“Talk.  They Hear You.”®

PRODUCT CATALOG

Free underage drinking and other substance use 

prevention materials in English and Spanish for parents 

and caregivers, educators, and community groups
ABOUT THE CAMPAIGN

The “Talk. They Hear You.”® (TTHY) campaign aims to reduce underage drinking and other substance use 

among youths under the age of 21 by providing parents and caregivers with the information and resources they 

need to address alcohol and other substances with their children.

Under the Interagency Coordinating Committee on the Prevention of Underage Drinking’s (ICCPUD) leadership, 

the Substance Abuse and Mental Health Services Administration’s (SAMHSA) Center for Substance Abuse 

Prevention developed the TTHY campaign in response to directives set forth in Section 2(d) of the Sober Truth 

on Preventing Underage Drinking Act (STOP Act), requiring the U.S. Department of Health and Human Services 

(HHS) Secretary to fund and oversee a national adult-oriented media public service campaign and to report 

annually on the production, broadcasting, and evaluation of this campaign. ICCPUD has been instrumental in the 

overall development of TTHY, using input from experts and organizations representing a wide range of parties, 

including public health groups, the alcohol beverage industry, ICCPUD member agencies, and the U.S. Congress.

CAMPAIGN GOALS

The TTHY campaign aims to accomplish the following:

1. Increase parents’ awareness of the prevalence and risk of underage drinking and other substance use;

2. Equip parents with the knowledge, skills, and confidence to prevent underage drinking and other substance 

use; and

3. Increase parents’ actions to prevent underage drinking and other substance use.

HOW TO ACCESS CAMPAIGN PRODUCTS

TTHY products can be downloaded from the campaign website at www.underagedrinking.samhsa.gov 

(www.samhsa.gov/hable-ellos-escuchan for Spanish-language products) or ordered via the SAMHSA Store at 

www.store.samhsa.gov. 

TTHY is trademarked by HHS. The campaign issues license numbers to local organizations who distribute 

campaign public service announcements (PSAs) and materials to maintain consistency and integrity of the 

TTHY brand.

For more information, email the campaign at underage.drinking@samhsa.gov.
CONTENTS

CAMPAIGN MATERIALS TIMELINE 2

PARENTS AND CAREGIVERS 4

PUBLIC SERVICE ANNOUNCEMENTS (TV/RADIO) 5

PUBLIC SERVICE ANNOUNCEMENTS (PRINT) 7

BROCHURES 11

INFOGRAPHICS 12

FACT SHEETS 13

MOBILE APPLICATION 14

ORIGINAL SOUNDTRACKS 14

DISCUSSION STARTER VIDEOS 15

STUDENT ASSISTANCE 

PROFESSIONALS, SCHOOL 

ADMINISTRATORS, AND 

TEACHERS 16

PUBLIC SERVICE ANNOUNCEMENTS 

(TV/RADIO & PRINT) 17

GUIDES AND FACT SHEETS 18

COMMUNITY PARTNERS 19

GUIDES AND TOOLKITS/ 

GENERAL CAMPAIGN RESOURCES 20

BRANDING ELEMENTS 21

ANNUAL REPORTS 21

SPANISH-LANGUAGE RESOURCES 

(“HABLE. ELLOS ESCUCHAN.”) 22

PUBLIC SERVICE ANNOUNCEMENTS 

(TV/RADIO & PRINT) 23

FACT SHEETS 24

GENERAL CAMPAIGN RESOURCES 25

APPENDIX 26

PARENTS AND CAREGIVERS 27

STUDENT ASSISTANCE PROFESSIONALS, 

SCHOOL ADMINISTRATORS, AND TEACHERS 39

COMMUNITY PARTNERS 41

SPANISH-LANGUAGE RESOURCES 43
CAMPAIGN MATERIALS TIMELINE

2013

“TALK. THEY HEAR YOU.” CAMPAIGN WEBSITE

 “GARAGE” AND “IT’S NEVER TOO EARLY” TV 

PSAs

 “GARAGE” POSTER, POSTCARD, AND TABLE 

TENT

 FOUR PARENT FACT SHEETS

 “COOKING WITH GRANDMA” RADIO PSA

 GENERAL CAMPAIGN RADIO PSA SCRIPTS

 NATIVE AMERICAN RADIO PSA SCRIPTS

2014

“MOM’S THOUGHTS” TV PSA

 “MOM’S THOUGHTS” POSTER, POSTCARD, 

AND TABLE TENT

 CAMPAIGN IDENTITY TEMPLATES

 MEDIA AND PROMOTIONAL TOOLS

 CUSTOMIZABLE PARENT RESOURCES 

 “TALK. THEY HEAR YOU.” MOBILE APP

2015

SIX POSTERS ON ALCOHOL

 SIXTEEN PRINT PSAs ON 

ALCOHOL

 THREE INFOGRAPHICS ON 

ALCOHOL

 FIVE CONVERSATION GOALS 

FACT SHEET

 BROCHURE ON ALCOHOL

2016

TRADEMARKED “TALK. THEY HEAR YOU.”® 

LOGO

 “HABLE. ELLOS ESCUCHAN.” SPANISHLANGUAGE CAMPAIGN WEBSITE

 “HORA DE CENAR” SPANISH-LANGUAGE

TV AND RADIO PSA

 FIFTEEN SPANISH-LANGUAGE FACT SHEETS 

AND PRINT PSAs
2017

 “DADS” TV AND RADIO PSA

 SIX PRINT PSAs ON ALCOHOL 

 FIRST CAMPAIGN 

SOUNDTRACK: “TALK. THEY 

HEAR YOU.”®

 DISCUSSION STARTER VIDEO 

AND DISCUSSION GUIDE

 PARTNER TOOLKIT FLASH 

DRIVES

2018

 EXPANDED CAMPAIGN AGE RANGE TO INCLUDE 

PARENTS OF CHILDREN UP TO AGE 20

 EXPANDED TOPIC AREAS TO INCLUDE OPIOIDS, 

MARIJUANA, AND IMPAIRED DRIVING

 “REMINISCING” AND “KEEPING OUR KIDS SAFE” TV 

AND RADIO PSAs

 “WE DO HEAR YOU” TV AND RADIO PSA 

FOR MILITARY FAMILIES

 SECOND CAMPAIGN SOUNDTRACK: “YOU’VE BEEN 

THROUGH”

 NINE PRINT PSAs ON ALCOHOL AND OTHER DRUGS 

 REFRESHED BRANDING FOR CAMPAIGN RESOURCES

 UPDATED PARENT AND CAMPAIGN FACT SHEETS

 FACT SHEET ON IMPAIRED DRIVING

 FOUR BROCHURES ON MARIJUANA AND OPIOIDS

2019

 STUDENT ASSISTANCE—

A GUIDE FOR SCHOOL 

ADMINISTRATORS

2020

EXPANDED TOPIC AREAS TO INCLUDE 

STUDENT ASSISTANCE, VAPING, AND 

PARENTS OF OLDER TEENS

“BY YOUR SIDE,” “CHOICES,” “CLOUDED,” 

“HELPING A FRIEND,” AND “THE INCIDENT” 

TV AND RADIO PSAs

“BY YOUR SIDE” DISCUSSION STARTER 

VIDEO AND STUDENT ASSISTANCE 

RESOURCES GUIDE AND POSTERS

THIRD CAMPAIGN SOUNDTRACK: 

“BY YOUR SIDE” 

FIFTEEN PRINT PSAs ON ALCOHOL AND 

OTHER DRUGS

THREE BROCHURES ON MARIJUANA, 

OPIOIDS, AND VAPING FOR PARENTS OF 

OLDER TEENS

 FIVE CONVERSATION GOALS MINI-BROCHURE

COMMUNITY ENGAGEMENT RESOURCES 

ON EVENT PLANNING, WORKING WITH THE 

MEDIA, AND CAMPAIGN IMPLEMENTATION

Campaign website: www.underagedrinking.samhsa.gov

Spanish-language campaign website (en español): 

www.samhsa.gov/hable-ellos-escuchan
PARENTS AND CAREGIVERS
PUBLIC SERVICE ANNOUNCEMENTS (TV/RADIO) 

“TALK. THEY HEAR YOU.”® 5 PARENTS AND CAREGIVERS

The “Talk. They Hear You.”® TV and radio public service announcements (PSAs) showcase the importance of everyday conversations between 

parents and their children to help prevent underage drinking and other substance use. Download or order products (pending availability) from the 

campaign website at www.underagedrinking.samhsa.gov or the SAMHSA Store at www.store.samhsa.gov.

