2022 NATIONAL PREVENTION WEEK

OUTCOMES REPORT
2022 Outcomes Report 2

STRENGTHENING COMMUNITY, 

BUILDING RESILIENCE, 

AND CREATING HOPE TOGETHER

Communities across the country recently celebrated the Substance Abuse and Mental 

Health Services Administration’s (SAMHSA) National Prevention Week (NPW) 2022, 

a united effort to increase public awareness and action around mental health and 

substance misuse disorders. 

In 2022, NPW took place from May 8–14. Each year, SAMHSA’s NPW brings individuals and 

communities together to generate ideas, build capacity, and share resources to empower 

substance misuse prevention. 

With NPW, our overarching goals are to: 

• Involve communities in raising awareness of 

substance misuse and mental health issues and 

implementing prevention strategies

• Showcase the effectiveness of evidence-based 

prevention programs

• Foster collaboration with federal agencies and 

national organizations dedicated to improving 

public health

• Share quality resources to help prevent substance 

misuse and promote mental health

SAMHSA identified several new opportunities for 

NPW this year. First, we bolstered our strong 

network by forging new, nontraditional partnerships 

and relationships for 2023 and beyond. By moving 

SAMHSA’s Prevention Day (SPD) to coincide with 

NPW for the first time, we also brought the event to 

previously untapped audiences. We even introduced 

a new prevention challenge: #MyPreventionStory, a 

dynamic storytelling platform that will live beyond 

NPW 2022 and become part of future observances.
2022 Outcomes Report 3

NPW uses daily health 

themes to focus on 

pressing substance 

misuse topics and 

highlighted each of the 

following in a “What’s 

New Today?” video: MAY 8–14

2022

8th SUNDAY

14th SATURDAY

#NPW2022 DAILY THEMES

11th WEDNESDAY

Preventing 

Suicide: Everyone 

Plays a Role

12th THURSDAY

The Talent Pipeline: 

Enhancing 

the Prevention 

Workforce

13th FRIDAY

Prevention is 

Everywhere: 

Highlighting Efforts 

Across Settings 

and Communities

10th TUESDAY

Preventing 

Substance Use and 

Promoting Mental 

Health in Youth

9th MONDAY

Strengthening 

Community 

Resilience: 

Substance Misuse 

and Overdose 

Prevention

NPW Begins

NPW Wraps Up!

Celebrating 

Prevention Heroes
2022 Outcomes Report 4

SAMHSA’S NATIONAL PREVENTION WEEK 2022 

AT A GLANCE 

The Substance Abuse and Mental Health Services Administration’s (SAMHSA)

National Prevention Week (NPW)

In 2022, NPW was held virtually for the first time, extending the reach 

of the prevention conversation. 

2,912 

Registrants for NPW

2,726 

Registrants for SPD

This year marked the first 

time SAMHSA’s Prevention Day 

(SPD) was held during NPW. 

By kicking off NPW with 

SAMHSA’s 18th Annual SPD 

on May 9, we brought a new 

audience to both events.

SPD consisted of three plenaries and 15 breakout 

sessions relating to four tracks.

SAMHSA conducted direct 

outreach to approximately 30

partners and other organizations 

to share resources and invite 

them to participate in the various 

activities throughout the week.

Including prevention 

practitioners, behavioral health 

professionals, and SAMHSA 

grantees from nonprofit 

community-based organizations, 

state government organizations 

and academic institutions. 

Communities Talk Town Hall to Prevent Underage 

Drinking was held virtually on May 10 to showcase 

effective and evidence-based prevention initiatives to 

reduce underage and harmful drinking. 

1,902

Registrants for the 

Communities Talk Town Hall

SAMHSA developed a digital toolkit containing a series 

of GIFs (animated graphics) and invited artists to 

contribute GIFs as well. 

Overall, NPW’s prevention art initiative garnered:

• More than 29.8M total views

• More than 12.7M share views

• 39 unique prevention-focused GIFs created by artists
2022 Outcomes Report 5

More than 23,000 people 

visited the NPW website this year. 

