OUTCOMES

REPORT

2023
2023 Outcomes Report 2

TABLE OF CONTENTS

Introduction 3

SAMHSA’S National Prevention Week 2023 At A Glance 4

Introducing the New Brand 6

NATIONAL PREVENTION WEEK INSIGHTS 6

BRAND IDENTITY 7

SAMHSA’s Prevention Day 8

PREVENTION ACTION CENTER 8

Enhancing Partnerships 9

PARTNERSHIP APPROACH AND OUTREACH STRATEGIES 9

PARTNER ORGANIZATIONS SAMHSA ENGAGED 10

COMMUNITY EVENT SUBMISSIONS 11

OPPORTUNITIES FOR COLLABORATION 12

National Prevention Week Activities 13

ON-DEMAND VIDEOS AND ACTIVITIES 13

SAMHSA EVENTS 14

Public Engagement 18

VIRTUAL PLATFORM ENGAGEMENT 18

WEBSITE ENGAGEMENT 18

SOCIAL ENGAGEMENT 20

Conclusion and Looking Ahead 23
2023 Outcomes Report 3

National Prevention Week promotes the world we want to see—where prevention helps keep people 

and communities healthy and safe. Each year, our work includes:

INTRODUCTION

Sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA), National Prevention Week 

is a national public education platform showcasing the work of communities and organizations across the country 

who are dedicated to raising awareness about the importance of substance misuse prevention and positive mental 

health. We recognize that the important work of prevention happens every day. We created National Prevention Week 

to celebrate these year-round initiatives and the possibilities prevention brings.

National Prevention Week took place from May 7–13, 2023. Our overarching goals leading up to, and during, National 

Prevention Week 2023 were to:

COMMUNITY INVOLVEMENT

Involving communities in raising 

awareness about substance 

misuse and mental health 

issues, implementing prevention 

strategies, and showcasing the 

effectiveness of evidence-based 

prevention programs.

PARTNER ENGAGEMENT

Cultivating partnerships and 

collaborations with federal 

agencies and national 

organizations dedicated to 

improving public health.

RESOURCE SHARING

Promoting and disseminating 

quality substance misuse 

prevention and mental 

health promotion resources 

and publications.

Launch the new National 

Prevention Week brand

Raise awareness about the 

new year-round approach

Refresh the approach 1 2 3 to partner engagement
2023 Outcomes Report 4

SAMHSA’S NATIONAL PREVENTION WEEK 2023 

AT A GLANCE

This year, National Prevention Week held two events 

to highlight prevention-focused organizations.

Ahead of National Prevention Week 2023, SAMHSA actively 

engaged nine representative partner organizations to 

establish specific programs and efforts with.

National Prevention Week kicked off with opening 

remarks from Tom Coderre, SAMHSA’s Acting 

Deputy Assistant Secretary for Mental Health and 

Substance Use, and CAPT Jennifer Fan, Pharm.D., 

J.D., SAMHSA’s Acting Director of the Center for 

Substance Abuse Prevention (CSAP), celebrating 

the 10th anniversary of “Talk. They Hear You.”® 

campaign relaunch event. Three organizations, 

representing Washington, Ohio, and California, 

discussed how they were able to implement “Talk. 

They Hear You.”® into their communities.

During National Prevention Week 2023, the 

Communities Talk to Prevent Alcohol and Other 

Drug Misuse team showcased prevention stories, 

including successes, challenges, and highlights, 

from leaders representing Tuskegee University 

in Alabama, Ball State University in Indiana, the 

Northwest Michigan Health Department, and 

Florida Atlantic University.

1,812 Total Registrants for National 

Prevention Week 2023
SAMHSA received: SAMHSA posted:

The top pages included the:

Homepage

(5,733 page views),

Prevention Activities

(2,213 page views), 

and Promotional Materials

(1,834 page views).

SAMHSA received:

1.2K mentions, 3K engagements, 

and saw a potential reach of 48.3M 

from external National Prevention 

Week-related posts by our partners 

and community network.

#MyPreventionStory is a way for us to 

acknowledge our mental health and 

substance misuse prevention experiences. 

This year, we received:

242 #MyPreventionStory posts, 

which garnered 1.4K engagements 

and saw a potential reach of 1.3M.

57 submissions to the 

community event form on the 

National Prevention Week site.