“By Your Side” (2019)

TV PSA (30, 60 sec)

Radio PSA (30, 60 sec) 

“Choices” (2019)

TV PSA (30, 60 sec) 

Radio PSA (30, 60 sec)

“Clouded” (2019)

TV PSA (30, 60 sec) 

Radio PSA (30, 60 sec) 

“Keeping Our Kids Safe” 

(Opioids/General Substances) (2018) 

TV PSA (30, 60 sec) 

Radio PSA (30, 60 sec)

“Reminiscing” (2018)

TV PSA (30, 60 sec)

Radio PSA (30, 60 sec)

“We Do Hear You” (Military) (2018)

TV PSA (30, 60 sec)

Radio PSA (30, 60 sec)

“Dads” (2017) 

TV PSA (30, 60 sec)

Radio PSA (30, 60 sec)

“Mom’s Thoughts” (2014)

TV PSA (15, 30, 60 sec)
“TALK. THEY HEAR YOU.” PARENTS AND CAREGIVERS ®

PUBLIC SERVICE ANNOUNCEMENTS (TV/RADIO) 

“Talk. They Hear You.”® (Garage) 

(2013)

TV PSA (15, 30, 60 sec)

“It’s Never Too Early” (2013)

TV PSA (15 sec)

6

Live Read Radio Scripts (2013) 

Radio PSA Scripts (15, 30 sec) 

Native American Radio PSA Scripts (15, 30 sec)

“Cooking With Grandma” (2013)

Radio PSA (15, 30, 60 sec)
“TALK. THEY HEAR YOU.”® 7 PARENTS AND CAREGIVERS

PUBLIC SERVICE ANNOUNCEMENTS (PRINT) 

The “Talk. They Hear You.”® print public service announcements (PSAs) showcase the importance of everyday conversations between 

parents and their children to help prevent underage drinking and other substance use. Download or order products (pending availability) from the 

campaign website at www.underagedrinking.samhsa.gov or the SAMHSA Store at www.store.samhsa.gov.

Before Dropping Her 

Off at the Party (2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

When You’re Hanging 

Out at the Park (2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Make Regular 

Conversations Part 

of the Routine (2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

On Your Way 

to Practice (2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Choose Informal 

Times to Talk as She 

Gets Older (2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Before They Get 

Behind the Wheel 

(2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Before She Gets 

Behind the Wheel 

(2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Find New Ways to Talk 

as She Gets Older 

(2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Before They Make 

Plans with Friends 

(2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Before She Makes 

Plans with Friends 

(2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)
PUBLIC SERVICE ANNOUNCEMENTS (PRINT) 

“TALK. THEY HEAR YOU.” PARENTS AND CAREGIVERS ® 8

Transitions Can Be 

Hard (Military) (2018) 

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

She’s Interested in 

Learning New Things 

(2018)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Help Your Kids Stay 

Safe, Beyond the 

Kitchen (2018)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

She Wants to Hang Out 

with Friends Outside 

of School (Military) 

(2018)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Before She’s Too Cool 

for Mom to Drop Her 

Off at School (2018)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Coach Your Kids 

Through More Than 

Just Homework (2018)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

It Can Be Hard to Get 

His Attention (Military) 

(2018)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Before He Kicks Dad 

Off the Console (2018)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Help Your Children 

Grow (2018)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

During Family Time 

(2017)

Sizes:

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Scroller (47 x 69)

• Bus (47.5 x 68.5)

• BW News (4.25 x 7, 8.625 x 5)

• ADV (7 x 10)

• DIO (62 x 43)

After a Visit with a Friend 

(2017)

Sizes:

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Scroller (47 x 69)

• Bus (47.5 x 68.5)

• BW News (4.25 x 7, 8.625 x 5)

• ADV (7 x 10)

• DIO (62 x 43)

Before You Say 

Goodnight (2017)

Sizes:

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Scroller (47 x 69)

• Bus (47.5 x 68.5)

• BW News (4.25 x 7, 8.625 x 5)

• ADV (7 x 10)

• DIO (62 x 43)
PUBLIC SERVICE ANNOUNCEMENTS (PRINT) 

“TALK. THEY HEAR YOU.”® 9 PARENTS AND CAREGIVERS

After the Big Game 

(2017)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Scroller (47 x 69)

• Bus (47.5 x 68.5)

• BW News (4.25 x 7, 8.625 x 5)

• ADV (7 x 10)

• DIO (62 x 43)

Taking a Break from 

Studying (2017)

Sizes:

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• BW News (4.25 x 7, 8.625 x 5)

• DIO (62 x 43)

• ADV (7 x 10)

• Bus (47.5 x 68.5)

Start the Morning Off 

Together (2017)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• BW News (4.25 x 7, 8.625 x 5)

• DIO (62 x 43)

• ADV (7 x 10)

• Bus (47.5 x 68.5)

• Scroller (47 x 69)

Before the Big 

Sleepover (2015)

Sizes: 

• Poster

• News Column

• Magazine (quarter page, 

half page, full page)

• Bus Scroller

• Bus Poster

• Postcard

Heading Out to Hang

with Friends (2015)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Poster (24 x 36)

• DIO (62 x 43)

• Scroller (47 x 69)

• Bus Shelter

• Bus Poster

• Magazine (half page, full page)

• News Column

Chores (2015)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Scroller (47 x 69)

• Bus (47.5 x 68.5)

• BW News (4.25 x 7, 8.625 x 5)

• ADV (7 x 10)

• DIO (62 x 43)

• Poster (24 x 36)

• Banner (160 x 600, 300 x 250, 

728 x 90)

Saturday Errands (2015)

Sizes:

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Scroller (47 x 69)

• Bus (47.5 x 68.5)

• BW News (4.25 x 7, 8.625 x 5)

• ADV (7 x 10)

• DIO (62 x 43)

• Banner (160 x 600, 300 x 250)

Loading up the Truck 

(2015)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Scroller (47 x 69)

• Bus (47.5 x 68.5)

• BW News (4.25 x 7, 8.625 x 5)

• ADV (7 x 10)

• DIO (62 x 43)

Cooking Together (2015)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Scroller (47 x 69)

• Bus (47.5 x 68.5)

• BW News (4.25 x 7, 8.625 x 5)

• ADV (7 x 10)

• DIO (62 x 43)

Shopping Break (2015)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Scroller (47 x 69)

• Bus (47.5 x 68.5)

• BW News (4.25 x 7, 8.625 x 5)

• ADV (7 x 10)

• DIO (62 x 43)

• Poster (24 x 36)

• Banner (160 x 600, 300 x 350)

Dinner Time (NonTraditional) (2015)

Sizes:

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Scroller (47 x 69)

• Bus (47.5 x 68.5)