SAMHSA created the NPW Partner Toolkit, a collection of 

resources to help conceptualize, plan, and implement NPW 

activities and other prevention efforts throughout the year.

From April 1 to May 14:

5,100

The Toolkit with 

information about 

planning an event 

received over 

5,100 visits. 4,700

And pages to 

access NPW 

promotional 

materials received 

over 4,700 visits.

From May 8–14, SAMHSA had 43 NPW-specific posts across our 

social media channels. SAMHSA’s NPW posts inspired audiences 

and received:

1.1K

engagements

4.6M

potential reach

During the week, NPW had notable engagement from other 

government agencies, nonprofit organizations, public service 

agencies, schools, and more.

3.3K 34.9M

mentions

5.5K

engagements 

(including likes, 

retweets/

shares, replies/

comments)

potential reach

This year, SAMHSA introduced 

#MyPreventionStory, an ongoing 

storytelling initiative to help engage 

individuals and encourage them to 

vitally share their experience with 

substance misuse prevention.

#MyPreventionStory received:

337

results

1K

engagements

2.1M

potential reach

SAMHSA is exploring ways to keep 

the success and momentum going. 

We look forward to collaborating 

with our partners in this work to 

elevate NPW in 2023 and beyond!
2022 Outcomes Report 6

NPW GOES VIRTUAL FOR 2022

TOTAL PLATFORM REGISTRATIONS: 2,912

For NPW, all community events and activities have 

traditionally been in person. However, to exercise 

caution due to COVID-19, National Prevention 

Week was held virtually for the first time from May 

8–14, 2022, with a total of 2,912 registrants. Many 

identified as prevention practitioners, behavioral 

health professionals, and SAMHSA grantees coming 

from nonprofit community-based organizations, state 

government organizations, and academic institutions. 

The NPW virtual conference platform, which included 

a virtual lobby design, created a centralized portal 

for registrants to access SAMHSA’s NPW events and 

activities throughout the week and beyond. 

Once registrants signed into the platform, they were 

taken to an interactive lobby with specific, clickable 

banners for SAMHSA’s Prevention Day, the Communities 

Talk event, the #MyPreventionStory Virtual Photo Booth, 

and the NPW Resource Center. Registrants could click on 

the banners to attend SAMHSA’s Prevention Day and the 

Communities Talk events live, or they could rewatch the 

recorded sessions at any time throughout the week. 

Each day, registrants could watch a video introducing the 

daily theme and outlining ways for them to get involved.

The NPW Resource Center included:

• Relevant prevention data reports

• NPW planning resources

• Mental health and wellness resources

• Resources for colleges and universities 

Various prevention resources focused on:

• Suicide

• Underage drinking and alcohol misuse

• Prescription drug and opioid misuse

• Youth tobacco, marijuana, and illicit drug use

Throughout the week, participants could enter the 

#MyPreventionStory Virtual Photo Booth and take 

photos and GIFs using NPW- and SAMHSA-branded 

backdrops, frames, and stickers to add to the 

#MyPreventionStory gallery and share across their 

social media accounts. 
2022 Outcomes Report 7

REGISTRATION BY ROLE AND AFFILIATION (COUNT)

Student 83

Prevention Practitioner 974

Federal Employee 136

Nation Prevention Network (NPN) Member 32

SAMHSA Grantee (identified current and past) 252

Other (role not specified)

• The 1,435 registrants who identified their role as “other”

represented 984 positions, including:

• Behavioral Health Professionals

• Epidemiologists

• Life Coaches

• Registered Nurses

• Grant Management Specialists

• Outreach Coordinators

• Prevention Specialists

• Suicide Prevention Coordinators

• Tribal Health Aides

• Police Officers

1,432

REGISTRATION BY AGENCY AND ORGANIZATION

Federal Agency 172

State Government 429

Tribal or Territorial Government 43

Tribal Organization 37

Nonprofit Community-Based Organization 1,481

Other (agency/organization not specified based on 

information submitted)

• The 750 registrants who identified their agency/organization

as “other” represented a wide variety of areas. The list

included but was not limited to the following:

• Academia/K–12/Colleges/Universities

• Hospitals/Medical and Mental Health Centers

• Addiction Treatment Centers

• City Fire Departments

• Marketing/Communication Agencies

• Community Coalitions

• County/Local Government and Health Departments

• Emergency Management

• Military

• For-Profit Community-Based Organizations (i.e., A Peace of

Mind, LLC.)

