Exhibit
      12.1


**Certification
      of Chief Executive Officer**







I,
      Jorge
      Carlos Bledel, certify that:




1.
      I have
      reviewed this Annual Report on Form 20-F of BBVA Banco Francés
      S.A.;




2.
      Based
      on my knowledge, this Annual Report does not contain any untrue statement of
      a
      material fact or omit to state a material fact necessary to make the statements
      made, in light of the circumstances under which such statements were made,
      not
      misleading with respect to the period covered by this Annual
      Report;




3.
      Based
      on my knowledge, the Financial Statements, and other financial information
      included in this Annual Report, fairly present in all material respects the
      financial condition, results of operations and cash flows of the registrant
      as
      of, and for, the periods presented in this Annual Report;




4.
      The
      registrant’s other certifying officer and I are responsible for establishing and
      maintaining disclosure controls and procedures (as defined in Exchange Act
      Rules
      13a-15(e) and 15d-15(e)) and internal
      control
      over financial reporting (as defined in Exchange Act Rules 13a-15(f) and
      15d-15(f)) for the company andhave:




a)
      designed such disclosure controls and procedures, or caused such disclosure
      controls and procedures to be designed under our supervision, to ensure that
      material information relating to the registrant, including its consolidated
      subsidiaries, is made known to us by others within those entities, particularly
      during the period in which this Annual Report is being prepared;




b)Designed
      such internal control over financial reporting, or caused such internal control
      over financial reporting to be designed under our supervision, to provide
      reasonable assurance regarding the reliability of financial reporting and the
      preparation of financial statements for external purposes in accordance with
      generally accepted accounting principles;




c)
      evaluated the effectiveness of the registrant’s disclosure controls and
      procedures and presented in this Annual Report our conclusions about the
      effectiveness of the disclosure controls and procedures, as of the end of the
      period covered by this report based on such evaluation; and




d)
      disclosed in this report any change in the registrant’s internal control over
      financial reporting that occurred during the period covered by the Annual Report
      that has materially affected, or is reasonably likely to materially affect,
      the
      registrant’s internal control over financial reporting; and




5.
      The
      registrant’s other certifying officer and I have disclosed, based on our most
      recent evaluation of internal control over financial reporting, to the
      registrant’s auditors and the audit committee of registrant’s board of directors
      (or persons performing the equivalent function):




a)
      all
      significant deficiencies and material weaknesses in the design or operation
      of
      internal control over financial reporting which are reasonably likely to
      adversely affect the registrant’s ability to record, process, summarize and
      report financial information; and




b)
      any
      fraud, whether or not material, that involves management or other employees
      who
      have a significant role in the registrant’s internal controls over financial
      reporting.




Date:
      May
      11, 2007








/s/Jorge
                Carlos
                BledelTitle:   Chief
                Executive Officer