• BW News (4.25 x 7, 8.625 x 5)

• ADV (7 x 10)

• DIO (62 x 43)

• Banner (160 x 600, 300 x 250)

Dinner Time (2015)

Sizes:

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Scroller (47 x 69)

• Bus (47.5 x 68.5)

• BW News (4.25 x 7, 8.625 x 5)

• ADV (7 x 10)

• DIO (62 x 43)

• Poster (24 x 36)
PUBLIC SERVICE ANNOUNCEMENTS (PRINT) 

“TALK. THEY HEAR YOU.” PARENTS AND CAREGIVERS ® 10

Before She Starts

Asking for the Truck 

Keys (2015)

Sizes: 

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

• Table Top Display

Before She Starts 

Buying into Peer 

Pressure (2015)

Sizes: 

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

• Table Top Display

You’ve Just Said “Yes” 

to Summer Camp 

(2015)

Sizes: 

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

• Table Top Display

In the Game of Life, 

You’re Her Goalie 

(2015)

Sizes: 

• Postcard (7 x 4.875)

• Wallet Card (3.5 x 2)

• Table Top Display

Commercials (2015)

Sizes:

• Skyscraper (160 x 600)

• Rectangle (300 x 250)

Unloading the Car 

(2015)

Sizes: 

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

School’s Out, Hanging 

with Friends is “in” 

(2015)

Sizes: 

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

• Table Top Display

While They’re Making 

Healthy Choices (2015)

Sizes: 

• Postcard (7 x 4.875)

• Wallet Card (3.5 x 2)

• Table Top Display

While Time With Dad 

Is Still His Idea of Fun 

(2015)

Sizes: 

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

• Table Top Display
“TALK. THEY HEAR YOU.”® 11 PARENTS AND CAREGIVERS

BROCHURES

The “Talk. They Hear You.”® brochures provide parents with critical information about underage drinking and other substance use, including 

prevalence data, signs and risks of use, and tips for how to engage their children in meaningful conversations about alcohol and other substances. 

Download or order products (pending availability) from the campaign website at www.underagedrinking.samhsa.gov or the SAMHSA Store at 

www.store.samhsa.gov.

Talking with Your Teen About Vaping: 

Keeping Your Kids Safe (2019)

Size: 8.5 x 11 (Trifold)

Talking with Your Teen About Marijuana: 

Keeping Your Kids Safe (2019)

Size: 8.5 x 11 (Trifold)

Talking with Your Teen About Opioids: 

Keeping Your Kids Safe (2019)

Size: 8.5 x 11 (Trifold)

5 Conversation Goals: Talking with Teens 

About Alcohol and Other Drugs (2019)

Size: 8.5 x 11 (Trifold; Folded in half)

Talking with Your Child 

About Opioids: Keeping 

Your Kids Safe (2018)

Size: 8.5 x 11 (Trifold)

Talking with Your Child 

About Opioids: Keeping Your 

Kids Safe (Military) (2018)

Size: 8.5 x 11 (Trifold)

Talking with Your Child 

About Marijuana: Keeping 

Your Kids Safe (2018)

Size: 8.5 x 11 (Trifold)

Talking with Your Child 

About Marijuana: Keeping 

Your Kids Safe (Military) 

(2018)

Size: 8.5 x 11 (Trifold) 

Talk. They Hear You.”®

Parent Brochure (2015)

Size: 8.5 x 11 (Trifold) 
INFOGRAPHICS

“TALK. THEY HEAR YOU.” PARENTS AND CAREGIVERS ® 12

The “Talk. They Hear You.”® infographics provide visual depictions that equip parents with key facts and statistics regarding underage drinking 

and other substance use. Download or order products (pending availability) from the campaign website at www.underagedrinking.samhsa.gov or 

the SAMHSA Store at www.store.samhsa.gov.

Do You Know About Marijuana? 

Talk With Your Kids About the 

Facts. (2018)

Size: 8.5 x 11

Opioids: Did You Know? Talk 

With Your Kids About the 

Facts. (Father/Children) (2018)

Size: 11 x 8.5

Opioids: Did You Know? Talk 

With Your Kids About the Facts. 

(Mother/Daughter) (2018)

Size: 11 x 8.5

Start the Conversation 

About Underage 

Drinking (2015)

Size: 8.5 x 11

Know the Facts About 

Underage Binge 

Drinking (2015)

Size: 8.5 x 11

It’s Never Too Early 

To Start Talking About 

Underage Drinking (2015)

Size: 8.5 x 11
FACT SHEETS

“TALK. THEY HEAR YOU.”® 13 PARENTS AND CAREGIVERS

The “Talk. They Hear You.”® fact sheets provide parents with critical information about underage drinking and other substance use, including 

prevalence data, signs and risks of use, and tips for how to engage their children in meaningful conversations about alcohol and other substances. 

Download or order products (pending availability) from the campaign website at www.underagedrinking.samhsa.gov or the SAMHSA Store at 

www.store.samhsa.gov.

Why You Should Talk with Your 

Children About Alcohol and 

Other Drugs (2018)

Size: 8.5 x 11

Impaired Driving: Talk with 

Your Kids (2018)

Size: 8.5 x 11

Answering Your Child’s Tough 

Questions (2018)

Size: 8.5 x 11

Talking to Kids about 

Alcohol and Other Drugs: 

5 Conversation Goals (2018)

Size: 8.5 x 11

What You Can Do to Prevent 

Your Child from Drinking 

Alcohol (2013)

Size: 8.5 x 11

Family Agreement Form 

(2013)

Size: 8.5 x 11

How to Tell if Your Child Is 

Drinking Alcohol (2013)

Size: 8.5 x 11

The Consequences of 

Underage Drinking (2013)

Size: 8.5 x 11

Why Your Child Might Start 

Drinking Alcohol (2013)

Size: 8.5 x 11
MOBILE APPLICATION

“TALK. THEY HEAR YOU.” PARENTS AND CAREGIVERS ® 14

The “Talk. They Hear You.”® mobile application helps parents prepare for one of the most important conversations they may 

ever have with their children about underage drinking and other substance use. Download or order products (pending availability) from the 

campaign website at www.underagedrinking.samhsa.gov or the SAMHSA Store at www.store.samhsa.gov.

“Talk. They Hear You.” 

Campaign App (2020)

Operating Systems: iOS, Android, 

and Windows (Desktop)

ORIGINAL SOUNDTRACKS

The “Talk. They Hear You.”® original soundtracks help reinforce the importance of parents talking with their children early and often about 

alcohol and other substances. Download or order products (pending availability) from the campaign website at www.underagedrinking.samhsa.gov

or the SAMHSA Store at www.store.samhsa.gov.

“By Your Side” (2019)

Format: .mp3

“You’ve Been Through” 

(2018)

Format: .mp3

“Talk. They Hear You.” 

Original (2017)

Format: .mp3
DISCUSSION STARTER VIDEOS

“TALK. THEY HEAR YOU.”® 15 PARENTS AND CAREGIVERS

The “Talk. They Hear You.”® discussion starter videos help parents understand the importance of talking with their children about alcohol and 

other substances, and showcase a variety of situations they can use to start the conversation. Download or order products (pending availability) 

from the campaign website at www.underagedrinking.samhsa.gov or the SAMHSA Store at www.store.samhsa.gov.

