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Exhibit 31

                        WORLD MARKETING, INC. FORM 10-QSB
                     FOR THE QUARTER ENDED FEBRUARY 28, 2007
      CERTIFICATION OF CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER
            PURSUANT TO 18 U.S.C. SECTION 1350 AS ADOPTED PURSUANT TO
                  SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Jacob Roth, Chief Executive Officer and Chief Financial Officer, certify
that:

     1.   I have reviewed this quarterly report on Form 10-QSB of World
          Marketing, Inc.;

     2.   Based on my knowledge, this quarterly report does not contain any
          untrue statement of a material fact or omit to state a material fact
          necessary to make the statements made, in light of the circumstances
          under which such statements were made, not misleading with respect to
          the period covered by this quarterly report;

     3.   Based on my knowledge, the financial statements, and other financial
          information included in this quarterly report, fairly present in all
          material respects the financial condition, results of operations and
          cash flows of the registrant as of, and for, the periods presented in
          this quarterly report;

     4.   I am responsible for establishing and maintaining disclosure controls
          and procedures (as defined in Exchange Act Rules 13a-15(e) and
          15d-15(e)) for the registrant and have:

          a.   designed such disclosure controls and procedures, or caused such
               disclosure controls and procedures to be designed under my
               supervision, to ensure that material information relating to the
               registrant, is made known to me by others, particularly during
               the period in which this report is being prepared;

          b.   designed such internal control over financial reporting, or
               caused such internal control over financial reporting to be
               designed under our supervision, to provide reasonable assurance
               regarding the reliability of financial reporting and preparation
               of financial statements for external purposes in accordance with
               generally accepted accounting principles;

          c.   evaluated the effectiveness of the registrant's disclosure
               controls and procedures and presented in this report my
               conclusions about the effectiveness of the disclosure controls
               and procedures, as of the end of the period covered by this
               report based on such evaluation; and

          d.   disclosed in this report any change in the registrant's internal
               controls over financial reporting that occurred during the
               registrant's current fiscal quarter that has materially affected,
               or is reasonably likely to materially affect, the registrant's
               internal control over financial reporting; and;

     5.   I have disclosed, based on my most recent evaluation, to the
          registrant's auditors and the audit committee of the registrant's
          board of directors (or persons performing the equivalent functions);

          a.   All significant deficiencies in the design or operation of
               internal controls which could adversely affect the registrant's
               ability to record, process, summarize and report financial data
               and have identified for the registrant's auditor any material
               weaknesses in internal controls; and

          b.   Any fraud, whether or not material, that involves management or
               other employees who have a significant role in the registrant's
               internal controls; and

     6.   I have indicated in this annual report whether there were significant
          changes in internal controls or in other factors that could
          significantly affect internal controls subsequent to the date of my
          most recent evaluation, including any corrective actions with regard
          to significant deficiencies and material weaknesses.

April 16, 2007                                 /s/ Jacob Roth
                                               --------------------------------
                                               Jacob Roth
                                               Chief Executive Officer and
                                               Chief Financial Officer