EXHIBIT 10.1

    EMPLOYMENT AGREEMENT

    This EMPLOYMENT AGREEMENT (the “Agreement”) is entered into as of this 3rd day of November, 2021 by and between World Wrestling
      Entertainment, Inc. (“WWE” or the "Company") and Frank A. Riddick (“Riddick”).

    WHEREAS, WWE wishes to employ Riddick on an at-will basis in the capacity of EVP/Chief Financial Officer and Chief Administrative
      Officer pursuant to the terms of this Agreement; and

    WHEREAS, by signing below, Riddick accepts and agrees to the terms and conditions set out in this Agreement.

    NOW, THEREFORE, in consideration of the mutual covenants contained herein and other good and valuable consideration, the receipt and
      sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

    SECTION 1.          Term/At-Will Employment.

    The parties agree that the term of this Agreement, and Riddick’s employment, shall commence on November 5, 2021 (the “Start Date”) and
      shall remain in effect  until terminated by Riddick or WWE earlier pursuant to the terms of this Agreement (the “Term”). However, Riddick’s employment shall, at all times, be on an at-will basis, so that either WWE or Riddick may terminate his
      employment, and this Agreement, with or without cause or reason, at any time; however, if Riddick intends to terminate his employment, he shall provide WWE with at least 60 days advance written notice. However, early termination of this Agreement
      shall be subject to the provisions below concerning post-termination payments to Riddick and/or reimbursements due WWE.

    SECTION 2.          Position and Duties.

    (a)          During the Term, Riddick: (A) shall serve
        as the Executive Vice President, Chief Financial Officer and Chief Administrative Officer of WWE, with such responsibilities, duties and authority as are customary for such position, as from time to time may be assigned to Riddick and subject to
        the direction of the Chief Executive Officer; (B) shall devote his full working time attention, and energies to the business affairs of WWE; and (C) agrees to observe and comply with WWE’s rules and policies as adopted by WWE from time to time.
        Notwithstanding the foregoing, Riddick may manage his personal investments, be involved in charitable and professional activities (including serving on charitable and professional boards) and, with consent of the Chief Executive Officer not to be
        unreasonable withheld, serve on for profit boards of directors and advisory committees so long as such service does not interfere with Riddick’s obligations hereunder. WWE agrees that, during the Term, Riddick shall be permitted to retain his
        current board memberships with Apache Industrial Services, Inc. and Duke University’s Fuqua School of Business.

    (b)          During the Term, Riddick shall report
        directly to, and be subject to the direction of, Vincent K. McMahon, Chairman of the Board and Chief Executive Officer. If Vincent K. McMahon is no longer Chairman of the Board and Chief Executive Officer, then Riddick shall report directly to his
        successor as Chief Executive Officer. Riddick’s base of work shall be in WWE’s Stamford, Connecticut headquarters; however, he shall also render services at such other places within or outside the United States as WWE may direct from time to time
        and as may be reasonably necessary to effectively fulfill his duties and responsibilities.

    
      
        


    

    SECTION 3.          Compensation & Benefits.

    (a)          Base Salary: During the Term,
        Riddick’s base salary shall be $850,000.00 per annum, less applicable taxes and withholdings, payable on a bi-weekly basis in accordance with WWE’s standard payroll practices, subject to merit adjustments within the sole discretion of WWE (“Base
        Salary”).

    (b)          Incentive Bonus: During the Term,
        Riddick shall also be eligible to participate in the WWE Discretionary Bonus Plan and receive a discretionary annual bonus award thereunder (“Annual Bonus”). The funding of the plan is based upon WWE’s achievement of financial and/or strategic
        performance measures, as determined by WWE in its discretion. The bonus pool funding can increase, decrease or be forfeited based on the level of achievement of WWE’s and/or Riddick’s personal performance measures. The target amount of Riddick’s
        Annual Bonus shall be  70% of the Base Salary which shall be pro-rated for calendar year 2021 based on the Start Date. The fact and amount of Riddick’s individual award will be determined based upon those factors indicated above, and again, at all
        times within WWE’s discretion. The bonus for any calendar year will be paid by March 15th of the subsequent calendar year. For the avoidance of doubt, except as otherwise provided herein, Riddick will not be eligible for any Annual Bonus, and no
        Annual Bonus or prorated Annual Bonus will be awarded, earned or payable to the extent Riddick is not employed and in good standing on the applicable bonus payment date.

    (c)          Sign-on Bonus:

    (i)          Following the execution
        of this Agreement by WWE and Riddick, Riddick will be entitled to receive a one-time sign-on bonus in the amount of $1,000,000.00, less applicable withholding and deductions (“Sign-On Bonus”), payable in lump sum on the first payroll date following
        the Start Date.

