UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549  FORM 10-Q/A (Amendment No. 1)  [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2012 or [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from                                                                to  Commission File Number: 000-50502  BILLMYPARENTS, INC. (Exact Name of registrant as Specified in Its Charter)  Colorado33-0756798(State of other jurisdiction of incorporation or organization)(I.R.S. Employer Identification No.)  6190 Cornerstone Court, Suite 216 San Diego, California (Address of principal executive offices)  (858) 677-0080 (Registrants telephone number)  Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. [X] Yes [ ] No  Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files. [X] Yes [ ] No  Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of large accelerated filer, accelerated filer, non-accelerated filer, and smaller reporting company in Rule 12b-2 of the Exchange Act.  Large accelerated filer [ ]                                                      Accelerated filer [ ]  Non-accelerated filer   [ ]                                                     Smaller reporting company [X]  Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). [ ] Yes [X] No  Indicate the number of shares outstanding of each of the registrants classes of common stock, as of the latest practicable date: 113,335,904 shares of common stock were outstanding as of December 18, 2012.   EXPLANATORY NOTE BillMyParents, Inc. (the Company, we, us and our) is filing this Amendment No. 1 to its Quarterly Report on Form 10-Q/A (the Amended 10-Q) to amend its Quarterly Report on Form 10-Q for the Quarter Ended March 31, 2012, filed with the Securities and Exchange Commission (the SEC of May 10, 2012 (the Original 10-Q).  This Amended 10-Q is being filed to amend and restate our consolidated financial statements and related disclosures the quarter ended March 31, 2012. Background of the Restatement On December 13, 2012, the Board of Directors of the Company, after consultation with and upon recommendation from management of the Company, concluded that its unaudited financial statements included in the Companys Original 10-Q for the Quarter ended June 30, 2012 cannot be relied  upon due to an error related to the classification of the Companys outstanding unregistered Series B Preferred Stock, Common Stock and warrants to purchase the Companys common stock (the unregistered preferred stock, unregistered common stock and the warrants, respectively) as permanent stockholders equity rather than temporary or mezzanine stockholders equity.  The Registration Rights Agreement for the unregistered preferred stock, unregistered common stock and warrants provides for certain registration rights which do not include adequate penalties if the Company fails to register these securities by a fixed date.  Consequently, the presumption is that the preferred stock, common stock and related warrants subject to the registration rights may be settled in cash.  Based on the presumption of potential cash settlement, the preferred stock and common stock is classified outside of equity as temporary equity until the registration is effective and the warrants are classified as a liability.  As a result, at June 30, 2012, the unregistered common stock and the unregistered preferred stock have been reclassified from permanent stockholders equity into temporary stockholders equity.  Changes in the fair market value of the warrants during the period are not material. The items included herein have been modified and superseded where necessary to reflect the restatement. In accordance with applicable SEC rules, this Amended 10-Q includes certifications from our Chief Executive Officer and Chief Financial Officer dated as of the date of this filing.  Except for the items herein (and not including the statements of operations and cash flows which are included for the convenience of the reader), no other information included in the Original 10-Q is being amended by this Amended 10-Q.  The Amended 10-Q continues to speak as of the date of the Original 10-Q, and we have not updated the filing to reflect events occurring subsequently to the Original 10-Q date, other than those associated with the restatement of the Companys financial statements.  Accordingly, this Amended 10-Q should be read in conjunction with our filings made with the SEC subsequent to the filing of the Original 10-Q.  TABLE OF CONTENTS  PART I: Financial Information   Item 1  Financial Statements Condensed Consolidated Balance Sheets as of June 30, 2012 (unaudited) and September 30, 2011 Condensed Consolidated Statements of Operations (unaudited) for the three and nine months ended June 30, 2012 and 2011 Condensed Consolidated Statements of Cash Flows (unaudited) for the nine months ended June 30, 2012 and 2011 Notes to Condensed Consolidated Financial Statements (unaudited) Item 2  Managements Discussion and Analysis of Financial Condition and Results of Operations Item 3  Quantitative and Qualitative Disclosures about Market Risk Item 4  Controls and Procedures   PART II: Other Information  Item 1  Legal Proceedings Item 1A  Risk Factors Item 2  Unregistered Sales of Equity Securities and Use of Proceeds Item 3  Defaults upon Senior Securities Item 4  Removed and Reserved Item 5  Other Information Item 6  Exhibits   Signatures  Exhibits    FORWARD LOOKING STATEMENTS  In addition to historical information, this Quarterly Report on Form 10-Q may contain statements relating to future results of BillMyParents, Inc. (including certain projections and business trends) that are forward-looking statements. Our actual results may differ materially from those projected as a result of certain risks and uncertainties. These risks and uncertainties include, but are not limited to, without limitation, statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as expects or does not expect, is expected, anticipates or does not anticipate, plans, estimates or intends, or stating that certain actions, events or results may, could, would, might or will be taken, occur or be achieved) are not statements of historical fact and may be forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results or achievements of our Company to be materially different from any future results or achievements of our Company expressed or implied by such forward-looking statements. Such factors include, among others, those set forth herein and those detailed from time to time in our other Securities and Exchange Commission (SEC) filings including those contained in our most recent Form 10-K. These forward-looking statements are made only as of the date hereof, and we undertake no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as otherwise required by law. Our Company cautions readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Our Company disclaims any obligation subsequently to revise any forward-looking statements to reflect events or circumstances after the date of such statements or to reflect the occurrence of anticipated or unanticipated events. Also, there can be no assurance that our Company will be able to raise sufficient capital to continue as a going concern.


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|BILLMYPARENTS, INC.                                                                              
|Condensed Consolidated Balance Sheets                                                            
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   
|                                                                                                  |                                                                                      |                                                                                       |              | June 30, 2012 (unaudited)
(restated) |       |              | September 30, 2011
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   
|Assets                                                                                           
|Current assets:                                                                                   |                                                                                      |                                                                                       |              |                                      |      
|                                                                                                  | Cash and cash equivalents                                                            | $                                                                                     | 7,387,392    |                                      | $     | 1,386,402   
|                                                                                                  | Amounts on deposit with card processor                                               |                                                                                       | 161,291      |                                      |       | 90,359      
|                                                                                                  | Amounts on deposit with or due from merchant processors                              |                                                                                       | 183,002      |                                      |       | 41,793      
|                                                                                                  | Prepaid insurance                                                                    |                                                                                       | 2,792        |                                      |       | 53,042      
|                                                                                                  | Prepaid officer compensation                                                         |                                                                                       | 77,476       |                                      |       | -           
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   
|                                                                                                  |                                                                                      | Total current assets                                                                  |              | 7,811,953                            |       |              | 1,571,596         
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   
|Property and equipment, net of accumulated depreciation of $42,926 ($42,926  September 30, 2011) |                                                                                      | 9,844                                                                                 |              |                                      | -    
|Other assets                                                                                      |                                                                                      | 10,138                                                                                |              |                                      | 5,052
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   
|                                                                                                  |                                                                                      |                                                                                       | $            | 7,831,935                            |       | $            | 1,576,648         
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   
|Liabilities and Stockholders' Deficiency                                                         
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   
|Current liabilities:                                                                              |                                                                                      |                                                                                       |              |                                      |      
|                                                                                                  | Accounts payable and accrued liabilities                                             | $                                                                                     | 781,712      |                                      | $     | 1,456,366   
|                                                                                                  | Accrued and deferred personnel compensation                                          |                                                                                       | 68,950       |                                      |       | 81,932      
|                                                                                                  | Derivative liabilities                                                               |                                                                                       | 11,235,222   |                                      |       | 1,289,520   
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   
|                                                                                                  |                                                                                      | Total current liabilities                                                             |              | 12,085,884                           |       |              | 2,827,818         
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   
|                                                                                                  | Redeemable Common stock; $0.001 par value; 11,771,250                                |                                                                                       |              |                                      |       |             
|                                                                                                  |                                                                                      | shares issued and outstanding, and not classified as equity                           |              | 789,569                              |       |              | -                 
|                                                                                                  | Redeemable Series B convertible preferred stock; $0.001 par value; 10,000,000 shares |                                                                                       |              |                                      |       |             
|                                                                                                  |                                                                                      | authorized; 9,775 shares issued and outstanding; liquidation preference of $9,775,000 |              | 8,061,167                            |       |              | -                 
|Commitments and contingencies                                                                     |                                                                                      |                                                                                       |              |                                      |      
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   
|Stockholders deficiency:                                                                         |                                                                                      |                                                                                       |              |                                      |      
|                                                                                                  | Series A convertible preferred stock; $0.001 par value; 10,000,000                   |                                                                                       |              |                                      |       |             
|                                                                                                  |                                                                                      | shares authorized; 1,635 shares issued and outstanding (4,325 at September 30, 2011)  |              | 2                                    |       |              | 4                 
|                                                                                                  | Common stock; $0.001 par value; 300,000,000 shares authorized; 86,595,711            |                                                                                       |              |                                      |       |             
|                                                                                                  |                                                                                      | shares issued and outstanding (85,322,566 - September 30, 2011)                       |              | 86,596                               |       |              | 85,323            
|                                                                                                  | Additional paid-in capital                                                           |                                                                                       | 31,256,276   |                                      |       | 32,155,789  
|                                                                                                  | Accumulated deficit                                                                  |                                                                                       | (44,447,559) |                                      |       | (33,492,286)
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   
|                                                                                                  |                                                                                      | Total stockholders' deficiency                                                        |              | (13,104,685)                         |       |              | (1,251,170)       
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   
|                                                                                                  |                                                                                      |                                                                                       | $            | 7,831,935                            |       | $            | 1,576,648         
|                                                                                                  | See accompanying notes.                                                              |                                                                                       |              |                                      |       |             
|                                                                                                  |                                                                                      |                                                                                       |              |                                      |       |              |                   




BILLMYPARENTS, INC.Unaudited Condensed Consolidated Statements of OperationsFor the three months ended June 30,For the nine months ended June 30,2012
(restated)20112012
(restated)2011Revenues$259,290$16,046$776,805$22,800Operating expenses:Selling and marketing519,9732,419,2122,316,3353,364,726Personnel related2,228,1011,163,2026,432,7242,755,062Processing744,327476,5622,233,394937,787General and administrative319,428173,736940,3761,171,451Total operating expenses3,811,8294,232,71211,922,8298,229,026Loss from operations(3,552,539)(4,216,666)(11,146,024)(8,206,226)Nonoperating income (expense):Interest expense---(133,379)Interest income8923,5683,5038,245Change in fair value of derivative liabilities8,435(56,697)187,248212,9049,327(53,129)190,75187,770Net loss and comprehensive net loss(3,543,212)(4,269,795)(10,955,273)(8,118,456)Deemed dividend on preferred stock(6,417,881)-(6,417,881)-Net loss and comprehensive net loss applicable to common shareholders$(9,961,093)(4,269,795)(17,373,154)(8,118,456)Basic and diluted net loss per share$(0.10)$(0.06)$(0.18)$(0.12)Basic and diluted weighted average number of commonshares outstanding used in computing basic anddiluted net loss per share98,587,68377,274,70096,909,80068,171,744See accompanying notes.


