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                                                                  EXHIBIT 10.9

                  ADVERTISING SALES REPRESENTATION AGREEMENT

     This ADVERTISING SALES REPRESENTATION AGREEMENT (the "Agreement") is made
effective the 1/st/ day of January 1999 by and between Total Sports Inc., a
Delaware corporation with offices at 234 Fayetteville Street, 2/nd/ Floor,
Raleigh, North Carolina 27601 (hereinafter referred to as "TOTAL"), and Golf.Com
L.L.C., a Delaware limited liability company with offices at 234 Fayetteville
Street, 2/nd/ Floor, Raleigh, North Carolina 27601 (hereinafter referred to as
"GOLF").

1.   APPOINTMENT. GOLF hereby appoints TOTAL as its worldwide, exclusive
     advertising sales representative to sell all on-line advertising and
     sponsorship (collectively, the "Advertisements") for the Web Site (as
     defined below) and any related publications or materials produced by GOLF,
     subject in each case to the exceptions set forth on Schedule A. For the
     purposes of this Agreement, "Web Site" shall mean the web site designated
     by the URL "www.golf.com" and all other webpages that utilize such URL.
     Except as set forth in this Agreement, including Schedule A, GOLF shall
     retain no rights to sell advertising, sponsorship or promotional packages
     for the Web Site or for related publications or materials produced by GOLF.

2.   TOTAL'S OBLIGATIONS. TOTAL, at its own expense, shall use best efforts to
     market and sell the Advertisements and shall collect all revenues, fees and
     income from or attributable to the Advertisements sold hereunder. Except as
     set forth in Schedule A, TOTAL shall have sole discretion in the sales of
     Advertising, including forms of payment and the approval of credit;
     provided, however, that the Golf board of directors shall have the right to
     exclude from the Web Site any Advertising that does not comply with the
     standard editorial policies and practices of Golf or its members. TOTAL, at
     its own expense, shall be solely responsible for the collection of all fees
     and payments related to the Advertisements including reimbursement for all
     bad debts and uncollectable accounts.

3.   GOLF'S OBLIGATIONS. Upon receipt of an agreement or purchase order to
     provide Advertising, GOLF shall, to the extent practicable, work with TOTAL
     and the advertiser or sponsor to obtain the required Advertising materials
     from such advertiser or sponsor and fulfill all advertising and sponsorship
     obligations. GOLF shall direct all Web Site advertising inquires or
     opportunities, save as set out in Schedule A, to TOTAL, and shall advise
     its Affiliates that Web Site advertising sales are to be arranged by and
     through TOTAL.


         Portions of this exhibit marked by [*] have been omitted pursuant to
     a request for confidential treatment.
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4.   CONSIDERATION.

     4.1  In consideration for the right to be appointed GOLF's exclusive
          advertising sales representative, TOTAL shall pay GOLF $[*] on January
          1, 2000 and thereafter on each January 1 that occurs during a term
          of this Agreement.

     4.2  In consideration for its services provided hereunder, commencing April
          1, 1999 TOTAL shall retain [*]% of the Net Advertising Revenues (as
          defined below) it collects pursuant to this Agreement. For the
          purposes of this Agreement, "Net Advertising Revenues" shall mean all
          fees and payments booked from the sale of Advertisements less any
          third party commissions, fees, refunds, discounts and taxes. The Term
          "Net Advertising Revenues" as used herein shall not include revenues
          from the transactions described on Schedule A. Net Advertising
          Revenues shall be calculated and distributed to GOLF on a monthly
          basis not later than thirty (30) days following the last day of the
          month.

     4.3  TOTAL shall provide monthly reports to GOLF showing Net Advertising
          Revenues and a detailed listing of all Advertisements provided on the
          Web Site. The monthly reports shall also show all other revenues
          attributable to the Web Site including revenues from commerce; amounts
          invoiced and received from each Corporate Sponsor (as defined in the
          Services Agreement); and Page Views (as defined in the Services
          Agreement). With respect to the all advertising space sold for the Web
          Site, TOTAL and GOLF shall mutually agree on (and the monthly report
          shall show) cash discounts and allowances and adjustments from
          Corporate Sponsors. The monthly reports shall be provided with the
          payments made pursuant to Section 4.2.

5.   INSPECTION OF BOOKS AND RECORDS. During the term of this Agreement, TOTAL
     shall keep at its usual places of business complete, accurate and proper
     books and records containing all of the documentation necessary to
     substantiate payments made pursuant to Section 4. Upon GOLF's reasonable
     request, TOTAL shall produce such records for inspection by an authorized
     representative of GOLF at all reasonable times during TOTAL's normal
     business hours. In the event that any audit or inspection conducted by GOLF
     or its representative reveals that TOTAL has underpaid any Net Advertising
     Revenues to GOLF, TOTAL shall immediately pay such underpayment to GOLF,
     along with interest accrued on such amount at a rate of 8% per annum from
     the date on which the amount was initially owed. In addition, in the event
     that a payment by TOTAL is understated by more than 5% of the actual amount
     due, then TOTAL shall also pay all reasonable costs of the inspection
     and/or audit conducted by GOLF or its representatives (but only up to the
     amount of the underpayment).


