Exhibit
10.1


 


WARRANT
EXERCISE AGREEMENT


 


This
WARRANT EXERCISE AGREEMENT (the “Agreement”), dated as of November 11, 2021, is made by and between
Vinco Ventures, Inc., a Nevada corporation, with headquarters located at 6 North Main Street, Fairport, NY 14450 (the “Company”),
and the investor listed on the signature page attached hereto (the “Holder”). Capitalized terms used herein and not
otherwise defined herein shall have the respective meanings set forth in the applicable Warrants (as defined below).


 


A.
Pursuant to that certain (i) Securities Purchase Agreement (“July SPA”) dated as of July 22, 2021 by and between the
Company and the Holder, the Company sold to the Holder notes (the “July Notes”) and warrants, of which 32,697,548
remain outstanding as of the date hereof (the “July Warrants”), representing the right to acquire shares of the Company’s
common stock, $0.001 par value per share (the “Common Stock”) and (ii) Warrant Exercise Agreement (“August
WEA”) dated as of August 18, 2021 by and between the Company and the Holder, the Company sold to the Holder, among other things,
Series A warrants, of which 9,561,300 remain outstanding as of the date hereof (the “August Series A Warrants”), representing
the right to acquire shares Common Stock.


 


B.
The Company and the Holder desire: (i) for the Holder to exercise 2,438,700 July Warrants and 9,561,300 August Series A Warrants (collectively,
the “Exercised Warrants”) representing the right to acquire shares (the “Exercised Warrant Shares”)
of Common Stock, (ii) for the Company to issue additional warrants, in the form attached hereto as Exhibit A, to purchase shares
of Common Stock at a per-share exercise price equal to $4.527 (the “November Warrants” and, together with the July
Warrants and the August Series A Warrants, the “Warrants”), all pursuant to the terms and conditions set forth herein,
and (iii) to amend (A) the warrants (the “September Warrant”) issued by the Company to the Holder pursuant to that
certain Warrant Exercise Agreement dated as of September 1, 2021 by and among the Company and the Holder (“September WEA”)
and (B) the July Notes.


 


C.
At the Closing (as defined in Section 2(b) hereof), the parties hereto shall execute and deliver a Registration Rights Agreement, in
the form attached hereto as Exhibit B (the “Registration Rights Agreement”), pursuant to which the Company
will agree to provide certain registration rights with respect to the Registrable Securities (as defined in the Registration Rights Agreement),
under the 1933 Act and the rules and regulations promulgated thereunder, and applicable state securities laws.


 






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NOW
THEREFORE, in consideration of the foregoing mutual premises and the covenants and agreements hereinafter set forth, and for other
good and valuable consideration, the receipt, and legal adequacy of which is hereby acknowledged, the parties hereto, intending to be
legally bound, hereby agree as follows:


 


1.
EXERCISE OF EXERCISED WARRANTS AND ISSUANCE OF NOVEMBER WARRANTS. 


 


Subject
to the satisfaction (or waiver) of the conditions set forth in Sections 4 and 5 below, the Company and the Holder hereby agree that:
(i) the Holder shall pay to the Company an amount equal to the Exercise Price (as defined in each Exercised Warrant) in effect as of
the date of such exercise multiplied by the applicable Exercised Warrant Shares (such aggregate exercise price, the “Aggregate
Exercise Price”), (ii) the Company shall issue and deliver to the Holder the Exercised Warrant Shares as set forth in Section
1 of the Exercised Warrants and (iii) the Company shall issue and deliver to the Holder November Warrants to initially purchase an aggregate
number of shares equal to 125% of the number of Exercised Warrant Shares, which number of shares shall be subject to adjustments as set
forth therein.


 


2.
EXCHANGE; CLOSING.


 


(a)
Procedure. At or before the Closing, the Holder shall pay the Aggregate Exercise Price (less the Holder Counsel Expense withheld
pursuant to Section 7(l)) to the Company by wire transfer of immediately available funds in accordance with the Company’s written
wire instructions on Company letterhead signed by an authorized representative of the Company delivered to the Holder prior to the Closing,
and the Company shall credit to the balance account of the Holder with The Depository Trust Company through its Deposit / Withdrawal
at Custodian system (with such DWAC Instructions set forth in column (3) on Schedule I attached hereto), the Exercised Warrant Shares
pursuant to Section 1 of the Exercised Warrants.


 


(b)
Closing. The date and time of the closing (the “Closing”) of the transactions specified in Sections 1 and 2(a)
above (the “Closing Date”) shall be 9:00 a.m., New York City time, on November 11, 2021, subject to the notification
of satisfaction (or waiver) of the conditions to Closing set forth in Sections 4 and 5 hereof. The Closing shall occur at the offices
of Schulte Roth & Zabel LLP, 919 Third Avenue, New York, New York 10022 and may be undertaken remotely by electronic exchange of
documentation.


 


(c)
Buy-In. If the Company shall fail for any reason or for no reason to issue to the Holder on the Closing Date the Exercised Warrant
Shares by electronic delivery at the applicable balance account at DTC, and if on or after the Closing Date the Holder effects a Buy-In,
then the Company shall, within two (2) Trading Days after the Holder’s request and in the Holder’s discretion, either (i)
pay the Buy-In Price in cash, at which point the Company’s obligation to deliver such Exercised Warrant Shares (but not the Company’s
obligation to deliver Exercised Warrants pursuant to Section 1) shall terminate, or (ii) promptly honor its obligation to electronically
deliver to the Holder such unlegended Exercised Warrant Shares as provided above and pay cash to the Holder in an amount equal to the
excess (if any) of the Buy-In Price over the product of (A) such number of shares of Common Stock, times (B) any trading price of the
Common Stock selected by the Holder in writing as in effect at any time during the period beginning on the date hereof and ending on
the date the Company satisfies its obligations in full pursuant to this Section 2(c).


 






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3.
REPRESENTATIONS, AGREEMENTS, WARRANTIES AND COVENANTS.


 


(a)
Holder Representations, Warranties and Covenants. The Holder hereby represents and warrants to the Company that:


 


(i)
Authorization; Enforcement; Validity. The Holder has the power and authority to execute and deliver this Agreement and perform
its obligations hereunder; and this Agreement and the transactions contemplated hereby have been duly authorized by the Holder. This
Agreement has been duly and validly authorized, executed and delivered on behalf of the Holder and shall constitute the legal, valid
and binding obligations of the Holder enforceable against the Holder in accordance with its terms, except as such enforceability may
be limited by general principles of equity or to applicable bankruptcy, insolvency, reorganization, moratorium, liquidation and other
similar laws relating to, or affecting generally, the enforcement of applicable creditors’ rights and remedies.