750
2022 Outcomes Report 8

INTRODUCING 

THE VIRTUAL PHOTO BOOTH

As an ongoing activity throughout NPW, attendees could snap photos in a Virtual 

Photo Booth featuring NPW-designed elements to include in their selfies. They 

could even take a series of shots to create GIF images and share their creations 

across their social media platforms.

Over 90 people took advantage of this fun and interactive resource!
2022 Outcomes Report 9

May 9, 2022

“Prevention Day is the premier meeting of the field. We’re going to 

discuss emerging issues, share innovations and best practices, as 

well as learn how the field is delivering prevention strategies and 

services during this uncertain time.” 

CAPT JEFFREY A. COADY, PSY.D., ABPP

Acting Director of the Center for Substance Abuse Prevention (CSAP) 

and SAMHSA Region 5 Administrator

SAMHSA’s Prevention Day (SPD) is an interactive 

forum for prevention practitioners, community leaders, 

researchers, scientists, consumers, and advocates to 

learn about evidence-based programs and the latest 

developments in mental health promotion and substance 

misuse prevention, treatment, and recovery. 

This year marked the first time SPD was held during 

National Prevention Week. By kicking off NPW with 

SAMHSA’s 18th Annual SPD on May 9, we brought 

in audience members who may not have otherwise 

attended both events, further extending the reach of our 

prevention conversation.

SPD consisted of three plenaries and 15 breakout 

sessions relating to four tracks. The NPW platform 

hosted all SPD sessions, and the registration website 

captured the registrant demographics, including SAMHSA 

grantees, federal agencies, and other organizations. In 

total, there were 2,726 registrants for SPD. As SPD and 

NPW were virtual this year, registrants could also access 

the session recordings later. 

The opening plenary was given by Miriam E. DelphinRittmon, Ph.D., Assistant Secretary for Mental Health 

and Substance Use in the U.S. Department of Health 

and Human Services and the Administrator of SAMHSA. 

In her plenary, Dr. Delphin-Rittmon discussed the 

behavioral health landscape and the current data on 

overdose trends, the 2022 National Drug Control Strategy 

from the White House, SAMHSA’s response to the current 

behavioral health challenges, and introduced SAMHSA’s 

HOPE Framework. Throughout the day, prevention 

practitioners gave presentations on prevention data 

trends, prevention resources and training, prevention in 

diverse populations and settings, and prevention across 

behavioral health efforts. 

David L. Wilson, Health Communications and Marketing 

Coordinator for the Center for Substance Abuse Prevention 

(CSAP) and Coordinator for NPW, gave a presentation on 

the power of storytelling to advance prevention efforts. 

#MyPreventionStory was introduced as an initiative 

to intertwine storytelling and prevention to further 

strengthen the prevention community. CAPT Jeffrey A. 

Coady, Psy.D., ABPP, Acting Director of CSAP and SAMHSA 

Region 5 Administrator, closed the day discussing the 4 

Elements (4Es) of a Modern Prevention System—Early 

Action, Early Access, Equitable Opportunities, and Effective 

Delivery—the future of prevention, prevention touchpoints 

across the behavioral health system, and opportunities to 

close the prevention gap. 