    (ii)          However, if within the
        first 12-month period following the Start Date, Riddick voluntarily terminates his employment without “good reason” (as defined below in Section 4(c)), or if his employment with WWE is terminated by WWE for “cause” (as defined below in Section
        4(d)), then Riddick must reimburse WWE 100% of the Sign-On Bonus payment.

    (iii)          If, following the
        12-month anniversary of the Start Date, but prior to the 24-month anniversary of the Start Date, Riddick voluntarily terminates his employment without “good reason” (as defined below in Section 4(c)), or his employment with WWE is terminated by WWE
        for “cause” (as defined below in Section 4(d)), then Riddick must reimburse WWE 66% of the Sign-On Bonus payment.

    (iv)          If, following the
        24-month anniversary of the Start Date, but prior to the 36-month anniversary of the Start Date, Riddick voluntarily terminates his employment without “good reason” (as defined below in Section 4(c)), or his employment with WWE is terminated by WWE
        for “cause” (as defined below in Section 4(d)), then Riddick must reimburse WWE 33% of the Sign-On Bonus payment.

    (v)          Any reimbursement due
        under this Section shall be paid by Riddick to WWE within ten (10) days following the termination date, and Riddick expressly authorizes WWE to deduct reimbursement due from any other sums then otherwise owed him to the maximum extent permissible
        by law. This authorization is reflected by Riddick’s execution of the attached Exhibit A.

    
      
        


    

    (d)          Relocation Expense Benefits:

    (i)          Riddick will relocate
        to work primarily out of WWE’s Stamford office currently located at 1241 East Main Street, Stamford, CT. In addition to relocation benefits, subject to WWE’s standard Relocation Expense Reimbursement Policy, WWE will also provide Riddick with the
        following:

    ●          Up to 12 months of
        temporary housing and rental of a vehicle to be arranged for by WWE or Riddick (however, if arranged for by Riddick the cost must be pre-approved by WWE), and paid directly to the provider by WWE; and

    ●          Reimbursement for costs
        of shipment of household goods from South Carolina to New York or Connecticut upon relocation.

    (ii)          If within 12 months of
        the Start Date, Riddick voluntarily terminates employment without “good reason” as defined in Section 4(c) or his employment is terminated by WWE for “cause” as defined in Section 4(d), Riddick must reimburse WWE 100% of relocation costs incurred
        by WWE on his behalf or which were otherwise reimbursed to Riddick. Reimbursement is due WWE within 10 days following Riddick’s last day of employment, and Riddick authorizes WWE to reduce any final compensation due him to the maximum extent
        permissible by law to apply to any such amounts owed back to WWE. Accordingly, Riddick’s execution of the attached Exhibit A is intended to cover this reimbursement as well.

    (iii)          Riddick hereby
        acknowledges that most relocation expenses including temporary housing are considered ordinary income according to IRS regulations and will be added to Riddick’s taxable income on Riddick’s W-2 at year-end. Riddick understands and acknowledges that
        Riddick is responsible for all taxes associated with this additional income and to obtain his own tax reporting advice in connection with this benefit, as well as with all other compensation and benefits provided Riddick under this Agreement.
        Furthermore, all reimbursement is conditioned on Riddick’s submitting to WWE all appropriate receipts and any other documentation requested by the WWE within thirty (30) days of the expense being incurred by Riddick.

    (e)          WWE Equity:

    (i)          Conditional upon full
        Board approval which shall be received as of the effective date of this Agreement, as a material inducement for Riddick to accept employment with WWE, Riddick will be granted on the Start Date a Sign-On Inducement Grant of restricted stock units
        ("RSUs") of Class A Common Stock of WWE valued at $5,000,000. The number of shares for the RSUs will be calculated using the average closing price of Class A Common Stock of WWE on the NYSE for the 30 days prior to the Start Date.  The RSU Awarad
        shall be at all times subject to and governed by the terms of WWE’s Omnibus Incentive Plan (“OIP”) and the applicable award agreement, which will provide for claw-back and recovery of vested amounts due to accounting restatements, violations of
        WWE’s corporate policies or any breaches of the restrictive covenants contained in the award agreement, the terms of this Agreement, or of any other agreement between Riddick and WWE.  The RSU Awards (less applicable taxes and other deductions
        required by law) will vest in equal installments over four years beginning on June 30, 2022; provided, however, that notwithstanding anything to the contrary in Section 4 of this Agreement, in the event of a termination of Riddick's employment for
        any reason other than by WWE for "cause" (as defined below in Section 4(d)) or by Riddick voluntarily without "good reason" (as defined in Section 4(c)), the RSU Award will immediately become fully vested.  The RSUs, as well as future shares, may
        also be subject to WWE’s stock ownership guidelines, and at all times, all other terms and conditions of Riddick’s eligibility for equity shall be governed by the OIP. 