        Portions of this exhibit marked by [*] have been omitted pursuant to a
     request for confidential treatment.

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6.   WARRANTIES AND DISCLAIMER

     6.1  Each party hereby represents and warrants that (i) it is capable of
          performing its obligations hereunder; (ii) it has the full right,
          power, and authority to enter into and perform this Agreement; (iii)
          the performance of its obligations hereunder will not breach any other
          contract by which it is bound; and(iv) the performance of its
          obligations hereunder will not violate any applicable laws or
          regulations.

     6.2  EXCEPT AS SET FORTH ABOVE, TOTAL MAKES NO OTHER REPRESENTATIONS OR
          WARRANTIES, EXPRESS OR IMPLIED, WITH RESPECT TO THE SERVICES IT IS
          PROVIDING PURSUANT TO THIS AGREEMENT.

7.   INDEMNIFICATION. Each party shall hold harmless the other party and its
     officers, employees and agents from any demand, claim, loss, liability or
     damage, including reasonable attorneys' fees, whether in tort or in
     contract, related to or arising out of the defaulting party's (i) breach of
     its representations or warranties, (ii) its gross negligence or willful
     misconduct, or (iii) its acts or omissions related to this Agreement.

8.   LIMITATION OF DAMAGES AND LIABILITY. NOTWITHSTANDING ANYTHING TO THE
     CONTRARY CONTAINED IN THIS AGREEMENT, NEITHER PARTY SHALL BE LIABLE TO THE
     OTHER HEREUNDER FOR INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES
     (INCLUDING REASONABLE ATTORNEYS' FEES AND LOST PROFITS) THAT RESULT FROM OR
     ARE RELATED TO THE OBLIGATIONS HEREUNDER, EVEN IF THE PARTY FROM WHOM
     INDEMNITY IS SOUGHT HAS BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGES
     (EXCEPT FOR DAMAGES CAUSED BY GROSS NEGLIGENCE OR WILLFUL MISCONDUCT OF THE
     PARTY FROM WHOM INDEMNITY IS SOUGHT). IN ANY EVENT, NEITHER PARTY'S
     AGGREGATE LIABILITY TO THE OTHER SHALL EXCEED ALL THE AMOUNTS RETAINED BY
     TOTAL UNDER SECTION 4.2 HEREOF. NOTHING IN THIS SECTION SHALL LIMIT IN ANY
     MANNER EITHER PARTY'S RIGHTS TO SEEK INJUNCTIVE RELIEF.

9.   TERM AND TERMINATION.

     9.1  Except as provided herein, this Agreement shall be effective as of the
          date first set forth above and terminate on June 15, 2003.

     9.2  This Agreement shall terminate immediately upon the termination of the
          Services Agreement entered into by and between GOLF and TOTAL on July
          29, 1998 (the "Services Agreement").

     9.3  Upon material breach of any obligation under this Agreement by a
          party, the other party shall have the right to terminate this
          Agreement by written notice to the breaching party if such breach
          remains uncured for a period of thirty (30) days after written notice
          of such breach is sent to the breaching party.

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     9.4  If either party files a bankruptcy petition, becomes the subject of an
          involuntary bankruptcy petition and fails to cure such petition in its
          favor within sixty (60) days, makes a general assignment for the
          benefit of creditors, has a receiver appointed for its assets, or
          ceases to conduct business, it shall be considered a material default
          of this Agreement. Upon the happening of any of these events, the
          defaulting party shall immediately send notice of default to the other
          party.

     9.5  Sections 6, 7, 8, 9 and 11 of this Agreement shall continue to bind
          the parties after termination of the Agreement provided herein.

10.  ASSIGNMENT. Neither party may assign or subcontract its rights or
     obligations under this Agreement, either in whole or in part, without the
     prior written consent of the other party, which shall not be unreasonably
     withheld, and any attempt to do so shall be void and of no effect. An
     assignee of either party authorized under this Agreement shall be bound by
     the terms of this Agreement and shall have all of the rights and
     obligations of the assigning party set forth in this Agreement. If any
     assignee shall fail to agree to be bound by all of the terms and
     obligations of this Agreement, then such assignment shall be deemed null
     and void and of no force or effect.

11.  MISCELLANEOUS

     11.1 This Agreement constitutes the entire Agreement as to TOTALS'
          advertising sales representation of GOLF and except as otherwise
          contemplated herein, supersedes all prior agreements, written and
          oral, relating to the subject matter hereof, to the extent directly
          applicable.

     11.2 Modifications and amendments to this Agreement, including any exhibit
          or appendix hereto, shall be enforceable only if they are in writing
          and are signed by authorized representatives of both parties.

     11.3 No term or provision of this Agreement shall be deemed waived and no
          breach excused unless such waiver or consent is in writing and signed
          by the party claimed to have waived or consented.

