| þ | ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIESEXCHANGE ACT OF 1934     |
|--------|----------------------------------------------------------------------------------------------|
|   | For the fiscal year ended April 28, 2013                                                     |
| or     |
| o      | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIESEXCHANGE ACT OF 1934 |
|   | For the transition period from _________ to _________                                        |

| PENNSYLVANIA                             |   | 25-0542520                           |
|------------------------------------------|--------|--------------------------------------|
| (State of Incorporation)                 |   | (I.R.S. Employer Identification No.) |
|                                     |   |                                 |
| One PPG Place                            |   | 15222                                |
| Pittsburgh, Pennsylvania                 |   | (Zip Code)                           |
| (Address of principal executive offices) |   |                                 |

| Large accelerated filer o | Accelerated filer o | Non-accelerated filer þ(Do not check if a smaller reportingcompany) | Smaller reporting company o |
|------------------------------------------|-------------------------------|------------------------------------------------------------------------------------------------------------------|--------------------------------------------|

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----

| Item 10.   | Directors, Executive Officers and Corporate Governance. |
|----------------------|---------------------------------------------------------|

| Name                   |   | Age |   | Year First Elected a Director |
|------------------------|--------|-----|--------|-------------------------------|
| Gregory Abel           |   | 51  |   | 2013                          |
| Alexandre Behring      |   | 46  |   | 2013                          |
| Tracy Britt            |   | 28  |   | 2013                          |
| Warren E. Buffett      |   | 82  |   | 2013                          |
| Jorge Paulo Lemann     |   | 74  |   | 2013                          |
| Marcel Herrmann Telles |   | 63  |   | 2013                          |

----

----

| Name                |   | Age |   | Position                                                             |
|---------------------|--------|-----|--------|----------------------------------------------------------------------|
| Bernardo Hees       |   | 43  |   | Chief Executive Officer                                              |
| Paulo Basilio       |   | 38  |   | Chief Financial Officer                                              |
| Kristen Clark       |   | 45  |   | Senior Vice President and Chief People Officer                       |
| Brendan Foley       |   | 47  |   | Zone President of Heinz North America                                |
| Matt Hill           |   | 42  |   | Zone President of Heinz Europe                                       |
| Andy Keatings       |   | 56  |   | Chief Quality Officer                                                |
| Emin Mammadov       |   | 36  |   | Zone President of Heinz Russia, Turkey, and Middle East & Africa |
| John Mastalerz      |   | 46  |   | Principal Accounting Officer                                         |
| Michael Mullen      |   | 44  |   | Senior Vice President of Corporate & Government Affairs          |
| Eduardo Pelleissone |   | 39  |   | Executive Vice President of Operations                               |
| Fernando Pocaterra  |   | 59  |   | Zone President of Heinz Latin America                                |
| Garry Price         |   | 52  |   | Senior Vice President Global Strategy and Audit                      |
| Marcos Romaneiro    |   | 30  |   | Senior Vice President Global Finance                                 |
| Hein Schumacher     |   | 42  |   | Zone President of Heinz Asia Pacific                                 |
| Dan Shaw            |   | 62  |   | General Counsel                                                      |
| Melissa Werneck     |   | 40  |   | Senior Vice President of Performance and Information Technology      |

----

----

----

----

| Item 11.   | Executive Compensation. |
|----------------------|-------------------------|

| • | Link the pay opportunity for each NEO to the performance of the Company, including the building of shareholder value through the achievement of the financial and strategic objectives established by the Board of Directors; |
|---------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| • | Align the interests of our NEOs with those of our shareholders by paying a significant portion of compensation (salary plus annual bonus plus performance-based restricted stock units (“RSUs”), stock option and Long-Term Performance Program (“LTPP”) awards) under long-term incentive plans (approximately 65% at target for our CEO and 56% at target for the other NEOs) and requiring our NEOs to maintain meaningful equity ownership in the Company; |
|---------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| • | Provide competitive compensation to attract and retain superior executive talent for the long term; and |
|---------|---------------------------------------------------------------------------------------------------------|

| • | Provide a balance between risk and potential reward for NEOs by: |
|---------|------------------------------------------------------------------|

|   | o | Achieving a balance of short-term and long-term goals; |
|--------|---|--------------------------------------------------------|

|   | o | Discouraging unnecessary or excessive assumption of risks that would threaten the reputation or sustainability of the Company; and |
|--------|---|------------------------------------------------------------------------------------------------------------------------------------|

|   | o | Encouraging appropriate assumption of risk for competitive advantage. |
|--------|---|-----------------------------------------------------------------------|

----

| • | Applying a broader and more flexible orientation, generally a range around the median of comparator company compensation, which provides the ability to: |
|---------|----------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | o | Establish pay levels commensurate with each NEO's years of experience in their current role and recent performance compared to peers in comparator companies; |
|--------|---|---------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | o | Manage salaries and total compensation opportunity based on changing business conditions; and |
|--------|---|-----------------------------------------------------------------------------------------------|

|   | o | Differentiate compensation based on a number of factors, including experience and performance. |
|--------|---|------------------------------------------------------------------------------------------------|

| • | Giving consideration to the differences in size, scope, and complexity between the Company and the comparator companies (this is one of several judgmental factors the Committee has considered and is not based on a formula). |
|---------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| • | Using an independent executive compensation consultant to provide expertise and experience. |
|---------|---------------------------------------------------------------------------------------------|

|                          | Annual Incentive | RSUs | Stock Options | LTPP Awards |
|-------------------------------|------------------|------|---------------|-------------|
| Chairman, President & CEO | 220%             | 120% | 200%          | 275%        |
| Executive Vice Presidents     | 100%             | 80%  | 85%           | 85%         |

----

----

| • | Link a portion of the benefit to Company and/or individual performance by basing the benefit primarily on salary and bonus earned; |
|---------|------------------------------------------------------------------------------------------------------------------------------------|

| • | Enhance retention; |
|---------|--------------------|

| • | Aid in the recruitment of new hires, particularly mid-career executives; and/or |
|---------|---------------------------------------------------------------------------------|

| • | Compensate for benefit limitations imposed by the Internal Revenue Code of 1986, as amended (the “Code”). |
|---------|-----------------------------------------------------------------------------------------------------------------------|

| • | Provide greater security/safety to the NEO; |
|---------|---------------------------------------------|

| • | Increase time available for business purposes; |
|---------|------------------------------------------------|

| • | Enhance personal financial management; and/or |
|---------|-----------------------------------------------|

| • | Represent a competitive practice that helps to support recruitment and retention goals. |
|---------|-----------------------------------------------------------------------------------------|

| • | A tally sheet is a matrix used by the Committee that shows the individual elements of compensation and benefits, including retirement, for each NEO. The total of all compensation and benefit plan elements is included to reflect the full employment costs for each NEO. |
|---------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| • | Tally sheets were used for the following principal purposes: |
|---------|--------------------------------------------------------------|

|   | o | To understand how decisions on each individual element of compensation affect total compensation for each NEO; |
|--------|---|----------------------------------------------------------------------------------------------------------------|

|   | o | To gauge total compensation for each NEO against publicly available data for similar positions at comparator companies; and, |
|--------|---|-----------------------------------------------------------------------------------------------------------------------------------|

|   | o | To confirm that performance-based compensation represents a substantial portion of each NEO's total compensation. |
|--------|---|-------------------------------------------------------------------------------------------------------------------|

| • | Salary; |
|---------|---------|

| • | Annual incentive (both target and actual); |
|---------|--------------------------------------------|

| • | Performance-based RSU and stock option awards (actual); and |
|---------|-------------------------------------------------------------|

| • | LTPP awards (both target and actual). |
|---------|---------------------------------------|

----

|                                  | CompensationPeer Group | FY12-FY13TSR Peer Group | FY13-FY14TSR Peer Group |
|---------------------------------------|------------------------|-------------------------|-------------------------|
| Campbell Soup Company                 | X                      | X                       | X                       |
| Colgate-Palmolive Company             | X                      |                    |                    |
| ConAgra Foods, Inc.                   | X                      | X                       | X                       |
| Dean Foods Company                    | X                      | X                       | X                       |
| General Mills, Inc.                   | X                      | X                       | X                       |
| Hormel Foods Company                  |                   | X                       | X                       |
| Kellogg Company                       | X                      | X                       | X                       |
| Kimberly-Clark Corporation            | X                      |                    |                    |
| McCormick & Company, Incorporated |                   | X                       | X                       |
| PepsiCo, Inc.                         | X                      |                    |                    |
| The Clorox Company                    | X                      |                    |                    |
| The Coca-Cola Company                 | X                      |                    |                    |
| The Hershey Company                   | X                      | X                       | X                       |
| The J.M. Smucker Company              |                   | X                       | X                       |

|   | 1. | Total Company and/or business unit financial metrics; and |
|--------|----|-----------------------------------------------------------|

|   | 2. | Individual performance. |
|--------|----|-------------------------|

----

|   | 1. | Sales growth; |
|--------|----|---------------|

|   | 2. | Profitability (both pre- and post-tax); |
|--------|----|-----------------------------------------|

|   | 3. | Cash flow generation; and |
|--------|----|---------------------------|

|   | 4. | Return on Invested Capital (“ROIC”). |
|--------|----|--------------------------------------------------|

| Metric                                                | SalaryIncrease  | AnnualBonus  | LTPPs(1)  | RSUs  | StockOptions  |
|------------------------------------------------------------|----------------------|-------------------|----------------|------------|--------------------|
| Net Sales                                                  | X                    | X                 |           |       |               |
| Operating Income                                      | X                    | X                 |           | X          |               |
| Net Income                                                 | X                    | X                 |           |       |               |
| Earnings per Share                               | X                    | X                 |           |       |               |
| Operating Free Cash Flow                    | X                    | X                 |           |       |               |
| Return on Invested Capital                  | X                    |              | X              |       |               |
| Total Shareholder Return                                   | X                    |              | X              |       |               |
| Stock Price                                                | X                    |              | X              | X          | X                  |
| Cash Dividends or Dividend Equivalents |                 |              |           | X          |               |
| Individual Goals                                           | X                    | X                 |           |       |               |

| • | The annual base salary for the next fiscal year; |
|---------|--------------------------------------------------|

| • | Up to 20% of the target payout under the AIP objectives described below that are considered under the Senior Executive Incentive Compensation Plan SEICP; and |
|---------|---------------------------------------------------------------------------------------------------------------------------------------------------------------|

| • | Between +25% and -100% of the size of the target annual performance-based RSU, stock option, and LTPP awards for the next fiscal year. |
|---------|----------------------------------------------------------------------------------------------------------------------------------------|

----

| • | Achieve balance of short and long-term results aligned with key stakeholder interests; |
|---------|----------------------------------------------------------------------------------------|

| • | Discourage executives from taking unnecessary or excessive risks that would threaten the reputation and/or sustainability of the Company; and |
|---------|-----------------------------------------------------------------------------------------------------------------------------------------------|

| • | Encourage appropriate assumption of risk to the extent necessary for competitive advantage purposes. |
|---------|------------------------------------------------------------------------------------------------------|