3

plenaries

15

breakout

sessions

2,726

registrations
2022 Outcomes Report 10

PREVENTION DAY PLENARIES

PARTICIPANT 

VIEWS: 

Day of Event

PARTICIPANT 

VIEWS:

3 Months Out

Session Title May 9 Aug 9

Opening Plenary — Miriam E. Delphin-Rittmon 949 1,038

Prevention and the Power of Stories — David Wilson 523 556

Closing Plenary — CAPT Jeff Coady 273 288

TRACK I: DATA TRENDS AND A PATH FORWARD FOR PREVENTION 11:00 AM – 12:00 PM EDT

Session Title May 9 Aug 9

Highlights from SAMHSA’s Latest National Survey on Drug 

Use and Health and Implications for Prevention Efforts 262 545

Strategies to Address Prescription Drug Misuse: SAMHSA 

Strategic Prevention Framework for Prescription Drugs 

(SPF-Rx)

127 234

What Can We Learn from Population-Based Variations in 

Mental Health and Substance Use Disorders? SAMHSA 

2021 Behavioral Health Equity Reports

171 279

Changes in the World of Drug Testing 354 394

TRACK 1 TOTALS: 914 1,452
2022 Outcomes Report 11

PREVENTION DAY PLENARIES

PARTICIPANT 

VIEWS: 

Day of Event

PARTICIPANT 

VIEWS:

3 Months Out

TRACK II: PREVENTION RESOURCES AND TRAINING 12:15 PM – 1:15 PM EDT

Session Title May 9 Aug 9

Improving Mental Health and Substance Misuse 

Prevention, Treatment, and Recovery Support Services 

Through Evidence-Based Practices: Updates from 

SAMHSA’s Policy Lab

198 299

The Role of Prevention in Harm Reduction 189 306

Telling Prevention Stories: Updates from SAMHSA’s 

Prevention Technology Transfer Centers (PTTCs) 92 202

Social Marketing and Prevention 101 320 474

TRACK 2 TOTALS: 799 1,281
2022 Outcomes Report 12

PREVENTION DAY PLENARIES

PARTICIPANT 

VIEWS: 

Day of Event

PARTICIPANT 

VIEWS:

3 Months Out

TRACK III: PREVENTION IN DIVERSE POPULATIONS AND SETTINGS 2:30 PM – 3:30 PM EDT

Session Title May 9 Aug 9

Substance Misuse and HIV: Prevention Navigator Program 

for Racial and Ethnic Minorities 76 146

Addressing the Opioid Crisis Through Prevention Grant 

Programs 170 347

Expanding Efforts to Prevent, Intervene, and Treat SUDs in 

School-Based Settings: Student Assistance Services 230 284

Partnership for Success: A Journey to Prevention 181 212

TRACK 3 TOTALS: 657 989
2022 Outcomes Report 13

PREVENTION DAY PLENARIES

PARTICIPANT 

VIEWS: 

Day of Event

PARTICIPANT 

VIEWS:

3 Months Out

TRACK IV: PREVENTION ACROSS BEHAVIORAL HEALTH EFFORTS 3:45 PM – 4:45 PM EDT

Session Title May 9 Aug 9

SAMHSA’s 988 Suicide and Crisis Lifeline 213 323

Prevention Touchpoints: The Oregon Construction Industry 

Suicide Prevention Partnership and California’s CalHOPE 97 141

Psychedelics and Implications for Prevention 181 246

TRACK 4 TOTALS: 491 710
2022 Outcomes Report 14

COMMUNITIES TALK EVENT 

The Communities Talk Town Hall to Prevent Underage Drinking was held on 

May 10 via the Virtual Lobby platform. This Town Hall-style event showcased 

examples of effective and evidence-based prevention initiatives that are helping 

to reduce underage and harmful drinking and was attended by 

1,902 REGISTRANTS.

More than 1,000 community-based organizations 

(CBOs) and institutions of higher education (IHEs) 

conducted prevention activities and events in 

2021 through the Communities Talk to Prevent 

Underage Drinking initiative. The session shared 

“real life” success stories by looking at the range 

of organizations participating in the 2021 cycle, 

examining lessons learned, and showcasing the 

diversity of prevention efforts in communities across 

the country. It also shared tools and resources 

designed to support prevention activity planning, 

which are available at stopalcoholabuse.gov.