BILLMYPARENTS, INC.Unaudited Condensed Consolidated Statements of Cash FlowsFor the nine months ended June 30, 2012 and 201120122011Cash flows from operating activities:Net loss$(10,955,273)$(8,118,456)Adjustments to reconcile net loss to cash flows from operating activities:Depreciation expense-9,910Stock based compensation4,775,0241,482,197Issuance of common stock for services423,197948,800Amortization and accretion of interest expense-127,811Change in fair value of derivative liabilities(187,248)(212,904)Changes in operating assets and liabilities:Amounts on deposit with card processor(70,932)(48,281)Prepaid insurance50,25039,000Amounts on deposit with or due from merchant processors(141,209)(54,596)Prepaid officer compensation(77,476)-Other assets(5,086)31,629Accounts payable and accrued liabilities(674,654)1,017,160Accrued and deferred personnel compensation(12,982)-Cash flows from operating activities(6,876,389)(4,777,730)Cash flows from investing activities:Purchases of property and equipment(9,844)-Cash flows from financing activities:Proceeds from issuance of common stock and warrants, net13,047,2239,342,418Repayments of note payable-(352,720)Repurchase of common stock(160,000)(400,000)Cash flows from financing activities12,887,2238,589,698Change in cash and cash equivalents6,000,9903,811,968Cash and cash equivalents, beginning of period1,386,402730,361Cash and cash equivalents, end of period$7,387,392$4,542,329Supplemental disclosure of cash flow information:Cash paid for:Interest$-$5,568Noncash investing and financing transactions:Conversion of convertible note payable to common stock$-$863,017Conversion of Series A preferred stock to common stock$269,000$-See accompanying notes.  BillMyParents, Inc. Notes to Unaudited Condensed Consolidated Financial Statements    1. Basis of Presentation BillMyParents, Inc. (hereinafter referred to as we or the/our Company) is a Colorado corporation.  Through our subsidiary incorporated in the state of California, BillMyParents, Inc. (BillMyParents-CA), we issue and service prepaid cards marketed to young people and their parents.  We are a publicly traded company trading on the OTC Bulletin Board under the symbol BMPI.  The accompanying unaudited consolidated financial statements include the accounts of our Company and BillMyParents-CA as of and through June 30, 2012.  All intercompany amounts have been eliminated in consolidation. We have prepared the accompanying unaudited condensed consolidated financial statements in accordance with accounting principles generally accepted in the United States of America (GAAP) for interim financial information and with rules and regulations of the United States Securities and Exchange Commission (SEC).  Accordingly, they do not include all of the information and disclosures required by generally accepted accounting principles for complete financial statements.  In the opinion of our management, all adjustments (consisting of normal recurring accruals) considered necessary for fair presentation have been included.  Operating results for the three and nine months ended June 30, 2012 are not necessarily indicative of the results that may be expected for the entire year.  For further information, see our consolidated financial statements and related disclosures thereto for the year ended September 30, 2011 in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on December 21, 2011.  Our condensed consolidated financial statements have been prepared assuming that we will continue as a going concern.   However, our auditors raised concerns about our ability to continue as going concern in their opinion on our financial statements at and for the year ended September 30, 2011.  Additionally, we have incurred net losses through June 30, 2012 and have yet to establish profitable operations. These factors among others create a substantial doubt about our ability to continue as a going concern.  In response to our Companys cash needs, through the date of this report we raised additional cash through the sale of common stock and warrants as described in our footnotes that follow.  All additional amounts raised will be used for our future investing and operating cash flow needs.  We also currently plan to attempt to raise additional required capital through the sale of unregistered shares of our Companys preferred or common stock (accompanied by warrants to purchase our common stock).  All additional amounts raised will be used for our future investing and operating cash flow needs.  However there can be no assurance that we will be successful in consummating such financing.    This description of our recent financing and future plans for financing does not constitute an offer to sell or the solicitation of an offer to buy our securities, nor shall such securities be offered or sold in the United States absent registration or an applicable exemption from the registration requirements and certificates evidencing such shares contain a legend stating the same.  Certain reclassifications have been made to the balances at September 30, 2011 (as reported in the aforementioned Annual Report) and for the three and nine months ended June 30, 2011 to conform to the current years presentation.  Restatement  Our Company issued Common stock and warrants to purchase shares of our Companys common stock in Q1 2012.  Our Company also issued Series B preferred stock and warrants to purchase shares of our Company's common stock in Q2 and Q3 2012.  Our Company originally classified the common stock, preferred stock and warrants within equity in our 2012 quarterly filings. The common stock, Series B preferred stock and warrants are subject to certain registration rights, which do not include adequate penalties if our Company fails to register these securities by a fixed date.  Consequently, the presumption is that the common stock, preferred stock and related warrants subject to the registration rights may be settled in cash and is therefore considered and described as redeemable common and preferred stock. Based on the presumption of potential cash settlement the common stock and preferred stock are classified outside of equity as mezzanine equity until the registration is effective and the warrants are classified as a liability.  The Company reflected the necessary adjustment in the fourth quarter of 2012 and calculated the impact on its quarterly reports on Form 10-Q for the quarterly periods ending December 31, 2011, March 31, 2012, and June 30, 2012. As a result, at March 31, 2012, the unregistered common stock and the unregistered preferred stock have been reclassified from permanent stockholders equity into temporary stockholders equity.   Changes in the fair market value of the warrants during the period are not material.  The applicable line items on the Form 10-Q Consolidated Balance Sheet and Consolidated Statement of Operations have been restated below for the quarterly period ending June 30, 2012.


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|----------------------------------------------- |  | - | ----------------------------------- | - | ------------ | - | ------------
|Consolidated Balance Sheet
As of June 30, 2012 
|                                                |  |   | As Previously Reported on Form 10-Q |   | Adjustments  |   | As Restated 
|Derivative liabilities                          |  | $ | 620,854                             | $ | 10,614,368   | $ | 11,235,222  
|Other current liabilities                       |  |   | 850,662                             |   | -            |   | 850,662     
|Total current liabilities                       |  |   | 1,471,516                           |   | 10,614,368   |   | 12,085,884  
|Redeemable Common stock                         |  |   | -                                   |   | 789,569      |   | 789,569     
|Redeemable Series B convertible preferred stock |  |   | -                                   |   | 8,061,167    |   | 8,061,167   
|Common stock                                    |  |   | 98,367                              |   | (11,771)     |   | 86,596      
|Series B convertible preferred stock            |  |   | 10                                  |   | (10)         |   | -           
|Additional paid-in capital                      |  |   | 50,709,601                          |   | (19,453,323) |   | 31,256,278  
|Accumulated deficit                             |  |   | (44,447,559)                        |   | -            |   | (44,447,559)
|Total stockholders equity (deficiency)         |  |   | 6,360,419                           |   | (19,465,104) |   | (13,104,685)




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|Consolidated Statement of Operations
for the Three Months Ended June 30, 2012
|                                                                              |  |   | As Previously Reported on Form 10-Q |   | Adjustments |   | As Restated
|Net loss and comprehensive net loss                                           |  | $ | (3,543,212)                         | $ | -           | $ | (3,543,212)
|Deemed dividend on preferred stock                                            |  |   | -                                   |   | (6,417,881) |   | (6,417,881)
|Net loss and comprehensive net loss applicable to
common shareholders         |  |   | (3,543,212)                         |   | (6,417,881) |   | (9,961,093)
|Basic and diluted loss per share                                              |  |   | (0.04)                              |   | (0.06)      |   | (0.10)     




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|Consolidated Statement of Operations
for the Nine Months Ended June 30, 2012
|                                                                             |  |   | As Previously Reported on Form 10-Q |   | Adjustments |   | As Restated 
|Net loss and comprehensive net loss                                          |  | $ | (10,955,273)                        | $ | -           | $ | (10,955,273)
|Deemed dividend on preferred stock                                           |  |   | -                                   |   | (6,417,881) |   | (6,417,881) 
|Net loss and comprehensive net loss applicable to
common shareholders        |  |   | (10,955,273)                        |   | (6,417,881) |   | (17,373,154)
|Basic and diluted loss per share                                             |  |   | (0.11)                              |   | (0.07)      |   | (0.18)      

2. Summary of Significant Accounting Policies  Our condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America.  Use of Estimates  The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires our management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from those estimates.  Revenue Recognition  We recognize revenue at the time we provide services contracted for by customers in accordance with the cardholder agreement, our fees for the transaction is fixed (specified in the cardholder agreement) and collection from the customer is reasonably assured (provided no significant obligations remain).  Generally all cash we receive from cardholder transactions is remitted to us by our merchant processors within one day of when we satisfied the criteria for revenue recognition, and thus we do not carry significant balances of either accounts receivable or deferred revenues.  We do not anticipate collecting sales taxes in the future in connection with our products or services.  We believe that our revenue recognition policies are appropriate and in accordance with generally accepted accounting principles and all applicable standards governing our Companys financial accounting.   BillMyParents, Inc. Notes to Unaudited Condensed Consolidated Financial Statements   Cash and cash equivalents  We consider all investments with an original maturity of three months or less to be cash equivalents.  Cash equivalents primarily represent funds invested in money market funds, bank certificates of deposit and U.S. government debt securities whose cost equals fair market value.  Cash and cash equivalents are maintained at financial institutions and, at times, balances may exceed federally insured limits. We have never experienced any losses related to these balances. All of our non-interest bearing cash balances were fully insured at June 30, 2012 due to a temporary federal program in effect through December 31, 2012. Under the program, there is no limit to the amount of insurance for eligible accounts.  Beginning January 1, 2013, insurance coverage will revert to $250,000 per depositor at each financial institution, and our non-interest bearing cash balances may again exceed federally insured limits.  Property and Equipment  Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful lives of the related assets (generally three to five years).  Costs incurred for maintenance and repairs are expensed as incurred and expenditures for major replacements and improvements are capitalized and depreciated over their estimated remaining useful lives.  Valuation of Long-Lived Assets  We record impairment losses on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets carrying amount.  If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amounts of the assets exceed the estimated fair value of the assets.  Income Tax Expense Estimates and Policies  As part of the income tax provision process of preparing our financial statements, we are required to estimate our Companys provision for income taxes.  This process involves estimating our current tax liabilities together with assessing temporary differences resulting from differing treatments of items for tax and accounting purposes.  These differences result in deferred tax assets and liabilities. Management then assesses the likelihood that our deferred tax assets will be recovered from future taxable income and to the extent believed that recovery is not likely, a valuation allowance is established.  Further, to the extent a valuation allowance is established and changes occur to this allowance in a financial accounting period, such changes are recognized in our tax provision in our consolidated statement of operations.  We use our judgment in making estimates to determine our provision for income taxes, deferred tax assets and liabilities and any valuation allowance is recorded against our net deferred tax assets.  There are various factors that may cause these tax assumptions to change in the near term, requiring us to write down deferred tax assets or establish tax reserves.  We recognize the benefit of an uncertain tax position taken or expected to be taken on our income tax returns if it is more likely than not that such tax position will be sustained based on its technical merits.  Stock Based Compensation  We account for stock based compensation arrangements through the measurement and recognition of compensation expense for all stock based payment awards to employees and directors based on estimated fair values.  We use the Black-Scholes option valuation model to estimate the fair value of our stock options and warrants at the date of grant.  The Black-Scholes option valuation model requires the input of subjective assumptions to calculate the value of options and warrants.  We use historical company data among other information to estimate the expected price volatility and the expected forfeiture rate.     BillMyParents, Inc. Notes to Unaudited Condensed Consolidated Financial Statements    Derivatives  We account for certain of our outstanding warrants issued in 2010 and 2012 (2010 Warrants and 2012 Warrants, respectively) as derivative liabilities.  The 2010 Warrants were determined to be ineligible for equity classification due to provisions of the respective instruments that may result in an adjustment to their conversion or exercise prices.  The 2012 Warrants were determined to be ineligible for equity classification due to certain share registration provisions which may result in future settlement obligations which may require net cash.  At June 30, 2012, the fair values of the 2012 Warrants and the 2010 Warrants were $10,614,368 and $620,854, respectively. The fair value of the 2010 Warrants was $1,289,520 at September 30, 2011.  