“Talk. They Hear You.”® 

New Campaign Mobile App Overview 

SAMHSA’s “Talk. They Hear You.” Campaign Launches New Mobile App for Parents and 

Caregivers

The Substance Abuse and Mental Health Services Administration’s 

(SAMHSA) new “Talk. They Hear You.”® campaign mobile app helps 

parents and caregivers prepare for some of the most important 

conversations they may ever have with their kids. It shows them how to turn 

everyday situations into opportunities to talk with their children about alcohol 

and other drugs, and equips them with the necessary skills, confidence, and 

knowledge to start and continue these conversations as their kids get older.

The app also helps prepare communities to implement and promote the 

campaign locally and educators to engage student assistance professionals, 

school leaders, and families in supporting the needs of students who may be 

struggling with substance use, mental health, or school-related issues.

About the “Talk. They Hear You.” Mobile App

Specifically, the new app is designed to help parents and caregivers, 

educators, and community members:

• Get Informed. Increase awareness about underage drinking and 

other drug use.

• Be Prepared. Introduce skill-building techniques, and share 

available resources and tools.

• Take Action. Increase actions to help prevent underage drinking 

and other drug use.

The app features sample conversation starters, ways to keep the 

conversation going, an interactive practice simulation section, and the opportunity to earn badges 

for practicing and having real-life conversations. It also includes a resources section with 

informative and useful videos, fact sheets, brochures, infographics, guides/toolkits, and more.
The app provides guidance for talking with kids in a range of situations so 

that parents and caregivers are prepared to talk about underage drinking and 

other drug use when opportunities arise.

For each scenario, the app helps parents and caregivers set a goal and gives 

them suggestions for how to start the conversation with their child.

It also helps parents and caregivers anticipate what 

their kid might say when they bring up these 

subjects so they can plan their responses in 

advance and keep the conversations on track. 

When they are ready, the app lets parents and caregivers practice and 

record themselves so that they can review what they said and make 

adjustments if needed. Remember, talking about underage drinking and 

other drug use works best when it happens naturally, in everyday 

conversations. So, practicing what they will say and how they will say it 

in several different situations is helpful for when the opportunities arise in 

real life.

The app also puts additional resources at parents’ and caregivers’ fingertips, 

such as useful information about alcohol and other drugs and how to help 

their child stay safe.

Parents and caregivers can download the app today to see how easy it can 

be to talk with their own kids about underage drinking and other drug use. 

The app is available for free on the App Store, Google Play, and the 

Microsoft Store.

Scan the QR code or visit https://www.samhsa.gov/talk-they-hearyou/mobile-application to:

• Watch the app’s promo video.

• Learn more about the app, and see how it works.

• Find out how to download the app.