PRESENTERS INCLUDED REPRESENTATIVES FROM 

THE FOLLOWING THREE ORGANIZATIONS

Janice Balmer

Health Project Consultant, 

Community Health Council of 

Lebanon County (PA)

Liz Gandara

Alcohol, Tobacco, and Other Drug 

Health Educator, San Francisco 

State University

Johanie Hernández

Coordinadora, ORP Caribe/Proyecto 

Guaitiao/Proyecto Natiao; Coordinator, 

ORP Caribbean/ Project Guaitiao/

Project Natiao, Guara Bi Inc

The event was moderated by Marion Pierce, Public Health Analyst, Substance Abuse and Mental 

Health Services Administration, Center for Substance Abuse Prevention, Division of Prevention 

Communication and Public Engagement. 

The Discussion Moderator was Stephanie Dukes, Associate Director, Vanguard Communications. 
2022 Outcomes Report 15

HIGHLIGHTING PREVENTION THROUGH ART 

Leading up to NPW, SAMHSA developed and published a digital toolkit containing a series of 20

tailored GIFs (animated graphics) to highlight prevention and mental health topics and provide 

the prevention community with sharable, dynamic art that could be distributed broadly on social 

media. The artist community also came together during NPW to create an additional 19 GIFs. 

The NPW digital toolkit and the artist submissions were all uploaded to the NPW microsite, 

prevention.art, where the GIFs remain available to access and share for free on social media 

channels (i.e., Facebook, Instagram, and Twitter). The prevention microsite also includes 

instructions for posting GIFs on social media. 

GIF PERFORMANCE 

Overall, NPW’s prevention art initiative garnered:

More than 

29.8M

total views

More than 

12.7M

share views

39 unique 

preventionfocused GIFs

10.6M total views

CLICK TO DOWNLOAD

281.5K total views

CLICK TO DOWNLOAD

141.6K total views

CLICK TO DOWNLOAD

609K total views

CLICK TO DOWNLOAD

214.4K total views

CLICK TO DOWNLOAD

133.2K total views

CLICK TO DOWNLOAD

492.8K total views

CLICK TO DOWNLOAD

176.3K total views

CLICK TO DOWNLOAD

128.4K total views

CLICK TO DOWNLOAD

393.3K total views

CLICK TO DOWNLOAD

159.3K total views

CLICK TO DOWNLOAD

125.5K total views

CLICK TO DOWNLOAD

311.3K total views

CLICK TO DOWNLOAD

145K total views

CLICK TO DOWNLOAD

124.3K total views

CLICK TO DOWNLOAD
2022 Outcomes Report 16

NPW PARTNER INFORMATION 

SAMHSA recognizes the importance of partnering with 

organizations to help spread important messages about 

prevention. In 2022, SAMHSA’s NPW partnership goal 

was to re-engage with previously established partners 

while laying the foundation for potential new partners. 

The unique format of a virtual NPW provided new 

opportunities for partnership engagement, including 

participation in the Virtual Photo Booth and online 

sharing of #MyPreventionStory. 

Highlights Across the Prevention Community

Connecticut Clearinghouse Promotes NPW Through 

Events, Resources and More

Connecticut Clearinghouse shared NPW resources and 

a calendar of events on their website and dedicated 

CTPreventionWeek Facebook page. Many promotional 

materials feature Starfish Stella, a Connecticut-specific 

prevention mascot.

DEA Official Highlights National Prevention Week Event

DEA El Paso Public Information Officer Carlos Briano 

recommended people visit the NPW website to attend the 

various events throughout the week. The segment aired 

on KTSM-TV in El Paso, TX. 

Urban Indian Coalition of AZ Creates Spirit of Prevention 

Week Picture Challenge

The UIC of AZ developed a Spirit Week picture challenge 

to engage their community in NPW, encouraging people 

to wear a different color to correspond to each theme for 

the week.

One Step Youth Influencers Participate in Annual Walk 

for Prevention

Youth leaders and the New Haven Prevention Council 

members gathered for their annual prevention walk 

during NPW. The mayor joined the group during a press 

conference he gave with a local TV station to offer his 

support.

New Britain Local Prevention Council Promotes 

Prevention at Local High School

In recognition of NPW, the Street Team for the New 

Britain Local Prevention Council went to New Britain 

High School to share positive alternatives for students to 

engage in rather than turning to substance use. 