      

    
      
        


    

    (ii)          During the Term,
        Riddick will also be eligible to participate in future stock programs that are offered to other key executives of WWE, including the Performance/Restricted Stock (PSU/RSU) program, at all times subject to WWE management’s and the Compensation
        Committee’s discretion. Further, all other terms and conditions of Riddick’s eligibility for equity shall be governed by the OIP and any applicable award agreements entered into thereunder. Riddick’s annual equity grant shall be in a target amount
        equal to 100% of the Base Salary which shall be pro-rated for calendar year 2021 based on the Start Date.

    (iii)          Except as otherwise
        provided in Section 3(e)(i) above, if Riddick voluntarily terminates his employment with WWE for any reason, or his employment with WWE is terminated by WWE for any reason, then any and all unearned or unvested WWE equity as set forth above shall
        be forfeited as of the last day of employment.

    (f)          Other Benefits: During the Term,
        Riddick will be eligible for full company benefits on the first day of the month coincident or following his date of hire. WWE benefits include (but are not limited to): medical, dental, life and disability. Riddick will be automatically enrolled
        in WWE’s 401k plan at 3%. Should Riddick elect to opt out of the 401k auto-enrollment, please call Fidelity at 1-800-835-5097, after receipt of their confirmation letter. Subject to statutory limits, WWE currently matches to the 401k fifty percent
        (50%) of contributions up to six percent (6%) of salary. This match is subject to a one-year vesting and may be changed by WWE at any time within WWE’s sole discretion. As with all other employee benefits, these benefits are subject to change or
        deletion at any time within WWE’s discretion and without any particular advance notice.

    (g)          Paid Time Off: Riddick shall be
        entitled to four (4) weeks of paid vacation and three (3) paid personal days prorated for calendar year 2021 based on the Start Date. Vacation and personal leave accrual and use shall be subject to WWE’s policies as such policies may exist and/or
        be amended from time to time.

    (h)          Travel: WWE will pay or reimburse,
        subject to and in accordance with its expense reimbursement/business travel policies, Riddick for reasonable and documented travel expenses incurred by Riddick in traveling between South Carolina and New York or Connecticut in performance of his
        duties, including personal air travel costs to and from the New York City area or Connecticut up to three weekends per month and holidays, and, to the extent reasonably necessary during the current COVID-19 pandemic or due to other extenuating
        circumstances, private air travel may be authorized for this purpose in advance by the Chief Executive Office from time to time. Riddick will be permitted to fly business class.

    SECTION 4.          Payments Upon Termination of
          Employment.

    (a)          If Riddick’s employment with WWE is
        terminated by WWE during the Term without “cause” as defined below, or if Riddick terminates his employment with “good reason” as defined below, in addition to any accrued but unpaid Base Salary and any benefits to which Riddick may be entitled
        under any applicable plans and programs of WWE as of the Termination Date, (“Accrued Benefits”), subject to his execution of a separation agreement, including a full release of claims, and such agreement becoming effective in accordance with
        subsection (e) below, Riddick will be entitled to receive as severance (A) a lump sum payment in an amount equal to one times the sum of the then current Base Salary and Annual Bonus at Target Performance for the year in which the termination
        occurs and (B) a lump sum payment in an amount equal to the prorated portion of the Annual Bonus Riddick would have otherwise earned for the year in which 

    
      
        


    

    the termination occurs based on the number of days during such year in which Riddick was employed.

    (b)          In the event Riddick voluntarily
        terminates his employment during the Term without “good reason” as defined below, or WWE terminates Riddick’s employment for “cause” as defined below, or if Riddick dies, or if Riddick’s employment is terminated by WWE due to “disability” as
        defined below, with the sole exception of any Accrued Benefits, no payments upon termination will be due Riddick under this Agreement.

    (c)          For the purposes of this Agreement, “good
        reason” shall mean: (A) a material and permanent reduction in Base Salary and/or target compensation, but excluding a reduction in compensation affecting a group or groups of employees; (B) a material diminution of duties; (C) a change in reporting
        so that Riddick no longer reports into Vincent K. McMahon or the then-current Chief Executive Officer; or (D) a material breach by WWE of the terms and conditions of this Agreement. Notwithstanding the foregoing, in the event Riddick asserts that
        “good reason” exists for potential termination by him of his employment, in order for “good reason” to exist for purposes of this Section and this Agreement, he shall first provide WWE with a written notice: (A) specifying the nature of the “good
        reason”; and (B) providing WWE with at least thirty (30) days to cure or remedy the situation he deems to constitute “good reason” and, if such situation is not cured or remedied during such thirty (30) day period, he must terminate  employment
        within sixty (60) days following such thirty (30) day period. Such notice must comply with Section 6(e)(ii) of this Agreement. For purposes of this Agreement, the term “disability” shall be defined as Riddick’s inability to perform the material
        responsibilities of his position with or without reasonable accommodation for a consecutive period of ninety (90) days in any one year period, or for a non-consecutive period of one hundred twenty (120) days in any one year period.

