Research-based information from the 

National Institutes of Health 

U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES

NIH...Turning Discovery Into Health®

Alcohol and your health

SM
“Sometimes we do things out of habit and we don’t really stop to think 

about it. This made me think about my choices.”

“It emphasized that drinking is not bad in and of itself—it’s how much 

you’re doing it and how it’s affecting your life.”

“I thought the strategies for cutting down were really good. 

It gives you tools to help yourself.”

These are comments from social drinkers who reviewed Rethinking 

Drinking in focus testing. We welcome your comments as well. Send an 

email to rethinking@niaaa.nih.gov or call 301–443–3860.

For an online version of this booklet with interactive

 features and additional resources, visit 

RethinkingDrinking.niaaa.nih.gov
1How much is too much? Thinking about a change?

For anyone who drinks, Rethinking Drinking offers valuable, research-based information. 

The first part, How much is too much?, answers these questions and more:

• What’s “low-risk” drinking versus “at-risk” or “heavy” drinking?

• Why is being able to “hold your liquor” a concern?

• What are signs that drinking is causing harm?

Many heavy drinkers do not have alcohol-related problems yet and can reduce their 

risk of harm by cutting back. For the nearly 18 million Americans who have alcoholism 

or related problems, however, it’s safest to quit.

The second part of this booklet, Thinking about a change?, offers tips, tools, and 

resources for people who choose to cut down or quit. Success is likely for those who 

persist in their efforts. Even for those with alcoholism, studies show that most do 

recover, often without professional treatment.

What do you think about taking a look at your drinking habits and how they may affect 

your health? Rethinking Drinking can help you get started. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

RETHINKING DRINKING

Do you enjoy a drink now and then? Many of us do, often when socializing with 

friends and family. Drinking can be beneficial or harmful, depending on your age and 

health status, the situation, and, of course, how much you drink. 

Do you think you may drink too much at times? Do you think “everyone” drinks a lot? 

See below for results from a nationwide survey of 43,000 adults by the National 

Institutes of Health on alcohol use and its consequences.

 
2 RethinkingDrinking.niaaa.nih.gov

The examples shown on this page serve as a starting point for comparison. For 

different types of beer, wine, or malt liquor, the alcohol content can vary greatly. 

Some differences are smaller than you might expect, however. Many light beers, 

for example, have almost as much alcohol as regular beer—about 85% as much, 

or 4.2% versus 5.0% alcohol by volume (alc/vol), on average. 

Standard drink sizes are helpful for following health guidelines, but they may not 

reflect customary serving sizes. A mixed drink, for example, can contain one, two, 

or more standard drinks, depending on the type of spirits and the recipe.

How many drinks are in common containers?

Below is the approximate number of standard drinks in different sized containers of 

regular beer malt liquor table wine 80-proof distilled spirits

12 fl oz = 1 12 fl oz = 11⁄2 750 ml (a regular a shot (1.5 oz glass/50 ml bottle) = 1

16 fl oz = 1 16 fl oz = 2 wine bottle) = 5 a mixed drink or cocktail = 1 or more

22 fl oz = 2 22 fl oz = 21⁄2 200 ml (a “half pint”) = 41⁄2

40 fl oz = 3 40 fl oz = 41⁄2 375 ml (a “pint” or “half bottle”) = 81⁄2

 750 ml (a “fifth”) = 17

HOW MUCH IS TOO MUCH?

What counts as a drink?

Many people are surprised to learn what counts as a drink. In the United States, 

a “standard” drink is any drink that contains about 0.6 fluid ounces or 14 grams of 

“pure” alcohol. Although the drinks pictured below are different sizes, each contains 

approximately the same amount of alcohol and counts as a single drink. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
How much is too much?

3

What’s your drinking pattern?

Using the drink sizes on page 2, answer the questions below: 

1. On any day in the past year, have you ever had 

• For MEN: more than 4 drinks? yes no 

• For WOMEN: more than 3 drinks? yes no 

2. Think about your typical week:

• On average, how many days a week do you drink alcohol? (a)

• On a typical drinking day, how many drinks do you have? X (b)

 (multiply a x b) 

 weekly average = 

Can you “hold your liquor”?