During the nine months ended June 30, 2012, we reclassified derivative liabilities totaling $481,418 to additional paid-in capital due to the expiration of the anti-dilution provisions of one of the former derivative liability warrants.  We also recognized gains from the changes in fair value of derivative liabilities during the three and nine months ended June 30, 2012 totaling $8,435 and $187,248, respectively (a loss of $56,697 and gain of $212,904 for the three and nine months ended June 30, 2011, respectively) due to a decrease in the current fiscal year in the value of the related derivative securities.  Subsequent changes to the fair value of the derivative liabilities will continue to require adjustments to their carrying value that will be recorded as other income (in the event that their value decreases) or as other expense (in the event that their value increases).  In general (all other factors being equal), we will record income when the market value of our common stock decreases and will record expense when the value of our common stock increases.  Fair value of assets and liabilities  Fair value is defined as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value for applicable assets and liabilities, we consider the principal or most advantageous market in which we would transact and considers assumptions market participants would use when pricing the asset or liability, such as inherent risk, transfer restriction, and risk of nonperformance.  This guidance also establishes a fair value hierarchy to prioritize inputs used in measuring fair value as follows:  · Level 1:  Observable inputs such as quoted prices in active markets;  · Level 2:  Inputs, other than quoted prices in active markets, that are observable either directly or indirectly; and  · Level 3:  Unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.  Our financial instruments are cash and cash equivalents, accounts payable and derivative liabilities. The recorded values of cash and cash equivalents and accounts payable approximate their fair values based on their short-term nature.  The fair value of derivative liabilities is estimated using option pricing models that are based on the individual characteristics of our warrants, preferred and common stock, the derivative liability on the valuation date as well as assumptions for volatility, remaining expected life, risk-free interest rate and, in some cases, credit spread.  The derivative liabilities are the only Level 3 valuations.  Net Loss per Share  We calculate basic earnings per share (EPS) by dividing our net loss by the weighted average number of common shares outstanding for the period, without considering common stock equivalents.  Diluted EPS is computed by dividing net income or net loss by the weighted average number of common shares outstanding for the period and the weighted average number of dilutive common stock equivalents, such as options and warrants.  Options and warrants are only included in the calculation of diluted EPS when their effect is dilutive.  Potentially dilutive convertible preferred stock totaling 4,146,859 and convertible preferred stock, options and warrants totaling 6,141,605 shares for the three months ended June 30, 2012 were excluded from the weighted average number of shares outstanding used to compute basic and diluted earnings per share, respectively, due to their anti-dilutive effect (2,300,532 and 4,085,259 shares, respectively, for the three months ended June 30, 2011).  Advertising  We expense advertising costs as incurred.  We have no existing arrangements under which we provide or receive advertising services from others for any consideration other than cash.  Advertising expenses totaled $280,214 and $1,524,619 for the three and nine months ended June 30, 2012, respectively ($801,918 and $1,449,817 during the three and nine months ended June 30, 2011, respectively).   BillMyParents, Inc. Notes to Unaudited Condensed Consolidated Financial Statements   Litigation  From time to time, we may become involved in disputes, litigation and other legal actions.  We estimate the range of liability related to any pending litigation where the amount and range of loss can be estimated.  We record our best estimate of a loss when the loss is considered probable.  Where a liability is probable and there is a range of estimated loss with no best estimate in the range, we record a charge equal to at least the minimum estimated liability for a loss contingency when both of the following conditions are met: (i) information available prior to issuance of the financial statements indicates that it is probable that an asset had been impaired or a liability had been incurred at the date of the financial statements and (ii) the range of loss can be reasonably estimated.  As of the date of this quarterly report, we are currently not involved in disputes, litigation and other legal actions.  Recently Issued Accounting Pronouncements  In June 2011, the Financial Accounting Standards Board, or the FASB, issued Accounting Standards Update (ASU), 2011-05, Comprehensive Income: Presentation of Comprehensive Income, which requires an entity to present the total of comprehensive income, the components of net income, and the components of other comprehensive income either in a single continuous statement of comprehensive income or in two separate but consecutive statements. It eliminates the option to present components of other comprehensive income as part of the statement of changes in stockholders' equity. The ASU does not change the items which must be reported in other comprehensive income, how such items are measured or when they must be reclassified to net income. This ASU is effective for interim and annual periods beginning after December 15, 2011. Our adoption of this ASU did not have a material impact on our consolidated financial statements.  In May 2011, the FASB issued ASU 2011-04, Fair Value Measurement: Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRSs, which converges common fair value measurement and disclosure requirements in accordance with GAAP and International Financial Reporting Standards (IFRS). This ASU is effective for interim and annual periods beginning after December 15, 2011. Our adoption of this ASU did not have a material impact on our consolidated financial statements.   3. Issuances of preferred stock, common stock and warrants  During the three and nine months ended June 30, 2012, we issued 60,000 and 200,000 shares of our common stock, respectively, to a contractor in exchange for programming services performed (54,000 and 164,222 during the three and nine months ended June 30, 2011, respectively).  In connection with these issuances of shares, we recognized expenses of $24,000 and $80,000 during the three and nine months ended June 30, 2012, respectively ($24,000 and $76,000 for the three and nine months ended June 30, 2011, respectively). During the nine months ended June 30, 2012, we entered into subscription agreements with 67 accredited investors pursuant to which we issued 9,775 shares (balance outstanding at June 30, 2012), respectively, of our Series B preferred stock and warrants to purchase up to an additional 12,500,000 shares of our common stock with an exercise price of $0.50 per share and a term of five years after the date of their issuance and an additional 3,921,875 shares of our common stock with an exercise price of $0.60 per share and a term of five years after the date of their issuance, in exchange for gross proceeds totaling $9,775,000 ($8,873,580 net of cash commissions and related expenses totaling $901,420).  The fair value of the warrants issued was approximately $6,417,881, at the issue date, and resulted in a beneficial conversion feature and a deemed dividend for the nine months ended June 30, 2012 in the amount of $6,417,881.  The warrants issued with the Series B preferred stock, the 2012 Warrants, are included in derivative liabilities. We also issued five-year warrants to purchase up to a total of up to 2,082,750 shares of our common stock with an exercise price of $0.60 per share to Maxim Group LLC (Maxim) who assisted us in connection with the transactions.  The fair value of the Maxim warrants was approximately $812,413, at the issue date. The Series B preferred shares are subject to registration rights granted at the time of their sale.  The Series B preferred stock is convertible (under prescribed conditions) by our Company or the holders into a total of 24,437,500 shares of our Companys common stock.  The warrants issued to Maxim are included in the 2012 Warrants and are included in derivative liabilities. During the three months ended December 31, 2011, we entered into subscription agreements with 56 accredited investors pursuant to which we issued 11,771,250 shares of our common stock and warrants to purchase up to an additional 1,692,815 shares of our common stock with an exercise price of $0.60 per share and a term of five years after the date of their issuance and warrants to purchase up to an additional 5,000,000 shares of our common stock with an exercise price of $0.50 per share with a term of five years after their date of issuance, in exchange for gross proceeds totaling $4,708,500 ($4,173,643 net of cash commissions and related expenses totaling $534,857).  The common stock and related warrants are subject to certain registration rights.  The registration rights  BillMyParents, Inc. Notes to Unaudited Condensed Consolidated Financial Statements   agreement does not include adequate penalties if our Company fails to complete timely registration, consequently, the presumption is that the common stock and related warrants may be settled in cash.  Therefore the common stock is classified as redeemable common stock, outside of equity, until the registration is effective.  In addition, the warrants are included in derivative liabilities.    The fair value of the warrants was $2,877,910, at the issue date. The warrants have a cashless exercise provision.  We also issued five-year warrants to purchase up to a total of up to 1,177,125 shares of our common stock with an exercise price of $0.60 per share to Maxim who assisted us in connection with the transactions.  The fair value of the warrants issued to Maxim was approximately $506,164 at the issue date. The warrants issued to Maxim are subject to the same registration rights and consequently are included in derivative liabilities. During the nine months ended June 30, 2011, we entered into subscription agreements with 46 accredited investors pursuant to which we issued 26,455,875 shares of our common stock and warrants to purchase up to an additional 4,804,406 shares of our common stock with an exercise price of $0.60 per share for periods of two to five years after the date of their issuance and warrants to purchase up to an additional 19,437,500 shares of our common stock with an exercise price of $0.40 per share for five years after their date of issuance, in exchange for gross proceeds totaling $10,582,350 ($9,342,418 net of cash commissions and related expenses totaling $1,239,932).  We also issued warrants to purchase up to a total of up to 3,727,810, 1,150,000 and 46,844 shares of our common stock with exercise prices of $0.60 per share to Maxim, Equity Source Partners, LLC (ESP) and others, respectively, who assisted us in connection with the transactions.  Included in the above amounts were shares of our common stock and warrants to purchase common stock purchased directly or indirectly by the Vice Chairman of our Board of Directors (having joined our Board as a director in March 2011) Mr. Isaac Blech, of 20,000,000 and 18,125,000, respectively (Mr. Blechs totals do not reflect shares or warrants to purchase shares received in connection with convertible debt described elsewhere herein).  A principal of ESP Mr. Cary Sucoff became a member of our Companys Board of Directors in May 2011.  On November 24, 2010, we received notice from Mr. Blech, the holder of a convertible note payable issued in August 2010 with an outstanding principal balance of $1 million of his election to convert the note into 2,500,000 shares of our Companys common stock at a price of $0.40 per share.  At conversion as provided in the Convertible Note Purchase Agreement with Mr. Blech, he was issued a warrant to purchase up to an additional 1,250,000 shares of our Companys restricted common stock at an exercise price of $0.40 per share (he previously received a warrant to purchase up to 625,000 shares of common stock at $0.40 per share at the inception of the note).  In addition, our Company agreed to issue Mr. Blech a warrant to purchase up to 62,500 additional shares of common stock at an exercise price of $0.40 per share to reflect the interest due to him under the terms of the Note from inception until its scheduled maturity on February 13, 2011.  We paid additional fees to Maxim in connection with the conversion that included cash of $50,000 and five-year warrants to purchase up to 250,000 shares of our Companys common stock at $0.60 per share.  We also issued a five year warrant to purchase up to 350,000 shares of our common stock for $0.60 per share to ESP. This description of our issuances of common stock and warrants does not constitute an offer to sell or the solicitation of an offer to buy our securities, nor shall such securities be offered or sold in the United States absent registration or an applicable exemption from the registration requirements and certificates evidencing such shares contain a legend stating the same.  4. Convertible preferred stock At June 30, 2012 and September 30, 2011, we had 1,635 and 4,325 shares, respectively, of Series A Cumulative Convertible Preferred Stock (the Series A Stock) outstanding.  The Series A Stock was originally issued to investors for $100 per share.  The following summarizes the terms of the Series A preferred stock outstanding: Face Value:  Each share of Series A Stock has a face and par value of $100 and $.001 per share, respectively. Voluntary Conversion:  Each share of Series A Stock is convertible at the election of the holders at any time into approximately 303 shares of our common stock, subject to increase under the anti-dilution provisions under the Certificate of Designation and the Subscription Agreement upon the occurrence of events as defined therein. Dividends:  Except in the event of default under the terms of the Subscription Agreement, the Series A Stock pays no dividends.  In the event of an uncured default by our Company, the Series A Stock pays dividends of 12% per annum during the period our Company is in default as described under the Certificate of Designation. Redemption:  The Series A Stock is not required to be redeemed by our Company.  BillMyParents, Inc. Notes to Unaudited Condensed Consolidated Financial Statements   Liquidation Rights:  Upon the occurrence of a liquidation event (as defined in the Certificate of Designation), the holders of Series A Stock will be repaid their full face value and cumulative accrued dividends prior to the receipt of any other class of preferred or common stock. Forced Conversion:  We have the right to force conversion of each share of Series A Stock into approximately 303 shares of common stock at any time provided our common stock has maintained a closing price of $1.00 per share for three consecutive trading days prior to conversion. Voting Rights: Generally, our Series A Stock has no voting rights. Covenants: The Subscription Agreement imposes certain covenants on us, including restrictions against incurring additional indebtedness, issuing any additional equity except certain permitted issuances, creating any liens on our property, amending our certificate of incorporation or bylaws in a manner which may adversely affect the Series A Stock holders, redeeming or paying dividends on shares of our outstanding common stock, and entering into certain related party transactions.  