2023 Outcomes Report 5

41 National Prevention Weekthemed posts across social media.

These posts inspired audiences 

and received:

1.2Kengagements 

4.2M potential reach.

During the week, the National Prevention 

Week site received:

4,601users,

5,222sessions, and

16,786page views.
2023 Outcomes Report 6

INTRODUCING THE 

NEW BRAND

SAMHSA is continuously working to improve the prevention landscape. As such, in 2022, the National Prevention 

Week team met to revisit and reevaluate the approach of National Prevention Week to ensure it aligns with the needs 

of the prevention field.

NATIONAL PREVENTION WEEK INSIGHTS

The priority for the National Prevention Week rebrand was to create something for the prevention community; 

ultimately, to create a brand that is more recognizable and easier for organizations, prevention leaders, individuals, 

and communities to connect with. The team saw an opportunity to reinvigorate the National Prevention Week brand 

to help more clearly articulate National Prevention Week to stakeholders. With this in mind, the team conducted a 

series of National Prevention Week strategic planning workshops, with the explicit goals of:

• Refining and articulating the essence and strategy of National Prevention Week.

• Aligning the goals and objectives for National Prevention Week.

• Identifying the primary audiences and target populations of National Prevention Week.

• Rethinking and rearticulating the approach to National Prevention Week communications and engagement 

efforts to be year-round, versus just focused on the week-long observance. 

• Creating a new brand, visual identity, and set of key messages for National Prevention Week. 

There were four key insights that served as the foundation for the new brand identity and approach to National 

Prevention Week:

By showcasing the 

work of SAMHSA’s 

partners in prevention, 

National Prevention 

Week clarifies the need 

for ongoing action 

surrounding 

substance misuse.

1

There is a connection 

between positive 

mental health and 

substance misuse 

prevention.

2

Prevention works...

but it can be hard 

to define. 

3

SAMHSA is a 

credible voice with 

a large reach and 

platform to connect 

organizations, 

communities, and 

individuals to 

change lives.

4
2023 Outcomes Report 7

BRAND IDENTITY

National Prevention Week previously featured changing themes and logos, which made it difficult to have one 

cohesive brand for organizations to connect with. Moving forward, there will be one tagline and logo that will capture 

the essence of prevention:

This new tagline was conceptualized based on the specific insight that prevention works, but it’s hard to define. It is 

difficult to prove the absence of something. Instead, the team wanted to frame prevention as the potential for what can 

happen and celebrate that possibility. 

The new logo was developed to focus on the “we” that is inherent in communities and in prevention, as National 

Prevention Week is ultimately all about people—the people and communities that come together to protect others 

through prevention. 

Shifting the National Prevention Week approach will better support our partners in prevention by providing evidencebased and accessible resources to facilitate collective action year-round. We know that prevention happens every 

day, and we want to highlight the prevention community’s efforts during National Prevention Week. By showcasing 

the important work happening throughout the prevention field, we can confront the societal challenges surrounding 

substance misuse together, while celebrating stories of prevention.

A Celebration of Possibility 

reflects the brighter futures that exist thanks to the ongoing work of prevention.

OLD LOGOS

NEW LOGO
2023 Outcomes Report 8

SAMHSA’S PREVENTION DAY

SAMHSA’s Prevention Day (SPD) took place on Monday, 

January 30, 2023, in conjunction with the CADCA 

National Leadership Forum. National Prevention Week 

Coordinator, David Lamont Wilson, gave a presentation 

to introduce the new National Prevention Week brand 

during the closing plenary session and facilitated a 

workshop on the importance of storytelling to advance 

the prevention field.

PREVENTION ACTION CENTER

The Prevention Action Center is an interactive learning 

hub that SPD attendees can visit throughout the day 

and between SPD workshop sessions. SAMHSA’s 

prolific national prevention programs, including National 

Prevention Week, Talk. They Hear You.®, and Communities 

Talk, offer prevention-focused resources that individuals 

can take back to their organizations and communities. 

This year, the National Prevention Week booth 

distributed the National Prevention Week 2023

Resource Calendar and the Wristband Toolkit, which 

contains the Toolkit materials on a convenient USB drive. 

In addition, the National Prevention Week team provided 

activities for attendees to participate in—such as the 

#MyPreventionStory mural wall, where individuals wrote 

down what prevention means to them and added it 

to a banner—the #MyPreventionStory hybrid photo 

booth, and distributed the National Prevention Week 

crossword puzzle.