“By Your Side” Student Assistance Discussion Starter 

Video (2019)

“Talk. They Hear You.”® Discussion Starter Video 

(2017)

“Talk. They Hear You.”®

Discussion Starter

Video Guide (2017)

Size: 8.5 x 11
“TALK. THEY HEAR YOU.” 16 STUDENT ASSISTANCE PROFESSIONALS, SCHOOL ADMINISTRATORS AND TEACHERS ®

STUDENT ASSISTANCE PROFESSIONALS, 

SCHOOL ADMINISTRATORS, AND TEACHERS
PUBLIC SERVICE ANNOUNCEMENTS (TV/RADIO & PRINT)

“TALK. THEY HEAR YOU.” 17 STUDENT ASSISTANCE PROFESSIONALS, SCHOOL ADMINISTRATORS, AND TEACHERS ®

The “Talk. They Hear You.”® television, radio, and print public service announcements (PSAs) showcase the importance of student assistance 

professionals, school leaders, and families working together to support the needs of students who may be struggling with substance use, mental health, 

or school-related issues. Download or order products (pending availability) from the campaign website at www.underagedrinking.samhsa.gov or the 

SAMHSA Store at www.store.samhsa.gov.

“Helping a Friend” (2019)

TV PSA (30, 60 sec)

Radio PSA (30, 60 sec)

“The Incident” (2019)

TV PSA (30, 60 sec)

Radio PSA (30, 60 sec)

Student Assistance: “Get the 

Full Picture”(Parents) (2019)

Sizes: Poster (11 x 17, 18 x 24, 

24 x 36)

Student Assistance: “You Are 

Not Alone” (Educators) (2019)

Sizes: Poster (11 x 17, 18 x 24, 

24 x 36)

Student Assistance: 

“Get the Full Picture” 

(Educators) (2019)

Sizes: Poster (11 x 17, 18 x 24, 

24 x 36)

Set Her Up for Success 

In and Out of the 

Classroom (2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Start Talking Before She 

Heads Off to School (2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Before She Hits the 

Practice Field (2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Set Them Up for Success 

In and Out of the 

Classroom (2019)

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)

Help Them Succeed On 

and Off the Court (2019

Sizes: 

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Flyer (8.5 x 11)

• Wallet Card (3.5 x 2)
“TALK. THEY HEAR YOU.” 18 STUDENT ASSISTANCE PROFESSIONALS, SCHOOL ADMINISTRATORS, AND TEACHERS ®

The “Talk. They Hear You.”® guides and fact sheets provide strategies for how student assistance professionals, school leaders, and families can work 

together to support the needs of students who may be struggling with substance use, mental health, or school-related issues. Download or order 

products (pending availability) from the campaign website at www.underagedrinking.samhsa.gov or the SAMHSA Store at www.store.samhsa.gov.

GUIDES AND FACT SHEETS

Student Assistance – A Guide 

for School Administrators

(2019)

Size: 8.5 x 11

Student Assistance Resources 

Guide (2019)

Size: 8.5 x 11

What Educators Can Do to Help 

Prevent Underage Drinking and 

Other Drug Use (2018)

Size: 8.5 x 11
COMMUNITY PARTNERS
GUIDES AND TOOLKITS / GENERAL CAMPAIGN RESOURCES

“TALK. THEY HEAR YOU.” 20 COMMUNITY PARTNERS ®

The “Talk. They Hear You.”® guides, toolkits, and general campaign resources help organizations promote and implement the campaign in their 

communities, and empower parents to start having conversations with their children about alcohol and other substances. Download or order 

products (pending availability) from the campaign website at www.underagedrinking.samhsa.gov or the SAMHSA Store at www.store.samhsa.gov.

Community 

Engagement 

Resources: Campaign 

Implementation 

Guide (2019)

Size: 8.5 x 11

Community 

Engagement 

Resources: Media 

Toolkit (2019)

Size: 8.5 x 11

Community 

Engagement 

Resources: Event 

Planning Toolkit

(2019)

Size: 8.5 x 11

Partner Toolkit Flash Drive 

(2020)

Format: USB

Campaign Backgrounder

(2018)

Size: 8.5 x 11

Campaign Fact Sheet

(2018)

Size: 8.5 x 11

Campaign Proclamation 

Template (2013)

Size: 8.5 x 11

Campaign Talking 

Points (2013)

Size: 8.5 x 11
BRANDING ELEMENTS

“TALK. THEY HEAR YOU.” 21 COMMUNITY PARTNERS ®

The “Talk. They Hear You.”® branding elements help maintain consistency and brand recognition when organizations implement the campaign 

in their communities. Download or order products (pending availability) from the campaign website at www.underagedrinking.samhsa.gov or the 

SAMHSA Store at www.store.samhsa.gov.

Campaign Brand 

Guide (2019) 

Size: 8.5 x 11

Campaign PowerPoint

Template (2017)

Styles: General Campaign, Blank

Campaign Letterhead 

(2017) 

Size: 8.5 x 11

Campaign Logo (2017)

Format: .ai, .eps, .jpg, .png (color, white, black)

ANNUAL REPORTS

The “Talk. They Hear You.”® annual reports highlight the campaign’s implementation activities and accomplishments each year, and report out on 

the production, broadcasting, and evaluation of the campaign. Download or order products (pending availability) from the campaign website at 

www.underagedrinking.samhsa.gov or the SAMHSA Store at www.store.samhsa.gov.

Campaign Annual Report (2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012)

Size: 8.5 x 11

Report to Congress on the Prevention and Reduction of 

Underage Drinking (2019, 2018, 2017, 2016, 2015, 2014, 

2013, 2012, 2011)

Size: 8.5 x 11
SPANISH-LANGUAGE RESOURCES 

(“HABLE. ELLOS ESCUCHAN.”)
PUBLIC SERVICE ANNOUNCEMENTS (TV/RADIO & PRINT)

“TALK. THEY HEAR YOU.” 23 SPANISH-LANGUAGE RESOURCES (“HABLE. ELLOS ESCUCHAN.”) ®

The “Talk. They Hear You.”® TV, radio, and print public service announcements (PSAs) showcase the importance of everyday conversations between 

parents and their children to help prevent underage drinking and other substance use. Download or order Spanish-language products (pending 

availability) from the “Hable. Ellos Escuchan.” website at www.samhsa.gov/hable-ellos-escuchan or the SAMHSA Store at www.store.samhsa.gov.

“Hora de Cenar” (2016)

TV PSA (30, 60 sec)

Radio PSA (30, 60 sec)

Antes de la gran fiesta 

de pijamas (2016)

Sizes:

• Square (4.75 x 4.75)

• Postcard (7 x 4.875)

• Scroller (47 x 69)

• Bus (47.5 x 68.5)

• BW News (4.25 x 7, 8.625 x 5)

• ADV (7 x 10)

• DIO (62 x 43)

• Poster (24 x 36)

Anuncios (en inglés: 

Commercials) (2015)

Sizes:

• Skyscraper (160 x 600)

• Rectangle (300 x 250)

Mensajes para comunicar (en 

inglés: Conversation Goals) (2016)

Size: Postcard (7 x 4.875); Tall; Letter
FACT SHEETS

“TALK. THEY HEAR YOU.” 24 SPANISH-LANGUAGE RESOURCES (“HABLE. ELLOS ESCUCHAN.”) ®

The “Talk. They Hear You.”® fact sheets provide parents with critical information about underage drinking and other substance use, 

including prevalence data, signs and risks of use, and tips for how to engage their children in meaningful conversations about alcohol and 

other substances. Download or order Spanish-language products (pending availability) from the “Hable. Ellos Escuchan.” website at 

www.samhsa.gov/hable-ellos-escuchan or the SAMHSA Store at www.store.samhsa.gov.

¿Por qué tu hijo podría 

empezar a tomar alcohol? 