If so, you may be at greater risk. For some people, it takes quite a few 

drinks to get a buzz or feel relaxed. Often they are unaware that being able to 

“hold your liquor” isn’t protection from alcohol problems, but instead a reason 

for caution. They tend to drink more, socialize with people who drink a lot, 

and develop a tolerance to alcohol. As a result, they have an increased risk for 

developing alcoholism. The higher alcohol levels can also cause liver, heart, and 

brain damage that can go unnoticed until it’s too late. And all drinkers need to 

be aware that even moderate amounts of alcohol can significantly impair driving 

performance, even when they don’t feel a buzz from drinking. 

Sometimes even a little is too much 

Even moderate levels of drinking (up to 2 drinks per day for men or 1 for women) can 

be too much in some circumstances. It’s safest to avoid alcohol if you are

• planning to drive a vehicle or operate machinery

• taking medications that interact with alcohol 

• managing a medical condition that can be made worse by drinking 

• pregnant or trying to become pregnant 
4 RethinkingDrinking.niaaa.nih.gov

 

 

 

 

 

What’s “low-risk” drinking? 

A major nationwide survey of 43,000 U.S. adults by the National Institutes of Health 

shows that only about 2 in 100 people who drink within both the “single-day” and 

weekly limits below have alcoholism or alcohol abuse. How do these “low-risk” 

levels compare with your drinking pattern from page 3?

“Low risk” is not “no risk.” Even within these limits, drinkers can have problems if they 

drink too quickly, have health problems, or are older (both men and women over 65 are 

generally advised to have no more than 3 drinks on any day and 7 per week). Based on 

your health and how alcohol affects you, you may need to drink less or not at all.

What’s “heavy” or “at-risk” drinking? 

For healthy adults in general, drinking more than the single-day or weekly amounts 

shown above is considered “at-risk” or “heavy” drinking. About 1 in 4 people who drink 

this much already has alcoholism or alcohol abuse, and the rest are at greater risk for 

developing these and other problems.

It makes a difference both how much you drink on any day and how often you have 

a “heavy drinking day”—that is, more than 4 drinks in a day for men or more than 3 

drinks for women. The more drinks in a day and the more heavy drinking days over 

time, the greater the chances for problems (see “What’s the harm?” on the next page).

 

 

Why are women’s low-risk limits different from men’s?

Research shows that women start to have alcohol-related problems at lower 

drinking levels than men do. One reason is that, on average, women weigh less 

than men. In addition, alcohol disperses in body water, and pound for pound, 

women have less water in their bodies than men do. So after a man and woman 

of the same weight drink the same amount of alcohol, the woman’s blood alcohol 

concentration will tend to be higher, putting her at greater risk for harm.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
How much is too much?

5

 

 

 

 

 

How much do U.S. adults drink?

The majority—7 out of 10—either abstain or always drink within low-risk limits. 

Which group are you in?

What’s the harm?

Not all drinking is harmful. You may have heard that regular light to moderate drinking 

(from 1⁄2 drink a day up to 1 drink a day for women and 2 for men) can even be good 

for the heart. With at-risk or heavy drinking, however, any potential benefits are 

outweighed by greater risks.

Injuries. Drinking too much increases your chances of being injured or even killed. 

Alcohol is a factor, for example, in about 60% of fatal burn injuries, drownings, and 

homicides; 50% of severe trauma injuries and sexual assaults; and 40% of fatal 

motor vehicle crashes, suicides, and fatal falls.

Health problems. Heavy drinkers have a greater risk of liver disease, heart disease, 

sleep disorders, depression, stroke, bleeding from the stomach, sexually transmitted 

infections from unsafe sex, and several types of cancer. They may also have problems 

managing diabetes, high blood pressure, and other conditions.

Birth defects. Drinking during pregnancy can cause brain damage and other serious 

problems in the baby. Because it is not yet known whether any amount of alcohol is 

safe for a developing baby, women who are pregnant or may become pregnant should 

not drink.

Alcohol use disorders. Generally known as alcoholism and alcohol abuse, alcohol 

use disorders are medical conditions that doctors can diagnose when a patient’s 

drinking causes distress or harm. In the United States, about 18 million people have 

an alcohol use disorder. See the next page for symptoms.

 
6 RethinkingDrinking.niaaa.nih.gov

What are symptoms of an alcohol use disorder?