The #MyPreventionStory photo booth was accessible 

through a kiosk at the National Prevention Week booth 

or via a QR code, where individuals could enter the virtual 

photo booth from their phones. 

Throughout the day, there were 264 total photo booth 

sessions, including 182 photos, 73 GIFs, and nine 

videos. Photo booth images, GIFs, and videos were 

displayed as a slideshow on two monitors, so participants 

could see themselves and their peers when they walked 

by the booth.
2023 Outcomes Report 9

ENHANCING PARTNERSHIPS

As National Prevention Week seeks to showcase and uplift organizations across the country working on substance 

misuse prevention and mental health promotion, partnerships remain a key component of our community 

relationships. This year, the National Prevention Week team sought to engage organizations to help them understand 

the new year-round approach and emphasize the collaboration between National Prevention Week and partner 

organizations to reinforce the value of the program to the prevention community.

PARTNERSHIP APPROACH AND OUTREACH STRATEGIES

The goal of our partnership approach was to further the reach of SAMHSA’s National Prevention Week activities 

and provide information to support audiences in pursuit of substance misuse prevention and positive mental health 

promotion. Within this approach, we had two engagement goals and their respective strategies:

To achieve our partnership goals, we held 1:1 discussions at several points throughout the year to showcase the new 

year-round approach to National Prevention Week engagement, providing more opportunities to share information, 

build relationships, and capture input from key stakeholders. 

We honed our approach to zero in on organizations that were explicitly focused on prevention or mental health efforts, 

including collegiate organizations, youth organizations, and community organizations. Our initial outreach started with 

narrowing a list of prevention-focused organizations into five distinct categories, with one to two organizations per 

category. We set up initial conversations with each group, with an underlying focus on relationship-building. During these 

individual meetings, we shared information about National Prevention Week, including the new logo, new brand, new 

tagline, and new approach; provided organizations with actionable tools to get involved in National Prevention Week; 

and emphasized the value of what SAMHSA and National Prevention Week has to offer. 

1 2 Reinvigorate existing 

relationships with preventionfocused organizations.

Strategy: Create and sustain a 

“splash” launching the National 

Prevention Week brand, ensuring 

adoption among the field.

Strategy: Elevate National 

Prevention Week and highlight 

evidence-based approaches in use 

among the field.

Establish relationships with new 

and up-and-coming preventionfocused organizations.

Strategy: Reinforce SAMHSA’s 

position as a leader in the 

prevention and mental health 

spaces, creating opportunities for 

the sharing of dynamic, engaging 

prevention content and information.
2023 Outcomes Report 10

PARTNER ORGANIZATIONS SAMHSA ENGAGED

This year, we specifically engaged with the community of organizations and stakeholders engaged in prevention 

activities. To better ensure representation across the spectrum of prevention, we combined the organizations into five 

categories: Direct Patient Support, Philanthropic Foundations, Policy-Focused Organizations, Youth Organizations, 

and Local Organizations. We identified priority organizations for outreach, listed below.

DIRECT COMMUNITY SUPPORT

Faces & Voices of Recovery 

A nonprofit dedicated to organizing and mobilizing Americans in recovery into 

community organizations and networks, to promote the right and resources to 

recover through advocacy, education, and demonstrating the power and proof 

of long-term recovery. Their large reach includes their Association of Recovery 

Community Organizations (ARCO), a 140-member network of local, regional, 

and statewide Recovery Community Organizations (RCOs).

The JED Foundation 

A nonprofit organization that protects emotional health and prevents suicide for 

our nation’s teens and young adults. JED partners with high schools and colleges 

to strengthen their mental health, substance misuse, and suicide prevention 

programs and systems.

Addiction Policy Forum 

A nationwide nonprofit organization dedicated to eliminating addiction as a 

major health problem. Their strategic priorities include helping patients and 

families in crisis, ending the stigma around addiction, expanding prevention 

and early intervention, increasing the uptake of evidence-based practice, and 

advancing patient-led research.

Mothers Against Drunk Driving (MADD)

A nonprofit organization that seeks to stop drunk driving, support those affected 

by drunk driving, prevent underage drinking, and strive for stricter impaired 

driving policy, whether that impairment is caused by alcohol or any other drug.