----

|                                                                                                                      |       |          | Bonus(1)(d)                   |                                 | Non-Equity Incentive PlanCompensation (g) |                    |                             |                                        |
|---------------------------------------------------------------------------------------------------------------------------|------------|---------------|-------------------------------|--------------------------------------|-------------------------------------------|-------------------------|----------------------------------|---------------------------------------------|
| Name andPrincipalPosition(a)                                                                                              | Year(b)    | Salary ($)(c) | AnnualIncentivePlan Awards($) | Long TermPerformanceProgramAwards($) | StockAwards (2)($) (e)                    | OptionAwards (3)($) (f) | AnnualIncentive PlanAward(4) ($) | Long Term Performance ProgramAwards (1) ($) | Change inPension Value& Nonqualified Deferred Compensation Earnings (5) ($)(h) | All Other Compensation(6) (7) (8) (9) ($) (i) | Total($) (j) |
| W.R. Johnson                                                                                                              | 2013       | 1,295,019     | 2,860,000                     | 3,500,000                            | 1,559,993                                 | 2,600,000               | 0                                | 0                                           | 81,662 | 1,202,415 | 13,099,089 |
| Chairman, President & Chief Executive Officer                                                                         | 2012       | 1,299,618     | 0                             | 0                                    | 1,560,011                                 | 2,499,997               | 3,400,000                        | 4,338,125                                   | 1,794,928 | 1,264,140 | 16,156,819 |
| 2011                                                                                                                      | 1,245,211  | 0             | 0                             | 1,500,016                            | 2,500,000                                 | 4,250,000               | 4,675,000                        | 2,879,445                                   | 1,425,361 | 18,475,033 |
|                                                                                                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |   |
|                                                                                                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |   |
| A.B. Winkleblack                                                                                                          |  2013 | 672,414       | 675,000                       | 573,750                              | 539,983                                   | 573,748                 | 0                                | 0                                           | 169,241 | 290,402 | 3,494,538 |
| Executive Vice President & Chief Financial Officer                                                                    |  2012 | 674,809       | 0                             | 0                                    | 540,010                                   | 573,748                 | 801,300                          | 697,255                                     | 172,628 | 308,772 | 3,768,522 |
|  2011                                                                                                                | 647,318    | 0             | 0                             | 519,997                              | 552,498                                   | 970,000                 | 722,500                          | 74,326                                      | 351,122 | 3,837,761 |
|                                                                                                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |   |
|                                                                                                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |   |
| D.C. Moran                                                                                                                |  2013 | 682,375       | 411,000                       | 582,250                              | 548,006                                   | 582,248                 | 264,638                          | 0                                           | 24,036 | 2,472,672 | 5,567,225 |
| Executive Vice President & President and Chief Executive Officer of Heinz North America & Global Infant/Nutrition |  2012 | 684,847       | 0                             | 0                                    | 547,995                                   | 582,250                 | 783,994                          | 713,346                                     | 162,241 | 1,748,264 | 5,222,937 |
|  2011                                                                                                                | 662,345    | 0             | 0                             | 532,020                              | 565,250                                   | 912,000                 | 752,556                          | 280,623                                     | 1,213,474 | 4,918,268 |
|                                                                                                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |   |
|                                                                                                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |   |
| C.J. Warmoth                                                                                                              |  2013 | 617,625       | 372,000                       | 527,000                              | 496,019                                   | 527,000                 | 340,134                          | 0                                           | 836,211 | 166,446 | 3,882,435 |
| Executive Vice President, Heinz Asia Pacific                                                                              |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |   |
|                                                                                                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |
|                                                                                                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |   |
|                                                                                                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |   |
| D.C. Woodward (10)                                                                                                        |  2013 | 609,291       | 339,000                       | 294,378                              | 435,006                                   | 480,003                 | 282,033                          | 0                                           | 0 | 320,163 | 2,759,874 |
| Executive Vice President & President and Chief Executive Officer of Heinz Europe                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |   |
|                                                                                                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |
|                                                                                                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |   |
|                                                                                                                      |       |          |                          |                                 |                                      |                    |                             |                                        |   |   |   |
| M.D. Milone(11)                                                                                                           |  2013 | 95,785        | 0                             | 531,250                              | 0                                         | 0                       | 0                                | 0                                           | 43,680 | 5,789,580 | 6,460,295 |
| Retired Executive Vice President, Rest of World, Global ERM & Global Infant/Nutrition                                 |  2012 | 624,809       | 0                             | 0                                    | 499,980                                   | 531,251                 | 924,203                          | 643,620                                     | 448,928 | 288,128 | 3,960,919 |
|  2011                                                                                                                | 597,586    | 0             | 0                             | 479,983                              | 509,999                                   | 800,000                 | 477,360                          | 739,550                                     | 316,214 | 3,920,692 |

----

| (1) | Pursuant to the Merger Agreement, the portion of the FY13 SEICP awards attributable to total Company performance were paid at 100% of target, with the portion attributable to the achievement of business unit financial metrics to be paid based on actual results against target, and the LTPP for FY12-FY13 was paid at 100% of the applicable target award.  The payments that are fixed at 100% of target pursuant to the Merger Agreement are reported in this column (d).  The portions of the awards that will be paid based on actual results against target are reported in column (g). |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (2) | The value of the stock awards equals their grant date fair value as computed in accordance with FASB ASC Topic 718. For a discussion of the assumptions made in the valuation of the RSU awards in this column (e), see Note 10, "Employees' Stock Incentive Plans and Management Incentive Plans" in Item 8-"Financial Statement and Supplementary Data." |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (3) | The value of the stock option awards is equal to their grant date fair value as computed in accordance with FASB ASC Topic 718. For a discussion of the assumptions made in the valuation of the stock option awards in this column (f), see Note 10, "Employees' Stock Incentive Plans and Management Incentive Plans" in Item 8-"Financial Statement and Supplementary Data." |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (4) | Amounts reported in this column (g) reflect the portions of the FY13 SEICP awards that are attributable to actual business unit results against target, as described in Footnote (1) above. |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (5) | Includes for FY13 for Messrs. Johnson, Winkleblack, Moran, Warmoth, Woodward, and Milone, respectively, the following amounts: (i) the annual change in net present value of pension benefits for each executive, which is the difference between the accrued lump sum values for pension accruals as of May 1, 2012 and May 1, 2013: $0, $169,241, $24,036, $836,211, $0, and $0, respectively; and (ii) the portion of interest accrued (but not currently paid or payable) on deferred compensation at a rate above 120% of the long-term Applicable Federal Rate (“AFR”): $81,662, $0, $0, $0, $0, and $43,680, respectively. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (6) | In accordance with SEC rules, disclosure of perquisites and other personal benefits is omitted if the aggregate amount of such compensation for an executive is less than $10,000 for the year. If the total amount is $10,000 or more, each perquisite must be identified by type, and if the amount of any perquisite exceeds the greater of $25,000 or 10% of total perquisites, the dollar value must be disclosed. Perquisites and other personal benefits provided to NEOs include financial counseling, tax preparation services, allowance for an automobile, executive group umbrella liability insurance, and private security. Mr. Moran's automobile benefit in the U.K., which is consistent with the benefit provided to other U.K. executives, includes the aggregate incremental cost of a leased vehicle, gas, value added taxes (“VAT”), administrative fees, and road use taxes. The amount reflected in this column (i) for Mr. Woodward includes (a) $48,677 for financial counseling and planning services, $23,157 of which is attributable to services provided by a consulting firm in FY13 and $25,520 of which is attributable to services provided in FY12 but not billed until FY13 due to an administrative oversight by the firm, and (b) a four-month extension of the temporary housing benefit associated with Mr. Woodward's relocation to the U.S. (as discussed in more detail in Footnote (9) below.)  The Company permitted limited use of its corporate aircraft by the NEOs and their families, and the aggregate incremental cost of such personal use, if any, is included in this column (i). Aggregate incremental cost includes the following trip specific costs: fuel, travel expenses of the crew, hangar costs, flight-specific insurance, landing fees, airport taxes and fees, customs fees, in-flight food, passenger ground transportation, flight planning, weather contract services, and any “deadhead” segments of flights. Mr. Johnson's aggregate incremental cost totaled $40,534. The Company provided drivers for occasional business and personal use by the NEOs, and the aggregate incremental cost related to such personal use, if any, is included in this column (i). The aggregate incremental cost consists of driver overtime and meals and mileage for the car at the Internal Revenue Service's published rates. |
|-----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (7) | In addition to the perquisites described in Footnote (6) above, this column includes for FY13 for Messrs. Johnson, Winkleblack, Moran, Warmoth, Woodward, and Milone, the following: (i) amounts contributed by the Company under its Employee Retirement and Savings Plan and the Excess Plan: $771,520, $224,923, $206,731, $110,342, $38,100, and $133,817, respectively; and (ii) amounts paid by the Company to NEOs for payment of premiums allocable to executive life insurance provided through the Company in the amounts of $321,986, $33,914, $35,798, $31,074, $13,179, and $0, respectively. Mr. Woodward received employer contributions into the Heinz U.K. Pension Plan in the amount of $67,943 and received cash payments in lieu of pension contributions in the amount of $45,672. Due to Mr. Milone's retirement, he received a lump sum payment from the Company's Supplemental Executive Retirement Plan (SERP) in the amount of $5,574,929, payment for his accrued unused vacation days in the amount of $60,096, and monthly distributions from the Plan A benefit in the amount of $16,834. The amounts in column (i) do not include any value attributable to the Executive Estate Life Insurance Program (see the description in “Executive Estate Life Insurance Program” below). |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| (8) | Mr. Moran participated in the Company's Global Assignment Program (the “Program”) through April 2013. (As discussed in the CD&A, Mr. Moran was appointed to the position of Executive Vice President & President and Chief Executive Officer of Heinz North America & Global Infant/Nutrition effective April 1, 2013.  He returned to the U.S. on May 1, 2013.)  The Program is designed to relocate and support employees who are sent on assignment outside their home country and to place the employees in the same economic condition in the host country as they would have been in their home country. Among other benefits, the Program provides a housing allowance comprised of a housing budget ($190,064) (offset by an employee contribution ($30,634) based upon actual housing costs in the employee's home location) and a utilities allowance ($9,078); a cost of living allowance to help offset the difference in the cost of goods and services in the home location, compared to the cost of the same or similar goods and services in the host location ($32,874); and a home leave allowance ($29,161). Additionally, the Program provides certain other benefits to assist employees, including shipment and storage of personal effects ($14,584). These benefits are paid on a tax free basis. The Company also provided tax preparation services and audit support services, if needed ($24,473) and tax equalization designed to ensure that the employee pays tax at the same state and federal rates as if the employee remained in the employee's home country, including a gross-up for additional U.S. taxes paid as a result of the global assignment ($427,291), and the Company will assume responsibility for foreign taxes while on assignment ($1,497,670). This arrangement is designed to ensure that there is no undue hardship or windfall due to taxes while on assignment. Mr. Moran also received a relocation allowance ($7,500) in connection with his return to the U.S. on May 1, 2013. |
|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | Benefits under the Program that were paid to or on behalf of Mr. Moran in British pound sterling (“GBP”) have been converted from GBP to United States Dollars (“USD”) using the average daily exchange rate for FY13, which was 1.576018 USD per GBP. |
|--------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (9) | During his transition to North America in connection with his appointment to the position of Executive Vice President & President and Chief Executive Officer of Heinz North America effective July 1, 2012, Mr. Woodward received relocation assistance comprised of a temporary housing benefit ($30,578) (which includes the four-month extension discussed in Footnote (6) above), a tax gross-up on the housing benefit ($21,241), and immigration assistance ($21,936).  Except as discussed in Footnote (6) above, Mr. Woodward's relocation benefits were consistent with the benefits provided to other Company executives.  (As discussed in the CD&A, Mr. Woodward was appointed to the position of Executive Vice President & President and Chief Executive Officer of Heinz Europe effective April 1, 2013, and he returned to the United Kingdom in May 2013.) |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (10) | Mr. Woodward's FY12-13 LTPP award was granted in GBP and will be paid in USD.  This amount has been converted from GBP to USD using the exchange rate included in the Company's annual operating plan for the fiscal year in which the grant was made (1.620 USD per GBP).  The amount in column (h) has also been converted using the same exchange rate.  Other amounts in columns (c), (d) and (i) paid  to Mr. Woodward prior to July 1, 2012, which was the first day of his U.S. assignment, have been converted from GBP to USD using the average daily exchange rate from April 30, 2012 through June 30, 2012, which was 1.5753 USD per GBP. |
|------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (11) | Mr. Milone retired on June 22, 2012. |
|------|--------------------------------------|