 


(ii)
No Conflicts. The execution, delivery and performance by the Holder of this Agreement and the consummation by the Holder of the
transactions contemplated hereby will not (i) result in a violation of the organizational documents of the Holder or (ii) conflict with,
or constitute a default (or an event which with notice or lapse of time or both would become a default) under, or give to others any
rights of termination, amendment, acceleration or cancellation of, any agreement, indenture or instrument to which the Holder is a party,
or (iii) result in a violation of any law, rule, regulation, order, judgment or decree (including federal and state securities laws)
applicable to the Holder, except in the case of clauses (ii) and (iii) above, for such conflicts, defaults, rights or violations which
would not, individually or in the aggregate, reasonably be expected to have a material adverse effect on the ability of the Holder to
perform its obligations hereunder.


 


(b)
Company Representations, Warranties and Covenants. The Company hereby represents, warrants, agrees and covenants, as applicable,
to and with the Holder that:


 


(i)
Solvency. Neither the Company nor any of its subsidiaries has taken any steps to seek protection pursuant to any bankruptcy law
nor does the Company have knowledge that its creditors or its subsidiaries’ creditors intend to initiate involuntary bankruptcy
proceedings or knowledge of any fact which would reasonably lead a creditor to do so. The Company and its subsidiaries, individually
and on a consolidated basis, are not as of the date hereof, and after giving effect to the transactions contemplated hereby will not
be, Insolvent. As used herein, “Insolvent” means, with respect to any Person, (i) the present fair saleable value
of such Person’s assets is less than the amount required to pay such Person’s total indebtedness, (ii) such Person is unable
to pay its debts and liabilities, subordinated, contingent or otherwise, as such debts and liabilities become absolute and matured, (iii)
such Person intends to incur or believes that it will incur debts that would be beyond its ability to pay as such debts mature or (iv)
such Person has unreasonably small capital with which to conduct the business in which it is engaged as such business is now conducted
and is proposed to be conducted.


 


(ii)
Organization and Qualification. Each of the Company and each of its subsidiaries are entities duly organized and validly existing
and in good standing under the laws of the jurisdiction in which they are formed, and have the requisite power and authorization to own
their properties and to carry on their business as now being conducted and as presently proposed to be conducted. Each of the Company
and each of its subsidiaries is duly qualified as a foreign entity to do business and is in good standing in every jurisdiction in which
its ownership of property or the nature of the business conducted by it makes such qualification necessary, except to the extent that
the failure to be so qualified or be in good standing would not reasonably be expected to have a Material Adverse Effect. As used in
this Agreement, “Material Adverse Effect” means any material adverse effect on the business, properties, assets, liabilities,
operations, results of operations, condition (financial or otherwise) or prospects of the Company and its subsidiaries, individually
or taken as a whole, or on the transactions contemplated hereby or by the agreements and instruments to be entered into in connection
herewith, or on the authority or ability of the Company to perform any of its obligations hereunder.


 






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(iii)
Authorization; Enforcement; Validity. The Company has the requisite corporate power and authority to enter into and perform its
obligations under this Agreement, the Registration Rights Agreement and the November Warrants (collectively, the “Transaction
Documents”) and to issue the shares of Common Stock issuable upon the exercise of such November Warrants (the “November
Warrant Shares”) in accordance with the terms of the November Warrants. The execution and delivery of the Transaction Documents
by the Company and the consummation by the Company of the transactions contemplated thereby, including, without limitation, the issuance
of the November Warrant Shares, have been duly authorized by the Company’s Board of Directors and no further filing, consent or
authorization is required by the Company, its Board of Directors or its stockholders. Each of the Transaction Documents has been duly
executed and delivered by the Company, and constitute the legal, valid and binding obligations of the Company, enforceable against the
Company in accordance with their respective terms, except as such enforceability may be limited by general principles of equity or applicable
bankruptcy, insolvency, reorganization, moratorium, liquidation or similar laws relating to, or affecting generally, the enforcement
of applicable creditors’ rights and remedies.


 


(iv)
Issuance of Securities. The issuance of the Exercised Warrant Shares is duly authorized and, upon issuance in accordance with
the terms of the Exercised Warrants and hereof, the Exercised Warrant Shares shall be validly issued, fully paid and non-assessable and
free from all preemptive or similar rights, taxes, liens and charges and other encumbrances with respect to the issue thereof and the
Exercised Warrant Shares shall be fully paid and nonassessable with the holder thereof being entitled to all rights accorded to a holder
of Common Stock. As of the Closing, a registration statement or registration statements of the Company filed under the 1933 Act registering
the resale of the Exercised Warrant Shares by the Holder shall be effective and available for use by the Holder, and the Exercised Warrant
Shares shall not bear any restrictive legend and shall be freely tradable without any restrictions or limitations under applicable securities
laws, rules and regulations. The issuance of the November Warrants hereunder is duly authorized and upon issuance in accordance with
the terms of this Agreement and the November Warrants shall be validly issued, fully paid and non-assessable and free from all preemptive
or similar rights, mortgages, defects, claims, liens, pledges, charges, taxes, rights of first refusal, encumbrances, security interests
and other encumbrances (collectively “Liens”) with respect to the issuance thereof. As of the Closing, the Company
shall have reserved from its duly authorized capital stock not less than the maximum number of shares of Common Stock issuable upon the
exercise of the November Warrants issuable hereunder (without taking into account any limitations on the exercise of the November Warrants
and the Exercised Warrants set forth therein). Upon exercise in accordance with the November Warrants, the November Warrant Shares, when
issued, will be validly issued, fully paid and nonassessable and free from all preemptive or similar rights or Liens with respect to
the issue thereof, with the holders thereof being entitled to all rights accorded to a holder of Common Stock. Subject to the accuracy
of the representations and warranties of the Holder in this Agreement, the offer and issuance by the Company of the November Warrants
and the November Warrant Shares are exempt from registration under the 1933 Act.


