exhibit101.htm


    
      

    

    Exhibit
10.1

    


    PROPRIETARY
MATTERS AGREEMENT

    


    THIS
PROPRIETARY MATTERS AGREEMENT (“Agreement”) is made by and between Cabela's
Incorporated, a Delaware corporation (“Company”), and
[        ] (“Employee”), effective as of
[        ].

    


    WITNESSETH:

    


    WHEREAS,
Company has invested, and will continue to invest, substantial time, effort, and
money in the development of its trade secrets, business methods and procedures,
technology, and other specific confidential and proprietary information which
enables Company to compete successfully in its business of the marketing and
sale of hunting, fishing, and camping equipment and other outdoor sporting and
recreational goods, apparel, and services through retail stores and through
direct marketing, including paper or other tangible catalogs, electronic
catalogs, or other electronic media;

    


    WHEREAS,
during the course of Employee’s employment, Company has disclosed and will continue to
disclose to Employee, and allow Employee access to and the use of, knowledge
concerning its trade secrets, business methods and procedures, technology, and
other specific confidential and proprietary information, all of which constitute
the property of Company;

    


    WHEREAS,
the unauthorized use or disclosure of such information would be greatly damaging
to Company and the success of its business;

    


    WHEREAS,
Company established the Cabela's Incorporated 2004 Stock Plan (the "2004 Plan")
and has conditioned the grant of certain stock options pursuant to the 2004 Plan
upon the execution of certain confidentiality and noncompetition agreements;
and

    


    WHEREAS,
Company desires to grant Employee certain stock options pursuant to the 2004
Plan (the “2008 Options”), the grant of which is conditioned upon Employee
entering into this Agreement (any prior options granted to Employee pursuant to
the 2004 Plan and the 2008 Options shall be collectively referred to as the
"Stock Options”).

    


    NOW,
THEREFORE, in consideration of the mutual promises contained herein, and as a
condition to Company granting Employee the 2008 Options, and to allow Employee
access to and use of its confidential and proprietary information, Company and
Employee agree as follows:

    


    1.           Nondisclosure
of Confidential Information.

    


    a.           Access.  Employee
acknowledges that employment with Company or any of its affiliates necessarily
has involved, and will involve, exposure to, familiarity with, and the
opportunity to learn highly sensitive, confidential, and proprietary information
of Company, which may include, without limitation, information about Company’s
products and services, markets, customers and prospective customers, the buying
patterns and needs of customers and prospective customers, vendors and
suppliers, miscellaneous business relationships, investment products, pricing,
quoting, costing systems, billing and collection procedures, proprietary
software and the source code thereof, financial and accounting data, data
processing and communications, technical data, marketing concepts
and strategies, business plans, mergers and acquisitions, research and
development of new or improved products and services, and general know-how


     

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

       

      regarding
the business of Company and its products and services (collectively referred to
herein as “Confidential Information”).  Employee expressly
acknowledges and agrees that Confidential Information may include, without
limitation, confidential and proprietary information belonging to various third
parties, such as Company’s subsidiaries, affiliates, vendors, agents, or
customers, but which has been and will be
entrusted to Company for use by Company to conduct its business.  The
failure to mark or designate information as “confidential” or “proprietary”
shall not prevent information that has been or will be accessed by or disclosed
to Employee from being deemed Confidential Information under this
Agreement.

    

    


    b.           Valuable
Asset.  Employee further acknowledges that the Confidential
Information is a valuable, special, and unique asset of Company, such that the
unauthorized disclosure or use by Employee or persons or entities outside
Company would cause irreparable damage to the business of
Company.  Accordingly, Employee agrees that, during and after
Employee’s employment with Company or any of its affiliates, Employee shall not
directly or indirectly disclose to any person or entity or use for any purpose
or permit the exploitation, copying, or summarizing of any Confidential
Information of Company, except as specifically required in the proper
performance of Employee’s duties for Company.  Employee represents and
warrants that no such disclosure or use has occurred prior to the date
hereof.

    


    c.           Confidential
Relationship.  Company considers much of its Confidential
Information to constitute trade secrets of Company which have independent value,
provide Company with a competitive advantage over its competitors who do not
know the trade secrets, and are protected from unauthorized disclosure under
applicable law (“Trade Secrets”).  However, whether or not the
Confidential Information constitutes Trade Secrets, Employee acknowledges and
agrees that the Confidential Information is protected from unauthorized
disclosure or use due to Employee’s covenants under this Agreement and
Employee’s fiduciary duties as an employee of Company or any of its
affiliates.