| • | The maximum award amount for each NEO was determined as described above; |
|---------|--------------------------------------------------------------------------|

| • | The award that would have been payable to each NEO under the AIP was determined with reference to the achievement of established metrics and other goals under the AIP, as may be determined by the Committee (the “AIP Bonus”); and |
|---------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| • | The Committee could make discretionary adjustments downward from the SEICP maximum award to the AIP Bonus or below while maintaining the deductibility of these adjustments under Section 162(m) of the Code, provided the payment does not exceed the allowable Incentive Pool maximum. |
|---------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| 1. | Earnings per Share (“EPS”) |
|----|----------------------------------------|

|   | EPS = net income / average fully-diluted shares outstanding |
|--------|-----------------------------------------------------------------------|

| 2. | Operating Free Cash Flow (“OFCF”) |
|----|-----------------------------------------------|

|   | OFCF = cash flow from operating activities - capital expenditures + proceeds from dispositions of property, plant, and equipment |
|--------|----------------------------------------------------------------------------------------------------------------------------------|

| 3. | Net Sales Value (“NSV”) |
|----|-------------------------------------|

|   | NSV = gross sales - deals and allowances, excluding the impact of foreign currency |
|--------|------------------------------------------------------------------------------------|

|   | The Business Unit (“BU”) specific metrics for financial performance were: |
|--------|---------------------------------------------------------------------------------------|

| 1. | Business Unit Operating Income (“BU OI”) |
|----|------------------------------------------------------|

|   | BU OI = NSV - operating costs |
|--------|-------------------------------|

| 2. | Business Unit Operating Free Cash Flow (“BU OFCF”) |
|----|----------------------------------------------------------------|

|   | BU OFCF = cash flow from operating activities - (intercompany royalties, as applicable, and dividend income/expense) - capital expenditures + proceeds from dispositions of property, plant, and equipment |
|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 3. | Business Unit Net Sales Value (“BU NSV”) |
|----|------------------------------------------------------|

|   | BU NSV = external gross sales - deals and allowances |
|--------|------------------------------------------------------|

| Name               | Weighting | Metrics             |   | Target         | Threshold toMaximumRange  |
|-------------------------|-----------|---------------------|--------|---------------------|-------------------------------------|
| W.R. Johnson            | 80%       | EPS(1)              | $      | 3.60                | 80%(2)                              | 110% |
|                    |      | OFCF                |   | $1,130 million      | 80%(2)                              | 115% |
|                    |      | NSV                 |   | $11,710 million     | 95%(2)                              | 105% |
|                    | 20%       | Personal Goals |   | Personal Goals | 0%                                  | 200% |
| A.B. Winkleblack        | 80%       | EPS(1)              | $      | 3.60                | 80%(2)                              | 110% |
|                    |      | OFCF                |   | $1,130 million      | 80%(2)                              | 115% |
|                    |      | NSV                 |   | $11,710 million     | 95%(2)                              | 105% |
|                    | 20%       | Personal Goals      |   | Personal Goals      | 0%                                  | 200% |
| D.C. Moran              | 40%       | EPS(1)              | $      | 3.60                | 80%(2)                              | 110% |
| C.J. Warmoth & |      | OFCF                |   | $1,130 million      | 80%(2)                              | 115% |
| D.C. Woodward           |      | NSV                 |   | $11,170 million     | 95%(2)                              | 105% |
|                    | 40%       | BU OI               |   | Varies by BU        | 80%(2)                              | 110% |
|                    |      | BU OFCF             |   | Varies by BU        | 80%(2)                              | 115% |
|                    |      | BU NSV              |   | Varies by BU        | 95%(2)                              | 105% |
|                    | 20%       | Personal Goals      |   | Personal Goals      | 0%                                  | 200% |

| (1) | Excludes charges for productivity initiatives related to severance, asset write-offs, and other implementation costs. |
|-----|-----------------------------------------------------------------------------------------------------------------------|

| (2) | Minimum performance required to earn a payment under the AIP's financial metrics. |
|-----|-----------------------------------------------------------------------------------|

----

----

| Name                 | Award                    | ActionDate     | Grant Date     |   Estimated Future Payouts Under Non-EquityIncentive Plan Awards | All OtherStockAwards:Number ofShares ofStock or Units(#) | All OtherOptionAwards:Number ofSecuritiesUnderlyingOptions(#) | Exerciseor BasePrice ofOptionAwards($ / Sh) | Grant DateFair Value ofStock andOptionAwards |
|----------------------|--------------------------|----------------|----------------|-----------------------------------------------------------------------|----------------------------------------------------------|---------------------------------------------------------------|---------------------------------------------|----------------------------------------------|
|  Minimum ($)    | Target ($)               | Maximum ($)    |
| W.R. Johnson         | SEICP (1)                |           | June 12,2012   |  $2,860,000                                                      | $2,860,000                                               | $2,860,000                                                    |                                        |                                         |   |   |
|                 | FY13-14 LTPP (2)         | June 12,2012   | June 12,2012   |  $3,575,000                                                      | $3,575,000                                               | $3,575,000                                                    |                                        |                                         |   |   |
|                 | Options (3)              | August 27,2012 | August 31,2012 |                                                                  |                                                     |                                                          |                                        | $449,050                                     | $55.72 | $2,600,000 |
|                 | RSUs (3)                 | August 27,2012 | August 31,2012 |                                                                  |                                                     |                                                          | $27,997                                     |                                         |   | $1,559,993 |
|                 |                     |           |           |                                                                  |                                                     |                                                          |                                        |                                         |   |   |
| A.B. Winkleblack     | SEICP (1)                |           | June 12,2012   |  $675,000                                                        | $675,000                                                 | $675,000                                                      |                                        |                                         |   |   |
|                 | FY13-14 LTPP (2)         | June 12,2012   | June 12,2012   |  $573,750                                                        | $573,750                                                 | $573,750                                                      |                                        |                                         |   |   |
|                 | Options (3)              | August 27,2012 | August 31,2012 |                                                                  |                                                     |                                                          |                                        | $99,093                                      | $55.72 | $573,748 |
|                 | RSUs (3)                 | August 27,2012 | August 31,2012 |                                                                  |                                                     |                                                          | $9,691                                      |                                         |   | $539,983 |
|                 |                     |           |           |                                                                  |                                                     |                                                          |                                        |                                         |   |   |
| D.C. Moran           | SEICP (4)                |           | June 12,2012   |  $411,000                                                        | $685,000                                                 | $2,630,547                                                    |                                        |                                         |   |   |
|                 | FY13-14 LTPP (2)         | June 12,2012   | June 12,2012   |  $582,250                                                        | $582,250                                                 | $582,250                                                      |                                        |                                         |   |   |
|                 | Options (3)              | August 27,2012 | August 31,2012 |                                                                  |                                                     |                                                          |                                        | $100,561                                     | $55.72 | $582,248 |
|                 | RSUs (3)                 | August 27,2012 | August 31,2012 |                                                                  |                                                     |                                                          | $9,835                                      |                                         |   | $548,006 |
|                 |                     |           |           |                                                                  |                                                     |                                                          |                                        |                                         |   |   |
| C. J. Warmoth        | SEICP (4)                |           | June 12,2012   |  $372,000                                                        | $620,000                                                 | $2,630,547                                                    |                                        |                                         |   |   |
|                 | FY13-14 LTPP (2)         | June 12,2012   | June 12,2012   |  $527,000                                                        | $527,000                                                 | $527,000                                                      |                                        |                                         |   |   |
|                 | Options (3)              | August 27,2012 | August 31,2012 |                                                                  |                                                     |                                                          |                                        | $91,019                                      | $55.72 | $527,000 |
|                 | RSUs (3)                 | August 27,2012 | August 31,2012 |                                                                  |                                                     |                                                          | $8,902                                      |                                         |   | $496,019 |
|                 |                     |           |           |                                                                  |                                                     |                                                          |                                        |                                         |   |   |
| D. C. Woodward       | SEICP (4)                |           | June 12,2012   |  $339,000                                                        | $565,000                                                 | $2,630,547                                                    |                                        |                                         |   |   |
|                 | FY13-14 LTPP (5)         | June 12,2012   | June 12,2012   |  $364,210                                                        | $364,210                                                 | $364,210                                                      |                                        |                                         |   |   |
|                 | FY13-14 LTPP (5)         | July 27,2012   | July 27,2012   |  $103,290                                                        | $103,290                                                 | $103,290                                                      |                                        |                                         |   |   |
|                 | Options (3)              | August 27,2012 | August 31,2012 |                                                                  |                                                     |                                                          |                                        | $82,902                                      | $55.72 | $480,003 |
|                 | RSUs (3)                 | August 27,2012 | August 31,2012 |                                                                  |                                                     |                                                          | $7,807                                      |                                         |   | $435,006 |
|                 |                     |           |           |                                                                  |                                                     |                                                          |                                        |                                         |   |   |
| M.D. Milone(6)  |  SEICP              |           |           |  $0                                                              | $0                                                       | $0                                                            |                                        |                                         |   |   |
|                 |  FY13-14 LTPP  |           |           |  $0                                                              | $0                                                       | $0                                                            |                                        |                                         |   |   |
|                 |  Options            |           |           |                                                                  |                                                     |                                                          |                                        | $0                                           | $0 | $0 |
|                 |  RSUs               |           |           |                                                                  |                                                     |                                                          | $0                                          |                                         |   | $0 |