(en inglés: Why Your 

Child Might Start Drinking 

Alcohol) (2016)

Size: 8.5 x 11

¿Por qué debes hablar sobre el 

alcohol con tu hijo? (en inglés: 

Why You Should Talk With Your 

Child About Alcohol (2016)

Size: 8.5 x 11

Las charlas breves tienen 

mayor efecto (en inglés: Why 

Small Conversations Make a 

Big Impression) (2016)

Size: 8.5 x 11

Contesta las preguntas difíciles de 

tu hijo sobre el alcohol (en inglés: 

Answering Your Child’s Tough 

Questions About Alcohol) (2016)

Size: 8.5 x 11

¿Cómo saber si tu hijo 

está tomando alcohol? 

(en inglés: How to Tell 

if Your Child is Drinking 

Alcohol (2016)

Size: 8.5 x 11

¿Qué puedes hacer para 

prevenir que tu hijo tome 

alcohol? (en inglés: What You 

Can Do to Prevent Your Child 

From Drinking Alcohol) (2016)

Size: 8.5 x 11

Pacto familiar: evitar el 

alcohol (en inglés: Family 

Agreement Form: Avoiding 

Alcohol) (2016)

Size: 8.5 x 11

Las consecuencias del 

consumo de alcohol entre los 

menores de edad (en inglés: 

The Consequences of Underage 

Drinking) (2016)

Size: 8.5 x 11
GENERAL CAMPAIGN RESOURCES

The “Talk. They Hear You.”® general campaign resources help organizations promote and implement the campaign in their communities, and 

empower parents to start having conversations with their children about alcohol and other substances. Download or order Spanish-language 

products (pending availability) from the “Hable. Ellos Escuchan.” website at www.samhsa.gov/hable-ellos-escuchan or the SAMHSA Store at 

www.store.samhsa.gov.

“TALK. THEY HEAR YOU.” 25 SPANISH-LANGUAGE RESOURCES (“HABLE. ELLOS ESCUCHAN.”) ®

Hoja informativa (en inglés: 

Campaign Fact Sheet) (2016)

Size: 8.5 x 11

Información general 

(en inglés: Campaign 

Backgrounder) (2016)

Size: 8.5 x 11

Temas de presentación 

(en inglés: Campaign 

Talking Points) (2016)

Size: 8.5 x 11

Modelo de declaración 

(en inglés: Campaign Sample 

Proclamation) (2016)

Size: 8.5 x 11
APPENDIX
PARENTS AND CAREGIVERS

“TALK. THEY HEAR YOU.” 27 APPENDIX ®

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

PUBLIC SERVICE ANNOUNCEMENTS (TV/RADIO)

“By Your Side” 2019 TV PSA 30 seconds N/A Stream or Download

60 seconds N/A

Radio PSA 30 seconds N/A Stream or Download

60 seconds N/A

“Choices” 2019 TV PSA 30 seconds N/A Stream or Download

60 seconds N/A

Radio PSA 30 seconds N/A Stream or Download

60 seconds N/A

“Clouded” 2019 TV PSA 30 seconds N/A Stream or Download

60 seconds N/A

Radio PSA 30 seconds N/A Stream or Download

60 seconds N/A

“Keeping Our Kids Safe”

(Opioids/General Substances)

2018 TV PSA 30 seconds N/A Stream or Download

60 seconds N/A

Radio PSA 30 seconds N/A Stream or Download

60 seconds N/A

“Reminiscing” 2018 TV PSA 30 seconds N/A Stream or Download

60 seconds N/A

Radio PSA 30 seconds N/A Stream or Download

60 seconds N/A

“We Do Hear You” (Military) 2018 TV PSA 30 seconds N/A Stream or Download

60 seconds N/A

Radio PSA 30 seconds N/A Stream or Download

60 seconds N/A

“Dads” 2017 TV PSA 30 seconds N/A Stream or Download

60 seconds N/A

Radio PSA 30 seconds N/A Stream or Download

60 seconds N/A
“TALK. THEY HEAR YOU.” 28 APPENDIX ®

PARENTS AND CAREGIVERS

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

“Mom’s Thoughts” 2014 TV PSA 15 seconds N/A Stream or Download

30 seconds N/A

60 seconds N/A

“Talk. They Hear You.”® (Garage) 2013 TV PSA 15 seconds N/A Stream or Download

30 seconds N/A

60 seconds N/A

“It’s Never Too Early” 2013 TV PSA 15 seconds N/A Stream or Download

“Cooking with Grandma” 2013 Radio PSA 15 seconds N/A Stream or Download

30 seconds N/A

60 seconds N/A

Live Read Radio Scripts 2013 Radio PSA Scripts 15 seconds N/A Download

30 seconds N/A

Native American 

Radio PSA Scripts

15 seconds N/A

30 seconds N/A

PUBLIC SERVICE ANNOUNCEMENTS (PRINT)

Before Dropping Her Off at the Party... 2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-017 Download or Order

Postcard (7 x 4.875) PEP20-03-01-018 Download or Order

Square (4.75 x 4.75) PEP20-03-01-019 Download

Wallet Card (3.5 x 2) PEP20-03-01-020 Download or Order

When You’re Hanging Out at the Park... 2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-005 Download or Order

Postcard (7 x 4.875) PEP20-03-01-006 Download or Order

Square (4.75 x 4.75) PEP20-03-01-007 Download

Wallet Card (3.5 x 2) PEP20-03-01-008 Download or Order

Make Regular Conversations Part of the 

Routine

2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-025 Download or Order

Postcard (7 x 4.875) PEP20-03-01-026 Download or Order

Square (4.75 x 4.75) PEP20-03-01-027 Download

Wallet Card (3.5 x 2) PEP20-03-01-028 Download or Order
“TALK. THEY HEAR YOU.” 29 APPENDIX ®

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

On Your Way to Practice... 2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-021 Download or Order

Postcard (7 x 4.875) PEP20-03-01-022 Download or Order

Square (4.75 x 4.75) PEP20-03-01-023 Download

Wallet Card (3.5 x 2) PEP20-03-01-024 Download or Order

Choose Informal Times to Talk as She Gets 

Older 

2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-013 Download or Order

Postcard (7 x 4.875) PEP20-03-01-014 Download or Order

Square (4.75 x 4.75) PEP20-03-01-015 Download

Wallet Card (3.5 x 2) PEP20-03-01-016 Download or Order

Before They Get Behind the Wheel... 2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-061 Download or Order

Postcard (7 x 4.875) PEP20-03-01-062 Download or Order

Square (4.75 x 4.75) PEP20-03-01-063 Download

Wallet Card (3.5 x 2) PEP20-03-01-064 Download or Order

Before She Gets Behind the Wheel... 2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-057 Download or Order

Postcard (7 x 4.875) PEP20-03-01-058 Download or Order

Square (4.75 x 4.75) PEP20-03-01-059 Download

Wallet Card (3.5 x 2) PEP20-03-01-060 Download or Order

Find New Ways to Talk as She Gets Older 2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-045 Download or Order

Postcard (7 x 4.875) PEP20-03-01-046 Download or Order

Square (4.75 x 4.75) PEP20-03-01-047 Download

Wallet Card (3.5 x 2) PEP20-03-01-048 Download or Order

Before They Make Plans with Friends... 2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-053 Download or Order

Postcard (7 x 4.875) PEP20-03-01-054 Download or Order

Square (4.75 x 4.75) PEP20-03-01-055 Download

Wallet Card (3.5 x 2) PEP20-03-01-056 Download or Order

Before She Makes Plans with Friends... 2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-049 Download or Order