National Alliance on Mental Illness (NAMI)

The nation’s largest grassroots mental health organization, dedicated to building 

better lives for the millions of Americans affected by mental illness. They provide 

advocacy, education, support, and public awareness. As a leading voice in 

mental health, NAMI’s mission aligns with National Prevention Week to amplify 

prevention work.

PHILANTHROPIC FOUNDATIONS

POLICY-FOCUSED ORGANIZATIONS
2023 Outcomes Report 11

The Trevor Project

A national nonprofit focused on suicide prevention efforts among lesbian, gay, 

bisexual, transgender, queer, and questioning youth. The Trevor Project is a 

trusted resource for LGBTQ youth and can reach that population with helpful 

information to support their mental health needs.

Students Against Destructive Decisions (SADD)

A nonprofit that empowers and mobilizes students and adult allies to engage 

in positive change through leadership and smart decision-making. SADD 

fosters a sense of belonging and promotes resiliency, leadership, and advocacy 

skills so that young people make positive life decisions that will carry them 

throughout life.

Active Minds

A nonprofit with student organization chapters in more than 1,000 campuses 

and communities that promotes mental health and suicide prevention in 

young adults. 

YOUTH ORGANIZATIONS

LOCAL ORGANIZATIONS

COMMUNITY EVENT SUBMISSIONS

Ahead of and throughout National Prevention Week, organizations across the country were able to submit information 

about their prevention-focused events through our Community Event form on the National Prevention Week website. 

Community organizations shared the ways in which they engaged youth, distributed information about prevention, 

engaged peer leaders, and more. 

SOME EVENT SUBMISSIONS INCLUDE:

Our community is hosting a prevention walk for students, 

teachers, and community members. Participants will walk 

from our high school to our youth service bureau, where 

we will have music, food, activities, and a reading of our 

first signed National Prevention Week proclamation.

Change Collaborative of Manchester 

MANCHESTER, CT

Baltimore County Department of Health 

A local department of health whose mission is to promote health and prevent 

disease through education, advocacy, and linkage to resources and treatment 

to improve the quality of life for Baltimore County residents. Their substance use 

treatment center, the Bureau of Behavioral Health at Eastern Family Resource 

Center, aims to support prevention efforts.
2023 Outcomes Report 12

Covenant Community, Inc. (CCI) and Recovery 

Resources of Atlanta-Midtown (RRAM) successfully 

produced the organization’s first-ever Recovery Summit 

on May 6 as a kickoff event preceding SAMHSA’s 

National Prevention Week. The summit kicked off 

with Freedom: Love Liberates—an interactive and 

autobiographical presentation that blends music, dance, 

and creative storytelling, based on Carter Love’s own 

#MyPreventionStory.

Covenant Community Inc. 

ATLANTA, GA

Our school engagement in May included an exciting 

celebration of SAMHSA’s National Prevention Week 

at Apollo Junior High School in Richardson, Texas. In 

partnership with Steered Straight, Wright Entertainment 

Group, and rising boy band No Lonely Hearts, Victoria’s 

Voice helped showcase how powerful, passionate 

speakers can truly connect with students to deliver 

prevention messaging. Crystal Vallee from Steered 

Straight delivered a powerful message about the 

dangers of vaping, leaving a lasting impression on 650 

7th and 8th grade students. Crystal’s personal journey 

to recovery from addiction and trauma inspired students 

to embrace self-worth and make positive changes. A 

stellar performance by No Lonely Hearts capped off this 

transformative event for students.

Victoria’s Voice Foundation 

RICHARDSON, TX

OPPORTUNITIES FOR COLLABORATION

A key pillar of our partnership efforts this year was collaboration during National Prevention Week and year-round. 

It’s essential to ensure that partners benefit from working with SAMHSA and engaging with and participating in National 

Prevention Week. Organizations have opportunities to share their ideas through federal-level input and impact through 

conversation with leaders; the ability to provide feedback about ongoing National Prevention Week efforts; recognition 

within the prevention community at large; and impact on National Prevention Week in upcoming years.
2023 Outcomes Report 13

NATIONAL PREVENTION WEEK ACTIVITIES

Throughout National Prevention Week, participants could access all events, videos, and activities through our virtual 

lobby. Individuals and organizations could log on to the platform to see the schedule for the week, along with ondemand resources for them to engage with and download.