At June 30, 2012, the Series A preferred stock is convertible into 495,456 shares of our common stock at an effective price of $0.33 per share. The aforementioned Series B convertible preferred stock (Series B Stock) was issued to investors for $1,000 per share.  The following summarizes the terms of the Series B Stock outstanding: Face Value:  Each share of Series B Stock has a face and par value of $1,000 and $.001 per share, respectively. Voluntary Conversion:  Each share of Series B Stock is convertible at the election of the holders at any time into 2,500 shares of our common stock. Dividends:  None. Redemption:  The Series B Stock is not required to be redeemed by our Company. Liquidation Rights:  Upon the occurrence of a liquidation event and after any payments to the holders of Series A Stock, the holders of Series B Stock will be repaid their full face value prior to the receipt of any other class of preferred or common stock. Forced Conversion:  Each share of Series B Stock shall automatically convert into common stock at the earlier of: 1) the effective date of registration of common shares into which Series B Stock is convertible; or 2) six months from the date of the final closing as defined in the related subscription agreement. Voting Rights: Equal to the largest number of full shares of common stock into which the shares can be converted. Registration Rights: The Series B preferred stock is subject to certain registration rights.  The registration rights agreement does not include adequate penalties if our Company fails to complete timely registration, consequently, the presumption is that the preferred stock and related warrants may be settled in cash.  Therefore the preferred stock is classified as redeemable preferred stock, outside of equity, until the registration is effective.   5. Agreements for services  Investor related services  In February 2012, we entered into an investor relations services agreement under which we agreed to pay $5,000 per month and issued 333,000 shares to Corporate Profile LLC.  In connection with the shares issued, we recognized a noncash charge totaling $133,200 for the three months ended March 31, 2012. The agreement was terminated in April 2012.   BillMyParents, Inc. Notes to Unaudited Condensed Consolidated Financial Statements   In April 2012, we entered into an investor relations services agreement under which we agreed to pay $30,000 in cash and issued 150,000 shares to Platinum VIII Investments and Media, LLC.  In connection with the shares issued, we recognized a noncash charge totaling $60,000 for the three months ended June 30, 2012.  On August 5, 2011, we entered into an investor relations services agreement with SPN Investments, Inc. (SPN) that will ultimately result in SPN receiving 1,000,000 shares of our common stock through August 4, 2012, such amounts vested and to be vested as follows: 1) 500,000 shares at execution of the agreement; 2) 41,674 shares on the one months anniversary of the agreements execution; and 3) 41,666 shares on the second through twelfth months anniversary of the agreements execution.  Through June 30, 2012, SPN has earned 916,668 shares of common stock under this agreement and we have recognized noncash charges to general and administrative expense for the three and nine months ended June 30, 2012, respectively, totaling $50,000 and $150,000 ($366,668 over the entire life of the contract) in connection with these shares.  On December 29, 2010, we entered into an investor relations services agreement with Kay Holdings, Inc. (Kay - Kay and SPN have a common principal officer) for the provision of investor relations services through (as modified) March 31, 2011 in exchange for 1,500,000 shares of our common stock.  Also in December 2010, we issued 500,000 shares of our common stock to Kay in connection with investment funding received in November 2010.  We recognized expenses during the six months ending March 31, 2011 totaling $200,000.  Beginning on April 28, 2010, we entered into a series of agreements with Maxim (the last of which was signed in January 2012) to act as a non-exclusive placement agent for the sales of equity securities of our Company.  Under the terms of the agreements to date with Maxim, they received a cash payment equaling 10% of the proceeds raised from investors introduced to our Company by Maxim and warrants to purchase between ten and twenty percent of the shares of our common stock placed by Maxim at terms similar to those sold to the investors introduced by Maxim.  On August 24, 2009, we entered into a non-exclusive agreement with ESP to assist our Company in connection with fund raising activities.  Under the agreement (as subsequently revised), we issued ESP 50,000 shares of our Companys restricted common stock and paid them or their designees: 1) up to 8% (as amended) of the cash raised by ESP or its associates on our Companys behalf; and 2) a five year warrant to purchase up to one share of common stock for each 25 shares sold at the exercise price of $0.60 per share.  From inception of the agreement through September 30, 2011, ESP and its designees earned cash totaling $164,400, 50,000 shares of our common stock and warrants to purchase up to 1,343,000 shares (also included in totals previously described above) of our common stock under the agreement (no amounts were earned or paid since September 30, 2011 and no future sums are expected to paid under this agreement).  On May 8, 2009, we entered into an agreement with Patrick Kolenik to provide strategic advisory services to our Company through May 2011.  Mr. Kolenik was named to our Companys Board of Directors in August 2011.  Through September 30, 2011, Mr. Kolenik was issued a total of 402,000 shares of common stock and five-year warrants to purchase up to 402,000 and 100,000 common shares with exercise prices of $1.00 and $0.60 per share, respectively.  Noncash charges to operations during the three and nine months ended June 30, 2011 in connection with our issuance of common shares and warrants to Mr. Kolenik totaled $84,540 and $106,800, respectively.   6. Notes Payable  On March 31, 2009, we issued a 12% Senior Note payable for $750,000 originally due December 31, 2009, and 400,000 shares of our Companys restricted common stock.  The Note was neither convertible nor secured and carried certain operating and other covenants as well as prescribing certain events of default.  Our Company subsequently extended the maturity date of the Note three times and tendered 225,000 additional shares of its common stock to the holder.  In November 2010, we tendered $358,288 to the holder in order to pay in full the remaining principal and accrued interest due and retired the Note.  We recognized interest expense (including the amortization of prepaid interest from the cost related to the prior issuance of shares of our common stock) in connection with the Note totaling $27,790 for the three months ended December 31, 2010.  As noted above, we entered into a convertible note agreement with Mr. Blech in August 2010 that was converted into 2,500,000 shares of our common stock (with the issuance of warrants to purchase 1,312,500 additional shares of our common stock) in November 2010.  Interest recognized during the three months ended December 31, 2010 in connection with the convertible note totaled $105,589 and included contractually required interest through February 13, 2011 and the accretion of the discount on the note (related to warrants issued at the time of the notes inception).  BillMyParents, Inc. Notes to Unaudited Condensed Consolidated Financial Statements    7. Stockholders equity Stock options On August 4, 2011, our Board of Directors approved the adoption of the BillMyParents, Inc. 2011 Equity Incentive Plan (the 2011 Plan).  The 2011 Plan provides for granting of stock-based awards including: incentive stock options, non-statutory stock options, stock bonuses and rights to acquire restricted stock.  The total number of shares of common stock that may be issued pursuant to stock awards under the Plan (as approved by the Board of Directors but subject to future shareholder approval) shall not exceed in the aggregate 25,000,000 shares of the common stock of our Company.  We also have a stockholder-approved Plan (the IdeaEdge, Inc. 2007 Equity Incentive Plan - the 2007 Plan, previously approved by our shareholders).  The 2007 Plan has similar provisions and purposes as the 2011 Plan.  The total number of shares of common stock that may be issued pursuant to stock awards under the 2007 Plan (as amended) shall not exceed in the aggregate 4,000,000 shares of the common stock of our Company. Through June 30, 2012, we have outstanding and vested a total of 22,465,000 and 10,083,054, respectively, of incentive and nonqualified stock options granted under the Plans, all of which we have estimated will eventually vest.  All of the options have terms of five years with expiration dates ranging from October 2012 to June 2017.  During the nine months ended June 30, 2012, we issued options to purchase up to 700,000 shares of our Companys common stock.  Warrants  Our Company issued warrants to purchase up to 450,000 and 15,500,000 shares of our common stock during the three and nine months ended June 30, 2012, respectively, including five-year warrants to purchase up to 2,500,000 shares (exercise price of $0.51 per share) to Mr. Blech.  During the three and nine months ended June 30, 2011, we issued warrants to purchase up to 1,088,000 and 10,072,000 shares, respectively, of our common stock to advisors (including 212,000 to Mr. Kolenik).  Through June 30, 2012, we have issued warrants to purchase up to a total of 39,124,853 shares of common stock to advisors, consultants and in connection with the purchase of intellectual property.  Warrants to purchase 50,000 shares were previously exercised, warrants to purchase up to 2,289,976 shares of common stock have expired and warrants to purchase up to 3,845,000 shares of common stock have been cancelled.  Warrants to purchase up to 32,939,877 shares of common stock remain outstanding at June 30, 2012, 17,087,633 of which have vested.  The warrants have remaining terms ranging from 7 to 59 months as of June 30, 2012 and exercise prices ranging from $0.39 to $1.00 per share.  Through June 30, 2012, we have also issued warrants to purchase up to 65,612,656 shares of our common stock to investors (and as compensation to third parties in connection with investments) related to the sale of our common stock, 60,701,124 of which remain outstanding net of exercises, cancellations and expirations (all of which are fully vested).  BillMyParents, Inc. Notes to Unaudited Condensed Consolidated Financial Statements    The numbers and exercise prices of all options and warrants outstanding at June 30, 2012 are as follows:  OutstandingWeighted Average Exercise PriceVestedExpiration Fiscal Period1,207,2440.601,207,2444th Qtr, 2012337,0000.65337,0001st Qtr, 2013500,0000.55500,0002nd Qtr, 2013295,0000.62295,0003rd Qtr, 20132,471,2130.432,471,2131st Qtr, 2014516,6670.57516,6672nd Qtr, 2014910,0000.64905,0003rd Qtr, 20141,150,0000.501,150,0004th Qtr, 20141,376,6000.511,376,6001st Qtr, 20151,171,5000.521,171,5002nd Qtr, 2015159,0000.67159,0003rd Qtr, 20151,158,7770.451,158,7774th Qtr, 201510,461,5600.5410,461,5601st Qtr, 201611,042,0000.489,825,3142nd Qtr, 201614,415,5000.4314,415,5003rd Qtr, 201626,459,3750.4512,564,9284th Qtr, 201610,469,9400.538,415,7731st Qtr, 201712,896,2500.412,424,0272nd Qtr, 201719,108,3750.5218,516,7083rd Qtr, 2017116,106,00187,871,811  Stock-based compensation  During the three and nine months ended June 30, 2012, we recognized stock-based compensation expense totaling $1,690,533 and $4,775,024, respectively, ($581,703 and $1,482,197 for the three and nine months ended June 30, 2011) in connection with the issuance of stock options and warrants issued to employees, directors, advisors and consultants (not including shares of stock issued directly for services).  For purposes of accounting for stock-based compensation, the fair value of each warrant award is estimated on the date of grant (or performance of the contracted services as appropriate) using the Black-Scholes-Merton option pricing formula. The following weighted average assumptions were utilized for the calculations of newly issued options and warrants during the three months ended June 30, 2012:  Expected life (in years) 4.10 years Weighted average volatility 192.19 % Forfeiture rate 0 % Risk-free interest rate 0.73 % Expected dividend rate 0 %  At June 30, 2012, the weighted average exercise price of vested options and warrants outstanding (issued in connection with stock-based compensation) is $0.46 per share while the corresponding weighted average remaining contractual period was approximately 47.9 months.  As of June 30, 2012, $11,157,612 of total unrecognized compensation expense related to unvested stock-based compensation is expected to be recognized through June 2015.   8. Disagreement with a supplier We currently receive services from a transaction processor (the Processor) through a non-exclusive agreement with a term through October 2012.  In connection with the services provided, the Processor asserted that our Company is liable for previously unbilled services totaling $328,054.  We contend that the charges in question were explicitly waived by an executive officer of the Processor in a face to face meeting between members of our respective management teams.  At present, the managements of our respective companies continue negotiating a settlement of this dispute to the mutual satisfaction of both parties.  We believe a settlement if reached could cover the collaboration on future joint opportunities in the prepaid card space.  Should we fail to reach an agreement with the Processor, we intend to vigorously assert our position and we currently estimate that we would prevail in the arbitration called  BillMyParents, Inc. Notes to Unaudited Condensed Consolidated Financial Statements   for in the processing agreement between the two companies.  We therefore have not recognized any charges to our results of operations or financial position through June 30, 2012 in connection with this matter.  Should it result that in the future we are judged liable for either a portion or all of the charges or should we enter into a monetary settlement with the Processor, such charge would be recognized at the time that it is both estimated to be probable and is measurable.  9. Agreements with James Collas On June 28, 2012, we entered into a Severance Agreement and General Release with James Collas our former President and Chief Executive Officer.  Pursuant to the significant terms of the Agreement: 1) Mr. Collas left our Companys employment effective July 6, 2012; 2) Mr. Collas surrendered 600,000 shares of common stock owned or controlled by him in exchange for $160,000 cash; and 3) Mr. Collas and our Company mutually released one another for all liabilities resulting from Mr. Collas employment with our Company.  In connection with this Agreement, we accounted for the repurchase of the common stock as of June 30, 2012. On April 26, 2011, we entered into an Agreement and Release with Mr. Collas pursuant to which the parties agreed that effective as of April 26, 2011, (i) Mr. Collas resigned as an officer and director of our Company; (ii) Mr. Collas Employment Agreement dated January 31, 2011was terminated and Mr. Collas continued his employment with our Company as a non-executive on an at-will basis; (iii) our Company paid Mr. Collas $400,000 in satisfaction of all of its obligations under a terminated Employment Agreement; and (iv) Mr. Collas surrendered to our Company 1,000,000 shares of our common stock held by him.  10. Income taxes We currently estimate our Companys book net operating loss carryforwards (NOL) and deferred tax asset balance total approximately $28,700,000 and $11,500,000, respectively, as of June 30, 2012.  We have recorded a valuation allowance against our entire deferred tax asset balance due to our lack of a history of earnings, the limitations on the use of our NOL as a result of the BillMyParents-CA acquisition and the future expiration of the NOL.  