In total, SAMHSA reached out to about 30 partners and 

other organizations to share resources and invite them to 

participate in the various activities throughout the week.

Iroquois 

New Haven 

Snapshot of Organizations Invited 

to Participate in NPW 2022

In addition, SAMHSA looked beyond prevention 

organizations to identify new partners for potential 

future engagement across the entertainment industry, 

including podcasters and influencers in the mental 

health and sobriety space.
2022 Outcomes Report 17

THE PREVENTION TOOLKIT 

SHARING THE TOOLS FOR SUCCESS

NPW could not succeed without the dedication and 

enthusiasm of the organizations and agencies that 

make prevention happen. To help them accomplish 

their goals, SAMHSA created the NPW Partner Toolkit, 

a collection of resources to help conceptualize, 

plan, and implement their NPW activities and other 

prevention efforts throughout the year.

The SAMHSA Partner Toolkit is available to help 

anyone involved in prevention access the tools 

and resources needed to accomplish their goals. In 

addition, we are continually exploring new products 

and materials that may be helpful to add as we begin 

planning for NPW each year. 

To help drive excitement this year, we also developed 

a range of informative NPW content, including savethe-date flyers, at-a-glance materials with essential 

facts about NPW, tips for working with local media, 

and social media content to encourage people to share 

#MyPreventionStory, and more! 

From April 1 to May 14, the Toolkit with information 

about planning an event received over 5,100 visits, and 

pages to access NPW promotional materials received 

over 4,700 visits.

www.samhsa.gov/prevention-week

As you begin planning your organization’s or group’s involvement in National Prevention Week (NPW), 

you’ll want to consider the many factors that will help you plan and host an effective event or activity. 

By clearly identifying the issues and topics your event will address, setting achievable goals and defining 

success up front, establishing a clear budget, determining the type and size of event you’ll be hosting, 

and creating a realistic timeline, your organization or group will be able to execute a successful event 

that strengthens your relationship with the community and connects your efforts to a nationwide health 

observance. Here are some ideas on how to work with the daily themes of NPW, whom to include, when 

and where to conduct your event, and free or low-cost ways to get the word out.

NPW Dates and Themes

SAMHSA encourages communities, organizations, and 

individuals to participate in NPW during the observance’s 

designated dates (May 8–14, 2022) to focus national 

attention on substance use prevention and promotion of 

mental health. NPW is an annual health observance 

dedicated to increasing public awareness of, and action 

around, mental and/or substance use disorders.

The daily themes of NPW highlight substance use and mental health issues that are essential to 

SAMHSA’s work and priorities for the nation at large. However, you are not required to align your NPW 

events or activities with these themes. Feel free to focus on areas of prevention that best suit you and 

your community. You also can hold events that encompass one or more of the themes.

Whom to Include

Once you know the goals of your event, deciding whom to include becomes a little easier. Consider 

partnering with other organizations to strengthen your event and maximize attendance. Additionally, if 

any members of your community can speak about the benefits of substance use prevention and mental 

health promotion, ask them to participate—event attendees may benefit greatly from personal stories 

or a motivational speaker. You can also check the NPW website to see other events that may be 

occurring in your geographic location and build connections in your community or state to increase 

participation in your event.

Where and When

The type of event you are holding and whom you choose to invite 

will help you determine the appropriate venue. Keep in mind how 

many people you are inviting and how many people you expect to 

actually attend. As you determine the date and time, be sure to note 

if other events are taking place at the same time that may compete 

with your event. If you want to host an indoor event, you can save 

costs by considering sites that are free to community organizations. 

If you are hosting your event outdoors, be sure to have an indoor 

backup location or rain date in case of inclement weather. Outdoor 

venues often require permits, so be sure to secure necessary permits 

in advance.

TIPS FOR PLANNING YOUR EVENT

Tip: Tell SAMHSA 

about your NPW event!

Submit details about your event for 

a chance to be featured in future 

NPW promotional materials, or the 

NPW Outcomes Report. 