ON-DEMAND VIDEOS AND ACTIVITIES

The National Prevention Week virtual lobby directed attendees to videos, visually dynamic promotion materials, and 

a series of digital interactive prevention activities. SAMHSA developed a first-of-its-kind suite of engaging, interactive 

prevention-focused, digital and printable content was accessible throughout the entire week. These branded materials 

allowed SAMHSA to share the National Prevention Week logo and tagline far and wide, created an opportunity to 

reinforce messages and priority topics, and established a fun way to help people learn more about prevention. 

Specific Resources and Activities Include: 

• Word Search 

• Crossword Puzzle 

• Prevention Fill-It-In 

• Ad Libs 

• Coloring Book Design Printout 

• This-or-That Template 

• Prevention Bingo 

• #MyPreventionStory Printout 

• #MyPreventionStory How-To Guide 
2023 Outcomes Report 14

On-demand videos were available in a linked YouTube playlist for participants to access throughout the week. Videos 

included Talk. They Hear You. ® and Communities Talk webinar recordings, 60-second PSAs, Prevention Perspectives 

videos, and more.

SAMHSA EVENTS

National Prevention Week also showcased events from SAMHSA initiatives, Talk. They Hear You.® and Communities 

Talk, held on Monday and Wednesday of National Prevention Week, respectively.

TALK. THEY HEAR YOU.® 10TH ANNIVERSARY RELAUNCH EVENT

This year marks the 10th anniversary of Talk. They Hear You.® and, to 

celebrate their first decade, the team hosted a campaign relaunch 

event to kick off National Prevention Week on May 8, 2023, and 

released a suite of new products. The event kicked off with opening 

remarks from Tom Coderre, SAMHSA’s Acting Deputy Assistant 

Secretary for Mental Health and Substance Use, and CAPT 

Jennifer Fan, Pharm.D., J.D., SAMHSA’s Acting Director of CSAP, 

to relaunch the “Talk. They Hear You.”® Campaign. Through this 

campaign, SAMHSA aims to reduce underage drinking and substance use by providing parents and caregivers with the 

information and resources they need to address these issues. 

Talk. They Hear You.® has reached families, 

schools, and communities in all corners of 

the country. Most notably the campaigns’ 

television, radio, and print public service 

announcements have collectively garnered 

over 21.7 billion impressions.

CAPT Jennifer Fan, Pharm.D., J.D.,

Acting Director of the Center 

for Substance Abuse Prevention

Over the years, we’ve continued to develop 

messages and materials for both schools 

and educators, and most recently we’ve 

expanded our materials and messaging to 

recognize the role and importance of our 

community members to ensure we highlight 

the role the entire community plays in the 

lives of our children.

Robert Vincent, M.S.Ed., 

Associate Administrator for Alcohol Prevention 

and Treatment Policy, SAMHSA’s Center for 

Substance Abuse Prevention
2023 Outcomes Report 15

This relaunch event featured: 

Safe Yakima Valley Drug-Free Action Team, working closely with schools 

to do drug-free and drug prevention work. About half of the population 

in the community is Hispanic, so the team translates and graphically 

updates “Talk. They Hear You.”® materials, such as print and TV public 

service announcements, to represent the community so that the materials 

are available to all.

Sacramento County Coalition for Youth Prevention and Early Intervention 

Dept., helping young people get a seat at the table, which is why the 

Sacramento Ambassadors for Change—a youth ambassadors’ program—

is now a large part of the coalition. 

ADAMHS Board of Cuyahoga County in Ohio, contracting with more than 

70 organizations that are in the field doing prevention work and using the 

“Talk. They Hear You.”® campaign. 

It was very important to me that we utilized evidence-based programs. As there were 

many people locally who were using ineffective tactics, we wanted to make sure that 

we were countering that with evidence-based practices, which is why we turned to 

Talk. They Hear You.® — Alicia Tobin

We had young people at the table when we were creating the coalition and what 

they continually said to us is ‘nothing about us without us.’ We then went to look for 

resources to provide outreach and education for parents and we found Talk. They Hear 

You.® We were looking for something that was evidence-based that mattered to us, 

and Talk. They Hear You.® was exactly what we needed.” — Joelle Orrick 

Prevention is the key in helping us get our numbers down as we continue to face the 

opioid epidemic and see our substance use treatment numbers rise, which is why 

we chose Talk. They Hear You.® — Beth Zetlo
2023 Outcomes Report 16

On Wednesday, May 10, 2023, the Communities Talk to Prevent 

Alcohol and Other Drug Misuse team held a lively panel discussion 

moderated by David Lamont Wilson, National Prevention Week 

coordinator, where communities from across the country shared 

their prevention success stories. The conversation highlighted 

successful prevention strategies, including participating in National 

Prevention Week, along with stories, insights, and lessons learned. 