 






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(v)
No Conflicts. The execution, delivery and performance of this Agreement by the Company and the consummation by the Company of
the transactions contemplated hereby (including, without limitation, the issuance of the Exercised Warrant Shares and the issuance of
the November Warrant Shares) will not (i) result in a violation of the Company’ Certificate of Incorporation or Bylaws or other
organizational documents of the Company or any of its subsidiaries, any capital stock of the Company or any of its subsidiaries or the
articles of association or bylaws of the Company or any of its subsidiaries or (ii) conflict with, or constitute a default (or an event
which with notice or lapse of time or both would become a default) in any respect under, or give to others any rights of termination,
amendment, acceleration or cancellation of, any agreement, indenture or instrument to which the Company or any of its subsidiaries is
a party, or (iii) result in a violation of any law, rule, regulation, order, judgment or decree (including foreign, federal and state
securities laws and regulations and the rules and regulations of Principal Market and including all applicable foreign, federal laws,
rules and regulations) applicable to the Company or any of its subsidiaries or by which any property or asset of the Company or any of
its subsidiaries is bound or affected.


 


(vi)
Consents. The Company is not required to obtain any consent from, authorization or order of, or make any filing or registration
with any court, governmental agency or any regulatory or self-regulatory agency or any other Person in order for it to execute, deliver
or perform any of its obligations under or contemplated by this Agreement in accordance with the terms hereof. All consents, authorizations,
orders, filings and registrations which the Company is required to obtain pursuant to the preceding sentence have been obtained or effected
on or prior to the Closing Date, and the Company is unaware of any facts or circumstances which might prevent the Company from obtaining
or effecting any of the registration, application or filings contemplated by this Agreement. The Company is not in violation of the requirements
of the Principal Market and has no knowledge of any facts or circumstances which could reasonably lead to delisting or suspension of
the Common Stock in the foreseeable future. The issuance by the Company of the Exercised Warrant Shares shall not have the effect of
delisting or suspending the Common Stock from the Principal Market.


 


(vii)
Absence of Litigation. There is no action, suit, proceeding, inquiry or investigation before or by the Principal Market, any court,
public board, government agency, self-regulatory organization or body pending or, to the knowledge of the Company, threatened against
or affecting the Company or any of its subsidiaries, the Common Stock or any of the Company’s subsidiaries or any of the Company’s
or its subsidiaries’ officers or directors, whether of a civil or criminal nature or otherwise, in their capacities as such.


 


(viii)
SEC Filings. As of their respective filing dates, the Company’s filings with the SEC under the 1934 Act during the two (2)
years prior to the date hereof (the “SEC Documents”), complied in all material respects with the requirements of the
1934 Act and the rules and regulations of the SEC promulgated thereunder applicable to the SEC Documents, and none of the SEC Documents,
at the time they were filed with the SEC, contained any untrue statement of a material fact or omitted to state a material fact required
to be stated therein or necessary in order to make the statements therein, in the light of the circumstances under which they were made,
not misleading. The Company represents that, as of the date hereof, no material event or circumstance has occurred which would be required
to be publicly disclosed or announced on a Current Report on Form 8-K, either as of the date hereof or solely with the passage of time
by the Company but which has not been so publicly announced or disclosed.


 






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(ix)
Disclosure of Transactions and Other Material Information. The Company shall file a current report on Form 8-K (the “8-K
Filing”) on or before 8:30 a.m., New York City time, on the date this Agreement has been duly executed and delivered, in the
form required by the 1934 Act, relating to the transactions contemplated by this Agreement and attaching a form of this Agreement, a
form of the November Warrant and a form of the Registration Rights Agreement (including, without limitation, all schedules and exhibits
to such agreement, if any) as an exhibit to such filing. From and after the filing of the 8-K Filing with the SEC, the Holder shall not
be in possession of any material, nonpublic information received from the Company, any of its subsidiaries or any of their respective
officers, directors, Affiliates, employees or agents, that is not disclosed in the 8-K Filing. In addition, effective upon the filing
of the 8-K Filing, the Company acknowledges and agrees that any and all confidentiality or similar obligations under any agreement, whether
written or oral, between the Company, any of its subsidiaries or any of their respective officers, directors, Affiliates, employees or
agents, on the one hand, and the Holder or any of its Affiliates, on the other hand, shall terminate and be of no further force or effect.
The Company shall not, and shall cause each of its subsidiaries and its and each of their respective officers, directors, Affiliates,
employees and agents, not to, provide the Holder with any material, nonpublic information regarding the Company or any of its subsidiaries
from and after the date hereof without the express prior written consent of the Holder. To the extent that the Company, any of its subsidiaries
or any of their respective officers, directors, Affiliates employees or agents delivers any material, non-public information to the Holder
without the Holder’s express prior written consent, the Company hereby covenants and agrees that the Holder’s shall not have
any duty of confidentiality to the Company, any of its subsidiaries or any of their respective officers, directors, Affiliates, employees
or agents with respect to, or a duty to the Company, any of its subsidiaries or any of their respective officers, directors, Affiliates,
employees or agents not to trade on the basis of, such material, non-public information. The Company understands and confirms that the
Holder will rely on the foregoing representations in effecting transactions in securities of the Company. The definition of “Disclosure
Restitution Amount” in the July SPA is hereby amended, solely with respect to the Holder, to include any November Warrant Shares.


 


(x)
Listing. The Company shall promptly secure the listing of all of (i) the November Warrant Shares and the Exercised Warrant Shares
and (ii) any capital stock of the Company issued or issuable with respect to the November Warrant Shares and the Exercised Warrant Shares,
as applicable, as a result of any stock split, stock dividend, recapitalization, exchange or similar event or otherwise (the “Listed
Securities”) upon each national securities exchange and automated quotation system, if any, upon which the Common Stock is
then listed (subject to official notice of issuance) and shall maintain such listing of all Listed Securities. The Company shall pay
all fees and expenses in connection with satisfying its obligations under this Section 3(b)(x).


 






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(xi)
Reporting Status. Until the date on which the Holder has sold all the Exercised Warrant Shares and November Warrant Shares, the
Company shall timely file all reports required to be filed with the SEC pursuant to the 1934 Act, and the Company shall not terminate
its status as an issuer required to file reports under the 1934 Act even if the 1934 Act or the rules and regulations thereunder would
no longer require or otherwise permit such termination.