    (d)          For purposes of this Agreement, “cause”
        shall mean: (A) the Chief Executive Officer’s determination that Riddick failed to substantially perform his duties listed in Section 2(a) (other than any such failure resulting from Riddick’s disability) which is not remedied within 30 days after
        written receipt of written notice from WWE specifying such failure; (B) the Chief Executive Officer’s reasonable determination that Riddick failed to carry out, or comply with, in any material respect, any lawful and reasonable directive of WWE
        consistent with the terms of this agreement, which is not remedied within 30 days after receipt of written notice from WWE specifying such failure; (C) Riddick’s conviction, plea of no contest, plea of nolo contendere or imposition of unadjudicated
        probation for any felony or crime involving moral turpitude; or (D) Riddick’s commission of an act of fraud, embezzlement misappropriation, willful misconduct or breach of fiduciary duty against the Company.

    (e)          Notwithstanding the foregoing, any
        payments due to Riddick pursuant to this Section 4 shall be expressly conditioned on his execution of a standard separation agreement which shall contain, among other provisions, a full release and waiver of claims or potential claims against WWE
        as therein defined, a confidentiality and non-disparagement provision, and re-affirmation of all other post-employment obligations by Riddick, in the form provided by WWE, which must be executed and become effective by the deadlines set forth
        therein in accordance with any applicable laws, but no later than the 60th day following the effective termination of employment date, whichever is less. Any amounts otherwise payable during such period will accrue and be paid, without interest, on
        the first payroll following such period.

    
      
        


    

    SECTION 5.          Conditions of Employment.

    (a)          Further, Riddick’s employment and
        continued employment shall be conditioned on: (i) his satisfactory completion of a Form I-9 establishing his authorization to work in the United States; (ii) results of a background check satisfactory to WWE in its discretion; (iii) Riddick’s
        execution of this Agreement without modification; (iv) execution of the attached Exhibit A; (v) execution and continued compliance with the attached Non-Disclosure, Non-Competition and Non-Solicitation Agreement attached hereto as Exhibit B; and
        (vi) execution of WWE’s Intellectual Property Release & Waiver, Conflict of Interest and Code of Conduct, Email Acceptable Use Guidelines, Equal Opportunity and Non-Harassment Policy, Employee Handbook Policy, Policy Prohibiting Insider
        Trading, Social Media Policy, and Fitness Center Waiver of Liability agreements.

    (b)          WWE hereby notifies Riddick pursuant to
        federal law that: (1) an individual shall not be held criminally or civilly liable under any Federal or State trade secret law for the disclosure of a trade secret that (A) is made: (i) in confidence to a Federal, State, or local government
        official, either directly or indirectly, or to an attorney; and (ii) solely for the purpose of reporting or investigating a suspected violation of law; or (B) is made in a complaint or other document filed in a lawsuit or other proceeding, if such
        filing is made under seal; and (2) an individual who files a lawsuit for retaliation by an employer for reporting a suspected violation of law may disclose the trade secret to the attorney of the individual and use the trade secret information in
        the court proceeding, if the individual (A) files any document containing the trade secret under seal; and (B) does not disclose the trade secret, except pursuant to court order.

    (c)          The portions of any current or future WWE
        Severance Policy relating to the amount of severance payments shall not apply to this Agreement, and Riddick acknowledges that any post-termination payments due him are only those payments specifically provided for under this Agreement.

    SECTION 6.          General Provisions.

    (a)          Severability. It is the desire and
        intent of the parties hereto that the provisions of this Agreement be enforced to the fullest extent permissible under the laws and public policies of the State of Connecticut. Accordingly, if any particular provision of this Agreement shall be
        adjudicated by a court of competent jurisdiction to be invalid, prohibited or unenforceable for any reason, such provision, as to such jurisdiction, shall be ineffective, without invalidating the remaining provisions of this Agreement or affecting
        the validity or enforceability of this Agreement or affecting the validity or enforceability of such provision in any other jurisdiction. Notwithstanding the foregoing, if such provision could be more narrowly drawn so as not to be invalid,
        prohibited or unenforceable in such jurisdiction, it shall, as to such jurisdiction, be so narrowly drawn, without invalidating the remaining provisions of this Agreement or affecting the validity or enforceability of such provision in any other
        jurisdiction.

    (b)          Complete Agreement. This Agreement,
        together with the attachments and documents referenced herein, supersede any prior correspondence or documents evidencing negotiations between the parties, whether written or oral, and any and all understandings, agreements or representations by or
        among the parties, whether written or oral, that may have related in any way to the subject matter of this Agreement.