----

| (1) | Messrs. Johnson and Winkleblack's payouts are based on Heinz total Company AIP financial metrics and personal goals. The target amounts reflect the target awards under our Executive Pay Guidelines. Pursuant to the Merger Agreement, Heinz total Company performance and personal performance will be paid at 100% of target, which is reflected in the minimum and maximum amounts set forth in the above table. |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (2) | The target amounts reflect the target awards under our Executive Pay Guidelines. Pursuant to the Merger Agreement, all outstanding awards under the FY13-14 LTPP have been amended to provide that each award will be paid at 100% of the applicable target and prorated (55.49%) to reflect the number of full and partial months of the award period completed prior to the closing of the acquisition. The minimum and maximum amounts included in the above table have been set at target to reflect the terms of the Merger Agreement.  Upon completion of the merger on June 7, 2013, the target award payouts were prorated 55.49% to reflect 404 days completed out of a possible 728 days in the two-year performance period. |
|-----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (3) | The Committee met on August 27, 2012 and approved the FY13 stock option and RSU awards that were granted on August 31, 2012, at the Company's closing stock price as of the grant date ($55.72). |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (4) | The payouts for Messrs. Moran, Warmoth, and Woodward are based 40% on Heinz total Company performance, 40% on actual business unit performance against target, and 20% on personal performance.  Pursuant to the Merger Agreement, Heinz total Company performance and personal performance will be paid at 100% of target, and those amounts comprise the minimum amounts reflected in this column. The target amounts reflect the target awards under our Executive Pay Guidelines. The maximum amounts reflect the maximum payment that can be made to each of these NEOs under the SEICP, 15% of the Incentive Pool, regardless of whether the financial results could have produced a higher AIP Bonus. |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (5) | Mr. Woodward received two LTPP awards for FY13-14 due to his promotion, effective June 26, 2012, to the position of Executive Vice President and President & Chief Executive Officer of Heinz North America. Mr. Woodward's June 12, 2012 award was granted in GBP and converted to USD using a fixed FX rate of 1.561794. On July 27, 2012, Mr. Woodward received an incremental award in connection with his promotion to a new salary band, which was granted in USD. Pursuant to the Merger Agreement, all outstanding awards under the FY13-14 LTPP have been amended to provide that each award will be paid at 100% of the applicable target and prorated (55.49%)to reflect the number of full and partial months of the award period completed prior to the closing of the acquisition. The minimum and maximum amounts have been set at target to reflect the terms of the Merger Agreement.  Upon completion of the merger on June 7, 2013, the target award payouts were prorated 55.49% to reflect 404 days completed out of a possible 728 days in the two-year performance period. |
|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (6) | Mr. Milone retired on June 22, 2012. |
|-----|--------------------------------------|

----

| •        | ROIC = Annual After-Tax Operating Profit /Annual Average Invested Capital |
|----------------------------------------------|---------------------------------------------------------------------------|

| •        | Annual After-Tax Operating Profit = (operating income - other expenses, net) x (1- effective tax rate) |
|----------------------------------------------|--------------------------------------------------------------------------------------------------------|

| •        | Annual Average Invested Capital = five quarter average net debt + total shareholder's equity |
|----------------------------------------------|----------------------------------------------------------------------------------------------|

| •        | ROIC for FY13-14 = (FY13 ROIC + FY14 ROIC) / 2 |
|----------------------------------------------|------------------------------------------------|

----

|          Performance | 2-YearAverageROIC | % ofTargetAchieved | Percent of TargetAwardOpportunityEarned(1) |
|--------------------------------------------------------------|-------------------|--------------------|------------------------------------------------------|
| Maximum                                                      | 24.1%             | 120%               | 100%                                                 |
| Target                                                       | 20.1%             | 100%               | 50%                                                  |
| Threshold                                                    | 16.1%             | 80%                | 12.5%                                                |
| Below Threshold                                         | <16.10%        | <80%            | 0%                                                   |

| (1) | Represents one-half of the target award opportunity. |
|-----|------------------------------------------------------|

| •       | Performance Period-Commenced the first day of Heinz's Fiscal Year 2013 and ends two years later on the last day of Heinz's Fiscal Year 2014. |
|---------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------|

| •       | Starting Value-Average of each TSR Peer Group company's stock price for the 60 trading days prior to the first day of the performance period. |
|----------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------|

| •       | Ending Value-Average of each TSR Peer Group company's stock price for the 60 trading days prior to and including the last day of the performance period plus all dividends paid over the performance period. |
|----------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| •       | TSR Value-Growth rate between starting value and ending value. |
|----------------------------------------|----------------------------------------------------------------|

| RankUsing TSRPeer Group | Percent ofTarget AwardOpportunity Earned(1) |
|------------------------------|--------------------------------------------------|
| 1                            | 100%                                             |
| 2                            | 87.5%                                            |
| 3                            | 75%                                              |
| 4                            | 62.5%                                            |
| 5                            | 50%                                              |
| 6                            | 37.5%                                            |
| 7                            | 25%                                              |
| 8                            | 12.5%                                            |
| 9-10                         | 0%                                               |

| (1) | Represents one-half of the target award opportunity. |
|-----|------------------------------------------------------|

----

----

|             | Option Awards                                                  |                                                             | Stock Awards |
|------------------|----------------------------------------------------------------|------------------------------------------------------------------|--------------|
| Name             | Number ofSecuritiesUnderlyingUnexercisedOptions (#)Exercisable | Number ofSecuritiesUnderlyingUnexercisedOptions (#)Unexercisable |         | EquityIncentivePlan Awards: Number ofSecuritiesUnderlying Unexercised UnearnedOptions (#) | OptionExercisePrice ($) | OptionExpirationDate |   | Number ofShares orUnits ofStock ThatHave NotVested (#) |   | Market Value ofShares or Unitsof Stock ThatHave Not Vested($) (5) | EquityIncentivePlanAwards:Number ofUnearnedShares,Units orOtherRights ThatHave NotVested (#) | EquityIncentive Plan Awards:Market orPayout Valueof UnearnedShares, Unitsor OtherRights ThatHave NotVested ($) |
| W.R. Johnson     | 474,137                                                        | —                                                          |         |   | $51.25 | August 25,2015 |   | 9,608 | (1) | $696,580 |   |   |
|             | —                                                        | 132,979                                                          | (1)          |   | $39.03 | August 24,2016 |   | 16,157 | (2) | $1,171,383 |   |   |
|             | 233,209                                                        | 233,209                                                          | (2)          |   | $46.42 | September 3,2017 |   | 22,419 | (3) | $1,625,378 |   |   |
|             | 107,758                                                        | 323,276                                                          | (3)          |   | $52.19 | August 29,2018 |   | 27,997 | (6) | $2,029,783 |   |   |
|             | —                                                        | 449,050                                                          | (4)          |   | $55.72 | August 31,2022 |   |   |   |   |   |   |
|             |                                                           |                                                             |         |   |   |   |   |   |   |   |   |   |
| A.B. Winkleblack | 91,594                                                         | —                                                          |         |   | $51.25 | August 25,2015 |   | 3,203 | (1) | $232,218 |   |   |
|             | 29,773                                                         | 28,258                                                           | (1)          |   | $39.03 | August 24,2016 |   | 5,601 | (2) | $406,073 |   |   |
|             | 51,539                                                         | 51,539                                                           | (2)          |   | $46.42 | September 3,2017 |   | 7,761 | (3) | $562,673 |   |   |
|             | 24,730                                                         | 74,192                                                           | (3)          |   | $52.19 | August 29,2018 |   | 9,691 | (6) | $702,598 |   |   |
|             | —                                                        | 99,093                                                           | (4)          |   | $55.72 | August 31,2022 |   |   |   |   |   |   |
|             |                                                           |                                                             |         |   |   |   |   |   |   |   |   |   |
| D.C. Moran       | 95,405                                                         | —                                                          |         |   | $51.25 | August 25,2015 |   | 3,336 | (1) | $241,860 |   |   |
|             | —                                                        | 29,434                                                           | (1)          |   | $39.03 | August 24,2016 |   | 5,731 | (2) | $415,498 |   |   |
|             | 52,728                                                         | 52,729                                                           | (2)          |   | $46.42 | September 3,2017 |   | 7,875 | (3) | $570,938 |   |   |
|             | 25,097                                                         | 75,291                                                           | (3)          |   | $52.19 | August 29,2018 |   | 9,835 | (6) | $713,038 |   |   |
|             | —                                                        | 100,561                                                          | (4)          |   | $55.72 | August 31,2022 |   |   |   |   |   |   |
|             |                                                           |                                                             |         |   |   |   |   |   |   |   |   |   |
| C.J. Warmoth     | 67,011                                                         | 22,337                                                           | (1)          |   | $39.03 | August 24,2016 |   | 2,532 | (1) | $183,570 |   |   |
|             | 47,574                                                         | 47,575                                                           | (2)          |   | $46.42 | September 3,2017 |   | 5,170 | (2) | $374,825 |   |   |
|             | 22,715                                                         | 68,147                                                           | (3)          |   | $52.19 | August 29,2018 |   | 7,128 | (3) | $516,780 |   |   |
|             | —                                                        | 91,019                                                           | (4)          |   | $55.72 | August 31,2022 |   | 8,902 | (6) | $645,395 |   |   |
|             |                                                           |                                                             |         |   |   |   |   |   |   |   |   |   |
| D.C. Woodward    | —                                                        | 12,290                                                           | (1)          |   | $39.03 | August 24,2016 |   | 822 | (1) | $59,595 |   |   |
|             | 22,526                                                         | 22,526                                                           | (2)          |   | $46.42 | September 3,2017 |   | 1,445 | (2) | $104,763 |   |   |
|             | 12,688                                                         | 38,067                                                           | (3)          |   | $52.19 | August 29,2018 |   | 2,351 | (3) | $170,448 |   |   |
|             | —                                                        | 82,902                                                           | (4)          |   | $55.72 | August 31,2022 |   | 20,000 | (9) | $1,450,000 |   |   |
|             |                                                           |                                                             |         |   |   |   |   |  7,807 | (6) | $566,008 |   |   |
|             |                                                           |                                                             |         |   |   |   |   |   |   |   |   |   |
| M.D. Milone      | 51,194                                                         | —                                                          |         |   | $45.54 | August 27,2014 |   | 1,871 | (1) | $135,648 |   |   |
|             | 60,517                                                         | —                                                          |         |   | $51.25 | August 25,2015 |   | 5,170 | (2) | $374,825 |   |   |
|             | —                                                        | 23,298                                                           | (1)          |   | $39.03 | August 24,2016 |   | 7,185 | (3) | $520,913 |   |   |
|             | 47,574                                                         | 47,575                                                           | (2)          |   | $46.42 | June 22,2017 | (7) |   |   |   |   |   |
|             | 22,898                                                         | 68,697                                                           | (3)          |   | $52.19 | June 22,2017 | (8) |   |   |   |   |   |

----

| (1)  | 25% of the award vested on each of August 24, 2010, 2011 and 2012 and the remainder was scheduled to vest on August 24, 2013. |
|-----------|-------------------------------------------------------------------------------------------------------------------------------|

| (2)  | 25% of the award vested on each of September 3, 2011 and 2012 and the remainder was scheduled to vest in 25% increments on September 3, 2013 and 2014. |
|-----------|--------------------------------------------------------------------------------------------------------------------------------------------------------|

| (3)  | 25% of the award vested on August 29, 2012, and the remainder was scheduled to vest in 25% increments on August 29, 2013, 2014, and 2015. |
|-----------|-------------------------------------------------------------------------------------------------------------------------------------------|

| (4)  | The award was scheduled to vest in 25% increments on August 31, 2013, 2014, 2015, and 2016. |
|-----------|---------------------------------------------------------------------------------------------|

| (5)  | Based on the merger consideration of $72.50 per share. |
|-----------|--------------------------------------------------------|

| (6)  | The award was scheduled to vest in 25% increments on August 31, 2013, 2014, 2015, and 2016, assuming the performance threshold was achieved. |
|-----------|----------------------------------------------------------------------------------------------------------------------------------------------|

| (7)  | Due to Mr. Milone's retirement on June 22, 2012, pursuant to the terms of the stock option award agreement, the expiration date for this award has been accelerated from September 3, 2017 to June 22, 2017, which is the date that is five years after the date of his retirement. |
|-----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (8)  | Due to Mr. Milone's retirement on June 22, 2012, pursuant to the terms of the stock option award agreement, the expiration date for this award has been accelerated from August 29, 2018 to June 22, 2017, which is the date that is five years from the date of his retirement. |
|-----------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (9)  | 100% of the award was scheduled to vest on January 18, 2015. |
|-----------|--------------------------------------------------------------|