Since 2006, Communities Talk has provided prevention resources 

and planning stipends to thousands of community-based organizations, colleges, and universities to develop tailored 

strategies that work in their communities.

COMMUNITIES TALK PANEL DISCUSSION

Communities Talk is a SAMHSA program 

designed to support community-based 

organizations, institutes of higher education, 

and statewide or state-based organizations 

to host prevention events and activities to get 

the conversation started. These events raise 

awareness and educate communities about 

the harmful consequences of substance 

misuse as well as underage drinking in youth 

and young adults.

David Lamont Wilson,

National Prevention Week Coordinator

Communities Talk is making a difference. 

We were able to talk with and educate the 

students, and the counselors were able to 

implement interventions to help put a stop 

to underage drinking and vaping use.

Dr. April Jones 

Tuskegee University 

Tuskegee, Alabama
2023 Outcomes Report 17

We have engrained prevention into our social 

work discipline; we now have a required 

course where students are able to take the 

Certified Prevention Specialist exam and 

become credentialed as an associate through 

Indiana’s credentialing agency.

Dane Minnick 

Ball State University 

Muncie, Indiana

We published an article that received a lot 

of pick up on the adverse effect of cannabis, 

especially on young people, and what to look 

for when your friends and loved ones are cousing medication with alcohol; it was really 

impactful to see our guidance shared in our 

local community.

Dr. Armiel Suriaga 

Florida Atlantic University 

Boca Raton, Florida

Our community members expressed the need 

for more training to understand the landscape 

of Michigan’s marijuana laws, as it’s now 

the most prevalently used substance among 

high school students in our community—

surpassing alcohol and nicotine use for the 

first time—so we chose to focus our efforts on 

addressing this issue.

Nichole Flickema 

The Health Department of Northwest Michigan 

Otsego County, Michigan
PUBLIC ENGAGEMENT

VIRTUAL PLATFORM ENGAGEMENT

For the second year in a row, National Prevention Week was hosted virtually, and participants who registered for 

National Prevention Week had access to the virtual platform throughout the week. The platform, which included 

a virtual lobby design, created a centralized portal for registrants to access SAMHSA’s National Prevention Week 

events, activities, on-demand videos, and resources.

WEBSITE ENGAGEMENT

The National Prevention Week website is the central 

online hub that provides resources, materials, and tools 

to advance prevention and mental health efforts. In 

addition, the website supports individuals in planning their 

events and activities and sharing prevention information 

from federal agencies and other national organizations.

Throughout the week, from May 7–13, 2023, the National 

Prevention Week website received 4,601 users, 5,222 

sessions, and 16,786 page views (a 27% increase

compared to last year) with an average session duration 

of 3:05 minutes. 

The week before National Prevention Week (April 30–

May 6) the website received 5,071 users, 4,785 sessions, 

16,698 page views, and an average session duration of 

3:04. The top pages during this time were the toolkit, 

promotional materials, #MyPreventionStory, web logos 

and stickers, and web materials; this indicates that users 

likely came to the website ahead of National Prevention 

Week to prepare for the week. Social media posts utilizing 

these materials, as well as downloads (top downloads were 

the fact sheet, sample social media message, promotional 

flyer, and social media tips), reinforce this.