 


(xii)
No Integration Actions. None of the Company, any of its Affiliates or any Person acting on behalf of the Company or such Affiliate
will sell, offer for sale or solicit offers to buy in respect of any security (as defined in the 1933 Act) that would be integrated with
the issuance of the November Warrants or the November Warrant Shares in a manner that would require the registration under the 1933 Act
of the issuance to the Holder or require shareholder approval under the rules and regulations of the Principal Market, and the Company
will take all action that is appropriate or necessary to assure that its offerings of other securities will not be integrated for purposes
of the 1933 Act or the rules and regulations of the Principal Market with the issuance of the November Warrants and the November Warrant
Shares contemplated hereby.


 


(xiii)
Outstanding Shares. As of the date hereof, there are 123,792,339 shares of Common Stock issued and outstanding.


 


(xiv)
Investment Company Status. The Company is not, and upon consummation of the transactions contemplated hereunder will not be, an
“investment company,” an affiliate of an “investment company, “a company controlled by an “investment
company” or an “affiliated person” of, or “promoter” or “principal underwriter” for, an “investment
company” as such terms are defined in the Investment Company Act of 1940, as amended.


 


(xv)
Illegal or Unauthorized Payments; Political Contributions. Neither the Company nor any of its Subsidiaries nor, to the best of
the Company’s knowledge (after reasonable inquiry of its officers and directors), any of the officers, directors, employees, agents
or other representatives of the Company or any of its Subsidiaries or any other business entity or enterprise with which the Company
or any Subsidiary is or has been affiliated or associated, has, directly or indirectly, made or authorized any payment, contribution
or gift of money, property, or services, whether or not in contravention of applicable law, (i) as a kickback or bribe to any Person
or (ii) to any political organization, or the holder of or any aspirant to any elective or appointive public office except for personal
political contributions not involving the direct or indirect use of funds of the Company or any of its Subsidiaries.


 


(xvi)
Money Laundering. The Company and its Subsidiaries are in compliance with, and have not previously violated, the USA Patriot Act
of 2001 and all other applicable U.S. and non-U.S. anti-money laundering laws and regulations, including, without limitation, the laws,
regulations and Executive Orders and sanctions programs administered by the U.S. Office of Foreign Assets Control, including, but not
limited, to (x) Executive Order 13224 of September 23, 2001 entitled, “Blocking Property and Prohibiting Transactions With Persons
Who Commit, Threaten to Commit, or Support Terrorism” (66 Fed. Reg. 49079 (2001)); and (y) any regulations contained in 31 CFR,
Subtitle B, Chapter V.


 






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(xvii)
Acknowledgement Regarding Holder’s Trading Activity. It is understood and acknowledged by the Company that (i) following
the public disclosure of the transactions contemplated by the Transaction Documents, in accordance with the terms thereof, the Holder
has not been asked by the Company or any of its Subsidiaries to agree, nor has the Holder agreed with the Company or any of its Subsidiaries,
to desist from effecting any transactions in or with respect to (including, without limitation, purchasing or selling, long and/or short)
any securities of the Company, or “derivative” securities based on securities issued by the Company or to hold any securities
for any specified term; (ii) the Holder, and counterparties in “derivative” transactions to which the Holder is a party,
directly or indirectly, presently may have a “short” position in the Common Stock which was established prior to such Holder’s
knowledge of the transactions contemplated by the Transaction Documents; (iii) the Holder shall not be deemed to have any affiliation
with or control over any arm’s-length counterparty in any “derivative” transaction; and (iv) the Holder may rely on
the Company’s obligation to timely deliver shares of Common Stock upon conversion, exercise or exchange, as applicable, of the
Exercised Warrants and the November Warrants as and when required pursuant to the terms thereof for purposes of effecting trading in
the Common Stock of the Company. The Company further understands and acknowledges that following the public disclosure of the transactions
contemplated by the Transaction Documents pursuant to the 8-K Filing the Holder may engage in hedging and/or trading activities (including,
without limitation, the location and/or reservation of borrowable shares of Common Stock) at various times during the period that the
Exercised Warrants, the November Warrants or the shares of Common Stock issuable upon conversion thereof are outstanding, including,
without limitation, during the periods that the value and/or number of the such shares of Common Stock deliverable thereunder are being
determined and such hedging and/or trading activities (including, without limitation, the location and/or reservation of borrowable shares
of Common Stock), if any, can reduce the value of the existing stockholders’ equity interest in the Company both at and after the
time the hedging and/or trading activities are being conducted. The Company further understands and acknowledges that, prior to 4:00
p.m., New York City time, on November 9, 2021, the Company had provided no material nonpublic information to the Holder, and the Holder
may have engaged in such hedging and/or trading activities prior to such time. The Company acknowledges that such aforementioned hedging
and/or trading activities do not constitute a breach of this Agreement or any other Transaction Document or any of the documents executed
in connection herewith or therewith.


 


(xviii)
Additional Registration Statements. Until the thirtieth (30th) calendar day after the Closing Date and at any time thereafter
while any Registration Statement (as defined in each of the Registration Rights Agreements between the Company and the Holder dated as
of February 23, 2021, May 24, 2021, June 4, 2021, July 22, 2021, August 18, 2021, September 1, 2021 and November 11, 2021) is
not effective or the prospectus contained therein is not available for use or any Current Public Information Failure (as defined in each
of the Registration Rights Agreements between the Company and the Holder dated as of February 23, 2021, May 24, 2021, June 4, 2021, July
22, 2021, August 18, 2021, September 1, 2021 and November 11, 2021) exists, notwithstanding anything herein to the contrary, the
Company shall not file a registration statement or an offering statement under the 1933 Act relating to securities, other than for securities
to be sold by the Holder and its Affiliates (other than a registration statement on Form S-8 or such supplements or amendments to registration
statements that are outstanding and have been declared effective by the SEC as of the date hereof (solely to the extent necessary to
keep such registration statements effective and available and not with respect to any Subsequent Placement (as defined in the July SPA)).


