<PAGE>
NOTE: INFORMATION IN THIS DOCUMENT MARKED WITH AN "[*]" HAS BEEN OMITTED AND
FILED SEPARATELY WITH THE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN REQUESTED
WITH RESPECT TO THE OMITTED PORTIONS.

                                                                   Exhibit 10.56



                SEVENTH AMENDMENT TO MASTER AFFILIATION AGREEMENT
                -------------------------------------------------

This Seventh Amendment (the "Seventh Amendment") to the Master Affiliation
Agreement dated as of December 22, 1998, as amended in the First Amendment dated
March 8 1999, the Second Amendment dated June 28, 1999, the Third Amendment
dated July 24, 2000, the Fourth Amendment dated September 7, 2000, the Fifth
Amendment dated December 22, 2000, and the Sixth Amendment dated March 1, 2001
(as amended, the "Master Agreement"), by and between Wink Communications, Inc.,
a Delaware corporation ("Wink"), whose address is 1001 Marina Village Parkway,
Alameda, California 94501 and DIRECTV, Inc., a California corporation, whose
address is 2230 East Imperial Highway, El Segundo, California 90245 ("DIRECTV")
is made as of this 8th day of March, 2002 (the "Effective Date").

1. Section 6.7 of the Master Agreement is hereby replaced with the following:

         "6.7. Starting with the first Wink-enabled DIRECTV System Receiver,
         Wink agrees to fund a marketing pool with funds in the amount of (a)
         [*] per Wink-enabled DIRECTV System Receiver before December 31, 2000
         (b) [*] per Wink-enabled DIRECTV System Receiver activated on or after
         January 1, 2001 but before March 31, 2002, and (c) [*] per Wink-enabled
         DIRECTV System Receiver activated on or after April 1, 2002 (the "Wink
         MDF Funds"), through the term of the Agreement.

         The Wink MDF Funds shall be allocated by DIRECTV to support marketing
         and promotional tactics by DIRECTV that directly relate to the
         promotion of the Wink platform to potential customers and/or existing
         Wink-enabled customers. DIRECTV will reasonably consult with Wink
         regarding its plans for expending the Wink MDF Funds including tactics
         and results. Subject only to the obligations set forth above, DIRECTV
         shall determine in its sole discretion the tactics, timing and any
         other parameters around the expenditures of Wink MDF Funds. If DIRECTV
         determines to expend Wink MDF Funds on DIRECTV controlled media,
         including, without limitation, "on-air" promotion, bill stuffers, bill
         messages and print ads, then Wink shall reimburse DIRECTV from the Wink
         MDF Funds at the current market rate, as reasonably determined by
         DIRECTV, provided that such market rate shall in no case exceed
         DIRECTV's published rate card for such DIRECTV controlled media and
         shall be consistent with rates paid to DIRECTV by similarly situated
         advertisers who are partners with DIRECTV.


[*] Certain information on this page has been omitted and filed separately with
the Commission. Confidential treatment has been requested with respect to the
omitted portions.


<PAGE>

         In addition to and not in lieu of the Wink MDF Funds, Wink agrees to
         pay DIRECTV marketing funds to be used by DIRECTV in its sole
         discretion in promoting the DIRECTV System network, which may include
         the promotion of the Wink platform to potential and/or existing
         Wink-enabled customers (the "System Funds"). The amount of the System
         Funds shall be (a) [*] per Wink-enabled DIRECTV System Receiver
         activated on or after January 1, 2001 but before March 31, 2002, and
         (b) [*] per Wink-enabled DIRECTV System Receiver activated on or after
         April 1, 2002, through the end of the Agreement term. On each March
         31st, June 30th, September 30th and December 31st commencing with the
         year 2002 and continuing for the duration of the term of the Master
         Agreement, DIRECTV shall invoice Wink in an amount equal to any and all
         System Funds earned by DIRECTV for the three month period ending with
         the month indicated above. Subject to Wink's audit rights contained in
         this Master Agreement and based upon the subscriber reports defined in
         Section 6.6, Wink shall pay the invoice amount within thirty (30) days
         of receipt of such invoice."

2. Section 5.8 of the Master Agreement is hereby replaced with the following:

         "5.8 Wink agrees to guarantee certain revenues for DIRECTV as follows:

              (a)  A "Second Year Wink Subscriber Unit" shall be a Wink-enabled
                   DIRECTV System Subscriber provided with an activated
                   Wink-enabled DIRECTV System Receiver on or before the first
                   anniversary of the Measurement Date or, for a subscriber
                   whose Wink-enabled DIRECTV System Receiver was activated
                   after such anniversary, the number x = the number of full
                   months elapsed after the first anniversary of the Measurement
                   Date and prior to twenty four 24 months following the
                   Measurement Date that such subscriber had a Wink-enabled
                   DIRECTV System Receiver, divided by 12.