----

| Name                                                |                          | Option Awards                           | Stock Awards                     |
|-----------------------------------------------------|-------------------------------|-----------------------------------------|----------------------------------|
| Number of SharesAcquired on Exercise(#)   | Value Realized onExercise ($) | Number of SharesAcquired on Vesting (#) | Value Realized onVesting ($) (1) |
| W.R. Johnson                                        | 766,935                       | $11,414,602                             | 25,159                           | $1,412,072 |
|                                                |                          |                                    |                             |   |
| A.B. Winkleblack                                    | 135,920                       | $1,786,203                              | 8,589                            | $482,047 |
|                                                |                          |                                    |                             |   |
| D.C. Moran                                          | 172,620                       | $2,618,373                              | 8,826                            | $495,357 |
|                                                |                          |                                    |                             |   |
| C. J. Warmoth                                       | 192,352                       | $2,300,234                              | 7,492                            | $420,417 |
|                                                |                          |                                    |                             |   |
| D. C. Woodward                                      | 129,659                       | $1,325,012                              | 10,468                           | $588,909 |
|                                                |                          |                                    |                             |   |
| M.D. Milone                                         | 148,547                       | $2,798,097                              | 80,630                           | $4,690,118 |

| (1)  | Messrs. Johnson, Winkleblack, Moran, Warmoth, Woodward and Milone received the following shares, which were distributed (a) on August 24, 2012 at $56.27 per share: 9,608, 3,202, 3,336, 2,531, 7,822, and 1,870, respectively; (b) on August 25, 2012 at $56.46 per share: 0, 0, 0, 0, 1,140, and 0, respectively; (c) on August 29, 2012 at $56.12 per share: 7,472, 2,586, 2,625, 2,376, 783, and 2,395, respectively; and (d) on September 3, 2012 at $55.96 per share: 8,079, 2,801, 2,865, 2,585, 723, and 2,585. Due to Mr. Milone's retirement on June 22, 2012, he also received distribution of 73,780 deferred RSUs on December 22, 2012 at $58.36 per share.  The value of these distributions is reflected in the table above. |
|-----------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| Name             | Plan Name                                                                     | Number ofYears ofCreditedService |   Present Value ofAccumulatedBenefits |   PaymentsDuring FiscalYear 2013 |   |
|------------------|-------------------------------------------------------------------------------|----------------------------------|--------------------------------------------|---------------------------------------|--------|
| W.R. Johnson     | Plan A(1) of the H. J. Heinz CompanyEmployees’ Retirement System        | 11                               | $498,498                                   | $0                                    |   |
|             |                                                                          |                             |                                       |                                  |   |
|             | Supplemental Executive Retirement Plan                                        | 31                               | $43,145,792                                | $147,364                              | (2)    |
|             |                                                                          |                             |                                       |                                  |   |
| A.B. Winkleblack | Supplemental Executive Retirement Plan                                        | 11                               | $1,635,477                                 | $34,303                               | (2)    |
|             |                                                                          |                             |                                       |                                  |   |
| D.C. Moran       | Supplemental Executive Retirement Plan                                        | 15                               | $1,938,741                                 | $0                                    |   |
|             |                                                                          |                             |                                       |                                  |   |
| C.J. Warmoth     | H.J. Heinz Company Limited EmployerFinanced Retirement Benefit Scheme (EFRBS) | 9                                | $1,630,400                                 | $0                                    | (3)    |
|             |                                                                          |                             |                                       |                                  |   |
| D.C. Woodward    | None                                                                          | N/A                              | N/A                                        | N/A                                   |   |
|             |                                                                          |                             |                                       |                                  |   |
| M.D. Milone      | Plan A(1) of the H. J. Heinz CompanyEmployees’ Retirement System        | 13                               | $4,109,462                                 | $94,676                               | (4)    |
|             |                                                                          |                             |                                       |                                  |   |
|             | Supplemental Executive Retirement Plan                                        | 32                               | $0                                         | $5,574,929                            |   |

| (1)  | Plan A was frozen on December 31, 1992, and no additional benefit accruals were earned after that date. |
|-----------|--------------------------------------------------------------------------------------------------------------|

| (2)  | As permitted under U.S. Treasury regulations, the Company adopted an “early inclusion” date for recognition of Federal Insurance Contributions Act (“FICA”) taxes on vested SERP benefits. Under early inclusion, SERP benefits are subject to FICA taxes as accrued benefits vest and executives are responsible for paying the employee portion of FICA taxes with such tax payments funded through a reduction in the future benefit payments at retirement. The amount shown represents Messrs. Johnson and Winkleblack's reduction in current benefits to pay the FICA taxes on their vested SERP benefit.  |
|-----------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (3)  | Mr. Warmoth's benefit under the Employer Financed Retirement Benefit Scheme (EFRBS) is converted from GBP to USD using $1 USD = £0.625 GBP. |
|-----------|-------------------------------------------------------------------------------------------------------------------------------------------------------|

| (4)  | As provided under Plan A, employees may transfer funds from the H.J. Heinz Company Employee Retirement and Savings Plan (“RSP”) to secure a monthly retirement income benefit.  When Mr. Milone retired on June 22, 2012, he elected to transfer $1,415,000 for a 50% Joint and Survivor benefit, with a 4% annual cost of living provision of $8,819.56 per month commencing on July 1, 2012.  This benefit combined with his regular Plan A benefit produces a $10,496.28 monthly benefit.  Mr. Milone's Present Value of Accumulated Benefits under Plan A was calculated using the FY13 disclosure assumptions including a discount rate of 3.70% and the RP 2000 Combined White Collar Mortality Table, projected 15 years using scale AA. |
|-----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

----

| A                |                         | B                                        | C                                         | D                                   | E                                           | F                                   |
|------------------|------------------------------|------------------------------------------|-------------------------------------------|-------------------------------------|---------------------------------------------|-------------------------------------|
| Name             | Plan                         | ExecutiveContributions inLast FY (1) ($) | RegistrantContributions inLast FY (2) ($) | AggregateEarnings in LastFY (3) ($) | AggregateWithdrawals /Distributions (4) ($) | AggregateBalance at LastFYE (5) ($) |
| W.R. Johnson     | Deferred RSUs                | $413,118                                 | $0                                        | $6,795,737                          | $0                                          | $23,117,510                         |
|             | 1986 Plan                    | $0                                       | $0                                        | $104,249                            | $0                                          | $799,242                            |
|             | Executive Deferred Comp Plan | $0                                       | $0                                        | $0                                  | $0                                          | $0                                  |
|             | Excess Plan                  | $0                                       | $764,507                                  | $2,288,099                          | $0                                          | $13,502,988                         |
|             | Total:                       | $413,118                                 | $764,507                                  | $9,188,085                          | $0                                          | $37,419,740                         |
| A.B. Winkleblack | Deferred RSUs                | $137,706                                 | $0                                        | $2,473,279                          | $0                                          | $8,410,623                          |
|             | Executive Deferred Comp Plan | $0                                       | $0                                        | $0                                  | $0                                          | $0                                  |
|             | Excess Plan                  | $0                                       | $213,579                                  | $132,721                            | $0                                          | $1,963,427                          |
|             | Total:                       | $137,706                                 | $213,579                                  | $2,606,000                          | $0                                          | $10,374,050                         |
| D.C. Moran       | Deferred RSUs                | $143,465                                 | $0                                        | $2,280,259                          | $0                                          | $7,758,019                          |
|             | Executive Deferred Comp Plan | $0                                       | $0                                        | $15,802                             | $0                                          | $496,129                            |
|             | Excess Plan                  | $0                                       | $195,708                                  | $17,286                             | $0                                          | $1,718,803                          |
|             | Total:                       | $143,465                                 | $195,708                                  | $2,313,348                          | $0                                          | $9,972,952                          |
| C.J. Warmoth     | Deferred RSUs                | $141,545                                 | $0                                        | $816,340                            | $0                                          | $2,798,041                          |
|             | Executive Deferred Comp Plan | $0                                       | $0                                        | $0                                  | $0                                          | $0                                  |
|             | Excess Plan                  | $0                                       | $105,501                                  | $24,656                             | $0                                          | $253,189                            |
|             | Total:                       | $141,545                                 | $105,501                                  | $840,996                            | $0                                          | $3,051,230                          |
| D.C. Woodward    | Deferred RSUs                | $0                                       | $0                                        | $0                                  | $0                                          | $0                                  |
|             | Executive Deferred Comp Plan | $0                                       | $0                                        | $0                                  | $0                                          | $0                                  |
|             | Excess Plan                  | $0                                       | $26,100                                   | $1,871                              | $0                                          | $27,971                             |
|             | Total:                       | $0                                       | $26,100                                   | $1,871                              | $0                                          | $27,971                             |
| M.D. Milone      | Deferred RSUs                | $64,477                                  | $0                                        | -$3,812,536                         | $4,305,829                                  | $0                                  |
|             | 1986 Plan                    | $0                                       | $0                                        | $55,761                             | $0                                          | $427,501                            |
|             | Executive Deferred Comp Plan | $0                                       | $0                                        | $73,338                             | $289,972                                    | $1,625,007                          |
|             | Excess Plan                  | $0                                       | $126,785                                  | $21,310                             | $1,764,000                                  | $0                                  |
|             | Total:                       | $64,477                                  | $126,785                                  | -$3,662,127                         | $6,359,800                                  | $2,052,509                          |