    


    d.           Duties.  Employee
acknowledges that Company has instituted, and will continue to institute,
update, and amend policies and procedures designed to protect the
confidentiality and security of Company’s Confidential Information, including,
but not limited to, policies and procedures designed by Company to protect the
status of Company’s Trade Secrets.  Employee agrees to take all
appropriate action, whether by instruction, agreement, or otherwise, to ensure
the protection, confidentiality, and security of Company’s Confidential
Information, to protect the status of Company’s Trade Secrets, and to satisfy
Employee’s obligations under this Agreement.

    


    e.           Return of
Documents.  Employee acknowledges and agrees that the
Confidential Information is and at all times shall remain the sole and exclusive
property of Company.  Upon the termination of Employee’s employment
with Company or any of its affiliates or upon request by Company at any time,
Employee will promptly return to Company in good condition all Company property,
including, without limitation, all documents, data, and records of any kind,
whether in hard copy or electronic form, which contain any Confidential
Information or which were prepared based on Confidential Information, including
any and all copies thereof, as well as all such materials furnished to or
acquired by Employee during the course of Employee’s employment with Company or
any of its affiliates.

     

     

     

    
      
        
        

      

      
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    2.           Development
of Intellectual Property.

    


    a.           Definition of Intellectual
Property.  As used herein, the term “Intellectual Property”
shall include, without limitation, any inventions, technological innovations,
discoveries, designs, formulas, know-how, processes, business methods, patents,
trademarks, service marks, copyrights, computer software, ideas, creations,
writings, lectures, illustrations, photographs, motion pictures, scientific and
mathematical models, improvements to all such property, and all recorded
material defining, describing, or illustrating all such property, whether in
hard copy or electronic form.

    


    b.           Company’s Rights in Intellectual
Property.  Employee agrees that all right, title, and interest
of every kind and nature, whether now known or unknown, in and to any
Intellectual Property invented, created, written, developed, conceived, or
produced by Employee during Employee’s employment with Company or any of its
affiliates (i) whether using Company’s equipment, supplies, facilities, and/or
Confidential Information, (ii) whether alone or jointly with others, (iii)
whether or not contemplated by the terms of Employee’s employment, and (iv)
whether or not during normal working hours, that are within the scope of
Company’s actual or anticipated business operations or that relate to any of
Company’s actual or anticipated products or services are, and shall be, the
exclusive property of Company and shall hereinafter be referred to as “Company
Intellectual Property.”  Employee hereby assigns, transfers, and
conveys to Company all of Employee’s right, title, and interest in and to all
Company Intellectual Property existing as of the date of this
Agreement.

    


    c.           Employee’s
Obligations.  Employee agrees to take all reasonably necessary
actions to enable Company to obtain, register, perfect, and/or otherwise protect
its rights in Company Intellectual Property in the United States and all foreign
countries.  Employee irrevocably waives any “moral rights,” or other
rights with respect to attribution of authorship or integrity of Company
Intellectual Property, that Employee may have under any applicable law or under
any legal theory.

    


    i.           Without
limiting the generality of the foregoing, Employee hereby consents and agrees
to: a) promptly and fully disclose to Company any and all Company Intellectual
Property; b) assign to Company all rights to Company Intellectual Property
without limitation or royalty; and c) execute all documents necessary for
Company to obtain, register, perfect, or otherwise protect its rights in Company
Intellectual Property.  Consideration for Employee’s assignment to
Company is hereby acknowledged.  In the event Company is unable, after
reasonable effort, to secure Employee’s signature on any documents necessary to
effectuate this provision, Employee hereby irrevocably designates and appoints
Company as Employee’s agent and attorney-in-fact, to act for and on Employee’s
behalf, and to execute any such documents and to do all other lawfully permitted
acts to further the protection of Company Intellectual Property with the same
legal force and effect as if executed by Employee.

    


     

     

     

    
      
        
        

      

      
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        ii.           To the extent, if any,
that any Company Intellectual Property is unassignable or that Employee retains
any right, title, or interest in and to any Company Intellectual Property,
Employee: a) unconditionally and irrevocably waives the enforcement of such
rights, and all claims and causes of action of any kind against Company with
respect to such rights; b) agrees, at Company’s request, to consent to and join
in any action to enforce such rights; and c) hereby grants to Company a
perpetual, exclusive, irrevocable, fully paid-up, royalty-free, transferable,
sub-licensable (through multiple levels of sublicenses), worldwide right and
license to use, reproduce, distribute, display, and perform (whether publicly or
otherwise), prepare derivative works of and otherwise modify, make, have made,
sell, offer to sell, import and otherwise use, disclose, and exploit (and have
others exercise such rights on behalf of Company) all or any portion of Company
Intellectual Property, in any form or media (now known or later
developed).  The foregoing license includes, without limitation, the
right to make any modifications to Company Intellectual Property regardless of
the effect of such modifications on the integrity of Company Intellectual
Property, and to identify Employee, or not to identify Employee, as one or more
authors of or contributors to Company Intellectual Property or any portion
thereof, whether or not Company Intellectual Property or any portion thereof has
been modified.