 






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(xix)
Additional Issuance of Securities. The Company agrees that for the period commencing on the date hereof and ending on the 30th
calendar day after the Closing Date (the “Restricted Period”), neither the Company nor any of its Subsidiaries shall
directly or indirectly issue, offer, sell, grant any option or right to purchase, or otherwise dispose of (or announce any issuance,
offer, sale, grant of any option or right to purchase or other disposition of) any equity security or any equity-linked or related security
(including, without limitation, any “equity security” (as that term is defined under Rule 405 promulgated under the 1933
Act) or any Convertible Securities (as defined in the July SPA). Notwithstanding the foregoing, this Section 4(b)(xix) shall not apply
in respect of the issuance of (i) shares of Common Stock or standard options to purchase Common Stock to directors, officers or employees
of the Company in their capacity as such pursuant to an Approved Stock Plan (as defined in the July SPA), provided that (1) all
such issuances (taking into account the shares of Common Stock issuable upon exercise of such options) after the date hereof pursuant
to this clause (i) do not, in the aggregate, exceed more than 10% of the Common Stock issued and outstanding immediately prior to the
date hereof and (2) the exercise price of any such options is not lowered, none of such options are amended to increase the number of
shares issuable thereunder and none of the terms or conditions of any such options are otherwise materially changed in any manner that
adversely affects the Holder; (ii) shares of Common Stock issued upon the conversion or exercise of Convertible Securities (other than
standard options to purchase Common Stock issued pursuant to an Approved Stock Plan that are covered by clause (i) above) issued prior
to the date hereof, provided that the conversion, exercise or other method of issuance (as the case may be) of any such Convertible Security
is made solely pursuant to the conversion, exercise or other method of issuance (as the case may be) provisions of such Convertible Security
that were in effect on the date immediately prior to the date of this Agreement, the conversion, exercise or issuance price of any such
Convertible Securities (other than standard options to purchase Common Stock issued pursuant to an Approved Stock Plan that are covered
by clause (i) above) is not lowered, none of such Convertible Securities (other than standard options to purchase Common Stock issued
pursuant to an Approved Stock Plan that are covered by clause (i) above) are amended to increase the number of shares issuable thereunder
and none of the terms or conditions of any such Convertible Securities (other than standard options to purchase Common Stock issued pursuant
to an Approved Stock Plan that are covered by clause (i) above) are otherwise materially changed in any manner that adversely affects
the Holder; (iii) the Conversion Shares (as defined in the July SPA), and (iv) the Warrant Shares (as defined in the July SPA), the August
Warrant Shares (as defined in the August WEA), the September Warrant Shares (as defined in the September WEA) and the November Warrant
Shares (each of the foregoing in clauses (i) through (iv), collectively the “Excluded Securities”). “Approved
Stock Plan” means any employee benefit plan which has been approved by the board of directors of the Company prior to or subsequent
to the date hereof pursuant to which shares of Common Stock and standard options to purchase Common Stock may be issued to any employee,
officer or director for services provided to the Company in their capacity as such.


 






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(xx)
Removal of Legends. Certificates evidencing any November Warrant Shares shall not be required to contain the legend set forth
in Section 6(c) of the July SPA or any other legend (i) while a registration statement (including a Registration Statement) covering
the resale of such November Warrant Shares is effective under the 1933 Act, (ii) following any sale of such November Warrant Shares pursuant
to Rule 144 (assuming the transferor is not an affiliate of the Company), (iii) if such November Warrant Shares are eligible to be sold,
assigned or transferred under Rule 144 (provided that the Holder provides the Company with reasonable assurances that such November
Warrant Shares are eligible for sale, assignment or transfer under Rule 144 which shall not include an opinion of the Holder’s
counsel), (iv) in connection with a sale, assignment or other transfer (other than under Rule 144), provided that the Holder provides
the Company with an opinion of counsel to the Holder, in a generally acceptable form, to the effect that such sale, assignment or transfer
of the November Warrant Shares may be made without registration under the applicable requirements of the 1933 Act or (v) if such legend
is not required under applicable requirements of the 1933 Act (including, without limitation, controlling judicial interpretations and
pronouncements issued by the SEC). If a legend is not required pursuant to the foregoing, the Company shall no later than two (2) Trading
Days (or such earlier date as required pursuant to the 1934 Act or other applicable law, rule or regulation for the settlement of a trade
initiated on the date the Holder delivers such legended certificate representing such November Warrant Shares to the Company) following
the delivery by the Holder to the Company or the transfer agent (with notice to the Company) of a legended certificate representing such
November Warrant Shares (endorsed or with stock powers attached, signatures guaranteed, and otherwise in form necessary to affect the
reissuance and/or transfer, if applicable), together with any other deliveries from the Holder as may be required above in this Section
3(b)(xx), as directed by the Holder, either: (A) provided that the Company’s transfer agent is participating in the DTC Fast Automated
Securities Transfer Program, credit the aggregate number of shares of Common Stock to which the Holder shall be entitled to the Holder’s
or its designee’s balance account with DTC through its Deposit/Withdrawal at Custodian system or (B) if the Company’s transfer
agent is not participating in the DTC Fast Automated Securities Transfer Program, issue and deliver (via reputable overnight courier)
to the Holder, a certificate representing such November Warrant Shares that is free from all restrictive and other legends, registered
in the name of the Holder or its designee. Section 6(e) of the July SPA is hereby amended, solely with respect to the Holder, to include
any November Warrant Shares.


 


(xxi)
Registration Statement. As of the Closing Date, the Company’s Registration Statement on Form S-1 (Registration No. 333-260080)
(x) shall be effective and available for use by the Holder for the sale of any shares issuable upon the exercise of any Exercised Warrants,
(y) will not contain, as of the Closing Date, any untrue statement of a material fact or omit to state a material fact required to be
stated therein or necessary to make the statements therein not misleading and (z) will comply in all material respects with the 1933
Act and the applicable rules and regulations of the SEC thereunder.


 


(xxii)
Placement Agent’s and Advisor’s Fees. The Company has not paid or incurred, and will not pay or incur, any brokerage
or finder’s fees or commissions other financial advisory fees with respect to the transactions contemplated by the Transaction
Documents payable in cash. The Company agrees that it will not pay or incur any brokerage or finder’s fees or commissions other
financial advisory fees with respect to any other financing transactions or any amendments or waivers to any existing financing transactions
from the date hereof until the later of (x) the first date on which the resale by the Holder of all the Registrable Securities (as defined
in each of the Registration Rights Agreements between the Company and the Holder dated as of February 23, 2021, May 24, 2021, June 4,
2021, July 22, 2021, August 18, 2021, September 1, 2021 and November 11, 2021) is declared effective by the SEC (and each prospectus
contained therein is available for use on such date) and (y) the date the Stockholder Approval (as defined herein) has been obtained.