These factors give rise to substantial uncertainty as to whether our net deferred tax assets will be realized.  As a result of these factors, our utilization of the NOL will likely be severely limited and a substantial portion of the NOL will likely expire unused.  11. Subsequent events On July 24, 2012, our Companys Board of Directors approved a one-for-ten reverse stock split (subject to approval by a majority of our Company shareholders  such approval to be solicited by proxy).  The Board also approved our Companys application for listing our common stock for trading on the NASDAQ Capital Market. Effective July 24, 2012, our Company amended the employment agreement of its Chairman and Chief Executive Officer, Michael R. McCoy, to provide that (1) Mr. McCoys Base Salary shall be increased by $40,000 per year; (2) Mr. McCoy is to be paid a cash bonus of $400,000 prior to August 15, 2012; and (3) Mr. McCoy shall be entitled to a lump sum cash payment equal to one and one-half times his annual Base Salary in the event our Company changes his title to any position below that of Chief Executive Officer.  All other terms of the Employment Agreement remain in effect. On July 23, 2012, our Company granted to Mr. McCoy options to purchase 4,400,000 shares of our Companys common stock.  The options vest monthly over a period of 12 months; have an exercise price of $0.43 per share; and expire 5 years after the date of grant.  This summary of the terms of the option agreement is qualified in its entirety by reference to the form of option agreement which is filed as an exhibit to this current report. On July 23, 2012, our Company granted warrants to purchase common stock to certain Board members as follows:  Isaac Blech, 5,000,000; Joseph Proto, 3,000,000; Cary Sucoff, 2,000,000; and Patrick Kolenik, 2,000,000. The warrants vest monthly over a period of 12 months; have an exercise price of $0.43 per share; include a cashless exercise option; and expire five years after the date of grant. On July 24, 2012, the Board approved our Companys entering into a consulting agreement for investor relations services with Kay.  Under the terms of the agreement, our Company granted to Kay a five year warrant to purchase up to 1,200,000 shares of our Companys common stock.  BillMyParents, Inc. Notes to Unaudited Condensed Consolidated Financial Statements   On July 24, 2012, the Board approved our Companys entering into a management consulting agreement with each of Messrs. Kolenik and Sucoff (or an entity owned by either of them) with respect to consulting services to be provided to the Company for a period of 12 months, pursuant to which each of Messrs. Kolenik and Sucoff will receive $5,000 per month. Effective as of July 24, 2012, Mr. Jesse Itzler was appointed to our Companys Board of Directors.  In connection with Mr. Itzlers appointment to the Board, our Company agreed to grant Mr. Itzler warrants to purchase up to 2,000,000 shares of common stock at an exercise price of $0.43 per share, vesting monthly over a period of 36 months provided Mr. Itzler continues to serve on the Board, and having a term of 5 years. Effective as of July 24, 2012, Mr. Brian Thompson was appointed to our Companys Board of Directors.  In connection with Mr. Thompsons appointment to the Board, our Company agreed to grant Mr. Thompson warrants to purchase up to 2,000,000 shares of common stock at an exercise price of $0.43 per share, vesting monthly over a period of 36 months provided Mr. Thompson continues to serve on the Board, and having a term of 5 years. On July 19, 2012, we entered into subscription agreements with five accredited investors pursuant to which we issued 390 shares of our Series B Preferred Stock (convertible into 975,000 shares of our Common Stock), five year warrants to purchase up to an additional 243,750 shares of our Common Stock at an exercise price of $0.60 per share, in exchange for gross proceeds totaling $390,000.  This financing transaction resulted in net proceeds to us of approximately $345,000 after deducting fees and expenses.  The placement agent in connection with the financing received a cash fee totaling $39,000 and will receive warrants to purchase up to 97,500 shares of Common Stock at an exercise price of $0.60 per share as compensation.    Item 2  Managements Discussion and Analysis of Financial Condition and Results of Operations  The following discussion and analysis is intended as a review of significant factors affecting our financial condition and results of operations for the periods indicated.  The discussion should be read in conjunction with our consolidated financial statements and the notes presented herein.  In addition to historical information, the following Management's Discussion and Analysis of Financial Condition and Results of Operations contains forward-looking statements that involve risks and uncertainties. Our actual results could differ significantly from those anticipated in these forward-looking statements as a result of certain factors discussed in this Quarterly Report and our other periodic reports filed with the Securities and Exchange Commission.  Overview and Financial Condition Discussions with respect to our Companys operations included herein refer to our operating subsidiary, BillMyParents-CA.  Our Company purchased BillMyParents-CA on October 16, 2007.  We have no other operations than those of BillMyParents-CA.  We are a Colorado corporation and operate in one business segment. Results of Operations Revenues Our Company had total revenues of $259,290 and $776,805, respectively, for the three and nine months ended June 30, 2012 ($16,046 and $22,800 for the corresponding periods in fiscal year 2011).  Revenues consist of fees charged to our customer prepaid cardholders for monthly maintenance fees, ATM fees, load fees and other insignificant revenues.  We continue to not charge our cardholders for new card initiation fees.  We charge maintenance fees on our issued cards (ICs) to cardholders on a monthly basis pursuant to the terms and conditions in our cardholder agreements. We charge ATM fees to cardholders when they withdraw money or conduct other transactions at certain ATMs in accordance with the terms and conditions in our cardholder agreements.  Other revenues (currently insignificant) consist primarily of fees associated with optional products or services, which we may offer to consumers during the card activation process.  Our aggregate new card fee revenues vary based upon the number of ICs activated and the activities associated therewith.  Our aggregate monthly maintenance fee revenues vary primarily based upon the number of active cards in our portfolio and the average fee assessed per account.  Our average monthly maintenance fee per active account depends upon the extent to which fees are waived based on promotional considerations.  Our aggregate ATM fee revenues vary based upon the number of cardholder ATM transactions and the average fee per ATM transaction.  Our prepaid card product offerings are marketed primarily to parents, enabling them to link and communicate with younger cardholders (generally their children or other young people in their care) in order to guide responsible spending.  Our products have been designed with significant features that we hope consumers will find compelling.  Going forward we plan to market our products (both online, in traditional retail settings and with strategic partners)to the public as a convenient and safe youth payment system.  For the early portion of fiscal 2011, our revenues included insignificant amounts from a former (and now discontinued) product offering that was only available as a payment method on several youth gaming sites.  While we are optimistic about the prospects for prepaid card products, since this continues to be a relatively new product offering, there can be no assurance about whether or when they will turn out to be a successful or if they will generate sufficient revenues to fund our operations over future periods. Operating Expenses In order to better represent our financial results and to make them comparable to leading companies in the prepaid card industry, we have reclassified (from the prior years presentation) our operating expenses into four major categories: 1) selling and marketing; 2) personnel related; 3) processing; and 4) general and administrative expenses.  We do not allocate common expenses to any of these expense categories.  Amounts from the three and nine months ended June 30, 2011 were reclassified to conform to the current years presentation format.  Selling and marketing expenses  Selling and marketing expenses for the three and nine months ended June 30, 2012 totaled $519,973 and $2,316,335, respectively ($2,419,212 and $3,364,726, for the corresponding periods in fiscal 2011).  More significant components of these expenses for the three and nine months ended June 30, 2012 and 2011 were as follows.


|                     |                  |              |             |               |                 |  |                   |              |  |           |              |  |  |  | 
|-------------------- | ---------------- | ------------ | ----------- | ------------- | --------------- |  | ----------------- | ------------ |  | --------- | ------------ |  |  |  | 
|                     |                  |              |             |               |                 |  |                   |              |  |          
|                     | Fiscal 2012      |              | Fiscal 2011 |               | Absolute Change |  | Percentage Change
|                     | Quarter 3        | Year to Date |             | Quarter 3     | Year to Date    |  | Quarter 3         | Year to Date |  | Quarter 3 | Year to Date
|                     |                  |              |             |               |                 |  |                   |              |  |           |             
|Marketing consulting | $        120,671 | $    453,105 |             | $     972,406 | $ 1,150,269     |  | $  (851,735)      | $ (697,164)  |  | (87.6)%   | (60.6)%     
|Public relations     | 32,822           | 96,540       |             | 37,230        | 109,186         |  | (4,408)           | (12,646)     |  | (11.8)%   | (11.6)%     
|Direct marketing     | 280,214          | 1,524,619    |             | 801,918       | 1,449,817       |  | (521,704)         | 74,802       |  | (65.1)%   | 5.2 %       
|Marketing programs   | 73,984           | 194,948      |             | 603,009       | 628,486         |  | (529,025)         | (433,538)    |  | (87.7)%   | (69.0)%     
|Market research      | 6,165            | 40,311       |             | 2,646         | 5,536           |  | 3,519             | 34,775       |  | 133.0 %   | 628.2 %     
|                     |                  |              |             |               |                 |  |                   |              |  |           |             
|Other                | 6,117            | 6,812        |             | 2,003         | 21,432          |  | 4,114             | (14,620)     |  | 205.4 %   | (68.2)%     
|                     |                  |              |             |               |                 |  |                   |              |  |           |             
|                     | $        519,973 | $ 2,316,335  |             | $  2,419,212  | $ 3,364,726     |  | $(1,899,239)      | $(1,048,391) |  | (78.5)%   | (31.2)%     

Decreases in marketing consulting in both the most recent quarter and year to date over the prior year totals were due to not employing a brand awareness marketing agency in the current year (we have no present plans to reengage such a firm).  Our levels of direct marketing were substantially reduced in the current quarter while we focused more on our account engagement (e.g. revenue per card) and our transition during the period to a new card processor.  Marketing programs in the prior year were significantly higher due to higher spending on brand awareness events and advertising during fiscal 2011.  Personnel related expenses  Personnel related expenses totaled $2,228,101 and $6,432,724 for the three and nine months ended June 30, 2012, respectively ($1,163,202 and $2,755,062 for the three and six months ended June 30, 2011, respectively).  This amounted to an increase of $1,064,899 and $3,677,662, respectively, from fiscal 2011 to fiscal 2012 (91.5% and 133.5%, respectively).  More significant components of these expenses for the three and nine months ended June 30, 2012 and 2011 were as follows.


|                                |             |               |             |               |                 |  |                   |                  |  |           |              |  |  |  | 
|------------------------------- | ----------- | ------------- | ----------- | ------------- | --------------- |  | ----------------- | ---------------- |  | --------- | ------------ |  |  |  | 
|                                | Fiscal 2012 |               | Fiscal 2011 |               | Absolute Change |  | Percentage Change
|                                | Quarter 3   | Year to Date  |             | Quarter 3     | Year to Date    |  | Quarter 3         | Year to Date     |  | Quarter 3 | Year to Date
|                                |             |               |             |               |                 |  |                   |                  |  |           |             
|Salaries and wages              | $  395,402  | $   1,265,708 |             | $     443,642 | $ 1,027,747     |  | $    (48,240)     | $        237,961 |  | (10.9) %  | 23.2 %      
|Stock based compensation        | 1,690,533   | 4,775,024     |             | 581,703       | 1,482,197       |  | 1,108,830         | 3,292,827        |  | 190.6  %  | 222.2 %     
|Consulting and outside services | 75,531      | 178,642       |             | 77,960        | 97,679          |  | (2,429)           | 80,963           |  | (3.1) %   | 82.9 %      
|                                |             |               |             |               |                 |  |                   |                  |  |           |             
|Other                           | 66,635      | 213,350       |             | 59,897        | 147,439         |  | 6,738             | 65,911           |  | 11.2 %    | 44.7 %      
|                                |             |               |             |               |                 |  |                   |                  |  |           |             
|                                | $2,228,101  | $   6,432,724 |             | $  1,163,202  | $ 2,755,062     |  | $ 1,064,899       | $     3,677,662  |  | 91.5  %   | 133.5 %     
|                                |             |               |             |               |                 |  |                   |                  |  |           |             

Overall increases in personnel related expenses reflected the addition of employees and consultants in the latter part of fiscal 2011 to match higher activities surrounding our operations.  Most notable was the inclusion for portions of fiscal 2012 of two highly compensated executives.  In the most recently completed quarter, salaries and wages were lower in comparison to fiscal 2011 because bonuses paid in the prior fiscal year were not paid in fiscal 2012.  Stock based compensation was significantly in higher in the most recently completed period and year to date compared to the prior comparable periods due to option and warrant grants made to directors and executive officers in August 2011 and March 2012.  Processing expenses  Processing expenses totaled $744,327 and $2,233,394 for the three and nine months ended June 30, 2012, respectively ($476,562 and $937,787 for the three and six months, respectively, ended March 31, 2011).  This resulted in an increase of $267,765 and $1,295,607 and percentage increases of 56.2% and 138.2% for corresponding periods from fiscal 2011 to 2012.  The following is a detail of the significant components of processing expenses for the respective periods.