Postcard (7 x 4.875) PEP20-03-01-050 Download or Order

Square (4.75 x 4.75) PEP20-03-01-051 Download

Wallet Card (3.5 x 2) PEP20-03-01-052 Download or Order

PARENTS AND CAREGIVERS
“TALK. THEY HEAR YOU.” 30 APPENDIX ®

PARENTS AND CAREGIVERS

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

Transitions Can Be Hard (Military) 2018 Print PSA Flyer (8.5 x 11) SMA18-5087FLY Download or Order

Postcard (7 x 4.875) N/A Download

Square (4.75 x 4.75) N/A Download

Wallet Card (3.5 x 2) SMA18-5087 Download or Order

She’s Interested in Learning New Things 2018 Print PSA Flyer (8.5 x 11) SMA18-5089FLY Download or Order

Postcard (7 x 4.875) N/A Download

Square (4.75 x 4.75) N/A Download

Wallet Card (3.5 x 2) SMA18-5089 Download or Order

Help Your Kids Stay Safe, Beyond the 

Kitchen

2018 Print PSA Flyer (8.5 x 11) SMA18-5088FLY Download or Order

Postcard (7 x 4.875) N/A Download

Square (4.75 x 4.75) N/A Download

Wallet Card (3.5 x 2) SMA18-5088 Download or Order

She Wants to Hang Out with Friends 

Outside of School (Military)

2018 Print PSA Flyer (8.5 x 11) SMA18-5091FLY Download or Order

Postcard (7 x 4.875) N/A Download

Square (4.75 x 4.75) N/A Download

Wallet Card (3.5 x 2) SMA18-5091 Download or Order

Before She’s Too Cool for Mom to Drop Her 

Off at School

2018 Print PSA Flyer (8.5 x 11) SMA18-5092FLY Download or Order

Postcard (7 x 4.875) N/A Download

Square (4.75 x 4.75) N/A Download

Wallet Card (3.5 x 2) SMA18-5092 Download or Order

Coach Your Kids Through More Than Just 

Homework

2018 Print PSA Flyer (8.5 x 11) SMA18-5090FLY Download or Order

Postcard (7 x 4.875) N/A Download

Square (4.75 x 4.75) N/A Download

Wallet Card (3.5 x 2) SMA18-5090 Download or Order

It Can Be Hard to Get His Attention 

(Military)

2018 Print PSA Flyer (8.5 x 11) SMA18-5086FLY Download or Order

Postcard (7 x 4.875) N/A Download

Square (4.75 x 4.75) N/A Download

Wallet Card (3.5 x 2) SMA18-5086 Download or Order
“TALK. THEY HEAR YOU.” 31 APPENDIX ®

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

Before He Kicks Dad Off the Console 2018 Print PSA Flyer (8.5 x 11) SMA18-5085FLY Download or Order

Postcard (7 x 4.875) N/A Download

Square (4.75 x 4.75) N/A Download

Wallet Card (3.5 x 2) SMA18-5085 Download or Order

Help Your Children Grow 2018 Print PSA Flyer (8.5 x 11) SMA18-5084FLY Download or Order

Postcard (7 x 4.875) N/A Download

Square (4.75 x 4.75) N/A Download

Wallet Card (3.5 x 2) SMA18-5084 Download or Order

During Family Time 2017 Print PSA DIO (62 x 43) N/A N/A

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) PEP17-TTHY-FAMILYPCDownload

Square (4.75 x 4.75) N/A N/A

After a Visit with a Friend 2017 Print PSA DIO (62 x 43) N/A N/A

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) N/A

Square (4.75 x 4.75) N/A

Before You Say Goodnight 2017 Print PSA DIO (62 x 43) N/A N/A

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) N/A

Square (4.75 x 4.75) N/A

PARENTS AND CAREGIVERS
“TALK. THEY HEAR YOU.” 32 APPENDIX ®

PARENTS AND CAREGIVERS

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

After the Big Game 2017 Print PSA DIO (62 x 43) N/A N/A

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) PEP17-TTHY-GAME-PC Download

Square (4.75 x 4.75) N/A N/A

Taking a Break from Studying 2017 Print PSA DIO (62 x 43) N/A N/A

Bus (47.5 x 68.5) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) N/A

Square (4.75 x 4.75) N/A

Start the Morning Off Together 2017 Print PSA DIO (62 x 43) N/A N/A

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) PEP17-TTHYMORNING-PCDownload

Square (4.75 x 4.75) N/A N/A

Before the Big Sleepover 2015 Print PSA Bus Scroller N/A N/A

Bus Poster N/A

Poster N/A

Magazine (quarter, half page, full page) N/A

News Column N/A

Post Card PEP17-TTHY-SLEEP-PC Download
“TALK. THEY HEAR YOU.” 33 APPENDIX ®

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

Chores 2015 Print PSA Banner (160 x 600, 300 x 250, 728 x 90) N/A N/A

DIO (62 x 43) N/A

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

Poster (24 x 36) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) N/A

Square (4.75 x 4.75) N/A

Saturday Errands 2015 Print PSA Banner (160 x 600, 300 x 250) N/A N/A

DIO (62 x 43) N/A

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) N/A

Square (4.75 x 4.75) N/A

Loading up the Truck 2015 Print PSA DIO (62 x 43) N/A N/A

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) N/A

Square (4.75 x 4.75) N/A

Cooking Together 2015 Print PSA DIO (62 x 43) N/A N/A

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) N/A

Square (4.75 x 4.75) N/A

PARENTS AND CAREGIVERS
“TALK. THEY HEAR YOU.” 34 APPENDIX ®

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

Shopping Break 2015 Print PSA Banner (160 x 600, 300 x 350) N/A N/A

DIO (62 x 43) N/A

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

Poster (24 x 36) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) PEP17-TTHYSHOPPING-PCDownload or Order

Square (4.75 x 4.75) N/A N/A

Dinner Time (Non-Traditional) 2015 Print PSA Banner (160 x 600, 300 x 250) N/A N/A

DIO (62 x 43) N/A

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) N/A

Square (4.75 x 4.75) N/A

Dinner Time 2015 Print PSA DIO (62 x 43) N/A N/A

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

Poster (24 x 36) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) N/A

Square (4.75 x 4.75) N/A

PARENTS AND CAREGIVERS
“TALK. THEY HEAR YOU.” 35 APPENDIX ®

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

Heading Out to Hang with Friends 2015 Print PSA DIO (62 x 43) N/A N/A

Scroller (47 x 69) N/A

Bus Shelter (TBD x TBD) N/A

Bus Poster (TBD x TBD) N/A

Poster (24 x 36) N/A

Magazine (half, full) N/A

News Column N/A

Postcard (7 x 4.875) PEP17-TTHY-FRIENDSPCDownload

Square (4.75 x 4.75) N/A N/A

Before She Starts Asking for the Truck 

Keys

2015 Print PSA Table Top Display SMA13-4755-TRUCKTTDownload

Flyer (8.5 x 11) N/A N/A

Postcard (7 x 4.875) N/A

Wallet Card (3.5 x 2) N/A

Before She Starts Buying into Peer 

Pressure

2015 Print PSA Table Top Display N/A N/A

Flyer (8.5 x 11) N/A

Postcard (7 x 4.875) N/A

Wallet Card (3.5 x 2) N/A

You’ve Just Said “Yes” to Summer Camp 2015 Print PSA Table Top Display SMA13-4755-CAMP-TT Download

Flyer (8.5 x 11) N/A N/A

Postcard (7 x 4.875) N/A

Wallet Card (3.5 x 2) N/A

In the Game of Life, You’re Her Goalie 2015 Print PSA Table Top Display SMA13-4755-GOALIETTOrder