 






    	10



     


    

 


4.
CONDITIONS TO ComPANY’S OBLIGATIONs hereunder.


 


The
obligations of the Company to the Holder hereunder are subject to the satisfaction of each of the following conditions, provided that
these conditions are for the Company’s sole benefit and may be waived by the Company at any time in its sole discretion by providing
the Holder with prior written notice thereof:


 


(a)
The Holder shall have duly executed this Agreement and delivered the same to the Company; and


 


(b)
The representations and warranties of the Holder shall be true and correct as of the date when made and as of the Closing Date as though
made at that time (except for representations and warranties that speak as of a specific date which shall be true and correct as of such
specified date), and the Holder shall have performed, satisfied and complied with the covenants, agreements and conditions required by
this Agreement to be performed, satisfied or complied with by the Holder at or prior to the Closing Date.


 


5.
CONDITIONS TO HOLDER’S OBLIGATIONs HEREUNDER.


 


The
obligations of the Holder hereunder are subject to the satisfaction of each of the following conditions, provided that these conditions
are for the Holder’s sole benefit and may be waived by the Holder in respect of itself at any time in its sole discretion by providing
the Company with prior written notice thereof:


 


(a)
The Company shall have duly executed this Agreement, the Registration Rights Agreement and the November Warrants and delivered the same
to the Holder;


 


(b)
The Company’s Registration Statement on Form S-1 (Registration No. 333-260080) shall be effective and available for use by the
Holder for the sale of any shares issuable upon the exercise of any Exercised Warrants;


 


(c)
The Company shall have obtained the listing of all of the November Warrant Shares on each Eligible Market on which the Common Stock is
then listed for trading;


 


(d)
The representations and warranties of the Company under this Agreement shall be true and correct in all respects as of the date when
made and as of the Closing Date as though made at that time (except for representations and warranties that speak as of a specific date
which shall be true and correct as of such specified date) and the Company shall have performed, satisfied and complied in all respects
with the covenants, agreements and conditions required by this Agreement to be performed, satisfied or complied with by the Company at
or prior to the Closing Date;


 


(e)
The Common Stock (i) shall be designated for quotation or listed on the Principal Market and (ii) shall not have been suspended, as of
the Closing Date, by the SEC or the Principal Market from trading on the Principal Market nor shall suspension by the SEC or the Principal
Market have been threatened, as of the Closing Date, either (A) in writing by the SEC or the Principal Market or (B) by falling below
the minimum listing maintenance requirements of the Principal Market;


 






    	11



     


    

 


(f)
Counsel for the Company shall have delivered a legal opinion to the Company’s transfer agent instructing the transfer agent to
deliver the Exercised Warrant Shares to the Holder’s balance account with The Depository Trust Company through its Deposit / Withdrawal
at Custodian system in accordance with the provisions of Section 2(a) hereof, and the Company’s transfer agent shall have delivered
the Exercised Warrant Shares to such balance account;


 


(g)
The Company shall have obtained all governmental, regulatory or third party consents and approvals, if any, necessary for the transactions
contemplated hereby; and


 


(h)
Since the date hereof, no event that could be reasonably expected to cause a Material Adverse Effect shall have occurred.


 


6.
TERMINATION.


 


In
the event that the Closing shall not have occurred by on or before five (5) Business Days from the date hereof, other than due to the
Holder’s failure to satisfy the conditions set forth in Section 4 hereof, the Holder shall have the option to terminate this Agreement
at the close of business on such date without liability of any party to any other party. Upon such termination, the terms hereof shall
be null and void.


 


7.
MISCELLANEOUS.


 


(a)
Governing Law; Jurisdiction; Jury Trial. All questions concerning the construction, validity, enforcement and interpretation of
this Agreement shall be governed by the internal laws of the State of New York, without giving effect to any choice of law or conflict
of law provision or rule (whether of the State of New York or any other jurisdictions) that would cause the application of the laws of
any jurisdictions other than the State of New York. Each party hereby irrevocably submits to the exclusive jurisdiction of the state
and federal courts sitting in The City of New York, Borough of Manhattan, for the adjudication of any dispute hereunder or in connection
herewith or with any transaction contemplated hereby or discussed herein, and hereby irrevocably waives, and agrees not to assert in
any suit, action or proceeding, any claim that it is not personally subject to the jurisdiction of any such court, that such suit, action
or proceeding is brought in an inconvenient forum or that the venue of such suit, action or proceeding is improper. Each party hereby
irrevocably waives personal service of process and consents to process being served in any such suit, action or proceeding by mailing
a copy thereof to such party at the address for such notices to it under this Agreement and agrees that such service shall constitute
good and sufficient service of process and notice thereof. Nothing contained herein shall be deemed to limit in any way any right to
serve process in any manner permitted by law. EACH PARTY HEREBY IRREVOCABLY WAIVES ANY RIGHT IT MAY HAVE, AND AGREES NOT TO REQUEST,
A JURY TRIAL FOR THE ADJUDICATION OF ANY DISPUTE HEREUNDER OR IN CONNECTION WITH OR ARISING OUT OF THIS AGREEMENT OR ANY TRANSACTION
CONTEMPLATED HEREBY.


 


(b)
Counterparts. This Agreement may be executed in two or more identical counterparts, all of which shall be considered one and the
same agreement and shall become effective when counterparts have been signed by each party and delivered to the other party; provided
that a facsimile signature shall be considered due execution and shall be binding upon the signatory thereto with the same force and
effect as if the signature were an original, not a facsimile signature.


 






    	12



     


    

 


(c)
Headings. The headings of this Agreement are for convenience of reference and shall not form part of, or affect the interpretation
of, this Agreement.


 


(d)
Severability. If any provision of this Agreement is prohibited by law or otherwise determined to be invalid or unenforceable by
a court of competent jurisdiction, the provision that would otherwise be prohibited, invalid or unenforceable shall be deemed amended
to apply to the broadest extent that it would be valid and enforceable, and the invalidity or unenforceability of such provision shall
not affect the validity of the remaining provisions of this Agreement so long as this Agreement as so modified continues to express,
without material change, the original intentions of the parties as to the subject matter hereof and the prohibited nature, invalidity
or unenforceability of the provision(s) in question does not substantially impair the respective expectations or reciprocal obligations
of the parties or the practical realization of the benefits that would otherwise be conferred upon the parties. The parties will endeavor
in good faith negotiations to replace the prohibited, invalid or unenforceable provision(s) with a valid provision(s), the effect of
which comes as close as possible to that of the prohibited, invalid or unenforceable provision(s).