     11.4 Nothing contained in this Agreement shall be construed so as to
          constitute either party as a partner or joint venturer or agent of the
          other party, or to require either party to share profits, gains or
          ownership interest in or from any property or activities. Each party
          will be solely responsible for the payment of its employees'
          compensation, including employment taxes, worker's compensation, and
          any similar taxes associated with employment of its employees. No
          party shall be liable for the debts, accounts, obligations or other
          liabilities of the other party, including without limitation, the
          other party's obligation to withhold payroll and income taxes.

     11.5 All notices or other communications given under this Agreement shall
          be in writing, and shall be sent by telex, facsimile, or registered
          airmail to the party for which it is intended at the address stated at
          the beginning of this Agreement for such party, or at such other
          address as such party shall have designated for such

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          purpose by written notice to the other party. Such notices shall be
          considered as received two (2) business days after sending and
          obtaining confirmation of receipt in the case of telex and facsimile
          and ten (10) days in the case of registered airmail.

     11.6 If any action at law or in equity is necessary to enforce the terms of
          this Agreement, the prevailing party shall be entitled to reasonable
          attorneys' fees, costs and expenses, in addition to any other relief
          to which it may be entitled.

     11.7 This Agreement will be governed by the laws of the State of Delaware
          without regard to its conflicts of law provisions.

          11.7.1    Any claim, controversy or dispute, whether sounding in
                    contract, statue, tort, fraud, misrepresentation or other
                    legal theory, whenever brought and whether between the
                    parties to this Agreement or between one of the parties to
                    this Agreement and employees, agents or affiliated
                    businesses of another party, shall be resolved by
                    arbitration as prescribed in this Section 11.7. The Federal
                    Arbitration Act, 9 U.S.C. (S) 1-15, not state law, shall
                    govern the arbitrability of all claims.

          11.7.2    A single arbitrator engaged in the practice of law shall
                    conduct the arbitration under the then current rules of the
                    American Arbitration Association (AAA), unless otherwise
                    provided herein. The arbitrator shall be selected in
                    accordance with AAA procedures from a list of qualified
                    people maintained by AAA. The arbitration shall be conducted
                    in Raleigh, N.C., and all expedited procedures prescribed by
                    the AAA rules shall apply.

          11.7.3    The arbitrator shall only have authority to award
                    compensatory damages and shall not have authority to award
                    punitive damages, other non-compensatory damages or any
                    other form of relief; provided, however, any party may apply
                    to any court having jurisdiction thereof for the entry of
                    injunctive relief to maintain the status quo under such time
                                                      ----------
                    as the arbitration award is rendered or the controversy is
                    otherwise resolved. Each party shall bear its own costs and
                    attorneys' fees and the parties shall share equally the fees
                    and expenses of the arbitration. The arbitrator's decision
                    and award shall be final and binding, and judgment upon the
                    award rendered by the arbitrator may be entered in any court
                    having jurisdiction thereof.

          11.7.4    If any party files a judicial or administrative action
                    asserting claims subject to arbitration, as prescribed
                    herein, and another party successfully stays such action
                    and/or compels arbitration of said claims, the party filing
                    said action shall pay the other party's costs and expenses
                    incurred in seeking such stay and/or compelling arbitration,
                    including reasonable attorneys' fees.

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          11.8      Any provision of this Agreement that is prohibited or
                    unenforceable in any jurisdiction shall, as to such
                    jurisdiction, be ineffective to the extent of such
                    prohibition or unenforceability without invalidating the
                    remaining provisions hereof or affecting the validity,
                    enforceability or legality of such provision in any other
                    jurisdiction.

          11.9      Neither party shall be liable for failure to deliver or
                    perform due to causes beyond its reasonable control, acts of
                    God, acts of the other party, acts of civil or military
                    authorities, fires, strikes, floods, earthquakes, epidemics,
                    war, riots, delays in transportation or the unavailability
                    of information or material to be furnished by the other
                    party.

          11.10     The parties agree that the execution and delivery of this
                    Agreement satisfies all obligations, if any, that GOLF might
                    have to negotiate with TOTAL pursuant to Section 6.2 of the
                    Services Agreement.

          11.11     The terms and conditions of this Agreement are considered
                    "Confidential Information" for purposes of Article 13 of the
                    Services Agreement.

                    IN WITNESS WHEREOF, the undersigned have caused this
          Agreement to be executed on the date first above written.



GOLF.COM L.L.C.                            TOTAL SPORTS INC.



By:________________________                By:_________________________
   Alex Miceli                                Frank Daniels III
   President                                  Chief Executive Officer

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                                   Schedule A

The exclusivity granted to TOTAL hereunder nevertheless allows:
(1)  NBC Sports, MediaOne Interactive Services and their respective affiliates
     to sell advertising on the Web Site and any related publications or
     materials, to advertisers on or sponsors of their respective broadcast,
     cable or satellite (including DBS) coverage of golf events and other golf-
     related programming.
(2)  revenue sharing arrangements between GOLF and event sponsors or other
     enterprises; and
(3)  partnership selling arrangements between GOLF and event sponsors or other
     enterprises.