Postcard (7 x 4.875) N/A N/A

Wallet Card (3.5 x 2) N/A

Commercials 2015 Print PSA Skyscraper (160 x 600) N/A N/A

Rectangle (300 x 250) N/A

Unloading the Car 2015 Print PSA Flyer (8.5 x 11) N/A N/A

Postcard (7 x 4.875) N/A

Wallet Card (3.5 x 2) N/A

PARENTS AND CAREGIVERS
“TALK. THEY HEAR YOU.” 36 APPENDIX ®

PARENTS AND CAREGIVERS

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

School’s Out, Hanging with Friends is “in” 2015 Print PSA Table Top Display N/A N/A

Flyer (8.5 x 11) N/A

Postcard (7 x 4.875) N/A

Wallet Card (3.5 x 2) N/A

While They’re Making Healthy Choices 2015 Print PSA Table Top Display SMA13-4755-HEALTHTTOrder

Postcard (7 x 4.875) N/A N/A

Wallet Card (3.5 x 2) N/A

While Time With Dad Is Still His Idea of 

Fun

2015 Print PSA Table Top Display N/A N/A

Flyer (8.5 x 11) N/A

Postcard (7 x 4.875) N/A

Wallet Card (3.5 x 2) N/A

BROCHURES

Talking with Your Teen About Vaping: 

Keeping Your Kids Safe

2019 Brochure 8.5 x 11 (Trifold) PEP20-03-01-080 Download or Order

Talking with Your Teen About Marijuana: 

Keeping Your Kids Safe

2019 Brochure 8.5 x 11 (Trifold) PEP20-03-01-004 Download or Order

Talking with Your Teen About Opioids: 

Keeping Your Kids Safe

2019 Brochure 8.5 x 11 (Trifold) PEP20-03-01-002 Download or Order

5 Conversation Goals: Talking with Teens 

About Alcohol and Other Drugs

2019 Brochure 8.5 x 11 (Trifold; Folded in half) PEP20-03-01-003 Download or Order

Talking with Your Child About Opioids: 

Keeping Your Kids Safe

2018 Brochure 8.5 x 11 (Trifold) SMA-18-5083 Download

Talking with Your Child About Opioids: 

Keeping Your Kids Safe (Military)

2018 Brochure 8.5 x 11 (Trifold) SMA-18-5082 Download or Order

Talking with Your Child About Marijuana: 

Keeping Your Kids Safe

2018 Brochure 8.5 x 11 (Trifold) SMA-18-5081 Download or Order

Talking with Your Child About Marijuana: 

Keeping Your Kids Safe (Military)

2018 Brochure 8.5 x 11 (Trifold) SMA-18-5080 Download

Talk. They Hear You.”® Parent Brochure 2015 Brochure 8.5 x 11 (Trifold) N/A Download
“TALK. THEY HEAR YOU.” 37 APPENDIX ®

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

INFOGRAPHICS

Do You Know About Marijuana? Talk With 

Your Kids About the Facts.

2018 Infographic 8.5 x 11 SMA-18-5077 Download

Opioids: Did You Know? Talk With Your 

Kids About the Facts. (Father/Children)

2018 Infographic 11 x 8.5 SMA-18-5079 Download or Order

Opioids: Did You Know? Talk With Your 

Kids About the Facts. (Mother/Daughter)

2018 Infographic 11 x 8.5 SMA-18-5078 Download

Start the Conversation About Underage 

Drinking

2015 Infographic 8.5 x 11 N/A Download

Know the Facts About Underage Binge 

Drinking

2015 Infographic 8.5 x 11 N/A Download

It’s Never Too Early To Start Talking About 

Underage Drinking

2015 Infographic 8.5 x 11 N/A Download

FACT SHEETS

Why You Should Talk with Your Children 

About Alcohol and Other Drugs

2018 Fact Sheet 8.5 x 11 SMA-18-5076 Download or Order

Impaired Driving: Talk with Your Kids 2018 Fact Sheet 8.5 x 11 SMA-18-5074 Download or Order

Answering Your Child’s Tough Questions 2018 Fact Sheet 8.5 x 11 SMA-18-5075 Download or Order

Talking to Kids about Alcohol and Other 

Drugs: 5 Conversation Goals

2018 Fact Sheet 8.5 x 11 SMA-18-5073 Download or Order

What You Can Do to Prevent Your Child 

from Drinking Alcohol

2013 Fact Sheet 8.5 x 11 PEP17-TTHY-PREVENTFSDownload

Family Agreement Form 2013 Fact Sheet 8.5 x 11 N/A Download

How to Tell if Your Child is Drinking 

Alcohol

2013 Fact Sheet 8.5 x 11 N/A Download

The Consequences of Underage Drinking 2013 Fact Sheet 8.5 x 11 N/A Download

Why Your Child Might Start Drinking 

Alcohol

2013 Fact Sheet 8.5 x 11 N/A Download

PARENTS AND CAREGIVERS
“TALK. THEY HEAR YOU.” 38 APPENDIX ®

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

MOBILE APPLICATION

“Talk. They Hear You.”® Campaign App 2020 Mobile App N/A N/A Download

ORIGINAL SOUNDTRACKS

“By Your Side” 2019 Soundtrack N/A N/A Stream or Download

“You’ve Been Through” 2018 Soundtrack N/A N/A Stream or Download

“Talk. They Hear You.”® Original 2017 Soundtrack N/A N/A Stream or Download

DISCUSSION STARTER VIDEOS

“By Your Side” Student Assistance 

Discussion Starter Video

2019 Discussion Starter 

Video

N/A N/A Stream or Download

“Talk. They Hear You.”® Discussion 

Starter Video

2017 Discussion Starter 

Video

N/A N/A Stream or Download

“Talk. They Hear You.”® Discussion 

Starter Video Guide

2017 Discussion Starter 

Video Guide

N/A N/A Download

PARENTS AND CAREGIVERS
“TALK. THEY HEAR YOU.” 39 APPENDIX ®

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

PUBLIC SERVICE ANNOUNCEMENTS (TV/RADIO & PRINT)

“Helping a Friend” 2019 TV PSA 30 seconds N/A Stream or Download

60 seconds N/A

Radio PSA 30 seconds N/A Stream or Download

60 seconds N/A

“The Incident” 2019 TV PSA 30 seconds N/A Stream or Download

60 seconds N/A

Radio PSA 30 seconds N/A Stream or Download

60 seconds N/A

Student Assistance: “Get the Full 

Picture” (Parents)

2019 Print PSA Poster 24 x 36 PEP20-03-01-074 Download

18 x 24 PEP20-03-01-073 Download or Order

11 x 17 PEP20-03-01-072 Download

Student Assistance: “You Are Not 

Alone” (Educators)

2019 Print PSA Poster 24 x 36 PEP20-03-01-076 Download

18 x 24 PEP20-03-01-075 Download or Order

11 x 17 PEP20-03-01-077 Download

Student Assistance: “Get the Full 

Picture” (Educators)

2019 Print PSA Poster 24 x 36 PEP20-03-01-071 Download

18 x 24 PEP20-03-01-070 Download or Order

11 x 17 PEP20-03-01-069 Download

Set Her Up for Success In and Out of 

the Classroom

2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-033 Download or Order

Postcard (7 x 4.875) PEP20-03-01-034 Download or Order

Square (4.75 x 4.75) PEP20-03-01-035 Download

Wallet Card (3.5 x 2) PEP20-03-01-036 Download or Order

Start Talking Before She Heads Off to 

School

2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-041 Download or Order

Postcard (7 x 4.875) PEP20-03-01-042 Download or Order

Square (4.75 x 4.75) PEP20-03-01-043 Download

Wallet Card (3.5 x 2) PEP20-03-01-044 Download or Order

Before She Hits the Practice Field 2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-029 Download or Order