 


(e)
Entire Agreement; Amendments. This Agreement shall supersede all other prior oral or written agreements among the Holder, the
Company, their Affiliates and persons acting on their behalf with respect to the matters discussed herein and therein, and this Agreement,
and the instruments referenced herein contain the entire understanding of the parties with respect to the matters covered herein and
therein. No provision of this Agreement may be amended other than by an instrument in writing signed by the Company and the Holder, and
any amendment to this Agreement made in conformity with the provisions of this Section 7(e) shall be binding on the Holder and the Company.
No provision hereof may be waived other than by an instrument in writing signed by the party against whom enforcement is sought.


 


(f)
Notices. Any notices, consents, waivers or other communications required or permitted to be given under the terms of this Agreement
must be in writing and will be deemed to have been delivered: (i) upon receipt, when delivered personally; (ii) upon receipt, when sent
by facsimile (provided confirmation of transmission is mechanically or electronically generated and kept on file by the sending party)
or electronic mail (provided that such sent email is kept on file (whether electronically or otherwise) by the sending party and the
sending party does not receive an automatically generated message from the recipient’s email server that such e-mail could not
be delivered to such recipient); or (iii) three (3) Business Days after deposit with an overnight courier service with next day delivery
specified, in each case, properly addressed to the party to receive the same. The addresses, facsimile numbers and e-mail addresses for
such communications shall be:


 






    	13



     


    

 


If
to the Company:


 


Vinco
Ventures, Inc.

6 North Main Street

Fairport, NY 14450

Telephone: (866) 900-0992

Facsimile: (908) 235-4373

Attention: Chief Executive Officer

E-Mail: Lking@Vincoventures.com


 


With
a copy (for informational purposes only) to:


 


Lucosky
Brookman LLP

101 Wood Avenue South, 5th Floor

Woodbridge, New Jersey 08830

Telephone: (732) 395-4400

Facsimile: (732) 395-4401

Attention: Joseph Lucosky, Esq.; Adele Hogan, Esq.

E-Mail: jlucosky@lucbro.com; ahogan@lucbro.com


 


If
to the Transfer Agent:


 


Nevada
Agency and Transfer Company

50 W. Liberty Street, Suite 880

Reno, Nevada 89501

Telephone: (775) 322-0626

Facsimile: (775) 322-5623

Attention: Tiffany Baxter

E-Mail: stocktransfer@natco.com


 


If
to a Buyer, to its address, e-mail address and facsimile number set forth on the Schedule of Buyers, with copies to such Buyer’s
representatives as set forth on the Schedule of Buyers,


 


with
a copy (for informational purposes only) to:


 


Schulte
Roth & Zabel LLP

919 Third Avenue

New York, New York 10022

Telephone: (212) 756-2000

Facsimile: (212) 593-5955

Attention: Eleazer N. Klein, Esq.

E-mail: eleazer.klein@srz.com


 


or
to such other address, e-mail address and/or facsimile number and/or to the attention of such other Person as the recipient party has
specified by written notice given to each other party five (5) days prior to the effectiveness of such change, provided that Schulte
Roth & Zabel LLP shall only be provided copies of notices sent to the lead Buyer. Written confirmation of receipt (A) given by the
recipient of such notice, consent, waiver or other communication, (B) mechanically or electronically generated by the sender’s
facsimile machine or e-mail containing the time, date, recipient facsimile number and, with respect to each facsimile transmission, an
image of the first page of such transmission or (C) provided by an overnight courier service shall be rebuttable evidence of personal
service, receipt by facsimile or receipt from an overnight courier service in accordance with clause (i), (ii) or (iii) above, respectively.


 






    	14



     


    

 


(g)
Successors and Assigns. This Agreement shall be binding upon and inure to the benefit of the parties and their respective successors
and assigns, including any purchasers of the Warrants.


 


(h)
No Third Party Beneficiaries. This Agreement is intended for the benefit of the parties hereto and their respective permitted
successors and assigns, and is not for the benefit of, nor may any provision hereof be enforced by, any other Person.


 


(i)
Survival. The representations, warranties and covenants of the Company and the Holder contained herein shall survive the Closing
and delivery of the Warrant Shares.


 


(j)
Further Assurances. Each party shall do and perform, or cause to be done and performed, all such further acts and things, and
shall execute and deliver all such other agreements, certificates, instruments and documents, as any other party may reasonably request
in order to carry out the intent and accomplish the purposes of this Agreement and the consummation of the transactions contemplated
hereby.


 


(k)
No Strict Construction. The language used in this Agreement will be deemed to be the language chosen by the parties to express
their mutual intent, and no rules of strict construction will be applied against any party.


 


(l)
Fees and Expenses. Unless the Holder elects to withhold the Holder Counsel Expense (as defined below) from the Aggregate Exercise
Price as provided in Section 2(a)), the Company shall reimburse the Holder for its legal fees and expenses in connection with the preparation
and negotiation of this Agreement and transactions contemplated thereby, by paying any such amount to Schulte Roth & Zabel LLP (the
“Holder Counsel Expense”) by wire transfer of immediately available funds in accordance with the written instructions
of Schulte Roth & Zabel LLP delivered to the Company on or prior to the Closing. The Holder Counsel Expense shall be paid by the
Company whether or not the transactions contemplated by this Agreement are consummated. Except as otherwise set forth above, each party
shall pay the fees and expenses of its advisers, counsel, accountants and other experts, if any, and all other expenses incurred by such
party incident to the negotiation, preparation, execution, delivery and performance of this Agreement. The Company shall pay all stamp
and other taxes and duties levied in connection with the transactions contemplated hereby, if any.