|                                |                |              |             |             |                 |  |                   |                |  |           |              |  |  |  |  |  |  | 
|------------------------------- | -------------- | ------------ | ----------- | ----------- | --------------- |  | ----------------- | -------------- |  | --------- | ------------ |  |  |  |  |  |  | 
|                                | Fiscal 2012    |              | Fiscal 2011 |             | Absolute Change |  | Percentage Change
|                                | Quarter 3      | Year to Date |             | Quarter 3   | Year to Date    |  | Quarter 3         | Year to Date   |  | Quarter 3 | Year to Date
|                                |                |              |             |             |                 |  |                   |                |  |           |             
|Card processing                 | $      169,197 | $    361,730 |             | $    37,504 | $        94,504 |  | $ 131,693         | $      267,226 |  | 351.1  %  | 282.8 %     
|Fraud losses                    | 6,929          | 50,404       |             | 4,183       | 4,605           |  | 2,746             | 45,799         |  | 65.6  %   | 994.5 %     
|Account initiation              | 15,372         | 121,853      |             | 35,580      | 38,080          |  | (20,208)          | 83,773         |  | (56.8) %  | 220.0 %     
|Card creation                   | 105,578        | 253,781      |             | 40,050      | 46,042          |  | 65,528            | 207,739        |  | 163.6  %  | 451.2 %     
|Account holder communications   | 14,074         | 45,281       |             | 3,000       | 3,000           |  | 11,074            | 42,281         |  | 369.1  %  | 1409.4 %    
|Merchant credit card fees       | 85,211         | 263,709      |             | 13,935      | 18,767          |  | 71,276            | 244,942        |  | 511.5  %  | 1305.2 %    
|Contracted software development | 266,124        | 794,582      |             | 277,597     | 620,494         |  | (11,473)          | 174,088        |  | (4.1) %   | 28.1 %      
|Customer service                | 72,823         | 253,179      |             | 45,599      | 56,962          |  | 27,224            | 196,217        |  | 59.7  %   | 344.5 %     
|                                |                |              |             |             |                 |  |                   |                |  |           |             
|Other                           | 9,019          | 88,875       |             | 19,114      | 55,333          |  | (10,095)          | 33,542         |  | (52.8) %  | 60.6 %      
|                                |                |              |             |             |                 |  |                   |                |  |           |             
|                                | $      744,327 | $ 2,233,394  |             | $  476,562  | $      937,787  |  | $ 267,765         | $   1,295,607  |  | 56.2  %   | 138.2 %     
|                                |                |              |             |             |                 |  |                   |                |  |           |             

Substantial increases in processing expenses were the result of scaling our account holder base from an insignificant total during the previous fiscal year to the levels we reached through June 30, 2012.  To a lesser extent, we are encountering redundancies during our transition from our old to new processor (we will continue to experience these redundancies through our fiscal fourth quarter).  We would expect that processing expenses will continue to increase on an absolute basis based on our forecast growth in the number of our cardholders; however our plan is to attempt to aggressively reduce such costs on a per account basis over time.  Contracted software development expenses increased on a year to date basis over the prior fiscal year due to expenses incurred in connection with the transition to our new card processor.  Card creation expenses were up significantly in the current quarter due to the need to issue all new cards to our entire existing customer base, required as a result of our change in processors.  Expenses such as card creation and account initiation decreased in our latest fiscal quarter over the previous fiscal quarter in line with a planned slowdown of account acquisition efforts by our Company during the recently completed fiscal quarter.  General and administrative expenses  General and administrative expenses totaled $319,428 and $940,376 for the three and nine months ended June 30, 2012, respectively ($173,714 and $1,171,376 for the three and nine months, respectively, ended June 30, 2011).  This resulted in an increase for our 2012 third fiscal quarter compared to fiscal 2011 of $145,714 (83.9%), while we experienced a decrease of $231,000 (19.7%) year to date in fiscal 2012 compared to fiscal 2011.  The following is a detail of the significant components of general and administrative expenses for the respective periods.  Fiscal 2012Fiscal 2011Absolute ChangePercentage ChangeQuarter 3Year to DateQuarter 3Year to DateQuarter 3Year to DateQuarter 3Year to DateAccounting$        7,250$      62,243$    5,650$      62,011$    1,600$        23228.3 %0.4 %Insurance16,85350,68513,24739,4103,60611,27527.2 %28.6 %Investor relations24,40778,99726,84347,607(2,436)31,390(9.1)%65.9 %Investor relations consulting139,998373,19459,200872,80080,798(499,606)136.5 %(57.2)%Legal fees - general counsel38,980133,8195,66616,39733,314117,422588.0 %783.8 %Rent10,57727,2277,72823,2202,8494,00736.9 %716.1 %Travel and lodging39,46282,79813,28119,70726,18163,091197.1 %17.3 %Seminars6,58528,427--6,58528,427Telecommunications11,54536,4488,96817,0852,57719,36328.7 %320.1 %Other23,77166,53833,13173,139(9,360)(6,601)(28.3)%(9.0)%$   319,428$    940,376$ 173,714$ 1,171,376$  145,714$(376,714)83.9 %(19.7)%  Investor relations consulting results from the issuance of stock to investor relations consultants for services performed on our Companys behalf (this is a noncash expense).  We had significant issuances of stock issued to Kay prior to March 31, 2011 that were reduced in the corresponding periods during fiscal 2012.  These were counterbalanced by increases in our most recently completed quarter due to issuances of stock to Kay and to another outside investor relations firm.  Legal expenses are up over the prior year in connection with our dispute with our processor (described elsewhere herein), the successful resolution of employee matters requiring our attorneys assistance and increased security related work we underwent in fiscal 2012.  Travel related expenses have increased due to our CEO and VP of Operations being located in Des Moines, IA while the bulk of our operations and personnel remain situated in San Diego, CA.     Total operating expenses  Total operating expenses for the three and nine months ended June 30, 2012 were $3,811,829 and $11,922,829, respectively ($4,232,712 and $8,229,026 for the three and nine months ended June 30, 2011).  The decrease in operating expenses totaled $420,861 in our third quarter fiscal 2012 compared to fiscal 2011 or 9.9%.  Year to date, our operating expenses increased by $3,693,878 or 44.9% from fiscal 2011 to fiscal 2012.  Included in the total operating expenses were noncash expenses (primarily for stock based compensation) totaling $5,198,221 and $2,568,718 for the nine months ended June 30, 2012 and 2011, respectively. Nonoperating Income and Expense For the three and nine months ended June 30, 2012 interest income totaled $892 and $3,568, respectively ($3,503 and $8,245, respectively for fiscal 2011), while we incurred no interest expense in fiscal 2012 compared to $133,379 for the nine months ended June 30, 2011.  Interest expense for fiscal 2011 included cash interest paid on amounts outstanding from October 1, 2010 through November 2010 of $5,568 and noncash interest expense resulting from the amortization and accretion of discounts on the same liabilities totaling $127,811.  We recognized a gain from the change in the fair value of derivative liabilities of $8,435 and $187,248 for the three and nine months ended June 30, 2012 compared to a loss of $56,697 in quarter three of fiscal 2011 and a gain year to date in fiscal 2011 totaling $212,904.  These derivative liabilities are the full value of warrants issued with unexpired anti-dilution privileges.  Net Loss and Net Loss per Share For the three and nine months ended June 30, 2012, our net losses totaled $3,543,212 and $10,955,273, respectively ($4,269,795 and $8,118,456 for the three and nine months ended June 30, 2011, respectively).  Our basic and diluted net loss per share was $0.04 and $0.11 for the three and nine months ended June 30, 2012, respectively ($0.06 and $0.12, respectively in fiscal 2011).  Common stock equivalents and outstanding options and warrants were not included in the calculations due to their anti-dilutive effects.  Liquidity and Capital Resources  We have primarily financed our operations to date through the sale of unregistered equity (accompanied by warrants to purchase shares of our common stock) and in prior years with the issuance of notes payable.  At June 30, 2012, our total assets were $7,831,935, while we had working capital deficit of $4,273,931.  Total liabilities were $12,085,885 (all of which were current) and our stockholders deficiency totaled $13,104,685.  Also included in current liabilities were amounts arising in connection with derivative liabilities consisting of warrants totaling $11,235,222.  These liabilities represent the entire calculated fair value of the warrants.  From October 1, 2011 through November 21, 2011, we entered into subscription agreements with accredited investors pursuant to which we issued a total of 11,771,250 shares of our Common Stock, and five year warrants to purchase up to an additional 6,224,065 shares of our Common Stock at exercise prices ranging from $0.50 to $0.60 per share, in exchange for gross proceeds totaling $4,708,500.  This financing transaction resulted in net proceeds to us of $4,173,643, after deducting fees and expenses.  From January 1, 2012 through July 19, 2012, we entered into subscription agreements with accredited investors pursuant to which we issued a total of 10,165 shares of our Series B Preferred Stock (convertible into 25,412,500 shares of our Common Stock), and five year warrants to purchase up to an additional 16,665,625 shares of our Common Stock at exercise prices ranging between $0.50 and $0.60 per share, in exchange for gross and net proceeds totaling approximately $10,165,000 and $9,218,580, respectively.  We may raise additional funding through the sale of unregistered common stock and warrants although there can be no assurance that we will be successful in raising such funds.  This description of our recent financing and our future plans does not constitute an offer to sell or the solicitation of an offer to buy our securities, nor shall such securities be offered or sold in the United States absent registration or an applicable exemption from the registration requirements and certificates evidencing such shares contain a legend stating the same.  Our cash and cash equivalents balance at June 30, 2012 totaled $7,387,392.  During the nine months ended June 30, 2012, positive cash flows resulted from the sale of unregistered common and preferred stock and warrants to purchase common stock described above, offset by negative cash flows from operating activities totaling $6,876,389.  Plan of Operations We do not currently expect to purchase any significant property or equipment, or to have substantial changes in the number of our employees for the next twelve months.  We expect however to continue to incur costs in improving, maintaining and marketing    our prepaid card products during fiscal 2012.  We expect that our greatest cost to be incurred during fiscal 2012 will be in the area of customer account acquisition.  Going Concern  As noted above (and by our independent registered public accounting firm in its report on our consolidated financial statements as of and for the year ended September 30, 2011), there exists substantial doubt about our ability to continue as a going concern for twelve months after the date of these financial statements.  Our financial statements do not contain any adjustments related to the outcome of this uncertainty. Critical Accounting Policies  Managements discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements which are prepared in accordance with accounting principles that are generally accepted in the United States.  The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets and liabilities, related disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period.  We continually evaluate our estimates and judgments and we base our estimates and judgments on historical experience and other factors that we believe to be reasonable under the circumstances.  Materially different results can occur as circumstances change and additional information becomes known. There were no changes in our critical accounting policies during fiscal 2012. Item 3Quantitative and Qualitative Disclosures about Market Risk  Intentionally omitted pursuant to Item 305(e) of Regulation S-K.  Item 4  Controls and Procedures  We maintain disclosure controls and procedures and internal controls that are designed to provide reasonable assurance that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized, and reported within the time periods specified in the Securities and Exchange Commissions rules and forms and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. In designing and evaluating the disclosure controls and procedures and internal controls, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable, and not absolute, assurance of achieving the desired control objectives. In reaching a reasonable level of assurance, management necessarily was required to apply its judgment in evaluating the cost benefit relationship of possible controls and procedures and internal controls. Our disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives. As required by the Securities and Exchange Commission Rule 13a-15(e) and Rule 15d-15(e), we carried out an evaluation, under the supervision of and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this report. Based on the foregoing, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were not effective as of June 30, 2012 due to material weakness in financial reporting related to the proper classification and reporting of financial instruments. Changes in Internal Controls over Financial Reporting Due to the restatement, our management has concluded that a material weakness exists in financial reporting related to the proper classification and reporting of financial instruments as of June 30, 2012.    Part II: Other Information Item 1  Legal Proceedings From time to time and in the course of business, we may become involved in various legal proceedings seeking monetary damages and other relief.  The amount of the ultimate liability, if any, from such claims cannot be determined. However, in the opinion of our management, there are no legal claims currently pending or threatened against us that would be likely to have a material adverse effect on our financial position, results of operations or cash flows.   Item 1A  Risk Factors Investment in our common stock involves a high degree of risk. You should carefully consider the risks described below together with all of the other information included in this herein before making an investment decision.  If any of the following risks actually occur, our business, financial condition or results of operations could suffer. In that case, the market price of our common stock could decline, and you may lose all or part of your investment.  Risks Related to Our Business  We have a very limited operating history overall and have only recently embarked on our current corporate focus of providing online payment solutions.We completed our acquisition of BillMyParents-CA on October 16, 2007. BillMyParents-CA was formed in April 2007 to pursue opportunities in the gift card industry. We have since refocused our efforts on providing prepaid cards for young people and their parents. We do not currently have significant operating revenues and have a very limited operating history. We do not have any historical financial data upon which to base planned future operations. Because we have a limited operating history, our historical financial information is not a reliable indicator of future performance. Therefore, it is difficult to evaluate the business and prospects of our Company. Furthermore, our revised business focus centered on BMP has been ongoing only since 2009. We have limited experience as to whether BMP will be popular with consumers. Failure to correctly evaluate our Companys prospects could result in an investors loss of a significant portion or all of his investment in our Company.  Our failure to obtain additional adequate financing would materially and adversely affect our business.We do not currently have sufficient revenues and gross margin to cover our operating expenses and have never been profitable. We cannot be certain that we will ever generate sufficient revenues and gross margin to achieve profitability in the future.  Our failure to significantly increase revenues or to raise additional adequate and necessary financing would seriously harm our business and operating results.  We have incurred significant costs in building, launching and marketing our BMP Offering.  If we fail to achieve sufficient revenues and gross margin with our BMP Offering, or our revenues grow more slowly than anticipated, or if our operating or capital expenses increase more than is expected or cannot be reduced in the event of lower revenues, our business will be materially and adversely affected and an investor could suffer the loss of a significant portion or all of his investment in our Company.  We face competition from other online payment systems.  We will face competition from other companies with similar product offerings.  Many of these companies have longer operating histories, greater name recognition and substantially greater financial, technical and marketing resources than us.  Many of these companies also have more extensive customer bases, broader customer relationships and broader industry alliances than us, including relationships with many of our potential customers. Increased competition from any of these sources could result in our failure to achieve and maintain an adequate level of customers and market share to support the cost of our operations.  We have limited resources to develop our product offerings.We face a challenging capital market at the same time that our Company has required funding for the development and marketing of our product offerings.  This has caused and will likely continue to cause us to restrict funding of the development of our products and to favor the development of one product offering over the other based on their relative estimated potentials for commercial success as evaluated by our management.  Our current focus is on our BMP Offering.  The failure of our BMP Offering to be commercially successful would substantially harm our business and results of operations.  