See if you recognize any of these symptoms in yourself. In the past year, have you 

 had times when you ended up drinking more, or longer, than you intended? 

 more than once wanted to cut down or stop drinking, or tried to, but couldn’t? 

 more than once gotten into situations while or after drinking that increased 

your chances of getting hurt (such as driving, swimming, using machinery, 

walking in a dangerous area, or having unsafe sex)? 

 had to drink much more than you once did to get the effect you want? Or found 

that your usual number of drinks had much less effect than before? 

 continued to drink even though it was making you feel depressed or anxious or 

adding to another health problem? Or after having had a memory blackout? 

 spent a lot of time drinking? Or being sick or getting over other aftereffects? 

 continued to drink even though it was causing trouble with your family or 

friends? 

 found that drinking—or being sick from drinking—often interfered with taking 

care of your home or family? Or caused job troubles? Or school problems? 

given up or cut back on activities that were important or interesting to you, or 

gave you pleasure, in order to drink? 

 more than once gotten arrested, been held at a police station, or had other 

legal problems because of your drinking? 

 found that when the effects of alcohol were wearing off, you had withdrawal 

symptoms, such as trouble sleeping, shakiness, restlessness, nausea, sweating, 

a racing heart, or a seizure? Or sensed things that were not there? 

If you don’t have symptoms, then staying within the low-risk drinking limits on 

page 4 will reduce your chances of having problems in the future. 

If you do have any symptoms, then alcohol may already be a cause for concern. The 

more symptoms you have, the more urgent the need for change. A health professional 

can look at the number, pattern, and severity of symptoms to see whether an alcohol 

use disorder is present and help you decide the best course of action. 

Thinking about a change? The next section may help.

Note: These questions are based on symptoms for alcohol use disorders in the American Psychiatric 

Association’s Diagnostic and Statistical Manual (DSM) of Mental Disorders, Fourth Edition. The DSM is 

the most commonly used system in the United States for diagnosing mental health disorders. 
THINKING ABOUT A CHANGE? 
8 RethinkingDrinking.niaaa.nih.gov

THINKING ABOUT A CHANGE? 

It’s up to you 

It’s up to you as to whether and when to change your drinking. Other people may be 

able to help, but in the end it’s your decision. Weighing your pros and cons can help. 

Pros: What are some reasons why you might want to make a change? 

When someone is drinking too much, making a change earlier is likely to be 

more successful and less destructive to individuals and their families. 

Don’t wait for a crisis or to “hit bottom.”

 to improve my health 

 to improve my relationships 

 to avoid hangovers 

 to do better at work or school 

Cons: What are some possible reasons why you might not want to change? 

Ready . . . or not?

Are you ready to change your drinking? If so, see the next sections for support. But 

don’t be surprised if you continue to have mixed feelings. You may need to re-make 

your decision several times before becoming comfortable with it. 

If you’re not ready to change yet, consider these suggestions in the meantime: 

• Keep track of how often and how much you’re drinking. 

• Notice how drinking affects you. 

• Make or re-make a list of pros and cons about changing.

• Deal with other priorities that may be in the way of changing. 

• Ask for support from your doctor, a friend, or someone else you trust.

 to lose weight or get fit 

 to save money 

 to avoid more serious problems 

 to meet my own personal standards

Compare your pros and cons. Put extra check marks by the most important one(s). 

Is there a difference between where you are and where you want to be?
Thinking about a change?

9

To cut down or to quit . . .

If you’re considering changing your drinking, you’ll need to decide whether to cut 

down or to quit. It’s a good idea to discuss different options with a doctor, a friend, 

or someone else you trust. Quitting is strongly advised if you

• try cutting down but cannot stay within the limits you set 

• have had an alcohol use disorder or now have symptoms (see page 6)

• have a physical or mental condition that is caused or worsened by drinking 

• are taking a medication that interacts with alcohol

• are or may become pregnant

If you do not have any of these conditions, talk with your doctor to determine whether 

you should cut down or quit based on factors such as 

• family history of alcohol problems 

• your age 

• whether you’ve had drinking-related injuries

• symptoms such as sleep disorders and sexual dysfunction 

If you choose to cut down, see the low-risk drinking limits on page 4.