      

    

    


    iii.           Employee
agrees to assist Company in connection with any demands, reissues, oppositions,
litigation, controversy, or other actions involving any item of Company
Intellectual Property.

    


    iv.           Employee
agrees to undertake the foregoing obligations both during and after Employee’s
employment with Company or any of its affiliates, without charge, but at
Company’s expense with respect to Employee’s reasonable out-of-pocket
costs.  Employee further agrees that Company may, in its sole
discretion, deem Company Intellectual Property as a Trade Secret, in which case
Employee will comply with the Confidential Information provisions in this
Agreement.

    


    3.           Acknowledgment
of Company’s Goodwill.  Employee
acknowledges that Company has expended and will continue to expend considerable
time, effort, and resources to develop and market its products and services,
that the relationships between Company and its employees, independent
contractors, customers, prospective customers, vendors, and suppliers are
valuable assets of Company and key to its success, and that employees of Company
establish close professional relationships with other employees, independent
contractors, customers, vendors, and suppliers of Company in the course of their
relationship with Company, all of which constitute goodwill of Company
(“Goodwill”).

    


    4.           Nonsolicitation
of Customers.  In order to
prevent the improper use of Confidential Information and the resulting unfair
competition and misappropriation of Goodwill and other proprietary interests,
Employee agrees that while Employee is employed by Company or any of its
affiliates and for a period of eighteen (18) months following the termination of
Employee’s employment for any reason whatsoever, whether such termination is
voluntary or involuntary, and regardless of cause, Employee will not, directly
or indirectly, on Employee’s own behalf or by aiding any other individual or
entity, call on, solicit the business of, sell to, service, or accept business
from any of Company’s customers (with whom Employee had personal contact and did
business with during the twelve (12) month period immediately prior to the
termination of Employee’s employment) for the purpose of providing said
customers with products and/or services of the type or character typically
provided to such customers by Company.

    


     

     

     

     

    
      
        
        

      

      
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            5.           Nonsolicitation
of Vendors/Employees.  In order to
prevent the improper use of Confidential Information and the resulting unfair
competition and misappropriation of Goodwill and other proprietary interests,
Employee agrees that while Employee is employed by Company or any of its
affiliates and for a period of eighteen (18) months following the termination of
Employee’s employment for any reason whatsoever, whether such termination is
voluntary or involuntary, and regardless of cause, Employee will not, directly
or indirectly, on Employee’s own behalf or by aiding any other individual or
entity:

    

    


    a.           Encourage,
discourage, interfere with, or otherwise cause, in any manner, any business
partner, independent contractor, vendor, or supplier of Company to curtail,
sever, or alter its relationship or business with Company; or

    


    b.           Employ
or solicit for employment any employee of Company with whom Employee had
personal contact while employed by Company or any of its
affiliates.

    


    6.           Inevitable
Disclosure.  Employee acknowledges that because Trade Secrets
and other Confidential Information cannot practicably be disregarded, the
provision of similar employment services to a Competitor of Company (as defined
in this Section 6) immediately following the termination of Employee's
employment with Company or any of its affiliates would inherently and inevitably
result in the use of Trade Secrets and/or Confidential Information by Employee,
even if Employee were to use Employee's best efforts to avoid using such Trade
Secrets and/or Confidential Information.  For purposes of this
Agreement, a “Competitor” of Company shall mean Bass Pro Shops, Gander Mountain,
Sportsman’s Warehouse, The Sportsman’s Guide, Orvis, Dick’s Sporting Goods, The
Sport’s Authority, Big 5 Sporting Goods, Scheels, L.L. Bean, Lands’ End, REI, or
any other multi-state and/or multi-channel retailer engaged in the sale of
products and/or services associated with hunting, fishing, camping, and/or
casual outdoor apparel and footwear.  In recognition of the foregoing
and in order to prevent the improper use of Trade Secrets and Confidential
Information and the resulting unfair competition and misappropriation of
Goodwill and other proprietary interests, Employee agrees that while Employee is
employed by Company or any of its affiliates and for a period of eighteen (18)
months following the termination of Employee’s employment for any reason
whatsoever, whether such termination is voluntary or involuntary, and regardless
of cause, Employee will not, directly or indirectly, perform services for a
Competitor within the United States of America or Canada similar to the services
Employee currently performs for Company in a capacity that poses the threatened
or inevitable disclosure or use by Employee of Trade Secrets and/or Confidential
Information known to Employee.  Notwithstanding the foregoing,
Employee shall thereafter be restricted from utilizing the Confidential
Information of Company pursuant to Section 1 of this Agreement.