 






    	15



     


    

 


(m)
Stockholder Meetings. By no later than one hundred twenty (120) calendar days after the Closing Date, the Company shall
file with the SEC a definitive proxy statement (the “Proxy Statement”), in the form which has been previously reviewed
by the Buyers and Schulte Roth & Zabel LLP, at the expense of the Company, for a special meeting of holders of Common Stock (the
“Stockholder Meeting”), soliciting each such stockholder’s affirmative vote at the Stockholder Meeting for approval
of resolutions (“Stockholder Resolutions”) providing for (x) the issuance of all the shares of Common Stock issuable
pursuant to the November Warrants, including adjustments pursuant to Section 2(b) of the November Warrants without giving effect to any
limitation on exercise set forth therein and without giving effect to the Exercise Floor Price (as defined in the November Warrants),
(ii) resolutions approving any voluntary adjustments that the Company may offer pursuant to the terms of any of the November Warrants
and (iii) the increase in authorized number of shares of Common Stock of the Company to at least 300,000,000 (the “Authorized
Share Increase Stockholder Approval”), and the Company shall use its reasonable best efforts to solicit its stockholders’
approval of such Stockholder Resolutions and to cause the Board of Directors of the Company to recommend to the stockholders that they
approve the Stockholder Resolutions. The Stockholder Meeting shall be promptly called and held not later than one hundred fifty
(150) calendar days after the Closing Date (the “Stockholder Meeting Deadline”). No later than one (1) Trading
Day following the approval of the Stockholder Resolutions, the Company shall file with the Secretary of State of Nevada a certificate
of amendment to the Company’s Articles of Incorporation to effect the Authorized Share Increase Stockholder Approval, which certificate
of amendment shall provide that it shall become immediately effective upon filing. If, despite the Company’s reasonable best efforts,
any of the Stockholder Resolutions are not approved at the Stockholder Meeting, the Company shall cause an additional Stockholder Meeting
to be held every thirty (30) days thereafter until the approval of each Stockholder Resolution is obtained. In the event the Principal
Market has not approved the transactions contemplated by the Transaction Documents or Stockholder Approval is not obtained on or prior
to the Stockholder Meeting Deadline, the Holder (as defined in the November Warrants) may deliver one or more written notices (each,
an “Alternate Exercise Notice”) to the Company at any time during the period beginning on the Stockholder Meeting
Deadline and ending on the Expiration Date (as defined in the November Warrant) indicating that in lieu of issuing and delivering November
Warrant Shares to such holder, the Company shall promptly, but in any event within one (1) Business Day of such holder’s delivery
of such notice to the Company, pay an aggregate cash amount to such holder by wire transfer of immediately available funds pursuant to
such holder’s wiring instructions equal to such number of November Warrant Shares specified in such Alternate Exercise Notice multiplied
by $0.65 (subject to adjustments as set forth therein) to such holder in exchange for the cancellation of such number of November Warrant
Shares specified in such Alternate Exercise Notice. Notwithstanding anything in the Transaction Documents to the contrary, these payments
shall not be deemed a prepayment or trigger any other payment.


 


(n)
September Warrant Excluded Securities. The Company and the Holder hereby agree that clause (iv) of the definition of “Excluded
Securities” as defined in each September Warrant is hereby and amended and restated as follows: “; and (iv) the November
Warrants (as defined in that certain Warrant Exercise Agreement, dated as of November 11, 2021, by and between the Company and
the Holder), the shares of Common Stock issuable pursuant to the terms of the November Warrants, the September Series B Warrants and
the shares of Common Stock issuable pursuant to the terms of the September Series B Warrants; provided, that the terms of the
November Warrants and September Series B Warrants are not amended, modified or changed on or after the November 11, 2021.”


 


(o)
Amendment to July Note. The Company and the Holder agree that Section 13(p) of the July Note is hereby amended and restated as
follows (strikethrough indicates deletion; bold underline indicates addition):


 


“Minimum
Cash. The Company shall at all times maintain on deposit in the Control Account (as defined in the Securities Purchase Agreement)
cash in an aggregate amount equal to not less than the sum of (i) $65,000,000, (ii) any proceeds raised by the Company, any Guarantor
or any Subsidiary in one or more Subsequent Placement(s), net of reasonable fees and expenses directly incurred in connection therewith
(the cash referenced in this clause (ii), the “Subsequent Placement Proceeds”) and (iii) any additional cash at any
time raised or otherwise obtained by the Company, any Guarantor or any Subsidiary (the cash referenced in clauses (i), (ii) and (iii),
collectively, the “Minimum Cash”); provided, however, that if (A) Stockholder Approval has been obtained,
(B) the Principal Market has approved the terms of the Transaction Documents without requiring (1) any cap on the number of shares of
Common Stock issuable pursuant to the terms of the Notes or the Warrants, (2) any floor to any price pursuant to which shares are issuable
pursuant to the terms of the Notes or upon exercise of the Warrants or (3) any other changes to the terms of the Transaction Documents,
(C) all, but not less than all, of the Underlying Securities (as defined in the Securities Purchase Agreement) are registered for resale
pursuant to a Registration Statement that names the Holder as a selling shareholder and has been declared effective by the SEC and for
which a prospectus has been filed that is available for use by the Holder and (D) at least $15,000,000 of additional proceeds have been
deposited into the Control Account pursuant to clauses (ii) or (iii) above (the conditions set forth in clause (A), (B), (C) and (D)
are collectively referred to herein as the “Exclusion Conditions”), up to $20,000,000 in the aggregate of Subsequent
Placement Proceeds raised after the date of the satisfaction of the Exclusion Conditions may be excluded from the Minimum Cash; provided,
further, that, the Minimum Cash is not required at any time to exceed the lesser of (x) $100,000,000 and (y)
the Principal outstanding at such time.”


 


[Signature
Page Follows]


 




    	16



     


    

 


 


IN
WITNESS WHEREOF, the Holder and the Company have caused their respective signature pages to this Agreement to be duly executed as
of the date first written above.


 


	 	COMPANY:
	 	 	 
	 	VINCO VENTURES, INC.
	 	 	 
	 	By:	 
	 	Name:	Lisa
    King
	 	Title:	Chief
    Executive Officer



 


[Signature Page to Warrant Exercise Agreement]


 




    	 



     


    

 


IN
WITNESS WHEREOF, the Holder and the Company have caused their respective signature pages to this Agreement to be duly executed as
of the date first written above.


 


	 	HOLDER:
	 	 	 
	 	HUDSON BAY MASTER FUND LTD.
	 	 	 
	 	By:	         
	 	Name:	

	 	Title:	



 


[Signature Page to Warrant Exercise Agreement]


 




    	 



     


    

 


SCHEDULE
I


 


	(1)	 	(2)	 	(3)	 	(4)
	Holder
	 	Address
    and

    Facsimile Number
	 	DWAC
    Instructions
	 	Legal
    Representative’s Address and Facsimile Number

	Hudson
    Bay Master Fund Ltd.	 	 	 	 	 	 


 




    	 



     


    

 


EXHIBIT
A


 


Form
of November Warrant


 




    	 



     


    

 


EXHIBIT
B


 


Form
of Registration Rights Agreement