Postcard (7 x 4.875) PEP20-03-01-030 Download or Order

Square (4.75 x 4.75) PEP20-03-01-031 Download

Wallet Card (3.5 x 2) PEP20-03-01-032 Download or Order

STUDENT ASSISTANCE PROFESSIONALS, SCHOOL ADMINISTRATORS, AND TEACHERS
“TALK. THEY HEAR YOU.” 40 APPENDIX ®

STUDENT ASSISTANCE PROFESSIONALS, SCHOOL ADMINISTRATORS, AND TEACHERS

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

Set Them Up for Success In and Out 

of the Classroom

2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-037 Download or Order

Postcard (7 x 4.875) PEP20-03-01-038 Download or Order

Square (4.75 x 4.75) PEP20-03-01-039 Download

Wallet Card (3.5 x 2) PEP20-03-01-040 Download or Order

Help Them Succeed On and Off the 

Court

2019 Print PSA Flyer (8.5 x 11) PEP20-03-01-009 Download or Order

Postcard (7 x 4.875) PEP20-03-01-010 Download or Order

Square (4.75 x 4.75) PEP20-03-01-011 Download

Wallet Card (3.5 x 2) PEP20-03-01-012 Download or Order

GUIDES AND FACT SHEETS

Student Assistance – A Guide for 

School Administrators

2019 Guide 8.5 x 11 PEP19-03-01-001 Download or Order

Student Assistance Resources Guide 2019 Guide 8.5 x 11 PEP20-03-01-078 Download or Order

What Educators Can Do to Help 

Prevent Underage Drinking and Other 

Drug Use

2018 Fact Sheet 8.5 x 11 SMA18-5072 Download
“TALK. THEY HEAR YOU.” 41 APPENDIX ®

COMMUNITY PARTNERS

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

GUIDES AND TOOLKITS / GENERAL CAMPAIGN RESOURCES

Community Engagement Resources: 

Campaign Implementation Guide

2019 Guide 8.5 x 11 PEP20-03-01-065 Download

Community Engagement Resources: 

Media Toolkit

2019 Toolkit 8.5 x 11 PEP20-03-01-067 Download

Community Engagement Resources: 

Event Planning Toolkit

2019 Toolkit 8.5 x 11 PEP20-03-01-066 Download

Partner Toolkit Flash Drive 2020 Toolkit N/A PEP20-03-01-086 Order

Campaign Backgrounder 2018 General Campaign Resource 8.5 x 11 PEP18-TTHYBACKGRDDownload or Order

Campaign Fact Sheet 2018 General Campaign Resource 8.5 x 11 PEP18-TTHYFACTSHEETDownload or Order

Campaign Proclamation Template 2013 General Campaign Resource 8.5 x 11 N/A Download

Campaign Talking Points 2013 General Campaign Resource 8.5 x 11 N/A Download

BRANDING ELEMENTS

Campaign Brand Guide 2019 Branding Element 8.5 x 11 N/A Download

Campaign PowerPoint Template 2017 Branding Element N/A N/A Download

Campaign Letterhead 2017 Branding Element 8.5 x 11 N/A Download

Campaign Logo 2017 Branding Element N/A N/A Download 

ANNUAL REPORTS

Campaign Annual Report 2019 Annual Report 8.5 x 11 PEP20-03-01-079 Download or Order

2018 PEP18-4755 Download or Order

2017 PEP17-4755 Download or Order

2016 N/A N/A

2015 SMA15-

4755ANNUALRPT

Download

2014 N/A N/A

2013 N/A N/A

2012 N/A N/A
“TALK. THEY HEAR YOU.” 42 APPENDIX ®

COMMUNITY PARTNERS

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

Report to Congress on the 

Prevention and Reduction of 

Underage Drinking

2019 Annual Report 8.5 x 11 N/A Download at 

StopAlcoholAbuse.gov 2018 N/A

2017 N/A

2016 N/A

2015 N/A

2014 N/A

2013 N/A

2012 N/A

2011 N/A
“TALK. THEY HEAR YOU.” 43 APPENDIX ®

SPANISH-LANGUAGE RESOURCES (“HABLE. ELLOS ESCUCHAN”)

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

PUBLIC SERVICE ANNOUNCEMENTS (TV/RADIO & PRINT)

“Hora de Cenar” 2016 TV PSA 30 seconds N/A Stream or Download

60 seconds N/A

Radio PSA 30 seconds N/A Stream or Download

60 seconds N/A

Antes de la gran fiesta de pijamas 2016 Print PSA DIO (62 x 43) N/A Download

Scroller (47 x 69) N/A

Bus (47.5 x 68.5) N/A

Poster (24 x 36) N/A

ADV (7 x 10) N/A

BW News (4.25 x 7, 8.625 x 5) N/A

Postcard (7 x 4.875) N/A

Square (4.75 x 4.75) N/A

Anuncios (en inglés: Commercials) 2015 Print PSA Rectangle (300 x 250) N/A Download

Skyscraper (160 x 600) N/A

Mensajes para comunicar

(en inglés: Conversation Goals)

2016 Print PSA Postcard (7 x 4.875)

Tall

Letter

N/A Download

FACT SHEETS

¿Por qué tu hijo podría empezar a 

tomar alcohol?

(en inglés: Why Your Child Might 

Start Drinking Alcohol)

2016 Fact Sheet 8.5 x 11 N/A Download

¿Por qué debes hablar sobre el 

alcohol con tu hijo?

(en inglés: Why You Should Talk 

With Your Child About Alcohol

2016 Fact Sheet 8.5 x 11 N/A Download

Las charlas breves tienen mayor 

efecto

(en inglés: Why Small 

Conversations Make a Big 

Impression)

2016 Fact Sheet 8.5 x 11 N/A Download
“TALK. THEY HEAR YOU.” 44 APPENDIX ®

SPANISH-LANGUAGE RESOURCES (“HABLE. ELLOS ESCUCHAN”)

TITLE YEAR TYPE SIZE/LENGTH PEP/SMA NUMBER ACCESS OPTIONS

Contesta las preguntas difíciles de 

tu hijo sobre el alcohol 

(en inglés: Answering Your Child’s 

Tough Questions About Alcohol)

2016 Fact Sheet 8.5 x 11 N/A Download

¿Cómo saber si tu hijo está 

tomando alcohol? 

(en inglés: How to Tell if Your Child 

is Drinking Alcohol

2016 Fact Sheet 8.5 x 11 N/A Download

¿Qué puedes hacer para prevenir 

que tu hijo tome alcohol? 

(en inglés: What You Can Do to 

Prevent Your Child From Drinking 

Alcohol)

2016 Fact Sheet 8.5 x 11 N/A Download

Pacto familiar: evitar el alcohol 

(en inglés: Family Agreement Form: 

Avoiding Alcohol)

2016 Fact Sheet 8.5 x 11 N/A Download

Las consecuencias del consume de 

alcohol entre los menores de edad 

(en inglés: The Consequences of 

Underage Drinking)

2016 Fact Sheet 8.5 x 11 N/A Download

GENERAL CAMPAIGN RESOURCES

Hoja informativa 

(en inglés: Campaign Fact Sheet)

2016 General Campaign Resource 8.5 x 11 N/A Download

Información general 

(en inglés: Campaign 

Backgrounder)

2016 General Campaign Resource 8.5 x 11 N/A Download

Temas de presentación 

(en inglés: Campaign Talking 

Points)

2016 General Campaign Resource 8.5 x 11 N/A Download

Modelo de declaración 

(en inglés: Campaign Sample 

Proclamation)

2016 General Campaign Resource 8.5 x 11 N/A Download

PEP20-03-01-081