Planning for change

Even when you have committed to change, you still may have mixed feelings at times. 

Making a written “change plan” will help you to solidify your goals, why you want to 

reach them, and how you plan to do it. A sample form is provided on page 14, or you 

can fill out one online at the Rethinking Drinking Web site.

Enlist technology to help. Change can be hard, so it helps to have concrete 

reminders of why and how you’ve decided to do it. Some standard options include 

carrying a change plan in your wallet or posting sticky notes at home. If you have 

a computer or mobile phone, consider these high-tech ideas: 

• Fill out a “change plan” online at the Rethinking Drinking Web site, email it 

to your personal (non-work) account, and review it weekly.

• Store your goals, reasons, or strategies in your mobile phone in short text 

messages or notepad entries that you can retrieve easily when an urge hits. 

• Set up automated mobile phone or email calendar alerts that deliver 

reminders when you choose, such as a few hours before you usually go out. 

• Create passwords that are motivating phrases in code, which you’ll type each 

time you log in, such as 1Day@aTime, 1stThings1st!, or 0Pain=0Gain.

Reinforce your decision with reminders.
10 RethinkingDrinking.niaaa.nih.gov

Strategies for cutting down 

Small changes can make a big difference in reducing your chances of having alcoholrelated problems. Here are some strategies to try. Check off perhaps two or three 

to try in the next week or two, then add some others as needed. If you haven’t 

made progress after 2 to 3 months, consider quitting drinking altogether, seeking 

professional help, or both. 

Keep track. 

 Keep track of how much you drink. Find a way that works for you, such as a 3x5” 

card in your wallet (see page 15 for samples), check marks on a kitchen calendar, 

or notes in a mobile phone notepad or personal digital assistant. Making note of 

each drink before you drink it may help you slow down when needed. 

Count and measure.

 Know the “standard” drink sizes so you can count your drinks accurately (see 

page 2). Measure drinks at home. Away from home, it can be hard to keep track, 

especially with mixed drinks. At times you may be getting more alcohol than 

you think. With wine, you may need to ask the host or server not to “top off” a 

partially filled glass.

Set goals.

 Decide how many days a week you want to drink and how many drinks you’ll 

have on those days. It’s a good idea to have some days when you don’t drink. 

Drinkers with the lowest rates of alcohol use disorders stay within these limits 

(also shown on page 4): For men, no more than 4 drinks on any day and 14 per 

week; and for women, no more than 3 drinks on any day and 7 per week. Both 

men and women over age 65 generally are advised to have no more than 3 drinks 

on any day and 7 per week. Depending on your health status, your doctor may 

advise you to drink less or not at all.

Pace and space. 

 When you do drink, pace yourself. Sip slowly. Have no more than one standard 

drink with alcohol per hour. Have “drink spacers”—make every other drink a 

nonalcoholic one, such as water, soda, or juice.

Include food. 

 Don’t drink on an empty stomach. Have some food so the alcohol will be 

absorbed into your system more slowly. 
Thinking about a change?

11

Find alternatives.

 If drinking has occupied a lot of your time, then fill free time by developing new, 

healthy activities, hobbies, and relationships or renewing ones you’ve missed. 

If you have counted on alcohol to be more comfortable in social situations, 

manage moods, or cope with problems, then seek other, healthy ways to deal 

with those areas of your life. 

Avoid “triggers.” 

 What triggers your urge to drink? If certain people or places make you drink 

even when you don’t want to, try to avoid them. If certain activities, times of 

day, or feelings trigger the urge, plan something else to do instead of drinking. 

If drinking at home is a problem, keep little or no alcohol there. 

Plan to handle urges. 

 When you cannot avoid a trigger and an urge hits, consider these options: 

Remind yourself of your reasons for changing (it can help to carry them in 

writing or store them in an electronic message you can access easily). Or 

talk things through with someone you trust. Or get involved with a healthy, 

distracting activity, such as physical exercise or a hobby that doesn’t involve 

drinking. Or, instead of fighting the feeling, accept it and ride it out without 

giving in, knowing that it will soon crest like a wave and pass.

Know your “no.” 

 You’re likely to be offered a drink at times when you don’t want one. Have a 

polite, convincing “no, thanks” ready. The faster you can say no to these offers, 

the less likely you are to give in. If you hesitate, it allows you time to think of 

excuses to go along. 