    


    7.           Reasonable
Restrictions.

    


    a.           Applicable to any
Status.  Employee acknowledges and agrees that the
post-employment obligations of this Agreement shall be applicable to Employee
regardless of whether Employee engages in any such competing business activity
as an individual or as a sole proprietor, stockholder, partner, member, officer,
director, employee, agent, consultant, or independent contractor of any other
entity.

    


    b.           Tolling.  In the
event Employee is in breach of the post-employment obligations of this
Agreement, the eighteen (18) month post-employment enforcement period of this
Agreement shall be tolled until such breach is ended unless an injunction is in
place to protect Company’s interests.

    


     

     

    
      
        
        

      

      
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          c.           Reasonable
Restriction.  In signing this Agreement, Employee is fully
aware of the restrictions that this Agreement places upon Employee’s future
employment or contractual opportunities with someone other than
Company.  However, Employee understands and agrees that Employee’s
employment by Company or any of its affiliates, Employee’s privileged position
within Company, and Employee’s access to Company Confidential Information and
Intellectual Property of Company makes such restrictions both necessary and
reasonable.  Employee further acknowledges and agrees that the
eighteen months provided in Section 6 of this Agreement may not be an adequate
period of time for Company to implement changes or additional procedures to
protect Company's Trade Secrets and/or Confidential Information, but that such
period is a reasonable approximation of the amount of time
necessary.  Employee finally acknowledges and agrees that the
restrictions hereby imposed constitute reasonable protections of the legitimate
business interests of Company and that they will not unduly restrict Employee’s
opportunity to earn a reasonable living following the termination of Employee’s
employment.

    

    


    8.           Intended
Third Party Beneficiaries.  Employee
acknowledges and understands that some of the Confidential Information,
Intellectual Property, and/or Trade Secret information accessible to Employee in
the performance of Employee’s duties during Employee’s employment may belong to
and be provided by Company’s affiliates (“Third Party
Beneficiaries”).  For purposes of this Agreement, the term
“affiliates” means any entity under common control or ownership with Company,
including, without limitation, Company’s subsidiaries.  Employee
expressly acknowledges and agrees that the Third Party Beneficiaries are
intended third party beneficiaries of this Agreement as it pertains to
Employee’s obligations under this Agreement and shall have the right to enforce
this Agreement directly against Employee in their own names or jointly with
Company or each other.  This Agreement, without more, is not intended
to and shall not be construed as granting any Third Party Beneficiary with any
ownership interest of any kind in any of Company’s Confidential
Information.

    


    9.           Notification.  Employee
acknowledges and agrees that Company may notify anyone employing or contracting
with Employee or evidencing an intention to employ or contract with Employee as
to the existence and provisions of this Agreement.

    


    10.           Future
Stock Options.  Nothing contained in this Agreement is intended
to or shall be construed to impose any obligation on Company to grant stock
options to Employee other than the Stock Options granted by Company’s Board of
Directors or a duly authorized committee thereof prior to execution of this
Agreement.

    


    11.           Enforcement
and/or Reimbursement.  Employee
acknowledges and agrees that, by reason of the sensitive nature of the
Confidential Information, Intellectual Property, Trade Secrets, and Goodwill
referred to in this Agreement, a breach of any of the promises or agreements
contained herein will result in irreparable and continuing damage to Company for
which there may not be an adequate remedy at
law.  If Employee violates any of the terms of this Agreement, all
Company obligations under this Agreement shall cease without relieving Employee
of Employee’s continuing obligations hereunder and Employee shall forfeit all
unexercised Stock Options and all Company obligations to Employee regarding such
options shall
cease.  In addition to the foregoing, to the extent Employee breaches
any provision of this Agreement, Employee shall be required to reimburse Company
for any amounts received as profit or gain from any previously
exercised Stock Options.  Employee acknowledges and agrees that said
stock option forfeitures and/or reimbursements represent only a small portion of
the actual irreparable and continuing damages Company would experience if
Employee violates the terms of this Agreement.  As such, Employee
further acknowledges and agrees that, in addition to the foregoing, and the
recovery of any additional damages to which Company may 

