FOR IMMEDIATE RELEASE

ADA-ES TO HOST GROUNDBREAKING CEREMONY FOR NORTH AMERICA’S LARGEST 

ACTIVATED CARBON PRODUCTION FACILITY ON OCTOBER 21ST 

LITTLETON, CO – October 13, 2008 – ADA-ES, Inc. (NASDAQ:ADES) today announced that 

on October 21st at 11:00 AM CT, a formal groundbreaking ceremony will take place at Red 

River Environmental Products, LLC (RREP), in Red River Parish, LA, the construction site of 

what it expects will be North America’s largest activated carbon (AC) production facility. 

Attending the event will be members of ADA-ES’ senior management team and its Chairman 

of the Board, as well as management from Energy Capital Partners, LLC (ECP). In addition, 

we have invited local and state officials, members of the press, and key customers who have 

already contracted for $160 million worth of AC from this facility. 

Earlier in the month, ADA-ES announced the formation of Crowfoot Development, LLC 

(Crowfoot), a joint venture with ECP and parent company of RREP, focused on the production 

of AC for the mercury emissions control market for coal-fired power plants. RREP is building 

the AC production facility to address the pressing need for clean coal technologies. Coal 

currently powers over 50% of the electricity generated in the country. Due to its abundance 

and relatively low, stable price, coal is expected to remain a key energy source in the U.S. 

However, the more than 1,100 coal-fueled power plant boilers in the U.S. emit about 48 tons of 

mercury per year, or about 37% of all human-caused mercury emissions. ADA-ES’ AC has 

been proven to be capable of reducing mercury emissions by up to 90%. If Federal mercury 

control legislation is enacted or regulations are adopted, AC would represent a potential 

sustainable market of up to $1 billion per year. 

The first production line of this facility will be capable of producing 125 to 175 million pounds of 

AC per year and is expected to come on-line in 2010. In addition, the air permit for the facility 

allows for a second production line, which, if constructed, would be capable of producing up to 

an additional 175 million pounds of AC per year. Crowfoot has plans to develop additional 

facilities in the future, including the possible construction of this second production line. 

The Red River Police Jury has been instrumental in supporting the location of the facility. 

Police Jury President Jesse Davis said, “The positive economic impact of this new facility as 

well as its environmentally favorable production make it a welcome addition to Red River 

Parish. With market conditions slow and banks failing, it’s a good thing for all new business, 

especially of this magnitude, to locate in our rural parish. It will be a boost and a big shot in the 
arm. All Red River Parish can say is, you are welcome in our community and we will work with 

you to make you want to stay.” 

Dr. Michael Durham, President and CEO of ADA-ES, commented, “We are very excited to 

formally kick-off the construction of Crowfoot’s AC production facility. Between now and 2010, 

we plan to create U.S. construction jobs to build the $350 million project, followed by 50 fulltime positions plus additional employees in mining and transportation. We’ve enjoyed an 

excellent relationship with the Red River Parish and Louisiana state officials who had the 

foresight to move this project forward for the benefit of its constituents in that it will help 

stimulate job creation and provide an overall economic boost to this part of Louisiana.” 

About ADA-ES 

ADA-ES is a leader in clean coal technology and the associated specialty chemicals. The 

Company develops and implements proprietary environmental technology and specialty 

chemicals that enable coal-fueled power plants to enhance existing air pollution control 

equipment, maximize capacity and improve operating efficiencies. Through its largest and 

fastest-growing segment, Mercury Emission Control, ADA-ES supplies activated carbon 

injection systems, activated carbon, mercury measurement instrumentation, and related 

services. To meet the needs of the power industry for mercury control, the Company is 

developing state-of-the-art facilities to produce activated carbon (AC) with the first plant 

projected to come on-line in 2010. Additionally, the Company is developing technologies for 

power plants to address issues related to the emissions of carbon dioxide. 

This press release contains forward-looking statements within the meaning of Section 21E of 

the Securities Exchange Act of 1934, which provides a "safe harbor" for such statements in 

certain circumstances. The forward-looking statements included in this release include 

statements regarding expected costs, size and capacity of, and timing of commencement of 

operations at, the planned AC facility, value of sales contracts for AC to be supplied from the 

facility; expectations regarding coal continuing to be a key energy source and size of the AC 

market, and number of jobs expected to be created in connection with the building and 

operation of the facility. These statements are based on current expectations, estimates, 

projections, beliefs and assumptions of our management. Such statements involve significant 

risks and uncertainties. Actual events or results could differ materially from those discussed in 

the forward-looking statements as a result of various factors, including but not limited to, 

changes in the costs and timing of construction of the planned AC facility; failure to satisfy 

funding or other conditions in the equity financing agreements providing financing for the 

facility; inability to sign or close acceptable definitive agreements for debt financing, coal 

supply or off-take agreements with respect to the facility in a timely manner; availability of raw 

materials and treatment and storage facilities; changes in laws or regulations, prices, 

economic conditions and market demand; impact of competition and litigation; changes in the 

political landscape; availability and cost of alternative energy sources; operational difficulties; 

availability of skilled personnel and other factors discussed in greater detail in our filings with 

the Securities and Exchange Commission (SEC). You are cautioned not to place undue 

reliance on our forward-looking statements and to consult filings we make with the SEC for 

additional risks and uncertainties that may apply to our business and the ownership of our 

securities. Our forward-looking statements are presented as of the date made, and we 

disclaim any duty to update such statements unless required by law to do so. 
Contact: 

ADA-ES, Inc. -or- Investor Relations Counsel 

Michael D. Durham, Ph.D., MBA, President The Equity Group Inc. 

Mark H. McKinnies, Senior VP & CFO www.theequitygroup.com 

(303) 734-1727 Melissa Dixon, (212) 836-9613 

www.adaes.com MDixon@equityny.com

 Linda Latman, (212) 836-9609 

 LLatman@equityny.com