----

| (1)  | Amounts of deferred RSUs were granted in prior years and were reported in the Summary Compensation Table for the year of such grants. Amounts in this column represent RSUs granted in prior years that vested and were deferred in FY13. No RSUs granted in FY13 were vested in FY 2013. |
|-----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (2)  | Reflects employer contributions to the Excess Plan, which are reported in the 2013 rows of the “All Other Compensation” column of the Summary Compensation Table and quantified in Footnote (4) below. |
|-----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (3)  | The amounts reported include earnings from the 1986 Deferred Compensation Plan, the Executive Deferred Compensation Plan, and the Excess Plan, including investment gains or losses, cash dividend equivalents paid on deferred RSUs, and interest. Included in these amounts are $81,662 and $43,680 in interest accrued at a rate greater than 120% of the long-term AFR under the 1986 Deferred Compensation Plan for Messrs. Johnson and Milone, respectively, which are reported in the 2013 rows of the “Change in Pension Value and Nonqualified Deferred Compensation Earnings” column of the Summary Compensation Table. |
|-----------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (4)  | Mr. Milone received the distributions reported in column (e) following his retirement from the Company in June 2012. |
|-----------|----------------------------------------------------------------------------------------------------------------------|

| (5)  | Includes the following amounts that were reported in the Summary Compensation Table for the fiscal years in which an executive was an NEO: |
|-----------|--------------------------------------------------------------------------------------------------------------------------------------------|

| •        | The interest on deferred compensation greater than 120% of the long-term AFR under the 1986 Deferred Compensation Plan is reported in the following rows of the “Change in Pension Value and Nonqualified Deferred Compensation Earnings” column of the Summary Compensation Table in the amounts of: $81,662 (2013), $70,889 (2012), and $51,973 (2011) for Mr. Johnson; and $43,680 (2013), $37,918 (2012), and $27,800 (2011) for Mr. Milone. |
|----------------------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| •        | The Company's contributions to the Excess Plan are included in the following rows of the “All Other Compensation” column of the Summary Compensation Table in the amounts of: $764,507 (2013), $895,864 (2012), and $950,519 (2011) for Mr. Johnson; $213,579 (2013), $212,484 (2012), and $220,183 (2011) for Mr. Winkleblack; $195,708 (2013), $209,353 (2012), and $223,609 (2011) for Mr. Moran; $105,501 (2013), $0 (2012), and $0 (2011) for Mr. Warmoth; $26,100 (2013), $0 (2012), and $0 (2011) for Mr. Woodward; $126,785 (2013), $192,535 (2012), and $202,606 (2011) for Mr. Milone. |
|----------------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

----

| Element                                          |   | InvoluntaryTerminationWithout Cause |   | Retirement |   | Death       |   | Disability  |
|--------------------------------------------------|--------|-------------------------------------|--------|------------|--------|-------------|--------|-------------|
|                                             |   |                                |   |       |   |        |   |        |
| Severance (1)                                    |   |                                |   |       |   |        |   |        |
| W.R. Johnson                                     |   | $2,600,000                          |   | $0         |   | $0          |   | $0          |
| A.B. Winkleblack                                 |   | $1,350,000                          |   | $0         |   | $0          |   | $0          |
| D.C. Moran                                       |   | $1,370,000                          |   | $0         |   | $0          |   | $0          |
| C.J. Warmoth                                     |   | $1,240,000                          |   | $0         |   | $0          |   | $0          |
| D.C. Woodward                                    |   | $1,200,000                          |   | $0         |   | $0          |   | $0          |
| M.D. Milone (2)                                  |   | $0                                  |   | $0         |   | $0          |   | $0          |
| Intrinsic Value of Accelerated RSUs (3)          |   |                                |   |       |   |        |   |        |
| W.R. Johnson                                     |   | $0                                  |   | $0         |   | $3,191,613  |   | $3,191,613  |
| A.B. Winkleblack                                 |   | $0                                  |   | $0         |   | $1,105,099  |   | $1,105,099  |
| D.C. Moran                                       |   | $0                                  |   | $0         |   | $1,123,152  |   | $1,123,152  |
| C.J. Warmoth                                     |   | $1,015,979                          |   | $0         |   | $1,015,979  |   | $1,015,979  |
| D.C. Woodward                                    |   | $2,040,519                          |   | $0         |   | $590,519    |   | $590,519    |
| M.D. Milone                                      |   | $0                                  |   | $0         |   | $0          |   | $0          |
| Intrinsic Value of Accelerated Stock Options (4) |   |                                |   |       |   |        |   |        |
| W.R. Johnson                                     |   | $0                                  |   | $0         |   | $24,633,692 |   | $24,633,692 |
| A.B. Winkleblack                                 |   | $0                                  |   | $0         |   | $5,459,552  |   | $5,459,552  |
| D.C. Moran                                       |   | $0                                  |   | $0         |   | $5,576,902  |   | $5,576,902  |
| C.J. Warmoth                                     |   | $0                                  |   | $0         |   | $4,899,740  |   | $4,899,740  |
| D.C. Woodward                                    |   | $0                                  |   | $0         |   | $3,163,061  |   | $3,163,061  |
| M.D. Milone                                      |   | $0                                  |   | $0         |   | $0          |   | $0          |
| Long-Term Performance Program (5)                |   |                                |   |       |   |        |   |        |
| W.R. Johnson                                     |   | $1,787,500                          |   | $1,787,500 |   | $1,787,500  |   | $1,787,500  |
| A.B. Winkleblack                                 |   | $286,875                            |   | $286,875   |   | $286,875    |   | $286,875    |
| D.C. Moran                                       |   | $291,125                            |   | $291,125   |   | $291,125    |   | $291,125    |
| C.J. Warmoth                                     |   | $263,500                            |   | $263,500   |   | $263,500    |   | $263,500    |
| D.C. Woodward                                    |   | $233,750                            |   | $233,750   |   | $233,750    |   | $233,750    |
| M.D. Milone                                      |   | $0                                  |   | $0         |   | $0          |   | $0          |
| Total                                            |   |                                |   |       |   |        |   |        |
| W.R. Johnson                                     |   | $4,387,500                          |   | $1,787,500 |   | $29,612,807 |   | $29,612,807 |
| A.B. Winkleblack                                 |   | $1,636,875                          |   | $286,875   |   | $6,851,527  |   | $6,851,527  |
| D.C. Moran                                       |   | $1,661,125                          |   | $291,125   |   | $6,991,179  |   | $6,991,179  |
| C.J. Warmoth                                     |   | $2,519,479                          |   | $263,500   |   | $6,179,219  |   | $6,179,219  |
| D.C. Woodward                                    |   | $3,474,269                          |   | $233,750   |   | $3,987,330  |   | $3,987,330  |
| M.D. Milone                                      |   | $0                                  |   | $0         |   | $0          |   | $0          |

----

| (1)  | Severance pay assumes 24 months of base salary with a signed release. |
|-----------|----------------------------------------------------------------------------|

| (2)  | Mr. Milone retired on June 22, 2012. |
|-----------|-------------------------------------------|

| (3)  | Intrinsic value of RSUs for each termination event for which vesting is accelerated, determined based on the merger consideration of $72.50 per share. It is assumed that the performance metric for the FY13 RSUs is met.  In the event of the involuntary termination without cause of a retirement-eligible NEO, the executive would be treated, for purposes of RSU vestings, as if he had retired (i.e., vesting is not accelerated and continues according to the original vesting schedule). Mr. Woodward’s 20,000 retention RSUs would have an accelerated vesting only in the event of involuntary termination without cause and would have been forfeited for the other termination reasons. |
|-----------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (4)  | Intrinsic value of stock options for each termination event for which vesting is accelerated, determined based on the merger consideration of $72.50 per share. |
|-----------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (5)  | For the FY13-14 LTPP, termination during the first year of the two-year performance period generates a pro-rated award based on actual results. The assumption is that the termination occurs on the last day of the first year of the two-year performance period making the pro-rated award equal to one-half of the target payout. Upon completion of the merger on June 7, 2013, the target award payouts were prorated 55.49% to reflect 404 days completed out of a possible 728 days in the two-year performance period. |
|-----------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

|                                          |   | Change in Control |
|-----------------------------------------------|--------|-------------------|
|                                          |   |              |   | Double Trigger (2) |
| Element                                       |   | SingleTrigger (1) |   | InvoluntaryTerminationwithout Cause |   | Good Reason |   | Retirement |   | Death |   | Disability |
|                                          |   |              |   |   |   |   |   |   |   |   |   |   |
| Severance Protection Agreement                |   |              |   |   |   |   |   |   |   |   |   |   |
| Bonus (3)                                     |   |              |   |   |   |   |   |   |   |   |   |   |
| W.R. Johnson                                  |   | $0                |   | $2,860,000 |   | $2,860,000 |   | $0 |   | $3,503,333 |   | $3,503,333 |
| A.B. Winkleblack                              |   | $0                |   | $675,000 |   | $675,000 |   | $0 |   | $815,433 |   | $815,433 |
| D.C. Moran                                    |   | $0                |   | $675,638 |   | $675,638 |   | $0 |   | $790,544 |   | $790,544 |
| C.J. Warmoth                                  |   | $0                |   | $712,134 |   | $712,134 |   | $0 |   | $698,738 |   | $698,738 |
| D.C. Woodward                                 |   | $0                |   | $621,033 |   | $621,033 |   | $0 |   | $561,065 |   | $561,065 |
| M.D. Milone (4)                               |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |
|                                          |   |              |   |   |   |   |   |   |   |   |   |   |
| Severance (5)                                 |   |              |   |   |   |   |   |   |   |   |   |   |
| W.R. Johnson                                  |   | $0                |   | $14,410,000 |   | $14,410,000 |   | $0 |   | $0 |   | $0 |
| A.B. Winkleblack                              |   | $0                |   | $4,471,300 |   | $4,471,300 |   | $0 |   | $0 |   | $0 |
| D.C. Moran                                    |   | $0                |   | $4,426,632 |   | $4,426,632 |   | $0 |   | $0 |   | $0 |
| C.J. Warmoth                                  |   | $0                |   | $2,637,476 |   | $2,637,476 |   | $0 |   | $0 |   | $0 |
| D.C. Woodward                                 |   | $0                |   | $2,322,130 |   | $2,322,130 |   | $0 |   | $0 |   | $0 |
| M.D. Milone                                   |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |
|                                          |   |              |   |   |   |   |   |   |   |   |   |   |
| Continuation Coverage (Health & Life) (6) |   |              |   |   |   |   |   |   |   |   |   |   |
| W.R. Johnson                                  |   | $0                |   | $28,261 |   | $28,261 |   | $0 |   | $0 |   | $0 |
| A.B. Winkleblack                              |   | $0                |   | $130,003 |   | $130,003 |   | $0 |   | $0 |   | $0 |
| D.C. Moran                                    |   | $0                |   | $135,655 |   | $135,655 |   | $0 |   | $0 |   | $0 |
| C.J. Warmoth                                  |   | $0                |   | $80,988 |   | $80,988 |   | $0 |   | $0 |   | $0 |
| D.C. Woodward                                 |   | $0                |   | $26,359 |   | $26,359 |   | $0 |   | $0 |   | $0 |
| M.D. Milone                                   |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |
|                                          |   |              |   |   |   |   |   |   |   |   |   |   |
| Additional Retirement Equivalent (7)          |   |              |   |   |   |   |   |   |   |   |   |   |
| W.R. Johnson                                  |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |
| A.B. Winkleblack                              |   | $0                |   | $1,472,226 |   | $1,472,226 |   | $0 |   | $0 |   | $0 |
| D.C. Moran                                    |   | $0                |   | $1,144,239 |   | $1,144,239 |   | $0 |   | $0 |   | $0 |
| C.J. Warmoth                                  |   | $0                |   | $1,444,078 |   | $1,444,078 |   | $0 |   | $0 |   | $0 |
| D.C. Woodward                                 |   | $0                |   | $147,752 |   | $147,752 |   | $0 |   | $0 |   | $0 |
| M.D. Milone                                   |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |
|                                          |   |              |   |   |   |   |   |   |   |   |   |   |
| Excise Tax Gross-Up (8)                       |   |              |   |   |   |   |   |   |   |   |   |   |
| W.R. Johnson                                  |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |
| A.B. Winkleblack                              |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |
| D.C. Moran                                    |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |
| C.J. Warmoth                                  |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |
| D.C. Woodward                                 |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |
| M.D. Milone                                   |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |

----

|                                         |   | Change in Control |   |
|----------------------------------------------|--------|-------------------|--------|
|                                         |   |              |   | Double Trigger (2) |   |
| Element                                      |   | SingleTrigger (1) |   | InvoluntaryTerminationwithout Cause |   | Good Reason |   | Retirement |   | Death |   | Disability |   |
|                                         |   |              |   |   |   |   |   |   |   |   |   |   |   |
| Other                                        |   |              |   |   |   |   |   |   |   |   |   |   |   |
|                                         |   |              |   |   |   |   |   |   |   |   |   |   |   |
| Intrinsic Value of Accelerated Stock Options |   |              |   |   |   |   |   |   |   |   |   |   |   |
| W.R. Johnson                                 |   | $24,633,692       | (9)    | $24,633,692 | (10) | $24,633,692 | (10) | $24,633,692 |   | $24,633,692 | (10) | $24,633,692 | (10) |
| A.B. Winkleblack                             |   | $5,459,552        | (9)    | $5,459,552 | (10) | $5,459,552 | (10) | $5,459,552 |   | $5,459,552 | (10) | $5,459,552 | (10) |
| D.C. Moran                                   |   | $5,576,902        | (9)    | $5,576,902 | (10) | $5,576,902 | (10) | $5,576,902 |   | $5,576,902 | (10) | $5,576,902 | (10) |
| C.J. Warmoth                                 |   | $4,899,740        | (9)    | $4,899,740 | (10) | $4,899,740 | (10) | $4,899,740 |   | $4,899,740 | (10) | $4,899,740 | (10) |
| D.C. Woodward                                |   | $3,163,061        | (9)    | $3,163,061 | (10) | $3,163,061 | (10) | $3,163,061 |   | $3,163,061 | (10) | $3,163,061 | (10) |
| M.D. Milone                                  |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |   |
|                                         |   |              |   |   |   |   |   |   |   |   |   |   |   |
| Intrinsic Value of Accelerated RSUs          |   |              |   |   |   |   |   |   |   |   |   |   |   |
| W.R. Johnson                                 |   | $5,523,123        | (11)   | $5,523,123 | (12) | $5,523,123 | (12) | $5,523,123 |   | $5,523,123 | (12) | $5,523,123 | (12) |
| A.B. Winkleblack                             |   | $1,903,560        | (11)   | $1,903,560 | (12) | $1,903,560 | (12) | $1,903,560 |   | $1,903,560 | (12) | $1,903,560 | (12) |
| D.C. Moran                                   |   | $1,941,333        | (11)   | $1,941,333 | (12) | $1,941,333 | (12) | $1,941,333 |   | $1,941,333 | (12) | $1,941,333 | (12) |
| C.J. Warmoth                                 |   | $1,720,570        | (11)   | $1,720,570 | (12) | $1,720,570 | (12) | $1,720,570 |   | $1,720,570 | (12) | $1,720,570 | (12) |
| D.C. Woodward                                |   | $900,813          | (11)   | $2,350,813 | (12) | $900,813 | (12) | $900,813 |   | $900,813 | (12) | $900,813 | (12) |
| M.D. Milone                                  |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |   |
|                                         |   |              |   |   |   |   |   |   |   |   |   |   |   |
| Long-Term Performance Program (13)           |   |              |   |   |   |   |   |   |   |   |   |   |   |
| W.R. Johnson                                 |   | $1,787,500        |   | $1,787,500 |   | $1,787,500 |   | $1,787,500 |   | $1,787,500 |   | $1,787,500 |   |
| A.B. Winkleblack                             |   | $286,875          |   | $286,875 |   | $286,875 |   | $286,875 |   | $286,875 |   | $286,875 |   |
| D.C. Moran                                   |   | $291,125          |   | $291,125 |   | $291,125 |   | $291,125 |   | $291,125 |   | $291,125 |   |
| C.J. Warmoth                                 |   | $263,500          |   | $263,500 |   | $263,500 |   | $263,500 |   | $263,500 |   | $263,500 |   |
| D.C. Woodward                                |   | $233,750          |   | $233,750 |   | $233,750 |   | $233,750 |   | $233,750 |   | $233,750 |   |
| M.D. Milone                                  |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |   |
|                                         |   |              |   |   |   |   |   |   |   |   |   |   |   |
| Total                                        |   |              |   |   |   |   |   |   |   |   |   |   |   |
| W.R. Johnson                                 |   | $31,944,315       |   | $49,242,576 |   | $49,242,576 |   | $31,944,315 |   | $35,447,648 |   | $35,447,648 |   |
| A.B. Winkleblack                             |   | $7,649,987        |   | $14,398,517 |   | $14,398,517 |   | $7,649,987 |   | $8,465,421 |   | $8,465,421 |   |
| D.C. Moran                                   |   | $7,809,360        |   | $14,191,524 |   | $14,191,524 |   | $7,809,360 |   | $8,599,904 |   | $8,599,904 |   |
| C.J. Warmoth                                 |   | $6,883,810        |   | $11,758,486 |   | $11,758,486 |   | $6,883,810 |   | $7,582,548 |   | $7,582,548 |   |
| D.C. Woodward                                |   | $4,297,623        |   | $8,864,897 |   | $7,414,897 |   | $4,297,623 |   | $4,858,688 |   | $4,858,688 |   |
| M.D. Milone                                  |   | $0                |   | $0 |   | $0 |   | $0 |   | $0 |   | $0 |   |

| (1)  | There is a change in control with a cash buyout of all Heinz equity and the executive continues in his job. |
|-----------|-------------------------------------------------------------------------------------------------------------|

| (2)  | There is a change in control with a cash buyout of all Heinz equity and the executive's employment terminates within 24 months of the change in control for one of the following reasons: involuntary termination by the Company without cause; by the executive for good reason; death; or disability. Each payment is calculated pursuant to the severance protection agreement, a form of which is filed with the SEC, or the applicable equity plans. |
|-----------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (3)  | In the event of involuntary termination without cause or termination by the NEO for good reason, the bonus is equal to the FY13 annual cash bonus award multiplied by the portion of the fiscal year worked by the NEO, which in this case is assumed to be the entire year. In the event of death or disability, the amount is equal to the average of FY13, FY12, and FY11 annual cash bonus awards multiplied by the portion of the fiscal year worked by the NEO, which in this case is assumed to be the entire year. |
|-----------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (4)  | Mr. Milone retired on June 22, 2012. |
|-----------|-------------------------------------------|

| (5)  | Amount equals three times the sum of FY13 salary + the average of FY13, FY12, and FY11 annual cash bonus awards for Messrs. Johnson, Winkleblack and Moran and two times the sum of FY13 salary + the average of FY13, FY12 and FY11 annual cash bonus awards for Messrs. Warmoth and Woodward. |
|-----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (6)  | Amount equals 36 months of health care coverage for Mr. Johnson, 36 months of health care coverage and three years of life insurance premiums for Messrs. Winkleblack and Moran, 24 months of health care coverage, and two years of life insurance premiums for Messrs. Warmoth and Woodward. No discount rate was applied. |
|-----------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| (7)  | Calculated in accordance with Section 3.1(b)(iv) of the severance protection agreement. See “Severance Protection Agreements” Below. |
|-----------|-------------------------------------------------------------------------------------------------------------------------------------------------------|

| (8)  | Based on a cash-for-stock transaction and calculated in accordance with Sections 5 and 6 of the severance protection agreement. |
|-----------|--------------------------------------------------------------------------------------------------------------------------------------|

| (9)  | The assumption is that all stock options are cancelled and cashed out at $72.50 per share at the time of the CIC; therefore, there is acceleration of the unvested stock option awards. The intrinsic value is reported. |
|-----------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (10)  | The assumption is that all stock options are cancelled and cashed out at $72.50 per share at the time of the CIC along with a simultaneous termination. |
|------------|---------------------------------------------------------------------------------------------------------------------------------------------------------|

| (11)  | The assumption is that all RSUs (excluding Woodward’s 20,000 retention RSUs) are cancelled and cashed out at $72.50 per share at the time of the CIC; therefore, there is acceleration of the unvested RSU awards. The intrinsic value is reported. |
|------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (12)  | The assumption is that all RSUs are cancelled and cashed out at $72.50 per share at the time of the CIC along with a simultaneous termination. Mr. Woodward’s 20,000 retention RSUs would only accelerate in the event of involuntary termination without cause and would be forfeited for all other scenarios. |
|------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (13)  | For the FY13-14 LTPP, a change in control generates a pro-rated award as of the date of the change in control. The change in control occurred on June 7, 2013 and the pro-rated factor was 55.49% to reflect 404 days completed out of a possible 728 days in the two-year performance period.  Pursuant to the Merger Agreement, all outstanding awards under the FY13-14 LTPP were amended to provide that each award will be paid at 100% of the applicable target. |
|------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| •        | All accrued compensation and a pro-rated bonus; |
|----------------------------------------------|-------------------------------------------------|

| •        | A lump sum payment equal to three times the sum of the executive's annual salary and his three-year actual bonus average as severance pay for Messrs. Johnson, Winkleblack and Moran and two times the sum of the executive's annual salary and his three-year actual bonus average as severance pay for Messrs. Warmoth and Woodward; |
|----------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| •        | A lump sum payment of a retirement benefit determined by taking into account an additional three years of age, service, and contributions for purposes of calculating such retirement benefits for Messrs. Johnson, Winkleblack and Moran and an additional two years of age, service and contributions for purposes of calculating such retirement benefits for Messrs. Warmoth and Woodward; |
|----------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| •        | Life insurance, (except for that of William R. Johnson, which was fully funded), medical, dental, and hospitalization benefits for the NEO and his dependents for three years, at the same level as immediately prior to the change in control or at the same level as other similarly situated executives who continue in the employ of the Company for Messrs. Johnson, Winkleblack and Moran and two years, at the same level as immediately prior to the change in control or at the same level as other similarly situated executives who continue in the employ of the Company for Messrs. Warmoth and Woodward. These amounts may be reduced to the extent that the executive becomes eligible for any such benefits pursuant to a subsequent employer's benefit plans; and |
|----------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| •        | Reimbursement for the impact of excise taxes associated with payments that are contingent upon a change in control; however, the Company can reduce severance payments by up to 10% to avoid triggering the excise tax. |
|----------------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| Name(a)                             | FeesEarnedOr Paidin Cash($)(b)(1)  | StockAwards($)(2)(c)  | OptionAwards($)(d)  | Non-EquityIncentive PlanCompensation($)(e)  | Change inPension Valueand NonqualifiedDeferredCompensationEarnings(3)(f)  | All OtherCompensation($)(4)(5)(g)  | Total($)(h)  |
|-------------------------------------|-----------------------------------------|----------------------------|--------------------------|--------------------------------------------------|-------------------------------------------------------------------------------------|-----------------------------------------|-------------------|
| Charles E. Bunch                    | 100,000                                 | 181,090                    | —                  | —                                          | —                                                                             | —                                 | 281,090           |
| Leonard S. Coleman                  | 95,000                                  | 181,090                    | —                  | —                                          | —                                                                             | —                                 | 276,090           |
| John G. Drosdick                    | 85,000                                  | 181,090                    | —                  | —                                          | —                                                                             | —                                 | 266,090           |
| Edith E. Holiday                    | 94,000                                  | 181,090                    | —                  | —                                          | —                                                                             | —                                 | 275,090           |
| Candace Kendle                      | 85,000                                  | 181,090                    | —                  | —                                          | —                                                                             | —                                 | 266,090           |
| Franck J. Moison(6)                 | 28,333                                  | —                    | —                  | —                                          | —                                                                             | —                                 | 28,333            |
| Dean R. O'Hare                      | 100,000                                 | 181,090                    | —                  | —                                          | —                                                                             | —                                 | 281,090           |
| Nelson Peltz                        | 94,000                                  | 181,090                    | —                  | —                                          | —                                                                             | —                                 | 275,090           |
| Dennis H. Reilley                   | 94,000                                  | 181,090                    | —                  | —                                          | —                                                                             | —                                 | 275,090           |
| Lynn C. Swann                       | 85,000                                  | 181,090                    | —                  | —                                          | —                                                                             | —                                 | 266,090           |
| Thomas J. Usher, Presiding Director | 104,000                                 | 181,090                    | —                  | —                                          | —                                                                             | —                                 | 285,090           |
| Michael F. Weinstein                | 85,000                                  | 181,090                    | —                  | —                                          | —                                                                             | —                                 | 266,090           |

