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Exhibit 31

                        WORLD MARKETING, INC. FORM 10-QSB
                       FOR THE QUARTER ENDED MAY 31, 2007
      CERTIFICATION OF CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER
            PURSUANT TO 18 U.S.C. SECTION 1350 AS ADOPTED PURSUANT TO
                  SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Jacob Roth, Chief Executive Officer and Chief Financial Officer, certify
that:

1.       I have reviewed this quarterly report on Form 10-QSB of World
         Marketing, Inc.;
2.       Based on my knowledge, this quarterly report does not contain any
         untrue statement of a material fact or omit to state a material fact
         necessary to make the statements made, in light of the circumstances
         under which such statements were made, not misleading with respect to
         the period covered by this quarterly report;
3.       Based on my knowledge, the financial statements, and other financial
         information included in this quarterly report, fairly present in all
         material respects the financial condition, results of operations and
         cash flows of the registrant as of, and for, the periods presented in
         this quarterly report;
4.      I am responsible for establishing and maintaining disclosure controls
         and procedures (as defined in Exchange Act Rules 13a-15(e) and
         15d-15(e)) for the registrant and have:
         a.       designed such disclosure controls and procedures, or caused
                  such disclosure controls and procedures to be designed under
                  my supervision, to ensure that material information relating
                  to the registrant, is made known to me by others, particularly
                  during the period in which this report is being prepared;
         b.       designed such internal control over financial reporting, or
                  caused such internal control over financial reporting to be
                  designed under our supervision, to provide reasonable
                  assurance regarding the reliability of financial reporting and
                  preparation of financial statements for external purposes in
                  accordance with generally accepted accounting principles;
         c.       evaluated the effectiveness of the registrant's disclosure
                  controls and procedures and presented in this report my
                  conclusions about the effectiveness of the disclosure controls
                  and procedures, as of the end of the period covered by this
                  report based on such evaluation; and
         d.       disclosed in this report any change in the registrant's
                  internal controls over financial reporting that occurred
                  during the registrant's current fiscal quarter that has
                  materially affected, or is reasonably likely to materially
                  affect, the registrant's internal control over financial
                  reporting; and;
5.       I have disclosed, based on my most recent evaluation, to the
         registrant's auditors and the audit committee of the registrant's board
         of directors (or persons performing the equivalent functions);
         a.       All significant deficiencies in the design or operation of
                  internal controls which could adversely affect the
                  registrant's ability to record, process, summarize and report
                  financial data and have identified for the registrant's
                  auditor any material weaknesses in internal controls; and
         b.       Any fraud, whether or not material, that involves management
                  or other employees who have a significant role in the
                  registrant's internal controls; and
6.       I have indicated in this annual report whether there were significant
         changes in internal controls or in other factors that could
         significantly affect internal controls subsequent to the date of my
         most recent evaluation, including any corrective actions with regard to
         significant deficiencies and material weaknesses.

July 12, 2007                                        /s/ Jacob Roth
                                                     ---------------------------
                                                     Jacob Roth
                                                     Chief Executive Officer and
                                                     Chief Financial Officer