Tip: Consider talking to 

other local organizations 

that have hosted events to 

find out which venues they 

prefer and to get 

recommendations for 

vendor services.

www.samhsa.gov/prevention-week

SOCIAL MEDIA PLATFORM OVERVIEW 

AND TIPS

When promoting your National Prevention Week (NPW) events and activities, it is vital to maximize your

efforts by regularly engaging with your intended audience. Facebook, Instagram, Twitter, YouTube, and other

digital media platforms, as well as email marketing, can help you reach a larger audience quickly at minimal or 

no cost. If your group or organization has social media accounts, then it is likely that you are already using

them to promote

When

your work.

considering which digital platforms and social networks to use, there are three key things to consider:

1. Target Audience—Who is your target audience(s)? Where are they most represented online and on

social media? Where do they get their information?

2. Objectives and Purpose—What is the purpose of your online activities? How will your social media

messages and content support your larger social marketing/communications strategy? What is the

action that you want your engaged audiences to take?

3. Process and Resources—What resources do you have to devote to your social and digital media

strategy? Consider potential writers, graphic designers, social media publishers, and community

managers. Who needs to review and approve copy? Do you have someone who can respond quickly

to time-sensitive posts on your social media accounts? Take a look at your marketing budget to see if

you can invest in social media advertisements. A little bit can go a long way! How will you evaluate

your efforts?

Here are some ways to get started with planning promotional activities on social media:

• Invest the time in developing strong promotional content (e.g., brief messages, graphics, or videos).

• Manage a social media editorial content calendar to maintain active and engaged accounts.

• Respond to and engage with comments accordingly.

• Ask staff members or volunteers who have personal accounts to help promote the activities and events

through their personal profiles.

The following is a list of commonly used social media networks and digital outreach channels, their best- use

scenarios, and complementary app suggestions based on general trends and insights.

Facebook

Facebook remains one of the most widely used social media sites among adults in the U.S., with 

about seven in 10 adults using the platform. Users range in age; however, more than two-thirds

of people age 50 and older use the platform.1 If your organization has a Facebook Business

NPW’S ONLINE FOOTPRINT 

NPW Website

The NPW website is the central online hub for National 

Prevention Week and provides resources, materials, 

and tools in English and Spanish. In addition, the 

website supports NPW participants in planning 

their events and activities and sharing prevention 

information from federal agencies and other national 

organizations. 

• More than 23,000 people visited the NPW website this 

year. More than 20% (4,699) of those visitors came to 

the site during NPW. 

• The NPW homepage was viewed more than 35,000

times during the year. In addition, nearly 40% of

visits came from Google, indicating broad awareness 

of NPW. 

• This year, the most downloaded resource from 

the NPW website was the NPW Fact Sheet, which 

visitors downloaded 1,600 times. However, the most 

downloaded resource during NPW was the Opioid 

Data Visualization, which participants downloaded 

255 times. 

• The prevention community helped raise awareness of 

NPW and its brand by downloading the web banner 

graphic more than 170 times.
2022 Outcomes Report 18

OVERVIEW OF METRICS FROM 

NATIONAL PREVENTION WEEK (MAY 8-14, 2022)

Users 4,699

Sessions 5,456

Page Views 13,229

NPW Homepage 5,199

NPW Promotional Materials 1,273

About 1,264

NPW Web Materials 1,112

Toolkit for Planning Event 1,007

SOURCES

Direct 1,507

Email 274

Organic Search 2,562

Referral 757

Social 356

VISITS BY SOURCE

Direct, 1507, 28%

Organic Search, Email, 272, 5%

2562, 47%

Referral, 

757, 14%

Social, 

356, 6%

SOCIAL MEDIA BREAKDOWN

Facebook, 

234, 66%

Twitter, 

77, 22%

LinkedIn, 

33, 9%

Instagram, 7, 2%

YouTube, 2, 1%
2022 Outcomes Report 19

Device

Mobile/Tablet 1,507

Desktop 274

Most Notable Referrals

SAMHSA Live Platform 124

Government Sites 61

Mayland, Ohio, Texas, Iowa

Schools 42

American Hospital Association 161

Email Newsletter

The NPW email distribution provided prevention 

organizations and individuals nationwide with 

resources, news, and ideas to support their substance 

misuse prevention efforts. Leading up to NPW 2022, 

SAMHSA also distributed two email newsletters.