    (c)          Successors and Assigns. WWE’s
        rights under this Agreement may, without Riddick’s consent, be assigned by WWE, in its sole and unfettered discretion, to any person, firm, 

    
      
        


    

    corporation or other business entity which at any time, whether by purchase, merger or otherwise, directly or indirectly, acquires all or
        substantially all of the assets or business of WWE. WWE will require any successor (whether direct or indirect, by purchase, merger or otherwise) to all or substantially all of the business or assets of WWE expressly to assume and to agree to
        perform this Agreement in the same manner and to the same extent that WWE would be required to perform it if no such succession had taken place. Riddick may not assign any of his rights and/or obligations under this Agreement without the prior
        written consent of WWE, and any such attempted assignment by Riddick without the prior written consent of WWE will be void.

    (d)          Governing Law. This Agreement shall
        be governed by, and construed in accordance with and subject to, the laws of the State of Connecticut without regard to its conflicts of law rules.

    (e)          Jurisdiction and Venue.

    (i)          Riddick irrevocably and
        unconditionally submits, for himself and his property, to the exclusive jurisdiction of the U.S. District Court for the District of Connecticut and the State Courts of Connecticut for any action or proceeding arising out of or relating to this
        Agreement.

    (ii)          The parties agree that
        the mailing by certified or registered mail, return receipt requested to both: (A) the other party; and (B) counsel for the other party, of any notice required under this Agreement, or of any process required by any such court, shall constitute
        valid and lawful notice or service of process against them, as applicable, without the necessity for service by any other means provided by law. Notwithstanding the foregoing, if and to the extent a court holds such means to be unenforceable, each
        of the parties’ respective counsel shall be deemed to have been designated agent for service of process on behalf of its respective client, and any service upon such respective counsel effected in a manner which is permitted by applicable law shall
        constitute valid and lawful service of process against the applicable party.

    (f)          Taxes; Section 409A Compliance.  
        All payments under this Agreement or under any other WWE arrangement will be subject to applicable taxes and withholdings. The intent of the parties is that payments and benefits under this Agreement comply with or be exempt from Internal Revenue
        Code Section 409A and the regulations and guidance promulgated thereunder (collectively “Code Section 409A”) and, accordingly, to the maximum extent permitted this Agreement shall be interpreted to be in compliance therewith or exempt therefrom. In
        no event whatsoever shall WWE be liable for any additional tax, interest or penalty that may be imposed on Riddick by Code Section 409A or damages for failing to comply with Code Section 409A. A termination of employment shall not be deemed to have
        occurred for purposes of any provision of this Agreement providing for the payment of nonqualified deferred compensation subject to Code Section 409A upon or following a termination of employment unless such termination is also a “separation from
        service” (as that term is defined in Treasury Regulation Section 1.409A-1(h)) from WWE and from all other corporations and trades or businesses, if any, that would be treated as a single “service recipient” with WWE  under Treasury Regulation
        Section 1.409A-1(h)(3), and, for purposes of any such provision of this Agreement, references to a “termination,” “termination of employment” or like terms shall mean “separation from service.” Notwithstanding any other payment schedule provided
        herein to the contrary, if Riddick is identified on the date of his separation from service as a “specified employee” within the meaning of that term under Code Section 409A(a)(2)(B)(i), then the following shall apply: (i) with regard to  any
        payment that is considered nonqualified deferred compensation subject to Code Section 409A, as determined by 

    
      
        


    

    WWE in its sole discretion, and payable on account of a “separation from service,” such payment shall be made on the date which is the
        earlier of: (A) the expiration of the six (6)-month period measured from the date of Riddick’s “separation from service”; and (B) the date of his death (the “Delay Period”) to the extent required under Code Section 409A. Upon the expiration of the
        Delay Period, all payments delayed pursuant to this Section (whether they would have otherwise been payable in a single sum or in installments in the absence of such delay) shall be paid to Riddick in a lump sum, and all remaining payments due
        under this Agreement shall be paid or provided in accordance with the normal payment dates specified for them herein. For purposes of Code Section 409A, Riddick’s right to receive any installment payment pursuant to this Agreement shall be treated
        as a right to receive a series of separate and distinct payments.

    (g)          Amendment and Waiver. The
        provisions of this Agreement may be amended and waived only with the prior written consent of Riddick and a duly authorized representative of WWE, and no course of conduct or failure or delay in enforcing the provisions of this Agreement shall
        affect the validity, binding effect or enforceability of this Agreement or any provision hereof.

    (h)          Headings. The section headings
        contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement.

    (i)          Counterparts. This Agreement may be
        executed in two or more counterparts, each of which shall be deemed an original and all of which together shall constitute one and the same instrument.

    IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first written above.

    ACCEPTED AND AGREED:

    

    

    

    

    By: /s/ Frank A. Riddick                         

    

           Frank A. Riddick

    

    

    Date: November 3, 2021

    

    

    

    

    

    

    

    World Wrestling Entertainment, Inc.