Furthermore, in the future we may determine that it is in the best interest of our Company to severely curtail, license, jointly develop with a third party or sell one of our product offerings, which may be on terms which limit the revenue potential of the product offering to our Company.  We rely on third-party suppliers and distributors that are specific to our business and distribution channels such as processors, programmers, social networks and security advisors. We will be dependent on other companies to provide necessary products and services in connection with key elements of our business.  Any interruption in our ability to obtain these services, or comparable quality replacements would severely harm our business and results of operations.  Our current business model includes our plan to incorporate our BMP Offering within existing social networks.  We will be dependent on these social networks to allow our product offerings to run within their proprietary Internet websites.  Permission for our applications to run on social networks is revocable at any time at the discretion of the social networks. Should any of these adverse contingencies result, they could    substantially harm our business and results of operations and an investor could suffer the loss of a significant portion or all of his investment in our Company.  We rely on third-party credit card merchant processors to allow our customers to load balances on their BMP cards and these third parties could view our pre-paid BMP card and limited financial resources as overly risky.Most of our customers load balances on their BMP cards with a credit card. We are dependent on third party credit card merchant processors to allow our customers to load these balances on their BMP cards. Many credit card merchant processors view the prepaid card industry which we operate in as high risk from a fraud and financial standpoint. While we take steps to reduce fraud in our business, our limited financial resources can be viewed as too risky by credit card merchant processors and cause them not to want to do business with us, or discontinue doing business with us. Since most of our customers load balances on their BMP cards with a credit card, any interruption in our ability to obtain these services or comparable quality replacements, would severely harm our business and results of operations. Should we lose the services of a credit card merchant processor and not be able to replace them, our business and results of operations would be substantially impaired, and an investor could suffer the loss of a significant portion or all of his investment in our Company.  We operate in a highly regulated environment and failure by us or the bank that issues our cards to comply with applicable laws and regulations could have an adverse effect on our business, financial position and results of operations. We operate in a highly regulated environment, and failure by us or the bank that issues our cards to comply with the laws and regulations to which we are subject could negatively impact our business. We are subject to a wide range of federal and state laws and regulations. In particular, our products and services are subject to an increasingly strict set of legal and regulatory requirements intended to protect consumers and to help detect and prevent money laundering, terrorist financing and other illicit activities. Many of these laws and regulations are evolving, unclear and inconsistent across various jurisdictions, and ensuring compliance with them is difficult and costly. Failure by us or our bank to comply with the laws and regulations to which we are or may become subject could result in fines, penalties or limitations on our ability to conduct our business, or federal or state actions, any of which could significantly harm our reputation with consumers and other network participants, banks that issue our cards and regulators and could materially and adversely affect our business, operating results and financial condition.  Changes in credit card association or other network rules or standards set by the payment networks or changes in card association and network fees or products or interchange rates could adversely affect our business, financial position and results of operations. We and the banks that issue our cards are subject to association rules that could subject us to a variety of fines or penalties that may be levied by the card associations or networks for acts or omissions by us or businesses that work with us, including credit card merchant processors. The termination of the card association registrations held by us or any of the banks that issue our cards or any changes in card association or other network rules or standards, including interpretation and implementation of existing rules or standards, that increase the cost of doing business or limit our ability to provide our products and services could have an adverse effect on our business, operating results and financial condition. In addition, from time to time, card associations could increase the organization and/or processing fees that they charge, which could increase our operating expenses, reduce our profit margin and adversely affect our business, operating results and financial condition. Furthermore, a substantial portion of our operating revenues is derived from interchange fees, and we expect interchange revenues to someday potentially represent a significant percentage of our total operating revenues. The amount of interchange revenues that we earn is highly dependent on the interchange rates that the payment networks set and adjust from time to time. The enactment of the Wall Street Reform and Consumer Protection Act, or the Dodd-Frank Act, required the Federal Reserve Board to implement regulations that have substantially limited interchange fees for many issuers. While we believe the interchange rates that may be earned by us are exempt from such limitations, in light of this legislation and recent attention generally on interchange rates in the United States, there can be no assurance that the interpretation or enforcement of interchange legislation or regulation will not impact our interchange revenues substantially. If interchange rates decline, whether due to actions by the payment networks, the banks that issue our cards or existing or future legislation, regulation or the interpretation or enforcement thereof, we would likely need to change our fee structure to compensate for lost interchange revenues. To the extent we increase the pricing of our products and services, we might find it more difficult to acquire consumers and to maintain or grow card usage and customer retention, and we could suffer reputational damage and become subject to greater regulatory scrutiny. We also might have to discontinue certain products or services. As a result, our operating revenues, operating results, prospects for future growth and overall business could be materially and adversely affected.  Changes in laws and regulations to which we are subject, or to which we may become subject, may increase our costs of operation, decrease our operating revenues and disrupt our business. Changes in laws and regulations or the interpretation or enforcement thereof may occur that could increase our compliance and other costs of doing business, require significant systems redevelopment, or render our products or services less profitable or obsolete, any of which could have an adverse effect on our results of operations. We could face more stringent anti-money laundering rules and regulations, as well as more stringent regulations, compliance with which could be expensive and time consuming. Changes in laws and regulations governing the way our products are sold or in the way those laws and regulations are interpreted or enforced could adversely affect our ability to distribute our products and the cost of providing those products and services. If onerous regulatory requirements were imposed on the sale of our products and services, the requirements could lead to a loss of retail distributors, which in turn could materially and adversely impact our operations. State and federal legislators and regulatory authorities have become increasingly focused on the banking and consumer    financial services industries and continue to propose and adopt new legislation that could result in significant adverse changes in the regulatory landscape for financial institutions (including card issuing banks) and other financial services companies (including us). Changes in the way we or the banks that issue our cards are could expose us and the banks that issue our cards to increased regulatory oversight, more burdensome regulation of our business, and increased litigation risk, each of which could increase our costs and decrease our operating margins. Additionally, changes to the limitations placed on fees, the interchange rates that can be charged or the disclosures that must be provided with respect to our products and services could increase our costs and decrease our operating revenues.  Our business could suffer if there is a decline in the use of prepaid cards as a payment mechanism or there are adverse developments with respect to the prepaid financial services industry in general. As the prepaid financial services industry evolves, consumers may find prepaid financial services to be less attractive than traditional or other financial services. Consumers might not use prepaid financial services for any number of reasons, including the general perception of our industry. For example, negative publicity surrounding other prepaid financial service providers could impact our business and prospects for growth to the extent it adversely impacts the perception of prepaid financial services among consumers. If consumers do not continue or increase their usage of prepaid cards, our operating revenues may remain at current levels or decline. Predictions by industry analysts and others concerning the growth of prepaid financial services as an electronic payment mechanism may overstate the growth of an industry, segment or category, and you should not rely upon them. The projected growth may not occur or may occur more slowly than estimated. If consumer acceptance of prepaid financial services does not continue to develop or develops more slowly than expected or if there is a shift in the mix of payment forms, such as cash, credit cards, traditional prepaid cards and prepaid cards, away from our products and services, it could have a material adverse effect on our financial position and results of operations.  Fraudulent and other illegal activity involving our products and services could lead to reputational damage to us and reduce the use and acceptance of our cards and reload network. Criminals are using increasingly sophisticated methods to engage in illegal activities involving prepaid/credit/debit cards or cardholder information, such as counterfeiting, fraudulent payment or refund schemes and identity theft. We rely upon third parties for some transaction processing services, which subjects us and our cardholders to risks related to the vulnerabilities of those third parties. A single significant incident of fraud or increases in the overall level of fraud involving our cards, could result in financial or reputational damage to us, which could reduce the use and acceptance of our cards, cause other channel members to cease doing business with us or lead to greater regulation that would increase our compliance costs.  A data security breach could expose us to liability and protracted and costly litigation, and could adversely affect our reputation and operating revenues.We, the bank that issues our cards, network acceptance members and/or third-party processors receive, transmit and store confidential customer and other information in connection with the sale and use of our prepaid cards. Encryption software and the other technologies used to provide security for storage, processing and transmission of confidential customer and other information may not be effective to protect against data security breaches by third parties. The risk of unauthorized circumvention of such security measures has been heightened by advances in computer capabilities and the increasing sophistication of hackers. Improper access to our or these third parties systems or databases could result in the theft, publication, deletion or modification of confidential customer and other information. A data security breach of the systems on which sensitive cardholder data and account information are stored could lead to fraudulent activity involving our products and services, reputational damage and claims or regulatory actions against us. If we are sued in connection with any data security breach, we could be involved in protracted and costly litigation. If unsuccessful in defending that litigation, we might be forced to pay damages and/or change our business practices or pricing structure, any of which could have a material adverse effect on our operating revenues and profitability. We would also likely have to pay (or indemnify the banks that issue our cards for) fines, penalties and/or other assessments imposed as a result of any data security breach. Further, a significant data security breach could lead to additional regulation, which could impose new and costly compliance obligations. In addition, a data security breach at the bank that issues our cards, network acceptance members or third-party processors could result in significant reputational harm to us and cause the use and acceptance of our cards to decline, either of which could have a significant adverse impact on our operating revenues and future growth prospects.  Our ability to protect our intellectual property and proprietary technology surrounding our BMP Offering is uncertain. Our future success may depend significantly on our ability to protect our proprietary rights to the intellectual property upon which our products and services will be based.  Our pending U.S. patent application, which includes claims to material aspects of our products and services that are not currently protected by issued patents, may not be issued as patents in a form that will be advantageous to us. Any patents we obtain in the future may be challenged by re-examination or otherwise invalidated or eventually be found unenforceable. Both the patent application process and the process of managing patent disputes can be time consuming and expensive. Competitors may attempt to challenge or invalidate our patents, or may be able to design alternative techniques or devices that avoid infringement of our patents, or develop products with functionalities that are comparable to ours. In the event a competitor infringes upon our patent or other intellectual property rights, litigation to enforce our intellectual property rights or to defend our patents against challenge, even if successful, could be expensive and time consuming and could require significant time and attention from our management. We may not have sufficient resources to enforce our intellectual property rights or to defend our patents against challenges from others.     We are dependent upon consumer tastes with respect to preferred methods of online payment for the success of our products and services. Our product offerings acceptance by consumers and their consequent generation of revenues will depend upon a variety of unpredictable factors, including: · Public taste, which is always subject to change; · The quantity and popularity of other payment systems available to the public; · The continued appeal and reputations of our celebrity spokespersons; and · The fact that the distribution and sales methods chosen for the products and services we market may be ineffective.  For any of these reasons, our programs may be commercially unsuccessful.  If we are unable to market products which are commercially successful, we may not be able to recoup our expenses and/or generate sufficient revenues. In the event that we are unable to generate sufficient revenues, we may not be able to continue operating as a viable business and an investor could suffer the loss of a significant portion or all of his investment in our Company.  Our Company is economically sensitive to general economic conditions, including continued weakening of the economy; therefore a reduction in consumer purchases of discretionary items could consequently materially impact our Companys future revenues from BMP for the worse.Consumer purchases are subject to cyclical variations, recessions in the general economy and the future economic outlook. Our results may be dependent on a number of factors impacting consumer spending, including general economic and business conditions; consumer confidence; wages and employment levels; the housing market; consumer debt levels; availability of consumer credit; credit and interest rates; fuel and energy costs; energy shortages; taxes; general political conditions, both domestic and abroad; and the level of customer traffic on social networking websites. Consumer purchases of discretionary items may decline during recessionary periods and at other times when disposable income is lower. A downturn or an uncertain outlook in the economy may materially adversely affect our business and the success of our BMP Offering.  Our Company is involved in a disagreement with our incumbent processor.We currently receive services from a transaction processor through a non-exclusive agreement with a term ending in October 2012.  In connection with the services provided, the processor asserted that our Company is liable for previously unbilled services totaling $328,054.  We contend that the charges in question were explicitly waived by an executive officer of the Processor in a face to face meeting between members of our respective management teams.  At present, the managements of our respective companies continue negotiating a settlement of this dispute to the mutual satisfaction of both parties.  We believe a settlement (if reached) could cover the collaboration on future joint opportunities in the prepaid card space.  Should we fail to reach an agreement with the processor, we intend to vigorously assert our position and we currently estimate that we would prevail in the arbitration called for in the processing agreement between the two companies.  We therefore have not recognized any charges to our results of operations or financial position through June 30, 2012 in connection with this matter.  Should it result that in the future we are judged liable for either a portion or all of the charges or should we enter into a monetary settlement with the processor, such liability or settlement could materially affect our ability to execute our customer acquisition strategy by reducing the amount available for such activities by any amounts due to the processor or needed for related expenses.  Financial Risks  Our financial statements have been prepared assuming that our Company will continue as a going concern. The factors described herein raise substantial doubt about our ability to continue as a going concern. Our financial statements do not include any adjustments that might result from this uncertainty. The report of our independent registered public accounting firm included an explanatory paragraph expressing substantial doubt about our ability to continue as a going concern in their audit report for the fiscal years ended September 30, 2011 and 2010.   