2023 Outcomes Report 18

THE TOP PAGES, BY PAGE VIEWS, WERE:

Homepage 5,733

Prevention Activities 2,213

National Prevention Week Promotional Materials 1,834

Toolkit for Planning Your Event 1,656

National Prevention Week Logos and Stickers 921

National Prevention Week Web Materials 921

About National Prevention Week 647

Community Events 563

#MyPreventionStory 560

Substance Use Prevention Resources for Youth and College Students 458

Total number of registrants for 

the Communities Talk Webinar: 

1,680

Total number of registrants for 

the Talk. They Hear You.® 10th 

Anniversary Event: 

1,670

Total number of National 

Prevention Week 2023 registrants: 

1,812

DURING NATIONAL PREVENTION WEEK
2023 Outcomes Report 19

THE MOST DOWNLOADED NATIONAL PREVENTION WEEK RESOURCES INCLUDE: 

National Prevention Week Fact Sheet 348

This or That 258

Sample Social Media Message 205

Crossword 204

Word Search 186

Prevention Fill-it-In 161

Ad Libs 150

Bingo 146

#MyPreventionStory Write-In 126

Crossword Digital 117

SOURCES SESSIONS

Organic 2,308

Google 1,915

Bing 346

Yahoo 43

Direct 989

Referral 1,117

Increased 47% compared to last year

Social

376

Increased 5% compared to last year

Twitter 56

Facebook 260

LinkedIn 48

Instagram 9

Email

424

Increased 55% compared to last year
2023 Outcomes Report 20

SOCIAL ENGAGEMENT

SAMHSA had 41 National Prevention Week posts across social media. These posts inspired audiences and received 

1.2K engagements with a potential reach of 4.2M.

During the week, National Prevention Week had notable engagement from other government agencies, nonprofit 

organizations, public service agencies, schools, and more. In total, SAMHSA received 1.2K mentions, 3K 

engagements, and saw a potential reach of 48.3M (an increase of 38% compared to last year) from National 

Prevention Week-related posts.

#MyPreventionStory is a way for SAMHSA to acknowledge our mental health and substance misuse prevention 

experiences. This year, National Prevention Week received 242 #MyPreventionStory posts which, garnered 1.4K 

engagements and saw a potential reach of 1.3M.

SAMHSA CHANNELS

41 TOTAL POSTS

MOST POPULAR POSTS BY ENGAGEMENT

potential reach Facebook: 14

4.2M

Facebook Reacts: 84

Facebook Shares: 150

Instagram: 13

Instagram Likes: 597

Twitter: 14

Twitter Likes: 179

Twitter Retweets: 128

1.2K

engagement
2023 Outcomes Report 21

NON-SAMHSA CHANNELS

MOST POPULAR POSTS

potential reach

48.3M

total posts

1.2K

engagement

3K

Increased 38% 

compared to last year
2023 Outcomes Report 22

NON-SAMHSA ENGAGEMENT SPLIT BY DAY

Date Instagram 

Likes

Twitter 

Likes Comments Retweets Facebook Likes

Twitter 

Shares

Facebook 

Shares

YouTube 

Likes

Facebook 

Love

5/7/23 161 44 9 35 3 0 7 0 1

5/8/23 460 55 25 38 51 6 9 17 4

5/9/23 386 39 32 13 5 6 2 0 0

5/10/23 390 52 30 28 15 9 18 0 0

5/11/23 487 18 42 12 24 25 5 1 0

5/12/23 238 14 35 9 0 0 0 4 0

5/13/23 49 14 7 7 2 0 1 0 0

potential reach

1.3M

total posts

242

engagement

1.4K
MAY 12–18

2024

SAVE THE

DATE

CONCLUSION AND LOOKING AHEAD

We are stronger when we work together, and SAMHSA is always looking 

for opportunities to partner with those on the frontlines of prevention 

to collectively elevate future efforts. Throughout 2023 and beyond, we 

aim to support our partners in prevention by providing evidence-based 

and accessible resources to facilitate collective action. We know that 

prevention happens year-round, and we will be showcasing prevention 

work throughout the field to confront the societal challenges surrounding 

substance misuse together while celebrating stories of prevention.

Stay tuned to hear more about the new virtual prevention series that aims 

to showcase, elevate, and celebrate the important prevention ideas, events, 

news, and activities that impact communities across the country. This webinar 

series will focus on spotlighting prevention organizations and cultivating social 

innovation to address the real needs of our communities and young people.

Sharing prevention stories is an opportunity to build community, change behavior, and 

help people live safer, healthier, and happier lives by showing them that they are not alone. 

Year-round, we encourage individuals and organizations to create and share a prevention 

story on social media—whether it’s telling how they are helping to prevent substance 

misuse or sharing the ways they’re promoting mental health. Be a part of the national 

conversation that celebrates prevention by using the hashtag #MyPreventionStory!