     

     

    
      
        
        

      

      
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      be entitled in the event
of Employee’s violation of this Agreement, Company shall also be entitled to
equitable relief, including such injunctive relief as may be necessary to
protect the interests of Company in such Confidential
Information, Company Intellectual Property, Trade Secrets, and Goodwill and as
may be necessary to specifically enforce this Agreement.  Employee further
acknowledges and agrees that the remedies of forfeiture, reimbursement, and
injunctive relief are cumulative and the stock option forfeiture/reimbursement
is not intended as a “buyout” option for Employee or as a substitute for
Employee’s performance under this Agreement.

    

    


    12.           Reformation
and Severability.  Employee
and Company intend and agree that if a court of competent jurisdiction
determines that the scope of any provision of this Agreement is too broad to be
enforced as written, the court should reform such provision(s) to such narrower
scope as it determines to be enforceable.  Employee and Company
further agree that if any provision of this Agreement is determined to be
unenforceable for any reason, and such provision cannot be reformed by the court
as anticipated above, such provision shall be deemed separate and severable and
the unenforceability of any such provision shall not invalidate or render
unenforceable any of the remaining provisions hereof.  Employee and
Company further agree that in the event a court of competent jurisdiction
determines this Agreement to be unenforceable and void in its entirety, Company
shall be entitled to rescission of all unexercised Stock Options given Employee
as partial consideration for Employee's obligations under this Agreement, and
all Company obligations to Employee regarding such options shall
cease.

    


    13.           Integration
and Amendments.  This Agreement,
including the initial paragraph and the recitals to this Agreement, each of
which is incorporated herein and made part of this Agreement by this reference,
is a complete agreement between the parties and supersedes any confidentiality
and noncompetition agreement(s) between Employee and Company executed in
conjunction with the grant of Stock Options pursuant to the 2004
Plan.  The previous sentence notwithstanding, Employee expressly
acknowledges that as an employee of Company or any of its affiliates, Employee
was and is subject to additional policies and agreements instituted for the
purpose of protecting the confidential and proprietary information, trade
secrets, and goodwill of Company and its subsidiaries and affiliates; and as
such, Employee expressly acknowledges that all such policies and agreements
shall not be replaced and superseded by this Agreement, but shall be used
together with this Agreement to protect the interests of Company and its
subsidiaries and affiliates to the fullest extent allowed by
law.  This Agreement shall be binding upon and for the benefit of the
parties and their respective heirs, executors, administrators, successors,
devisees, permissible assigns, personal representatives, and legal
representatives.  No supplement, modification, or amendment to this
Agreement shall be binding unless executed in writing by Employee and
Company.

    


    14.           Waiver.  Any waiver by
either party of a breach of any provision of this Agreement shall not operate or
be construed as a waiver of any subsequent breach or provision
hereof.

    


    15.           Miscellaneous.

    


    a.           At-will
Employment.  Nothing contained in this Agreement shall be
deemed to alter or modify Employee’s status as an at-will employee of Company or
any of its affiliates.

     

     

    
 

    
      
        
        

      

      
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    b.           Jurisdiction, Venue, and Governing
Law.  Employee hereby expressly consents to personal
jurisdiction and venue of the state and federal courts located in Nebraska for
any lawsuit that arises from or relates to this Agreement. This Agreement shall
be governed by, construed, and enforced in accordance with the laws of the State
of Nebraska.

    


    c.           Survival.  Employee’s
obligations hereunder shall survive the termination of Employee’s employment
with Company or any of its affiliates or any other agreement or relationship
between Employee and Company.

    


    d.           Assignability.  This
Agreement is assignable by Company.  This Agreement is not assignable
by Employee.

    


    16.           Employee’s
Copy.  EMPLOYEE
ACKNOWLEDGES THAT EMPLOYEE HAS RECEIVED A COPY OF THIS AGREEMENT AND HAS READ,
UNDERSTOOD, AND AGREES TO BE BOUND BY THE TERMS AND CONDITIONS CONTAINED IN THIS
AGREEMENT.

    


    The
parties have executed this Proprietary Matters Agreement effective as of the
date and year first written above.

     

    


    
      
        	
                CABELA'S
      INCORPORATED

                 

              	 
      
	 
      	 
      
	 
      	 
      
	
                By:

              	 
      	 
      	 
      
	
                Its:

              	 
      	 
      	 
      	
                ,
      Employee

              


      

    

    


    Back to Form8-K

     

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