              (b)  Wink agrees to pay to DIRECTV on or before April 12, 2002 an
                   amount equal to [*] per Second Year Wink Subscriber Unit
                   (the "Second Year Revenue Guarantee"). However, since the
                   second year will not have been completed by April 12, 2002,
                   Wink shall pay to DIRECTV $[*] per Second Year Wink
                   Subscriber Unit based upon an estimate of [*] Second Year
                   Wink Subscriber Units (the "Estimated Second Year Wink
                   Subscriber Units"), equaling [*].

              (c)  On or before November 1, 2002, DIRECTV shall provide to Wink
                   a signed representation of the actual Second Year Wink
                   Subscriber Units (the "Actual Second Year Subscriber Units").
                   If the Actual Second Year Wink Subscriber Units are less than
                   the Estimated Second Year Wink Subscriber Units (the "Revenue
                   Guarantee Overpayment"), then Wink may offset any future
                   payments due to



[*] Certain information on this page has been omitted and filed separately with
the Commission. Confidential treatment has been requested with respect to the
omitted portions.

<PAGE>

                   DIRECTV by an amount equal to the difference between [*]
                   times the Estimated Second Year Wink Subscriber Units and [*]
                   times the Actual Second Year Wink Subscriber Units. In the
                   event that at the end of the term of the Master Agreement
                   there remains monies owing to Wink as a result of the Revenue
                   Guarantee Overpayment that have not been offset (the
                   "End-of-Term Revenue Guarantee Outstanding Balance"), DIRECTV
                   shall pay Wink the End-of-Term Revenue Guarantee Outstanding
                   Balance no later than thirty (30) days after the end of the
                   term of the Master Agreement. The rights and obligations
                   stated in the preceding sentence shall survive any
                   termination or expiration of this Master Agreement. If the
                   Actual Second Year Wink Subscriber Units are greater than the
                   Estimated Second Year Wink Subscriber Units, Wink shall pay
                   DIRECTV on or before November 30, 2002 an amount equal to the
                   difference between [*] times the Actual Second Year Wink
                   Subscriber Units and [*] times the Estimated Second Year Wink
                   Subscriber Units.

              (d)  If DIRECTV's Incremental Wink Revenues between the first and
                   second anniversaries of the Measurement Date ("Year Two")
                   exceed a cumulative total of [*] per Second Year Wink
                   Subscriber Unit (the "Revenue Share Overpayment"), then Wink
                   may offset any future payments due to DIRECTV by the
                   difference between [*] per Second Year Wink Subscriber Unit
                   and the actual cumulative Incremental Wink Revenues captured
                   in Year Two per Second Year Wink Subscriber Unit. In the
                   event that at the end of the term of the Master Agreement
                   there remains monies owing to Wink as a result of the Revenue
                   Share Overpayment that have not been offset (the "End-of-Term
                   Revenue Share Outstanding Balance"), DIRECTV shall pay Wink
                   the End-of-Term Revenue Share Outstanding Balance no later
                   than thirty (30) days after the end of the term of the Master
                   Agreement. The rights and obligations stated in the preceding
                   sentence shall survive any termination or expiration of this
                   Master Agreement.

              (e)  DIRECTV and Wink agree that Wink has no obligation after the
                   end of Year Two to pay any revenue guarantee to DIRECTV.

3. Section 14.11 of the Master Agreement is hereby replaced with the following:

         "14.11 MOST FAVORED NATIONS. The term "Distributor" shall be defined as
                any entity distributing (or controlling an entity which
                distributes) video programming to subscribers. Notwithstanding
                the foregoing, the term Distributor does not include Programmers
                as defined herein (unless such programmer also distributes video
                to subscribers) [*]. If at any time Wink agrees to pay to any
                Distributor ("Third Party Agreement") a

[*] Certain information on this page has been omitted and filed separately with
the Commission. Confidential treatment has been requested with respect to the
omitted portions.