Newsletter Highlights Include:

• 93,000+ Subscribers Emailed

• 48,000+ Total Emails Opened

• 6,300+ Registration Link Clicks

• Average Open Rate: 26%

• Average Click-Through Rate: 5.58%

Introducing #MyPreventionStory

Top Twitter Links Top Instagram Links
2022 Outcomes Report 20

“When we share our prevention stories, it compels others 

to share their stories. We’re building a community and 

showing individuals that they’re not alone... Stories are 

what changes behavior over time. Through our stories, we 

can help people live safer, healthier, and happier lives.” 

DAVID LAMONT WILSON

Public Health Analyst, National Prevention Week Coordinator, CSAP/SAMHSA

This year SAMHSA introduced #MyPreventionStory, a 

new storytelling initiative to help engage individuals 

and encourage them to share how vital substance 

misuse prevention has been in their lives.

#MyPreventionStory launched in May 2022, presenting 

a new way for people to share their experiences 

through storytelling and help build excitement for NPW. 

SAMHSA plans to continue to build on the success of 

#MyPreventionStory as part of NPW 2023.

337

results

1K

engagements

2.1M 

potential reach

#MYPREVENTIONSTORY ENGAGEMENT BREAKDOWN

Instagram Likes Twitter Likes Retweets Facebook Shares

Facebook Likes

May 8

0

50

100

150

200

250

300

May 9 May 10 May 11 May 12 May 13 May 14

Comments YouTube Likes
2022 Outcomes Report 21

SOCIAL MEDIA

From May 8–14, SAMHSA had 43 NPW-specific posts 

across its social media channels. 

SAMHSA’s NPW posts reignited with audiences and 

received:

1.1K

engagements

4.6M

potential reach

During the week, NPW had significant outside 

engagement from other government agencies, 

nonprofit organizations, public service agencies, 

schools, and more.

3.3K

mentions

34.9M

potential reach

5.5K

engagements 

(including likes, 

retweets/ 

shares, replies/ 

comments)
2022 Outcomes Report 22

ENGAGEMENT BREAKDOWN

Instagram Likes Twitter Likes Retweets Facebook Shares

Facebook Likes Comments Twitter Shares YouTube Likes

May 8

0

50

100

150

200

250

300

May 9 May 10 May 11 May 12 May 13 May 14

TOP HASHTAGS
2022 Outcomes Report 23

TOP LINKS SHARED ON SOCIAL:

 samhsa.gov — 253

 samhsa.gov/prevention-week — 184

 samhsa.gov/prevention-week/about — 1

 samhsa.gov/talk-they-hear-you/mobile-application — 8

 fndtreatment.gov — 8

 fentanylawarenessday.org — 7

 famhsa.gov/prevention-week/prevention-challenge — 6

 famhsa.gov/find-treatment — 6

 wayoutwestcoalition.org/blog/aces/ — 4

 eventbrite.com/e/importance-of-school-basedmental-health-services-in-k-12-schoolsregistration-333662843547 — 4

DISTRIBUTION ACROSS THE UNITED STATES

~0% 0.1% 0.1%–1% 1.2%–5.5% 44.1%
2022 Outcomes Report 24

LOOKING AHEAD LOOKING AHEAD TO 2023 TO 2023

SAVE THE 

DATE

MAY 7-13

2023

Prevention works. Since we are stronger when we work together, SAMHSA is exploring ways 

to keep the success and momentum going as we plan for NPW 2023. We look forward to 

collaborating with our partners in this work—from organizations to individuals on the front lines 

of prevention—to see where we can elevate our future efforts.

For example, SAMHSA plans to build on our #MyPreventionStory initiative to hone the power 

of storytelling and art, engaging individuals to share the importance of substance misuse 

prevention from their perspective. We are also planning to continue using a hybrid model of 

virtual and in-person events after the success of 2022’s virtual conference platform.

Check samhsa.gov/npw for regular updates and resources 

and to learn how to get involved in NPW 2023.