Tools to help you manage urges to drink and build drink refusal skills are available on 

the Rethinking Drinking Web site.

The four strategies on this page are especially helpful. But if you think you 

may be dependent on alcohol and decide to stop drinking completely, don’t go 

it alone. Sudden withdrawal from heavy drinking can be life threatening. Seek 

medical help to plan a safe recovery.

If you want to quit drinking—
12 RethinkingDrinking.niaaa.nih.gov

Support for quitting

The suggestions in this section will be most useful for people who have become 

dependent on alcohol, and thus may find it difficult to quit without some help. Several 

proven treatment approaches are available. One size doesn’t fit all, however. It’s a 

good idea to do some homework on the Internet or at the library to find social and 

professional support options that appeal to you, as you are more likely to stick with 

them (see also Resources on the inside back cover). Chances are excellent that you’ll 

pull together an approach that works for you. 

Social support

One potential challenge when people stop drinking is rebuilding a life without 

alcohol. It may be important to

• educate family and friends 

• develop new interests and social groups

• find rewarding ways to spend your time that don’t involve alcohol

• ask for help from others 

When asking for support from friends or significant others, be specific. This could 

include

• not offering you alcohol 

• not using alcohol around you

• giving words of support and withholding criticism

• not asking you to take on new demands right now 

• going to a group like Al-Anon 

Consider joining Alcoholics Anonymous or another mutual support group (see 

Resources). Recovering people who attend groups regularly do better than those who 

do not. Groups can vary widely, so shop around for one that’s comfortable. You’ll get 

more out of it if you become actively involved by having a sponsor and reaching out to 

other members for assistance.

It’s common for people with alcohol problems to feel depressed or anxious. Mild 

symptoms may go away if you cut down or stop drinking. See a doctor or mental 

health professional if symptoms persist or get worse. If you’re having suicidal 

thoughts, call your health care provider or go to the nearest emergency room 

right away. Effective treatment is available to help you through this difficult time.

Feeling depressed or anxious?
Thinking about a change?

13

Professional support

Advances in the treatment of alcoholism mean that patients now have more choices 

and health professionals have more tools to help. 

Medications to treat alcoholism. Newer medications can make it easier to quit 

drinking by offsetting changes in the brain caused by alcoholism. These options 

(naltrexone, topiramate, and acamprosate) don’t make you sick if you drink, as does 

an older medication (disulfiram). None of these medications are addictive, so it’s fine 

to combine them with support groups or alcohol counseling. 

A major clinical trial recently showed that patients can now receive effective alcohol 

treatment from their primary care doctors or mental health practitioners by combining 

the newer medications with a series of brief office visits for support. See Resources 

for more information.

Alcohol counseling. “Talk therapy” also works well. There are several counseling 

approaches that are about equally effective —12 step, cognitive-behavioral, 

motivational enhancement, or a combination. Getting help in itself appears to be 

more important than the particular approach used, as long as it offers empathy, 

avoids heavy confrontation, strengthens motivation, and provides concrete ways 

to change drinking behavior. 

Specialized, intensive treatment programs. Some people will need more 

intensive programs. See Resources for a treatment locator. If you need a referral 

to a program, ask your doctor.

Changing habits such as smoking, overeating, or drinking too much can take 

a lot of effort, and you may not succeed with the first try. Setbacks are common, 

but you learn more each time. Each try brings you closer to your goal.

Whatever course you choose, give it a fair trial. If one approach doesn’t work, 

try something else. And if a setback happens, get back on track as quickly 

as possible. 

In the long run, your chances for success are good. Research shows that most 

heavy drinkers, even those with alcoholism, either cut back significantly or quit. 

For tools to help you make and maintain a change, visit the Rethinking Drinking 

Web site.

Don’t give up. 
14 RethinkingDrinking.niaaa.nih.gov

Ready to begin? 

If so, start by filling out the change plan below or online at the Rethinking Drinking 

Web site, where you can print it out or email it to yourself. If you are cutting down 

as opposed to quitting, you can use the drinking tracker cards on the next two pages.