<PAGE>

                revenue guarantee between October 1, 2001 and the end of the
                Term that in aggregate equals more than the amount payable to
                DIRECTV pursuant to Section 5.8, Wink shall give written notice
                thereof to DIRECTV and, within forty-five (45) days of such
                notice, Wink shall pay to DIRECTV (or, shall increase the amount
                to be paid to DIRECTV pursuant to Section 5.8 by) the difference
                between the amount paid to the Distributor and the amount paid
                or payable to DIRECTV pursuant to Section 5.8. (For purposes of
                clarification, if Wink enters into such a Third Party Agreement
                after April 12, 2002, then the difference between the aggregate
                revenue guarantee payable to such Distributor and the amount
                payable to DIRECTV pursuant to Section 5.8 shall be paid to
                DIRECTV within 45 days of the notice described above.) Wink
                hereby represents and warrants that as of the date of this
                Seventh Amendment it has no existing obligations to any
                Distributor which would provide such distributor with a revenue
                guarantee between October 1, 2001 and the end of the Term that
                in aggregate equals more than the amount payable to DIRECTV
                pursuant to Section 5.8."

4.  Exhibit A to the Master Agreement is hereby replaced with Exhibit A attached
    to this Seventh Amendment.

5.  The Master Agreement is hereby amended to include the following Section 15:

         "15.   STOCK GRANT. Wink hereby agrees to issue to DIRECTV and/or its
                designees, at no cost to DIRECTV, a one-time grant of [*] shares
                of Wink common stock, it being understood that such shares shall
                be unregistered shares (the "Stock Grant"). Any and all rights
                or obligations under this Seventh Amendment are expressly
                contingent upon the execution of a mutually acceptable stock
                grant agreement providing for such Stock Grant no later than
                fourteen (14) days after the Effective Date hereof. Wink and
                DIRECTV shall use best commercial efforts to execute such a
                stock grant agreement within the 14 day period, it being
                understood and agreed that a failure to do so shall cause this
                Seventh Amendment to be null and void upon written notification
                by either party."

6.  The Master Agreement is hereby amended to include the following Section 16:

         "16.   FRAUD DETECTION DATA. Wink hereby agrees to provide to DIRECTV
                data that Wink currently gathers that indicates that multiple
                receivers have connected to the Wink Response Server with the
                same unique digital address (the "Fraud Detection Data")..
                DIRECTV shall determine the frequency and format of such Fraud
                Detection Data and Wink shall use commercially reasonable
                efforts to comply with DIRECTV's requests."

7.  All capitalized terms not defined herein shall have the meanings set forth
    in the Master Agreement.

[*] Certain information on this page has been omitted and filed separately with
the Commission. Confidential treatment has been requested with respect to the
omitted portions.


<PAGE>

8.   In the event of any inconsistency between this Seventh Amendment and the
     Master Agreement, this Seventh Amendment shall be deemed controlling. In
     all other respects, the Master Agreement shall continue in full force and
     effect.


IN WITNESS WHEREOF, the parties have caused this Seventh Amendment to be
executed by their duly authorized officers and representatives as of the day and
year first written above.

WINK COMMUNICATIONS, INC.                                  DIRECTV, INC.


By:___________________________                    By:___________________________

Name:________________________                     Name:_________________________

Title:_________________________                   Title:________________________




<PAGE>


                     EXHIBIT A.: WINK/DIRECTV REVENUE SHARE
                     --------------------------------------


                     WINK RESPONSE SERVICE TRANSACTION FEES

Transaction Revenue Share is calculated as a percentage of Wink's gross revenues
on the applicable Gross Transaction Routing Fees, based on the schedule below:

------------------------------------- -----------------------------------
   RESPONSES TO INTERACTIVE WINK         RESPONSE TO INTERACTIVE WINK
 PROGRAMS CARRIED WITH THIRD PARTY     PROGRAMS INSERTED BY DIRECTV AT
 VIDEO PROGRAMMING OR ADVERTISING,     DIRECTV'S FACILITIES, EXCLUDING
    INCLUDING THOSE PROVIDED BY             ALL NATIONAL RESPONSES
 PROGRAMMERS ("NATIONAL RESPONSES")
                (+)
------------------------------------- -----------------------------------
                [*]                                  [*]
------------------------------------- -----------------------------------

(+) National Responses shall also include responses to Interactive Wink Programs
inserted at DIRECTV's facility if such insertion is caused or triggered by
Interactive Wink Programs or any unique identifier inserted by Programmers, and
is presented with such Programmers' video signal(s).


For the avoidance of doubt, the parties acknowledge and agree that the [+]
revenue share described above will apply to the following services currently
available or planned to be launched (both as of the Effective Date):

Music Choice On Screen Service (Program Synchronous)
Music Choice Virtual Channel
Barnes & Noble Virtual Channel
The Weather Channel Virtual Channel
ESPN Virtual Channel
NBCi Virtual Channel
DIRECTV INTERACTIVE Center

[*] Certain information on this page has been omitted and filed separately with
the Commission. Confidential treatment has been requested with respect to the
omitted portions.