    

    

    

    

    By: /s/ Vincent K. McMahon               

    

          

    

    Printed Name:

    Title:

    Date:  November 4, 2021

    

    

    
      
        


    

    EXHIBIT A

    

    

    This Exhibit A concerns a Sign-On Bonus and relocation expense benefits being conferred as set forth in the Employment Agreement
      between the undersigned and WWE made effective November 5, 2021 to which it is attached. The Employment Agreement further sets forth conditions under which I am obligated to reimburse WWE for payments conferred under those provisions. In the event a
      reimbursement obligation is triggered pursuant to the Employment Agreement, I hereby authorize and direct WWE, to the fullest extent allowed by law, to withhold the maximum amount permitted toward such reimbursement due WWE from any remaining
      compensation of any type then due me. If there is any remainder due WWE, I will pay such remaining portion also pursuant to the Employment Agreement.

    I understand and agree to the terms of this Exhibit A to the Employment Agreement, that I have signed this Exhibit A voluntarily and
      have had the opportunity to confer with legal counsel of my choice before signing it.

    /s/ Frank A. Riddick                          

      

    Frank A. Riddick

    Date: November 3, 2021

    

    

    

    
      
        


    

    EXHIBIT B

    NON-DISCLOSURE, NON-COMPETITION and

    NON-SOLICITATION AGREEMENT (“Agreement”)

    In further consideration of World Wrestling Entertainment, Inc.’s (“WWE” or the “Company”) employment and continuing employment of
      Frank A. Riddick (“Employee”), and for other good and valuable consideration, receipt of which is hereby acknowledged by the Employee, Employee further acknowledges and agrees as follows:

    Access to Confidential Information: Employee understands and acknowledges that, in his position of EVP / Chief Financial
      Officer of WWE, and/or in any future position, the Company will furnish, disclose, or make available to him Confidential Information (as defined below) related to the business of the Company, which includes unique and specialized information.
      Employee further acknowledges that such Confidential Information has been developed and will continue to be developed by the Company through the expenditure by the Company of substantial time, effort and money and that all such Confidential
      Information could be used by Employee to compete with the Company. Employee also acknowledges that if he becomes employed or affiliated with any competitor of WWE and acts or intends to act in violation of his obligations in this Agreement, there
      shall be a rebuttable presumption that it is inevitable that he would disclose the Confidential Information to such competitor and would use such Confidential Information, knowingly or unknowingly, on behalf of such competitor. Further, while
      Employee is employed by the Company, he will be introduced to individuals and entities with important relationships to the Company. Employee acknowledges that any and all “goodwill” created through such introductions belongs exclusively to WWE,
      including, without limitation, any goodwill created as a result of direct or indirect contacts or relationships between Employee and any contractors, vendors, suppliers or any other business relationships of WWE.

    Definition of Confidential Information: For purposes of this Agreement, “Confidential Information” includes, without
      limitation, WWE’s client/vendor/talent lists, its trade secrets, story lines, plot plans, scripts, any confidential, private, personal or privileged information about (or provided by) any of WWE’s officers, directors, employees, contractors,
      principals, agents, representatives, or assigns (“WWE Parties”), WWE talent or independent contractors, WWE clients or prospective or former clients, information concerning any of WWE’s or the WWE Parties’ business or financial affairs, including
      its/their books and records, commitments, procedures, plans and prospects, products developed by WWE or current or prospective transactions or business of WWE, marketing plans or strategies, and any “inside information”.

    Non-Disclosure of Confidential Information: Employee acknowledges and agrees that he shall not, during his employment (except
      with pre-authorized Company executives on a strict “need to know basis”), or at any time after his termination from employment, whether voluntary or involuntary, directly or indirectly, disclose, divulge, or discuss with any individual, entity,
      company, association, or any other third party, the Confidential Information, or make use of Confidential Information in any manner inconsistent with the best interests of the Company while employed, or in any manner whatsoever after the termination
      of his employment. Notwithstanding the provisions of this section, Employee may disclose Confidential Information: (a) as compelled by law, judicial process, or any governmental agency of competent jurisdiction, in which event Employee shall provide
      the Company within one (1) business day a copy of such request and shall not, unless prohibited by law, disclose or provide any Confidential Information prior to providing such notice to the Company, and shall thereafter cooperate with the Company in
      complying therewith; (b) where the information is publicly available, unless it has become publicly

    
      
        


    

     available by Employee in breach of this Agreement; and (c) where necessary in the ordinary course of business internally within the Company or otherwise
      as authorized by the Company in advance of such disclosure.