Change plan

Goal:

 I want to drink no more than ___ drink(s) on any day and 

no more than ___ drink(s) per week (see page 4 for low-risk limits) or

 I want to stop drinking 

Timing: I will start on this date: 

Reasons: My most important reasons to make these changes are:

Strategies: I will use these strategies (see pages 10–11):

People: The people who can help me are (names and how they can help):

Signs of success: I will know my plan is working if:

Possible roadblocks: Some things that might interfere and how I’ll handle them:
Thinking about a change?

15

Drinking tracker cards

If you want to cut back on your drinking, start by keeping track of every drink. Below 

are two sample forms you can cut out or photocopy and keep with you. Either one can 

help make you aware of patterns, a key step in planning for a change. The “4-week 

tracker” is a simple calendar form. If you mark down each drink before you have it, 

this can help you slow down if needed. The “drinking analyzer” can help you examine 

the causes and consequences of your drinking pattern. Try one form, or try both to see 

which is more helpful. These are also available on the Rethinking Drinking Web site.

Drinking analyzer

Date

Situation (people, place) or 

trigger (incident, feelings)

Type of 

drink(s) Amount

Consequence 

(what happened?)

Week

starting Su M T W Th F Sa Total

___/___

___/___

___/___

___/___

GOAL: No more than ____ drinks on any day and ____ per week.

4-week tracker
16 RethinkingDrinking.niaaa.nih.gov

Drinking tracker cards (continued)

These are the same cards as on the previous page. If you cut one out, you will have 

the drinking analyzer on one side and the 4-week tracker on the other side.

Drinking analyzer

4-week tracker

Date

Situation (people, place) or 

trigger (incident, feelings)

Type of 

drink(s) Amount

Consequence 

(what happened?)

Week

starting Su M T W Th F Sa Total

___/___

___/___

___/___

___/___

GOAL: No more than ____ drinks on any day and ____ per week.
Resources

Professional help

Your regular doctor. Primary care and 

mental health practitioners can provide 

effective alcoholism treatment by combining 

new medications with brief counseling 

visits. See “Helping Patients Who Drink Too 

Much” at www.niaaa.nih.gov/guide or call 

301–443–3860.

Specialists in alcoholism. For specialty 

addiction treatment options, contact your 

doctor, health insurance plan, local health 

department, or employee assistance program. 

Other resources include 

Medical and non-medical 

addiction specialists

American Academy of Addiction 

Psychiatry 

www.aaap.org 

401–524–3076 

American Psychological 

Association 

1–800–964–2000 (ask for your state’s 

referral number to find psychologists 

with addiction specialties)

American Society of Addiction 

Medicine 

301–656–3920 (ask for the phone 

number of your state’s chapter)

NAADAC Substance Abuse 

Professionals 

www.naadac.org 

1–800–548–0497 

National Association of Social 

Workers 

www.helpstartshere.org 

(search for social workers with 

addiction specialties)

Treatment facilities

Substance Abuse Treatment 

Facility Locator 

www.findtreatment.samhsa.gov 

1–800–662–HELP

Mutual-help groups

Alcoholics Anonymous (AA) 

www.aa.org 

212–870–3400 or check your local 

phone directory under “Alcoholism” 

 Moderation Management 

www.moderation.org 

212–871–0974 

 Secular Organizations for Sobriety 

www.secularsobriety.org 

323–666–4295 

 SMART Recovery 

www.smartrecovery.org 

440–951–5357 

 Women for Sobriety 

www.womenforsobriety.org 

215–536–8026

Groups for family and friends

 Al-Anon/Alateen 

www.al-anon.alateen.org 

1–888–425–2666 for meetings 

 Adult Children of Alcoholics 

www.adultchildren.org 

310–534–1815

Information resources

 National Institute on Alcohol Abuse 

and Alcoholism 

www.niaaa.nih.gov 

301–443–3860

 National Institute on Drug Abuse 

www.nida.nih.gov 

301–443–1124

 National Institute of Mental Health 

www.nimh.nih.gov 

1–866–615–6464 

 National Clearinghouse for Alcohol 

and Drug Information 

www.ncadi.samhsa.gov 

1–800–729–6686

For additional resources, visit RethinkingDrinking.niaaa.nih.gov
NIH Publication No. 15-3770

Published 2010

Revised May 2016

 

Rethinking Drinking is a service mark of the U.S. Department of Health and Human Services