| (1)  | Amounts reported in column (1) for each of Ms. Holiday, Mr. Peltz, Mr. Reilley, and Mr. Usher include $9,000 in fees paid for their service on the Transaction Committee appointed by the Board of Directors in connection with the acquisition. |
|-----------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (2)  | Represents the grant date fair value of 3,250 restricted stock units granted to each director on August 31, 2012, at a value of $55.72 per unit. As of April 28, 2013, the aggregate number of stock awards granted to each director who elected to defer the receipt of the award were as follows: Mr. Coleman, 9,750; Mr. Drosdick, 21,750; Ms. Holiday, 28,250; Mr. Reilley, 21,750; Mr. Usher, 28,250; and Mr. Weinstein, 18,750. |
|-----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (3)  | See narrative below for description of non-employee director pension. Ms. Holiday is the only currently serving director who is eligible to receive this benefit upon retirement from the Board. |
|-----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (4)  | See narrative below for description of the director charitable award program. Ms. Holiday is the only currently serving director who is eligible to participate in this program. The Company made no payments related to this program to or on behalf of Ms. Holiday in FY13. |
|-----------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (5)  | See narrative below for travel policy and use of corporate aircraft, including personal use, if any. |
|-----------|------------------------------------------------------------------------------------------------------|

| (6)  | Mr. Moison was elected to the Board effective January 1, 2013 and received prorated fees for his service from January 1 through April 30, 2013. |
|-----------|-------------------------------------------------------------------------------------------------------------------------------------------------|

| •   |  $85,000 in cash and 3,250 restricted stock units payable in Common Stock; |
|---------------------|---------------------------------------------------------------------------------|

| •   |  $15,000 retainer for the chairs of the Audit and Management Development and Compensation Committees; and |
|---------------------|---------------------------------------------------------------------------------------------------------------------|

| •   |  $10,000 retainer for the chairs of the Corporate Social Responsibility and Corporate Governance Committees. |
|---------------------|-------------------------------------------------------------------------------------------------------------------|

----

----

| Item 12.   | Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters. |
|----------------------|-------------------------------------------------------------------------------------------------|

| Name and Address                                |   | Number of SharesBeneficially Owned |   | Percent ofCommon Stock  |
|-------------------------------------------------|--------|---------------------------------------------------|--------|----------------------------------------|
| 3G Special Situations Fund III, L.P. (2)        |   | 475,000,000 (1)                                   |   | 50.00% (1)                             |
| Berkshire Hathaway Inc. (3)                     |   | 521,195,654 (1)                                   |   | 52.32% (1)                             |
| Gregory Abel                                    |   | -                                                 |   | -                                      |
| Alexandre Behring                               |   | -                                                 |   | -                                      |
| Tracy Britt                                     |   | -                                                 |   | -                                      |
| Warren E. Buffett                               |   | 521,195,654 (3)                                   |   | 52.32% (3)                             |
| Jorge Paulo Lemann                              |   | -                                                 |   | -                                      |
| Marcel Herrmann Telles                          |   | -                                                 |   | -                                      |
| All directors and executive officers as a group |   | -                                                 |   | -                                      |

| (1) | Includes shares of which the listed beneficial owner is deemed to have the right to acquire beneficial ownership under Rule 13d-3(d) under the Securities Exchange Act, including, among other things, shares which the listed beneficial owner has the right to acquire within 60 days.  Each of 3G Special Situations Fund III, L.P. and Berkshire Hathaway Inc. beneficially own 475,000,000 shares of common stock of Holdings. In addition, in connection with the Merger and the transactions contemplated thereby, Berkshire Hathaway Inc. was granted a warrant to purchase 46,195,654 shares of common stock of Holdings at an exercise price of $0.01 per share. |
|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (2) | 3G Special Situations Fund III Partners, L.P. (the “GP”) serves as the general partner of 3G Special Situations Fund III, L.P. (the “Fund”).   3G Capital Partners, L.P. (the “UGP”) is the general partner of the GP.  3G Capital Partners Ltd. (the “UUGP” and, together with the GP, the Fund and the UGP, the “3G Entities”) is the general partner of the UGP.   Each of the 3G Entities may be deemed to beneficially own, and to have shared voting and dispositive power with respect to, these shares of Common Stock. The address of each of the 3G Entities is 3G Capital, Inc., 600 Third Avenue, 37th Floor, New York, New York 10016. Mr. Behring is the managing partner of 3G Capital Partners, Ltd. and Messrs. Behring, Lemann, Hees, Basilio and Telles are directors of 3G Capital Partners, Ltd. A five member investment committee of 3G Capital Partners, L.P. is empowered to make decisions with respect to 3G Special Situations Fund III, L.P.’s investments, including H.J. Heinz Company, and, therefore, no individual member of the committee is deemed to be the beneficial owner of the shares of H.J. Heinz Company beneficially owned indirectly by 3G Special Situation Fund III, L.P. This investment committee has the power to vote, dispose of or sell all of the shares of H.J. Heinz Company. Messrs. Behring, Lemann and Telles are members of the investment committee and disclaim beneficial ownership of any shares of H.J. Heinz Company beneficially owned by 3G Special Situations Fund III, L.P., except to the extent of their pecuniary interest, if any, therein. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (3) | Berkshire Hathaway Inc., a diversified holding company whose address is 3555 Farnam Street, Omaha, NE 68131, owns an aggregate of 475,000,000 shares of common stock of Holdings, and has the right to acquire an additional 46, 195,654 shares of common stock under the Warrant. Warren E. Buffett, the Chairman and CEO of Berkshire Hathaway Inc., may be deemed to control Berkshire Hathaway Inc., and therefore may be deemed to beneficially own the shares of common stock of Holdings beneficially owned by Berkshire Hathaway Inc. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| Item 13.   | Certain Relationships and Related Transactions, and Director Independence. |
|----------------------|----------------------------------------------------------------------------|

| Item 14.   | Principal Accountant Fees and Services. |
|----------------------|-----------------------------------------|

----

|                  |   | Fiscal Year2012  |    |   | Fiscal Year2013  |   |
|-----------------------|--------|----------------------------|---------|--------|----------------------------|--------|
| Audit Fees(1)         |   | $                          | 8,165   |   |                       | $      | 9,053 |   |
| Audit-Related Fees(2) |   |                       | 1,159   |   |                       |   | 1,446 |   |
| Tax Fees              |   |                       |    |   |                       |   |   |   |
| Tax Compliance(3)     |   |                       | 620     |   |                       |   | 644 |   |
| Other Tax Services(4) |   |                       | 842     |   |                       |   | 2,164 |   |
| All Other Fees        |   |                       | — |   |                       |   | — |   |
| Total Fees            |   | $                          | 10,786  |   |                       |   | 13,307 |   |

| Item 15. | Exhibits and Financial Statement Schedules. |
|----------|---------------------------------------------|

| 31(a)  | Rule 13a-14(a)/15d-14(a) Certification by Bernardo Hees.                                                     |
|-------------|-------------------------------------------------------------------------------------------------------------------|
| 31(b)       | Rule 13a-14(a)/15d-14(a) Certification by Paulo Basilio.                                                     |
| 32(a)       | Certification by the Chief Executive Officer Relating to the Annual Report Containing Financial Statements.  |
| 32(b)       | Certification by the Chief Financial Officer Relating to the Annual Report Containing Financial Statements.       |

----

|   |      | H. J. HEINZ COMPANY          |
|--------|-----------|------------------------------|
|   |      | (Registrant)                 |
|   | By:  | /s/  Paulo Basilio |
|   |      | Paulo Basilio                |
|   |      | Chief Financial Officer      |

| Signature                         |   | Capacity                       | Date            |
|-----------------------------------|--------|--------------------------------|-----------------|
|                              |   |                           |            |
|                              |   |                           |            |
| /s/  Bernardo Hees      |   | Chief Executive Officer        | August 26, 2013 |
| Bernardo Hees                     |   | (Principal Executive Officer)  |            |
|                              |   |                           |            |
| /s/  Paulo Basilio      |   | Chief Financial Officer        | August 26, 2013 |
| Paulo Basilio                     |   | (Principal Financial Officer)  |            |
|                              |   |                           |            |
| /s/  John Mastalerz Jr. |   | Corporate Controller           | August 26, 2013 |
| John Mastalerz Jr.                |   | (Principal Accounting Officer) |            |
|                              |   |                           |            |
| *                                 |   | Director                       | August 26, 2013 |
| Gregory Abel                      |   |                           |            |
|                              |   |                           |            |
| *                                 |   | Director                       | August 26, 2013 |
| Alexandre Behring                 |   |                           |            |
|                              |   |                           |            |
| *                                 |   | Director                       | August 26, 2013 |
| Tracy Britt                       |   |                           |            |
|                              |   |                           |            |
| *                                 |   | Director                       | August 26, 2013 |
| Warren Buffett                    |   |                           |            |
|                              |   |                           |            |
| *                                 |   | Director                       | August 26, 2013 |
| Jorge Paulo Lemann                |   |                           |            |
|                              |   |                           |            |
| *                                 |   | Director                       | August 26, 2013 |
| Marcel Hermann Telles             |   |                           |            |
|                              |   |                           |            |
| * /s/ Paulo Basilio               |   |                           | August 26, 2013 |
| Paulo Basilio Attorney-in-Fact    |   |                           |            |

----

| Description of Exhibit |
|------------------------|

| 31(a)  | Rule 13a-14(a)/15d-14(a) Certification by Bernardo Hees.                                                     |
|-------------|-------------------------------------------------------------------------------------------------------------------|
| 31(b)       | Rule 13a-14(a)/15d-14(a) Certification by Paulo Basilio.                                                     |
| 32(a)       | Certification by the Chief Executive Officer Relating to the Annual Report Containing Financial Statements.  |
| 32(b)       | Certification by the Chief Financial Officer Relating to the Annual Report Containing Financial Statements.       |