    Return of Confidential Information: Employee shall not retain copies of any Confidential Information or documents containing
      Confidential Information without consent of the Company at any time. Further, upon termination of his employment, whether voluntary or involuntary, Employee shall return all Confidential Information including, without limitation, products, materials,
      memoranda, notes, records, reports, or other documents or photocopies of the same. Nothing herein contained shall prevent Employee from retaining copies of documents reflecting his personal data, including copies of this Agreement, his employment
      agreement to which this Agreement is attached (“Employment Agreement”), or other agreements between him and the Company, his compensation, and/or benefits conferred during his employment.

    Non-Competition/Non-Solicitation: Employee recognizes and acknowledges the competitive and proprietary aspects of the business
      of the Company, as well as the significant expenditure of time and money in creating, developing and marketing its intellectual property and/or products. Employee further recognizes and acknowledges the significant expenditure of time and money in
      developing and securing the Company’s business relationships and good will in the markets in which the Company participates.

    Employee therefore agrees that, during his employment and for twenty-four (24) months following the termination of his employment,
      whether voluntary or involuntary, he shall not, for any reason whatsoever in the absence of the Company’s prior written consent:

    	

          	(A)	
            Whether individually, as a director, manager, member, stockholder, partner, owner, employee, consultant or agent of any business, or in any other capacity, other than on behalf of the Company or a subsidiary, organize, establish, own,
              operate, manage, control, engage in, participate in, invest in, permit his name to be used by, act as a consultant or advisor to, render services for (alone or in association with any person, firm, corporation or business organization), or
              otherwise assist any person or entity that engages in or owns, invests in, operates, manages or controls any venture or enterprise which engages or proposes to engage in any business conducted by the Company. For purposes of this Agreement,
              “business conducted by the Company” shall be defined as an organization, entity, or individual engaged in the entertainment industry, whether related to professional wrestling, sports entertainment or otherwise;

          


    	

          	(B)	
            Either individually or on behalf of or through any third party, directly or indirectly, solicit, divert or appropriate or attempt to solicit, divert or appropriate, any business or relationships, or prospective business or prospective
              relationships of the Company, for the purpose of competing in any business which is competitive with the business conducted by the Company as defined above. “Prospective business” or a “prospective relationship” shall mean a person, firm or
              entity for which the Company has developed, or to whom/which the Company has made, any presentation or “pitch” (or similar offering of services) during the twelve (12) months prior to Employee’s effective termination date (and Employee shall
              be obligated to request from the Company the list of such prospective customers upon his termination for any reason); or

          


    
      
        


    

    	

          	(C)	
            Either individually or on behalf of or through any third party, directly or indirectly, (i) solicit, entice or persuade or attempt to solicit, entice or persuade any employees or contractors (including WWE talent) of or consultants to the
              Company to leave the employ or service of the Company for any reason; or (ii) employ, cause to be employed, or solicit the employment of, any employee or contractor (including WWE talent) of or consultant to the Company while any such person
              is employed by or providing services to the Company; and/or

          


    	

          	(D)	
            Either individually or on behalf of or through any third party, directly or indirectly, interfere with, or attempt to interfere with, the relations between the Company and any vendor or supplier to the Company. Nothing set forth in this
              subsection (D) is intended to nor shall it prevent or prohibit Employee or his future employer from doing business with any vendor or supplier to the Company, on the condition that such activity does not violate any other term of this
              Agreement or the Employment Agreement.

          


    Reasonableness of Restrictions: Employee further recognizes and acknowledges that: (a) the prohibitions of this Agreement are
      sufficiently narrow and reasonable in relation to the skills which represent his principal saleable asset both to the Company and to prospective employers; and; (b) the time period of the provisions of this Agreement is reasonable, legitimate and
      fair to Employee in light of the Company’s need to protect its business and good will, to market its services and intellectual property in the applicable markets, and in order to have a sufficient customer base to make the Company’s business
      profitable, and taking into account the limited restrictions herein compared to the types of employment for which Employee is qualified to earn a livelihood.

    Survival of Acknowledgements and Agreements: Employee understands and agrees that the acknowledgements and agreements set forth
      in this Agreement will survive the termination of his employment with the Company for any reason or for no reason, whether voluntary or involuntary.

    Disclosure to Future Employers: Employee agrees that he will provide, and the Company, in its discretion, may similarly 
      provide, a copy of this Agreement to any business or enterprise which Employee may, directly or indirectly, own, manage, operate, finance, join, control or in which Employee may participate in the ownership, management, operation, financing, or
      control, or with which Employee may be connected as an officer, director, employee, partner, principal, agent, representative, contractor, consultant or otherwise.

