global leader in data driven 

personalization and customer engagement 

in Financial Services

▪ We strive to actualize a world of Self-Driving 

Finance where FIs proactively act on behalf 

of their customers to deepen relationships

▪ We partner with Financial Institutions to 

re-invent value delivery by integrating 

automated intelligence to every

customer interaction, driving significant 

business impact
Working with 6 of 

the top 12 banks 

in the NA/EU

Serving over 100 

million customers 

worldwide

Customer 

transactions 

analyzed

Personalized 

customer 

interactions

100MM+ 48B+ 8B+

4.5+ Star 

customer rating

Personetics serves some of the most digital progressive 

national, regional, and community banks globally
Customers seek support to accomplish “jobs to be done” 

Jobs to be Done

Make a big 

purchase

Pay 

down 

debt

Establish 

emergency 

savings

Manage spending

Save for taxes

Achieve 

a goal

Save for 

Retirement

Grow 

wealth

Customer
Increased competition to meet needs

Retailers and Big Tech

Trillion Dollar Nationals Neobanks, fintechs

Wealth & Insurance

Jobs to be Done

Open Banking -> Open Finance

Make a big 

purchase

Pay 

down 

debt

Establish 

emergency 

savings

Manage spending

Save for taxes

Achieve 

a goal

Save for 

Retirement

Grow 

wealth

Customer
Open Finance creates transparency and ease of data sharing 

Jobs to be Done

Retailers and Big Tech

Trillion Dollar Nationals Neobanks, fintechs

Wealth & Insurance

Open Banking -> Open Finance

Make a big 

purchase

Pay 

down 

debt

Establish 

emergency 

savings

Manage spending

Save for taxes

Achieve 

a goal

Save for 

Retirement

Grow 

wealth

Customer
Open Banking Regulatory and Market driven models exist 

globally, and hold clues to the evolution of NA market

Source: McKinsey & Co; Personetics Findings

UK, India, 

South Korea, 

Australia, Brazil

Government 

Mandated

Singapore

Hybrid 

US, China

Market 

Driven 

UK Learnings

▪ Regulatory impact: GDPR & PSD2

▪ Ability to view data and ability to 

interact (e.g. move money)

▪ Willingness to share data doubled 

when value is evident

▪ 50% of SMBs using some form of 

Open Banking 

Brazil Learnings

▪ Q1: Open Finance – cards, 

investments

▪ Impacting both banks and 

broader FI’s 

▪ Ability to Interact with Money 

(money movement)
Today the burden of decision making and action is left to 

consumers 
What is autonomous finance? 

Source: Forrester

Algorithm-driven services that 

make financial decisions and take 

actions on a customer’s behalf
Customer segments have different needs and expectations 

when it comes to Autonomous finance

MASS MARKET MASS AFFLUENT AFFLUENT

▪ Financial Education

▪ Build emergency savings

▪ Manage debt

▪ Save for a goal

▪ Accelerate debt paydown

▪ Maximizing retirement 

contributions

▪ Achieve long term financial 

goals

▪ Automated intelligence 

to advisors

▪ Minimize low interest 

money to manage 

expenses
Trajectory of Autonomous Finance

Insights & Advice

What’s important? 

Data What should I do?

What’s happened?

Connected 

Channels

Unified Advice

Autonomous

Do it for me!
Derived customer intelligence 

based on financial activity

Transaction categorization across Investment 

& bank accounts

Insurance: Chubb 

Mortgage: Bank of America

Income Sources: Accenture & NJ Seaside 

Condominium

Refinanced mortgage

Projected low balance events 

twice in last 3 months

Stable income of $20K monthly 

from 2 sources

Enrichment Level 

L1 BASIC ENRICHMENT

L2 EXTERNAL FI RELATIONSHIPS

L3 HISTORY BASED ENRICHMENT
Personalized Insights to stay on top of your banking & 

investments
Connected Channels: Unified Advice across channels

RELATIONSHIP MANAGER CUSTOMER
Connected Channel: 

Promote Intelligence to Digital + Advisor

▪ Increased income 

deposits

▪ Purchasing at Baby 

Store

▪ Excess cash liquidity

▪ Advisor channel 

propensity

Recognize 

Customer Need Learn about 529 options; Save for 

a goal such as child’s education

Set appointment to review portfolio 

with an advisor

Digital Channel

Relationship Manager Channel

Informed outreach with free Financial 

Checkup. Help customer set up an 

automated save/invest for baby’s education.

Customer Data Platform

Marketing campaigns informed by life stage
Automated programs to meet different customer needs

Manage Debt 

Pay down high interest 

outstanding debt to 

create borrowing power

Pay Yourself First

Safely save available 

income into Savings/ 

Investment accounts

Automated Saving 

Identify and transfer 

small amounts of 

money to a single 

savings account

Grow Investments

Allocate funds into long term tax 

advantaged or automated 

advisory accounts Smart Budgets

Reduce monthly 

spending by creating 

budgets and 

guidance to stick to 

Save for Quarterly Taxes (SMB) them

Automatic savings directed to state 

and federal taxes

Automated Top-Up to Avert Low 

Balance

Automated transfers for multirelationship clients
Intelligent 

transfers to 

Begin 

Investing
Surprise Savings saves on behalf of customers 

with internal/external source account

Source: Financial Brand February 13, 2020 + Ally Website (https://www.ally.com/)
Data driven personalization drives 

impact on key business outcomes

Digital Engagement

Frequency, time spent

Account & Balance Growth

Regular & Tax-free Savings accounts 

25-40%

Customer Engage

5-10%

New accounts & balances 

Customer Experience

CSAT, NPS

Retention

Retention rate of actively 

engaged in Insights

+7pts NPS

4.4/5 Rating

5-8%

Improvement
Privacy and operational controls fundamental to 

Automated Finance and Open Banking efficacy 

▪ Structured data environment for ease of sharing and managing 

access

▪ Simplify and provide transparent customer consent

▪ Right to be forgotten 

▪ Opt In to Automated Programs; Pause & Cancel

▪ Guarantee to not overdraft
Automated Savings/Investment solutions gaining traction in 

multiple markets

North America EU

Australia

ME
Data driven personalization can create 

a virtuous customer “fly wheel” for financial institutions

Relationship 

Depth

Increase customer 

engagement & 

satisfaction

Data 

Enrichment

01 Increase customer 

profitability and 

retention

Personalized 

Insights & 

Advice

02

Grow share of wallet 

and customer 

profitability

Autonomous 

Finance

04 Increase Relationship 

Manager productivity

and Marketing 

conversion

Connected 

Channels

03
Thank You

Jody Bhagat

President of Americas, Personetics

jody.bhagat@personetics.com

https://www.linkedin.com/in/digitalbusinessgrower/