If we cannot generate the required revenues and gross margin to achieve profitability or obtain additional capital on acceptable terms, we will need to substantially revise our business plan or cease operations and an investor could suffer the loss of a significant portion or all of his investment in our Company.  Current macro-economic conditions could adversely affect the financial viability of our Company.Continuing recessionary conditions in the global economy threaten to cause further tightening of the credit and equity markets and more stringent lending and investing standards. The persistence of these conditions could have a material adverse effect on our access to further needed capital. In addition, further deterioration in the economy could adversely affect our corporate results, which could adversely affect our financial condition and operations.  We do not expect to pay dividends for the foreseeable future, and we may never pay dividends and, consequently, the only opportunity for investors to achieve a return on their investment is if a trading market develops and investors are able to sell their shares for a profit or if our business is sold at a price that enables investors to recognize a profit.We currently intend to retain any future earnings to support the development and expansion of our business and do not anticipate paying cash dividends for the foreseeable future. Our payment of any future dividends will be at the discretion of our Board of Directors after taking into account various factors, including but not limited to our financial condition, operating results, cash needs, growth plans and the terms of any credit agreements that we may be a party to at the time. In addition, our ability to pay dividends on our common stock may be limited by state law. Accordingly, we cannot assure investors any return on their investment, other than in connection with a sale of their    shares or a sale of our business. At the present time there is a limited trading market for our shares. Therefore, holders of our securities may be unable to sell them. We cannot assure investors that an active trading market will develop or that any third party will offer to purchase our business on acceptable terms and at a price that would enable our investors to recognize a profit.  Accounting rules will continue to cause an unfavorable change to the accounting for our financial position. We are required to account for certain of our issued warrants as derivative liabilities. This accounting is occasioned by the anti-dilution provisions of the securities which would reduce their future exercise or conversion price in the event our Company in the future either issues equity shares for a price that is lower than the exercise price of those instruments or issues new warrants or convertible instruments that have a lower exercise or conversion price (such an actual reduction in connection with certain of our warrants outstanding and their strike prices have previously occurred). In the future, certain of our warrants outstanding will be marked to market at each future reporting period until such time (perhaps far into the future) that they are converted, cancelled, expire or are exercised for shares of our common stock. Additionally, since not all of our outstanding securities have these anti-dilution provisions, holders of such securities lacking anti-dilution provisions could be disadvantaged vis-à-vis securities outstanding with such features, in the event of a future issuance by our Company of securities for consideration that trigger the anti-dilution provisions. An investor could suffer the loss of a portion or the whole value of their securities in the event of a significant adjustment occasioned by such a future issuance of our Companys securities.  Our net operating loss carry-forward is limited.  We have recorded a valuation allowance amounting to our entire net deferred tax asset balance due to our lack of a history of earnings, possible statutory limitations on the use of tax loss carry-forwards generated in the past and the future expiration of our NOL.  This gives rise to uncertainty as to whether the net deferred tax asset is realizable.  Internal Revenue Code Section 382, and similar California rules, place a limitation on the amount of taxable income that can be offset by carry-forwards after a change in control (generally greater than a 50% change in ownership).  As a result of these provisions, it is likely that given our acquisition of BillMyParents-CA, future utilization of the NOL will be severely limited.  Our inability to use our Companys historical NOL, or the full amount of the NOL, would limit our ability to offset any future tax liabilities with its NOL.  Corporate and Other Risks  We may be subject to fines, sanctions, and/or penalties of an indeterminable nature as a result of potential violations of federal securities laws.Our Company may have potentially committed a violation of Section 5 of the Securities Act in connection with a sale of 151,515 shares of common stock in April 2010 included on its registration statement on Form S-1 (File no. 333-153552) which may have not been updated pursuant Section 10(a)(3) of the Securities Act at the time of such sale. Under Section 5, no security may be offered, sold or delivered after sale in interstate commerce unless a registration statement is in effect as to the security, or an exemption from registration is available. Furthermore, Section 5(b) of the Securities Act requires that a prospectus meeting the requirements of Section 10(a) be delivered before or at the same time with a confirmation of sale of a security. While a registration statement was filed and declared effective by the SEC in July 2009, it could be determined that in order for such sale to comply with the Securities Act the registration statement was required to have been updated under Section 10(a)(3) of the Securities Act via a post-effective amendment at the time of the sale of the securities.  Such a determination may make our Company susceptible to potential lawsuits and/or regulatory actions.  Additionally, under state and federal law, such a determination may require that our Company offer a right of rescission to the shareholders who sold securities under the registration statement at such time as the registration statement was required to be updated, and any such right of rescission may also require the payment of statutory interest.  The potential costs, risks and liabilities associated with such potential lawsuits, rights of rescission and/or regulatory actions cannot be accurately assessed at this time, but in the event such lawsuits, rescission offerings and/or regulatory actions are instituted, our Company believes that such actions will not have a material financial effect on our Company.  Also, our Companys inability to resolve any potential violation of Section 5 of the Securities Act to the satisfaction of the SEC could result in a delay or prohibition in obtaining the effectiveness of any future registration statements, which could hinder or impair the ability to obtain future financing.  Limitations on director and officer liability and indemnification of our Companys officers and directors by us may discourage stockholders from bringing suit against an officer or director. Our Companys articles of incorporation and bylaws provide, with certain exceptions as permitted by governing state law, that a director or officer shall not be personally liable to us or our stockholders for breach of fiduciary duty as a director, except for acts or omissions which involve intentional misconduct, fraud or knowing violation of law, or unlawful payments of dividends. These provisions may discourage stockholders from bringing suit against a director for breach of fiduciary duty and may reduce the likelihood of derivative litigation brought by stockholders on our behalf against a director.  We are responsible for the indemnification of our officers and directors. Should our officers and/or directors require us to contribute to their defense, we may be required to spend significant amounts of our capital. Our articles of incorporation and bylaws also provide for the indemnification of our directors, officers, employees, and agents, under certain circumstances, against attorney's fees and other expenses incurred by them in any litigation to which they become a party arising from their association with or activities on behalf of our Company. This indemnification policy could result in substantial expenditures, which we may be unable to    recoup. If these expenditures are significant, or involve issues which result in significant liability for our key personnel, we may be unable to continue operating as a going concern.  Our employees, executive officers, directors and insider stockholders beneficially own or control a substantial portion of our outstanding common stock, which may limit your ability and the ability of our other stockholders, whether acting alone or together, to propose or direct the management or overall direction of our Company.Additionally, this concentration of ownership could discourage or prevent a potential takeover of our Company that might otherwise result in an investor receiving a premium over the market price for his shares. Approximately 52% of our outstanding shares of common stock is beneficially owned and controlled by a group of insiders, including our employees, directors and executive officers. Accordingly, our employees, directors, executive officers and insider shareholders may have the power to control the election of our directors and the approval of actions for which the approval of our stockholders is required. If you acquire shares of our common stock, you may have no effective voice in the management of our Company.  Such concentrated control of our Company may adversely affect the price of our common stock. Our principal stockholders may be able to control matters requiring approval by our stockholders, including the election of directors, mergers or other business combinations. Such concentrated control may also make it difficult for our stockholders to receive a premium for their shares of our common stock in the event we merge with a third party or enter into different transactions which require stockholder approval. These provisions could also limit the price that investors might be willing to pay in the future for shares of our common stock.  We are dependent for our success on a few key employees. Our inability to retain those employees would impede our business plan and growth strategies, which would have a negative impact on our business and the value of your investment. Our success depends on the skills, experience and performance of key members of our Company.  Each of those individuals may voluntarily terminate his employment with our Company at any time. Were we to lose one or more of these key employees, we would be forced to expend significant time and money in the pursuit of a replacement, which would result in both a delay in the implementation of our business plan and the diversion of limited working capital. We do not maintain a key man insurance policy on any of our key employees.  Should we be successful in transitioning to a Company generating significant revenues, we may not be able to manage our growth effectively, which could adversely affect our operations and financial performance. The ability to manage and operate our business as we execute our growth strategy will require effective planning. Significant rapid growth could strain our internal resources, leading to a lower quality of customer service, reporting problems and delays in meeting important deadlines resulting in loss of market share and other problems that could adversely affect our financial performance. Our efforts to grow could place a significant strain on our personnel, management systems, infrastructure and other resources. If we do not manage our growth effectively, our operations could be adversely affected, resulting in slower growth and a failure to achieve or sustain profitability.  Capital Market Risks  Our common stock is thinly traded, so you may be unable to sell at or near ask prices or at all if you need to sell your shares to raise money or otherwise desire to liquidate your shares.There is limited market activity in our stock and we are too small to attract the interest of many brokerage firms and analysts. We cannot give you any assurance that a broader or more active public trading market for our common stock will develop or be sustained. While we are trading on OTC Markets, the trading volume we will develop may be limited by the fact that many major institutional investment funds, including mutual funds, as well as individual investors follow a policy of not investing in Bulletin Board stocks and certain major brokerage firms restrict their brokers from recommending Bulletin Board stocks because they are considered speculative, volatile, thinly traded and the market price of the common stock may not accurately reflect the underlying value of our Company.  The market price of our common stock could be subject to wide fluctuations in response to quarterly variations in our revenues and operating expenses, announcements of new products or services by us, significant sales of our common stock, including short sales, the operating and stock price performance of other companies that investors may deem comparable to us, and news reports relating to trends in our markets or general economic conditions.  The application of the penny stock rules to our common stock could limit the trading and liquidity of the common stock, adversely affect the market price of our common stock and increase your transaction costs to sell those shares. As long as the trading price of our common stock is below $5 per share, the open-market trading of our common stock will be subject to the penny stock rules, unless we otherwise qualify for an exemption from the penny stock definition. The penny stock rules impose additional sales practice requirements on certain broker-dealers who sell securities to persons other than established customers and accredited investors (generally those with assets in excess of $1,000,000 or annual income exceeding $200,000 or $300,000 together with their spouse). These regulations, if they apply, require the delivery, prior to any transaction involving a penny stock, of a disclosure schedule explaining the penny stock market and the associated risks. Under these regulations, certain brokers who recommend such securities to persons other than established customers or certain accredited investors must make a special written suitability determination regarding such a purchaser and receive such purchasers written agreement to a transaction prior to sale. These regulations may have the effect of limiting the trading activity of our common stock, reducing the liquidity of an investment in our common stock and increasing the transaction costs for sales and purchases of our common stock as compared to other securities.    The stock market in general and the market prices for penny stock companies in particular, have experienced volatility that often has been unrelated to the operating performance of such companies. These broad market and industry fluctuations may adversely affect the price of our stock, regardless of our operating performance.  Stockholders should be aware that, according to SEC Release No. 34-29093, the market for penny stocks has suffered in recent years from patterns of fraud and abuse. Such patterns include 1) control of the market for the security by one or a few broker-dealers that are often related to the promoter or issuer; 2) manipulation of prices through prearranged matching of purchases and sales and false and misleading press releases; 3) boiler room practices involving high-pressure sales tactics and unrealistic price projections by inexperienced sales persons; 4) excessive and undisclosed bid-ask differential and markups by selling broker-dealers; and 5) the wholesale dumping of the same securities by promoters and broker-dealers after prices have been manipulated to a desired level, along with the resulting inevitable collapse of those prices and with consequent investor losses. The occurrence of these patterns or practices could increase the volatility of our share price.  We may not be able to attract the attention of major brokerage firms, which could have a material adverse impact on the market value of our common stock.Security analysts of major brokerage firms may not provide coverage of our common stock since there is no incentive to brokerage firms to recommend the purchase of our common stock. The absence of such coverage limits the likelihood that an active market will develop for our common stock. It will also likely make it more difficult to attract new investors at times when we require additional capital.  We may be unable to list our common stock on NASDAQ or on any securities exchange. Although we intend to apply to list our common stock on NASDAQ, we cannot assure you that we will be able to meet the initial listing standards, including the minimum per share price and minimum capitalization requirements, or that we will be able to maintain a listing of our common stock on this trading venue. Until such time as we qualify for listing on NASDAQ or another trading venue, our common stock will continue to trade on OTC Markets or another over-the-counter quotation system, or on the pink sheets, where an investor may find it more difficult to dispose of shares or obtain accurate quotations as to the market value of our common stock. In addition, rules promulgated by the SEC impose various practice requirements on broker-dealers who sell securities that fail to meet certain criteria set forth in those rules to persons other than established customers and accredited investors.  Consequently, these rules may deter broker-dealers from recommending or selling our common stock, which may further affect the liquidity of our common stock. It would also make it more difficult for us to raise additional capital.  Future sales of our equity securities could put downward selling pressure on our securities, and adversely affect the stock price.There is a risk that this downward pressure may make it impossible for an investor to sell his or her securities at any reasonable price, if at all. Future sales of substantial amounts of our equity securities in the public market, or the perception that such sales could occur, could put downward selling pressure on our securities, and adversely affect the market price of our common stock.   Item 2 Unregistered Sales of Equity Securities and Use of Proceeds None not previously disclosed.   Item 3  Defaults upon Senior Securities Not applicable. Item 4  Removed and Reserved Not applicable. Item 5  Other Information  None. Item 6  Exhibits See Exhibit Index immediately following signatures.     Exhibit Index Exhibit No.Description31.1*Certification pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, by Chief Executive Officer31.2*Certification pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, by Chief Financial Officer32.1*Certification pursuant to 18 U.S.C. §1350 by Chief Executive Officer32.2*Certification pursuant to 18 U.S.C. §1350 by Chief Financial Officer*Filed as an exhibit to this report  SIGNATURES  In accordance with the requirements of the Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.   Dated: December 26, 2012 BILLMYPARENTS, INC.  By: /s/ MICHAEL MCCOY Michael McCoy, Chief Executive Officer  By: /s/ JONATHAN SHULTZ Jonathan Shultz, Chief Financial Officer