    Miscellaneous Representations by Employee: Employee hereby represents and warrants to the Company that he understands this
      Agreement, that he has entered into this Agreement voluntarily and that his employment with the Company and the terms of this Agreement will not conflict with any legal duty owed by him to any other party, or with any agreement to which he is a party
      or by which he is bound, including, without limitation, any non-disclosure, non-competition or non-solicitation provision contained in any such agreement. Employee hereby indemnifies and holds harmless the Company and its officers, directors,
      security holders, partners, members, employees, contractors, agents and representatives against loss, damage, liability or expense arising from any claim based upon circumstances alleged to be inconsistent with such representation and warranty.

    Assignment: The Company may assign its rights and obligations hereunder to any person or entity that succeeds to all or
      substantially all of the Company’s business or that aspect of the 

    
      
        


    

    Company’s business in which Employee is principally involved or to any Company affiliate, on the condition that such successor or purchaser assumes any
      and all of Company’s obligations hereunder. Employee may not assign any of his rights and/or obligations under this Agreement without the prior written consent of the Company and any such attempted assignment by him without the prior written consent
      of the Company will be void.

    Benefit: All statements, representations, warranties, covenants and agreements in this Agreement will be binding on the parties
      hereto and will inure to the benefit of the respective successors and permitted assigns of each party hereto. Nothing in this Agreement will be construed to create any rights or obligations except between the Company and Employee, except for
      Employee’s obligations to the Company as set forth herein and in the Employment Agreement, and no person or entity can be regarded as a third-party beneficiary of this Agreement.

    Governing Law: This Agreement and the rights and obligations of the parties hereunder will be construed in accordance with and
      governed by the laws of the State of Connecticut, without giving effect to the conflict of law principles thereof.

    Severability: The parties intend this Agreement to be enforced as written. However: (a) if any portion or provision of this
      Agreement is to any extent declared illegal or unenforceable by a duly authorized court having jurisdiction, then the remainder of this Agreement, or the application of such portion or provision in circumstances other than those as to which it is so
      declared illegal or unenforceable, will not be affected thereby, and each portion and provision of this Agreement will be valid and enforceable to the fullest extent permitted by law; and (b) if any provision, or part thereof, is held to be
      unenforceable because of the duration of such provision, or the scope, or other aspect of such provision, the court making such determination will have the power to reduce the duration, scope, or other aspect of such provision, and/or to delete
      specific words and phrases (“blue-penciling”), and in its reduced or blue-penciled form, such provision will then be enforceable and will be enforced.

    Injunctive Relief: Employee hereby expressly acknowledges that any breach or threatened breach of any of the terms and/or
      conditions set forth in this Agreement will result in substantial, continuing and irreparable injury to the Company. Therefore, in addition to any other remedy or damages that may be available to the Company pursuant to applicable law and/or in the
      Employment Agreement, the Company will be entitled to injunctive or other equitable relief by a court of appropriate jurisdiction in the event of any breach or threatened breach of the terms of this Agreement, as well as for reimbursement for its
      costs and reasonable attorney’s fees incurred. The period during which the covenants contained in this Agreement will apply will be extended by any periods during which Employee has been found by a court to have been in violation of such covenants.

    Amendment: The provisions of this Agreement may be amended and waived only with the prior written consent of Employee and a
      duly authorized representative of the Company.

    No Waiver of Rights, Powers and Remedies: No failure or delay by a party hereto in exercising any right, power or remedy under
      this Agreement, and no course of dealing between the parties hereto, will operate as a waiver of any such right, power or remedy of the party. No single or partial exercise of any right, power or remedy under this Agreement by a party hereto, nor any
      abandonment or discontinuance of steps to enforce any such right, power or remedy, will preclude such party from any other or further exercise thereof or the exercise of any other right, power or remedy hereunder. The election of any remedy by a
      party hereto will not constitute a waiver of the right of such party to pursue other available remedies. No notice to or demand on a 

    
      
        


    

    party not expressly required under this Agreement will entitle the party receiving such notice or demand to any other or further notice or demand in
      similar or other circumstances or constitute a waiver of the rights of the party giving such notice or demand to any other or further action in any circumstances without such notice or demand.

    Employment at Will: Nothing contained in this Agreement shall, or be construed to, alter Employee’s status as an employee at
      will with the Company as set forth in the accompanying Employment Agreement. Nothing further herein contained shall be construed as inconsistent with any other terms of such Employment Agreement; however, in the event it is determined that there is
      any such inconsistency with other terms of the Employment Agreement, the terms of this Agreement shall prevail with respect to that provision.

    Opportunity to Review: Employee hereby acknowledges that he has had adequate opportunity to review these terms and conditions
      and to reflect upon and consider the terms and conditions of this Agreement, and that he has had the opportunity to consult with counsel of his own choosing regarding such terms. Employee further acknowledges that he fully understands the terms of
      and has voluntarily executed this Agreement.

    ACCEPTED AND APPROVED:

    

    

    FRANK A. RIDDICK

     /s/ Frank A. Riddick                           

    

    Date: November 3, 2021